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  • Making large scale changes to an economy in a social game

    - by Zach
    Are there any examples or case studies of social games, specifically on Facebook, where the developer has made drastic changes to the economy? I'm specifically interested in examples where the old economy was based off of purchasing items with Facebook credits then moving to a new model where the same inventory or similar inventory is sold with a soft currency. The closest comparisons I've been able to find so far are looking at iOS games that have gone from purchase models to freemium models, but haven't found a comparable scenario in a social game besides larger scale MMO's.

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  • Spring maven libraries

    - by Calm Storm
    I would like to know why some of the libraries are not released during a normal release cycle. For example, from http://repo2.maven.org/maven2/org/springframework/ while spring-core have 3.0.3-RELEASE, spring-remoting and spring-jmx were released only in 2.0.8. Can someone tell me what this would mean? I agree that if there are no changes in the component say spring-jmx then they don't have to release it, but since 90% of the world uses Maven for dependency management can they not just re-release the same libs (of spring-remoting and spring-jmx?) I ask this because I declare my deps like, <dependency> <groupId>org.springframework</groupId> <artifactId>spring-core</artifactId> <version>${spring.version}</version> </dependency> <dependency> <groupId>org.springframework</groupId> <artifactId>spring-remoting</artifactId> <version>${spring.version}</version> </dependency> and I would prefer supplying one spring.version instead of keeping version numbers upto date for all components? The four libraries of interest to me are spring-dao, spring-support, spring-jmx, spring-remoting

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  • Non-managed by Spring web-application and jar file with Spring features

    - by EugeneP
    My idea is to create a .jar file that contains Services managed by Spring, that should be got by getBean() I want to put it to WEB-INF/lib of a Web-app Then in web-app Servlets I want to get use of the functionality of a Jar file. 1 Idea. Create classes that encapsulate invokation to Spring Context (getBean() etc) So then, I suppose there'll be no problem in using those in Servlets through jar import. Only thing, what kind of context I should use inside .jar to get beans so that it worked after packing into jar? ApplicationContext or what? 2 Idea. Is there another simple solution how to pack into jar and then use Services in a non-managed by Spring environment?

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  • Uploading multiple files using Spring MVC 3.0.2 after HiddenHttpMethodFilter has been enabled

