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• Is Social Media The Vital Skill You Aren’t Tracking?

  - by HCM-Oracle

  By Mark Bennett - Originally featured in Talent Management Excellence The ever-increasing presence of the workforce on social media presents opportunities as well as risks for organizations. While on the one hand, we read about social media embarrassments happening to organizations, on the other we see that social media activities by workers and candidates can enhance a company’s brand and provide insight into what individuals are, or can become, influencers in the social media sphere. HR can play a key role in helping organizations make the most value out of the activities and presence of workers and candidates, while at the same time also helping to manage the risks that come with the permanence and viral nature of social media. What is Missing from Understanding Our Workforce? “If only HP knew what HP knows, we would be three-times more productive.”  Lew Platt, Former Chairman, President, CEO, Hewlett-Packard  What Lew Platt recognized was that organizations only have a partial understanding of what their workforce is capable of. This lack of understanding impacts the company in several negative ways: 1. A particular skill that the company needs to access in one part of the organization might exist somewhere else, but there is no record that the skill exists, so the need is unfulfilled. 2. As market conditions change rapidly, the company needs to know strategic options, but some options are missed entirely because the company doesn’t know that sufficient capability already exists to enable those options. 3. Employees may miss out on opportunities to demonstrate how their hidden skills could create new value to the company. Why don’t companies have that more complete picture of their workforce capabilities – that is, not know what they know? One very good explanation is that companies put most of their efforts into rating their workforce according to the jobs and roles they are filling today. This is the essence of two important talent management processes: recruiting and performance appraisals.  In recruiting, a set of requirements is put together for a job, either explicitly or indirectly through a job description. During the recruiting process, much of the attention is paid towards whether the candidate has the qualifications, the skills, the experience and the cultural fit to be successful in the role. This makes a lot of sense.  In the performance appraisal process, an employee is measured on how well they performed the functions of their role and in an effort to help the employee do even better next time, they are also measured on proficiency in the competencies that are deemed to be key in doing that job. Again, the logic is impeccable.  But in both these cases, two adages come to mind: 1. What gets measured is what gets managed. 2. You only see what you are looking for. In other words, the fact that the current roles the workforce are performing are the basis for measuring which capabilities the workforce has, makes them the only capabilities to be measured. What was initially meant to be a positive, i.e. identify what is needed to perform well and measure it, in order that it can be managed, comes with the unintended negative consequence of overshadowing the other capabilities the workforce has. This also comes with an employee engagement price, for the measurements and management of workforce capabilities is to typically focus on where the workforce comes up short. Again, it makes sense to do this, since improving a capability that appears to result in improved performance benefits, both the individual through improved performance ratings and the company through improved productivity. But this is based on the assumption that the capabilities identified and their required proficiencies are the only attributes of the individual that matter. Anything else the individual brings that results in high performance, while resulting in a desired performance outcome, often goes unrecognized or underappreciated at best. As social media begins to occupy a more important part in current and future roles in organizations, businesses must incorporate social media savvy and innovation into job descriptions and expectations. These new measures could provide insight into how well someone can use social media tools to influence communities and decision makers; keep abreast of trends in fast-moving industries; present a positive brand image for the organization around thought leadership, customer focus, social responsibility; and coordinate and collaborate with partners. These measures should demonstrate the “social capital” the individual has invested in and developed over time. Without this dimension, “short cut” methods may generate a narrow set of positive metrics that do not have real, long-lasting benefits to the organization. How Workforce Reputation Management Helps HR Harness Social Media With hundreds of petabytes of social media data flowing across Facebook, LinkedIn and Twitter, businesses are tapping technology solutions to effectively leverage social for HR. Workforce reputation management technology helps organizations discover, mobilize and retain talent by providing insight into the social reputation and influence of the workforce while also helping organizations monitor employee social media policy compliance and mitigate social media risk.  There are three major ways that workforce reputation management technology can play a strategic role to support HR: 1. Improve Awareness and Decisions on Talent Many organizations measure the skills and competencies that they know they need today, but are unaware of what other skills and competencies their workforce has that could be essential tomorrow. How about whether your workforce has the reputation and influence to make their skills and competencies more effective? Many organizations don’t have insight into the social media “reach” their workforce has, which is becoming more critical to business performance. These features help organizations, managers, and employees improve many talent processes and decision making, including the following: Hiring and Assignments. People and teams with higher reputations are considered more valuable and effective workers. Someone with high reputation who refers a candidate also can have high credibility as a source for hires.   Training and Development. Reputation trend analysis can impact program decisions regarding training offerings by showing how reputation and influence across the workforce changes in concert with training. Worker reputation impacts development plans and goal choices by helping the individual see which development efforts result in improved reputation and influence.   Finding Hidden Talent. Managers can discover hidden talent and skills amongst employees based on a combination of social profile information and social media reputation. Employees can improve their personal brand and accelerate their career development.  2. Talent Search and Discovery The right technology helps organizations find information on people that might otherwise be hidden. By leveraging access to candidate and worker social profiles as well as their social relationships, workforce reputation management provides companies with a more complete picture of what their knowledge, skills, and attributes are and what they can in turn access. This more complete information helps to find the right talent both outside the organization as well as the right, perhaps previously hidden talent, within the organization to fill roles and staff projects, particularly those roles and projects that are required in reaction to fast-changing opportunities and circumstances. 3. Reputation Brings Credibility Workforce reputation management technology provides a clearer picture of how candidates and workers are viewed by their peers and communities across a wide range of social reputation and influence metrics. This information is less subject to individual bias and can impact critical decision-making. Knowing the individual’s reputation and influence enables the organization to predict how well their capabilities and behaviors will have a positive effect on desired business outcomes. Many roles that have the highest impact on overall business performance are dependent on the individual’s influence and reputation. In addition, reputation and influence measures offer a very tangible source of feedback for workers, providing them with insight that helps them develop themselves and their careers and see the effectiveness of those efforts by tracking changes over time in their reputation and influence. The following are some examples of the different reputation and influence measures of the workforce that Workforce Reputation Management could gather and analyze: Generosity – How often the user reposts other’s posts. Influence – How often the user’s material is reposted by others.  Engagement – The ratio of recent posts with references (e.g. links to other posts) to the total number of posts.  Activity – How frequently the user posts. (e.g. number per day)  Impact – The size of the users’ social networks, which indicates their ability to reach unique followers, friends, or users.   Clout – The number of references and citations of the user’s material in others’ posts.  The Vital Ingredient of Workforce Reputation Management: Employee Participation “Nothing about me, without me.” Valerie Billingham, “Through the Patient’s Eyes”, Salzburg Seminar Session 356, 1998 Since data resides primarily in social media, a question arises: what manner is used to collect that data? While much of social media activity is publicly accessible (as many who wished otherwise have learned to their chagrin), the social norms of social media have developed to put some restrictions on what is acceptable behavior and by whom. Disregarding these norms risks a repercussion firestorm. One of the more recognized norms is that while individuals can follow and engage with other individual’s public social activity (e.g. Twitter updates) fairly freely, the more an organization does this unprompted and without getting permission from the individual beforehand, the more likely the organization risks a totally opposite outcome from the one desired. Instead, the organization must look for permission from the individual, which can be met with resistance. That resistance comes from not knowing how the information will be used, how it will be shared with others, and not receiving enough benefit in return for granting permission. As the quote above about patient concerns and rights succinctly states, no one likes not feeling in control of the information about themselves, or the uncertainty about where it will be used. This is well understood in consumer social media (i.e. permission-based marketing) and is applicable to workforce reputation management. However, asking permission leaves open the very real possibility that no one, or so few, will grant permission, resulting in a small set of data with little usefulness for the company. Connecting Individual Motivation to Organization Needs So what is it that makes an individual decide to grant an organization access to the data it wants? It is when the individual’s own motivations are in alignment with the organization’s objectives. In the case of workforce reputation management, when the individual is motivated by a desire for increased visibility and career growth opportunities to advertise their skills and level of influence and reputation, they are aligned with the organizations’ objectives; to fill resource needs or strategically build better awareness of what skills are present in the workforce, as well as levels of influence and reputation. Individuals can see the benefit of granting access permission to the company through multiple means. One is through simple social awareness; they begin to discover that peers who are getting more career opportunities are those who are signed up for workforce reputation management. Another is where companies take the message directly to the individual; we think you would benefit from signing up with our workforce reputation management solution. Another, more strategic approach is to make reputation management part of a larger Career Development effort by the company; providing a wide set of tools to help the workforce find ways to plan and take action to achieve their career aspirations in the organization. An effective mechanism, that facilitates connecting the visibility and career growth motivations of the workforce with the larger context of the organization’s business objectives, is to use game mechanics to help individuals transform their career goals into concrete, actionable steps, such as signing up for reputation management. This works in favor of companies looking to use workforce reputation because the workforce is more apt to see how it fits into achieving their overall career goals, as well as seeing how other participation brings additional benefits.  Once an individual has signed up with reputation management, not only have they made themselves more visible within the organization and increased their career growth opportunities, they have also enabled a tool that they can use to better understand how their actions and behaviors impact their influence and reputation. Since they will be able to see their reputation and influence measurements change over time, they will gain better insight into how reputation and influence impacts their effectiveness in a role, as well as how their behaviors and skill levels in turn affect their influence and reputation. This insight can trigger much more directed, and effective, efforts by the individual to improve their ability to perform at a higher level and become more productive. The increased sense of autonomy the individual experiences, in linking the insight they gain to the actions and behavior changes they make, greatly enhances their engagement with their role as well as their career prospects within the company. Workforce reputation management takes the wide range of disparate data about the workforce being produced across various social media platforms and transforms it into accessible, relevant, and actionable information that helps the organization achieve its desired business objectives. Social media holds untapped insights about your talent, brand and business, and workforce reputation management can help unlock them. Imagine - if you could find the hidden secrets of your businesses, how much more productive and efficient would your organization be? Mark Bennett is a Director of Product Strategy at Oracle. Mark focuses on setting the strategic vision and direction for tools that help organizations understand, shape, and leverage the capabilities of their workforce to achieve business objectives, as well as help individuals work effectively to achieve their goals and navigate their own growth. His combination of a deep technical background in software design and development, coupled with a broad knowledge of business challenges and thinking in today’s globalized, rapidly changing, technology accelerated economy, has enabled him to identify and incorporate key innovations that are central to Oracle Fusion’s unique value proposition. Mark has over the course of his career been in charge of the design, development, and strategy of Talent Management products and the design and development of cutting edge software that is better equipped to handle the increasingly complex demands of users while also remaining easy to use. Follow him @mpbennett

