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• Using the OAM Mobile & Social SDK to secure native mobile apps - Part 2 : OAM Mobile & Social Server configuration

  - by kanishkmahajan

  Objective  In the second part of this blog post I'll now cover configuration of OAM to secure our sample native apps developed using the iOS SDK. First, here are some key server side concepts: Application Profiles: An application profile is a logical representation of your application within OAM server. It could be a web (html/javascript) or native (iOS or Android) application. Applications may have different requirements for AuthN/AuthZ, and therefore each application that interacts with OAM Mobile & Social REST services must be uniquely defined. Service Providers: Service providers represent the back end services that are accessed by applications. With OAM Mobile & Social these services are in the areas of authentication, authorization and user profile access. A Service Provider then defines a type or class of service for authentication, authorization or user profiles. For example, the JWTAuthentication provider performs authentication and returns JWT (JSON Web Tokens) to the application. In contrast, the OAMAuthentication also provides authentication but uses OAM SSO tokens Service Profiles:  A Service Profile is a logical envelope that defines a service endpoint URL for a service provider for the OAM Mobile & Social Service. You can create multiple service profiles for a service provider to define token capabilities and service endpoints. Each service provider instance requires atleast one corresponding service profile.The  OAM Mobile & Social Service includes a pre-configured service profile for each pre-configured service provider. Service Domains: Service domains bind together application profiles and service profiles with an optional security handler. So now let's configure the OAM server. Additional details are in the OAM Documentation and this post simply provides an outline of configuration tasks required to configure OAM for securing native apps.  Configuration  Create The Application Profile Log on to the Oracle Access Management console and from System Configuration -> Mobile and Social -> Mobile Services, select "Create" under Application Profiles. You would do this  step twice - once for each of the native apps - AvitekInventory and AvitekScheduler. Enter the parameters for the new Application profile: Name:  The application name. In this example we use 'InventoryApp' for the AvitekInventory app and 'SchedulerApp' for the AvitekScheduler app. The application name configured here must match the application name in the settings for the deployed iOS application. BaseSecret: Enter a password here. This does not need to match any existing password. It is used as an encryption key between the client and the OAM server.  Mobile Configuration: Enable this checkbox for any mobile applications. This enables the SDK to collect and send Mobile specific attributes to the OAM server.  Webview: Controls the type of browser that the iOS application will use. The embedded browser (default) will render the browser within the application. External will use the system standalone browser. External can sometimes be preferable for debugging URLScheme: The URL scheme associated with the iOS apps that is also used as a custom URL scheme to register O/S handlers that will take control when OAM transfers control to device. For the AvitekInventory and the AvitekScheduler apps I used osa:// and client:// respectively. You set this scheme in Xcode while developing your iOS Apps under Info->URL Types.  Bundle Identifier : The fully qualified name of your iOS application. You typically set this when you create a new Xcode project or under General->Identity in Xcode. For the AvitekInventory and AvitekScheduler apps these were com.us.oracle.AvitekInventory and com.us.oracle.AvitekScheduler respectively.  Create The Service Domain Select create under Service domains. Create a name for your domain (AvitekDomain is what I've used). The name configured must match the service domain set in the iOS application settings. Under "Application Profile Selection" click the browse button. Choose the application profiles that you created in the previous step one by one. Set the InventoryApp as the SSO agent (with an automatic priority of 1) and the SchedulerApp as the SSO client. This associates these applications with this service domain and configures them in a 'circle of trust'.  Advance to the next page of the wizard to configure the services for this domain. For this example we will use the following services:  Authentication:   This will use the JWT (JSON Web Token) format authentication provider. The iOS application upon successful authentication will receive a signed JWT token from OAM Mobile & Social service. This token will be used in subsequent calls to OAM. Use 'MobileOAMAuthentication' here. Authorization:  The authorization provider. The SDK makes calls to this provider endpoint to obtain authorization decisions on resource requests. Use 'OAMAuthorization' here. User Profile Service:  This is the service that provides user profile services (attribute lookup, attribute modification). It can be any directory configured as a data source in OAM.  And that's it! We're done configuring our native apps. In the next section, let's look at some additional features that were mentioned in the earlier post that are automated by the SDK for the app developer i.e. these are areas that require no additional coding by the app developer when developing with the SDK as they only require server side configuration: Additional Configuration  Offline Authentication Select this option in the service domain configuration to allow users to log in and authenticate to the application locally. Clear the box to block users from authenticating locally. Strong Authentication By simply selecting the OAAMSecurityHandlerPlugin while configuring mobile related Service Domains, the OAM Mobile&Social service allows sophisticated device and client application registration logic as well as the advanced risk and fraud analysis logic found in OAAM to be applied to mobile authentication. Let's look at some scenarios where the OAAMSecurityHandlerPlugin gets used. First, when we configure OAM and OAAM to integrate together using the TAP scheme, then that integration kicks off by selecting the OAAMSecurityHandlerPlugin in the mobile service domain. This is how the mobile device is now prompted for KBA,OTP etc depending on the TAP scheme integration and the OAM users registered in the OAAM database. Second, when we configured the service domain, there were claim attributes there that are already pre-configured in OAM Mobile&Social service and we simply accepted the default values- these are the set of attributes that will be fetched from the device and passed to the server during registration/authentication as device profile attributes. When a mobile application requests a token through the Mobile Client SDK, the SDK logic will send the Device Profile attributes as a part of an HTTP request. This set of Device Profile attributes enhances security by creating an audit trail for devices that assists device identification. When the OAAM Security Plug-in is used, a particular combination of Device Profile attribute values is treated as a device finger print, known as the Digital Finger Print in the OAAM Administration Console. Each finger print is assigned a unique fingerprint number. Each OAAM session is associated with a finger print and the finger print makes it possible to log (and audit) the devices that are performing authentication and token acquisition. Finally, if the jail broken option is selected while configuring an application profile, the SDK detects a device is jail broken based on configured policy and if the OAAM handler is configured the plug-in can allow or block access to client device depending on the OAAM policy as well as detect blacklisted, lost or stolen devices and send a wipeout command that deletes all the mobile &social relevant data and blocks the device from future access. 1024x768 Social Logins Finally, let's complete this post by adding configuration to configure social logins for mobile applications. Although the Avitek sample apps do not demonstrate social logins this would be an ideal exercise for you based on the sample code provided in the earlier post. I'll cover the server side configuration here (with Facebook as an example) and you can retrofit the code to accommodate social logins by following the steps outlined in "Invoking Authentication Services" and add code in LoginViewController and maybe create a new delegate - AvitekRPDelegate based on the description in the previous post. So, here all you will need to do is configure an application profile for social login, configure a new service domain that uses the social login application profile, register the app on Facebook and finally configure the Facebook OAuth provider in OAM with those settings. Navigate to Mobile and Social, click on "Internet Identity Services" and create a new application profile. Here are the relevant parameters for the new application profile (-also we're not registering the social user in OAM with this configuration below, however that is a key feature as well): Name:  The application name. This must match the name of the of mobile application profile created for your application under Mobile Services. We used InventoryApp for this example. SharedSecret: Enter a password here. This does not need to match any existing password. It is used as an encryption key between the client and the OAM Mobile and Social service.  Mobile Application Return URL: After the Relying Party (social) login, the OAM Mobile & Social service will redirect to the iOS application using this URI. This is defined under Info->URL type and we used 'osa', so we define this here as 'osa://' Login Type: Choose to allow only internet identity authentication for this exercise. Authentication Service Endpoint : Make sure that /internetidentityauthentication is selected. Login to http://developers.facebook.com using your Facebook account and click on Apps and register the app as InventoryApp. Note that the consumer key and API secret gets generated automatically by the Facebook OAuth server. Navigate back to OAM and under Mobile and Social, click on "Internet Identity Services" and edit the Facebook OAuth Provider. Add the consumer key and API secret from the Facebook developers site to the Facebook OAuth Provider: Navigate to Mobile Services. Click on New to create a new service domain. In this example we call the domain "AvitekDomainRP". The type should be 'Mobile Application' and the application credential type 'User Token'. Add the application "InventoryApp" to the domain. Advance the next page of the wizard. Select the  default service profiles but ensure that the Authentication Service is set to 'InternetIdentityAuthentication'. Finish the creation of the service domain.

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• The Social Business Thought Leaders - John Hagel

  - by kellsey.ruppel

  While many European economies are on the brink of a recession between increasing taxation and mounting loss of jobs and bankruptcy filing rates, there's an understandable risk of losing sight of the deeper forces at play. Yet instead of surrendering to uncertainty and trying to survive in the short term, many organizations are feeling the urge to be better prepared to thrive in these complex times by developing a more articulated long term understanding of both the opportunities / challenges ahead. For example: What long-term economic, technological and societal changes are rolling out? Which foundational dynamics will affect our companies' performance, productivity, competition, and innovative potential in the upcoming decades? How will digital infrastructure change our business landscape? What kind of capabilities will be key to compete in a market shaped by growing turbulence, unpredictability and volatility? Breaking out from a strictly cyclical thinking, studies such as the Shift Index by John Hagel, Co-Chairman of the Center for the Edge at Deloitte & Touche (See Measuring the forces of long-term change - The 2009 Shift Index), depict a worrying performance challenge that affected every industry in the entire US economy over the last 45 years. Amidst a more than doubled competitive intensity of the market, and even with an improved labor productivity, the actual performance of US firms has consistently fallen to 25% of what it was in 1965. Most of this reported value is shifting from institutions and organizations to individuals, whether they are customers or young creative talent. To thrive in the digital economy and reverse declining performance trends, companies will have to fundamentally rethink their management approach by moving from knowledge stocks to knowledge flows, from scalable efficiency to scalable learning, from push organizations to pull organizations. Based on the outcomes of the Shift Index and on the book The Power of Pull, the first episode of the Social Business Thought-Leaders features John Hagel to provide strategic insights on how companies will succeed in the 21st century.

