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• Oracle Enhances Oracle Social Cloud with Next-Generation User Experience

  - by Richard Lefebvre

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 Today’s enterprise must meet the technology standards of today’s consumer. According to a recent IDG Enterprise report, enterprises that invest in consumerized, easy-to-use technologies experience a 56 percent increase in employee productivity and a 46 percent increase in customer satisfaction. In order to deliver that simple and intuitive experience across even the most advanced social management capabilities, Oracle today introduced Social Station, an innovative new workspace within Oracle Social Cloud’s Social Relationship Management (SRM) platform. With Social Station, users benefit from a personalized and intuitive user experience that helps increase both the productivity and performance of social business practices. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";} Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} News Facts Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Oracle today introduced Social Station, an innovative new workspace within Oracle Social Cloud’s Social Relationship Management (SRM) platform that helps organizations socially enable the way they do business. With an advanced yet intuitive user interface, Social Station delivers a compelling user experience that improves productivity and helps users more easily deliver on social objectives. To help users quickly and easily build out and configure their social workspaces, Social Station provides drag-and-drop capabilities that allow users to personalize their workspace with different social modules. With a new Custom Analytics module that mixes and matches more than 120 metrics with thousands of customizable reporting options, users can customize their view of social data and access constantly refreshed updates that support real-time understanding. One-click sharing capabilities and annotation functionality within the new Custom Analytics module also drives productivity by improving sharing and collaboration across teams, departments, and executives. Multiview layout capabilities further allows visibility into social insights by offering users the flexibility to monitor conversations by network, stream, metric, graph type, date range, and relative time period. Social Station also includes an Enhanced Calendar module that provides a clear visual representation of content, posts, networks, and views, helping users easily and efficiently understand information and toggle between various functions and views. To support different user personas and social business needs, Oracle plans to continue building out Social Station with additional modules, including content curation, influencer engagement, and command center creation. /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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• Avoid the “Social Silo” - Learn Why and How

  - by Brian Dayton

  Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} I’m not going to spend any more real estate than needed on this—social media is big. Facebook hit the Billion user mark in October, that’s 1 out of every 7 humans on the planet. This past Summer (in the Northern hemisphere) Twitter passed the 400 Million Tweet/day mark. The list of social properties and data points goes on and on. Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} With social your customer, prospect, or constituent has pervasive access—through mobile—to a global audience, the ability to influence friends, friends of friends, and even people they will never meet. They also have the unique opportunity to forge a deeper relationship with your business—telling you what they like, what they don’t like, how you can help, and what they’d like to see more of. Are you listening? Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} What’s the Bottom Line for Business? Businesses need to be where their customers are—on social properties. They need to be available and responsive in those channels—24x7x365. They need to engage and communicate in new ways—sometimes in less than 140 characters and with empathy, not a 1-way megaphone. Finally, businesses need to look at social as an extension of their existing business practices. Not as a silo’d communication channel limited to marketing. Social Can’t Be a Silo – Learn Why @ Oracle CloudWorld When a business is on social networks they represent the whole business. That’s how a customer, constituent, partner or potential candidate sees it. Those organizations that have moved on the opportunity to build closer relationships through social marketing have already made the first step. Social Selling, Service, eCommerce, and Recruiting are external-facing opportunities that leading organizations are moving on right now. This strategy, one of weaving social into and across your business processes—and leveraging social concepts and technologies for internal collaboration—is something you can learn about during an Oracle CloudWorld event in a city near you. You’ll hear and see social relationship management concepts, best-practices, and recommendations woven into topics, discussions, and demonstrations throughout the event—from Marketing and Sales to Service and Human Resources. Stay Tuned and Avoid Potholes By all indications social is here to stay but it’s moving fast and social business strategies are evolving rapidly. At Oracle CloudWorld you’ll also get the opportunity to learn how to avoid some of the potholes on the road to #socialbusiness. Stay tuned to this blog. In future posts I’ll cover some of those potholes including the challenges of Social@Scale and Parallel Processes. Jump-start your social business strategy or learn how to refine and expand what you’re doing already at Oracle CloudWorld. Want to learn more about what Oracle is doing in social? Check out www.oracle.com/social or, if you're looking for a quick read my co-worker, Pat Ma, has a great post on this blog summarizing some popular Social Relationship Management use cases.

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• How to implement the activity stream in a social network

  - by Nicolò Martini

  I'm developing my own social network, and I haven't found on the web examples of implementation the stream of users' actions... For example, how to filter actions for each users? How to store the action events? Which data model and object model can I use for the actions stream and for the actions itselves?

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• Using the OAM Mobile & Social SDK to secure native mobile apps - Part 2 : OAM Mobile & Social Server configuration

