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• Cloud Apps News @#OOW12

  - by Natalia Rachelson

  All eyes were on Oracle this past week and the news cycle was in full swing. What better time to make some key announcements that were guaranteed to create buzz ... and so we did. The name of the game was Cloud! Here are the key Cloud announcements for Apps, which included Fusion Tap that enables mobility across all Cloud Apps, HCM customer momentum in the Cloud, and our very first ERP Cloud Services customer. Oracle Unveils Oracle Fusion Tap for the iPadOracle Fusion Tap - Productivity Amplified Anywhere, Anytime "Both the enterprise and technology providers must recognize the need to innovate and adapt for the increasing mobility of the workforce - not just for sales teams, but across the organization," said Carter Lusher, Research Fellow and Chief Analyst of Enterprise Applications Ecosystem, Ovum. "A mobile application that quickly and powerfully allows employees to make connections, analyze data, and complete activities at any time and wherever they may be located drives new levels of business value and enhances efficiency. Frankly, mobile access is no longer a 'nice to have' but a 'must have.'"  "The mobile workforce is a business reality, and Oracle Fusion Tap is an example of how Oracle delivers mobile and cloud innovations that fundamentally improve productivity and how we work," said Chris Leone, Senior Vice President of Application Development, Oracle. "With Oracle Fusion Tap users will have an all-in-one, easily extensible app that puts mission-critical data and colleague connection at their fingertips." The entire release is available here http://www.oracle.com/us/corporate/press/1855392 Customers Live on Oracle Fusion Human Capital ManagementOracle HCM Cloud Service Helps Power HR's Contribution to the Business "More than 25 of the 100-plus customers who have selected Oracle Fusion Human Capital Management (HCM) are already live. Ardent Leisure, Peach Aviation, Toshiba Medical Systems and Zillow have deployed Oracle HCM Cloud Service and are using it to transform their HR operations. They join companies such as Principal Financial Group and Elizabeth Arden, who are already using Oracle HCM Cloud Service to help manage international growth and deliver pervasive, role-based, configurable solutions to their employees. With these recent go-lives, Oracle takes a leading position in successfully bringing live HCM customers in the cloud."  "As a technology company, Zillow looked to a partner who could scale with us. Zillow has gone live on Oracle HCM Cloud Service, which will give us the ability automate and streamline HR operations for our employees in the near future," said Sarah Bilton, Senior Director HR, Zillow. Read the entire release here http://www.oracle.com/us/corporate/press/1859573 Lending Club Selects Oracle ERP Cloud Service to Help Increase Insight and EfficienciesOracle ERP Cloud Service Provides an Open Architecture, Best-of-Breed Decision-Making, and Scalability in the Cloud "Lending Club, the leading platform for investing in and obtaining personal loans, has selected Oracle ERP Cloud Service to help improve decision-making and workflow, implement robust reporting, and take advantage of the inherent scalability and cost savings provided by the cloud. With more than 76,000 borrowers and 90,000 investors Lending Club utilizes technology and innovation to reduce the cost of traditional banking and offer borrowers better rates and investors better returns.  After an extensive search, Lending Club selected Oracle ERP Cloud Service due to the breadth and depth of capabilities and ongoing innovation of Oracle ERP Cloud Service, as well as Oracle's open architecture, industry leadership and commitment to partners." "Lending Club is an innovative, data-intensive, high-growth company and we needed a solution and partner that could match us," said Carrie Dolan, CFO, Lending Club. "We conducted a thorough review of our options, and Oracle ERP Cloud Service was the clear winner in terms of capabilities and business value as well as commitment to us as a customer." Read the entire release here http://www.oracle.com/us/corporate/press/1859020

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• How to ace Skype Interviews

  - by FelixWehmeyer

  Many companies these days opt to include a Skype interview in the recruitment process, as it comes close to a face-to-face interview without the time and costs involved for both the company and the candidate. In some cases during the recruitment process at Oracle you also might be asked to conduct a Skype interview. To help you get started with this, we researched some websites to give you several tips and tricks. What most of the bloggers say about this topic is collected in this article to help you prepare. It is all about Technology The bit that can make a Skype interview more complicated than a face-to-face or phone interview is the fact you are using additional technology. Always check the video and audio capabilities of your computer to make sure they work properly. Be prepared for connections to be limited during the interview. Using a webcam can also be confusing, if you do not have a lot of experience using it. Make sure you look at the camera and not the monitor to avoid the impression you are looking away. Practice If you do not feel comfortable using the camera, do a mock interview with a friend or family member before you have the actual interview. Be aware that facial impressions or reactions come across differently on a monitor, so make sure to practice how you  come across during the interview. Good lighting in the room also helps you make you look the best for the interviewer. You and your room Dress code, as in any face-to-face interview,is important to think about. Dress the same way as you would for face-to-face interviews and avoid patterns or informal clothing. Another tip,is to be aware of your surroundings. Make sure the room you use looks good on camera, making sure it is neat and tidy, also think about how the walls look behind you. Also make sure you do not get distracted during the interview by anyone or anything, as this will directly have an impact on your interview and your ability to focus and concentrate. What is in a name What goes for any account that you share during the recruitment process, either your email address or Skype name, is to make sure it comes across as professional. Try to avoid using nicknames or strange words in your accounts, stick to using a first name – last name or an abbreviation of the same. If you would like to read more about this topic, have a look at the links below which we used as inspiration for this blog article. 7 Deadly Skype Interview Sins is fun to read and to gives you some good advice to keep in mind. ·         http://www.inc.com/guides/201103/4-tips-for-conducting-a-job-interview-using-skype.html ·         http://blog.simplyhired.com/2012/05/5-tips-to-a-great-skype-interview.html ·         http://www.cnn.com/2011/LIVING/07/11/skype.interview.tips.cb/index.html http://www.ehow.com/how_5648281_prepare-skype-interview.html

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• You Probably Already Have a “Private Cloud”

  - by BuckWoody

  I’ve mentioned before that I’m not a fan of the word “Cloud”. It’s too marketing-oriented, gimmicky and non-specific. A better definition (in many cases) is “Distributed Computing”. That means that some or all of the computing functions are handled somewhere other than under your specific control. But there is a current use of the word “Cloud” that does not necessarily mean that the computing is done somewhere else. In fact, it’s a vector of Cloud Computing that can better be termed “Utility Computing”. This has to do with the provisioning of a computing resource. That means the setup, configuration, management, balancing and so on that is needed so that a user – which might actually be a developer – can do some computing work. To that person, the resource is just “there” and works like they expect, like the phone system or any other utility. The interesting thing is, you can do this yourself. In fact, you probably already have been, or are now. It’s got a cool new trendy term – “Private Cloud”, but the fact is, if you have your setup automated, the HA and DR handled, balancing and performance tuning done, and a process wrapped around it all, you can call yourself a “Cloud Provider”. A good example here is your E-Mail system. your users – pretty much your whole company – just logs into e-mail and expects it to work. To them, you are the “Cloud” provider. On your side, the more you automate and provision the system, the more you act like a Cloud Provider. Another example is a database server. In this case, the “end user” is usually the development team, or perhaps your SharePoint group and so on. The data professionals configure, monitor, tune and balance the system all the time. The more this is automated, the more you’re acting like a Cloud Provider. Lots of companies help you do this in your own data centers, from VMWare to IBM and many others. Microsoft's offering in this is based around System Center – they have a “cloud in a box” provisioning system that’s actually pretty slick. The most difficult part of operating a Private Cloud is probably the scale factor. In the case of Windows and SQL Azure, we handle this in multiple ways – and we're happy to share how we do it. It’s not magic, and the algorithms for balancing (like the one we started with called Paxos) are well known. The key is the knowledge, infrastructure and people. Sure, you can do this yourself, and in many cases such as top-secret or private systems, you probably should. But there are times where you should evaluate using Azure or other vendors, or even multiple vendors to spread your risk. All of this should be based on client need, not on what you know how to do already. So congrats on your new role as a “Cloud Provider”. If you have an E-mail system or a database platform, you can just put that right on your resume.

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• Are Chief Digital Officers the Result of CMO/CIO Refusal to Change?

