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  • Oracle Service Cloud May 2014 Release – Focus on your driving by JP Saunders

    - by Tuula Fai
    The next time you’re twiddling dials on your car’s dashboard to get the air to blow in the right direction, and the right song to play on the stereo, while pulling on the wires to charge your phone and punching in passwords to re-sync your hands-free headset to take a call, consider this… Does having a better dashboard UI in your car improve your driving performance? The Tesla car has one of the most modern and intuitive dashboards in any commercial car today. It is actually based on the design of a smart phone, which can download apps and updates directly from the cloud.  The 17” touchscreen, Lynx-based dashboard totally integrates all channels and devices, allowing the driver to focus on the smooth driving and power of this luxury (toy) car.  What the folks at Tesla didn't do was avoid the complexity of our needs. Instead, they streamlined them. And, while we might not all be able to afford a Tesla, their approach demonstrates that a modern UI approach can ultimately make a positive difference in our lives and businesses.  This is why the productivity and effectiveness of a Modern Contact Center is many times greater than that of a traditional contact center. Agents in a Modern Contact Center get to focus on the task at hand, the customer engagement, rather than stumbling their way through Lego blocks of complexity.  The Oracle Service Cloud is a modern approach to customer service that empowers your agents to achieve greater focus on improving your operational and strategic success through streamlined business processes.  Here are some of the recent May 2014 release highlights to the Oracle Service Cloud: Performance Enhanced Desktop UI A modern agent desktop interface that optimizes clumsy tasks, logins, screens and workflows and is optimized for agent and system performance. Improvements include performance for drag-and-drop configurable views, saved searches, and improved caching for high-speed performance even during disconnected or slow internet access.  Customer Experience Routing A streamlined automatic way to connect the right customer need to the best agent skills, based on multidimensional variables such as product skills, language skills, workload, call volume to optimize the connection and resolution experience. On-The-Go Mobile Improvements to the Agent mobile app that extend connectivity to websites, and customer surveys that are mobile-ready and rendered for any device, and ensure the customer’s voice is captured while the insight is still top of mind.  Infused Social Engagement Enhancements to infused social capabilities allow agents to respond in social threads directly from within the agent desktop, with the information becoming part of the incident record for automatic actions (such as replay or escalate) triggered off the response. Front-End Siebel Contact Center The market leading online Web Customer Self-Service interface from the Oracle Service Cloud, is now out-of-the-box ready for Oracle Siebel customers. Deploy a new online web self-service interface in a matter of weeks to have customers self-serve and self-solve answers, with escalated incidents routed directly into the Oracle Siebel Contact Center. For more information on the latest enhancements for the Oracle Service Cloud, please see the Oracle Service Cloud May 2014 Capabilities and Benefits. Related blogs: Oracle Service Cloud Feb 2014

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  • Mark Hurd on the Customer Revolution: Oracle's Top 10 Insights

