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  • How to go from Mainframe to the Cloud?

    - by Ruma Sanyal
    Running applications on IBM mainframes is expensive, complex, and hinders IT responsiveness. The high costs from frequent forced upgrades, long integration cycles, and complex operations infrastructures can only be alleviated by migrating away from a mainframe environment.  Further, data centers are planning for cloud enablement pinned on principles of operating at significantly lower cost, very low upfront investment, operating on commodity hardware and open, standards based systems, and decoupling of hardware, infrastructure software, and business applications. These operating principles are in direct contrast with the principles of operating businesses on mainframes. By utilizing technologies such as Oracle Tuxedo, Oracle Coherence, and Oracle GoldenGate, businesses are able to quickly and safely migrate away from their IBM mainframe environments. Further, running Oracle Tuxedo and Oracle Coherence on Oracle Exalogic, the first and only integrated cloud machine on the market, Oracle customers can not only run their applications on standards-based open systems, significantly cutting their time to market and costs, they can start their journey of cloud enabling their mainframe applications. Oracle Tuxedo re-hosting tools and techniques can provide automated migration coverage for more than 95% of mainframe application assets, at a fraction of the cost Oracle GoldenGate can migrate data from mainframe systems to open systems, eliminating risks associated with the data migration Oracle Coherence hosts transactional data in memory providing mainframe-like data performance and linear scalability Running Oracle software on top of Oracle Exalogic empowers customers to start their journey of cloud enabling their mainframe applications Join us in a series of events across the globe where you you'll learn how you can build your enterprise cloud and add tremendous value to your business. In addition, meet with Oracle experts and your peers to discuss best practices and see how successful organizations are lowering total cost of ownership and achieving rapid returns by moving to the cloud. Register for the Oracle Fusion Middleware Forum event in a city new you!

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  • Customer retention - why most companies have it wrong

    - by Michel Adar
    At least in the US market it is quite common for service companies to offer an initially discounted price to new customers. While this may attract new customers and robe customers from competitors, it is my argument that it is a bad strategy for the company. This strategy gives an incentive to change companies and a disincentive to stay with the company. From the point of view of the customer, after 6 months of being a customer the company rewards the loyalty by raising the price. A better strategy would be to reward customers for staying with the company. For example, by lowering the cost by 5% every year (compound discount so it does never get to zero). This is a very rational thing to do for the company. Acquiring new customers and setting up their service is expensive, new customers also tend to use more of the common resources like customer service channels. It is probably true for most companies that the cost of providing service to a customer of 10 years is lower than providing the same service in the first year of a customer's tenure. It is only logical to pass these savings to the customer. From the customer point of view, the competition would have to offer something very attractive, whether in terms of price or service, in order for the customer to switch. Such a policy would give an advantage to the first mover, but would probably force the competitors to follow suit. Overall, I would expect that this would reduce the mobility in the market, increase loyalty, increase the investment of companies in loyal customers and ultimately, increase competition for providing a better service. Competitors may even try to break the scheme by offering customers the porting of their tenure, but that would not work that well because it would disenchant existing customers and would be costly, assuming that it is costlier to serve a customer through installation and first year. What do you think? Is this better than using "save offers" to retain flip-floppers?

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  • Report from OpenWorld Shanghai

    - by jmorourke
    Oracle OpenWorld Shanghai 2013 was held July 22nd – 25th at the International Expo Center in Shanghai, China. The conference drew over 19,000 attendees from 44 countries. In addition, 580 CxOs attended the Executive Edge program, and 430+ partners attended the Oracle Partner Network Exchange. The conference included a number of sessions on Big Data, Business Analytics, Business Intelligence and Enterprise Performance Management delivered by Oracle, our partners and customers.  I had the pleasure to attend the conference and delivered three sessions focused on Oracle’s Hyperion Enterprise Performance Management (EPM) applications. Each of my sessions was well-attended, and in a few cases was standing room only, so there is clearly a lot of interest in the China market in EPM. The EPM and BI demo pods in the DemoGrounds at the conference also received a lot of traffic. In addition to the conference sessions I delivered, I had several meetings with customers and partners in Shanghai.These sessions and meetings I attended made clear the interest that customers in China have in improving their planning, management reporting, financial reporting, and profitability management processes. In fact, with the China Ministry of Finance now standardizing on XBRL for annual reporting across multiple agencies in China, there is a great opportunity here for our disclosure management application. One interesting finding is that the China market may not be ready for cloud-based applications as many companies are state-owned and have security concerns, so on-premise applications are likely to see continued demand.  For more information about the Oracle OpenWorld China 2013 conference, please check the web  site:  http://www.oracle.com/events/apac/cn/en/openworld/index.htmlAnd don’t forget, Oracle OpenWorld San Francisco 2013 is just around the corner in September of 2013. Please check the web site for registration and content information: http://www.oracle.com/openworld/index.html

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  • Mapping Your Customer Experience Journey

    - by Michael Hylton
    For those who attended today’s Oracle Customer Experience Summit keynote you heard from Brian Curran talk about the strategies and best practices to implement customer experience (CX) in your organization.  He spoke about how this evolving journey begins by understanding six steps to transform your business and put your customers front and center.  Here are those key six steps: What are the strategic business objectives in your company? What are your operational objectives and KPIs necessary to measure a CX project? Build an income statement and create “what if” scenarios and see how changes impact your business’ bottom line.  Explore what keeps you from getting to your own goals for your business. Define the business objectives and opportunities you want to meet? Understand the trends and accelerators in the market?  What factors are going on in the market affect that impact your business?  Social?  Mobile?  Cloud?  Just to name a few.  Many of these trends may signal a change in the way people think about your business. What approach will you take to solve these issues?  Understand who your customer is.  How do you need to adapt your business to build relevant, personalized customer experiences. What technologies can you implement to address CX?  Does technology help you solve your problem? A great way to begin your customer experience journey is a concept called journey mapping, one of the most powerful and deceptively simple tools for unlocking CX innovation at your organization. Here is where you can learn more about how you can bring this concept into your business to drive great customer experiences.

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  • Business Forces: SOA Adoption

    The only constant in today’s business environment is change. Businesses that continuously foresee change and adapt quickly will gain market share and increased growth. In our ever growing global business environment change is driven by data in regards to collecting, maintaining, verifying and distributing data.  Companies today are made and broken over data. Would anyone still use Google if they did not have one of the most accurate search indexes on the internet? No, because their value is in their data and the quality of their data. Due to the increasing focus on data, companies have been adopting new methodologies for gaining more control over their data while attempting to reduce the costs of maintaining it. In addition, companies are also trying to reduce the time it takes to analyze data in regards to various market forces to foresee changes prior to them actually occurring.   Benefits of Adopting SOA Services can be maintained separately from other services and applications so that a change in one service will only affect itself and client services or applications. The advent of services allows for system functionality to be distributed across a network or multiple networks. The costs associated with maintain business functionality is much higher in standard application development over SOA due to the fact that one Services can be maintained and shared to other applications instead of multiple instances of business functionality being duplicated via hard coding in to several applications. When multiple applications use a single service for a specific business function then the all of the data being processed will be consistent in terms of quality and accuracy through the applications. Disadvantages of Adopting SOA Increased initial costs and timelines are associated with SOA due to the fact that services need to be created as well as applications need to be modified to call the services In order for an SOA project to be successful the project must obtain company and management support in order to gain the proper exposure, funding, and attention. If SOA is new to a company they must also support the proper training in order for the project to be designed, and implemented correctly. References: Tews, R. (2007). Beyond IT: Exploring the Business Value of SOA. SOA Magazine Issue XI.

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  • Not All iPhone 5 and Galaxy SIII in Some Markets #UX #mobile #BBC #L10n

    - by ultan o'broin
    The BBC World Service provides news content to more people across the globe, and has launched a series of new apps tailored for Nokia devices, allowing mobile owners to receive news updates in 11 different languages. So, not everyone using an iPhone 5 or Samsung Galaxy SIII then? hardly surprising given one of these devices could cost you a large chunk of your annual income in some countries! The story is a reminder of taking into account local market requirements and using a toolkit to develop solutions for them. The article tells us The BBC World Service apps will feature content from the following BBC websites: BBC Arabic, BBC Brasil (in Portuguese), BBC Chinese, BBC Hindi, BBC Indonesia, BBC Mundo (in Spanish), BBC Russian, BBC Turkce, BBC Ukrainian, BBC Urdu and BBC Vietnamese. Users of the Chinese, Indonesian and Arabic apps will receive news content but will also be able to listen to radio bulletins.It’s a big move for the BBC, particularly as Nokia has sold more than 675 million Series 40 handsets to date. While the company’s smartphone sales dwindle, its feature phone business has continued to prop up its balance sheet. Ah, feature phones. Remember them? You should! Don't forget that Oracle Application Development Framework solution for feature phones too: Mobile Browser. So, don't ignore a huge market segment and opportunity to grow your business by disregarding feature phones when Oracle makes it easy  for you to develop mobile solutions for a full range of devices and users! Let's remind ourselves of the different mobile toolkit solutions offered by Oracle or coming soon that makes meeting the users of global content possible. Mobile Development with ADF Mobile (Oracle makes no contractual claims about development, release, and timing of future products.) All that said, check out where the next big markets for mobile apps is coming from in my post on Blogos: Where Will The Next 10 Million Apps Come From? BRIC to MIST.