  - by Mike Stiles

  Apparently CDO no longer just stands for “Collateralized Debt Obligations.”  It stands for Chief Digital Officer. And they’re the ones who are supposed to answer the bat signal CEO’s are throwing into the sky, swoop in and POW! drive the transition of the enterprise to integrated digital systems. So imagine being a CMO or a CIO at such an enterprise and realizing it’s been determined that you are not the answer that’s needed. In fact, IntelligentHQ author Ashley Friedlein points out the very rise of the CDO is an admission of C-Suite failure to become savvy enough, quickly enough in modern technology. Is that fair? Despite the repeated drumbeat that CMO’s and CIO’s must enter a new era of cooperation and collaboration to enact the social-enabled enterprise, the verdict seems to be that if it’s happening at all, it’s not happening fast enough. Therefore, someone else is needed with the authority to make things happen. So who is this relatively new beast? Gartner VP David Willis says, “The Chief Digital Officer plays in the place where the enterprise meets the customer, where the revenue is generated, and the mission accomplished.” In other words, where the rubber meets the road. They aren’t just another “C” heading up a unit. They’re the CEO’s personal SWAT team, able to call the shots necessary across all units to affect what has become job one…customer experience. And what are the CMO’s and CIO’s doing while this is going on? Playing corporate games. Accenture reports 38% of CMOs say IT deliberately keeps them out of the loop, with 35% saying marketing’s needs aren’t a very high priority. 31% of CIOs say marketers don’t understand tech and regularly go around them for solutions. Fun! Meanwhile the CEO feels the need to bring in a parental figure to pull it all together. Gartner thinks 25% of all orgs will have a CDO by 2015 as CMO’s and particularly CIO’s (Peter Hinssen points out many CDO’s are coming “from anywhere but IT”) let the opportunity to be the agent of change their company needs slip away. Perhaps most interestingly, these CDO’s seem to be entering the picture already on the fast track. One consultancy counted 7 instances of a CDO moving into the CEO role, which, as this Wired article points out, is pretty astounding since nobody ever heard of the job a few years ago. And vendors are quickly figuring out that this is the person they need to be talking to inside the brand. The position isn’t without its critics. Forrester’s Martin Gill says the reaction from executives at some traditional companies to someone being brought in to be in charge of digital might be to wash their own hands of responsibility for all things digital – a risky maneuver given the pervasiveness of digital in business. They might not even be called Chief Digital Officers. They might be the Chief Customer Officer, Chief Experience Officer, etc. You can call them Twinkletoes if you want to, but essentially anyone who has the mandate direct from the CEO to enact modern technology changes not currently being championed by the CMO or CIO can be regarded as “boss.” @mikestiles @oraclesocialPhoto: freedigitalphotos.net

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• ArchBeat Link-o-Rama for 2012-06-29

  - by Bob Rhubart

  Backward-compatible vs. forward-compatible: a tale of two clouds | William Vambenepe "There is the Cloud that provides value by requiring as few changes as possible. And there is the Cloud that provides value by raising the abstraction and operation level," says William Vambenepe. "The backward-compatible Cloud versus the forward-compatible Cloud." Vambenepe was a panelist on the recent ArchBeat podcast Public, Private, and Hybrid Clouds. Andrejus Baranovskis's Blog: ADF 11g PS5 Application with Customized BPM Worklist Task Flow (MDS Seeded Customization) Oracle ACE Director Andrejus Baranovskis investigates "how you can customize a standard BPM Task Flow through MDS Seeded customization." Oracle OpenWorld 2012 Music Festival If, after a day spent in sessions at Oracle Openworld, you want nothing more than to head back to your hotel for a quiet evening spent responding to email, please ignore the rest of this message. Because every night from Sept 30 to Oct 4 the streets of San Francisco will pulsate with music from a vast array of bands representing more musical styles than a single human brain an comprehend. It's the first ever Oracle Music Festival, baby, 7:00pm to 1:00am every night. Are those emails that important...? Resource Kit: Oracle Exadata - includes demos, videos, product datasheets, and technical white papers. This free resource kit includes several customer case study videos, two 3D product demos, several product datasheets, and three technical architecture white papers. Registration is required for the who don't already have a free Oracle.com membership account. Some execs contemplate making 'Bring Your Own Device' mandatory | ZDNet "Companies and agencies are recognizing that individual employees are doing a better job of handling and managing their devices than their harried and overworked IT departments – who need to focus on bigger priorities, such as analytics and cloud," says ZDNet SOA blogger Joe McKendrick. Podcast Show Notes: Public, Private, and Hybrid Clouds All three parts of this discussion are now available. Featuring a panel of leading Oracle cloud computing experts, including Dr. James Baty, Mark T. Nelson, Ajay Srivastava, and William Vambenepe, the discussion covers an overview of the various flavors of cloud computing, the importance of standards, Why cloud computing is a paradigm shift—and why it isn't, and advice on what architects need to know to take advantage of the cloud. And for those who prefer reading to listening, a complete transcript is also available. Amazon AMIs and Oracle VM templates (Cloud Migrations) Cloud migration expert Tom Laszewski shares an objective comparison of these two resources. IOUC : Blogs : Read the latest news on the global user group community - June 2012! The June 2012 edition of "Are You a Member Yet?"—the quarterly newsletter about Oracle user group communities around the world. Webcast: Introducing Identity Management 11g R2 - July 19 Date: Thursday, July 19, 2012 Time: 10am PT / 1pm ET Please join Oracle and customer executives for the launch of Oracle Identity Management 11g R2, the breakthrough technology that dramatically expands the reach of identity management to cloud and mobile environments. Thought for the Day "The most important single aspect of software development is to be clear about what you are trying to build." — Bjarne Stroustrup Source: SoftwareQuotes.com

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• History of Mobile Technology

  - by David Dorf

  Over the last ten years, mobile phones have gone through several incremental technology leaps that have added capabilities that impact the retail industry.  I've listed the six major ones below, along with their long-lasting impact. 1. Location In the US, the FCC required mobile phones to implement E911 (emergency calls) by 2006, requiring the caller to be located to within 300 meters.  Back in 2000, GPS was opened up for civilian use, and by 2004 Qualcomm had figured out how to use GPS in mobile phones.  So mobile operators moved from cell tower triangulation to GPS, principally for E911.  But then lots of other uses became apparent, especially navigation.  The earliest mobile apps from retailers made it easy to find nearby stores, and companies are looking at ways to use WiFi triangulation inside stores. 2. Computer Vision In 1997 Philippe Kahn shared a photo of his newborn using a mobile phone thus launching the popularity of instant visual communications.  Over the years the quality of the cameras got better, reaching the point where barcodes could be read around 2008.  That's when Occipital came on the scene with their Red Laser application, which was eventually acquired by eBay.  This opened up the ability for consumers to easily price compare inside stores.  Other interesting apps included Tesco's Wine Finder and Amazon's Price Checker, both allowing products to be identified by picture. 3. Augmented Reality Once the mobile phone had GPS, a video camera, and compass functionality it was suddenly possible to overlay digital information on the screen in real-time.  Yelp, which was using GPS to find nearby merchants, created a backdoor called Monocle on the iPhone that showed nearby merchants overlayed on the video camera view.  Today AR apps are mostly used by retailers for marketing, like Moosejaw's app that undresses models in their catalog. 4. Geo-Fencing So if we're able to track the location of a mobile phone, why not use that context to offer timely information?  My first experience with geo-fencing came courtesy of North Face, the outdoor enthusiast store. When a mobile phone enters a predetermined area, like near a store, a text message is sent to phone with an offer or useful information.  Of course retailers can geo-fence their competitors as well and find out which customers are aren't so loyal. 5. Digital Wallet Mobile payments leverage different technologies such as NFC, QRCodes, bluetooth, and SMS to facilitate communication between the consumers's phone and the retailer's point-of-sale. The key here is the potential to consolidate loyalty cards, coupons, and bank cards into the mobile phone and enable faster checkout.  Nobody does this better than Starbucks today, but McDonald's and Duncan Donuts aren't far behind.  Google, Isis, Paypal, Square, and MCX are all vying for leadership in this area.  If NFC does finally take off, it will be leveraged by retailers in more places than just the POS. 6. Voice Response Mobile Phones have had the ability to interpret simple voice commands for a while, but Google and Amazon were the first to use voice to allow searches for products.  Allowing searches by text, barcode, and voice makes it easy to comparison shop in the aisles.  Walmart even uses voice to build shopping lists, and if the Siri API is even opened we could see lots more innovation in this area.

