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• WebCenter Customer Spotlight: Los Angeles Department of Water and Power

  - by me

  Author: Peter Reiser - Social Business Evangelist, Oracle WebCenter  Solution Summary Los Angeles Department of Water and Power (LADWP) is the largest public utility company in the United States with over 1.6 million customers. LADWP provides water and power for millions of residential & commercial customers in Southern California. The goal of the project was to implement a newly designed web portal to increase customer self-service while reducing transactions via IVR and automate many of the paper based processes to web based workflows for their 1.6 million customers. LADWP implemented a Self Service Portal using Oracle WebCenter Portal & Oracle WebCenter Content and Oracle SOA Suite for the integration of their complex back-end systems infrastructure. The new portal has received extremely positive feedback from not only the customers and users of the portal, but also other utilities. At Oracle OpenWorld 2012, LADWP won the prestigious WebCenter innovation award for their innovative solution. Company OverviewLos Angeles Department of Water and Power (LADWP) is the largest public utility company in the United States with over 1.6 million customers. LADWP provides water and power for millions of residential & commercial customers in Southern California. LADWP also bills most of these customers for sanitation services provided by another department in the city of Los Angeles.  Business ChallengesThe goal of the project was to implement a newly designed web portal that is easy to navigate from a web browser and mobile devices, as well as be the platform for surfacing internet and intranet applications at LADWP. The primary objective of the new portal was to increase customer self-service while reducing the transactions via IVR and walk-up and to automate many of the paper based processes to web based workflows for customers. This includes automation of Self Service implemented through My Account (Bill Pay, Payment History, Bill History, Usage analysis, Service Request Management) Financial Assistance Programs Customer Rebate Programs Turn Off/Turn On/Transfer of Services Outage Reporting eNotification (SMS, email) Solution DeployedLADWP implemented a Self Service Portal using Oracle WebCenter Portal & Oracle WebCenter Content. Using Oracle SOA Suite they integrated various back-end systems including Oracle Siebel CRM IBM Mainframe based CIS FILENET for document management EBP Eletronic Bill Payment System HP Imprint System for BillXML data Other systems including outage reporting systems, SMS service, etc. The new portal’s features include: Complete Graphical redesign based on best practices in UI Design for high usability Customer Self Service implemented through MyAccount (Bill Pay, Payment History, Bill History, Usage Analysis, Service Request Management) Financial Assistance Programs (CRM, WebCenter) Customer Rebate Programs (CRM, WebCenter) Turn On/Off/Transfer of services (Commercial & Residential) Outage Reporting eNotification (SMS, email) Multilingual (English & Spanish) – using WebCenter multi-language support Section 508 (ADA) Compliant Search – Using WebCenter SES (Secured Enterprise Search) Distributed Authorship in WebCenter Content Mobile Access (any Mobile Browser) Business ResultsThe new portal has received extremely positive feedback from not only customers and users of the portal, but also other utilities. At Oracle OpenWorld 2012, LADWP won the prestigious WebCenter innovation award for their innovative solution. Additional Information LADWP OpenWorld presentation Oracle WebCenter Portal Oracle WebCenter Content Oracle SOA Suite

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• Understanding Data Science: Recent Studies

  - by Joe Lamantia

  If you need such a deeper understanding of data science than Drew Conway's popular venn diagram model, or Josh Wills' tongue in cheek characterization, "Data Scientist (n.): Person who is better at statistics than any software engineer and better at software engineering than any statistician." two relatively recent studies are worth reading.   'Analyzing the Analyzers,' an O'Reilly e-book by Harlan Harris, Sean Patrick Murphy, and Marck Vaisman, suggests four distinct types of data scientists -- effectively personas, in a design sense -- based on analysis of self-identified skills among practitioners.  The scenario format dramatizes the different personas, making what could be a dry statistical readout of survey data more engaging.  The survey-only nature of the data,  the restriction of scope to just skills, and the suggested models of skill-profiles makes this feel like the sort of exercise that data scientists undertake as an every day task; collecting data, analyzing it using a mix of statistical techniques, and sharing the model that emerges from the data mining exercise.  That's not an indictment, simply an observation about the consistent feel of the effort as a product of data scientists, about data science.  And the paper 'Enterprise Data Analysis and Visualization: An Interview Study' by researchers Sean Kandel, Andreas Paepcke, Joseph Hellerstein, and Jeffery Heer considers data science within the larger context of industrial data analysis, examining analytical workflows, skills, and the challenges common to enterprise analysis efforts, and identifying three archetypes of data scientist.  As an interview-based study, the data the researchers collected is richer, and there's correspondingly greater depth in the synthesis.  The scope of the study included a broader set of roles than data scientist (enterprise analysts) and involved questions of workflow and organizational context for analytical efforts in general.  I'd suggest this is useful as a primer on analytical work and workers in enterprise settings for those who need a baseline understanding; it also offers some genuinely interesting nuggets for those already familiar with discovery work. We've undertaken a considerable amount of research into discovery, analytical work/ers, and data science over the past three years -- part of our programmatic approach to laying a foundation for product strategy and highlighting innovation opportunities -- and both studies complement and confirm much of the direct research into data science that we conducted. There were a few important differences in our findings, which I'll share and discuss in upcoming posts.

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• Spotlight on an office - Dublin!

  - by Tim Koekkoek

  In this third instalment of our monthly topic ‘Spotlight on an Office’, we visit Dublin, Ireland Oracle has 5 offices in Dublin all in the EastPoint Business Park close to Dublin City centre. In Dublin there are currently 1,000 people working for Oracle. You’ll find, among others, a large part of OracleDirect, our inside sales organization, part of our EMEA Finance organization and employees from Product and Systems Development who work on the heart of Oracle’s products. Facilities EastPoint Business Park is located next to the Irish Financial Service Centre (IFSC) and is only one train stop away from Dublin city centre. This seafront business park and nearby amenities cater for staff’s needs, which include a Sandwich Bar, a Coffee Shop and a small Convenience Store and Newsagent. Moreover there is a Physical Therapy Clinic and Beauty Salon onsite, Pilates and Boot Camp classes, weekly WeightWatcher Classes, five football / tennis courts and an outdoor chess board. When the sun is shining On sunny days comfy, colourful beanbags are spread throughout the park to relax and every Wednesday there is the Irish Village Market providing staff with a variety of delicious gourmet foods from all over the world. Friday afternoons after work are often used by Oracle employees to start the weekend socializing in The Epicenter Cafe Bar & Venue. In the office In the Oracle offices, you have an open floor design and an open door policy which makes it really easy to walk over to your colleagues or a manager to discuss your projects and keep informed with what is going on. This way you also have a great chance to bond with your colleagues. In two of the Oracle buildings there are subsidized canteens especially for Oracle employees with chefs cooking something special everyday! One of the best things about Oracle in Dublin is that it is really multinational. Currently there are more than 25 languages spoken by Oracle employees. So you will work with colleagues from all around the globe, every day, which makes it a really interesting and exciting experience. Sport & Social There is also a dedicated Sport and Social Club, Oraclub. They organize many sport and social activities. It doesn’t matter which sport is your favourite, Oraclub caters for like-minded individuals and makes sure you can play or watch your favourite sport. Furthermore, Oraclub organizes exhibition matches to get you acquainted with some other sports. Last year the Gaelic Warriors (A Wheelchair Rugby club) held an exhibition match. Oraclub also offer Oracle parties, language courses and offer discounts on many events! So whether you want to go to a Robbie Williams concert, an exhibition of Van Gogh or a match of the Irish Rugby team, Oraclub is there for everyone! There are also plenty of possibilities to get involved in volunteering. Want to know more about the current vacancies in Dublin? Check https://campus.oracle.com for all of our vacancies.

