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  • Networking Programs Suitable For Symbolic Testing

    - by Milen
    Symbolic execution has been successfully used to test programs and automatically generate test cases. I've been working on my master's thesis that allows the testing of arbitrary networked programs (i.e., those communicating via sockets). Now that we have a working symbolic execution engine that has support for sockets, we're looking for real-world pieces of software to test. Our engine has an important restriction (at the moment): it cannot execute multi-threaded programs. So, we're looking for programs that satisfy the criteria outlined below: Written in C Communicates via sockets (TCP / UDP are supported) Does not rely on the filesystem to get the "job" done Runs on Linux Does not use multi-threading Source is available (so that we can compile them to LLVM bytecode) Most programs that would fall under the criteria would probably be implementations of distributed protocols solving a particular problem (e.g., consensus). Any suggestions are greatly appreciated.

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  • Resources for game networking in Java

    - by pudelhund
    I am currently working on a Java multiplayer game. The game itself (single player) already works perfectly fine and so does the chat. The only thing that is really missing is the multiplayer part. Sadly I am absolutely clueless on where to start with that. I roughly know that I will have to work with packages, and I also know many things about streaming etc (chat is already working). Oh and it should - according to this article - be a UDP server. My problem is that I can't find any resources on how to do this. A tutorial (book or website) would be perfect, alternatively a good example of an open source client/server (in Java of course) would be fine as well. If you feel like doing something helpful I'd also really appreciate someone "privately" teaching me via email or some chat program :) Thank you!

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  • XNA: Networking gone totally out of sync

    - by MesserChups
    I'm creating a multiplayer interface for a game in 2D some of my friends made, and I'm stuck with a huge latency or sync problem. I started by adapting my game to the msdn xna network tutorial and right now when I join a SystemLink network session (1 host on PC and 1 client on Xbox) I can move two players, everything is ok, but few minutes later the two machines start being totally out of synchronization. When I move one player it takes 10 or 20 seconds (increasing with TIME) to take effect on the second machine. I've tried to : Create a thread which calls NetworkSession.Update() continuously as suggested on this forum, didn't worked. Call the Send() method one frame on 10, and the receive() method at each frame, didn't worked either. I've cleaned my code, flushed all buffers at each call and switched the host and client but the problem still remain... I hope you have a solution because I'm running out of ideas... Thanks SendPackets() code : protected override void SendPackets() { if ((NetworkSessionState)m_networkSession.SessionState == NetworkSessionState.Playing) //Only while playing { //Write in the packet manager m_packetWriter.Write(m_packetManager.PacketToSend.ToArray(), 0, (int)m_packetManager.PacketToSend.Position); m_packetManager.ResetPacket(); //flush //Sends the packets to all remote gamers foreach (NetworkGamer l_netGamer in m_networkSession.RemoteGamers) { if (m_packetWriter.Length != 0) { FirstLocalNetGamer.SendData(m_packetWriter, SendDataOptions.None, l_netGamer); } } m_packetWriter.Flush();//m m_packetWriter.Seek(0, 0); } } ReceivePackets() code : public override void ReceivePackets() { base.ReceivePackets(); if ((NetworkSessionState)m_networkSession.SessionState == NetworkSessionState.Playing) //Only while playing { if (m_networkSession.LocalGamers.Count > 0) //Verify that there's at least one local gamer { foreach (LocalNetworkGamer l_localGamer in m_networkSession.LocalGamers) { //every LocalNetworkGamer must read to flush their stream // Keep reading while packets are available. NetworkGamer l_oldSender = null; while (l_localGamer.IsDataAvailable) { // Read a single packet, even if we are the host, we must read to clear the queue NetworkGamer l_newSender; l_localGamer.ReceiveData(m_packetReader, out l_newSender); if (l_newSender != l_oldSender) { if ((!l_newSender.IsLocal) && (l_localGamer == FirstLocalNetGamer)) { //Parsing PacketReader to MemoryStream m_packetManager.Receive(new MemoryStream(m_packetReader.ReadBytes(m_packetReader.Length))); } } l_oldSender = l_newSender; m_packetReader.BaseStream.Flush(); m_packetReader.BaseStream.Seek(0, SeekOrigin.Begin); } } m_packetManager.ParsePackets(); } } }

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  • Networking Client Server Packet logic (How they communicate)

    - by Trixmix
    I want to know what is the logic behind server client communication through packets for a real time game. for example the server sends x packets then the client receives x packets and processes them.. Basically what is the process to keep the client and server in sync and able to receive and send packets. more in depth example of what I want to know: client step 1 wait for a packet step 2 read x packets step 3 process x packets step 4 send x packets and so on... I need to know the very basic outline of the communication. Big questions are: 1) do I send and read packets all at one time? i.e for loop though the incoming packets array list and read them all or one every server loop or what... 2) what order should I do things i.e first receive then read then process then send etc.. 3) what I asked above a step by step of what the server / client should do.. Thanks!

