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  • Renovación de equipos antiguos y los TCO

    - by Eloy M. Rodríguez
    Acabo de ver un vídeo de Oracle sobre las ventajas económicas y de eficiencia que aportan los programas en marcha de renovación de base instalada. Con los recientes anuncios de los SPARC T4 y SuperCluster las ventajas se refuerzan. Y en España sigue habiendo una importante base instalada de sistemas Sun en la sanidad. En el vídeo me ha llamado la atención que se destaque algo que casi nunca se hace: el reciclado de los sistemas antiguos. Son tres minutos y medio y es muy fácil de seguir por sus grafismos y por el inglés muy entendible con que se expresa el presentador. Al final, estamos hablando de TCO, el cada vez más famoso Coste Total de Propiedad, tema que cada vez debería de tomar peso a la hora de las decisiones sobre el coste de adquisición. Prueba de ello es que el gobierno de Gran Bretaña ha publicado una primera guía de criterios de consideración a la hora del cálculo del TCO de productos de software. Animo a echarle un vistazo, porque pone en papel organizadamente lo que todos conocemos, pero que siempre es bueno tenerlo sistematizado.

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  • Collaborate 2010 Sunday Update

    - by mike.donohue
    Landed safe and sound in Las Vegas and had a lively meeting with the OAUG BI Publisher SIG run by Abhishek Chandan from Ideametrics. For those attending and specifically for those planning to attend the Hands On Lab on Monday at 3:45, I put the wrong room in my earlier post. The Hands On Lab will be in Palm B. 3:45 pm - 4:45 pm Oracle Business Intelligence Publisher Hands On Lab (1) Session: 217 Location: Palm B By: Noelle and Mike Here is a PDF version of the Focus On BI Publisher for Collaborate 2010 listing all the sessions we know about that cover BI Publisher ... hopefully the correct location. FocusOnBIPublisher at Collaborate2010.pdf

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  • Data Import Resources for Release 17

    - by Pete
    With Release 17 you now have three ways to import data into CRM On Demand: The Import Assistant Oracle Data Loader On Demand, a new, Java-based, command-line utility with a programmable API Web Services We have created the Data Import Options Overview document to help you choose the method that works best for you. We have also created the Data Import Resources page as a single point of reference. It guides you to all resources related to these three import options. So if you're looking for the Data Import Options Overview document, the Data Loader Overview for Release 17, the Data Loader User Guide, or the Data Loader FAQ, here's where you find them: On our new Training and Support Center, under the Learn More tab, go to the What's New section and click Data Import Resources.

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  • What's New In 11.1.2.1 (Talleyrand SP1)

    - by russ.bishop
    This release is primarily about bug fixes and that's what we spent the most time on, but we also addressed a number of other things: 1. Performance improvements We've done a lot of work to improve the performance of page load and execution times. For example, the View Compare page is about half the size it was previously! We've also done a lot of work on the server to improve performance of queries, exports, action scripts, etc. We implemented some finer-grained locking so fewer operations will block other users while they are in progress. We made some optimizations to improve performance when you have a lot of network or database latency as well. Just a few examples: An Import that previously took 8 GB of memory and hours to complete now runs in about 30 minutes and never takes more than 1 GB of RAM. Searching by exact Node Name now completes within 2 seconds even for a hierarchy with millions of nodes. Another search that was taking 30 seconds to run now completes in less than 5 seconds. 2. Upgrade support This release supports automatic upgrade from previous releases, built right into the console. 3. Console Improvements The Console has been reorganized and made easier to use. It is also much more multi-threaded so it responds quicker without freezing up when you save changes or when it needs to get status. 4. Property Namespaces Properties now have a concept called a Namespace. This is tied into the Application Templates to prevent conflicts with duplicate property names. Right now, if you have an AccountType and you pull in the HFM template, it also has AccountType so you end up creating properties with decorations on the name like "Account Type (HFM)". This is no longer necessary. In addition, properties within a namespace must have unique labels but they can be duplicated across namespaces. So in the Property Grid when you click on the HFM category, you just see "AccountType". When you click on MyCategory, you see "AccountType", but they are different properties with different values. Within formulas, the names are still unique (eg: Custom.AccountType vs HFM.AccountType). I'll write more about this one later. 5. Single Sign On DRM now supports Single Sign-On via HSS. For example, if you are using Oracle's OAM as your SSO solution then you configure HSS to use OAM just like you would before. You also configure DRM to use HSS, again just like before. Then you configure OAM to protect the DRM web app, like you would any other website. However once you do those things, users are no longer prompted to enter their username/password. They simply get redirected to OAM if they don't already have a login token, otherwise they pick their application and sail right into DRM. You can also avoid having to pick an application (see the next item) 6. URL-based navigation You can now specify the application you want to log into via the URL. Combined with SSO and your Intranet, it becomes easy to provide links on our intranet portal that take users directly into a specific DRM application. We also support specifying the Version, Hierarchy, and Node. Again, this can be used on your internal portal, but the scenarios get even more interesting when you are using workflow like Oracle BPEL you can automatically generate links within emails that will take users directly to a specific node in the UI. 7. Job status and cancellation A lot of the jobs now report their status and support true cancellation. Action Scripts also report a progress complete percentage since the amount of work is known ahead of time. 8. Action Script Options Action scripts support Option declarations at the top of the file so a script can self-describe (when specified in the file, the corresponding item in the file is ignored). For example: Option|DetectDelimiter Option|UsePropertyNames|true This will tell DRM to automatically detect the delimiter (a pipe symbol in this case) and that all references to properties are by Name, not by Label. Note that when you load a script in the UI, if you use Labels we automatically try to match them up if they are unique. Any duplicates are indicated and you are presented with a choice to pick which property you actually referred to. This is somewhat similar to Version substitution, but tailored for properties. There are other more minor changes and like I said earlier a lot of bug fixes and performance improvements. Hopefully I will get a chance to dig into some of these things in future blog posts.

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  • Asset displays in the UI

    - by Owen Allen
    I've seen a little bit of confusion about how the UI displays assets and asset information, so I thought I'd explain how information and actions are displayed.  In Ops Center, operating systems, servers, zones, Oracle VM Servers, and anything else that you can manage are called assets. When you discover them, Ops Center puts together a model in the navigation pane that shows the relationships between the assets. For example: This tree shows three servers, and the Operating Systems on each one. If one of the operating systems was a global zone, we'd see the non-global zones beneath the global zone as well. However, when you select an asset, the info in the center pane and the actions in the actions pane are the ones that apply to that specific asset, and not to its related assets. If you select a server, for example, you'll see service request info and have the option to provision a new OS. If you select an existing OS, you'll see file system information and have the option to update the OS. Actions that apply directly to the hardware aren't visible from the OS view, and vice versa.

