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• New MySQL Cluster 7.3 Previews: Foreign Keys, NoSQL Node.js API and Auto-Tuned Clusters

  - by Mat Keep

  At this weeks MySQL Connect conference, Oracle previewed an exciting new wave of developments for MySQL Cluster, further extending its simplicity and flexibility by expanding the range of use-cases, adding new NoSQL options, and automating configuration. What’s new: Development Release 1: MySQL Cluster 7.3 with Foreign Keys Early Access “Labs” Preview: MySQL Cluster NoSQL API for Node.js Early Access “Labs” Preview: MySQL Cluster GUI-Based Auto-Installer In this blog, I'll introduce you to the features being previewed. Review the blogs listed below for more detail on each of the specific features discussed. Save the date!: A live webinar is scheduled for Thursday 25th October at 0900 Pacific Time / 1600UTC where we will discuss each of these enhancements in more detail. Registration will be open soon and published to the MySQL webinars page MySQL Cluster 7.3: Development Release 1 The first MySQL Cluster 7.3 Development Milestone Release (DMR) previews Foreign Keys, bringing powerful new functionality to MySQL Cluster while eliminating development complexity. Foreign Key support has been one of the most requested enhancements to MySQL Cluster – enabling users to simplify their data models and application logic – while extending the range of use-cases for both custom projects requiring referential integrity and packaged applications, such as eCommerce, CRM, CMS, etc. Implementation The Foreign Key functionality is implemented directly within the MySQL Cluster data nodes, allowing any client API accessing the cluster to benefit from them – whether they are SQL or one of the NoSQL interfaces (Memcached, C++, Java, JPA, HTTP/REST or the new Node.js API - discussed later.) The core referential actions defined in the SQL:2003 standard are implemented: CASCADE RESTRICT NO ACTION SET NULL In addition, the MySQL Cluster implementation supports the online adding and dropping of Foreign Keys, ensuring the Cluster continues to serve both read and write requests during the operation.  This represents a further enhancement to MySQL Cluster's support for on0line schema changes, ie adding and dropping indexes, adding columns, etc.  Read this blog for a demonstration of using Foreign Keys with MySQL Cluster.  Getting Started with MySQL Cluster 7.3 DMR1: Users can download either the source or binary and evaluate the MySQL Cluster 7.3 DMR with Foreign Keys now! (Select the Development Release tab). MySQL Cluster NoSQL API for Node.js Node.js is hot! In a little over 3 years, it has become one of the most popular environments for developing next generation web, cloud, mobile and social applications. Bringing JavaScript from the browser to the server, the design goal of Node.js is to build new real-time applications supporting millions of client connections, serviced by a single CPU core. Making it simple to further extend the flexibility and power of Node.js to the database layer, we are previewing the Node.js Javascript API for MySQL Cluster as an Early Access release, available for download now from http://labs.mysql.com/. Select the following build: MySQL-Cluster-NoSQL-Connector-for-Node-js Alternatively, you can clone the project at the MySQL GitHub page.  Implemented as a module for the V8 engine, the new API provides Node.js with a native, asynchronous JavaScript interface that can be used to both query and receive results sets directly from MySQL Cluster, without transformations to SQL. Figure 1: MySQL Cluster NoSQL API for Node.js enables end-to-end JavaScript development Rather than just presenting a simple interface to the database, the Node.js module integrates the MySQL Cluster native API library directly within the web application itself, enabling developers to seamlessly couple their high performance, distributed applications with a high performance, distributed, persistence layer delivering 99.999% availability. The new Node.js API joins a rich array of NoSQL interfaces available for MySQL Cluster. Whichever API is chosen for an application, SQL and NoSQL can be used concurrently across the same data set, providing the ultimate in developer flexibility.  Get started with MySQL Cluster NoSQL API for Node.js tutorial MySQL Cluster GUI-Based Auto-Installer Compatible with both MySQL Cluster 7.2 and 7.3, the Auto-Installer makes it simple for DevOps teams to quickly configure and provision highly optimized MySQL Cluster deployments – whether on-premise or in the cloud. Implemented with a standard HTML GUI and Python-based web server back-end, the Auto-Installer intelligently configures MySQL Cluster based on application requirements and auto-discovered hardware resources Figure 2: Automated Tuning and Configuration of MySQL Cluster Developed by the same engineering team responsible for the MySQL Cluster database, the installer provides standardized configurations that make it simple, quick and easy to build stable and high performance clustered environments. The auto-installer is previewed as an Early Access release, available for download now from http://labs.mysql.com/, by selecting the MySQL-Cluster-Auto-Installer build. You can read more about getting started with the MySQL Cluster auto-installer here. Watch the YouTube video for a demonstration of using the MySQL Cluster auto-installer Getting Started with MySQL Cluster If you are new to MySQL Cluster, the Getting Started guide will walk you through installing an evaluation cluster on a singe host (these guides reflect MySQL Cluster 7.2, but apply equally well to 7.3 and the Early Access previews). Or use the new MySQL Cluster Auto-Installer! Download the Guide to Scaling Web Databases with MySQL Cluster (to learn more about its architecture, design and ideal use-cases). Post any questions to the MySQL Cluster forum where our Engineering team and the MySQL Cluster community will attempt to assist you. Post any bugs you find to the MySQL bug tracking system (select MySQL Cluster from the Category drop-down menu) And if you have any feedback, please post them to the Comments section here or in the blogs referenced in this article. Summary MySQL Cluster 7.2 is the GA, production-ready release of MySQL Cluster. The first Development Release of MySQL Cluster 7.3 and the Early Access previews give you the opportunity to preview and evaluate future developments in the MySQL Cluster database, and we are very excited to be able to share that with you. Let us know how you get along with MySQL Cluster 7.3, and other features that you want to see in future releases, by using the comments of this blog.

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• If You Could Cut Your Meeting Times in ½ Would You?

  - by Brian Dayton

                  I know it sounds like a big promise. And what I'm thinking about may not cut a :60 minute meeting into :30 minutes, but it could make meetings and interactions up to 2X more productive. How? Social Media for the Enterprise, Not Social Media In the Enterprise Bear with me. I'm not talking about whether or not workers should or shouldn't have access to Facebook on corporate networks. That topic has been discussed @ length. I'm also not talking about the direct benefits of Social Networking tools like Presence (the ability to see someone online and ask a question in real-time), blogs, RSS feeds or external tools like Twitter. The Un-Measurable Benefits Would you do something that you believe will have a positive effect--but can't be measured? It's impossible to quantify the effectiveness of a meeting. However, what I am talking about would be more of a byproduct of all of the social networking tools above. Here's the hypothesis: As I've gotten more and more busy with work, family, travel and kids--and the same has happened to my friends and family--I'm less and less connected. But by introducing Facebook to my life I've not only made connections with longtime friends whom I haven't spoken to in years--but I've increased the pace and quality of interactions, on and offline, with close friends who I see and speak to every week. In some cases it even enhances the connections and interactions with those I see or speak to every day. The same holds true in an organization. Especially a larger one with highly matrixed organizational structures. You work with people on a project, new people come in with each different project and a disproportionate amount of time is spent getting oriented and staying current. Going back to the initial value proposition--making meetings shorter/more effective--a large amount of time is spent: -          At Project Kick-off: Meeting and understanding team member's histories, goals & roles -          Ongoing: Summarizing events since the last meeting or update email In my personal, Facebook life today I know that: -          My best friend from college - has been stranded in India for 5 days because of the volcano in Iceland and is now only 250 miles from home -          One of my co-workers started conference calls at 6:30 this morning -          My wife wasn't terribly pleased with my painting skills in our new bathroom (disclosure: she told me this face to face too) Strengthening Weak Links A recent article in CIO Magazine, Three Dangerous Social Media Misconceptions (Kristen Burnham, March 12, 2010) calls out the #1 misconception as follows: 1. "Face-to-face relationships are far more valuable than virtual ones." While some level of physical interaction will always add value to relationships, Gartner says that come 2020, most relationships and teams will be based on "weak links"--that is, you may not have personally met a contact, but you'll know of or may have interacted with him via social sites like Facebook, LinkedIn and Twitter. The sooner your enterprise adopts these tools, the sooner your employees will learn them, and the sooner you'll begin to cultivate these relationships-of-the-future.   I personally believe that it's not an either/or choice between face-to-face and virtual interactions. In fact, I'll be as bold as saying it doesn't matter. I can point to two extremely valuable work relationships that I've had over the past 5 years: -          I shared an office with one of them -          I met the other person, face-to-face, only once Both relationships were very productive. The dynamics were similar. The communication tactics differed immensely. What does matter is the quality, frequency and relevance of interactions. Still sound like too much? An over-promise? Stay tuned for my next post The Gap Between Facebook and LinkedIn. I'll also connect some of the dots with where Oracle Applications and technologies are headed.        

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• Mobile HCM: It’s not the future, it is right now

  - by Natalia Rachelson

  Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif"; mso-ascii- mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi- mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} A guest post by Steve Boese, Director Product Strategy, Oracle I’ll bet you reached for your iPhone or Android or BlackBerry and took a quick look at email or Facebook or last night’s text messages before you even got out of bed this morning. Come on, admit it, it’s ok, you are among friends here. See, feel better now? But seriously, the incredible growth and near-ubiquity of increasingly powerful, capable, and for many of us, essential in our daily lives mobile devices has profoundly changed the way we communicate, consume information, socialize, and more and more, conduct business and get our work done. And if you doubt that profound change has happened, just think for a moment about the last time you misplaced your iPhone.  The shivers, the cold sweats, the panic... We have all been there. And indeed your personal experiences with mobile technology echoes throughout the world - here are a few data points to consider: Market research firm IDC estimates 1.8 billion mobile phones will be shipped in 2012. A recent Pew study reports 46% of Americans own a smartphone of some kind. And finally in the USA, ownership of tablets like the iPad has doubled from 10% to 19% in the last year. So truly for the Human Resources leader, the question is no longer, ‘Should HR explore ways to exploit mobile devices and their always-on nature to better support and empower the modern workforce?’, but rather ‘How can HR best take advantage of smartphone and tablet capability to provide information, enable transactions, and enhance decision making?’. Because even though moving HCM applications to mobile devices seems inherently logical given today’s fast-moving and mobile workforces, and its promise to deliver incredible value to the organization, HR leaders also have to consider many factors before devising their Mobile HCM strategy and embarking on mobile HR technology projects. Here are just some of the important considerations for HR leaders as you build your strategies and evaluate mobile HCM solutions: Does your organization provide mobile devices to the workforce today, and if so, will the current set of deployed devices have the necessary capability and ecosystems to support your mobile HCM initiatives? Will you allow workers to use or bring their own mobile devices, (commonly abbreviated as ‘BYOD’), and if so are your IT and Security organizations in agreement and capable of supporting that strategy? Do you know which workers need access to mobile HCM applications? Often mobile HCM capability flows down in an organization, with executives and other ‘road-warrior’ types having the most immediate needs, followed by field sales staff, project managers, and even potential job candidates. But just as an organization will have to spend time understanding ‘who’ should have access to mobile HCM technology, the ‘what’ of the way the solutions should be deployed to these groups will also vary. What works and makes sense for the executive, (company-wide dashboards and analytics on an iPad), might not be as relevant for a retail store manager, (employee schedules, location-level sales and inventory data, transaction approvals, etc.). With Oracle Fusion HCM, we are taking an approach to mobile HR that encompasses not just the mobile solution needs for the various types of worker, but also incorporates the fundamental attributes of great mobile applications - the ability to support end-to-end transactions, apps that respond with lightning-fast speed, with functions that are embedded in a worker’s daily activities, and features that can be mashed-up easily with other business areas like Finance and CRM. Finally, and perhaps most importantly for the Oracle Fusion HCM team, delivering mobile experiences that truly enhance, enable, and empower the mobile workforce, and deliver on the design mantras of the best-in-class consumer applications, continues to shape and drive design decisions. Mobile is no longer the future, it is right now, and the cutting-edge HR leader of today will need to consider how mobile fits her HCM technology strategy from here on out. You can learn more about our ideas and plans for Oracle Fusion HCM mobile solutions at https://fusiontap.oracle.com/.

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• Interview with Tomas Ulin at the MySQL Innovation Day

  - by Monica Kumar

  MySQL Innovation Day held on June 5, 2012 was a great event for the MySQL engineers, users and customers to gather, share and network. I was able to get a few minutes with Tomas Ulin, Vice President of MySQL Engineering at Oracle, to ask him some questions. Here are the highlights of my interview with Tomas. Monica: This was the first MySQL Innovation Day, correct?  Why now, what was the strategy behind hosting this kind of event? Tomas: In the last year, we have rolled out an incredible number of MySQL events worldwide – some targeted at developers that are new to MySQL and others for the MySQL savvy. At the MySQL Innovation Day, our first event of this kind,, we had a number of our key engineers presenting lightning talks delivering previews of key new features as well as discussing roadmap. Our goal is to keep an open dialogue with the MySQL community. In fact, we are hosting a two-day conference, another first, for the MySQL community called MySQL Connect on Sept. 29-30 in San Francisco. If you attended the MySQL Innovation Day and liked what we did, you are going to love MySQL Connect. We’ll have a lot more of our engineers and many users and community members presenting hour long sessions and hands on labs. Our engineers will be presenting new MySQL features as well offer previews of upcoming enhancements. Monica: What's the big take-away from today's MySQL Innovation Day? Tomas: I hope the most important takeaway for attendees was to see that Oracle has been driving, and continues to drive MySQL innovation with a steady stream of new great GA and Development Milestone releases. Monica: What were attendees most interested in? What feedback did they have? Tomas: Feedback from attendees was incredibly positive and encouraging. In particular, they liked the interaction with the MySQL engineers and were also excited about the new early access features in MySQL 5.6 and MySQL Cluster 7.3. In addition, sessions delivered by MySQL users like Facebook, Pinterest and Twitter were very well received. For example, Pinterest talked about using MySQL to scale from 0 to billions of page views/month, Twitter talked about “Scaling twitter with MySQL” and Facebook discussed the many options to implement MySQL master failover solutions. The presentations are already available for download while some of the session videos will be made available on the MySQL Innovation Day web page shortly. Monica: How would you distinguish the use of MySQL vs. Oracle Database? What key factors should customers consider? Tomas: MySQL and Oracle Database complement each other. They are very different products, best suited to different use cases. Customers can choose world-class solutions from Oracle to fulfill a variety of needs. MySQL is a great choice for enterprise web-based, custom and embedded apps. Oracle Database is the leading choice for enterprise packaged applications such as ERP, CRM as well as high-end data warehousing and business intelligence applications. Monica: What are the highlights of the current MySQL 5.6 Development Milestone Release and early access features for MySQL Cluster 7.3? Tomas: MySQL 5.6 development milestone release builds on MySQL 5.5 by improving: Optimizer for better Performance, Scalability Performance Schema for better instrumentation InnoDB for better transactional throughput Replication for higher availability, data integrity NoSQL options for more flexibility We announced some new early access features in MySQL 5.6, including binary log group commit. We also announced early access features in MySQL Cluster 7.3 including support for foreign key constraints. Monica: How do people get these releases? Tomas: You can access development milestone releases by going to: http://dev.mysql.com/downloads/mysqlThen select the “Development Release” tab. The MySQL Cluster 7.3 and other early access features can be downloaded at: http://labs.mysql.com Monica: What's coming up next for MySQL? Tomas: Our development team is working in overdrive, cranking out new features with community feedback. Don’t miss the MySQL Connect conference being held in San Francisco on Sept. 29 and 30th. My team and I will be there. I hope you can join us! Monica: Thank you for your time, Tomas. I look forward to seeing you at the MySQL Connect conference. To our followers, I hope you found this interview informative. I welcome your comments. Please stay tuned here for more updates on MySQL. Note: Monica Kumar is Senior Director of product marketing for Linux, Virtualization and MySQL at Oracle.