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• Mobile and Social for Retail

  - by David Dorf

  I've got two speaking gigs in the next few weeks, so I thought I'd preview both here. First I'll be at eTail West on February 24th to talk about mobile. I'll be previewing a new study of how shoppers are using mobile phones. Here's a sneak peek at one of the slides: It should be no surprise that as more consumers adopt smartphones, more are finding ways to use them to help with shopping. Sometimes that's to find a store, download a coupon, or do price comparisons. I'll also be discussing the NRF Mobile Blueprint, and will walk through an example of mobile impacting the in-store experience. Retailers need to look upon mobile as the method of bringing the digital assets of e-commerce into the aisles to enhance shopping. On March 9th I'll be at NRF Innovate co-presenting with Jon Kubo of Wet Seal on social strategies. Jon is a retail innovation rock-star and I always learn something new from every conversation with him. Below is a another slide preview: I cheated a little on the top 10 most popular retailer pages by not including Victoria's Secret Pink. VC is already represented, so I didn't include them a second time. The most interesting statistic I found was that the average user spends 55 minutes on Facebook a day. Wow! I also decided to use the old "Like" and "Fan" icons just because I like them better (pun intended). Wet Seal has been collecting interesting statistics on liked products, so I hope Jon will share lots (I'm on a roll). Hope to see you at both events.

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• Class hierarchy problem in this social network model

  - by Gerenuk

  I'm trying to design a class system for a social network data model - basically a link/object system. Now I have roughly the following structure (simplified and only relevant methods shown) class Data: "used to handle the data with mongodb" "can link, unlink data and also return other linked data" "is basically a proxy object that only stores _id and accesses mongodb on requests" "it looks like {_id: ..., _out: [id1, id2,...], _inc: [id3, id4, ...]}" def get_node(self, id) "create a new Data object from the underlying mongodb" "each data object can potentially create a reference object to new mongo data" "this is needed when the data returns the linked objects" class Node: """ this class proxies linking calls to .data it includes additional network logic operations whereas Data only contains a basic database solution """ def __init__(self, data): "the infrastructure realization is stored as composition by an included object data" "Node bascially proxies most calls to the infrastructure object data" def get_node(self, data): "creates a new object of class Object or Link depending on data" class Object(Node): "can have multiple connections to Link" class Link(Node): "has one 'in' and one 'out' connection to an Object" This system is working, however maybe wouldn't work outside Python. Note that after reading links Now I have two questions here: 1) I want to infrastructure of the data storage to be replacable. Earlier I had Data as a superclass of Node so that it provided the neccessary calls. But (without dirty Python tricks) you cannot replace the superclass dynamically. Is using composition therefore recommended? The drawback is that I have to proxy most calls (link, unlink etc). Any thoughts? 2) The class Node contains the common method .get_node which is used to built new Object or Link instances after reading out the data. Some attribute of data decided whether the object which is only stored by id should be instantiated as an Object or Link class. The problem here is that Node needs to know about Object and Link in advance, which seems dodgy. Do you see a different solution? Both Object and Link need to instantiate one of all possible types depending on what the find in their linked data. Are there any other ideas how to implement a flexible Object/Link structure where the underlying database storage is isolated?

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• Advice on developing a social network [on hold]

  - by Siraj Mansour

  I am doing research on assembling a team, using the right tools, and the cost to develop a highly responsive social network that is capable of dealing with a lot of users. Similar to the Facebook concept but using the basics package for now. Profile, friends, posts, updates, media upload/download, streaming, chat and Inbox messaging are all in the package. We certainly do not expect it to be as popular as Facebook or handle the same number of users and requests, but in its own game it has to be a monster, and expandable for later on. Neglecting the hosting, and servers part, i am looking for technical advise and opinions, on what kind of team i need ? how many developers ? their expertise ? What are the right tools ? languages ? frameworks ? environments ? Any random ideas about the infrastructure ? Quick thoughts on the development process ? Please use references, if you have any to support your ideas. Development cost mere estimation ? NEGLECTING THE COST OF SERVERS I know my question is too broad but my knowledge is very limited and i need detailed help, for any help you can offer i thank you in advance.

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• Post-Purchase Social Media

  - by David Dorf

  When you make a particularly good purchase, the natural tendency is to share the experience with friends. You show them your cool new toy or garment, then explain how you discovered such a great deal, all the while implying you are the world's most savvy shopper. My wife does it with clothes, housewares, and books, and I do it with wiz-bang techie stuff. Post-purchase euphoria or Buyer's remorse are associated with most purchases beyond day-to-day needs. So now let's add social media to the mix. Haul videos are a YouTube phenomenon where a shopper describes their latest haul on video. Blair Fowler, aka juicystar07, is an excellent example. She and her older sister's haul videos have been viewed 75,000,000 times, at times causing particular items to sell out after being showcased. If you're not already on this bandwagon, checkout Blair's haul video from her trip to Forever21. There are a couple good articles on this trend from ABC's GMA, Slate, and NPR. Some retailers are already sending free products to these fashionistas in the hopes they'll be reviewed on camera. For those less willing to exert themselves, there's Blippy, a service that automatically tweets your purchases. Similar to Twitter, your purchases are tweeted so your friends can see what you've purchased and your network can make comments. In the example to the right, co-founder Philip Kaplan purchased a gift for his wife from the store Does Your Mother Know, proving the point that the need for privacy is overblown. Blippy has partnerships with selected merchants like Apple, Amazon, and Netflix and can also get purchases from the credit cards you've registered. When you register, you can configure whether to automatically tweet each purchase, or approve them first. No sense in broadcasting my need for Rogaine, right? This is a good thing for retailers, as it helps spread the word about purchases and gives other people ideas. Rick just bought an ooma from Amazon. What the heck is ooma? Oh, its like Vonage but no monthly bills. I'm there.

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• Agile social media analysis and implementation

  - by blunders

  Are there any books/platforms for social media campaign planning and implementation that define a completely agile approach to engaging audiences on platforms such as Facebook, Linkedin, Twitter, etc? UPDATE: Posted a bounty on the question since the current answer is really not about agile approaches to social media campaign planning and implementation. UPDATE 2: The question is asking for an agile social media approach, or a social media platform that has agile social media approach baked-in. If the question was about an agile approach to software development, SCRUM would be the most likely answer (70% percent of agile software developers say they practice some from of SCRUM), and Pivotal Tracker might be one of many agile platforms suggested; as a generalization Pivotal Tracker might be called a project management platform. On the flip-side, suggesting just a social media platform might be the equivalent of suggesting a project management platform, and suggesting I see if SCRUM works on it. Problem is that if you haven't suggested an agile social media approach to try on this social media platform, then you haven't provided an answer to the question.

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• Oracle's Vision for the Social-Enabled Enterprise

  - by Peggy Chen

  Register Now Join us for the Webcast. Mon., Sept. 10, 2012 10 a.m. PT / 1 p.m. ET Join the conversation: #oracle and #socbiz Mark Hurd President, Oracle Thomas Kurian Executive Vice President, Product Development, Oracle Reggie Bradford Senior Vice President, Product Development, Oracle Dear Colleague, Smart companies are developing social media strategies to engage customers, gain brand insights, and transform employee collaboration and recruitment. Oracle is powering this transformation with the most comprehensive enterprise social platform that lets you: Monitor and engage in social conversations Collect and analyze social data Build and grow brands through social media Integrate enterprisewide social functionality into a single system Create rich social applications Join Oracle President Mark Hurd and senior Oracle executives to learn more about Oracle’s vision for the social-enabled enterprise. Register now for this Webcast. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Contact Us | Legal Notices and Terms of Use | Privacy Statement

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• Oracle Social @ OpenWorld

  - by me

   Hi there -  Wanna know what going on at Oracle Open World and Social?  Here are the hot tips!  Do you want to see  the Oracle Social Engagement Center in action ? You can explore the power of social publishing (Vitrue)  and the live social  monitoring (Collective Intellect) of  the Social Buzz around OpenWorld.Let's see if you appear in the Tweeter stream . Visit us  at Moscone South main entrance (foursquare place)  and meet  the Oracle Social Geeks  @Radu43, @peterreiser, @dankmbp and team. Are you a  social developer  and want to discover Oracle Social Network (OSN) ? cool - you can still  join the OSN Developers Challenge , take the OSN technical preview tour and meet our WebCenter evangelists Jake (@theappslab) and @noelportugal. Do you want to meet the Oracle Social Geeks and have some fun?  Then join us at the Social Plaza @ Oracle OpenWorld event on Tuesday, October 2, Noon–8:00 p.m. at the  Mint Plaza, Fifth Street between Mission and Market. cu you all at #oow

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• Social HCM: Is Your Team Listening?

  - by Mike Stiles

  Does integrating Social HCM into your enterprise make sense? Consider Sam and Christina. Sam is a new hire at a big company. On the job 3 weeks, a question has come up on how to properly file an expense report to get reimbursed. It was covered in the onboarding session, but shockingly enough, Sam didn’t memorize or write down every word of the session. The answer is probably in a handout, in a stack of handouts 2 inches thick. It also might be on the employee web site…somewhere. Christina is a new hire at a different big company. She has the same question. She logs into her company’s social network, goes to the “new hires” group, asks her question and gets an answer in seconds. Christina says, “Cool!” Sam says, “Grrrr.” It’s safe to say the qualified talent your company wants is accustomed to using social platforms to communicate and get quick answers. As such, Christina is comfortable at her new company, whereas Sam is wondering what he’s gotten himself into. Companies that cling to talent communication and management systems that don’t speak to talent’s needs or expectations put themselves at risk. Right from the recruiting stage, prospects can determine if a company has embraced the communications tools of the 21st century. If they don’t see it, alarm bells go off. With great talent more in demand than ever, enterprises should reconsider making “this is the way we do it, you adapt to us” their mantra. Other blogs have clearly outlined that apart from meeting top recruits’ expectations, Social HCM benefits the organization itself in terms of efficiency, talent performance & measurement. Recruiting: Jobvite shows 64% of companies hired using social. 89% of job seekers are using social in their search. Social can give employers access to relevant communities of prospects and advance the brand. Nucleus Research found general hiring software can provide over 1,000% ROI by reducing churn and improving screening. Social talent acquisition should perform at least as well. Learning & Development:Employees, learning from the company or from peers, can be kept on top of the latest needed skillsets and engage in self-paced training so as to advance within the company. Performance Management:Just as gamers are egged on by levels and achievements, talent can reach for workplace kudos, be they shout-outs from peers & managers or formally established milestones. Plus employee reviews become consistent and fair as managers have access to the cumulative feedback social offers. Workflow and Collaboration:With workforces dispersing in terms of physical location, social provides a platform that helps eliminate drawbacks that would have brought just 10 years ago. Finding and connecting with just the right colleague to get the most relevant info at any given time has never been more possible…or expected. While yes, marketing has taken the social lead inside the enterprise, HCM (with the word “human” right there in its name) is the obvious locale for the next big integration of social in business. The technology is there. At Oracle, Fusion HCM apps are deeply embedded with Social HCM…just one example of systems taking social across the enterprise. Christina’s company is communicating with her in ways she’s used to. Sam’s company may as well be trying to talk to him using signal flags. @mikestilesPhoto via stock.xchng

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• Is Your Company Social on the Inside?