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  • Script to setup ubuntu as a wireless accesspoint on a bridge mode

    - by nixnotwin
    I use the following script to make my netbook a full-fledged wireless accesspoint. It creates a bridge with eth0 and wlan0 and starts hostapd. #!/bin/bash service network-manager stop ifconfig eth0 0.0.0.0 #remove IP from eth0 ifconfig eth0 up #ensure the interface is up ifconfig wlan0 0.0.0.0 #remove IP from eth1 ifconfig wlan0 up #ensure the interface is up brctl addbr br0 #create br0 node hostapd -d /etc/hostapd/hostapd.conf > /var/log/hostapd.log & sleep 5 brctl addif br0 eth0 #add eth0 to bridge br0 brctl addif br0 wlan0 #add wlan0 to bridge br0 ifconfig br0 192.168.1.15 netmask 255.255.255.0 #ip for bridge ifconfig br0 up #bring up interface route add default gw 192.168.1.1 # gateway This script works efficiently. But if I want to revert back to use Network Manager, I cannot do it. The bridge simply cannot be deleted. How can I modify this script so that if I run bridge_script --stop, the bridge gets deleted, network manager starts and interfaces behave as if the machine had a fresh reboot.

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  • Java EE/GlassFish@JMaghreb

    - by reza_rahman
    The inaugural JMaghreb conference was held on November 2-3 in Morocco. Organized by the Morocco JUG, this was the first conference of it's kind in the North-West African Maghreb region. The conference was a runaway success with 1400+ attendees from 5 different countries, 30 sessions and 18 world-class speakers. Arun Gupta along with Simon Ritter delivered the keynote. Arun also presented a session on JSR 356/WebSocket and a full-house Java EE 6 hands-on lab. Sonya Barry spoke about the JCP and java.net. Oracle was the exclusive platinum sponsor for the conferenec and we wish the fledgling conference every success in this critical part of the globe. You can read more about the conference here.

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  • Great Discussion of ETL and ELT Tooling in TDWI Linkedin Group

    - by antonio romero
    All, There’s a great discussion of ETL and ELT tooling going on in the official TDWI Linkedin group, under the heading “How Sustainable is SQL for ETL?” It delves into a wide range of topics: The pros and cons of handcoding vs. using tools to design ETL ETL (with separate transformation engines) vs. ELT (transforms in the database) and push-down solutions The future of ETL and data warehousing products A number of community members (of varying affiliations) have kept this conversation going for many months, and are learning from each other as they go. So check it out… Also, while you’re on Linkedin, join the Oracle ETL/Data Integration Linkedin group (for both OWB and ODI users), which recently passed the 2000 member mark.

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  • A New Experience

    - by Calum
    So a couple of weeks ago, after a fraction over 12 years, I bade farewell to the Solaris Desktop team to join Oracle's Systems Experience Design team, known internally as sxDesign, which has a wider but still largely Solaris-focused usability remit.1 There's been a good deal of overlap and collaboration between the two teams over the years anyway, so it's not exactly a step into the unknown. The elders among you might remember a GNOME 1.4 usability study I presented at GUADEC in 2001, for example, which was primarily the handiwork of a previous incarnation of sxDesign… I pretty much just turned up at the end to steal the glory for the Desktop team. In your face, people I'm going to be working with now!2 1 A move I was first approached about making in about 2003, I think… who says I'm rubbish at making snap decisions? 2 I'm not really. They all left years ago.

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  • A New Experience

    - by Calum
    So a couple of weeks ago, after a fraction over 12 years, I bade farewell to the Solaris Desktop team to join the team whose blog you're reading now: Oracle's Systems Experience Design team, known internally as sxDesign, which has a wider but still largely Solaris-focused usability remit.1 There's been a good deal of overlap and collaboration between the two teams over the years anyway, so it's not exactly a step into the unknown. The elders among you might remember a GNOME 1.4 usability study I presented at GUADEC in 2001, for example, which was primarily the handiwork of a previous incarnation of sxDesign… I pretty much just turned up at the end to steal the glory for the Desktop team. In your face, people I'm going to be working with now!2 1 A move I was first approached about making in about 2003, I think… who says I'm rubbish at making snap decisions? 2 I'm not really. They all left years ago.

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  • Design for complex ATG applications