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• Win7 is not a tablet OS, no matter what the boys in Redmond think.

  - by John Conwell

  Despite what execs at Microsoft think, Windows 7 is NOT a tablet OS.  Just because you can install some software (or OS) on a device, doesn't mean that device is meant to run that software.  This seems to be the step that the non-engineer execs at Microsoft have seem to not understood.  In order to seamlessly work with a device, the software needs to be designed with that device in mind.  That has been the problem with the Windows PDA platform, the Windows Mobil platform, and now with trying to force fit Windows 7 on a tablet.  Its just not designed for that style of interaction.   Windows is designed to be interacted with via a mouse and keyboard.  In fact, it is brilliant at that.  But, It is NOT designed to be interacted with by your fingers.  And that is why the Windows tablet failed 10 years ago, and why it will fail today.  Its not the hardware's fault like Microsoft claimed 10 years ago.  Its the User Interaction design that failed. And this is why the iPhone and Android OS's work wonderfully on a tablet.  The user interaction was designed for small screens, navigated by big fat fingers.  I love these OS's and how I interact with them.  And when I play with a touch screen Windows 7 device, I am feel like I'm playing with a brittle wana-be.  And its not the hardware's fault.  The touchscreen is very responsive.  I actually like the hardware.  But the OS and the software are just not designed to be interacted with, with my big fat fingers.  In order to be successful, Microsoft needs to start from scratch, and build a platform AND SOFTWARE specifically for use by fingers.  Thats why everyone was so excited when they though Microsoft was going to release the Courier tablet.  Because it looked like a totally different platform.  Something that might actually work.  But Windows 7...I hate to burst your bubble, but you are not a touch platform.

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• SSIS and StreamInsight Working Together.

  I have been thinking a lot recently about what it would be like to have StreamInsight and SSIS working together.  Well the CAT team have produced a paper on some of our options here. Here are some of my thoughts. There is of course a slight mismatch in their types of usage.  StreamInsight is an Event Stream processing engine capable of operating on new data in the sub second timeframe.  The engine allows you to do real time analytics and take decisions on events that have potentially only just happened.  SSIS on the other hand is a batch processing engine.  In general I do not like having to invoke the same package more than once every 90 seconds or so as it can start to get expensive.  Usually when doing batch processing we have an hour or longer of grace before we have to move data from A –> B. StreamInsight operates on streams of data.  Before anyone mentions it yes I know StreamInsight is equally adept at using the IEnumerable interface, but I would argue live streaming and real-time analytics is a primary goal of the product.  SSIS does not have an “Always On” button I do not like the idea of embedding StreamInsight inside SSIS using a transform particularly.  It means StreamInsight becomes a batch processing engine because it can only operate when the SSIS package is running and SSIS is in charge of when that happens. If I am to have StreamInsight within SSIS then I prefer to have StreamInsight on the adapters.  This way you can force the adapters to stay open and introduce events into your Pipeline.   SSIS has a much richer set of transforms out of the box than StreamInsight.  Although “Always On” was not a design goal of SSIS I have used it like this and it works just fine. SSIS being called from within StreamInsight, now that excites me.  see below   For a while now I have been thinking what it would be like to decouple the Data Flow task from the SSIS package and expose it as something with which you can interact.  Anything can instantiate this version of a DFT as it would expose one or more  input interfaces and one or more output interfaces.  I can imagine that this would be a big hit when moving to “The Cloud” as well.  I could see the Data Flow task maybe being hosted in Azure Appfabric or some such layer. StreamInsight would be able to take advantage of this as well.   I am interested to see where this goes and will be pressing for more meat around the subject when I visit Redmond soon.

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• Basic web architecture : Perl -> PHP

  - by Sunny Jim

  This is an architecture question. If there is a better forum, please redirect me. Apologies in advance. Essentially every website is built around a relational database, right? When a user uploads form data, that data is stored in a table. The problem is that the table structure(s) need to be modified whenever the website form is modified. Although I understand that modern web frameworks work around this problem by automatically building forms based on the table structure. For the last 20 years, I have been building websites using Perl. When I first encountered this problem, the easiest solution was to save serialized Perl objects as data BLOBS. After XML's introduction, this solution worked even better because XML is so effective for representing arbitrary data. This approach is consistent with the original Perl principles of Hubris, Laziness, and Impatience and I'm pretty committed to it. Obviously, the biggest drawback is that this solution locks me into the Perl interpreter. So instead, I've just completed a prototype of a universal RDB table. The prototype is written in Perl but porting it to PHP will be a good chance to develop those skills. The principal is based on the XML::Dumper module, which converts arbitrary Perl data structures into uniform XML. With my approach, each XML node is stored as a table record. I underestimated this undertaking and rolled something up myself. But the effort allows me to discuss the basic design instead of implementation details. As mentioned, I'm pretty committed to this approach of using flexible data structures. It's been successfully deployed on many websites, large, and complex. But are there any drawbacks I've overlooked? I rolled my own. Are other people taking a similar approach to their data? What kinds of solutions are available? I have not abandoned my dream of eventually contributing something useful to the worldwide community. In order to proceed, the next step would be peer review. How does one pursue that effort? Thanks! -Jim

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• Enterprise 2.0 Conference recap

  - by kellsey.ruppel

  We had a great week in Boston attending the Enterprise 2.0 Conference. We learned a lot from industry thought leaders and had a chance to speak with a lot of different folks about social and collaboration technologies and trends.  Of all the conferences we attend, this one definitely has a different “feel”. It seems like the attendees are younger, they dress hipper, and there is much more livelihood all around. A few of the sessions addressed this, as the "millenials" or Generation Y, have been using Web 2.0 tools, such as Facebook and Twitter for many years now, and as they are entering the workforce they are expecting similar tools to be a part of how they accomplish their job tasks. It's important to note that it's not just Millenials that are expecting these technologies, as workers young and old alike benefit from social and collaboration tools. I’ve highlighted some of the takeaways I had, as well as a reaction from John Brunswick, who helped us in staffing the booth. Giving your employees choices is empowering, but if there is no course of action or plan, it’s useless. There is no such thing as collaboration without a goal. In a few years, social will become a feature in the “platform”, a component of collaboration. Social will become part of the norm – just like email is expected when you start a job at a company, Social will be too. 1 in 3 of your employees are using tools your company doesn't sanction (how scary is this?!) 25,000 pieces of content are created every second. Context is king. Social tools help us navigate and manage the complexities we face with information overload. We need to design products for the way people work. Consumerization of the enterprise - bringing social tools like Facebook to the organization. From John Brunswick: "The conference had solid attendance, standing as a testament to organizations making a concerted effort to understand what social tools exist to support their businesses.  Many vendors were narrowly focused and people we pleasantly surprised at the breadth of capability provided by Oracle WebCenter.  People seemed to feel that it just made sense that social technology provides the most benefit when presented in the context of key business data." Did you attend the conference? What were some of your key takeaways?

