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• SOA &amp; E2.0 Partner Community Forum XIII registration is open

  - by Jürgen Kress

  INVITATION TO THE ORACLE SOA AND E2.0 PARTNER COMMUNITY FORUM Do you want to learn about how to sell the value of Fusion Middleware by combining SOA and E2.0 Solutions? We would like to invite you to become updated and trained at our SOA and E2.0 Partner Community Forum March on 15th and 16th 2011 in Utrecht, The Netherlands. Keynote: Andrew Sutherland and Andrew Gilboy The Oracle SOA and E2.0 Partner Community Forum is a wonderful opportunity to: learn how to sell the value of Fusion Middleware bij combining SOA and E2.0 solutions meet with Oracle SOA and E2.0 Product management exchange knowledge learn from successful SOA, BPM, WebCenter and UCM implementations understand Oracle's Fusion Applications Strategy network within the Oracle SOA Partner Community and the Oracle E2.0 Partner Community During this highly informative event you can learn about partner success stories, participate in an array of break out sessions, exchange information with other partners and enjoy a vibrant panel discussion. Additionally to the SOA and E2.0 Partner Community Forum, you can participate in technical hands on workshops on March 17th and 18th. The goal of these workshops is to prepare you for customer implementations. Places are limited, so don't delay and register now by clicking here. Registration takes a few minutes and is free of charge, except in case of cancellation or no show (cancellation fee € 150). For more information, please visit our website. Best regards Jürgen Kress & Hans Blaas SOA & E2.0 Partner Adoption EMEA Agenda March 15th 2011 Welcome & Introduction Keynote Oracle Middleware Strategy and information on Application Grid and Exalogic Andrew Sutherland, SVP Middleware Sales EMEA, Oracle Keynote Managing Online Customer, Partner and Employee Engagement with Oracle E2.0 Solutions Andrew Gilboy, VP E2.0 Sales EMEA, Oracle Partner SOA/BPM Reference Case Partner WebCenter/UCM Reference Case SOA Suite PS3 David Shaffer, VP Product Management, Oracle Why Specialization is important for Partners Nick Kritikos, Hans Blaas & Jürgen Kress, Alliances & Channels, Oracle   Agenda March 16th 2011 Welcome & Introduction Day II Breakout round 1 - SOA Suite 11g PS3 & OSB - Importance of ADF & JDeveloper - SOA Security IDM - WebCenter PS3, Whats new - E2.0 Sales Plays Breakout round 2 - WebCenter PS3, Whats new - Application Management Enterprise manager and Amberpoint - ADF/WebCenter 11g integration with BPM Suite 11g - Importance of ADF & JDeveloper - JCAPS & OC4J migration opportunities for service business Breakout round 3 - BPM 11g: Whats new - Universal Content management 11g - SOA Security Management - E2.0 Surrounding Products: ATG, Documaker, Primavera - Middleware Industry Value Propositions & Sales Play Fusion Application SOA & E2.0 Summary & Closing For registration and additional information, please visit our website. For more information on SOA Specialization and the SOA Partner Community please feel free to register at www.oracle.com/goto/emea/soa (OPN account required) Blog Twitter LinkedIn Mix Forum Wiki Website Technorati Tags: SOA Community,SOA,SOA Partner Community Forum,SOA Community Forum,OPN,Jürgen Kress

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• An Introduction to Cash Till

  Cash till is a machine that can tabulate the amount of sales transactions and usually prints receipt for the customers. It can also make a permanent and cumulative record of the day’s sales. Al... [Author: Alan Wisdom - Computers and Internet - April 05, 2010]

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• A Great Keyword Research Tip - How to Do the Right Keyword Research

  There are many different kinds of affiliate marketing advice being thrown out by different Internet marketing experts. They claim that it will lead to affiliate success. Most will say that an appropriate website for a certain target market would do the trick. The usual barometer, of course, is the Google ranking (these show the website traffic)-however, these hardly translate to a high amount of sales.

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• SEO Articles - Save Money With the Right Company

  Article marketing is one of the key elements of any online marketing plan and you can optimize this feature with the right kind of SEO articles. However you have to be careful of choosing the articles, as important as it is to get a provider who can give you quality content you have to be sure that you also have search engine optimization related factors implemented in the articles.

