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• Speaking at UK DevConnections in www.DevConnections.com/uk and discount codes

  - by Testas

   HiI will be speaking at the UK DevConnections on Analysis Services at the ExCeL conference centre in London on 13th-15th June 2011. Join top SQL Server names such as Paul Randall, Kimberley Tripp, Simon Sabin and Allan Mitchell ( to name a few), at the IT & DevConnections powered by Microsoft UK  in London on 13th-15th June 2011. With UK DevConnections you can combine SQL Sessions with other Microsoft technology stacks. Microsoft and leading independent industry presenters will deliver in-depth presentations and cutting edge sessions on  SharePoint Windows Exchange and Unified Communications SQL Server Silverlight ASP.Net Virtualisation Cloud and Azure As a speaker I have a discount code that entitles give 20% off the cost to register for IT&DEvConnections in June.  The code is sql-bits, if people register before the 31st March when the Super Early Bird offer ends you will only pay £639.20 +vat (normal price £999)Furthermore, there are preferential hotel rates for this event at: https://logicalvenues.vbookings.co.uk/b/pentonlondon0611/  So if you want to attend a conference with a wide spectrum of technologies, then DevConnections may be up your street Thanks  Chris

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• Netretail's online retail operation benefits from personal contact

  - by christopher.jones

  Hot on oracle.com is a snapshot of Netretail Holding B.V. profiling their use of PHP and Oracle technology such as Oracle RAC cluster database to become a leading online retailer across Central and Eastern Europe. We've also just refreshed our key PHP Scalability and High Availability whitepaper which talks about connection pooling (DRCP) and Fast Application Notification (FAN). We brought it up to date for 11gR2 and PHP 5.3. It now includes the new 11gR2 V$CPOOL_CONN_INFO view, the new columns for DBA_CPOOL_INFO, information about LOGOFF triggers, and information about the support for Client Result Caching with DRCP. Back to Netretail. Two of their secrets to success are keeping technically up to date, and networking. That is, networking in the business sense. I had the pleasure of meeting Michal Táborský (@whizz), the Chief System Architect, when he was in California for a Velocity conference. Michal took time to visit Oracle HQ and talk with our developers about his then current architecture and future needs. I also met his manager at last year's Oracle OpenWorld conference. Having built up a relationship with us, Netretail now has access to Oracle Development staff. While this will never bypass Oracle Support (which have tools, systems etc that are needed and useful for resolving issues), it makes communication easier for some classes of questions. It helps discussions that will let us improve Oracle products, and make Netretail stronger. I like this. And there's no reason why you can't talk with us too. You know where to email me.

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• Spring 2012 Provides Plenty of Events for Developers

  - by Lori Lalonde

  April, May and June will be jam-packed with some really cool events, not just within the KW region, but across Canada (and one very popular annual event coming up in the US). Be sure to check them out if you plan to be in the area, and register early! These events tend to fill up quickly. MoBeers 3: The European Invasion, an event where it's all about great mobile content and beers, is coming to Kitchener on April 10th at The Museum. Registration is $5. For more details, check out http://www.mobeers.com Windows 8 Camps are coming up in Toronto (April 16th & 17th), Vancouver (April 3 & 4), and Montreal (April 10 & 11). It's a 2 day event, and is free to attend. Unfortunately registration is now closed, so if you happened to be one of the lucky ones to get in on the registration before they filled up, let me know your thoughts/experiences on this event. Techfest 2012 will be taking place in Vancouver on April 28th. More information can be found on the event site at http://www.vancouvertechfest.com. Registration is $30 for students, $75 for everyone else! Redengine is hosting Umbraco v5 training and certification sessions in Kitchener/Waterloo from May 1st – May 4th. More details on this event can be found on the Redengine site at: http://redengine.com/redengineering DevTeach will be presenting a conference in Vancouver from May 28th to June 1st at the Hilton Vancouver Metrotown. More details on the sessions, speakers, and pre and post-conference events can be found at http://www.devteach.com. And outside of Canada, TechEd 2012 North America will be in Orlando from June 11th - 14th. Registration is still available on the event site: http://northamerica.msteched.com

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• eSTEP TechCast - November 2013