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  • Social Shopping

    - by David Dorf
    I've written about various breeds of social shopping in the past, so I decided to give some thought into a categorization with examples. Below I've listed the different types of social shopping I've observed and some companies that support them. Comments and Ratings -- Commenting on products has been around almost as long as e-commerce. Two popular players in this space are BazaarVoice and PowerReviews. Most shoppers prefer relying on peer reviews rather than retailer descriptions, so the influence over sales is very strong. f-commerce -- A new term that was sure to rear its ugly head when retailers started allowing shopping on Facebook, And its all Elastic Path and Alvenda's fault! Co-shopping -- Retailers like Wet Seal are enabling multiple people to shop together online. This is particularly applicable to fashion, where the real-time exchange of opinions is important. I actually tried this with a co-worker and its pretty cool. Bragging -- Blippy is Twitter for shoppers, allowing purchases to be "tweeted" so you can keep up with your friends. I get alerted when friends download music or apps from iTunes because chances are I'll be interested as well. This covert influence is one-up'ed by Snatter, a service that gives people discounts for tweeting or posting promotions from retailers. This is the petri dish of viral marketing. Advice -- Combine the bragging of Blippy and the opinions from BazaarVoice and you'd get ShopSocially, a social network dedicated to spreading product knowledge amongst informed shoppers. I'm sure if I gave it more thought, a few more types would come to mind, but I've got to get back to work. Now is not the time to be blogging at Oracle!

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  • Social IT guy barrier [closed]

    - by sergiol
    Possible Duplicate: How do you deal with people who ask you to fix their computer? Hello. Almost every person that deserves the title of being a programmer as faced the problem of persons that do not even remember the mere existence of those professionals, unless they have serious problems in their computer or some other IT related problem. May be my post will be considered off-topic, but I think it is a very important question. As Joel Spolsky says, IT guys are not Asperger geeks, and they need social life like everybody. But the people that is always asking for favors from us, can ruin deeply our social and personal life. I could experience this by myself. This fact as generated articles like http://www.lifereboot.com/2007/10-reasons-it-doesnt-pay-to-be-the-computer-guy/ and http://ecraazul.wordpress.com/2009/01/29/o-gajo-da-informatica-de-a-a-z/ (I received this one in my mailbox. It is in Portuguese, but I believe it is translated from English). Basically the idea is to criticize people that is always asking us favors. It is even more annoying if you are person very specialized in some subject and a person asks you a completely out-of-that-context question. For example, you are a VBA programmer and somebody says you to that his/her Mobile Internet Pen stopped to work five days ago and needs your help to put it working again. When you go to a doctor to fix your legs, you don't go to an ophthalmologist. You go to an orthopedist. And you pay. I don't how it works in other countries, but in Portugal being a doctor is so an overvalued job, that they earn very much money and almost nobody asks them free favors. So, my question is: what kind of social barrier (or whatever else) do you use to protect yourself from that situation?

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  • Using Virtualbox Bridge Networking fails connection from Guest OS to Oracle XE running on Host

    - by Licheng
    I am trying to make a JDBC connection from a VirtualBox Ubuntu Guest OS to an Oracle XE database running o Host. However, the connection is refused. Here are the details of my environment: VirtualBox: 4.1.4 Host OS: Windows 7 Guest OS: Ubuntu server 11.4 Networking mode: Bridged network Oracle XE database running on Host Issue: WebLogic server runs on the Ubuntu virtualbox. It attempts to connect to an Oracle XE database running on the Host OS (windows 7) with listening port 1521. On the Guest OS (Ubuntu), I am able to ping the Host computer from the Guest OS. However, when I configured a JDBC data source on the WebLogic server on the Guest OS to connect to the Oracle XE, connection took a long time, and eventually I received an "IO Exception: The Network Adapter could not establish the connection". When I tried "telnet host-ip 1521", no connection was established. With Bridge networking, I can make bi-directional connections between the host and the guest OS (e.g. connection through ssh and ftp). Is there anything I missed in the setup of Bridge networking and the guest/host OS? Note that I was able to make the same connection within a normal networking environment (i.e. not using virtual box). I am not sure whether Bridge networking is a good option for the work described above. Should I use host-only networking mode? If so, any specific configurations I need to perform? I read through the Virtual box document on setting up the host-only network, however, it lacks of details. I followed the procedures described in the manual, and couldn't even connect to the host. Could some experts here enlighten me on this issue? Much appreciated. Licheng

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  • So You Want to Be a Social Media Director