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• Five Key Trends in Enterprise 2.0 for 2011

  - by kellsey.ruppel(at)oracle.com

  We recently sat down with Andy MacMillan, an industry veteran and vice president of product management for Enterprise 2.0 at Oracle, to get his take on the year ahead in Enterprise 2.0 (E2.0). He offered us his five predictions about the ways he believes E2.0 technologies will transform business in 2011. 1. Forward-thinking organizations will achieve an unprecedented level of organizational awareness. Enterprise 2.0 and Web 2.0 technologies have already transformed the ways customers, employees, partners, and suppliers communicate and stay informed. But this year we are anticipating that organizations will go to the next step and integrate social activities with business applications to deliver rich contextual "activity streams." Activity streams are a new way for enterprise users to get relevant information as quickly as it happens, by navigating to that information in context directly from their portal. We don't mean syndicating social activities limited to a single application. Instead, we believe back-office systems will be combined with social media tools to drive how users make informed business decisions in brand new ways. For example, an account manager might log into the company portal and automatically receive notification that colleagues are closing business around a certain product in his market segment. With a single click, he can reach out instantly to these colleagues via social media and learn from their successes to drive new business opportunities in his own area. 2. Online customer engagement will become a high priority for CMOs. A growing number of chief marketing officers (CMOs) have created a new direct report called "head of online"--a senior marketing executive responsible for all engagements with customers and prospects via the Web, mobile, and social media. This new field has been dubbed "Web experience management" or "online customer engagement" by firms and analyst organizations. It is likely to rapidly increase demand for a host of new business objectives and metrics from Web content management solutions. As companies interface with customers more and more over the Web, Web experience management solutions will help deliver more targeted interactions to ensure increased customer loyalty while meeting sales and business objectives. 3. Real composite applications will be widely adopted. We expect organizations to move from the concept of a single "uber-portal" that encompasses all the necessary features to a more modular, component-based concept for composite applications. This approach is now possible as IT and power users are empowered to assemble new, purpose-built composite applications quickly from existing components. 4. Records management will drive ECM consolidation. We continue to see a significant shift in the approach to records management. Several years ago initiatives were focused on overlaying records management across a set of electronic repositories and physical storage locations. We believe federated records management will continue, but we also expect to see records management driving conversations around single-platform content management consolidation. 5. Organizations will demand ECM at extreme scale. We have already seen a trend within IT organizations to provide a common, highly scalable infrastructure to consolidate and support content and information needs. But as data sizes grow exponentially, ECM at an extreme scale is likely to spread at unprecedented speeds this year. This makes sense as regulations and transparency requirements rise. The model in which ECM and lightweight CMS systems provide basic content services such as check-in, update, delete, and search has converged around a set of industry best practices and has even been coded into new industry standards such as content management interoperability services. As these services converge and the demand for them accelerates, organizations are beginning to rationalize investments into a single, highly scalable infrastructure. Is your organization ready for Enterprise 2.0 in 2011? Learn more.

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• Social Search: Looking for Love

  - by Mike Stiles

  For marketers and enterprise executives who have placed a higher priority on and allocated bigger budgets to search over social, it might be time to notice yet another shift that’s well underway. Social is search. Search marketing was always more of an internal slam-dunk than other digital initiatives. Even a C-suite that understood little about the new technology world knew it’s a good thing when people are able to find you. Google was the new Yellow Pages. Only with Google, you could get your listing first without naming yourself “AAAA Plumbing.” There were wizards out there who could give your business prominence in front of people who were specifically looking for what you offered. Other search giants like Bing also came along to offer such ideal matchmaking possibilities. But what if the consumer isn’t using a search engine to find what they’re looking for? And what if the search engines started altering their algorithms so that search placement manipulation was more difficult? Both of those things have started to happen. Experian Hitwise’s numbers show that visits to the major search engines in the UK dropped 100 million through August. Search engines are far from dead, or even challenged. But more and more, the public is discovering the sites and brands they need through advice they get via social, not search. You’ll find the worlds of social and search increasingly co-mingling as well. Search behemoths Google and Bing are including Facebook and Google+ into their engines. Meanwhile, Facebook and Twitter have done some integration of global web search into their platforms. So what makes social such a worthwhile search entity for brands? First and foremost, the consumer has demonstrated a behavior of acting on recommendations from social connections. A cry in the wilderness like, “Anybody know any good catering companies?” will usually yield a link (and an endorsement) from a friend such as “Yeah, check out Just-Cheese-Balls Catering.” There’s no such human-driven force/influence behind the big search engines. Facebook’s Mark Zuckerberg and others call it “Friend Mining.” It is, in essence, searching for answers from friends’ experiences as opposed to faceless code. And Facebook has all of those friends’ experiences already stored as data. eMarketer says search in an $18 billion business, and investors are really into it. So no shock Facebook’s ready to leverage their social graph into relevant search. What do you do about all this as a brand? For one thing, it’s going to lead to some interesting paid marketing opportunities around the corner, including Sponsored Stories bought against certain queries, inserting deals into search results, capitalizing on social search results on mobile, etc. Apart from that, it might be time to stop mentally separating social and search in your strategic planning and budgeting. Courting your fans on social will cumulatively add up to more valuable, personally endorsed recommendations for your company when a consumer conducts a search on social. Fail to foster those relationships, fail to engage, fail to provide knock-em-dead customer service, fail to wow them with your actual products and services…and you’ll wind up with the visibility you deserve in social search results.

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• Let Me Show You Something: Instagram, Vine and Snapchat for Brands

  - by Mike Stiles

  While brands are well aware of how much more impactful images are than text-only posts on social channels, today you’re additionally being presented with platform after additional platform for hosting, doctoring and sharing photos and videos.  Can you play in every sandbox? And if you do, can you be brilliant on all of them? As has usually been the case, so far brands are sticking their toes into new platforms while not actually committing to them, or strategizing for them, or resourcing them. TrackMaven found of the 123 F500 companies using Instagram, only 22% of them are active on it. Likewise, research from Simply Measured found brands are indeed jumping in, with the number establishing a presence on Instagram up 55% over the past year. Users want them there…brand engagement has exploded 350%, and over 1/3 of the top brands have at least 10,000 followers. BUT…the top 10 brands are generating 33% of all posts, reaping 83% of all engagement. Things are also growing on Twitter’s Vine, the 6-second looping video app that hit 40 million users in August. The 7th Chamber says 5 tweets a second contain a Vine link. Other studies say branded Vines are 4 times more likely to be shared and seen than rank-and-file branded videos. Why? Users know that even if a video is pure junk, they won’t get robbed of too much of their valuable time. Vine is always upgrading so you can make sure your videos are worth viewers’ time. You can now edit videos, and save & work on several projects concurrently. What you can’t do is upload a finely crafted video into Vine, but you can do that with Instagram. The key to success? Same as with all other content; make it of value. Deliver a laugh or a lesson or both. How-to, behind the scenes peeks, contests, demos, all make sense in the short video format. Or follow Nash Grier’s example, which is to just have fun with and connect to your viewers, earning their trust that your next Vine will be as good as the last. Nash is only 15, has over 1.4 million followers, and adds about 100,000 a week. He broke out when one of his videos was re-Vined by some other kid with 300,000 followers. Make good stuff, get it in front of influencers, and your brand Vines could break out as well. Then there’s Snapchat, the “this photo will self destruct” platform. How can that be of use to brands besides offering coupons that really expire? The jury is out. But with an audience of over 100 million and a valuation of $800 million, media-with-a-time-limit is compelling. Now there’s “Snapchat Stories” that can last 24 hours and be shared to the public at large. You might be able to capitalize on how much more focus gets put on content when there’s a time limit on its availability. The underlying truth to all of this is, these are all tools. Very cool, feature rich tools, but tools. You can give the exact same art kit to 5 different people and you’d get back 5 very different works, ranging from worthless garbage to masterpiece. Brands are being called upon to be still and moving image artists. That’s what your customers are used to seeing, from a variety of sources. Commit to communicating with them accordingly. @mikestiles Photo: stock.xchng

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• Where Twitter Stands Heading Into 2013

