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  • Reverse proxy - how should it be done?

    - by Thomas M.
    I have a currently running server with Apache that is working great! However, I want to buy a VPS and use that as a proxy between the user and the "old" server. So the new server's only job is actually to just forward the traffic from the VPS to the old Apache server. How can I achieve this the best way? I've read something about nginx proxy, but don't know if that's what I should use? The IDEAL way (for me) would be to now even touch the running server. I just want to setup the VPS as proxy, forward the DNS to the proxy instead, and let the proxy take over the connection to the primary server. Is that possible? I would really like to hear your opinions about this, and how you would do this (would be happy if you could link me to some tutorial)! :) The VPS is running CentOS and the running/primary is running Debian. Thanks in advance.

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  • How do I turn a Wi-Fi "hotspot" into a local wired network?

    - by Max Schmeling
    Here's the situation: In a remote "office" I have a computer with no network connection, that I need to network with when I'm at this remote office. There is a wireless network where this computer is, but no wireless adapter in the computer. I have a laptop running Windows 7 that can connect to the wireless, and the computer is running Windows Vista. What is the best way to get them both connected? I know I can buy a USB wireless adapter or something for the computer, but is there an easy way to do it with what I've got?

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  • Softfail / Failure Notice on SMTP

    - by pascal1954
    Hey, i'm searching for an answer for about 24 hours now and I still can't find any really useful help... The problem appears as the following: I'm running a debian server with Plesk 9.5.3 and qmail. Since a few weeks I'm not able to send mails to some particular servers (like web.de, aol.com). Hence I get failure notices like "Sorry, I wasn't able to establish an SMTP connection." But when I try to send mails to gmail.com - it works! Gmail only reports a softfail in the mail header like so: Received: from h1600XXX.?none? (DOMAIN2.TLD [XX.XXX.XX.XX]) Received-SPF: softfail (google.com: best guess record for domain of transitioning [email protected] does not designate 85.XXX.XX.XX as permitted sender) client-ip=85.XXX.XX.XX This sounds like a dns problem for me, but I can't get an answer for that... What makes me wondering is: h1600XXX is correct, but it should look like h1600XXX.stratoserver.net, not ?none? DOMAIN2.TLD (first line) is different from DOMAIN1 (second line). Both are hosted on this machine, but is this correct? DOMAIN1 is the one I send this mail from. Hopefully someone could help me! If you need more specific information, let me know. Thanks in advance!!! Best regards

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  • Is the quadro 4000 still worth it's price? [closed]

    - by aknewhope
    I am going to be purchasing a quadro graphics card for learning 3d CAD at work. It's not critical I have it right now otherwise I would just buy the current 4000 (PC). I am buying this with my own money and am concerned Nvidia will release a new Quadro 4000 sometime in the near months. Is the current 4000 still worth it's price tag at $700.00? If i were to purchase it, how long would it be useful? I am going to be running E-PLAN, SOLIDWORKS, DRAFTSIGHT, MASTERCAM. My computer is a second generation i7-2600k with z68 chipset (intel DZ68BC mobo).

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  • Gitosis problems

    - by user49884
    I've spent the last 14 days on git and gitosis problems. I did always find a way around my problems but now I'm stuck. To briefly summarize the situation: I have setup gitosis, created a project and I can check in and out of it. Then I added another uses, giving him access to the project by adding him to gitosis.conf, but he can not even clone project. Then I added yet another user for the same project (following same procedure), he has access to everything (clone, pull and push). Finally, I added one more user who can not do anything either. I could live with all of this, because I have access to work on the project. Now I have added a new project, or have I? To my best believe, I have done everything the exact same way as with the first project. I do not get a repository in the repository folder on my server (when doing "git remote add..." and push). I have tried following ALL the guides google gave me on "how to create a new repository gitosis" (is up to page 7 before not ALL hits are marked as visited). I have also tried to follow a different path, starting with "git init --bare" on the server, and then try to clone it. Didn't work either. I get the following error no matter what I try: ERROR: gitosis.serve.main: Repository read access denied fatal: The remote than hung up unexpectedly (But it works fine for accessing gitosis-admin and my first project) Then I read about debugging of gitosis. I have tried with -v, --verbose and adding LogLevel = DEBUG in gitosis.conf, none of these give me extra information. Project setup gitosis.conf: [group project] writable = project members = me LogLevel = DEBUG To my best believe, everything is done the exact same way, as I did when setting up my first project. I'm really stuck, how do I proceed now?