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• Facebook Stories for Retailers

  - by David Dorf

  Getting people to "like" a brand is important because it opens the door to a possible B2C relationship. Once a person likes that brand, the brand can post to their newsfeed with promotions, announcements, and surveys. At least for me, I "hide" the noisy brands and just monitor the ones that keep posts under 4 times a week. I see lots of people, especially with fashion brands, comment on postings at which point the posting is seen by their network. A metric I've heard (but not verified) is that for every person that comments, ten of their friends see the original posting. That's a pretty cheap way to communicate to potential customers in a viral way. Over at mainstreet.com they compiled the a list of the top liked retailers on Facebook as of Feb 1, 2011. They are listed below: 19,414,892 Starbucks 11,302,939 Victoria's Secret 7,925,184 Zara 7,032,398 McDonald's 6,117,222 H&M 5,400,586 Taco Bell 4,665,760 Subway 4,494,849 Lacoste 4,185,570 Hollister 3,973,181 Forever 21 So I guess the public likes their fast-food and fashion. To take this to the next level, Facebook is now displaying Sponsored Stories, which I saw for the first time on my page this weekend. I found this picture at the Wall Blog that depicits Sponsored Stories very well. Over on the right-hand column of a person's page, where they see advertisements and such, Facebook will post stories involving their network of friends and their interaction with sponsored brands. Now their "likes" can suddenly become your ads. "Jessica and Philip like Starbucks. What are you waiting for?" This is another great way to take messages viral by accessing social graphs. As usual there will be a certain level of outcry from privacy advocates, but given the other more iniquitous issues, I believe this will fall by the wayside. Retailers should consider using Sponsored Stories to increase their Likes, and thus increase their voice in the social world.

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• Social Media Stations for Partners

  - by Oracle OpenWorld Blog Team

  By Stephanie Spada One of our exciting additions to this year’s Oracle Partner Network Exchange @ OpenWorld are Social Media Stations.  Partners have the opportunity to get customized, face-to-face expert advice on how they can better engage their customers and find new prospects online using social media tools.When: Sunday, September 30Time: 3:00 p.m.–5:00 p.m.Where: Moscone South, Esplanade levelWhen: Monday, October 1Time:  9:30 a.m.–6:00 p.m.Where: Moscone South, OPN Lounge, Exhibitor levelEach customized social media consultation will take only 25 minutes. Here’s how it works:·    Partners check in with a Social Media Rally coordinator who will assess needs and make the right connections for each session·    Partners go to the Photo Station, where a headshot will be taken that can be used on social profiles, Websites or for articles and posts across the Web·    Partners meet with the One-2-One consultants who will walk them through how they’re using social media today and what next steps could beSocial media channels/methods discussed can include Google+, Google Alerts, Google Analytics, Facebook, LinkedIn, Search Engine Optimization, Twitter, and more.  With so many choices, partners can decide how to focus their time.To get the most out of the Social Media Stations, partners should:·    Wear appropriate attire for the headshot photo·    Bring log-in information for social platforms they want to discuss·    Come prepared with questions for the One-2-One consultation so session time can be maximizedFor questions, or to schedule a session ahead of time, partners should send an email to: [email protected].

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• Selling Solutions, Not Products

  - by David Dorf

  When I think about next-generation retailers, the names that come to mind are Apple, Whole Foods, Lulu Lemon, and IKEA.  They may not be the biggest retailers, but they are certainly growing fast. Success is never defined by just one dimension, and these retailers execute well across many dimensions, but the one that stands out for me is customer experience.  These stores feel...approachable...part of the community...local.  Customers are not intimidated to ask questions, and staff seem to go out of their way to help. What's makes these retailers stand out in the industry?  These retailers aren't selling products -- they're selling solutions.  Think about that.  You think you're going to the Apple store to buy a phone, but you're actually buying a communications solution that handles much, much more.  If you carry an iPhone, your life has changed.  The way you do things is different.  The impacts go much beyond a simple phone. Solutions start with a problem, which is why these retailers greet customers with "what brought you in today," or "can I answer any questions for you?"  Good retailers establish a relationship, even if it lasts only a few minutes. You don't walk into Whole Foods looking for cans of soup.  You are looking for meals: healthy snacks, interesting lunches, exotic dinners.  Its a learning experience where you might discover solutions to problems you didn't know you had.  Mention what foods you like, and you'll get a list of similar items you had not considered.  I didn't know I needed a closet organizer until I visited an IKEA and learned about all the options.  They were able to customize the solution to meet my needs, and now I'm much more organized. One of the differences between selling products and selling solutions is training.  Visit any of these retailers' sites and you'll see a long list of in-store events for the benefit of customers.  You can buy exercise clothing from Lulu Lemon, and also learn new yoga techniques, meet like-minded people, and branch off to other fitness regimes via their ambassadors.  You can visit the Geek Bar at Apple, eat lunch at IKEA, and learn to cook at Whole Foods. These retailers are making an investment in a relationship with their customers.  They are showing loyalty to their customers before asking for it back.  In the long-run, this strategic approach will outlive any scan-and-bag mentality.

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• Search Engine Optimization Strategies - How to Get Your Traffic to Buy What You Are Selling

  Getting visitors to your site from the search engines is great, but you have to make sure you can get those visitors to buy what you are selling or you will waste a lot of time and money doing search engine optimization. In this article I want to show you exactly how to get your traffic to by more of what you are selling so you can have more success with this traffic source in your niche.