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  • Should I use OpenGL or DX11 for my game?

    - by Sundareswaran Senthilvel
    I'm planning to write a game from scratch (a BIG Game, for commercial purpose). I'm aware that there are certain compute libraries like OpenCL, AMD APP SDK, C++ AMP as well as DirectCompute - both from MS (NOT interested in CUDA) are available in the market. I'm planning to write the game from the scratch, which includes the following engines... Physics Engine AI Engine Main Game Engine (... and if anything is missed). I'm aware that, there are some free physics engine libraries in the market. Not sure about free AI engine libraries. I'm bit confused in choosing between the OpenCL, AMD APP SDK, and C++ AMP libraries (as already mentioned i'm NOT interested in CUDA). I want my game to be published in Windows/Android/Mac OSX. It means it should be a cross-platform game. I will be having "one source code" that i'll compile for various platforms like Windows/Android/Mac OSX, and any others if i missed. Note: Since I'm NOT a Java guy, kindly do NOT suggest me the Java Language. For Graphics language should i use OpenGL or DirectX 11? I have heard that OpenGL runs on a single core, and not sure of DirectX 11. Between OpenGL and DirectX which one should i follow? or else, are there any other graphics language that i need to start with? I want to make use of the parallelism in GPU as well as CPU.

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  • Is Apple getting out of the general purpose development platform business?

    - by Charles E. Grant
    I've been doing general ANSI C/Console C++/Java/Web development on Mac hardware for about ten years. I make no claims of objective superiority over other platforms, it just satisfies my personal tastes. With the success of the iPhone and the related App store there was some speculation that Apple would get out of the general purpose computer market, and become a closed software ecosystem, focusing on consumer appliances. I pooh-poohed the speculation at the time, but this week Apple announced that a) they were opening an App store for the Mac, b) Java applications would not be eligible for the App store, c) the Apple JVM was being deprecated and might not be available for future releases of OS X. I'm not a Java developer per se, but I work in a research lab that occasionally writes Java applications, and also depends on tools written Java. This has the potential to be a huge pain in the butt for us. As of now, there is no other JVM for OS X that we can point our end users to. Soy Latte and OpenJDK might be appropriate for developers, but the complexity of the installation makes them inappropriate for end users. Eventually I expect Oracle/SUN will produce a replacement JVM for OS X. More worrisome to me is that Apple used to specifically advertise that it was an excellent platform for scientific development, because they supported all major language platforms. Is the deprecation of their JVM a sign that this market no longer interests them?

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  • What to do if you find a vulnerability in a competitor's site?

    - by user17610
    While working on a project for my company, I needed to build functionality that allows users to import/export data to/from our competitor's site. While doing this, I discovered a very serious security exploit that could, in short, perform any script on the competitor's website. My natural feeling is to report the issue to them in the spirit of good-will. Exploiting the issue to gain advantage crossed my mind, but I don't want to go down that path. So my question is, would you report a serious vulnerability to your direct competition, in order to help them? Or would you keep your mouth shut? Is there a better way of going about this, perhaps to gain at least some advantage from the fact that I'm helping them by reporting the issue? Update (Clarification): Thanks for all your feedback so far, I appreciate it. Would your answers change if I were to add that the competition in question is a behemoth in the market (hundreds of employees in several continents), and my company only started a few weeks ago (three employees)? It goes without saying, they most definitely will not remember us, and if anything, only realize that their site needs work (which is why we entered this market in the first place). I confess this is one of those moral vs. business toss-ups, but I appreciate all the advice.

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  • Oracle Transportation Management (Lead) Functional Consultant in Germany

    - by user769227
    My name is Giovanni and I lead the practice of OTM (Oracle Transportation Management) consultants in Western Europe. I currently have a role open for an OTM Lead Consultant to join my international team in Germany. Oracle Transportation Management is the leading TMS application software in the market, as confirmed by Gartner’s classification as LEADER of its TMS Magic Quadrant with the highest rating among vendors. The OTM Consulting practice is a team of OTM functional and technical specialists located across Europe whose broad objective is to assist companies in the implementation of their TMS solution based on OTM. These companies are leading Shippers of various industries and Logistic Service Providers. Key requirements for this role are: relevant experience with Supply Chain or Transportation Management in other consulting organizations or large enterprises, the drive to learn the leading TMS application software in today’s market and the interest to join a truly international team. We offer the opportunity to work for a leader of the IT Industry and assist international clients to realize their business transformation initiatives through innovation. If you have an entrepreneurial spirit, and are you looking for a work culture where innovation is the goal, hard work is expected, and creativity is rewarded then please visit this link for more information.

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  • ACT On' OVCA for Cloud Providers Program Launch Webcast: June 12, 2014 - 9am UKT / 10am CET / 11am EET

    - by Cinzia Mascanzoni
    Normal 0 false false false EN-US X-NONE X-NONE We invite you to join the OVCA for Cloud Providers ‘ACT On' program launch at 11am BST / 12noon CET on June 12. · More and more customers realize the value of shifting to a Converged IT Infrastructure, this is why IDC expects this market to grow 40% annually for the next 2 years. · The Oracle Virtual Compute Appliance (OVCA) with attached ZFS storage is the perfect answer to this market trend. By providing rapid application and cloud deployment, OVCA allows customers to cut capital expenditures by up to 50% and deploy key applications up to 7x faster. · For Partners, OVCA supports their journey to consolidation, virtualization and cloud, and allows them to sell higher value services to their customers. The objective of this webcast is to share with you the OVCA value proposition, help you identify the best target partners, and provide you with the Enablement and Demand Generation content and resources. To register and for further details click here /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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  • Windows W8, L8 and now H8

    - by raccoon_tim
    Windows 8 is having to endure with a lot of headwind at the moment. The weather forecast doesn’t appear to improve in the near future either with prominent game developers and publishers taking to the barricades accusing Microsoft of building a closed ecosystem. I am forced to side with this opinion as I too see services the likes of Steam as playing an important role in the gaming world, which just happens to be an industry that cannot be sidelined. What Microsoft is attempting to do is merge the PC and mobile markets. The Windows Marketplace is to be the only place where you can purchase Windows applications in the future starting now with Metro apps. This is what Apple, Google and Microsoft have been doing with mobile devices for some time now and it’s what we have all come to expect. The PC market is different, however. It has always been open, which has resulted in a diverse market allowing for third parties to build successful distribution and marketing networks. You could argue that Microsoft is just doing something that Steam has been doing for a long time now but the difference is that Microsoft would own both the marketplace AND that operating system, which would eventually give it dominance over the whole Windows application distribution network. Currently there is no real alternative to Windows in the PC gaming world but I would expect to see Mac OS and Linux getting more popular if Microsoft does not notice the signals coming from the gaming industry and choose to once again open up the markets on the PC.

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  • More Win 8 Education is Needed

    - by D'Arcy Lussier
    “My mail doesn’t work”. That’s what a colleague running Windows 8 said to me the day after he installed Windows 8 on his work laptop. “When I click my email, nothing comes up.” I took a look and realized what was going on – he was clicking the Windows 8 UI Mail app and assumed that this was somehow connected to his Outlook which was installed as a desktop app. And so highlights a major educational challenge that Windows 8 will encounter – millions of users used to one style of interface now being introduced to a new one that runs side-by-side with their desktop. At work we had an internal tech user group meeting, and we were showing new features of VS.NET 2012 and Windows 8. When we started talking about the difference between Windows 8 UI Apps (AKA Windows Store Apps), people started asking some good questions: - Can we share a codebase between desktop and Windows Store Apps? - What’s the difference between WinRT and .NET? - Why would we create a Windows Store App and not just a Desktop app? Of course, people are looking at this from a traditional desktop point of view and not a tablet platform, which is really the market that Windows Store Apps will shine on. Still, for developers who not only need to educate themselves but also educate their clients, we’re going to need a better understanding of Windows 8 to see it get real traction within the business/enterprise market. D

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  • Game Development

    - by Sundareswaran Senthilvel
    I'm planning to write a game from scratch (a BIG Game, for commercial purpose). I'm aware that there are certain compute libraries like OpenCL, AMD APP SDK, C++ AMP as well as DirectCompute - both from MS (NOT interested in CUDA) are available in the market. I'm planning to write the game from the scratch, which includes the following engines... 1.Physics Engine 2.AI Engine 3.Main Game Engine (... and if anything is missed). I'm aware that, there are some free physics engine libraries in the market. Not sure about free AI engine libraries. I'm bit confused in choosing between the OpenCL, AMD APP SDK, and C++ AMP libraries (as already mentioned i'm NOT interested in CUDA). I want my game to be published in Windows/Android/Mac OSX. It means it should be a cross-platform game. I will be having "one source code" that i'll compile for various platforms like Windows/Android/Mac OSX, and any others if i missed. Note: Since I'm NOT a Java guy, kindly do NOT suggest me the Java Language. For Graphics language should i use OpenGL or DirectX 11? I have heard that OpenGL runs on a single core, and not sure of DirectX 11. Between OpenGL and DirectX which one should i follow? or else, are there any other graphics language that i need to start with? I want to make use of the parallelism in GPU as well as CPU.

