A lot of "(direct) / (none)" traffic in Google Analytics
- by Yoga
my web site has a lot of "(direct) / (none)" traffic (over 50%) in Google Analytics, but under the "Audience", 100% are new visitors, why is that?
I am quite sure most of the Audience should be new visitor, but why so many "(direct) / (none)" traffic?
Update: Actually we have launch a new site which this number drop significantly, so I am interested in knowing why the number was so high in the past.