    - by Richard Lefebvre
    Reprint of an article from Forbes Businesses that fail to focus on customer experience will hear a giant sucking sound from their vanishing profitability. Because in today’s dynamic global marketplace, consumers now hold the power in the buyer-seller equation, and sellers need to revamp their strategy for this new world order. The ability to relentlessly deliver connected, personalized and rewarding customer experiences is rapidly becoming one of the primary sources of competitive advantage in today’s dynamic global marketplace. And the inability or unwillingness to realize that the customer is a company’s most important asset will lead, inevitably, to decline and failure. Welcome to the lifecycle of customer experience, in which consumers explore, engage, shop, buy, ask, compare, complain, socialize, exchange, and more across multiple channels with the unconditional expectation that each of those interactions will be completed in an efficient and personalized manner however, wherever, and whenever the customer wants. While many niche companies are offering point solutions within that sprawling and complex spectrum of needs and requirements, businesses looking to deliver superb customer experiences are still left having to do multiple product evaluations, multiple contract negotiations, multiple test projects, multiple deployments, and–perhaps most annoying of all–multiple and never-ending integration projects to string together all those niche products from all those niche vendors. With its new suite of customer-experience solutions, Oracle believes it can help companies unravel these challenges and move at the speed of their customers, anticipating their needs and desires and creating enduring and profitable relationships. Those solutions span the full range of marketing, selling, commerce, service, listening/insights, and social and collaboration tools for employees. When Oracle launched its suite of Customer Experience solutions at a recent event in New York City, president Mark Hurd analyzed the customer experience revolution taking place and presented Oracle’s strategy for empowering companies to capitalize on this important market shift. From Hurd’s presentation and related materials, I’ve extracted a list of Hurd’s Top 10 Insights into the Customer Revolution. 1. Please Don’t Feed the Competitor’s Pipeline!After enduring a poor experience, 89% of consumers say they would immediately take their business to your competitor. (Except where noted, the source for these findings is the 2011 Customer Experience Impact (CEI) Report including a survey commissioned by RightNow (acquired by Oracle in March 2012) and conducted by Harris Interactive.) 2. The Addressable Market Is Massive. Only 1% of consumers say their expectations were always met by their actual experiences. 3. They’re Willing to Pay More! In return for a great experience, 86% of consumers say they’ll pay up to 25% more. 4. The Social Media Microphone Is Always Live. After suffering through a poor experience, more than 25% of consumers said they posted a negative comment on Twitter or Facebook or other social media sites. Conversely, of those consumers who got a response after complaining, 22% posted positive comments about the company. 5.  The New Deal Is Never Done: Embrace the Entire Customer Lifecycle. An appropriately active and engaged relationship, says Hurd, extends across every step of the entire processs: need, research, select, purchase, receive, use, maintain, and recommend. 6. The 360-Degree Commitment. Customers want to do business with companies that actively and openly demonstrate the desire to establish strong and seamless connections across employees, the company, and the customer, says research firm Temkin Group in its report called “The CX Competencies.” 7. Understand the Emotional Drivers Behind Brand Love. What makes consumers fall in love with a brand? Among the top factors are friendly employees and customer reps (73%), easy access to information and support (55%), and personalized experiences, such as when companies know precisely what products or services customers have purchased in the past and what issues those customers have raised (36%). 8.  The Importance of Immediate Action. You’ve got one week to respond–and then the opportunity’s lost. If your company needs more than a week to answer a prospect’s question or request, most of those prospects will terminate the relationship. 9.  Want More Revenue, Less Churn, and More Referrals? Then improve the overall customer experience: Forrester’s research says that approach put an extra $900 million in the pockets of wireless service providers, $800 million for hotels, and $400 million for airlines. 10. The Formula for CX Success.  Hurd says it includes three elegantly interlaced factors: Connected Engagement, to personalize the experience; Actionable Insight, to maximize the engagement; and Optimized Execution, to deliver on the promise of value. RECOMMENDED READING: The Top 10 Strategic CIO Issues For 2013 Wal-Mart, Amazon, eBay: Who’s the Speed King of Retail? Career Suicide and the CIO: 4 Deadly New Threats Memo to Marc Benioff: Social Is a Tool, Not an App

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  • Connecting People, Processes, and Content: An Online Event

    - by Brian Dirking
    This morning we announced a new online event, “Transform Your Business by Connecting People, Processes, and Content.” At this event you will learn how an integrated approach to business process management (BPM), portals, content management, and collaboration can help you make more accurate and timely decisions based on the collective knowledge across your organization. But more than that, this event will focus on how customers have been successful transforming to a social enterprise. We’ve blogged about a few of the in the past few weeks – Balfour Beatty, New Look, Texas A&M. This event will give you an opportunity to learn about other customers and their successes, as well as an opportunity to: Watch Oracle executives participate in a roundtable discussion on the state of the social enterprise Hear industry experts discuss best practices and case studies of leveraging BPM, portals, and content management to transform and improve business processes Engage the experts by having your questions answered in real time Register today and learn how Oracle Fusion Middleware provides the most complete, open, integrated, and best-of-breed solution in the industry for transforming your business.