    - by Mike Stiles
    Do you want to be a Social Media Director? Some say the title is already losing its relevance; that social should be a basic skill that is required and used no matter what your position is inside the enterprise. I suppose that’s visionary, and a fun thing for thought leaders to say. But in the vast majority of business organizations, we’re so far away from that reality that the thought of not having someone driving social’s implementation and guiding its proper usage conjures up images of anarchy. That said, social media has become so broad, so catch-all, and so extended across business functions, that today’s Social Media Director, depending on the size of their staff, must make jacks-of-all-trades look like one-trick-ponies. Just as the purview of the CMO has grown all-encompassing, the disciplines required of their heads of social are stacking up. Master of Content Every social pipeline you build must stay filled, with quantity and quality. Content takes time, and the job never stops. Never. And no, it’s not true that anybody can write. Master of Customer Experience You must have a passion for hearing from customers and making them really happy. Master of PR You must know how to communicate and leverage the trust you’ve built when crises strike. Couldn’t hurt to be a Master of Politics. Master of Social Technology So many social management tools on the market. You have to know what social tech ecosystem makes sense and avoid piecemeal point solutions. Master of Business Development Social for selling and prospecting is hot, and you have to know how to use social to do it. Master of Analytics Nothing else matters if you can’t prove social is helping the brand. That’s right, creative content guy has to also be a math and stats geek. Good luck with that. Master of Paid Media You’ve got to learn the language, learn the tactics, learn the vendors and learn how to measure results. Master of Education Guess who gets to teach everyone who has no clue how to use social for business. Master of Personal Likability You’ll be leading the voice, tone, image and personality of the brand. If you don’t instinctively know how to be liked by actual people, the brand will be starting from a deficit. How deep must you go in this parade of masteries? Again, that depends on your employer’s maturity level in social. Serious players recognize these as distinct disciplines requiring true experts for maximum effect. Less serious players will need you to execute personally in many of these areas. Do the best you can, and try to grow quickly at each. If you’re the sole person executing all social…well…you’re in the game of managing expectations and trying to socially educate your employer. The good news is, you should be making a certifiable killing. If you’re alone and your salary is modest, time to understand how many brands out there crave what you’ve mastered. Not to push back against thought leaders, but the need for brand social leadership has not gone away…not even a little bit. @mikestiles @oraclesocialPhoto: Stefan Wagner, freeimages.com

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  • Brazil is Hot for Social Media

    - by Mike Stiles
    Today’s guest blog is from Oracle SVP Product Development Reggie Bradford, fresh off a visit to Sao Paulo, Brazil where he spoke at the Dachis Social Business Summit and spent some time getting a personal taste for the astonishing growth of social in Brazil, both in terms of usage and engagement. I knew it was big, but I now have an all-new appreciation for why the Wall Street Journal branded Brazil the “social media capital of the universe.” Brazil has the world’s 5th largest economy, an expanding middle class, an active younger demo market, a connected & outgoing culture, and an ongoing embrace of the social media platforms. According to comScore's 2012 Brazil Digital Future in Focus report, 97% are using social media, and that’s not even taking mobile-only users into account. There were 65 million Facebook users in 2012, spending an average 535 minutes there, up 208%. It’s one of Twitter’s fastest growing markets and the 2nd biggest market for YouTube. Instagram usage has grown over 300% since last year. That by itself is exciting, but look at the opportunity for social marketing brands. 74% of Brazilian social users follow brands on Facebook, and 59% have praised a company on either Twitter or Facebook. A 2011 Oh! Panel study found 81% of social networkers there used social to research new products and 75% went there looking for discounts. B2C eCommerce sales in Brazil is projected to hit $26.9 billion by 2015. I bet I’m not the only one who sees great things ahead, and I was fortunate enough give a keynote ABRADI, an association of leading digital agencies in Brazil with 53 execs from 35 agencies attending. I was also afforded the opportunity to give my impressions of what’s going on in Brazil to Jornal Propoganda & Marketing, one of the most popular publications in Latin America for marketers. I conveyed that especially in an environment like Brazil, where social users are so willing to connect and engage brands, marketers need to back away from the heavy-handed, one-way messaging of old school advertising and move toward genuine relationships and trust-building. To aide in this, organizational and operation changes must be embraced inside the enterprise. We've talked often about the new, tighter partnership forming between the CIO and CMO. If this partnership is not encouraged, fostered and resourced, the increasing amount of time consumers spend on mobile and digital, and the efficiencies and integrations offered by cloud-based software cannot be exploited. These are the kinds of changes that can yield social data that, when combined with enterprise data, helps you come to know your social audiences intimately and predict their needs. Consumers are always connected and need your brand to be accessible at any time, be it for information or customer service. And, of course, all of this is happening quite publicly. The holistic, socially-enable enterprise connects social to customer service systems and all other customer touch points, facilitating the kind of immediate, real-time, gratifying response customers are coming to expect. Social users in Brazil are highly active and clearly willing to meet us as brands more than halfway. Empowering yourself with a social management technology platform will have you set up to maximize this booming social market…from listening & monitoring to engagement to analytics to workflow & automation to globalization & language support. Brands, it’s time to be as social as the great people of Brazil are. Obrigado! @reggiebradfordPhoto: Gualberto107, freedigitalphotos.net

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  • The Social Enterprise: Gangnam Style