  - by uwes

  Dear partner, we are pleased to announce our next eSTEP TechCast on Thursday 7th of November and would be happy if you could join. Please see below the details for the next TechCast.Date and time:Thursday, 07. November 2013, 11:00 - 12:00 GMT (12:00 - 13:00 CET; 15:00 - 16:00 GST) Title: The Operational Management benefits of Engineered Systems Abstract:Oracle Engineered Systems require significantly less administration effort than traditional platforms. This presentation will explain why this is the case, how much can be saved and discusses the best practices recommended to maximise Engineered Systems operational efficiency. Target audience: Tech Presales Speaker: Julian Lane Call Info:Call-in-toll-free number: 08006948154 (United Kingdom)Call-in-toll-free number: +44-2081181001 (United Kingdom) Show global numbers Conference Code: 803 594 3Security Passcode: 9876Webex Info (Oracle Web Conference) Meeting Number: 599 156 244Meeting Password: tech2011 Playback / Recording / Archive: The webcasts will be recorded and will be available shortly after the event in the eSTEP portal under the Events tab, where you could find also material from already delivered eSTEP TechCasts. Use your email-adress and PIN: eSTEP_2011 to get access. Feel free to have a look. We are happy to get your comments and feedback. Thanks and best regards, Partner HW Enablement EMEA

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• Duke's Choice Award Goes Regional

  - by Tori Wieldt

  We are pleased to announce the expansion of the Duke's Choice Award program to include regional awards in conjunction with each international JavaOne conference.  The expanded Duke's Choice Award program celebrates Java innovation happening within specific regions and provides an opportunity to recognize winners locally. Regions include Latin America (LAD), Europe Africa Middle East (EMEA), and Asia.  The global program will  continue in association with the flagship JavaOne conference.  First up: Duke's Choice Awards LAD.  Three winners will be announced on stage during JavaOne Latin America December 4th to 6th and in the Jan/Feb issue of Java Magazine.   Submit your nominations now through October 30th!  Nominations are accepted from anyone, including Oracle employees,  for compelling uses of Java technology or community involvement.  Duke's Choice Awards LAD judges include community members Yara Senger (Brazil) and Alexis Lopez (Colombia). In keeping with the 10 year tradition of the Duke's Choice Award program, the most important ingredient is innovation. Let's recognize and celebrate the innovation that Java delivers within Latin America! www.java.net/dukeschoiceLAD To see the 2012 global Duke's Choice Awards winners now, subscribe to Java Magazine

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• Pricing: Meet or Beat?

  - by charles.knapp

  My home dishwasher started making some really interesting noises. I heard radio advertisements from two retailers who promised to meet any competitor's price. Then, I heard another retailer promising that their everyday prices beat their competitors. That got me to thinking about the power of pricing and promotions in the marketing mix (product, price, placement, promotions, and people). What is more powerful to say in a competitive market: your company will meet a similar offer, or your company will beat the others? Will you sell more if you meet or if you beat? I found that the retailer who promised to beat the others really had the best everyday pricing. Even better for me, another retailer had an exclusive promotional sale for long-term customers. Their loyalty promotion beat the best everyday discounter. So, I got the quality and performance I wanted at a tremendous price. So, I have two challenges for marketers. First, where you really have to compete on price as a dominant factor, give people strong reasons to do business with you. If you try to meet other's prices, make the leap to actually beat and not merely meet. Second, upgrade your firm's capabilities where needed. Oracle offers a complete range of great CRM software for loyalty management, marketing promotions, and pricing management that will help you to grow your business.

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• ArchBeat Link-o-Rama for 11/11/2011

  - by Bob Rhubart

  3 SOA business cases, explained in a 2-minute elevator speech | Joe McKendrick Impress your CEO — maybe even the CFO — with some quick examples of SOA making a difference to the business. ADF Faces - a logic bomb in the order of bean instantiations | Chris Muir Oracle ACE Director Chris Muir shares the details on "an interesting ADF logic bomb" discovered by one of his colleagues. 5 key trends in cloud computing's future | David Linthicum "'Cloud computing' will become just 'computing' at some point," says Linthicum, "but it will still be around as an approach to computing." What's New with XBRL? | John O'Rourke John O'Rourke shares highlights and key take-aways from the XBRL US Conference in Nashville and the XBRL International Conference in Montreal. Siri-ous Business: Enterprise Apps and Global UX Considerations | Ultan O'Broin Ultan O'Broin ponders "the enterprise applications user experience (UX) implications of Siri" and "the global UX aspects to the Siri potential." These are 11 of my favorite things! | Mike Gerdts Gerdts introduces his 11 favorite things about zones in Solaris 11. The Power of Social Recommendations | Peter Reiser "Do you really want to invest to drive YOUR audience trough public social networks," asks Reiser, "or do you want to have YOUR audience on your own social network which is seamless integrated with your web properties and business applications." Fourth Key Attribute of Cloud Computing - Provisioning | Tom Laszewski "Self-service provisioning of computing infrastructure in a cloud infrastructure is also very desirable as it can cut down the time it takes to deploy new infrastructure for a new application or scale up/down infrastructure for an existing application," says Tom Laszewski. Oracle Utilities Application Framework Whitepaper List as of November 2011 | Anthony Shorten Anthony Shorten shares an updated and nicely detailed list of Oracle Utilities Application Framework white papers. Down from the Tower; Information Integration Conversation; By the Time the Architects get to Phoenix This week on the Oracle Technology Network Architect Home Page.

