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• Java Embedded Releases

  - by Tori Wieldt

  Oracle today announced a new product in its Java Platform, Micro Edition (Java ME) product portfolio, Oracle Java ME Embedded 3.2, a complete client Java runtime Optimized for resource-constrained, connected, embedded systems.  Also, Oracle is releasing Oracle Java Wireless Client 3.2, Oracle Java ME Software Development Kit (SDK) 3.2. Oracle also announced Oracle Java Embedded Suite 7.0 for larger embedded devices, providing a middleware stack for embedded systems. Small is the new big! Introducing Oracle Java ME Embedded 3.2  Oracle Java ME Embedded 3.2 is designed and optimized to meet the unique requirements of small embedded, low power devices such as micro-controllers and other resource-constrained hardware without screens or user interfaces. These include: On-the-fly application downloads and updates Remote operation, often in challenging environments Ability to add new capabilities without impacting the existing functions Support for hardware with as little as 130 kB RAM and 350 kB ROM Oracle Java Wireless Client 3.2 Oracle Java Wireless Client 3.2 is built around an optimized Java ME implementation that delivers a feature-rich application environment for mass-market mobile devices. This new release: Leverages standard JSRs, Oracle optimizations/APIs and a flexible porting layer for device specific customizations, which are tuned to device/chipset requirements Supports advanced tooling functions, such as memory and network monitoring and on-device tooling Offers new support for dual SIM functionality, which is highly useful for mass-market devices supported by multiple carriers with multiple phone connections Oracle Java ME SDK 3.2 Oracle Java ME SDK 3.2 provides a complete development environment for both Oracle Java ME Embedded 3.2 and Oracle Java Wireless Client 3.2. Available for download from OTN, The latest version includes: Small embedded device support In-field and remote administration and debugging Java ME SDK plug-ins for Eclipse and the NetBeans Integrated Development Environment (IDE), enabling more application development environments for Java ME developers. A new device skin creator that developers can use to generate their custom device skins for testing their applications. Oracle Embedded Suite 7.0 The Oracle Java Embedded Suite is a new packaged solution from Oracle (including Java DB, GlassFish for Embedded Suite, Jersey Web Services Framework, and Oracle Java SE Embedded 7 platform), created to provide value added services for collecting, managing, and transmitting data to and from other embedded devices.The Oracle Java Embedded Suite is a complete device-to-data center solution subset for embedded systems.  See Java Me and Java Embedded in Action Java ME and Java Embedded technologies will be showcased for developers at JavaOne 2012 in over 60 conference sessions and BOFs, as well as in the JavaOne Exhibition Hall. For business decision makers, the new event Java Embedded @ JavaOne you learn more about Java Embedded technologies and solutions.

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• We need you! Sign up now to give Oracle your feedback on future product design trends at OpenWorld 2012

  - by mvaughan

  By Kathy Miedema, Oracle Applications User Experience Get the most from your Oracle OpenWorld 2012 experience and participate in a usability feedback session, where your expertise will help Oracle develop unbeatable products and solutions. Sign up to attend a one-hour session during Oracle OpenWorld. You’ll learn about Oracle’s future design trends -- including mobile applications and social networking -- and how these trends will affect your users down the road. A street scene from Oracle OpenWorld 2011. Oracle’s usability experts will guide you through practical learning sessions on the user experience of various business applications, middleware, and more. All user feedback sessions will be conducted October 1–3 at the InterContinental San Francisco Hotel on Howard Street, just a few steps away from the Moscone Center. To best match you with a user feedback activity, we will ask you about your role at your company. Our user feedback opportunities include focus groups, surveys, and one-on-one sessions with usability engineers. What do you get out of it? Customer and partner participants in the past have been surprised to learn how tuned in Oracle is to work that their applications users do every day. Oracle’s User Experience team members are trained to listen carefully, ask specific questions, interpret your answers, and work with designers to create products and solutions that suit your needs. Our goal is to help make you and your users more productive and efficient. Learn about Oracle’s process, and take advantage of the chance to give your specific feedback to the designers who create the enterprise applications of your future. See for yourself how Oracle collects feedback and measures its designs for turning them into code. Seats are limited for Oracle’s user feedback sessions, so sign up now by sending an e-mail to [email protected] with the subject line: Sign Me Up for an Oracle OpenWorld 2012 UX Session. For more information about customer feedback sessions and what you can learn from them, please visit the Usable Apps website. When: Monday-Wednesday during OpenWorld 2012, Oct. 1-3 Where: The InterContinental San Francisco Hotel How to sign up: RSVP now by sending an email to [email protected] with the subject line “Sign me up for an OOW 2012 UX Session.” Learn more: Visit the Usable Apps website at Get Involved.

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• One Year Oracle SocialChat - The Movie

  - by mprove

  Tweet | Like | Watch on Vimeo You’ve just watched – hopefully – my first short movie. Thank you! Here is a bit of the back stage story. About 6 weeks ago colleagues from SNBC (Social Network and Business Collaboration) announced a Social Use Case Competition. It was expected to submit a video of 2 to 5 minutes duration on the Social Enterprise (our internal phrase for Enterprise 2.0). Hmm – I had a few vague ideas, but no script – no actors – no experience in film making. Really the best conditions to try something! I chose our weekly SocialChats as my main topic. But if you don’t do Danish Dogma cinema, you still need a script. Hence I played around with the SocialChat’s archive, and all of a sudden a script and even the actors appeared in front of me. The words that you have just seen are weekly topics. Slightly abridged and rearranged to form a story. Exciting, next phase. How to get it on digital celluloid? I have to confess I am still impressed by epic. (Keep in mind, epic was done in 2004.) And my actors – words – call for a typographic style already. The main part was done over a weekend with Apple Keynote. And I even found a wonderful matching soundtrack among my albums: Didge Goes World by Delago. I picked parts of Second Day and Seventh Day. Literally, the rhythm was set, and I "just" had to complete the movie. Tools used – apart from trial and error: Keynote, Pixelmator, GarageBand, iMovie. Finally I want to mention that I am extremely thankful to BSC Music for granting permissions to use the tracks for this short film! Without this sound it would have been just an ordinary slide show. – Internal note: The next SocialChat is on Death by PowerPoint vs. Presentation Zen. CU this Friday 3pm Greenwich / 7am Pacific.

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• Are we ready for the Cloud computing era?

  - by andrewkatumba

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} "Elite?" developer circles are abuzz with the notion of Cloud computing . The increasing bandwidth, the desire for faster and leaner operations and ofcourse the need for outsourcing non core it related business requirements e.g wordprocessing, spreadsheets, data backups. In strolls Chrome OS (am sure other similar OSes will join with their own wagons for us to jump on), offering just that, internet based services(more like a repository of), quick efficient and "reliable" and for the most part cheap and often time even free! And we all go rhapsodic!  It boils down to the age old dilemma, "if the cops are so busy protecting us then who will protect them" (even the folks back at Hollywood keep us reminded)! Who is going to ensure that these internet based services do not go down(either intentionally or by some malicious third party) leading to a multinational colossal disaster .At the risk of sounding pessimistic,  IT IS NOT AN ISSUE OF TRUST, this is but a mere case of Murphy's Law!  What then? Should the "cloud" be trusted to this extent at this time?  This is an era where challenges are rapidly solved with lightning promptness to "beat the competition", my hope is that our solutions are not just creating problems that we may not be able to solve!  Keeping my ear on the Ground.