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• Using C# 4.0’s DynamicObject as a Stored Procedure Wrapper

  - by EltonStoneman

  [Source: http://geekswithblogs.net/EltonStoneman] Overview Ignoring the fashion, I still make a lot of use of DALs – typically when inheriting a codebase with an established database schema which is full of tried and trusted stored procedures. In the DAL a collection of base classes have all the scaffolding, so the usual pattern is to create a wrapper class for each stored procedure, giving typesafe access to parameter values and output. DAL calls then looks like instantiate wrapper-populate parameters-execute call:       using (var sp = new uspGetManagerEmployees())     {         sp.ManagerID = 16;         using (var reader = sp.Execute())         {             //map entities from the output         }     }   Or rolling it all into a fluent DAL call – which is nicer to read and implicitly disposes the resources:   This is fine, the wrapper classes are very simple to handwrite or generate. But as the codebase grows, you end up with a proliferation of very small wrapper classes: The wrappers don't add much other than encapsulating the stored procedure call and giving you typesafety for the parameters. With the dynamic extension in .NET 4.0 you have the option to build a single wrapper class, and get rid of the one-to-one stored procedure to wrapper class mapping. In the dynamic version, the call looks like this:       dynamic getUser = new DynamicSqlStoredProcedure("uspGetManagerEmployees", Database.AdventureWorks);     getUser.ManagerID = 16;       var employees = Fluently.Load<List<Employee>>()                             .With<EmployeeMap>()                             .From(getUser);   The important difference is that the ManagerId property doesn't exist in the DynamicSqlStoredProcedure class. Declaring the getUser object with the dynamic keyword allows you to dynamically add properties, and the DynamicSqlStoredProcedure class intercepts when properties are added and builds them as stored procedure parameters. When getUser.ManagerId = 16 is executed, the base class adds a parameter call (using the convention that parameter name is the property name prefixed by "@"), specifying the correct SQL Server data type (mapping it from the type of the value the property is set to), and setting the parameter value. Code Sample This is worked through in a sample project on github – Dynamic Stored Procedure Sample – which also includes a static version of the wrapper for comparison. (I'll upload this to the MSDN Code Gallery once my account has been resurrected). Points worth noting are: DynamicSP.Data – database-independent DAL that has all the data plumbing code. DynamicSP.Data.SqlServer – SQL Server DAL, thin layer on top of the generic DAL which adds SQL Server specific classes. Includes the DynamicSqlStoredProcedure base class. DynamicSqlStoredProcedure.TrySetMember. Invoked when a dynamic member is added. Assumes the property is a parameter named after the SP parameter name and infers the SqlDbType from the framework type. Adds a parameter to the internal stored procedure wrapper and sets its value. uspGetManagerEmployees – the static version of the wrapper. uspGetManagerEmployeesTest – test fixture which shows usage of the static and dynamic stored procedure wrappers. The sample uses stored procedures from the AdventureWorks database in the SQL Server 2008 Sample Databases. Discussion For this scenario, the dynamic option is very favourable. Assuming your DAL is itself wrapped by a higher layer, the stored procedure wrapper classes have very little reuse. Even if you're codegening the classes and test fixtures, it's still additional effort for very little value. The main consideration with dynamic classes is that the compiler ignores all the members you use, and evaluation only happens at runtime. In this case where scope is strictly limited that's not an issue – but you're relying on automated tests rather than the compiler to find errors, but that should just encourage better test coverage. Also you can codegen the dynamic calls at a higher level. Performance may be a consideration, as there is a first-time-use overhead when the dynamic members of an object are bound. For a single run, the dynamic wrapper took 0.2 seconds longer than the static wrapper. The framework does a good job of caching the effort though, so for 1,000 calls the dynamc version still only takes 0.2 seconds longer than the static: You don't get IntelliSense on dynamic objects, even for the declared members of the base class, and if you've been using class names as keys for configuration settings, you'll lose that option if you move to dynamics. The approach may make code more difficult to read, as you can't navigate through dynamic members, but you do still get full debugging support.     var employees = Fluently.Load<List<Employee>>()                             .With<EmployeeMap>()                             .From<uspGetManagerEmployees>                             (                                 i => i.ManagerID = 16,                                 x => x.Execute()                             );

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• Leaks on Wikis: "Corporations...You're Next!" Oracle Desktop Virtualization Can Help.

  - by adam.hawley

  Between all the press coverage on the unauthorized release of 251,287 diplomatic documents and on previous extensive releases of classified documents on the events in Iraq and Afghanistan, one could be forgiven for thinking massive leaks are really an issue for governments, but it is not: It is an issue for corporations as well. In fact, corporations are apparently set to be the next big target for things like Wikileaks. Just the threat of such a release against one corporation recently caused the price of their stock to drop 3% after the leak organization claimed to have 5GB of information from inside the company, with the implication that it might be damaging or embarrassing information. At the moment of this blog anyway, we don't know yet if that is true or how they got the information but how did the diplomatic cable leak happen? For the diplomatic cables, according to press reports, a private in the military, with some appropriate level of security clearance (that is, he apparently had the correct level of security clearance to be accessing the information...he reportedly didn't "hack" his way through anything to get to the documents which might have raised some red flags...), is accused of accessing the material and copying it onto a writeable CD labeled "Lady Gaga" and walking out the door with it. Upload and... Done. In the same article, the accused is quoted as saying "Information should be free. It belongs in the public domain." Now think about all the confidential information in your company or non-profit... from credit card information, to phone records, to customer or donor lists, to corporate strategy documents, product cost information, etc, etc.... And then think about that last quote above from what was a very junior level person in the organization...still feeling comfortable with your ability to control all your information? So what can you do to guard against these types of breaches where there is no outsider (or even insider) intrusion to detect per se, but rather someone with malicious intent is physically walking out the door with data that they are otherwise allowed to access in their daily work? A major first step it to make it physically, logistically much harder to walk away with the information. If the user with malicious intent has no way to copy to removable or moble media (USB sticks, thumb drives, CDs, DVDs, memory cards, or even laptop disk drives) then, as a practical matter it is much more difficult to physically move the information outside the firewall. But how can you control access tightly and reliably and still keep your hundreds or even thousands of users productive in their daily job? Oracle Desktop Virtualization products can help.Oracle's comprehensive suite of desktop virtualization and access products allow your applications and, most importantly, the related data, to stay in the (highly secured) data center while still allowing secure access from just about anywhere your users need to be to be productive.  Users can securely access all the data they need to do their job, whether from work, from home, or on the road and in the field, but fully configurable policies set up centrally by privileged administrators allow you to control whether, for instance, they are allowed to print documents or use USB devices or other removable media.  Centrally set policies can also control not only whether they can download to removable devices, but also whether they can upload information (see StuxNet for why that is important...)In fact, by using Sun Ray Client desktop hardware, which does not contain any disk drives, or removable media drives, even theft of the desktop device itself would not make you vulnerable to data loss, unlike a laptop that can be stolen with hundreds of gigabytes of information on its disk drive.  And for extreme security situations, Sun Ray Clients even come standard with the ability to use fibre optic ethernet networking to each client to prevent the possibility of unauthorized monitoring of network traffic.But even without Sun Ray Client hardware, users can leverage Oracle's Secure Global Desktop software or the Oracle Virtual Desktop Client to securely access server-resident applications, desktop sessions, or full desktop virtual machines without persisting any application data on the desktop or laptop being used to access the information.  And, again, even in this context, the Oracle products allow you to control what gets uploaded, downloaded, or printed for example.Another benefit of Oracle's Desktop Virtualization and access products is the ability to rapidly and easily shut off user access centrally through administrative polices if, for example, an employee changes roles or leaves the company and should no longer have access to the information.Oracle's Desktop Virtualization suite of products can help reduce operating expense and increase user productivity, and those are good reasons alone to consider their use.  But the dynamics of today's world dictate that security is one of the top reasons for implementing a virtual desktop architecture in enterprises.For more information on these products, view the webpages on www.oracle.com and the Oracle Technology Network website.

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• Oracle Day 2013 Istanbul – 14.Kasim.2013