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• SQLAuthority News – NuoDB MeetUp on Nov 8, 2012 in Seattle

  - by pinaldave

  I am pleased to let you know that I will be attending again this year’s SQLPASS conference in Seattle and look forward to meeting all of you while at the conference. In the next two weeks, I will provide you with a full agenda of where I will be during PASS. During the week, I will also be stopping by at the NuoDB MeetUp, which will be held close by at the Edge Grill at 1522 6th Ave in Seattle on Thursday, November 8th. This will be an excellent opportunity for you to learn more about their brand new distributed, peer-to-peer database solution, which I believe will revolutionize SQL cloud database technology in the 21th century.  I have been personally following NuoDB for months now and am very excited about the architecture and capabilities of this innovative product. Wiqar Chaudry, NuoDB technology evangelist, will give a presentation and demonstration of their elastically scalable SQL cloud database in this Meetup event.  Prior to joining NuoDB, Wiqar was a Senior Architect at Epsilon, the data intelligence company with big brand name customers in insurance, consumer goods, etc.  He’s also going to discuss how NuoDB compares with Azure, the hometown favorite, and why cloud-based SQL deployment will pave the way for the future. I will be at the NuoDB MeetUp to briefly talk about my own experiences with NuoDB and will be giving away some signed copies of my latest book as well will have some interesting goodies. So please join me and the NuoDB team at their Meetup event. RSVP here. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL, Technology Tagged: NuoDB

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• Submit Nominations for Duke's Choice Awards Latin America

  - by Tori Wieldt

  The Duke's Choice Awards are nominated by members of the Java community and recognize compelling uses of Java technology or community involvement.  The first of the regional Duke's Choice Awards will be in December in Latin America. Three winners will be announced on stage during JavaOne Latin America December 4th to 6th and in the Jan/Feb issue of Java Magazine.   Nominations are accepted from anyone in the Java community for compelling uses of Java technology or community involvement.   Duke's Choice Awards LAD judges include community members Yara Senger (Brazil) and Alexis Lopez (Colombia). In keeping with the 10 year tradition of the Duke's Choice Award program, the most important ingredient is innovation. Let's recognize and celebrate the innovation that Java delivers within Latin America! Submit your nominations now!  Nominations close 7 November. www.java.net/dukeschoiceLAD As announced at JavaOne San Francisco, the Duke's Choice Award program has been expanded to include regional awards in conjunction with each international JavaOne conference.  The expanded Duke's Choice Award program celebrates Java innovation happening within specific regions and provides an opportunity to recognize winners locally. Regions include Latin America (LAD), Europe Africa Middle East (EMEA), and Asia.  The global program will continue in association with the flagship JavaOne conference.  

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• Questions for Oracle GlassFish and Middleware Executives

  - by arungupta

  GlassFish Community Event is planned, as part of JavaOne, on Sep 30, 2012. If you are involved in the GlassFish community, this is a perfect opportunity to engage with the Oracle GlassFish Team. Agenda 11:00 - 11:05: Introduction 11:05 - 11:30: Roadmap and Community Updates 11:30 - 12:15: Q&A with Executive Speaker Panel from Oracle and the GlassFish Team 12:15 - 01:00: Customer Testimonials Location: Moscone West, Room 2005 One of the highlights of the event is a speaker panel with executives from Oracle GlassFish and Middleware. This will be your chance to ask tough questions and expect a honest and frank answer from them. If you are attending JavaOne, then you can register for the Community Event and ask the questions in person. However, if are you are not attending the conference then we would still like give you an option to ask your questions. Are you excited, nervous, curious, confused, thrilled about the future of Java EE, GlassFish, and in general about middleware at Oracle ? This is your chance to leave a comment on this blog with your question. We'll pick some of the questions and ask them for you. And then post a response after the conference. Have you registered for JavaOne ?