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  • Please Recommend CS Project books

    - by kunjaan
    Programming Collective Intelligence is an awesome way to get your feet wet in Machine learning. I am looking for similar books which has small but interesting programming projects. Do you have any recommendations? Edit: It need not be related to machine learning. It could be any programming project-based books. Thanks. Edit2: Collective Intelligence in Action is one more book that looks at some interesting CS stuffs. Do you guys have any similar recommendations?

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  • Is there a Telecommunications Reference Architecture?

    - by raul.goycoolea
    @font-face { font-family: "Arial"; }@font-face { font-family: "Courier New"; }@font-face { font-family: "Wingdings"; }@font-face { font-family: "Cambria"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm 0cm 0.0001pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraph, li.MsoListParagraph, div.MsoListParagraph { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpFirst, li.MsoListParagraphCxSpFirst, div.MsoListParagraphCxSpFirst { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpMiddle, li.MsoListParagraphCxSpMiddle, div.MsoListParagraphCxSpMiddle { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpLast, li.MsoListParagraphCxSpLast, div.MsoListParagraphCxSpLast { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }div.Section1 { page: Section1; }ol { margin-bottom: 0cm; }ul { margin-bottom: 0cm; } Abstract   Reference architecture provides needed architectural information that can be provided in advance to an enterprise to enable consistent architectural best practices. Enterprise Reference Architecture helps business owners to actualize their strategies, vision, objectives, and principles. It evaluates the IT systems, based on Reference Architecture goals, principles, and standards. It helps to reduce IT costs by increasing functionality, availability, scalability, etc. Telecom Reference Architecture provides customers with the flexibility to view bundled service bills online with the provision of multiple services. It provides real-time, flexible billing and charging systems, to handle complex promotions, discounts, and settlements with multiple parties. This paper attempts to describe the Reference Architecture for the Telecom Enterprises. It lays the foundation for a Telecom Reference Architecture by articulating the requirements, drivers, and pitfalls for telecom service providers. It describes generic reference architecture for telecom enterprises and moves on to explain how to achieve Enterprise Reference Architecture by using SOA.   Introduction   A Reference Architecture provides a methodology, set of practices, template, and standards based on a set of successful solutions implemented earlier. These solutions have been generalized and structured for the depiction of both a logical and a physical architecture, based on the harvesting of a set of patterns that describe observations in a number of successful implementations. It helps as a reference for the various architectures that an enterprise can implement to solve various problems. It can be used as the starting point or the point of comparisons for various departments/business entities of a company, or for the various companies for an enterprise. It provides multiple views for multiple stakeholders.   Major artifacts of the Enterprise Reference Architecture are methodologies, standards, metadata, documents, design patterns, etc.   Purpose of Reference Architecture   In most cases, architects spend a lot of time researching, investigating, defining, and re-arguing architectural decisions. It is like reinventing the wheel as their peers in other organizations or even the same organization have already spent a lot of time and effort defining their own architectural practices. This prevents an organization from learning from its own experiences and applying that knowledge for increased effectiveness.   Reference architecture provides missing architectural information that can be provided in advance to project team members to enable consistent architectural best practices.   Enterprise Reference Architecture helps an enterprise to achieve the following at the abstract level:   ·       Reference architecture is more of a communication channel to an enterprise ·       Helps the business owners to accommodate to their strategies, vision, objectives, and principles. ·       Evaluates the IT systems based on Reference Architecture Principles ·       Reduces IT spending through increasing functionality, availability, scalability, etc ·       A Real-time Integration Model helps to reduce the latency of the data updates Is used to define a single source of Information ·       Provides a clear view on how to manage information and security ·       Defines the policy around the data ownership, product boundaries, etc. ·       Helps with cost optimization across project and solution portfolios by eliminating unused or duplicate investments and assets ·       Has a shorter implementation time and cost   Once the reference architecture is in place, the set of architectural principles, standards, reference models, and best practices ensure that the aligned investments have the greatest possible likelihood of success in both the near term and the long term (TCO).     Common pitfalls for Telecom Service Providers   Telecom Reference Architecture serves as the first step towards maturity for a telecom service provider. During the course of our assignments/experiences with telecom players, we have come across the following observations – Some of these indicate a lack of maturity of the telecom service provider:   ·       In markets that are growing and not so mature, it has been observed that telcos have a significant amount of in-house or home-grown applications. In some of these markets, the growth has been so rapid that IT has been unable to cope with business demands. Telcos have shown a tendency to come up with workarounds in their IT applications so as to meet business needs. ·       Even for core functions like provisioning or mediation, some telcos have tried to manage with home-grown applications. ·       Most of the applications do not have the required scalability or maintainability to sustain growth in volumes or functionality. ·       Applications face interoperability issues with other applications in the operator's landscape. Integrating a new application or network element requires considerable effort on the part of the other applications. ·       Application boundaries are not clear, and functionality that is not in the initial scope of that application gets pushed onto it. This results in the development of the multiple, small applications without proper boundaries. ·       Usage of Legacy OSS/BSS systems, poor Integration across Multiple COTS Products and Internal Systems. Most of the Integrations are developed on ad-hoc basis and Point-to-Point Integration. ·       Redundancy of the business functions in different applications • Fragmented data across the different applications and no integrated view of the strategic data • Lot of performance Issues due to the usage of the complex integration across OSS and BSS systems   However, this is where the maturity of the telecom industry as a whole can be of help. The collaborative efforts of telcos to overcome some of these problems have resulted in bodies like the TM Forum. They have come up with frameworks for business processes, data, applications, and technology for telecom service providers. These could be a good starting point for telcos to clean up their enterprise landscape.   Industry Trends in Telecom Reference Architecture   Telecom reference architectures are evolving rapidly because telcos are facing business and IT challenges.   “The reality is that there probably is no killer application, no silver bullet that the telcos can latch onto to carry them into a 21st Century.... Instead, there are probably hundreds – perhaps thousands – of niche applications.... And the only way to find which of these works for you is to try out lots of them, ramp up the ones that work, and discontinue the ones that fail.” – Martin Creaner President & CTO TM Forum.   The following trends have been observed in telecom reference architecture:   ·       Transformation of business structures to align with customer requirements ·       Adoption of more Internet-like technical architectures. The Web 2.0 concept is increasingly being used. ·       Virtualization of the traditional operations support system (OSS) ·       Adoption of SOA to support development of IP-based services ·       Adoption of frameworks like Service Delivery Platforms (SDPs) and IP Multimedia Subsystem ·       (IMS) to enable seamless deployment of various services over fixed and mobile networks ·       Replacement of in-house, customized, and stove-piped OSS/BSS with standards-based COTS products ·       Compliance with industry standards and frameworks like eTOM, SID, and TAM to enable seamless integration with other standards-based products   Drivers of Reference Architecture   The drivers of the Reference Architecture are Reference Architecture Goals, Principles, and Enterprise Vision and Telecom Transformation. The details are depicted below diagram. @font-face { font-family: "Cambria"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm 0cm 0.0001pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoCaption, li.MsoCaption, div.MsoCaption { margin: 0cm 0cm 10pt; font-size: 9pt; font-family: "Times New Roman"; color: rgb(79, 129, 189); font-weight: bold; }div.Section1 { page: Section1; } Figure 1. Drivers for Reference Architecture @font-face { font-family: "Arial"; }@font-face { font-family: "Courier New"; }@font-face { font-family: "Wingdings"; }@font-face { font-family: "Cambria"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm 0cm 0.0001pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraph, li.MsoListParagraph, div.MsoListParagraph { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpFirst, li.MsoListParagraphCxSpFirst, div.MsoListParagraphCxSpFirst { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpMiddle, li.MsoListParagraphCxSpMiddle, div.MsoListParagraphCxSpMiddle { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpLast, li.MsoListParagraphCxSpLast, div.MsoListParagraphCxSpLast { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }div.Section1 { page: Section1; }ol { margin-bottom: 0cm; }ul { margin-bottom: 0cm; } Today’s telecom reference architectures should seamlessly integrate traditional legacy-based applications and transition to next-generation network technologies (e.g., IP multimedia subsystems). This has resulted in new requirements for flexible, real-time billing and OSS/BSS systems and implications on the service provider’s organizational requirements and structure.   Telecom reference architectures are today expected to:   ·       Integrate voice, messaging, email and other VAS over fixed and mobile networks, back end systems ·       Be able to provision multiple services and service bundles • Deliver converged voice, video and data services ·       Leverage the existing Network Infrastructure ·       Provide real-time, flexible billing and charging systems to handle complex promotions, discounts, and settlements with multiple parties. ·       Support charging of advanced data services such as VoIP, On-Demand, Services (e.g.  Video), IMS/SIP Services, Mobile Money, Content Services and IPTV. ·       Help in faster deployment of new services • Serve as an effective platform for collaboration between network IT and business organizations ·       Harness the potential of converging technology, networks, devices and content to develop multimedia services and solutions of ever-increasing sophistication on a single Internet Protocol (IP) ·       Ensure better service delivery and zero revenue leakage through real-time balance and credit management ·       Lower operating costs to drive profitability   Enterprise Reference Architecture   The Enterprise Reference Architecture (RA) fills the gap between the concepts and vocabulary defined by the reference model and the implementation. Reference architecture provides detailed architectural information in a common format such that solutions can be repeatedly designed and deployed in a consistent, high-quality, supportable fashion. This paper attempts to describe the Reference Architecture for the Telecom Application Usage and how to achieve the Enterprise Level Reference Architecture using SOA.   • Telecom Reference Architecture • Enterprise SOA based Reference Architecture   Telecom Reference Architecture   Tele Management Forum’s New Generation Operations Systems and Software (NGOSS) is an architectural framework for organizing, integrating, and implementing telecom systems. NGOSS is a component-based framework consisting of the following elements:   ·       The enhanced Telecom Operations Map (eTOM) is a business process framework. ·       The Shared Information Data (SID) model provides a comprehensive information framework that may be specialized for the needs of a particular organization. ·       The Telecom Application Map (TAM) is an application framework to depict the functional footprint of applications, relative to the horizontal processes within eTOM. ·       The Technology Neutral Architecture (TNA) is an integrated framework. TNA is an architecture that is sustainable through technology changes.   NGOSS Architecture Standards are:   ·       Centralized data ·       Loosely coupled distributed systems ·       Application components/re-use  ·       A technology-neutral system framework with technology specific implementations ·       Interoperability to service provider data/processes ·       Allows more re-use of business components across multiple business scenarios ·       Workflow automation   The traditional operator systems architecture consists of four layers,   ·       Business Support System (BSS) layer, with focus toward customers and business partners. Manages order, subscriber, pricing, rating, and billing information. ·       Operations Support System (OSS) layer, built around product, service, and resource inventories. ·       Networks layer – consists of Network elements and 3rd Party Systems. ·       Integration Layer – to maximize application communication and overall solution flexibility.   Reference architecture for telecom enterprises is depicted below. @font-face { font-family: "Arial"; }@font-face { font-family: "Courier New"; }@font-face { font-family: "Wingdings"; }@font-face { font-family: "Cambria"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm 0cm 0.0001pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoCaption, li.MsoCaption, div.MsoCaption { margin: 0cm 0cm 10pt; font-size: 9pt; font-family: "Times New Roman"; color: rgb(79, 129, 189); font-weight: bold; }p.MsoListParagraph, li.MsoListParagraph, div.MsoListParagraph { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpFirst, li.MsoListParagraphCxSpFirst, div.MsoListParagraphCxSpFirst { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpMiddle, li.MsoListParagraphCxSpMiddle, div.MsoListParagraphCxSpMiddle { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpLast, li.MsoListParagraphCxSpLast, div.MsoListParagraphCxSpLast { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }div.Section1 { page: Section1; }ol { margin-bottom: 0cm; }ul { margin-bottom: 0cm; } Figure 2. Telecom Reference Architecture   The major building blocks of any Telecom Service Provider architecture are as follows:   1. Customer Relationship Management   CRM encompasses the end-to-end lifecycle of the customer: customer initiation/acquisition, sales, ordering, and service activation, customer care and support, proactive campaigns, cross sell/up sell, and retention/loyalty.   