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• AdventureWorks 2014 Sample Databases Are Now Available

  - by aspiringgeek

    Where in the World is AdventureWorks? Recently, SQL Community feedback from twitter prompted me to look in vain for SQL Server 2014 versions of the AdventureWorks sample databases we’ve all grown to know & love. I searched Codeplex, then used the bing & even the google in an effort to locate them, yet all I could find were samples on different sites highlighting specific technologies, an incomplete collection inconsistent with the experience we users had learned to expect.  I began pinging internally & learned that an update to AdventureWorks wasn’t even on the road map.  Fortunately, SQL Marketing manager Luis Daniel Soto Maldonado (t) lent a sympathetic ear & got the update ball rolling; his direct report Darmodi Komo recently announced the release of the shiny new sample databases for OLTP, DW, Tabular, and Multidimensional models to supplement the extant In-Memory OLTP sample DB.  What Success Looks Like In my correspondence with the team, here’s how I defined success: 1. Sample AdventureWorks DBs hosted on Codeplex showcasing SQL Server 2014’s latest-&-greatest features, including:  In-Memory OLTP (aka Hekaton) Clustered Columnstore Online Operations Resource Governor IO 2. Where it makes sense to do so, consolidate the DBs (e.g., showcasing Columnstore likely involves a separate DW DB) 3. Documentation to support experimenting with these features As Microsoft Senior SDE Bonnie Feinberg (b) stated, “I think it would be great to see an AdventureWorks for SQL 2014.  It would be super helpful for third-party book authors and trainers.  It also provides a common way to share examples in blog posts and forum discussions, for example.”  Exactly.  We’ve established a rich & robust tradition of sample databases on Codeplex.  This is what our community & our customers expect.  The prompt response achieves what we all aim to do, i.e., manifests the Service Design Engineering mantra of “delighting the customer”.  Kudos to Luis’s team in SQL Server Marketing & Kevin Liu’s team in SQL Server Engineering for doing so. Download AdventureWorks 2014 Download your copies of SQL Server 2014 AdventureWorks sample databases here.

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• Enhance Your Gmail Account in Chrome

  - by Asian Angel

  Are you tired of items like the Chat and Invite Boxes cluttering up your Gmail account? Then join us as we look at the Better Gmail extension for Google Chrome. Before Here are some examples of items that you may be tired of looking at in your Gmail account such as the “Footer” below your “Inbox”, the “Chat Box”, and the “Invitation Box”. Perhaps you would also like to have the “New Window, Print all, & Create a document Commands” moved elsewhere. And of course there is everyone’s “favorite” sponsored links… Time to do some cleaning up and reorganizing. Better Gmail in Action As soon as you have installed Better Gmail a new tab will automatically open and present you with the available options. Place a “checkmark” in the box for each option that you would like activated and click on “Save” when finished. Note: The final option entry is a tie-in with two other “linked” extensions (Folders4Gmail & HTML Signature) while the middle listing is a link to an article for disabling Google Buzz. Once you have saved your changes in the “Options” you will be prompted to refresh your Gmail tab to see the changes. Going back to our “Inbox Area” everything looks so much more streamlined and clean now. Goodbye clutter! The “New Window, Print all, & Create a document Commands” definitely look a lot nicer as a small toolbar above our e-mail. And the right side…you can see for yourself just how much better that looks. No more distractions there to bother you as you read your e-mail. Conclusion If you have been wanting to get rid of the undesirable elements visible in your Gmail account then hurry over to the Better Gmail page, grab the extension and enjoy the better view. Links Download the Better Gmail extension (Google Chrome Extensions) Similar Articles Productive Geek Tips Figure out which Online accounts are selling your email to spammersAdd a Remember The Milk Task Pane to Gmail in ChromeHow to Send and Receive Hotmail from Your Gmail AccountAdd Your Gmail To Windows Live MailOpen Your Gmail Account in a Popup Window TouchFreeze Alternative in AutoHotkey The Icy Undertow Desktop Windows Home Server – Backup to LAN The Clear & Clean Desktop Use This Bookmarklet to Easily Get Albums Use AutoHotkey to Assign a Hotkey to a Specific Window Latest Software Reviews Tinyhacker Random Tips Revo Uninstaller Pro Registry Mechanic 9 for Windows PC Tools Internet Security Suite 2010 PCmover Professional Windows Media Player 12: Tweak Video & Sound with Playback Enhancements Own a cell phone, or does a cell phone own you? Make your Joomla & Drupal Sites Mobile with OSMOBI Integrate Twitter and Delicious and Make Life Easier Design Your Web Pages Using the Golden Ratio Worldwide Growth of the Internet

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• ArchBeat Link-o-Rama for 2012-05-31

  - by Bob Rhubart

  Eclipse DemoCamp - June 2012 - Redwood Shores, CA wiki.eclipse.org Oracle HQ 10 Twin Dolphin Dr. Redwood Shores, CA Presentations: The evolution of Java persistence, Doug Clarke, EclipseLink Project Lead, Oracle Eclipse Project Sapphire, Konstantin Komissarchik, Sapphire Project Lead, Oracle Developing Rich ADF Applications with Java EE, Greg Stachnick, Oracle Leveraging OSGi In The Enterprise, Kamal Muralidharan, Lead Engineer, eBay NVIDIA Nsight Eclipse Edition, Goodwin (Tech lead - Visual tools), Eugene Ostroukhov (Senior engineer – Visual tools)   BI Architecture Master Class for Partners - Oracle Architecture Unplugged blogs.oracle.com June 21, 2012 This workshop will be highly interactive and is aimed at Oracle OPN member partners who are IT Architects and BI+W specialists. This will be a highly interactive session and does not involve slide presentations or product feature details, it addresses IT-Architectural issues and considerations for the IT-Architect Community. 2012 Oracle Fusion Middleware Innovation Awards - Win a FREE Pass to Oracle OpenWorld 2012 in SF www.oracle.com Share your use of Oracle Fusion Middleware solutions and how they help your organization drive business innovation. You just might win a free pass to Oracle Openworld 2012 in San Francisco. Deadline for submissions in July 17, 2012. IT professionals: Very much the time to change our approach | Andy Mulholland www.capgemini.com This final post by retiring Capgemini CTO blogger Andy Mulholland is a must-read for anyone in IT. 10 Great WebCenter Sites Resources (FatWire) | John Brunswick www.johnbrunswick.com John Brunswick shares "some good resources that span the WebCenter Sites and FatWire brands, to get a consolidated list of helpful destinations for ongoing education." Cloning a WebCenter Portal Managed Server | Maiko Rocha blogs.oracle.com WebCenter and ADF A-Team blogger Maiko Rocha shows how to easily add a new managed server to a single-node domain to make it a cluster. Sorting and Filtering By Model-Based LOV Display Value | Steven Davelaar blogs.oracle.com How-to by WebCenter and ADF A-Team blogger Steven Davelaar. Designing and Developing Cross-Cutting Features | Stephen Rylander www.infoq.com Architects are often tasked with a business feature that must span systems. This article by will provide strategies to handle the change and guide your thinking about separating system boundaries and what that means for your technical design. Thought for the Day "A committee is a group of people who individually can do nothing, but who, as a group, can meet and decide that nothing can be done." — Fred Allen (5/31/1894 – 3/17/1956) Source: Brainy Quote