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• ArchBeat Link-o-Rama for 2012-03-21

  - by Bob Rhubart

  Webcast: Simplify Oracle RAC Deployment with Oracle VM event.on24.com Tuesday March 20, 2012 - 9am PT / Noon ET Learn how you can: Deploy an Oracle (RAC) Database environment in minutes with Oracle VM templates Create, deploy or convert existing systems into highly available cluster environments Instantly respond to changing demand by relocating resources between servers Speakers: Ronen Kofman – Product Management Director, Oracle Markus Michalewicz – Senior Principal Product Manager, Oracle Webcast: Oracle Business Intelligence Mobile event.on24.com Event Date: Wednesday, March 28, 2012 Time: 10 a.m. PT / 1 p.m. ET Speakers: Pete Manhardt – Director Enterprise Information at Smiths Group, plc Shailesh Shedge – Director BI & Analytics Practice at Ascentt Manan Goel – Director BI Product Marketing at Oracle Seth's Blog: The extraordinary software development manager sethgodin.typepad.com "Being good at programming is insufficient qualification for becoming a world class software project manager/leader," says marketing guru Seth Godin. Mismatch: Developer skills and customer demands | Floyd Teter orclville.blogspot.com "Those of us in the developer community may need to reconsider the law of supply and demand," says Oracle ACE Director Floyd Teter, "and get on with the process of matching our skills to the demands of our customers." SOA gets mobilized; mobile gets SOA-ized: survey | Joe McKendrick www.zdnet.com "Maybe mobile is the killer app for SOA that actually will convince people to adopt the architectural style." Integrating with Oracle Fusion Applications: Discovering Integration Artifacts | Rajesh Raheja rraheja.wordpress.com Rajesh Raheja briefly discusses "the ease with which integrations are now possible using standards-based technologies with enterprise applications." Chargeback and showChargeback and showback...both a 'throw back' | Tom Laszewski blogs.oracle.com Tom Laszeski discusses strategies for tracking and applying the costs of "IT services, hardware or software to the business unit in which they are used." GlassFish 4.0 Virtualization Progress - VirtualBox | The Aquarium blogs.oracle.com Want to spawn GlassFish instances as VirtualBox virtual machines? The Aquarium shares resources that will help you get it done. Thought for the Day "Spring is the time of plans and projects." — Leo Tolstoy

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• WebSocket@QCon NY

  - by reza_rahman

  QCon NY was held on June 10-14 at the New York Marriott/Brooklyn Bridge. Part of the QCon franchise, this is one of the most significant IT conferences in the greater NYC area. It was an honor to do a WebSocket (JSR 356) talk at the conference. Unfortunately, my schedule was such that I could only attend one day of the conference and did not really get a chance to attend many sessions or do much networking. I did get a chance to talk to fellow Oracle speakers Doug Clarke, Stephen Chin and Frederic Desbiens, which was great. My session, titled Building Java HTML5/WebSocket Applications with JSR 356 was very well attended and I had some excellent Q & A. The talk introduces HTML 5 WebSocket, overviews JSR 356, tours the API and ends with a small WebSocket demo on GlassFish 4. The slide deck for the talk is posted below. Building Java HTML5/WebSocket Applications with JSR 356 from Reza Rahman The demo code is posted on GitHub: https://github.com/m-reza-rahman/hello-websocket. Oracle hosted a reception in the evening which was very well attended. Later in the evening the QCon organizers hosted a very nice speakers' dinner at a local boutique restaurant with excellent atmosphere and good food.

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• Talking JavaOne with Rock Star Charles Nutter

  - by Janice J. Heiss

  JavaOne Rock Stars, conceived in 2005, are the top rated speakers from the JavaOne Conference. They are awarded by their peers who through conference surveys recognize them for their outstanding sessions and speaking ability. Over the years many of the world’s leading Java developers have been so recognized.We spoke with distinguished Rock Star, Charles Nutter. A JRuby Update from Charles NutterCharles Nutter of Red Hat is well known as a lead developer of JRuby, a Ruby implementation of Java that is tightly integrated with Java to allow for the embedding of the interpreter into any Java application with full two-way access between the Java and the Ruby code. Nutter is giving the following sessions at this year’s JavaOne: CON7257 – “JVM Bytecode for Dummies (and the Rest of Us Too)” CON7284 – “Implementing Ruby: The Long, Hard Road” CON7263 – “JVM JIT for Dummies” BOF6682 – “I’ve Got 99 Languages, but Java Ain’t One” CON6575 – “Polyglot for Dummies” (Both with Thomas Enebo) I asked Nutter, to give us the latest on JRuby. “JRuby seems to have hit a tipping point this past year,” he explained, “moving from ‘just another Ruby implementation’ to ‘the best Ruby implementation for X,’ where X may be performance, scaling, big data, stability, reliability, security, and a number of other features important for today's applications. We're currently wrapping up JRuby 1.7, which improves support for Ruby 1.9 APIs, solves a number of user issues and concurrency challenges, and utilizes invokedynamic to outperform all other Ruby implementations by a wide margin. JRuby just gets better and better.” When asked what he thought about the rapid growth of alternative languages for the JVM, he replied, “I'm very intrigued by efforts to bring a high-performance JavaScript runtime to the JVM. There's really no reason the JVM couldn't be the fastest platform for running JavaScript with the right implementation, and I'm excited to see that happen.”And what is Nutter working on currently? “Aside from JRuby 1.7 wrap-up,” he explained, “I'm helping the Hotspot developers investigate invokedynamic performance issues and test-driving their new invokedynamic code in Java 8. I'm also starting to explore ways to improve the general state of dynamic languages on the JVM using JRuby as a guide, and to help the JVM become a better platform for all kinds of languages.”