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• 26 Days: Countdown to Oracle OpenWorld 2012

  - by Michael Snow

  Welcome to our countdown to Oracle OpenWorld! Oracle OpenWorld 2012 is just around the corner. In less than 26 days, San Francisco will be invaded by an expected 50,000 people from all over the world. Here on the Oracle WebCenter team, we’ve all been working to help make the experience a great one for all our WebCenter customers. For a sneak peak  – we’ll be spending this week giving you a teaser of what to look forward to if you are joining us in San Francisco from September 30th through October 4th. We have Oracle WebCenter sessions covering all topics imaginable. Take a look and use the tools we provide to build out your schedule in advance and reserve your seats in your favorite sessions.  That gives you plenty of time to plan for your week with us in San Francisco. If unfortunately, your boss denied your request to attend - there are still some ways that you can join in the experience virtually On-Demand. This year - we are expanding even more up North of Market Street and will be taking over Union Square as well. Check out this map of San Francisco to get a sense of how much of a footprint Oracle OpenWorld has grown to this year. With so much to see and so many sessions to learn from - its no wonder that people get excited. Add to that a good mix of fun and all of the possible WebCenter sessions you could attend - you won't want to sleep at all to take full advantage of such an opportunity. We'll also have our annual WebCenter Customer Appreciation reception - stay tuned this week for some more info on registration to make sure you'll be able to join us. If you've been following the America's Cup at all and believe in EXTREME PERFORMANCE you'll definitely want to take a look at this video from last year's OpenWorld Keynote. 12.00 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif"; mso-ascii- mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi- mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Important OpenWorld Links:  Attendee / Presenters Toolkit Oracle Schedule Builder WebCenter Sessions (listed in the catalog under Fusion Middleware as "Portals, Sites, Content, and Collaboration" ) Oracle Music Festival - AMAZING Line up!!  Oracle Customer Appreciation Night -LOOK HERE!! Oracle OpenWorld LIVE On-Demand Here are all the WebCenter sessions broken down by day for your viewing pleasure. Monday, October 1st CON8885 - Simplify CRM Engagement with Contextual Collaboration Are your sales teams disconnected and disengaged? Do you want a tool for easily connecting expertise across your organization and providing visibility into the complete sales process? Do you want a way to enhance and retain organization knowledge? Oracle Social Network is the answer. Attend this session to learn how to make CRM easy, effective, and efficient for use across virtual sales teams. Also learn how Oracle Social Network can drive sales force collaboration with natural conversations throughout the sales cycle, promote sales team productivity through purposeful social networking without the noise, and build cross-team knowledge by integrating conversations with CRM and other business applications. CON8268 - Oracle WebCenter Strategy: Engaging Your Customers. Empowering Your Business Oracle WebCenter is a user engagement platform for social business, connecting people and information. Attend this session to learn about the Oracle WebCenter strategy, and understand where Oracle is taking the platform to help companies engage customers, empower employees, and enable partners. Business success starts with ensuring that everyone is engaged with the right people and the right information and can access what they need through the channel of their choice—Web, mobile, or social. Are you giving customers, employees, and partners the best-possible experience? Come learn how you can! ¶ HOL10208 - Add Social Capabilities to Your Enterprise Applications Oracle Social Network enables you to add real-time collaboration capabilities into your enterprise applications, so that conversations can happen directly within your business systems. In this hands-on lab, you will try out the Oracle Social Network product to collaborate with other attendees, using real-time conversations with document sharing capabilities. Next you will embed social capabilities into a sample Web-based enterprise application, using embedded UI components. Experts will also write simple REST-based integrations, using the Oracle Social Network API to programmatically create social interactions. ¶ CON8893 - Improve Employee Productivity with Intuitive and Social Work Environments Social technologies have already transformed the ways customers, employees, partners, and suppliers communicate and stay informed. Forward-thinking organizations today need technologies and infrastructures to help them advance to the next level and integrate social activities with business applications to deliver a user experience that simplifies business processes and enterprise application engagement. Attend this session to hear from an innovative Oracle Social Network customer and learn how you can improve productivity with intuitive and social work environments and empower your employees with innovative social tools to enable contextual access to content and dynamic personalization of solutions. ¶ CON8270 - Oracle WebCenter Content Strategy and Vision Oracle WebCenter provides a strategic content infrastructure for managing documents, images, e-mails, and rich media files. With a single repository, organizations can address any content use case, such as accounts payable, HR onboarding, document management, compliance, records management, digital asset management, or Website management. In this session, learn about future plans for how Oracle WebCenter will address new use cases as well as new integrations with Oracle Fusion Middleware and Oracle Applications, leveraging your investments by making your users more productive and error-free. ¶ CON8269 - Oracle WebCenter Sites Strategy and Vision Oracle’s Web experience management solution, Oracle WebCenter Sites, enables organizations to use the online channel to drive customer acquisition and brand loyalty. It helps marketers and business users easily create and manage contextually relevant, social, interactive online experiences across multiple channels on a global scale. In this session, learn about future plans for how Oracle WebCenter Sites will provide you with the tools, capabilities, and integrations you need in order to continue to address your customers’ evolving requirements for engaging online experiences and keep moving your business forward. ¶ CON8896 - Living with SharePoint SharePoint is a popular platform, but it’s not always the best fit for Oracle customers. In this session, you’ll discover the technical and nontechnical limitations and pitfalls of SharePoint and learn about Oracle alternatives for collaboration, portals, enterprise and Web content management, social computing, and application integration. The presentation shows you how to integrate with SharePoint when business or IT requirements dictate and covers cloud-based (Office 365) and on-premises versions of SharePoint. Presented by a former Microsoft director of SharePoint product management and backed by independent customer research, this session will prepare you to answer the question “Why don’t we just use SharePoint for that?’ the next time it comes up in your organization. ¶ CON7843 - Content-Enabling Enterprise Processes with Oracle WebCenter Organizations today continually strive to automate business processes, reduce costs, and improve efficiency. Many business processes are content-intensive and unstructured, requiring ad hoc collaboration, and distributed in nature, requiring many approvals and generating huge volumes of paper. In this session, learn how Oracle and SYSTIME have partnered to help a customer content-enable its enterprise with Oracle WebCenter Content and Oracle WebCenter Imaging 11g and integrate them with Oracle Applications. ¶ CON6114 - Tape Robotics’ Newest Superhero: Now Fueled by Oracle Software For small, midsize, and rapidly growing businesses that want the most energy-efficient, scalable storage infrastructure to meet their rapidly growing data demands, Oracle’s most recent addition to its award-winning tape portfolio leverages several pieces of Oracle software. With Oracle Linux, Oracle WebLogic, and Oracle Fusion Middleware tools, the library achieves a higher level of usability than previous products while offering customers a familiar interface for management, plus ease of use. This session examines the competitive advantages of the tape library and how Oracle software raises customer satisfaction. Learn how the combination of Oracle engineered systems, Oracle Secure Backup, and Oracle’s StorageTek tape libraries provide end-to-end coverage of your data. ¶ CON9437 - Mobile Access Management With more than five billion mobile devices on the planet and an increasing number of users using their own devices to access corporate data and applications, securely extending identity management to mobile devices has become a hot topic. This session focuses on how to extend your existing identity management infrastructure and policies to securely and seamlessly enable mobile user access. CON7815 - Customer Experience Online in Cloud: Oracle WebCenter Sites, Oracle ATG Apps, Oracle Exalogic Oracle WebCenter Sites and Oracle’s ATG product line together can provide a compelling marketing and e-commerce experience. When you couple them with the extreme performance of Oracle Exalogic, you’ll see unmatched scalability that provides you with a true cloud-based solution. In this session, you’ll learn how running Oracle WebCenter Sites and ATG applications on Oracle Exalogic delivers both a private and a public cloud experience. Find out what it takes to get these systems working together and delivering engaging Web experiences. Even if you aren’t considering Oracle Exalogic today, the rich Web experience of Oracle WebCenter, paired with the depth of the ATG product line, can provide your business full support, from merchandising through sale completion. ¶ CON8271 - Oracle WebCenter Portal Strategy and Vision To innovate and keep a competitive edge, organizations need to leverage the power of agile and responsive Web applications. Oracle WebCenter Portal enables you to do just that, by delivering intuitive user experiences for enterprise applications to drive innovation with composite applications and mashups. Attend this session to learn firsthand from customers how Oracle WebCenter Portal extends the value of existing enterprise applications, business processes, and content; delivers a superior business user experience; and maximizes limited IT resources. ¶ CON8880 - The Connected Customer Experience Begins with the Online Channel There’s a lot of talk these days about how to connect the customer journey across various touchpoints—from Websites and e-commerce to call centers and in-store—to provide experiences that are more relevant and engaging and ultimately gain competitive edge. Doing it all at once isn’t a realistic objective, so where do you start? Come to this session, and hear about three steps you can take that can help you begin your journey toward delivering the connected customer experience. You’ll hear how Oracle now has an integrated digital marketing platform for your corporate Website, your e-commerce site, your self-service portal, and your marketing and loyalty campaigns, and you’ll learn what you can do today to begin executing on your customer experience initiatives. ¶ GEN11451 - General Session: Building Mobile Applications with Oracle Cloud With the prevalence of smart mobile devices, companies are facing an increased demand to provide access to data and applications from new channels. However, developing applications for mobile devices poses some unique challenges. Come to this session to learn how Oracle addresses these challenges, offering a simpler way to develop and deploy cross-device mobile applications. See how Oracle Cloud enables you to access applications, data, and services from mobile channels in an easier way.  