  - by Mike Stiles

  As we talk about the extension of social from an outbound-facing marketing tool to a platform that will reach across the entire enterprise, servicing multiple functions of that enterprise, it might be time to take a look at how social can be effectively employed for internal communications. Remember the printed company newsletter? Yeah, nobody reads it. Remember the emailed company newsletter? Yeah, nobody reads it. Why not? Shouldn’t your employees care about the company more than anything else in life and be voraciously hungry for any information related to it? The more realistic prospect is that a company’s employees don’t behave much differently at work where information is concerned than they do in their personal lives. They “tune in” to information that’s immediately relevant to them, that peaks their interest, and/or that’s presented in a visually engaging way. That currently makes an internal social platform the most ideal way to communicate within the organization. It not only facilitates more immediate, more targeted (and thus more relevant) messaging from the company out to employees, it sets a stage for employees to communicate with each other and efficiently get answers to questions from peers. It’s a collaboration tool on steroids. If you build such an internal social portal and you do it right, will employees use it? Considering social media has officially been declared more addictive than cigarettes, booze and sex…probably. But what does it mean to do an internal social platform “right”? The bar has been set pretty high. Your employees are used to Twitter and Facebook, and would roll their eyes at anything less simple or harder to navigate than those. All the Facebook best practices would apply to your internal social as well, including the importance of managing posting frequency, using photos and video, moderation & response, etc. And don’t worry, you won’t be the first to jump in. WPP's global digital agency Possible has its own social network called Colab. Nestle has “The Nest.” Red Robin’s got one. I myself got an in-depth look at McGraw-Hill’s internal social platform at Blogwell NYC. Some of these companies are building their own platforms, others are buying them off the shelf or customizing readymade solutions. But you won’t be the last either. Prescient Digital Media and the IABC learned 39% of companies don’t offer employees any social tools. Not a social network, not discussion forums, not even IM. And a great many continue to ban the use of Facebook and Twitter on the premises. That’s pretty astonishing since social has become as essential a modern day communications tool as the telephone. But such holdouts will pay a big price for being mired in fear while competitors exploit social connections unchallenged. Fish where the fish are. If social has become the way people communicate and take in information, let that be the way communication is trafficked in the organization.

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• Story and news-feed ideas for social network games

  - by arpine

  I am currently working on a educational and fun 2-in-1 game. As I am not a professional, I need advice on story and news-feed. The goal is simple-get richer, the story is about a worker who is trying to get over his/her financial problems and become rich. During the whole gaming process there is a news-feed (every day there are a couple of fresh news about what is going on). The news are fresh and individual so I need to write about 2000 pieces of news for 2 year gaming, maybe more. The problem is that I am not sure whether repetitive news can interest in this game. What can be done to make the news-making process easier but not boring from the point of view of the player?

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• Three Key Tenets of Optimal Social Collaboration

  - by kellsey.ruppel

  Today's blog post comes to us from John Bruswick! This post is an abridged version of John’s white paper in which he discusses three principals to optimize social collaboration within an enterprise.   By [email protected], Oracle Principal Sales Consultant Effective social collaboration is actionable, deeply contextual and inherently derives its value from business entities outside of itself. How does an organization begin the journey from traditional, siloed collaboration to natural, business entity based social collaboration? Successful enablement of enterprise social collaboration requires that organizations embrace the following tenets and understand that traditional collaborative functionality has inherent limits - it is innovation and integration in accordance with the following tenets that will provide net-new efficiency benefits. Key Tenets of Optimal Social Collaboration Leverage a Ubiquitous Social Fabric - Collaborative activities should be supported through a ubiquitous social fabric, providing a personalized experience, broadcasting key business events and connecting people and business processes.  This supports education of participants working in and around a specific business entity that will benefit from an implicit capture of tacit knowledge and provide continuity between participants.  In the absence of this ubiquitous platform activities can still occur but are essentially siloed causing frequent duplication of effort across similar tasks, with critical tacit knowledge eluding capture. Supply Continuous Context to Support Decision Making and Problem Solving - People generally engage in collaborative behavior to obtain a decision or the resolution for a specific issue.  The time to achieve resolution is referred to as "Solve Time".  Users have traditionally been forced to switch or "alt-tab" between business systems and synthesize their own context across disparate systems and processes.  The constant loss of context forces end users to exert a large amount of effort that could be spent on higher value problem solving. Extend the Collaborative Lifecycle into Back Office - Beyond the solve time from decision making efforts, additional time is expended formalizing the resolution that was generated from collaboration in a system of record.  Extending collaboration to result in the capture of an explicit decision maximizes efficiencies, creating a closed circuit for a particular thread.  This type of structured action may exist today within your organization's customer support system around opening, solving and closing support issues, but generally does not extend to Sales focused collaborative activities. Excelling in the Unstructured Future We will always have to deal with unstructured collaborative processes within our organizations.  Regardless of the participants and nature of the collaborate process, two things are certain – the origination and end points are generally known and relate to a business entity, perhaps a customer, opportunity, order, shipping location, product or otherwise. Imagine the benefits if an organization's key business systems supported a social fabric, provided continuous context and extended the lifecycle around the collaborative decision making to include output into back office systems of record.   The technical hurdle to embracing optimal social collaboration would fall away, leaving the company with an opportunity to focus on and refine how processes were approached.  Time and resources previously required could then be reallocated to focusing on innovation to support competitive differentiation unique to your business. How can you achieve optimal social collaboration? Oracle Social Network enables business users to collaborate with each other using a broad range of collaboration styles and integrates data from a variety of sources and business applications -- allowing you to achieve optimal social collaboration. Looking to learn more? Read John's white paper, where he discusses in further detail the three principals to optimize social collaboration within an enterprise. 

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• GoodFil.ms Suggests New Movies Based on Friends’ Picks

  - by Jason Fitzpatrick

  Goodfil.ms is a movie suggestion engine that doesn’t suggest movies based on what the critics say or how many anonymous internet points a movie has received, but instead takes into account your personal tastes and the tastes of your friends. From the Goodfil.ms FAQ: Films are social. The best way to find movies is through the people you know. We’ve designed Goodfilms from the ground up to show you what your existing friends are watching and rating, and to focus on showing you what the people around you think about films instead of a random grab bag of “internet voters” or highly specialised critics. Their FAQ file is filled with links to detailed posts about the specifics of the process, so if you’re the curious type we strongly suggest checking it out. In addition to the social-ranking side of Goodfil.ms there’s an excellent “Recent Releases” section for major streaming services like iTunes, Netflix, and Amazon Prime–even if you don’t sign up for the social side of the site you can still keep an eye on the best new releases across the board. What To Do If You Get a Virus on Your Computer Why Enabling “Do Not Track” Doesn’t Stop You From Being Tracked HTG Explains: What is the Windows Page File and Should You Disable It?

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• How Social Can You Get?

  - by Oracle OpenWorld Blog Team

  By Karen Shamban Get Social at Oracle OpenWorld What: Social Plaza @ Oracle OpenWorldWhen: Tuesday, October 2, Noon–8:00 p.m.Where: Mint Plaza, Fifth Street between Mission and Market Hashtag: #oowJoin Oracle’s social media masters—plus hundreds of your soon-to-be-closest friends—at this all-social social. There will be two bars open from 4:30 p.m. until closing, with drink coupons to go 'round. Also on hand will be one of those famous San Francisco gourmet food trucks—check them out also starting at 4:30 p.m. While you’re there, mug at the Social PhotoBooth—maybe while you're drinking a mug. Social Plaza is going to showcase artists at work—face-to-face. Indie music faves Golden State will be stopping by to play, dance-rageous DJ Brandon Arnovick will be spinning discs, and artist Melanie Alves will be painting the scene—and scenes—right there.  Into fashion? Check out the 20 local fashion designers who will be displaying, discussing, and selling their unique designs. And if you want to add to your t-shirt collection, we’ve got a live print screening planned ... the first 300 socializers will get a t-shirt free. But hey—be sure to mix some technology with your social efforts. Watch Larry Ellison’s keynote live from Social Plaza, drink in hand.   See you there. &amp;amp;amp;amp;amp;amp;lt;span id=&amp;amp;amp;amp;amp;amp;quot;XinhaEditingPostion&amp;amp;amp;amp;amp;amp;quot;&amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;lt;/span&amp;amp;amp;amp;amp;amp;gt;

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• NBC Sports Chooses Oracle for Social Relationship Management

  - by Pat Ma

  0 0 1 247 1411 involver 11 3 1655 14.0 Normal 0 false false false EN-US JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; } NBC Sports wanted to engage fans, grow their audience, and give their advertising customers more value. They wanted to use social media to accomplish this. NBC Sports recognized that sports in inherently social. When you watch a game at the stadium or at home, you’re chatting with the people around you, commenting on plays, and celebrating together after each score. NBC Sports wanted to deliver this same social experience via social media channels. NBC Sports used Oracle Social Relationship Management (SRM) to create an online sporting community on Facebook. Fans can watch sporting events live on NBC television while participating in fan commentary about the event on Facebook. The online fan community is extremely engaged – much like fans in a sporting stadium would be during a game. NBC Sports also pose sporting questions, provide sporting news, and tie-in special promotions with their advertisers to their fans via Facebook. Since implementing their social strategy, NBC Sports has seen their fans become more engaged, their television audience grow, and their advertisers happier with new social offerings. To see how Oracle Social Relationship Management can help create better customer experiences for your company, contact Oracle here. Watch NBC Sports Video: Mark Lazarus, Chairman, NBC Sports Group, describes how Oracle Cloud’s SRM tools helped the broadcaster engage with their fans on social media channels. Watch Thomas Kurian Keynote: Thomas Kurian, Executive Vice President of Product Development, Oracle, describes Oracle’s Cloud platform and application strategy, how it is transforming business management, and delivering great customer experiences here.

