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  • What SEO Does For Small Businesses

    If you are still confused as to what SEO is and does for you, a small business owner, then here is a brief explanation to help you understand. Here is why SEO and internet marketing are so important.

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  • June LCNUG Presentation

    - by Tim Murphy
    Office Open XML has been my focus for the last 8 months.  We are creating  solutions that generate data and business rule heavy presentations and document.  On June 24th I will be covering the how to use OOXML to generate documents that can be used as sales and marketing collateral.  Register below and come out and join the discussion. http://www.eventbrite.com/event/722041646 del.icio.us Tags: Office Open XML,OOXML PSC Group,LCNUG,Document Generation

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  • The Concept of SEO

    If you've ever setup a bricks and mortar business then you know that marketing and driving leads is possibly the hardest part of your enterprise. Since the creation of the world wide web, businesses have tried to make use of the internet as a medium to try and make money. The most cost effective way to do this is by utilising SEO (search engine optimisation).

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  • John Hitchcock of Pace Describes the Oracle Agile PLM Customer Experience

    John Hitchcock, Senior Manager of Configuration Management at Pace (formerly 2Wire, Inc.), sat down for an interview during Oracle's Innovation Summit with Kerrie Foy, Manager of PLM Product Marketing at Oracle. Learn why his organization upgraded to the latest version of Agile and expanded the footprint to achieve impressive savings and productivity gains across the global, networked product value-chain.

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  • Power Your Cloud with Oracle Fusion Middleware

    - by user753488
    Introducing the biggest and most strategic event for Fusion Middleware this year: Power your Cloud with Oracle Fusion Middleware. Running in over 50 cities across the globe, this event is aimed at Architects, IT Managers, and technical leaders like you who are using Fusion Middleware or trying to learn more about middleware in the context of Cloud computing. Join us for a special kickoff on Wednesday, June 29th in Chicago for the first event in North America. This event features an exclusive keynote from Rick Schultz, VP of Technology Product Marketing. Cloud is certainly all the rage. But what can we make of it? According to Alex Andrianopoulos, Vice President Product Marketing for Fusion Middleware states, “Not since Java was unveiled have we seen something so transformative hit the industry. The promised benefits of Cloud are many, significant, and deliver value to both IT organizations as well as the Line of Business. The benefits range from lower data center costs, to significantly reduced environmental impact, to the ability to capture more of the opportunities that market present through increased agility in resource deployment and dramatically reduced time to market.” With an ROI so promising, why isn’t everyone on Cloud already? It’s a question a lot of IT managers are struggling with. While the promised benefits of Cloud computing can be immense, achieving them requires much more than the adoption of a new architecture, or the virtualization of servers, or the outsourcing of some or all of the IT resources. These may be useful steps towards moving to a Cloud computing blueprint, but on their own do not deliver Cloud computing and its associated benefits to the enterprise. This is exactly what we’ll be addressing in the event series, ways you can leverage Complete, Open and Integrated capabilities of Oracle Fusion Middleware today to get one step closer to Cloud. Whether you’re: Leveraging Exalogic Elastic Cloud to consolidate your applications Improving agility with Oracle SOA to generate a foundation for shared data services Securing and managing your Cloud using Oracle Identity Management and Oracle Enterprise Manager Migrating from mainframe to Cloud using Oracle Tuxedo, Coherence and GoldenGate Building applications in the Cloud swiftly and easier with Oracle’s WebCenter Suite Join us for the first of its kind event in Chicago this week by registering now, or find an event near you. Learn more about Oracle Fusion Middleware and Cloud computing today on the Oracle.com website by going to http://www.Oracle.com/goto/Middleware4Cloud

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  • It is CX a new concept?