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  • 6 Ways to Modernize Your Customer Experience

    - by Mike Stiles
    If customers have changed, if the way they research and shop have changed, if their expectations have changed, if their ability to act on dissatisfaction has changed, but your customer experience has NOT changed, what was once “good enough” may now be crippling. Well, the customer has changed, and why wouldn’t they? You’ve probably changed too in your role as consumer. There’s more info available, it’s easier to get, there’s more choice, you’re more mobile, you’re more connected, it’s easier to buy, and yes, it’s easier to switch brands if experiences don’t meet your now higher expectations. Thanks to technological advances, we as marketers can increasingly work borderline miracles. But if we’re still not adamantly adopting customer centricity, and if we aren’t making the customer experience paramount amongst business goals, the tech is wasted. A far more modern customer experience is called for. Here are 6 ways to get there: 1. Modern Marketing: Marketing data is aggregated and targeted to the right customers, who are getting personal, relevant communications. In return, you’re getting insight that finally properly attributes revenue to your marketing efforts. 2. Modern Selling: Demand is being driven across all channels with modern selling tools. Productivity is up thanks to coordinated communication and selling, and performance is ever optimized using powerful analytics. 3. Modern CPQ: You’re cross-selling and upselling more effectively since reps and channel partners have been empowered with the ability to quickly, automatically generate 100% accurate, customer-friendly quotes complete with price controls and automated approvals. 4. Modern Commerce: You’re leveraging data and delivering personalized, targeted digital experiences to everyone. You’re attracting more visitors, and you’re able to scale and keep up with the market and control the experience. 5. Modern Service: You’re better serving your customers by making it easier for them to engage with your brand, plus you’re lowering your costs by increasing agent and tech support efficiencies. 6. Modern Social: You’re getting faster, deeper, more accurate insights from social and turning content around faster, which then goes out to the right people at the right time in the right place. You’ve also gotten proactive in your service, and customers love that. For far too many brands, the buying journey of Need, Research, Select, Buy, Use, Recommend across the multiple connect points of Social, Mobile, Store, Call Center, Site, Ecommerce is a disconnected mess. Oracle’s approach to CX is to connect every interaction your customer has with your brand, avoiding the revenue losses lousy customer experiences bring. How important is the experience to customers? 94% are willing to pay more of their hard-earned money to have better ones, while a meager 1% say they get the good, consistent experiences they expect. Brands, your words aren’t as loud anymore, so your actions as they relate to customer experience are going to have to do the talking. @mikestiles @oraclesocialPhoto: Julien Tromeur, freeimages.com

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  • A "First" at Oracle OpenWorld

    - by Kathryn Perry
    A guest post by Adam May, Director, Fusion CRM, Oracle Applications Development There are always firsts at OpenWorld. These firsts keep the conference fresh and are the reason people come back year after year. An important first this year is our Fusion CRM customers who are using the product and deriving real benefit from Fusion CRM. Everyone can learn from and interact with them -- including us!  We love talking to customers, especially those who are using our solutions in unexpected ways because they challenge us! At previous OpenWorlds, we presented our overall Fusion vision and our plans for Fusion CRM. Those presentations helped customers plan their strategies and map out their new release uptakes. Fast forward to March of this year when the first Fusion CRM customer went live. Since then we've watched the pace of go-lives accelerate every single month. Now we're at the threshold of another OpenWorld -- with over 45,000 attendees, 2,500 sessions and LOTS of other activities. To avoid having our customers curl into a ball with sensory overload, we designed a Focus On Document to outline the most important Fusion CRM activities. Here are some of the highlights: Anthony Lye's "Oracle Fusion Customer Relationship Management: Overview/Strategy/Customer Experiences/Roadmap" on Monday at 3:15 p.m. The CRM Pavilion, open in Moscone West from Monday through Wednesday; features our strategic Fusion CRM partners and provides live demonstrations of their capabilities General Session: "Oracle Fusion CRM--Improving Sales Effectiveness, Efficiency, and Ease of Use" on Tuesday at 11:45 a.m.; features Anthony Lye and Deloitte "Meet the Fusion CRM Experts" on Tuesday at 5:00 p.m.; this session gives customers the opportunity to interact one-on-one with Fusion experts divided into eight categories of expertise CRM Social Reception on Tuesday from 6-8 p.m.; there's no better way to spend the early evening than discussing Fusion CRM with Oracle experts and strategic partners over appetizers and drinks Wednesday night is Oracle's Customer Appreciation event; enjoy Pearl Jam, Kings of Leon, etc. beginning at 7:30 p.m. at Treasure Island Be sure to drink plenty of water before sleeping Wednesday night and don't stay out too late because we have lots of great content on Thursday; at the top of the list is "Oracle Fusion Social CRM Strategy and Roadmap: Future of Collaboration and Social Engagement" at 11:15 a.m. We hope you have a fantastic experience at OpenWorld 2012! And here's a little video treat to whet your appetite: http://www.youtube.com/user/FusionAppsAtOracle

