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  • Normalize Accept-Encoding via HAProxy for optimized Squid hit rate

    - by Matt Beckman
    Our website infrastructure uses HAProxy for load balancing, a Squid cluster for caching, and application data is on an IIS cluster. We load balance HAProxy by URI to optimize the Squid hit-rate, but we know that Squid is holding different copies of each page based on the Accept-Encoding header passed to it by the browser, and so IE (gzip, deflate) will have a different copy of a cached page than Firefox (gzip,deflate) or Chrome (gzip,deflate,sdch). We want to normalize the Accept-Encoding headers and I think the best place to do so would be in HAProxy. I'd appreciate it if someone could offer some ideas on how to accomplish this without breaking support for clients without gzip or deflate support.

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  • Harvard vs. Von Neumann architecture

    - by user32569
    Hi. Our teacher told us, that Harvard architecture is the most evolved and produced architecture today and towards future. but I thing becouse os massive averhead of x86 and Von Neumann nased ARM systems that actually Von Neumann is the most used architecture today. Yes, MCUs with Harvard are even more produced, but since they all have just minor purpose (compared to x86 and ARM based) that Von Neumann is actually the one. Or is it really Harvard? And second, I know this is strange question, but does any architecture combining both exists? to have separate memory for data and programs, therefore faster instruction processing, but still able to work with these as Von Neumann? To be able o load amd unload programs to program memory on the fly? Isnt this the way the x86 should have go? Or would there be some bottleneck that pure Von neumann solves? Thanks.

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  • VMware ESXi 4 On-Disk Data Deduplication - possible and supported?

    - by hurikhan77
    Environment: We are running multiple web, database, and application servers which usually share a pretty common installation (gentoo linux) and similar configuration in VMware ESXi 4. The differences are usually only some installed features or differing component versions. To create a new server, I usually choose the most similar (by features) running server, rsync a copy of it into freshly mounted filesystems, run grub, reconfigure and reboot. Problem: Over time this duplicates many on-disk data blocks which probably sums up to several 10's of gigabytes. I suppose if I could use a base system as template with the actual machines based on top of that, only writing changed blocks to some sort of "diff image", performance should improve (increased cache hit rate) and storage efficiency should increase (deduplicated storage space). This would be similar to what ESXi already supports for RAM deduplication (page sharing). Question: Is there any way to easily do this on ESXi 4? I already share the portage tree via NFS but this would not work for the rootfs.

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  • Distributed, Parallel, Fault-tolerant File System

    - by Eddified
    There are so many choices that it's hard to know where to start. My requirements are these: Runs on Linux Most of the files will be between 5-9 MB in size. There will also be a significant number of small-ish jpgs (100px x 100px). All of the files need to be available over http. Redundancy -- ideally it would provide the space efficiency similar to RAID 5 of 75% (in RAID 5 this would be calculated thus: with 4 identical disks, 25% of the space is used for parity = 75% efficent) Must support several petabytes of data scalable runs on commodity hardware In addition, I look for these qualities, though they are not "requirements": Stable, mature file system Lots of momentum and support etc I would like some input as to which file system works best for the given requirements. Some people at my organization are leaning towards MogileFS, but I'm not convinced of the stability and momentum of that project. GlusterFS and Lustre, based on my limited research, appear to be better supported... Thoughts?

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  • How to experience gradual improvement of knowledge while a newbie does .NET maintenance programming?

    - by amir
    I started my career as a software developer about 6 months ago. This is my first job, and I am the only developer in this company. I gained .NET knowledge by self study and also by doing some university projects. Our systems have old foundations based on an earlier version of .NET, and I'm starting to feel that I am not improving since I am a maintenance programmer here. Everything is old and my manager is not really taking any chances on gradually improving the software. What is your opinion? What should I do? I am newbie and also work hard to find my way through. There is no other developer, not even a senior one to help me here. I need your advice on my situation. And one last thing, can I get a new job with doing maintenance programming? I mean don't managers say that you do not have the experience of developing a new software from scratch? I feel redundant, what do I do?