    - by Isabel F. Peñuelas
    The Marketing Industry and the Web Industry are talking about CX since some time. However it is only very recently that the concept has reached some common meaning accepted by the analysts’ and the IT community. The new CX model depends on two previous facts: the expansion of the social media, and the impact of the new advanced features of mobile devices regarding brand-customer interaction. CXsers vs UXers First there is some need of disambiguity between User Experience and Customer Experience. User Experience -UX, is a much well established concept related with the design of user interactions for particular devices. UX people are interested on multiple touch points of digital interfaces while CX people are interested on all kind of interfaces including physical ones. UX is an evolution of Web Usability, while CX is a marketing concept. UX is an instrument of User Experience. CX in fact is all about Connections and Interactions. Connections Dan Draper, the creative director Mad Men, understands very well that to market effectively means to connect with people, and the best way to connect to people is to use the connections people have with other people: understanding Social Media connections and taking the customer pulse of customers on those medias, and are strong facilitators of CX strategies.  Interactions We can very simply define CX as the relationship that a customer establishes with a brand through multiple touch points (interactions, channels) through the entire life cycle of his relationship- direct or indirect with the brand. Interactions can be grouped on Customer Journeys through multiple touch points defined as the path a customer follows to achieve a goal. Processes A customer journey today usually starts at the moment he surfs the Web, then he takes a purchase decision; purchases the product;  request a particular service and finally recommends or do not recommends the product.  Customer Journeys are processes, and to analyze customer journeys there exists today a broad offering of modern Customer Journey tools very similar actually to the use cases or UML activity diagrams for IT systems design. As a summary CX is nothing more and nothing less than applying process analysis methods for better understanding how to create value through customer interactions across the multiple user´s touch points with the brand.

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  • Express your personality and potential @ Oracle

    - by jessica.ebbelaar(at)oracle.com
    Ciao, my name is Michel and I am a 24 year old guy from Forlì, Italy, working as a Business Intelligence Business Development Consultant in Rome. After I completed the Bachelor's Degree in Business Administration at Bologna University, I took a Multiple Master of Science in International Management organized by three European Universities: Bologna University (IT), ICN Business School of Nancy (FR) and Uppsala University (SE).I therefore had the chance to travel a lot and, most important, to study and meet hundreds of people from all over the world. This experience enhanced the passion I foster for international environments, different cultures and countries; not to mention the learning of foreign languages. Working for such a structured multinational as Oracle totally reflects my desire to be surrounded by a multicultural and international atmosphere, having the opportunity to grow from the personal point of view and to endlessly boost my career path. Demand Generation My department is responsible for demand generation activities. That implies, for instance, the implementation of various strategies aimed to feed the pipeline for Business Intelligence products in the Italian market. Organization of marketing campaigns, events, providing ideas or contacts to the sales force is just a few examples of our work. I like to define the role of the business development as something that translates the marketing insights into tools to increase the sales, accounting the differences amongst countries, companies and industries. Furthermore, it is an important feature to collaborate with the EMEA team to share knowledge and best practices. My initial lack of an IT background has been constantly covered by the managers and my personal mentor. The thing I appreciated most is indeed the fact I always feel to be a growing potential, becoming essential day after day. I am surprised by the trust and confidence people have on me and how they proudly encourage my personal initiative and always spur me to contribute. Career Ambitions If your ambitions are to work within an international but extremely people focused environment, to contribute to the growth of one of the most successful companies in the world, to deal with a fast-paced industry and highly competitive market, to have the chance to fully express your personality and potential and to satisfy your career ambitions over the years, then Oracle is right for YOU. Looking forward to having YOU aboard! Do you want to find out more about the open roles within Oracle? Follow us on http://campus.oracle.com.

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  • SEO Hosting Companies

    There have been a great number of Hosting SEO Companies being set up across the world and their contribution to the internet marketing society has been well accredited. As a result, the number of SEO Hosting Companies being set up on the internet itself has been on the rise given that the web world is the best outsourced IT hub.

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  • Portal Server comparisons / TCoO

    - by Scott
    We have a client whom is looking to incorporate Oracle Portal into our next release. I'm newer to this team, but the team is currently working with Apache, so whichever Portal Server we choose will likely incur a bit of a learning curve. Is there any comparison (not marketing) out there which discusses the differences in the servers and/or the total cost of ownership on them? With 5 developers, installing RAD becomes expensive, which I'd assume they'd wish to move onto us with the change to Oracle Portal and WebSphere.