    - by Glen Borkowski
    Overview Needless to say, some ATG applications are more complex than others.  Some ATG applications support a single site, single language, single catalog, single currency, have a single development staff, single business team, and a relatively simple business model.  The real complex applications have to support multiple sites, multiple languages, multiple catalogs, multiple currencies, a couple different development teams, multiple business teams, and a highly complex business model (and processes to go along with it).  While it's still important to implement a proper design for simple applications, it's absolutely critical to do this for the complex applications.  Why?  It's all about time and money.  If you are unable to manage your complex applications in an efficient manner, the cost of managing it will increase dramatically as will the time to get things done (time to market).  On the positive side, your competition is most likely in the same situation, so you just need to be more efficient than they are. This article is intended to discuss a number of key areas to think about when designing complex applications on ATG.  Some of this can get fairly technical, so it may help to get some background first.  You can get enough of the required background information from this post.  After reading that, come back here and follow along. Application Design Of all the various types of ATG applications out there, the most complex tend to be the ones in the telecommunications industry - especially the ones which operate in multiple countries.  To get started, let's assume that we are talking about an application like that.  One that has these properties: Operates in multiple countries - must support multiple sites, catalogs, languages, and currencies The organization is fairly loosely-coupled - single brand, but different businesses across different countries There is some common functionality across all sites in all countries There is some common functionality across different sites within the same country Sites within a single country may have some unique functionality - relative to other sites in the same country Complex product catalog (mostly in terms of bundles, eligibility, and compatibility) At this point, I'll assume you have read through the required reading and have a decent understanding of how ATG modules work... Code / configuration - assemble into modules When it comes to defining your modules for a complex application, there are a number of goals: Divide functionality between the modules in a way that maps to your business Group common functionality 'further down in the stack of modules' Provide a good balance between shared resources and autonomy for countries / sites Now I'll describe a high level approach to how you could accomplish those goals...  Let's start from the bottom and work our way up.  At the very bottom, you have the modules that ship with ATG - the 'out of the box' stuff.  You want to make sure that you are leveraging all the modules that make sense in order to get the most value from ATG as possible - and less stuff you'll have to write yourself.  On top of the ATG modules, you should create what we'll refer to as the Corporate Foundation Module described as follows: Sits directly on top of ATG modules Used by all applications across all countries and sites - this is the foundation for everyone Contains everything that is common across all countries / all sites Once established and settled, will change less frequently than other 'higher' modules Encapsulates as many enterprise-wide integrations as possible Will provide means of code sharing therefore less development / testing - faster time to market Contains a 'reference' web application (described below) The next layer up could be multiple modules for each country (you could replace this with region if that makes more sense).  We'll define those modules as follows: Sits on top of the corporate foundation module Contains what is unique to all sites in a given country Responsible for managing any resource bundles for this country (to handle multiple languages) Overrides / replaces corporate integration points with any country-specific ones Finally, we will define what should be a fairly 'thin' (in terms of functionality) set of modules for each site as follows: Sits on top of the country it resides in module Contains what is unique for a given site within a given country Will mostly contain configuration, but could also define some unique functionality as well Contains one or more web applications The graphic below should help to indicate how these modules fit together: Web applications As described in the previous section, there are many opportunities for sharing (minimizing costs) as it relates to the code and configuration aspects of ATG modules.  Web applications are also contained within ATG modules, however, sharing web applications can be a bit more difficult because this is what the end customer actually sees, and since each site may have some degree of unique look & feel, sharing becomes more challenging.  One approach that can help is to define a 'reference' web application at the corporate foundation layer to act as a solid starting point for each site.  Here's a description of the 'reference' web application: Contains minimal / sample reference styling as this will mostly be addressed at the site level web app Focus on functionality - ensure that core functionality is revealed via this web application Each individual site can use this as a starting point There may be multiple types of web apps (i.e. B2C, B2B, etc) There are some techniques to share web application assets - i.e. multiple web applications, defined in the web.xml, and it's worth investigating, but is out of scope here. Reference infrastructure In this complex environment, it is assumed that there is not a single infrastructure for all countries and all sites.  It's more likely that different countries (or regions) could have their own solution for infrastructure.  In this case, it will be advantageous to define a reference infrastructure which contains all the hardware and software that make up the core environment.  Specifications and diagrams should be created to outline what this reference infrastructure looks like, as well as it's baseline cost and the incremental cost to scale up with volume.  Having some consistency in terms of infrastructure will save time and money as new countries / sites come online.  Here are some properties of the reference infrastructure: Standardized approach to setup of hardware Type and number of servers Defines application server, operating system, database, etc... - including vendor and specific versions Consistent naming conventions Provides a consistent base of terminology and understanding across environments Defines which ATG services run on which servers Production Staging BCC / Preview Each site can change as required to meet scale requirements Governance / organization It should be no surprise that the complex application we're talking about is backed by an equally complex organization.  One of the more challenging aspects of efficiently managing a series of complex applications is to ensure the proper level of governance and organization.  Here are some ideas and goals to work towards: Establish a committee to make enterprise-wide decisions that affect all sites Representation should be evenly distributed Should have a clear communication procedure Focus on high level business goals Evaluation of feature / function gaps and how that relates to ATG release schedule / roadmap Determine when to upgrade & ensure value will be realized Determine how to manage various levels of modules Who is responsible for maintaining corporate / country / site layers Determine a procedure for controlling what goes in the corporate foundation module Standardize on source code control, database, hardware, OS versions, J2EE app servers, development procedures, etc only use tested / proven versions - this is something that should be centralized so that every country / site does not have to worry about compatibility between versions Create a innovation team Quickly develop new features, perform proof of concepts All teams can benefit from their findings Summary At this point, it should be clear why the topics above (design, governance, organization, etc) are critical to being able to efficiently manage a complex application.  To summarize, it's all about competitive advantage...  You will need to reduce costs and improve time to market with the goal of providing a better experience for your end customers.  You can reduce cost by reducing development time, time allocated to testing (don't have to test the corporate foundation module over and over again - do it once), and optimizing operations.  With an efficient design, you can improve your time to market and your business will be more flexible  and agile.  Over time, you'll find that you're becoming more focused on offering functionality that is new to the market (creativity) and this will be rewarded - you're now a leader. In addition to the above, you'll realize soft benefits as well.  Your staff will be operating in a culture based on sharing.  You'll want to reward efforts to improve and enhance the foundation as this will benefit everyone.  This culture will inspire innovation, which can only lend itself to your competitive advantage.

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  • FISL 12, Sao Jose Do Rio Preto, Brasilia, DFJUG, Goiania, and The Developers Conference, Sao Paolo

    - by arungupta
    Java EE 6/7 and GlassFish are visiting multiple cities in Brazil: Jun 26 - Jul 2 FISL 12, Porto Alegre Jul 3 Sao Jose Do Rio Preto JUG Jul 4 - 5 DFJUG Taguatinga, Brasilia and other venues Jul 6 - 7 Goiania JUG and other venues Jul 8 - 9 The Developers Conference, Sao Paolo Even though my main focus will be Java EE 6/7 and GlassFish but feel free to ask any question. There are several speakers from Oracle at FISL so stop by at the booth and talk to us. @paulojeronimo, with the help of the local community, organized a 10k run on the morning of Jul 5th. So please feel free to run along, should be fun. @raphaeladrien mentioned about some nice parks near my hotel in Goiania so you'll find me running there as well. There will be interesting discussions around different Web frameworks in Goiania. And then there are always 4 things to not miss in Brazil - Churrascaria, Guarana, Coffee, Caipirinha. Where will I see you ?

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  • FISL 12, Sao Jose Do Rio Preto, Brasilia, DFJUG, Goiania, and The Developers Conference, Sao Paolo

    - by arungupta
    Java EE 6/7 and GlassFish are visiting multiple cities in Brazil: Jun 26 - Jul 2 FISL 12, Porto Alegre Jul 3 Sao Jose Do Rio Preto JUG Jul 4 - 5 DFJUG Taguatinga, Brasilia and other venues Jul 6 - 7 Goiania JUG and other venues Jul 8 - 9 The Developers Conference, Sao Paolo Even though my main focus will be Java EE 6/7 and GlassFish but feel free to ask any question. There are several speakers from Oracle at FISL so stop by at the booth and talk to us. @paulojeronimo, with the help of the local community, organized a 10k run on the morning of Jul 5th. So please feel free to run along, should be fun. @raphaeladrien mentioned about some nice parks near my hotel in Goiania so you'll find me running there as well. There will be interesting discussions around different Web frameworks in Goiania. And then there are always 4 things to not miss in Brazil - Churrascaria, Guarana, Coffee, Caipirinha. Where will I see you ?

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  • It is not quiet....

    - by Anthony Shorten
    You may of noticed that the blog entries have been not so frequent lately. I have been extremely busy with putting the final touches on the release of the next generation of our products. It is an exciting time for me to see the release of new functionality from start to finish for the first time becoming a Product Manager (good to see one's designs actually implemented). Once the next generation of the products have been released there will be a flood of entries outlining all the new and exciting features. Watch the skies....

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  • Java Day Tokyo 2014 ????????