  - by kanishkmahajan

  Objective  In the second part of this blog post I'll now cover configuration of OAM to secure our sample native apps developed using the iOS SDK. First, here are some key server side concepts: Application Profiles: An application profile is a logical representation of your application within OAM server. It could be a web (html/javascript) or native (iOS or Android) application. Applications may have different requirements for AuthN/AuthZ, and therefore each application that interacts with OAM Mobile & Social REST services must be uniquely defined. Service Providers: Service providers represent the back end services that are accessed by applications. With OAM Mobile & Social these services are in the areas of authentication, authorization and user profile access. A Service Provider then defines a type or class of service for authentication, authorization or user profiles. For example, the JWTAuthentication provider performs authentication and returns JWT (JSON Web Tokens) to the application. In contrast, the OAMAuthentication also provides authentication but uses OAM SSO tokens Service Profiles:  A Service Profile is a logical envelope that defines a service endpoint URL for a service provider for the OAM Mobile & Social Service. You can create multiple service profiles for a service provider to define token capabilities and service endpoints. Each service provider instance requires atleast one corresponding service profile.The  OAM Mobile & Social Service includes a pre-configured service profile for each pre-configured service provider. Service Domains: Service domains bind together application profiles and service profiles with an optional security handler. So now let's configure the OAM server. Additional details are in the OAM Documentation and this post simply provides an outline of configuration tasks required to configure OAM for securing native apps.  Configuration  Create The Application Profile Log on to the Oracle Access Management console and from System Configuration -> Mobile and Social -> Mobile Services, select "Create" under Application Profiles. You would do this  step twice - once for each of the native apps - AvitekInventory and AvitekScheduler. Enter the parameters for the new Application profile: Name:  The application name. In this example we use 'InventoryApp' for the AvitekInventory app and 'SchedulerApp' for the AvitekScheduler app. The application name configured here must match the application name in the settings for the deployed iOS application. BaseSecret: Enter a password here. This does not need to match any existing password. It is used as an encryption key between the client and the OAM server.  Mobile Configuration: Enable this checkbox for any mobile applications. This enables the SDK to collect and send Mobile specific attributes to the OAM server.  Webview: Controls the type of browser that the iOS application will use. The embedded browser (default) will render the browser within the application. External will use the system standalone browser. External can sometimes be preferable for debugging URLScheme: The URL scheme associated with the iOS apps that is also used as a custom URL scheme to register O/S handlers that will take control when OAM transfers control to device. For the AvitekInventory and the AvitekScheduler apps I used osa:// and client:// respectively. You set this scheme in Xcode while developing your iOS Apps under Info->URL Types.  Bundle Identifier : The fully qualified name of your iOS application. You typically set this when you create a new Xcode project or under General->Identity in Xcode. For the AvitekInventory and AvitekScheduler apps these were com.us.oracle.AvitekInventory and com.us.oracle.AvitekScheduler respectively.  Create The Service Domain Select create under Service domains. Create a name for your domain (AvitekDomain is what I've used). The name configured must match the service domain set in the iOS application settings. Under "Application Profile Selection" click the browse button. Choose the application profiles that you created in the previous step one by one. Set the InventoryApp as the SSO agent (with an automatic priority of 1) and the SchedulerApp as the SSO client. This associates these applications with this service domain and configures them in a 'circle of trust'.  Advance to the next page of the wizard to configure the services for this domain. For this example we will use the following services:  Authentication:   This will use the JWT (JSON Web Token) format authentication provider. The iOS application upon successful authentication will receive a signed JWT token from OAM Mobile & Social service. This token will be used in subsequent calls to OAM. Use 'MobileOAMAuthentication' here. Authorization:  The authorization provider. The SDK makes calls to this provider endpoint to obtain authorization decisions on resource requests. Use 'OAMAuthorization' here. User Profile Service:  This is the service that provides user profile services (attribute lookup, attribute modification). It can be any directory configured as a data source in OAM.  And that's it! We're done configuring our native apps. In the next section, let's look at some additional features that were mentioned in the earlier post that are automated by the SDK for the app developer i.e. these are areas that require no additional coding by the app developer when developing with the SDK as they only require server side configuration: Additional Configuration  Offline Authentication Select this option in the service domain configuration to allow users to log in and authenticate to the application locally. Clear the box to block users from authenticating locally. Strong Authentication By simply selecting the OAAMSecurityHandlerPlugin while configuring mobile related Service Domains, the OAM Mobile&Social service allows sophisticated device and client application registration logic as well as the advanced risk and fraud analysis logic found in OAAM to be applied to mobile authentication. Let's look at some scenarios where the OAAMSecurityHandlerPlugin gets used. First, when we configure OAM and OAAM to integrate together using the TAP scheme, then that integration kicks off by selecting the OAAMSecurityHandlerPlugin in the mobile service domain. This is how the mobile device is now prompted for KBA,OTP etc depending on the TAP scheme integration and the OAM users registered in the OAAM database. Second, when we configured the service domain, there were claim attributes there that are already pre-configured in OAM Mobile&Social service and we simply accepted the default values- these are the set of attributes that will be fetched from the device and passed to the server during registration/authentication as device profile attributes. When a mobile application requests a token through the Mobile Client SDK, the SDK logic will send the Device Profile attributes as a part of an HTTP request. This set of Device Profile attributes enhances security by creating an audit trail for devices that assists device identification. When the OAAM Security Plug-in is used, a particular combination of Device Profile attribute values is treated as a device finger print, known as the Digital Finger Print in the OAAM Administration Console. Each finger print is assigned a unique fingerprint number. Each OAAM session is associated with a finger print and the finger print makes it possible to log (and audit) the devices that are performing authentication and token acquisition. Finally, if the jail broken option is selected while configuring an application profile, the SDK detects a device is jail broken based on configured policy and if the OAAM handler is configured the plug-in can allow or block access to client device depending on the OAAM policy as well as detect blacklisted, lost or stolen devices and send a wipeout command that deletes all the mobile &social relevant data and blocks the device from future access. 1024x768 Social Logins Finally, let's complete this post by adding configuration to configure social logins for mobile applications. Although the Avitek sample apps do not demonstrate social logins this would be an ideal exercise for you based on the sample code provided in the earlier post. I'll cover the server side configuration here (with Facebook as an example) and you can retrofit the code to accommodate social logins by following the steps outlined in "Invoking Authentication Services" and add code in LoginViewController and maybe create a new delegate - AvitekRPDelegate based on the description in the previous post. So, here all you will need to do is configure an application profile for social login, configure a new service domain that uses the social login application profile, register the app on Facebook and finally configure the Facebook OAuth provider in OAM with those settings. Navigate to Mobile and Social, click on "Internet Identity Services" and create a new application profile. Here are the relevant parameters for the new application profile (-also we're not registering the social user in OAM with this configuration below, however that is a key feature as well): Name:  The application name. This must match the name of the of mobile application profile created for your application under Mobile Services. We used InventoryApp for this example. SharedSecret: Enter a password here. This does not need to match any existing password. It is used as an encryption key between the client and the OAM Mobile and Social service.  Mobile Application Return URL: After the Relying Party (social) login, the OAM Mobile & Social service will redirect to the iOS application using this URI. This is defined under Info->URL type and we used 'osa', so we define this here as 'osa://' Login Type: Choose to allow only internet identity authentication for this exercise. Authentication Service Endpoint : Make sure that /internetidentityauthentication is selected. Login to http://developers.facebook.com using your Facebook account and click on Apps and register the app as InventoryApp. Note that the consumer key and API secret gets generated automatically by the Facebook OAuth server. Navigate back to OAM and under Mobile and Social, click on "Internet Identity Services" and edit the Facebook OAuth Provider. Add the consumer key and API secret from the Facebook developers site to the Facebook OAuth Provider: Navigate to Mobile Services. Click on New to create a new service domain. In this example we call the domain "AvitekDomainRP". The type should be 'Mobile Application' and the application credential type 'User Token'. Add the application "InventoryApp" to the domain. Advance the next page of the wizard. Select the  default service profiles but ensure that the Authentication Service is set to 'InternetIdentityAuthentication'. Finish the creation of the service domain.