    - by Mike Stiles
    Are only small and medium businesses able to put social strategies in place, generate consistent, compelling content for customers, and be nimble enough to listen and respond to the social communities they build? Or are enterprise organizations eagerly and effectively adopting social as well? It depends on whom inside the organization you ask. A study from Attensity looked at who “gets” social inside enterprise organizations. The results were unsurprising. Mostly, Generation X and Y employees who came of age with social as part of their lives and as a key communications vehicle understand it. Imagine being a 25-year-old at a company that bans employees from accessing Facebook at work. You may as well tell them they can’t use phones and must do all calculations on an abacus. To them, such policy is absent of real-world logic and signals to them the organization is destined to be the victim of an up-and-comer. After that, it’s senior management that gets social. You don’t get to be in senior management without reading a few things and paying attention. Most senior managers are well aware of the impact social has had and will have, though they may be unsure of what to do about it. The better ones will utilize those on the inside who do inherently know how to communicate and build virtual relationships using social. The very best will get the past out of the way for these social innovators, so the new communications can be enacted minus counterproductive dictums, double-clutching, meeting-creep, and all the other fading internal practices that water down content and impede change. Organizationally, the Attensity study found 81% of enterprise companies believe failing to embrace social will result in their being left behind. Yet our old friend fear still has many captive in its clutches. 79% feel overwhelmed by the volume of social data available, something a social technology partner with goal-oriented analytics expertise could go a long way toward alleviating. Then there’s the fear of social having a negative impact. This comes from a lack of belief in the product, the customer service, or both. The public uses social not to go out and slay brands. They’re using it to be honest. If the fear is that honesty will reflect badly on the brand, the brand has much bigger, broader problems than what happens on Facebook. Sadly, most enterprise organizations still see social as a megaphone, a one-way channel with which to hit people with ads. They either don’t understand social relationships, or don’t want any. The truly unenlightened manager will always say, “We help them by selling them our stuff.” “Brand affinity” is a term, it’s just not one assigned much value in enterprise organizations. Which brings us to Psy, the Korean performer whose Internet video phenom “Gangnam Style,” as of this writing, has been viewed 438,550,238 times on YouTube. It’s bigger than anything a brand will probably ever publish. Most brands would never have seen the point of making or publishing it. But a funny thing happened on the way to Internet success. The video literally doubled the stock price of Psy’s father’s software firm. NH Investment and Securities said, "The positive sentiment has attracted investors just because of the fact the company is owned by Psy's father and uncle.” The company wasn’t mentioned or seen in the video in any way, yet reaped tangible rewards just for being tangentially associated with it. Imagine your brand being visibly and directly responsible for such a smash and tell me it’s worthless. When enterprise organizations embrace the value of igniting passions, making people happier, solving their problems, informing them, helping them have fun, etc., then they will have fully embraced social, and will reap the brand affinity rewards of heightened awareness, brand loyalty and yes, sales.

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  • How Social Is Your Contact Center?

    - by Charles Knapp
    More than 75% of consumers have complained on a social site after a poor customer experience. Yet, 70% of companies have little understanding of the social media conversations about their brand. To deliver upon your brand promise, retain customers, and increase their lifetime value, you must deliver great customer experiences across social, mobile, phone, and chat channels. Siloed channels produce poor customer experiences. Social channels must integrate with the people, processes, technology, and traditional channels used to satisfy customers. The more effective a company’s social marketing, the greater the demand for effective social service. However, service is not a job for social marketers. It is a job for service specialists, focused on KPIs such as response time, first contact resolution, satisfaction, churn, retention, and customer lifetime value. Most social-enabled contact centers are at the early adopter stage, attempting to “bolt on” social media as a side process. Many are experiencing inconsistent customer experiences, higher costs, and negligible return on investments. Service leaders should consider carefully how to integrate social channels with their current customer service and support people, processes, technology, and channels. Here is one company realizing success: the pre-integrated Oracle RightNow Social Experience “empowers our contact center operations by enabling our agents to join customer conversations that are happening on social sites like Twitter and Facebook and integrate those conversations into our overall multichannel customer engagement processes.” — Lisa Larson, Drugstore.com

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  • Measuring Social Media Efforts

    - by David Dorf
    So you're on the bandwagon and you've created a Facebook page, you're tweeting everyday, and maybe you've even got a YouTube channel. Now what? After you put any program in place, you need to measure, set new goals, then execute and this is no different. But how does one measure social media efforts? First, I guess we need some goals. Typical ones might be to acquire customers, engage them, then convert them. So that translates to: Increase Facebook fans and Twitter followers Increase comments/posting and retweets Increase redemption of offers via Facebook and Twitter Counting fans and followers is easy, and tracking the redemption of coupons isn't that hard either, but measuring engagement is a tough one. How do you know whether your fans are reading your posts, and whether your posts have any meaning to them? For Facebook, the fan page administrator has access to analytics called Facebook Insights. There you can check weekly metrics such as total fans, new fans, lost fans, demographics of fans, number of postings, numbers clicks, etc. Not nearly as comprehensive as Google Analytics, but well on its way. For Twitter, getting information is a little tougher. Again, its easy to track followers and you can use tools like TweetMeme to encourage and track retweets. An interesting website called WeFollow tries to measure influence for certain topics. For example, the top three influencers for the topic "retail" are retailweek, retailwire, and retailerdaily. Other notables are #10 BestBuy, #11 GapOfficial, #12 JeffPR, and #17 OracleRetail. I assume influence is calculated based on number of followers, number of retweets, frequency of tweets, and perhaps depth of dialogs. If you want to get serious about monitoring and measuring social marketing efforts, you'd be wise to invest in a strong tool. Several are listed on this wiki, including big ones like Radian6, Nielsen, Omniture, and Buzzient. Buzzient might be particularly interesting because its integrated with Oracle CRM OnDemand -- see the demo. As always, I'm interested in hearing how others approach goal setting and monitoring of social media efforts, so feel free to post comments.