    - by OTN-J Master
    5?22?(?)???????????????Java Day Tokyo 2014?????????????????Create the Future with Java??????Java?????????????????????Java???????????????????????????????????Java 8??Java 8????????(3?)??????????????????????????????????????? ¦ IoT?????Java-???????????????????????????Java?????????????????????????????? (????Nandini Ramani?Cameron Purdy?Simon Ritter)Nandini Ramani??Java SE?Java ME??Cameron Purdy?Java EE??Simon Ritter?Java????????????????????????????????????????????Java SE 8?????????????Oracle Java for MIPS(32???/64????)????????????????????????OTN?????????????????????????Java????????????????????????¦??????????????????IoT????????3????????????????????JavaOne 2013???????????????????????????????????????????????????????·Lego Mindstorms?????Stephen Chin(Java Technology Ambassador)???????????Lego Duke Segway????Lego Mindstorms??????????????????Duke???2????????????????????????????????????????????????????????????????????????????????????????????????????????? ??????????Duke Segway????????????????Duke?????????????????????????????????????????????? ·DukePadRaspberry Pi ??????Java SE Embedded?????????????????????????????????????JavaFX???????????????????????????????????????????????????????????(??????????????)????????????????????????????????????????????????????????????????????????? ·Chess RobotDukePad????????????????????????????????????DukePad??????????????????????????????????????????????????????????????¦Java???????2015??Java????20???????(?????????!)???Java?????????????????????????????????????????Java???????????????????????????????????????????????????????????????????????????????¦Java Magazine ????Java????????????????????????????????????????????????????????????Java 8 ?????????????????IoT???????????????????????????????????????????????????????????????????????????????????????????????Java????????????????????????????????????????????????????????????????????????Java Magazine????????????????????????????????????Java Magazine ????????OTN?????????Java????????????PDF??????eBook???????????????????? ??????????Facebook???:Java Day TokyoJava Day Tokyo 2013

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  • B2B 11.1.1.2 no proxy support for FTP

    - by nestor.reyes
    Have you seen this error while trying to use a proxy for a delivery channel within B2B?Transport error: Proxy type must be defined when Proxy host has been specified. Proxy type must be defined when Proxy host has been specified.If so, you are not alone. FTP does not support proxy.  Also note the following entry in the release notes. http://download.oracle.com/docs/cd/E15523_01/relnotes.1111/e10133/b2b.htm#CHDJAFBC 15.1.45 FTP Listening Channel Does Not Have Proxy Support The Generic FTP-1.0 protocol for a listening channel does not have proxy support.The wording states listening channel, but it also applies for delivery channel.

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  • Going home now :-)

    - by Mike Dietrich
    3 weeks of traveling through Asia and Australia - nearly 500 customers and partners in 8 workshops in Tokyo, Seoul, Beijing, Shenzhen, Singapore, Melbourne, Perth and Manila. Great people in all places, many interesting discussions, several new reference prospects for Oracle Database 11g Release 2 - YOU should upgrade as well pretty soon :-) But now it's time to go home. We are a bit exhausted but we really enjoyed it talking to and with you. And I'd suppose we'll meet again the sooner or later. Thanks to everybody - and special thanks to the local colleagues and especially to Abe-san, Kota-san, Blair Layton and Shaheen Ismail for taking care on us, organizing our workshops and the whole setup!!!

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  • HOUG Konferencia 2011. A tervezett napirend megtekintheto, BI&DW szekció is

    - by Fekete Zoltán
    A HOUG Konferencia 2011. tervezett szakmai programja már megtekintheto az Oracle Magyaroszági Felhasználóinak Szervezete honlapján: www.houg.hu a HOUG Konferencia majd a tervezett program menüpont alatt. A konferencia Egerszalókon lesz, 2011. március 28-30. napokon. Az Üzleti intelligencia és adattárház szekció elozetes szakmai programja. Szerencsére olyan sok üzleti intelligencia, adattárház és Exadata eloadás került be a konferencia szakmai programba, hogy ezek közül jó néhány eloadás a Korszeru adatközpontok illetve a Vállalati szektor megoldásai szekcióba került kedden délutánra. A keddi délután tehát már lesznek üzleti intelligencia és adattárház eloadások, emellett az Üzleti intelligencia és adattárház szekció 2011. március 30. szerdán délelott és délután lesz. Érdemes tehát már a kedd reggel megérkezni. Sot már hétfon :), hiszen hétfo délután értékes workshopokon és hands-on gyakorlatokon lehet résztvenni. Lesz egy BI hands-on is!

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  • From J2EE to Java EE: what has changed?

    - by Bruno.Borges
    See original @Java_EE tweet on 29 May 2014 Yeap, it has been 8 years since the term J2EE was replaced, and still some people refer to it (mostly recruiters, luckily!). But then comes the question: what has changed besides the name? Our community friend Abhishek Gupta worked on this question and provided an excellent response titled "What's in a name? Java EE? J2EE?". But let me give you a few highlights here so you don't lose yourself with YATO (yet another tab opened): J2EE used to be an infrastructure and resources provider only, requiring developers to depend on external 3rd-party frameworks to then implement application requirements or improve productivity J2EE used to require hundreds of XML lines of codes to define just a dozen of resources like EJBs, MDBs, Servlets, and so on J2EE used to support only EAR (Enterprise Archives) with a bunch of other archives like JARs and WARs just to run a simple Web application And so on, and so on! It was a great technology but still required a lot of work to get something up and running. Remember xDoclet? Remember Struts? The old days of pure Hibernate code? Or when Ajax became a trending topic and we were all implementing it with DWR Servlet? Still, we J2EE developers survived, and learned, and helped evolve the platform to a whole new level of DX (Developer Experience). A new DX for J2EE suggested a new name. One that referred to the platform as the Enterprise Edition of Java, because "Java is why we're here" quoting Bill Shannon. The release of Java EE 5 included so many features that clearly showed developers the platform was going after all those DX gaps. Radical simplification of the persistence model with the introduction of JPA Support of Annotations following the launch of Java SE 5.0 Updated XML APIs with the introduction of StAX Drastic simplification of the EJB component model (with annotations!) Convention over Configuration and Dependency Injection A few bullets you may say but that represented a whole new DX and a vision for upcoming versions. Clearly, the release of Java EE 5 helped drive the future of the platform by reducing the number of XMLs, Java Interfaces, simplified configurations, provided convention-over-configuration, etc! We then saw the release of Java EE 6 with even more great features like Managed Beans, CDI, Bean Validation, improved JSP and Servlets APIs, JASPIC, the posisbility to deploy plain WARs and so many other improvements it is difficult to list in one sentence. And we've gotta give Spring Framework some credit here: thanks to Rod Johnson and team, concepts like Dependency Injection fit perfectly into the Java EE Platform. Clearly, Spring used to be one of the most inspiring frameworks for the Java EE platform, and it is great to see things like Pivotal and Spring supporting JSR 352 Batch API standard! Cooperation to keep improving DX at maximum in the server-side Java landscape.  The master piece result of these previous releases is seen and called today as Java EE 7, which by providing a newly and improved JavaServer Faces release, with new features for Web Development like WebSockets API, improved JAX-RS, and JSON-P, but also including Batch API and so many other great improvements, has increased developer productivity and brought innovation to server-side Java developers. Java EE is not just a new name (which was introduced back in May 2006!) but a new Developer Experience for server-side Java developers. To show you why we are here and where we are going (see the Java EE 8 update), we wanted to share with you a draft of the new Java EE logos that the evangelist team created, to help you spread the word about Java EE. You can get access to these images at the Java EE Platform Facebook Album, or the Google+ Java EE Platform Album whichever is better for you, but don't forget to like and/or +1 those social network profiles :-) A message to all job recruiters: stop using J2EE and start using Java EE if you want to find great Java EE 5, Java EE 6, or Java EE 7 developers To not only save you recruiter valuable characters when tweeting that job opportunity but to also match the correct term, we invite you to replace long terms like "Java/J2EE" or even worse "#Java #J2EE #JEE" or all these awkward combinations with the only acceptable hashtag: #JavaEE. And to prove that Java EE is catching among developers and even recruiters, and that J2EE is past, let me highlight here how are the jobs trends! The image below is from Indeed.com trends page, for the following keywords: J2EE, Java/J2EE, Java/JEE, JEE. As you can see, J2EE is indeed going away, while JEE saw some increase. Perhaps because some people are just lazy to type "Java" but at the same time they are aware that J2EE (the '2') is past. We shall forgive that for a while :-) Another proof that J2EE is going away is by looking at its trending statistics at Google. People have been showing less and less interest in the term J2EE. See the chart below:  Recruiter, if you still need proof that J2EE is past, that Java EE is trending, and that other job recruiters are seeking for Java EE developers, and that the developer community is aware of the new term, perhaps these other charts can show you what term you should be using. See for example the Job Trends for Java EE at Indeed.com and notice where it started... 2006! 8 years ago :-) Last but not least, the Google Trends for Java EE term (including the still wrong but forgivable JavaEE term) shows us that the new term is catching up very well. J2EE is past. Oh, and don't worry about the curves going down. We developers like to be hipsters sometimes and today only AngularJS, NodeJS, BigData are going up. Java EE and other traditional server-side technologies such as Spring, or even from other platforms such as Ruby on Rails, PHP, Grails, are pretty much consolidated and the curves... well, they are consolidated too. So If you are a Java EE developer, drop that J2EE from your résumé, and let recruiters also know that this term is past. Embrace Java EE, and enjoy a new developer experience for server-side Java developers. Java EE on TwitterJava EE on Google+Java EE on Facebook

