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  • The emergence of Atlassian's Bamboo (and a free SQL Source Control license offer!)

    - by David Atkinson
    The rise in demand for database continuous integration has forced me to skill-up in various new tools and technologies, particularly build servers. We have been using JetBrain's TeamCity here at Red Gate for a couple of years now, having replaced the ageing CruiseControl.NET, so it was a natural choice for us to use this for our database CI demos. Most of our early adopter customers have also transitioned away from CruiseControl, the majority to TeamCity and Microsoft's TeamBuild. However, more recently, for reasons we've yet to fully comprehend, we've observed a significant surge in the number of evaluators for Atlassian's Bamboo. I installed this a couple of weeks back to satisfy myself that it works seamlessly with Red Gate tools. As you would expect Bamboo's UI has the same clean feel found in any Atlassian tool (we use JIRA extensively here at Red Gate). In the coming weeks I will post a short step-by-step guide to setting up SQL Server continuous integration using the Red Gate command lines. To help us further optimize the integration between these tools I'd be very keen to hear from any Bamboo users who also use Red Gate tools who might be willing to participate in usability tests and other similar research in exchange for Amazon vouchers. If you are interested in helping out please contact me at David dot Atkinson at red-gate.com I recently spoke with Sarah, the product marketing manager for Bamboo, and we ended up having a detailed conversation about database CI, which has been meticulously documented in the form of a blog post on Atlassian's website: http://blogs.atlassian.com/2012/05/database-continuous-integration-redgate/ We've also managed to persuade Red Gate marketing to provide a great free-tool offer, provide a free SQL Source Control or SQL Connect license to Atlassian users provided it is claimed before the end of June! Full details are at the bottom of the post. Technorati Tags: sql server

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  • June SOA Partner Community Newsletter 2011

    - by JuergenKress
    Dear SOA Partner Community, It is summer! Thanks for your great support in FY11; we closed our fiscal year on May 31st 2011. Thanks to you, SOA Specialization is the No.1 middleware Specialization! Here is my list to continue to be successful in FY12: Top 10 to become an successful Oracle SOA & BPM; Partner in FY12 SOA Partner Community member SOA Certified Implementation Specialist &BPM Certified Implementation Specialist SOA Blogs& SOA Books SOA Bootcamp& SOA Bootcamp material BPM Bootcamp& BPM Bootcamp material SOA sales kit& BPM sales kit SOA marketing campaign& BPM marketing kit& submit your reference SOA Solutions catalog profile with your service and success SOA Specialization & BPM Specialization & Specialization eBook SOA & BPM @ OOW Summer time means, summer camps– which we do host this week in Lisbon, you can find the latest impression at twitter, If you missed them. Please visit the OPN Competency Center and the enablement blog to get your local training schedule for a SOA & BPM & WebLogic bootcamp near you! Also in this newsletter you will get to read about the new SOA Governance book, JDevelope and ADF 11gR2, Exalogic Specialization and a wrap up of the SOA & Cloud Symposium. Oracle SOA Partner Adoption EMEA – To read the newsletter please visit http://tinyurl.com/soanewsjune2011 To become a member of the SOA Partner Community please register at http://www.oracle.com/goto/emea/soa Till we meet again! Jürgen KressOracle SOA Partner Adoption EMEA Blog Twitter LinkedIn Mix Forum Wiki Website

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  • Managing Social Relationships for the Enterprise – Part 1

    - by kellsey.ruppel
    By Reggie Bradford, Senior Vice President, Oracle  Today, Mark Hurd, President of Oracle, Thomas Kurian, Executive Vice President of Oracle and I discussed the strategic importance of how social media is impacting the enterprise and how it is changing the way customers, prospects employees and investors interact with brands worldwide.  Oracle understands that the consumer is in control and as such, brands must evolve and change to meet growing needs. In addition, according to social media thought leader and Analyst from Altimeter Group, Jeremiah Owyang, companies now average 178 corporate-owned social media accounts. When Oracle added leading social marketing, listening analytics and development tools from Vitrue, Collective Intellect and Involver to its Oracle’s Cloud Services Suite we went beyond providing a single set of tools. We developed an entire framework to include a comprehensive social relationship management suite to help companies move beyond the social enterprise and achieve the social-enabled enterprise.  The fundamental shift from transaction to engagement means that enterprises need not only a social strategy, but should also ensure that the information and data received from social initiatives flow back to marketing, sales, support and service. Doing so enables companies to deliver a proactive and compelling experience and provides analytics to turn engagement into opportunity – and ultimately that opportunity into revenue.  On September 13, 2012, I am delighted to sit down with Jeremiah to further the discussion about how enterprises are addressing social media strategies and managing content.  In addition, we will be taking your questions after the webinar via Twitter (@Oracle, @ReggieBradford, @cfinn, @jowyang). Use #oracle and #socbiz to submit questions and follow the conversation. I look forward to speaking with you and answering your questions online.  For more information about becoming a social-enabled enterprise, visit www.oracle.com/social. And don’t miss the insights of other social business thought leaders at www.oracle.com/goto/socialbusiness.