CON8272 - Oracle Social Network Strategy and Vision One key way of increasing employee productivity is by bringing people, processes, and information together—providing new social capabilities to enable business users to quickly correspond and collaborate on business activities. Oracle WebCenter provides a user engagement platform with social and collaborative technologies to empower business users to focus on their key business processes, applications, and content in the context of their role and process. Attend this session to hear how the latest social capabilities in Oracle Social Network are enabling organizations to transform themselves into social businesses.  --- Tuesday, October 2nd HOL10194 - Enterprise Content Management Simplified: Oracle WebCenter Content’s Next-Generation UI Regardless of the nature of your business, unstructured content underpins many of its daily functions. Whether you are working with traditional presentations, spreadsheets, or text documents—or even with digital assets such as images and multimedia files—your content needs to be accessible and manageable in convenient and intuitive ways to make working with the content easier. Additionally, you need the ability to easily share documents with coworkers to facilitate a collaborative working environment. Come to this session to see how Oracle WebCenter Content’s next-generation user interface helps modern knowledge workers easily manage personal and enterprise documents in a collaborative environment.¶ CON8877 - Develop a Mobile Strategy with Oracle WebCenter: Engage Customers, Employees, and Partners Mobile technology has gone from nice-to-have to a cornerstone of user engagement. Mobile access enables users to have information available at their fingertips, enabling them to take action the moment they make a decision, interact in the moment of convenience, and take advantage of new service offerings in their preferred channels. All your employees have your mobile applications in their pocket; now what are you going to do? It is a critical step for companies to think through what their employees, customers, and partners really need on their devices. Attend this session to see how Oracle WebCenter enables you to better engage your customers, employees, and partners by providing a unified experience across multiple channels. ¶ CON9447 - Enabling Access for Hundreds of Millions of Users How do you grow your business by identifying, authenticating, authorizing, and federating users on the Web, leveraging social identity and the open source OAuth protocol? How do you scale your access management solution to support hundreds of millions of users? With social identity support out of the box, Oracle’s access management solution is also benchmarked for 250-million-user deployment according to real-world customer scenarios. In this session, you will learn about the social identity capability and the 250-million-user benchmark testing of Oracle Access Manager and Oracle Adaptive Access Manager running on Oracle Exalogic and Oracle Exadata. ¶ HOL10207 - Build an Intranet Portal with Oracle WebCenter In this hands-on lab, you’ll work with Oracle WebCenter Portal and Oracle WebCenter Content to build out an enterprise portal that maximizes the productivity of teams and individual contributors. Using browser-based tools, you’ll manage site resources such as page styles, templates, and navigation. You’ll edit content stored in Oracle WebCenter Content directly from your portal. You’ll also experience the latest features that promote collaboration, social networking, and personal productivity. ¶ CON2906 - Get Proactive: Best Practices for Maintaining Oracle Fusion Middleware You chose Oracle Fusion Middleware products to help your organization deliver superior business results. Now learn how to take full advantage of your software with all the great tools, resources, and product updates you’re entitled to through Oracle Support. In this session, Oracle product experts provide proven best practices to help you work more efficiently, plan and prepare for upgrades and patching more effectively, and manage risk. Topics include configuration management tools, remote diagnostics, My Oracle Support Community, and My Oracle Support Lifecycle Advisors. New users and Oracle Fusion Middleware experts alike are guaranteed to leave with fresh ideas and practical, easy-to-implement next steps. ¶ CON8878 - Oracle WebCenter’s Cloud Strategy: From Social and Platform Services to Mashups Cloud computing represents a paradigm shift in how we build applications, automate processes, collaborate, and share and in how we secure our enterprise. Additionally, as you adopt cloud-based services in your organization, it’s likely that you will still have many critical on-premises applications running. With these mixed environments, multiple user interfaces, different security, and multiple datasources and content sources, how do you start evolving your strategy to account for these challenges? Oracle WebCenter offers a complete array of technologies enabling you to solve these challenges and prepare you for the cloud. Attend this session to learn how you can use Oracle WebCenter in the cloud as well as create on-premises and cloud application mash-ups. ¶ CON8901 - Optimize Enterprise Business Processes with Oracle WebCenter and Oracle BPM Do you have business processes that span multiple applications? Are you grappling with how to have visibility across these business processes; how to manage content that is associated with these processes; and, most importantly, how to model and optimize these business processes? Attend this session to hear how Oracle WebCenter and Oracle Business Process Management provide a unique set of integrated solutions to provide a composite application dashboard across these business processes and offer a solution for content-centric business processes. ¶ CON8883 - Deliver Engaging Interfaces to Oracle Applications with Oracle WebCenter Critical business processes live within enterprise applications, and application users need to manage and execute these processes as effectively as possible. Oracle provides a comprehensive user engagement platform to increase user productivity and optimize overall processes within Oracle Applications—Oracle E-Business Suite and Oracle’s Siebel, PeopleSoft, and JD Edwards product families—and third-party applications. Attend this session to learn how you can integrate these applications with Oracle WebCenter to deliver composite application dashboards to your end users—whether they are your customers, partners, or employees—for enhanced usability and Web 2.0–enabled enterprise portals.¶ Wednesday, October 3rd CON8895 - Future-Ready Intranets: How Aramark Re-engineered the Application Landscape There are essential techniques and technologies you can use to deliver employee portals that garner higher productivity, improve business efficiency, and increase user engagement. Attend this session to learn how you can leverage Oracle WebCenter Portal as a user engagement platform for bringing together business process management, enterprise content management, and business intelligence into a highly relevant and integrated experience. Hear how Aramark has leveraged Oracle WebCenter Portal and Oracle WebCenter Content to deliver a unified workspace providing simpler navigation and processing, consolidation of tools, easy access to information, integrated search, and single sign-on. ¶ CON8886 - Content Consolidation: Save Money, Increase Efficiency, and Eliminate Silos Organizations are looking for ways to save money and be more efficient. With content in many different places, it’s difficult to know where to look for a document and whether the document is the most current version. With Oracle WebCenter, content can be consolidated into one best-of-breed repository that is secure, scalable, and integrated with your business processes and applications. Users can find the content they need, where they need it, and ensure that it is the right content. This session covers content challenges that affect your business; content consolidation that can lead to savings in storage and administration costs and can lower risks; and how companies are realizing savings. ¶ CON8911 - Improve Online Experiences for Customers and Partners with Self-Service Portals Are you able to provide your customers and partners an easy-to-use online self-service experience? Are you processing high-volume transactions and struggling with call center bottlenecks or back-end systems that won’t integrate, causing order delays and customer frustration? Are you looking to target content such as product and service offerings to your end users? This session shares approaches to providing targeted delivery as well as strategies and best practices for transforming your business by providing an intuitive user experience for your customers and partners. ¶ CON6156 - Top 10 Ways to Integrate Oracle WebCenter Content This session covers 10 common ways to integrate Oracle WebCenter Content with other enterprise applications and middleware. It