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• Expanding Influence and Community

  - by Johnm

  When I was just nine years of age my father introduced me to the computer. It was a Radio Shack TRS-80 Color Computer (aka: CoCo). He shared with me the nuances of writing BASIC and it wasn't long before I was in the back seat of the school bus scribbling, on a pad of paper, the code I would later type. My father demonstrated that while my friends were playing their Atari 2600 consoles, I had the unique opportunity to create my own games on the Coco. One of which provided a great friend of mine hours and hours of hilarity and entertainment. It wasn't long before my father was inviting me to tag along as he drove to the local high school where a gathering of fellow Coco enthusiasts assembled. In these meetings all in attendance would chat about their latest challenges and solutions. They would swap the labors of their sleepless nights eagerly gazing into their green and black screens. Friendships were built and business partners were developed. While these experiences at the time in my pre-teen mind were chalked up to simply sharing time with my father, it had a tremendous impact on me later in life. This past weekend I attended the Louisville SQL Saturday (#45). It was great to see that there were some who brought along their children. It is encouraging to see fresh faces in the crowd at our  monthly IndyPASS meetings. Each time I see the youthful eyes peering from the audience while the finer details of SQL Server is presented, I cannot help but to be transported back to the experiences that I enjoyed in those Coco days. It is exciting to think of how these experiences are impacting their lives and stimulating their minds. Some of these children have actually approached me asking questions about what was presented or simply bragging about their latest discovery in programming. One of the topics that arose in the "Women in Technology" session in Louisville, which was masterfully facilitated by Kathi Kellenberger, was exploring how we could ignite the spark of interest in databases among the youth. It was awesome to hear that there were some that volunteer their time to share their experiences with students. It made me wonder what user groups could achieve if we were to consider expanding our influence and community beyond our immediate peers to include those who are simply enjoying their time with their father or mother.

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• AVIO Academy - ADF w/Oracle BPM

  - by BPMWarrior

  Oracle Platinum Partner AVIO Consulting is excited to announce the launch of the industry’s first ADF with Oracle BPM developer training program.  This training program is for any prospects or customers that could benefit from a better understanding of Oracle ADF and Oracle BPM.    Visit the AVIO Academy website for an in-depth description of the new ADF with Oracle BPM Workshop .     What it is: ·         Industry’s first ADF with Oracle BPM training program ·         3-day workshop showcasing application development using ADF with Oracle BPM Suite   Training Purpose: Teaches developers how to use Oracle Application Development Framework (ADF) with the Oracle Business Process Management (BPM) Suite.  The workshop is the only one of its kind on the market today.  During the course, students gain a better understanding of Oracle ADF, and the nuances of making it work with Oracle BPM.   Course Overview This course in AVIO’s BPM series, consists of 11 hands-on lessons designed specifically for developers.   It provides a comprehensive overview of ADF and Oracle BPM concepts, and step-by-step easy to follow instructions for creating and integrating ADF user interfaces with Oracle BPM processes.  Students leave the workshop with the working versions of the projects they build for their future reference.  Rather than just frantically clicking through the lessons, concepts are thoroughly explained and demonstrated.  Students leave understanding the best practices AVIO established during years of developing ADF solutions for Oracle BPM and SOA.   AVIO Academy This new workshop is offered through AVIO Academy, the only program with curriculum specifically developed for the most recent version of the Oracle BPM Suite. The academy specializes in hands-on role based training that uses an organization’s own processes for a more practical learning experience.   Visit the AVIO Academy website for an in-depth description of the new ADF with Oracle BPM Workshop. If you have any questions please contact Brandon Dean at [email protected]

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• Is it okay to have people with multiple roles in a Scrum team?

  - by Wayne M

  I'm evaluating some Agile-style methodologies for possible introduction to my team. With Scrum, is it allowable to have the same person perform multiple roles? We have a small team of four developers and a web designer; we don't really have a lead (I fulfill this role), QA testers or business analysts, and all of our development tasks come from the CIO. Automated testing is seen as a total waste of time, and everything focuses on speed and not quality. What will happen is the CIO will come up with a development task (whether a feature or a bug) and give it to a developer (not to the whole team, to an individual, often in private or out of the blue) who is then expected to get it completed. The CIO doesn't gather requirements beyond the initial idea (and this has bitten us before as we'll implement something only to find out that none of the end users can use the feature, because they weren't consulted or even informed about it before we developed it, and in a panic we'll be told to revert the change) but requires say in/approval of everything that we do. First things first, is a Scrum style something to consider to introduce some standards and practices? From reading, Scrum seems to rely on a bit more trust and communication and focuses more on project management than on development, which is something we are completely devoid of as we don't have any semblance of project management at present. Second, if it can work is it unreasonable for someone, let's say myself, to act as both ScrumMaster and a developer? Or for a developer to also be the Product Owner (although chances are this will be the CIO, who isn't a developer)? I realize the Scrum Master and the Product Owner should be different people but at the same time I don't think we have anyone who has the qualities of a Product Owner (chances are it would turn into a "I need all these stories, I don't care how but get it done" type of deal and/or any freeze would be unfrozen on a whim). It seems to me that I might need to pick and choose pieces of Scrum/XP/Lean to compensate for how things are done currently, as it's highly unlikely that the mentality can be changed; for instance Pair Programming would never fly (seen as a waste, you get half the tasks done if you need two people for everything), TDD would be a hard sell, but short cycles would be welcomed.

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• WebLogic Partner Community Newsletter May 2014

  - by JuergenKress

  Dear WebLogic Partner Community member, Registration for the Fusion Middleware Summer Camps 2014 is open – Register asap for one of our bootcamps August 4th – 8th 2014 in Lisbon. Please read details and pre-requisitions careful before you register. We expect that like in the past, the conference will be booked out soon! Thanks to you our WebLogic Specialized Partners Oracle is #1 for Worldwide Market-Share Total Software Revenue in the Application Platform Market Segment for 2013. Want to know why, get the new recipes for Oracle WebLogic 12.1.2. Looking for the right server to run WebLogic – try WebLogic on Oracle Database Appliance 2.9. Want to install WebLogic - Play around with WebLogic Maven Plug-In. Thanks for sharing all the additional WebLogic articles within the community: How to use NodeManager to control WebLogic Servers & Retrieving WebLogic Server Name and Port in ADF Application & Glassfish to WebLogic Migration & Advanced GPIO & Building Robots with Java Embedded & Quick & Dirty How-to Guide: Install GlassFish 4 on Raspberry Pi & New Release: Java Micro Edition (ME) 8. In our Development tool section Frank published Development - Performance and Tuning - Overview in the latest ADF Architecture TV channel. Many of our clients run forms applications, make sure you run it on WebLogic. Thanks for sharing all the additional development tool articles within the community: Using Oracle WebLogic 12c with NetBeans IDE & Consuming SOAP Service & Check Box Support in ADF Query & New release of the ADF EMG Audit Rules & Working with the Array Data Type in a Table & ADF client-side architecture - Select All & Book Review: NetBeans Platform for Beginners See you in Lisbon! To read the complete newsletter please visit http://tinyurl.com/WebLogicNewsMay2014 (OPN Account required) To become a member of the WebLogic Partner Community please register at http://www.oracle.com/partners/goto/wls-emea ( OPN account required). If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Mix Forum Wiki Technorati Tags: WebLogic Community newsletter,newsletter,WebLogic,WebLogic Community,Oracle,OPN,Jürgen Kress

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• How to manage a Closed Source High-Risk Project?