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  • Methods and practices for managing a network that has no internet connection

    - by FaultyJuggler
    Originally asked in Super User but realized this belongs here. Long story short, I am setting up a network with 32 servers of varying specs that will be used for testing and development. We will be using RedHat Linux, we also do not have a router as of yet and were looking into making one of the servers act as our router/DHCP etc. The small cluster will be on an isolated network with no internet. I can use external harddrives and discs to transfer anything from external sources into machines on the network, so this isn't a locked down secure network, it just won't have a direct connection to the outside world. I've worked on such setups before, but always long after they were setup. So I'm reaching out to see what everyone knows as far as how groups have handled initial setup and maintenance of such a situation. What is the best way to get them all configured and up to date? What are the best ways to automate updates, network wide installs, etc. With the only given that I have large multi-terabyte external hard drives that would be used to drop whatever files are needed onto a central server, how do i then distribute those files and install their contents? I've done perl scripting, some teammates have played with puppet, so we aren't completely in the dark, I just wanted to avoid reinventing the wheel since this is a common challenge.

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  • Determining how all memory is used in Windows Server 2008

    - by Mojah
    I have a Windows Server 2008 system, which has 12GB of RAM. If I list all processes in the Task Manager, and SUM() the memory of each process (Working Set, Memory (Private Working Set), Commit Size, ...), I never reach more than 4-5GB that should be "in use". However, task manager reports this server has 11GB in use via the "Performance" tab. I'm failing in determining where all that used RAM is going. It doesn't seem to be system cache, but I can not be sure. It might be a memory leak in one of the appliances, but I'm struggling to find out which one. The server's memory keeps filing up, and eventually forces us to reboot the device to clear it. I've been reading up on how RAM assignments work on Windows Server: RAM, Virtual Memory, Pagefile and all that stuff: http://support.microsoft.com/kb/2267427 What's the best way to measure? http://www.zdnet.com/blog/bott/windows-7-memory-usage-whats-the-best-way-to-measure/1786 Configure the file system cache in Windows: http://smallvoid.com/article/winnt-system-cache.html But I fear I'm stuck without ideas at the moment.

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  • How to make one CPU to be used simulataneously be three different users

    - by beginning_steps
    As a bootstrapping start-up we are thinking of saving on the IT hardware cost by making more use of the hardware that we have. As a solopreneur I have a laptop config : intel core2duo processor, 3Gb RAM and 250 GB RAM. Now we are planning to increase our team to 3 members. Will like your suggestions on the nest cost-effective step that I can take so that I can use the computing power of the existing laptop to act as a kind of server and then buy to more monitors where the new recruits can do the daily work on and they need to have different login id and access and they dont need access to all the files/applications as are available in my laptop. We use internet intensively to do our day to day activity. Please share you experience, whether you think this is a good ploy or there is any other more effective way of achieving the same result.

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  • Integrating external computer into a domain - some recommendations please

    - by TomTom
    Given: * A multi loation company. Every office has local routers that connect to a central VPN capable rouer in a data center. All fine so far. We now need to move a computer off site into a hosting center across the globe, to get it closer to some supplier computers we work for. it will run limited logic but latency is important, and our latency so far is too large. This computer will be in a data center and does no require incoming connections except for adminsitrative purposes, although it needs outgoing connetions. I have no real chance to put one of my VPN routers there, sadly - otherwise I would have no problem. Usage of RRAs is not recommended (we had various probblems there over time). I could deal with it. The computer MUSt integrate into the corporate structure via VPN and join the domain and be fully "tracked" (controlled for performance). What is the best suggestion? So far it looks like my best bets woudl be to log in via RRAS and deal with whatever issues arise there plus uise the local firewall the limit incoming connections to this computer to what is needed (which runs down to an emergency RDP connection allowance). Anyone a better idea?