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  • Customize Colors for Sprites in Web Game

    - by NateDSaint
    So I'm working on an html5/javascript/css3-based game. Without going into too much detail, I'm thinking of having the characters be simple 8 or 16-bit style sprites, but I'd like to allow the user to customize the colors of their character. Here are some examples of what I'm talking about : http://jsfiddle.net/simurai/CGmCe/light/ http://www.splashnology.com/article/sprite-animation-in-css3/1485/ So the problem I'm having is two-fold: 1) Should I use something other than a sprite map for my characters, like actually draw them as shapes and animate them in a canvas element? That way I can fill the sprite with colors of the user's choosing? My fear there is that this would be inefficient as far as resources and also waste a lot of time hand-drawing everything, but could allow other customization (like height/width etc). 2) Are there potentially some web apis that would allow you to alter colors inside of a sprite? I suppose I could do it on the back-end with GD, but I'm trying to make it entirely in-browser (including local storage). It's not a definitive one-answer only question, but I'm hoping someone can suggest something they've seen that approaches the same problem from another angle or gives us a way to customize the sprites or manipulate them in some manner. Or avoid them altogether, and use a different method.

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  • Virtualizing OpenSolaris with physical disks

    - by Fionna Davids
    I currently have a OpenSolaris installation with a ~1Tb RaidZ volume made up of 3 500Gb hard drives. This is on commodity hardware (ASUS NVIDIA based board on Intel Core 2). I'm wondering whether anyone knows if XenServer or Oracle VM can be used to install 2009.06 and get given physical access to the three SATA drives so that I can continue to use the zpool and be able to use the Xen bits for other areas. I'm thinking of installing the JeOS version of OpenSolaris, have it manage just my ZFS volume and some other stuff for work(4GB), then have a Windows(2GB) and Linux(1GB) VM (theres 8Gb RAM on that box) virtualised for testing things. Currently I am using VirtualBox installed on OpenSolaris for the Windows and Linux testing but wondered if the above was a better alternative. Essentially, 3 Disks - OpenSolaris Guest VM, it loads the zpool and offers it to the other VMs via CIFS.

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  • MSDN Live 2010 &ndash; Delivered : 24 sessions (4 x 6) on Visual Studio and Team Foundation Server

    - by terje
    We (Mikael Nitell and me) got a whole track on the Norwegian MSDN Live tour this year.  We did these as a pair, and covered 4 cities over 4 days, 6 sessions per day, taking 8 hours to come through it.  The Islandic volcano made the travels a bit rough, but we managed 6 flights out of 8. The first one had to go by van instead, 7-8 hour drive each way together with other MSDN Live presenters – a memorable tour! Oslo was the absolute top point.  We had to change hall to a bigger one. People were crowding, and even the big hall was packed!  The presentations were mostly based on demos, but we had a few slides as well.  They have been uploaded to my SkyDrive.  Info to aliens – some of the text may be Norwegian. The sessions were as follows: Overview of news in Visual Studio and Team Foundation server 2010 Ensuring Quality with VS/TFS 2010 Releasing products with VS/TFS 2010 No More No Repro with VS/TFS 2010 Performance Testing and Parallel Programming with VS/TFS 2010 Migrating to VS/TFS 2010 Tips, tricks, news and some best practices with VS/TFS 2010   In the coming days, I will post up examples from the demos too, with explanations of how they are intended to work. These entries will also contain stuff we had to remove from the actual presentations due to the time constraints. We managed to create recordings of two of the sessions, which will be uploaded to Channel 9 by Microsoft, afaik.   I will update this blog with information about exact locations when that is done. Also note we’re (read:Osiris Data AS) running both Upgrade and Deep Dive courses  on VS/TFS 2010 now in May.  Please look here for more info. If you want to be informed, follow me on Twitter.  All blog entries will be announced on twitter.