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• Create a Social Community of Trust Along With Your Federal Digital Services Governance

  - by TedMcLaughlan

  The Digital Services Governance Recommendations were recently released, supporting the US Federal Government's Digital Government Strategy Milestone Action #4.2 to establish agency-wide governance structures for developing and delivering digital services. Figure 1 - From: "Digital Services Governance Recommendations" While extremely important from a policy and procedure perspective within an Agency's information management and communications enterprise, these recommendations only very lightly reference perhaps the most important success enabler - the "Trusted Community" required for ultimate usefulness of the services delivered. By "ultimate usefulness", I mean the collection of public, transparent properties around government information and digital services that include social trust and validation, social reach, expert respect, and comparative, standard measures of relative value. In other words, do the digital services meet expectations of the public, social media ecosystem (people AND machines)? A rigid governance framework, controlling by rules, policies and roles the creation and dissemination of digital services may meet the expectations of direct end-users and most stakeholders - including the agency information stewards and security officers. All others who may share comments about the services, write about them, swap or review extracts, repackage, visualize or otherwise repurpose the output for use in entirely unanticipated, social ways - these "stakeholders" will not be governed, but may observe guidance generated by a "Trusted Community". As recognized members of the trusted community, these stakeholders may ultimately define the right scope and detail of governance that all other users might observe, promoting and refining the usefulness of the government product as the social ecosystem expects. So, as part of an agency-centric governance framework, it's advised that a flexible governance model be created for stewarding a "Community of Trust" around the digital services. The first steps follow the approach outlined in the Recommendations: Step 1: Gather a Core Team In addition to the roles and responsibilities described, perhaps a set of characteristics and responsibilities can be developed for the "Trusted Community Steward/Advocate" - i.e. a person or team who (a) are entirely cognizant of and respected within the external social media communities, and (b) are trusted both within the agency and outside as practical, responsible, non-partisan communicators of useful information. The may seem like a standard Agency PR/Outreach team role - but often an agency or stakeholder subject matter expert with a public, active social persona works even better. Step 2: Assess What You Have In addition to existing, agency or stakeholder decision-making bodies and assets, it's important to take a PR/Marketing view of the social ecosystem. How visible are the services across the social channels utilized by current or desired constituents of your agency? What's the online reputation of your agency and perhaps the service(s)? Is Search Engine Optimization (SEO) a facet of external communications/publishing lifecycles? Who are the public champions, instigators, value-adders for the digital services, or perhaps just influential "communicators" (i.e. with no stake in the game)? You're essentially assessing your market and social presence, and identifying the actors (including your own agency employees) in the existing community of trust. Step 3: Determine What You Want The evolving Community of Trust will most readily absorb, support and provide feedback regarding "Core Principles" (Element B of the "six essential elements of a digital services governance structure") shared by your Agency, and obviously play a large, though probably very unstructured part in Element D "Stakeholder Input and Participation". Plan for this, and seek input from the social media community with respect to performance metrics - these should be geared around the outcome and growth of the trusted communities actions. How big and active is this community? What's the influential reach of this community with respect to particular messaging or campaigns generated by the Agency? What's the referral rate TO your digital services, FROM channels owned or operated by members of this community? (this requires governance with respect to content generation inclusive of "markers" or "tags"). At this point, while your Agency proceeds with steps 4 ("Build/Validate the Governance Structure") and 5 ("Share, Review, Upgrade"), the Community of Trust might as well just get going, and start adding value and usefulness to the existing conversations, existing data services - loosely though directionally-stewarded by your trusted advocate(s). Why is this an "Enterprise Architecture" topic? Because it's increasingly apparent that a Public Service "Enterprise" is not wholly contained within Agency facilities, firewalls and job titles - it's also manifested in actual, perceived or representative forms outside the walls, on the social Internet. An Agency's EA model and resulting investments both facilitate and are impacted by the "Social Enterprise". At Oracle, we're very active both within our Enterprise and outside, helping foster social architectures that enable truly useful public services, digital or otherwise.

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• 13 MORE Things from the Oracle Social Summit You Should Know

  - by Mike Stiles

  In our previous blog, we started giving those of you who couldn’t make it just a sampling of the valuable takeaways from the first annual Oracle Social Summit, held Nov 14 and 15 in Las Vegas. And while yes, 13 items is a pretty healthy sampling, we wanted to go the extra mile and give you 13 more, an indication of just how much great information came out of it.  Follow the arrow, and come on in as if you were there with us. 1. Weber Shandwick takes a 70/20/10 approach when advising clients how to allocate resources to paid social opportunities. 70% of spend should go toward paid opportunities the agency and client both know work, 20% should go toward paid social the agency knows works, and 10% should go toward experimentation. (Matt Dickman – Weber Shandwick) 2. By 2017, the technically competent CMO will spend more on IT than the CIO. (Gartner Study) 3. CIOs are focused on infrastructure. As the roles of the CMO and CIO continue coming together, those CIOs have to make a very conscious decision to get CMOs what they need. 4. It’s now harder for brands to differentiate based on product. The advantage will go to the brands that are successful in garnering customer trust. 5. More and more, enterprise software is going to start looking like the software consumers are used to seeing and using. 6. You will see brands prioritizing mobile and dropping investments in www, HTML, POS systems, etc. 7. The social graph has to be added to brands’ customer data for a more holistic view. Customers will give you the information you need if the reward is appropriate. 8. Viacom did a study that showed viewers are most honest on social. Not so much on surveys or other feedback vehicles. 9. How are you determining your influencers? Influence isn’t about reach. It’s about getting people to change behavior. 10. A mix of skills is becoming critically important in a social staff. It shouldn’t be a mixture of several disciplines, not just a bunch of “social experts.” 11. If senior management isn’t engaged, the social team is forced into guessing what might be considered a “success” by the C-suite. 12. Mobile customization will be getting big investments from brands in 2013. Brands need to provide shoppers utility, not just information. 75% will use mobile this holiday season to avoid in-store madness. 13. Data becomes information, information becomes insight, and insight becomes actionable. The Oracle Social Summit brought together brands, agencies, Oracle social experts and industry thought leaders to take a serious look at where social stands today, and where it’s headed in the near future. Given the speed of social’s evolution, attending such events (or at least reading nifty summary blogs) is a good investment in making sure your enterprise isn’t falling gradually behind.

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• Social Search: Looking for Love

  - by Mike Stiles

  For marketers and enterprise executives who have placed a higher priority on and allocated bigger budgets to search over social, it might be time to notice yet another shift that’s well underway. Social is search. Search marketing was always more of an internal slam-dunk than other digital initiatives. Even a C-suite that understood little about the new technology world knew it’s a good thing when people are able to find you. Google was the new Yellow Pages. Only with Google, you could get your listing first without naming yourself “AAAA Plumbing.” There were wizards out there who could give your business prominence in front of people who were specifically looking for what you offered. Other search giants like Bing also came along to offer such ideal matchmaking possibilities. But what if the consumer isn’t using a search engine to find what they’re looking for? And what if the search engines started altering their algorithms so that search placement manipulation was more difficult? Both of those things have started to happen. Experian Hitwise’s numbers show that visits to the major search engines in the UK dropped 100 million through August. Search engines are far from dead, or even challenged. But more and more, the public is discovering the sites and brands they need through advice they get via social, not search. You’ll find the worlds of social and search increasingly co-mingling as well. Search behemoths Google and Bing are including Facebook and Google+ into their engines. Meanwhile, Facebook and Twitter have done some integration of global web search into their platforms. So what makes social such a worthwhile search entity for brands? First and foremost, the consumer has demonstrated a behavior of acting on recommendations from social connections. A cry in the wilderness like, “Anybody know any good catering companies?” will usually yield a link (and an endorsement) from a friend such as “Yeah, check out Just-Cheese-Balls Catering.” There’s no such human-driven force/influence behind the big search engines. Facebook’s Mark Zuckerberg and others call it “Friend Mining.” It is, in essence, searching for answers from friends’ experiences as opposed to faceless code. And Facebook has all of those friends’ experiences already stored as data. eMarketer says search in an $18 billion business, and investors are really into it. So no shock Facebook’s ready to leverage their social graph into relevant search. What do you do about all this as a brand? For one thing, it’s going to lead to some interesting paid marketing opportunities around the corner, including Sponsored Stories bought against certain queries, inserting deals into search results, capitalizing on social search results on mobile, etc. Apart from that, it might be time to stop mentally separating social and search in your strategic planning and budgeting. Courting your fans on social will cumulatively add up to more valuable, personally endorsed recommendations for your company when a consumer conducts a search on social. Fail to foster those relationships, fail to engage, fail to provide knock-em-dead customer service, fail to wow them with your actual products and services…and you’ll wind up with the visibility you deserve in social search results.

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• Merging Social Accounts: What We Learned This Weekend

  - by Mike Stiles

  Guest Post by Erika BrookesWe learned that it’s not always as easy as you think it’s going to be. While it’s widely accepted that merging multiple owned Facebook Pages that are duplicating communities and putting out the same type of content is a best practice, actually pulling it off without rattling fans is a trickier proposition. Facebook is nice and clear about how to merge Facebook Pages. Although content is not carried over, Likes from the pages you’re merging are. So you can imagine the surprise when such fans start seeing posts in their News Feed from a page they don’t believe they ever Liked. One community member accurately likened it to having your bank come under another bank’s brand name. The Facebook Page changes to the new brand, just like your debit card, emails, signs and other communication. This weekend we did our merge. The Facebook communities of Vitrue, Involver and Collective Intellect were pulled into one community, Oracle Social. Could we have handled it better? Oh yeah. Our intent was to make sure, to the fullest extent possible, that the fans of the Vitrue, Involver, and Collective Intellect brand pages were well-informed about the pending page merges in ADVANCE of the merge. While many were aware that Oracle acquired the three companies, many were not. We learned from fan feedback that we should have sent notifications MUCH earlier to make the brand Page merge crystal clear and to answer any questions. That was our bad, our responsibility and we apologize for Oracle Social showing up in your News Feed if you were not aware that it was a result of your fandom of Vitrue, Involver or Collective Intellect. It was our job to make you aware well in advance. Some felt they had never Liked the fan Pages of Vitrue, Involver or Collective Intellect, so they were understandably upset (some cultures may call it “fit to be tied”) when they found themselves fans of Oracle Social. One thing to consider is that since 2009, brands and developers have used and enjoyed free Involver tab apps like Twitter, RSS and YouTube (1.2 million of which are currently active), which included an opt-in Liking the Involver Page. Often, when Liking happens in a manner outside of the traditional clicking of a Like button on a brand Page, it’s easy to forget a Page was indeed Liked. Lastly, a few felt that their Like of the Page had been “bought.” It was not. No fans or Likes were separately purchased. Yes, the companies and the social properties of Vitrue, Involver and Collective Intellect were acquired by Oracle. Those brands are now being coordinated into the larger Oracle brand. In social media, that means those brands are being integrated into the Oracle Social community. So what now? We apologize and apply lessons learned. We learned that you not only have to communicate thoroughly and clearly, but you have to communicate well in advance of any actionable items that will affect fans. We’re more than willing to walk straight to the woodshed when we deserve it. Going forward, the social team here is dedicated to facilitating content, discussion and sharing around social for marketers, agencies, IT stakeholders and social staffs, including community managers. We anticipate Oracle Social being the premier gathering place for true social innovators as we move into social’s exciting next phase of development. Inevitably, some will still feel they are fans of the Page in error. While we hate to see you go, you may unlike the Page if it’s not relevant or useful to you. Let’s continue to contribute, participate, foster our desire to learn, and move forward together positively and constructively - both for current fans of the community and the many fans to come.