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• Devoxx 2011: Java EE 6 Hands-on Lab Delivered

  - by arungupta

  I, along with Alexis's help, delivered a Java EE 6 hands-on lab to a packed room of about 40+ attendees at Devoxx 2011. The lab was derived from the OTN Developer Days 2012 version but added lot more content to showcase several Java EE 6 technologies. The problem statement from the lab document states: This hands-on lab builds a typical 3-tier Java EE 6 Web application that retrieves customer information from a database and displays it in a Web page. The application also allows new customers to be added to the database as well. The string-based and type-safe queries are used to query and add rows to the database. Each row in the database table is published as a RESTful resource and is then accessed programmatically. Typical design patterns required by a Web application like validation, caching, observer, partial page rendering, and cross-cutting concerns like logging are explained and implemented using different Java EE 6 technologies. The lab covered Java Persistence API 2, Servlet 3, Enterprise JavaBeans 3.1, JavaServer Faces 2, Java API for RESTful Web Services 1.1, Contexts and Dependency Injection 1.0, and Bean Validation 1.0 over 47 pages of detailed self-paced instructions. Here is the complete Table of Contents: The lab can be downloaded from here and requires only NetBeans IDE "All" or "Java EE" version, which includes GlassFish anyway. All the feedback received from the lab has been incorporated in the instructions and bugs filed (Updated 49559, 205232, 205248, 205256). 80% of the attendees could easily complete the lab and some even completed in much less than 3 hours. That indicates that either more content needs to be added to the lab or the intellectual level of the attendees at the conference was pretty high. I think the lab has enough content for 3 hours but we moved at a much more faster pace so I conclude on the latter. Truly a joy to conduct a lab to 40 Devoxxians! Another related lab that might be handy for folks is "Develop, Deploy, and Monitor your Java EE 6 applications using GlassFish 3.1 Cluster". It explains how: Create a 2-instance GlassFish cluster Front-end with a Web server and a load balancer Demonstrate session replication and fail over Monitor the application using JavaScript The complete lab instructions and source code are available and you can try them. I plan to continue evolving the contents for the Java EE 6 hands-on lab to cover more technologies and features and will announce them on this blog. Let me know on what else would you like to see in the future versions.

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• Devoxx 2011: Java EE 6 Hands-on Lab Delivered

  - by arungupta

  I, along with Alexis's help, delivered a Java EE 6 hands-on lab to a packed room of about 40+ attendees at Devoxx 2011. The lab was derived from the OTN Developer Days 2012 version but added lot more content to showcase several Java EE 6 technologies. The problem statement from the lab document states: This hands-on lab builds a typical 3-tier Java EE 6 Web application that retrieves customer information from a database and displays it in a Web page. The application also allows new customers to be added to the database as well. The string-based and type-safe queries are used to query and add rows to the database. Each row in the database table is published as a RESTful resource and is then accessed programmatically. Typical design patterns required by a Web application like validation, caching, observer, partial page rendering, and cross-cutting concerns like logging are explained and implemented using different Java EE 6 technologies. The lab covered Java Persistence API 2, Servlet 3, Enterprise JavaBeans 3.1, JavaServer Faces 2, Java API for RESTful Web Services 1.1, Contexts and Dependency Injection 1.0, and Bean Validation 1.0 over 47 pages of detailed self-paced instructions. Here is the complete Table of Contents: The lab can be downloaded from here and requires only NetBeans IDE "All" or "Java EE" version, which includes GlassFish anyway. All the feedback received from the lab has been incorporated in the instructions and bugs filed (Updated 49559, 205232, 205248, 205256). 80% of the attendees could easily complete the lab and some even completed in much less than 3 hours. That indicates that either more content needs to be added to the lab or the intellectual level of the attendees at the conference was pretty high. I think the lab has enough content for 3 hours but we moved at a much more faster pace so I conclude on the latter. Truly a joy to conduct a lab to 40 Devoxxians! Another related lab that might be handy for folks is "Develop, Deploy, and Monitor your Java EE 6 applications using GlassFish 3.1 Cluster". It explains how: Create a 2-instance GlassFish cluster Front-end with a Web server and a load balancer Demonstrate session replication and fail over Monitor the application using JavaScript The complete lab instructions and source code are available and you can try them. I plan to continue evolving the contents for the Java EE 6 hands-on lab to cover more technologies and features and will announce them on this blog. Let me know on what else would you like to see in the future versions.

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• Oracle SOA Partner Community Forum Lisbon, Portugal &ndash; April 21st 2010

  - by Jürgen Kress

  We would like to invite you to attend our SOA Partner Community Forum that will be in held in Lisbon, April 21, 2010 The Oracle SOA Partner Community Forum is a wonderful opportunity to: Meet with Oracle SOA and BPM Product management Exchange thoughts and knowledge with SOA and BPM experts Learn from successful SOA implementation Network within the Oracle SOA Partner Community During this highly informative event you can learn about partner success stories, participate in an array of breakout sessions, exchange information with other partners and enjoy a vibrant panel discussion. Places are limited, so register today. Registration only takes a few minutes and it is free of charge. By registration you will confirm that you will attend to the event. Seminar is free. In the event that you cancel your registration after April 16th 2010 Oracle may request that you will pay late cancellation fee of € 150. Please visit our website for further information. Alternatively, if you require assistance or have any queries please contact Jürgen Kress. Agenda 10:00     Welcome & Introduction 10:15     SOA Cloud presentation 11:15     SOA Partner Sales Campaign 12:30     Lunch break 13:15     Partner Reference Case 14:15     BPMN 2.0 15:00     Cocktail reception   Location: Lagoas Park Hotel 2740-245, Porto Salvo, Oeiras For partners with BPM 11g opportunities we will offer an advanced workshop on Thursday April 22nd and Friday April 23rd hosted by Clemens Utschig-Utschig. If you are interested please contact Jürgen Kress.   Quotes from previous SOA Partner Community Forums "The SOA Partner Community Forum was a first-rate event that provided a balanced agenda of vendor-specific and vendor-neutral content pertaining to modern-day service-oriented computing technologies and practices. I enjoyed the opportunity to provide an objective voice on the topics I consider most important for today's IT practitioners to fully leverage the many patterns, principles, and service technology innovations that comprise the next-generation SOA platform." Thomas Erl, SOA Systems Inc., SOASchool.com “The Community is an excellent forum for Partners to hear about each others success stories on SOA, especially BPEL and ODI” Jørn F. Schurink, Competence Expert Oracle Technologies Logica “The Community is the best source for information around Oracle SOA a wonderful platform with many interesting contacts and discussions”. Torsten Winterberg, Opitz Consulting “The regular meetings of the SOA Partner Community are a perfectly organized platform for learning the latest in Oracle SOA tooling by extraordinary speakers and for vivid discussions with practitioners about SOA challenges and design solutions. This is the best opportunity to build and deepen a network with the brightest and most passionate protagonists in Oracle SOA world in EMEA.” Hajo Normann, HP Services Technorati Tags: soa partner community forum,soa,event