CRM also includes the collection of customer information and its application to personalize, customize, and integrate delivery of service to a customer, as well as to identify opportunities for increasing the value of the customer to the enterprise.   The key functionalities related to Customer Relationship Management are   ·       Manage the end-to-end lifecycle of a customer request for products. ·       Create and manage customer profiles. ·       Manage all interactions with customers – inquiries, requests, and responses. ·       Provide updates to Billing and other south bound systems on customer/account related updates such as customer/ account creation, deletion, modification, request bills, final bill, duplicate bills, credit limits through Middleware. ·       Work with Order Management System, Product, and Service Management components within CRM. ·       Manage customer preferences – Involve all the touch points and channels to the customer, including contact center, retail stores, dealers, self service, and field service, as well as via any media (phone, face to face, web, mobile device, chat, email, SMS, mail, the customer's bill, etc.). ·       Support single interface for customer contact details, preferences, account details, offers, customer premise equipment, bill details, bill cycle details, and customer interactions.   CRM applications interact with customers through customer touch points like portals, point-of-sale terminals, interactive voice response systems, etc. The requests by customers are sent via fulfillment/provisioning to billing system for ordering processing.   2. Billing and Revenue Management   Billing and Revenue Management handles the collection of appropriate usage records and production of timely and accurate bills – for providing pre-bill usage information and billing to customers; for processing their payments; and for performing payment collections. In addition, it handles customer inquiries about bills, provides billing inquiry status, and is responsible for resolving billing problems to the customer's satisfaction in a timely manner. This process grouping also supports prepayment for services.   The key functionalities provided by these applications are   ·       To ensure that enterprise revenue is billed and invoices delivered appropriately to customers. ·       To manage customers’ billing accounts, process their payments, perform payment collections, and monitor the status of the account balance. ·       To ensure the timely and effective fulfillment of all customer bill inquiries and complaints. ·       Collect the usage records from mediation and ensure appropriate rating and discounting of all usage and pricing. ·       Support revenue sharing; split charging where usage is guided to an account different from the service consumer. ·       Support prepaid and post-paid rating. ·       Send notification on approach / exceeding the usage thresholds as enforced by the subscribed offer, and / or as setup by the customer. ·       Support prepaid, post paid, and hybrid (where some services are prepaid and the rest of the services post paid) customers and conversion from post paid to prepaid, and vice versa. ·       Support different billing function requirements like charge prorating, promotion, discount, adjustment, waiver, write-off, account receivable, GL Interface, late payment fee, credit control, dunning, account or service suspension, re-activation, expiry, termination, contract violation penalty, etc. ·       Initiate direct debit to collect payment against an invoice outstanding. ·       Send notification to Middleware on different events; for example, payment receipt, pre-suspension, threshold exceed, etc.   Billing systems typically get usage data from mediation systems for rating and billing. They get provisioning requests from order management systems and inquiries from CRM systems. Convergent and real-time billing systems can directly get usage details from network elements.   3. Mediation   Mediation systems transform/translate the Raw or Native Usage Data Records into a general format that is acceptable to billing for their rating purposes.   The following lists the high-level roles and responsibilities executed by the Mediation system in the end-to-end solution.   ·       Collect Usage Data Records from different data sources – like network elements, routers, servers – via different protocol and interfaces. ·       Process Usage Data Records – Mediation will process Usage Data Records as per the source format. ·       Validate Usage Data Records from each source. ·       Segregates Usage Data Records coming from each source to multiple, based on the segregation requirement of end Application. ·       Aggregates Usage Data Records based on the aggregation rule if any from different sources. ·       Consolidates multiple Usage Data Records from each source. ·       Delivers formatted Usage Data Records to different end application like Billing, Interconnect, Fraud Management, etc. ·       Generates audit trail for incoming Usage Data Records and keeps track of all the Usage Data Records at various stages of mediation process. ·       Checks duplicate Usage Data Records across files for a given time window.   4. Fulfillment   This area is responsible for providing customers with their requested products in a timely and correct manner. It translates the customer's business or personal need into a solution that can be delivered using the specific products in the enterprise's portfolio. This process informs the customers of the status of their purchase order, and ensures completion on time, as well as ensuring a delighted customer. These processes are responsible for accepting and issuing orders. They deal with pre-order feasibility determination, credit authorization, order issuance, order status and tracking, customer update on customer order activities, and customer notification on order completion. Order management and provisioning applications fall into this category.   The key functionalities provided by these applications are   ·       Issuing new customer orders, modifying open customer orders, or canceling open customer orders; ·       Verifying whether specific non-standard offerings sought by customers are feasible and supportable; ·       Checking the credit worthiness of customers as part of the customer order process; ·       Testing the completed offering to ensure it is working correctly; ·       Updating of the Customer Inventory Database to reflect that the specific product offering has been allocated, modified, or cancelled; ·       Assigning and tracking customer provisioning activities; ·       Managing customer provisioning jeopardy conditions; and ·       Reporting progress on customer orders and other processes to customer.   These applications typically get orders from CRM systems. They interact with network elements and billing systems for fulfillment of orders.   5. Enterprise Management   This process area includes those processes that manage enterprise-wide activities and needs, or have application within the enterprise as a whole. They encompass all business management processes that   ·       Are necessary to support the whole of the enterprise, including processes for financial management, legal management, regulatory management, process, cost, and quality management, etc.;   ·       Are responsible for setting corporate policies, strategies, and directions, and for providing guidelines and targets for the whole of the business, including strategy development and planning for areas, such as Enterprise Architecture, that are integral to the direction and development of the business;   ·       Occur throughout the enterprise, including processes for project management, performance assessments, cost assessments, etc.     (i) Enterprise Risk Management:   Enterprise Risk Management focuses on assuring that risks and threats to the enterprise value and/or reputation are identified, and appropriate controls are in place to minimize or eliminate the identified risks. The identified risks may be physical or logical/virtual. Successful risk management ensures that the enterprise can support its mission critical operations, processes, applications, and communications in the face of serious incidents such as security threats/violations and fraud attempts. Two key areas covered in Risk Management by telecom operators are:   ·       Revenue Assurance: Revenue assurance system will be responsible for identifying revenue loss scenarios across components/systems, and will help in rectifying the problems. The following lists the high-level roles and responsibilities executed by the Revenue Assurance system in the end-to-end solution. o   Identify all usage information dropped when networks are being upgraded. o   Interconnect bill verification. o   Identify where services are routinely provisioned but never billed. o   Identify poor sales policies that are intensifying collections problems. o   Find leakage where usage is sent to error bucket and never billed for. o   Find leakage where field service, CRM, and network build-out are not optimized.   ·       Fraud Management: Involves collecting data from different systems to identify abnormalities in traffic patterns, usage patterns, and subscription patterns to report suspicious activity that might suggest fraudulent usage of resources, resulting in revenue losses to the operator.   The key roles and responsibilities of the system component are as follows:   o   Fraud management system will capture and monitor high usage (over a certain threshold) in terms of duration, value, and number of calls for each subscriber. The threshold for each subscriber is decided by the system and fixed automatically. o   Fraud management will be able to detect the unauthorized access to services for certain subscribers. These subscribers may have been provided unauthorized services by employees. The component will raise the alert to the operator the very first time of such illegal calls or calls which are not billed. o   The solution will be to have an alarm management system that will deliver alarms to the operator/provider whenever it detects a fraud, thus minimizing fraud by catching it the first time it occurs. o   The Fraud Management system will be capable of interfacing with switches, mediation systems, and billing systems   (ii) Knowledge Management   This process focuses on knowledge management, technology research within the enterprise, and the evaluation of potential technology acquisitions.   Key responsibilities of knowledge base management are to   ·       Maintain knowledge base – Creation and updating of knowledge base on ongoing basis. ·       Search knowledge base – Search of knowledge base on keywords or category browse ·       Maintain metadata – Management of metadata on knowledge base to ensure effective management and search. ·       Run report generator. ·       Provide content – Add content to the knowledge base, e.g., user guides, operational manual, etc.   (iii) Document Management   It focuses on maintaining a repository of all electronic documents or images of paper documents relevant to the enterprise using a system.   (iv) Data Management   It manages data as a valuable resource for any enterprise. For telecom enterprises, the typical areas covered are Master Data Management, Data Warehousing, and Business Intelligence. It is also responsible for data governance, security, quality, and database management.   Key responsibilities of Data Management are   ·       Using ETL, extract the data from CRM, Billing, web content, ERP, campaign management, financial, network operations, asset management info, customer contact data, customer measures, benchmarks, process data, e.g., process inputs, outputs, and measures, into Enterprise Data Warehouse. ·       Management of data traceability with source, data related business rules/decisions, data quality, data cleansing data reconciliation, competitors data – storage for all the enterprise data (customer profiles, products, offers, revenues, etc.) ·       Get online update through night time replication or physical backup process at regular frequency. ·       Provide the data access to business intelligence and other systems for their analysis, report generation, and use.   (v) Business Intelligence   It uses the Enterprise Data to provide the various analysis and reports that contain prospects and analytics for customer retention, acquisition of new customers due to the offers, and SLAs. It will generate right and optimized plans – bolt-ons for the customers.   The following lists the high-level roles and responsibilities executed by the Business Intelligence system at the Enterprise Level:   ·       It will do Pattern analysis and reports problem. ·       It will do Data Analysis – Statistical analysis, data profiling, affinity analysis of data, customer segment wise usage patterns on offers, products, service and revenue generation against services and customer segments. ·       It will do Performance (business, system, and forecast) analysis, churn propensity, response time, and SLAs analysis. ·       It will support for online and offline analysis, and report drill down capability. ·       It will collect, store, and report various SLA data. ·       It will provide the necessary intelligence for marketing and working on campaigns, etc., with cost benefit analysis and predictions.   It will advise on customer promotions with additional services based on loyalty and credit history of customer   ·       It will Interface with Enterprise Data Management system for data to run reports and analysis tasks. It will interface with the campaign schedules, based on historical success evidence.   (vi) Stakeholder and External Relations Management   It manages the enterprise's relationship with stakeholders and outside entities. Stakeholders include shareholders, employee organizations, etc. Outside entities include regulators, local community, and unions. Some of the processes within this grouping are Shareholder Relations, External Affairs, Labor Relations, and Public Relations.   (vii) Enterprise Resource Planning   It is used to manage internal and external resources, including tangible assets, financial resources, materials, and human resources. Its purpose is to facilitate the flow of information between all business functions inside the boundaries of the enterprise and manage the connections to outside stakeholders. ERP systems consolidate all business operations into a uniform and enterprise wide system environment.   The key roles and responsibilities for Enterprise System are given below:   ·        It will handle responsibilities such as core accounting, financial, and management reporting. ·       It will interface with CRM for capturing customer account and details. ·       It will interface with billing to capture the billing revenue and other financial data. ·       It will be responsible for executing the dunning process. Billing will send the required feed to ERP for execution of dunning. ·       It will interface with the CRM and Billing through batch interfaces. Enterprise management systems are like horizontals in the enterprise and typically interact with all major telecom systems. E.g., an ERP system interacts with CRM, Fulfillment, and Billing systems for different kinds of data exchanges.   