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  • win7-64sp1: Rename folder (including zip file) error popup

    - by P a u l
    With the install of win7-64sp1 I get a windows explorer popup on any folder rename including .zip files. "Could not find this item" They are referring to the old name. What a bug. If I click "Try Again' the popup goes away, folder is renamed. Lots of posts on the net about this but no fixes. I tried a registry patch (that I shouldn't have) and it did nothing to fix. My experience with Microsoft is that they will never fix this, and want me to buy windows 8. This started happening after the install of sp1. I posted in one of the zillions of ridiculously byzantine and almost useless Microsoft forums but expect no answer there. They'll probably tell me to reinstall windows.

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  • What components should I upgrade to squeeze more life of my pc? [on hold]

    - by Jared
    Hi my current specs are CPU: Intel Core i5 750 2.66 GHz, Socket 1156 Motherboard: Asus P7P55 LX Motherboard, Socket 1156, 4xDIMM DDR3, 2xPCIe-16, 3xPCI, 2xPCIe-1, 14xUSB2, Audio, 1xATA, 6xSATA, RAID, ATX HDD: Seagate Barracuda 7200.11 ST31500341AS Hard Disk Drive, 1500GB, 7200rpm, 32MB Cache, SATA-2 RAM: G.Skill Ripjaw F3-12800CL8D-4GBRM, 2x2GB, DDR3-1600, PC3-12800, CL8, DIMM Video: MSI Radeon 5850 R5850-PM2D1G Video Card, 1024MB, DDR5, PCIe-16, DVI, CrossFire, HDMI PSU: Vantec ION2, 620W ATX PSU, SLI Ready, Black Firstly I know it badly needs an SSD, for which I'm thinking of the Samsung 250gb 840 EVO series. The ram could do with another 4GB, for which I am thinking of replacing the 2x2GB for 2x4GB of the same type. My video card is struggling with the latest releases, so vitally should I ditch the video card and go for something newer (ATI 7850, GTX 660?) or try and get another 5850 for crossfire support? Bearing in mind 5850's are sort of hard to come buy now as they are not stocked in shops usually, which means they have to be bought second hand.

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  • Windows X86 and ARM Compatible Remote Desktop

    - by John
    I'm looking for super-easy to use X86/ARM compatible remote desktop software. I need to do remote work with a client and because they know absolutely nothing they walked out of Best Buy with an ARM laptop that can't run jack. It must be freeware. It must be compatible with both x86/win7 and ARM/fail8 versions of Windows. It must be able to have something the first time it comes up that the user can tell me and I know how to connect to their computer (simple like Ammyy Admin). She is running some kind of Windows RT ARM laptop. I am running an x86 Windows 7 desktop.

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  • Server spec for a small business [duplicate]

    - by I'll-Be-Back
    This question already has an answer here: Can you help me with my capacity planning? 2 answers I will need to buy a decent server for Windows Server 2012 and Linux for Web server (Internal use only - Intranet). I will install ESXi with 2 or 3 VM's. There will be about 80-100 Agents at work, they will login (domain controller) on client PC in the morning (between 9:40am to 10:05am). They can only use IE browser and everything else will be locked. They will not have any storage space, no email, etc. Is this spec decent enough? 2u Supermicro 825 chassis, X9SCL-F x1 Intel E3-1290v2 16Gb DDR3 x2 Intel 520 Series 240Gb x2 2Tb Seagate Barracuda, LSi 4 port SAS raid controller

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  • Using external monitor and screen resolution?

    - by Johnydep
    it might sound very basic question but i need some help. I have lenovo Ideapad y560p which offers a maximum resolution of 1366px x 768px. Now i am planning to buy an external monitor, and i short listed some FULL HD resolution monitors, but it is my understanding that even with FULL HD, i would only achieve the best resolution my laptop supports. Is it true? And also if this is the case, should i really go for an HD monitor or settle down with a lower resolution version? 2ndly, is there any way to increase resolution with simple upgrade? or it is not possible without voiding the warranty??

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  • How Can I Find My Windows 7 Pro Product Key is Original?