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  • Welcome to the South African 2010 Graduate Intake&hellip;&hellip;

    - by anca.rosu
    It has been an exciting couple of months for Oracle South Africa, for our hiring managers, for Wendy & the Transformation team, for the Graduate Recruitment team. We have been extremely dedicated in interviewing, selecting and identifying this year’s graduate intake. We have made a commitment in South Africa that we need to transform our organization and develop and empower Black individuals who historically have not had the opportunity to participate in the global economy. This week we have hired and welcomed a mix of very talented, ambitious young professionals with qualifications in Marketing, Sales, Technology, Business, Legal and Training. Please join me in wishing them all the best as they now embark on a 10 month training programme which has been designed and customized to progress their career by tapping into and developing the core skills and knowledge they will need to prosper in Oracle’s complex and ever changing organization.   If you have any questions related to this article feel free to contact  [email protected].  You can find our job opportunities via http://campus.oracle.com. Technorati Tags: Oracle,South Africa,Graduate,empower,global economy,Marketing,Sales,Technology,Business,Legal,Training

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  • Pricing: Meet or Beat?

    - by charles.knapp
    My home dishwasher started making some really interesting noises. I heard radio advertisements from two retailers who promised to meet any competitor's price. Then, I heard another retailer promising that their everyday prices beat their competitors. That got me to thinking about the power of pricing and promotions in the marketing mix (product, price, placement, promotions, and people). What is more powerful to say in a competitive market: your company will meet a similar offer, or your company will beat the others? Will you sell more if you meet or if you beat? I found that the retailer who promised to beat the others really had the best everyday pricing. Even better for me, another retailer had an exclusive promotional sale for long-term customers. Their loyalty promotion beat the best everyday discounter. So, I got the quality and performance I wanted at a tremendous price. So, I have two challenges for marketers. First, where you really have to compete on price as a dominant factor, give people strong reasons to do business with you. If you try to meet other's prices, make the leap to actually beat and not merely meet. Second, upgrade your firm's capabilities where needed. Oracle offers a complete range of great CRM software for loyalty management, marketing promotions, and pricing management that will help you to grow your business.

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  • ArchBeat Link-o-Rama for 2012-03-21

    - by Bob Rhubart
    Webcast: Simplify Oracle RAC Deployment with Oracle VM event.on24.com Tuesday March 20, 2012 - 9am PT / Noon ET Learn how you can: Deploy an Oracle (RAC) Database environment in minutes with Oracle VM templates Create, deploy or convert existing systems into highly available cluster environments Instantly respond to changing demand by relocating resources between servers Speakers: Ronen Kofman – Product Management Director, Oracle Markus Michalewicz – Senior Principal Product Manager, Oracle Webcast: Oracle Business Intelligence Mobile event.on24.com Event Date: Wednesday, March 28, 2012 Time: 10 a.m. PT / 1 p.m. ET Speakers: Pete Manhardt – Director Enterprise Information at Smiths Group, plc Shailesh Shedge – Director BI & Analytics Practice at Ascentt Manan Goel – Director BI Product Marketing at Oracle Seth's Blog: The extraordinary software development manager sethgodin.typepad.com "Being good at programming is insufficient qualification for becoming a world class software project manager/leader," says marketing guru Seth Godin. Mismatch: Developer skills and customer demands | Floyd Teter orclville.blogspot.com "Those of us in the developer community may need to reconsider the law of supply and demand," says Oracle ACE Director Floyd Teter, "and get on with the process of matching our skills to the demands of our customers." SOA gets mobilized; mobile gets SOA-ized: survey | Joe McKendrick www.zdnet.com "Maybe mobile is the killer app for SOA that actually will convince people to adopt the architectural style." Integrating with Oracle Fusion Applications: Discovering Integration Artifacts | Rajesh Raheja rraheja.wordpress.com Rajesh Raheja briefly discusses "the ease with which integrations are now possible using standards-based technologies with enterprise applications." Chargeback and showChargeback and showback...both a 'throw back' | Tom Laszewski blogs.oracle.com Tom Laszeski discusses strategies for tracking and applying the costs of "IT services, hardware or software to the business unit in which they are used." GlassFish 4.0 Virtualization Progress - VirtualBox | The Aquarium blogs.oracle.com Want to spawn GlassFish instances as VirtualBox virtual machines? The Aquarium shares resources that will help you get it done. Thought for the Day "Spring is the time of plans and projects." — Leo Tolstoy