6. External Interfaces/Touch Points   The typical external parties are customers, suppliers/partners, employees, shareholders, and other stakeholders. External interactions from/to a Service Provider to other parties can be achieved by a variety of mechanisms, including:   ·       Exchange of emails or faxes ·       Call Centers ·       Web Portals ·       Business-to-Business (B2B) automated transactions   These applications provide an Internet technology driven interface to external parties to undertake a variety of business functions directly for themselves. These can provide fully or partially automated service to external parties through various touch points.   Typical characteristics of these touch points are   ·       Pre-integrated self-service system, including stand-alone web framework or integration front end with a portal engine ·       Self services layer exposing atomic web services/APIs for reuse by multiple systems across the architectural environment ·       Portlets driven connectivity exposing data and services interoperability through a portal engine or web application   These touch points mostly interact with the CRM systems for requests, inquiries, and responses.   7. Middleware   The component will be primarily responsible for integrating the different systems components under a common platform. It should provide a Standards-Based Platform for building Service Oriented Architecture and Composite Applications. The following lists the high-level roles and responsibilities executed by the Middleware component in the end-to-end solution.   ·       As an integration framework, covering to and fro interfaces ·       Provide a web service framework with service registry. ·       Support SOA framework with SOA service registry. ·       Each of the interfaces from / to Middleware to other components would handle data transformation, translation, and mapping of data points. ·       Receive data from the caller / activate and/or forward the data to the recipient system in XML format. ·       Use standard XML for data exchange. ·       Provide the response back to the service/call initiator. ·       Provide a tracking until the response completion. ·       Keep a store transitional data against each call/transaction. ·       Interface through Middleware to get any information that is possible and allowed from the existing systems to enterprise systems; e.g., customer profile and customer history, etc. ·       Provide the data in a common unified format to the SOA calls across systems, and follow the Enterprise Architecture directive. ·       Provide an audit trail for all transactions being handled by the component.   8. Network Elements   The term Network Element means a facility or equipment used in the provision of a telecommunications service. Such terms also includes features, functions, and capabilities that are provided by means of such facility or equipment, including subscriber numbers, databases, signaling systems, and information sufficient for billing and collection or used in the transmission, routing, or other provision of a telecommunications service.   Typical network elements in a GSM network are Home Location Register (HLR), Intelligent Network (IN), Mobile Switching Center (MSC), SMS Center (SMSC), and network elements for other value added services like Push-to-talk (PTT), Ring Back Tone (RBT), etc.   Network elements are invoked when subscribers use their telecom devices for any kind of usage. These elements generate usage data and pass it on to downstream systems like mediation and billing system for rating and billing. They also integrate with provisioning systems for order/service fulfillment.   9. 3rd Party Applications   3rd Party systems are applications like content providers, payment gateways, point of sale terminals, and databases/applications maintained by the Government.   Depending on applicability and the type of functionality provided by 3rd party applications, the integration with different telecom systems like CRM, provisioning, and billing will be done.   10. Service Delivery Platform   A service delivery platform (SDP) provides the architecture for the rapid deployment, provisioning, execution, management, and billing of value added telecom services. SDPs are based on the concept of SOA and layered architecture. They support the delivery of voice, data services, and content in network and device-independent fashion. They allow application developers to aggregate network capabilities, services, and sources of content. SDPs typically contain layers for web services exposure, service application development, and network abstraction.   SOA Reference Architecture   SOA concept is based on the principle of developing reusable business service and building applications by composing those services, instead of building monolithic applications in silos. It’s about bridging the gap between business and IT through a set of business-aligned IT services, using a set of design principles, patterns, and techniques.   In an SOA, resources are made available to participants in a value net, enterprise, line of business (typically spanning multiple applications within an enterprise or across multiple enterprises). It consists of a set of business-aligned IT services that collectively fulfill an organization’s business processes and goals. We can choreograph these services into composite applications and invoke them through standard protocols. SOA, apart from agility and reusability, enables:   ·       The business to specify processes as orchestrations of reusable services ·       Technology agnostic business design, with technology hidden behind service interface ·       A contractual-like interaction between business and IT, based on service SLAs ·       Accountability and governance, better aligned to business services ·       Applications interconnections untangling by allowing access only through service interfaces, reducing the daunting side effects of change ·       Reduced pressure to replace legacy and extended lifetime for legacy applications, through encapsulation in services   ·       A Cloud Computing paradigm, using web services technologies, that makes possible service outsourcing on an on-demand, utility-like, pay-per-usage basis   The following section represents the Reference Architecture of logical view for the Telecom Solution. The new custom built application needs to align with this logical architecture in the long run to achieve EA benefits.   Packaged implementation applications, such as ERP billing applications, need to expose their functions as service providers (as other applications consume) and interact with other applications as service consumers.   COT applications need to expose services through wrappers such as adapters to utilize existing resources and at the same time achieve Enterprise Architecture goal and objectives.   The following are the various layers for Enterprise level deployment of SOA. This diagram captures the abstract view of Enterprise SOA layers and important components of each layer. Layered architecture means decomposition of services such that most interactions occur between adjacent layers. However, there is no strict rule that top layers should not directly communicate with bottom layers.   The diagram below represents the important logical pieces that would result from overall SOA transformation. @font-face { font-family: "Arial"; }@font-face { font-family: "Courier New"; }@font-face { font-family: "Wingdings"; }@font-face { font-family: "Cambria"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm 0cm 0.0001pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoCaption, li.MsoCaption, div.MsoCaption { margin: 0cm 0cm 10pt; font-size: 9pt; font-family: "Times New Roman"; color: rgb(79, 129, 189); font-weight: bold; }p.MsoListParagraph, li.MsoListParagraph, div.MsoListParagraph { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpFirst, li.MsoListParagraphCxSpFirst, div.MsoListParagraphCxSpFirst { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpMiddle, li.MsoListParagraphCxSpMiddle, div.MsoListParagraphCxSpMiddle { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpLast, li.MsoListParagraphCxSpLast, div.MsoListParagraphCxSpLast { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }div.Section1 { page: Section1; }ol { margin-bottom: 0cm; }ul { margin-bottom: 0cm; } Figure 3. Enterprise SOA Reference Architecture 1.          Operational System Layer: This layer consists of all packaged applications like CRM, ERP, custom built applications, COTS based applications like Billing, Revenue Management, Fulfilment, and the Enterprise databases that are essential and contribute directly or indirectly to the Enterprise OSS/BSS Transformation.   ERP holds the data of Asset Lifecycle Management, Supply Chain, and Advanced Procurement and Human Capital Management, etc.   CRM holds the data related to Order, Sales, and Marketing, Customer Care, Partner Relationship Management, Loyalty, etc.   Content Management handles Enterprise Search and Query. Billing application consists of the following components:   ·       Collections Management, Customer Billing Management, Invoices, Real-Time Rating, Discounting, and Applying of Charges ·       Enterprise databases will hold both the application and service data, whether structured or unstructured.   MDM - Master data majorly consists of Customer, Order, Product, and Service Data.     2.          Enterprise Component Layer:   This layer consists of the Application Services and Common Services that are responsible for realizing the functionality and maintaining the QoS of the exposed services. This layer uses container-based technologies such as application servers to implement the components, workload management, high availability, and load balancing.   Application Services: This Service Layer enables application, technology, and database abstraction so that the complex accessing logic is hidden from the other service layers. This is a basic service layer, which exposes application functionalities and data as reusable services. The three types of the Application access services are:   ·       Application Access Service: This Service Layer exposes application level functionalities as a reusable service between BSS to BSS and BSS to OSS integration. This layer is enabled using disparate technology such as Web Service, Integration Servers, and Adaptors, etc.   ·       Data Access Service: This Service Layer exposes application data services as a reusable reference data service. This is done via direct interaction with application data. and provides the federated query.   ·       Network Access Service: This Service Layer exposes provisioning layer as a reusable service from OSS to OSS integration. This integration service emphasizes the need for high performance, stateless process flows, and distributed design.   Common Services encompasses management of structured, semi-structured, and unstructured data such as information services, portal services, interaction services, infrastructure services, and security services, etc.   3.          Integration Layer:   This consists of service infrastructure components like service bus, service gateway for partner integration, service registry, service repository, and BPEL processor. Service bus will carry the service invocation payloads/messages between consumers and providers. The other important functions expected from it are itinerary based routing, distributed caching of routing information, transformations, and all qualities of service for messaging-like reliability, scalability, and availability, etc. Service registry will hold all contracts (wsdl) of services, and it helps developers to locate or discover service during design time or runtime.   • BPEL processor would be useful in orchestrating the services to compose a complex business scenario or process. • Workflow and business rules management are also required to support manual triggering of certain activities within business process. based on the rules setup and also the state machine information. Application, data, and service mediation layer typically forms the overall composite application development framework or SOA Framework.   4.          Business Process Layer: These are typically the intermediate services layer and represent Shared Business Process Services. At Enterprise Level, these services are from Customer Management, Order Management, Billing, Finance, and Asset Management application domains.   5.          Access Layer: This layer consists of portals for Enterprise and provides a single view of Enterprise information management and dashboard services.   6.          Channel Layer: This consists of various devices; applications that form part of extended enterprise; browsers through which users access the applications.   7.          Client Layer: This designates the different types of users accessing the enterprise applications. The type of user typically would be an important factor in determining the level of access to applications.   8.          Vertical pieces like management, monitoring, security, and development cut across all horizontal layers Management and monitoring involves all aspects of SOA-like services, SLAs, and other QoS lifecycle processes for both applications and services surrounding SOA governance.     9.          EA Governance, Reference Architecture, Roadmap, Principles, and Best Practices:   EA Governance is important in terms of providing the overall direction to SOA implementation within the enterprise. This involves board-level involvement, in addition to business and IT executives. At a high level, this involves managing the SOA projects implementation, managing SOA infrastructure, and controlling the entire effort through all fine-tuned IT processes in accordance with COBIT (Control Objectives for Information Technology).   Devising tools and techniques to promote reuse culture, and the SOA way of doing things needs competency centers to be established in addition to training the workforce to take up new roles that are suited to SOA journey.   Conclusions   Reference Architectures can serve as the basis for disparate architecture efforts throughout the organization, even if they use different tools and technologies. Reference architectures provide best practices and approaches in the independent way a vendor deals with technology and standards. Reference Architectures model the abstract architectural elements for an enterprise independent of the technologies, protocols, and products that are used to implement an SOA. Telecom enterprises today are facing significant business and technology challenges due to growing competition, a multitude of services, and convergence. Adopting architectural best practices could go a long way in meeting these challenges. The use of SOA-based architecture for communication to each of the external systems like Billing, CRM, etc., in OSS/BSS system has made the architecture very loosely coupled, with greater flexibility. Any change in the external systems would be absorbed at the Integration Layer without affecting the rest of the ecosystem. The use of a Business Process Management (BPM) tool makes the management and maintenance of the business processes easy, with better performance in terms of lead time, quality, and cost. Since the Architecture is based on standards, it will lower the cost of deploying and managing OSS/BSS applications over their lifecycles.

