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  • NRF Online Merchandising Workshop: Where Online Retailers Are Focusing for Holiday and Beyond

    - by Rose Spicer-Oracle
    0 0 1 1204 6863 Oracle Corporation 57 16 8051 14.0 Normal 0 false false false EN-US JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:Cambria; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} Last month we attended the NRF Online Merchandising Workshop in LA, and it was a great opportunity to catch up with our customers, meet new retailers, and hear some great presentations from VF Corporation, Zazzle, Julep Beauty, Backcountry, eBags and more. The one-on-one conversations with Merchants and the keynote presentations carry the same themes across companies of all sizes and across verticals. With only 125 days left (and counting) until Black Friday, these conversations provided some great insight in to what’s top of mind for retailers during the most stressful time of their year, and a sneak peek in to what they will deliver this holiday season.  Some of the most popular topics were: When to start promoting for holiday: seems like a funny conversation to have in July, but a number of retailers said they already had their holiday shopping gift guides live on their site, and it was attracting a significant portion of their onsite traffic. When it comes to timing, most retailers were questioning when to begin their holiday promotions -- carefully balancing when to release pricing and specials, and knowing that customers are holding out for last-minute deals and price drops. Many retailers noted the frustrations around transparent pricing by Amazon and a few other mega-retailers last year, publishing their “lowest prices of the season” as early as October – ensuring shoppers that those prices were the best they could get all season long. Many retailers felt their hands were forced to drop prices. Others kept their set pricing with negative customer reaction, causing some to miss their holiday goals. The pressure is on, and most retailers identified November 1 as their target start date for the holiday promotions blitz. Some are even waiting for the big guys to release their “lowest prices of the season” guides and will then follow suit.      Attribution is tough – and a huge focus: understanding the path to conversion is a tough nut to crack, especially in the new omnichannel world where consumers use multiple touchpoints to make a single purchase, and internal management wants to know hard data. This has lead many retailers to invest in attribution; carefully tracking their online marketing efforts to determine what gets “credit” for the sale, instead of giving credit to the “last click.” Retailers noted that it is very difficult to determine the numbers when online and offline worlds collide – like when a shopper uses digital channels for research and then makes a purchase in a store. As one of the presenters from The North Face mentioned in her keynote, a key to enabling better customer service and satisfaction when it comes to converged online and offline sales is training the in-store staff, and creating a culture where it eventually “doesn’t matter what group gets the credit” if they all add to the sale. No doubt, the area of attribution will be a big area of retail investment in the coming years.      How to plan for the converged world: planning to ensure inventory gets where it needs to be was another concern. In conversations with retailers, we advised them to analyze customer patterns: where shoppers purchase items, where the items were sourced from and even where items are returned. This analysis is very valuable in determining inventory plans. From there, retailers can more accurately plan and allocate inventory to support both the online and offline customer behavior. As we head into the holiday season, the need for accurate enterprise-wide inventory visibility, and providing that information to associates, is even more critical to the brand-wide customer experience.       Improving the search / navigation / usability of the site(s): Aside from some of the big ideas and standard holiday pricing pressure, most conversations we had centered around continuing to improve the basics of the site. Reinvesting in search and navigation came up time and time again (FitForCommerce blogged about what a big topic it was at the event as well). Obviously getting shoppers on their path quickly and allowing them to find what they need fast is critical, but it was definitely interesting to hear just how much effort is still going in to honing the search and navigation experience. Adding new elements to search and navigation like typeahed, inventive navigation refinements, and new navigation categories like gift guides, specialized boutiques and flash sales were top of mind, in addition to searchandising and making search-driven product recommendations. (Oracle can help!)       Reducing cart abandonment: always a hot topic that is top of mind for every online retailer. Getting shoppers to the cart is often less then half the battle; getting them to click “buy” and complete the transaction is much more difficult. While retailers carefully study the checkout process and where shoppers tend to bounce, they know that how they design their checkout page is critical. We’re all online shoppers in our personal lives and we know how frustrating it can be when total prices are not transparent (i.e. shipping, processing, taxes is not included until the very last possible screen before clicking that buy button). Online retailers are struggling with where in the checkout process to surface the total price to be charged to reduce cart abandonment, while not showing the total figure too early in the process that it keeps shoppers from getting to checkout altogether. Recent research shows that providing total pricing prior to the checkout process dramatically reduces cart abandonment – as it serves as a filter to those shopping within a specific price band. Much of the cart abandonment discussion leads us to…       The free shipping / free returns question: it’s no secret that because of Amazon and programs like Prime, consumers expect free shipping, much to the chagrin of the smaller retailer. The reality is that if you’re not a mega-retailer, shipping is an expensive part of doing business that doesn’t allow most retailers to keep their prices low and offer free shipping. This has many retailers venturing out on the “free returns” path, especially in apparel. A number of retailers we spoke with are testing a flat rate shipping fee with free returns to see if they can crack the price threshold where shoppers are willing to pay for shipping with an added service. But, free shipping remains king.      Social ads and retargeting: they are working, but do they turn off consumers? That’s the big question. Every retailer we spoke with during a roundtable on the topic said that social ads and retargeting (where that pair of boots you’re been eyeing on a site magically follows you around the Internet) work and are meeting campaign goals. The larger question many retailers are asking is if this type of tactic is turning off a large number of shoppers, even if these campaigns are meeting their early goals. Retailers also mentioned that Facebook ads are working very well for them, especially when it comes to new customer acquisition, serving as a complimentary a channel to SEO when it comes to engaging new customers. While there are always new things to experiment with in retail, standard challenges are top of mind as retailers scramble to get ready for holiday. It will undoubtedly be another record-breaking online shopping season, but as retailers get more and more advanced with each Black Friday, expect some exciting things. This excitement needs to be backed by sound solutions and optimized operations. Then again, consumers are expecting more than ever, so I don’t doubt that retailers are already thinking about the possibilities of holiday 2015… and beyond. Customers who read this article, also found value in the following stories: Personalization for Retail: http://blogs.oracle.com/retail/entry/personalization_for_retailShop Direct User Experience Focus Drives Sales:https://blogs.oracle.com/retail/entry/shop_direct_user_experience_focusMaking Waves: Australian Online Retailer SurfStitch: https://blogs.oracle.com/oracleretail/entry/surf_stitchWhat’s new in Oracle Commerce v11.1 for RetailWhat the Content+Commerce Equation is Missing

