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  • Siebel 2012-IP Release is now GA

    - by Richard Lefebvre
    The Siebel development team is pleased to announce the general availability of the highly anticipated 2012 Siebel Innovation Pack on 12/12/2012. The journey began last year as a concept at Open World that invigorated the Siebel customer base and partners across the globe, culminating in this 2012-IP release that delivers much valued usability enhancements on an existing release. Open UI and Siebel Mobile are the key innovations that are released as part of the 2012-IP on both 8.1.1.9 and the 8.2.2.2 releases. These innovations are a giant leap forward in facilitating Siebel usability while supporting multiple browsers and devices. Siebel Mobile released as part of the IP provide connected Mobile solutions that support key Horizontal Sales, Field Service, Life Sciences and Consumer Goods flows. See the Siebel Open UI Dada Sheet here.

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  • EBS Concurrent Processing Information Center

    - by LuciaC
    Do you have problems or questions about concurrent request processing?  Do you want to know: How and when to run CP Diagnostics? What are the latest Hot Topics being looked at for Concurrent Processing? All about the Concurrent Process Analyzer self-service Health-Check script? Go to the EBS Concurrent Processing Information Center (Doc ID 1304305.1) and find out the above and lots more!

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  • IPC between multiple processes on multiple servers

    - by z8000
    Let's say you have 2 servers each with 8 CPU cores each. The servers each run 8 network services that each host an arbitrary number of long-lived TCP/IP client connections. Clients send messages to the services. The services do something based on the messages, and potentially notify N1 of the clients of state changes. Sure, it sounds like a botnet but it isn't. Consider how IRC works with c2s and s2s connections and s2s message relaying. The servers are in the same data center. The servers can communicate over a private VLAN @1GigE. Messages are < 1KB in size. How would you coordinate which services on which host should receive and relay messages to connected clients for state change messages? There's an infinite number of ways to solve this problem efficiently. AMQP (RabbitMQ, ZeroMQ, etc.) Spread Toolkit N^2 connections between allservices (bad) Heck, even run IRC! ... I'm looking for a solution that: perhaps exploits the fact that there's only a small closed cluster is easy to admin scales well is "dumb" (no weird edge cases) What are your experiences? What do you recommend? Thanks!

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  • OBIA on Teradata - Part 1 Loader and Monitoring

    - by Mohan Ramanuja
    Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} The out-of-the-box (OOB) OBIA Informatica mappings come with TPump loader.   TPUMP  FASTLOAD TPump does not lock the table. FastLoad applies exclusive lock on the table. The table that TPump is loading can have data. The table that FastLoad is loading needs to be empty. Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} TPump is not efficient with lookups. FastLoad is more efficient in the absence of lookups. Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} The out-of the box Informatica mappings come with TPump loader. There is chance for bottleneck in writer thread The out-of the box tables in Teradata supplied with OBAW features all Dimension and Fact tables using ROW_WID as the key for primary index. Also, all staging tables use integration_id as the key for primary index. This reduces skewing of data across Teradata AMPs.You can use an SQL statement similar to the following to determine if data for a given table is distributed evenly across all AMP vprocs. The SQL statement displays the AMP with the most used through the AMP with the least-used space, investigating data distribution in the Message table in database RST.SELECT vproc,CurrentPermFROM DBC.TableSizeWHERE Databasename = ‘PRJ_CRM_STGC’AND Tablename = ‘w_party_per_d’ORDER BY 2 descIf you suspect distribution problems (skewing) among AMPS, the following is a sample of what you might enter for a three-column PI:SELECT HASHAMP (HASHBUCKET (HASHROW (col_x, col_y, col_z))), count (*)FROM hash15GROUP BY 1ORDER BY 2 desc; ETL Error Monitoring Error Table – These are tables that start with ET. Location and name can be specified in Informatica session as well as the loader connection.Loader Log – Loader log is available in the Informatica server under the session log folder. These give feedback on the loader parameters such as Packing Factor to use. These however need to be monitored in the production environment. The recommendations made in one environment may not be used in another environment.Log Table – These are tables that start with TL. These are sparse on information.Bad File – This is the Informatica file generated in case there is data quality issues