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  • Windows Live Writer code snippets plugins

    - by pcampbell
    Which Windows Live Writer code snippets formatting plugin do you recommend? Which plugin gives the best experience, or do you have any thoughts on: in the editor window produces readable output for the reader? are the results customizable (colors, fonts) ? CSS based, or static <font> tags? One plugin per answer, please. If you have experiences, notes, gotchas or fixes, please leave any details you can! Comments and edits are welcome!

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  • JavaOne 2012 Conference Preview

    - by Janice J. Heiss
    A new article, by noted freelancer Steve Meloan, now up on otn/java, titled “JavaOne 2012 Conference Preview,” looks ahead to the fast approaching JavaOne 2012 Conference, scheduled for September 30-October 4 in San Francisco. The Conference will celebrate and highlight one of the world’s leading technologies. As Meloan states, “With 9 million Java developers worldwide, 5 billion Java cards in use, 3 billion mobile phones running Java, 1 billion Java downloads each year, and 100 percent of Blu-ray disk players and 97 percent of enterprise desktops running Java, Java is a technology that literally permeates our world.”The 2012 JavaOne is organized under seven technical tracks:* Core Java Platform* Development Tools and Techniques* Emerging Languages on the JVM* Enterprise Service Architectures and the Cloud* Java EE Web Profile and Platform Technologies* Java ME, Java Card, Embedded, and Devices* JavaFX and Rich User ExperiencesConference keynotes will lay out the Java roadmap. For the Sunday keynote, such Oracle luminaries as Cameron Purdy, Vice President of Development; Nandini Ramani, Vice President of Engineering, Java Client and Mobile Platforms; Richard Bair, Chief Architect, Client Java Platform; and Mark Reinhold, Chief Architect, Java Platform will be presenting.For the Thursday IBM keynote, Jason McGee, Distinguished Engineer and Chief Architect for IBM PureApplication System, and John Duimovich, Java CTO and IBM Distinguished Engineer, will explore Java and IBM's cloud-based initiatives.All in all, the JavaOne 2012 Conference should be as exciting as ever.Link to the article here. Originally published on blogs.oracle.com/javaone.

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  • JavaOne 2012 Conference Preview

    - by Janice J. Heiss
    A new article, by noted freelancer Steve Meloan, now up on otn/java, titled “JavaOne 2012 Conference Preview,” looks ahead to the fast approaching JavaOne 2012 Conference, scheduled for September 30-October 4 in San Francisco. The Conference will celebrate and highlight one of the world’s leading technologies. As Meloan states, “With 9 million Java developers worldwide, 5 billion Java cards in use, 3 billion mobile phones running Java, 1 billion Java downloads each year, and 100 percent of Blu-ray disk players and 97 percent of enterprise desktops running Java, Java is a technology that literally permeates our world.” The 2012 JavaOne is organized under seven technical tracks: * Core Java Platform* Development Tools and Techniques* Emerging Languages on the JVM* Enterprise Service Architectures and the Cloud* Java EE Web Profile and Platform Technologies* Java ME, Java Card, Embedded, and Devices* JavaFX and Rich User Experiences Conference keynotes will lay out the Java roadmap. For the Sunday keynote, such Oracle luminaries as Cameron Purdy, Vice President of Development; Nandini Ramani, Vice President of Engineering, Java Client and Mobile Platforms; Richard Bair, Chief Architect, Client Java Platform; and Mark Reinhold, Chief Architect, Java Platform will be presenting. For the Thursday IBM keynote, Jason McGee, Distinguished Engineer and Chief Architect for IBM PureApplication System, and John Duimovich, Java CTO and IBM Distinguished Engineer, will explore Java and IBM's cloud-based initiatives.All in all, the JavaOne 2012 Conference should be as exciting as ever. Link to the article here.