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  • What was missing from the Content Strategy Forum?

    - by Roger Hart
    In April, Paris hosted the first ever Content Strategy Forum. The event's website proudly proclaims: 170 attendees, 18 nationalities, 17 speakers, 1 volcano... Content Strategy Forum 2010 rocked the world! The volcano was in Iceland, and the closest we came to rocking the world was a cursory mention in the Huffington Post, but I'll grant the event was awesome. One thing missing from that list, however, is "94 companies" (Plus a couple of universities and freelancers, and what have you). A glance through the attendees directory reveals a fairly wide organisational turnout - 24 students from two Parisian universities, countless design and marketing agencies, a series of tech firms, small and large. Two delegates from IBM, two from ARM, an appearance from RIM, Skype, and Facebook; twelve from the various bits of eBay. Oh, and, err, nobody from Google, Microsoft, Yahoo, Amazon, Play, Twitter, LinkedIn, Craigslist, the BBC, no banks I noticed, and I didn't spot a newspaper. You get the idea. Facebook notwithstanding, you have to scroll through a few pages to Alexa rankings to find company names from the attendee list. I find this interesting, and I'm not wholly sure what to make of it. Of the large, web-centric, content-rich organizations conspicuously absent, at least one of two things is true: They didn't know about the event They didn't care about the event Maybe these guys all have content strategy completely sorted, and it's an utterly naturalised part of their business process. Maybe nobody at say, Apple or Play.com ever publishes a single piece of content that isn't neatly tailored to their (clearly defined, of course) user and business goals. Wouldn't that be lovely? The thing is, in that rosy and beatific world, there's still a case for those folks to join the community. There are bound to be other perspectives, and things to learn. You see, the other thing achingly conspicuous by its absence was case studies. In her keynote address, Kristina Halvorson made the point that what content strategy really needs is some big, loud success stories. A point I'd firmly second as a content strategist working within an organisation. Sarah Cancilla's presentation on content strategy at Facebook included some very neat, specific examples, and was richer for it. It didn't hurt that the example was Facebook - you're getting impressively big numbers off base. What about the other big boys? Is there anybody out there with a perspective? Do we all just look very silly to you, fretting away over text and images and users and purposes? Is content validation and maintenance so accustomed a part of your business that calling attention to it is like sniffing the air and saying "Hmm, a lot of nitrogen about today."? And if it is, do you have any wisdom to share?