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  • Managing Social Relationships for the Enterprise – Part 1

    - by Michael Hylton
    By Reggie Bradford, Senior Vice President, Oracle  Today, Mark Hurd, President of Oracle, Thomas Kurian, Executive Vice President of Oracle and I discussed the strategic importance of how social media is impacting the enterprise and how it is changing the way customers, prospects employees and investors interact with brands worldwide.  Oracle understands that the consumer is in control and as such, brands must evolve and change to meet growing needs. In addition, according to social media thought leader and Analyst from Altimeter Group, Jeremiah Owyang, companies now average 178 corporate-owned social media accounts. When Oracle added leading social marketing, listening analytics and development tools from Vitrue, Collective Intellect and Involver to its Oracle’s Cloud Services Suite we went beyond providing a single set of tools. We developed an entire framework to include a comprehensive social relationship management suite to help companies move beyond the social enterprise and achieve the social-enabled enterprise.  The fundamental shift from transaction to engagement means that enterprises need not only a social strategy, but should also ensure that the information and data received from social initiatives flow back to marketing, sales, support and service. Doing so enables companies to deliver a proactive and compelling experience and provides analytics to turn engagement into opportunity – and ultimately that opportunity into revenue.  On September 13, 2012, I am delighted to sit down with Jeremiah to further the discussion about how enterprises are addressing social media strategies and managing content.  In addition, we will be taking your questions after the webinar via Twitter (@Oracle, @ReggieBradford, @cfinn, @jowyang). Use #oracle and #socbiz to submit questions and follow the conversation. I look forward to speaking with you and answering your questions online.  For more information about becoming a social-enabled enterprise, visit www.oracle.com/social. And don’t miss the insights of other social business thought leaders at www.oracle.com/goto/socialbusiness.

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  • New Content: Customer Engagement & Oracle OpenWorld Preview

    - by user462779
    Two new bits of content available on Profit Online: In A Cross-Channel Approach to Consumer Engagement, Cassandra Moren, senior director of consumer goods industry marketing at Oracle, shares her thoughts on how consumer goods manufacturers are reaping benefits from developing a direct relationship with customers: "Consumer goods manufacturers are starting to adapt in ways that mirror retailers. They are making investments in innovative technologies and processes to build the infrastructure to support the market demand. With advances in aspects like social networking, digital marketing and mobility fundamentally changing the way consumers behave, the door has opened to building a more direct relationship with their customers." We've also published a Special Report on Oracle OpenWorld that gives a great overview of recommendations for must-see sessions and insider advice from experienced attendees. For example, this top from John Matelski, newly elected president of the Independent Oracle Users Group: “Based on developments of the last 12 months, I think big data is definitely going to be hot. The challenges and opportunities of data governance will be another biggie. And there will obviously be a big emphasis on Oracle Exadata and the other Oracle Engineered Systems, with more than 100 sessions.” More updates to come as we continue to add content to Profit Online on a regular basis. Thanks for reading!

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  • Customer Concepts TV

    - by Richard Lefebvre
    Eliminate the Guesswork in Your Customer's Sales Organization Selling is the lifeblood of every business. In the past, companies would increase headcount to boost sales. In today’s business environment, companies need to re-evaluate the way in which they sell. Sales and marketing organisations must optimise performance, increase team productivity and focus on the best opportunities. Oracle Fusion CRM has been specifically designed with tools to help sales and marketing teams improve efficiency and drive revenue. Territory modeling and management, quota and commission management, collaborative features, real-time customer information and mobile device integration are just some features incorporated. Join us on Customer Concepts TV as we aim to help you find the right strategy for your prospect and customers. Whether they already have a CRM solution in place or are looking for the next level of CRM implementation, this online TV show will give you very practical advice that can help you to make the most out of your CRM implementation.Register now to reserve your spot for this exclusive, live-stream event. Customer Concepts TV comes to you on April 24. Watch the Customer Concepts TV trailer here

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  • What are the best strategies for selling Android apps?