  - by Mike Stiles

  As Twitter continued throughout 2012 to be a stage on which global politics and culture played itself out, the company itself underwent some adjustments that give us a good indication of what users and brands can expect from the platform in 2013. The power of the network did anything but fade. Celebrities continued to use it to connect one-on-one. Even the Pope signed on this year. It continued to fuel revolutions. It played an exponentially large factor in this US Presidential election. And around the world, the freedom to speak was challenged as users were fired, sued, sometimes even jailed for their tweets. Expect more of the same in 2013, as Twitter has entrenched itself, for individuals, causes and brands, as the fastest, easiest, most efficient way to message the masses so some measure of impact can come from it. It’s changed everything, and it’s not finished. These fun facts reveal the position of strength with which Twitter enters 2013: It now generates a billion tweets every 2.5 days It has 500 million+ users The average Twitter user has tweeted 307 times 32% of everyone using the Internet uses Twitter It’s expected to bring in $540 million in ad revenue by 2014 11 new accounts are created every second High-level Executive Summary: people love it, people use it, and they’re going to keep loving and using it. Whether or not outside developers love it is a different matter. 2012 marked a shift from welcoming the third party support that played at least some role in Twitter being so warmly embraced, to discouraging anything that replicates what Twitter can do itself…or plans to do itself. It’s not the open playground it once was. Now Twitter must spend 2013 proving it can innovate in-house and keep us just as entranced. Likewise, Twitter is distancing itself from Facebook. Images from the #1 platform’s Instagram don’t work on Twitter anymore, and Twitter’s rolling out their own photo filter product. Where the two have lived in a “plenty of room for everybody” symbiosis up to now, 2013 could see the giants ramping up a full-on rivalry. Twitter is exhibiting a deliberate strategy. Updates have centered on more visually appealing search results, and making finding and sharing content easier. Deals have been cut with some media entities so their content stands out. CEO Dick Costolo has said tweets aren’t the attraction, they’re what leads you to content. Twitter aims to be a key distributor of media and info. Add the addition of former News Corp. President Peter Chernin to the board, and their hashtag landing page experience for events, and their media behemoth ambitions get pretty clear. There are challenges ahead and Costolo has also laid those out; entry into China, figuring out how to have Twitter deliver both comprehensive and relevant, targeted experiences, and the visualization of big data. What does this mean for corporations? They can expect a more media-rich evolution and growing emphases on imagery. They can expect more opportunities to create great media content and leverage Twitter for its distribution. And they can expect new ways to surface in searches. Are brands diving in? 56% of customer tweets to companies get completely and totally ignored. Ugh. A study Twitter recently conducted with Compete shows people who see tweets from retailers are more likely to buy a product. And, the more retailer tweets they see, the more likely they are to purchase on the retail site. As more of those tweets point to engaging media content from the brand, the results should get even better. Twitter appears ready for 2013. Enterprise brands have some work to do. @mikestilesPhoto Stuart Miles, freedigitalphotos.net

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• The Best Data Integration for Exadata Comes from Oracle

  - by maria costanzo

  Oracle Data Integrator and Oracle GoldenGate offer unique and optimized data integration solutions for Oracle Exadata. For example, customers that choose to feed their data warehouse or reporting database with near real-time throughout the day, can do so without decreasing  performance or availability of source and target systems. And if you ask why real-time, the short answer is: in today’s fast-paced, always-on world, business decisions need to use more relevant, timely data to be able to act fast and seize opportunities. A longer response to "why real-time" question can be found in a related blog post. If we look at the solution architecture, as shown on the diagram below,  Oracle Data Integrator and Oracle GoldenGate are both uniquely designed to take full advantage of the power of the database and to eliminate unnecessary middle-tier components. Oracle Data Integrator (ODI) is the best bulk data loading solution for Exadata. ODI is the only ETL platform that can leverage the full power of Exadata, integrate directly on the Exadata machine without any additional hardware, and by far provides the simplest setup and fastest overall performance on an Exadata system. We regularly see customers achieving a 5-10 times boost when they move their ETL to ODI on Exadata. For  some companies the performance gain is even much higher. For example a large insurance company did a proof of concept comparing ODI vs a traditional ETL tool (one of the market leaders) on Exadata. The same process that was taking 5hrs and 11 minutes to complete using the competing ETL product took 7 minutes and 20 seconds with ODI. Oracle Data Integrator was 42 times faster than the conventional ETL when running on Exadata.This shows that Oracle's own data integration offering helps you to gain the most out of your Exadata investment with a truly optimized solution. GoldenGate is the best solution for streaming data from heterogeneous sources into Exadata in real time. Oracle GoldenGate can also be used together with Data Integrator for hybrid use cases that also demand non-invasive capture, high-speed real time replication. Oracle GoldenGate enables real-time data feeds from heterogeneous sources non-invasively, and delivers to the staging area on the target Exadata system. ODI runs directly on Exadata to use the database engine power to perform in-database transformations. Enterprise Data Quality is integrated with Oracle Data integrator and enables ODI to load trusted data into the data warehouse tables. Only Oracle can offer all these technical benefits wrapped into a single intelligence data warehouse solution that runs on Exadata. Compared to traditional ETL with add-on CDC this solution offers: §  Non-invasive data capture from heterogeneous sources and avoids any performance impact on source §  No mid-tier; set based transformations use database power §  Mini-batches throughout the day –or- bulk processing nightly which means maximum availability for the DW §  Integrated solution with Enterprise Data Quality enables leveraging trusted data in the data warehouse In addition to Starwood Hotels and Resorts, Morrison Supermarkets, United Kingdom’s fourth-largest food retailer, has seen the power of this solution for their new BI platform and shared their story with us. Morrisons needed to analyze data across a large number of manufacturing, warehousing, retail, and financial applications with the goal to achieve single view into operations for improved customer service. The retailer deployed Oracle GoldenGate and Oracle Data Integrator to bring new data into Oracle Exadata in near real-time and replicate the data into reporting structures within the data warehouse—extending visibility into operations. Using Oracle's data integration offering for Exadata, Morrisons produced financial reports in seconds, rather than minutes, and improved staff productivity and agility. You can read more about Morrison’s success story here and hear from Starwood here. From an Irem Radzik article.

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• OPN Specialized Latest News (15th November)

  - by swalker

  HELPING YOU TO SPECIALIZE WebCenter Implementation Specialist Exam Preparation Webcasts: WebCenter Content And WebCenter Portal Oracle Partner Network would like to invite you to Refresh Courses for WebCenter Content and WebCenter Portal, to help partners to prepare for the WebCenter Implementation Specialist EXAMS. This is a 3 hours intensive refresher partner-only training session, providing attendees with an overview of WebCenter Content and WebCenter Portal functions and related topics. After the refresher part you will be able to take the relevant Implementation Specialist EXAM depending on your personal focus. NOTE: This is only suitable for experienced WebCenter Content or WebCenter Portal practitioners Who should attend? Partner Consultants who want to become an Oracle WebCenter Content or a WebCenter Portal Certified Implementation Specialist or both, that will help them to differentiate themselves in front of customers and support their Companies to become Specialized. Webcast Details: Click here to read more... Specialized Partners Only! New Service to Promote Your Events The Partner Event Publisher has just been made available to all specialized partners in EMEA.  Partners now have the opportunity to publish their events to the Oracle.com/events site and spread the word on their upcoming live in-person and/or live webcast events. Click here to read more information and watch a short video demo. VADs Get Specialized Effective November 1, 2011 , VADs, with a valid Value Added Distributor Agreement will no longer be required to meet customer reference requirements outlined in the business criteria section in order to become specialized. VADs must continue meet all other business and competency criteria set forth in the applicable Knowledge Zone prior to specialization approval. New Certification Pillar Axiom 600 Storage System Your opportunity to take the Pillar Axiom 600 Storage System Essentials (1Z0-581) Exam is vailable now in beta. Pass the exam so you can become a Pillar Axiom 600 Storage Systems Implementation Specialist! Free vouchers are available for Oracle Partners! If you would like to receive a free Beta exam voucher, please send your request to [email protected] and include your name, business email address, company, and the Exam name Pillar Axiom 600 Storage System Essentials Beta exam. New Certification Available: Oracle Utilities Customer Care and Billing Oracle Utilities Customer Care and Billing 2 Essentials (1Z0-562) is a solution designed to help you meet market windows and regulatory deadlines while enjoying a low total cost of ownership and a high return on investment. Take the exam now to become an  Oracle Utilities Customer Care and Billing 2 Essentials Implementation Specialists. MEASURING YOUR SUCCESS We had 1674 Specialized Partners covering 5364 Specializations. Please note that due to OPN contract renewals at any given point in time there are valid Specialized Partners and Specializations which are temporarily not captured in the total statistics. An incremental 1961 individuals were accredited as Implementation Specialists giving an EMEA cumulative total of 9598 Implementation Specialists 26 ISVs obtained one or more Ready's, for a total of 53 Ready's Don't forget! You can submit your own press releases to Oracle! Every time you achieve specialization we'd like to support you getting the message out! Press guidelines and a submission link can be found on the OPN Portal here.

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• Blink-Data vs Instinct?