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• Databases and Beer

  - by Johnm

  It is a bit of a no-brainer: Include the word "beer" in a subject line of an e-mail or blog post title and you can be certain that it will be read. While there are times this practice might be a ploy to increase readership, it is not the case for this blog post. There is inspiration that can be drawn from other industries to which we, as database professionals, can apply in our industry. In this post I will highlight one of my favorite participants of the brewing industry. The Boston Beer Company started in the 1970s in Boston, Massachusetts. Others may be more familiar with this company through their Samuel Adams Boston Lager and other various seasonal beers. I am continually inspired by their commitment to mastery of the brewing process to which they evangelize frequently in their commercials. They also are continually in pursuit of pushing the boundaries of beer as we know it while working within traditional constraints. A recent example of this is their collaboration with Weihenstephan Brewery of Munich, Germany to produce the soon to be released Infinium beer. This beer, while brewed as an ale, is touted as something closer to something like Champaign - all while complying with the Reinheitsgebot. The Reinheitsgebot is also known as the "German Beer Purity Law" which was originated in 1516. This law states that beer is to consist of water, barley, hops and yeast. That's it. Quite a limiting constraint indeed. and yet, The Boston Beer Company pushed forward. Much like the process of brewing, the discipline of database design and architecture is one that is continually in process and driven by the pursuit of mastery. While we do not have purity laws to constrain us, we have many other types: best practices, company policies, government regulations, security and budgets. Through our fellow comrades, we discuss the challenges and constraints in which we operate. We boil down the principles and theories that define our profession. We reassemble these into something that is complementary to the business needs that we must fulfill. As a result, it is not uncommon to see something amazingly innovative in a small business who is pushing the boundaries of their database well beyond its intended state. It is equally common to see innovation in the use of features available in the more advanced features of databases that are found in large businesses. The tag line for The Boston Beer Company is: "Take Pride In Your Beer.", I would like to offer an alternative and say "Take Pride In Your Database." So, As you pour your next Boston Lager into a frosted glass, consider those who spend their lives mastering the craft of brewing and strive to interject their spirit into everything that you do as a database professional. Cheers!

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• Agile PLM Highlights from Oracle OpenWorld 2012

  - by Kerrie Foy

  Thank you to everyone who joined us at Oracle OpenWorld this year, either in person or virtually (thanks for tweeting #oowplm)!  From customer presentations to after-hours networking opportunities, there was a lot to see and do during the entire conference. Sessions It was our pleasure to feature several customer speakers during our PLM sessions at OpenWorld from such companies as Starbucks, Coca-Cola, Facebook, Eli Lilly, and many more.  Each had a unique perspective to share and fascinating insight into how they successfully leverage Agile PLM to facilitate profitable innovation, protect brand integrity, streamline operations, manage compliance, launch faster, etc.  For example, during the Product Value Chain keynote session, CIO Chris Bedi of JDSU shared how they implemented Agile PLM to support business imperatives around rapid innovation, centralizing product information, collaboration, and eliminate the “Excel gymnastics” required to obtain global portfolio visibility. In just 120 days after implementing, JDSU employees reported significant improvements around product record management, new product introduction, engineering collaboration and more, which created a better work environment to enable critical innovation. I could write on and on about the almost 20 sessions! So to spare yourselves, please visit launch.oracle.com/?plmopenworld2012; it’s a curated selection of PLM presentations from the OpenWorld Content Catalog and available on-demand. Enjoy! Agile Innovation Management During OpenWorld, we announced an exciting new addition to the Agile PLM applications called Innovation Management that redefines the industry’s scope of product lifecycle management.  Our broad vision of complete enterprise PLM for the entire Product Value Chain already broke new ground by helping organizations extend PLM disciplines downstream by connecting product design to commercialization processes; now we are helping executives look farther upstream in the early innovation phases to ultimately close the gap between strategy and execution that so commonly nags innovation initiatives.  More on this coming soon so stay tuned! Unique Networking Opportunities  We know it can be challenging during OpenWorld to find time to productively connect and network with your industry peers, so we hosted an Agile PLM “Birds of a Feather” networking brunch for the second year in a row.  At a fine restaurant close to Moscone we hosted nine tables, each with only ten seats to encourage active conversation.  Furthermore, guests could select from a list of predetermined table topics sponsored by a specialized PLM partner to guarantee – even more so – that they were seated with like-minded company and optimizing their time at the conference.  Everyone enjoyed the opportunity to easily connect with other PLM users during OpenWorld in a more casual setting. What’s Next? Thank you again to all who joined us!  If you haven't yet, mark your calendar to join us for the next Oracle Agile PLM conference at the Value Chain Summit in San Francisco, February 4-6 in 2013!  We’ll have 40 sessions of PLM content in four tracks. Don’t miss it! You can sign up to be notified when official registration opens by visiting www.oracle.com/goto/vcs. 

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• Business Strategy - Google Case Study

  Business strategy defined by SMBTN.com is a term used in business planning that implies a careful selection and application of resources to obtain a competitive advantage in anticipation of future events or trends. In more general terms business strategy is positioning a company so that it has the greatest competitive advantage over others in the markets and industries that they participate in. This process involves making corporate decisions regarding which markets to provide goods and services, pricing, acceptable quality levels, and how to interact with others in the marketplace. The primary objective of business strategy is to create and increase value for all of its shareholders and stakeholders through the creation of customer value. According to InformationWeek.com, Google has a distinctive technology advantage over its competitors like Microsoft, eBay, Amazon, Yahoo. Google utilizes custom high-performance systems which are cost efficient because they can scale to extreme workloads. This hardware allows for a huge cost advantage over its competitors. In addition, InformationWeek.com interviewed Stephen Arnold who stated that Google’s programmers are 50%-100% more productive compared to programmers working for their competitors.  He based this theory on Google’s competitors having to spend up to four times as much just to keep up. In addition to Google’s technological advantage, they also have developed a decentralized management schema where employees report directly to multiple managers and team project leaders. This allows for the responsibility of the technology department to be shared amongst multiple senior level engineers and removes the need for a singular department head to oversee the activities of the department.  This is a unique approach from the standard management style. Typically a department head like a CIO or CTO would oversee the department’s global initiatives and business functionality.  This would then be passed down and administered through middle management and implemented by programmers, business analyst, network administrators and Database administrators. It goes without saying that an IT professional’s responsibilities would be directed by Google’s technological advantage and management strategy.  Simply because they work within the department, and would have to design, develop, and support the high-performance systems and would have to report multiple managers and project leaders on a regular basis. Since Google was established and driven by new and immerging technology, all other departments would be directly impacted by the technology department.  In fact, they would have to cater to the technology department since it is a huge driving for in the success of Google. Reference: http://www.smbtn.com/smallbusinessdictionary/#b http://www.informationweek.com/news/software/linux/showArticle.jhtml?articleID=192300292&pgno=1&queryText=&isPrev=

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• How do software projects go over budget and under-deliver?