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• Talking JavaOne with Rock Star Charles Nutter

  - by Janice J. Heiss

  JavaOne Rock Stars, conceived in 2005, are the top rated speakers from the JavaOne Conference. They are awarded by their peers who through conference surveys recognize them for their outstanding sessions and speaking ability. Over the years many of the world’s leading Java developers have been so recognized.We spoke with distinguished Rock Star, Charles Nutter. A JRuby Update from Charles NutterCharles Nutter of Red Hat is well known as a lead developer of JRuby, a Ruby implementation of Java that is tightly integrated with Java to allow for the embedding of the interpreter into any Java application with full two-way access between the Java and the Ruby code. Nutter is giving the following sessions at this year’s JavaOne: CON7257 – “JVM Bytecode for Dummies (and the Rest of Us Too)” CON7284 – “Implementing Ruby: The Long, Hard Road” CON7263 – “JVM JIT for Dummies” BOF6682 – “I’ve Got 99 Languages, but Java Ain’t One” CON6575 – “Polyglot for Dummies” (Both with Thomas Enebo) I asked Nutter, to give us the latest on JRuby. “JRuby seems to have hit a tipping point this past year,” he explained, “moving from ‘just another Ruby implementation’ to ‘the best Ruby implementation for X,’ where X may be performance, scaling, big data, stability, reliability, security, and a number of other features important for today's applications. We're currently wrapping up JRuby 1.7, which improves support for Ruby 1.9 APIs, solves a number of user issues and concurrency challenges, and utilizes invokedynamic to outperform all other Ruby implementations by a wide margin. JRuby just gets better and better.” When asked what he thought about the rapid growth of alternative languages for the JVM, he replied, “I'm very intrigued by efforts to bring a high-performance JavaScript runtime to the JVM. There's really no reason the JVM couldn't be the fastest platform for running JavaScript with the right implementation, and I'm excited to see that happen.”And what is Nutter working on currently? “Aside from JRuby 1.7 wrap-up,” he explained, “I'm helping the Hotspot developers investigate invokedynamic performance issues and test-driving their new invokedynamic code in Java 8. I'm also starting to explore ways to improve the general state of dynamic languages on the JVM using JRuby as a guide, and to help the JVM become a better platform for all kinds of languages.” Originally published on blogs.oracle.com/javaone.

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• Less Than Four Weeks Away: Oracle OpenWorld Latin America

  - by Oracle OpenWorld Blog Team

  It's only four weeks and counting to Oracle OpenWorld Latin America 2012 in São Paulo. There are dozens of sessions in seven technology tracks that you won't want to miss. And dozens of interesting, innovative, and exciting sponsors and exhibitors you'll want to be sure to talk to in the Exhibition Hall, not to mention the Oracle demos there that you'll want to experience first-hand. There are three ways to experience Oracle OpenWorld Latin America:  The Oracle OpenWorld conference pass gets you access to all keynotes, sessions, demos, labs, networking events, and more The Oracle OpenWorld and JavaOne conference pass gets you access to all of the above, for BOTH Oracle OpenWorld and JavaOne The Discover pass gets you access to the Exhibition Hall, where you'll be able to see and talk with sponsors and exhibitors, and check out all of the Oracle demos The sooner you sign up the more you save. Savings are greatest between now and 16 November. From 17 November you'll still save significantly over the onsite price if you register before 3 December.  And by the way, the Discover pass comes at no charge if you register by 3 December. So don't wait: Register Now!