  - by TUFEKCIOGLU,FATIH

  Oracle Day 2013 Istanbul – 14.Kasim.2013 Yeni Teknolojiler. Yeni Dünya.  Sayfa duzgun goruntulenemiyorsa etkinlik takvimine asagidaki linkten ulasabilirsiniz : https://blogs.oracle.com/fatihtufekcioglu/resource/Oracle_Day_Istanbul_14.Kasim.2013_blogs.oracle.com.fatihtufekcioglu.html#! charset=iso-8859-1"> "> Hemen Kaydolun! Oracle Day 2013 Istanbul Istanbul Kongre Merkezi Taskisla Caddesi Harbiye 34367 Istanbul / Türkiye 14 Kasim 2013, Persembe 08:30 - 18:00 LCV: [email protected] Oracle Day 2013 Istanbul Yeni Teknolojiler. Yeni Dünya. 14 Kasim 2013 Sayin Davetlimiz, Teknoloji, dünyayi sürekli degistirmeye devam ediyor. Bulut bilisim, mobil çözümler, büyük veri ve nesnelerin interneti güçlerini birlestirerek, eski is modellerini altüst edip inovasyonu ön plana çikartiyorlar. Organizasyonlar ise bu yeni dünyaya ayak uydurmak için bir yandan sürekli degisimi saglamaya çalisirken, diger yandan da isletmelerini en iyi sekilde yönetmeye devam etmek zorundalar. Peki organizasyonlar bu dengeyi nasil koruyorlar? Oracle Day 2013 Istanbul'da birçok Oracle müsterisinden dinleyeceginiz basari hikayeleriyle bunun nasil mümkün oldugunu görebilirsiniz. Etkinlige katilarak: Teknolojinin, yeni is modellerini ve firsatlarini nasil atesledigini ögrenebilir, Inovasyonu ön plana çikartmak için bilgi teknolojilerini sadelestiren sirketlerin basari hikayelerini dinleyebilir, Sizinle ayni zorluklari tecrübe eden sektör profesyonelleriyle biraraya gelebilir, Oracle'dan en yeni ürün haberlerini ve duyurularini takip etme firsati bulabilirsiniz. Oracle ve is ortaklariyla bulusmak, müsteri basari hikayelerini dinlemek, sosyal ve mobil etkilesimler için firsatlar yakalamak, uygulamali demolar izlemek ve daha fazlasi için Oracle Day 2013 Istanbul'da bize katilmanizdan memnuniyet duyacagiz. Hemen Kaydolun. Saygilarimizla, Oracle Türkiye Oracle Is Ortagi Müsteri Basari Hikayesi TROUG Sunum Ingilizcedir Program 08:30-09:30 Kayit 09:30-10:00 Hos Geldiniz Filiz Dogan, Genel Müdür, Oracle Türkiye 10:00-10:30 Keynote Andrew Sutherland, SVP, EMEA Technology, Oracle 10:30-11:00 Yapi Kredi ve Oracle Cahit Erdogan, Bilisim Teknolojileri ve Operasyon Yönetimi Genel Müdür Yardimcisi, Yapi Kredi Bankasi 11:00-11:30 150. Yasinda Ziraat'te Teknolojinin Dünü, Bugünü, Yarini Yunus Uygur Kocaoglu, Ziraat Teknoloji Genel Müdürü & Bilgi Teknolojileri Yönetimi Genel Müdür Yardimcisi, Ziraat Bankasi 11:30-11:45 Oracle Day'de 5. Yil Sezgin Aslan, Is Gelistirme Grup Yöneticisi, Innova 11:45-13:00 Ögle Yemegi Salon 1 Salon 2 Salon 3 Salon 4 Salon 5 Salon 6 Salon 7 Salon 8 Bulut Bilisim Çözümleri Büyük Veri & Analitik Çözümler Mobil Dünyada Orta Katman Çözümleri Is Uygulamalari I Is Uygulamalari II Modern Veri Merkezi Oracle & Is Ortaklari Çözümleri & Basari Hikayeleri TROUG (Oracle User Group) 13:00-13:30 Bulutunuza Yön Verin! Big Data at Work: Transform Your Business with Analytics Your Blueprint For Driving Enterprise Mobile Strategy Empowering Modern Business in the Cloud - Is Optimizasyonu Hayal Degil! Degisime Dünden Hazir Olmak: "BAT E-Fatura Projesi” Panel: "Türkiye'de Nitelikli Bilisim Elemani Yetistirilmesi" Oracle Oracle Oracle Oracle Oracle Idea Teknoloji British American Tobacco Oracle TROUG 13:30-13:40 Kahve Molasi 13:40-14:10 12c ile Veritabani Buluta Tasindi, Peki ya Siz? Büyüklük Sizde Kalsin BT Öncüleri için Uygulama Sunucusu Platformu Vakif Emeklilik Muhasebe ve Lojistik Sistemler Dönüsüm Projesi JD Edwards EnterpriseOne: Kapsamli, Kullanici Dostu ve Yenilikçi Modern Veri Merkezleri için Etkin Oracle Sunuculari Ziraat Bankasi Exadata Basari Hikayesi Oracle Database 12c Önemli Özellikler (DB/DWH) Oracle Etiya Oracle Innova Oracle Oracle Ziraat Bankasi TROUG 14:10-14:20 Kahve Molasi 14:20-14:50 Oracle Bulutunuza Bir Mimarin Bakisi Odakliligin Gücü: Oracle BI Dashboard Kullanimiyla Performans Yönetimi Kurumsal Uygulamalarin Mobil Dünyaya Entegrasyonu Müsteri Karsisinda Tutarli, Etkin ve Tekil Durus: Mükemmel Müsteri Deneyimi Etkin Planlama ve Satin Alma ile Tedarik Zincirinden "Deger Zinciri"ne Dönüsüm Oracle Uygulamalari için Tasarlanmis Veri Depolama Sistemleri Bütünlesik Sistemler (Engineered Systems) için Platinum Hizmetler Sql/PLSQL Yeni Özellikler Oracle ING Oracle Oracle Oracle Oracle Oracle TROUG 14:50-15:00 Kahve Molasi 15:00-15:30 Oracle Enterprise Manager 12c: How Does It Support the Cloud? Veri Analizinde Yeni Yorum, Endeca ile Yeni Bakis Kurumsal Bilginin Yolculugu Basariya Giden Yol: Satis, Pazarlama ve Sosyal Medya Elele Kurumsal Performans Yönetimi (EPM) ile Is Potansiyelinizi Açiga Çikarin! Oracle Sunucu ve Veri Depolama Teknolojilerine Hizli Geçis - Avea Basari Hikayesi SAP Uygulamalari Oracle Engineered (Bütünlesik) Sistemler ile Daha Iyi Çalisiyor - Koçtas Basari Hikayesi Oracle EBS R12.2 Yeni Özellikler Oracle Gtech Oracle Innova Oracle Oracle Avea Oracle Koçtas TROUG 15:30-15:40 Kahve Molasi 15:40-16:10 Oracle Real Application Testing (RAT) ile Partitioning Islemleri, Oracle RAT'in Finansbank'taki Kullanim Alanlari Degisen Pazar Kosullarina Hizli Bütçe Revizyonu ile Adaptasyon Mobil Cihazlar için Erisim Yönetimi ve Güvenlik Yönetisim, Yasal Uyumluluk ve Süreç Optimizasyonu Lider Ise Alim Çözümü Taleo ile Bireysel Basaridan Kurumsal Basariya Oracle Bütünlesik Sistemleri ile Kendi Bulut Ortaminizi Yaratin Akçelik ERP Seçimi JDEdwards Exadata - Maximum Availability Architecture Best Practices Avea Finansbank IBTECH Gtech Oracle PwC Oracle Oracle Akçelik Kora Oracle 16:10-16:20 Kahve Molasi 16:20-16:50 Orta Katman da Bulutlu Hizli Veri mi Büyük Veri mi? Her Tür Süreç Ihtiyaci için Oracle BPM - Demo CRM Dünyasinin Tecrübeli Yildizi Siebel'in Bugünü ve Yarini Fusion ile IK Stratejilerinizi Bulutlara Tasimak Esnek ve Dinamik Veri Merkezi Altyapilari Kurulum Süresi En SADE ERP. Oracle Business Accelerator ile ERP'de Jet Hizi! Nefis: EDQ, OGG ve ODI Exadata Üzerinde Oracle Oracle Oracle KRBB Oracle Oracle AWR Oracle SADE Organik Labrys Danismanlik TROUG 16:50-18:00 Kokteyl & Oracle Infiniband Konseri PANELISTLER: Esref Adali: ITÜ Bilgisayar Mühendisligi Bölüm Baskani ve Bilisim Enstitüsü Bilgi Teknolojileri Programi Anabilim Dali Baskani Kemal Ciliz: TÜBISAD Yönetim Kurulu Baskani Zekeriya Besiroglu: Oracle Bilgisayar Programcilar Dernegi Yönetim Kurulu Baskani MODERATÖR: Cem Satana, Oracle Genel Müdür Yardimcisi ">Eger bir kamu kurumunun/kurulusunun çalisani veya görevlisi iseniz, bu etkinlige iliskin önemli etik kurallara iliskin bilgi için lütfen buraya tiklayiniz -- Copyright 2013, Oracle and/or its affiliates. All rights reserved. Bize Ulasin | Yasal Uyarilar | Gizlilik Beyani Etkinlik takvimi : https://blogs.oracle.com/fatihtufekcioglu/resource/Oracle_Day_Istanbul_14.Kasim.2013_blogs.oracle.com.fatihtufekcioglu.html#!

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• Talking JavaOne with Rock Star Martijn Verburg

  - by Janice J. Heiss

  JavaOne Rock Stars, conceived in 2005, are the top-rated speakers at each JavaOne Conference. They are awarded by their peers, who, through conference surveys, recognize them for their outstanding sessions and speaking ability. Over the years many of the world’s leading Java developers have been so recognized. Martijn Verburg has, in recent years, established himself as an important mover and shaker in the Java community. His “Diabolical Developer” session at the JavaOne 2011 Conference got people’s attention by identifying some of the worst practices Java developers are prone to engage in. Among other things, he is co-leader and organizer of the thriving London Java User Group (JUG) which has more than 2,500 members, co-represents the London JUG on the Executive Committee of the Java Community Process, and leads the global effort for the Java User Group “Adopt a JSR” and “Adopt OpenJDK” programs. Career highlights include overhauling technology stacks and SDLC practices at Mizuho International, mentoring Oracle on technical community management, and running off shore development teams for AIG. He is currently CTO at jClarity, a start-up focusing on automating optimization for Java/JVM related technologies, and Product Advisor at ZeroTurnaround. He co-authored, with Ben Evans, "The Well-Grounded Java Developer" published by Manning and, as a leading authority on technical team optimization, he is in high demand at major software conferences.Verburg is participating in five sessions, a busy man indeed. Here they are: CON6152 - Modern Software Development Antipatterns (with Ben Evans) UGF10434 - JCP and OpenJDK: Using the JUGs’ “Adopt” Programs in Your Group (with Csaba Toth) BOF4047 - OpenJDK Building and Testing: Case Study—Java User Group OpenJDK Bugathon (with Ben Evans and Cecilia Borg) BOF6283 - 101 Ways to Improve Java: Why Developer Participation Matters (with Bruno Souza and Heather Vancura-Chilson) HOL6500 - Finding and Solving Java Deadlocks (with Heinz Kabutz, Kirk Pepperdine, Ellen Kraffmiller and Henri Tremblay) When I asked Verburg about the biggest mistakes Java developers tend to make, he listed three: A lack of communication -- Software development is far more a social activity than a technical one; most projects fail because of communication issues and social dynamics, not because of a bad technical decision. Sadly, many developers never learn this lesson. No source control -- Developers simply storing code in local filesystems and emailing code in order to integrate Design-driven Design -- The need for some developers to cram every design pattern from the Gang of Four (GoF) book into their source code All of which raises the question: If these practices are so bad, why do developers engage in them? “I've seen a wide gamut of reasons,” said Verburg, who lists them as: * They were never taught at high school/university that their bad habits were harmful.* They weren't mentored in their first professional roles.* They've lost passion for their craft.* They're being deliberately malicious!* They think software development is a technical activity and not a social one.* They think that they'll be able to tidy it up later.A couple of key confusions and misconceptions beset Java developers, according to Verburg. “With Java and the JVM in particular I've seen a couple of trends,” he remarked. “One is that developers think that the JVM is a magic box that will clean up their memory, make their code run fast, as well as make them cups of coffee. The JVM does help in a lot of cases, but bad code can and will still lead to terrible results! The other trend is to try and force Java (the language) to do something it's not very good at, such as rapid web development. So you get a proliferation of overly complex frameworks, libraries and techniques trying to get around the fact that Java is a monolithic, statically typed, compiled, OO environment. It's not a Golden Hammer!”I asked him about the keys to running a good Java User Group. “You need to have a ‘Why,’” he observed. “Many user groups know what they do (typically, events) and how they do it (the logistics), but what really drives users to join your group and to stay is to give them a purpose. For example, within the LJC we constantly talk about the ‘Why,’ which in our case is several whys:* Re-ignite the passion that developers have for their craft* Raise the bar of Java developers in London* We want developers to have a voice in deciding the future of Java* We want to inspire the next generation of tech leaders* To bring the disparate tech groups in London together* So we could learn from each other* We believe that the Java ecosystem forms a cornerstone of our society today -- we want to protect that for the futureLooking ahead to Java 8 Verburg expressed excitement about Lambdas. “I cannot wait for Lambdas,” he enthused. “Brian Goetz and his group are doing a great job, especially given some of the backwards compatibility that they have to maintain. It's going to remove a lot of boiler plate and yet maintain readability, plus enable massive scaling.”Check out Martijn Verburg at JavaOne if you get a chance, and, stay tuned for a longer interview yours truly did with Martijn to be publish on otn/java some time after JavaOne. Originally published on blogs.oracle.com/javaone.

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• Talking JavaOne with Rock Star Martijn Verburg

  - by Janice J. Heiss

  JavaOne Rock Stars, conceived in 2005, are the top-rated speakers at each JavaOne Conference. They are awarded by their peers, who, through conference surveys, recognize them for their outstanding sessions and speaking ability. Over the years many of the world’s leading Java developers have been so recognized. Martijn Verburg has, in recent years, established himself as an important mover and shaker in the Java community. His “Diabolical Developer” session at the JavaOne 2011 Conference got people’s attention by identifying some of the worst practices Java developers are prone to engage in. Among other things, he is co-leader and organizer of the thriving London Java User Group (JUG) which has more than 2,500 members, co-represents the London JUG on the Executive Committee of the Java Community Process, and leads the global effort for the Java User Group “Adopt a JSR” and “Adopt OpenJDK” programs. Career highlights include overhauling technology stacks and SDLC practices at Mizuho International, mentoring Oracle on technical community management, and running off shore development teams for AIG. He is currently CTO at jClarity, a start-up focusing on automating optimization for Java/JVM related technologies, and Product Advisor at ZeroTurnaround. He co-authored, with Ben Evans, "The Well-Grounded Java Developer" published by Manning and, as a leading authority on technical team optimization, he is in high demand at major software conferences.Verburg is participating in five sessions, a busy man indeed. Here they are: CON6152 - Modern Software Development Antipatterns (with Ben Evans) UGF10434 - JCP and OpenJDK: Using the JUGs’ “Adopt” Programs in Your Group (with Csaba Toth) BOF4047 - OpenJDK Building and Testing: Case Study—Java User Group OpenJDK Bugathon (with Ben Evans and Cecilia Borg) BOF6283 - 101 Ways to Improve Java: Why Developer Participation Matters (with Bruno Souza and Heather Vancura-Chilson) HOL6500 - Finding and Solving Java Deadlocks (with Heinz Kabutz, Kirk Pepperdine, Ellen Kraffmiller and Henri Tremblay) When I asked Verburg about the biggest mistakes Java developers tend to make, he listed three: A lack of communication -- Software development is far more a social activity than a technical one; most projects fail because of communication issues and social dynamics, not because of a bad technical decision. Sadly, many developers never learn this lesson. No source control -- Developers simply storing code in local filesystems and emailing code in order to integrate Design-driven Design -- The need for some developers to cram every design pattern from the Gang of Four (GoF) book into their source code All of which raises the question: If these practices are so bad, why do developers engage in them? “I've seen a wide gamut of reasons,” said Verburg, who lists them as: * They were never taught at high school/university that their bad habits were harmful.* They weren't mentored in their first professional roles.* They've lost passion for their craft.* They're being deliberately malicious!* They think software development is a technical activity and not a social one.* They think that they'll be able to tidy it up later.A couple of key confusions and misconceptions beset Java developers, according to Verburg. “With Java and the JVM in particular I've seen a couple of trends,” he remarked. “One is that developers think that the JVM is a magic box that will clean up their memory, make their code run fast, as well as make them cups of coffee. The JVM does help in a lot of cases, but bad code can and will still lead to terrible results! The other trend is to try and force Java (the language) to do something it's not very good at, such as rapid web development. So you get a proliferation of overly complex frameworks, libraries and techniques trying to get around the fact that Java is a monolithic, statically typed, compiled, OO environment. It's not a Golden Hammer!”I asked him about the keys to running a good Java User Group. “You need to have a ‘Why,’” he observed. “Many user groups know what they do (typically, events) and how they do it (the logistics), but what really drives users to join your group and to stay is to give them a purpose. For example, within the LJC we constantly talk about the ‘Why,’ which in our case is several whys:* Re-ignite the passion that developers have for their craft* Raise the bar of Java developers in London* We want developers to have a voice in deciding the future of Java* We want to inspire the next generation of tech leaders* To bring the disparate tech groups in London together* So we could learn from each other* We believe that the Java ecosystem forms a cornerstone of our society today -- we want to protect that for the futureLooking ahead to Java 8 Verburg expressed excitement about Lambdas. “I cannot wait for Lambdas,” he enthused. “Brian Goetz and his group are doing a great job, especially given some of the backwards compatibility that they have to maintain. It's going to remove a lot of boiler plate and yet maintain readability, plus enable massive scaling.”Check out Martijn Verburg at JavaOne if you get a chance, and, stay tuned for a longer interview yours truly did with Martijn to be publish on otn/java some time after JavaOne.