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• The Social Business Thought Leaders - John Hagel

  - by kellsey.ruppel

  While many European economies are on the brink of a recession between increasing taxation and mounting loss of jobs and bankruptcy filing rates, there's an understandable risk of losing sight of the deeper forces at play. Yet instead of surrendering to uncertainty and trying to survive in the short term, many organizations are feeling the urge to be better prepared to thrive in these complex times by developing a more articulated long term understanding of both the opportunities / challenges ahead. For example: What long-term economic, technological and societal changes are rolling out? Which foundational dynamics will affect our companies' performance, productivity, competition, and innovative potential in the upcoming decades? How will digital infrastructure change our business landscape? What kind of capabilities will be key to compete in a market shaped by growing turbulence, unpredictability and volatility? Breaking out from a strictly cyclical thinking, studies such as the Shift Index by John Hagel, Co-Chairman of the Center for the Edge at Deloitte & Touche (See Measuring the forces of long-term change - The 2009 Shift Index), depict a worrying performance challenge that affected every industry in the entire US economy over the last 45 years. Amidst a more than doubled competitive intensity of the market, and even with an improved labor productivity, the actual performance of US firms has consistently fallen to 25% of what it was in 1965. Most of this reported value is shifting from institutions and organizations to individuals, whether they are customers or young creative talent. To thrive in the digital economy and reverse declining performance trends, companies will have to fundamentally rethink their management approach by moving from knowledge stocks to knowledge flows, from scalable efficiency to scalable learning, from push organizations to pull organizations. Based on the outcomes of the Shift Index and on the book The Power of Pull, the first episode of the Social Business Thought-Leaders features John Hagel to provide strategic insights on how companies will succeed in the 21st century.

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• Mobile and Social for Retail

  - by David Dorf

  I've got two speaking gigs in the next few weeks, so I thought I'd preview both here. First I'll be at eTail West on February 24th to talk about mobile. I'll be previewing a new study of how shoppers are using mobile phones. Here's a sneak peek at one of the slides: It should be no surprise that as more consumers adopt smartphones, more are finding ways to use them to help with shopping. Sometimes that's to find a store, download a coupon, or do price comparisons. I'll also be discussing the NRF Mobile Blueprint, and will walk through an example of mobile impacting the in-store experience. Retailers need to look upon mobile as the method of bringing the digital assets of e-commerce into the aisles to enhance shopping. On March 9th I'll be at NRF Innovate co-presenting with Jon Kubo of Wet Seal on social strategies. Jon is a retail innovation rock-star and I always learn something new from every conversation with him. Below is a another slide preview: I cheated a little on the top 10 most popular retailer pages by not including Victoria's Secret Pink. VC is already represented, so I didn't include them a second time. The most interesting statistic I found was that the average user spends 55 minutes on Facebook a day. Wow! I also decided to use the old "Like" and "Fan" icons just because I like them better (pun intended). Wet Seal has been collecting interesting statistics on liked products, so I hope Jon will share lots (I'm on a roll). Hope to see you at both events.

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• Class hierarchy problem in this social network model

  - by Gerenuk

  I'm trying to design a class system for a social network data model - basically a link/object system. Now I have roughly the following structure (simplified and only relevant methods shown) class Data: "used to handle the data with mongodb" "can link, unlink data and also return other linked data" "is basically a proxy object that only stores _id and accesses mongodb on requests" "it looks like {_id: ..., _out: [id1, id2,...], _inc: [id3, id4, ...]}" def get_node(self, id) "create a new Data object from the underlying mongodb" "each data object can potentially create a reference object to new mongo data" "this is needed when the data returns the linked objects" class Node: """ this class proxies linking calls to .data it includes additional network logic operations whereas Data only contains a basic database solution """ def __init__(self, data): "the infrastructure realization is stored as composition by an included object data" "Node bascially proxies most calls to the infrastructure object data" def get_node(self, data): "creates a new object of class Object or Link depending on data" class Object(Node): "can have multiple connections to Link" class Link(Node): "has one 'in' and one 'out' connection to an Object" This system is working, however maybe wouldn't work outside Python. Note that after reading links Now I have two questions here: 1) I want to infrastructure of the data storage to be replacable. Earlier I had Data as a superclass of Node so that it provided the neccessary calls. But (without dirty Python tricks) you cannot replace the superclass dynamically. Is using composition therefore recommended? The drawback is that I have to proxy most calls (link, unlink etc). Any thoughts? 2) The class Node contains the common method .get_node which is used to built new Object or Link instances after reading out the data. Some attribute of data decided whether the object which is only stored by id should be instantiated as an Object or Link class. The problem here is that Node needs to know about Object and Link in advance, which seems dodgy. Do you see a different solution? Both Object and Link need to instantiate one of all possible types depending on what the find in their linked data. Are there any other ideas how to implement a flexible Object/Link structure where the underlying database storage is isolated?

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• Advice on developing a social network [on hold]

  - by Siraj Mansour

  I am doing research on assembling a team, using the right tools, and the cost to develop a highly responsive social network that is capable of dealing with a lot of users. Similar to the Facebook concept but using the basics package for now. Profile, friends, posts, updates, media upload/download, streaming, chat and Inbox messaging are all in the package. We certainly do not expect it to be as popular as Facebook or handle the same number of users and requests, but in its own game it has to be a monster, and expandable for later on. Neglecting the hosting, and servers part, i am looking for technical advise and opinions, on what kind of team i need ? how many developers ? their expertise ? What are the right tools ? languages ? frameworks ? environments ? Any random ideas about the infrastructure ? Quick thoughts on the development process ? Please use references, if you have any to support your ideas. Development cost mere estimation ? NEGLECTING THE COST OF SERVERS I know my question is too broad but my knowledge is very limited and i need detailed help, for any help you can offer i thank you in advance.