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• Reducing Compliance and Security Costs With JD Edwards World Solutions

  Fred speaks with David Hunt, Marketing Director for QSoftware--an Oracle Certified Partner--and Denise Grills, Senior Director of Marketing and Product Strategy for Oracle's JD Edwards World products, about how JD Edwards World solutions are helping customers address the complexities of regulatory compliance.

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• A Look At A New Duplicate Content Technique

  SEO or search engine optimization has always been considered as one of the most effective methods used in Internet marketing. This technique is much similar to SEM or search engine marketing, but off... [Author: Margarette Mcbride - Web Design and Development - May 06, 2010]

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• Search Engine Ranking Competition

  Search engine ranking competition just got tougher. With individuals and businesses pooling a team of SEO experts to update their website, SEO software, working on intensive keyword research, as well as tapping into social media marketing, continuous marketing is necessary to improve and maintain search engine ranking competitiveness.

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• Some Benefits of Cash Registers

  A cash register is one of the devices that are used within a sales establishment and which are being operated by a sales clerk. This is usually used to calculate the total number of sale a customer w... [Author: Alan Wisdom - Computers and Internet - April 05, 2010]

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• Wo finde ich was im OPN?

  - by A&C Redaktion

  Oracle Partner haben Zugriff auf verschiedenste Tools, Ressourcen und Services, die die tägliche Arbeit erleichtern und einen signifikanten Wettbewerbsvorteil bieten. Für unsere neuen, und vielleicht auch manchen altgedienten Partner, hier ein kleiner Wegweiser zu den wichtigsten Angeboten. Welche Ressourcen kann ich mit welchem Level der Spezialisierung nutzen?Einen englischsprachigen Überblick über alle Angebote aus den Bereichen Enablement, Development, Marketing, Sales und Support finden Sie hier unter „OPN Benefits Table Details“. Wo kann ich mich über bestimmte Oracle Produkte informieren und weiterbilden?Die Knowledge Zones sind lösungsorientierte Webseiten für den Einstieg in die Spezialisierung. Sie finden dort detaillierte Informationen zu Entwicklung, Verkauf und Implementierung von Oracle Lösungen – aufgeschlüsselt nach den Themen Datenbank, Middleware, Anwendungen, Server- und Speichersysteme sowie nach Branchen. Je nach Interesse und Spezialisierung können Sie hier bestimmten Knowledge Zones beitreten. Wie können Kunden mich und meine Leistungen als Oracle Partner finden und Kontakt aufnehmen?Dafür gibt es den Solutions Catalog: Diese Plattform gehört zu den wichtigsten Tools, um Kunden an den für sie idealen Oracle Partner zu vermitteln. Jeder spezialisierte Partner weltweit hat im Solutions Catalog ein suchmaschinenoptimiertes Profil, das er über das OPN selbst pflegt und ausbaut. Kunden filtern das Angebot nach Region und gewünschter Lösung und nehmen direkt Kontakt auf. Besuche auf der Webseite werden evaluiert und können zur individuellen Lead-Generierung genutzt werden. Wie kann ich meine Oracle Spezialisierung nutzen, um neue Kunden zu gewinnen?Im Marketing-Bereich des OPN-Portals finden Sie diverse Möglichkeiten der Werbung und Demand Generation. Einige Beispiele: Die deutschsprachigen Marketing Kits bieten Werbematerial, Templates, Schulungsmaterial und Anleitungen für das Marketing der Partner. Sie helfen dabei, eigene Kampagnen, z.B. Mailings oder Telemarketing zu einzelnen Themen, wie etwa aktuell Exadata, durchzuführen und die Demand Generation voranzutreiben. Mit den Partner Logos können Sie auf Ihrer eigenen Webseite damit werben, dass und wie intensiv Sie mit Oracle zusammenarbeiten. Es gibt Logos für jedes Partner Level sowie für jede einzelne Zertifizierung aus dem Oracle Universum. Der Partner Event Publishing Service hilft dabei, Ihre Veranstaltungen global und öffentlichkeitswirksam auf der Oracle Webseite zu präsentieren. So funktioniert's: Einfach das Excel-Formular downloaden, in deutsch oder englisch ausfüllen und mit Ihrem Logo an das Event Publishing Team senden. Ihre Event-Seite wird erstellt und ist auf dem Eventportal von Oracle suchbar. Sie erhalten für Ihre Prmotion den Link und schon haben sich einen neuen Kreis potenzieller Teilnehmer erschlossen.