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  • How to handle interruptions in developer work without losing concentration? [closed]

    - by tomaszs
    I work as a developer for some years now. Mainly the issue why it's antisocial work is because you need to spend much time programming. I've been always the kind of developer who likes to cut off from any sources of distraction and spend several hours on project because in this way i (as i hope) do it faster. There are also other kinds of developers, more social that can chat, read, watch movies while development and they are ok with this and don't hesitate to be interrupted in their work in any time and come back to the project without any problem. For me any distraction is source of frustration because i need to spend substantial time to load my mind with all info about the project and to concentrate back on the tasks. I always thought it's better to do this that way because project is completed faster. But it makes some things difficult: it's hard to chat with someone who needs to have some important info: because you are a bit frustrated when you know you loose your Zen. And sometimes its more important to chat with someone than to loose Zen. Well.. mostly in any other kind of work the ability to be "multitask" is very important. But as a developer and as a person it's also very important to stay social. And i see now that the problem of concentration makes it difficult to make the right chose: the cost of maintaining concentration is just sometimes so damn high! So is it only me that i have so little concentration skills so any interruption is for me a big deal? Maybe it's just i have so bad memory so that i dont remember all issues of a project so long? Or maybe i develop the project in a fashion that requires me to store so much info on my mind only to be able to start working with code? Or should i just accept that being more social will make me finish project slower and in the fashion that i personally consider non 100% productive? And it's just normal thing and i should just accept it and start to live like any other person who has many works and don't assume that programming is in any case other than any other work and i just do fuzz about the whole concentration thing? This is question for mid-pro developers. I think you was having the same dillema in your life. I would be glad if you could help me take the right road here because it's just driving me and i suppose people i work with crazy for years.

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  • Google I/O 2010 - OpenSocial in the Enterprise

    Google I/O 2010 - OpenSocial in the Enterprise Google I/O 2010 - Best practices for implementing OpenSocial in the Enterprise Social Web, Enterprise 201 Mark Weitzel, Matt Tucker, Mark Halvorson, Helen Chen, Chris Schalk Enterprise deployments of OpenSocial technologies brings an additional set of considerations that may not be apparent in a traditional social network implementation. In this session, several enterprise vendors will demonstrate how they've been working together to address these issues in a collection of "Best Practices". This session will also provide a review of existing challenges for enterprise implementations of OpenSocial. For all I/O 2010 sessions, please go to code.google.com From: GoogleDevelopers Views: 5 0 ratings Time: 38:23 More in Science & Technology

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  • Driving Growth through Smarter Selling

    - by Samantha.Y. Ma
    With the proliferation of social media and mobile technologies, the world of selling and buying has drastically changed, as buyers now have access to more information than they did in the past. In fact, studies have shown that buyers complete 60 percent of the buying process before they even engage with a salesperson. The old models of selling no longer work effectively; and the new way of selling is driven by customer insights. To succeed, sales need to be proactive, not reactive. They need to engage with the customer early, sometimes even before the customer’s needs are fully understood. In fact, the best sales reps prescribe a solution that the customer doesn't even know they need, often by leveraging social media to listen, engage and collaborate with peers. And they fully tap into the power of analytics and data to drive results.  Let’s look at some stats regarding challenges facing sales today. According to recent studies, sales reps spend 78 percent of their time doing administrative things -- such as planning, searching for information, data entry -- and only 22 percent of the time actually selling. Furthermore, 40 percent of B2B sales reps miss their quota, and only 3 percent of companies can say with confidence that their forecasts are “always accurate.” How do you drive growth in this modern day and age? It's not just getting your sales teams to work harder; it's helping them work smarter and providing them with a solution they want to use, on the device(s) they already know, giving them critical insights and tools to be more productive, increase win rates, and close deals faster. Oracle Sales Cloud was designed to do exactly that. It enables smarter selling that allows reps to sell more, managers to know more, and companies to grow more.  Let’s face it—if all CRM solutions worked well, sales executives wouldn’t be having the same headaches as they had in the past. Join Oracle’s Thomas Kurian and Doug Clemmans on Tuesday, October 22 as they explain: • How today’s sales processes have rendered many CRM systems obsolete • The secrets to smarter selling, leveraging mobile, social, and big data • How Oracle Sales Cloud enables smarter selling—as proven by Oracle and its customers Take the first step down the path toward smarter selling. With Oracle Sales Cloud, reps sell more, managers know more, and companies grow more.