  - by abel

  I am currently planning to develop a J2EE website and wish to bring in 1 developer and 1 web designer to assist me. The project is a financial app with a niche market. I plan to keep the source closed . However, I fear that my would-be employees could easily copy the codebase and use it /sell it to a third party especially when they switch jobs. The app development will take 4-6months and perhaps more and I may have to bring in people after the app goes live. How do I keep the source to myself. Are there techniques companies use to guard their source. I foresee disabling pendrives and dvd writers on my development machines, but uploading data or attaching the code in one's mail would still be possible. My question is incomplete. But programmers who have been in my situation, please advice. How should I go about this? Building a team, maintaining code-secrecy,etc. I am looking forward to sign a secrecy contract with the employees if needed too. (Please add relevant tags) Update Thank you for all the answers. I certainly won't be disabling all USB ports and DVD writers now. But I think I should be logging activity(How exactly should I do that?) I am wary of scalpers who would join and then run off with the existing code. I haven't met any, but I have been advised to be wary of them. I would include a secrecy clause, but given this is a startup with almost no funding and in a highly competitive business niche with bigger players in the field, I doubt I would be able to detect or pursue any scalpers. How do I hire people I trust, when I don't know them personally. Their resume will be helpful but otherwise trust will develop only with time. But finally even if they do run away with the code, it is service that matters after the sale is made. So I am not really worried for the long term.

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• 4 Ways Your Brand Can Jump From the Edge of Space

  - by Mike Stiles

  Can your brand’s social media content captivate the world and make it hold its collective breath? Can you put something on the screen that’s so compelling that your audience can’t look away? Will they want to make sure their friends see it so they can talk about it? If not, you’re probably not with Red Bull. I was impressed with Red Bull’s approach to social content even before Felix Baumgartner’s stunning skydive from the edge of space. And then they did this. According to Visible Measures, videos of the jump scored 50 million views in 4 days. 1,700 clips were generated from both official and organic sources. The live stream was the most watched YouTube Stream of all time (8 million concurrent viewers). The 2nd most watched live stream was…Felix’ first attempt Oct. 9. Are you ready to compete with that? I ask that question because some brands are still out there tying themselves up in knots about whether or not they should tweet. The public’s time and attention are scarce commodities, commodities they value greatly. The competition amongst brands for that time and attention is intense and going up like Felix’s capsule. If you still view your press releases as “content,” you won’t even be counted as being among the competition. Here are 5 lessons learned from Red Bull’s big leap: 1. They have a total understanding of their target market and audience. Not only do they have an understanding of it, they do something about it. They act on it. They fill the majority of their thoughts with what the audience wants. They hunger for wild applause from that audience. They want to do things that embrace the audience’s lifestyle and immerse in it so the target will identify the brand as “one of them.” Takeaway: BE your target market. 2. They deliver content that strikes the audience right where they emotionally live. If you want your content to have impact, you have to make your audience’s heart race, or make them tear up, or make them laugh. Label them “data points” all you want, but humans are emotional creatures. No message connects that’s not carried in on an emotion. Takeaway: You’re on the inside. If your content doesn’t make you say “wow,” it’s unlikely it will register with fans. 3. They put aside old school marketing and don’t let their content be degraded into a commercial. Their execs seem to understand the value in keeping a lid on the hard sell. So many brands just can’t bring themselves to disconnect advertising and social content. The result is, otherwise decent content gets contaminated with a desperation the viewer can smell a mile away. Think the Baumgartner skydive didn’t do Red Bull any good since he wasn’t drinking one on the way down while singing a jingle? Analysis company Taykey discovered that at the peak of the skydive buzz, about 1% of all online conversation was about the jump. Mentions of Red Bull constituted 1/3 of 1% of all Internet activity. Views of other Red Bull videos also shot up. Takeaway: Chill out with the ads. Your brand will get full credit for entertaining/informing fans in a relevant way, provided you do it. 4. They don’t hesitate to ask, “What can we do next”? Most corporate cultures are a virtual training facility for “we can’t do that.” Few are encouraged to innovate or think big, if think at all. Thinking big involves faith, and work. It means freedom and letting employees run a little wild with their ideas. There will always be the opportunity to let fear of everything that moves creep in and kill grand visions dead in their tracks. Experimenting must be allowed. Failure must be allowed. Red Bull didn’t think big. They thought mega. They tried to outdo themselves. Felix could have gone ahead and jumped halfway up, thinking, “This is still relatively high up. Good enough.” But that wouldn’t have left us breathless. Takeaway: Go for it. Jump. In putting up social properties and gathering fans of your brand, you’ve basically invited people to a party. A good host doesn’t just set out warm beer and stale chips because that’s inexpensive and easy. Be on the lookout for ways to make your guests walk away saying, “That was epic.”

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• Right-Time Retail Part 2

  - by David Dorf

  This is part two of the three-part series. Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Right-Time Integration Of course these real-time enabling technologies are only as good as the systems that utilize them, and it only takes one bottleneck to slow everyone else down. What good is an immediate stock-out notification if the supply chain can’t react until tomorrow? Since being formed in 2006, Oracle Retail has been not only adding more integrations between systems, but also modernizing integrations for appropriate speed. Notice I tossed in the word “appropriate.” Not everything needs to be real-time – again, we’re talking about Right-Time Retail. The speed of data capture, analysis, and execution must be synchronized or you’re wasting effort. Unfortunately, there isn’t an enterprise-wide dial that you can crank-up for your estate. You’ll need to improve things piecemeal, with people and processes as limiting factors while choosing the appropriate types of integrations. There are three integration styles we see in the retail industry. First is batch. I know, the word “batch” just sounds slow, but this pattern is less about velocity and more about volume. When there are large amounts of data to be moved, you’ll want to use batch processes. Our technology of choice here is Oracle Data Integrator (ODI), which provides a fast version of Extract-Transform-Load (ETL). Instead of the three-step process, the load and transform steps are combined to save time. ODI is a key technology for moving data into Retail Analytics where we can apply science. Performing analytics on each sale as it occurs doesn’t make any sense, so we batch up a statistically significant amount and submit all at once. The second style is fire-and-forget. For some types of data, we want the data to arrive ASAP but immediacy is not necessary. Speed is less important than guaranteed delivery, so we use message-oriented middleware available in both Weblogic and the Oracle database. For example, Point-of-Service transactions are queued for delivery to Central Office at corporate. If the network is offline, those transactions remain in the queue and will be delivered when the network returns. Transactions cannot be lost and they must be delivered in order. (Ever tried processing a return before the sale?) To enhance the standard queues, we offer the Retail Integration Bus (RIB) to help the management and monitoring of fire-and-forget messaging in the enterprise. The third style is request-response and is most commonly implemented as Web services. This is a synchronous message where the sender waits for a response. In this situation, the volume of data is small, guaranteed delivery is not necessary, but speed is very important. Examples include the website checking inventory, a price lookup, or processing a credit card authorization. The Oracle Service Bus (OSB) typically handles the routing of such messages, and we’ve enhanced its abilities with the Retail Service Backbone (RSB). To better understand these integration patterns and where they apply within the retail enterprise, we’re providing the Retail Reference Library (RRL) at no charge to Oracle Retail customers. The library is composed of a large number of industry business processes, including those necessary to support Commerce Anywhere, as well as detailed architectural diagrams. These diagrams allow implementers to understand the systems involved in integrations and the specific data payloads. Furthermore, with our upcoming release we’ll be providing a new tool called the Retail Integration Console (RIC) that allows IT to monitor and manage integrations from a single point. Using RIC, retailers can quickly discern where integration activity is occurring, volume statistics, average response times, and errors. The dashboards provide the ability to dive down into the architecture documentation to gather information all the way down to the specific payload. Retailers that want real-time integrations will also need real-time monitoring of those integrations to ensure service-level agreements are maintained. Part 3 looks at marketing.

