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  • Do keyword-based filenames and URLs really matter?

    - by Justin Scott
    We've developed a dynamic web application which uses URLs such as product.cfm?id=42 but our marketing team says we should use search friendly URLs and put our keywords into the URLs (so it would be product-name.cfm instead). Our developers tell us this will cost more money and take additional time. Is it worth the effort? How important is this to the search engines and will it impact our rankings?

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  • Your Content Can Get Visibility Through Search Engines - Part 1

    Search engine marketing aims at getting higher search engine rankings for your website but for that you need to get yourself into the search engine Index first. Your content designed for your SEO activity should be accessible to millions of internet users and if your content is not found through the search engines, then all your search engine optimization efforts will go waste.

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  • Oracle Systems and Solutions at OpenWorld Tokyo 2012

    - by ferhat
    Oracle OpenWorld Tokyo and JavaOne Tokyo will start next week April 4th. We will cover Oracle systems and Oracle Optimized Solutions in several keynote talks and general sessions. Full schedule can be found here. Come by the DemoGrounds to learn more about mission critical integration and optimization of complete Oracle stack. Our Oracle Optimized Solutions experts will be at hand to discuss 1-1 several of Oracle's systems solutions and technologies. Oracle Optimized Solutions are proven blueprints that eliminate integration guesswork by combing best in class hardware and software components to deliver complete system architectures that are fully tested, and include documented best practices that reduce integration risks and deliver better application performance. And because they are highly flexible by design, Oracle Optimized Solutions can be implemented as an end-to-end solution or easily adapted into existing environments. Oracle Optimized Solutions, Servers,  Storage, and Oracle Solaris  Sessions, Keynotes, and General Session Talks DAY TIME TITLE Notes Session Wednesday  April 4 9:00 - 11:15 Keynote: ENGINEERED FOR INNOVATION - Engineered Systems Mark Hurd,  President, Oracle Takao Endo, President & CEO, Oracle Corporation Japan John Fowler, EVP of Systems, Oracle Ed Screven, Chief Corporate Architect, Oracle English Session K1-01 11:50 - 12:35 Simplifying IT: Transforming the Data Center with Oracle's Engineered Systems Robert Shimp, Group VP, Product Marketing, Oracle English Session S1-01 15:20 - 16:05 Introducing Tiered Storage Solution for low cost Big Data Archiving S1-33 16:30 - 17:15 Simplifying IT - IT System Consolidation that also Accelerates Business Agility S1-42 Thursday  April 5 9:30 - 11:15 Keynote: Extreme Innovation Larry Ellison, Chief Executive Officer, Oracle English Session K2-01 11:50 - 13:20 General Session: Server and Storage Systems Strategy John Fowler, EVP of Systems, Oracle English Session G2-01 16:30 - 17:15 Top 5 Reasons why ZFS Storage appliance is "The cloud storage" by SAKURA Internet Inc L2-04 16:30 - 17:15 The UNIX based Exa* Performance IT Integration Platform - SPARC SuperCluster S2-42 17:40 - 18:25 Full stack solutions of hardware and software with SPARC SuperCluster and Oracle E-Business Suite  to minimize the business cost while maximizing the agility, performance, and availability S2-53 Friday April 6 9:30 - 11:15 Keynote: Oracle Fusion Applications & Cloud Robert Shimp, Group VP, Product Marketing Anthony Lye, Senior VP English Session K3-01 11:50 - 12:35 IT at Oracle: The Art of IT Transformation to Enable Business Growth English Session S3-02 13:00-13:45 ZFS Storagge Appliance: Architecture of high efficient and high performance S3-13 14:10 - 14:55 Why "Niko Niko doga" chose ZFS Storage Appliance to support their growing requirements and storage infrastructure By DWANGO Co, Ltd. S3-21 15:20 - 16:05 Osaka University: Lower TCO and higher flexibility for student study by Virtual Desktop By Osaka University S3-33 Oracle Developer Sessions with Oracle Systems and Oracle Solaris DAY TIME TITLE Notes LOCATION Friday April 6 13:00 - 13:45 Oracle Solaris 11 Developers D3-03 13:00 - 14:30 Oracle Solaris Tuning Contest Hands-On Lab D3-04 14:00 - 14:35 How to build high performance and high security Oracle Database environment with Oracle SPARC/Solaris English Session D3-13 15:00 - 15:45 IT Assets preservation and constructive migration with Oracle Solaris virtualization D3-24 16:00 - 17:30 The best packaging system for cloud environment - Creating an IPS package D3-34 Follow Oracle Infrared at Twitter, Facebook, Google+, and LinkedIn  to catch the latest news, developments, announcements, and inside views from  Oracle Optimized Solutions.

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  • Small Business and Organic SEO - A Win Win Situation

    Small business owners have to run on tiny budgets and that becomes constraint for effective publicity. The online marketing performance also suffers due to this crucial factor. The remedy lies in organic SEO, which efficiently works for the website of small business and supports the placement in higher rankings in search results. It is a win win situation for small business owners.