    - by Tiny
    I'm using Spring version 3.0.2. I need to upload multiple files using the multiple="multiple" attribute of a file browser such as, <input type="file" id="myFile" name="myFile" multiple="multiple"/> (and not using multiple file browsers something like the one stated by this answer, it indeed works I tried). Although no versions of Internet Explorer supports this approach unless an appropriate jQuery plugin/widget is used, I don't care about it right now (since most other browsers support this). This works fine with commons fileupload but in addition to using RequestMethod.POST and RequestMethod.GET methods, I also want to use other request methods supported and suggested by Spring like RequestMethod.PUT and RequestMethod.DELETE in their own appropriate places. For this to be so, I have configured Spring with HiddenHttpMethodFilter which goes fine as this question indicates. but it can upload only one file at a time even though multiple files in the file browser are chosen. In the Spring controller class, a method is mapped as follows. @RequestMapping(method={RequestMethod.POST}, value={"admin_side/Temp"}) public String onSubmit(@RequestParam("myFile") List<MultipartFile> files, @ModelAttribute("tempBean") TempBean tempBean, BindingResult error, Map model, HttpServletRequest request, HttpServletResponse response) throws IOException, FileUploadException { for(MultipartFile file:files) { System.out.println(file.getOriginalFilename()); } } Even with the request parameter @RequestParam("myFile") List<MultipartFile> files which is a List of type MultipartFile (it can always have only one file at a time). I could find a strategy which is likely to work with multiple files on this blog. I have gone through it carefully. The solution below the section SOLUTION 2 – USE THE RAW REQUEST says, If however the client insists on using the same form input name such as ‘files[]‘ or ‘files’ and then populating that name with multiple files then a small hack is necessary as follows. As noted above Spring 2.5 throws an exception if it detects the same form input name of type file more than once. CommonsFileUploadSupport – the class which throws that exception is not final and the method which throws that exception is protected so using the wonders of inheritance and subclassing one can simply fix/modify the logic a little bit as follows. The change I’ve made is literally one word representing one method invocation which enables us to have multiple files incoming under the same form input name. It attempts to override the method protected MultipartParsingResult parseFileItems(List fileItems, String encoding) {} of the abstract class CommonsFileUploadSupport by extending the class CommonsMultipartResolver such as, package multipartResolver; import java.io.UnsupportedEncodingException; import java.util.HashMap; import java.util.Iterator; import java.util.List; import java.util.Map; import javax.servlet.ServletContext; import org.apache.commons.fileupload.FileItem; import org.springframework.util.StringUtils; import org.springframework.web.multipart.MultipartException; import org.springframework.web.multipart.MultipartFile; import org.springframework.web.multipart.commons.CommonsMultipartFile; import org.springframework.web.multipart.commons.CommonsMultipartResolver; final public class MultiCommonsMultipartResolver extends CommonsMultipartResolver { public MultiCommonsMultipartResolver() { } public MultiCommonsMultipartResolver(ServletContext servletContext) { super(servletContext); } @Override @SuppressWarnings("unchecked") protected MultipartParsingResult parseFileItems(List fileItems, String encoding) { Map<String, MultipartFile> multipartFiles = new HashMap<String, MultipartFile>(); Map multipartParameters = new HashMap(); // Extract multipart files and multipart parameters. for (Iterator it = fileItems.iterator(); it.hasNext();) { FileItem fileItem = (FileItem) it.next(); if (fileItem.isFormField()) { String value = null; if (encoding != null) { try { value = fileItem.getString(encoding); } catch (UnsupportedEncodingException ex) { if (logger.isWarnEnabled()) { logger.warn("Could not decode multipart item '" + fileItem.getFieldName() + "' with encoding '" + encoding + "': using platform default"); } value = fileItem.getString(); } } else { value = fileItem.getString(); } String[] curParam = (String[]) multipartParameters.get(fileItem.getFieldName()); if (curParam == null) { // simple form field multipartParameters.put(fileItem.getFieldName(), new String[] { value }); } else { // array of simple form fields String[] newParam = StringUtils.addStringToArray(curParam, value); multipartParameters.put(fileItem.getFieldName(), newParam); } } else { // multipart file field CommonsMultipartFile file = new CommonsMultipartFile(fileItem); if (multipartFiles.put(fileItem.getName(), file) != null) { throw new MultipartException("Multiple files for field name [" + file.getName() + "] found - not supported by MultipartResolver"); } if (logger.isDebugEnabled()) { logger.debug("Found multipart file [" + file.getName() + "] of size " + file.getSize() + " bytes with original filename [" + file.getOriginalFilename() + "], stored " + file.getStorageDescription()); } } } return new MultipartParsingResult(multipartFiles, multipartParameters); } } What happens is that the last line in the method parseFileItems() (the return statement) i.e. return new MultipartParsingResult(multipartFiles, multipartParameters); causes a compile-time error because the first parameter multipartFiles is a type of Map implemented by HashMap but in reality, it requires a parameter of type MultiValueMap<String, MultipartFile> It is a constructor of a static class inside the abstract class CommonsFileUploadSupport, public abstract class CommonsFileUploadSupport { protected static class MultipartParsingResult { public MultipartParsingResult(MultiValueMap<String, MultipartFile> mpFiles, Map<String, String[]> mpParams) { } } } The reason might be - this solution is about the Spring version 2.5 and I'm using the Spring version 3.0.2 which might be inappropriate for this version. I however tried to replace the Map with MultiValueMap in various ways such as the one shown in the following segment of code, MultiValueMap<String, MultipartFile>mul=new LinkedMultiValueMap<String, MultipartFile>(); for(Entry<String, MultipartFile>entry:multipartFiles.entrySet()) { mul.add(entry.getKey(), entry.getValue()); } return new MultipartParsingResult(mul, multipartParameters); but no success. I'm not sure how to replace Map with MultiValueMap and even doing so could work either. After doing this, the browser shows the Http response, HTTP Status 400 - type Status report message description The request sent by the client was syntactically incorrect (). Apache Tomcat/6.0.26 I have tried to shorten the question as possible as I could and I haven't included unnecessary code. How could be made it possible to upload multiple files after Spring has been configured with HiddenHttpMethodFilter? That blog indicates that It is a long standing, high priority bug. If there is no solution regarding the version 3.0.2 (3 or higher) then I have to disable Spring support forever and continue to use commons-fileupolad as suggested by the third solution on that blog omitting the PUT, DELETE and other request methods forever. Just curiously waiting for a solution and/or suggestion. Very little changes to the code in the parseFileItems() method inside the class MultiCommonsMultipartResolver might make it to upload multiple files but I couldn't succeed in my attempts (again with the Spring version 3.0.2 (3 or higher)).