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• What to answer to a customer who asks which one of two equivalent technologies must be used?

  - by MainMa

  As a freelancer, I am often asked by my customers what they must choose between similar elements, neither of which being better than another. Examples: “Do I need my e-commerce website be in PHP or ASP.NET?” “Do I need to host this ordinary web service in Cloud or use an ordinary hosting service?” “Which one is better for my new website: MySQL or Oracle?” etc. There is maybe at most 1% of cases where the choice is relevant, and there is a real, objective reason to use one over another, based on the precise metrics and studies. In all other cases, it doesn't matter at all. It is totally, completely irrelevant, either because there are no implications¹, or because those implications are too small to be taken in account², or, finally, because it's impossible to predict those implications³. If you know one thing and not another one, the answer to those questions is easy: “You can either write the application in C# or Java, both being probably equivalent in your case. Note that I'm a C# developer, so if you choose Java, I would not be able to work on your project and you would need to find another freelancer.” When you know both technologies, you can't answer that. In this case, how to explain to the customer that the question he asks is subject to flamewar and has no real consequences on his project? In other words, how to explain that you've chosen to use one technology rather than an equivalent one for the reasons related to human resources, without giving the impression to be unprofessional or to not care about the project? ¹ Example: Is MySQL better (worse?), performance-wise, compared to Oracle, for a personal website which will be accessed by, oh, let's be optimistic, two people per day? ² Example: for a given project, I was asked to asset if Windows Azure hosting would be cheaper than the hosting of the same application on a well-known ASP.NET hosting provider. The cost revealed to be exactly the same. ³ Example: your customer have an idea of a future application (the idea itself being extremely vague). There is no business plan, no requirements, nothing at all. Just an idea. You are asked if Java is better than C# for this app. What do you answer?

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• Microsoft Azure News: Capturing VM Images

  - by Herve Roggero

  Originally posted on: http://geekswithblogs.net/hroggero/archive/2014/05/21/microsoft-azure-news-capturing-vm-images.aspxIf you have a Virtual Machine (VM) in Microsoft Azure that has a specific configuration, it used to be difficult to clone that VM. You had to sysprep the VM, and clone the data disks. This was slow, prone to errors, and stopped you from being productive. No more! A new option, called Capture, allows you to easily select a VM, running or not. The capture will copy the OS disk and data disks and create a new image out of it automatically for you. This means you can now easily clone an entire VM without affecting productivity.  To capture a VM, simply browse to your Virtual Machines in the Microsoft Azure management website, select the VM you want to clone, and click on the Capture button at the bottom. A window will come up asking to name your image. It took less than 1 minute for me to build a clone of my server. And because it is stored as an image, I can easily create a new VM with it. So that’s what I did… And that took about 5 minutes total.  That’s amazing…  To create a new VM from your image, click on the NEW icon (bottom left), select Compute/Virtual Machine/From Gallery, and select My Images from the left menu when selecting an Image. You will find your newly created image. Because this is a clone, you will not be prompted for a new login; the user id/password is the same. About Herve Roggero Herve Roggero, Microsoft Azure MVP, @hroggero, is the founder of Blue Syntax Consulting (http://www.bluesyntaxconsulting.com). Herve's experience includes software development, architecture, database administration and senior management with both global corporations and startup companies. Herve holds multiple certifications, including an MCDBA, MCSE, MCSD. He also holds a Master's degree in Business Administration from Indiana University. Herve is the co-author of "PRO SQL Azure" and “PRO SQL Server 2012 Practices” from Apress, a PluralSight author, and runs the Azure Florida Association.

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• SOA Summit - Oracle Session Replay

  - by Bruce Tierney

  If you think you missed the most recent Integration Developer News (IDN) "SOA Summit" 2013...good news, you didn't.  At least not the replay of the Oracle session titled: Three Solutionsfor Simplifying Cloud/On-Premises Integration As you will see in the reply below, this session introduces Three common reasons for integration complexity: Disparate Toolkits Lack of API Management Rigid, Brittle Infrastructure and then the Three solutions to these challenges: Unify Cloud On-premises Integration Enable Multi-channel Development with API Management Plan for the Unexpected - Future Readiness The last solution on future readiness describes how you can transition from being reactive to new trends, such as the Internet of Things (IoT), by modifying your integration strategy to enable business agility and how to recognize trends through Fast Data event processing ahead of your competition. Oracle SOA Suite customer SFpark's (San Francisco Metropolitan Transit Authority) implementation with API Management is covered as shown in the screenshot to the right This case study covers the core areas of API Management for partners to build their own applications by leveraging parking availability and real-time pricing as well as mobile enablement of data integrated by SOA Suite underneath.  Download the free SFpark app from the Apple and Android app stores to check it out. When looking into the future, the discussion starts with a historical look to better prepare for what comes next.   As shown in the image below, one of the next frontiers after mobile and cloud integration is a deeper level of direct "enterprise to customer" interaction.  Much of this relates to the Internet of Things.  Examples of IoT from the perspective of SOA and integration is also covered in the session. For example, early adopter Turkcell and their tracking of mobile phone users as they move from point A to B to C is shown in the image the right.   As you look into more "smart services" such as Location-Based Services, how "future ready" is your application infrastructure?  . . . Check out the replay by clicking the video image below to learn about these three challenges and solution including how to "future ready" your application infrastructure:

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• The Softer Side of Customer Experience