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• World Record Batch Rate on Oracle JD Edwards Consolidated Workload with SPARC T4-2

  - by Brian

  Oracle produced a World Record batch throughput for single system results on Oracle's JD Edwards EnterpriseOne Day-in-the-Life benchmark using Oracle's SPARC T4-2 server running Oracle Solaris Containers and consolidating JD Edwards EnterpriseOne, Oracle WebLogic servers and the Oracle Database 11g Release 2. The workload includes both online and batch workload. The SPARC T4-2 server delivered a result of 8,000 online users while concurrently executing a mix of JD Edwards EnterpriseOne Long and Short batch processes at 95.5 UBEs/min (Universal Batch Engines per minute). In order to obtain this record benchmark result, the JD Edwards EnterpriseOne, Oracle WebLogic and Oracle Database 11g Release 2 servers were executed each in separate Oracle Solaris Containers which enabled optimal system resources distribution and performance together with scalable and manageable virtualization. One SPARC T4-2 server running Oracle Solaris Containers and consolidating JD Edwards EnterpriseOne, Oracle WebLogic servers and the Oracle Database 11g Release 2 utilized only 55% of the available CPU power. The Oracle DB server in a Shared Server configuration allows for optimized CPU resource utilization and significant memory savings on the SPARC T4-2 server without sacrificing performance. This configuration with SPARC T4-2 server has achieved 33% more Users/core, 47% more UBEs/min and 78% more Users/rack unit than the IBM Power 770 server. The SPARC T4-2 server with 2 processors ran the JD Edwards "Day-in-the-Life" benchmark and supported 8,000 concurrent online users while concurrently executing mixed batch workloads at 95.5 UBEs per minute. The IBM Power 770 server with twice as many processors supported only 12,000 concurrent online users while concurrently executing mixed batch workloads at only 65 UBEs per minute. This benchmark demonstrates more than 2x cost savings by consolidating the complete solution in a single SPARC T4-2 server compared to earlier published results of 10,000 users and 67 UBEs per minute on two SPARC T4-2 and SPARC T4-1. The Oracle DB server used mirrored (RAID 1) volumes for the database providing high availability for the data without impacting performance. Performance Landscape JD Edwards EnterpriseOne Day in the Life (DIL) Benchmark Consolidated Online with Batch Workload System Rack Units BatchRate(UBEs/m) Online Users Users /Units Users /Core Version SPARC T4-2 (2 x SPARC T4, 2.85 GHz) 3 95.5 8,000 2,667 500 9.0.2 IBM Power 770 (4 x POWER7, 3.3 GHz, 32 cores) 8 65 12,000 1,500 375 9.0.2 Batch Rate (UBEs/m) — Batch transaction rate in UBEs per minute Configuration Summary Hardware Configuration: 1 x SPARC T4-2 server with 2 x SPARC T4 processors, 2.85 GHz 256 GB memory 4 x 300 GB 10K RPM SAS internal disk 2 x 300 GB internal SSD 2 x Sun Storage F5100 Flash Arrays Software Configuration: Oracle Solaris 10 Oracle Solaris Containers JD Edwards EnterpriseOne 9.0.2 JD Edwards EnterpriseOne Tools (8.98.4.2) Oracle WebLogic Server 11g (10.3.4) Oracle HTTP Server 11g Oracle Database 11g Release 2 (11.2.0.1) Benchmark Description JD Edwards EnterpriseOne is an integrated applications suite of Enterprise Resource Planning (ERP) software. Oracle offers 70 JD Edwards EnterpriseOne application modules to support a diverse set of business operations. Oracle's Day in the Life (DIL) kit is a suite of scripts that exercises most common transactions of JD Edwards EnterpriseOne applications, including business processes such as payroll, sales order, purchase order, work order, and manufacturing processes, such as ship confirmation. These are labeled by industry acronyms such as SCM, CRM, HCM, SRM and FMS. The kit's scripts execute transactions typical of a mid-sized manufacturing company. The workload consists of online transactions and the UBE – Universal Business Engine workload of 61 short and 4 long UBEs. LoadRunner runs the DIL workload, collects the user’s transactions response times and reports the key metric of Combined Weighted Average Transaction Response time. The UBE processes workload runs from the JD Enterprise Application server. Oracle's UBE processes come as three flavors: Short UBEs < 1 minute engage in Business Report and Summary Analysis, Mid UBEs > 1 minute create a large report of Account, Balance, and Full Address, Long UBEs > 2 minutes simulate Payroll, Sales Order, night only jobs. The UBE workload generates large numbers of PDF files reports and log files. The UBE Queues are categorized as the QBATCHD, a single threaded queue for large and medium UBEs, and the QPROCESS queue for short UBEs run concurrently. Oracle's UBE process performance metric is Number of Maximum Concurrent UBE processes at transaction rate, UBEs/minute. Key Points and Best Practices Two JD Edwards EnterpriseOne Application Servers, two Oracle WebLogic Servers 11g Release 1 coupled with two Oracle Web Tier HTTP server instances and one Oracle Database 11g Release 2 database on a single SPARC T4-2 server were hosted in separate Oracle Solaris Containers bound to four processor sets to demonstrate consolidation of multiple applications, web servers and the database with best resource utilizations. Interrupt fencing was configured on all Oracle Solaris Containers to channel the interrupts to processors other than the processor sets used for the JD Edwards Application server, Oracle WebLogic servers and the database server. A Oracle WebLogic vertical cluster was configured on each WebServer Container with twelve managed instances each to load balance users' requests and to provide the infrastructure that enables scaling to high number of users with ease of deployment and high availability. The database log writer was run in the real time RT class and bound to a processor set. The database redo logs were configured on the raw disk partitions. The Oracle Solaris Container running the Enterprise Application server completed 61 Short UBEs, 4 Long UBEs concurrently as the mixed size batch workload. The mixed size UBEs ran concurrently from the Enterprise Application server with the 8,000 online users driven by the LoadRunner. See Also SPARC T4-2 Server oracle.com OTN JD Edwards EnterpriseOne oracle.com OTN Oracle Solaris oracle.com OTN Oracle Database 11g Release 2 Enterprise Edition oracle.com OTN Oracle Fusion Middleware oracle.com OTN Disclosure Statement Copyright 2012, Oracle and/or its affiliates. All rights reserved. Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners. Results as of 09/30/2012.

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• Oracle WebCenter: uma nova vis&atilde;o para os Portais

  - by Denisd

  O conceito de “Portal” existe há muito tempo, mas está sempre mudando. Afinal de contas, o que é um portal? Nos primórdios da internet, o termo “portal” era utilizado para sites que guardavam muitas páginas (ou seja, muita informação). “Portal de notícias” era um termo comum, embora estes “portais” não passassem de um conjunto de páginas estáticas, que basicamente serviam conteúdo aos usuários. Com a evolução da tecnologia, os web sites passaram a ficar mais dinâmicos, permitindo uma interação maior do usuário. Sites de comunidades sociais são o melhor exemplo disso. Neste momento, o “portal” passou a ser não apenas um grupo de páginas, mas um conjunto de serviços e recursos dinâmicos, como a possibilidade de publicar fotos e vídeos, e compartilhar este conteúdo com amigos on-line. Aqui temos o que podemos chamar de “Portais Sociais”. Ao mesmo tempo, dentro das empresas, outra mudança estava acontecendo: a criação de padrões de comunicação entre aplicativos, sendo o mais famoso destes padrões a tecnologia de Web Services. Com estes padrões, as aplicações podem trocar informações e facilitar a experiência dos usuários. Desta forma, é possível desenvolver mini-aplicativos (chamados “portlets”), que publicam informações dos sistemas corporativos nas páginas dos portais internos. Estes portlets permitem interações com os sistemas, para permitir que os usuários tenham acesso rápido e fácil às informações. Podemos chamar estes portais de “Portais Transacionais”. Aqui temos 2 pontos que eu gostaria de chamar a atenção: 1 – O desenvolvimento de portlets é necessário porque eu não consigo publicar uma aplicação inteira no portal, normalmente por uma questão de padrões de desenvolvimento. Explicando de uma forma simples, a aplicação não foi feita para rodar dentro de um portal. Portanto, é necessário desenvolvimento adicional para criar mini-aplicativos que replicam (ou melhor, duplicam) a lógica do aplicativo principal, dentro do portal. 2 – Os aplicativos corporativos normalmente não incluem os recursos colaborativos de um portal (por exemplo, fóruns de discussão, lista de contatos com sensores de presença on-line, wikis, tags, etc), simplesmente porque este tipo de recurso normalmente não está disponível de forma “empacotada” para ser utilizada em um aplicativo. Desta forma, se eu quiser que a minha aplicação tenha um fórum de discussão para que os meus clientes conversem com a minha equipe técnica, eu tenho que desenvolver todo o motor do fórum de discussão dentro do meu aplicativo, o que se torna inviável, devido ao custo, tempo e ao fato de que este tipo de recurso normalmente não está no escopo da minha aplicação. O que acaba acontecendo é que os usuários fazem a parte “transacional” dentro do aplicativo, mas acabam utilizando outras interfaces para atender suas demandas de colaboração (neste caso, utilizariam um fórum fora da aplicação para discutir problemas referentes ao aplicativo). O Oracle WebCenter 11g vem para resolver estes dois pontos citados acima. O WebCenter não é simplesmente um novo portal, com alguns recursos interessantes; ele é uma nova forma de se pensar em Portais Corporativos (portais que reúnem os cenários citados acima: conteúdo, social e transacional). O WebCenter 11g é extenso demais para ser descrito em um único post, e nem é a minha intenção entrar no detalhe deste produto agora. Mas podemos definir o WebCenter 11g como sendo 3 “coisas”: - Um framework de desenvolvimento, aonde os recursos que as minhas aplicações irão utilizar (por exemplo, validação de crédito, consulta à estoque, registro de um pedido, etc), são desenvolvidos de forma a serem reutilizados por qualquer outra aplicação ou portlet que seja executado neste framework. Este tipo de componente reutilizável é chamado de “Task Flow”. - Um conjunto de serviços voltados à colaboração, como fóruns, wikis, blogs, tags, links, people connections, busca, bibliotecas de documentos, etc. Todos estes recursos colaborativos também estão disponíveis como Task Flows, desta forma, qualquer aplicação que eu desenvolva pode se beneficiar destes recursos. - Um “Portal”, do ponto de vista tradicional, aonde os usuários podem criar páginas, inserir e compartilhar conteúdo com outros usuários. Este Portal consegue utilizar os recursos desenvolvidos no Framework, garantindo o reuso. A imagem abaixo traz uma visão deste Portal. Clique para ver em tamanho maior. A grande inovação que o WebCenter traz é que a divisão entre “portal” e “aplicação” desaparece: qualquer aplicação agora pode ser desenvolvida com recursos de portal. O meu sistema de CRM, por exemplo, pode ter um fórum de discussão para os clientes. O meu sistema de suporte pode utilizar Wikis para montar FAQs de forma rápida. O sistema financeiro pode incluir uma biblioteca de documentos para que o usuário possa consultar os manuais de procedimento. Portanto, não importa se eu estou desenvolvendo uma “aplicação” ou um “portal”; o que importa é que os meus usuários agora terão em uma única interface as funcionalidades dos aplicativos e os recursos de colaboração. Este conceito, dentro da Oracle, é chamado de “Composite Applications”, e é a base para a próxima geração dos aplicativos Oracle. Nos próximos posts iremos falar (é claro) sobre como o WebCenter e o UCM se relacionam, e que tipo de recursos podem ser aproveitados nas aplicações/portais. Até breve!

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• Hello With Oracle Identity Manager Architecture

  - by mustafakaya

  Hi, my name is Mustafa! I'm a Senior Consultant in Fusion Middleware Team and living in Istanbul,Turkey. I worked many various Java based software development projects such as end-to-end web applications, CRM , Telco VAS and integration projects.I want to share my experiences and research about Fusion Middleware Products in this column. Customer always wants best solution from software consultants or developers. Solution will be a code snippet or change complete architecture. We faced different requests according to the case of customer. In my posts i want to discuss Fusion Middleware Products Architecture or how can extend usability with apis or UI customization and more and I look forward to engaging with you on your experiences and thoughts on this.  In my first post, i will be discussing Oracle Identity Manager architecture  and i plan to discuss Oracle Identity Manager 11g features in next posts. Oracle Identity Manager System Architecture Oracle Identity Governance includes Oracle Identity Manager,Oracle Identity Analytics and Oracle Privileged Account Manager. I will discuss Oracle Identity Manager architecture in this post.  In basically, Oracle Identity Manager is a n-tier standard  Java EE application that is deployed on Oracle WebLogic Server and uses  a database .  Oracle Identity Manager presentation tier has three different screen and two different client. Identity Self Service and Identity System Administration are web-based thin client. Design Console is a Java Swing Client that communicates directly with the Business Service Tier.  Identity Self Service provides end-user operations and delegated administration features. System Administration provides system administration functions. And Design Console mostly use for development management operations such as  create and manage adapter and process form,notification , workflow desing, reconciliation rules etc. Business service tier is implemented as an Enterprise JavaBeans(EJB) application. So you can extense Oracle Identity Manager capabilities.  -The SMPL and EJB APIs allow develop custom plug-ins such as management roles or identities.  -Identity Services allow use core business capabilites of Oracle Identity Manager such as The User provisioning or reconciliation service. -Integration Services allow develop custom connectors or adapters for various deployment needs. -Platform Services allow use Entitlement Servers, Scheduler or SOA composites. The Middleware tier allows you using capabilites ADF Faces,SOA Suites, Scheduler, Entitlement Server and BI Publisher Reports. So OIM allows you to configure workflows uses Oracle SOA Suite or define authorization policies use with Oracle Entitlement Server. Also you can customization of OIM UI without need to write code and using ADF Business Editor  you can extend custom attributes to user,role,catalog and other objects. Data tiers; Oracle Identity Manager is driven by data and metadata which provides flexibility and adaptability to Oracle Identity Manager functionlities.  -Database has five schemas these are OIM,SOA,MDS,OPSS and OES. Oracle Identity Manager uses database to store runtime and configuration data. And all of entity, transactional and audit datas are stored in database. -Metadata Store; customizations and personalizations are stored in file-based repository or database-based repository.And Oracle Identity Manager architecture,the metadata is in Oracle Identity Manager database to take advantage of some of the advanced performance and availability features that this mode provides. -Identity Store; Oracle Identity Manager provides the ability to integrate an LDAP-based identity store into Oracle Identity Manager architecture.  Oracle Identity Manager uses the human workflow module of Oracle Service Oriented Architecture Suite. OIM connects to SOA using the T3 URL which is front-end URL for the SOA server.Oracle Identity Manager uses embedded Oracle Entitlement Server for authorization checks in OIM engine.  Several Oracle Identity Manager modules use JMS queues. Each queue is processed by a separate Message Driven Bean (MDB), which is also part of the Oracle Identity Manager application. Message producers are also part of the Oracle Identity Manager application. Oracle Identity Manager uses a scheduled jobs for some activities in the background.Some of scheduled jobs come with Out-Of-Box such as the disable users after the end date of the users or you can define your custom schedule jobs with Oracle Identity Manager APIs. You can use Oracle BI Publisher for reporting Oracle Identity Manager transactions or audit data which are in database. About me: Mustafa Kaya is a Senior Consultant in Oracle Fusion Middleware Team, living in Istanbul. Before coming to Oracle, he worked in teams developing web applications and backend services at a telco company. He is a Java technology enthusiast, software engineer and addicted to learn new technologies,develop new ideas. Follow Mustafa on Twitter,Connect on LinkedIn, and visit his site for Oracle Fusion Middleware related tips.