  - by Carlos

  I've come across this story quite a few times here in the UK: NHS Computer System Summary: We're spunking £12 Billion on some health software with barely anything working. I was sitting the office discussing this with my colleagues, and we had a little think about. From what I can see, all the NHS needs is a database + middle tier of drugs/hospitals/patients/prescriptions objects, and various GUIs for doctors and nurses to look at. You'd also need to think about security and scalability. And you'd need to sit around a hospital/pharmacy/GPs office for a bit to figure out what they need. But, all told, I'd say I could knock together something with that kind of structure in a couple of days, and maybe throw in a month or two to make it work in scale. * If I had a few million quid, I could probably hire some really excellent designers to make a maintainable codebase, and also buy appropriate hardware to run the system on. I hate to trivialize something that seems to have caused to much trouble, but to me it looks like just a big distributed CRUD + UI system. So how on earth did this project bloat to £12B without producing much useful software? As I don't think the software sounds so complicated, I can only imagine that something about how it was organised caused this mess. Is it outsourcing that's the problem? Is it not getting the software designers to understand the medical business that caused it? What are your experiences with projects gone over budget, under delivered? What are best practices for large projects? Have you ever worked on such a project? EDIT *This bit seemed to get a lot of attention. What I mean is I could probably do this for say, 30 users, spending a few tens of thousands of pounds. I'm not including stuff I don't know about the medical industry and government, but I think most people who've been around programming are familiar with that kind of database/front end kind of design. My point is the NHS project looks like a BIG version of this, with bells and whistles, notably security. But surely a budget millions of times larger than mine could provide this?

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• Why I Love Microsoft Development

  - by Brian Lanham

  I've been writing software for a while and recently had an opportunity to broaden my horizons and start developing for iOS. We decided to leverage, as much as possible, our existing skills and use MonoTouch and MonoDevelop by Novell.    For those of you who do not know, Mono is a .NET port originally designed for Linux but adapted for other platforms as well. MonoTouch is a port specifically for building iOS applications using the .NET framework. MonoDroid is a port (in CTP-esque release) for Android.   A MISSING COMPONENT - VISUAL DESIGNER   MonoDevelop lacks one very significant component compared with other tools I am using: NO VISUAL DESIGNER. Instead of using an integrated visual designer, MonoDevelop shells to the Mac OS "Interface Builder".  Since MonoDevelop lets me have a "Visual Studio-esque" feel *and* I get to use C#, AND it's FREE, I am gladly willing to overlook this.  In fact, it's not even a question.  Free?  Sure, I'll take it with no Visual Designer.   In my experiences I've grown from UNIX and DOS to .NET development through many steps. Java/JSP/Servlets; Windows; Web; etc. I've been doing .NET for quite a few years and I guess I just got "comfortable" with the tools.   WHY AM I NOT GETTING IT?   Interface Builder (IB) is amazingly confusing for me. I had the opportunity to speak at the Northern VA Code Camp on 12/11/2010. My presentation was "Getting Started with iOS Development using MonoTouch and C#".    At the visual design part of the presentation, I asked one of the 3 or 4 Mac developers in the room about my confusion with the IB. I don't understand why the "Classes" list includes objects. I don't understand what "File's Owner" is. And, most importantly, WHAT THE HECK IS AN OUTLET AND WHY IS IT NECESSARY?!?!?"   His response to these question (especially Outlets): "They did it wrong."   I'm accustom to a visual designer that creates variables for graphical widgets for me. Not IB. Instead, I have to create "Outlets" manually. I still do not understand why and, the explanation from a seasoned Mac developer is that it's wrong. (He received nods of confirmation from the other Mac devs in the room.)   I LOVE MS DEV   I love development for Microsoft platforms using Microsoft development tools. I love Windows 7. I love Visual Studio 2010. I love SQL Server. Azure, Entity Framework, Active Directory, Office, WCF/WF/WPF, etc. are all designed with integration in mind. They are also all designed with developers in mind.   Steve Ballmer recently ranted "It's the developers!" That's why it is relatively quick to build apps using MS tools. Clearly, MS knows that while we usually enjoy building technology solutions, we are here to make money. And we need tools that accelerate our time to market without compromising the power and quality of our solutions.   So, yeah, I am sucking up I guess. But I love Microsoft Development. Thank you, Microsoft, for providing the plethora of great development tools.    P.S. (but please slow down a bit…I'm having trouble keeping up!)

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• Process Rules!

  - by Ajay Khanna

  One of the key components of a process is “Business Rule”. Business rule takes many forms inside your process definition and in a way is a manifestation of your company’s business policy. Business rules inside the process are used for policy enforcement, governance, decision management, operations efficiency etc. Following are some basic types of rules that can be a part of your process. 1. Process conditions:  These are defined as the process gateways that determine a path process will take depending on the process parameters. For Example, if discount >10% go to approval path : if discount < 10% auto-approve order. 2. Data rules: These business rules are defined as facts in decision table or knowledge base. The process captures all required parameters and submits those to RETE based rules engine. Rules engine processes the data and returns the result back. For example, rules determining your insurance eligibility. 3. Event rules: Here the system is monitoring the various events and events patterns that are emerging inside the process or external to the process. You can define actions or alerts to be triggered when a certain pattern of events emerges over a specified time period. Such types of rules need Complex Event Processing and are used in applications like Credit Card Fraud detection or Utility Demand Response. 4. User Interface Rules: In order to add dynamic behavior to UI or to keep users from making mistakes and enforcing policy, another mechanism available is UI rules. They are evaluated as the end user is filling out the web forms. These may include enabling and disabling of UI as per business policy. An example could be, if the age of a user is less than 13 years, disable credit card field and enable parental approval required checkbox. Your process may include many of such rule types. Oracle OpenWorld provides a unique opportunity to listen to Oracle Business Process Management Experts and Customers.  We will discuss business rules during various sessions in Oracle OpenWorld. Two of the sessions specifically focused on business rules are listed below: Accelerating an Implementation of Complex Worldwide Business Approval Rules Wednesday, Oct 3, 10:15 AM Moscone South – 305 Oracle Business Rules Use Cases Design and Testing Wednesday, Oct 3, 3:30 PM Marriott Marquis - Golden Gate C3   Oracle Business Process Management Track covers a variety of topics, and speakers covering technology, methodology and best practices. You can see the list of Business process Management sessions here. Come back to this blog for more coverage from Oracle OpenWorld!