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• Oracle 'In Touch' PartnerCast - July 1, 2014

  - by Cinzia Mascanzoni

  27 May 2014 'In Touch' Webcast for Oracle EMEA Partners Invitation Stay Connected Oracle Media Network   OPN on PartnerCast   Oracle 'In Touch' PartnerCast (July 1, 2014)Be prepared for a year of growth Register Now! Dear partner, We would like to invite you to join David Callaghan, Senior Vice President Oracle EMEA Alliances and Channels, and his studio guests for the next broadcast of the Oracle ‘In Touch’ PartnerCast on Tuesday 1st July 2014 from 10:30am UK / 11:30am CET. In this cast, David’s studio guests and his regional reporters will be looking at your priorities as EMEA partners and how best to grow with Oracle. We also look forward to the broadcast covering topics on the following: Highlights of FY14 Strategic themes for FY15 HCM, CRM and ERP Oracle on Oracle Exclusive for ‘In Touch’ David Callaghan questions Rich Geraffo, Senior Vice President, Global Alliances & Channels, on how the FY15 partner Global kick off relates to EMEA. Plus David provides your chance to hear from some of the newly appointed Worldwide A&C Leadership team as he discusses with Bruce Chumley VP Oracle Channel Distribution Sales & Troy Richardson VP Oracle Strategic Alliances; their core focus and strategy of growth and what they intend on bringing to the table in their new role. Register Now! With lots of studio guests joining David, why not get in touch on Twitter using the hashtag #OracleInTouch or by emailing [email protected] to get your questions featured in the cast! To find out more information and to watch previous episodes on-demand, please visit our webpage here. Best regards, Oracle EMEA Alliances & Channels Oracle 'In Touch' PartnerCast: be prepared for a year of growth July 01, 2014 10:30am UK / 11:30am CET Duration: 45 mins. Host David Callaghan Senior VP Oracle EMEA Alliances & Channels Studio Guests Alistair Hopkins VP Sales & Strategy, Technology Solutions, Oracle EMEA Alliances & Channels More to be announced shortly Features Contributors Rich Geraffo Senior Vice President, Oracle Worldwide Alliances & Channels Bruce Chumley Vice President Channel Distribution Sales, Oracle WW Alliances & Channels Steve Biondi VP Channel Distribution Sales, Oracle WW Alliances & Channels Regional Reporters Silvia Kaske VP Oracle A&C WCE North Will O'Brien VP Oracle A&C UK/IE Eric Fontaine VP Oracle A&C WCE South Janusz Naklicki VP Oracle A&C ECEMEA

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• Oracle and Deloitte Consulting - Governance, Risk and Compliance

  Lee Dittmar, principal with Deloitte Consulting's Enterprise Governance practice; Folia Grace, Oracle's Vice President of ERP and CPM Applications Marketing; and Lane Leskela, Oracle's Senior Product Marketing Director for Governance, Risk and Compliance Applications talk with Fred about the technology issues organizations are facing around governance, risk and compliance (GRC) and Deloitte's and Oracle's approach to helping organizations achieve and sustain GRC.

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• Finland Specialization Campaig - achive your assessments -get cinematicket

  - by ann-kristin.hahne(at)oracle.com

  GET SPECIALIZED!Suorita ONLINE-testi - saat itsellesi elokuvalipun! Suorita online-testi ja saat elokuvalipun!Kumppaniyrityksen palkitsemisen lisäksi haluamme palkita testin suorittaneet henkilöt. Jokainen ennen 31.1.2011 jollakin kolmesta osa-alueesta (Pre-Sales, Sales, Support) hyväksytysti suoritetun testin tekijä palkitaan yhdellä elokuvalipulla. Tee näin: kun olet suorittanut testin, lähetä saamasi OPN-sertifikaatti ja täydelliset yhteystiedot (nimi, e-mail, yritys, puhelinnumero) osoitteeseen:[email protected] päivittää oracle.com -profiiliisi yrityksesi OPN yritys-ID!

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• Is Your Website Content Really KING?

  I believe that consistently posting quality original content on your website, on forums, on article submission sites, and so on is absolutely critical to your marketing and SEO strategies. As search engines revamp their algorithms to emphasize relevancy, and as prospects become more computer and Internet savvy, content lays the foundation for every other strategy - from SEO to PPC to social media marketing.