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  • One Year Oracle SocialChat - The Movie

    - by mprove
    Tweet | Like | Watch on Vimeo You’ve just watched – hopefully – my first short movie. Thank you! Here is a bit of the back stage story. About 6 weeks ago colleagues from SNBC (Social Network and Business Collaboration) announced a Social Use Case Competition. It was expected to submit a video of 2 to 5 minutes duration on the Social Enterprise (our internal phrase for Enterprise 2.0). Hmm – I had a few vague ideas, but no script – no actors – no experience in film making. Really the best conditions to try something! I chose our weekly SocialChats as my main topic. But if you don’t do Danish Dogma cinema, you still need a script. Hence I played around with the SocialChat’s archive, and all of a sudden a script and even the actors appeared in front of me. The words that you have just seen are weekly topics. Slightly abridged and rearranged to form a story. Exciting, next phase. How to get it on digital celluloid? I have to confess I am still impressed by epic. (Keep in mind, epic was done in 2004.) And my actors – words – call for a typographic style already. The main part was done over a weekend with Apple Keynote. And I even found a wonderful matching soundtrack among my albums: Didge Goes World by Delago. I picked parts of Second Day and Seventh Day. Literally, the rhythm was set, and I "just" had to complete the movie. Tools used – apart from trial and error: Keynote, Pixelmator, GarageBand, iMovie. Finally I want to mention that I am extremely thankful to BSC Music for granting permissions to use the tracks for this short film! Without this sound it would have been just an ordinary slide show. – Internal note: The next SocialChat is on Death by PowerPoint vs. Presentation Zen. CU this Friday 3pm Greenwich / 7am Pacific.

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  • Collaboration platforms

    - by Thomas
    Are there any good collaboration platforms for game development? This would include the following features: Easy way to find various people you need to build games (programmer, artist etc) and forming a team like for example codeplex Online portfolio for users where they can offer their services (either paid or free) Posibility to create a game specific blog or site with social media integration to show the world what's being created Easy way to manage game content / resources with sufficient online storage, version control and if possible source control Manage all phases of game development (startup, creating concept, finding a team, creating proof of concept, production phase etc) and publish specific information for each phase also on social media etc. Manage asset creation flow (request for specific content like a sound, production of sound, uploading the sound, notification to the requester, implementation of the file, retouching in several cycles etc)

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  • PASS Summit 2010 BI Workshop Feedbacks