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  • Cut Caseload Costs, Speed Service Delivery For Social Services

    - by michael.seback
    Lower Caseload Costs, Speedier Service Delivery with New Oracle Social Services Solution Oracle has just introduced a new solution for social services agencies that's designed to help case workers address the challenges of rising workloads and growing demands by citizens for additional services. In the past, IT departments developed custom software in an effort to meet program outcomes. "Because this capability is out of the box with the Oracle solution, there's less complexity for organizations and an overall lower total cost of ownership," says Kimberly Ellison-Taylor, Oracle's executive director of health and human services. "Self service brings costs down to just pennies per interaction and makes it possible for clients to receive government services more quickly," Ellison-Taylor says. read more

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  • SQLAuthority News – Social Media Series – LinkedIn and Professional Profile

    - by pinaldave
    Pinal Dave on LinkedIn! It seems like a few year ago, there was a big “boom” in social media websites.  All of a sudden there were so many sites to choose from.  MySpace or Orkut?  Blogging websites for your business or a LinkedIn account?  The nature of the internet is to always be changing, but I believe that out of this huge growth of websites, a few have come to stay.  Facebook is obviously the leader in social media networking, especially for your personal life.  Blogging is great, but it can be more of a way to get your ideas out there, rather than a place for people to connect to you professionally.  If you want to have a professional “face” on the internet, LinkedIn is the way to go. LinkedIn is best explained as “professional Facebook.”  This is simplifying things a little bit too much, but it is certainly a website where you link up with professional contacts, so that others can see where you have worked, who you have worked with, and what projects you have done.  This is a much better place for professional contacts to find you than someplace like Facebook, where all they will see is your face and maybe picture of you at a birthday party or something like that! Because so much of my SQL Server life is conducted on the internet, especially on my blog, I felt that it would be a good idea to have a well-maintained LinkedIn web page as well, so that if anyone is curious about me and my credentials they can quickly and easily find me and see that I am for real, and not someone pretending to know a lot about SQL Server. My linked in profile is www.linkedin.com/in/pinaldave.  I keep all my professional information here, and I update it as often as possible.  Feel free to come find me, especially if you would like to “link up” and share professional information.  The technology world is becoming more and more interconnected, and more and more international.  I feel that it is very important to stay linked up virtually, because so many of us are so far apart physically. I try to keep very connected with my LinkedIn profile.  I let anyone connect with me, and I read updates from the professional world very often.  I keep this profile updated, but do not post things about my personal life or anything that I might put on Twitter, for example.  I also include my e-mail address here, if you would like to contact me professionally.  This is the best place for me to conduct business. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, SQLServer, T SQL, Technology Tagged: Social Media

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  • Manage Your Favorite Social Accounts in Chrome and Iron with Seesmic

    - by Asian Angel
    Are you looking for a way to manage your Twitter, Facebook, Google Buzz, LinkedIn, and Foursquare accounts all in one place? Using the Seesmic Web App for Chrome and Iron you can access your favorite accounts and manage them in a single, simple-to-use interface. A feature that we loved from the start was the ability to access Twitter without creating a special Seesmic account. And in these days of multiple accounts who needs another one to complicate things up? All that you need to do is to sign in with your user name/e-mail along with your password. You do have to authorize access for Seesmic to connect with your account but the whole process (login & authorization) is handled in a single window instance. Now on to a quick look at some of the UI features… The sidebar allows you to add additional columns to the main interface, set your favorite location for Trends, and tie in additional social services as desired. You can also access additional options and controls in the upper right corner. When you are ready to start tweeting click in the blank at the top and enter your text, etc. in the convenient drop-down window that appears. Another nice perk is the ability to switch to a black and grey theme if the white is too bright for your needs. The Seesmic web app provides a simple-to-use, highly efficient way to manage your Twitter account and other favorite social services in a single tab interface. Seesmic [Chrome Web Store] Latest Features How-To Geek ETC Should You Delete Windows 7 Service Pack Backup Files to Save Space? What Can Super Mario Teach Us About Graphics Technology? Windows 7 Service Pack 1 is Released: But Should You Install It? How To Make Hundreds of Complex Photo Edits in Seconds With Photoshop Actions How to Enable User-Specific Wireless Networks in Windows 7 How to Use Google Chrome as Your Default PDF Reader (the Easy Way) Manage Your Favorite Social Accounts in Chrome and Iron with Seesmic E.T. II – Extinction [Fake Movie Sequel Video] Remastered King’s Quest Games Offer Classic Gaming on Modern Machines Compare Your Internet Cost and Speed to Global Averages [Infographic] Orbital Battle for Terra Wallpaper WizMouse Enables Mouse Over Scrolling on Any Window