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  • Social Shopping

    - by David Dorf
    I've written about various breeds of social shopping in the past, so I decided to give some thought into a categorization with examples. Below I've listed the different types of social shopping I've observed and some companies that support them. Comments and Ratings -- Commenting on products has been around almost as long as e-commerce. Two popular players in this space are BazaarVoice and PowerReviews. Most shoppers prefer relying on peer reviews rather than retailer descriptions, so the influence over sales is very strong. f-commerce -- A new term that was sure to rear its ugly head when retailers started allowing shopping on Facebook, And its all Elastic Path and Alvenda's fault! Co-shopping -- Retailers like Wet Seal are enabling multiple people to shop together online. This is particularly applicable to fashion, where the real-time exchange of opinions is important. I actually tried this with a co-worker and its pretty cool. Bragging -- Blippy is Twitter for shoppers, allowing purchases to be "tweeted" so you can keep up with your friends. I get alerted when friends download music or apps from iTunes because chances are I'll be interested as well. This covert influence is one-up'ed by Snatter, a service that gives people discounts for tweeting or posting promotions from retailers. This is the petri dish of viral marketing. Advice -- Combine the bragging of Blippy and the opinions from BazaarVoice and you'd get ShopSocially, a social network dedicated to spreading product knowledge amongst informed shoppers. I'm sure if I gave it more thought, a few more types would come to mind, but I've got to get back to work. Now is not the time to be blogging at Oracle!

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  • Social IT guy barrier [closed]

    - by sergiol
    Possible Duplicate: How do you deal with people who ask you to fix their computer? Hello. Almost every person that deserves the title of being a programmer as faced the problem of persons that do not even remember the mere existence of those professionals, unless they have serious problems in their computer or some other IT related problem. May be my post will be considered off-topic, but I think it is a very important question. As Joel Spolsky says, IT guys are not Asperger geeks, and they need social life like everybody. But the people that is always asking for favors from us, can ruin deeply our social and personal life. I could experience this by myself. This fact as generated articles like http://www.lifereboot.com/2007/10-reasons-it-doesnt-pay-to-be-the-computer-guy/ and http://ecraazul.wordpress.com/2009/01/29/o-gajo-da-informatica-de-a-a-z/ (I received this one in my mailbox. It is in Portuguese, but I believe it is translated from English). Basically the idea is to criticize people that is always asking us favors. It is even more annoying if you are person very specialized in some subject and a person asks you a completely out-of-that-context question. For example, you are a VBA programmer and somebody says you to that his/her Mobile Internet Pen stopped to work five days ago and needs your help to put it working again. When you go to a doctor to fix your legs, you don't go to an ophthalmologist. You go to an orthopedist. And you pay. I don't how it works in other countries, but in Portugal being a doctor is so an overvalued job, that they earn very much money and almost nobody asks them free favors. So, my question is: what kind of social barrier (or whatever else) do you use to protect yourself from that situation?