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• Post-Purchase Social Media

  - by David Dorf

  When you make a particularly good purchase, the natural tendency is to share the experience with friends. You show them your cool new toy or garment, then explain how you discovered such a great deal, all the while implying you are the world's most savvy shopper. My wife does it with clothes, housewares, and books, and I do it with wiz-bang techie stuff. Post-purchase euphoria or Buyer's remorse are associated with most purchases beyond day-to-day needs. So now let's add social media to the mix. Haul videos are a YouTube phenomenon where a shopper describes their latest haul on video. Blair Fowler, aka juicystar07, is an excellent example. She and her older sister's haul videos have been viewed 75,000,000 times, at times causing particular items to sell out after being showcased. If you're not already on this bandwagon, checkout Blair's haul video from her trip to Forever21. There are a couple good articles on this trend from ABC's GMA, Slate, and NPR. Some retailers are already sending free products to these fashionistas in the hopes they'll be reviewed on camera. For those less willing to exert themselves, there's Blippy, a service that automatically tweets your purchases. Similar to Twitter, your purchases are tweeted so your friends can see what you've purchased and your network can make comments. In the example to the right, co-founder Philip Kaplan purchased a gift for his wife from the store Does Your Mother Know, proving the point that the need for privacy is overblown. Blippy has partnerships with selected merchants like Apple, Amazon, and Netflix and can also get purchases from the credit cards you've registered. When you register, you can configure whether to automatically tweet each purchase, or approve them first. No sense in broadcasting my need for Rogaine, right? This is a good thing for retailers, as it helps spread the word about purchases and gives other people ideas. Rick just bought an ooma from Amazon. What the heck is ooma? Oh, its like Vonage but no monthly bills. I'm there.

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• Agile social media analysis and implementation

  - by blunders

  Are there any books/platforms for social media campaign planning and implementation that define a completely agile approach to engaging audiences on platforms such as Facebook, Linkedin, Twitter, etc? UPDATE: Posted a bounty on the question since the current answer is really not about agile approaches to social media campaign planning and implementation. UPDATE 2: The question is asking for an agile social media approach, or a social media platform that has agile social media approach baked-in. If the question was about an agile approach to software development, SCRUM would be the most likely answer (70% percent of agile software developers say they practice some from of SCRUM), and Pivotal Tracker might be one of many agile platforms suggested; as a generalization Pivotal Tracker might be called a project management platform. On the flip-side, suggesting just a social media platform might be the equivalent of suggesting a project management platform, and suggesting I see if SCRUM works on it. Problem is that if you haven't suggested an agile social media approach to try on this social media platform, then you haven't provided an answer to the question.

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• Oracle's Vision for the Social-Enabled Enterprise

  - by Peggy Chen

  Register Now Join us for the Webcast. Mon., Sept. 10, 2012 10 a.m. PT / 1 p.m. ET Join the conversation: #oracle and #socbiz Mark Hurd President, Oracle Thomas Kurian Executive Vice President, Product Development, Oracle Reggie Bradford Senior Vice President, Product Development, Oracle Dear Colleague, Smart companies are developing social media strategies to engage customers, gain brand insights, and transform employee collaboration and recruitment. Oracle is powering this transformation with the most comprehensive enterprise social platform that lets you: Monitor and engage in social conversations Collect and analyze social data Build and grow brands through social media Integrate enterprisewide social functionality into a single system Create rich social applications Join Oracle President Mark Hurd and senior Oracle executives to learn more about Oracle’s vision for the social-enabled enterprise. Register now for this Webcast. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Contact Us | Legal Notices and Terms of Use | Privacy Statement

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• Oracle Social @ OpenWorld

  - by me

   Hi there -  Wanna know what going on at Oracle Open World and Social?  Here are the hot tips!  Do you want to see  the Oracle Social Engagement Center in action ? You can explore the power of social publishing (Vitrue)  and the live social  monitoring (Collective Intellect) of  the Social Buzz around OpenWorld.Let's see if you appear in the Tweeter stream . Visit us  at Moscone South main entrance (foursquare place)  and meet  the Oracle Social Geeks  @Radu43, @peterreiser, @dankmbp and team. Are you a  social developer  and want to discover Oracle Social Network (OSN) ? cool - you can still  join the OSN Developers Challenge , take the OSN technical preview tour and meet our WebCenter evangelists Jake (@theappslab) and @noelportugal. Do you want to meet the Oracle Social Geeks and have some fun?  Then join us at the Social Plaza @ Oracle OpenWorld event on Tuesday, October 2, Noon–8:00 p.m. at the  Mint Plaza, Fifth Street between Mission and Market. cu you all at #oow

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• Social HCM: Is Your Team Listening?

  - by Mike Stiles

  Does integrating Social HCM into your enterprise make sense? Consider Sam and Christina. Sam is a new hire at a big company. On the job 3 weeks, a question has come up on how to properly file an expense report to get reimbursed. It was covered in the onboarding session, but shockingly enough, Sam didn’t memorize or write down every word of the session. The answer is probably in a handout, in a stack of handouts 2 inches thick. It also might be on the employee web site…somewhere. Christina is a new hire at a different big company. She has the same question. She logs into her company’s social network, goes to the “new hires” group, asks her question and gets an answer in seconds. Christina says, “Cool!” Sam says, “Grrrr.” It’s safe to say the qualified talent your company wants is accustomed to using social platforms to communicate and get quick answers. As such, Christina is comfortable at her new company, whereas Sam is wondering what he’s gotten himself into. Companies that cling to talent communication and management systems that don’t speak to talent’s needs or expectations put themselves at risk. Right from the recruiting stage, prospects can determine if a company has embraced the communications tools of the 21st century. If they don’t see it, alarm bells go off. With great talent more in demand than ever, enterprises should reconsider making “this is the way we do it, you adapt to us” their mantra. Other blogs have clearly outlined that apart from meeting top recruits’ expectations, Social HCM benefits the organization itself in terms of efficiency, talent performance & measurement. Recruiting: Jobvite shows 64% of companies hired using social. 89% of job seekers are using social in their search. Social can give employers access to relevant communities of prospects and advance the brand. Nucleus Research found general hiring software can provide over 1,000% ROI by reducing churn and improving screening. Social talent acquisition should perform at least as well. Learning & Development:Employees, learning from the company or from peers, can be kept on top of the latest needed skillsets and engage in self-paced training so as to advance within the company. Performance Management:Just as gamers are egged on by levels and achievements, talent can reach for workplace kudos, be they shout-outs from peers & managers or formally established milestones. Plus employee reviews become consistent and fair as managers have access to the cumulative feedback social offers. Workflow and Collaboration:With workforces dispersing in terms of physical location, social provides a platform that helps eliminate drawbacks that would have brought just 10 years ago. Finding and connecting with just the right colleague to get the most relevant info at any given time has never been more possible…or expected. While yes, marketing has taken the social lead inside the enterprise, HCM (with the word “human” right there in its name) is the obvious locale for the next big integration of social in business. The technology is there. At Oracle, Fusion HCM apps are deeply embedded with Social HCM…just one example of systems taking social across the enterprise. Christina’s company is communicating with her in ways she’s used to. Sam’s company may as well be trying to talk to him using signal flags. @mikestilesPhoto via stock.xchng

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• Is Your Company Social on the Inside?