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  • Oracle Enterprise Manager 11g Application Management Suite for Oracle E-Business Suite Now Available

    - by chung.wu
    Oracle Enterprise Manager 11g Application Management Suite for Oracle E-Business Suite is now available. The management suite combines features that were available in the standalone Application Management Pack for Oracle E-Business Suite and Application Change Management Pack for Oracle E-Business Suite with Oracle's market leading real user monitoring and configuration management capabilities to provide the most complete solution for managing E-Business Suite applications. The features that were available in the standalone management packs are now packaged into Oracle E-Business Suite Plug-in 4.0, which is now fully certified with Oracle Enterprise Manager 11g Grid Control. This latest plug-in extends Grid Control with E-Business Suite specific management capabilities and features enhanced change management support. In addition, this latest release of Application Management Suite for Oracle E-Business Suite also includes numerous real user monitoring improvements. General Enhancements This new release of Application Management Suite for Oracle E-Business Suite offers the following key capabilities: Oracle Enterprise Manager 11g Grid Control Support: All components of the management suite are certified with Oracle Enterprise Manager 11g Grid Control. Built-in Diagnostic Ability: This release has numerous major enhancements that provide the necessary intelligence to determine if the product has been installed and configured correctly. There are diagnostics for Discovery, Cloning, and User Monitoring that will validate if the appropriate patches, privileges, setups, and profile options have been configured. This feature improves the setup and configuration time to be up and operational. Lifecycle Automation Enhancements Application Management Suite for Oracle E-Business Suite provides a centralized view to monitor and orchestrate changes (both functional and technical) across multiple Oracle E-Business Suite systems. In this latest release, it provides even more control and flexibility in managing Oracle E-Business Suite changes.Change Management: Built-in Diagnostic Ability: This latest release has numerous major enhancements that provide the necessary intelligence to determine if the product has been installed and configured correctly. There are diagnostics for Customization Manager, Patch Manager, and Setup Manager that will validate if the appropriate patches, privileges, setups, and profile options have been configured. Enhancing the setup time and configuration time to be up and operational. Customization Manager: Multi-Node Custom Application Registration: This feature automates the process of registering and validating custom products/applications on every node in a multi-node EBS system. Public/Private File Source Mappings and E-Business Suite Mappings: File Source Mappings & E-Business Suite Mappings can be created and marked as public or private. Only the creator/owner can define/edit his/her own mappings. Users can use public mappings, but cannot edit or change settings. Test Checkout Command for Versions: This feature allows you to test/verify checkout commands at the version level within the File Source Mapping page. Prerequisite Patch Validation: You can specify prerequisite patches for Customization packages and for Release 12 Oracle E-Business Suite packages. Destination Path Population: You can now automatically populate the Destination Path for common file types during package construction. OAF File Type Support: Ability to package Oracle Application Framework (OAF) customizations and deploy them across multiple Oracle E-Business Suite instances. Extended PLL Support: Ability to distinguish between different types of PLLs (that is, Report and Forms PLL files). Providing better granularity when managing PLL objects. Enhanced Standard Checker: Provides greater and more comprehensive list of coding standards that are verified during the package build process (for example, File Driver exceptions, Java checks, XML checks, SQL checks, etc.) HTML Package Readme: The package Readme is in HTML format and includes the file listing. Advanced Package Search Capabilities: The ability to utilize more criteria within the advanced search package (that is, Public, Last Updated by, Files Source Mapping, and E-Business Suite Mapping). Enhanced Package Build Notifications: More detailed information on the results of a package build process. Better, more detailed troubleshooting guidance in the event of build failures. Patch Manager:Staged Patches: Ability to run Patch Manager with no external internet access. Customer can download Oracle E-Business Suite patches into a shared location for Patch Manager to access and apply. Supports highly secured production environments that prohibit external internet connections. Support for Superseded Patches: Automatic check for superseded patches. Allows users to easily add superseded patches into the Patch Run. More comprehensive and correct Patch Runs. Removes many manual and laborious tasks, frees up Apps DBAs for higher value-added tasks. Automatic Primary Node Identification: Users can now specify which is the "primary node" (that is, which node hosts the Shared APPL_TOP) during the Patch Run interview process, available for Release 12 only. Setup Manager:Preview Extract Results: Ability to execute an extract in "proof mode", and examine the query results, to determine accuracy. Used in conjunction with the "where" clause in Advanced Filtering. This feature can provide better and more accurate fine tuning of extracts. Use Uploaded Extracts in New Projects: Ability to incorporate uploaded extracts in new projects via new LOV fields in package construction. Leverages the Setup Manager repository to access extracts that have been uploaded. Allows customer to reuse uploaded extracts to provision new instances. Re-use Existing (that is, historical) Extracts in New Projects: Ability to incorporate existing extracts in new projects via new LOV fields in package construction. Leverages the Setup Manager repository to access point-in-time extracts (snapshots) of configuration data. Allows customer to reuse existing extracts to provision new instances. Allows comparative historical reporting of identical APIs, executed at different times. Support for BR100 formats: Setup Manager can now automatically produce reports in the BR100 format. Native support for industry standard formats. Concurrent Manager API Support: General Foundation now provides an API for management of "Concurrent Manager" configuration data. Ability to migrate Concurrent Managers from one instance to another. Complete the setup once and never again; no need to redefine the Concurrent Managers. User Experience Management Enhancements Application Management Suite for Oracle E-Business Suite includes comprehensive capabilities for user experience management, supporting both real user and synthetic transaction based user monitoring techniques. This latest release of the management suite include numerous improvements in real user monitoring support. KPI Reporting: Configurable decimal precision for reporting of KPI and SLA values. By default, this is two decimal places. KPI numerator and denominator information. It is now possible to view KPI numerator and denominator information, and to have it available for export. Content Messages Processing: The application content message facility has been extended to distinguish between notifications and errors. In addition, it is now possible to specify matching rules that can be used to refine a selected content message specification. Note this is only available for XPath-based (not literal) message contents. Data Export: The Enriched data export facility has been significantly enhanced to provide improved performance and accessibility. Data is no longer stored within XML-based files, but is now stored within the Reporter database. However, it is possible to configure an alternative database for its storage. Access to the export data is through SQL. With this enhancement, it is now more easy than ever to use tools such as Oracle Business Intelligence Enterprise Edition to analyze correlated data collected from real user monitoring and business data sources. SNMP Traps for System Events: Previously, the SNMP notification facility was only available for KPI alerting. It has now been extended to support the generation of SNMP traps for system events, to provide external health monitoring of the RUEI system processes. Performance Improvements: Enhanced dashboard performance. The dashboard facility has been enhanced to support the parallel loading of items. In the case of dashboards containing large numbers of items, this can result in a significant performance improvement. Initial period selection within Data Browser and reports. The User Preferences facility has been extended to allow you to specify the initial period selection when first entering the Data Browser or reports facility. The default is the last hour. Performance improvement when querying the all sessions group. Technical Prerequisites, Download and Installation Instructions The Linux version of the plug-in is available for immediate download from Oracle Technology Network or Oracle eDelivery. For specific information regarding technical prerequisites, product download and installation, please refer to My Oracle Support note 1224313.1. The following certifications are in progress: * Oracle Solaris on SPARC (64-bit) (9, 10) * HP-UX Itanium (11.23, 11.31) * HP-UX PA-RISC (64-bit) (11.23, 11.31) * IBM AIX on Power Systems (64-bit) (5.3, 6.1)