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  • In Social Relationship Management, the Spirit is Willing, but Execution is Weak

    - by Mike Stiles
    In our final talk in this series with Aberdeen’s Trip Kucera, we wanted to find out if enterprise organizations are actually doing anything about what they’re learning around the importance of communicating via social and using social listening for a deeper understanding of customers and prospects. We found out that if your brand is lagging behind, you’re not alone. Spotlight: How was Aberdeen able to find out if companies are putting their money where their mouth is when it comes to implementing social across the enterprise? Trip: One way to think about the relative challenges a business has in a given area is to look at the gap between “say” and “do.” The first of those words reveals the brand’s priorities, while the second reveals their ability to execute on those priorities. In Aberdeen’s research, we capture this by asking firms to rank the value of a set of activities from one on the low end to five on the high end. We then ask them to rank their ability to execute those same activities, again on a one to five, not effective to highly effective scale. Spotlight: And once you get their self-assessments, what is it you’re looking for? Trip: There are two things we’re looking for in this analysis. The first is we want to be able to identify the widest gaps between perception of value and execution. This suggests impediments to adoption or simply a high level of challenge, be it technical or otherwise. It may also suggest areas where we can expect future investment and innovation. Spotlight: So the biggest potential pain points surface, places where they know something is critical but also know they aren’t doing much about it. What’s the second thing you look for? Trip: The second thing we want to do is look at specific areas in which high-performing companies, the Leaders, are out-executing the Followers. This points to the business impact of these activities since Leaders are defined by a set of business performance metrics. Put another way, we’re correlating adoption of specific business competencies with performance, looking for what high-performers do differently. Spotlight: Ah ha, that tells us what steps the winners are taking that are making them winners. So what did you find out? Trip: Generally speaking, we see something of a glass curtain when it comes to the social relationship management execution gap. There isn’t a single social media activity in which more than 50% of respondents indicated effectiveness, which would be a 4 or 5 on that 1-5 scale. This despite the fact that 70% of firms indicate that generating positive social media mentions is valuable or very valuable, a 4 or 5 on our 1-5 scale. Spotlight: Well at least they get points for being honest. The verdict they’re giving themselves is that they just aren’t cutting it in these highly critical social development areas. Trip: And the widest gap is around directly engaging with customers and/or prospects on social networks, which 69% of firms rated as valuable but only 34% of companies say they are executing well. Perhaps even more interesting is that these two are interdependent since you’re most likely to generate goodwill on social through happy, engaged customers. This data also suggests that social is largely being used as a broadcast channel rather than for one-to-one engagement. As we’ve discussed previously, social is an inherently personal media. Spotlight: And if they’re still using it as a broadcast channel, that shows they still fail to understand the root of social and see it as just another outlet for their ads and push-messaging. That’s depressing. Trip: A second way to evaluate this data is by using Aberdeen’s performance benchmarking. The story is both a bit different, but consistent in its own way. The first thing we notice is that Leaders are more effective in their execution of several key social relationship management capabilities, namely generating positive mentions and engaging with “influencers” and customers. Based on the fact that Aberdeen uses a broad set of performance metrics to rank the respondents as either “Leaders” (top 35% in weighted performance) or “Followers” (bottom 65% in weighted performance), from website conversion to annual revenue growth, we can then correlated high social effectiveness with company performance. We can also connect the specific social capabilities used by Leaders with effectiveness. We spoke about a few of those key capabilities last time and also discuss them in a new report: Social Powers Activate: Engineering Social Engagement to Win the Hidden Sales Cycle. Spotlight: What all that tells me is there are rewards for making the effort and getting it right. That’s how you become a Leader. Trip: But there’s another part of the story, which is that overall effectiveness, even among Leaders, is muted. There’s just one activity in which more than a majority of Leaders cite high effectiveness, effectiveness being the generation of positive buzz. While 80% of Leaders indicate “directly engaging with customers” through social media channels is valuable, the highest rated activity among Leaders, only 42% say they’re effective. This gap even among Leaders shows the challenges still involved in effective social relationship management. @mikestilesPhoto: stock.xchng

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  • BlissControl Is a Settings Management Dashboard for Popular Social Networks