discusses out-of-the-box modules that provide expanded features in Oracle WebCenter Content—such as enterprise search, SOA, and BPEL—as well as developer tools you can use to create custom integrations. The presentation also gives guidance on which integration option may work best in your environment. ¶ HOL10207 - Build an Intranet Portal with Oracle WebCenter In this hands-on lab, you’ll work with Oracle WebCenter Portal and Oracle WebCenter Content to build out an enterprise portal that maximizes the productivity of teams and individual contributors. Using browser-based tools, you’ll manage site resources such as page styles, templates, and navigation. You’ll edit content stored in Oracle WebCenter Content directly from your portal. You’ll also experience the latest features that promote collaboration, social networking, and personal productivity. ¶ CON7817 - Migration to Oracle WebCenter Imaging 11g Customers today continually strive to automate business processes, reduce costs, and improve efficiency. The accounts payable process—which is often distributed in nature, requires many approvals, and generates huge volumes of paper invoices—is automated by many customers. In this session, learn how Oracle and SYSTIME have partnered to help a customer migrate its existing Oracle Imaging and Process Management Release 7.6 to the latest Oracle WebCenter Imaging 11g and integrate it with Oracle’s JD Edwards family of products. ¶ CON8910 - How to Engage Customers Across Web, Mobile, and Social Channels Whether on desktops at the office, on tablets at home, or on mobile phones when on the go, today’s customers are always connected. To engage today’s customers, you need to make the online customer experience connected and consistent across a host of devices and multiple channels, including Web, mobile, and social networks. Managing this multichannel environment can result in lots of headaches without the right tools. Attend this session to learn how Oracle WebCenter Sites solves the challenge of multichannel customer engagement. ¶ HOL10206 - Oracle WebCenter Sites 11g: Transforming the Content Contributor Experience Oracle WebCenter Sites 11g makes it easy for marketers and business users to contribute to and manage Websites with the new visual, contextual, and intuitive Web authoring interface. In this hands-on lab, you will create and manage content for a sports-themed Website, using many of the new and enhanced features of the 11g release. ¶ CON8900 - Building Next-Generation Portals: An Interactive Customer Panel Discussion Social and collaborative technologies have changed how people interact, learn, and collaborate, and providing a modern, social Web presence is imperative to remain competitive in today’s market. Can your business benefit from a more collaborative and interactive portal environment for employees, customers, and partners? Attend this session to hear from Oracle WebCenter Portal customers as they share their strategies and best practices for providing users with a modern experience that adapts to their needs and includes personalized access to content in context. The panel also addresses how customers have benefited from creating next-generation portals by migrating from older portal technologies to Oracle WebCenter Portal. ¶ CON9625 - Taking Control of Oracle WebCenter Security Organizations are increasingly looking to extend their Oracle WebCenter portal for social business, to serve external users and provide seamless access to the right information. In particular, many organizations are extending Oracle WebCenter in a business-to-business scenario requiring secure identification and authorization of business partners and their users. This session focuses on how customers are leveraging, securing, and providing access control to Oracle WebCenter portal and mobile solutions. You will learn best practices and hear real-world examples of how to provide flexible and granular access control for Oracle WebCenter deployments, using Oracle Platform Security Services and Oracle Access Management Suite product offerings. ¶ CON8891 - Extending Social into Enterprise Applications and Business Processes Oracle Social Network is an extensible social platform that enables contextual collaboration within enterprise applications and business processes, providing relevant data from across various enterprise systems in one place. Attend this session to see how an Oracle Social Network customer is integrating multiple applications—such as CRM, HCM, and business processes—into Oracle Social Network and Oracle WebCenter to enable individuals and teams to solve complex cross-organizational business problems more effectively by utilizing the social enterprise. ¶ Thursday, October 4th CON8899 - Becoming a Social Business: Stories from the Front Lines of Change What does it really mean to be a social business? How can you change our organization to embrace social approaches? What pitfalls do you need to avoid? In this lively panel discussion, customer and industry thought leaders in social business explore these topics and more as they share their stories of the good, the bad, and the ugly that can happen when embracing social methods and technologies to improve business success. Using moderated questions and open Q&A from the audience, the panel discusses vital topics such as the critical factors for success, the major issues to avoid, how to gain senior executive support for social efforts, how to handle undesired behavior, and how to measure business impact. It takes a thought-provoking look at becoming a social business from the inside. ¶ CON6851 - Oracle WebCenter and Oracle Business Intelligence Enterprise Edition to Create Vendor Portals Large manufacturers of grocery items routinely find themselves depending on the inventory management expertise of their wholesalers and distributors. Inventory costs can be managed more efficiently by the manufacturers if they have better insight into the inventory levels of items carried by their distributors. This creates a unique opportunity for distributors and wholesalers to leverage this knowledge into a revenue-generating subscription service. Oracle Business Intelligence Enterprise Edition and Oracle WebCenter Portal play a key part in enabling creation of business-managed business intelligence portals for vendors. This session discusses one customer that implemented this by leveraging Oracle WebCenter and Oracle Business Intelligence Enterprise Edition. ¶ CON8879 - Provide a Personalized and Consistent Customer Experience in Your Websites and Portals Your customers engage with your company online in different ways throughout their journey—from prospecting by acquiring information on your corporate Website to transacting through self-service applications on your customer portal—and then the cycle begins again when they look for new products and services. Ensuring that the customer experience is consistent and personalized across online properties—from branding and content to interactions and transactions—can be a daunting task. Oracle WebCenter enables you to speak and interact with your customers with one voice across your Websites and portals by providing an integrated platform for delivery of self-service and engagement that unifies and personalizes the online experience. Learn more in this session. ¶ CON8898 - Land Mines, Potholes, and Dirt Roads: Navigating the Way to ECM Nirvana Ten years ago, people were predicting that by this time in history, we’d be some kind of utopian paperless society. As we all know, we’re not there yet, but are we getting closer? What is keeping companies from driving down the road to enterprise content management bliss? Most people understand that using ECM as a central platform enables organizations to expedite document-centric processes, but most business processes in organizations are still heavily paper-based. Many of these processes could be automated and improved with an ECM platform infrastructure. In this panel discussion, you’ll hear from Oracle WebCenter customers that have already solved some of these challenges as they share their strategies for success and roads to avoid along your journey. ¶ CON8908 - Oracle WebCenter Portal: Creating and Using Content Presenter Templates Oracle WebCenter Portal applications use task flows to display and integrate content stored in the Oracle WebCenter Content server. Among the most flexible task flows is Content Presenter, which renders various types of content on an Oracle WebCenter Portal page. Although Oracle WebCenter Portal comes with a set of predefined Content Presenter templates, developers can create their own templates for specific rendering needs. This session shows the lifecycle of developing Content Presenter task flows, including how to create, package, import, modify at runtime, and use such templates. In addition to simple examples with Oracle Application Development Framework (Oracle ADF) UI elements to render the content, it shows how to use other UI technologies, CSS files, and JavaScript libraries. ¶ CON8897 - Using Web Experience Management to Drive Online Marketing Success Every year, the online channel becomes more imperative for driving organizational top-line revenue, but for many companies, mastering how to best market their products and services in a fast-evolving online world with high customer expectations for personalized experiences can be a complex proposition. Come to this panel discussion, and hear directly from online marketers how they are succeeding today by using Web experience management to drive marketing success, using capabilities such as targeting and optimization, user-generated content, mobile site publishing, and site visitor personalization to deliver engaging online experiences. ¶ CON8892 - Oracle’s Journey to Social Business Social business is a revolution, one that is causing rapidly accelerating change in how companies and customers engage with one another and how employees work together. Oracle’s goal in becoming a social business is to create a socially connected organization in which working collaboratively across geographical locations, lines of business, and management chains is second nature, enabling innovative solutions to business challenges. We can achieve this by connecting the right people, finding the right content, communicating with the right people, collaborating at the right time, and building the right communities in the right context—all ready in the CLOUD. Attend this session to see how Oracle is transforming itself into a social business. ¶  ------------ If you've read all the way to the end here - we are REALLY looking forward to seeing you in San Francisco.

