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• Fast Data: Go Big. Go Fast.

  - by J Swaroop

  Cross-posting Dain Hansen's excellent recap of the Big Data/Fast Data announcement during OOW: For those of you who may have missed it, today’s second full day of Oracle OpenWorld 2012 started with a rumpus. Joe Tucci, from EMC outlined the human face of big data with real examples of how big data is transforming our world. And no not the usual tried-and-true weblog examples, but real stories about taxi cab drivers in Singapore using big data to better optimize their routes as well as folks just trying to get a better hair cut. Next we heard from Thomas Kurian who talked at length about the important platform characteristics of Oracle’s Cloud and more specifically Oracle’s expanded Cloud Services portfolio. Especially interesting to our integration customers are the messaging support for Oracle’s Cloud applications. What this means is that now Oracle’s Cloud applications have a lightweight integration fabric that on-premise applications can communicate to it via REST-APIs using Oracle SOA Suite. It’s an important element to our strategy at Oracle that supports this idea that whether your requirements are for private or public, Oracle has a solution in the Cloud for all of your applications and we give you more deployment choice than any vendor. If this wasn’t enough to get the juices flowing, later that morning we heard from Hasan Rizvi who outlined in his Fusion Middleware session the four most important enterprise imperatives: Social, Mobile, Cloud, and a brand new one: Fast Data. Today, Rizvi made an important step in the definition of this term to explain that he believes it’s a convergence of four essential technology elements: Event Processing for event filtering, business rules – with Oracle Event Processing Data Transformation and Loading - with Oracle Data Integrator Real-time replication and integration – with Oracle GoldenGate Analytics and data discovery – with Oracle Business Intelligence Each of these four elements can be considered (and architect-ed) together on a single integrated platform that can help customers integrate any type of data (structured, semi-structured) leveraging new styles of big data technologies (MapReduce, HDFS, Hive, NoSQL) to process more volume and variety of data at a faster velocity with greater results.  Fast data processing (and especially real-time) has always been our credo at Oracle with each one of these products in Fusion Middleware. For example, Oracle GoldenGate continues to be made even faster with the recent 11g R2 Release of Oracle GoldenGate which gives us some even greater optimization to Oracle Database with Integrated Capture, as well as some new heterogeneity capabilities. With Oracle Data Integrator with Big Data Connectors, we’re seeing much improved performance by running MapReduce transformations natively on Hadoop systems. And with Oracle Event Processing we’re seeing some remarkable performance with customers like NTT Docomo. Check out their upcoming session at Oracle OpenWorld on Wednesday to hear more how this customer is using Event processing and Big Data together. If you missed any of these sessions and keynotes, not to worry. There's on-demand versions available on the Oracle OpenWorld website. You can also checkout our upcoming webcast where we will outline some of these new breakthroughs in Data Integration technologies for Big Data, Cloud, and Real-time in more details.

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• New Wine in New Bottles

  - by Tony Davis

  How many people, when their car shows signs of wear and tear, would consider upgrading the engine and keeping the shell? Even if you're cash-strapped, you'll soon work out the subtlety of the economics, the cost of sudden breakdowns, the precious time lost coping with the hassle, and the low 'book value'. You'll generally buy a new car. The same philosophy should apply to database systems. Mainstream support for SQL Server 2005 ends on April 12; many DBAS, if they haven't done so already, will be considering the migration to SQL Server 2008 R2. Hopefully, that upgrade plan will include a fresh install of the operating system on brand new hardware. SQL Server 2008 R2 and Windows Server 2008 R2 are designed to work together. The improved architecture, processing power, and hyper-threading capabilities of modern processors will dramatically improve the performance of many SQL Server workloads, and allow consolidation opportunities. Of course, there will be many DBAs smiling ruefully at the suggestion of such indulgence. This is nothing like the real world, this halcyon place where hardware and software budgets are limitless, development and testing resources are plentiful, and third party vendors immediately certify their applications for the latest-and-greatest platform! As with cars, or any other technology, the justification for a complete upgrade is complex. With Servers, the extra cost at time of upgrade will generally pay you back in terms of the increased performance of your business applications, reduced maintenance costs, training costs and downtime. Also, if you plan and design carefully, it's possible to offset hardware costs with reduced SQL Server licence costs. In his forthcoming SQL Server Hardware book, Glenn Berry describes a recent case where he was able to replace 4 single-socket database servers with one two-socket server, saving about $90K in hardware costs and $350K in SQL Server license costs. Of course, there are exceptions. If you do have a stable, reliable, secure SQL Server 6.5 system that still admirably meets the needs of a specific business requirement, and has no security vulnerabilities, then by all means leave it alone. Why upgrade just for the sake of it? However, as soon as a system shows sign of being unfit for purpose, or is moving out of mainstream support, the ruthless DBA will make the strongest possible case for a belts-and-braces upgrade. We'd love to hear what you think. What does your typical upgrade path look like? What are the major obstacles? Cheers, Tony.

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• Tips on ensuring Model Quality

  - by [email protected]

  Given enough data that represents well the domain and models that reflect exactly the decision being optimized, models usually provide good predictions that ensure lift. Nevertheless, sometimes the modeling situation is less than ideal. In this blog entry we explore the problems found in a few such situations and how to avoid them.1 - The Model does not reflect the problem you are trying to solveFor example, you may be trying to solve the problem: "What product should I recommend to this customer" but your model learns on the problem: "Given that a customer has acquired our products, what is the likelihood for each product". In this case the model you built may be too far of a proxy for the problem you are really trying to solve. What you could do in this case is try to build a model based on the result from recommendations of products to customers. If there is not enough data from actual recommendations, you could use a hybrid approach in which you would use the [bad] proxy model until the recommendation model converges.2 - Data is not predictive enoughIf the inputs are not correlated with the output then the models may be unable to provide good predictions. For example, if the input is the phase of the moon and the weather and the output is what car did the customer buy, there may be no correlations found. In this case you should see a low quality model.The solution in this case is to include more relevant inputs.3 - Not enough cases seenIf the data learned does not include enough cases, at least 200 positive examples for each output, then the quality of recommendations may be low. The obvious solution is to include more data records. If this is not possible, then it may be possible to build a model based on the characteristics of the output choices rather than the choices themselves. For example, instead of using products as output, use the product category, price and brand name, and then combine these models.4 - Output leaking into input giving the false impression of good quality modelsIf the input data in the training includes values that have changed or are available only because the output happened, then you will find some strong correlations between the input and the output, but these strong correlations do not reflect the data that you will have available at decision (prediction) time. For example, if you are building a model to predict whether a web site visitor will succeed in registering, and the input includes the variable DaysSinceRegistration, and you learn when this variable has already been set, you will probably see a big correlation between having a Zero (or one) in this variable and the fact that registration was successful.The solution is to remove these variables from the input or make sure they reflect the value as of the time of decision and not after the result is known. 