  - by Mike Stiles

  As we talk about the extension of social from an outbound-facing marketing tool to a platform that will reach across the entire enterprise, servicing multiple functions of that enterprise, it might be time to take a look at how social can be effectively employed for internal communications. Remember the printed company newsletter? Yeah, nobody reads it. Remember the emailed company newsletter? Yeah, nobody reads it. Why not? Shouldn’t your employees care about the company more than anything else in life and be voraciously hungry for any information related to it? The more realistic prospect is that a company’s employees don’t behave much differently at work where information is concerned than they do in their personal lives. They “tune in” to information that’s immediately relevant to them, that peaks their interest, and/or that’s presented in a visually engaging way. That currently makes an internal social platform the most ideal way to communicate within the organization. It not only facilitates more immediate, more targeted (and thus more relevant) messaging from the company out to employees, it sets a stage for employees to communicate with each other and efficiently get answers to questions from peers. It’s a collaboration tool on steroids. If you build such an internal social portal and you do it right, will employees use it? Considering social media has officially been declared more addictive than cigarettes, booze and sex…probably. But what does it mean to do an internal social platform “right”? The bar has been set pretty high. Your employees are used to Twitter and Facebook, and would roll their eyes at anything less simple or harder to navigate than those. All the Facebook best practices would apply to your internal social as well, including the importance of managing posting frequency, using photos and video, moderation & response, etc. And don’t worry, you won’t be the first to jump in. WPP's global digital agency Possible has its own social network called Colab. Nestle has “The Nest.” Red Robin’s got one. I myself got an in-depth look at McGraw-Hill’s internal social platform at Blogwell NYC. Some of these companies are building their own platforms, others are buying them off the shelf or customizing readymade solutions. But you won’t be the last either. Prescient Digital Media and the IABC learned 39% of companies don’t offer employees any social tools. Not a social network, not discussion forums, not even IM. And a great many continue to ban the use of Facebook and Twitter on the premises. That’s pretty astonishing since social has become as essential a modern day communications tool as the telephone. But such holdouts will pay a big price for being mired in fear while competitors exploit social connections unchallenged. Fish where the fish are. If social has become the way people communicate and take in information, let that be the way communication is trafficked in the organization.

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• Story and news-feed ideas for social network games

  - by arpine

  I am currently working on a educational and fun 2-in-1 game. As I am not a professional, I need advice on story and news-feed. The goal is simple-get richer, the story is about a worker who is trying to get over his/her financial problems and become rich. During the whole gaming process there is a news-feed (every day there are a couple of fresh news about what is going on). The news are fresh and individual so I need to write about 2000 pieces of news for 2 year gaming, maybe more. The problem is that I am not sure whether repetitive news can interest in this game. What can be done to make the news-making process easier but not boring from the point of view of the player?

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• Three Key Tenets of Optimal Social Collaboration

  - by kellsey.ruppel

  Today's blog post comes to us from John Bruswick! This post is an abridged version of John’s white paper in which he discusses three principals to optimize social collaboration within an enterprise.   By [email protected], Oracle Principal Sales Consultant Effective social collaboration is actionable, deeply contextual and inherently derives its value from business entities outside of itself. How does an organization begin the journey from traditional, siloed collaboration to natural, business entity based social collaboration? Successful enablement of enterprise social collaboration requires that organizations embrace the following tenets and understand that traditional collaborative functionality has inherent limits - it is innovation and integration in accordance with the following tenets that will provide net-new efficiency benefits. Key Tenets of Optimal Social Collaboration Leverage a Ubiquitous Social Fabric - Collaborative activities should be supported through a ubiquitous social fabric, providing a personalized experience, broadcasting key business events and connecting people and business processes.  This supports education of participants working in and around a specific business entity that will benefit from an implicit capture of tacit knowledge and provide continuity between participants.  In the absence of this ubiquitous platform activities can still occur but are essentially siloed causing frequent duplication of effort across similar tasks, with critical tacit knowledge eluding capture. Supply Continuous Context to Support Decision Making and Problem Solving - People generally engage in collaborative behavior to obtain a decision or the resolution for a specific issue.  The time to achieve resolution is referred to as "Solve Time".  Users have traditionally been forced to switch or "alt-tab" between business systems and synthesize their own context across disparate systems and processes.  The constant loss of context forces end users to exert a large amount of effort that could be spent on higher value problem solving. Extend the Collaborative Lifecycle into Back Office - Beyond the solve time from decision making efforts, additional time is expended formalizing the resolution that was generated from collaboration in a system of record.  Extending collaboration to result in the capture of an explicit decision maximizes efficiencies, creating a closed circuit for a particular thread.  This type of structured action may exist today within your organization's customer support system around opening, solving and closing support issues, but generally does not extend to Sales focused collaborative activities. Excelling in the Unstructured Future We will always have to deal with unstructured collaborative processes within our organizations.  Regardless of the participants and nature of the collaborate process, two things are certain – the origination and end points are generally known and relate to a business entity, perhaps a customer, opportunity, order, shipping location, product or otherwise. Imagine the benefits if an organization's key business systems supported a social fabric, provided continuous context and extended the lifecycle around the collaborative decision making to include output into back office systems of record.   The technical hurdle to embracing optimal social collaboration would fall away, leaving the company with an opportunity to focus on and refine how processes were approached.  Time and resources previously required could then be reallocated to focusing on innovation to support competitive differentiation unique to your business. How can you achieve optimal social collaboration? Oracle Social Network enables business users to collaborate with each other using a broad range of collaboration styles and integrates data from a variety of sources and business applications -- allowing you to achieve optimal social collaboration. Looking to learn more? Read John's white paper, where he discusses in further detail the three principals to optimize social collaboration within an enterprise. 