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• python-social-auth AuthCanceled exception

  - by vero4ka

  I'm using python-social-auth in my Django application for authentication via Facebook. But when a user tries to login and when it's been refirected to Facebook app page clicks on "Cancel" button, appears the following exception: ERROR 2014-01-03 15:32:15,308 base :: Internal Server Error: /complete/facebook/ Traceback (most recent call last): File "/home/vera/virtualenv/myapp/local/lib/python2.7/site-packages/django/core/handlers/base.py", line 114, in get_response response = wrapped_callback(request, *callback_args, **callback_kwargs) File "/home/vera/virtualenv/myapp/local/lib/python2.7/site-packages/django/views/decorators/csrf.py", line 57, in wrapped_view return view_func(*args, **kwargs) File "/home/vera/virtualenv/myapp/local/lib/python2.7/site-packages/social/apps/django_app/utils.py", line 45, in wrapper return func(request, backend, *args, **kwargs) File "/home/vera/virtualenv/myapp/local/lib/python2.7/site-packages/social/apps/django_app/views.py", line 21, in complete redirect_name=REDIRECT_FIELD_NAME, *args, **kwargs) File "/home/vera/virtualenv/myapp/local/lib/python2.7/site-packages/social/actions.py", line 54, in do_complete *args, **kwargs) File "/home/vera/virtualenv/myapp/local/lib/python2.7/site-packages/social/strategies/base.py", line 62, in complete return self.backend.auth_complete(*args, **kwargs) File "/home/vera/virtualenv/myapp/local/lib/python2.7/site-packages/social/backends/facebook.py", line 63, in auth_complete self.process_error(self.data) File "/home/vera/virtualenv/myapp/local/lib/python2.7/site-packages/social/backends/facebook.py", line 56, in process_error super(FacebookOAuth2, self).process_error(data) File "/home/vera/virtualenv/myapp/local/lib/python2.7/site-packages/social/backends/oauth.py", line 312, in process_error raise AuthCanceled(self, data.get('error_description', '')) AuthCanceled: Authentication process canceled Is the any way to catch it Django?

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• Is Social Media The Vital Skill You Aren’t Tracking?

  - by HCM-Oracle

  By Mark Bennett - Originally featured in Talent Management Excellence The ever-increasing presence of the workforce on social media presents opportunities as well as risks for organizations. While on the one hand, we read about social media embarrassments happening to organizations, on the other we see that social media activities by workers and candidates can enhance a company’s brand and provide insight into what individuals are, or can become, influencers in the social media sphere. HR can play a key role in helping organizations make the most value out of the activities and presence of workers and candidates, while at the same time also helping to manage the risks that come with the permanence and viral nature of social media. What is Missing from Understanding Our Workforce? “If only HP knew what HP knows, we would be three-times more productive.”  Lew Platt, Former Chairman, President, CEO, Hewlett-Packard  What Lew Platt recognized was that organizations only have a partial understanding of what their workforce is capable of. This lack of understanding impacts the company in several negative ways: 1. A particular skill that the company needs to access in one part of the organization might exist somewhere else, but there is no record that the skill exists, so the need is unfulfilled. 2. As market conditions change rapidly, the company needs to know strategic options, but some options are missed entirely because the company doesn’t know that sufficient capability already exists to enable those options. 3. Employees may miss out on opportunities to demonstrate how their hidden skills could create new value to the company. Why don’t companies have that more complete picture of their workforce capabilities – that is, not know what they know? One very good explanation is that companies put most of their efforts into rating their workforce according to the jobs and roles they are filling today. This is the essence of two important talent management processes: recruiting and performance appraisals.  In recruiting, a set of requirements is put together for a job, either explicitly or indirectly through a job description. During the recruiting process, much of the attention is paid towards whether the candidate has the qualifications, the skills, the experience and the cultural fit to be successful in the role. This makes a lot of sense.  In the performance appraisal process, an employee is measured on how well they performed the functions of their role and in an effort to help the employee do even better next time, they are also measured on proficiency in the competencies that are deemed to be key in doing that job. Again, the logic is impeccable.  But in both these cases, two adages come to mind: 1. What gets measured is what gets managed. 2. You only see what you are looking for. In other words, the fact that the current roles the workforce are performing are the basis for measuring which capabilities the workforce has, makes them the only capabilities to be measured. What was initially meant to be a positive, i.e. identify what is needed to perform well and measure it, in order that it can be managed, comes with the unintended negative consequence of overshadowing the other capabilities the workforce has. This also comes with an employee engagement price, for the measurements and management of workforce capabilities is to typically focus on where the workforce comes up short. Again, it makes sense to do this, since improving a capability that appears to result in improved performance benefits, both the individual through improved performance ratings and the company through improved productivity. But this is based on the assumption that the capabilities identified and their required proficiencies are the only attributes of the individual that matter. Anything else the individual brings that results in high performance, while resulting in a desired performance outcome, often goes unrecognized or underappreciated at best. As social media begins to occupy a more important part in current and future roles in organizations, businesses must incorporate social media savvy and innovation into job descriptions and expectations. These new measures could provide insight into how well someone can use social media tools to influence communities and decision makers; keep abreast of trends in fast-moving industries; present a positive brand image for the organization around thought leadership, customer focus, social responsibility; and coordinate and collaborate with partners. These measures should demonstrate the “social capital” the individual has invested in and developed over time. Without this dimension, “short cut” methods may generate a narrow set of positive metrics that do not have real, long-lasting benefits to the organization. How Workforce Reputation Management Helps HR Harness Social Media With hundreds of petabytes of social media data flowing across Facebook, LinkedIn and Twitter, businesses are tapping technology solutions to effectively leverage social for HR. Workforce reputation management technology helps organizations discover, mobilize and retain talent by providing insight into the social reputation and influence of the workforce while also helping organizations monitor employee social media policy compliance and mitigate social media risk.  There are three major ways that workforce reputation management technology can play a strategic role to support HR: 1. Improve Awareness and Decisions on Talent Many organizations measure the skills and competencies that they know they need today, but are unaware of what other skills and competencies their workforce has that could be essential tomorrow. How about whether your workforce has the reputation and influence to make their skills and competencies more effective? Many organizations don’t have insight into the social media “reach” their workforce has, which is becoming more critical to business performance. These features help organizations, managers, and employees improve many talent processes and decision making, including the following: Hiring and Assignments. People and teams with higher reputations are considered more valuable and effective workers. Someone with high reputation who refers a candidate also can have high credibility as a source for hires.   Training and Development. Reputation trend analysis can impact program decisions regarding training offerings by showing how reputation and influence across the workforce changes in concert with training. Worker reputation impacts development plans and goal choices by helping the individual see which development efforts result in improved reputation and influence.   Finding Hidden Talent. Managers can discover hidden talent and skills amongst employees based on a combination of social profile information and social media reputation. Employees can improve their personal brand and accelerate their career development.  2. Talent Search and Discovery The right technology helps organizations find information on people that might otherwise be hidden. By leveraging access to candidate and worker social profiles as well as their social relationships, workforce reputation management provides companies with a more complete picture of what their knowledge, skills, and attributes are and what they can in turn access. This more complete information helps to find the right talent both outside the organization as well as the right, perhaps previously hidden talent, within the organization to fill roles and staff projects, particularly those roles and projects that are required in reaction to fast-changing opportunities and circumstances. 3. Reputation Brings Credibility Workforce reputation management technology provides a clearer picture of how candidates and workers are viewed by their peers and communities across a wide range of social reputation and influence metrics. This information is less subject to individual bias and can impact critical decision-making. Knowing the individual’s reputation and influence enables the organization to predict how well their capabilities and behaviors will have a positive effect on desired business outcomes. Many roles that have the highest impact on overall business performance are dependent on the individual’s influence and reputation. In addition, reputation and influence measures offer a very tangible source of feedback for workers, providing them with insight that helps them develop themselves and their careers and see the effectiveness of those efforts by tracking changes over time in their reputation and influence. The following are some examples of the different reputation and influence measures of the workforce that Workforce Reputation Management could gather and analyze: Generosity – How often the user reposts other’s posts. Influence – How often the user’s material is reposted by others.  Engagement – The ratio of recent posts with references (e.g. links to other posts) to the total number of posts.  Activity – How frequently the user posts. (e.g. number per day)  Impact – The size of the users’ social networks, which indicates their ability to reach unique followers, friends, or users.   Clout – The number of references and citations of the user’s material in others’ posts.  The Vital Ingredient of Workforce Reputation Management: Employee Participation “Nothing about me, without me.” Valerie Billingham, “Through the Patient’s Eyes”, Salzburg Seminar Session 356, 1998 Since data resides primarily in social media, a question arises: what manner is used to collect that data? While much of social media activity is publicly accessible (as many who wished otherwise have learned to their chagrin), the social norms of social media have developed to put some restrictions on what is acceptable behavior and by whom. Disregarding these norms risks a repercussion firestorm. One of the more recognized norms is that while individuals can follow and engage with other individual’s public social activity (e.g. Twitter updates) fairly freely, the more an organization does this unprompted and without getting permission from the individual beforehand, the more likely the organization risks a totally opposite outcome from the one desired. Instead, the organization must look for permission from the individual, which can be met with resistance. That resistance comes from not knowing how the information will be used, how it will be shared with others, and not receiving enough benefit in return for granting permission. As the quote above about patient concerns and rights succinctly states, no one likes not feeling in control of the information about themselves, or the uncertainty about where it will be used. This is well understood in consumer social media (i.e. permission-based marketing) and is applicable to workforce reputation management. However, asking permission leaves open the very real possibility that no one, or so few, will grant permission, resulting in a small set of data with little usefulness for the company. Connecting Individual Motivation to Organization Needs So what is it that makes an individual decide to grant an organization access to the data it wants? It is when the individual’s own motivations are in alignment with the organization’s objectives. In the case of workforce reputation management, when the individual is motivated by a desire for increased visibility and career growth opportunities to advertise their skills and level of influence and reputation, they are aligned with the organizations’ objectives; to fill resource needs or strategically build better awareness of what skills are present in the workforce, as well as levels of influence and reputation. Individuals can see the benefit of granting access permission to the company through multiple means. One is through simple social awareness; they begin to discover that peers who are getting more career opportunities are those who are signed up for workforce reputation management. Another is where companies take the message directly to the individual; we think you would benefit from signing up with our workforce reputation management solution. Another, more strategic approach is to make reputation management part of a larger Career Development effort by the company; providing a wide set of tools to help the workforce find ways to plan and take action to achieve their career aspirations in the organization. An effective mechanism, that facilitates connecting the visibility and career growth motivations of the workforce with the larger context of the organization’s business objectives, is to use game mechanics to help individuals transform their career goals into concrete, actionable steps, such as signing up for reputation management. This works in favor of companies looking to use workforce reputation because the workforce is more apt to see how it fits into achieving their overall career goals, as well as seeing how other participation brings additional benefits.  Once an individual has signed up with reputation management, not only have they made themselves more visible within the organization and increased their career growth opportunities, they have also enabled a tool that they can use to better understand how their actions and behaviors impact their influence and reputation. Since they will be able to see their reputation and influence measurements change over time, they will gain better insight into how reputation and influence impacts their effectiveness in a role, as well as how their behaviors and skill levels in turn affect their influence and reputation. This insight can trigger much more directed, and effective, efforts by the individual to improve their ability to perform at a higher level and become more productive. The increased sense of autonomy the individual experiences, in linking the insight they gain to the actions and behavior changes they make, greatly enhances their engagement with their role as well as their career prospects within the company. Workforce reputation management takes the wide range of disparate data about the workforce being produced across various social media platforms and transforms it into accessible, relevant, and actionable information that helps the organization achieve its desired business objectives. Social media holds untapped insights about your talent, brand and business, and workforce reputation management can help unlock them. Imagine - if you could find the hidden secrets of your businesses, how much more productive and efficient would your organization be? Mark Bennett is a Director of Product Strategy at Oracle. Mark focuses on setting the strategic vision and direction for tools that help organizations understand, shape, and leverage the capabilities of their workforce to achieve business objectives, as well as help individuals work effectively to achieve their goals and navigate their own growth. His combination of a deep technical background in software design and development, coupled with a broad knowledge of business challenges and thinking in today’s globalized, rapidly changing, technology accelerated economy, has enabled him to identify and incorporate key innovations that are central to Oracle Fusion’s unique value proposition. Mark has over the course of his career been in charge of the design, development, and strategy of Talent Management products and the design and development of cutting edge software that is better equipped to handle the increasingly complex demands of users while also remaining easy to use. Follow him @mpbennett