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• Is the Joel Test really a good gauging tool?

  - by henry

  I just learned about the Joel Test. I have been computer programmer for 22 years, but somehow I never heard about it before. I consider my best job so far to be this small investment managing company with 30 employees and only three people in the IT department. I am no longer with them, but I had being working there for five years – my longest streak with any given company. To my surprise they scored extremely poor on the Joel Test. The only two questions I would answer “yes” are #4: Do you have a bug database? And #9: Do you use the best tools money can buy? Everything else is either “sometimes” or straight “no”. Here is what I liked about the company however: Good pay. They bragged about it to my face, and I bragged about it to their face, so it was almost like a family environment. I always knew the big picture. When writing code to solve a particular problem there were no ambiguity about the business nature of that problem. Even though we did not always had written specifications we could ask business users a question anytime, often yelling it across the floor. I could even talk to executives any time I felt like doing it: no appointment necessary. Immediate feedback. Once we implement a solution and make business users happy they immediately let us know that, we (programmers) become heroes of the moment. No red tape. I could always buy any tools I deemed necessary, and design solutions the way my professional judgment dictates. Flexibility. If I had mid-day dental appointment that is near my house rather than near the office, I would send email to the company: "FYI: I work from home today". As long as one of three IT guys was on the floor (to help traders in case their monitors go dark) they did not care where two others were. So the question thus becomes: How valuable is the Joel Test? Why bother with it?

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• viable part-time career in IT/programming?

  - by Rider

  Hi, I'd like to ask for some career advice from you people. Is there a viable job/career that can be done in programming/IT for the long term? Right now, I am thinking about website (PHP?) developer path. My background: I have a degree in computer science and have been a programmer/system analyst for almost 10 years. Lately I took a big break from programming and studied for a B.arch. degree (yes architecture), only to discover that architecture offers zero (0) jobs where I'm from, for 3 years already (and no, I am not going to move and the grass in not greener in other places). I have never been particularly interested in programming, in fact I was bored by it. But I was always quite good at both programming and system analysis, and very valued by practically all my employers. On the other hand, I have never been valued or offered a good job in any other field (although I can do many things, like design, architecture, translations, documentation, teaching, etc etc.) I guess the human component has been always more important for me in programming jobs - I value all the good people I worked with, but not projects. However, I have about zero skills or desire to be a project manager. I also have close to zero skills for selling myself. I like it best when I can do "my thing", have my niche, have an ownership of some project. Right now my career perspective is to do part time programming and to part time teach yoga. I have already started the yoga teaching part. Do you think that part time programming is viable? And what niche works best for that? I have considered web development, QA, or software development in a company like I did before. However, my fear is that when you do programming part-time, you get the most boring coding work, only to see your colleagues move to more interesting projects and up their respective career ladders. I also fear that part-timers are not especially needed either. And, since I don't share much enthusiasm at programming, I'd rather not be around young programmers boiling with geeky enthusiasm about coding, but rather QA mindset with people from different backgrounds and life paths might work better for me. Thanks for any advice, --Rider

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• CIO's Corner: Achieving a Balance

  - by Michelle Kimihira

  Author: Rick Beers Senior Director, Product Management, Oracle Fusion Middleware All too often, a CIO is unfairly characterized as either technology-focused or business-focused; as more concerned with either infrastructure performance or business excellence. It seems to me that this completely misses the point. I have long thought that a CIO has probably the most complex C-level position in an enterprise, one that requires an artful balance among four entirely different constituencies, often with competing values and needs. How a CIO balances these is the single largest determinant of success. I was reminded of this while reading the excellent interview of Mark Hurd by CNBC’s Maria Bartiromo in a recent issue of USATODAY (Bartiromo: Oracle's Hurd is in tech sweet spot). The interview covers topics such as Big Data, Leadership and Oracle’s growth strategy. But the topic that really got my interest, and reminded me of the need for balance, was on IT spending trends, in which Mark Hurd observed, “…budgets are tight. What most of our customers have today is both an austerity plan to save money and at the same time a plan to reapply that money to innovation. There isn't a customer we have that doesn't have an austerity plan and an innovation plan.” In an era of economic uncertainty, and an accelerating pace of business change, this is probably the toughest balance a CIO must achieve. Yet for far too many IT organizations, operating costs consume over 75% of their budgets, leaving precious little for innovation and investment in business-critical technology programs. I have found that many CIO’s are trapped by their enterprise systems platforms, which were originally architected for Standardization, Compliance and tightly integrated linear Workflows. Yes, these traits are still required for specific reasons and cannot be compromised. But they are no longer enough. New demands are emerging: the explosion in the volume and diversity of Data, the Consumerization of IT, the rise of Social Media, and the need for continual Business Process Reengineering. These were simply not the design criteria for Enterprise 1.0 and attempting to leverage them with current systems platforms results in an escalation in complexity and a resulting increase in operating costs for many IT organizations. This is the cost vs investment trap and what most constrains CIO’s from achieving the balance they need. But there is a way out of this trap. Enterprise 2.0 represents an entirely new enterprise systems architecture, one that is ‘Business-Centric’ rather than ‘ERP Centric’, which defined the architecture of Enterprise 1.0. Oracle’s best in class suite of Fusion Middleware Products enables a layered approach to enterprise systems architectures that provides the balance that an enterprise needs. The most exciting part of all this? The bottom two layers are focused upon reducing costs and the upper two layers provide business value and innovation. Finally, the Balance a CIO needs.  Additional Information Product Information on Oracle.com: Oracle Fusion Middleware Follow us on Twitter and Facebook Subscribe to our regular Fusion Middleware Newsletter

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• Is Infiniband going to get squeezed by iWARP and external QPI?