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  • Master Data Management – A Foundation for Big Data Analysis

    - by Manouj Tahiliani
    While Master Data Management has crossed the proverbial chasm and is on its way to becoming mainstream, businesses are being hammered by a new megatrend called Big Data. Big Data is characterized by massive volumes, its high frequency, the variety of less structured data sources such as email, sensors, smart meters, social networks, and Weblogs, and the need to analyze vast amounts of data to determine value to improve upon management decisions. Businesses that have embraced MDM to get a single, enriched and unified view of Master data by resolving semantic discrepancies and augmenting the explicit master data information from within the enterprise with implicit data from outside the enterprise like social profiles will have a leg up in embracing Big Data solutions. This is especially true for large and medium-sized businesses in industries like Retail, Communications, Financial Services, etc that would find it very challenging to get comprehensive analytical coverage and derive long-term success without resolving the limitations of the heterogeneous topology that leads to disparate, fragmented and incomplete master data. For analytical success from Big Data or in other words ROI from Big Data Investments, businesses need to acquire, organize and analyze the deluge of data to make better decisions. There will need to be a coexistence of structured and unstructured data and to maintain a tight link between the two to extract maximum insights. MDM is the catalyst that helps maintain that tight linkage by providing an understanding about the identity, characteristics of Persons, Companies, Products, Suppliers, etc. associated with the Big Data and thereby help accelerate ROI. In my next post I will discuss about patterns for co-existing Big Data Solutions and MDM. Feel free to provide comments and thoughts on above as well as Integration or Architectural patterns.

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  • Another Custom Property Locator: a Library of Books

    - by Cindy McMullen
    Introduction The previous post gave an introduction to custom property locators and showed how create one using JDeveloper.  This post continues on the custom locator theme, with a slightly more complex locator: a library of books.  It demonstrates using the DAO pattern to delegate data access from the Locator, which is likely how many actual backing stores will integrate with the Locator.  You can imagine, rather than a library of books, the data store might be a user database of sorts.  The same sort of pattern would apply. This post uses the BookLocator example originally shown in the WebCenter documentation, but has: updated the source code to reflect the final Property APIs includes the steps for generating the namespace and property definition files via JDeveloper detailed usage of the PropertyService APIs Getting Started If you're new to JDeveloper, you might want to check out this tutorial.  There is also the "Jump-Start to using Personalization" blog post that you might find useful.  Otherwise, if you're already familiar with both, you can skip those tutorials and jump right in to using JDeveloper. Download the BookLocator.zip file (which has been updated from the original post) and unzip it to a new directory.  Start JDeveloper, navigate to the BookLocator.jws file, and open it.   It should look something like this: The Properties Namespace file contains the property definitions and property set definitions you define.  It is explained more in detail in the Namespace documentation.  Although this example doesn't show it, the property set definitions have the ability to reference multiple locators per property.   This can be done by right-clicking on the 'Locator Info' box.  Configure the contents of the Locator Map  by editing locators and mapping them to available property names in the property set definition. Compiling, deploying, and running your locator The rest of the steps in this tutorial basically follow those in the previous blog on custom locators, and won't be repeated here.   A scenario to invoke your locator is included with the sample app: see BookProperties.scenarios_diagram above.  Summary This post demonstrates a simple library of books accessed by the BookPropertyLocator via the DAO layer.  This is a useful pattern for more realistic property retrievals, such as a backing user store.  It also points out the possibility of retrieving properties from multiple locators, which would be quite handy to retrieve user attributes from multiple sources.

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  • Changing default application

    - by ragebunny
    Hey i have recently installed Sublime text 2 and i must say it's one of the best text editors i've ever used or even seen in use. So i managed to install everything and added to the unity menu and also change all the entries of gedit.desktop to sublime.desktop and it works just fine for most files but i realised that some files still open in gedit, for example php files, i checked the default list for php but there isn't anything in there. So how would i set the default for opening php files? Update:Also Sublime doesn't show up in them properties menu where i can usually select the default program. Thanks for the help. I'm using 12.10.