    - by Rob S.
    I'm a young developer hoping to sell my apps I made for Android soon. My applications are basically 99% finished so I'm investigating what would be the best marketing strategy to use to sell my apps. I'm sure the brilliant minds here can give me some great advice. I'm particularly interested in your thoughts on the following points (especially from experienced Android developers): Is it more profitable to sell an app for free with ads or to sell an app without ads for a price? Perhaps a combination of a free ad version and a paid ad-free version? If you give away an app for free with ads on it is it ethical to decline bending over backwards to support it? How much does piracy actually affect potential sales? Should any effort be put towards preventing it? Can you still make a profit off your application if you make it open source? Could you perhaps make more of a profit from the attention you would get by doing so? Is Google's Android Marketplace really the best place to release Android apps? It is worthwhile enough to maintain a developer blog or website to keep users updated on your development progress and software releases? Any other suggestions you could give me to maximize profit meanwhile keeping users happy and coming back for more would also be greatly appreciated. While I appreciate general tips and tricks, I'd like to ask that if possible you please go the extra step and show how they specifically apply to selling Android apps. Marketing statistics, developer retrospect, and any additional experience you can share from your time selling Android apps is what I would love to see most. Thank you very much in advance for your time. I truly appreciate all the responses I receive.

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  • SOA &amp; Application Grid Specialization&ndash; Education Implementation Assessment - Step 4 of 6

    - by Jürgen Kress
      In our first step to become SOA Specialized & Application Grid Specialized we highlighted the OMM system to register your opportunities. In our second step we featured marketing activities to create your reference cases and run joint marketing campaigns. In the third step we focused on the competence center assessments SOA Sales assessment & SOA Pre-Sales assessment & Support assessment / Application Grid Sales assessment & Application Grid Pre-Sales assessment & Support assessment In the forth step we will focus on the education implementation assessment criteria: · Oracle Application Grid Certified Implementation Specialist · Oracle Service-Oriented Architecture Certified Implementation Specialist Bootcamp training steps (optional): Login to Oracle Partner Network (support for login contact Partner Business Centers) Attend a SOA or Application Grid bootcamp to learn the product hands-on Find a training close to your location in the local training calendar Pearsonvue Steps: Go to http://www.pearsonvue.com/Oracle/ ·Create a web account. (will take up to 24 hours) if you need your OPN Company ID (please contact Partner Business Centers) ·Register and attend the Oracle Service-Oriented Architecture Certified Implementation Specialist (1Z1-451) or Oracle Application Grid Certified Implementation Specialist  (1Z1-523) at a training center close to you. The Application Grid Specialized is in beta phase, therefore we give away free vouchers; please contact Jürgen Kress if you like to get one. ·Submit your successful exam If you need to get an Oracle Partner Network Account please contact our Partner Business Centers. For more information on Specialization please visit our OPN Specialized Webcast Series and become a member in our SOA Partner Community for registration please visit www.oracle.com/goto/ema/soa Jürgen Kress, SOA Partner Adoption EMEA Thanks for your efforts to become Specialized! Technorati Tags: soa specialization

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  • Recording custom variables to identify individual users with Google Analytics

    - by mrtsherman
    I have been asked by our marketing department to add Google Analytics custom variable tracking to my company's website. As the website uses server side includes, modifications to the tracking tag roll out globally - maintenance is therefore a headache! So, if I add the following code (keeping in mind SSI so every page has the same code): // visitor level tracking, id = 12345 // Record a unique id for each visitor. When they return also track this id _gaq.push(['_setCustomVar', 1, 'id', '12345', 1]); // page level tracking // If the user signs up for our newsletter we set newsletter to true // Each page they subsequently visit should also mark this as true _gaq.push(['_setCustomVar', 1, 'newsletter', 'true', 1]); I don't use GA and the marketing people don't use custom variables, so we don't actually know how or if this will work. Therefore my questions are:- Do I want Page, Session or Visitor level tracking? What happens when the same code is used on every page? Can GA 'overwrite' a setting. For example, if I set newsletter to true on page X and then user navigates to page Y, will the variable also be marked there?