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  • Reaching the Pinnacle of Customer Experience : Customer Concepts WebTV #2

    - by Richard Lefebvre
    The challenge has never been greater – globalization increases consumer choice and quickly converts products into mere commodities. Leading companies understand that delivering exceptional customer experiences and building brand equity are vital for success. Please join us for an exclusive Web TV broadcast to hear how companies are enriching interactions differently with their customers to drive measurable business value. Our panel of experts including customers, industry thought leaders and Oracle executives will discuss how to refine the customer experience and build a digital experience to win new clients and maximise customer retention. Register now for this pan-European interactive Web TV show on Friday, July 6 at 10 a.m. BST / 11 a.m. CET. Watch and share the teaser video  REPLAY Fusion CRM Sales - Performance Management on demand: Watch and share the teaser video and replay.

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  • Using the jQuery UI Library in a MVC 3 Application to Build a Dialog Form

    - by ChrisD
    Using a simulated dialog window is a nice way to handle inline data editing. The jQuery UI has a UI widget for a dialog window that makes it easy to get up and running with it in your application. With the release of ASP.NET MVC 3, Microsoft included the jQuery UI scripts and files in the MVC 3 project templates for Visual Studio. With the release of the MVC 3 Tools Update, Microsoft implemented the inclusion of those with NuGet as packages. That means we can get up and running using the latest version of the jQuery UI with minimal effort. To the code! Another that might interested you about JQuery Mobile and ASP.NET MVC 3 with C#. If you are starting with a new MVC 3 application and have the Tools Update then you are a NuGet update and a <link> and <script> tag away from adding the jQuery UI to your project. If you are using an existing MVC project you can still get the jQuery UI library added to your project via NuGet and then add the link and script tags. Assuming that you have pulled down the latest version (at the time of this publish it was 1.8.13) you can add the following link and script tags to your <head> tag: < link href = "@Url.Content(" ~ / Content / themes / base / jquery . ui . all . css ")" rel = "Stylesheet" type = "text/css" /> < script src = "@Url.Content(" ~ / Scripts / jquery-ui-1 . 8 . 13 . min . js ")" type = "text/javascript" ></ script > The jQuery UI library relies upon the CSS scripts and some image files to handle rendering of its widgets (you can choose a different theme or role your own if you like). Adding these to the stock _Layout.cshtml file results in the following markup: <!DOCTYPE html> < html > < head >     < meta charset = "utf-8" />     < title > @ViewBag.Title </ title >     < link href = "@Url.Content(" ~ / Content / Site . css ")" rel = "stylesheet" type = "text/css" />     <link href="@Url.Content("~/Content/themes/base/jquery.ui.all.css")" rel="Stylesheet" type="text/css" />     <script src="@Url.Content("~/Scripts/jquery-1.5.1.min.js")" type="text/javascript"></script>     <script src="@Url.Content("~/Scripts/modernizr-1.7.min . js ")" type = "text/javascript" ></ script >     < script src = "@Url.Content(" ~ / Scripts / jquery-ui-1 . 8 . 13 . min . js ")" type = "text/javascript" ></ script > </ head > < body >     @RenderBody() </ body > </ html > Our example will involve building a list of notes with an id, title and description. Each note can be edited and new notes can be added. The user will never have to leave the single page of notes to manage the note data. The add and edit forms will be delivered in a jQuery UI dialog widget and the note list content will get reloaded via an AJAX call after each change to the list. To begin, we need to craft a model and a data management class. We will do this so we can simulate data storage and get a feel for the workflow of the user experience. The first class named Note will have properties to represent our data model. namespace Website . Models {     public class Note     {         public int Id { get ; set ; }         public string Title { get ; set ; }         public string Body { get ; set ; }     } } The second class named NoteManager will be used to set up our simulated data storage and provide methods for querying and updating the data. We will take a look at the class content as a whole and then walk through each method after. using System . Collections . ObjectModel ; using System . Linq ; using System . Web ; namespace Website . Models {     public class NoteManager     {         public Collection < Note > Notes         {             get             {                 if ( HttpRuntime . Cache [ "Notes" ] == null )                     this . loadInitialData ();                 return ( Collection < Note >) HttpRuntime . Cache [ "Notes" ];             }         }         private void loadInitialData ()         {             var notes = new Collection < Note >();             notes . Add ( new Note                           {                               Id = 1 ,                               Title = "Set DVR for Sunday" ,                               Body = "Don't forget to record Game of Thrones!"                           });             notes . Add ( new Note                           {                               Id = 2 ,                               Title = "Read MVC article" ,                               Body = "Check out the new iwantmymvc.com post"                           });             notes . Add ( new Note                           {                               Id = 3 ,                               Title = "Pick up kid" ,                               Body = "Daughter out of school at 1:30pm on Thursday. Don't forget!"                           });             notes . Add ( new Note                           {                               Id = 4 ,                               Title = "Paint" ,                               Body = "Finish the 2nd coat in the bathroom"                           });             HttpRuntime . Cache [ "Notes" ] = notes ;         }         public Collection < Note > GetAll ()         {             return Notes ;         }         public Note GetById ( int id )         {             return Notes . Where ( i => i . Id == id ). FirstOrDefault ();         }         public int Save ( Note item )         {             if ( item . Id <= 0 )                 return saveAsNew ( item );             var existingNote = Notes . Where ( i => i . Id == item . Id ). FirstOrDefault ();             existingNote . Title = item . Title ;             existingNote . Body = item . Body ;             return existingNote . Id ;         }         private int saveAsNew ( Note item )         {             item . Id = Notes . Count + 1 ;             Notes . Add ( item );             return item . Id ;         }     } } The class has a property named Notes that is read only and handles instantiating a collection of Note objects in the runtime cache if it doesn't exist, and then returns the collection from the cache. This property is there to give us a simulated storage so that we didn't have to add a full blown database (beyond the scope of this post). The private method loadInitialData handles pre-filling the collection of Note objects with some initial data and stuffs them into the cache. Both of these chunks of code would be refactored out with a move to a real means of data storage. The GetAll and GetById methods access our simulated data storage to return all of our notes or a specific note by id. The Save method takes in a Note object, checks to see if it has an Id less than or equal to zero (we assume that an Id that is not greater than zero represents a note that is new) and if so, calls the private method saveAsNew . If the Note item sent in has an Id , the code finds that Note in the simulated storage, updates the Title and Description , and returns the Id value. The saveAsNew method sets the Id , adds it to the simulated storage, and returns the Id value. The increment of the Id is simulated here by getting the current count of the note collection and adding 1 to it. The setting of the Id is the only other chunk of code that would be refactored out when moving to a different data storage approach. With our model and data manager code in place we can turn our attention to the controller and views. We can do all of our work in a single controller. If we use a HomeController , we can add an action method named Index that will return our main view. An action method named List will get all of our Note objects from our manager and return a partial view. We will use some jQuery to make an AJAX call to that action method and update our main view with the partial view content returned. Since the jQuery AJAX call will cache the call to the content in