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• Leveraging Social Networks for Retail

  - by David Dorf

  For retailers, social media is all about B2C2C. That is, Business to Consumer to Consumer, or more specifically, retailer to influencer to consumer. Traditional marketing targeted mass media, trying to expose the message to as many people as possible. While effective, this approach has never been very efficient, with high costs for relatively low penetration. Then it was thought that marketers should focus their efforts on a relative few super-influencers that would then sway the masses. History shows a few successes with this approach but lacked any consistency or predictability. After all, if super-influencers were easy to find, most campaigns would easily go viral. Alas, research shows that most wide-spread trends were the result of several fortunate events, including some luck. So do people exert influence over each other when it comes to purchase decisions? Of course they do, all the time. But that influence is usually limited to a small set of friends and specific specialization. For instance, although I have 165 friends on Facebook, I am only able to influence my close friends and family on PC purchases, and I have no sway at all for fashion purchases. People trust my knowledge on technology, but nobody asks my advice on shoes. How then should retailers leverage social networks in order to reinforce brand image and push promotions? Two obvious ways are Like and Share. Online advertisements or wall-postings receive more clicks when the viewer sees that friends have "liked" the posting. That's our modern-day version of word-of-mouth advertising. Statistics show that endorsements from friends make it more likely a person will engage. If my friends and I liked it, then I might also "share" (or "retweet" in the case of Twitter) it with other friends. In that case the retailer has paid for X showings of the advertisement, but sharing has pushed it to an additional Y people at no cost. And further, the implicit endorsement by the sharer makes it more likely the recipient will engage. So a good first step is to find people active in social networks that will Like and Share in order to exert influence. Its still tough to go viral, but doubling engagement is still a big step in the right direction. More complex social graph analysis would be a second step, but I'll leave that topic for another day. If you're interested in the academic side of social dynamics, I suggest reading Duncan Watts' work.

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• ArchBeat Link-o-Rama for 2012-04-11

  - by Bob Rhubart

  Oracle Technology Network Developer Day: MySQL - New York www.oracle.com Wednesday, May 02, 2012 8:00 AM – 4:30 PM Grand Hyatt New York 109 East 42nd Street, Grand Central Terminal New York, NY 10017 OTN Architect Day - Reston, VA - May 16 www.oracle.com The live one-day event in Reston, VA brings together architects from a broad range of disciplines and domains to share insights and expertise in the use of Oracle technologies to meet the challenges today’s solution architects regularly face. Registration is free, but seating is limited. InfoQ: Seven Secrets Every Architect Should Know www.infoq.com Frank Buschmann’s secrets: User Tasks-based Design, Be Minimalist, Ensure Visibility of Domain Concepts, Use Uncertainty as a Driver, Design Between Things, Check Assumptions, Eat Your Own Dog Food. Roadmaps for the IT shop’s evolution | Andy Mulholland www.capgemini.com Andy Mulholland discusses "the challenge of new technology and the disruptive change it brings, together with the needs to understand and plan, or even try to gain control of end-users implementations." Drive Online Engagement with Intuitive Portals and Websites | Kellsey Ruppel blogs.oracle.com "The web presence must be able to scale to support the delivery of personalized and targeted content to thousands of site visitors without sacrificing performance," says WebCenter blogger Kellsey Ruppel. "And integration between systems becomes more important as well, as organizations strive to obtain one view of the customer culled from WCM data, CRM data and more." New Exadata Customer Cases | Javier Puerta blogs.oracle.com Javier Puerta shares links to four new customer use cases featuring details on the solutions implemented at each of these sizable companies. Invoicing: It's time to catch up! | Jesper Mol www.nl.capgemini.com Capgemini's Jesper Mol diagrams an e-invoicing solution that includes Oracle Service Bus. Using SAP Adapter with OSB 11g (PS3) | Shub Lahiri blogs.oracle.com Shub Lahiri shares a brief overview outlining the steps required to build such a simple project with Oracle Service Bus 11g and SAP Adapter for the PS3 release. Northeast Ohio Oracle Users Group 2 Day Seminar - May 14-15 - Cleveland, OH www.neooug.org More than 20 sessions over 4 tracks, featuring 18 speakers, including Oracle ACE Director Cary Millsap, Oracle ACE Director Rich Niemiec, and Oracle ACE Stewart Brand. Register before April 15 and save. Thought for the Day "Today, most software exists, not to solve a problem, but to interface with other software." — I. O. Angell

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• ZTE USB Modem AC2736, connection not possible in Ubuntu 12.04.1 LTS

  - by Fredo

  It's a long post but nearly covers all my experiments and changes I did to my NM. Hope the information is complete and if there are still question, more information can be provided. I've a ZTE AC2736 USB Modem (CDMA modem) which worked fine in Ubuntu 10.04 /11.10. I recently switched to 12.04.1 (precise pangolin). after the switch the first issue I faced was to connect to internet using my USB modem (ISP: Reliance Brand: Netconnect). Tried to run the drivers provided by Reliance but they are old and won't support Kernel 2.6.30 above. since the code was not downloaded with ISO image (of 12.04) i couldn't compile the files provided in such driver. lsusb does detect it as Modem with output similar to 19d2:fff1 ZTE CDMA technologies inc. (or similar as i didn't note it down) If it is detected as USB storage it shows 19d2:fff5 (as per few online forums, i may be wrong here). I used the network Manager and configured the modem to dial #777 (default) and the ISP provided username:password combination. It tries to connect to internet (3-4 times automatically)but fails to get online. once I was able to connect in the monring hours and the message was flashed 'registered on CDMA home network'. I was able to run an update. the kernel was updated with 3.0.2 -pae OR something similar (can find out if required). I surfed the net for about 2 hours later before restarting. After the restart, again the Modem was not able to get me online. I kept trying for many times. I tried changing the setting in NM. One evening after dark I was able to connect to network with same message flash 'registered on CDMA home network' (the message was similar, i'm not precise here,sorry). I was able to surf the net for nearly 3 hours before I switched off my Laptop. I'm not able to get online after that day, It's been 3 days now. I'll try the observered theory of late/early hours sometime soon as mentioned below. Laptop configuration : Make: Lenovo Model: B480 Processor: Intel B950 RAM: 4G DDR3 HDD: 500 G Broadcom Wireless/Bluetooth/Ethernet LAN OS: FreeDOS / Ubuntu 12.04 LTS (dualboot) Kernel 3.0.2-pae Obeservation : I'm able to connect to internet in those hours when generally the speed is high (low usage by other network (wireless) users). like in early mornings or late nights. This is strange as connection should not be dependent on bandwidth usage. Any help would be appraciated to fix this issue. before I decide to cahnge the OS or ISP.