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• GoodFil.ms Suggests New Movies Based on Friends’ Picks

  - by Jason Fitzpatrick

  Goodfil.ms is a movie suggestion engine that doesn’t suggest movies based on what the critics say or how many anonymous internet points a movie has received, but instead takes into account your personal tastes and the tastes of your friends. From the Goodfil.ms FAQ: Films are social. The best way to find movies is through the people you know. We’ve designed Goodfilms from the ground up to show you what your existing friends are watching and rating, and to focus on showing you what the people around you think about films instead of a random grab bag of “internet voters” or highly specialised critics. Their FAQ file is filled with links to detailed posts about the specifics of the process, so if you’re the curious type we strongly suggest checking it out. In addition to the social-ranking side of Goodfil.ms there’s an excellent “Recent Releases” section for major streaming services like iTunes, Netflix, and Amazon Prime–even if you don’t sign up for the social side of the site you can still keep an eye on the best new releases across the board. What To Do If You Get a Virus on Your Computer Why Enabling “Do Not Track” Doesn’t Stop You From Being Tracked HTG Explains: What is the Windows Page File and Should You Disable It?

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• How Social Can You Get?

  - by Oracle OpenWorld Blog Team

  By Karen Shamban Get Social at Oracle OpenWorld What: Social Plaza @ Oracle OpenWorldWhen: Tuesday, October 2, Noon–8:00 p.m.Where: Mint Plaza, Fifth Street between Mission and Market Hashtag: #oowJoin Oracle’s social media masters—plus hundreds of your soon-to-be-closest friends—at this all-social social. There will be two bars open from 4:30 p.m. until closing, with drink coupons to go 'round. Also on hand will be one of those famous San Francisco gourmet food trucks—check them out also starting at 4:30 p.m. While you’re there, mug at the Social PhotoBooth—maybe while you're drinking a mug. Social Plaza is going to showcase artists at work—face-to-face. Indie music faves Golden State will be stopping by to play, dance-rageous DJ Brandon Arnovick will be spinning discs, and artist Melanie Alves will be painting the scene—and scenes—right there.  Into fashion? Check out the 20 local fashion designers who will be displaying, discussing, and selling their unique designs. And if you want to add to your t-shirt collection, we’ve got a live print screening planned ... the first 300 socializers will get a t-shirt free. But hey—be sure to mix some technology with your social efforts. Watch Larry Ellison’s keynote live from Social Plaza, drink in hand.   See you there. &amp;amp;amp;amp;amp;amp;lt;span id=&amp;amp;amp;amp;amp;amp;quot;XinhaEditingPostion&amp;amp;amp;amp;amp;amp;quot;&amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;lt;/span&amp;amp;amp;amp;amp;amp;gt;

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• NBC Sports Chooses Oracle for Social Relationship Management

  - by Pat Ma

  0 0 1 247 1411 involver 11 3 1655 14.0 Normal 0 false false false EN-US JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; } NBC Sports wanted to engage fans, grow their audience, and give their advertising customers more value. They wanted to use social media to accomplish this. NBC Sports recognized that sports in inherently social. When you watch a game at the stadium or at home, you’re chatting with the people around you, commenting on plays, and celebrating together after each score. NBC Sports wanted to deliver this same social experience via social media channels. NBC Sports used Oracle Social Relationship Management (SRM) to create an online sporting community on Facebook. Fans can watch sporting events live on NBC television while participating in fan commentary about the event on Facebook. The online fan community is extremely engaged – much like fans in a sporting stadium would be during a game. NBC Sports also pose sporting questions, provide sporting news, and tie-in special promotions with their advertisers to their fans via Facebook. Since implementing their social strategy, NBC Sports has seen their fans become more engaged, their television audience grow, and their advertisers happier with new social offerings. To see how Oracle Social Relationship Management can help create better customer experiences for your company, contact Oracle here. Watch NBC Sports Video: Mark Lazarus, Chairman, NBC Sports Group, describes how Oracle Cloud’s SRM tools helped the broadcaster engage with their fans on social media channels. Watch Thomas Kurian Keynote: Thomas Kurian, Executive Vice President of Product Development, Oracle, describes Oracle’s Cloud platform and application strategy, how it is transforming business management, and delivering great customer experiences here.

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• Create a Social Community of Trust Along With Your Federal Digital Services Governance