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  • What other libraries or tools would you add to a Spring/Hibernate stack for improved rapid applicati

    - by CaptainAwesomePants
    My team at work maintains a fairly large webapp written on top of Spring and Hibernate. We're about to start making some fairly large scale changes to the site, and we're enamored with the rapid application development speeds allowed by some other frameworks, like Rails. We haven't really changed our stack much in the last year or two, and I'm wondering what new tools, approaches, and libraries might be out there to help speed up webapp development.

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  • Spring-JSON Used in Spring MVC

    - by Mark Estrada
    Hi, I came across the library Spring-JSON while looking to add Ajax Support in my spring mvc webapp 2.5. My question is, has anybody here have used this library and what are your experiences? Is there any better alternative than this?

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  • So You Want to Be a Social Media Director

    - by Mike Stiles
    Do you want to be a Social Media Director? Some say the title is already losing its relevance; that social should be a basic skill that is required and used no matter what your position is inside the enterprise. I suppose that’s visionary, and a fun thing for thought leaders to say. But in the vast majority of business organizations, we’re so far away from that reality that the thought of not having someone driving social’s implementation and guiding its proper usage conjures up images of anarchy. That said, social media has become so broad, so catch-all, and so extended across business functions, that today’s Social Media Director, depending on the size of their staff, must make jacks-of-all-trades look like one-trick-ponies. Just as the purview of the CMO has grown all-encompassing, the disciplines required of their heads of social are stacking up. Master of Content Every social pipeline you build must stay filled, with quantity and quality. Content takes time, and the job never stops. Never. And no, it’s not true that anybody can write. Master of Customer Experience You must have a passion for hearing from customers and making them really happy. Master of PR You must know how to communicate and leverage the trust you’ve built when crises strike. Couldn’t hurt to be a Master of Politics. Master of Social Technology So many social management tools on the market. You have to know what social tech ecosystem makes sense and avoid piecemeal point solutions. Master of Business Development Social for selling and prospecting is hot, and you have to know how to use social to do it. Master of Analytics Nothing else matters if you can’t prove social is helping the brand. That’s right, creative content guy has to also be a math and stats geek. Good luck with that. Master of Paid Media You’ve got to learn the language, learn the tactics, learn the vendors and learn how to measure results. Master of Education Guess who gets to teach everyone who has no clue how to use social for business. Master of Personal Likability You’ll be leading the voice, tone, image and personality of the brand. If you don’t instinctively know how to be liked by actual people, the brand will be starting from a deficit. How deep must you go in this parade of masteries? Again, that depends on your employer’s maturity level in social. Serious players recognize these as distinct disciplines requiring true experts for maximum effect. Less serious players will need you to execute personally in many of these areas. Do the best you can, and try to grow quickly at each. If you’re the sole person executing all social…well…you’re in the game of managing expectations and trying to socially educate your employer. The good news is, you should be making a certifiable killing. If you’re alone and your salary is modest, time to understand how many brands out there crave what you’ve mastered. Not to push back against thought leaders, but the need for brand social leadership has not gone away…not even a little bit. @mikestiles @oraclesocialPhoto: Stefan Wagner, freeimages.com

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  • Brazil is Hot for Social Media