    - by Davide Mauri
    As many other speakers already did, I’d like to share with the SQL Community the feedback of my PASS Summit 2010 Workshop. For those who were not there, my workshop was the “BI From A-Z” and the main objective of that workshop was to introduce people in the BI world not only from a technical point of view but insist a lot on the methodological and “engineered” approach. The will to put more engineering in the IT (and specially in the BI field) is something that has been growing stronger and stronger in me every day for of this last 5 years since is simply envy the fact that Airbus, Fincatieri, BMW (just to name a few) can create very complex machine “just” using putting people together and giving them some rules to follow (Of course this is an oversimplification but I think you get what I mean). The key point of engineering is that, after having defined the project blueprint, you have the possibility to give to a huge number of people, the rules to follow, the correct tools in order to implement the rules easily and semi-automatically and a way to measure the quality of the results. Could this be done in IT? Very big question, so my scope is now limited to BI. So that’s the main point of my workshop: and entry-level approach to BI (level was 200) in order to allow attendees to know the basics, to understand what tools they should use for which purpose and, above all, a set of rules and tools in order to make a BI solution scalable in terms of people working on it, while still maintaining a very good quality. All done not focusing only on the practice but explaining the theory behind to see how it can help *a lot* to build a correct solution despite the technology used to implement it. The idea is to reach a point where more then 70% of the work done to create a BI solution can be reused even if technologies changes. This is a very demanding challenge nowadays with the coming of Denali and its column-aligned storage and the shiny-new DAX language. As you may understand I was looking forward to get the feedback since you may have noticed that there’s a lot of “architectural” stuff in IT but really nothing on “engineering”. So how the session could be perceived by the attendees was really unknown to me. The feedback could also give a good indication if the need of more “engineering” is something I feel only by myself or if is something more broad. I’m very happy to be able to say that the overall score of 4.75 put my workshop in the TOP 20 session (on near 200 sessions)! Here’s the detailed evaluations: How would you rate the usefulness of the information presented in your day-to-day environment? 4.75 Answer:    # of Responses 3    1         4    12        5    42               How would you rate the Speaker's presentation skills? 4.80 Answer:    # of Responses 3 : 1         4 : 9         5 : 45               How would you rate the Speaker's knowledge of the subject? 4.95 Answer:    # of Responses 4 :  3         5 : 52               How would you rate the accuracy of the session title, description and experience level to the actual session? 4.75 Answer:    # of Responses 3 : 2         4 : 10         5 : 43               How would you rate the amount of time allocated to cover the topic/session? 4.44 Answer:    # of Responses 3 : 7         4 : 17        5 : 31               How would you rate the quality of the presentation materials? 4.62 Answer:    # of Responses 4 : 21        5 : 34 The comments where all very positive. Many of them asked for more time on the subject (or to shorten the very last topics). I’ll make treasure of these comments and will review the content accordingly. We’ll organize a two-day classes on this topic, where also more examples will be shown and some arguments will be explained more deeply. I’d just like to answer a comment that asks how much of what I shown is “universally applicable”. I can tell you that all of our BI project follow these rules and they’ve been applied to different markets (Insurance, Fashion, GDO) with different people and different teams and they allowed us to be “Adaptive” against the customer. The more the rules are well defined and the more there are tools that supports their implementations, the easier is to add new people to the project and to add or change solution features. Think of a car. How come that almost any mechanic can help you to fix a problem? Because they know what to expect. Because there a rules that allow them to identify the problem without having to discover each time how the car has been implemented build. And this is of course also true for car upgrades/improvements. Last but not least: thanks a lot to everyone for coming!

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  • 4 Ways Your Brand Can Jump From the Edge of Space