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  • Learning Library – Enterprise Manager Cloud Control 12c: Best Practices for Middleware Management

    - by JuergenKress
    This self-paced course teaches you best practices when using Oracle Enterprise Manager Cloud Control 12c for managing your WebLogic and SOA applications and infrastructure. It consists of interactive lectures, videos, review sessions, and optional demonstrations. This course covers Enterprise Manager Cloud Control 12c licensed with the WebLogic Server Management Pack Enterprise Edition and the SOA Management Pack Enterprise Edition. SOA & BPM Partner Community For regular information on Oracle SOA Suite become a member in the SOA & BPM Partner Community for registration please visit  www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Mix Forum Technorati Tags: EM12c,Enterpries manager training,education,training,SOA Community,Oracle SOA,Oracle BPM,BPM,Community,OPN,Jürgen Kress

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  • Same SELECT used in an INSERT has different execution plan

    - by amacias
    A customer complained that a query and its INSERT counterpart had different execution plans, and of course, the INSERT was slower. First lets look at the SELECT : SELECT ua_tr_rundatetime,        ua_ch_treatmentcode,        ua_tr_treatmentcode,        ua_ch_cellid,        ua_tr_cellid FROM   (SELECT DISTINCT CH.treatmentcode AS UA_CH_TREATMENTCODE,                         CH.cellid        AS UA_CH_CELLID         FROM    CH,                 DL         WHERE  CH.contactdatetime > SYSDATE - 5                AND CH.treatmentcode = DL.treatmentcode) CH_CELLS,        (SELECT DISTINCT T.treatmentcode AS UA_TR_TREATMENTCODE,                         T.cellid        AS UA_TR_CELLID,                         T.rundatetime   AS UA_TR_RUNDATETIME         FROM    T,                 DL         WHERE  T.treatmentcode = DL.treatmentcode) TRT_CELLS WHERE  CH_CELLS.ua_ch_treatmentcode(+) = TRT_CELLS.ua_tr_treatmentcode;  The query has 2 DISTINCT subqueries.  The execution plan shows one with DISTICT Placement transformation applied and not the other. The view in Step 5 has the prefix VW_DTP which means DISTINCT Placement. -------------------------------------------------------------------- | Id  | Operation                    | Name            | Cost (%CPU) -------------------------------------------------------------------- |   0 | SELECT STATEMENT             |                 |   272K(100) |*  1 |  HASH JOIN OUTER             |                 |   272K  (1) |   2 |   VIEW                       |                 |  4408   (1) |   3 |    HASH UNIQUE               |                 |  4408   (1) |*  4 |     HASH JOIN                |                 |  4407   (1) |   5 |      VIEW                    | VW_DTP_48BAF62C |  1660   (2) |   6 |       HASH UNIQUE            |                 |  1660   (2) |   7 |        TABLE ACCESS FULL     | DL              |  1644   (1) |   8 |      TABLE ACCESS FULL       | T               |  2744   (1) |   9 |   VIEW                       |                 |   267K  (1) |  10 |    HASH UNIQUE               |                 |   267K  (1) |* 11 |     HASH JOIN                |                 |   267K  (1) |  12 |      PARTITION RANGE ITERATOR|                 |   266K  (1) |* 13 |       TABLE ACCESS FULL      | CH              |   266K  (1) |  14 |      TABLE ACCESS FULL       | DL              |  1644   (1) -------------------------------------------------------------------- Query Block Name / Object Alias (identified by operation id): -------------------------------------------------------------    1 - SEL$1    2 - SEL$AF418D5F / TRT_CELLS@SEL$1    3 - SEL$AF418D5F    5 - SEL$F6AECEDE / VW_DTP_48BAF62C@SEL$48BAF62C    6 - SEL$F6AECEDE    7 - SEL$F6AECEDE / DL@SEL$3    8 - SEL$AF418D5F / T@SEL$3    9 - SEL$2        / CH_CELLS@SEL$1   10 - SEL$2   13 - SEL$2        / CH@SEL$2   14 - SEL$2        / DL@SEL$2 Predicate Information (identified by operation id): ---------------------------------------------------    1 - access("CH_CELLS"."UA_CH_TREATMENTCODE"="TRT_CELLS"."UA_TR_TREATMENTCODE")    4 - access("T"."TREATMENTCODE"="ITEM_1")   11 - access("CH"."TREATMENTCODE"="DL"."TREATMENTCODE")   13 - filter("CH"."CONTACTDATETIME">SYSDATE@!