    - by user29373
    Our Company Wants to buy 30 windows 7 pro OEM License. and somebody gave us some package like this http://www.citymax.co.nz/45-91-thickbox/windows-7-professional-oem.jpg 1- I want to know that Does this Windows 7 Pro Package is Original and genuine?How can I sure that? 2- How Can I understand how many user can use this Windows? He gave us for 30 client but what happen if we install this package for more than that? How can I find the number of user can install this? 3- How can I check the Product Key before installing Windows? Has microsoft site for checking product key?

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  • SAN for Medium Business - Where to start? [closed]

    - by Henson
    I've always run Linux on my home computers, and done PC repair for years, but this is my first experience with needing to buy a SAN. I thought I was knowledgeable, but I feel a bit lost. I need to be able to support 25 VMs, which are currently managed through vSphere. The company I'm at is growing quickly though, so I'd like to plan for the future. Ideally, I want a solution that I can just tack arrays onto and manage as one large, iSCSI drive. Suggestions? Good resources? If I can find something that appears to software as one large drive, am I better off going with a solution like FreeNAS or Starwind, or an all-in-one proprietary solution like NetApp? Cost, is (of course, and always I'm sure) an issue.

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  • Turn 2 USB type A ports (receptacles) into an extension cable with 2 type A receptacles using Linux?

    - by Tianyang Li
    I'm currently trying to connect 2 USB devices together, but both ends are type A plugs. Before I buy a physical extension cords with 2 type A receptacles, I'd like to know if I can connect these 2 devices together at all by passing data "transparently" through a Linux box with = 2 USB ports. I'm actually trying to connect a keyboard to an Android phone, and I want to first try if it can work by using a Linux box as a "virtual" USB extension cord. Has anybody done something like this before? Thanks!

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  • DVI vs HDMI graphics card output

    - by Shack
    Asking on behalf of someone: I want to buy a new graphics card but do not know which would be best in terms of output, DVI or HDMI, the sound part of the HDMI is not really required, I just need something to go to my new 32 inch hd tv. It accepts both DVI and HDMI. I only need it for basic gaming but mostly as a media center to watch movies and tv shows on. Also for windows media center's TV application, I need a tv card, should I get a graphics card with bult in tv card, or a usb dongle??

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  • Load-balance with LAN and Wi-Fi

    - by Synox
    I have a Mac, which runs Mac OS X 10.6 or Ubuntu 9.10 or Windows XP (Multiboot). Solution can be for any of the systems, whatever works better. I have two ISPs, one can be accessed via Wi-Fi, one can be accessed via LAN. In Mac OS X I can define the priority, which network to choose first. But what I wish to do is to load-balance with both networks. I don't want to buy extra hardware. I have some unused Wi-Fi routers if this would help. Compiling and configuring programs in Linux is no problem for me. Similar question: Load balancing with multiple gateways

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  • Why do programmers use or recommend Mac OS X?

    - by codingbear
    I've worked on both Mac and Windows for awhile. However, I'm still having a hard time understanding why programmers enthusiastically choose Mac OS X over Windows and Linux? I know that there are programmers who prefer Windows and Linux, but I'm asking the programmers who would just use Mac OS X and nothing else, because they think Mac OS X is the greatest fit for programmers. Some might argue that Mac OS X got the beautiful UI and is nix based, but Linux can do that. Although Windows is not nix based, you can pretty much develop on any platform or language, except Cocoa/Objective-C. Is it the softwares that offer only on Mac OS X? Does that really worth using Mac? Is it to develop iPhone apps? Is it because you need to buy new Windows every 2 years (less backwards compatible)? I understand why people, who are working in multimedia/entertainment industry, would use Mac OS X; however, I don't have strong merits of Mac OS X over Windows. If you develop daily on Mac and prefer Mac over anything else, can you give me a merit that Mac has over Windows/Linux? Maybe something you can do on Mac that cannot be done in Windows/Linux with the same level of ease? I'm not trying to do another Mac vs. Windows here. I tried to find things that I do on Mac that cannot be done on Windows with the same level of ease, but I couldn't. So, I'm asking for some help.