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• PRUEBAS DE ESPECIALIZACION 2013/2014

  - by agallego

  Consigue  tu Certificado de Especialista Oracle  de forma GRATUITA , 27 y 28 de Noviembre de 2013  Ahora puedes realizar los exámenes de implementación de las especializaciones de Oracle y convertirte en especialista. Podrás realizar cualquiera de los exámenes de implementación de la siguiente lista: Oracle Fusion Customer Relationship Management 11g Sales Certified Implementation Specialist (1Z0-456) Oracle Fusion Customer Relationship Management 11g Incentive Compensation Certified Implementation Specialist (1Z0-472) Oracle ATG Web Commerce 10 Implementation Developer Certified Implementation Specialist (1Z0-510) Oracle RightNow CX Cloud Service 2012 Certified Implementation Specialist (1Z0-465) Oracle RightNow CX Cloud Service 2012 Developer Certified Implementation Specialist (1Z0-480) Oracle Fusion Human Capital Management 11g Human Resources Certified Implementation Specialist (1Z0-584) Oracle Fusion Human Capital Management 11g Talent Management Certified Implementation Specialist (1Z0-585) Oracle Taleo Recruiting Cloud Service 2013 Certified Implementation Specialist  (1Z0-474) Oracle Fusion Financials 11g Accounts Payable Certified Implementation Specialist(1Z0-507) Oracle Fusion Financials 11g Accounts Receivable Certified Implementation Specialist(1Z0-506) Oracle Fusion Financials 11g General Ledger Certified Implementation Specialist (1Z0-508) Oracle Fusion Distributed Order Orchestration 11g Essentials (1Z0-469) Oracle Documaker Standard Edition 12 Implementation Essentials (1Z0-570) Oracle Hyperion Planning 11 Essentials (1Z0-533) Oracle Hyperion Financial Management 11 Essentials (1Z0-532) Oracle Business Intelligence Foundation Suite 11g Essentials (1Z0-591) Oracle Essbase 11 Essentials (1Z0-531) Oracle GoldenGate 10 Essentials (1Z0-539) Oracle GoldenGate 11g Certified Implementation Exam Essentials Oracle Business Intelligence Applications 7.9.6 for CRM Essentials (1Z0-524) Oracle Business Intelligence Applications 7.9.6 for ERP Essentials (1Z0-525) Oracle Oracle Endeca Information Discovery 2.3 Certified Implementation Specialist (1Z0-461) Oracle SOA Suite 11g Essentials (1Z0-478) Oracle Service-Oriented Architecture Certified Implementation Specialist (1Z0-451) Oracle Unified Business Process Management Suite 11g Certified Implementation Specialist (1Z0-560) Oracle WebLogic Server 12c Certified Implementation Specialist (1Z0-599) Oracle Application Grid Certified Implementation Specialist(1Z0-523) Oracle WebCenter Content 11g Essentials (1Z0-542) Oracle WebCenter Portal 11g Essentials (1Z0-541) Oracle Application Development Framework Essentials (1Z1-554) Oracle Identity Governance Suite 11g Essentials(1z0-459) Oracle Access Management Suite Plus 11g Essentials Exam(1z0-479) M2M Platform Certified Architecture Essentials (1Z0-467) Oracle WebCenter Sites 11g Certified Implementation Specialist (1Z0-462)  Oracle Cloud Application Foundation Essentials(1Z0-468) Oracle Exadata 11g Essentials (1Z0-536) Exadata Database Machine Models X3-2 and X3-8 Certified Implementation Specialist (1Z0-485) Oracle Certified Expert, Oracle Exadata X3 Administration(1Z0-027) Exalogic Elastic Cloud X2-2 Certified Implementation Specialist (1Z0-569) Oracle Linux System Administration (1Z0-403) Oracle Linux Fundamentals (1Z0-402) Oracle Linux 6 Certified Implementation Specialist (1Z0-460) Oracle VM 3 for x86 Certified Implementation Specialist (1Z0-590) Oracle Enterprise Manager 11g Essentials  (1Z0-530 ) Oracle Enterprise Manager 12c Essentials (1Z0-457) SPARC T4-Based Server Installation Essentials (1Z0-597) 1Z0-821 Oracle Solaris 11 System Administration 1Z0-822 Oracle Solaris 11 Advanced System Administration Oracle Solaris 11 Installation and Configuration Essentials (1Z0-580) StorageTek Tape Libraries Certified Implementation Specialist(1Z0-546) Sun ZFS Storage Appliance Certified Implementation Specialist The Primavera P6 Enterprise Project Portfolio Management 8 Essentials (1Z0-567) The Primavera Portfolio Management Essentials (1Z0-544) Primavera Contract Management 14 Certified Implementation Specialist (1Z0-582) Oracle Utilities Customer Care and Billing 2 Certified Implementation Specialist (1Z0-562) Oracle Policy Automation 10 Certified Implementation Specialist (1Z0-534) Oracle User Productivity Kit 11 Certified Implementation Specialist (1Z0-566) Oracle User Productivity Kit 11 Technical Certified Implementation Specialist (1Z0-583) Oracle Retail Demand Forecasting 13.3 Functional Implementer Certified Implementation Specialist (1Z0-463) Oracle Retail Predictive Application Server 13 Configuration Implementation Specialist (1Z0-576) Oracle Retail Merchandising System 13.2 Foundation Functional Implementer Certified Implementation Specialist (1Z0-453) Oracle Retail Predictive Application Server 13 Configuration Implementation Specialist (1Z0-576) Oracle Retail Point-of-Service Technical Certified Implementation Specialist (1Z0-572) Oracle Retail Price Management 13.2 Functional Implementer Certified Implementation Specialist (1Z0-454) Oracle Retail Predictive Application Server 13 Configuration Implementation Specialist (1Z0-576) Oracle Retail Store Inventory Management 13.2 Functional Implementer Certified Implementation Specialist (1Z0-455) Oracle Flexcube Universal Banking 11 Technical Implementation Essentials (1Z0-579) Oracle FlexCube Universal Banking 11 Basic Implementation Essentials (1Z0-561) Oracle Flexcube Universal Banking 11 Technical Implementation Essentials (1Z0-579) Oracle FLEXCUBE Direct Banking 6 Implementation Essentials (1Z0-594)   Puedes consultar la información acerca de los examenes en cada uno de los enlaces. Para prepararte los examenes sigue la Guia de estudio que encontrarás en la página de cada examen. Requisitos: ser  Partner Gold, Platinum o Diamond de Oracle y tener un usuario de Oracle Pearson Vue.  ¿Cuándo?: 27 y 28 de noviembre  a las (9:00, 12:00, 16:00)  ¿Dónde?: Core Networks, C.E.Parque Norte, Edificio Olmo, Planta 1 Serrano Galvache 56 | 28033, Madrid Para inscribirte: Create una cuenta en Pearson Vue (www.pearsonvue.com/oracle). Para Registrarte aquí. Para más información sobre el programa de especializaciones, haz clic aquí. No pierdas esta oportunidad e inscríbete hoy.  Para cualquier duda contactar con [email protected]. Ana María Gallego Partner Enablement Manager Spain and Portugal        

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• Find the best OpenWorld sessions for learning about UX highlights

  - by mvaughan

  By Kathy Miedema, Oracle Applications User Experience  Have you clicked through the Oracle OpenWorld 2012 catalog? It’s amazingly dense, as usual. But one thing we noticed this year is that nearly half of the sessions mention some component of user experience, which is a sea change in our world. It means that more people understand, appreciate, and desire an effective user experience, and it also means that Oracle’s investment in its next-generation applications user experience, such as Oracle Fusion Applications, is increasingly apparent and interesting to its customers. So how do you choose the user experience sessions that make the most sense for you and your organization? Read our list to find out which sessions we think offer the most value for those interested in finding out more about the Oracle Applications user experience. If you’re interested in Oracle’s strategy for its user experience: CON9438: Oracle Fusion Applications: Transforming Insight into Action10:15 - 11:15 a.m. Tuesday, Oct. 2; Moscone West – 2007 CON9467: Oracle’s Roadmap to a Simple, Modern User Experience3:30 - 4:30 p.m. Wednesday, Oct. 3; Moscone West - 3002/3004 CON8718: Oracle Fusion Applications: Customizing and Extending with Oracle Composers11:15 a.m. - 12:15 p.m. Thursday, Oct. 4; Moscone West – 2008 GEN9663: General Session: A Panel of Masterminds—Where Are Oracle Applications Headed?1:45 - 2:45 p.m. Monday, Oct. 1; Moscone North - Hall D If you’re interested in PeopleSoft/PeopleTools: GEN8928: General Session: PeopleSoft Update and Product Roadmap3:15 - 4:15 p.m. Monday, Oct. 1; Moscone West - 3002/3004 CON9183: PeopleSoft PeopleTools Technology Roadmap4:45 - 5:45 p.m. Monday, Oct. 1; Moscone West - 3002/3004 CON8932: New Functional PeopleSoft PeopleTools Capabilities for the Line-of-Business User5:00 - 6:00 p.m. Tuesday, Oct. 2; Moscone West – 3007 If you’re interested in E-Business Suite: GEN8474: General Session: Oracle E-Business Suite—Strategy, Update, and Roadmap12:15 - 1:15 p.m. Monday, Oct. 1; Moscone West - 2002/2004 CON9026: Latest Oracle E-Business Suite 12.1 User Interface and Usability Enhancements1:15 - 2:15 p.m. Tuesday, Oct. 2; Moscone West – 2016 If you’re interested in Siebel: CON9700: Siebel CRM Overview, Strategy, and Roadmap12:15 - 1:15 p.m. Monday, Oct. 1; Moscone West – 2009 CON9703: User Interface Innovations with the New Siebel “Open UI”10:15 - 11:15 a.m. Tuesday, Oct. 2; Moscone West – 2009 If you’re interested in JD Edwards EnterpriseOne: HOL10452: JD Edwards EnterpriseOne 9.1 User Interface Changes10:15 - 11:15 a.m. Wednesday, Oct. 3; Marriott Marquis - Nob Hill AB CON9160: Showcase of the JD Edwards EnterpriseOne User Experience1:15 - 2:15 p.m. Wednesday, Oct. 3; InterContinental - Grand Ballroom B CON9159: Euphoria with the JD Edwards EnterpriseOne User Experience11:45 a.m. - 12:45 p.m. Wednesday, Oct. 3; InterContinental - Grand Ballroom B If you’re interested in Oracle Fusion Applications user experience design patterns: Functional design patterns that helped create the Oracle Fusion Applications user experience are now available. Learn more about these new, reusable usability solutions and best-practices at the Oracle JDeveloper and Oracle ADF demopods during Oracle OpenWorld 2012. Or visit the OTN Lounge between 4:30 p.m. and 6 p.m. on Wednesday, Oct. 3, to talk to Ultan O'Broin from the Oracle Applications User Experience team.    Demopod location: Moscone Center, South Exhibition Hall Level 1, S-207 OTN (Oracle Technology Network) Lounge: Howard Street tent On the demogrounds: Head to the demogrounds to see new demos from the Applications User Experience team, including the new look for Fusion Applications and what we’re building for mobile platforms. Take a spin on our eye tracker, a very cool tool that we use to research the usability of a particular design. Visit the Usable Apps OpenWorld page to find out where our demopods will be located.Photo by Martin Taylor, Oracle Applications User ExperienceA tour takes place in one of the usability labs at Oracle’s headquarters in Redwood Shores, Calif. At our labs, on-site and at HQ: We are also recruiting participants for our on-site lab, in which we gather feedback on new user experience designs, and taking reservations for a charter bus that will bring you to Oracle headquarters for a lab tour Thursday, Oct. 4, or Friday, Oct. 5. Tours leave at 10 a.m. and 1:45 p.m. from the Moscone Center in San Francisco. You’ll see more of our newest designs at the lab tour, and some of our research tools in action. For more information on any OpenWorld sessions, check the content catalog, also available at www.oracle.com/openworld. For information on Applications User Experience (Apps UX) sessions and activities, go to the Usable Apps OpenWorld page.