  - by TedMcLaughlan

  The Digital Services Governance Recommendations were recently released, supporting the US Federal Government's Digital Government Strategy Milestone Action #4.2 to establish agency-wide governance structures for developing and delivering digital services. Figure 1 - From: "Digital Services Governance Recommendations" While extremely important from a policy and procedure perspective within an Agency's information management and communications enterprise, these recommendations only very lightly reference perhaps the most important success enabler - the "Trusted Community" required for ultimate usefulness of the services delivered. By "ultimate usefulness", I mean the collection of public, transparent properties around government information and digital services that include social trust and validation, social reach, expert respect, and comparative, standard measures of relative value. In other words, do the digital services meet expectations of the public, social media ecosystem (people AND machines)? A rigid governance framework, controlling by rules, policies and roles the creation and dissemination of digital services may meet the expectations of direct end-users and most stakeholders - including the agency information stewards and security officers. All others who may share comments about the services, write about them, swap or review extracts, repackage, visualize or otherwise repurpose the output for use in entirely unanticipated, social ways - these "stakeholders" will not be governed, but may observe guidance generated by a "Trusted Community". As recognized members of the trusted community, these stakeholders may ultimately define the right scope and detail of governance that all other users might observe, promoting and refining the usefulness of the government product as the social ecosystem expects. So, as part of an agency-centric governance framework, it's advised that a flexible governance model be created for stewarding a "Community of Trust" around the digital services. The first steps follow the approach outlined in the Recommendations: Step 1: Gather a Core Team In addition to the roles and responsibilities described, perhaps a set of characteristics and responsibilities can be developed for the "Trusted Community Steward/Advocate" - i.e. a person or team who (a) are entirely cognizant of and respected within the external social media communities, and (b) are trusted both within the agency and outside as practical, responsible, non-partisan communicators of useful information. The may seem like a standard Agency PR/Outreach team role - but often an agency or stakeholder subject matter expert with a public, active social persona works even better. Step 2: Assess What You Have In addition to existing, agency or stakeholder decision-making bodies and assets, it's important to take a PR/Marketing view of the social ecosystem. How visible are the services across the social channels utilized by current or desired constituents of your agency? What's the online reputation of your agency and perhaps the service(s)? Is Search Engine Optimization (SEO) a facet of external communications/publishing lifecycles? Who are the public champions, instigators, value-adders for the digital services, or perhaps just influential "communicators" (i.e. with no stake in the game)? You're essentially assessing your market and social presence, and identifying the actors (including your own agency employees) in the existing community of trust. Step 3: Determine What You Want The evolving Community of Trust will most readily absorb, support and provide feedback regarding "Core Principles" (Element B of the "six essential elements of a digital services governance structure") shared by your Agency, and obviously play a large, though probably very unstructured part in Element D "Stakeholder Input and Participation". Plan for this, and seek input from the social media community with respect to performance metrics - these should be geared around the outcome and growth of the trusted communities actions. How big and active is this community? What's the influential reach of this community with respect to particular messaging or campaigns generated by the Agency? What's the referral rate TO your digital services, FROM channels owned or operated by members of this community? (this requires governance with respect to content generation inclusive of "markers" or "tags"). At this point, while your Agency proceeds with steps 4 ("Build/Validate the Governance Structure") and 5 ("Share, Review, Upgrade"), the Community of Trust might as well just get going, and start adding value and usefulness to the existing conversations, existing data services - loosely though directionally-stewarded by your trusted advocate(s). Why is this an "Enterprise Architecture" topic? Because it's increasingly apparent that a Public Service "Enterprise" is not wholly contained within Agency facilities, firewalls and job titles - it's also manifested in actual, perceived or representative forms outside the walls, on the social Internet. An Agency's EA model and resulting investments both facilitate and are impacted by the "Social Enterprise". At Oracle, we're very active both within our Enterprise and outside, helping foster social architectures that enable truly useful public services, digital or otherwise.

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• 13 MORE Things from the Oracle Social Summit You Should Know

  - by Mike Stiles

  In our previous blog, we started giving those of you who couldn’t make it just a sampling of the valuable takeaways from the first annual Oracle Social Summit, held Nov 14 and 15 in Las Vegas. And while yes, 13 items is a pretty healthy sampling, we wanted to go the extra mile and give you 13 more, an indication of just how much great information came out of it.  Follow the arrow, and come on in as if you were there with us. 1. Weber Shandwick takes a 70/20/10 approach when advising clients how to allocate resources to paid social opportunities. 70% of spend should go toward paid opportunities the agency and client both know work, 20% should go toward paid social the agency knows works, and 10% should go toward experimentation. (Matt Dickman – Weber Shandwick) 2. By 2017, the technically competent CMO will spend more on IT than the CIO. (Gartner Study) 3. CIOs are focused on infrastructure. As the roles of the CMO and CIO continue coming together, those CIOs have to make a very conscious decision to get CMOs what they need. 4. It’s now harder for brands to differentiate based on product. The advantage will go to the brands that are successful in garnering customer trust. 5. More and more, enterprise software is going to start looking like the software consumers are used to seeing and using. 6. You will see brands prioritizing mobile and dropping investments in www, HTML, POS systems, etc. 7. The social graph has to be added to brands’ customer data for a more holistic view. Customers will give you the information you need if the reward is appropriate. 8. Viacom did a study that showed viewers are most honest on social. Not so much on surveys or other feedback vehicles. 9. How are you determining your influencers? Influence isn’t about reach. It’s about getting people to change behavior. 10. A mix of skills is becoming critically important in a social staff. It shouldn’t be a mixture of several disciplines, not just a bunch of “social experts.” 11. If senior management isn’t engaged, the social team is forced into guessing what might be considered a “success” by the C-suite. 12. Mobile customization will be getting big investments from brands in 2013. Brands need to provide shoppers utility, not just information. 75% will use mobile this holiday season to avoid in-store madness. 13. Data becomes information, information becomes insight, and insight becomes actionable. The Oracle Social Summit brought together brands, agencies, Oracle social experts and industry thought leaders to take a serious look at where social stands today, and where it’s headed in the near future. Given the speed of social’s evolution, attending such events (or at least reading nifty summary blogs) is a good investment in making sure your enterprise isn’t falling gradually behind.

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• Social Search: Looking for Love

  - by Mike Stiles

  For marketers and enterprise executives who have placed a higher priority on and allocated bigger budgets to search over social, it might be time to notice yet another shift that’s well underway. Social is search. Search marketing was always more of an internal slam-dunk than other digital initiatives. Even a C-suite that understood little about the new technology world knew it’s a good thing when people are able to find you. Google was the new Yellow Pages. Only with Google, you could get your listing first without naming yourself “AAAA Plumbing.” There were wizards out there who could give your business prominence in front of people who were specifically looking for what you offered. Other search giants like Bing also came along to offer such ideal matchmaking possibilities. But what if the consumer isn’t using a search engine to find what they’re looking for? And what if the search engines started altering their algorithms so that search placement manipulation was more difficult? Both of those things have started to happen. Experian Hitwise’s numbers show that visits to the major search engines in the UK dropped 100 million through August. Search engines are far from dead, or even challenged. But more and more, the public is discovering the sites and brands they need through advice they get via social, not search. You’ll find the worlds of social and search increasingly co-mingling as well. Search behemoths Google and Bing are including Facebook and Google+ into their engines. Meanwhile, Facebook and Twitter have done some integration of global web search into their platforms. So what makes social such a worthwhile search entity for brands? First and foremost, the consumer has demonstrated a behavior of acting on recommendations from social connections. A cry in the wilderness like, “Anybody know any good catering companies?” will usually yield a link (and an endorsement) from a friend such as “Yeah, check out Just-Cheese-Balls Catering.” There’s no such human-driven force/influence behind the big search engines. Facebook’s Mark Zuckerberg and others call it “Friend Mining.” It is, in essence, searching for answers from friends’ experiences as opposed to faceless code. And Facebook has all of those friends’ experiences already stored as data. eMarketer says search in an $18 billion business, and investors are really into it. So no shock Facebook’s ready to leverage their social graph into relevant search. What do you do about all this as a brand? For one thing, it’s going to lead to some interesting paid marketing opportunities around the corner, including Sponsored Stories bought against certain queries, inserting deals into search results, capitalizing on social search results on mobile, etc. Apart from that, it might be time to stop mentally separating social and search in your strategic planning and budgeting. Courting your fans on social will cumulatively add up to more valuable, personally endorsed recommendations for your company when a consumer conducts a search on social. Fail to foster those relationships, fail to engage, fail to provide knock-em-dead customer service, fail to wow them with your actual products and services…and you’ll wind up with the visibility you deserve in social search results.