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  • The How-To Geek Holiday Gift Guide (Geeky Stuff We Like)

    - by The Geek
    Welcome to the very first How-To Geek Holiday Gift Guide, where we’ve put together a list of our absolute favorites to help you weed through all of the junk out there to pick the perfect gift for anybody. Though really, it’s just a list of the geeky stuff we want. We’ve got a whole range of items on the list, from cheaper gifts that most anybody can afford, to the really expensive stuff that we’re pretty sure nobody is giving us. Stocking Stuffers Here’s a couple of ideas for items that won’t break the bank. LED Keychain Micro-Light   Magcraft 1/8-Inch Rare Earth Cube Magnets Best little LED keychain light around. If they don’t need the penknife of the above item this is the perfect gift. I give them out by the handfuls and nobody ever says anything but good things about them. I’ve got ones that are years old and still running on the same battery.  Price: $8   Geeks cannot resist magnets. Jason bought this pack for his fridge because he was sick of big clunky magnets… these things are amazing. One tiny magnet, smaller than an Altoid mint, can practically hold a clipboard right to the fridge. Amazing. I spend more time playing with them on the counter than I do actually hanging stuff.  Price: $10 Lots of Geeky Mugs   Astronomy Powerful Green Laser Pointer There’s loads of fun, geeky mugs you can find on Amazon or anywhere else—and they are great choices for the geek who loves their coffee. You can get the Caffeine mug pictured here, or go with an Atari one, Canon Lens, or the Aperture mug based on Portal. Your choice. Price: $7   No, it’s not a light saber, but it’s nearly bright enough to be one—you can illuminate low flying clouds at night or just blind some aliens on your day off. All that for an extremely low price. Loads of fun. Price: $15       Geeky TV Shows and Books Sometimes you just want to relax and enjoy a some TV or a good book. Here’s a few choices. The IT Crowd Fourth Season   Doctor Who, Complete Fifth Series Ridiculous, funny show about nerds in the IT department, loved by almost all the geeks here at HTG. Justin even makes this required watching for new hires in his office so they’ll get his jokes. You can pre-order the fourth season, or pick up seasons one, two, or three for even cheaper. Price: $13   It doesn’t get any more nerdy than Eric’s pick, the fifth all-new series of Doctor Who, where the Daleks are hatching a new master plan from the heart of war-torn London. There’s also alien vampires, humanoid reptiles, and a lot more. Price: $52 Battlestar Galactica Complete Series   MAKE: Electronics: Learning Through Discovery Watch the epic fight to save the human race by finding the fabled planet Earth while being hunted by the robotic Cylons. You can grab the entire series on DVD or Blu-ray, or get the seasons individually. This isn’t your average sci-fi TV show. Price: $150 for Blu-ray.   Want to learn the fundamentals of electronics in a fun, hands-on way? The Make:Electronics book helps you build the circuits and learn how it all works—as if you had any more time between all that registry hacking and loading software on your new PC. Price: $21       Geeky Gadgets for the Gadget-Loving Geek Here’s a few of the items on our gadget list, though lets be honest: geeks are going to love almost any gadget, especially shiny new ones. Klipsch Image S4i Premium Noise-Isolating Headset with 3-Button Apple Control   GP2X Caanoo MAME/Console Emulator If you’re a real music geek looking for some serious quality in the headset for your iPhone or iPod, this is the pair that Alex recommends. They aren’t terribly cheap, but you can get the less expensive S3 earphones instead if you prefer. Price: $50-100   Eric says: “As an owner of an older version, I can say the GP2X is one of my favorite gadgets ever. Touted a “Retro Emulation Juggernaut,” GP2X runs Linux and may be the only open source software console available. Sounds too good to be true, but isn’t.” Price: $150 Roku XDS Streaming Player 1080p   Western Digital WD TV Live Plus HD Media Player If you do a lot of streaming over Netflix, Hulu Plus, Amazon’s Video on Demand, Pandora, and others, the Roku box is a great choice to get your content on your TV without paying a lot of money.  