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• Social network for internal company use

  - by khelll

  I'm seeking a social network app for employees in the company that can do the following: allows people to communicate within a company or across everyone on the social network (they can have access to a group or to everyone) post and archive interesting links, documents, etc. start a thread that goes to a group or to everyone lookup people’s info (profile) integrate w email so I can know if someone posts something new or responds to a questions Open source + customized deployment is a plus.

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• media storage social network (Host plan)

  - by Samir

  I'm wondering what the best way is to host media for a social network site. Let's say that I expect my social network to reach 500.000 users in 2 years time. I'm not sure how I can best setup my hosting plan in order to have a solid bases to store media files. Which hosting plan would you recommend me to start with and how can I enhance the plan?

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• Oracle WebCenter: Social Networking & Collaboration

  - by kellsey.ruppel(at)oracle.com

  We’ve talked in previous weeks about the key goals of the new release of WebCenter are providing a Modern User Experience, unparalleled Application Integration, converging all the best of the existing portal platforms into WebCenter and delivering a Common User Experience Architecture.  We’ve provided an overview of Oracle WebCenter and discussed some of the other key goals in previous weeks, and this week, we’ll focus on how the new release of Oracle WebCenter provides unprecedented Social Networking and Collaboration.We recently talked with Carin Chan, Principal Product Manager at Oracle, around the topic of Social Networking and Collaboration. In today’s work environment, employees have come to expect social and collaborative services to augment their work environment. Whether it is to post a blog or to poll fellow coworkers, employees expect and demand access to highly integrated, collaborative work environments that allow them to quickly contribute at work -- whether it is to make informed decisions, contribute on projects, or share knowledge.Social and collaborative services from Oracle WebCenter add an immeasurable amount of value to achieving a modern user experience. Oracle WebCenter Services provides rich and comprehensive social computing services that include services such as wikis, blogs, instant messaging, presence, activity streams and graphs, and polls/surveys that offer employees access to rich collaborative services to work efficiently.Employees can create pages or spaces that mix and match collaborative services while bringing in data from other applications to share with groups, teams, or organizations. These out of the box social and collaborative services include: People Connections and Activity Streams enable users to quickly assemble and visualize their social business networks and track user activities.Activity Graphs tracks all user activities in real-time and gathers intelligence about these users, their connections and the way they use information to make educated recommendations and provide on the spot information discovery.Wikis and blogs enable the community authoring of documents and sharing of ideas and also allow for the gathering of feedback and comments on those ideas.Tags and links allow users to easily mark, connect and share information with others.RSS feeds are available to track new or changed information related to discussion forums, processes or activities in an Oracle WebCenter environment.Discussion forums enable sharing of group knowledge and easy creation of communities around specific topics.Announcements allow you to manage and publish important news to your user base.Instant Messaging and Presence enable real-time awareness and communication with available users in the context of a business task.Web and Voice Conferencing enables real-time communication with internal and external business users.Lists provide a way to manage list data directly on the web as well as export and import it from and to Microsoft Excel.Oracle WebCenter Analytics provides comprehensive reporting metrics on activity and content usage within portals or composite applications.Activity Streams allow you to track activities and visualize your business networks.While being able to integrate into your portal deployment, these services are also integrated into how users are already working. This includes integration with software such as Microsoft Outlook, Microsoft Office and mobile devices such as the Apple iPhone. These services are just a tip of the iceberg regarding social and collaborative services that Oracle WebCenter has to offer your employees. Be sure to keep checking back this week for in future posts, we’ll delve deeper into a few of these collaborative services and discuss how a combination of collaborative services offer a better portal deployment to empower business users. Technorati Tags: UXP, collaboration, enterprise 2.0, modern user experience, oracle, portals, webcenter, social, activity streams, blogs, wikis

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• 3 Trends for SMBs around Social, Mobile, and Sensor

  - by Socially_Aware_Enterprise

  While I often am talking to big companies or discussing enterprise solutions. There are times when individuals ask me about Small or Medium sized business trends.  Interestingly,  the Enterprise Social, Mobile, and Sensor initiatives I regularly discuss are in fact related to even the Mom and Pop storefront. The eco-system of new service players in the Social-Mobile-Sensor space generally emerge developing partnerships with enterprises as they develop and bring economy to scale to their services for the larger market. And of course Oracle has an entire division dedicated for delivering products and support to help emerging companies compete without the need to open an industrial strength credit line.. So here are some trends that we are helping large enterprises to deploy today, but small and medium businesses should be able to take advantage of by the end of this year and starting into 2015. 1) The typical small business is generally "Localized". But the ability to be "Hyper-Localized" will come as location based services become ubiquitous. Many small businesses have one or several storefronts and theirs are typically within a single regional economic footprint. While the internet provides global reach, it will be the businesses that invest in social, mobile and local that will win in the end.  Of course I am a huge SoMoLo evangelist. The SMBs' content and targeting with platforms for Geo-Fencing, Geo-Conquesting and Path-Matching to HHI are all going to be accessible to them, if not for Mobile Apps, then via Mobile messaging in Social Networks that offer it.. Expect to be able to target FaceBook messaging not by city, but by store or mall… This makes being able to be "Hyper-Local" even more important. And with new proximity services coming online more than ever before, SMBs will operate and service customers with pinpoint accuracy right down to where they stand in an aisle. Geo-Conquesting will be huge for small players to place ads when customers pass through competitors regions. Car Dealers are doing this now.. But also of course iBeacons are now very cheap and getting easier to put in retail stores. The ability for sales to happen anywhere in the store via a mobile phone or tablet is huge, as it will give the small shop the flexibility to not have to "Guard the Register" as more or most transactions will be digital. Thus, M-Commerce and T-Commerce will change the job of cashier dramatically.. 2) Intra-Brand Advocacy, the idea now is that rather than just depend on your trusty social media manager and his team, you are going to push more and more individuals with expertise inside the organization to help manage, reach-out, and utilize social channels to manage the incoming questions and answers customers need. While for years CRM was the tool of the enterprise, today CRMs enable this now "Salesforce et al" capability to trickle throughout the company. This gives greater pressure to organize roles, but also flatten out the organization. Internal collaboration around topics and customer needs is going to be the key for SMBs to finally get serious about customer experiences. Their customers are online and in social networks. This includes not just B2C SMBs but also B2B companies as well. Don't believe me? To find the players just use hashtag #SocialSelling and you will see… 3) The Visual Networks will begin to move from Content Aggregators to Content Collaboration platforms, which means Pinterest, Instagram, Vine, & others will begin to move to add more features brands want, first marketing platforms, rather than unique brand partnerships as they do today, but this will open ways for SMBs to engage with clear brand messaging and metrics. Eventually providing more "Collaboration" between Brand and Consumer.. Don't think for a minute Facebook bought Oculus Rift so you could see your timeline in 3-D. The Social Networks I advise customers to invest in are ones that are audio and visual intrinsically. Players from SoundCloud to Pinterest are deploying ways for brands to harness their interactive visual or audio based social networks to sell ad units aka brand messaging. While the Social Media revolution is going on, the emphasis was on the social, today it more and more about the media in social, that enterprises soon small and medium businesses will be connected to. 

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• Google I/O 2010 - Fluid social experiences across sites

  Google I/O 2010 - Fluid social experiences across sites Google I/O 2010 - Bridging the islands: Building fluid social experiences across websites Social Web 201 John Panzer, Joseph Smarr As more sites add social functionality, profiles, friends, and conversations are becoming increasingly fragmented. But an emerging collection of open technologies aim to help bridge these social islands, allowing users to seamlessly move between sites and have unified conversations that span multiple web sites. Learn how OpenID, OAuth, Portable Contacts, ActivityStrea.ms, and Salmon can help you connect to the rest of the Social Web. For all I/O 2010 sessions, please go to code.google.com/events/io/2010/sessions.html From: GoogleDevelopers Views: 2 0 ratings Time: 01:01:42 More in Science & Technology

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• Oracle Social Network Developer Challenge: HarQen Nodal

  - by Kellsey Ruppel

  Originally posted by Jake Kuramoto on The Apps Lab blog. We wrapped the Oracle Social Network Developer Challenge last week at OpenWorld, and this week, I’ll be sharing all the entries. All the teams that entered our challenge did a ton of work and built really interesting integrations with Oracle Social Network, and I want to showcase their hard work and innovative ideas. Today, I give you Nodal from the HarQen (@harqen) team, Kris Gösser (@krisgosser), Jesse Vogt (@jesse_vogt) and Matt Stockton (@mstockton). The guys from HarQen built Nodal to provide a visual way to navigate your connections and conversations in Oracle Social Network and view relationships. Using Nodal, you can: Search through names and profiles in Oracle Social Network. Choose people and view their social graphs in a visually useful way. Expand nodes in the social graph and add that person’s social graph to the Nodal view for comparison. Move nodes around and lock them in place for easier viewing, using a physics engine for movement. Adjust the physics engine properties according to your viewing preferences. Select nodes in the social graph and create a conversation directly based on the selection. Here are some shots of Nodal. They really don’t do the physics engine justice, but maybe the guys at Harqen will post a video of what they did for your viewing pleasure. #gallery-1 { margin: auto; } #gallery-1 .gallery-item { float: left; margin-top: 10px; text-align: center; width: 33%; } #gallery-1 img { border: 2px solid #cfcfcf; } #gallery-1 .gallery-caption { margin-left: 0; }   Nodal’s visuals wowed the judges and the audience, and anyone with a decent-sized social network presence understands the need for good network visualization. Tools like Nodal allow you to discover hidden connections in your network and maximize the value of your weak ties and find mavens, a very important key to getting work done. Thanks to the HarQen team for participating in our challenge. We hope they had a good experience. Look for the details of the other entries this week.

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• How to implement a link that can get bonus for 5 times by different people on a Social Network?

  - by Jian Lin

  How can we generate a link that can be clicked on by 5 different people on a Social Network game, so that each of the five people can get a bonus? The link will be published as a "newsfeed" on the Social Network such as Facebook. The link shouldn't be easily "generated" by any people as a cheating method. Also, what database table(s) should be added to handle: 1) the bonus can be claimed up to 5 times 2) must be claimed by different people ?