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• Partner Webinar Series CRM/CX Best Practices - Each Friday - 10am PST

  - by Richard Lefebvre

  A CRM/CX Best Practices Webinar will be led each week by the Oracle CRM/CX Sales Consulting team and focus on Demo best practices and previews Lessons Learned from Sales Cycles Competitive & product/solution positioning information Product updates& progress Replays are available from the webinar's portal. Please see the agenda and webinar details here and join us to learn about a new CX topic each Friday at 10am PT.

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• Oracle CX Cloud promotions extended twice (products and duration)!

  - by Richard Lefebvre

  The Oracle Cloud promotions, which include free months and/or pre-approved discounts (subject to T&C's) is extended throughout November 2014 and includes more products including Oracle Fusion CRM Cloud Service (Oracle Sales Cloud), Oracle RightNow Cloud Service and Social Relationship Management. For more information about these exciting promotions, please contact your local Oracle CX Sales Representative, Oracle Direct, your Oracle Alliance Manager or [email protected].

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• XNA Notes 001

  - by George Clingerman

  Just a quick recap of things I noticed going on in or around the XNA community this past week. I’m sure there’s a lot I missed (it’s a pretty big community with lots of different parts to it) but these where the things I caught that I thought were pretty cool. The XNA Team Michael Klucher gave a list of books every gamer should read. http://twitter.com/#!/mklucher/status/22313041135673344 Shawn Hargreaves posted Nelxon Studio posting about a cheatsheet for converting 3.1 to 4.0 http://blogs.msdn.com/b/shawnhar/archive/2011/01/04/xna-3-1-to-4-0-cheat-sheet.aspx?utm_source=twitterfeed&utm_medium=twitter XNA Game Studio won the Frontline award for Programming Tool by GameDev magazine! Congrats to the XNA team! http://www.gdmag.com/homepage.htm XNA MVPs In January several MVPs were up for re-election, Jim Perry, Andy ‘The ZMan’ Dunn, Glenn Wilson and myself were all re-award a Microsoft MVP award for their contributions to the XNA/DirectX communities. https://mvp.support.microsoft.com/communities/mvp.aspx?product=1&competency=XNA%2fDirectX A movement to get Michael McLaughlin an MVP award has started and you can join in too! http://twitter.com/#!/theBigDaddio/status/22744458621620224 http://www.xnadevelopment.com/MVP/MichaelMcLaughlinMVP.txt Don’t forget you can nominate ANYONE for a MVP award, that’s how they work. https://mvp.support.microsoft.com/gp/mvpbecoming  XNA Developers James Silva of Ska Studios hit 9,200 sales of ZP2KX and recommends you listen to Infected Mushroom. http://twitter.com/#!/Jamezila/status/22538865357094912 http://en.wikipedia.org/wiki/Infected_Mushroom Noogy creator of the upcoming XBLA title Dust an Elysian tail posts some details into his art creation. http://noogy.com/image/statue/statue.html Xbox LIVE Indie Game News Microsoft posts acknowledging there was an issue with the sales data that has been addressed and apologized for not posting about it sooner. http://forums.create.msdn.com/forums/p/71347/436154.aspx#436154 Winter Uprising sales still chugging along and being updated by Xalterax (by those developers willing to actually share sales numbers. Thanks for sharing guys, much appreciated!) http://forums.create.msdn.com/forums/t/70147.aspx Don’t forget about Dream Build Play coming up in February! http://www.dreambuildplay.com/Main/Home.aspx The Best Xbox LIVE Indie Games December Edition comes out on NeoGaf http://www.neogaf.com/forum/showthread.php?t=414485 The Greatest XBox LIVE Indie Games of 2010 on DealSpwn – Congrats to DrMistry and MStarGames for his #1 spot with his massive XBLIG Space Pirates From Tomorrow! http://www.dealspwn.com/xbligoty-2010/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Dealspwn+%28Dealspwn%29 XNA Game Development The future of XACT and WP7 has finally been confirmed and we finally know what our options are for looping audio seamlessly on WP7. http://forums.create.msdn.com/forums/p/61826/436639.aspx#436639  Super Mario 3 Design Notes is an interesting read for XBLIG developers, giving some insight to the training that natural occurs for players as they start playing the game. Good things for XBLIG developers to think about. http://www.significant-bits.com/super-mario-bros-3-level-design-lessons

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• 4 Important Differences Between SEO and SEM

  If you are a new-fangled to the Internet marketing, you possibly will have a number of questions concerning the differences between SEO & SEM. Well, these interior marketing subjects are really in fact very different.