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  • SOA Community Newsletter June 2012

    - by JuergenKress
    Dear SOA partner community member Happy New fiscal Year FY13 - thanks for the FY12 middleware business! Our SOA & BPM Partner Community continued to grow to almost 4000 members. Additional we launched the WebLogic Partner Community which grew very fast to 800+ members! To continue our joint successful business in the new fiscal year our Top priorities FY13 are: Become trained:the next opportunity are the summer camps in Lisbon & Munich or our on-demand training SOA & BPM and see our detailed training calendar below. Run your marketing & sales campaign: sales kits, marketing kits, solution catalog add your services to oracle.com, add your events to oracle.com and advertisement Get recognized: OFM awards, partner excellence awards & references & plaques Become Specialized: All of the above makes the Oracle Specialization! Make sure you get your Specialization benefits! Topics: Key product focus areas will be: SOA as the foundation for clouds, integration platform 2.0 for industrial SOA including BAM & CEP, BPM & adaptive case management & migrate legacy solutions to the strategic offerings. The new Oracle VM VirtualBox image is available to test SOA Suite and BPM Suite. To start your BPM 11g project a new BPM Standard Edition a license entry version is available. EAIESB published a post with all BPMN2.0 notations. If you want to learn more please visit the Oracle Learning Library. We want to promote your SOA 11g & BPM 11g success let us know where you are in production! And nominate this success for our Middleware Oracle Excellence Awards 2012. Douwe P. van den Bos published at his blog a SOA governance series: Principles of Service-Oriented Architecture & The Maturity of a Service-Oriented Architecture & SOA Maturity Models. Please let us know if you published interesting papers! Would be great to see you at the SOA, Cloud + Service Technology Symposium by Thomas Erl. Please feel free to get your conference pass with the oracle discount code “DJMXZ370”. See you in Lisbon & London at our summer camps! Jürgen Kress Oracle SOA & BPM Partner Adoption EMEA To read the newsletter please visit http://tinyurl.com/soanewsJune2012 (OPN Account required) To become a member of the SOA Partner Community please register at http://www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Mix Forum Technorati Tags: SOA Community newsletter,SOA Community,Oracle,OPN,Jürgen Kress,SOA Demo System,BPM

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  • Free Logos Vs Custom Logo Design

    Web is full of all kind of free stuff, the quality and usefulness of this free stuff is debatable. But there is no doubt that there is a huge demand of free stuff on the web. Marketing is a limitless... [Author: Claudia Winifred - Web Design and Development - March 20, 2010]

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  • Forget PPC Try SEO

    Today we are living in a online world, where we can make any purchase sitting at home using the Internet. Thus the online business and the consumer who are making online purchase are increasing day by day. So now the companies have already started thinking seriously and implementing the means and methods of search engine marketing. Using this technique web-masters try to attract quality and quantity traffic to their website, so that they can earn business from them.

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  • Advisor Commentary on BPO Powered by Oracle

    Hear Lowell Williams, Executive Director for Global Human Resources Outsourcing at EquaTerra and Russell Handley, Director Oracle BPO Marketing speak with Fred about current trends in Business Process Outsourcing, the relevance of Oracle's BPO entry into the space, and finally what customers and providers should be thinking about.

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  • La ripresa economica si sta consolidando, siete pronti a cogliere questa opportunità?

    - by antonella.buonagurio(at)oracle.com
    L'esclusiva ricerca IDC indica i percorsi strategici più innovativi a supporto delle Vendite, del Customer Service e del Marketing.        La ricerca basata su più di 300 interviste a executive, CIO e CEO di medie e grandi organizzazioni in tutta Europa, vi guiderà nel comprendere l'evoluzione e l'impatto dei trend più rilevanti sui processi che gestiscono ed indirizzano la relazione tra azienda e clienti.