-5) The outline shows PLACE_DISTINCT(@"SEL$3" "DL"@"SEL$3") indicating that the QB3 is the one that got the transformation. Outline Data -------------   /*+       BEGIN_OUTLINE_DATA       IGNORE_OPTIM_EMBEDDED_HINTS       OPTIMIZER_FEATURES_ENABLE('11.2.0.3')       DB_VERSION('11.2.0.3')       ALL_ROWS       OUTLINE_LEAF(@"SEL$2")       OUTLINE_LEAF(@"SEL$F6AECEDE")       OUTLINE_LEAF(@"SEL$AF418D5F") PLACE_DISTINCT(@"SEL$3" "DL"@"SEL$3")       OUTLINE_LEAF(@"SEL$1")       OUTLINE(@"SEL$48BAF62C")       OUTLINE(@"SEL$3")       NO_ACCESS(@"SEL$1" "TRT_CELLS"@"SEL$1")       NO_ACCESS(@"SEL$1" "CH_CELLS"@"SEL$1")       LEADING(@"SEL$1" "TRT_CELLS"@"SEL$1" "CH_CELLS"@"SEL$1")       USE_HASH(@"SEL$1" "CH_CELLS"@"SEL$1")       FULL(@"SEL$2" "CH"@"SEL$2")       FULL(@"SEL$2" "DL"@"SEL$2")       LEADING(@"SEL$2" "CH"@"SEL$2" "DL"@"SEL$2")       USE_HASH(@"SEL$2" "DL"@"SEL$2")       USE_HASH_AGGREGATION(@"SEL$2")       NO_ACCESS(@"SEL$AF418D5F" "VW_DTP_48BAF62C"@"SEL$48BAF62C")       FULL(@"SEL$AF418D5F" "T"@"SEL$3")       LEADING(@"SEL$AF418D5F" "VW_DTP_48BAF62C"@"SEL$48BAF62C" "T"@"SEL$3")       USE_HASH(@"SEL$AF418D5F" "T"@"SEL$3")       USE_HASH_AGGREGATION(@"SEL$AF418D5F")       FULL(@"SEL$F6AECEDE" "DL"@"SEL$3")       USE_HASH_AGGREGATION(@"SEL$F6AECEDE")       END_OUTLINE_DATA   */ The 10053 shows there is a comparative of cost with and without the transformation. This means the transformation belongs to Cost-Based Query Transformations (CBQT). In SEL$3 the optimization of the query block without the transformation is 6659.73 and with the transformation is 4408.41 so the transformation is kept. GBP/DP: Checking validity of GBP/DP for query block SEL$3 (#3) DP: Checking validity of distinct placement for query block SEL$3 (#3) DP: Using search type: linear DP: Considering distinct placement on query block SEL$3 (#3) DP: Starting iteration 1, state space = (5) : (0) DP: Original query DP: Costing query block. DP: Updated best state, Cost = 6659.73 DP: Starting iteration 2, state space = (5) : (1) DP: Using DP transformation in this iteration. DP: Transformed query DP: Costing query block. DP: Updated best state, Cost = 4408.41 DP: Doing DP on the original QB. DP: Doing DP on the preserved QB. In SEL$2 the cost without the transformation is less than with it so it is not kept. GBP/DP: Checking validity of GBP/DP for query block SEL$2 (#2) DP: Checking validity of distinct placement for query block SEL$2 (#2) DP: Using search type: linear DP: Considering distinct placement on query block SEL$2 (#2) DP: Starting iteration 1, state space = (3) : (0) DP: Original query DP: Costing query block. DP: Updated best state, Cost = 267936.93 DP: Starting iteration 2, state space = (3) : (1) DP: Using DP transformation in this iteration. DP: Transformed query DP: Costing query block. DP: Not update best state, Cost = 267951.66 To the same query an INSERT INTO is added and the result is a very different execution plan. INSERT  INTO cc               (ua_tr_rundatetime,                ua_ch_treatmentcode,                ua_tr_treatmentcode,                ua_ch_cellid,                ua_tr_cellid)SELECT ua_tr_rundatetime,       ua_ch_treatmentcode,       ua_tr_treatmentcode,       ua_ch_cellid,       ua_tr_cellidFROM   (SELECT DISTINCT CH.treatmentcode AS UA_CH_TREATMENTCODE,                        CH.cellid        AS UA_CH_CELLID        FROM    CH,                DL        WHERE  CH.contactdatetime > SYSDATE - 5               AND CH.treatmentcode = DL.treatmentcode) CH_CELLS,       (SELECT DISTINCT T.treatmentcode AS UA_TR_TREATMENTCODE,                        T.cellid        AS