  - by Christina McKeon

  It’s election season in the U.S., and you know what that means. It means I stop by the recycling bin in my garage before entering the house with the contents of my mailbox. A couple of weeks ago, I was doing my usual direct mail purge when I came across a piece from The Container Store®. This piece would have gone straight to the recycling bin, but the title stopped me: Learn what WE STAND FOR! Under full disclaimer, I’m probably a “frequent flier” at The Container Store. One can never be too organized! Now, back to the direct mail piece. I opened it to discover that The Container Store has taken their customer experience beyond “a shopping experience that makes you smile” to giving customers more insight and transparency into how they feel about their employees, the vendors they partner with, and the communities they live in. The direct mail piece included several employees showcasing a skill, hobby or talent with their photo and a personal note that used one word to describe what these employees believe The Container Store stands for. I do not recall the last time I read through an entire piece of direct mail. But this time, I pored over all the comments and photos.  Summer, a salesperson, believes that one word is PASSION. Thomas in distribution center inventory systems chooses the word ACTION. The list goes on to include MATCHLESS, FUN, FAMILY, LOVE, and EMPOWERMENT. The Container Store is running a contest asking you to tell them what nonprofit organization you stand for. Anyone can submit their favorite nonprofit to win cash, products and services from The Container Store. Don’t forget about the softer side of customer experience. With many organizations working feverishly to transform their business into being more customer-centric, it’s easy to get caught up in processes and technology. Focusing on people and social responsibility often falls behind and becomes a lower priority. Keeping people and social responsibility at the forefront is crucial. Your customers will use your processes and technology, but they will see or hear your people and feel their passion. The latter is what they will remember most about your brand. I’m sure there are many other great examples of the softer side of customer experience. Please share your examples in the comments section.

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• Move Data into the Grid for Scalable, Predictable Response Times

  - by JuergenKress

  CloudTran is pleased to introduce the availability of the CloudTran Transaction and Persistence Manager for creating scalable, reliable data services on the Oracle Coherence In-Memory Data Grid (IMDG). Use of IMDG architectures has been key to handling today’s web-scale loads because it eliminates database latency by storing important and frequently access data in memory instead of on disk. The CloudTran product lets developers easily use an IMDG for full ACID-compliant transactions without having to be concerned about the location or spread of data. The system has its own implementation of fast, scalable distributed transactions that does NOT depend on XA protocols but still guarantees all ACID properties. Plus, CloudTran asynchronously replicates data going into the IMDG to back-end datastores and back-up data centers, again ensuring ACID properties. CloudTran can be accessed through Java Persistence API (JPA via TopLink Grid) and now, through a new Low-Level API, or LLAPI. This is ideal for use in SOA applications that need data reliability, high availability, performance, and scalability. Still in limited beta release, the LLAPI gives developers the ability to use standard put/remove logic available in Coherence and then wrap logic with simple Spring annotations or XML+AspectJ to start transactions. An important feature of LLAPI is the ability to join transactions. This is a common outcome for SOA applications that need to reduce network traffic by aggregating data into single cache entries and then doing SOA service processing in the node holding the data. This results in the need to orchestrate transaction processing across multiple service calls. CloudTran has the capability to handle these “multi-client” transactions at speed with no loss in ACID properties. Developing software around an IMDG like Oracle Coherence is an important choice for today’s web-scale applications and services. But this introduces new architectural considerations to maintain scalability in light of increased network loads and data movement. Without using CloudTran, developers are faced with an incredibly difficult task to ensure data reliability, availability, performance, and scalability when working with an IMDG. Working with highly distributed data that is entirely volatile while stored in memory presents numerous edge cases where failures can result in data loss. The CloudTran product takes care of all of this, leaving developers with the confidence and peace of mind that all data is processed correctly. For those interested in evaluating the CloudTran product and IMDGs, take a look at this link for more information: http://www.CloudTran.com/downloadAPI.php, or, send your questions to [email protected]. WebLogic Partner Community For regular information become a member in the WebLogic Partner Community please visit: http://www.oracle.com/partners/goto/wls-emea ( OPN account required). If you need support with your account please contact the Oracle Partner Business Center. BlogTwitterLinkedInMixForumWiki Technorati Tags: Coherence,cloudtran,cache,WebLogic Community,Oracle,OPN,Jürgen Kress

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• Professional immigration

  - by etranger

  Hello all, Does anyone here have a practical advice on professional relocation from Russia to Europe? The reasons behind making such a decision are far beyond the subject, perhaps, so I'll stick to the practical part. Having done some of the "common stuff" for finding a job, I am now facing two serious problems: I am a "dual-class" person, with university degree in marketing, and multiple years of self-studied computer competence (hence my writing here). Have professional experience in both areas. I don't currently hold a European work permit. From what I can see, this results in normal HR person throwing out my CV as either being "overqualified" or "too much trouble with making the permit". I do have the skills and character to start my own business, but it requires start-up capital that I don't have, over the last years I had to pay high bills for medical treatment of my family member, who had deceased. Now, I'm almost out of debts. As you can probably guess, English is not a problem, and I'm open to new languages, but first steps of entering the market, or the society, is the problematic part. I live close to Norway, and am trying to get some professional contacts there, but it hasn't got me any practical perspective so far. Any advice is greatly appreciated. EDIT: I am currently making my living off web site development, and occasional consulting services both in IT and marketing. For purely geographic reasons I'm dealing with clients that reside in the same city where I live, pop. 350 000. Being quite local, market requirements for web sites are simple and stable — clients need to control navigation, write articles in a word-like editor, upload illustrations and place ad banners, all with no additional programming. As many web developers do, I'm using my own content management system that fits these expectations. I have also started developing a newer version of this system that has better support for international environments, but I'm too distant from the real market demand in Europe to speak of the right track here. Technically it's based on php/mysql and uses xslt for templating. It allows for quick website deployment, and has architectural neatness, lack of which made me abandon similar opensource solutions (Joomla and the like). Deploying time from rasterized design proofs is normally under 6-8 working hours, don't know how that compares to the world practice. EDIT 2: Can anyone share what Norwegian (Scandinavian) web solutions market currently demands?

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• Software Tuned to Humanity

  - by Phil Factor

  I learned a great deal from a cynical old programmer who once told me that the ideal length of time for a compiler to do its work was the same time it took to roll a cigarette. For development work, this is oh so true. After intently looking at the editing window for an hour or so, it was a relief to look up, stretch, focus the eyes on something else, and roll the possibly-metaphorical cigarette. This was software tuned to humanity. Likewise, a user’s perception of the “ideal” time that an application will take to move from frame to frame, to retrieve information, or to process their input has remained remarkably static for about thirty years, at around 200 ms. Anything else appears, and always has, to be either fast or slow. This could explain why commercial applications, unlike games, simulations and communications, aren’t noticeably faster now than they were when I started programming in the Seventies. Sure, they do a great deal more, but the SLAs that I negotiated in the 1980s for application performance are very similar to what they are nowadays. To prove to myself that this wasn’t just some rose-tinted misperception on my part, I cranked up a Z80-based Jonos CP/M machine (1985) in the roof-space. Within 20 seconds from cold, it had loaded Wordstar and I was ready to write. OK, I got it wrong: some things were faster 30 years ago. Sure, I’d now have had all sorts of animations, wizzy graphics, and other comforting features, but it seems a pity that we have used all that extra CPU and memory to increase the scope of what we develop, and the graphical prettiness, but not to speed the processes needed to complete a business procedure. Never mind the weight, the response time’s great! To achieve 200 ms response times on a Z80, or similar, performance considerations influenced everything one did as a developer. If it meant writing an entire application in assembly code, applying every smart algorithm, and shortcut imaginable to get the application to perform to spec, then so be it. As a result, I’m a dyed-in-the-wool performance freak and find it difficult to change my habits. Conversely, many developers now seem to feel quite differently. While all will acknowledge that performance is important, it’s no longer the virtue is once was, and other factors such as user-experience now take precedence. Am I wrong? If not, then perhaps we need a new school of development technique to rival Agile, dedicated once again to producing applications that smoke the rear wheels rather than pootle elegantly to the shops; that forgo skeuomorphism, cute animation, or architectural elegance in favor of the smell of hot rubber. I struggle to name an application I use that is truly notable for its blistering performance, and would dearly love one to do my everyday work – just as long as it doesn’t go faster than my brain.