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• Augmenting your Social Efforts via Data as a Service (DaaS)

  - by Mike Stiles

  The following is the 3rd in a series of posts on the value of leveraging social data across your enterprise by Oracle VP Product Development Don Springer and Oracle Cloud Data and Insight Service Sr. Director Product Management Niraj Deo. In this post, we will discuss the approach and value of integrating additional “public” data via a cloud-based Data-as-as-Service platform (or DaaS) to augment your Socially Enabled Big Data Analytics and CX Management. Let’s assume you have a functional Social-CRM platform in place. You are now successfully and continuously listening and learning from your customers and key constituents in Social Media, you are identifying relevant posts and following up with direct engagement where warranted (both 1:1, 1:community, 1:all), and you are starting to integrate signals for communication into your appropriate Customer Experience (CX) Management systems as well as insights for analysis in your business intelligence application. What is the next step? Augmenting Social Data with other Public Data for More Advanced Analytics When we say advanced analytics, we are talking about understanding causality and correlation from a wide variety, volume and velocity of data to Key Performance Indicators (KPI) to achieve and optimize business value. And in some cases, to predict future performance to make appropriate course corrections and change the outcome to your advantage while you can. The data to acquire, process and analyze this is very nuanced: It can vary across structured, semi-structured, and unstructured data It can span across content, profile, and communities of profiles data It is increasingly public, curated and user generated The key is not just getting the data, but making it value-added data and using it to help discover the insights to connect to and improve your KPIs. As we spend time working with our larger customers on advanced analytics, we have seen a need arise for more business applications to have the ability to ingest and use “quality” curated, social, transactional reference data and corresponding insights. The challenge for the enterprise has been getting this data inline into an easily accessible system and providing the contextual integration of the underlying data enriched with insights to be exported into the enterprise’s business applications. The following diagram shows the requirements for this next generation data and insights service or (DaaS): Some quick points on these requirements: Public Data, which in this context is about Common Business Entities, such as - Customers, Suppliers, Partners, Competitors (all are organizations) Contacts, Consumers, Employees (all are people) Products, Brands This data can be broadly categorized incrementally as - Base Utility data (address, industry classification) Public Master Reference data (trade style, hierarchy) Social/Web data (News, Feeds, Graph) Transactional Data generated by enterprise process, workflows etc. This Data has traits of high-volume, variety, velocity etc., and the technology needed to efficiently integrate this data for your needs includes - Change management of Public Reference Data across all categories Applied Big Data to extract statics as well as real-time insights Knowledge Diagnostics and Data Mining As you consider how to deploy this solution, many of our customers will be using an online “cloud” service that provides quality data and insights uniformly to all their necessary applications. In addition, they are requesting a service that is: Agile and Easy to Use: Applications integrated with the service can obtain data on-demand, quickly and simply Cost-effective: Pre-integrated into applications so customers don’t have to Has High Data Quality: Single point access to reference data for data quality and linkages to transactional, curated and social data Supports Data Governance: Becomes more manageable and cost-effective since control of data privacy and compliance can be enforced in a centralized place Data-as-a-Service (DaaS) Just as the cloud has transformed and now offers a better path for how an enterprise manages its IT from their infrastructure, platform, and software (IaaS, PaaS, and SaaS), the next step is data (DaaS). Over the last 3 years, we have seen the market begin to offer a cloud-based data service and gain initial traction. On one side of the DaaS continuum, we see an “appliance” type of service that provides a single, reliable source of accurate business data plus social information about accounts, leads, contacts, etc. On the other side of the continuum we see more of an online market “exchange” approach where ISVs and Data Publishers can publish and sell premium datasets within the exchange, with the exchange providing a rich set of web interfaces to improve the ease of data integration. Why the difference? It depends on the provider’s philosophy on how fast the rate of commoditization of certain data types will occur. How do you decide the best approach? Our perspective, as shown in the diagram below, is that the enterprise should develop an elastic schema to support multi-domain applicability. This allows the enterprise to take the most flexible approach to harness the speed and breadth of public data to achieve value. The key tenet of the proposed approach is that an enterprise carefully federates common utility, master reference data end points, mobility considerations and content processing, so that they are pervasively available. One way you may already be familiar with this approach is in how you do Address Verification treatments for accounts, contacts etc. If you design and revise this service in such a way that it is also easily available to social analytic needs, you could extend this to launch geo-location based social use cases (marketing, sales etc.). Our fundamental belief is that value-added data achieved through enrichment with specialized algorithms, as well as applying business “know-how” to weight-factor KPIs based on innovative combinations across an ever-increasing variety, volume and velocity of data, will be where real value is achieved. Essentially, Data-as-a-Service becomes a single entry point for the ever-increasing richness and volume of public data, with enrichment and combined capabilities to extract and integrate the right data from the right sources with the right factoring at the right time for faster decision-making and action within your core business applications. As more data becomes available (and in many cases commoditized), this value-added data processing approach will provide you with ongoing competitive advantage. Let’s look at a quick example of creating a master reference relationship that could be used as an input for a variety of your already existing business applications. In phase 1, a simple master relationship is achieved between a company (e.g. General Motors) and a variety of car brands’ social insights. The reference data allows for easy sort, export and integration into a set of CRM use cases for analytics, sales and marketing CRM. In phase 2, as you create more data relationships (e.g. competitors, contacts, other brands) to have broader and deeper references (social profiles, social meta-data) for more use cases across CRM, HCM, SRM, etc. This is just the tip of the iceberg, as the amount of master reference relationships is constrained only by your imagination and the availability of quality curated data you have to work with. DaaS is just now emerging onto the marketplace as the next step in cloud transformation. For some of you, this may be the first you have heard about it. Let us know if you have questions, or perspectives. In the meantime, we will continue to share insights as we can.Photo: Erik Araujo, stock.xchng

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• Social Technology and the Potential for Organic Business Networks

  - by Michael Snow

  Guest Blog Post by:  Michael Fauscette, IDCThere has been a lot of discussion around the topic of social business, or social enterprise, over the last few years. The concept of applying emerging technologies from the social Web, combined with changes in processes and culture, has the potential to provide benefits across the enterprise over a wide range of operations impacting employees, customers, partners and suppliers. Companies are using social tools to build out enterprise social networks that provide, among other things, a people-centric collaborative and knowledge sharing work environment which over time can breakdown organizational silos. On the outside of the business, social technology is adding new ways to support customers, market to prospects and customers, and even support the sales process. We’re also seeing new ways of connecting partners to the business that increases collaboration and innovation. All of the new "connectivity" is, I think, leading businesses to a business model built around the concept of the network or ecosystem instead of the old "stand-by-yourself" approach. So, if you think about businesses as networks in the context of all of the other technical and cultural change factors that we're seeing in the new information economy, you can start to see that there’s a lot of potential for co-innovation and collaboration that was very difficult to arrange before. This networked business model, or what I've started to call “organic business networks,” is the business model of the information economy.The word “organic” could be confusing, but when I use it in this context, I’m thinking it has similar traits to organic computing. Organic computing is a computing system that is self-optimizing, self-healing, self-configuring, and self-protecting. More broadly, organic models are generally patterns and methods found in living systems used as a metaphor for non-living systems.Applying an organic model, organic business networks are networks that represent the interconnectedness of the emerging information business environment. Organic business networks connect people, data/information, content, and IT systems in a flexible, self-optimizing, self-healing, self-configuring, and self-protecting system. People are the primary nodes of the network, but the other nodes — data, content, and applications/systems — are no less important.A business built around the organic business network business model would incorporate the characteristics of a social business, but go beyond the basics—i.e., use social business as the operational paradigm, but also use organic business networks as the mode of operating the business. The two concepts complement each other: social business is the “what,” and the organic business network is the “how.”An organic business network lets the business work go outside of traditional organizational boundaries and become the continuously adapting implementation of an optimized business strategy. Value creation can move to the optimal point in the network, depending on strategic influencers such as the economy, market dynamics, customer behavior, prospect behavior, partner behavior and needs, supply-chain dynamics, predictive business outcomes, etc.An organic business network driven company is the antithesis of a hierarchical, rigid, reactive, process-constrained, and siloed organization. Instead, the business can adapt to changing conditions, leverage assets effectively, and thrive in a hyper-connected, global competitive, information-driven environment.To hear more on this topic – I’ll be presenting in the next webcast of the Oracle Social Business Thought Leader Webcast Series - “Organic Business Networks: Doing Business in a Hyper-Connected World” this coming Thursday, June 21, 2012, 10:00 AM PDT – Register here

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• How to disable the Social Reader Application in Facebook?