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  • SQL SERVER – Developer Training Kit for SQL Server 2012

    - by pinaldave
    Developer Training Kit is my favorite part of any product. The reason behind is very simple because it give the single resource which gives complete overview of the product in nutshell. A developer can learn from many places – books, webcasts, tutorials, blogs, etc. However, I have found that developer training kits are the best starting point for any product. Start with them first, see what are the new features as well what is the new message a product is coming up with. Once it is learned the very next step should be to identify the right learning material to explore the preferred topic. The SQL Server 2012 Developer Training Kit includes technical content including labs, demos and presentations designed to help you learn how to develop SQL Server 2012 database and BI solutions. New and updated content will be released periodically and can be downloaded on-demand using the Web Installer. Download SQL Server 2012 Developer Training Kit Web Installer. This training kit was available earlier this year but it is never late to explore it if you have not referred it earlier. Additionally, if you do not want to download complete kit all together I suggest you refer to Wiki here. This wiki contains all the same presentations and demo notes which web installer contains. Refer to SQL Server 2012 Developer Training Kit Wiki Wiki contains following module and details about Hands On Labs Module 1: Introduction to SQL Server 2012 Module 2: Introduction to SQL Server 2012 AlwaysOn Module 3: Exploring and Managing SQL Server 2012 Database Engine Improvements Module 4: SQL Server 2012 Database Server Programmability Module 5: SQL Server 2012 Application Development Module 6: SQL Server 2012 Enterprise Information Management Module 7: SQL Server 2012 Business Intelligence Hands-On Labs: SQL Server 2012 Database Engine Hands-On Labs: Visual Studio 2010 and .NET 4.0 Hands-On Labs: SQL Server 2012 Enterprise Information Management Hands-On Labs: SQL Server 2012 Business Intelligence Hands-On LabsHands-On Labs: Windows Azure and SQL Azure As I said, if you have not downloaded this so far, it is never late to explore it. Trust me you will atleast learn one thing if you just explore the content. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: Developer Training, PostADay, SQL, SQL Authority, SQL Documentation, SQL Download, SQL Query, SQL Server, SQL Tips and Tricks, SQLAuthority News, T SQL, Technology

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  • Introducing SQL Server 2008 and 2008 R2 Integration Services

    The latest release of SSIS strengthens its position as one of the primary foundations of Business Intelligence, delivering a powerful framework for solutions that combine data from disparate sources, facilitating its analysis and reporting. Join Marcin Policht as he reviews its general characteristics.

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  • Mark Hurd and Balaji Yelamanchili present Oracle’s Business Analytics Strategy

    - by swalker
    Join Mark Hurd and Balaji Yelamanchili as they unveil the latest advances in Oracle’s strategy for placing analytics into the hands of every decision-makers—so that they can see more, think smarter, and act faster. Wednesday, April 4, 2012 at 1.0 pm UK BST / 2.0 pm CET Register HERE today for this online event Agenda Keynote: Oracle’s Business Analytics StrategyMark Hurd, President, Oracle, and Balaji Yelamanchili, Senior Vice President, Analytics and Performance Management, Oracle Plus Breakout Sessions: Achieving Predictable Performance with Oracle Hyperion Enterprise Performance Managemen Explore All Relevant Data—Introducing Oracle Endeca Information Discovery Run Your Business Faster and Smarter with Oracle Business Intelligence Applications on Oracle Exalytics In-Memory Machine Analyzing and Deciding with Big Data

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  • The SQL Server Reporting Services SDK for PHP Debuts

    - by The Official Microsoft IIS Site
    Microsoft has just released the SQL Server Reporting Services SDK for PHP, which enables PHP developers to easily create reports and integrate them in their web applications. The SDK offers a simple Application Programming Interface to interoperate with SQL Server Reporting Services, Microsoft's Reporting and Business Intelligence solution. Developers will be able to use the SDK to perform common operations like listing reports in PHP applications, providing custom report parameters from a PHP...(read more)

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  • Cost justification for buying a 32GB superfast Alienware M18x with a price tag of around £5K ($10K)