UA_TR_CELLID,                        T.rundatetime   AS UA_TR_RUNDATETIME        FROM    T,                DL        WHERE  T.treatmentcode = DL.treatmentcode) TRT_CELLSWHERE  CH_CELLS.ua_ch_treatmentcode(+) = TRT_CELLS.ua_tr_treatmentcode;----------------------------------------------------------| Id  | Operation                     | Name | Cost (%CPU)----------------------------------------------------------|   0 | INSERT STATEMENT              |      |   274K(100)|   1 |  LOAD TABLE CONVENTIONAL      |      |            |*  2 |   HASH JOIN OUTER             |      |   274K  (1)|   3 |    VIEW                       |      |  6660   (1)|   4 |     SORT UNIQUE               |      |  6660   (1)|*  5 |      HASH JOIN                |      |  6659   (1)|   6 |       TABLE ACCESS FULL       | DL   |  1644   (1)|   7 |       TABLE ACCESS FULL       | T    |  2744   (1)|   8 |    VIEW                       |      |   267K  (1)|   9 |     SORT UNIQUE               |      |   267K  (1)|* 10 |      HASH JOIN                |      |   267K  (1)|  11 |       PARTITION RANGE ITERATOR|      |   266K  (1)|* 12 |        TABLE ACCESS FULL      | CH   |   266K  (1)|  13 |       TABLE ACCESS FULL       | DL   |  1644   (1)----------------------------------------------------------Query Block Name / Object Alias (identified by operation id):-------------------------------------------------------------   1 - SEL$1   3 - SEL$3 / TRT_CELLS@SEL$1   4 - SEL$3   6 - SEL$3 / DL@SEL$3   7 - SEL$3 / T@SEL$3   8 - SEL$2 / CH_CELLS@SEL$1   9 - SEL$2  12 - SEL$2 / CH@SEL$2  13 - SEL$2 / DL@SEL$2Predicate Information (identified by operation id):---------------------------------------------------   2 - access("CH_CELLS"."UA_CH_TREATMENTCODE"="TRT_CELLS"."UA_TR_TREATMENTCODE")   5 - access("T"."TREATMENTCODE"="DL"."TREATMENTCODE")  10 - access("CH"."TREATMENTCODE"="DL"."TREATMENTCODE")  12 - filter("CH"."CONTACTDATETIME">SYSDATE@!-5)Outline Data-------------  /*+      BEGIN_OUTLINE_DATA      IGNORE_OPTIM_EMBEDDED_HINTS      OPTIMIZER_FEATURES_ENABLE('11.2.0.3')      DB_VERSION('11.2.0.3')      ALL_ROWS      OUTLINE_LEAF(@"SEL$2")      OUTLINE_LEAF(@"SEL$3")      OUTLINE_LEAF(@"SEL$1")      OUTLINE_LEAF(@"INS$1")      FULL(@"INS$1" "CC"@"INS$1")      NO_ACCESS(@"SEL$1" "TRT_CELLS"@"SEL$1")      NO_ACCESS(@"SEL$1" "CH_CELLS"@"SEL$1")      LEADING(@"SEL$1" "TRT_CELLS"@"SEL$1" "CH_CELLS"@"SEL$1")      USE_HASH(@"SEL$1" "CH_CELLS"@"SEL$1")      FULL(@"SEL$2" "CH"@"SEL$2")      FULL(@"SEL$2" "DL"@"SEL$2")      LEADING(@"SEL$2" "CH"@"SEL$2" "DL"@"SEL$2")      USE_HASH(@"SEL$2" "DL"@"SEL$2")      USE_HASH_AGGREGATION(@"SEL$2")      FULL(@"SEL$3" "DL"@"SEL$3")      FULL(@"SEL$3" "T"@"SEL$3")      LEADING(@"SEL$3" "DL"@"SEL$3" "T"@"SEL$3")      USE_HASH(@"SEL$3" "T"@"SEL$3")      USE_HASH_AGGREGATION(@"SEL$3")      END_OUTLINE_DATA  */ There is no DISTINCT Placement view and no hint.The 10053 trace shows a new legend "DP: Bypassed: Not SELECT"implying that this is a transformation that it is possible only for SELECTs. GBP/DP: Checking validity of GBP/DP for query block SEL$3 (#4) DP: Checking validity of distinct placement for query block SEL$3 (#4) DP: Bypassed: Not SELECT. GBP/DP: Checking validity of GBP/DP for query block SEL$2 (#3) DP: Checking validity of distinct placement for query block SEL$2 (#3) DP: Bypassed: Not SELECT. In 12.1 (and hopefully in 11.2.0.4 when released) the restriction on applying CBQT to some DMLs and DDLs (like CTAS) is lifted.This is documented in BugTag Note:10013899.8 Allow CBQT for some DML / DDLAnd interestingly enough, it is possible to have a one-off patch in 11.2.0.3. SQL> select DESCRIPTION,OPTIMIZER_FEATURE_ENABLE,IS_DEFAULT     2  from v$system_fix_control where BUGNO='10013899'; DESCRIPTION ---------------------------------------------------------------- OPTIMIZER_FEATURE_ENABLE  IS_DEFAULT ------------------------- ---------- enable some transformations for DDL and DML statements 11.2.0.4                           1