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• Facebook Stories for Retailers

  - by David Dorf

  Getting people to "like" a brand is important because it opens the door to a possible B2C relationship. Once a person likes that brand, the brand can post to their newsfeed with promotions, announcements, and surveys. At least for me, I "hide" the noisy brands and just monitor the ones that keep posts under 4 times a week. I see lots of people, especially with fashion brands, comment on postings at which point the posting is seen by their network. A metric I've heard (but not verified) is that for every person that comments, ten of their friends see the original posting. That's a pretty cheap way to communicate to potential customers in a viral way. Over at mainstreet.com they compiled the a list of the top liked retailers on Facebook as of Feb 1, 2011. They are listed below: 19,414,892 Starbucks 11,302,939 Victoria's Secret 7,925,184 Zara 7,032,398 McDonald's 6,117,222 H&M 5,400,586 Taco Bell 4,665,760 Subway 4,494,849 Lacoste 4,185,570 Hollister 3,973,181 Forever 21 So I guess the public likes their fast-food and fashion. To take this to the next level, Facebook is now displaying Sponsored Stories, which I saw for the first time on my page this weekend. I found this picture at the Wall Blog that depicits Sponsored Stories very well. Over on the right-hand column of a person's page, where they see advertisements and such, Facebook will post stories involving their network of friends and their interaction with sponsored brands. Now their "likes" can suddenly become your ads. "Jessica and Philip like Starbucks. What are you waiting for?" This is another great way to take messages viral by accessing social graphs. As usual there will be a certain level of outcry from privacy advocates, but given the other more iniquitous issues, I believe this will fall by the wayside. Retailers should consider using Sponsored Stories to increase their Likes, and thus increase their voice in the social world.

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• Social Media Stations for Partners

  - by Oracle OpenWorld Blog Team

  By Stephanie Spada One of our exciting additions to this year’s Oracle Partner Network Exchange @ OpenWorld are Social Media Stations.  Partners have the opportunity to get customized, face-to-face expert advice on how they can better engage their customers and find new prospects online using social media tools.When: Sunday, September 30Time: 3:00 p.m.–5:00 p.m.Where: Moscone South, Esplanade levelWhen: Monday, October 1Time:  9:30 a.m.–6:00 p.m.Where: Moscone South, OPN Lounge, Exhibitor levelEach customized social media consultation will take only 25 minutes. Here’s how it works:·    Partners check in with a Social Media Rally coordinator who will assess needs and make the right connections for each session·    Partners go to the Photo Station, where a headshot will be taken that can be used on social profiles, Websites or for articles and posts across the Web·    Partners meet with the One-2-One consultants who will walk them through how they’re using social media today and what next steps could beSocial media channels/methods discussed can include Google+, Google Alerts, Google Analytics, Facebook, LinkedIn, Search Engine Optimization, Twitter, and more.  With so many choices, partners can decide how to focus their time.To get the most out of the Social Media Stations, partners should:·    Wear appropriate attire for the headshot photo·    Bring log-in information for social platforms they want to discuss·    Come prepared with questions for the One-2-One consultation so session time can be maximizedFor questions, or to schedule a session ahead of time, partners should send an email to: [email protected].

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• 26 Days: Countdown to Oracle OpenWorld 2012