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  • Write permission when mounting Windows shares from Ubuntu

    - by Ola Tuvesson
    I think I'm close to having my dev environment set up exactly the way I want, but one final snag remains. I'm running VirtualBox on a Windows 7 64bit host, with my dev enviroment inside a Ubuntu 12.04 guest. I want to keep the files for my projects on the host filesystem - partly so I can access them when the Ubuntu guest is not running, but also so I can use Tortoise and other Windows based tools (cough Photoshop), and it also eases my backup scheme somewhat. So I've got a folder "Rails" on my NTFS drive, which I've shared from the host with a user specifically created for the Ubuntu guest. The mount point has been set up and an entry added to fstab (cifs), using a credentials file and the options iocharset=utf8,file_mode=0777,dir_mode=07??77 This mounts fine and my Ubuntu user has both read and write permissions to the contents, but when I try to start my Rails app I get permission errors on any files the app needs to write to (e.g. the log file). What gives?

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  • ArchBeat Link-o-Rama for November 13, 2012

    - by Bob Rhubart
    This week on the OTN Solution Architect Homepage Make time to check out this week's features on the OTN Solution Architect Homepage, including: SOA Practitioner Guide: Identifying and Discovering Services Setting Up, Configuring, and Using an Oracle WebLogic Server Cluster OTN ArchBeat Podcast: Are You Future Proof (Conclusion) Keynote: New Paradigms for Application Architecture: From Applications to IT Services I this keynote address from the SOA, Cloud, and Service Technology Symposium, Anne Thomas Manes highlights the importance of adapting to the current trend marked by the convergence of mobile, social and cloud, moving away from app-centric design to service-based solutions. New Solaris Cluster! | Jeff Victor "Oracle Solaris Cluster 4.1 offers both High Availability (HA) and also Scalable Services capabilities," explains Jeff Victor. "HA delivers automatic restart of software on the same cluster node and/or automatic failover from a failed node to a working cluster node. Software and support is available for both x86 and SPARC systems." You'll find download links and other resources in Jeff's short post. ADF BC View Accessor To Centralize Business Logic Processing | Andrejus Baranovskis Oracle ACE Director Andrejus Baranovskis illustrates one way to implement a use case that requires a comparison between the current row status and the data returned by another query (no master-detail relationship). Thought for the Day "The danger from computers is not that they will eventually get as smart as men, but that we will meanwhile agree to meet them halfway." — Bernard Avishai Source: SoftwareQuotes.com

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  • Oracle Fusion Applications Design Patterns Now Available

    - by Frank Nimphius
    "The Oracle Fusion Applications user experience design patterns are published! These new, reusable usability solutions and best-practices, which will join Oracle dashboard patterns and guidelines that are already available online, are used by Oracle to artfully bring to life a new standard in the user experience, or UX, of enterprise applications. Now, the Oracle applications development community can benefit from the science behind the Oracle Fusion Applications user experience, too.These Oracle Fusion Applications UX Design Patterns, or blueprints, enable Oracle applications developers and system implementers everywhere to leverage professional usability insight when [...]  designing exciting, new, highly usable applications -- in the cloud or on-premise.  Based on the Oracle Application Development Framework (ADF) components, the Oracle Fusion Applications patterns and guidelines are proven with real users and in the Applications UX usability labs, so you can get right to work coding productivity-enhancing designs that provide an advantage for your entire business.  What’s the best way to get started? We’ve made that easy, too. The Design Filter Tool (DeFT) selects the best pattern for your user type and task. Simply adapt your selection for your own task flow and content, and you’re on your way to a really great applications user experience. More Oracle applications design patterns and training are coming your way in the future. To provide feedback on the sets that are currently available, let us know in the comments section or use the contact form provided."

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  • Bomberman clone, how to do bombs?