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• What is Happening vs. What is Interesting

  - by Geertjan

  Devoxx 2011 was yet another confirmation that all development everywhere is either on the web or on mobile phones. Whether you looked at the conference schedule or attended sessions or talked to speakers at any point at all, it was very clear that no development whatsoever is done anymore on the desktop. In fact, that's something Tim Bray himself told me to my face at the speakers dinner. No new developments of any kind are happening on the desktop. Everyone who is currently on the desktop is working overtime to move all of their applications to the web. They're probably also creating a small subset of their application on an Android tablet, with an even smaller subset on their Android phone. Then you scratch that monolithic surface and find some interesting results. Without naming any names, I asked one of these prominent "ah, forget about the desktop" people at the Devoxx speakers dinner (and I have a witness): "Yes, the desktop is dead, but what about air traffic control, stock trading, oil analysis, risk management applications? In fact, what about any back office application that needs to be usable across all operating systems? Here there is no concern whatsoever with 100% accessibility which is, after all, the only thing that the web has over the desktop, (except when there's a network failure, of course, or when you find yourself in the 3/4 of the world where there's bandwidth problems)? There are 1000's of hidden applications out there that have processing requirements, security requirements, and the requirement that they'll be available even when the network is down or even completely unavailable. Isn't that a valid use case and aren't there 1000's of applications that fall into this so-called niche category? Are you not, in fact, confusing consumer applications, which are increasingly web-based and mobile-based, with high-end corporate applications, which typically need to do massive processing, of one kind or another, for which the web and mobile worlds are completely unsuited?" And you will not believe what the reply to the above question was. (Again, I have a witness to this discussion.) But here it is: "Yes. But those applications are not interesting. I do not want to spend any of my time or work in any way on those applications. They are boring." I'm sad to say that the leaders of the software development community, including those in the Java world, either share the above opinion or are led by it. Because they find something that is not new to be boring, they move on to what is interesting and start talking like the supposedly-boring developments don't even exist. (Kind of like a rapper pretending classical music doesn't exist.) Time and time again I find myself giving Java desktop development courses (at companies, i.e., not hobbyists, or students, but companies, i.e., the places where dollars are earned), where developers say to me: "The course you're giving about creating cross-platform, loosely coupled, and highly cohesive applications is really useful to us. Why do we never find information about this topic at conferences? Why can we never attend a session at a conference where the story about pluggable cross-platform Java is told? Why do we get the impression that we are uncool because we're not on the web and because we're not on a mobile phone, while the reason for that is because we're creating $1000,000 simulation software which has nothing to gain from being on the web or on the mobile phone?" And then I say: "Because nobody knows you exist. Because you're not submitting abstracts to conferences about your very interesting use cases. And because conferences tend to focus on what is new, which tends to be web related (especially HTML 5) or mobile related (especially Android). Because you're not taking the responsibility on yourself to tell the real stories about the real applications being developed all the time and every day. Because you yourself think your work is boring, while in fact it is fascinating. Because desktop developers are working from 9 to 5 on the desktop, in secure environments, such as banks and defense, where you can't spend time, nor have the interest in, blogging your latest tip or trick, as opposed to web developers, who tend to spend a lot of time on the web anyway and are therefore much more inclined to create buzz about the kind of work they're doing." So, next time you look at a conference program and wonder why there's no stories about large desktop development projects in the program, here's the short answer: "No one is going to put those items on the program until you start submitting those kinds of sessions. And until you start blogging. Until you start creating the buzz that the web developers have been creating around their work for the past 10 years or so. And, yes, indeed, programmers get the conference they deserve." And what about Tim Bray? Ask yourself, as Google's lead web technology evangelist, how many desktop developers do you think he talks to and, more generally, what his frame of reference is and what, clearly, he considers to be most interesting.

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• Avoiding the Black Hole of Leads

  - by Charles Knapp

  Sales says, "Marketing doesn’t deliver enough qualified leads. So, we generate 90% of our own leads." Meanwhile, Marketing says, "We generate most of the leads. But, Sales doesn’t contact them quickly enough, while the lead is still interested." According to Sirius Decisions: Up to 90% of leads never make it to closure Sales works on only 11% of the leads supplied by Marketing Only 18% of the leads Sales accepts convert to opportunities Yet, 45% of prospects typically buy a product from someone within 12 months The root cause of these commonplace complaints is a disconnect between the funnels of marketing and sales. Unfortunately, we often see companies with an assortment of poorly integrated marketing tools. It takes too long and too many people to move the data around, scrub it, upload it from one system to another, and get it routed to the right sales teams. As a result, leads fall through the cracks, contextual information is lost, and by the time sales actually contacts a customer it may be too late. Sales automation alone is not enough. Marketing automation (including social) is not enough. Sales and Marketing must work together. It’s time to connect the silos of marketing and sales pipelines and analytics. It’s time for integrated Sales and Marketing automation. Integrated pipelines improve lead quality and timeliness. Marketing systems can track a rich set of contextual information about a prospect–self-disclosed information about interests, content viewed, and so on. This insight can equip the sales rep with rich information to make a face-to-face conversation more relevant and more likely to convert to the next stage in the sales process. Integrated lead to revenue (LTR) management provides end-to-end visibility, enabling the company to measure what is working. Marketing can measure its impact on revenue and other business outcomes, and sales can harness and redirect marketing investments to areas where they most help achieve sales objectives. It’s a win-win play. Marketing delivers more leads that are qualified, cuts cost per lead, and demonstrates a strong Return on Marketing Investment (ROMI). Sales spends more time with warm leads and less time on cold calls, achieves higher close rates, and delivers more revenue. Learn more by attending our Integrated Sales and Marketing session at the upcoming CloudWorld conferences. Or, visit our Sales and Marketing Cloud Service site for videos and other learning resources.