    - by Mike Stiles
    Can your brand’s social media content captivate the world and make it hold its collective breath? Can you put something on the screen that’s so compelling that your audience can’t look away? Will they want to make sure their friends see it so they can talk about it? If not, you’re probably not with Red Bull. I was impressed with Red Bull’s approach to social content even before Felix Baumgartner’s stunning skydive from the edge of space. And then they did this. According to Visible Measures, videos of the jump scored 50 million views in 4 days. 1,700 clips were generated from both official and organic sources. The live stream was the most watched YouTube Stream of all time (8 million concurrent viewers). The 2nd most watched live stream was…Felix’ first attempt Oct. 9. Are you ready to compete with that? I ask that question because some brands are still out there tying themselves up in knots about whether or not they should tweet. The public’s time and attention are scarce commodities, commodities they value greatly. The competition amongst brands for that time and attention is intense and going up like Felix’s capsule. If you still view your press releases as “content,” you won’t even be counted as being among the competition. Here are 5 lessons learned from Red Bull’s big leap: 1. They have a total understanding of their target market and audience. Not only do they have an understanding of it, they do something about it. They act on it. They fill the majority of their thoughts with what the audience wants. They hunger for wild applause from that audience. They want to do things that embrace the audience’s lifestyle and immerse in it so the target will identify the brand as “one of them.” Takeaway: BE your target market. 2. They deliver content that strikes the audience right where they emotionally live. If you want your content to have impact, you have to make your audience’s heart race, or make them tear up, or make them laugh. Label them “data points” all you want, but humans are emotional creatures. No message connects that’s not carried in on an emotion. Takeaway: You’re on the inside. If your content doesn’t make you say “wow,” it’s unlikely it will register with fans. 3. They put aside old school marketing and don’t let their content be degraded into a commercial. Their execs seem to understand the value in keeping a lid on the hard sell. So many brands just can’t bring themselves to disconnect advertising and social content. The result is, otherwise decent content gets contaminated with a desperation the viewer can smell a mile away. Think the Baumgartner skydive didn’t do Red Bull any good since he wasn’t drinking one on the way down while singing a jingle? Analysis company Taykey discovered that at the peak of the skydive buzz, about 1% of all online conversation was about the jump. Mentions of Red Bull constituted 1/3 of 1% of all Internet activity. Views of other Red Bull videos also shot up. Takeaway: Chill out with the ads. Your brand will get full credit for entertaining/informing fans in a relevant way, provided you do it. 4. They don’t hesitate to ask, “What can we do next”? Most corporate cultures are a virtual training facility for “we can’t do that.” Few are encouraged to innovate or think big, if think at all. Thinking big involves faith, and work. It means freedom and letting employees run a little wild with their ideas. There will always be the opportunity to let fear of everything that moves creep in and kill grand visions dead in their tracks. Experimenting must be allowed. Failure must be allowed. Red Bull didn’t think big. They thought mega. They tried to outdo themselves. Felix could have gone ahead and jumped halfway up, thinking, “This is still relatively high up. Good enough.” But that wouldn’t have left us breathless. Takeaway: Go for it. Jump. In putting up social properties and gathering fans of your brand, you’ve basically invited people to a party. A good host doesn’t just set out warm beer and stale chips because that’s inexpensive and easy. Be on the lookout for ways to make your guests walk away saying, “That was epic.”

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  • Quelle est la nouveauté la plus intéressante de Microsoft Office 2010 qui vient de sortir cette sema

    Quelle est la nouveauté la plus intéressante de Microsoft Office 2010 ? Qui vient de sortir cette semaine La sortie cette semaine de Microsoft Office 2010 est l'occasion de revenir sur la (longue) liste de des nouveautés de la suite bureautique. Parmi elles, en voici 7 qui ont particulièrement retenu notre attention. Etes-vous d'accord avec cette sélection ? 1) Outlook Social Connector Office 2010 joue délibérément la carte des réseaux sociaux. Outlook Social Connector est une fonctionnalité qui permet de suivre les fils de ses contacts et de mettre à jour ses profils directement depuis Outlook. Une n...

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  • My very first serious project and I'm concerned about security.

    - by ilhan
    I'm making a small social networking web site for a specific university's students (where I study) and I'm concerned about security (access to the database). What should I do? What I have to check for last time until I went online? (Yeah, Facebook Facebook. Facebook don't have that community sense. You cannot find all your department mates on Facebook. You cannot see all foreign students on Facebook. You cannot hide your identity on Facebook while commenting, etc etc. Just please don't compare it with Facebook, we had a great local social network until it went public . * ))

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  • Powerful Lessons in Data from the Presidential Election

    - by Christina McKeon
    Now that we’ve had a few days to recover from the U.S. presidential election, it’s a good time to take a step back from politics and look for the customer experience lessons that we can take away. The most powerful lesson is that when you know more about your base, you will have an advantage over your competition. That advantage will translate into you winning and your competition losing. Michael Scherer of TIME was given access to Obama’s data analysts two days before the election. His account is documented in Inside the Secret World of the Data Crunchers Who Helped Obama Win. What we learned from Scherer’s inside view is how well Obama’s team did in getting the right data, analyzing it, and acting on it. This data team recognized how critical it was to break down data silos within the campaign. As Scherer noted, they created “a single system that merged information from pollsters, fundraisers, field workers, consumer databases, and social-media and mobile contacts with the main Democratic voter files in the swing states.” The Obama analysis was so meticulous that they knew which celebrity and which type of celebrity event would help them maximize campaign contributions. With a single system, their data models became more precise. They determined which messages were more successful with specific demographic groups and that who made the calls mattered. Data analysis also led to many other changes in Obama’s campaign including a new ad buying strategy, using social media and applications to tap into supporters’ friends, and using new social news sites. While we did not have that same inside view into Romney’s campaign, much of the post-mortem coverage indicates that Romney’s team did not have the right analysis. As Peter Hamby of CNN wrote in Analysis: Why Romney Lost, “Romney officials had modeled an electorate that looked something like a mix of 2004 and 2008….” That historical data did not account for the changing demographics in the U.S. Does your organization approach data like the Obama or Romney team? Do you really know your base? How well can you predict what is going to happen in your business? If you haven’t already put together a strategy and plan to know more, this week’s civics lesson is a powerful reason to do it sooner rather than later. Your competitors are probably thinking the same thing that you are!