    - by Mike Stiles
    Today’s guest blog is from Oracle SVP Product Development Reggie Bradford, fresh off a visit to Sao Paulo, Brazil where he spoke at the Dachis Social Business Summit and spent some time getting a personal taste for the astonishing growth of social in Brazil, both in terms of usage and engagement. I knew it was big, but I now have an all-new appreciation for why the Wall Street Journal branded Brazil the “social media capital of the universe.” Brazil has the world’s 5th largest economy, an expanding middle class, an active younger demo market, a connected & outgoing culture, and an ongoing embrace of the social media platforms. According to comScore's 2012 Brazil Digital Future in Focus report, 97% are using social media, and that’s not even taking mobile-only users into account. There were 65 million Facebook users in 2012, spending an average 535 minutes there, up 208%. It’s one of Twitter’s fastest growing markets and the 2nd biggest market for YouTube. Instagram usage has grown over 300% since last year. That by itself is exciting, but look at the opportunity for social marketing brands. 74% of Brazilian social users follow brands on Facebook, and 59% have praised a company on either Twitter or Facebook. A 2011 Oh! Panel study found 81% of social networkers there used social to research new products and 75% went there looking for discounts. B2C eCommerce sales in Brazil is projected to hit $26.9 billion by 2015. I bet I’m not the only one who sees great things ahead, and I was fortunate enough give a keynote ABRADI, an association of leading digital agencies in Brazil with 53 execs from 35 agencies attending. I was also afforded the opportunity to give my impressions of what’s going on in Brazil to Jornal Propoganda & Marketing, one of the most popular publications in Latin America for marketers. I conveyed that especially in an environment like Brazil, where social users are so willing to connect and engage brands, marketers need to back away from the heavy-handed, one-way messaging of old school advertising and move toward genuine relationships and trust-building. To aide in this, organizational and operation changes must be embraced inside the enterprise. We've talked often about the new, tighter partnership forming between the CIO and CMO. If this partnership is not encouraged, fostered and resourced, the increasing amount of time consumers spend on mobile and digital, and the efficiencies and integrations offered by cloud-based software cannot be exploited. These are the kinds of changes that can yield social data that, when combined with enterprise data, helps you come to know your social audiences intimately and predict their needs. Consumers are always connected and need your brand to be accessible at any time, be it for information or customer service. And, of course, all of this is happening quite publicly. The holistic, socially-enable enterprise connects social to customer service systems and all other customer touch points, facilitating the kind of immediate, real-time, gratifying response customers are coming to expect. Social users in Brazil are highly active and clearly willing to meet us as brands more than halfway. Empowering yourself with a social management technology platform will have you set up to maximize this booming social market…from listening & monitoring to engagement to analytics to workflow & automation to globalization & language support. Brands, it’s time to be as social as the great people of Brazil are. Obrigado! @reggiebradfordPhoto: Gualberto107, freedigitalphotos.net

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  • The Social Enterprise: Gangnam Style

    - by Mike Stiles
    Are only small and medium businesses able to put social strategies in place, generate consistent, compelling content for customers, and be nimble enough to listen and respond to the social communities they build? Or are enterprise organizations eagerly and effectively adopting social as well? It depends on whom inside the organization you ask. A study from Attensity looked at who “gets” social inside enterprise organizations. The results were unsurprising. Mostly, Generation X and Y employees who came of age with social as part of their lives and as a key communications vehicle understand it. Imagine being a 25-year-old at a company that bans employees from accessing Facebook at work. You may as well tell them they can’t use phones and must do all calculations on an abacus. To them, such policy is absent of real-world logic and signals to them the organization is destined to be the victim of an up-and-comer. After that, it’s senior management that gets social. You don’t get to be in senior management without reading a few things and paying attention. Most senior managers are well aware of the impact social has had and will have, though they may be unsure of what to do about it. The better ones will utilize those on the inside who do inherently know how to communicate and build virtual relationships using social. The very best will get the past out of the way for these social innovators, so the new communications can be enacted minus counterproductive dictums, double-clutching, meeting-creep, and all the other fading internal practices that water down content and impede change. Organizationally, the Attensity study found 81% of enterprise companies believe failing to embrace social will result in their being left behind. Yet our old friend fear still has many captive in its clutches. 79% feel overwhelmed by the volume of social data available, something a social technology partner with goal-oriented analytics expertise could go a long way toward alleviating. Then there’s the fear of social having a negative impact. This comes from a lack of belief in the product, the customer service, or both. The public uses social not to go out and slay brands. They’re using it to be honest. If the fear is that honesty will reflect badly on the brand, the brand has much bigger, broader problems than what happens on Facebook. Sadly, most enterprise organizations still see social as a megaphone, a one-way channel with which to hit people with ads. They either don’t understand social relationships, or don’t want any. The truly unenlightened manager will always say, “We help them by selling them our stuff.” “Brand affinity” is a term, it’s just not one assigned much value in enterprise organizations. Which brings us to Psy, the Korean performer whose Internet video phenom “Gangnam Style,” as of this writing, has been viewed 438,550,238 times on YouTube. It’s bigger than anything a brand will probably ever publish. Most brands would never have seen the point of making or publishing it. But a funny thing happened on the way to Internet success. The video literally doubled the stock price of Psy’s father’s software firm. NH Investment and Securities said, "The positive sentiment has attracted investors just because of the fact the company is owned by Psy's father and uncle.” The company wasn’t mentioned or seen in the video in any way, yet reaped tangible rewards just for being tangentially associated with it. Imagine your brand being visibly and directly responsible for such a smash and tell me it’s worthless. When enterprise organizations embrace the value of igniting passions, making people happier, solving their problems, informing them, helping them have fun, etc., then they will have fully embraced social, and will reap the brand affinity rewards of heightened awareness, brand loyalty and yes, sales.