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  • John Hitchcock of Pace Describes the Oracle Agile PLM Customer Experience

    John Hitchcock, Senior Manager of Configuration Management at Pace (formerly 2Wire, Inc.), sat down for an interview during Oracle's Innovation Summit with Kerrie Foy, Manager of PLM Product Marketing at Oracle. Learn why his organization upgraded to the latest version of Agile and expanded the footprint to achieve impressive savings and productivity gains across the global, networked product value-chain.

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  • John Hitchcock of Pace Describes the Oracle Agile PLM Customer Experience

    John Hitchcock, Senior Manager of Configuration Management at Pace (formerly 2Wire, Inc.), sat down for an interview during Oracle's Innovation Summit with Kerrie Foy, Manager of PLM Product Marketing at Oracle. Learn why his organization upgraded to the latest version of Agile and expanded the footprint to achieve impressive savings and productivity gains across the global, networked product value-chain.

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  • John Hitchcock of Pace Describes the Oracle Agile PLM Customer Experience

    John Hitchcock, Senior Manager of Configuration Management at Pace (formerly 2Wire, Inc.), sat down for an interview during Oracle's Innovation Summit with Kerrie Foy, Manager of PLM Product Marketing at Oracle. Learn why his organization upgraded to the latest version of Agile and expanded the footprint to achieve impressive savings and productivity gains across the global, networked product value-chain.

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  • John Hitchcock of Pace Describes the Oracle Agile PLM Customer Experience

    John Hitchcock, Senior Manager of Configuration Management at Pace (formerly 2Wire, Inc.), sat down for an interview during Oracle's Innovation Summit with Kerrie Foy, Manager of PLM Product Marketing at Oracle. Learn why his organization upgraded to the latest version of Agile and expanded the footprint to achieve impressive savings and productivity gains across the global, networked product value-chain.

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  • Good Guy Vs. Bad Guy In SEO

    Search Engine Optimization, or simply called SEO, involves the use of many techniques and methods. However, like many other Internet marketing techniques, SEO is also known for its malicious or unort... [Author: Margarette Mcbride - Web Design and Development - May 02, 2010]

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  • Avoid the “Social Silo” - Learn Why and How

    - by Brian Dayton
    Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} I’m not going to spend any more real estate than needed on this—social media is big. Facebook hit the Billion user mark in October, that’s 1 out of every 7 humans on the planet. This past Summer (in the Northern hemisphere) Twitter passed the 400 Million Tweet/day mark. The list of social properties and data points goes on and on. Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} With social your customer, prospect, or constituent has pervasive access—through mobile—to a global audience, the ability to influence friends, friends of friends, and even people they will never meet. They also have the unique opportunity to forge a deeper relationship with your business—telling you what they like, what they don’t like, how you can help, and what they’d like to see more of. Are you listening? Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} What’s the Bottom Line for Business? Businesses need to be where their customers are—on social properties. They need to be available and responsive in those channels—24x7x365. They need to engage and communicate in new ways—sometimes in less than 140 characters and with empathy, not a 1-way megaphone. Finally, businesses need to look at social as an extension of their existing business practices. Not as a silo’d communication channel limited to marketing. Social Can’t Be a Silo – Learn Why @ Oracle CloudWorld When a business is on social networks they represent the whole business. That’s how a customer, constituent, partner or potential candidate sees it. Those organizations that have moved on the opportunity to build closer relationships through social marketing have already made the first step. Social Selling, Service, eCommerce, and Recruiting are external-facing opportunities that leading organizations are moving on right now. This strategy, one of weaving social into and across your business processes—and leveraging social concepts and technologies for internal collaboration—is something you can learn about during an Oracle CloudWorld event in a city near you. You’ll hear and see social relationship management concepts, best-practices, and recommendations woven into topics, discussions, and demonstrations throughout the event—from Marketing and Sales to Service and Human Resources. Stay Tuned and Avoid Potholes By all indications social is here to stay but it’s moving fast and social business strategies are evolving rapidly. At Oracle CloudWorld you’ll also get the opportunity to learn how to avoid some of the potholes on the road to #socialbusiness. Stay tuned to this blog. In future posts I’ll cover some of those potholes including the challenges of Social@Scale and Parallel Processes. Jump-start your social business strategy or learn how to refine and expand what you’re doing already at Oracle CloudWorld. Want to learn more about what Oracle is doing in social? Check out www.oracle.com/social or, if you're looking for a quick read my co-worker, Pat Ma, has a great post on this blog summarizing some popular Social Relationship Management use cases.

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  • What's New in PeopleSoft HCM 9.1?

    PeopleSoft HCM 9.1 is the most robust release in years with over 9,000 enhanced pages, 270 new features, 83 new Web services and 8 new solutions. Tune into this conversation with Jay Richey, Director, Product Marketing for Oracle PeopleSoft Enterprise Human Capital Management Solutions to understand how this solution can improve the effectiveness of your workforce, drive higher organizational productivity, and continue to leverage your strategic investment in PeopleSoft HCM.