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  • New customer references for Exadata-based projects

    - by Javier Puerta
    Milletech Systems, Inc. shows a large state university how to improve query response times 15-fold using its grant management solution built on Oracle’s Extreme Performance Infrastructure. Read More. Ação Informática helped Valdecard realize a 15-Fold Improvement in Fleet-Management and Benefit Card Data Processing using Oracle Exadata Machine. Read More. Neusoft deployed Benxi Municipal Human Resources and Social Security Bureau’s cloud-based database platform to process social insurance payments 50-times faster using Oracle Exadata Database Machine. Read More.

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  • Trust

    - by mprove
    I sense traffic of this blog w/o a present reason. Hmm. What about this,  brief musings about trust: Each software, each website, each social platform, each community building effort is a matter of trust building. You make a social promise to continue the effort, and to care for the commitment of the users or community members. It is easy to offer more to your community. On the other hand, it is quite difficult or impossible to take something away, or to close down or end the product or community without disappointing someone. cheers,Matthias

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  • The Connected Company: WebCenter Portal Activity Streams

    - by Michael Snow
    Guest post by Mitchell Palski, Oracle Staff Sales Consultant Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif"; mso-ascii- mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi- mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Social media is sure to have made its way into your company or government organization. Whether its discussion threads, blog posts, Facebook-style profile-pages, or just a simple Instant Messenger application; in one way or another, your employees are connected. What are the objectives of leveraging social media in your organization? Facilitating knowledge transfer More effectively organizing team events Generating inter-community discussions to solve problems Improving resource management Increasing organizational awareness Creating an environment of accountability Do any of the business objectives above stand out to you as needs? If so, consider leveraging the WebCenter Portal Activity Stream as part of your solution. In WebCenter Portal, the Activity Stream feature provides a streaming view of the activities of your connections, actions taken in portals, and business activities that looks a lot like a combined Facebook and Twitter newsfeed. Activity Stream can note when a user: Posts feedback (comments) Uploads a document Creates a new blog, page, event, or announcement Starts a new discussion Streams messages and attachments entered through WebCenter Publisher (similar to Twitter) Through Activity Stream Preferences, you can select which of these activities to show or hide from your personal Activity Stream. Here’s what you get: Real-time stream of activities with in a Portal or sub-Portal increases awareness across your organization or within a working group Complete list of user actions reduces the time-to-find for users that need to interact with the latest activities in your portal Users can publish to their groups when tasks are finished for complete group traceability and accountability, as well as improved resource management. Project discussions and shared documents that require the expertise of someone outside of a working group now get increased visibility across your organization. There’s a reason that commercial Social Media tools like Facebook and Twitter have been so successful – they spread information in an aesthetically appealing and easy to read format.  Strategically placing an Activity Feed within your Portal is analogous to sending your employees a daily newsletter, events calendar, recent documents report, and list of announcements – BUT ALL IN ONE! 

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  • Google I/O 2012 - How we Make JavaScript Widgets Scream

    Google I/O 2012 - How we Make JavaScript Widgets Scream Malte Ubl, John Hjelmstad When loading websites every millisecond counts. Social widgets should enhance a website experience and they should definitely not slow it down. We'll walk through the unique challenges of loading social widgets such as the +1 button and how we made sure that they load as fast as possible -- yes, there will be war stories! While we'll focus on widget performance, many of the techniques we used have wider applicability and we'll show how they can make your website faster, too. For all I/O 2012 sessions, go to developers.google.com From: GoogleDevelopers Views: 734 3 ratings Time: 51:44 More in Science & Technology

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