Kill a tree, save your website? Content strategy in action, part III
- by Roger Hart
A lot has been written about how driving content strategy from within an organisation is hard. And that's true. Red Gate is pretty receptive to new ideas, so although I've not had a total walk in the park, it's been a hike with charming scenery. But I'm one of the lucky ones. Lots of people are involved in content, and depending on your…