    - by hustlerinc
    I'm playing around with a bomberman clone to learn game-developement. So far I've done tiles, movement, collision detection, and item pickup. I also have pseudo bombplacing (just graphics and collision, no real functionality). I've made a jsFiddle of the game with the functionality I currently have. The code in the fiddle is very ugly though. Scroll past the map and you find how I place bombs. Anyway, what I would like to do is an object, that has the general information about bombs like: function Bomb(){ this.radius = player.bombRadius; this.placeBomb = function (){ if(player.bombs != 0){ // place bomb } } this.explosion = function (){ // Explosion } } I don't really know how to fit it into the code though. Everytime I place a bomb, do I do var bomb = new Bomb(); or do i need to constantly have that in the script to be able to access it. How does the bomb do damage? Is it as simple as doing X,Y in all directions until radius runs out or object stops it? Can I use something like setTimeout(bomb.explosion, 3000) as timer? Any help is appreciated, be it a simple explanation of the theory or code examples based on the fiddle. When I tried the object way it breaks the code.

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  • the OpenJDK group at Oracle is growing

    - by john.rose
    p.p1 {margin: 0.0px 0.0px 12.0px 0.0px; font: 12.0px Times} span.s1 {text-decoration: underline ; color: #0000ee} The OpenJDK software development team at Oracle is hiring. To get an idea of what we’re looking for, go to the Oracle recruitment portal and enter the Keywords “Java Platform Group” and the Location Keywords “Santa Clara”.  (We are a global engineering group based in Santa Clara.)  It’s pretty obvious what we are working on; just dive into a public OpenJDK repository or OpenJDK mailing list. Here is a typical job description from the current crop of requisitions: The Java Platform group is looking for an experienced, passionate and highly-motivated Software Engineer to join our world class development effort. Our team is responsible for delivering the Java Virtual Machine that is used by millions of developers. We are looking for a development engineer with a strong technical background and thorough understanding of the Java Virtual Machine, Java execution runtime, classloading, garbage collection, JIT compiler, serviceability and a desire to drive innovations. As a member of the software engineering division, you will take an active role in the definition and evolution of standard practices and procedures. You will be responsible for defining and developing software for tasks associated with the developing, designing and debugging of software applications or operating systems. Work is non-routine and very complex, involving the application of advanced technical/business skills in area of specialization. Leading contributor individually and as a team member, providing direction and mentoring to others. BS or MS degree or equivalent experience relevant to functional area. 7 years of software engineering or related experience.

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  • 301 redirect from non www to www issue

    - by esmitex
    I have been trying to set a 301 redirect from a non www to a www domain since yesterday but it only cause problems on my site. I first tried it from the control panel of the website, then by modifying the .htaccess file with the following: Options +FollowSymlinks RewriteEngine on rewritecond %{http_host} ^mydomain.com [nc] rewriterule ^(.*)$ http://www.mydomain.com/$1 [r=301,nc] My site is based on wordpress, the first problem that occurred was that I could not access my backend anymore… when I was trying to log in the page would just reload itself and then there was an endless loop and the whole site was unaccessible. After removing these few lines, everything was fine.

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  • Was API hooking done as needed for Stuxnet to work? I don't think so

    - by The Kaykay
    Caveat: I am a political science student and I have tried my level best to understand the technicalities; if I still sound naive please overlook that. In the Symantec report on Stuxnet, the authors say that once the worm infects the 32-bit Windows computer which has a WINCC setup on it, Stuxnet does many things and that it specifically hooks the function CreateFileA(). This function is the route which the worm uses to actually infect the .s7p project files that are used to program the PLCs. ie when the PLC programmer opens a file with .s7p the control transfers to the hooked function CreateFileA_hook() instead of CreateFileA(). Once Stuxnet gains the control it covertly inserts code blocks into the PLC without the programmers knowledge and hides it from his view. However, it should be noted that there is also one more function called CreateFileW() which does the same task as CreateFileA() but both work on different character sets. CreateFileA works with ASCII character set and CreateFileW works with wide characters or Unicode character set. Farsi (the language of the Iranians) is a language that needs unicode character set and not ASCII Characters. I'm assuming that the developers of any famous commercial software (for ex. WinCC) that will be sold in many countries will take 'Localization' and/or 'Internationalization' into consideration while it is being developed in order to make the product fail-safe ie. the software developers would use UNICODE while compiling their code and not just 'ASCII'. Thus, I think that CreateFileW() would have been invoked on a WINCC system in Iran instead of CreateFileA(). Do you agree? My question is: If Stuxnet has hooked only the function CreateFileA() then based on the above assumption there is a significant chance that it did not work at all? I think my doubt will get clarified if: my assumption is proved wrong, or the Symantec report is proved incorrect. Please help me clarify this doubt. Note: I had posted this question on the general stackexchange website and did not get appropriate responses that I was looking for so I'm posting it here.