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• Dawn of the Enterprise Social Developer

  - by Mike Stiles

  Social is not just for poking friends, posting videos of cats playing pianos, or even just for brand marketing anymore. It has become a key form of communication internally and externally across every area of the enterprise. As a Java developer, are you positioning yourself for the integration of social into enterprise business systems that’s on the near horizon? Because it’s the work you do and the applications you build that will influence what the social-enabled enterprise is going to look like and how it’s going to operate. But as a social developer, step one is wrapping your arms around all the things that are possible. Traditionally, the best exploration, brainstorming and innovation come from collaborating with other developers. That’s how the big questions can be hashed (or hacked) out. Is Java the best social development environment? If not, what is? What’s already being done in terms of application integration? The JavaOne Social Developer Program will offer up a series of talks and events on those very issues Tuesday, October 2 at the San Francisco Hilton. If you’re interested in embarking on this newest frontier of enterprise social development, you can connect with others who are thinking the same thing and get moving on your first project.Talks will include: Emergence Of The Social EnterpriseExtending Social into Enterprise Applications and Business ProcessesIntro to Open Graph and Facebook's APIs Building the Next Wave of Social Commerce Platforms Social Data and the Enterprise LinkedIn: A Professional Network Built with Java Technologies and Agile Practice Social Developer Hackathon In addition to these learning and discussion opportunities, you might consider joining the new Oracle Social Developer Community (OSDC), where the interaction and collaboration can continue indefinitely. It doesn’t take a lot of tea leaf reading to know that the cloud will house the enterprise technology of the future, and social (as well as the rich data it brings) is going to be a major part of that as social integrates across every business function as there’s proven value for consumer facing initiatives. The next phase of social development is going to involve combining enterprise data from multiple sources, new and existing, social and traditional, in order to tell compelling and usable stories. And social is coming to the enterprise quickly, meaning you as a development leader should seek to understand not just what's worked on the consumer side, but what aspects of those successes can be applied inside the organization. Get educated, get connected, and consider registering for this forward-looking event now to get started with enterprise social development.

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• Oracle Customer Experience Summit @ OpenWorld

  - by Christie Flanagan

  This first-ever Oracle Customer Experience Summit @ OpenWorld kicked off yesterday, bringing together established thought leaders and practitioners in customer experience. The first day saw noted marketing and customer experience thought leader, Seth Godin, take the stage to discuss how rapidly accelerating change and adoption are driving new behaviors and higher expectations in a massively disruptive transformation in which the customer now holds the power. His presentation gave us in-depth insight into this always-connected, always-sharing experience revolution we are witnessing.If you haven’t yet made it over to the Oracle Customer Experience Summit at The Westin St. Francis and the recently made over Oracle Square (aka Union Square), there’s still time today and tomorrow to network with industry peers and hear best practices from those who have steered their ventures through the disruptive trends of customer experience and have proven, successful strategies to share for driving strategic customer-centric initiatives. If you’re interested in learning how Oracle WebCenter helps businesses meet the demands of the customer experience revolution, be sure to check out these sessions at the Oracle Customer Experience Summit later today:Using the Online Customer Experience to Drive Engagement and Marketing Success Thursday, Oct 4, 4:15 PM - 5:15 PM - St. Francis - GeorgianMariam Tariq - Senior Director Product Management, Oracle Stephen Schleifer - Senior Principal Product Manager, Oracle Richard Backx - Business IT Architect/Consultant, KPN NL Netco CE Channels Online The online channel is a critical means of reaching and engaging customers. Online marketing efforts today must be targeted, interactive, and consistent to provide customers with a seamless experience. These efforts must include integrated management of Web, mobile, and social channels—supported by cross-channel customer data and campaigns—and integration with commerce to drive an engaging and differentiated online customer experience. Attend this session to learn how you can use the online channel to increase customer loyalty and drive the success of your marketing initiatives.Empowering Your Frontline Employees: Sales and Service Enterprise Collaboration Thursday, Oct 4, 5:30 PM - 6:30 PM - St. Francis - Elizabethan ABStephen Fioretti - VP, Product Management, Oracle Peter Doolan - Group Vice President, Sales Engineering, Oracle Andrew Kershaw - Sr Director Business Development, Oracle Marty Marcinczyk - VP Customer Experience Engineering, Comcast A focus on the employee experience is critical, because it can make or break your customers’ experiences, directly or indirectly. Engaged and empowered frontline employees become your best advocates and inspire your brand champions. This session explores proven approaches and tools, including social collaboration tools, that can help you empower and enable your frontline teams to improve customer and employee experiences.And before you go, you'll also want to explore the Innovation Tents in Oracle Square which feature leading-edge customer experience demonstrations; attend our customer journey mapping workshop; and learn at sessions focused on innovating differentiated experiences that drive cross-functional alignment.

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• Agile PLM Highlights from Oracle OpenWorld 2012

  - by Kerrie Foy

  Thank you to everyone who joined us at Oracle OpenWorld this year, either in person or virtually (thanks for tweeting #oowplm)!  From customer presentations to after-hours networking opportunities, there was a lot to see and do during the entire conference. Sessions It was our pleasure to feature several customer speakers during our PLM sessions at OpenWorld from such companies as Starbucks, Coca-Cola, Facebook, Eli Lilly, and many more.  Each had a unique perspective to share and fascinating insight into how they successfully leverage Agile PLM to facilitate profitable innovation, protect brand integrity, streamline operations, manage compliance, launch faster, etc.  For example, during the Product Value Chain keynote session, CIO Chris Bedi of JDSU shared how they implemented Agile PLM to support business imperatives around rapid innovation, centralizing product information, collaboration, and eliminate the “Excel gymnastics” required to obtain global portfolio visibility. In just 120 days after implementing, JDSU employees reported significant improvements around product record management, new product introduction, engineering collaboration and more, which created a better work environment to enable critical innovation. I could write on and on about the almost 20 sessions! So to spare yourselves, please visit launch.oracle.com/?plmopenworld2012; it’s a curated selection of PLM presentations from the OpenWorld Content Catalog and available on-demand. Enjoy! Agile Innovation Management During OpenWorld, we announced an exciting new addition to the Agile PLM applications called Innovation Management that redefines the industry’s scope of product lifecycle management.  Our broad vision of complete enterprise PLM for the entire Product Value Chain already broke new ground by helping organizations extend PLM disciplines downstream by connecting product design to commercialization processes; now we are helping executives look farther upstream in the early innovation phases to ultimately close the gap between strategy and execution that so commonly nags innovation initiatives.  More on this coming soon so stay tuned! Unique Networking Opportunities  We know it can be challenging during OpenWorld to find time to productively connect and network with your industry peers, so we hosted an Agile PLM “Birds of a Feather” networking brunch for the second year in a row.  At a fine restaurant close to Moscone we hosted nine tables, each with only ten seats to encourage active conversation.  Furthermore, guests could select from a list of predetermined table topics sponsored by a specialized PLM partner to guarantee – even more so – that they were seated with like-minded company and optimizing their time at the conference.  Everyone enjoyed the opportunity to easily connect with other PLM users during OpenWorld in a more casual setting. What’s Next? Thank you again to all who joined us!  If you haven't yet, mark your calendar to join us for the next Oracle Agile PLM conference at the Value Chain Summit in San Francisco, February 4-6 in 2013!  We’ll have 40 sessions of PLM content in four tracks. Don’t miss it! You can sign up to be notified when official registration opens by visiting www.oracle.com/goto/vcs. 