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  • ASP.NET website deployment [on hold]

    - by Rei Brazilva
    I am getting my hands wet with ASP and I have been following the tutorials. I deployed the site and in Azure and it worked great. Today I started actually designing the site. And when I published, it looks as if it doesn't read any of the files I just updated, added, and modified. It works on my localhost, but not in the Azure. I thought when you publish, everything goes up, including the new files. I don't have enough reputation to add a picture so, you'll forgive me. SO, basically, how do I get my entire site uploaded? In case anyone does stop by, I was able to pull this out just recently: CA0058 Error Running Code Analysis CA0058 : The referenced assembly 'DotNetOpenAuth.AspNet, Version=4.0.0.0, Culture=neutral, PublicKeyToken=2780ccd10d57b246' could not be found. This assembly is required for analysis and was referenced by: C:\Users\lotusms\Desktop\LOTUS MARKETING\ASP.NET\WebsiteManager\WebsiteManager\bin\WebsiteManager.dll, C:\Users\lotusms\Desktop\LOTUS MARKETING\ASP.NET\WebsiteManager\packages\Microsoft.AspNet.WebPages.OAuth.2.0.20710.0\lib\net40\Microsoft.Web.WebPages.OAuth.dll. [Errors and Warnings] (Global) CA0001 Error Running Code Analysis CA0001 : The following error was encountered while reading module 'Microsoft.Web.WebPages.OAuth': Assembly reference cannot be resolved: DotNetOpenAuth.AspNet, Version=4.0.0.0, Culture=neutral, PublicKeyToken=2780ccd10d57b246. [Errors and Warnings] (Global) Could this have something to do with the problem?

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  • Social Retailing

    - by David Dorf
    For retailers the move to mobile has been obvious.  More and more consumers are interacting with retailers, both online and in the store, using their mobile devices.  Retailers are quick to invest in both consumer facing mobile apps as well as ones to equip employees.  But when I talk to retailers about social, the value isn't as clear-cut.  Intuitively, retailers know that better relationships with customers will result in higher sales, but the trip to get there has many paths. The interesting thing about social media is that it has the potential to permeate all parts of the business.  Obviously it works well for marketing, but it also has a place with recruiting, knowledge management, trend analysis, and employee collaboration.  Information gathered from social media can enhance existing processes like assortment planning, product development, space planning, promotion planning, and replenishment.  Letting the customer influence each of these areas helps align the experience. One of the things holding retailers back is the lack of consistent and integrated tools to manage social media and make sense of the huge amounts of data.  To that end Oracle has been aggressively acquiring in the space, as depicted in the infographic below.  Soon, social will get the same level of investment as mobile. The Social CRM Arms Race: A Timeline - An infographic by the team at Pardot Marketing Automation

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  • ArchBeat Link-o-Rama for 2012-04-12

    - by Bob Rhubart
    2012 Real World Performance Tour Dates |Performance Tuning | Performance Engineering www.ioug.org Coming to your town: a full day of real world database performance with Tom Kyte, Andrew Holdsworth, and Graham Wood. Rochester, NY - March 8 Los Angeles, CA - April 30 Orange County, CA - May 1 Redwood Shores, CA - May 3 Oracle Technology Network Developer Day: MySQL - New York www.oracle.com Wednesday, May 02, 2012 8:00 AM – 4:30 PM Grand Hyatt New York 109 East 42nd Street, Grand Central Terminal New York, NY 10017 Webcast Series: Data Warehousing Best Practices event.on24.com April 19, 2012 - Best Practices for Workload Management of a Data Warehouse on Oracle Exadata May 10, 2012 - Best Practices for Extreme Data Warehouse Performance on Oracle Exadata Webcast: Untangle Your Business with Oracle Unified SOA and Data Integration event.on24.com Date: Tuesday, April 24, 2012 Time: 10:00 AM PT / 1:00 PM ET Speakers: Mala Narasimharajan - Senior Product Marketing Manager, Oracle Data Integration, Oracle Bruce Tierney - Director of Product Marketing, Oracle SOA Suite, Oracle The Increasing Focus on Architecture (ArchBeat) blogs.oracle.com As a "third wave" of computing, Cloud computing is changing how IT organizations and individuals within those organizations approach the creation of solutions. Updated SOA Documents now available in ITSO Reference Library blogs.oracle.com Nine updated documents have just been added to the IT Strategies from Oracle library, including SOA Practitioner Guides, SOA Reference Architectures, and SOA White Papers and Data Sheets. Access to all documents within the ITSO library is free to those with a free Oracle.com membership. WebLogic JMS Clustering and Spring | Rene van Wijk middlewaremagic.com Oracle ACE Rene van Wijk sets up a WebLogic cluster that includes a JMS environment, which will be used by Spring. Running Built-In Test Simulator with SOA Suite Healthcare 11g in PS4 and PS5 | Shub Lahiri blogs.oracle.com Shub Lahiri shows how the pre-installed simulator that comes with the SOA Suite for Healthcare Integration pack can be used as an external endpoint to generate inbound and outbound HL7 traffic on specified MLLP ports. In the cloud era, let's start calling IT what it is: 'Innovation Team' | Joe McKendrick www.zdnet.com Cloud, the third great shift in 50 years of computing, presents a golden opportunity for IT to get out in front and lead. Thought for the Day "Why do we never have time to do it right, but always have time to do it over?" — Anonymous

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  • Web Seminar - The Oracle Database Appliance: How to Sell a Unique Product!