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  • spring security login pages?

    - by es11
    I have some confusion with how spring security works: In my application, I need to have a login page for users after which they are redirected back the page from where they came. I went through a few spring security tutorials and read some articles, and the examples work by securing a certain page on a site (managed by the <intercept url ..> tag). Then Spring security will generate a login page (or you can specify your own) in order to access the secured page. I am confused because I don't want to necessary secure a given page on my site: I want a login page for users to log into after which they have access to elevated features of the site (through spring security's authorization features). My question is: given what I described, what would be the strategy to create this login page which, after login, would grant the logged in user the appropriate authorities? The hack I thought of would be to create a simple JSP page who's only function is to redirect back to the previous page. Then I would use Spring Security to secure that JSP page. But it seems like there should be a better way of doing this... Thanks

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  • Learning Spring MVC For web-projects

    - by John
    I have looked at Spring MVC a few times briefly, and got the basic ideas. However whenever I look closely it seems to require you already know a whole load of 'core Spring'. The book I have for instance has a few hundred pages before it gets onto Spring MVC... which seems a lot to wade through. I'm used to being able to jump in, but there's so much bean-related stuff and XML, it just looks like a mass of data to consume. Does it simplify if you put the time in, or is Spring just a much bigger framework than I thought? is it possible to learn this side of it in isolation?

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  • Spring aspectj jar not configured correctly

    - by newguy
    I am getting this error when I tried to use a JPA object created by Roo. Entity manager has not been injected (is the Spring Aspects JAR configured as an AJC/AJDT aspects library?) I have followed some online advice to add the spring-aspects.jar to aspectj path in Eclipse but I still get this error. Does anyone know how to solve this? The environment I am using is Spring 3.0.5, Hibernate 3.6 and JBoss 6.0.0.Final.

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  • Spring MVC -> Wicket Integration

    - by Jeff
    Hey everyone, I'm working on porting part of an existing Spring MVC application over to Wicket. I used the wicket-spring library to get the initial integration working, but now I'm stuck with the best way to integrate my Spring Security implementation. I was wondering if anyone could give me some advice on the best way to handle this. Thanks in advance for the help.

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  • How Social Is Your Contact Center?

    - by Charles Knapp
    More than 75% of consumers have complained on a social site after a poor customer experience. Yet, 70% of companies have little understanding of the social media conversations about their brand. To deliver upon your brand promise, retain customers, and increase their lifetime value, you must deliver great customer experiences across social, mobile, phone, and chat channels. Siloed channels produce poor customer experiences. Social channels must integrate with the people, processes, technology, and traditional channels used to satisfy customers. The more effective a company’s social marketing, the greater the demand for effective social service. However, service is not a job for social marketers. It is a job for service specialists, focused on KPIs such as response time, first contact resolution, satisfaction, churn, retention, and customer lifetime value. Most social-enabled contact centers are at the early adopter stage, attempting to “bolt on” social media as a side process. Many are experiencing inconsistent customer experiences, higher costs, and negligible return on investments. Service leaders should consider carefully how to integrate social channels with their current customer service and support people, processes, technology, and channels. Here is one company realizing success: the pre-integrated Oracle RightNow Social Experience “empowers our contact center operations by enabling our agents to join customer conversations that are happening on social sites like Twitter and Facebook and integrate those conversations into our overall multichannel customer engagement processes.” — Lisa Larson, Drugstore.com