It’s also got Wireless-N built in, and it supports full 1080P HD. Price: $99   If you’ve got a home media collection sitting on a hard drive or a network server, the Western Digital box is probably the cheapest way to get that content on your TV, and it even supports Netflix streaming too. It’ll play loads of formats in full HD quality. Price: $99 Fujitsu ScanSnap S300 Color Mobile Scanner   Doxie, the amazing scanner for documents Trevor said: “This wonderful little scanner has become absolutely essential to me. My desk used to just be a gigantic pile of papers that I didn’t need at the moment, but couldn’t throw away ‘just in case.’ Now, every few weeks, I’ll run that paper pile through this and then happily shred the originals!” Price: $300   If you don’t scan quite as often and are looking for a budget scanner you can throw into your bag, or toss into a drawer in your desk, the Doxie scanner is a great alternative that I’ve been using for a while. It’s half the price, and while it’s not as full-featured as the Fujitsu, it might be a better choice for the very casual user. Price: $150       (Expensive) Gadgets Almost Anybody Will Love If you’re not sure that one of the more geeky presents is gonna work, here’s some gadgets that just about anybody is going to love, especially if they don’t have one already. Of course, some of these are a bit on the expensive side—but it’s a wish list, right? Amazon Kindle       The Kindle weighs less than a paperback book, the screen is amazing and easy on the eyes, and get ready for the kicker: the battery lasts at least a month. We aren’t kidding, either—it really lasts that long. If you don’t feel like spending money for books, you can use it to read PDFs, and if you want to get really geeky, you can hack it for custom screensavers. Price: $139 iPod Touch or iPad       You can’t go wrong with either of these presents—the iPod Touch can do almost everything the iPhone can do, including games, apps, and music, and it has the same Retina display as the iPhone, HD video recording, and a front-facing camera so you can use FaceTime. Price: $229+, depending on model. The iPad is a great tablet for playing games, browsing the web, or just using on your coffee table for guests. It’s well worth buying one—but if you’re buying for yourself, keep in mind that the iPad 2 is probably coming out in 3 months. Price: $500+ MacBook Air  The MacBook Air comes in 11” or 13” versions, and it’s an amazing little machine. It’s lightweight, the battery lasts nearly forever, and it resumes from sleep almost instantly. Since it uses an SSD drive instead of a hard drive, you’re barely going to notice any speed problems for general use. So if you’ve got a lot of money to blow, this is a killer gift. Price: $999 and up. Stuck with No Idea for a Present? Gift Cards! Yeah, you’re not going to win any “thoughtful present” awards with these, but you might just give somebody what they really want—the new Angry Birds HD for their iPad, Cut the Rope, or anything else they want. ITunes Gift Card   Amazon.com Gift Card Somebody in your circle getting a new iPod, iPhone, or iPad? You can get them an iTunes gift card, which they can use to buy music, games or apps. Yep, this way you can gift them a copy of Angry Birds if they don’t already have it. Or even Cut the Rope.   No clue what to get somebody on your list? Amazon gift cards let them buy pretty much anything they want, from organic weirdberries to big screen TVs. Yeah, it’s not as thoughtful as getting them a nice present, but look at the bright side: maybe they’ll get you an Amazon gift card and it’ll balance out. That’s the highlights from our lists—got anything else to add? Share your geeky gift ideas in the comments. Latest Features How-To Geek ETC The How-To Geek Holiday Gift Guide (Geeky Stuff We Like) LCD? LED? Plasma? The How-To Geek Guide to HDTV Technology The How-To Geek Guide to Learning Photoshop, Part 8: Filters Improve Digital Photography by Calibrating Your Monitor Our Favorite Tech: What We’re Thankful For at How-To Geek The How-To Geek Guide to Learning Photoshop, Part 7: Design and Typography Happy Snow Bears Theme for Chrome and Iron [Holiday] Download Full Command and Conquer: Tiberian Sun Game for Free Scorched Cometary Planet Wallpaper Quick Fix: Add the RSS Button Back to the Firefox Awesome Bar Dropbox Desktop Client 1.0.0 RC for Windows, Linux, and Mac Released Hang in There Scrat! – Ice Age Wallpaper