    - by swalker
    Dear partner, You are exclusively invited to join us for a webcast, dedicated to Oracle’s EMEA Partners, on the Oracle Database Appliance value proposition, positioning and ecosystem – to help you capture new business and help your customers roll out their solutions fast, easily, safely and with maximum cost efficiency! Join us to learn about: ODA Benefits: Fast, Easy, Cost Efficient, Highly Reliable Feedback from early Customer Wins: What can we Learn? Objection Handling: Overcoming the most common customer questions Going beyond the Database: The ODA ECO System for applications, backup & more… When combined with your high-value services (e.g., migration, consolidation), the end result is a database system that you can use to grow the business in your existing accounts, or capture new business. Join us at the EMEA partner webcast hosted by Robert Van Espelo Cloud and Virtualization Leader, EMEA Business Development on Thursday, April 12, at 9:00am UK / 10:00am CET. The presentation will be given in English. To register for this webcast click here We look forward to talking to you on April 12! Best regards,Giuseppe Facchetti EMEA Partner Business Development Manager Oracle EMEA, Hardware Sales Paul LeonardEMEA Partner Marketing Manager Oracle EMEA, Systems Marketing

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  • Windows Embedded Compact 7

    - by Valter Minute
    This will be the official name of the new release of Windows CE. Windows Embedded Compact 7 is available as a public CTP and it already supports a wide range of CPUs and both the device emulator and VirtualPC emulated environments. So I’ll have to learn a new (and longer) name for my favorite OS… but I (and all my two readers!) will be able to test it as soon as the download from connect web site completes (I'm sorry for my readers, but you'll have to download it by yourselves). Here’s a link for the download (it's free but you’ll have to register on connect with a valid LiveId): https://connect.microsoft.com/windowsembeddedce Remember that this is still a beta (or “Community Technology Preview” if you speak marketing language) and so it’s better to not install it on your main development PC (or, at least, backup everything before installation) and that the features and performances you’ll get from this beta may not be the same ones of the final release of the OS. You can discover the new features of Windows Embedded Compact on the new “official” webpage on microsoft website: http://www.microsoft.com/windowsembedded/en-us/products/windowsce/compact7.mspx or on Olivier’s blog: http://blogs.msdn.com/b/obloch/archive/2010/06/01/windows-embedded-compact-7-announced-and-public-ctp-available.aspx I hope to be able to post some interesting content about Windows Embedded Compact 7 soon (and maybe be able to shorten it’s name in CE7 in my blog posts, when I'll ensure that both my readers are not worketing for Microsoft's marketing department …). Technorati Tags: "Windows Embedded Compact 7"

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  • Composing programs from small simple pieces: OOP vs Functional Programming

    - by Jay Godse
    I started programming when imperative programming languages such as C were virtually the only game in town for paid gigs. I'm not a computer scientist by training so I was only exposed to Assembler and Pascal in school, and not Lisp or Prolog. Over the 1990s, Object-Oriented Programming (OOP) became more popular because one of the marketing memes for OOP was that complex programs could be composed of loosely coupled but well-defined, well-tested, cohesive, and reusable classes and objects. And in many cases that is quite true. Once I learned object-oriented programming my C programs became better because I structured them more like classes and objects. In the last few years (2008-2014) I have programmed in Ruby, an OOP language. However, Ruby has many functional programming (FP) features such as lambdas and procs, which enable a different style of programming using recursion, currying, lazy evaluation and the like. (Through ignorance I am at a loss to explain why these techniques are so great). Very recently, I have written code to use methods from the Ruby Enumerable library, such as map(), reduce(), and select(). Apparently this is a functional style of programming. I have found that using these methods significantly reduce code volume, and make my code easier to debug. Upon reading more about FP, one of the marketing claims made by advocates is that FP enables developers to compose programs out of small well-defined, well-tested, and reusable functions, which leads to less buggy code, and low code volume. QUESTIONS: Is the composition of complex program by using FP techniques contradictory to or complementary to composition of a complex program by using OOP techniques? In which situations is OOP more effective, and when is FP more effective? Is it possible to use both techniques in the same complex program? Do the techniques overlap or contradict each other?