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• Stop Saying "Multi-Channel!"

  - by David Dorf

  I keep hearing the term "multi-channel" in our industry, but its time to move on. It kinda reminds me of the term "ECR" or electronic cash register. Long ago ECR was a leading-edge term, but nowadays its rarely used because its table-stakes. After all, what cash register today isn't electronic? The same logic applies to multi-channel, at least when we're talking about tier-1 and tier-2 retailers. If you're still talking about multi-channel retailing, you're in big trouble. Some have switched over to the term "cross-channel," and that's a step in the right direction but still falls short. Its kinda like saying, "I upgraded my ECR to accept debit cards!" Yawn. Who hasn't? Today's retailers need to focus on omni-channel, which I first heard from my friends over at RSR but was originally coined at IDC. First retailers added e-commerce to their store and catalog channels yielding multi-channel retailing. Consumers could use the channel that worked best for them. Then some consumers wanted to combine channels with features like buy-on-the-Web, pickup-in-the-store. Thus began the cross-channel initiatives to breakdown the silos and enable the channels to communicate with each other. But the multi-channel architecture is full of duplication that thwarts efforts of providing a consistent experience. Each has its own cart, its own pricing, and often its own CRM. This was an outcrop of trying to bring the independent channels to market quickly. Rather than reusing and rebuilding existing components to meet the new demands, silos were created that continue to exist today. Today's consumers want omni-channel retailing. They want to interact with brands in a consistent manner that is channel transparent, yet optimized for that particular interaction. The diagram below, from the soon-to-be-released NRF Mobile Blueprint v2, shows this progression. For retailers to provide an omni-channel experience, there needs to be one logical representation of products, prices, promotions, and customers across all channels. The only thing that varies is the presentation of the content based on the delivery mechanism (e.g. shelf labels, mobile phone, web site, print, etc.) and often these mechanisms can be combined in various ways. I'm looking forward to the day in which I can use my phone to scan QR-codes in a catalog to create a shopping cart of items. Then do some further research on the retailer's Web site and be told about related items that might interest me. Be able to easily solicit opinions and reviews from social sites, and finally enter the store to pickup my items, knowing that any applicable coupons have been applied. In this scenario, I the consumer are dealing with a single brand that is aware of me and my needs throughout the entire transaction. Nirvana.

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• Virtual Lab part 2&ndash;Templates, Patterns, Baselines

  - by Geoff N. Hiten

  Once you have a good virtualization platform chosen, whether it is a desktop, server or laptop environment, the temptation is to build “X”.  “X” may be a SharePoint lab, a Virtual Cluster, an AD test environment or some other cool project that you really need RIGHT NOW.  That would be doing it wrong. My grandfather taught woodworking and cabinetmaking for twenty-seven years at a trade school in Alabama.  He was the first instructor hired at that school and the only teacher for the first two years.  His students built tables, chairs, and workbenches so the school could start its HVAC courses.   Visiting as a child, I also noticed many extra “helper” stands, benches, holders, and gadgets all built from wood.  What does that have to do with a virtual lab, you ask?  Well, that is the same approach you should take.  Build stuff that you will use.  Not for solving a particular problem, but to let the Virtual Lab be part of your normal troubleshooting toolkit. Start with basic copies of various Operating Systems.  Load and patch server and desktop OS environments.  This also helps build your collection of ISO files, another essential element of a virtual Lab.  Once you have these “baseline” images, you can use your Virtualization software’s snapshot capability to freeze the image.  Clone the snapshot and you have a brand new fully patched machine in mere moments.  You may have to sysprep some of the Microsoft OS environments if you are going to create a domain environment or experiment with clustering.  That is still much faster than loading and patching from scratch. So once you have a stock of raw materials (baseline images in this case) where should you start.  Again, my grandfather’s workshop gives us the answer.  In the shop it was workbenches and tables to hold large workpieces that made the equipment more useful.  In a Windows environment the same role falls to the fundamental network services:  DHCP, DNS, Active Directory, Routing, File Services, and Storage services.  Plan your internal network setup.  Build out an AD controller with all the features listed.  Make the actual domain an isolated domain so it will not care about where you take it.  Add the Microsoft iSCSI target.  Once you have this single system, you can leverage it for almost any network environment beyond a simple stand-alone system. Having these templates and fundamental infrastructure elements ready to run means I can build a quick lab in minutes instead of hours.  My solutions are well-tested, my processes fully documented with screenshots, and my plans validated well before I have to make any changes to client systems.  the work I put in is easily returned in increased value and client satisfaction.

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• Impossible to install Ubuntu 10.10 dual boot with Windows 7 on new Acer desktop computer

  - by Don Myers

  My brother has a brand new Acer Desktop with Windows 7. I have done many installs (40+) of Ubuntu starting with 8.10, and have never run into this. I've spent three hours trying to do a dual boot install of 10.10. When you get to the place where you normally would choose to install as a dual boot or overwrite the existing information on the hard drive, that block is just blank. Nothing. No choices even to do a manual partition setup. If you try to go on you get the message "No root file system is defined. Please correct this from the partitioning menu." but there is nothing in the partitioning menu. I tried a good 10.04 disc also. Same thing happens with it. I ran a gparted live cd, and it shows the hard drive as sda with 3 partitions on the original. sda1 is a small partition called PQService. sda2 is another small partition called System Reserved, and GParted says it is the boot partition. sda3 is the main partation with the operating system (Windows 7) and all of the empty space. There is a little unallocated space at the very beginning and very end of the hard drive. If I go to places in the Live CD, it shows a 640 gb hard disk called Acer, but it also shows a 640 gb hard disk called system reserved. They are the same disk. There is just one hard drive. If you click properties in the System Reserved 640 gb, it shows all information as unknown. I had to change the boot order in the bios in order to run the live cd. The hard drive instead of being listed as such is listed as Raid:Raid Ready. Something the way this computer is set up is preventing Ubuntu from being able to identify the hard drive partitions at all to do an install, even if you were not doing a dual boot and just wanted to overwrite Windows. Is this a bug that needs reported? This is a major problem for me and my brother, but also for Ubuntu if new users want to Ubuntu and find they cannot install it.