  - by Samantha.Y. Ma

  In his landmark bestseller Blink, well-known author and journalist Malcolm Gladwell explores how human beings everyday make seemingly instantaneous choices --in the blink of an eye--and how we “think without thinking.”  These situations actually aren’t as simple as they seem, he postulates; and throughout the book, Gladwell seeks answers to questions such as: 1.    What makes some people good at thinking on their feet and making quick spontaneous decisions?2.    Why do some people follow their instincts and win, while others consistently seem to stumble into error?3.    Why are some of the best decisions often those that are difficult to explain to others?In Blink, Gladwell introduces us to the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Ultimately, Blink reveals that great decision makers aren't those who spend the most time deliberating or analyzing information, but those who focus on key factors among an overwhelming number of variables-- i.e., those who have perfected the art of "thin-slicing.” In Data vs. Instinct: Perfecting Global Sales Performance, a new report sponsored by Oracle, the Economist Intelligence Unit (EIU) explores the roles data and instinct play in decision-making by sales managers and discusses how sales executives can increase sales performance through more effective  territory planning and incentive/compensation strategies.If you are a sales executive, ask yourself this:  “Do you rely on knowledge (data) when you plan out your sales strategy?  If you rely on data, how do you ensure that your data sources are reliable, up-to-date, and complete?  With the emergence of social media and the proliferation of both structured and unstructured data, how do you know that you are applying your information/data correctly and in-context?  Three key findings in the report are:•    Six out of ten executives say they rely more on data than instinct to drive decisions. •    Nearly one half (48 percent) of incentive compensation plans do not achieve the desired results. •    Senior sales executives rely more on current and historical data than on forecast data. Strikingly similar to what Gladwell concludes in Blink, the report’s authors succinctly sum up their findings: "The best outcome is a combination of timely information, insightful predictions, and support data."Applying this insight is crucial to creating a sound sales plan that drives alignment and results.  In the area of sales performance management, “territory programs and incentive compensation continue to present particularly complex challenges in an increasingly globalized market," say the report’s authors. "It behooves companies to get a better handle on translating that data into actionable and effective plans." To help solve this challenge, CRM Oracle Fusion integrates forecasting, quotas, compensation, and territories into a single system.   For example, Oracle Fusion CRM provides a natural integration between territories, which define the sales targets (e.g., collection of accounts) for the sales force, and quotas, which quantify the sales targets. In fact, territory hierarchy is a core analytic dimension to slice and dice sales results, using sales analytics and alerts to help you identify where problems are occurring. This makes territoriesStart tapping into both data and instinct effectively today with Oracle Fusion CRM.   Here is a short video to provide you with a snapshot of how it can help you optimize your sales performance.  

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• Gaming on Cloud

  - by technomad

  Sometimes I wonder the pundits of cloud computing are way to consumed with the enterprise applications. With all the CAPEX / OPEX, ROI-talk taking the center stage, an opportunity to affect masses directly is getting overlooked. I am a self proclaimed die hard gamer. I come from the generation of gamers who started their journey in DOS games like Wolfenstein 3D and Allan Border Cricket (the latter is still a favorite pastime). In the late 90s, a revolution called accelerated graphics started in DirectX and OpenGL. Games got more advanced. Likes of Quake III and Unreal Tournament became the crown jewels of the industry. But with all these advancements, there started a race. A race of GFX giants ATI and NVIDIA to beat each other for better frame and image quality. Revisions to the graphics chipsets became frequent. Games became eye candies but at the cost of more GPU power / memory. Every eagerly awaited title started demanding more muscle power in graphics and PC hardware. Latest games and all the liquid smooth frame rates became the territory of the once with deep pockets who could spend lavishly on latest hardware. Enthusiasts like yours truly, who couldn’t afford this route, started exploring over-clocking, optimized hardware cooling... etc. to pursue the passion. Ever rising cost of hardware requirements lead to rampant piracy of PC games. Gamers were willing to spend on the latest titles, but the ones with tight budget prefer hardware upgrades against a legal copy of the game. It was also fueled by emergence of the P2P file sharing networks. Then came the era of Xbox and PS3s. It solved the major issue of hardware standardization and provided an alternative to ever increasing hardware costs. I have always admired these consoles, but being born and brought up in a keyboard/mouse environment, I still find it difficult to play first person shooters with a gamepad. I leave the topic of PC v/s Consol gaming for another day, but the bottom line is… PC gamers deserve an equally democratized solution. This is where I think Cloud Computing can come to rescue. It can minimize hardware requirements. Virtually end the software piracy and rationalize costs for gamers. Subscription based models like pay-as-you-play. In game rewards, like extended subscription credits for exceptional gamers (oh yes, I have beaten Xaero on nightmare in Quake III, time and again!) Easy deployment for patches and fixes. Better game AI. The list goes on and on… Fortunately, companies like OnLive are thinking in the same direction. Their gaming service is all set to launch on 17th June 2010 in E3 2010 expo in L.A. I wish them all the luck. I hope they will start a trend which will bring the smiles back on the face of budget gamers with the help of cloud computing.

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• OPN Exchange General Sessions –Fowler, Kurian & More!

  - by Kristin Rose

  Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} With so much excitement about to take place at OPN Exchange @ OpenWorld, it’s hard to decide what to attend, where to go, who to meet and what to eat! Let us help you decide by first asking a question… How often do you get to choose between seven key Oracle Executives as they address the five biggest topics facing the industry today? After the Partner Keynote with Judson Althoff, join us for the OPN Exchange General Sessions: DATE: Sunday September 30th TIME: 3:30-4:30 pm LOCATION: Moscone South, Esplanade Level John Fowler & Tom LaRocca (Technology for Partners: Room 306): Learn how to grow your top and bottom line by selling Oracle on Oracle. Chris Leone (Applications for Partners: Room 303): Catch the partner-only value prop, selling secrets and competitive compares to win with the Fusions Applications product family. Angelo Pruscino & Sohan DeMel (Engineered Systems for Partners: Room 301): Get the secrets to selling and implementing Oracle’s transformational Engineered Systems products. You won’t want to miss the Oracle Database Appliance Unplugged demonstration! Sonny Singh (Industry Solutions: Room 302): Develop profitable practices answering the challenges faced by companies operating in discrete industries and the opportunity represented by Machine2Machine Java. Thomas Kurian (Cloud for Partnesr: Room 304): Today it is all about the Cloud. Oracle offers both traditional cloud infrastructure solutions, as well cloud platform and software services. Attend this session to learn more about Oracle’s Platform, Application, and Social cloud services. Put on your thinking caps because these speakers are ready to blow your mind with five tracks of exclusive content catered to you, our partners. Boom! The OPN Communication Team Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";}

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• The Three-Legged Milk Stool - Why Oracle Fusion Incentive Compensation makes the difference!

  - by Richard Lefebvre

  During the London Olympics, we were exposed to dozens of athletes who worked with sports psychologists to maximize their performance. Executives often hire business psychologists to coach their teams to excellence. In the same vein, Fusion Incentive Compensation can be used to get people to change their sales behavior so we can make our numbers. But what about using incentive compensation solutions in a non-sales scenario to drive change? Recently, I was working an opportunity where a company was having a low user adoption rate for Salesforce.com, which was causing problems for them. I suggested they use Fusion Incentive Comp to change the reps' behavior. We tossed around the idea of tracking user adoption by creating a variable bonus for reps based on how well they forecasted revenues in the new system. Another thought was to reward the reps for how often they logged into the system or for the percentage of leads that became opportunities and turned into revenue. A new twist on a great product. Fusion CRM's Sweet Spot I'm excited about the sales performance management (SPM) tools in Fusion CRM. This trio of Incentive Compensation, Territory Management, and Quota Management sets us apart from the competition because Oracle is the only vendor that provides all three of these capabilities on a single tech stack, in a single application, and with a single look and feel. The niche vendors offer standalone territory or incentive compensation solutions, but then the customer has to custom build the other tools and can end up with a Frankenstein-type environment. On average, companies overpay sales commissions by three to eight percent. You calculate that number for a company the size of Oracle for one quarter and it makes a pretty air-tight financial case for using SPM tools to figure accurate commissions. Plus when sales reps get the right compensation, they can be out selling rather than spending precious time figuring out what they didn't get paid or looking for another job. And one more thing ... Oracle knows incentive comp. We have been a Gartner Market Scope leader in this space for the last five years. Our solution gets high marks because of its scalability and because of its interoperability with other technologies. And now that we're leading with Fusion, our incentive compensation offering includes the innovations that the Fusion team built, plus enhancements from the E-Business Suite Incentive Comp team. It's a case of making a good thing even better. (See product video.) The "Wedge" Apps In a number of accounts that I'm working on, there is a non-Oracle CRM system of record. That gives me the perfect opportunity to introduce the benefits of our SPM tools and to get the customer using Fusion. Then the door is wide open for the company to uptake more of Fusion CRM, especially since all the integrations they need are out of the box. I really believe that implementing this wedge of SPM tools is the ticket to taking market share away from other vendors. It allows us to insert ourselves in an environment where no other CRM solution in the market has the extending capabilities of Fusion. Not Just Your Usual Suspects Usually the stakeholders that I talk to for Territory Management are tightly aligned with the sales management team. When I sell the quota planning tool, I'm talking to finance people on the ERP side of the house who are measuring quotas and forecasting revenue. And then Incentive Comp is of most interest to the sales operations people, and generally these people roll up to either HR or the payroll department. I think of our Fusion SPM tools as a three-legged stool straddling an organization's Sales, Finance, and HR departments. So when you're prospecting for opportunities -- yes, people with a CRM perspective will be very interested -- but don't limit yourselves to that constituency. You might find stakeholders in accounting, revenue planning, or HR compensation teams. You just might discover, as I did at United Airlines, that the HR organization is spearheading the CRM project because incentive compensation is what they need ... and they're the ones with the budget. Jason Loh Global Solutions Manager, Fusion CRM Sales Planning Oracle Corporation