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• Merging Social Accounts: What We Learned This Weekend

  - by Mike Stiles

  Guest Post by Erika BrookesWe learned that it’s not always as easy as you think it’s going to be. While it’s widely accepted that merging multiple owned Facebook Pages that are duplicating communities and putting out the same type of content is a best practice, actually pulling it off without rattling fans is a trickier proposition. Facebook is nice and clear about how to merge Facebook Pages. Although content is not carried over, Likes from the pages you’re merging are. So you can imagine the surprise when such fans start seeing posts in their News Feed from a page they don’t believe they ever Liked. One community member accurately likened it to having your bank come under another bank’s brand name. The Facebook Page changes to the new brand, just like your debit card, emails, signs and other communication. This weekend we did our merge. The Facebook communities of Vitrue, Involver and Collective Intellect were pulled into one community, Oracle Social. Could we have handled it better? Oh yeah. Our intent was to make sure, to the fullest extent possible, that the fans of the Vitrue, Involver, and Collective Intellect brand pages were well-informed about the pending page merges in ADVANCE of the merge. While many were aware that Oracle acquired the three companies, many were not. We learned from fan feedback that we should have sent notifications MUCH earlier to make the brand Page merge crystal clear and to answer any questions. That was our bad, our responsibility and we apologize for Oracle Social showing up in your News Feed if you were not aware that it was a result of your fandom of Vitrue, Involver or Collective Intellect. It was our job to make you aware well in advance. Some felt they had never Liked the fan Pages of Vitrue, Involver or Collective Intellect, so they were understandably upset (some cultures may call it “fit to be tied”) when they found themselves fans of Oracle Social. One thing to consider is that since 2009, brands and developers have used and enjoyed free Involver tab apps like Twitter, RSS and YouTube (1.2 million of which are currently active), which included an opt-in Liking the Involver Page. Often, when Liking happens in a manner outside of the traditional clicking of a Like button on a brand Page, it’s easy to forget a Page was indeed Liked. Lastly, a few felt that their Like of the Page had been “bought.” It was not. No fans or Likes were separately purchased. Yes, the companies and the social properties of Vitrue, Involver and Collective Intellect were acquired by Oracle. Those brands are now being coordinated into the larger Oracle brand. In social media, that means those brands are being integrated into the Oracle Social community. So what now? We apologize and apply lessons learned. We learned that you not only have to communicate thoroughly and clearly, but you have to communicate well in advance of any actionable items that will affect fans. We’re more than willing to walk straight to the woodshed when we deserve it. Going forward, the social team here is dedicated to facilitating content, discussion and sharing around social for marketers, agencies, IT stakeholders and social staffs, including community managers. We anticipate Oracle Social being the premier gathering place for true social innovators as we move into social’s exciting next phase of development. Inevitably, some will still feel they are fans of the Page in error. While we hate to see you go, you may unlike the Page if it’s not relevant or useful to you. Let’s continue to contribute, participate, foster our desire to learn, and move forward together positively and constructively - both for current fans of the community and the many fans to come.

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• Open Source License that prevents re-selling

  - by Vaccano

  I have an open source project that is a add-in to TFS (ie it is for developers and those using TFS.) It is currently using the GPL. But it occurs to me that the GPL does not really represent what I am trying to do with my license. I want my code to be free to everyone who wants to use it. And if you modify it and use it then that is great too. You should not have to open source your modifications. But I would like to block someone from building my code and selling it. Or modifying it and selling it. (Anyone that wants to do that should have to negotiate a separate license with me.) Is there an open source license that prevents re-selling, but allows full non-vending use for a person/company that downloads it?

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• python-social-auth AuthCanceled exception

  - by vero4ka

  I'm using python-social-auth in my Django application for authentication via Facebook. But when a user tries to login and when it's been refirected to Facebook app page clicks on "Cancel" button, appears the following exception: ERROR 2014-01-03 15:32:15,308 base :: Internal Server Error: /complete/facebook/ Traceback (most recent call last): File "/home/vera/virtualenv/myapp/local/lib/python2.7/site-packages/django/core/handlers/base.py", line 114, in get_response response = wrapped_callback(request, *callback_args, **callback_kwargs) File "/home/vera/virtualenv/myapp/local/lib/python2.7/site-packages/django/views/decorators/csrf.py", line 57, in wrapped_view return view_func(*args, **kwargs) File "/home/vera/virtualenv/myapp/local/lib/python2.7/site-packages/social/apps/django_app/utils.py", line 45, in wrapper return func(request, backend, *args, **kwargs) File "/home/vera/virtualenv/myapp/local/lib/python2.7/site-packages/social/apps/django_app/views.py", line 21, in complete redirect_name=REDIRECT_FIELD_NAME, *args, **kwargs) File "/home/vera/virtualenv/myapp/local/lib/python2.7/site-packages/social/actions.py", line 54, in do_complete *args, **kwargs) File "/home/vera/virtualenv/myapp/local/lib/python2.7/site-packages/social/strategies/base.py", line 62, in complete return self.backend.auth_complete(*args, **kwargs) File "/home/vera/virtualenv/myapp/local/lib/python2.7/site-packages/social/backends/facebook.py", line 63, in auth_complete self.process_error(self.data) File "/home/vera/virtualenv/myapp/local/lib/python2.7/site-packages/social/backends/facebook.py", line 56, in process_error super(FacebookOAuth2, self).process_error(data) File "/home/vera/virtualenv/myapp/local/lib/python2.7/site-packages/social/backends/oauth.py", line 312, in process_error raise AuthCanceled(self, data.get('error_description', '')) AuthCanceled: Authentication process canceled Is the any way to catch it Django?

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