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  • Making a game with responsive resolution

    - by alexandervrs
    I am making a game, however I wish for it to be resolution agnostic. My target resolution i.e. where things look as intended is 1600 x 900. My ideas are: Make the HUD stay fixed to the sides no matter what resolution, use different size for HUD graphics under a certain resolution and another under a certain large one. Use large HD sprites/backgrounds which are a power of 2, so they scale nicely. Use the player's native resolution. Scale the game area (not the HUD) to fit (resulting zooming in some and cropping the game area sides if necessary for widescreen, no stretch), but always fill the screen. Have a min and max resolution limit for small and very large displays where you will just change the resolution(?) or scale up/down to fit. What I am a bit confused though is what math formula I would use to scale the game area correctly based on the resolution no matter the aspect ratio, fully fit in a square screen and with some clip to the sides for widescreen. Pseudocode would help as well. :)

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  • Windows Azure Event

    - by Blog Author
    Get cloud ready with Windows Azure The cloud is everywhere and here at Microsoft we’re flying high with our cloud computing release, Windows Azure. As most of you saw at the Professional Developers Conference, the reaction to Windows Azure has been nothing short of “wow” – and based on your feedback, we’ve organized this special, all-day Windows Azure Firestarter event to help you take full advantage of the cloud. Maybe you've already watched a webcast, attended a recent MSDN Event on the topic, or done your own digging on Azure. Well, here's your chance to go even deeper. This one-of-a-kind event will focus on helping developers get ‘cloud ready’ with concrete details and hands-on tactics. We’ll start by revealing Microsoft’s strategic vision for the cloud, and then offer an end-to-end view of the Windows Azure platform from a developer’s perspective. We’ll also talk about migrating your data and existing applications (regardless of platform) onto the cloud. We’ll finish up with an open panel and lots of time to ask questions. Following this event, please join us for an engaging conversation about any and all Cloud Computing topics. This FREE event is hosted by Northwest Cloud, the cloud agnostic community group, and sponsored by Microsoft. http://www.nwcloud.org/redmond/2010-04-06

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  • Removing 301 redirect from site root

    - by Jon Clements
    I'm having a look at a friends website (a fairly old PHP based one) which they've been advised needs re-structuring. The key points being: URLs should be lower case and more "friendly". The root of the domain should be not be re-directed. The first point I'm happy with (and the URLs needed tidying up anyway) and have a draft plan of action, however the second is baffling me as to not only the best way to do it, but also whether it should be done. Currently http://www.example.com/ is redirected to http://www.example.com/some-link-with-keywords/ using the follow index.php in the root of the Apache2 instance. <?php $nextpage = "some-link-with-keywords/"; header( "HTTP/1.1 301 Moved Permanently" ); header( "Status: 301 Moved Permanently" ); header("Location: $nextpage"); exit(0); // This is Optional but suggested, to avoid any accidental output ?> As far as I'm aware, this has been the case for around three years -- and I'm sorely tempted to advise to not worry about it. It would appear taking off the 301 could: Potentially affect page ranking (as the 'homepage' would disappear - although it couldn't disappear because of the next point...) Introduce maintainance issues as existing users would still have the re-directed page in their cache Following the above, introduce duplicate content Confuse Google/other SE's as to what the homepage actually is now I may be over-analysing this but I have a feeling it's not as simple as removing the 301 from the root, and 301'ing the previous target to the root... Any suggestions (including it's not worth it) are sincerely appreciated.