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• WMemoryProfiler is Released

  - by Alois Kraus

  What is it? WMemoryProfiler is a managed profiling Api to aid integration testing. This free library can get managed heap statistics and memory usage for your own process (remember testing) and other processes as well. The best thing is that it does work from .NET 2.0 up to .NET 4.5 in x86 and x64. To make it more interesting it can attach to any running .NET process. The reason why I do mention this is that commercial profilers do support this functionality only for their professional editions. An normally only since .NET 4.0 since the profiling API only since then does support attaching to a running process. This thing does differ in many aspects from “normal” profilers because while profiling yourself you can get all objects from all managed heaps back as an object array. If you ever wanted to change the state of an object which does only exist a method local in another thread you can get your hands on it now … Enough theory. Show me some code /// <summary> /// Show feature to not only get statisics out of a process but also the newly allocated /// instances since the last call to MarkCurrentObjects. /// GetNewObjects does return the newly allocated objects as object array /// </summary> static void InstanceTracking() { using (var dumper = new MemoryDumper()) // if you have problems use to see the debugger windows true,true)) { dumper.MarkCurrentObjects(); Allocate(); ILookup<Type, object> newObjects = dumper.GetNewObjects() .ToLookup( x => x.GetType() ); Console.WriteLine("New Strings:"); foreach (var newStr in newObjects[typeof(string)] ) { Console.WriteLine("Str: {0}", newStr); } } } … New Strings: Str: qqd Str: String data: Str: String data: 0 Str: String data: 1 … This is really hot stuff. Not only you can get heap statistics but you can directly examine the new objects and make queries upon them. When I do find more time I can reconstruct the object root graph from it from my own process. It this cool or what? You can also peek into the Finalization Queue to check if you did accidentally forget to dispose a whole bunch of objects … /// <summary> /// .NET 4.0 or above only. Get all finalizable objects which are ready for finalization and have no other object roots anymore. /// </summary> static void NotYetFinalizedObjects() { using (var dumper = new MemoryDumper()) { object[] finalizable = dumper.GetObjectsReadyForFinalization(); Console.WriteLine("Currently {0} objects of types {1} are ready for finalization. Consider disposing them before.", finalizable.Length, String.Join(",", finalizable.ToLookup( x=> x.GetType() ) .Select( x=> x.Key.Name)) ); } } How does it work? The W of WMemoryProfiler is a good hint. It does employ Windbg and SOS dll to do the heavy lifting and concentrates on an easy to use Api which does hide completely Windbg. If you do not want to see Windbg you will never see it. In my experience the most complex thing is actually to download Windbg from the Windows 8 Stanalone SDK. This is described in the Readme and the exception you are greeted with if it is missing in much greater detail. So I will not go into this here.   What Next? Depending on the feedback I do get I can imagine some features which might be useful as well Calculate first order GC Roots from the actual object graph Identify global statics in Types in object graph Support read out of finalization queue of .NET 2.0 as well. Support Memory Dump analysis (again a feature only supported by commercial profilers in their professional editions if it is supported at all) Deserialize objects from a memory dump into a live process back (this would need some more investigation but it is doable) The last item needs some explanation. Why on earth would you want to do that? The basic idea is to store in your live process some logging/tracing data which can become quite big but since it is never written to it is very fast to generate. When your process crashes with a memory dump you could transfer this data structure back into a live viewer which can then nicely display your program state at the point it did crash. This is an advanced trouble shooting technique I have not seen anywhere yet but it could be quite useful. You can have here a look at the current feature list of WMemoryProfiler with some examples.   How To Get Started? First I would download the released source package (it is tiny). And compile the complete project. Then you can compile the Example project (it has this name) and uncomment in the main method the scenario you want to check out. If you are greeted with an exception it is time to install the Windows 8 Standalone SDK which is described in great detail in the exception text. Thats it for the first round. I have seen something more limited in the Java world some years ago (now I cannot find the link anymore) but anyway. Now we have something much better.

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• OOF checklist

  - by Daniel Moth

  When going on vacation or otherwise being out of office (known as OOF in Microsoft), it is polite and professional that our absence creates the minimum disruption possible to the rest of the business, and especially our colleagues. Below is my OOF checklist - I try to do these as soon as I know I'll be OOF, rather than leave it for the night before. Let the relevant folks on the team know the planned dates of absence and check if anybody was expecting something from you during that timeframe. Reset expectations with them, and as applicable try to find another owner for individual activities that cannot wait. Go through your calendar for the OOF period and decline every meeting occurrence so the owner of the meeting knows that you won't be attending (similar to my post about responding to invites). If it is your meeting cancel it so that people don’t turn up without the meeting organizer being there. Do this even for meetings were the folks should know due to step #1. Over-communicating is a good thing here and keeps calendars all around up to date. Enter your OOF dates in whatever tool your company uses. Typically that is the notification to your manager. In your Outlook calendar, create a local Appointment (don't invite anyone) for the date range (All day event) setting the "Show As" dropdown to "Out of Office". This way, people won’t try to schedule meetings with you on that day. If you use Lync, set the status to "Off Work" for that period. If you won't be responding to email (which when on your vacation you definitely shouldn't) then in Outlook setup "Automatic Replies (Out of Office)" for that period. This way people won’t think you are rude when not replying to their emails. In your OOF message point to an alias (ideally of many people) as a fallback for urgent queries. If you want to proactively notify individuals of your OOFage then schedule and send a multi-day meeting request for the entire period. Remember to set the "Show As" to "Free" (so their calendar doesn’t show busy/oof to others), set the "Reminder" to "None" (so they don’t get a reminder about it), set "Low Importance", and uncheck both "Response Options" so if they don't want this on their calendar, it is just one click for them to get rid of it. Aside: I have another post with advice on sending invites. If you care about people who would not observe the above but could drop by your office, stick a physical OOF note at your office door or chair/monitor or desk. Have I missed any? Comments about this post by Daniel Moth welcome at the original blog.

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• Segmentation and Targeting: Your Tools for Personalizing the Online Customer Experience

  - by Christie Flanagan

  In order to deliver the kind of personalized and engaging online experiences that customers expect today, look to segmentation and targeting.  Segmentation is the practice of dividing your site visitors into distinct groups based on shared characteristics or behavior – for example, a segment may consist of site visitors who have visited pages related to certain product type, or they may consist of visitors within the same age group or geographic area.  The idea is that those within a segment are more likely to have common needs, problems or interests that can be served by your business. Targeting is the process by which the most relevant content, whether an article promotion or other piece of content, is delivered to your visitors based on their segment membership. Segmentation and targeting are used to drive greater engagement on your web presence by delivering content to your site visitors that is tailored to their interests, behavior or other attributes.  You may have a number of different goals for your segmentation and targeting efforts: Up-sell or cross-sell to your customers Conduct A/B testing on your offers and creative Offer discounts, promotions or other incentives for the time and duration that you specify Make is easier to find relevant information about products and services Create premium content model There are two different approaches you can take toward segmentation and targeting for you online customer experience initiatives. The first is more of a manual process, in which marketers manage the process of determining which segments to create and which content to target to those segments. The benefit of this approach is that it gives marketers a high level of control over the whole process which works well when you have a thorough understanding of your segments and which content is most likely to serve their needs.  Tools for marketer managed segmentation and targeting are often built right in to your WEM platform, as they are with Oracle WebCenter Sites. The downside is that the more segments and content that you have, the more time consuming and complicated in can be to manage manually.The second approach relies on predictive intelligence to automate the segmentation and targeting process.  This allows optimization of the process to occur in real time. This approach helps reduce the burden of manual segmentation and targeting and can result in new insights into segments that you may never have thought of on your own.  It also provides you with the capability to quickly test new offers and promotions on your site.  Predictive segmentation and targeting can be achieved by using Oracle WebCenter Sites and Oracle Real-Time Decisions together. *****Get a taste for how Oracle WebCenter Sites and Oracle Real-Time Decisions combine to deliver powerful capabilities for predictive segmentation and targeting by watching this on demand webcast introducing Oracle WebCenter Sites 11g or by reading IDC’s take on the latest release of Oracle’s web experience management solution.  Be sure to return to the Oracle WebCenter blog on Thursday for a closer look at how to optimize the online customer experience using these two products together.