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  • Spring HandlerInterceptor or Spring Security to protect resource

    - by richever
    I've got a basic Spring Security 3 set up using my own login page. My configuration is below. I have the login and sign up page accessible to all as well as most everything else. I'm new to Spring Security and understand that if a user is trying to access a protected resource they will be taken to the defined login page. And upon successful login they are taken to some other page, home in my case. I want to keep the latter behavior; however, I'd like specify that if a user tries to access certain resources they are taken to the sign up page, not the login page. Currently, in my annotated controllers I check the security context to see if the user is logged in and if not I redirect them to the sign up page. I only do this currently with two urls and no others. This seemed redundant so I tried creating a HandlerInterceptor to redirect for these requests but realized that with annotations, you can't specify specific requests to be handled - they all are. So I'm wondering if there is some way to implement this type of specific url handling in Spring Security, or is going the HandlerInterceptor route my only option? Thanks! <http auto-config="true" use-expressions="true"> <intercept-url pattern="/login*" access="permitAll"/> <intercept-url pattern="/signup*" access="permitAll"/> <intercept-url pattern="/static/**" filters="none" /> <intercept-url pattern="/" access="permitAll"/> <form-login login-page="/login" default-target-url="/home"/> <logout logout-success-url="/home"/> <anonymous/> <remember-me/> </http>

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  • Measuring Social Media Efforts

    - by David Dorf
    So you're on the bandwagon and you've created a Facebook page, you're tweeting everyday, and maybe you've even got a YouTube channel. Now what? After you put any program in place, you need to measure, set new goals, then execute and this is no different. But how does one measure social media efforts? First, I guess we need some goals. Typical ones might be to acquire customers, engage them, then convert them. So that translates to: Increase Facebook fans and Twitter followers Increase comments/posting and retweets Increase redemption of offers via Facebook and Twitter Counting fans and followers is easy, and tracking the redemption of coupons isn't that hard either, but measuring engagement is a tough one. How do you know whether your fans are reading your posts, and whether your posts have any meaning to them? For Facebook, the fan page administrator has access to analytics called Facebook Insights. There you can check weekly metrics such as total fans, new fans, lost fans, demographics of fans, number of postings, numbers clicks, etc. Not nearly as comprehensive as Google Analytics, but well on its way. For Twitter, getting information is a little tougher. Again, its easy to track followers and you can use tools like TweetMeme to encourage and track retweets. An interesting website called WeFollow tries to measure influence for certain topics. For example, the top three influencers for the topic "retail" are retailweek, retailwire, and retailerdaily. Other notables are #10 BestBuy, #11 GapOfficial, #12 JeffPR, and #17 OracleRetail. I assume influence is calculated based on number of followers, number of retweets, frequency of tweets, and perhaps depth of dialogs. If you want to get serious about monitoring and measuring social marketing efforts, you'd be wise to invest in a strong tool. Several are listed on this wiki, including big ones like Radian6, Nielsen, Omniture, and Buzzient. Buzzient might be particularly interesting because its integrated with Oracle CRM OnDemand -- see the demo. As always, I'm interested in hearing how others approach goal setting and monitoring of social media efforts, so feel free to post comments.

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  • Cut Caseload Costs, Speed Service Delivery For Social Services

    - by michael.seback
    Lower Caseload Costs, Speedier Service Delivery with New Oracle Social Services Solution Oracle has just introduced a new solution for social services agencies that's designed to help case workers address the challenges of rising workloads and growing demands by citizens for additional services. In the past, IT departments developed custom software in an effort to meet program outcomes. "Because this capability is out of the box with the Oracle solution, there's less complexity for organizations and an overall lower total cost of ownership," says Kimberly Ellison-Taylor, Oracle's executive director of health and human services. "Self service brings costs down to just pennies per interaction and makes it possible for clients to receive government services more quickly," Ellison-Taylor says. read more