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• Profit at Oracle OpenWorld 2012

  - by user462779

  It's only a week away: Oracle OpenWorld descends on San Francisco from September 30 to October 4. It's always a frantic week for the Profit editorial staff, but here's a few thing we've got going in San Francisco that you'll want to watch out for: Profit on Oracle OpenWorld Live: The Oracle video team will be broadcasting live from the event all week. I have a few interesting on-air interviews booked, including a conversation with business/technology researcher Andrew Mcafee (Monday Oct 1 @ 11:45am), Acorn Paper CEO David Weissberg (Tuesday, Oct 2 @ 12:15pm) and Abhay Parasnis, Oracle Senior Vice President, Oracle Public Cloud (Wednesday, Oct 3, @ 10:45am). Profit in the Oracle Partner Network Lounge: This summer, I worked with the amazing Oracle Partner Network (OPN) team to create the Profit Oracle Specialized Partner Edition 2012. It's a great catalog of Oracle partner success stories and insight into the OPN strategy from its leadership. Look for the special issue of Profit in the Oracle PartnerNetwork Lounge: the place where partners can meet formally or informally with colleagues, customers, prospects, and other industry professionals. Moscone South, Exhibit Hall, Room 100 Oracle Customer Experience Summit @ OpenWorld: There's been a lot of discussion within my editorial team (and content published, as well)about Customer Experience. To keep pace with this evolving subject, I'll be attending this special embedded conference on Wednesday and Thursday (Oct. 3-4). Especially looking forward to Seth Godin's presentation: he was one of the first experts we interviewed forProfit Online five years ago. The Executive Edge @ OpenWorld: Of course, my Oracle OpenWorld is mostly filled with meetings/interviews with Oracle customers about completed Oracle projects and the strategic impact of enterprise IT on business. The ideal place for these conversations is The Executive Edge @ OpenWorld embedded conference. Samovar Tea Lounge at Moscone Center: I spend my down time on the roof of Moscone North, preparing for meetings or having impromptu conversations with attendees at this little oasis overlooking Yerba Buena Gardens. Fee free to drop my for a chat! See you in San Francisco! -Aaron Lazenby

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• Managing Social Relationships for the Enterprise – Part 1

  - by Michael Hylton

  By Reggie Bradford, Senior Vice President, Oracle  Today, Mark Hurd, President of Oracle, Thomas Kurian, Executive Vice President of Oracle and I discussed the strategic importance of how social media is impacting the enterprise and how it is changing the way customers, prospects employees and investors interact with brands worldwide.  Oracle understands that the consumer is in control and as such, brands must evolve and change to meet growing needs. In addition, according to social media thought leader and Analyst from Altimeter Group, Jeremiah Owyang, companies now average 178 corporate-owned social media accounts. When Oracle added leading social marketing, listening analytics and development tools from Vitrue, Collective Intellect and Involver to its Oracle’s Cloud Services Suite we went beyond providing a single set of tools. We developed an entire framework to include a comprehensive social relationship management suite to help companies move beyond the social enterprise and achieve the social-enabled enterprise.  The fundamental shift from transaction to engagement means that enterprises need not only a social strategy, but should also ensure that the information and data received from social initiatives flow back to marketing, sales, support and service. Doing so enables companies to deliver a proactive and compelling experience and provides analytics to turn engagement into opportunity – and ultimately that opportunity into revenue.  On September 13, 2012, I am delighted to sit down with Jeremiah to further the discussion about how enterprises are addressing social media strategies and managing content.  In addition, we will be taking your questions after the webinar via Twitter (@Oracle, @ReggieBradford, @cfinn, @jowyang). Use #oracle and #socbiz to submit questions and follow the conversation. I look forward to speaking with you and answering your questions online.  For more information about becoming a social-enabled enterprise, visit www.oracle.com/social. And don’t miss the insights of other social business thought leaders at www.oracle.com/goto/socialbusiness.

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• NetBeans at JavaOne Latin America 2012

  - by TinuA

  The place to be in early December is Sao Paolo, Brazil, for JavaOne 2012 Latin America (pt_ BR site)--and the NetBeans team will be making the trip!Drop-in on technical sessions and hands-labs that show the latest features of the NetBeans IDE in action. Watch demos of HTML5, CSS3 and JavaScript support in NetBeans IDE 7.3 (Release: Winter 2013) and find out how developers can easily and quickly create rich Web and mobile applications. Discover how the IDE provides the best and latest support for building JavaEE and JavaFX 2.0 applications, and join the conversation about what's up ahead for NetBeans development.With over 50 technical sessions, tons of demos and labs, JavaOne Latin America is the conference to attend to enhance your coding skills and mingle with experts and developers from the Oracle and Java communities. Mark your calendars and check out NetBeans IDE in the following sessions! Tuesday, December 4 12:15 - 13:15 Designing Java EE Applications in the Age of CDI Speakers: Michel Graciano, Consultant, Summa Technologies do Brasil; Michael Santos, TecSinapse Mezanino: Sala 14 Wednesday, December 5 10:00 - 11:00 Make Your Clients Richer: JavaFX and the NetBeans Platform Speakers: Gail Anderson, Director of Research; Paul Anderson, Director of Training, Anderson Software Group, Inc. Mezanino: Sala 12 Thursday, December 6 13:45 - 14:45 Unlocking the Java Platform with NetBeans Speaker: John Jullion-Ceccarelli, Software Development Director, Oracle Keynote Hall 15:00 - 16:00 Project EASEL: Developing and Managing HTML5 in a Java World Speaker: John Jullion-Ceccarelli, Software Development Director, Oracle Mezanino: Sala 14 See full conference schedule for detailed agenda. Get more JavaOne news.