  - by andy.grover

  The Inquirer certainly thinks so.However, I'm not so sure it makes sense to compare Infiniband to an as-yet-unannounced optical external QPI. QPI is currently a processor interconnect. CPUs, RAM, and devices connected by it are conceptually part of the same machine -- they run a single OS, for example. They are both "networks" or "fabrics" but they have very different design trade-offs.Another widely-used bus in the system is closer to Infiniband than QPI -- PCI Express. Isn't it more likely that PCIe could take on IB? There are companies already who have solutions that use external PCI Express for cluster interconnect, but these have not gained significant market share. Why would QPI, a technology whose sweet spot is even further from Infiniband's than PCIe, be able to challenge Infiniband? It's hard to speculate without much information, but right now it doesn't seem likely to me.The other prediction made in the article is that Intel's 10GbE iWARP card could squeeze IB on the low end, due to its greater compatibility and lower cost.It's definitely never a good idea to bet against Ethernet when it comes to mass-market, commodity networking. Ethernet will win. 10GbE will win. But, there are now two competing ways to implement the low-latency RDMA Verbs interface on top of Ethernet. iWARP is essentially RDMA over TCP/IP over Ethernet. The new alternative is IBoE (Infiniband over Ethernet, aka RoCEE, aka "Rocky"). This encapsulates the IB packet protocol directly in the Ethernet frame. It loses the layer 3 routability of iWARP, but better maintains software compatibility with existing apps that use IB, and is simpler to implement in both software and hardware. iWARP has a substantial head start, but I believe that IBoE silicon will eventually be cheaper, and more likely to be implemented in commodity Ethernet hardware.I think IBoE is going to take low-end market share from traditional IB, but I think this is a situation IB hardware vendors have no problem accepting. Commoditized IBoE NICs invite greater use of RDMA features, and when higher performance is needed, customers can upgrade to "real" IB, maintaining IB's justification for higher prices. (IB max interconnect speeds have historically been 2-4x higher than Ethernet, and I don't see that changing.)(ObDisclosure: My current employer now sells IB hardware. I previously also worked at Intel. My opinions are my own, duh.)

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• One Week To Go: OTN Architect Day: Cloud Computing

  - by Bob Rhubart

  One week remains until OTN Architect Day: Cloud Computing kicks of at the spectacular Oracle HQ campus in Redwood Shores, CA. The event is free, and there is still time to register. When: Tuesday July 9, 2013 8:30am - 12:30pm Where: Oracle Conference Center350 Oracle Pkwy Redwood City, CA 94065 Register now. It's free! Here's the latest update to the event agenda: 8:30am - 9:00am Registration and Continental Breakfast 9:00am - 9:45am Keynote 21st Century IT | Dr. James Baty VP, Global Enterprise Architecture Program, Oracle Imagine a time long, long ago. A time when servers were certified and dedicated to specific applications, when anything posted on an enterprise web site was from restricted, approved channels, and when we tried to limit the growth of 'dirty' data and storage. Today, applications are services running in the muti-tenant hybrid cloud. Companies beg their customers to tweet them, friend them, and publicly rate their products. And constantly analyzing a deluge of Internet, social and sensor data is the key to creating the next super-successful product, or capturing an evil terrorist. The old IT architecture was planned, dedicated, stable, controlled, with separate and well-defined roles. The new architecture is shared, dynamic, continuous, XaaS, DevOps. This keynote session describes the challenges and opportunities that the new business / IT paradigms present to the IT architecture and architects. 9:45am - 10:30am Technical Session Oracle Cloud: A Case Study in Building a Cloud | Anbu Krishnaswami Enterprise Architect, Oracle Building a Cloud can be challenging thanks to the complex requirements unique to Cloud computing and the massive scale typically associated with Cloud. Cloud providers can take an Infrastructure as a Service (IaaS) approach and build a cloud on virtualized commodity hardware, or they can take the Platform as a Service (PaaS) path, a service-oriented approach based on pre-configured, integrated, engineered systems. This presentation uses the Oracle Cloud itself as a case study in the use of engineered systems, demonstrating how the technical design of engineered systems is leveraged for building PaaS and SaaS Cloud services and a Cloud management infrastructure. The presentation will also explore the principles, patterns, best practices, and architecture views provided in Oracle's Cloud reference architecture. 10:30 am -10:45 am Break 10:45am-11:30am Technical Session Database as a Service | Markus Michalewicz Senior Principal Product Manager Oracle Real Application Clusters (RAC) New applications are now commonly built in a Cloud model, where the database is consumed as a service, and many established business processes are beginning to migrate to database as a service (DBaaS). This adoption of DBaaS is made possible by the availability of new capabilities in the database that enable resource pooling, dynamic resource management, model-based provisioning, metered use, and effective quality-of-service controls. This session will examine the catalog of database services at a large commercial bank to understand how these capabilities are enabling DBaaS for a wide range of needs within the enterprise. 11:30 am - 12:00 pm Panel Q&A Dr. James Baty, Anbu Krishnaswami, and Markus Michalewicz respond to audience questions. Registration is free, but seating is limited, so register now.

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• One Week To Go: OTN Architect Day: Cloud Computing

  - by Bob Rhubart

  One week remains until OTN Architect Day: Cloud Computing kicks of at the spectacular Oracle HQ campus in Redwood Shores, CA. The event is free, and there is still time to register. When: Tuesday July 9, 2013 8:30am - 12:30pm Where: Oracle Conference Center350 Oracle Pkwy Redwood City, CA 94065 Register now. It's free! Here's the latest update to the event agenda: 8:30am - 9:00am Registration and Continental Breakfast 9:00am - 9:45am Keynote 21st Century IT | Dr. James Baty VP, Global Enterprise Architecture Program, Oracle Imagine a time long, long ago. A time when servers were certified and dedicated to specific applications, when anything posted on an enterprise web site was from restricted, approved channels, and when we tried to limit the growth of 'dirty' data and storage. Today, applications are services running in the muti-tenant hybrid cloud. Companies beg their customers to tweet them, friend them, and publicly rate their products. And constantly analyzing a deluge of Internet, social and sensor data is the key to creating the next super-successful product, or capturing an evil terrorist. The old IT architecture was planned, dedicated, stable, controlled, with separate and well-defined roles. The new architecture is shared, dynamic, continuous, XaaS, DevOps. This keynote session describes the challenges and opportunities that the new business / IT paradigms present to the IT architecture and architects. 9:45am - 10:30am Technical Session Oracle Cloud: A Case Study in Building a Cloud | Anbu Krishnaswami Enterprise Architect, Oracle Building a Cloud can be challenging thanks to the complex requirements unique to Cloud computing and the massive scale typically associated with Cloud. Cloud providers can take an Infrastructure as a Service (IaaS) approach and build a cloud on virtualized commodity hardware, or they can take the Platform as a Service (PaaS) path, a service-oriented approach based on pre-configured, integrated, engineered systems. This presentation uses the Oracle Cloud itself as a case study in the use of engineered systems, demonstrating how the technical design of engineered systems is leveraged for building PaaS and SaaS Cloud services and a Cloud management infrastructure. The presentation will also explore the principles, patterns, best practices, and architecture views provided in Oracle's Cloud reference architecture. 10:30 am -10:45 am Break 10:45am-11:30am Technical Session Database as a Service | Markus Michalewicz Senior Principal Product Manager Oracle Real Application Clusters (RAC) New applications are now commonly built in a Cloud model, where the database is consumed as a service, and many established business processes are beginning to migrate to database as a service (DBaaS). This adoption of DBaaS is made possible by the availability of new capabilities in the database that enable resource pooling, dynamic resource management, model-based provisioning, metered use, and effective quality-of-service controls. This session will examine the catalog of database services at a large commercial bank to understand how these capabilities are enabling DBaaS for a wide range of needs within the enterprise. 11:30 am - 12:00 pm Panel Q&A Dr. James Baty, Anbu Krishnaswami, and Markus Michalewicz respond to audience questions. Registration is free, but seating is limited, so register now.

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