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• Commerce Anywhere...Where the Web, Store, Mobile, Social and Call Center Come Together

  - by divya.malik

  I am pleased to introduce guest blogger, Bill Zujewski today. Bill has just joined the Oracle CRM Product Marketing team as part of our recent ATG acquisition. Based in Cambridge, MA Bill was the VP of Product Marketing for ATG and collaborated on eCommerce strategy with some of the best brands in the world. Welcome Bill!! BY BILL ZUJEWSKI "Times are a changing"...or so the song goes. Not long ago, eCommerce just meant having a cool brand and a slick website. Today, customers expect much more... what I think they really want...Commerce Anywhere...a seamless, consistent and personal way to interact or transact business with you and your products, whether they start on the web, go into a store, talk over the phone, access products via their mobile device or on their favorite social media site. They want one more thing... for you to remember them and their history with you... so they can be treated more intelligently and not have to repeat previous interactions. It makes sense to me, I want it too... it saves me time and money. I work with many companies that are trying to understand how to evolve their business structure and technology solutions to meet the challenges of Commerce Anywhere. My advice ... think differently and take a more holistic approach to the customer experience and the cross-channel selling solution. Stop integrating siloed legacy systems and start thinking about a single platform as your new foundation... the e-Commerce platform. I recently wrote a new white paper, Commerce Anywhere - A Business and Technology ! Strategy to Maximize Cross- channel Commerce Growth to help our customers better understand how to create that "Commerce Anywhere" customer experience that customers really want. The paper offers practical insights into an IT transformation that can help you leverage a commerce platform to go beyond the web store front and instead use it to enable rapid expansion into mobile apps, new in-store apps, and interact with your customers through social commerce. Let me know what you think by posting a comment on this blog.

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• A Facelift for Fusion

  - by Richard Lefebvre

  It's simple. It's modern. It was the buzz at OpenWorld in San Francisco. See what the UX team has been up to and what customers are going to love. At OpenWorld 2012, the Oracle Applications User Experience (UX) team unveiled the new face of Fusion Applications. You might have seen it in sessions presented by Chris Leone, Anthony Lye, Jeremy Ashley and others or you may have gotten a look on the demogrounds. Why are we delivering a new face for Fusion Applications? "Because," says Ashley, vice president of the Oracle Applications User Experience team, "we want to provide a simple, modern, productive way for users to complete their top quick-entry tasks. The idea is to provide a clear, productive user experience that is backed by the full functionality of Fusion Applications." The first release of the new face of Fusion focuses on three types of users. It provides a fully functional gateway to Fusion Applications for: ·         New and casual users who need quick access to self-service tasks ·         Professional users who need fast access to quick-entry, high-volume tasks ·         Users who are looking for a way to quickly brand their portal for employees The new face of Fusion allows users to move easily from navigation to action, Ashley said, and it has been designed for any device -- Mac, PC, iPad, Android, SmartBoard -- in the browser. How Did We Build It? The new face of Fusion essentially is a custom shell, developed by the Apps UX team, and a set of page templates that embodies a simple design aesthetic. It's repeatable, providing consistency across its pages, and the need for training is little to zero. More specifically, the new face of Fusion has been built on ADF. The Applications UX team created pages in JDeveloper using local tasks flows bound to existing view objects. Three new components were commissioned from ADF and existing Fusion components were re-skinned to deliver a simple, modern user experience. It really is that simple - and to prove that point, we've been sharing our new face of Fusion story on several Oracle channels such as this one. If you want to learn more, check OpenWorld presentation on the Fusion Learning Center.

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• Developer – Cross-Platform: Fact or Fiction?

  - by Pinal Dave

  This is a guest blog post by Jeff McVeigh. Jeff McVeigh is the general manager of Performance Client and Visual Computing within Intel’s Developer Products Division. His team is responsible for the development and delivery of leading software products for performance-centric application developers spanning Android*, Windows*, and OS* X operating systems. During his 17-year career at Intel, Jeff has held various technical and management positions in the fields of media, graphics, and validation. He also served as the technical assistant to Intel’s CTO. He holds 20 patents and a Ph.D. in electrical and computer engineering from Carnegie Mellon University. It’s not a homogenous world. We all know it. I have a Windows* desktop, a MacBook Air*, an Android phone, and my kids are 100% Apple. We used to have 2.5 kids, now we have 2.5 devices. And we all agree that diversity is great, unless you’re a developer trying to prioritize the limited hours in the day. Then it’s a series of trade-offs. Do we become brand loyalists for Google or Apple or Microsoft? Do we specialize on phones and tablets or still consider the 300M+ PC shipments a year when we make our decisions on where to spend our time and resources? We weigh the platform options, monetization opportunities, APIs, and distribution models. Too often, I see developers choose one platform, or write to the lowest common denominator, which limits their reach and market success. But who wants to be ?me too”? Cross-platform coding is possible in some environments, for some applications, for some level of innovation—but it’s not all-inclusive, yet. There are some tricks of the trade to develop cross-platform, including using languages and environments that ?run everywhere.” HTML5 is today’s answer for web-enabled platforms. However, it’s not a panacea, especially if your app requires the ultimate performance or native UI look and feel. There are other cross-platform frameworks that address the presentation layer of your application. But for those apps that have a preponderance of native code (e.g., highly-tuned C/C++ loops), there aren’t tons of solutions today to help with code reuse across these platforms using consistent tools and libraries. As we move forward with interim solutions, they’ll improve and become more robust, based, in no small part, on our input. What’s your answer to the cross-platform challenge? Are you fully invested in HTML5 now? What are your barriers? What’s your vision to navigate the cross-platform landscape?  Here is the link where you can head next and learn more about how to answer the questions I have asked: https://software.intel.com/en-us Republished with permission from here. Reference: Pinal Dave (http://blog.sqlauthority.com)Filed under: PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL Tagged: Intel

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• Oracle Enterprise Manager Cloud Control 12c Release 3 (12.1.0.3)