  - by Michael Snow

  Welcome to our countdown to Oracle OpenWorld! Oracle OpenWorld 2012 is just around the corner. In less than 26 days, San Francisco will be invaded by an expected 50,000 people from all over the world. Here on the Oracle WebCenter team, we’ve all been working to help make the experience a great one for all our WebCenter customers. For a sneak peak  – we’ll be spending this week giving you a teaser of what to look forward to if you are joining us in San Francisco from September 30th through October 4th. We have Oracle WebCenter sessions covering all topics imaginable. Take a look and use the tools we provide to build out your schedule in advance and reserve your seats in your favorite sessions.  That gives you plenty of time to plan for your week with us in San Francisco. If unfortunately, your boss denied your request to attend - there are still some ways that you can join in the experience virtually On-Demand. This year - we are expanding even more up North of Market Street and will be taking over Union Square as well. Check out this map of San Francisco to get a sense of how much of a footprint Oracle OpenWorld has grown to this year. With so much to see and so many sessions to learn from - its no wonder that people get excited. Add to that a good mix of fun and all of the possible WebCenter sessions you could attend - you won't want to sleep at all to take full advantage of such an opportunity. We'll also have our annual WebCenter Customer Appreciation reception - stay tuned this week for some more info on registration to make sure you'll be able to join us. If you've been following the America's Cup at all and believe in EXTREME PERFORMANCE you'll definitely want to take a look at this video from last year's OpenWorld Keynote. 12.00 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif"; mso-ascii- mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi- mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Important OpenWorld Links:  Attendee / Presenters Toolkit Oracle Schedule Builder WebCenter Sessions (listed in the catalog under Fusion Middleware as "Portals, Sites, Content, and Collaboration" ) Oracle Music Festival - AMAZING Line up!!  Oracle Customer Appreciation Night -LOOK HERE!! Oracle OpenWorld LIVE On-Demand Here are all the WebCenter sessions broken down by day for your viewing pleasure. Monday, October 1st CON8885 - Simplify CRM Engagement with Contextual Collaboration Are your sales teams disconnected and disengaged? Do you want a tool for easily connecting expertise across your organization and providing visibility into the complete sales process? Do you want a way to enhance and retain organization knowledge? Oracle Social Network is the answer. Attend this session to learn how to make CRM easy, effective, and efficient for use across virtual sales teams. Also learn how Oracle Social Network can drive sales force collaboration with natural conversations throughout the sales cycle, promote sales team productivity through purposeful social networking without the noise, and build cross-team knowledge by integrating conversations with CRM and other business applications. CON8268 - Oracle WebCenter Strategy: Engaging Your Customers. Empowering Your Business Oracle WebCenter is a user engagement platform for social business, connecting people and information. Attend this session to learn about the Oracle WebCenter strategy, and understand where Oracle is taking the platform to help companies engage customers, empower employees, and enable partners. Business success starts with ensuring that everyone is engaged with the right people and the right information and can access what they need through the channel of their choice—Web, mobile, or social. Are you giving customers, employees, and partners the best-possible experience? Come learn how you can! ¶ HOL10208 - Add Social Capabilities to Your Enterprise Applications Oracle Social Network enables you to add real-time collaboration capabilities into your enterprise applications, so that conversations can happen directly within your business systems. In this hands-on lab, you will try out the Oracle Social Network product to collaborate with other attendees, using real-time conversations with document sharing capabilities. Next you will embed social capabilities into a sample Web-based enterprise application, using embedded UI components. Experts will also write simple REST-based integrations, using the Oracle Social Network API to programmatically create social interactions. ¶ CON8893 - Improve Employee Productivity with Intuitive and Social Work Environments Social technologies have already transformed the ways customers, employees, partners, and suppliers communicate and stay informed. Forward-thinking organizations today need technologies and infrastructures to help them advance to the next level and integrate social activities with business applications to deliver a user experience that simplifies business processes and enterprise application engagement. Attend this session to hear from an innovative Oracle Social Network customer and learn how you can improve productivity with intuitive and social work environments and empower your employees with innovative social tools to enable contextual access to content and dynamic personalization of solutions. ¶ CON8270 - Oracle WebCenter Content Strategy and Vision Oracle WebCenter provides a strategic content infrastructure for managing documents, images, e-mails, and rich media files. With a single repository, organizations can address any content use case, such as accounts payable, HR onboarding, document management, compliance, records management, digital asset management, or Website management. In this session, learn about future plans for how Oracle WebCenter will address new use cases as well as new integrations with Oracle Fusion Middleware and Oracle Applications, leveraging your investments by making your users more productive and error-free. ¶ CON8269 - Oracle WebCenter Sites Strategy and Vision Oracle’s Web experience management solution, Oracle WebCenter Sites, enables organizations to use the online channel to drive customer acquisition and brand loyalty. It helps marketers and business users easily create and manage contextually relevant, social, interactive online experiences across multiple channels on a global scale. In this session, learn about future plans for how Oracle WebCenter Sites will provide you with the tools, capabilities, and integrations you need in order to continue to address your customers’ evolving requirements for engaging online experiences and keep moving your business forward. ¶ CON8896 - Living with SharePoint SharePoint is a popular platform, but it’s not always the best fit for Oracle customers. In this session, you’ll discover the technical and nontechnical limitations and pitfalls of SharePoint and learn about Oracle alternatives for collaboration, portals, enterprise and Web content management, social computing, and application integration. The presentation shows you how to integrate with SharePoint when business or IT requirements dictate and covers cloud-based (Office 365) and on-premises versions of SharePoint. Presented by a former Microsoft director of SharePoint product management and backed by independent customer research, this session will prepare you to answer the question “Why don’t we just use SharePoint for that?’ the next time it comes up in your organization. ¶ CON7843 - Content-Enabling Enterprise Processes with Oracle WebCenter Organizations today continually strive to automate business processes, reduce costs, and improve efficiency. Many business processes are content-intensive and unstructured, requiring ad hoc collaboration, and distributed in nature, requiring many approvals and generating huge volumes of paper. In this session, learn how Oracle and SYSTIME have partnered to help a customer content-enable its enterprise with Oracle WebCenter Content and Oracle WebCenter Imaging 11g and integrate them with Oracle Applications. ¶ CON6114 - Tape Robotics’ Newest Superhero: Now Fueled by Oracle Software For small, midsize, and rapidly growing businesses that want the most energy-efficient, scalable storage infrastructure to meet their rapidly growing data demands, Oracle’s most recent addition to its award-winning tape portfolio leverages several pieces of Oracle software. With Oracle Linux, Oracle WebLogic, and Oracle Fusion Middleware tools, the library achieves a higher level of usability than previous products while offering customers a familiar interface for management, plus ease of use. This session examines the competitive advantages of the tape library and how Oracle software raises customer satisfaction. Learn how the combination of Oracle engineered systems, Oracle Secure Backup, and Oracle’s StorageTek tape libraries provide end-to-end coverage of your data. ¶ CON9437 - Mobile Access Management With more than five billion mobile devices on the planet and an increasing number of users using their own devices to access corporate data and applications, securely extending identity management to mobile devices has become a hot topic. This session focuses on how to extend your existing identity management infrastructure and policies to securely and seamlessly enable mobile user access. CON7815 - Customer Experience Online in Cloud: Oracle WebCenter Sites, Oracle ATG Apps, Oracle Exalogic Oracle WebCenter Sites and Oracle’s ATG product line together can provide a compelling marketing and e-commerce experience. When you couple them with the extreme performance of Oracle Exalogic, you’ll see unmatched scalability that provides you with a true cloud-based solution. In this session, you’ll learn how running Oracle WebCenter Sites and ATG applications on Oracle Exalogic delivers both a private and a public cloud experience. Find out what it takes to get these systems working together and delivering engaging Web experiences. Even if you aren’t considering Oracle Exalogic today, the rich Web experience of Oracle WebCenter, paired with the depth of the ATG product line, can provide your business full support, from merchandising through sale completion. ¶ CON8271 - Oracle WebCenter Portal Strategy and Vision To innovate and keep a competitive edge, organizations need to leverage the power of agile and responsive Web applications. Oracle WebCenter Portal enables you to do just that, by delivering intuitive user experiences for enterprise applications to drive innovation with composite applications and mashups. Attend this session to learn firsthand from customers how Oracle WebCenter Portal extends the value of existing enterprise applications, business processes, and content; delivers a superior business user experience; and maximizes limited IT resources. ¶ CON8880 - The Connected Customer Experience Begins with the Online Channel There’s a lot of talk these days about how to connect the customer journey across various touchpoints—from Websites and e-commerce to call centers and in-store—to provide experiences that are more relevant and engaging and ultimately gain competitive edge. Doing it all at once isn’t a realistic objective, so where do you start? Come to this session, and hear about three steps you can take that can help you begin your journey toward delivering the connected customer experience. You’ll hear how Oracle now has an integrated digital marketing platform for your corporate Website, your e-commerce site, your self-service portal, and your marketing and loyalty campaigns, and you’ll learn what you can do today to begin executing on your customer experience initiatives. ¶ GEN11451 - General Session: Building Mobile Applications with Oracle Cloud With the prevalence of smart mobile devices, companies are facing an increased demand to provide access to data and applications from new channels. However, developing applications for mobile devices poses some unique challenges. Come to this session to learn how Oracle addresses these challenges, offering a simpler way to develop and deploy cross-device mobile applications. See how Oracle Cloud enables you to access applications, data, and services from mobile channels in an easier way.  CON8272 - Oracle Social Network Strategy and Vision One key way of increasing employee productivity is by bringing people, processes, and information together—providing new social capabilities to enable business users to quickly correspond and collaborate on business activities. Oracle WebCenter provides a user engagement platform with social and collaborative technologies to empower business users to focus on their key business processes, applications, and content in the context of their role and process. Attend this session to hear how the latest social capabilities in Oracle Social Network are enabling organizations to transform themselves into social businesses.  --- Tuesday, October 2nd HOL10194 - Enterprise Content Management Simplified: Oracle WebCenter Content’s Next-Generation UI Regardless of the nature of your business, unstructured content underpins many of its daily functions. Whether you are working with traditional presentations, spreadsheets, or text documents—or even with digital assets such as images and multimedia files—your content needs to be accessible and manageable in convenient and intuitive ways to make working with the content easier. Additionally, you need the ability to easily share documents with coworkers to facilitate a collaborative working environment. Come to this session to see how Oracle WebCenter Content’s next-generation user interface helps modern knowledge workers easily manage personal and enterprise documents in a collaborative environment.