    - by Jason Fitzpatrick
    BlissControl is a simple web app that organizes the different settings menus of over a dozen social networks and services into a streamlined dashboard to help you change your profile pic, privacy settings, and more. Much like previously reviewed NotificationControl and MyPermissions (which help you check and set email notifications and app permissions, respectively), BlissControl also takes the very convoluted menus of web-apps and social media sites and makes them super easy to navigate. You can easily click right through the page you need on Facebook, Flickr, Twitter, and more–you’ll no longer need to visit each service and click through a maze of menus to get to the right place to change your password or swap your profile pic. BlissControl is simply a dashboard that directs you to the appropriate page within the service you already use–you never share your login credentials with BlissControl. Hit up the link below to take it for a spin. BlissControl [via AddictiveTips] How to Own Your Own Website (Even If You Can’t Build One) Pt 1 What’s the Difference Between Sleep and Hibernate in Windows? Screenshot Tour: XBMC 11 Eden Rocks Improved iOS Support, AirPlay, and Even a Custom XBMC OS

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  • Social media exchange strategies

    - by Wladimir Ivanov
    Recently I've stumbled upon some [B]facebook/twitter/g+[/B] and other social site [B]tools[/B] which offer [B]like for like[/B]. As I know from personal experimenting following certain people/pages on twitter also gives you followers. What's your opinion on this type of social media exchange (I know the fans/followers you get are only number which couldn't help much with growing your site)? Which of these sites are proven to boost some statistics? Are there other better exchange tactics? Thanks in advance.

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  • How to spot a good social media marketer

    - by fiftyeight
    It's a bit subjective but helpful and on-topic IMO, mayebe should be made community wiki I've been in contact with some guest bloggers lately which are interested in publishing posts on my website's blog, so far I've done a regular weekly blog and had a guy marketing it, but he's too busy to do more work right now. Now I need someone to market these blog posts on social media, the last guy I just got by recommendation from a friend, but now I need to find one myself. What criteria should I check when it comes to social media marketers? Do the number of followers and fans on their accounts and/or the number of votes they get for articles they market mean anything, or is impossible to know if it's spam? That's about the only criterion I could think of so far... Thanx to anyone who helps

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  • It's possible to fulfill the social necessity of a human being through a social game in 3D like IMVU?

    - by Totty
    (I'm not advertising nor promoting this game, as it's just an example of my experience and I would like to have your opinion about the matter if possible) I've been started researching "things" about games and I've decided to begin to play IMVU as a friend of mine said it's cool. At first it seemed just another 3d social game, not so cool.. But I've "tried to like" and after 1 day I can say I'm addicted to it! Yes; I will explain better: About the game: You can go in chat-rooms, move to positions. Some positions are like sitting in a sofa, floor, dancing alone or with a partner, kissing and more in this way. In the free version of the game there is no nudity. You can even listen to music, view youtube... The 3d graphics are quite low end, so it's not as real as the paid PC games of today. About my experience: At first I was going with my friend in chat-rooms, they seemed very nice. There were people talking about general stuff, quite like in a real life. Well, I begin to know some girls (yes, virtual girls commanded by a real girl, I hope!). Things happened: Some girls are just crazy, not like in real life, they make out in before even talking; Other girls you can speak a little bit, then they add you to their friend-list. Sometimes they invite to their virtual places. Some girls have really IMVU boyfriends only (but not in reality) and most of them don't even make up in the game, so it's really a level of commitment involved here! But from what my friend told they last for him, at least, about 3 days... Some others have real and IMVU boyfriends that are the same. Until now I haven't find a girl with different boyfriend in the IMVU and reality. Nor multiple boyfriends. There are rooms where the same people find each selves every day and speak about general stuff, relationships and so on... They are nice with you, they "feel" you and show careness. This is what amazes me, they treat you like a real human being and as being their friend in the real world. (of course it's not always like this) There are jealous girls too and competitiveness between females lol, I know you loled! This is kind of social. So today I closed my door in my room and I've played it all day long and guess what, I didn't feel a need to stay with a real person at all. Normally, If I would stay a full day alone I would get quite crazy... So the question is: It's just me that seemed to be able to fulfill my social needs or there is something more? thanks for your precious time for reading my full question,

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  • Social is the new search

    - by John Flyn
    before you read my question, I want to let you know that you have the freedom to delete or migrate this question. I know it probably doest not belog here, but I could not find any stackexchange site that I could ask this. ok. So, what does this "social is the new search" mean from a webmaster/dev standpoint? Does it even make sense? Or is is just some marketing BS. I'm trying to wrap my head around this, and it is just not clicking. And hearing the word "social" makes me wanna throwup sometimes. thanks in advance.