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• Top Reasons You Need A User Engagement Platform

  - by Michael Snow

  Guest post by: Amit Sircar, Senior Sales Consultant, Oracle Deliver complex enterprise functionality through a simple intuitive and unified User Interface (UI) The modern enterprise contains a wide range of applications that are used to manage the business and drive competitive advantages. Organizations respond by creating a complex structure that results in a functional and management grouping of users. Each of these groups of users requires access to multiple applications and information sources in order to perform their job functions. This leads to the lack of a unified view of enterprise information, inconsistent user interfaces and disjointed security. To be effective, portals must be designed from the end-user perspective, enabling the user to accomplish as many tasks as possible while visiting the fewest number of portals. This requires rethinking the way that portals are built, moving from a functional business unit perspective to a user-focused, process-oriented point of view. Oracle WebCenter provides the Common User Experience Architecture that allows organizations to seamlessly present a unified view of enterprise information tailored to a particular user’s role and preferences. This architecture provides the best practices, design patterns and delivery mechanism for myriad services, applications, and data sources.  In order to serve as a primary system of access, Oracle WebCenter also provides access to unstructured content and to other users via integrated search, service-oriented artifacts, content management, and collaboration tools. Provide a modern and engaging experience without modifying the core business application Web 2.0 technologies such as blogs, wikis, forums or social media sites are having a profound impact in the public internet.  These technologies can be leveraged by enterprises to add significant value to the business. Organizations need to integrate these technologies directly into their business applications while continuing to meet their security and governance needs. To deliver richer connections and become a more agile and intelligent business, WebCenter provides an enterprise portal platform that contains pre-integrated, standards-based Enterprise 2.0 services. These Enterprise 2.0 services can be easily accessed, integrated and utilized by users. By giving users the ability to use and integrate Enterprise 2.0 services such as tags, links, wikis, activities, blogs or social networking directly with their portals and applications, they are empowered to make richer connections, optimize their productivity, and ultimately increase the value of their applications. Foster a collaborative experience The organizational workplace has undergone a major change in the last decade. With increasing globalization and a distributed workforce, project teams may be physically separated by large distances. Online collaboration technologies are becoming a critical resource to enable virtual teams to share information and work together effectively. Oracle WebCenter delivers dynamic business communities with rich Services to empower teams to quickly and efficiently manage their information, applications, projects, and people without requiring IT assistance. It brings together the latest technology around Enterprise 2.0 and social computing, communities, personal productivity, and ad-hoc team interactions without any development effort. It enables the sharing and collaboration on team content, focusing an organization’s valuable resources on solving business problems, tapping into new ideas, and reducing time-to-market. Mobile Support The traditional workplace dynamics that required employees to access their work applications from their desktops have undergone a fundamental shift. Employees were used to primarily working from company offices and utilized an IT-issued computer for performing their job functions. With the introduction of flexible work hours and the growth of remote workers, more and more employees need the ability to remain productive even when they do not have access to a computer via the use of tablets and smartphones.  In addition, customers and citizens have come to expect 24x7 access to resources and websites from wherever they are located. Tablets and smartphones have empowered everyone to quickly access services they need anytime and from any place.  WebCenter provides out of the box capabilities to deliver the mobile experience in a seamless manner. Seeded device profiles and toolkits within WebCenter can be used to render the same web pages into multiple target devices such iPads, iPhones and android devices. Web designers can preview the portal using the built in simulator, make necessary updates and then deploy their UI design for the targeted device. Conclusion The competitive economy and resource constraints facing organizations today require them to find ways to make their applications, portals and Web sites more agile and intelligent and their knowledge workers more productive no matter where they are located. Organizations need to provide faster access to relevant information and resources, enhance existing applications and business processes with rich Enterprise 2.0 services, and seamlessly deliver content to mobile platforms. Oracle WebCenter successfully meets these challenges by providing the modern user experience platform for the enterprise and the Web.

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• Oracle WebCenter at the Enterprise 2.0 Conference

  - by Brian Dirking

  We had a great week at the E20 Conference, presenting in four sessions – Andy MacMillan gave a session titled Today’s Successful Enterprises are Social Enterprises and was on a panel that Tony Byrne moderated; Christian Finn spoke on a panel on Unified Communications Unified Communications + Social Computing = Best of Both Worlds?, Mark Bennett spoke on a panel on The Evolution of Talent Management. The key areas of focus this year were sentiment analysis, adoption and community building, the benefits of failure, and social’s role in process applications. Sentiment analysis. This was focused not on external audiences but more on employee sentiment. Tim Young showed his internal "NikoNiko" project, where employees use smilies to report their current mood. The result was a dashboard that showed the company mood by department. Since the goal is to improve productivity, people can see which departments are running into issues and try and address them. A company might otherwise wait until the end of the quarter financials to find out that there was a problem and product didn’t ship. This is a way to identify issues immediately. Tim is great – he had the crowd laughing as soon as he hit the stage, with his proposed hastag for his session: by making it 138 characters long, people couldn’t say much behind his back. And as I tweeted during his session, I loved his comment that complexity diffuses energy - it sounds like something Sun Tzu would say. Another example of employee sentiment analysis was CubeVibe. Founder and CEO Aaron Aycock, in his 3 minute pitch or die session talked about how engaged employees perform better. It was too bad he got gonged, he was just picking up speed, but CubeVibe did win the vote – congratulations to them. Internal adoption, community building, and involvement. On this topic I spoke to Terri Griffith, and she said there is some good work going on at University of Indiana regarding this, and hinted that she might be blogging about it in the near future. This area holds lots of interest for me. Amongst our customers, - CPAC stands out as an organization that has successfully built a community. So, I wonder - what are the building blocks? A strong leader? A common or unifying purpose? A certain level of engagement? I imagine someone has created an equation that says “for a community to grow at 30% per month, there must be an engagement level x to the square root of y, where x equals current community size, and y equals the expected growth rate, and the result is how many engagements the average user must contribute to maintain that growth.” Does anyone have a framework like that? The net result of everyone’s experience is that there is nothing to do but start early and fail often. Kevin Jones made this the focus of his keynote. He talked about the types of failure and what they mean. And he showed his famous kids at work video: Kevin’s blog also has this post: Social Business Failure #8: Workflow Integration. This is something that we’ve been working on at Oracle. Since so much of business is based in enterprise applications such as ERP and CRM (and since Oracle offers e-Business Suite, Siebel, PeopleSoft, and JD Edwards, as well as Fusion Applications), it makes sense that the social capabilities of Oracle WebCenter is built right into these applications. There are two types of social collaboration – ad-hoc, and exception handling. When you are in a business process and encounter an exception, you immediately look for 1) the document that tells you how to handle it, or 2) the person who can tell you how to handle it. With WebCenter built into these processes, people either search their content management system, or engage in expertise location and conversation. The great thing is, THEY DON’T HAVE TO LEAVE THE APPLICATION TO DO IT. Oracle has built the social capabilities right into the applications and business processes. I don’t think enough folks were able to see that at the event, but I expect that over the next six months folks will become very aware of it. WebCenter also provides the ability to have ad-hoc collaboration, search, and expertise location that folks need when they are innovating or collaborating. We demonstrated Oracle Social Network. It’s built on our Oracle WebCenter product to provide social collaboration inside and outside of your company. When we showed it to people, there were a number of areas that they commented on that were different from the other products being shown at the conference: Screenshots from within the product Many authors working on documents simultaneously Flagging people for follow up Direct ability to call out to people Ability to see presence not just if someone is online, but which conversation they are actively in Great stuff, the conference was full of smart people that that we enjoy spending time with. We’ll keep up in the meantime, but we look forward to seeing you in Boston.

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• MDM for Tax Authorities

  - by david.butler(at)oracle.com

  In last week’s MDM blog, we discussed MDM in the Public Sector. I want to continue that thread. After all, no industry faces tougher data quality problems than governmental organizations, and few industries suffer more significant down side consequences to poor operations than local, state and federal governments. One key challenge area is taxation. Tax Authorities face a multitude of IT challenges. Firstly, the data used in tax calculations is increasing in volume and complexity. They must improve service by introducing multi-channel contact centers and self-service capabilities. Security concerns necessitate increasingly sophisticated data protection procedures. And cost constraints are driving Tax Authorities to rely on off-the-shelf software for many of their functional areas. Compounding these issues is the fact that the IT architectures in operation at most revenue and collections agencies are very complex. They typically include multiple, disparate operational and analytical systems across which the sum total of data about individual constituents is fragmented. To make matters more complicated, taxation is not carried out by a single jurisdiction, and often sources of income including employers, investments and other sources of taxable income and deductions must also be tracked and shared among tax authorities. Collectively, these systems are involved in tax assessment and collections, risk analysis, scoring, tracking, auditing and investigation case management. The Problem of Constituent Data Management The infrastructure described above makes it very difficult to create a consolidated representation of a given party. Differing formats and data models mean that a constituent may be represented in one way in one system and in a different way in another. Individual records are frequently inaccurate, incomplete, out of date and/or inconsistent with other records relating to the same constituent. When constituent data must be aggregated and scored, information within each system must be rationalized and normalized so the agency can produce a constituent information file (CIF) that provides a single source of truth about that party. If information about that constituent changes, each system in turn must be updated. There have been many attempts to solve this problem with technology: from consolidating transactional systems to conducting manual systems integration projects and superimposing layers of business intelligence and analytics. All these approaches can be successful in solving a portion of the problem at a specific point in time, but without an enterprise perspective, anything gained is quickly lost again. Oracle Constituent Data Mastering for Tax Authorities: A Single View of the Constituent Oracle has a flexible and long-term solution to the problem of securely integrating and managing constituent data. The Oracle Solution for mastering Constituent Data for Tax Authorities is based on two core product offerings: Oracle Customer Hub and – optionally – Oracle Application Integration Architecture (AIA). Customer Hub is a master data management (MDM) product that centralizes, de-duplicates, and enriches constituent data. It unifies fragmented information without disrupting existing business processes or IT investments. Role based data access and privacy rules guarantee maximum security and privacy. Data is continuously and automatically synchronized with all source systems. With the Oracle Customer Hub managing the master constituent identity, every department can capture transaction activity against the same record, improving reporting accuracy, employee productivity, reliability of constituent analytics, and day-to-day constituent relationships. Oracle Application Integration Architecture provides a collection of core pre-built processes to support out of the box Master Data Governance across Oracle Customer Hub, Siebel CRM, and Oracle E-Business Suite. It also provides a framework to enable MDM integrations with other Oracle and non-Oracle applications. Oracle AIA removes some of the key inhibitors to implementing a service-oriented architecture (SOA) by providing a pre-built SOA-based middleware foundation as well as industry-optimized service oriented applications, all built around a SOA governance model that encourages effective design and reuse. I encourage you to read Oracle Solution for Mastering Constituents Data for Public Sector – Tax Authorities by Roberto Negro. It is an outstanding whitepaper that describes how the Oracle MDM solution allows you to create a unified, reconciled source of high-quality constituent data and gain an accurate single view of each constituent. This foundation enables you to lower the costs associated with data quality and integration and create a tax organization that is efficient, secure and constituent-centric. Also, don’t forget the upcoming webcast on Thursday, February 10th: Deliver Improved Services to Citizens at Lower Cost to your Organization Our Guest Speaker is Ruben Spekle, from Capgemini. He will also provide insight into Public Sector Master Data Management and Case Management implementations including one that was executed for a Dutch Government Agency. If you are interested in how governmental organizations from around the world are using MDM to advance their cause, click here to register for the webcast.

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• LA SPÉCIALISATION POUR SE DIFFÉRENCIER ET ÊTRE VALORISÉ

  - by michaela.seika(at)oracle.com

  Software. Hardware. Complete. inside the Click Here The order you must follow to make the colored link appear in browsers. If not the default window link will appear 1. Select the word you want to use for the link 2. Select the desired color, Red, Black, etc 3. Select bold if necessary ___________________________________________________________________________________________________________________ Templates use two sizes of fonts and the sans-serif font tag for the email. All Fonts should be (Arial, Helvetica, sans-serif) tags Normal size reading body fonts should be set to the size of 2. Small font sizes should be set to 1 !!!!!!!DO NOT USE ANY OTHER SIZE FONT FOR THE EMAILS!!!!!!!! ___________________________________________________________________________________________________________________ --     LA SPÉCIALISATION  POUR SE DIFFÉRENCIER ET ÊTRE VALORISÉ       Le marché nous demande de plus en plus de solutions et d’engagements. Pour bâtir ces solutions nous nous appuyons sur vous, Partenaires Oracle. En matière d’engagements, Oracle se doit de communiquer auprès du marché quant à la spécialisation de ses partenaires, sur leurs compétences en fonction des projets que les clients nous demandent d’adresser. Plus de 50 spécialisations sont à ce jour disponibles pour les partenaires Gold, Platinum et Diamond : • Sur les produits Technologiques tels que la Base de Données, les options de la Base, la SOA, la Business Intelligence, … • Sur les produits Applicatifs, tels que l’ERP, le CRM, … • Sur les produits Hardware, les Systèmes d’exploitation. Afin de vous aider à vous spécialiser et donc à vous certifier, nos 2 distributeurs à valeur ajoutée, Altimate et Arrow ECS, vous assistent dans cette démarche. ALTIMATE vous propose de participer Lunch & Spécialisation tour Profitez de ces dispositifs qui sont mis en place pour vous afin de vous spécialiser et profiter de tous les bénéfices auxquels vous donne accès la spécialisation. ARROW ECS vous propose de participer : L'Ecole de la spécialisation Oracle by Arrow Profitez de ces dispositifs qui sont mis en place pour vous afin de vous spécialiser et profiter de tous les bénéfices auxquels vous donne accès la spécialisation. Oracle Solutions Tour Découvrez la solution Oracle lors de ce tour de France. Au programme :  roadmaps, ateliers produits et solutions, certifications     BÉNÉFICES en savoir + • l’engagement d’Oracle aux côtés des partenaires pour adresser les grands dossiers • la visibilité auprès des clients pour être identifié comme Expert sur une offre, reconnu et validé par Oracle • le support (accès support gratuit), Oracle University (vouchers pour certifier gratuitement vos équipes de Consultants Implementation) • les budgets Marketing (lead generation, création de campagnes Marketing, être sponsor d’événements clients)   Différenciez-vous en vous spécialisant sur votre domaine d’expertise et accélérez votre succès ! Oracle et ses Distributeurs à Valeur Ajoutée     Eric Fontaine Directeur Alliances & Channel Technologie Europe du Sud vous présente en vidéo la spécialisation et ses avantages.                                         CONTACTS : ORACLE Jean-Jacques PanissiéOracle Partner Development A&C Technology +33 157 60 28 52 ALTIMATE Sophie Daval +33 1 34 58 47 68 ARROW [email protected] +33 1 49 97 59 63          