  - by Ankit G

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Delighted to announce the GA of EM Cloud Control Release 3 on all supported platforms. This release includes a new 12.1.0.3 version of platform (OMS & Agent), along with revised new versions of several Plug-ins and Metadata plug-ins (including a brand new Metadata plug-in for Oracle Virtual Networking). This release marks yet another major & significant milestone for Enterprise Manager 12c Cloud Control product releases. Following shows the list of new plug-ins versions available along the Oracle Enterprise Manager Cloud Control 12c Release 3 (12.1.0.3). The new plug-ins have dependency on 12.1.0.3 platform, and customer needs to be on minimum 12.1.0.3 platform (OMS/Agent) version of the product before being able to deploy/use these plug-in versions. (In other words, the new plug-in versions cannot be deployed, unless Oracle Enterprise Manager Cloud Control 12c Release 3 (12.1.0.3) is installed or upgraded to). Oracle Enterprise Manager Cloud Control 12c Release 3 (12.1.0.3) release includes tons of new features, along with several stability and performance bug fixes and is available for download for all platforms from OTN:Installation/Upgrade paths: EM Customers can do a fresh installation using "Oracle Enterprise Manager Cloud Control 12c Release 3 (12.1.0.3)", and will get the latest version of the platform, along with all the latest versions of plug-ins and Metadata plug-ins out of the box. EM Customers who are on Release1 (12.1.0.1+BP1) or Release 2 (12.1.0.2), or on older releases 11g and 10.2.0.5, can choose to use Oracle Enterprise Manager Cloud Control 12c Release 3 bits, to upgrade directly to the latest Release 3, and the plug-ins will be automatically upgraded to the latest versions. Enterprise Manager Certification Matrix is also now available on My Oracle Support - here.

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• Five Best Practices for Going Mobile

  - by kellsey.ruppel

  76% of IT decision makers indicate mobile trends will have a high to extremely high impact on their organization. Has your organization gone mobile? Looking for some ideas on how to get started? John Brunswick shares his Best Practices for Going Mobile. Mobile technology has gone from nice-to-have to a cornerstone of user engagement. Mobile access enables social networking, decision support, purchasing, content consumption, and location-based searching, extending experiences beyond what is available in traditional desktop computing.  Organizations rushing to ensure their brand's mobile availability may have taken a tactical approach to implementation, but strategically approaching mobile can enable greater returns on a similar investment and subsequent mobile projects. Here are some strategic considerations for delivering products, services, and information to mobile constituents.  Who, Why, and What? Ask yourself these key questions: who are you attempting to engage through the channel, and why are they engaging you through this channel? What experience will satisfy their needs? What outcome will support your core business? Will you be informing and/or transacting with this person?  Mobile Behavior. Mobile users generally engage for a very specific purpose. Ensure that access to information, services, and products is streamlined. Arriving on a mobile site through search only to be asked to search again frustrates users.  Mobile Is Broad. After establishing the audience and goal, review technology requirements to support them. Do you need a mobile Website, native mobile application, or both? Do you need to support multiple devices? Know the difference between native mobile and mobile Web.  Social Strategy. Users are more likely to trust reviews from peers than marketing information from a vendor. If you are selling products or services, be sure to make social integration part of your strategy.  Content Management. Consider a shared content platform strategy for Web and mobile projects. Fresh, consistent content is important for high-quality experiences. Read more from John Brunswick.We'll also be talking mobile strategies and how you can transform your portal experience and optimize online engagement -- making your portals more interactive and more engaging across multiple channels in a webcast tomorrow. We hope you'll join us!

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• I'd like to switch from 32-bit to 64-bit within same version

  - by Marty Fried

  I have a 32-bit installation of 11.10 on my 64-bit (4 GB) home AMD system. I have recently read up a bit on 64-bit version, and it seems that it would be a marginally better choice now for me. I have read about several methods to help reinstall all the various apps, using either dpkg's get-selections/set-selections and dselect in various ways, or using synaptic's save/get markings. The problem here is that I've read several variations, and I'm not sure which is best. I have enough disk space to do this with a brand new partition, so I'm not too worried about destroying anything, but I don't really want to make it my life's work, hence my appeal for expert tips. Since it's the same version, would it be safe to copy configuration files from the 32-bit system? I'd guess my home directory and /etc might be enough, and would save at least most of the time to reconfigure. But are there difference in configuration files in either of these directories for 32 vs 64 bits that might cause problems? After reinstalling to 64-bit, I can then continue along the 64 bit path for upgrades, but I thought it would be easier to switch the same version, than to try to reinstall apps and upgrade at the same time. Some methods I've seen suggested, among others: A. From Ubuntu forums On your old system (assuming it is still working), start up Synaptic and go: File->Save Markings and choose a file name along with a location (like a USB drive) that you can use when you have installed your new system). You need to check on the bottom: "Save full state, not only changes" This file contains a list of all your currently installed packages, and when you have installed and booted up your new system (and configured your repositories to the best for your location - as we all do, don't we?) then start up Synaptic and go: File-Read Markings and point it at your saved file, and after that has completed then select Apply to kick off the download & installation of all of those packages you had installed previously! B. From the same discussion: According to section 6.4.9 of the Debian Reference Manual, the following will save both the list of packages installed and their debconf configuration: # dpkg --get-selections "*" >myselections # or use \* # debconf-get-selections > debconfsel.txt and the following will reinstall and reconfigure them: # dselect update # debconf-set-selections < debconfsel.txt # dpkg --set-selections <myselections # apt-get -u dselect-upgrade # or dselect install C. A variation on the above I've seen a lot, this from stackoverflow: dpkg --get-selections > package_list then on the new install: cat package_list | sudo dpkg --set-selections && sudo apt-get dselect-upgrade I don't really understand B, or why it's slightly different than many others.