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  • Leading Analyst Firm Positions Oracle in Leaders Quadrant for Web Content Management

    - by Christie Flanagan
    Gartner, Inc. has named Oracle a Leader in its latest “Magic Quadrant for Web Content Management.” Gartner’s Magic Quadrants position vendors within a particular quadrant based on their completeness of vision and their ability to execute on that vision. According to Gartner, “WCM plays an increasingly important role in business performance. It has become the central point of coordination for initiatives involving the enterprise's online presence, and these initiatives have become more sophisticated and more important to enterprises' business strategies. Thus, WCM is key for organizations wishing to execute a strategy of OCO (online channel optimization) that embraces areas such as customer experience management, e-commerce, digital marketing, multichannel marketing and website consolidation.” Gartner continued, “Leaders should drive market transformation. Leaders have the highest combined scores for Ability to Execute and Completeness of Vision. They are doing well and are prepared for the future with a clear vision and a thorough appreciation of the broader context of OCO. They have strong channel partners, a presence in multiple regions, consistent financial performance, broad platform support and good customer support. In addition, they dominate in one or more technologies or vertical markets. Leaders are aware of the ecosystem in which their offerings need to fit. Leaders can: demonstrate enterprise deployments’ offer integration with other business applications and content repositories; provide a vertical-process or horizontal-solution focus.” Oracle WebCenter, the engagement platform powering exceptional experiences for customers, employees and partners, connects people and information by bringing together the most complete portfolio of portal, Web experience management, content, social, and collaboration technologies into a single integrated product suite. Oracle WebCenter also provides the foundation for Oracle Fusion Middleware and Oracle Fusion Applications to deliver a next-generation user experience.  To see the latest reports, webcasts and demonstrations about Oracle's web experience management solution, Oracle WebCenter Sites, please visit our Connected Customer Experience Resource Center.

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  • Hub Forum - Connecting Digital Influencers - Paris 10 & 11 Octobre 2013

    - by Louisa Aggoune
    ORACLE a sponsorisé la 4ème édition du HUB FORUM qui s'est déroulé à l'Espace Pierre Cardin. Les 10,11 oct 2013, plus de 1200 leaders du digital, de la communication, du marketing, de la publicité et de l'innovation se réunissaient pour 2 jours de Conférence lors de la 4ème édition du HUBFORUM Paris, organisé par le HUB Institute.C'est l'évènement qui rassemble les décideurs du monde du digital et leur propose de rencontrer les meilleurs experts en communication du moment mais aussi d’échanger autour des pratiques qui ont fait leurs preuves. Il offre une occasion exceptionnelle de parler du futur du marketing digital, des nouvelles technologies et des médias. Le HUB FORUM en chiffre c'est:- 18 580 mentions- 3 520 vues du live- 80 speakers- 1 200 participants Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";} A cette occasion, Pascal Hary - Directeur du Développement des Ventes eXperience Client & Social Europe, a animé une conférence sur le thème  #Social Trend 2014. Pour découvrir l'album photo: https://www.facebook.com/hubforum

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  • 100% Product Coverage in EBS CRM Communities

    - by Oracle_EBS
    Starting June 1st we are now providing 100% coverage for the entire Oracle CRM product line! To facilitate this growth we have made the following changes: Quoting, Telesales, Mobile Field Service and Lease and Finance Management have all been decommissioned and their content moved to their respective communities. Quoting and Telesales are now covered in the newly renamed Sales, Marketing & Common Apps community. Mobile Field Service is now covered in the Field Service Product Family community which used to be called Depot Repair. Lease and Finance Management is now under Contracts. The CRM Communities are an excellent channel for collaborating on issues that are not highly time sensitive or complex. Check with Oracle experts and Industry Peers as they can provide a clue or a nudge toward an answer or a confirmation on a workaround. Some of the best and brightest will be there to assist you. Check the News & Announcement regions for an updated list of covered products. Here are links to the current CRM communities. Service Install Base Contracts CRMO Field Service Product Family Sales, Marketing & Common Apps Trade Management Sales Compensation

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  • Apress Deal of the Day - 15/March/2011