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  • Apple multiplie par 10 le prix de la publicité mobile, cible les utilisateurs avec leurs application

    Apple multiplie par 10 le prix de la publicité mobile Utilise les applications des utilisateurs pour les cibler et entend contrôler les contenus des annonceurs Avec le lancement de sa plateforme publicitaire (iAd), Apple entend vendre à prix d'or les premières places et laisse les professionnels dubitatifs. La firme demande en effet pas moins de 10 millions de dollars pour faire partie des premiers à diffuser ses annonces. Le prix redescendra ensuite à un simple petit million pour afficher sa marque sur l'iPhone, l'iPod ou l'iPad. La somme est colossale quand on la compare des 100 ou 200 000 dollars auxquels sont habitués les professionnels payent pour de tels acco...

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  • 4 Ways Your Brand Can Jump From the Edge of Space

    - by Mike Stiles
    Can your brand’s social media content captivate the world and make it hold its collective breath? Can you put something on the screen that’s so compelling that your audience can’t look away? Will they want to make sure their friends see it so they can talk about it? If not, you’re probably not with Red Bull. I was impressed with Red Bull’s approach to social content even before Felix Baumgartner’s stunning skydive from the edge of space. And then they did this. According to Visible Measures, videos of the jump scored 50 million views in 4 days. 1,700 clips were generated from both official and organic sources. The live stream was the most watched YouTube Stream of all time (8 million concurrent viewers). The 2nd most watched live stream was…Felix’ first attempt Oct. 9. Are you ready to compete with that? I ask that question because some brands are still out there tying themselves up in knots about whether or not they should tweet. The public’s time and attention are scarce commodities, commodities they value greatly. The competition amongst brands for that time and attention is intense and going up like Felix’s capsule. If you still view your press releases as “content,” you won’t even be counted as being among the competition. Here are 5 lessons learned from Red Bull’s big leap: 1. They have a total understanding of their target market and audience. Not only do they have an understanding of it, they do something about it. They act on it. They fill the majority of their thoughts with what the audience wants. They hunger for wild applause from that audience. They want to do things that embrace the audience’s lifestyle and immerse in it so the target will identify the brand as “one of them.” Takeaway: BE your target market. 2. They deliver content that strikes the audience right where they emotionally live. If you want your content to have impact, you have to make your audience’s heart race, or make them tear up, or make them laugh. Label them “data points” all you want, but humans are emotional creatures. No message connects that’s not carried in on an emotion. Takeaway: You’re on the inside. If your content doesn’t make you say “wow,” it’s unlikely it will register with fans. 3. They put aside old school marketing and don’t let their content be degraded into a commercial. Their execs seem to understand the value in keeping a lid on the hard sell. So many brands just can’t bring themselves to disconnect advertising and social content. The result is, otherwise decent content gets contaminated with a desperation the viewer can smell a mile away. Think the Baumgartner skydive didn’t do Red Bull any good since he wasn’t drinking one on the way down while singing a jingle? Analysis company Taykey discovered that at the peak of the skydive buzz, about 1% of all online