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• CRM vs VRM

  - by David Dorf

  In a previous post, I discussed the potential power of combining social, interest, and location graphs in order to personalize marketing and shopping experiences for consumers.  Marketing companies have been trying to collect detailed information for that very purpose, a large majority of which comes from tracking people on the internet.  But their approaches stem from the one-way nature of traditional advertising.  With TV, radio, and magazines there is no opportunity to truly connect to customers, which has trained marketing companies to [covertly] collect data and segment customers into easily identifiable groups.  To a large extent, we think of this as CRM. But what if we turned this viewpoint upside-down to accommodate for the two-way nature of social media?  The notion of marketing as conversations was the basis for the Cluetrain, an early attempt at drawing attention to the fact that customers are actually unique humans.  A more practical implementation is Project VRM, which is a reverse CRM of sorts.  Instead of vendors managing their relationships with customers, customers manage their relationships with vendors. Your shopping experience is not really controlled by you; rather, its controlled by the retailer and advertisers.  And unfortunately, they typically don't give you a say in the matter.  Yes, they might tailor the content for "female age 25-35 interested in shoes" but that's not really the essence of you, is it?  A better approach is to the let consumers volunteer information about themselves.  And why wouldn't they if it means a better, more relevant shopping experience?  I'd gladly list out my likes and dislikes in exchange for getting rid of all those annoying cookies on my harddrive. I really like this diagram from Beyond SocialCRM as it captures the differences between CRM and VRM. The closest thing to VRM I can find is Buyosphere, a start-up that allows consumers to track their shopping history across many vendors, then share it appropriately.  Also, Amazon does a pretty good job allowing its customers to edit their profile, which includes everything you've ever purchased from Amazon.  You can mark items as gifts, or explicitly exclude them from their recommendation engine.  This is a win-win for both the consumer and retailer. So here is my plea to retailers: Instead of trying to infer my interests from snapshots of my day, please just ask me.  We'll both have a better experience in the long-run.

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• Keyword Research - The Foundation For Your Website!

  With the proliferation of the use of the Internet as a form of marketing, it is so important to be familiar with the common terms and practices used in this new marketing medium in order to be in the loop. Keyword research is the use of search engine optimization experts in finding out what keywords are popularly used by Internet users when they use search engines to obtain information.

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• Oracle Customer Experience Summit @ OpenWorld

  - by Christie Flanagan

  This first-ever Oracle Customer Experience Summit @ OpenWorld kicked off yesterday, bringing together established thought leaders and practitioners in customer experience. The first day saw noted marketing and customer experience thought leader, Seth Godin, take the stage to discuss how rapidly accelerating change and adoption are driving new behaviors and higher expectations in a massively disruptive transformation in which the customer now holds the power. His presentation gave us in-depth insight into this always-connected, always-sharing experience revolution we are witnessing.If you haven’t yet made it over to the Oracle Customer Experience Summit at The Westin St. Francis and the recently made over Oracle Square (aka Union Square), there’s still time today and tomorrow to network with industry peers and hear best practices from those who have steered their ventures through the disruptive trends of customer experience and have proven, successful strategies to share for driving strategic customer-centric initiatives. If you’re interested in learning how Oracle WebCenter helps businesses meet the demands of the customer experience revolution, be sure to check out these sessions at the Oracle Customer Experience Summit later today:Using the Online Customer Experience to Drive Engagement and Marketing Success Thursday, Oct 4, 4:15 PM - 5:15 PM - St. Francis - GeorgianMariam Tariq - Senior Director Product Management, Oracle Stephen Schleifer - Senior Principal Product Manager, Oracle Richard Backx - Business IT Architect/Consultant, KPN NL Netco CE Channels Online The online channel is a critical means of reaching and engaging customers. Online marketing efforts today must be targeted, interactive, and consistent to provide customers with a seamless experience. These efforts must include integrated management of Web, mobile, and social channels—supported by cross-channel customer data and campaigns—and integration with commerce to drive an engaging and differentiated online customer experience. Attend this session to learn how you can use the online channel to increase customer loyalty and drive the success of your marketing initiatives.Empowering Your Frontline Employees: Sales and Service Enterprise Collaboration Thursday, Oct 4, 5:30 PM - 6:30 PM - St. Francis - Elizabethan ABStephen Fioretti - VP, Product Management, Oracle Peter Doolan - Group Vice President, Sales Engineering, Oracle Andrew Kershaw - Sr Director Business Development, Oracle Marty Marcinczyk - VP Customer Experience Engineering, Comcast A focus on the employee experience is critical, because it can make or break your customers’ experiences, directly or indirectly. Engaged and empowered frontline employees become your best advocates and inspire your brand champions. This session explores proven approaches and tools, including social collaboration tools, that can help you empower and enable your frontline teams to improve customer and employee experiences.And before you go, you'll also want to explore the Innovation Tents in Oracle Square which feature leading-edge customer experience demonstrations; attend our customer journey mapping workshop; and learn at sessions focused on innovating differentiated experiences that drive cross-functional alignment.