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• Certify August Updates

  - by Sadia2

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 We have added some release and platform certifications to MOS Certify. Applications : Oracle Demantra Demand Management 7.3.1.5, Oracle Demantra Predictive Trade Planning 7.3.1.5, Oracle Demantra Sales and Operations Planning 7.3.1.5 Database: Oracle Database Client 12.1.0.1.0 11.2.0.4.0, Oracle Clusterware 11.2.0.4.0, Oracle Database 11.2.0.4.0, Oracle Real Application Clusters 11.2.0.4.0 E-Business Suite: Oracle E-Business Suite 12.1.3, Oracle E-Business Suite 12.1.2, Oracle E-Business Suite 12.1.1, Oracle E-Business Suite 12.0.6, Oracle E-Business Suite 11.5.10.2 Edge Applications: Oracle Transportation Management 6.3.2 Enterprise Manager: Oracle Application Management Pack for Oracle E-Business Suite 12.1.0.1.0 Fusion Middleware: Discoverer Administrator 11.1.1.6.0, Discoverer Desktop 11.1.1.6.0, Forms Builder 11.1.1.6.0, Oracle Application Development Framework 11.1.1.6.0, Oracle Application Development Runtime 11.1.1.6.0, Oracle Business Intelligence Publisher 11.1.1.6.0, Oracle Directory Services Manager 11.1.1.6.0, Oracle Forms 11.1.1.6.0, Oracle GoldenGate 11.1.1.1.0, 11.1.1.1.2, 11.1.1.1.1, Oracle GoldenGate Application Adapters 11.1.1.1.1, Oracle Identity and Access Management 11.1.2.0.0, 11.1.2.1.0, Oracle Identity Federation 11.1.1.6.0, Oracle Real-Time Decision Load Generator 11.1.1.7.0, Oracle Real-Time Decision Studio 11.1.1.7.0, Oracle Real-Time Decisions 11.1.1.6.0, Oracle Reports 11.1.1.6.0, Oracle Segmentation Server 11.1.1.6.0, Oracle Virtual Directory 11.1.1.6.0, Oracle Web Cache 11.1.1.6.0, Oracle WebCenter Content Imaging 11.1.1.8.0, Oracle WebCenter Content Inbound Refinery Server 11.1.1.8.0, Oracle WebCenter Content Records 11.1.1.8.0, Oracle WebCenter Content Rights 11.1.1.8.0, Oracle WebCenter Content UI 11.1.1.8.0, Oracle WebCenter Enterprise Capture 11.1.1.8.0, Oracle WebCenter Portal 11.1.1.8.0, Oracle WebCenter Sites 11.1.1.8.0, Oracle WebCenter Sites: CIP for EMC Documentum 11.1.1.8.0, Oracle WebCenter Sites: CIP for File Systems and MS SharePoint 11.1.1.8.0, Oracle WebCenter Sites: Community-Gadgets 11.1.1.8.0, Oracle WebCenter Sites: Explorer 11.1.1.8.0, Oracle WebCenter Universal Content Management 11.1.1.8.0, Reports Builder 11.1.1.6.0, Oracle WebCenter Content Records 11.1.1.8.0, Oracle WebCenter Content Rights 11.1.1.8.0, Oracle WebCenter Content UI 11.1.1.8.0, Oracle WebCenter Sites: Developer Tools 11.1.1.8.0 FSGBU Insurance Group : Oracle Health Insurance Claims 2.13.3.0.0, 2.13.2.0.0, 2.13.1.0.0 JD Edwards EnterpriseOne: JD Edwards EnterpriseOne Tools 9.1.3.0, 9.1.2.0, 9.1.0.0 JD Edwards World: JD Edwards World Service Enablement A93SE, A931SE PeopleSoft: PeopleSoft PeopleTools 8.52 Siebel Enterprise: Siebel Application Server 8.2.2.4.0, 8.2.2.3.0, 8.2.2.2.0, 8.1.1.11.0, 8.1.1.10.0, 8.1.1.9.0, Siebel CRM Desktop Client 8.2.2.4.0, 8.2.2.3.0, 8.2.2.2.0, 8.1.1.11.0, 8.1.1.10.0, 8.1.1.9.0, Siebel Database Server 8.2.2.4.0, 8.2.2.3.0, 8.2.2.2.0, 8.1.1.11.0, 8.1.1.10.0, 8.1.1.9.0, Siebel HI Web Client 8.2.2.2.0, 8.1.1.9.0, Siebel Gateway Server 8.2.2.4.0, 8.2.2.3.0, 8.2.2.2.0, 8.1.1.11.0, 8.1.1.10.0, 8.1.1.9.0, Siebel Outlook Add-in Client 8.2.2.2.0, Siebel Remote Client 8.2.2.4.0, 8.2.2.3.0, 8.2.2.2.0, 8.1.1.11.0, 8.1.1.10.0, 8.1.1.9.0, Siebel Tools Client 8.2.2.4.0, 8.2.2.3.0, 8.2.2.2.0, 8.1.1.11.0, 8.1.1.10.0, 8.1.1.9.0, Siebel Web Server Extension 8.2.2.4.0, 8.2.2.3.0, 8.2.2.2.0, 8.1.1.11.0, 8.1.1.10.0, 8.1.1.9.0 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;}

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• Highlights from the Oracle Customer Experience Summit @ OpenWorld

  - by Kathryn Perry

  A guest post by David Vap, Group Vice President, Oracle Applications Product Development The Oracle Customer Experience Summit was the first-ever event covering the full breadth of Oracle's CX portfolio -- Marketing, Sales, Commerce, and Service. The purpose of the Summit was to articulate the customer experience imperative and to showcase the suite of Oracle products that can help our customers create the best possible customer experience. This topic has always been a very important one, but now that there are so many alternative companies to do business with and because people have such public ways to voice their displeasure, it's necessary for vendors to have multiple listening posts in place to gauge consumer sentiment. They need to know what is going on in real time and be able to react quickly to turn negative situations into positive ones. Those can then be shared in a social manner to enhance the brand and turn the customer into a repeat customer. The Summit was focused on Oracle's portfolio of products and entirely dedicated to customers who are committed to building great customer experiences within their businesses. Rather than DBAs, the attendees were business people looking to collaborate with other like-minded experts and find out how Oracle can help in terms of technology, best practices, and expertise. The event was at the Westin St. Francis Hotel in San Francisco as part of Oracle OpenWorld. We had eight hundred people attend, which was great for the first year. Next year, there's no doubt in my mind, we can raise that number to 5,000. Alignment and Logic Oracle's Customer Experience portfolio is made up of a combination of acquired and organic products owned by many people who are new to Oracle. We include homegrown Fusion CRM, as well as RightNow, Inquira, OPA, Vitrue, ATG, Endeca, and many others. The attendees knew of the acquisitions, so naturally they wanted to see how the products all fit together and hear the logic behind the portfolio. To tell them about our alignment, we needed to be aligned. To accomplish that, a cross functional team at Oracle agreed on the messaging so that every single Oracle presenter could cover the big picture before going deep into a product or topic. Talking about the full suite of products in one session produced overflow value for other products. And even though this internal coordination was a huge effort, everyone saw the value for our customers and for our long-term cooperation and success. Keynotes, Workshops, and Tents of Innovation We scored by having Seth Godin as our keynote speaker ? always provocative and popular. The opening keynote was a session orchestrated by Mark Hurd, Anthony Lye, and me. Mark set the stage by giving real-world examples of bad customer experiences, Anthony clearly articulated the business imperative for addressing these experiences, and I brought it all to life by taking the audience around the Customer Lifecycle and showing demos and videos, with partners included at each of the stops around the lifecycle. Brian Curran, a VP for RightNow Product Strategy, presented a session that was in high demand called The Economics of Customer Experience. People loved hearing how to build a business case and justify the cost of building a better customer experience. John Kembel, another VP for RightNow Product Strategy, held a workshop that customers raved about. It was based on the journey mapping methodology he created, which is a way to talk to customers about where they want to make improvements to their customers' experiences. He divided the audience into groups led by facilitators. Each person had the opportunity to engage with experts and peers and construct some real takeaways. From left to right: Brian Curran, John Kembel, Seth Godin, and George Kembel The conference hotel was across from Union Square so we used that space to set up Innovation Tents. During the day we served lunch in the tents and partners showed their different innovative ideas. It was very interesting to see all the technologies and advancements. It also gave people a place to mix and mingle and to think about the fringe of where we could all take these ideas. Product Portfolio Plus Thought Leadership Of course there is always room for improvement, but the feedback on the format of the conference was positive. Ninety percent of the sessions had either a partner or a customer teamed with an Oracle presenter. The presentations weren't dry, one-way information dumps, but more interactive. I just followed up with a CEO who attended the conference with his Head of Marketing. He told me that they are using John Kembel's journey mapping methodology across the organization to pull people together. This sort of thought leadership in these highly competitive areas gives Oracle permission to engage around the technology. We have to differentiate ourselves and it's harder to do on the product side because everyone looks the same on paper. But on thought leadership ? we can, and did, take some really big steps. David VapGroup Vice PresidentOracle Applications Product Development

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• Closing the gap between strategy and execution with Oracle Business Intelligence 11g

  - by manan.goel(at)oracle.com

  Wikipedia defines strategy as a plan of action designed to achieve a particular goal. An example of this is General Electric's acquisitions and divestiture strategy (plan) designed to propel GE to number 1 or 2 place (goal) in every business segment that it operated in. Execution on the other hand can be defined as the actions taken to getting things done. In GE's case execution will be steps followed for mergers/acquisitions or divestiture. Business press has written extensively about the importance of both strategy and execution in achieving desired business objectives. Perhaps the quote from Thomas Edison says it best - "vision without execution is hallucination". Conversely, it can be said that "execution without vision" is well may be "wishful thinking". Research overwhelmingly point towards the wide gap between strategy and execution. According to a published study, 49% of surveyed executives perceive a gap between their organizations' ability to develop and communicate sound strategies and their ability to implement those strategies. Further, of these respondents, 64% don't have full confidence that their companies will be able to close the gap. Having established the severity and importance of the problem let's talk about the reasons for the strategy-execution gap. The common reasons include: -        Lack of clearly defined goals -        Lack of consistent measure of success -        Lack of ownership -        Lack of alignment -        Lack of communication -        Lack of proper execution -        Lack of monitoring       There are multiple approaches to solving the problem including organizational development practices, technology enablement etc. In most cases a combination of approaches is required to achieve the desired result. For the purposes of this discussion, I'll focus on technology.  Imagine an integrated closed loop technology platform that automates the entire management cycle from defining strategy to assigning ownership to communicating goals to achieving alignment to collaboration to taking actions to monitoring progress and achieving mid course corrections. Besides, for best ROI and lowest TCO such a system should also have characteristics like:  Complete -        Full functionality -        Rich end user access Open -        Any data source -        Any business application -        Any technology stack  Integrated -        Common metadata -        Common security -        Common system management From a capabilities perspective the system should provide the following capabilities: Define -        Strategy -        Objectives -        Ownership -        KPI's Communicate -        Pervasive -        Collaborative -        Role based -        Secure Execute -        Integrated -        Intuitive -        Secure -        Ubiquitous Monitor -        Multiple styles and formats -        Exception based -        Push & Pull Having talked about the business problem and outlined the blueprint for a technology solution, let's talk about how Oracle Business Intelligence 11g can help. Oracle Business Intelligence is a comprehensive business intelligence solution for reporting, ad hoc query and analysis, OLAP, dashboards and scorecards. Oracle's best in class BI platform is based on an architecturally integrated technology foundation that provides a unified end user experience and features a Common Enterprise Information Model, with common security, query request generation and optimization, and system management. The BI platform is ·         Complete - meaning it delivers all modes and styles of BI including reporting, ad hoc query and analysis, OLAP, dashboards and scorecards with a rich end user experience that includes visualization, collaboration, alerts and notifications, search and mobile access. ·         Open - meaning the BI platform integrates with any data source, ETL tool, business application, application server, security infrastructure, portal technology as well as any ODBC compliant third party analytical tool. The suite accesses data from multiple heterogeneous sources--including popular relational and multidimensional data sources and major ERP and CRM applications from Oracle and SAP. ·         Integrated - meaning the BI platform is based on an architecturally integrated technology foundation built on an open, standards based service oriented architecture.  The platform features a common enterprise information model, common security model and a common configuration, deployment and systems management framework. To summarize, Oracle Business Intelligence is a comprehensive, integrated BI platform that lets you define strategy, identify objectives, assign ownership, define KPI's, collaborate, take action, monitor, report and do course corrections all form a single interface and a single system. The platform's integrated metadata model and task based design ensures that the entire workflow from defining strategy to execution to monitoring is completely integrated delivering end to end visibility, transparency and agility. Click here to learn more about Oracle BI 11g. 