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• New Content: Customer Engagement & Oracle OpenWorld Preview

  - by user462779

  Two new bits of content available on Profit Online: In A Cross-Channel Approach to Consumer Engagement, Cassandra Moren, senior director of consumer goods industry marketing at Oracle, shares her thoughts on how consumer goods manufacturers are reaping benefits from developing a direct relationship with customers: "Consumer goods manufacturers are starting to adapt in ways that mirror retailers. They are making investments in innovative technologies and processes to build the infrastructure to support the market demand. With advances in aspects like social networking, digital marketing and mobility fundamentally changing the way consumers behave, the door has opened to building a more direct relationship with their customers." We've also published a Special Report on Oracle OpenWorld that gives a great overview of recommendations for must-see sessions and insider advice from experienced attendees. For example, this top from John Matelski, newly elected president of the Independent Oracle Users Group: “Based on developments of the last 12 months, I think big data is definitely going to be hot. The challenges and opportunities of data governance will be another biggie. And there will obviously be a big emphasis on Oracle Exadata and the other Oracle Engineered Systems, with more than 100 sessions.” More updates to come as we continue to add content to Profit Online on a regular basis. Thanks for reading!

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• What are the best strategies for selling Android apps?

  - by Rob S.

  I'm a young developer hoping to sell my apps I made for Android soon. My applications are basically 99% finished so I'm investigating what would be the best marketing strategy to use to sell my apps. I'm sure the brilliant minds here can give me some great advice. I'm particularly interested in your thoughts on the following points (especially from experienced Android developers): Is it more profitable to sell an app for free with ads or to sell an app without ads for a price? Perhaps a combination of a free ad version and a paid ad-free version? If you give away an app for free with ads on it is it ethical to decline bending over backwards to support it? How much does piracy actually affect potential sales? Should any effort be put towards preventing it? Can you still make a profit off your application if you make it open source? Could you perhaps make more of a profit from the attention you would get by doing so? Is Google's Android Marketplace really the best place to release Android apps? It is worthwhile enough to maintain a developer blog or website to keep users updated on your development progress and software releases? Any other suggestions you could give me to maximize profit meanwhile keeping users happy and coming back for more would also be greatly appreciated. While I appreciate general tips and tricks, I'd like to ask that if possible you please go the extra step and show how they specifically apply to selling Android apps. Marketing statistics, developer retrospect, and any additional experience you can share from your time selling Android apps is what I would love to see most. Thank you very much in advance for your time. I truly appreciate all the responses I receive.

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• Customer Concepts TV

  - by Richard Lefebvre

  Eliminate the Guesswork in Your Customer's Sales Organization Selling is the lifeblood of every business. In the past, companies would increase headcount to boost sales. In today’s business environment, companies need to re-evaluate the way in which they sell. Sales and marketing organisations must optimise performance, increase team productivity and focus on the best opportunities. Oracle Fusion CRM has been specifically designed with tools to help sales and marketing teams improve efficiency and drive revenue. Territory modeling and management, quota and commission management, collaborative features, real-time customer information and mobile device integration are just some features incorporated. Join us on Customer Concepts TV as we aim to help you find the right strategy for your prospect and customers. Whether they already have a CRM solution in place or are looking for the next level of CRM implementation, this online TV show will give you very practical advice that can help you to make the most out of your CRM implementation.Register now to reserve your spot for this exclusive, live-stream event. Customer Concepts TV comes to you on April 24. Watch the Customer Concepts TV trailer here

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• SOA &amp; Application Grid Specialization&ndash; Education Implementation Assessment - Step 4 of 6