conversation was about the jump. Mentions of Red Bull constituted 1/3 of 1% of all Internet activity. Views of other Red Bull videos also shot up. Takeaway: Chill out with the ads. Your brand will get full credit for entertaining/informing fans in a relevant way, provided you do it. 4. They don’t hesitate to ask, “What can we do next”? Most corporate cultures are a virtual training facility for “we can’t do that.” Few are encouraged to innovate or think big, if think at all. Thinking big involves faith, and work. It means freedom and letting employees run a little wild with their ideas. There will always be the opportunity to let fear of everything that moves creep in and kill grand visions dead in their tracks. Experimenting must be allowed. Failure must be allowed. Red Bull didn’t think big. They thought mega. They tried to outdo themselves. Felix could have gone ahead and jumped halfway up, thinking, “This is still relatively high up. Good enough.” But that wouldn’t have left us breathless. Takeaway: Go for it. Jump. In putting up social properties and gathering fans of your brand, you’ve basically invited people to a party. A good host doesn’t just set out warm beer and stale chips because that’s inexpensive and easy. Be on the lookout for ways to make your guests walk away saying, “That was epic.”

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  • NightHacking Tour Across Europe

    - by Tori Wieldt
    Java Evangelist Stephen Chin (@steveonjava) is motorcycling across Europe, and dropping in on developers and Java User Groups to talk about Java and do some hacking. What's cool is you'll be able to be a part of it too: watch via live streaming, and interact using #nighthacking on Twitter. The tour will kickoff stateside with a visit to James Gosling (Father of the Java Language) - Wednesday Oct 24 at 11AM  PST.  Some noteworthy stops on the tour include: Ben Evans (LJC Leader and Author) - Saturday Oct 27 at 8PM BST (12PM PST) Adam Bien (Java Champion and Author) - Friday Nov 2 at 11AM CEST (2AM PST) Andres Almiray (Griffon Founder and Author) - Sunday Nov 4 at 8PM CEST (11AM PST) In total, there will be over 20 different interviews, several JUG visits, and special coverage of J-Fall and Devoxx conference.You can view the full schedule and watch streaming video at nighthacking.com.

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  • ADF Faces Skin Editor - How to Work with It

    - by Shay Shmeltzer
    The ODTUG Kscop11 conference was a great success with lots of sessions about FMW running in a special track. I did several sessions and labs in the conference, and I thought it might be a good idea to at least give you a taste of what you might have missed. So here is most of what I demoed in my ADF Faces Skinning session (not all though - that session was 60 minutes long, and while everyone did end up going out of the building in the middle because of a fire drill for about 5 minutes, there was other things covered in the session as well). In the demo here you'll see how to generate new images and default color scheme, how to identify a component class with Firebug, how to skin a component, how to identify the global selector of a property, how to change fonts and how to change strings. By the way, for more on ADF Skinning you should also listen to the ADF Insider seminar that Frank Nimphius recorded on skinning, it will give you better understanding of the overall skinning process. P.S. in the demo I add an entry to the web.xml file which prevent ADF Faces from compressing the HTML that is generated. The entry is for org.apache.myfaces.trinidad.DISABLE_CONTENT_COMPRESSION  and I set it to true. This is very useful when you work on creating the skin, but don't forget to un-set it before you go production.