  - by Rekha

  Social Reader Application has made the process of sharing in Facebook easy but it looks like whatever we read is being displayed in our Facebook’s page. How to avoid this sharing? In the recent days, everyone’s Facebook Page is being flooded with various news from all the Social Reader Applications we have enabled. Even though this is a good idea to share the current news to everyone, it still seems to have taken away our privacy of what content we actually read. To avoid displaying the news on our Facebook page: 1. If you want the feeds to be displayed in your page but not to be shown to public or friends, just select from the options that are listed when you give permission for the Social Reader when you first read a feed. 2. Select Account Settings from the drop down menu on the top right corner of your FB page. Select Apps Tab which is available in the left side of the page. Here you can change the App Settings or completely delete the App. 3. You can also block Social Reader and other applications’ feeds that are read by your friends. In the right corner of the feed, click the drop-down icon and select “Hide all by ‘Application’” option. By selecting this, you would not be able to see any feeds from your friends too. 4. If you are intrigued by the feeds, you can just copy the title in your search engine and then read directly from their sites. This will not list the feed in your Facebook page.

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• Why I Love the Social Management Platform I Use

  - by Mike Stiles

  Not long ago, I asked the product heads for the various components of the Oracle Social Cloud’s SRM to say what they thought was coolest about their component. And while they did a fine job, it was recently pointed out to me that no one around here uses the platform in a real-world setting more than I do, as I not only blog and podcast my brains out, I also run Oracle Social’s own social properties. Of course I’m pro-Oracle Social’s product. Duh. But if you can get around immediately writing this off as a puff piece, there are real reasons beyond my employment that the Oracle SRM works for me as a community manager. If it didn’t, I could have simply written about something else, like how people love smartphones or something genius like that. Post Grid I like seeing what I want to see. I’m difficult that way. Post grid lets me see all posts for all channels, with custom columns showing me how posts are doing. I can filter the grid by social channel, published, scheduled, draft, suggested, etc. Then there’s a pullout side panel that shows me post details, including engagement analytics. From the pullout, I can preview the post, do a quick edit, a full edit, or (my favorite) copy a post so I can edit it and schedule it for other times so I don’t have to repeat from scratch. I’m not lazy, just time conscious. The Post Creation Environment Given our post volume, I need this to be as easy as it can be. I can highlight which streams I want the post to go out on, edit for the individual streams, maintain a media library that’s easy to upload to and attach from, tag posts, insert links that auto-shorten to an orac.le shortlink, schedule with a nice calendar visual, geo-target, drop photos inline into Twitter, and review each post. Watching My Channels The Engage component of the Oracle SRM brings in and drops into a grid the activity that’s happening on all my channels. I keep this open round-the-clock. Again, I get to see only what I want; social network, stream, unread messages, engagement by how I labeled them, and date range. I can bring up a post with a click, reply, label it, retweet it, assign it, delete it, archive it, etc. So don’t bother trying to be a troll on my channels. Analytics Social publishing and engaging 24/7 would be pretty unrewarding if I couldn’t see how our audience was responding. Frankly, I get more analytics than I know what to do with (I’m a content creator, not a data analyst). But I do know what numbers I care about, and they’re available by channel, date range, and campaigns. I’m seeing fan count, sources and demographics. I’m seeing engagement, what kinds of posts are getting engagement, and top engagers. I’m seeing my reach, both organic and paid. I’m seeing how individual posts performed in terms of engagement and virality, and posting time/date insight. Have I covered all the value propositions? I’ve covered pathetically few of them. It would be impossible in blog length to give shout-outs to the vast number of features and functionalities. From organizing teams and managing permissions with Workflow to the powerful ability to monitor topics (and your competition) across the web in Listen, it’s a major, and increasingly necessary, weapon in your social marketing arsenal. The life of a Community Manager is not for everybody. So if the Oracle SRM can actually make a Community Manager’s life easier, what’s not to love? I invite you to take a look at and participate in our Oracle Social Cloud social channels! Facebook Twitter YouTube Google Plus LinkedIn Daily Podcast on iHeartRadio @mikestiles @oraclesocial Photo: freeimages.com

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• OpenID enabled social bookmarking service

  - by Oleksandr Bolotov

  Are there any good social bookmarking service which supports OpenID? I know about gnolia.com but it seems to be unstable, unfortunately ;(

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• How many servers do I need to run my social network

  - by user38141

  I am trying to build a social network and I am wondering how many servers I would need to handle 100,000 to 500,000 users.

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• Image storage social network (Host plan)

  - by Samir

  I'm wondering what the best way is to host images on a social network site. Let's say that I expect my social network to reach 500.000 users in 2 years time. That would mean that if every user uploaded about 100 images and every image is 1 MB that I will have to need: 500.000 * 100 * 1 MB = 50.000.000 MB which means 50 terabytes. I'm not sure how I can best setup my hosting plan in order to have a solid bases to store my images and eventually store video files as well. Which hosting plan would you recommend me to start with and how can I enhance the plan?

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• Add social feature to free wordpress?

  - by raj

  How to add social sharing buttons to free wordpress blog? For every post that I create?

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• VPS hosting for a social network

  - by Jana

  Hi, I've developed a social network and I've been using shared hosting for that since it was launched. With that I wasn't able to send emails in bulk in cases like "newsletters" and "invitations to join my site". Plus most importantly most of the mails I send ended up in user's SPAM list.I'm planning to move into VPS as it may not have limits added. I'm wondering what's the cheapest VPS host available. I'm not pretty much familiar with Linux commands and seeking cPanel to do the work for me. Will the following configuration suit for a "new" social network like mine which has a less load? 1000Mhz Guaranteed 512MB Guaranteed RAM 20GB (RAID) Disk Space 1000GB/month Bandwidth 2 IP(s) & 5 Backups Semi Managed Thanks in advance

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• Bypass Facebook Social Reader Apps using Google Chrome Extension

  - by Gopinath

  One of the most annoying features of Facebook  is it’s Social Reader Apps that share automatically whatever your read, watch or listen online.  I don’t like to share what ever I do online to Facebook as I want my privacy. Few of  my friends knowingly or unknowingly are using Social Reader apps and their online activity is automatically posted to the wall. To read these articles or watch videos shared by Social Reader application I need to add the application and allow it to automatically post. I don’t like Social Reader Apps and if you are one like me, here is a Google Chrome browser plugin that allows us to bypass Social Reader Apps. The extension Facebook Unsocial Reader smartly rewrites Facebook links in such a way that you will be able to access content of links without adding Social Reader Apps to your account. To rewrite the links, the extension cleverly uses Google I’m Feeling Lucky service and searches for the article’s title. The first search result of Google is almost perfect in identifying the original article link. If you are a heavy Facebook user and concerned about using Social Reader Apps, this plugin is must to have. Photo (cc) Josh Hallett. Facebook Unsocial Reader Extension for Google Chrome

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• Learn How to Integrate Social Media into Your Customer Service - December 12 Webcast

  - by Tuula Fai

  Are you interested in learning more about social media customer service strategies? Then register for CRM Magazine's Roundtable Webcast, Four Social Media Support Strategies, being held Wednesday, December 12 from 11 AM - 12 PM PT (2 - 3 PM ET). The webcast features Oracle's Charlie Knapp, Director of CRM/CX Applications, Product Marketing who will speak on best practices for social enabling your contact center and customer support. Here is a brief overview of the webinar: Today's customers reveal an incredible amount of valuable information through social media on a daily basis. How well is your organization able to listen and repond? Join Parature, Verint Systems, KANA, and Oracle in this free webinar and learn how to: Enable collaboration across the enterprise to provide service and support in social media. Enhance loyalty, drive voice of the customer listening, and reduce costs. Intelligently identify, route, and engage directly with your customers through social media. Integrate social media into contact center workflows to solve customer issues, protect your brand, and improve satisfaction. Register now to join us for this free web event.  

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• From Transactions To Engagement

  - by David Dorf

  I've mentioned in the past that Oracle has invested quite a bit in acquiring social companies to build out its Social Relationship Management suite.  The concept is to shift away from transactions and towards engagement.  Social media represents a great opportunity to engage with customers, learn what they want, and personalize the shopping experience for them. I look at SRM as the bridge between traditional CRM and CX.  If you're looking for ideas, check out Five Social Retailing Suggestions and Social Analytics and the Customer.  There are lots of ways to leverage social media to enhance the customer experience and thus drive more sales. My friends over at 8th Bridge have just released their Social IQ report in which they rate retailers on their social capabilities.  They also produced a nice infographic so you can consume the data quickly, but I'd still encourage you to download the full report. Retailers interested in upping their SRM abilities should definitely stop by the Oracle booth at NRF in January.

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