  - by Jürgen Kress

    In our first step to become SOA Specialized & Application Grid Specialized we highlighted the OMM system to register your opportunities. In our second step we featured marketing activities to create your reference cases and run joint marketing campaigns. In the third step we focused on the competence center assessments SOA Sales assessment & SOA Pre-Sales assessment & Support assessment / Application Grid Sales assessment & Application Grid Pre-Sales assessment & Support assessment In the forth step we will focus on the education implementation assessment criteria: · Oracle Application Grid Certified Implementation Specialist · Oracle Service-Oriented Architecture Certified Implementation Specialist Bootcamp training steps (optional): Login to Oracle Partner Network (support for login contact Partner Business Centers) Attend a SOA or Application Grid bootcamp to learn the product hands-on Find a training close to your location in the local training calendar Pearsonvue Steps: Go to http://www.pearsonvue.com/Oracle/ ·Create a web account. (will take up to 24 hours) if you need your OPN Company ID (please contact Partner Business Centers) ·Register and attend the Oracle Service-Oriented Architecture Certified Implementation Specialist (1Z1-451) or Oracle Application Grid Certified Implementation Specialist  (1Z1-523) at a training center close to you. The Application Grid Specialized is in beta phase, therefore we give away free vouchers; please contact Jürgen Kress if you like to get one. ·Submit your successful exam If you need to get an Oracle Partner Network Account please contact our Partner Business Centers. For more information on Specialization please visit our OPN Specialized Webcast Series and become a member in our SOA Partner Community for registration please visit www.oracle.com/goto/ema/soa Jürgen Kress, SOA Partner Adoption EMEA Thanks for your efforts to become Specialized! Technorati Tags: soa specialization

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• Recording custom variables to identify individual users with Google Analytics

  - by mrtsherman

  I have been asked by our marketing department to add Google Analytics custom variable tracking to my company's website. As the website uses server side includes, modifications to the tracking tag roll out globally - maintenance is therefore a headache! So, if I add the following code (keeping in mind SSI so every page has the same code): // visitor level tracking, id = 12345 // Record a unique id for each visitor. When they return also track this id _gaq.push(['_setCustomVar', 1, 'id', '12345', 1]); // page level tracking // If the user signs up for our newsletter we set newsletter to true // Each page they subsequently visit should also mark this as true _gaq.push(['_setCustomVar', 1, 'newsletter', 'true', 1]); I don't use GA and the marketing people don't use custom variables, so we don't actually know how or if this will work. Therefore my questions are:- Do I want Page, Session or Visitor level tracking? What happens when the same code is used on every page? Can GA 'overwrite' a setting. For example, if I set newsletter to true on page X and then user navigates to page Y, will the variable also be marked there?

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• OpenWorld Suggest-a-Session Voting on Oracle Mix now OPEN!

  - by keith.laker

  Last year the Oracle OpenWorld team decided to use Oracle Mix as a way to select some of the papers for OpenWorld and this year we are following the same process. The majority of papers for this year's conference have already been selected, however, there are some presentation slots still available so the OpenWorld team are giving you the chance to vote on which papers you want to see at this year's OpenWorld conference.The voting process has just opened and will close on June 20. I did a quick search on the list of sessions one paper really caught my eye: Case Study: Real-Time data warehousing and fraud detection with Oracle 11gR2 by Dr. Holger Friedrich. As a data warehouse product manager I would love to see this paper selected. I have attended a number of presentations over the years given by Holger and he is an excellent, knowledgeable and entertaining presenter. The subject area is, for me, very interesting as it covers topics that I know are important to our customers and this case study highlights the innovative use of key database features. I would strongly encourage everyone to please vote for this paper. You can vote for Holger's presentation by going here:https://mix.oracle.com/oow10/proposals/10566-case-study-real-time-data-warehousing-and-fraud-detection-with-oracle-11gr2There are some rules relating to the voting process and these are all explained here: https://mix.oracle.com/oow10/faqA Quick Overview of the voting rules?1) You have to a member of the Oracle Mix communityBut membership is free! To sign up for a Mix account and you are one your way. You can sign-up by clicking on the "Create an Account" link in the top right corner of the Oracle Mix home page: https://mix.oracle.com/2) You have to vote for 3 different papersBased on last year’s voting pattern, the Mix team found that a number of participants were only voting for their own sessions. This year voters are required to vote on at least three sessions. How do I find the list of presentations? The full list of all available presentations is here: https://mix.oracle.com/oow10/proposalsGood luck and happy voting. Look forward to seeing you all at OpenWorld.

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• TechEd 2010 - New Orleans

  - by gjfox

  We're a little more than half way through TechEd 2010 in New Orleans and I am having a hard time finding interesting breakout sessions to attend.  Laura Chappell has completed all of her sessions, and Andy Malone is almost done.  Laura's sessions on Wireshark have been amazing.  Andy is always entertaining and informative.  I did sit through a session this afternoon on IPv6 that was interesting.  I will spend the final day in the Hands on Labs area working through some PowerShell, and Communication Server 14 labs.  The speakers for two of my breakouts had written interesting books.  I went to the conference bookstore to pick them up and found both to be sold out.  They did offer to ship the books to me with the TechEd 20 percent discount. I'm not real sure who thought it would be a good idea to hold a conference in June in New Orleans.  It has been HUMID.  On top of that TechEd 2011 will be in my hometown, Atlanta.

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