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  • SQL server 2000 reporting bad values to ASP.Net Application

    - by Ben
    I have an instance of SQL server 2000 (8.0.2039) with a rather simple table. We recently had users complain about an application I wrote returning bad values for some of the dates in the databse. When I query the table directly via Server Management Studio, it will return the correct values, however the identical queries from my application report the wrong values, but only for a couple of dates. I have been over the code, and it is solid. If the error was in the code, all of the dates reported should be wrong. I have also run the code on an identical test database, and everything is reported properly. I believe the problem may lie in the sql instance itself, which is why I am posting in Server Fault. My question is, has anyone heard of a database reporting bad (incorrect) date values when queried via web application? It should be noted that this particular server was once manually rebuilt after having a cluster clean run on it.

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  • Windows application shortcut icon cannot be removed

    - by Claudiu Constantin
    I recently installed an application on my Windows 7 desktop. After the install this application created a strange icon on my desktop which cannot be removed/deleted or renamed. I find this quite intrusive and I keep wondering if this is a normal/legal case... Is an application allowed to do this? I don't remember having an option to allow this "Chuck Norris" icon on my desktop. Any information on this will be highly appreciated. Edit: What this icon does is when you drag over a file it applies some "deep removal" of it. It's context menu is limited to "Open" (which does nothing) and "Create shortcut"

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  • Launching a URL from an OOB Silverlight Application

    So I'm working on this code browser mostly to help me with my fading memory. In the app I want to be able to launch a url. So I do my normal thing and put a line of code that looks like this:System.Windows.Browser.HtmlPage.Window.Navigate(new Uri(ThisURI), "_blank");I was agast when I realized that this didn't work, for that matter it didn't even blow... grr... but with a bit of research I found that the hyper link button worked so a ended up making a little class like this:public class MyHyperLink...Did you know that DotNetSlackers also publishes .net articles written by top known .net Authors? We already have over 80 articles in several categories including Silverlight. Take a look: here.

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  • How do I disable the global application menu?

    - by Michael Ekstrand
    I'm fairly excited for Unity, as it looks like a promising new direction for Ubuntu. However, I do have a concern - will it be possible to use Unity without the global menu? I have my window manager set to focus-follows-mouse/sloppy focus, and find the productivity gains to be immense. Sloppy focus is incompatible, however, with global menus, as it is possible for the focus to change while you move from window to menu. Will Unity support an option to use window menus while still using Unity?

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  • Application compatability with the Cinnamon Desktop

    - by fossfreedom
    I've reading about about the Cinnamon Desktop through this Q&A: How do I install the Cinnamon Desktop? I've also been looking at the various possible various flavours of Ubuntu such as Unity/Gnome-shell and KDE: How do I install KDE shell on Ubuntu? How do I install and use the latest version of GNOME Shell? My concern is about running applications on Cinnamon - I'm fairly new to linux and am unsure about running software - especially about potentially mixing different software that may have been targeted at different desktops. Can I run a Kubuntu or Unity applications in Cinnamon or do I have to get specific Cinnamon only applications? For example, KOffice/Libreoffice, Okular/evince etc. Any help understanding what potential impacts such as extra software I may need to use or additional configuration to make sure that various different software behave and look like each other would be gratefully received.

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  • Calling Web Service with Complex Parameters in ADF Mobile

    - by Shay Shmeltzer
    Many of the SOAP based web services out there have parameters of specific object types - so not just simple String/int inputs. The ADF Web service data control makes it quite simple to interact with them. And this applies also in the case of ADF Mobile. Since there were several thread on OTN asking about this - I thought I'll do a quick demo to refresh people memory about how you pass these "complex" parameters to your Web service methods. By the way - this video is also relevant if you are not doing mobile development, you'll basically use the exact same process for building "regular web" ADF applications that access these types of Web services. One more thing you might want to do after you create the page is look at the binding tab to see the method call in there, and notice the parameters for it in the structure property. Go and look at their NDValue property to get the complete picture.

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  • Ubuntu application keeps disappearing

    - by Ibrahim
    This issue is something entirely different and perhaps one of the reason I switched from Fedora to Ubuntu 6 months back when 12.04 was launched. While applications like thunderbird or Firefox is running, it simply keeps disappearing without popping up any error. It was just exactly the same thing happened in fedora only when i UPGRADED to the latest version from earlier one and the same thing I guess is haunting me in Ubuntu only after upgrading i

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