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• My Graduate Experience at Oracle by Mayuri Khinvasara

  - by david.talamelli

  My experience at Oracle. I still vividly remember the day, when my name was announced in the campus hiring list of Oracle at my college. I was proud of myself but at the same time, I was getting goose bumps!!! A new world had arrived before me and the anxiousness of whether I could survive it or not had gripped me. Nervous about moving into an unknown city, I came to visit Hyderabad with my father. One look at the Oracle Campus and I felt some kind of magnetism pulling me towards it. And then, I joined Oracle in June 2009, with a lot of apprehensions in my mind. The HR Rep made us really comfortable in the first week itself. I met so many new people, managers, HR folks and most importantly 20 other Campus Hires like me. Then we had our team bonding sessions, team parties etc. I didn’t realize when the transition from campus to corporate happened. And I had started loving it. The confidence the HR Reps gave us and the bonding our managers imbibed in us, made us all ready for the new life ahead. Then started the rigorous training sessions, the excitement about our new work, new cubicles, new desktops, our first business cards, our first conference call and so on. I made new friends which were now my extended family, the freedom and courage of living alone. I was enjoying all that. As I was getting totally immersed into my regular work schedule I started getting to know the innumerable Oracle products, their functionalities, implementations and realizing the brand that Oracle is. Work pressure started increasing and so did the challenges to understand and deliver. I Didn’t realize how days and soon months passed by. Then came a golden chance to visit the Oracle Headquarters in US for 45 days training in November 2009. Once again, the excitement was enormous about the counter team-mates in HQ, the trainings ahead, the US work culture and my stay there. I felt so privileged for the company I was working. Boarding an international flight for the first time and visiting famous US cities which I had just seen in movies, was now a reality. It was a totally amazing experience. Work pressure kept me really busy, with learning new things every day, the immense satisfaction of delivering something, the nightmares of debugging a mistake, only to realize how silly it was.  I was enjoying the process. Soon a year passed by. I had transformed into this corporate software professional, I couldn’t believe I could be. Today, I complete 1 year and 8 months at Oracle and continue to look forward to the enriching experience I will have here. Truly one of the Top Companies in the World. Mayuri Khinvasara

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• VS2010 Launch Presentations

  Last week I was in Vegas to present at the DevConnections / VS2010 Launch event.  The show was well-attended and everybody I spoke to agreed it was educational and enjoyable.  My three talks were all on Wednesday, 14 April 2010, including one at 8am for which I was impressed to see a large turnout in attendance.   Pragmatic ASP.NET Tips, Tricks, and Tools My first session was on tips, tricks, and tools for ASP.NET developers.  This is a talk Ive given in past years, but which I refine every time.  I usually like to have a full session to devote to tools, and a separate talk just for Tips and Tricks, but for this show I was only given the one 75-minute slot, so I had to cut some materials to make things fit.  The talk went well, all the demos work, and the attendees seemed to enjoy it, and I like giving it, so hopefully I can continue to present on this topic in future DevConnections shows. Download the ASP.NET Tips, Tricks, and Tools slides and demos.   Whats New in ASP.NET MVC 2 My second talk of the day followed immediately after the Tips and Tricks talk, and was a brand new talk for me.  I have to throw out a thank-you to Phil for letting me see his MIX slide deck before he gave his talk, as that was a big help.  The official whats new document online is also worth checking out if youre interested in this subject.  Download the Whats New in ASP.NET MVC 2 slides and demos.   SOLIDify Your ASP.NET MVC 2 Application Just because youre using a ASP.NET MVC doesnt mean your code cant still end up being a big ball of mud.  This session describes a number of principles of software design that can help ensure applications remain loosely-coupled and malleable even as they age and increase in features and complexity.  This was my last talk of the day and did have one minor demo failure involving a database constraint.  Ive given this talk many times before, and in this case I had to fit it into a 60-minute timeslot, so Im not sure I had quite enough time to drive home all of the concepts to everyone in the audience.  That said, I did hear a number of positive comments on how the talk went, so thats encouraging. Download the SOLIDify Your ASP.NET MVC 2 Application slides and demos.   In my sessions, I promised to have these posted by the end of the weekend theyre going up at 10pm Sunday night (my time) 2 hours to spare!  Enjoy! Did you know that DotNetSlackers also publishes .net articles written by top known .net Authors? We already have over 80 articles in several categories including Silverlight. Take a look: here.

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• Purple Cows, Copernicus, and Shampoo – Lessons in Customer Experience

  - by Christina McKeon

  What makes a great customer experience? And, why should you or your organization care? These are the questions that set the stage for the Oracle Customer Experience Summit, which kicked off yesterday in San Francisco. Day 1: The first day was filled with demos and insights from customer experience experts and Oracle customers sharing what it takes to deliver great customer experiences. Author Seth Godin delivered an entertaining presentation that included an in-depth exploration of the always-connected, always-sharing experience revolution that we are witnessing and yes, talked about the purple cow. It turns out that customer experience is your way to be the purple cow. Before everyone headed out to see Pearl Jam and Kings of Leon at the Oracle customer appreciation event, the day wrapped up with a discussion around building a customer-centric culture. Where do you start? Whom does it involve? What are some pitfalls to avoid? Day 2: The second day addressed the details behind all the questions brought up at the end of Day 1. Before you start on a customer experience initiative, Paul Hagen noted that you must understand you will forge a path similar to Copernicus. You will be proposing ideas and approaches that challenge current thinking in your organization. Just as Copernicus' heliocentric theory started a scientific revolution, your customer-centric efforts will start an experience revolution. If you think customer experience is like a traditional marketing approach, think again. It’s not about controlling your customers and leading them where you want them to go. It might sound like heresy to some, but your customers are already in control, whether or not your company realizes and acknowledges it. And, to survive and thrive, you'll have to focus on customers by thinking outside-in and working towards a brand that is better and more authentic. We learned how Vail Resorts takes this customer-centric approach. Employees must experience the mountain themselves and understand the experience from the guest’s standpoint. This has created a culture where employees do things for guests that are not expected. We also learned a valuable lesson in designing and innovating customer-centered experiences from Kerry Bodine. First you make the thing, and then you make the thing right. In this case, the thing is customer experience. Getting customer experience right means iterative prototyping and testing of your ideas. This is where shampoo comes in—think lather, rinse, repeat. Be prepared to keep repeating until the customer experience is right. Many of these sessions will be posted to YouTube in the coming weeks so be sure to subscribe to our CX channel.

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• Less Can Be More In E-Commerce

  - by Michael Hylton

  Today’s consumers are inundated with product choices and vendors. Visit your favorite electronics retailer and see the vast assortment of flat panel televisions. Or the variety of detergents at the supermarket. All of this can be daunting for the average consumer who is looking for the products and services that interest them.  In a study titled “Choice is Demotivating: Can One Desire Too Much of a Good Thing”, the author, Sheena Iyengar found that participants actually reported greater subsequent satisfaction with their selections and wrote better essays when their original set of options had been limited. The same can be said for e-commerce and your website. Being able to quickly convert shoppers into buyers with effective merchandising is what makes leading businesses successful. You want to engage each individual visitor with the most-relevant content to drive higher conversions and order values while decreasing abandonment, but predicting what will resonate with each customer is difficult. In a world of choices, online merchandizing tools can help personalize, streamline, and refine what your customers view when they browse your online catalog. The key to being effective is to align your products and content as closely as possible with the customer’s needs. The goal on the home page is to promote your brand and push visitors farther into the site. The home page is often the starting point for repeat customers as well as for new visitors hoping to address their current product needs. As the customer selects different filters and narrows the choices, valuable information is being provided to the retailer about the customer’s current need—regardless of previous search behavior or what other customers with a similar demographic profile have purchased. Together with search pages, category browse pages are among the primary options available to customers as a means of finding products on your site. Once a customer reaches the product detail page, it is clear what that person desires, regardless of the segment the customer falls into. However, don’t disregard campaign-based promotions completely. A campaign targeted to all customers but featuring rule-driven promotions tied to the product can be effective. Click here to learn more about merchandizing techniques so what your customer sees if half full and not half empty.