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  • SQLAuthority News – Social Media Series – LinkedIn and Professional Profile

    - by pinaldave
    Pinal Dave on LinkedIn! It seems like a few year ago, there was a big “boom” in social media websites.  All of a sudden there were so many sites to choose from.  MySpace or Orkut?  Blogging websites for your business or a LinkedIn account?  The nature of the internet is to always be changing, but I believe that out of this huge growth of websites, a few have come to stay.  Facebook is obviously the leader in social media networking, especially for your personal life.  Blogging is great, but it can be more of a way to get your ideas out there, rather than a place for people to connect to you professionally.  If you want to have a professional “face” on the internet, LinkedIn is the way to go. LinkedIn is best explained as “professional Facebook.”  This is simplifying things a little bit too much, but it is certainly a website where you link up with professional contacts, so that others can see where you have worked, who you have worked with, and what projects you have done.  This is a much better place for professional contacts to find you than someplace like Facebook, where all they will see is your face and maybe picture of you at a birthday party or something like that! Because so much of my SQL Server life is conducted on the internet, especially on my blog, I felt that it would be a good idea to have a well-maintained LinkedIn web page as well, so that if anyone is curious about me and my credentials they can quickly and easily find me and see that I am for real, and not someone pretending to know a lot about SQL Server. My linked in profile is www.linkedin.com/in/pinaldave.  I keep all my professional information here, and I update it as often as possible.  Feel free to come find me, especially if you would like to “link up” and share professional information.  The technology world is becoming more and more interconnected, and more and more international.  I feel that it is very important to stay linked up virtually, because so many of us are so far apart physically. I try to keep very connected with my LinkedIn profile.  I let anyone connect with me, and I read updates from the professional world very often.  I keep this profile updated, but do not post things about my personal life or anything that I might put on Twitter, for example.  I also include my e-mail address here, if you would like to contact me professionally.  This is the best place for me to conduct business. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, SQLServer, T SQL, Technology Tagged: Social Media

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  • Manage Your Favorite Social Accounts in Chrome and Iron with Seesmic

    - by Asian Angel
    Are you looking for a way to manage your Twitter, Facebook, Google Buzz, LinkedIn, and Foursquare accounts all in one place? Using the Seesmic Web App for Chrome and Iron you can access your favorite accounts and manage them in a single, simple-to-use interface. A feature that we loved from the start was the ability to access Twitter without creating a special Seesmic account. And in these days of multiple accounts who needs another one to complicate things up? All that you need to do is to sign in with your user name/e-mail along with your password. You do have to authorize access for Seesmic to connect with your account but the whole process (login & authorization) is handled in a single window instance. Now on to a quick look at some of the UI features… The sidebar allows you to add additional columns to the main interface, set your favorite location for Trends, and tie in additional social services as desired. You can also access additional options and controls in the upper right corner. When you are ready to start tweeting click in the blank at the top and enter your text, etc. in the convenient drop-down window that appears. Another nice perk is the ability to switch to a black and grey theme if the white is too bright for your needs. The Seesmic web app provides a simple-to-use, highly efficient way to manage your Twitter account and other favorite social services in a single tab interface. Seesmic [Chrome Web Store] Latest Features How-To Geek ETC Should You Delete Windows 7 Service Pack Backup Files to Save Space? What Can Super Mario Teach Us About Graphics Technology? Windows 7 Service Pack 1 is Released: But Should You Install It? How To Make Hundreds of Complex Photo Edits in Seconds With Photoshop Actions How to Enable User-Specific Wireless Networks in Windows 7 How to Use Google Chrome as Your Default PDF Reader (the Easy Way) Manage Your Favorite Social Accounts in Chrome and Iron with Seesmic E.T. II – Extinction [Fake Movie Sequel Video] Remastered King’s Quest Games Offer Classic Gaming on Modern Machines Compare Your Internet Cost and Speed to Global Averages [Infographic] Orbital Battle for Terra Wallpaper WizMouse Enables Mouse Over Scrolling on Any Window

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