¶ CON8877 - Develop a Mobile Strategy with Oracle WebCenter: Engage Customers, Employees, and Partners Mobile technology has gone from nice-to-have to a cornerstone of user engagement. Mobile access enables users to have information available at their fingertips, enabling them to take action the moment they make a decision, interact in the moment of convenience, and take advantage of new service offerings in their preferred channels. All your employees have your mobile applications in their pocket; now what are you going to do? It is a critical step for companies to think through what their employees, customers, and partners really need on their devices. Attend this session to see how Oracle WebCenter enables you to better engage your customers, employees, and partners by providing a unified experience across multiple channels. ¶ CON9447 - Enabling Access for Hundreds of Millions of Users How do you grow your business by identifying, authenticating, authorizing, and federating users on the Web, leveraging social identity and the open source OAuth protocol? How do you scale your access management solution to support hundreds of millions of users? With social identity support out of the box, Oracle’s access management solution is also benchmarked for 250-million-user deployment according to real-world customer scenarios. In this session, you will learn about the social identity capability and the 250-million-user benchmark testing of Oracle Access Manager and Oracle Adaptive Access Manager running on Oracle Exalogic and Oracle Exadata. ¶ HOL10207 - Build an Intranet Portal with Oracle WebCenter In this hands-on lab, you’ll work with Oracle WebCenter Portal and Oracle WebCenter Content to build out an enterprise portal that maximizes the productivity of teams and individual contributors. Using browser-based tools, you’ll manage site resources such as page styles, templates, and navigation. You’ll edit content stored in Oracle WebCenter Content directly from your portal. You’ll also experience the latest features that promote collaboration, social networking, and personal productivity. ¶ CON2906 - Get Proactive: Best Practices for Maintaining Oracle Fusion Middleware You chose Oracle Fusion Middleware products to help your organization deliver superior business results. Now learn how to take full advantage of your software with all the great tools, resources, and product updates you’re entitled to through Oracle Support. In this session, Oracle product experts provide proven best practices to help you work more efficiently, plan and prepare for upgrades and patching more effectively, and manage risk. Topics include configuration management tools, remote diagnostics, My Oracle Support Community, and My Oracle Support Lifecycle Advisors. New users and Oracle Fusion Middleware experts alike are guaranteed to leave with fresh ideas and practical, easy-to-implement next steps. ¶ CON8878 - Oracle WebCenter’s Cloud Strategy: From Social and Platform Services to Mashups Cloud computing represents a paradigm shift in how we build applications, automate processes, collaborate, and share and in how we secure our enterprise. Additionally, as you adopt cloud-based services in your organization, it’s likely that you will still have many critical on-premises applications running. With these mixed environments, multiple user interfaces, different security, and multiple datasources and content sources, how do you start evolving your strategy to account for these challenges? Oracle WebCenter offers a complete array of technologies enabling you to solve these challenges and prepare you for the cloud. Attend this session to learn how you can use Oracle WebCenter in the cloud as well as create on-premises and cloud application mash-ups. ¶ CON8901 - Optimize Enterprise Business Processes with Oracle WebCenter and Oracle BPM Do you have business processes that span multiple applications? Are you grappling with how to have visibility across these business processes; how to manage content that is associated with these processes; and, most importantly, how to model and optimize these business processes? Attend this session to hear how Oracle WebCenter and Oracle Business Process Management provide a unique set of integrated solutions to provide a composite application dashboard across these business processes and offer a solution for content-centric business processes. ¶ CON8883 - Deliver Engaging Interfaces to Oracle Applications with Oracle WebCenter Critical business processes live within enterprise applications, and application users need to manage and execute these processes as effectively as possible. Oracle provides a comprehensive user engagement platform to increase user productivity and optimize overall processes within Oracle Applications—Oracle E-Business Suite and Oracle’s Siebel, PeopleSoft, and JD Edwards product families—and third-party applications. Attend this session to learn how you can integrate these applications with Oracle WebCenter to deliver composite application dashboards to your end users—whether they are your customers, partners, or employees—for enhanced usability and Web 2.0–enabled enterprise portals.¶ Wednesday, October 3rd CON8895 - Future-Ready Intranets: How Aramark Re-engineered the Application Landscape There are essential techniques and technologies you can use to deliver employee portals that garner higher productivity, improve business efficiency, and increase user engagement. Attend this session to learn how you can leverage Oracle WebCenter Portal as a user engagement platform for bringing together business process management, enterprise content management, and business intelligence into a highly relevant and integrated experience. Hear how Aramark has leveraged Oracle WebCenter Portal and Oracle WebCenter Content to deliver a unified workspace providing simpler navigation and processing, consolidation of tools, easy access to information, integrated search, and single sign-on. ¶ CON8886 - Content Consolidation: Save Money, Increase Efficiency, and Eliminate Silos Organizations are looking for ways to save money and be more efficient. With content in many different places, it’s difficult to know where to look for a document and whether the document is the most current version. With Oracle WebCenter, content can be consolidated into one best-of-breed repository that is secure, scalable, and integrated with your business processes and applications. Users can find the content they need, where they need it, and ensure that it is the right content. This session covers content challenges that affect your business; content consolidation that can lead to savings in storage and administration costs and can lower risks; and how companies are realizing savings. ¶ CON8911 - Improve Online Experiences for Customers and Partners with Self-Service Portals Are you able to provide your customers and partners an easy-to-use online self-service experience? Are you processing high-volume transactions and struggling with call center bottlenecks or back-end systems that won’t integrate, causing order delays and customer frustration? Are you looking to target content such as product and service offerings to your end users? This session shares approaches to providing targeted delivery as well as strategies and best practices for transforming your business by providing an intuitive user experience for your customers and partners. ¶ CON6156 - Top 10 Ways to Integrate Oracle WebCenter Content This session covers 10 common ways to integrate Oracle WebCenter Content with other enterprise applications and middleware. It discusses out-of-the-box modules that provide expanded features in Oracle WebCenter Content—such as enterprise search, SOA, and BPEL—as well as developer tools you can use to create custom integrations. The presentation also gives guidance on which integration option may work best in your environment. ¶ HOL10207 - Build an Intranet Portal with Oracle WebCenter In this hands-on lab, you’ll work with Oracle WebCenter Portal and Oracle WebCenter Content to build out an enterprise portal that maximizes the productivity of teams and individual contributors. Using browser-based tools, you’ll manage site resources such as page styles, templates, and navigation. You’ll edit content stored in Oracle WebCenter Content directly from your portal. You’ll also experience the latest features that promote collaboration, social networking, and personal productivity. ¶ CON7817 - Migration to Oracle WebCenter Imaging 11g Customers today continually strive to automate business processes, reduce costs, and improve efficiency. The accounts payable process—which is often distributed in nature, requires many approvals, and generates huge volumes of paper invoices—is automated by many customers. In this session, learn how Oracle and SYSTIME have partnered to help a customer migrate its existing Oracle Imaging and Process Management Release 7.6 to the latest Oracle WebCenter Imaging 11g and integrate it with Oracle’s JD Edwards family of products. ¶ CON8910 - How to Engage Customers Across Web, Mobile, and Social Channels Whether on desktops at the office, on tablets at home, or on mobile phones when on the go, today’s customers are always connected. To engage today’s customers, you need to make the online customer experience connected and consistent across a host of devices and multiple channels, including Web, mobile, and social networks. Managing this multichannel environment can result in lots of headaches without the right tools. Attend this session to learn how Oracle WebCenter Sites solves the challenge of multichannel customer engagement. ¶ HOL10206 - Oracle WebCenter Sites 11g: Transforming the Content Contributor Experience Oracle WebCenter Sites 11g makes it easy for marketers and business users to contribute to and manage Websites with the new visual, contextual, and intuitive Web authoring interface. In this hands-on lab, you will create and manage content for a sports-themed Website, using many of the new and enhanced features of the 11g release. ¶ CON8900 - Building Next-Generation Portals: An Interactive Customer Panel Discussion Social and collaborative technologies have changed how people interact, learn, and collaborate, and providing a modern, social Web presence is imperative to remain competitive in today’s market. Can your business benefit from a more collaborative and interactive portal environment for employees, customers, and partners? Attend this session to hear from Oracle WebCenter Portal customers as they share their strategies and best practices for providing users with a modern experience that adapts to their needs and includes personalized access to content in context. The panel also addresses how customers have benefited from creating next-generation portals by migrating from older portal technologies to Oracle WebCenter Portal. ¶ CON9625 - Taking Control of Oracle WebCenter Security Organizations are increasingly looking to extend their Oracle WebCenter portal for social business, to serve external users and provide seamless access to the right information. In particular, many organizations are extending Oracle WebCenter in a business-to-business scenario requiring secure identification and authorization of business partners and their users. This session focuses on how customers are leveraging, securing, and providing access control to Oracle WebCenter portal and mobile solutions. You will learn best practices and hear real-world examples of how to provide flexible and granular access control for Oracle WebCenter deployments, using Oracle Platform Security Services and Oracle Access Management Suite product offerings. ¶ CON8891 - Extending Social into Enterprise Applications and Business Processes Oracle Social Network is an extensible social platform that enables contextual collaboration within enterprise applications and business processes, providing relevant data from across various enterprise systems in one place. Attend this session to see how an Oracle Social Network customer is integrating multiple applications—such as CRM, HCM, and business processes—into Oracle Social Network and Oracle WebCenter to enable individuals and teams to solve complex cross-organizational business problems more effectively by utilizing the social enterprise. ¶ Thursday, October 4th CON8899 - Becoming a Social Business: Stories from the Front Lines of Change What does it really mean to be a social business? How can you change our organization to embrace social approaches? What pitfalls do you need to avoid? In this lively panel discussion, customer and industry thought leaders in social business explore these topics and more as they share their stories of the good, the bad, and the ugly that can happen when embracing social methods and technologies to improve business success. Using moderated questions and open Q&A from the audience, the panel discusses vital topics such as the critical factors for success, the major issues to avoid, how to gain senior executive support for social efforts, how to handle undesired behavior, and how to measure business impact. It takes a thought-provoking look at becoming a social business from the inside. ¶ CON6851 - Oracle WebCenter and Oracle Business Intelligence Enterprise Edition to Create Vendor Portals Large manufacturers of grocery items routinely find themselves depending on the inventory management expertise of their wholesalers and distributors. Inventory costs can be managed more efficiently by the manufacturers if they have better insight into the inventory levels of items carried by their distributors. This creates a unique opportunity for distributors and wholesalers to leverage this knowledge into a revenue-generating subscription service. Oracle Business Intelligence Enterprise Edition and Oracle WebCenter Portal play a key part in enabling creation of business-managed business intelligence portals for vendors. This session discusses one customer that implemented this by leveraging Oracle WebCenter and Oracle Business Intelligence Enterprise Edition. ¶ CON8879 - Provide a Personalized and Consistent Customer Experience in Your Websites and Portals Your customers engage with your company online in different ways throughout their journey—from prospecting by acquiring information on your corporate Website to transacting through self-service applications on your customer portal—and then the cycle begins again when they look for new products and services. Ensuring that the customer experience is consistent and personalized across online properties—from branding and content to interactions and transactions—can be a daunting task. Oracle WebCenter enables you to speak and interact with your customers with one voice across your Websites and portals by providing an integrated platform for delivery of self-service and engagement that unifies and personalizes the online experience. Learn more in this session. ¶ CON8898 - Land Mines, Potholes, and Dirt Roads: Navigating the Way to ECM Nirvana Ten years ago, people were predicting that by this time in history, we’d be some kind of utopian paperless society. As we all know, we’re not there yet, but are we getting closer? What is keeping companies from driving down the road to enterprise content management bliss? Most people understand that using ECM as a central platform enables organizations to expedite document-centric processes, but most business processes in organizations are still heavily paper-based. Many of these processes could be automated and improved with an ECM platform infrastructure. In this panel discussion, you’ll hear from Oracle WebCenter customers that have already solved some of these challenges as they share their strategies for success and roads to avoid along your journey. ¶ CON8908 - Oracle WebCenter Portal: Creating and Using Content Presenter Templates Oracle WebCenter Portal applications use task flows to display and integrate content stored in the Oracle WebCenter Content server. Among the most flexible task flows is Content Presenter, which renders various types of content on an Oracle WebCenter Portal page. Although Oracle WebCenter Portal comes with a set of predefined Content Presenter templates, developers can create their own templates for specific rendering needs. This session shows the lifecycle of developing Content Presenter task flows, including how to create, package, import, modify at runtime, and use such templates. In addition to simple examples with Oracle Application Development Framework (Oracle ADF) UI elements to render the content, it shows how to use other UI technologies, CSS files, and JavaScript libraries. ¶ CON8897 - Using Web Experience Management to Drive Online Marketing Success Every year, the online channel becomes more imperative for driving organizational top-line revenue, but for many companies, mastering how to best market their products and services in a fast-evolving online world with high customer expectations for personalized experiences can be a complex proposition. Come to this panel discussion, and hear directly from online marketers how they are succeeding today by using Web experience management to drive marketing success, using capabilities such as targeting and optimization, user-generated content, mobile site publishing, and site visitor personalization to deliver engaging online experiences. ¶ CON8892 - Oracle’s Journey to Social Business Social business is a revolution, one that is causing rapidly accelerating change in how companies and customers engage with one another and how employees work together. Oracle’s goal in becoming a social business is to create a socially connected organization in which working collaboratively across geographical locations, lines of business, and management chains is second nature, enabling innovative solutions to business challenges. We can achieve this by connecting the right people, finding the right content, communicating with the right people, collaborating at the right time, and building the right communities in the right context—all ready in the CLOUD. Attend this session to see how Oracle is transforming itself into a social business. ¶  ------------ If you've read all the way to the end here - we are REALLY looking forward to seeing you in San Francisco.

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