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• What to "CRM" in San Francisco? CRM Highlights for OpenWorld '12

  - by Richard Lefebvre

  There is plenty to SEE for CRM during OpenWorld in San Francisco, September 30 - October 4! Here are some of the sessions in the CRM Track that you might want to consider attending for products you currently own or might consider for the future. I think you'll agree, there is quite a bit of investment going on across Oracle CRM. Please use OpenWorld Schedule Builder or check the OpenWorld Content Catalog for all of the session details and any time or location changes. Tip: Pre-enrolled session registrants via Schedule Builder are allowed into the session rooms before anyone else, so Schedule Builder will guarantee you a seat. Many of the sessions below will likely be at capacity. General Session: Oracle Fusion CRM—Improving Sales Effectiveness, Efficiency, and Ease of Use (Session ID: GEN9674) - Oct 2, 11:45 AM - 12:45 PM. Anthony Lye, Senior VP, Oracle leads this general session focused on Oracle Fusion CRM. Oracle Fusion CRM optimizes territories, combines quota management and incentive compensation, integrates sales and marketing, and cleanses and enriches data—all within a single application platform. Oracle Fusion can be configured, changed, and extended at runtime by end users, business managers, IT, and developers. Oracle Fusion CRM can be used from the Web, from a smartphone, from Microsoft Outlook, or from an iPad. Deloitte, sponsor of the CRM Track, will also present key concepts on CRM implementations. Oracle Fusion Customer Relationship Management: Overview/Strategy/Customer Experiences/Roadmap (CON9407) - Oct 1, 3:15PM - 4:15PM. In this session, learn how Oracle Fusion CRM enables companies to create better sales plans, generate more quality leads, and achieve higher win rates and find out why customers are adopting Oracle Fusion CRM. Gain a deeper understanding of the unique capabilities only Oracle Fusion CRM provides, and learn how Oracle’s commitment to CRM innovation is driving a wide range of future enhancements. Oracle RightNow CX Cloud Service Vision and Roadmap (CON9764) - Oct 1, 10:45 AM - 11:45 AM. Oracle RightNow CX Cloud Service combines Web, social, and contact center experiences for a unified, cross-channel service solution in the cloud, enabling organizations to increase sales and adoption, build trust, strengthen relationships, and reduce costs and effort. Come to this session to hear from Oracle experts about where the product is going and how Oracle is committed to accelerating the pace of innovation and value to its customers. Siebel CRM Overview, Strategy, and Roadmap (CON9700) - Oct 1, 12:15PM - 1:15PM. The world’s most complete CRM solution, Oracle’s Siebel CRM helps organizations differentiate their businesses. Come to this session to learn about the Siebel product roadmap and how Oracle is committed to accelerating the pace of innovation and value for its customers on this platform. Additionally, the session covers how Siebel customers can leverage many Oracle assets such as Oracle WebCenter Sites; InQuira, RightNow, and ATG/Endeca applications, and Oracle Policy Automation in conjunction with their current Siebel investments. Oracle Fusion Social CRM Strategy and Roadmap: Future of Collaboration and Social Engagement (CON9750) - Oct 4, 11:15 AM - 12:15 PM. Social is changing the customer experience! Come find out how Oracle can help you know your customers better, encourage brand affinity, and improve collaboration within your ecosystem. This session reviews Oracle’s social media solution and shows how you can discover hidden insights buried in your enterprise and social data. Also learn how Oracle Social Network revolutionizes how enterprise users work, collaborate, and share to achieve successful outcomes. Oracle CRM On Demand Strategy and Roadmap (CON9727) - Oct 1, 10:45AM - 11:45AM. Oracle CRM On Demand is a powerful cloud-based customer relationship management solution. Come to this session to learn directly from Oracle experts about future product plans and hear how Oracle is committed to accelerating the pace of innovation and value to its customers. Knowledge Management Roadmap and Strategy (CON9776) - Oct 1, 12:15PM - 1:15PM. Learn how to harness the knowledge created as a natural byproduct of day-to-day interactions to lower costs and improve customer experience by delivering the right answer at the right time across channels. This session includes an overview of Oracle’s product roadmap and vision for knowledge management for both the Oracle RightNow and Oracle Knowledge (formerly InQuira) product families. Oracle Policy Automation Roadmap: Supercharging the Customer Experience (CON9655) - Oct 1, 12:15PM - 1:15PM. Oracle Policy Automation delivers rapid customer value by streamlining the capture, analysis, and deployment of policies across every facet of the customer experience. This session discusses recent Oracle Policy Automation enhancements for policy analytics; the latest Oracle Policy Automation Connector for Siebel; and planned new capabilities, including availability with the Oracle RightNow product line. There is much more, so stay tuned for more highlights or check out the Content Catalog and search for your areas of interest. 

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• Some Problems Can't Be Outsourced

  - by mikef

  More and more companies are becoming attracted to the idea of Infrastructure as a Service (or IaaS). It would seem that you can outsource the provisioning and management of your services, encompassing everything from Email, through to your servers, workstations and software, all the way down to your LAN and internet services. This type of outsourcing can be a very attractive option for companies who have tight budgets who are short of technical skills or don't have the means to provide long-term IT support. Essentially, they can outsource your services at low short-term costs that are knowable and controllable, are quickly and easily scalable, and generate a minimum of hassle for your internal staff. If you want to get a sophisticated IT infrastructure set up in a hurry without the usual high buy-in costs, or the task of finding and hiring the right specialists. It would seem the way to go, particularly when their salesmen are hypnotizing you with oleaginous phrases such as "we are closely aligned with our client organization's core business requirements, providing agile services". It sounds too good to be true, and so it is. Whereas the costs will have initially been calculated on the annual renewal fees and service fees for ongoing support, there are other charges too which aren't so obvious. It can end up costing far more than the conventional solution once you take into account the extra costs, the fees for customization and upgrades. The Total Cost of Ownership (TCO) only becomes apparent when it is too late to extract the company easily from the arrangement. After a few years, these annual fees can add up to more than the initial cost of implementing a traditional in-house system. Worse than that is that you can then lose your power to determine your priorities: When you become reliant on this company, with its own schedule of priorities, to implement every change, however simple, you have effectively lost control of your technical infrastructure. This will make senior management very nervous. There is definitely a requirement for this sort of service. If you urgently need an exceptionally high class of service or more expertise than you currently possess, then outsourcing is probably for you. You and your IT colleagues will always have something to do, be it user assistance, smoothing out integrations with an external provider, or working on something entirely new. Heck, if you outsource to IBM, the SysAdmins can go along for the ride and polish their expertise. What you need to figure out is how much your time is worth, because time is ultimately all that outsourcing will buy you and your organization. Now you just need to convince your nervous CEO. Cheers, Michael

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