Internet Explorer by default (a setting in jQuery), we will decorate the List, Create and Edit action methods with the OutputCache attribute and a duration of 0. This will send the no-cache flag back in the header of the content to the browser and jQuery will pick that up and not cache the AJAX call. The Create action method instantiates a new Note model object and returns a partial view, specifying the NoteForm.cshtml view file and passing in the model. The NoteForm view is used for the add and edit functionality. The Edit action method takes in the Id of the note to be edited, loads the Note model object based on that Id , and does the same return of the partial view as the Create method. The Save method takes in the posted Note object and sends it to the manager to save. It is decorated with the HttpPost attribute to ensure that it will only be available via a POST. It returns a Json object with a property named Success that can be used by the UX to verify everything went well (we won't use that in our example). Both the add and edit actions in the UX will post to the Save action method, allowing us to reduce the amount of unique jQuery we need to write in our view. The contents of the HomeController.cs file: using System . Web . Mvc ; using Website . Models ; namespace Website . Controllers {     public class HomeController : Controller     {         public ActionResult Index ()         {             return View ();         }         [ OutputCache ( Duration = 0 )]         public ActionResult List ()         {             var manager = new NoteManager ();             var model = manager . GetAll ();             return PartialView ( model );         }         [ OutputCache ( Duration = 0 )]         public ActionResult Create ()         {             var model = new Note ();             return PartialView ( "NoteForm" , model );         }         [ OutputCache ( Duration = 0 )]         public ActionResult Edit ( int id )         {             var manager = new NoteManager ();             var model = manager . GetById ( id );             return PartialView ( "NoteForm" , model );         }         [ HttpPost ]         public JsonResult Save ( Note note )         {             var manager = new NoteManager ();             var noteId = manager . Save ( note );             return Json ( new { Success = noteId > 0 });         }     } } The view for the note form, NoteForm.cshtml , looks like so: @model Website . Models . Note @using ( Html . BeginForm ( "Save" , "Home" , FormMethod . Post , new { id = "NoteForm" })) { @Html . Hidden ( "Id" ) < label class = "Title" >     < span > Title < /span><br / >     @Html . TextBox ( "Title" ) < /label> <label class="Body">     <span>Body</ span >< br />     @Html . TextArea ( "Body" ) < /label> } It is a strongly typed view for our Note model class. We give the <form> element an id attribute so that we can reference it via jQuery. The <label> and <span> tags give our UX some structure that we can style with some CSS. The List.cshtml view is used to render out a <ul> element with all of our notes. @model IEnumerable < Website . Models . Note > < ul class = "NotesList" >     @foreach ( var note in Model )     {     < li >         @note . Title < br />         @note . Body < br />         < span class = "EditLink ButtonLink" noteid = "@note.Id" > Edit < /span>     </ li >     } < /ul> This view is strongly typed as well. It includes a <span> tag that we will use as an edit button. We add a custom attribute named noteid to the <span> tag that we can use in our jQuery to identify the Id of the note object we want to edit. The view, Index.cshtml , contains a bit of html block structure and all of our jQuery logic code. @ {     ViewBag . Title = "Index" ; } < h2 > Notes < /h2> <div id="NoteListBlock"></ div > < span class = "AddLink ButtonLink" > Add New Note < /span> <div id="NoteDialog" title="" class="Hidden"></ div > < script type = "text/javascript" >     $ ( function () {         $ ( "#NoteDialog" ). dialog ({             autoOpen : false , width : 400 , height : 330 , modal : true ,             buttons : {                 "Save" : function () {                     $ . post ( "/Home/Save" ,                         $ ( "#NoteForm" ). serialize (),                         function () {                             $ ( "#NoteDialog" ). dialog ( "close" );                             LoadList ();                         });                 },                 Cancel : function () { $ ( this ). dialog ( "close" ); }             }         });         $ ( ".EditLink" ). live ( "click" , function () {             var id = $ ( this ). attr ( "noteid" );             $ ( "#NoteDialog" ). html ( "" )                 . dialog ( "option" , "title" , "Edit Note" )                 . load ( "/Home/Edit/" + id , function () { $ ( "#NoteDialog" ). dialog ( "open" ); });         });         $ ( ".AddLink" ). click ( function () {             $ ( "#NoteDialog" ). html ( "" )                 . dialog ( "option" , "title" , "Add Note" )                 . load ( "/Home/Create" , function () { $ ( "#NoteDialog" ). dialog ( "open" ); });         });         LoadList ();     });     function LoadList () {         $ ( "#NoteListBlock" ). load ( "/Home/List" );     } < /script> The <div> tag with the id attribute of "NoteListBlock" is used as a container target for the load of the partial view content of our List action method. It starts out empty and will get loaded with content via jQuery once the DOM is loaded. The <div> tag with the id attribute of "NoteDialog" is the element for our dialog widget. The jQuery UI library will use the title attribute for the text in the dialog widget top header bar. We start out with it empty here and will dynamically change the text via jQuery based on the request to either add or edit a note. This <div> tag is given a CSS class named "Hidden" that will set the display:none style on the element. Since our call to the jQuery UI method to make the element a dialog widget will occur in the jQuery document ready code block, the end user will see the <div> element rendered in their browser as the page renders and then it will hide after that jQuery call. Adding the display:hidden to the <div> element via CSS will ensure that it is never rendered until the user triggers the request to open the dialog. The jQuery document load block contains the setup for the dialog node, click event bindings for the edit and add links, and a call to a JavaScript function called LoadList that handles the AJAX call to the List action method. The .dialog() method is called on the "NoteDialog" <div> element and the options are set for the dialog widget. The buttons option defines 2 buttons and their click actions. The first is the "Save" button (the text in quotations is used as the text for the button) that will do an AJAX post to our Save action method and send the serialized form data from the note form (targeted with the id attribute "NoteForm"). Upon completion it will close the dialog widget and call the LoadList to update the UX without a redirect. The "Cancel" button simply closes the dialog widget. The .live() method handles binding a function to the "click" event on all elements with the CSS class named EditLink . We use the .live() method because it will catch and bind our function to elements even as the DOM changes. Since we will be constantly changing the note list as we add and edit we want to ensure that the edit links get wired up with click events. The function for the click event on the edit links gets the noteid attribute and stores it in a local variable. Then it clears out the HTML in the dialog element (to ensure a fresh start), calls the .dialog() method and sets the "title" option (this sets the title attribute value), and then calls the .load() AJAX method to hit our Edit action method and inject the returned content into the "NoteDialog" <div> element. Once the .load() method is complete it opens the dialog widget. The click event binding for the add link is similar to the edit, only we don't need to get the id value and we load the Create action method. This binding is done via the .click() method because it will only be bound on the initial load of the page. The add button will always exist. Finally, we toss in some CSS in the Content/Site.css file to style our form and the add/edit links. . ButtonLink { color : Blue ; cursor : pointer ; } . ButtonLink : hover { text - decoration : underline ; } . Hidden { display : none ; } #NoteForm label { display:block; margin-bottom:6px; } #NoteForm label > span { font-weight:bold; } #NoteForm input[type=text] { width:350px; } #NoteForm textarea { width:350px; height:80px; } With all of our code in place we can do an F5 and see our list of notes: If we click on an edit link we will get the dialog widget with the correct note data loaded: And if we click on the add new note link we will get the dialog widget with the empty form: The end result of our solution tree for our sample:

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  • The Faces in the Crowdsourcing

    - by Applications User Experience
    By Jeff Sauro, Principal Usability Engineer, Oracle Imagine having access to a global workforce of hundreds of thousands of people who can perform tasks or provide feedback on a design quickly and almost immediately. Distributing simple tasks not easily done by computers to the masses is called "crowdsourcing" and until recently was an interesting concept, but due to practical constraints wasn't used often. Enter Amazon.com. For five years, Amazon has hosted a service called Mechanical Turk, which provides an easy interface to the crowds. The service has almost half a million registered, global users performing a quarter of a million human intelligence tasks (HITs). HITs are submitted by individuals and companies in the U.S. and pay from $.01 for simple tasks (such as determining if a picture is offensive) to several dollars (for tasks like transcribing audio). What do we know about the people who toil away in this digital crowd? Can we rely on the work done in this anonymous marketplace? A rendering of the actual Mechanical Turk (from Wikipedia) Knowing who is behind Amazon's Mechanical Turk is fitting, considering the history of the actual Mechanical Turk. In the late 1800's, a mechanical chess-playing machine awed crowds as it beat master chess players in what was thought to be a mechanical miracle. It turned out that the creator, Wolfgang von Kempelen, had a small person (also a chess master) hiding inside the machine operating the arms to provide the illusion of automation. The field of human computer interaction (HCI) is quite familiar with gathering user input and incorporating it into all stages of the design process. It makes sense then that Mechanical Turk was a popular discussion topic at the recent Computer Human Interaction usability conference sponsored by the Association for Computing Machinery in Atlanta. It is already being used as a source for input on Web sites (for example, Feedbackarmy.com) and behavioral research studies. Two papers shed some light on the faces in this crowd. One paper tells us about the shifting demographics from mostly stay-at-home moms to young men in India. The second paper discusses the reliability and quality of work from the workers. Just who exactly would spend time doing tasks for pennies? In "Who are the crowdworkers?" University of California researchers Ross, Silberman, Zaldivar and Tomlinson conducted a survey of Mechanical Turk worker demographics and compared it to a similar survey done two years before. The initial survey reported workers consisting largely of young, well-educated women living in the U.S. with annual household incomes above $40,000. The more recent survey reveals a shift in demographics largely driven by an influx of workers from India. Indian workers went from 5% to over 30% of the crowd, and this block is largely male (two-thirds) with a higher average education than U.S. workers, and 64% report an annual income of less than $10,000 (keeping in mind $1 has a lot more purchasing power in India). This shifting demographic certainly has implications as language and culture can play critical roles in the outcome of HITs. Of course, the demographic data came from paying Turkers $.10 to fill out a survey, so there is some question about both a self-selection bias (characteristics which cause Turks to take this survey may be unrepresentative of the larger population), not to mention whether we can really trust the data we get from the crowd. Crowds can perform tasks or provide feedback on a design quickly and almost immediately for usability testing. (Photo attributed to victoriapeckham Flikr While having immediate access to a global workforce is nice, one major problem with Mechanical Turk is the incentive structure. Individuals and companies that deploy HITs want quality responses for a low price. Workers, on the other hand, want to complete the task and get paid as quickly as possible, so that they can get on to the next task. Since many HITs on Mechanical Turk are surveys, how valid and reliable are these results? How do we know whether workers are just rushing through the multiple-choice responses haphazardly answering? In "Are your participants gaming the system?" researchers at Carnegie Mellon (Downs, Holbrook, Sheng and Cranor) set up an experiment to find out what percentage of their workers were just in it for the money. The authors set up a 30-minute HIT (one of the more lengthy ones for Mechanical Turk) and offered a very high $4 to those who qualified and $.20 to those who did not. As part of the HIT, workers were asked to read an email and respond to two questions that determined whether workers were likely rushing through the HIT and not answering conscientiously. One question was simple and took little effort, while the second question required a bit more work to find the answer. Workers were led to believe other factors than these two questions were the qualifying aspect of the HIT. Of the 2000 participants, roughly 1200 (or 61%) answered both questions correctly. Eighty-eight percent answered the easy question correctly, and 64% answered the difficult question correctly. In other words, about 12% of the crowd were gaming the system, not paying enough attention to the question or making careless errors. Up to about 40% won't put in more than a modest effort to get paid for a HIT. Young men and those that considered themselves in the financial industry tended to be the most likely to try to game the system. There wasn't a breakdown by country, but given the demographic information from the first article, we could infer that many of these young men come from India, which makes language and other cultural differences a factor. These articles raise questions about the role of crowdsourcing as a means for getting quick user input at low cost. While compensating users for their time is nothing new, the incentive structure and anonymity of Mechanical Turk raises some interesting questions. How complex of a task can we ask of the crowd, and how much should these workers be paid? Can we rely on the information we get from these professional users, and if so, how can we best incorporate it into designing more usable products? Traditional usability testing will still play a central role in enterprise software. Crowdsourcing doesn't replace testing; instead, it makes certain parts of gathering user feedback easier. One can turn to the crowd for simple tasks that don't require specialized skills and get a lot of data fast. As more studies are conducted on Mechanical Turk, I suspect we will see crowdsourcing playing an increasing role in human computer interaction and enterprise computing. References: Downs, J. S., Holbrook, M. B., Sheng, S., and Cranor, L. F. 2010. Are your participants gaming the system?: screening mechanical turk workers. In Proceedings of the 28th international Conference on Human Factors in Computing Systems (Atlanta, Georgia, USA, April 10 - 15, 2010). CHI '10. ACM, New York, NY, 2399-2402. Link: http://doi.acm.org/10.1145/1753326.1753688 Ross, J., Irani, L., Silberman, M. S., Zaldivar, A., and Tomlinson, B. 2010. Who are the crowdworkers?: shifting demographics in mechanical turk. In Proceedings of the 28th of the international Conference Extended Abstracts on Human Factors in Computing Systems (Atlanta, Georgia, USA, April 10 - 15, 2010). CHI EA '10. ACM, New York, NY, 2863-2872. Link: http://doi.acm.org/10.1145/1753846.1753873