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  • Webmarketing : Adobe complète sa solution d'optimisation de l'expérience client avec des modules pour les campagnes mobiles

    Adobe met à jour sa solution d'optimisation de l'expérience client Avec des modules pour les campagnes mobiles et l'intégration avec Adobe Online Marketing Suite Adobe annonce la disponibilité de sa nouvelle solution de gestion de l'expérience web (WEM : Web Experience Management), une avancée qualifié de « majeure » par l'éditeur pour sa plate-forme CEM (gestion de l'expérience client). WEM vise à optimiser la manière dont les entreprises créent des expériences multicanal au profit des ventes, des services et des interactions avec le client. La solution permet aux entreprises de tirer parti des derniers terminaux mobiles et des communautés « pour développer leur potenti...

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  • SEO 101 - Building Backlinks

    Internet gave birth to many businesses and some of this included affiliate marketing. Today we see many individuals who have created websites selling products and services online. Earning money doesn't necessarily mean you've got to have a customer visit your shop and buy something. It's as simple as shopping online. It can be done by the click of a mouse.

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  • Search Engine Discussion - The Debate About the Future

    The last few years we have witnessed the Internet world being ruled by Search Engine Optimization and Search Engine Marketing. However the debate is clearly on when it comes to the future of these two concepts. There are many who believe that the next five years will go through major changes as far as the SEO concept is concerned.

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  • Build One Way Links

    Are you someone who is tired of all the efforts you put into develop your website and not getting the desired web popularity? Are you someone who wants to boost up your website's visibility so the demand to advertise on your web page will increase, or the marketing of your products could be done more effectively? Well then this article is just for you.

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  • The Business Value of Global HCM

    Jay Richey, Director, HCM Product Marketing discusses the challenges that organizations are facing in managing a global workforce and how Oracle's HCM solutions can help customers get the most out of their investment.

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  • Keyword Optimization - 3 Tips to Drastically Improve Search Engine Performance For Free

    Keywords for anyone are the backbone to traffic, it doesn't matter where you place links, how you write articles, and how you build your pages keywords play a huge part in getting traffic to your website (and blog). More and more I receive emails regarding some new internet marketing "free traffic source" of the "best new back linking method" and all these are good and may indeed work in some situations they are somewhat redundant in others.

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  • The Nine Cs of Customer Engagement

    - by Michael Snow
    Avoid Social Media Fatigue - Learn the 9 C's of Customer Engagement inside the Click Here The order you must follow to make the colored link appear in browsers. If not the default window link will appear 1. Select the word you want to use for the link 2. Select the desired color, Red, Black, etc 3. Select bold if necessary ___________________________________________________________________________________________________________________ Templates use two sizes of fonts and the sans-serif font tag for the email. All Fonts should be (Arial, Helvetica, sans-serif) tags Normal size reading body fonts should be set to the size of 2. Small font sizes should be set to 1 !!!!!!!DO NOT USE ANY OTHER SIZE FONT FOR THE EMAILS!!!!!!!! ___________________________________________________________________________________________________________________ -- Have We Hit a Social-Media Plateau? In recent years, social media has evolved from a cool but unproven medium to become the foundation of pragmatic social business and a driver of business value. Yet, time is running out for businesses to make the most out of this channel. This isn’t a warning. It’s a fact. Join leading industry analyst R “Ray” Wang as he explains how to apply the nine Cs of engagement to strengthen customer relationships. Learn: How to overcome social-media fatigue and make the most of the medium Why engagement is the most critical factor in the age of overexposure The nine pillars of successful customer engagement Register for the eighth Webcast in the Social Business Thought Leaders series today. Register Now Thurs., Sept. 20, 2012 10 a.m. PT / 1 p.m. ET Presented by: R “Ray” Wang Principal Analyst and CEO, Constellation Research Christian Finn Senior Director, Product Management Oracle Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Contact Us | Legal Notices and Terms of Use | Privacy Statement SEV100103386 Oracle Corporation - Worldwide Headquarters, 500 Oracle Parkway, OPL - E-mail Services, Redwood Shores, CA 94065, United States Your privacy is important to us. You can login to your account to update your e-mail subscriptions or you can opt-out of all Oracle Marketing e-mails at any time.Please note that opting-out of Marketing communications does not affect your receipt of important business communications related to your current relationship with Oracle such as Security Updates, Event Registration notices, Account Management and Support/Service communications.

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