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• 3 Trends for SMBs around Social, Mobile, and Sensor

  - by Socially_Aware_Enterprise

  While I often am talking to big companies or discussing enterprise solutions. There are times when individuals ask me about Small or Medium sized business trends.  Interestingly,  the Enterprise Social, Mobile, and Sensor initiatives I regularly discuss are in fact related to even the Mom and Pop storefront. The eco-system of new service players in the Social-Mobile-Sensor space generally emerge developing partnerships with enterprises as they develop and bring economy to scale to their services for the larger market. And of course Oracle has an entire division dedicated for delivering products and support to help emerging companies compete without the need to open an industrial strength credit line.. So here are some trends that we are helping large enterprises to deploy today, but small and medium businesses should be able to take advantage of by the end of this year and starting into 2015. 1) The typical small business is generally "Localized". But the ability to be "Hyper-Localized" will come as location based services become ubiquitous. Many small businesses have one or several storefronts and theirs are typically within a single regional economic footprint. While the internet provides global reach, it will be the businesses that invest in social, mobile and local that will win in the end.  Of course I am a huge SoMoLo evangelist. The SMBs' content and targeting with platforms for Geo-Fencing, Geo-Conquesting and Path-Matching to HHI are all going to be accessible to them, if not for Mobile Apps, then via Mobile messaging in Social Networks that offer it.. Expect to be able to target FaceBook messaging not by city, but by store or mall… This makes being able to be "Hyper-Local" even more important. And with new proximity services coming online more than ever before, SMBs will operate and service customers with pinpoint accuracy right down to where they stand in an aisle. Geo-Conquesting will be huge for small players to place ads when customers pass through competitors regions. Car Dealers are doing this now.. But also of course iBeacons are now very cheap and getting easier to put in retail stores. The ability for sales to happen anywhere in the store via a mobile phone or tablet is huge, as it will give the small shop the flexibility to not have to "Guard the Register" as more or most transactions will be digital. Thus, M-Commerce and T-Commerce will change the job of cashier dramatically.. 2) Intra-Brand Advocacy, the idea now is that rather than just depend on your trusty social media manager and his team, you are going to push more and more individuals with expertise inside the organization to help manage, reach-out, and utilize social channels to manage the incoming questions and answers customers need. While for years CRM was the tool of the enterprise, today CRMs enable this now "Salesforce et al" capability to trickle throughout the company. This gives greater pressure to organize roles, but also flatten out the organization. Internal collaboration around topics and customer needs is going to be the key for SMBs to finally get serious about customer experiences. Their customers are online and in social networks. This includes not just B2C SMBs but also B2B companies as well. Don't believe me? To find the players just use hashtag #SocialSelling and you will see… 3) The Visual Networks will begin to move from Content Aggregators to Content Collaboration platforms, which means Pinterest, Instagram, Vine, & others will begin to move to add more features brands want, first marketing platforms, rather than unique brand partnerships as they do today, but this will open ways for SMBs to engage with clear brand messaging and metrics. Eventually providing more "Collaboration" between Brand and Consumer.. Don't think for a minute Facebook bought Oculus Rift so you could see your timeline in 3-D. The Social Networks I advise customers to invest in are ones that are audio and visual intrinsically. Players from SoundCloud to Pinterest are deploying ways for brands to harness their interactive visual or audio based social networks to sell ad units aka brand messaging. While the Social Media revolution is going on, the emphasis was on the social, today it more and more about the media in social, that enterprises soon small and medium businesses will be connected to. 

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• Thought Oracle Usability Advisory Board Was Stuffy? Wrong. Justification for Attending OUAB: ROI

  - by ultan o'broin

  Looking for reasons tell your boss why your organization needs to join the Oracle Usability Advisory Board or why you need approval to attend one of its meetings (see the requirements)? Try phrases such as "Continued Return on Investment (ROI)", "Increased Productivity" or "Happy Workers". With OUAB your participation is about realizing and sustaining ROI across the entire applications life-cycle from input to designs to implementation choices and integration, usage and performance and on measuring and improving the onboarding and support experience. If you think this is a boring meeting of middle-aged people sitting around moaning about customizing desktop forms and why the BlackBerry is here to stay, think again! How about this for a rich agenda, all designed to engage the audience in a thought-provoking and feedback-illiciting day of swirling interactions, contextual usage, global delivery, mobility, consumerizationm, gamification and tailoring your implementation to reflect real users doing real work in real environments.  Foldable, rollable ereader devices provide a newspaper-like UK for electronic news. Or a way to wrap silicon chips, perhaps. Explored at the OUAB Europe Meeting (photograph from Terrace Restaurant in TVP. Nom.) At the 7 December 2012 OUAB Europe meeting in Oracle Thames Valley Park, UK, Oracle partners and customers stepped up to the mic and PPT decks with a range of facts and examples to astound any UX conference C-level sceptic. Over the course of the day we covered much ground, but it was all related in a contextual, flexibile, simplication, engagement way aout delivering results for business: that means solving problems. This means being about the user and their tasks and how to make design and technology transforms work into a productive activity that users and bean counters will be excited by. The sessions really gelled for me: 1. Mobile design patterns and the powerful propositions for customers and partners offered by using the design guidance with Oracle ADF Mobile. Customers' and partners' developers existing ADF developers are now productive, efficient ADF Mobile developers applying proven UX guidance using ADF Mobile components and other Oracle Fusion Middleware in the development toolkit. You can find the Mobile UX Design Patterns and Guidance on Building Mobile Apps on OTN. 2. Oracle Voice and Apps. How this medium offers so much potentual in the enterprise and offers a window in Fusion Apps cloud webservices, Oracle RightNow NLP and Nuance technology. Exciting stuff, demoed live on a mobile phone. Stay tuned for more features and modalities and how you can tailor your own apps experience.  3. Oracle RightNow Natural Language Processing (NLP) Virtual Assistant technology (Ella): how contextual intervention and learning from users sessions delivers a great personalized UX for users interacting with Ella, a fifth generation VA to solve problems and seek knowledge. 4. BYOD Keynote: A balanced keynote address contrasting Fujitsu's explaining of the conceprt, challenges, and trends and setting the expectation that BYOD must be embraced in a flexible way,  with the resolute, crafted high security enterprise requirements that nuancing the BYOD concept and proposals with the realities of their world of water tight information and device sharing policies. Fascinating stuff, as well providing anecdotes to make us thing about out own DYOD Deployments. One size does not fit all. 5. Icon Cultural Surveys Results and Insights Arising: Ever wondered about the cultural appropriateness of icons used in software UIs and how these icons assessed for global use? Or considered that social media "Like" icons might be  unacceptable hand gestures in culture or enterprise? Or do the old world icons like Save floppy disk icons still find acceptable? Well the survey results told you. Challenges must be tested, over time, and context of use is critical now, including external factors such as the internet and social media adoption. Indeed the fears about global rejection of the face and hand icons was not borne out, and some of the more anachronistic icons (checkbooks, microphones, real-to-real tape decks, 3.5" floppies for "save") have become accepted metaphors for current actions. More importantly the findings brought into focus the reason for OUAB - engage with and illicit feedback though working groups before we build anything. 6. EReaders and Oracle iBook: What is the uptake and trends of ereaders? And how about a demo of an iBook with enterprise apps content?  Well received by the audience, the session included a live running poll of ereader usage. 7. Gamification Design Jam: Fun, hands on event for teams of Oracle staff, partners and customers, actually building gamified flows, a practice that can be applied right away by customers and partners.  8. UX Direct: A new offering of usability best practices, coming to an external website for you in 2013. FInd a real user, observe their tasks, design and approve, build and measure. Simple stuff to improve apps implications no end. 9. FUSE (an internal term only, basically Fusion Simplified Experience): demo of the new Face of Fusion Applications: inherently mobile, simple to use, social, personalizable and FAST, three great demos from the HCM, CRM and ICT world on how these UX designs can be used in different ways. So, a powerful breadth and depth of UX solutions and opporunities for customers and partners to engage with and explore how they can make their users happy and benefit their business reaping continued ROI from those apps investments. Find out more about the OUAB and how to get involved here ... 

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• Gamification at OOW

  - by erikanollwebb

  Last week was Oracle OpenWorld, and for those of you not in tech or downtown San Francisco, that might not mean a whole lot.  However, if you are familiar with it, Oracle OpenWorld is our premier customer event.  This year, more than 50,000 people attended.  It's not a good week to visit San Francisco on vacation because Oracle customers take over all the hotels in town!  It was crazy, but a lot of fun and it's a great opportunity for the Apps UX group to do customer research with a range of customers.  This year, more than 100+ customers and partners took the time to team up with our UX experts and provide feedback on new designs and ideas. Over three days,  UX teams conducted 8  one-on-one user feedback sessions, 4 focus groups and 7 surveys. In addition, we conducted a voice capture activity and were able to collect close to 70 speech samples at the lab and DEMOgrounds. This was a great opportunity for us to do some testing on some specific gamification concepts with a set of business analysts.  We pulled in 8 folks for a focus group on gamification concepts and whether they thought those would work for their teams. To get ready for this, my designer extraordinaire, Andrea Cantú, flew into town and we spent almost a week locked in a room together brainstorming design ideas.  We killed a few trees trying to get all of our concepts and other examples together in the process, but in the end, we put together a whole series of examples of how you might gamify an Oracle app (in this case, CRM).  Andrea is a genius for this kind of thing and the comps she created looked great.  Here's a picture of her hard at work!  We also had the good fortune to have my boss, Laurie Pattison and my usability contractor, Shobana Subramanian there to note take and observe as well.  Here's a few shots of us, hard at work preparing for the day (or checking out something on Laurie's iPhone...) To start things off, we gave an overview of gamification and I talked about what it's used for.  Then we gave the participants a scenario about our sales person and what we were trying to get her to do. It was a great opportunity to highlight what our business goals might be and why we might want to add game mechanics.  It was also a good way to get them thinking about how that might work for them in their environments and workplaces. There were some surprises for the day.  We asked how many of them were already familiar with the concept of gamification--only two people had heard of it and only one was using game mechanics in his work.  That's in contrast to a survey we just ran internally with folks in a dev org where almost 50% of about 450 respondents had heard of gamification.  As we discussed the ways game mechanics could be used, it became clear that many of the folks had seen some game mechanics in action but didn't know that's what they were.  We also noticed that the folks in this group felt that if they were trying to sell the concept in their orgs, they wouldn't call it gamification.  That's not a huge surprise to me--they said what we've heard in the past, that gamification does not seem like a serious term for enterprise software.  They said they'd sell it with the goals--as a means to increase behaviors by rewarding users for activities.  It's a funny problem.  The word puts some folks off, but at the same time, I haven't seen another one word description that quite captures the range of things that "gamification" can cover.  My guess is that the more mainstream the term becomes, the more desensitized we'll become to the idea the it's trivializing enterprise software in some way.  Still, it was interesting to note that this group still felt that they would not take this concept to their bosses or teams and call it "gamification".  They focused on the goals, and how we could incentivize desired behaviors with game mechanics.  As I have already stated in other posts, I feel like my org is more receptive to discussing how this is just a more transparent type of usability and user experience methods than talking about gamification.  That's the argument they said they would use. All in all, it was a good session.  I love getting to talk to customers, present ideas and concepts, and get their feedback and input.  It's the type of thing that really helps drive our designs and keeps us grounded in what our customers need/want.  We're already planning where to get more feedback opportunities in the coming months. 

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• Highlights from the Oracle Customer Experience Summit @ OpenWorld

  - by Richard Lefebvre

  The Oracle Customer Experience Summit was the first-ever event covering the full breadth of Oracle's CX portfolio -- Marketing, Sales, Commerce, and Service. The purpose of the Summit was to articulate the customer experience imperative and to showcase the suite of Oracle products that can help our customers create the best possible customer experience. This topic has always been a very important one, but now that there are so many alternative companies to do business with and because people have such public ways to voice their displeasure, it's necessary for vendors to have multiple listening posts in place to gauge consumer sentiment. They need to know what is going on in real time and be able to react quickly to turn negative situations into positive ones. Those can then be shared in a social manner to enhance the brand and turn the customer into a repeat customer. The Summit was focused on Oracle's portfolio of products and entirely dedicated to customers who are committed to building great customer experiences within their businesses. Rather than DBAs, the attendees were business people looking to collaborate with other like-minded experts and find out how Oracle can help in terms of technology, best practices, and expertise. The event was at the Westin St. Francis Hotel in San Francisco as part of Oracle OpenWorld. We had eight hundred people attend, which was great for the first year. Next year, there's no doubt in my mind, we can raise that number to 5,000. Alignment and Logic Oracle's Customer Experience portfolio is made up of a combination of acquired and organic products owned by many people who are new to Oracle. We include homegrown Fusion CRM, as well as RightNow, Inquira, OPA, Vitrue, ATG, Endeca, and many others. The attendees knew of the acquisitions, so naturally they wanted to see how the products all fit together and hear the logic behind the portfolio. To tell them about our alignment, we needed to be aligned. To accomplish that, a cross functional team at Oracle agreed on the messaging so that every single Oracle presenter could cover the big picture before going deep into a product or topic. Talking about the full suite of products in one session produced overflow value for other products. And even though this internal coordination was a huge effort, everyone saw the value for our customers and for our long-term cooperation and success. Keynotes, Workshops, and Tents of Innovation We scored by having Seth Godin as our keynote speaker ? always provocative and popular. The opening keynote was a session orchestrated by Mark Hurd, Anthony Lye, and me. Mark set the stage by giving real-world examples of bad customer experiences, Anthony clearly articulated the business imperative for addressing these experiences, and I brought it all to life by taking the audience around the Customer Lifecycle and showing demos and videos, with partners included at each of the stops around the lifecycle. Brian Curran, a VP for RightNow Product Strategy, presented a session that was in high demand called The Economics of Customer Experience. People loved hearing how to build a business case and justify the cost of building a better customer experience. John Kembel, another VP for RightNow Product Strategy, held a workshop that customers raved about. It was based on the journey mapping methodology he created, which is a way to talk to customers about where they want to make improvements to their customers' experiences. He divided the audience into groups led by facilitators. Each person had the opportunity to engage with experts and peers and construct some real takeaways. The conference hotel was across from Union Square so we used that space to set up Innovation Tents. During the day we served lunch in the tents and partners showed their different innovative ideas. It was very interesting to see all the technologies and advancements. It also gave people a place to mix and mingle and to think about the fringe of where we could all take these ideas. Product Portfolio Plus Thought Leadership Of course there is always room for improvement, but the feedback on the format of the conference was positive. Ninety percent of the sessions had either a partner or a customer teamed with an Oracle presenter. The presentations weren't dry, one-way information dumps, but more interactive. I just followed up with a CEO who attended the conference with his Head of Marketing. He told me that they are using John Kembel's journey mapping methodology across the organization to pull people together. This sort of thought leadership in these highly competitive areas gives Oracle permission to engage around the technology. We have to differentiate ourselves and it's harder to do on the product side because everyone looks the same on paper. But on thought leadership ? we can, and did, take some really big steps. David Vap Group Vice President Oracle Applications Product Development

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