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• Passed: Exam 70-480: Programming in HTML5 with JavaScript and CSS3

  First off: Mission accomplished successfully. And it was fun! Using the resources listed in my previous article about Learning Content, I'd like to thank Microsoft Technical Evangelists Jeremy Foster and Michael Palermo for their excellent jump start videos on Channel 9, and the various authors at Pluralsight. Local Prometric testing centre Back in November I chose a local testing centre which was the easiest to access from my office despite the horrible traffic you might experience here on the island. Actually, it was not the closest one. But due to their website, their awards as Microsoft Learning Center, and my general curiosity about the premises, I gave FRCI my priority. Boy, how should I regret this decision this morning... The official Prometric exam guide asks any attendee to show up at least 30 minutes prior to the scheduled time of the test. Well, this should have been the easier part but unfortunately due to heavier traffic than usual I arrived only 20 minutes before time. Not too bad but more to come. The building called 'le Hub' is nicely renovated and provides the right environment for an IT group of companies like FRCI. I think they have currently 5 independent IT departments over there. Even the handling at the reception was straight forward, welcoming and at my ease. But then... first shock: "We don't have any exam registration for today." - Hm, that's nice... Here's my mail confirmation from Prometric. First attack successfully handled and the lady went off again to check their records. Next shock: A couple of minutes later, another guy tries to explain me that "the staff of the testing centre is already on vacation and the centre is officially closed." - Are you kidding me? Here's the official confirmation by Prometric, and I don't find it funny that I take a day off today only to hear this kind of blubbering nonsense. I thought that I'll be on the safe side choosing a company with a good reputation here on the island. Another 40 (!) minutes later, they finally come back to the waiting area with a pre-filled form about the test appointment. And finally, after an hour of waiting, discussing, restarting the testing PC, and lots of talk, I am allowed to sit down and take the exam. Exam details Well, you know the rules. Signing an NDA doesn't allow me to provide you any details about the questions or topics that have been covered. Please check out the official exam description, and you're on the right way. Sorry, guys... ;-) The result "Congratulations! You have passed this Microsoft Certification exam." - In general, I have to admit that the parts on HTML5 and CSS3 were the easiest after all, and that I have to get myself a little bit more familiar with certain Javascript features like class definitions, inheritance and data security. Anyway, exam passed - who cares about the details? Next goal Of course, the journey to Microsoft Certifications continues and my next goal is to pass exams 70-481 - Essentials of Developing Windows Store Apps using HTML5 and JavaScript and 70-482 - Advanced Windows Store App Development using HTML5 and JavaScript. This would allow me to achieve the certification of MCSD: Windows Store Apps using HTML5. I guess, during 2013 I'll be busy with various learning and teaching lessons.

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• Head in the Clouds

  - by Tony Davis

  We're just past the second anniversary of the launch of Windows Azure. A couple of years' experience with Azure in the industry has provided some obvious success stories, but has deflated some of the initial marketing hyperbole. As a general principle, Azure seems to work well in providing a Service-Oriented Architecture for services in enterprises that suffer wide fluctuations in demand. Instead of being obliged to provide hardware sufficient for the occasional peaks in demand, one can hire capacity only when it is needed, and the cost of hosting an application is no longer a capital cost. It enables companies to avoid having to scale out hardware for peak periods only to see it underused for the rest of the time. A customer-facing application such as a concert ticketing system, which suffers high demand in short, predictable bursts of activity, is a great example of an application that would work well in Azure. However, moving existing applications to Azure isn't something to be done on impulse. Unless your application is .NET-based, and consists of 'stateless' components that communicate via queues, you are probably in for a lot of redevelopment work. It makes most sense for IT departments who are already deep in this .NET mindset, and who also want 'grown-up' methods of staging, testing, and deployment. Azure fits well with this culture and offers, as a bonus, good Visual Studio integration. The most-commonly stated barrier to porting these applications to Azure is the problem of reconciling the use of the cloud with legislation for data privacy and security. Putting databases in the cloud is a sticky issue for many and impossible for some due to compliance and security issues, the need for direct control over data, and so on. In the face of feedback from the early adopters of Azure, Microsoft has broadened the architectural choices to cater for a wide range of requirements. As well as SQL Azure Database (SAD) and Azure storage, the unstructured 'BLOB and Entity-Attribute-Value' NoSQL storage alternative (which equates more closely with folders and files than a database), Windows Azure offers a wide range of storage options including use of services such as oData: developers who are programming for Windows Azure can simply choose the one most appropriate for their needs. Secondly, and crucially, the Windows Azure architecture allows you the freedom to produce hybrid applications, where only those parts that need cloud-based hosting are deployed to Azure, whereas those parts that must unavoidably be hosted in a corporate datacenter can stay there. By using a hybrid architecture, it will seldom, if ever, be necessary to move an entire application to the cloud, along with personal and financial data. For example that we could port to Azure only put those parts of our ticketing application that capture and process tickets orders. Once an order is captured, the financial side can be processed in our own data center. In short, Windows Azure seems to be a very effective way of providing services that are subject to wide but predictable fluctuations in demand. Have you come to the same conclusions, or do you think I've got it wrong? If you've had experience with Azure, would you recommend it? It would be great to hear from you. Cheers, Tony.

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• Paper-free Customer Engagement

  - by Michael Snow

  v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} 12.00 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif"; mso-ascii- mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi- mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Appropriate repost from our friends at the AIIM blog: Digital Landfill -- John Mancini, supporting our mission of enabling customer engagement through better technology choices.  ---------- My wife didn't even give me a card for #wpfd - and they say husbands are bad at remembering anniversaries Well, today is the third World Paper Free Day.  I just got off the Tweet Jam, and there was a host of ideas for getting rid of -- or at least reducing -- paper. When we first started talking about "paper-free" most of the reasons raised to pursue this direction were "green" reasons.  I'm glad to see that the thinking has moved on to questions about how getting rid of paper and digitizing processes helps improve customer engagement.  And the bottom line.  And process responsiveness.  Not that the "green" reasons have gone away, but it's nice to see a maturation in the BUSINESS reasons to get rid of paper. Our World Paper Free Handbook (do not, do not, do not print it!) looks at how less paper in the workplace delivers significant benefits. Key findings show eliminating paper from processes can improve the responsiveness of customer service by 300 percent. Removing paper from business processes and moving content to PCs and tablets has the added advantage of helping companies adopt mobile-enable processes and eliminate elapsed time, lost forms, poor data and re-keying. To effectively mobile-enable processes and reduce reliance on paper, data should be captured as close to the point of origination as possible, which makes information easily available to whomever needs it, wherever they are, in the shortest time possible. This handbook summarizes the value of automating manual, paper-based processes. It then goes a step beyond to provide actionable steps that will set you on the path to productivity, profitability, and, yes, less paper.  Get your copy today and send the link around to your peers and colleagues.  Here's the link; please share it! http://www.aiim.org/Research-and-Publications/Research/AIIM-White-Papers/WPFD-Revolution-Handbook And don't miss out on the real world discussions about increasing engagement with WebCenter in new webinars being offered over the next couple of weeks:  October 30, 2012:  ResCare Solves Content Lifecycle Challenges with Oracle WebCenter November 1, 2012: WebCenter Content for Applications: Streamline Processes with Oracle WebCenter Content Management for Human Resources Applications Available On-Demand:  Using Oracle WebCenter to Content-Enable Your Business Applications