    - by TATWORTH
    v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} Normal 0 false false false false EN-GB X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Today’s $10 (about £6.50) offer from Apress at http://www.apress.com/info/dailydeal is: Pro SQL Server 2008 Analytics: Delivering Sales and Marketing Dashboards Pro SQL Server 2008 Analytics provides everything you need to know to develop sophisticated and visually appealing sales and marketing dashboards using SQL Server 2008 and to integrate those dashboards with SharePoint, PerformancePoint, and other key Microsoft technologies. $49.99 | Published May 2009 | Brian Paulen

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  • Oracle Buys BigMachines - Adds Leading Configure, Price and Quote (CPQ) Cloud to the Oracle Cloud to Enable Smarter Selling

    - by Richard Lefebvre
    News Facts Oracle today announced that it has entered into an agreement to acquire BigMachines, a leading cloud-based Configure, Price and Quote (CPQ) solution provider. BigMachines’ CPQ Cloud accelerates the conversion of sales opportunities into revenue by automating the sales order process with guided selling, dynamic pricing, and an easy-to-use workflow approval process, accessible anywhere, on any device. Companies that use sales automation technology often rely on manual, cumbersome and disconnected processes to convert opportunities into orders. This creates errors, adds costs, delays revenue, and degrades the customer experience. BigMachines’ CPQ cloud extends sales automation to include the creation of an optimal quote, which enables sales personnel to easily configure and price complex products, select the best options, promotions and deal terms, and include up sell and renewals, all using automated workflows. In combination with Oracle’s enterprise-grade cloud solutions, including Marketing, Sales, Social, Commerce and Service Clouds, Oracle and BigMachines will create an end-to-end smarter selling cloud solution so sales personnel are more productive, customers are more satisfied, and companies grow revenue faster. More information on this announcement can be found at http://www.oracle.com/bigmachines Supporting Quotes “The fundamental goals of smarter selling are to provide sales teams with the information, access, and insights they need to maximize revenue opportunities and execute on all phases of the sales cycle,” said Thomas Kurian, Executive Vice President, Oracle Development. “By adding BigMachines’ CPQ Cloud to the Oracle Cloud, companies will be able to drive more revenue and increase customer satisfaction with a seamlessly integrated process across marketing and sales, pricing and quoting, and fulfillment and service.” “BigMachines has developed leading CPQ solutions that serve companies of all sizes across multiple industries,” said David Bonnette, BigMachines’ CEO. “Together with Oracle, we expect to provide a complete cloud solution to manage sales processes and deliver exceptional customer experiences.” Supporting Resources About Oracle and BigMachines General Presentation Customer and Partner Letter FAQ

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  • Google Analytics custom variables and how are they recorded?

    - by mrtsherman
    I have been asked to add GA custom variable tracking to my company's website. The company website uses server side includes, so making modifications to the tracking code happens identically everywhere. Maintenance is therefore a headache. Also, GA takes about twenty-four hours for custom variables to start showing up in reports and that makes troubleshooting a headache. So if you have custom variables // visitor level tracking, id = 12345 _gaq.push(['_setCustomVar', 1, 'id', '12345', 1]); // page level tracking, email = [email protected] _gaq.push(['_setCustomVar', 1, 'email', '[email protected]', 1]); The marketing people want the following out of this: User visits site and we record a unique id for them. Whenever they return this id will be used in GA. User signs up for our newsletter on page X and we record their email address. Whenever they return this email address is used in GA. Now a big problem for me is that I don't use GA and the marketing people don't use custom variables. So we don't actually know how this will work. Do I want Page, Session or Visitor level tracking? What happens because the same GA code is used on every page? If they visit the email sign up form and we record the email address, but then they go somewhere else where email is nonexistent will the value get 'overwritten.' Sorry for the long question, but there are a lot of unknowns for a GA noob.

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  • What would be your thoughts in this situation?

    - by craftsman
    Imagine there's a businessman who has a solid internet idea. He hires you as his first employee and pays you well (also offers you shares if product generates revenue). You code the product for more than a year. But the product is not properly marketed and left almost unused. You get frustrated by loneliness and working endlessly on an unused product. You start applying at different companies. You don't get response from anyone. After a month, you realize that things are beginning to change. The businessman has started to give more attention to the product. You have defined a solid marketing plan with him. Things are almost sure to work. Suddenly one day, you get a call from a big company you yearned to work for. They invite you for an interview. If you respond to the interview and get the job, you will lose the chance to earn something from your one year hard-work. If you don't respond, you will obviously miss the chance to work in the big company. If your marketing doesn't work as well (you will know it in a couple of months), you will probably not get a chance in the big company again. What would be your decision?

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