    - by tonyrogerson
    When considering buying a laptop that’s going to cost me around £5,000 I really need to justify the purchase from a business perspective; my Lenovo W700 has served me very well for the last 2 years, it’s an extremely good machine and as solid as a rock (and as heavy), alas though it is limited to the 8GB. As SQL Server 2012 approaches and with my interest in working in the Business Intelligence space over the next year or two it is clear I need a powerful machine that I can run a full infrastructure though virtualised. My requirements For High Availability / Disaster Recovery research and demonstration Machine for a domain controller Four machines in a shared disk cluster (SQL Server Clustering active – active etc.) Five  machines in a file share cluster (SQL Server Availability Groups) For Business Intelligence research and demonstration Not entirely sure how many machine I want to run here, but it would be to cover the entire BI stack in an enterprise setting, sharepoint, sql server etc. For Big Data Research I have a fondness for the NoSQL approach to scalability and dealing with large volumes so I need a number of machines to research VoltDB, Hadoop etc. As you can see the requirements for a SQL Server consultant to service their clients well is considerable; will 8GB suffice, alas no, it will no longer do. I’m a very strong believer that in order to do your job well you must expense it, short cuts only cost you time, waiting 5 minutes instead of an hour for something to run not only saves me time but my clients time, I can do things quicker and more importantly I can demonstrate concepts. My W700 with the 8GB of RAM and SSD’s cost me around £3.5K two years ago, to be honest I’ve not got the full use I wanted out of it but the machine has had the power when I’ve needed it, it’s served me and my clients well. Alienware now do a model (the M18x) with 32GB of RAM; yes 32GB in a laptop! Dual drives so I can whack a couple of really good SSD’s in there, a quad core with hyper threading i7 and a decent speed. I can reduce the cost of the memory by getting it from Crucial, so instead of £1.5K for 32GB it will be around £900, I can also cost save on the SSD as well. The beauty about the M18x is that it is USB3.0, SATA 3 and also really importantly has eSATA, running VM’s will never be easier, I can have a removeable SSD with my VM’s on it and can plug it into my home machine or laptop – an ideal world! The initial outlay of £5K is peanuts compared to the benefits I’ll give my clients, I will be able to present real enterprise concepts, I’ll also be able to give training on those real enterprise concepts and with real, albeit virtualised machines.

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  • IE8 and Windows 7 support for OUAF V2.2

    - by Anthony Shorten
    The browser screens generated and served by an Oracle Utilities Application Framework V2.2 now supports both Microsoft Internet Explorer 8 and Microsoft Windows 7 as a client. To use this compatibility Oracle Utilities Application Framework V2.2 products must download patch 8714458 from My Oracle Support. Details of the changes are included in the patch. This patch applies to the following products: Oracle Utilities Customer Care and Billing V2.2 Oracle Utilities Customer Care and Billing V2.3 Oracle Enterprise Taxation Management V2.2.x Oracle Utilities Business Intelligence V2.2

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  • BIWA Wednesday TechCast Series - Opposition to Data Warehouse Initiatives

    - by jenny.gelhausen
    BIWA Wednesday TechCast Series - 19th Event! Opposition to Data Warehouse Initiatives Please join us for this webcast on Wednesday, March 24, 12 noon Eastern or check your local area's time Webcast is open to clients, prospects and partners. No matter how good your technology and technical skills, organizational issues can derail a data warehousing or BI project. Therefore BIWA presents a vital topic that crosses product boundaries: organizational resistance to data warehouse initiatives - how to recognize it and what to do about it. Many a DW/BI professional has been surprised by organizational resistance to DW/BI initiatives. Yet real organizational imperatives may be behind this apparently irrational behavior. Based on in-depth interviews with IT professionals, industry consultants, and power users, our speaker Bruce Jenks will present his research findings about what drives organizational resistance to data warehouse initiatives. The talk will cover specific behaviors that can signal organizational resistance to a data warehouse program and what organizations have done to address such resistance. Presenter: Bruce Jenks of Dun and Bradstreet Bruce Jenks has over 20 years experience in data warehousing and business intelligence, much of it as a consultant to large organizations spanning the US. Bruce's data warehousing clients have included firms such as Sprint, Gallo Wines, Southern California Edison, The Gap, and Safeway. He started his data warehousing career at Metaphor Computers, a pioneering DW/BI firm from which a number of industry luminaries sprang including Ralph Kimball (author of The Data Warehouse Toolkit ). Bruce continued his data warehousing career at HP, Stanford University and other firms. Bruce is currently completing his doctorate in business administration at Golden Gate University, and today's material arises from his doctoral research. He is also a principal consultant for Dun and Bradstreet. Audio Dial-In: 866 682 4770 Audio Meeting ID: 1683901 Audio Meeting Passcode: 334451 Web Conference: Please register at https://www1.gotomeeting.com/register/807185273 After you register you will be provided with a link to the TechCast. Invitation to Speakers: All BIWA members and Oracle professionals (experts, end users, managers, DBAs, developers, data analysts, ISVs, partners, etc.) may submit abstracts for 45 minute technical webcasts to our Oracle BIWA (IOUG SIG) Community. Submit your BIWA TechCast abstract today! BIWA is a worldwide forum with over 2000 members who are business intelligence, warehousing and analytics professionals. BIWA presents information, experiences and best practices in successfully deploying Oracle Database-centric BI, Data Warehousing, and Analytics products, features and Options--the Oracle Database "BIWA" platform. Attendance Information & Replays at the BIWA website: oraclebiwa.org var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); try { var pageTracker = _gat._getTracker("UA-13185312-1"); pageTracker._trackPageview(); } catch(err) {}

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  • Off The Beaten Path—Three Things Growing Midsize Companies are Thankful For

    - by Christine Randle
    By: Jim Lein, Senior Director, Oracle Accelerate Last Sunday I went on a walkabout.  That’s when I just step out the door of my Colorado home and hike through the mountains for hours with no predetermined destination. I favor “social trails”, the unmapped routes pioneered by both animal and human explorers.  These tracks  are usually more challenging than established, marked routes and you can’t be 100% sure of where you’re going to end up. But I’ve found the rewards to be much greater. For awhile, I pondered on how—depending upon your perspective—the current economic situation worldwide could be viewed as either a classic “the glass is half empty” or a “the glass is half full” scenario. Midsize companies buy Oracle to grow and so I’m continually amazed and fascinated by the success stories our customers relate to me.  Oracle’s successful midsize companies are growing via innovation, agility, and opportunity. For them, the glass isn’t half full—it’s overflowing. Growing Midsize Companies are Thankful for: Innovation The sun angling through the pine trees reminded me of a conversation with a European customer a year ago May.  You might not recognize the name but, chances are, your local evening weather report relies on this company’s weather observation, monitoring and measurement products.  For decades, the company was recognized in its industry for product innovation, but its recent rapid growth comes from tailoring end to end product and service solutions based on the needs of distinctly different customer groups across industrial, public sector, and defense sectors.  Hours after that phone call I was walking my dog in a local park and came upon a small white plastic box sprouting short antennas and dangling by a nylon cord from a tree branch.  I cut it down. The name of that customer’s company was stamped on the housing. “It’s a radiosonde from a high altitude weather balloon,” he told me the next day. “Keep it as a souvenir.”  It sits on my fireplace mantle and elicits many questions from guests. Growing Midsize Companies are Thankful for: Agility In July, I had another interesting discussion with the CFO of an Asia-Pacific company which owns and operates a large portfolio of leisure assets. They are best known for their epic outdoor theme parks. However, their primary growth today is coming from a chain of indoor amusement centers in the USA where billiards, bowling, and laser tag take the place of roller coasters, kiddy rides, and wave pools. With mountains and rivers right out my front door, I’m not much for theme parks, but I’ll take a spirited game of laser tag any day.  This company has grown dramatically since first implementing Oracle ERP more than a decade ago. Their profitable expansion into a completely foreign market is derived from the ability to replicate proven and efficient best business practices across diverse operating environments.  They recently went live on Oracle’s Fusion HCM and Taleo. Their CFO explained to me how, with thousands of employees in three countries, Fusion HCM and Taleo would enable them to remain incredibly agile by acting on trends linking individual employee performance to their management, establishing and maintaining those best practices. Growing Midsize Companies are Thankful for: Opportunity I have three GPS apps on my iPhone. I use them mainly to keep track of my stats—distance, time, and vertical gain. However, every once in awhile I need to find the most efficient route back home before dark from my current location (notice I didn’t use the word “lost”). In August I listened in on an interview with the CFO of another European company that designs and delivers telematics solutions—the integrated use of telecommunications and informatics—for managing the mobile workforce. These solutions enable customers to achieve evolutionary step-changes in their performance and service delivery. Forgive the overused metaphor, but this is route optimization on steroids.  The company’s executive team saw an opportunity in this emerging market and went “all in”. Consequently, they are being rewarded with tremendous growth results and market domination by providing the ability for their clients to collect and analyze performance information related to fuel consumption, service workforce safety, and asset productivity. This Thanksgiving, I’m thankful for health, family, friends, and a career with an innovative company that helps companies leverage top tier software to drive and manage growth. And I’m thankful to have learned the lesson that good things happen when you get off the beaten path—both when hiking and when forging new routes through a complex world economy. Halfway through my walkabout on Sunday, after scrambling up a long stretch of scree-covered hill, I crested a ridge with an obstructed view of 14,265 ft Mt Evans just a few miles to the west.  There, nowhere near a house or a trail, someone had placed a wooden lounge chair. Its wood was worn and faded but it was sturdy. I had lunch and a cold drink in my pack. Opportunity knocked and I seized it. Happy Thanksgiving.  

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