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• Meet Matthijs, Dutch Inside Sales Representative for Oracle Direct

  - by Maria Sandu

  Today we would like to share some information around the Dutch Core Technology team in Malaga. Matthijs is one of the team members who decided to relocate from the Netherlands to Malaga to join Oracle Direct two years ago. Matthijs: “For the past two years I have been working as an Oracle Direct Core Technology Inside Sales representative for Named Accounts in the Netherlands, based in Malaga, Spain. In my case, working for the Dutch OD Core Technology team means that I am responsible for the Account Management of Larger companies in the Travel & Transportation and the Manufacturing, Retail & Distribution sector. I work together with the Oracle Field Account Managers and our Field Sales Management in the Netherlands where I am often the main point of contact for customers. This means that I deal with their requests and I manage their various issues, provide solutions and suggestions based on the Oracle Core Technology portfolio. I work on interesting projects with end-customers, making financial proposals and building business cases. It is a very interesting sales environment and for the last two years I improved my skills substantially. This month I will finish my Inside Sales career in Malaga to move to a position within Field Sales in the Netherlands. Oracle Direct has proven to be a great stepping stone for my career. Boost your personal development One of the reasons for joining Oracle was to boost my personal & career development. You can choose from various different trainings to follow all over Europe which enable you to reach both your personal and professional goals. Furthermore, you can decide your own career path and plan the steps necessary to achieve your goal. Many people aim to grow into Field Sales in their native countries, Business Development or Sales Management, but there are many possibilities once you decide to join Oracle. Overall, working at Oracle means working for an international company and one of the worldwide leaders in Enterprise Hardware & Software. Here you get all the tools necessary to develop yourself personally & professionally. Another great advantage of working for Oracle Direct is working from our office in Malaga, Southern Spain where we have over 400 employees from many countries across EMEA. It is a truly international environment! Working and living in Spain gives you an excellent opportunity to learn Spanish and of course enjoy the Spanish lifestyle, cuisine, beaches and much, much more!” Interview day Utrecht If you are inspired by the story of Matthijs and would like to explore the opportunity to join the Technology Sales team for the Dutch market in Malaga, let us know! We will organise an Interview day in the Oracle office in Utrecht on the 18th and 19th of September. We currently have multiple openings in the Core Technology team that focus on selling our Database portfolio in the Dutch market. We are looking for native Dutch speakers with a Bachelors degree, 2-5 years sales experience (ideally in IT) who are willing to relocate to Malaga for at least 2 years! For more information please contact [email protected] or [email protected].

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• The Social Enterprise: Gangnam Style

  - by Mike Stiles

  Are only small and medium businesses able to put social strategies in place, generate consistent, compelling content for customers, and be nimble enough to listen and respond to the social communities they build? Or are enterprise organizations eagerly and effectively adopting social as well? It depends on whom inside the organization you ask. A study from Attensity looked at who “gets” social inside enterprise organizations. The results were unsurprising. Mostly, Generation X and Y employees who came of age with social as part of their lives and as a key communications vehicle understand it. Imagine being a 25-year-old at a company that bans employees from accessing Facebook at work. You may as well tell them they can’t use phones and must do all calculations on an abacus. To them, such policy is absent of real-world logic and signals to them the organization is destined to be the victim of an up-and-comer. After that, it’s senior management that gets social. You don’t get to be in senior management without reading a few things and paying attention. Most senior managers are well aware of the impact social has had and will have, though they may be unsure of what to do about it. The better ones will utilize those on the inside who do inherently know how to communicate and build virtual relationships using social. The very best will get the past out of the way for these social innovators, so the new communications can be enacted minus counterproductive dictums, double-clutching, meeting-creep, and all the other fading internal practices that water down content and impede change. Organizationally, the Attensity study found 81% of enterprise companies believe failing to embrace social will result in their being left behind. Yet our old friend fear still has many captive in its clutches. 79% feel overwhelmed by the volume of social data available, something a social technology partner with goal-oriented analytics expertise could go a long way toward alleviating. Then there’s the fear of social having a negative impact. This comes from a lack of belief in the product, the customer service, or both. The public uses social not to go out and slay brands. They’re using it to be honest. If the fear is that honesty will reflect badly on the brand, the brand has much bigger, broader problems than what happens on Facebook. Sadly, most enterprise organizations still see social as a megaphone, a one-way channel with which to hit people with ads. They either don’t understand social relationships, or don’t want any. The truly unenlightened manager will always say, “We help them by selling them our stuff.” “Brand affinity” is a term, it’s just not one assigned much value in enterprise organizations. Which brings us to Psy, the Korean performer whose Internet video phenom “Gangnam Style,” as of this writing, has been viewed 438,550,238 times on YouTube. It’s bigger than anything a brand will probably ever publish. Most brands would never have seen the point of making or publishing it. But a funny thing happened on the way to Internet success. The video literally doubled the stock price of Psy’s father’s software firm. NH Investment and Securities said, "The positive sentiment has attracted investors just because of the fact the company is owned by Psy's father and uncle.” The company wasn’t mentioned or seen in the video in any way, yet reaped tangible rewards just for being tangentially associated with it. Imagine your brand being visibly and directly responsible for such a smash and tell me it’s worthless. When enterprise organizations embrace the value of igniting passions, making people happier, solving their problems, informing them, helping them have fun, etc., then they will have fully embraced social, and will reap the brand affinity rewards of heightened awareness, brand loyalty and yes, sales.

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• Oracle ZS3 Contest for Partners: Share an unforgettable experience at the Teatro Alla Scala in Milan

  - by Claudia Caramelli-Oracle

  12.00 Dear valued Partner, We are pleased to launch a partner contest exclusive to our partners dedicated to promoting and selling Oracle Systems! You are essential to the success of Oracle and we want to recognize your contribution and effort in driving Oracle Storage to the market. To show our appreciation we are delighted to announce a contest, giving the winners the opportunity to attend a roundtable chaired by Senior Oracle Executives and spend an unforgettable evening at the magnificent Teatro Alla Scala in Milan, followed by a stay at the Grand Hotel et de Milan, courtesy of Oracle. Recognition will be given to 12 partner companies (10 VARs & 2 VADs) who will be recognized for their ZFS storage booking achievement in the broad market between June 1st and July 18th 2014. Criteria of Eligibility A minimum deal value of $30k is required for qualification Partners who are wholly or partially owned by a public sector organization are not eligible for participation  Winners The winning VARs will be: The highest ZS3 or ZBA bookings achievers by COB on July 18th, 2014 in each Oracle EMEA region (1) The highest Oracle on Oracle (2) ZS3 or ZBA bookings achievers by COB on July 18th, 2014 in each Oracle EMEA region The winning VADs (3) will be: The highest ZS3 or ZBA bookings achiever by COB on July 18th 2014 in EMEA The highest Oracle on Oracle (2) ZS3 or ZBA bookings achiever by COB on July 18th 2014 in EMEA  The Prize Winners will be invited to participate to a roundtable chaired by Oracle on Monday September 8th 2014 in Milan and to be guests of Oracle in the evening of September 8th, 2014 at the Teatro Alla Scala. The evening will comprise of a private tour of the Scala museum, cocktail reception at the elegant museum rooms and attending the performance by the renowned Soprano, Maria Agresta. Our guests will then retire for the evening to the Grand Hotel et de Milan, courtesy of Oracle. Oracle shall be the final arbiter in selecting the winners and all winners will be notified via their Oracle account manager.Full details about the contest, expenses covered by Oracle and timetable of events can be found on the Oracle EMEA Hardware (Servers & Storage) Partner Community workspace (FY15 Q1 ZFS Partner Contest). Remember: access to the community workspace requires membership. If you are not a member please register here. Good Luck!! For more information, please contact Sasan Moaveni. (1) Two VAR winners for each EMEA region – Eastern Europe & CIS, Middle East & Africa, South Europe, North Europe, UK/Ireland & Israel - as per the criteria outlined above (2) Oracle on Oracle, in this instance, means ZS3 or ZBA storage attached to DB or DB options, Engineered Systems or Sparc servers sold to the same customer by the same partner within the contest timelines.(3) Two VAD winners, one for each of the criteria outlined above, will be selected from across EMEA. Normal 0 14 false false false IT X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi; mso-fareast-language:EN-US;}

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• With a little effort you can &ldquo;SEMI&rdquo;-protect your C# assemblies with obfuscation.