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• Less Can Be More In E-Commerce

  - by Michael Hylton

  Today’s consumers are inundated with product choices and vendors. Visit your favorite electronics retailer and see the vast assortment of flat panel televisions. Or the variety of detergents at the supermarket. All of this can be daunting for the average consumer who is looking for the products and services that interest them.  In a study titled “Choice is Demotivating: Can One Desire Too Much of a Good Thing”, the author, Sheena Iyengar found that participants actually reported greater subsequent satisfaction with their selections and wrote better essays when their original set of options had been limited. The same can be said for e-commerce and your website. Being able to quickly convert shoppers into buyers with effective merchandising is what makes leading businesses successful. You want to engage each individual visitor with the most-relevant content to drive higher conversions and order values while decreasing abandonment, but predicting what will resonate with each customer is difficult. In a world of choices, online merchandizing tools can help personalize, streamline, and refine what your customers view when they browse your online catalog. The key to being effective is to align your products and content as closely as possible with the customer’s needs. The goal on the home page is to promote your brand and push visitors farther into the site. The home page is often the starting point for repeat customers as well as for new visitors hoping to address their current product needs. As the customer selects different filters and narrows the choices, valuable information is being provided to the retailer about the customer’s current need—regardless of previous search behavior or what other customers with a similar demographic profile have purchased. Together with search pages, category browse pages are among the primary options available to customers as a means of finding products on your site. Once a customer reaches the product detail page, it is clear what that person desires, regardless of the segment the customer falls into. However, don’t disregard campaign-based promotions completely. A campaign targeted to all customers but featuring rule-driven promotions tied to the product can be effective. Click here to learn more about merchandizing techniques so what your customer sees if half full and not half empty.

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• WebCenter Customer Spotlight: Hitachi Data Systems

  - by me

  Author: Peter Reiser - Social Business Evangelist, Oracle WebCenter Watch this Webcast to see a live demo on how HDS creates multilingual content for their 35+ regional websites  Solution SummaryHitachi Data Systems (HDS) provides mid-range and high-end storage systems, software and services. It is a wholly owned subsidiary of Hitachi Ltd. HDS is based in Santa Clara, California, and has over 5,300 employees in more then 100 countries and regions. HDS's main objectives were to provide a consistent message across all their sites, to maintain a tight governance structure across their messages and related content, expand the use of the existing content management systems and implement a centralized translation management system. HDS implemented a global web content management system based on Oracle WebCenter Content and integrated the Lingotek translation management system to manage their multilingual content. The implemented solution provides each Geo with the ability to expand their web offering to meet local market needs, while staying aligned with the Corporate Web Guidelines Company OverviewHitachi Data Systems (HDS) provides mid-range and high-end storage systems, software and services. It is a wholly owned subsidiary of Hitachi Ltd. and part of the Hitachi Information Systems & Telecommunications Division. The company sells through direct and indirect channels in more than 170 countries and regions. Its customers include of 50 percent of the Fortune 100 companies. HDS is based in Santa Clara California and has over 5,300 employees in more than 100 countries and regions. Business ChallengesHDS has over 35 global websites and the lack of global web capabilities led to inconsistency of messaging, slower time to market and failed to address local language needs. There was an extensive operational overhead due to manual and redundant processes. Translation efforts where superficial, inconsistent and wasteful and the lack of translation automation tools discouraged localization.  HDS's main objectives were to provide a consistent message across all their sites, to maintain a tight governance structure across their messages and related content, expand the use of the existing content management systems and implement a centralized translation management system. Solution DeployedHDS implemented a global web content management system based on Oracle WebCenter Content. The solution supports decentralized publishing for their 35+ global sites to address local market needs while ensuring editorial and brand review trough embedded review processes. They integrated the Lingotek translation management system into Oracle WebCenter Content to manage their multilingual content. Business Results Provides each Geo with the ability to expand their web offering to meet local market needs, while staying aligned with the Corporate Web Guidelines Enables end-to-end content lifecycle management across multiple languages Leverage translation memory for reuse and consistency Reduce time to market with central repository of translated content Additional Information HDS Webcast Oracle WebCenter Content Lingotek website

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• Retail in New York - a walk down 5th Avenue

  - by sarah.taylor(at)oracle.com

  It's the week of the NRF Big Show and all eyes in the retail industry are on New York. The Big Apple is famous for Big Retail -with a proliferation of incredibly iconic stores. The environment is exciting and familiar even to people visiting this small island for the first time. Most of us have travelled down Fifth Avenue watching movies and TV even if we have never set foot on American soil. I find it one of the most exciting retail cities in the world and I am thrilled this year to be here with so many of Oracle's International retail customers who are joining us for the Retail Exchange. The Oracle program brings retailers from all over the planet together to share ideas and be inspired by New York retail and the NRF event. The show celebrates its 100th year in 2011 and New York itself has been recognized globally as the capital of innovative retail for just as long.  Fifth Avenue is where many global brands have placed their flagship stores, and businesses are in constant competition to set themselves apart from their competitors - both in the store and from the street.  These flag ship retail destinations present what today's customers are finding most exciting and delightful about retail. For the tourist market, they may only visit these stores once, but the impression that a trip to a flagship store leaves with a customer can last a lifetime.  One of the stores that is currently turning heads on Fifth Avenue is Hollister, sister brand to Abercrombie and Fitch, which has filled its shop front with a massive live video (and audio) feed of surfers on the beach in California.  To complete the effect, they also have troughs of water in front of the video screens to bring the sea to the street.  And this isn't the only kind of surfing that retailers are considering today and multi-channel retail is a hot topic that all of the retailers joining the Retail Exchange are considering.   The rest of the world looks to the brands along Fifth Avenue for inspiration - how they take advantage of new opportunities, how they set themselves apart from their competitors and how they keep their products fresh and desirable. With these inspiring pioneers in New York, it's little wonder that NRF's Big Show is so popular, and that New York is viewed as one of the retail capitals of the world. It is a pleasure to be here with so many of the world's greatest international retailers.

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