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• Web Traffic - Campaign on the Overdrive

  The most crucial web traffic marketing strategy available to webmasters today is Search Engine Optimization (SEO). SEO is the one online marketing strategy no webmaster can ignore or succeed without.

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• White Hat Plus Black Hat Equals Grey Hat SEO

  SEO or search engine optimization is one of the many popular Internet marketing techniques used today. Part of its popularity lies with its techniques. Unlike SEM or search engine marketing which dea... [Author: Margarette Mcbride - Web Design and Development - May 03, 2010]

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• Sub query pass through

  - by SQL and the like

  Occasionally in forums and on client sites I see conditional subqueries in statements. This is where the developer has decided that it is only necessary to process some data under a certain condition.  By way of example, something like this : Create Procedure GetOrder @SalesOrderId integer, @CountDetails tinyint as Select SOH.salesorderid , case when @CountDetails = 1 then (Select count(*) from Sales.SalesOrderDetail SOD where SOH.SalesOrderID = SOD.SalesOrderID) end from sales.SalesOrderHeader...(read more)

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• Online SEO Tool to Analyze Your Website

  Learning search engine optimization can be difficult without some sort of SEO tool to help decipher in which direction your marketing efforts are headed. Though there are, in fact, many online SEO tools that can help with your internet marketing campaign, perhaps the most beneficial is an SEO tool that analyzes your entire website. This type of tool, usually offered free of charge, acts in a similar way to search engine crawlers.

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• Commerce, Anyway You Want It

  - by David Dorf

  I believe our industry is finally starting to realize the importance of letting consumers determine how, when, and where to interact with retailers.  Over the last few months I've seen several articles discussing the importance of removing the barriers between existing channels. Paula Rosenblum of RSR first brought the term omni-channel to my attention back in September. She stated, "omni-channel retail isn’t the merging of channels – rather, it’s the use of all possible channels (present and future) to enhance the customer experience in a profitable way." I added to her thoughts in this blog posting in which I said, "For retailers to provide an omni-channel experience, there needs to be one logical representation of products, prices, promotions, and customers across all channels. The only thing that varies is the presentation of the content based on the delivery mechanism (e.g. shelf labels, mobile phone, web site, print, etc.) and often these mechanisms can be combined in various ways." More recently Brian Walker of Gartner suggested we stop using the term multi-channel and begin thinking more about consumer touch-points. "It is time for organizations to leave their channel-oriented ways behind, and enter the era of agile commerce--optimizing their people, processes and technology to serve today's empowered, ever-connected customers across this rapidly evolving set of customer touch points." Now Jason Goldberg, better known as RetailGeek, says we should start breaking down the channel silos by re-casting the VP of E-Commerce as the VP of Digital Marketing, and change his/her focus to driving sales across all channels using digital media. This logic is based on the fact that consumers switch between channels, or touch-points as Brian prefers, as part of their larger buying process. Today's smart consumer leverages the Web, mobile, and stores to provide the best shopping experience, so retailers need to make this easier. Regardless of what we call it, the key take-away is that "multi-channel" is not only an antiquated term but also an idea who's time has passed.  Today, retailers must look at e-commerce, m-commerce, f-commerce, catalogs, and traditional store sales collectively and through the consumers' eyes.  The goal is not to drive sales through each channel but rather to just drive sales -- using whatever method the customer prefers.  There really should be just one cart.

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