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  • Defining Your Online Segmentation and Targeting Strategy

    - by Christie Flanagan
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} A lot of times, companies will put online segmentation and targeting on the back burner because they don’t know where to start. Often, I’ve heard web managers say that their segments aren’t well understood yet, so they can’t really deliver personalized online experiences that are meaningful. This lack of complete understanding means that they don't really bother to try. But, I don’t think you necessarily need to have an elaborate segmentation and targeting strategy already in place to start delivering a more relevant online customer experience. Sometimes it helps to think of how segmentation and targeting might solve some of the challenges your sites visitors are currently experiencing on your web presence, rather than doing nothing and waiting until a fully baked segmentation strategy lands in your inbox.  For example, perhaps you have a broad and varied service offering that makes it difficult for site visitors to easily find the solutions that are most relevant for them.  How can segmentation and targeting help solve this problem?  Or maybe it’s like the airline I described in Monday’s post where the special deals featured on the home page are only relevant to site visitors from a couple of cities.  Couldn’t segmentation and targeting help them to highlight offers on their home page that are relevant to a larger share of their site visitors? Your early segmentation and targeting efforts do not need to be complicated.  There are simple ways to start delivering a more relevant online customer experience, even if you’re dealing with anonymous site visitors.  These include targeting content to site visitors based on: Referral: Deliver targeted content to your site visitors that is based on where they came from or the search term they used to find your site Behavior:  Deliver content to your site visitors that is related or similar to content they’ve clicked on already Location:  Deliver content your site visitors that is most relevant for their geographic location (this would solve that pesky airline home page problem described above) So as you can see, there really are some very simple ways in which you can start improving your online customer experience using very basic segmentation and targeting methods.  One thing to keep in mind as you start to define you segmentation and targeting strategy is that there are many different types of attributes or combinations of attributes upon which you can base your segmentation and targeting strategy.  In addition to referral, behavior and location, other attributes that you should consider are: Profile Information:  What profile information do you know about this customer already?  Perhaps they provided some information on their interests and preferences when they first registered with your site. Time:  What time is it and how does that impact what my site visitors are looking for or trying to do? Demographics: What are my site visitors’ ages, incomes or ethnicities? Which attributes you select to include in your segmentation strategy will depend on your unique business needs and objectives.  Attributes such as behavior or referral may not be the most important targeting criteria depending on your situation. For example, if you’re a newspaper you might know that certain visitors are sports fans based on their profile information.  You can create a segment for sports fans and target sports related content to that segment of your readership online.  Or perhaps, a reader is browsing stories that are related to politics; you can use that visitor’s behavior to assign him or her to a segment for those interested in politics. From there you can recommend more stories to that visitor based on their interest in politics. For an airline, the visitor’s location may be a more important attribute. By detecting the visitor’s location, you can assign them to an appropriate segment and then target special flights and offers to them based on their likely departure airport. As you can see, there are many practical ways that you can start improving the experience your customers receive on your web presence using fairly basic segmentation and targeting techniques. If you want to learn more about segmentation and targeting using Oracle’s web experience management solution, check out this helpful video that demonstrates these powerful capabilities in Oracle WebCenter Sites. ***** On Demand Webcast Featuring Brian Solis of Altimeter Group Trends such as the mobile web, social media, gamification and real-time are changing customer behavior and expectations. In this new environment, many businesses will struggle. Some will fall by the wayside, while others learn to adapt and thrive. Watch this on demand webcast with Altimeter Group digital analyst and author, Brian Solis, and discover what your organization needs to know about how to compete in the new era of Digital Darwinism. View now.

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  • Code sample after Job offer?

    - by mdominick
    I was verbally offered a job and the manager insisted that I start the day after the following day from the interview; so two days after the interview. I left the interview unsure of the offer the manager called me later that day and I agreed to take the position. At this point, I was told that I would get an offer letter the following day and would start the day after that. Later that evening I was asked for a code sample. I have yet to receive the offer letter the business day is about to close. I've been mostly contracting and usually answer technical questions or show samples at the beginning of the process and find this situation somewhat odd. Is this a common practice? Should I call the manager before business closes?

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  • Sales & Operations Planning in the Cloud (Value Chain Planning) with JD Edwards

    - by Hartmut Wiese
    AVATA, a US based Oracle Partner with the EMEA Headquarter in Germany is offering a pre-integrated, cloud based integration with JD Edwards. It is a Sales & Operations Planning hub that enables companies to seamlessly plan across the entire organization via a dynamic, continuous and collaborative web-based Sales and Operations Planning process. There is a datasheet uploaded to the EMEA JD Edwards Partner Community workspace here which explains options and benefits and has contact details included as well. You need to be a member of this Community to access the workspace. Please register here.

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