  - by mbcrump

  This method will not protect your assemblies from a experienced hacker. Everyday we see new keygens, cracks, serials being released that contain ways around copy protection from small companies. This is a simple process that will make a lot of hackers quit because so many others use nothing. If you were a thief would you pick the house that has security signs and an alarm or one that has nothing? To so begin: Obfuscation is the concealment of meaning in communication, making it confusing and harder to interpret. Lets begin by looking at the cartoon below:     You are probably familiar with the term and probably ignored this like most programmers ignore user security. Today, I’m going to show you reflection and a way to obfuscate it. Please understand that I am aware of ways around this, but I believe some security is better than no security.  In this sample program below, the code appears exactly as it does in Visual Studio. When the program runs, you get either a true or false in a console window. Sample Program. using System; using System.Diagnostics; using System.Linq;   namespace ObfuscateMe {     class Program     {                static void Main(string[] args)         {               Console.WriteLine(IsProcessOpen("notepad")); //Returns a True or False depending if you have notepad running.             Console.ReadLine();         }             public static bool IsProcessOpen(string name)         {             return Process.GetProcesses().Any(clsProcess => clsProcess.ProcessName.Contains(name));         }     } }   Pretend, that this is a commercial application. The hacker will only have the executable and maybe a few config files, etc. After reviewing the executable, he can determine if it was produced in .NET by examing the file in ILDASM or Redgate’s Reflector. We are going to examine the file using RedGate’s Reflector. Upon launch, we simply drag/drop the exe over to the application. We have the following for the Main method:   and for the IsProcessOpen method:     Without any other knowledge as to how this works, the hacker could export the exe and get vs project build or copy this code in and our application would run. Using Reflector output. using System; using System.Diagnostics; using System.Linq;   namespace ObfuscateMe {     class Program     {                static void Main(string[] args)         {               Console.WriteLine(IsProcessOpen("notepad"));             Console.ReadLine();         }             public static bool IsProcessOpen(string name)         {             return Process.GetProcesses().Any<Process>(delegate(Process clsProcess)             {                 return clsProcess.ProcessName.Contains(name);             });         }       } } The code is not identical, but returns the same value. At this point, with a little bit of effort you could prevent the hacker from reverse engineering your code so quickly by using Eazfuscator.NET. Eazfuscator.NET is just one of many programs built for this. Visual Studio ships with a community version of Dotfoscutor. So download and load Eazfuscator.NET and drag/drop your exectuable/project into the window. It will work for a few minutes depending if you have a quad-core or not. After it finishes, open the executable in RedGate Reflector and you will get the following: Main After Obfuscation IsProcessOpen Method after obfuscation: As you can see with the jumbled characters, it is not as easy as the first example. I am aware of methods around this, but it takes more effort and unless the hacker is up for the challenge, they will just pick another program. This is also helpful if you are a consultant and make clients pay a yearly license fee. This would prevent the average software developer from jumping into your security routine after you have left. I hope this article helped someone. If you have any feedback, please leave it in the comments below.

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• Extreme Makeover, Phone Edition: Comcasts xfinity

  Mobile Makeover For many companies the first foray into Windows Phone 7 (WP7) may be in porting their existing mobile apps. It is tempting to simply transfer existing functionality, avoiding the additional design costs. Readdressing business needs and taking advantage of the WP7 platform can reduce cost and is essential to a successful re-launch. To better understand the advantage of new development lets examine a conceptual upgrade of Comcasts existing mobile app. Before Comcast has a great mobile app that provides several key features. The ability to browse the lineup using a guide, a client for Comcast email accounts, On Demand gallery, and much more. We will leverage these and build on them using some of the incredible WP7 features.   After With the proliferation of DVRs (Digital Video Recorders) and a variety of media devices (TV, PC, Mobile) content providers are challenged to find creative ways to build their brands. Every client touch point must provide both value added services as well as opportunities for marketing and up-sale; WP7 makes it easy to focus on those opportunities. The new app is an excellent vehicle for presenting Comcasts newly rebranded TV, Voice, and Internet services. These services now fly under the banner of xfinity and have been expanded to provide the best experience for Comcast customers. The Windows Phone 7 app will increase the surface area of this service revolution.   The home menu is simplified and highlights Comcasts Triple Play: Voice, TV, and Internet. The inbox has been replaced with a messages view, and message management is handled by a WP7 hub. The hub presents emails, tweets, and IMs from Comcast and other viewers the user follows on Twitter.  The popular view orders shows based on the users viewing history and current cable package. The first show Glee is both popular and participating in a conceptual co-marketing effort, so it receives prime positioning. The second spot goes to a hit show on a premium channel, in this example HBOs The Pacific, encouraging viewers to upgrade for this premium content. The remaining spots are ordered based on viewing history and popularity. Tapping the play button moves the user to the theatre where they can watch previews or full episodes streaming from Fancast. Tapping an extra presents the user with show details as well as interactive content that may be included as part of co-marketing efforts. Co-Marketing with Dynamic Content The success of Comcasts services are tied to the success of the networks and shows it purveys, making co-marketing efforts essential. In this concept FOX is co-marketing its popular show Glee. A customized panorama is updated with the latest gleeks tweets, streaming HD episodes, and extras featuring photos and video of the cast. If WP7 apps can be dynamically extended with web hosted .xap files, including sandboxed partner experiences would enable interactive features such as the Gleek Peek, in which a viewer can select a character from a panorama to view the actors profile. This dynamic inline experience has a tailored appeal to aspiring creatives and is technically possible with Windows Phone 7.   Summary The conceptual Comcast mobile app for Windows Phone 7 highlights just a few of the incredible experiences and business opportunities that can be unlocked with this latest mobile solution. It is critical that organizations recognize and take full advantage of these new capabilities. Simply porting existing mobile applications does not leverage these powerful tools; re-examining existing applications and upgrading them to Windows Phone 7 will prove essential to the continued growth and success of your brand.Did you know that DotNetSlackers also publishes .net articles written by top known .net Authors? We already have over 80 articles in several categories including Silverlight. Take a look: here.

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• Faster Trip to Innovation with Simplified Data Integration: Sabre Holdings Case Study

  - by Tanu Sood

  Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Author: Irem Radzik, Director of Product Marketing, Data Integration, Oracle In today’s fast-paced, competitive environment, IT teams are under pressure to deliver technology solutions for many critical business initiatives as fast as possible. When the focus is on speed, it can be easy to continue to use old style, point-to-point custom scripts that grow organically to the point where they are unmanageable and too costly to maintain. As data volumes, data sources, and end users grow, uncoordinated data integration efforts create significant inefficiencies for both IT and business users. In addition to losing IT productivity due to maintaining spaghetti architecture, data integrity becomes a concern as well. Errors caused by inconsistent, data and manual data entry can prove very costly for companies and disrupt business activities. Many industry leaders recognize now that data should be moved in an automated and reliable manner across all platforms to have one version of the truth. By simplifying their data integration architecture and standardizing on a centralized approach, IT teams now accelerate time to market. Especially, using a centralized, shared-service approach brings agility, increases IT productivity, and frees up resources for innovation. One such industry leader that simplified its data integration architecture is Sabre Holdings. Sabre Holdings provides distribution and technology solutions for the travel industry, and is a winner of Oracle Excellence Awards for Fusion Middleware in 2011 in the data integration category. I had the pleasure to host Sabre Holdings on a public webcast and discuss their data integration best practices for data warehousing. In this webcast Sabre’s Amjad Saeed, presented how the company reduced complexity by consolidating systems and standardizing development on Oracle Data Integrator and Oracle GoldenGate for its global data warehouse development team. With Oracle’s complete real-time data integration solution, Sabre also streamlined support and maintenance operations, achieved real-time view in the execution of the integration processes, and can manage the data warehouse and business intelligence solution performance on demand. By reducing complexity and leveraging timely market insights, the company was able to decrease time to market by 40%. You can now listen to the webcast on demand: Sabre Holdings Case Study: Accelerating Innovation using Oracle Data Integration I invite you to hear directly from Sabre how to use advanced data integration capabilities to enable accelerated innovation. To learn more about Oracle’s data integration offering you can download our free resources.

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