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  • Interesting links week #10

    - by erwin21
    Below a list of interesting links that I found this week: Interaction: The Ultimate 20 Usability Tips for Your Website Frontend: Adobe Releases Flash-to-HTML5 Converter, Codenamed Wallaby Development: 10 Tips for Decreasing Web Page Load Times Ten Things Every WordPress Plugin Developer Should Know Progressive enhancement tutorial with ASP.NET MVC 3 and jQuery Marketing: 5 Tips for SEO & User-Friendly Copy Other: Interested in more interesting links follow me at twitter http://twitter.com/erwingriekspoor

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  • Managing Social Relationships for the Enterprise – Part 1

    - by Michael Hylton
    v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} Reggie Bradford, Senior Vice President, Oracle Today, Mark Hurd, President of Oracle, Thomas Kurian, Executive Vice President of Oracle and I discussed the strategic importance of how social media is impacting the enterprise and how it is changing the way customers, prospects employees and investors interact with brands worldwide. Oracle understands that the consumer is in control and as such, brands must evolve and change to meet growing needs. In addition, according to social media thought leader and Analyst from Altimeter Group, Jeremiah Owyang, companies now average 178 corporate-owned social media accounts. When Oracle added leading social marketing, listening analytics and development tools from Vitrue, Collective Intellect and Involver to its Oracle’s Cloud Services Suite we went beyond providing a single set of tools. We developed an entire framework to include a comprehensive social relationship management suite to help companies move beyond the social enterprise and achieve the social-enabled enterprise. The fundamental shift from transaction to engagement means that enterprises need not only a social strategy, but should also ensure that the information and data received from social initiatives flow back to marketing, sales, support and service. Doing so enables companies to deliver a proactive and compelling experience and provides analytics to turn engagement into opportunity – and ultimately that opportunity into revenue. On September 13, 2012, I am delighted to sit down with Jeremiah to further the discussion about how enterprises are addressing social media strategies and managing content. In addition, we will be taking your questions after the webinar via Twitter (@Oracle, @ReggieBradford, @cwfinn, @jowyang). Use #oracle and #socbiz to submit questions and follow the conversation. I look forward to speaking with you and answering your questions online. For more information about becoming a social-enabled enterprise, visit www.oracle.com/social. And don’t miss the insights of other social business thought leaders at www.oracle.com/goto/socialbusiness. Normal 0 false false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Arial","sans-serif"; mso-fareast-font-family:Cambria; mso-fareast-theme-font:minor-latin;}

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  • Taïwan : Samsung condamné pour ses campagnes de dénigrement envers HTC, l'entreprise « regrette vivement » la décision de la FTC

    Taïwan : Samsung condamné pour ses campagnes de dénigrement envers HTC, l'entreprise « regrette vivement » la décision de la FTC Suite à une plainte déposée par HTC au mois d'avril dernier, les autorités taïwanaises chargées de la concurrence ( Fair Trade Commission) ont ouvert une enquête sur les pratiques marketing de Samsung. Le constructeur était accusé d'avoir discrètement recruté des personnes (des blogueurs, des étudiants mais aussi des employés) via sa filiale Opentide pour publier...

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  • John Hitchcock of Pace Describes the Oracle Agile PLM Customer Experience

    John Hitchcock, Senior Manager of Configuration Management at Pace (formerly 2Wire, Inc.), sat down for an interview during Oracle's Innovation Summit with Kerrie Foy, Manager of PLM Product Marketing at Oracle. Learn why his organization upgraded to the latest version of Agile and expanded the footprint to achieve impressive savings and productivity gains across the global, networked product value-chain.

    Read the article

  • John Hitchcock of Pace Describes the Oracle Agile PLM Customer Experience

    John Hitchcock, Senior Manager of Configuration Management at Pace (formerly 2Wire, Inc.), sat down for an interview during Oracle's Innovation Summit with Kerrie Foy, Manager of PLM Product Marketing at Oracle. Learn why his organization upgraded to the latest version of Agile and expanded the footprint to achieve impressive savings and productivity gains across the global, networked product value-chain.

    Read the article

  • John Hitchcock of Pace Describes the Oracle Agile PLM Customer Experience

    John Hitchcock, Senior Manager of Configuration Management at Pace (formerly 2Wire, Inc.), sat down for an interview during Oracle's Innovation Summit with Kerrie Foy, Manager of PLM Product Marketing at Oracle. Learn why his organization upgraded to the latest version of Agile and expanded the footprint to achieve impressive savings and productivity gains across the global, networked product value-chain.

    Read the article

  • John Hitchcock of Pace Describes the Oracle Agile PLM Customer Experience

    John Hitchcock, Senior Manager of Configuration Management at Pace (formerly 2Wire, Inc.), sat down for an interview during Oracle's Innovation Summit with Kerrie Foy, Manager of PLM Product Marketing at Oracle. Learn why his organization upgraded to the latest version of Agile and expanded the footprint to achieve impressive savings and productivity gains across the global, networked product value-chain.

    Read the article

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