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  • Intel Rapid Storage Technology service always crashes

    - by Massimo
    I'm running Windows 7 x64 on a system based on an Asus Z87-Deluxe motherboard; the storage is configured for RAID mode; there is a single SSD drive for the O.S. and two 4-TB disks in a RAID 1 setup for the data. I've installed the latest version of Intel's Rapid Storage Technology drivers, 12.8.0.1016. The program complains about its service not being running, and the service is actually stopped; if I try to start it, it crashes. I've already tried reinstalling the package, but nothing changed. All the disks work correctly, but the RST program is unusable. How can I fix this?

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  • nomachine NX: Text missing on all gtk interface (Unity and Gnome Classic)

    - by hansioux
    [Edit] I later realized my issue only occurs when I am using NX to remote access my machine. Therefore I edited the title and description. I have also found the temp solution, which is to "disable render extension" in the custom display settings. But doing so makes the NX experience very slow laggy, and not that nice to look at. [/EDIT] I did a fresh install on a new computer, and was trying to setup my fonts. When I log in remotely via NX, my the text are missing on all gtk based interfaces. That means most menues (except for unity), right click menues, applications themselves, terminal, and so on. About the only thing unaffected is firefox. all the texts are showing just fine for firefox. So that probably already says something about text permissions. I went to check if my fonts have the correct permissions and they do. I removed my custom settings from /etc/fonts/config.d, and still the texts are missing. There is a work around by using "disable render extension" in the custom display settings. How do I fix this issue permanently?

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  • basic device that can connect to internet

    - by Hellnar
    Hello, I am looking for a cheap solution to my problem: I need to find either an already existing common device (that is used in restaurants, bars clubs) or a cheap new device that I will distribute to those places, which can connect to internet (via the already existing ethernet or wireless based internet) and do HTTP request/receive response and retrieve information ? (For instance can a POS device connect to internet?) For a project, I need to do identity validation on several restaurants and bars and not all of them have computers. So I will be giving "cheap and easy to use devices" and non-IT personal can use it to do http request to my server and get response. All I can think of is Cell phones and SMS.

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  • Personalized Pricing

    - by David Dorf
    In past postings I've spent a fair amount of time talking about targeted promotions.  Using a complete view of the customer that includes purchase history, location history, and psychographics gleaned from social media, we can select the offer with the greatest chance of redemption.  This is done to influence shopping behavior, which might be introducing the consumer to a new product line, increasing their basket size, increasing frequency of purchases, etc. Safeway seems to be taking a slightly different approach with their personalized pricing.  In additional to offering electronic coupons and club card offers, they are also providing a personalized price for certain items based on purchase history.  So when Sally want to shop at Safeway, she first checks the "Just for U" website for three types of deals.  She starts by selecting manufacturer coupons to load into her loyalty card, then she checks the Club Card for offers like "buy one get one free." The third step is the interesting one.  Safeway will set a particular lower price for Sally good for 90 days on items she buys often.  Clearly this isn't enforcing a new behavior but rather instilling loyalty.  I would love to know exactly how they are determining the personalized price.  Of course bargain hunters can still stack the three offers so they can, for example, get their $4.99 Oatmeal for $0.72. I like this particular question and answer from their website's FAQ: My offers are not that great. Can I tell you what offers I need? That's a good idea. That functionality is not currently available, but we appreciate your input and are constantly improving our just for U program. Stay tuned for exciting enhancements! I suppose if Safeway is tracking all the purchases, they can easily determine whether the customer if profitable.  As long as the customer stays profitable, why not let them determine a few offers themselves?  Food for thought.

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