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  • Networking in VirtualBox

    - by Fat Bloke
    Networking in VirtualBox is extremely powerful, but can also be a bit daunting, so here's a quick overview of the different ways you can setup networking in VirtualBox, with a few pointers as to which configurations should be used and when. VirtualBox allows you to configure up to 8 virtual NICs (Network Interface Controllers) for each guest vm (although only 4 are exposed in the GUI) and for each of these NICs you can configure: Which virtualized NIC-type is exposed to the Guest. Examples include: Intel PRO/1000 MT Server (82545EM),  AMD PCNet FAST III (Am79C973, the default) or  a Paravirtualized network adapter (virtio-net). How the NIC operates with respect to your Host's physical networking. The main modes are: Network Address Translation (NAT) Bridged networking Internal networking Host-only networking NAT with Port-forwarding The choice of NIC-type comes down to whether the guest has drivers for that NIC.  VirtualBox, suggests a NIC based on the guest OS-type that you specify during creation of the vm, and you rarely need to modify this. But the choice of networking mode depends on how you want to use your vm (client or server) and whether you want other machines on your network to see it. So let's look at each mode in a bit more detail... Network Address Translation (NAT) This is the default mode for new vm's and works great in most situations when the Guest is a "client" type of vm. (i.e. most network connections are outbound). Here's how it works: When the guest OS boots,  it typically uses DHCP to get an IP address. VirtualBox will field this DHCP request and tell the guest OS its assigned IP address and the gateway address for routing outbound connections. In this mode, every vm is assigned the same IP address (10.0.2.15) because each vm thinks they are on their own isolated network. And when they send their traffic via the gateway (10.0.2.2) VirtualBox rewrites the packets to make them appear as though they originated from the Host, rather than the Guest (running inside the Host). This means that the Guest will work even as the Host moves from network to network (e.g. laptop moving between locations), and from wireless to wired connections too. However, how does another computer initiate a connection into a Guest?  e.g. connecting to a web server running in the Guest. This is not (normally) possible using NAT mode as there is no route into the Guest OS. So for vm's running servers we need a different networking mode.... Bridged Networking Bridged Networking is used when you want your vm to be a full network citizen, i.e. to be an equal to your host machine on the network. In this mode, a virtual NIC is "bridged" to a physical NIC on your host, like this: The effect of this is that each VM has access to the physical network in the same way as your host. It can access any service on the network such as external DHCP services, name lookup services, and routing information just as the host does. Logically, the network looks like this: The downside of this mode is that if you run many vm's you can quickly run out of IP addresses or your network administrator gets fed up with you asking for statically assigned IP addresses. Secondly, if your host has multiple physical NICs (e.g. Wireless and Wired) you must reconfigure the bridge when your host jumps networks.  Hmm, so what if you want to run servers in vm's but don't want to involve your network administrator? Maybe one of the next 2 modes is for you... Internal Networking When you configure one or more vm's to sit on an Internal network, VirtualBox ensures that all traffic on that network stays within the host and is only visible to vm's on that virtual network. Configuration looks like this: The internal network ( in this example "intnet" ) is a totally isolated network and so is very "quiet". This is good for testing when you need a separate, clean network, and you can create sophisticated internal networks with vm's that provide their own services to the internal network. (e.g. Active Directory, DHCP, etc). Note that not even the Host is a member of the internal network, but this mode allows vm's to function even when the Host is not connected to a network (e.g. on a plane). Note that in this mode, VirtualBox provides no "convenience" services such as DHCP, so your machines must be statically configured or one of the vm's needs to provide a DHCP/Name service. Multiple internal networks are possible and you can configure vm's to have multiple NICs to sit across internal and other network modes and thereby provide routes if needed. But all this sounds tricky. What if you want an Internal Network that the host participates on with VirtualBox providing IP addresses to the Guests? Ah, then for this, you might want to consider Host-only Networking... Host-only Networking Host-only Networking is like Internal Networking in that you indicate which network the Guest sits on, in this case, "vboxnet0": All vm's sitting on this "vboxnet0" network will see each other, and additionally, the host can see these vm's too. However, other external machines cannot see Guests on this network, hence the name "Host-only". Logically, the network looks like this: This looks very similar to Internal Networking but the host is now on "vboxnet0" and can provide DHCP services. To configure how a Host-only network behaves, look in the VirtualBox Manager...Preferences...Network dialog: Port-Forwarding with NAT Networking Now you may think that we've provided enough modes here to handle every eventuality but here's just one more... What if you cart around a mobile-demo or dev environment on, say, a laptop and you have one or more vm's that you need other machines to connect into? And you are continually hopping onto different (customer?) networks. In this scenario: NAT - won't work because external machines need to connect in. Bridged - possibly an option, but does your customer want you eating IP addresses and can your software cope with changing networks? Internal - we need the vm(s) to be visible on the network, so this is no good. Host-only - same problem as above, we want external machines to connect in to the vm's. Enter Port-forwarding to save the day! Configure your vm's to use NAT networking; Add Port Forwarding rules; External machines connect to "host":"port number" and connections are forwarded by VirtualBox to the guest:port number specified. For example, if your vm runs a web server on port 80, you could set up rules like this:  ...which reads: "any connections on port 8080 on the Host will be forwarded onto this vm's port 80".  This provides a mobile demo system which won't need re-configuring every time you open your laptop lid. Summary VirtualBox has a very powerful set of options allowing you to set up almost any configuration your heart desires. For more information, check out the VirtualBox User Manual on Virtual Networking. -FB 

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