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  • Xcode 3 or Xcode 4

    - by Randolf
    Hi. I'm starting to learn development for the mac (then I'll learn iOS development). I just buy an iOS developer program, and I see there are 2 IDEs available for download: Xcode 3.x and Xcode 4 (GM Status). So I don't know where to start. Site's says that Xcode 4 its now "integrated" so there is one app instead of 3, and that it's better for small screen because tabs and other features (I'm using a 13" macbook). But looking for books I see books only for 3.X. I'm a C# & .NET programmer, I know that the fundamental is the language and the framework (Cocoa) but I've been told that getting proficient with Mac Dev is getting proficient with Xcode. I think that if I start with Xcode 4, then I'll learn on the "next" IDE and since I have no hurry I can wait until apps made with Xcode 4 are deployable (on the app store). But, maybe I'm wrong and I should start with Xcode 3 and the largest set of books and references available. Any advice?

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  • Social Network Stalking

    - by David Dorf
    Think about this: By reading this blog, you and I are connected. We have this blog and its topics in common, so there's a chance we have other things in common as well. In any relationship there is a degree of trust and influence. If you trust me, at least in terms of particular subjects, then I have some influence over you. If I buy an iPad, then there's an opportunity for me to influence your possible purchase of an over-hyped tablet that you don't really need. So what could a retailer do with this? Retailers that have fans and followers should assume that the friends of those fans and followers are more susceptible to their marketing efforts. If I'm a fan of Apple, then Apple will be more successful marketing to my friends than marketing to random people. Intuitively that makes sense, at least to me. Companies like 33Across and Pursway are already putting this theory into practice, and achieving some interesting results. Jeff Jarvis, who by-the-way is speaking at CrossTalk this year, has been discussing the power of influencers in social networks. In his blog he rails against marketers and says "messages and influence aren't the future of marketing; conversations and relationships are." Valuable messages will be passed on because they are valuable, not because someone has the power to exert influence. True enough, but that won't stop the efforts underway to leverage social networks for more targeted advertising. From a business perspective, this sounds like a goldmine to me; on a personal level, it's a bit creepy.

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  • I'm Not Bi-Polar, I'm Bi-Winning

    - by David Dorf
    On March 1st, Charlie Sheen joined Twitter and was able to amass 1M followers in 25 hours and 17 minutes, setting an official world record.  So why does it take your brand so long to collect followers?  Easy: you're brand isn't a train wreck.Wouldn't it be great if your customers we chatting about your products as much as they're talking about Charlie #winning?  There are a couple things retailers can do.  First, you can offer check-ins to your customers, which can occasionally get a "ooh, what are you buying there?" in the social network. Another methods is to allow customer to "like" particular products on your Web site.  Companies like Wet Seal excel at that.We've been experimenting with automatic posting from the POS, assuming a customer has opted-in.  When you buy something in a store, the POS can automatically post "Dave just bought something at Wet Seal" to Facebook, Twitter, and Foursquare simultaneously.  We stopped short of mentioning the specific product so we don't pull a Beacon.  The idea is the same: get the conversation started.  Give customers a virtual water-cooler where they can discuss products and influence buying decisions.The guys over at ShopSocially have done something very similar.  On the Facebook page for Cafe Press, customers can claim purchases, effectively bragging on their walls.  Each posting goes through the Facebook newsfeed and gets friends interested.  They are seeing over 1,000 purchases being shared daily, and that's generating over 300,000 brand impressions.Sounds like a winning idea.

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  • Rush…iPAD Pre-order announced officially

    - by samsudeen
    Apple’s latest product iPAD is now available for pre-order through online. You can place your pre-order through its online store (Apple) or reserve it at any of the Apple retail stores. iPAD may have received mixed reactions when announced last month. But Apple knows how to sell; it is believed that more than 50,000 pre orders are already placed till now placed till now. People have to wait for another 3 weeks to get the actual device as the launch date is 3rd of April in the US. The initial model released will be available only with Wi-Fi and the planned 3G model is expected to be released by end of April. So how much does it cost you to get this little marvel? The basic iPAD (16 GB Wi-Fi) will cost you $499. if you are serious apple fan and plan to buy an iPAD better place your order now. There already rumours that the initial demand may outstrip supply.The pre-order is limited only to US. Join us on Facebook to read all our stories right inside your Facebook news feed.

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