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  • Need help choosing between Grails and Yii Framework

    - by user530207
    I recently started on developing in PHP with the Yii Framework. I recently came across the Grails Framework and I'm pretty impressed by the sites they make, bigger companies seem to use Grails for their web development. When looking at yii, not many big companies are using it. I'm just starting out with the Yii framework and I don't want to turn back halfway when in the middle of learning Yii, so I hope someone can give me some comparison about the 2 in terms of power. Does Grails make things much easier and benefit me in the long run? I only have C++ background for now. It boils down to this. I want a powerful framework which will serve me for a very long time and by looking at the number of big companies using Grails, I feel discouraged to take the Yii path. Thank you! Some sites by Grails: http://video.sky.com/ http://espn.go.com/ http://www.atlassian.com/ http://www.linkedin.com/

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  • JavaOne Afterglow by Simon Ritter

    - by JuergenKress
    Last week was the eighteenth JavaOne conference and I thought it would be a good idea to write up my thoughts about how things went. Firstly thanks to Yoshio Terada for the photos, I didn't bother bringing a camera with me so it's good to have some pictures to add to the words. Things kicked off full-throttle on Sunday.  We had the Java Champions and JUG leaders breakfast, which was a great way to meet up with a lot of familiar faces and start talking all things Java.  At midday the show really started with the Strategy and Technical Keynotes.  This was always going to be tougher job than some years because there was no big shiny ball to reveal to the audience.  With the Java EE 7 spec being finalised a few months ago and Java SE 8, Java ME 8 and JDK8 not due until the start of next year there was not going to be any big announcement.  I thought both keynotes worked really well each focusing on the things most important to Java developers: Strategy One of the things that is becoming more and more prominent in many companies marketing is the Internet of Things (IoT).  We've moved from the conventional desktop/laptop environment to much more mobile connected computing with smart phones and tablets.  The next wave of the internet is not just billions of people connected, but 10s or 100s of billions of devices connected to the network, all generating data and providing much more precise control of almost any process you can imagine.  This ties into the ideas of Big Data and Cloud Computing, but implementation is certainly not without its challenges.  As Peter Utzschneider explained it's about three Vs: Volume, Velocity and Value.  All these devices will create huge volumes of data at very high speed; to avoid being overloaded these devices will need some sort of processing capabilities that can filter the useful data from the redundant.  The raw data then needs to be turned into useful information that has value.  To make this happen will require applications on devices, at gateways and on the back-end servers, all very tightly integrated.  This is where Java plays a pivotal role, write once, run everywhere becomes essential, having nine million developers fluent in the language makes it the defacto lingua franca of IoT.  There will be lots more information on how this will become a reality, so watch this space. Technical How do we make the IoT a reality, technically?  Using the game of chess Mark Reinhold, with the help of people like John Ceccarelli, Jasper Potts and Richard Bair, showed what you could do.  Using Java EE on the back end, Java SE and JavaFX on the desktop and Java ME Embedded and JavaFX on devices they showed a complete end-to-end demo. This was really impressive, using 3D features from JavaFX 8 (that's included with JDK8) to make a 3D animated Duke chess board.  Jasper also unveiled the "DukePad" a home made tablet using a Raspberry Pi, touch screen and accelerometer. Although the Raspberry Pi doesn't have earth shattering CPU performance (about the same level as a mid 1990s Pentium), it does have really quite good GPU performance so the GUI works really well.  The plans are all open sourced and available here.  One small, but very significant announcement was that Java SE will now be included with the NOOB and Raspbian Linux distros provided by the Raspberry Pi foundation (these can be found here).  No more hassle having to download and install the JDK after you've flashed your SD card OS image.  The finale was the Raspberry Pi powered chess playing robot.  Really very, very cool.  I talked to Jasper about this and he told me each of the chess pieces had been 3D printed and then he had to use acetone to give them a glossy finish (not sure what his wife thought of him spending hours in the kitchen in a gas mask!)  The way the robot arm worked was very impressive as it did not have any positioning data (like a potentiometer connected to each motor), but relied purely on carefully calibrated timings to get the arm to the right place.  Having done things like this myself in the past I know how easy it is to find a small error gets magnified into very big mistakes. Here's some pictures from the keynote: The "Dukepad" architecture Nice clear perspex case so you can see the innards. The very nice 3D chess set.  Maya's obviously a great tool. Read the full article here. WebLogic Partner Community For regular information become a member in the WebLogic Partner Community please visit: http://www.oracle.com/partners/goto/wls-emea ( OPN account required). If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Mix Forum Wiki Technorati Tags: Simon Ritter,Java One,OOW,Oracle OpenWorld,WebLogic,WebLogic Community,Oracle,OPN,Jürgen Kress

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  • Does Scrum turn active developers into passive developers?

    - by Saeed Neamati
    I'm a web developer working in a team of three developers and one designer. It's now about five months that we've implemented the agile scrum software development methodology. But I have a weird feeling I just wanted to share in this site. One important factor in human life is decision-making process. However, there is a big difference in decisions you make. Some decisions are just the outcome of an internal or external force, while other decisions are completely based on your free will, and some decisions are simply something in between. The more freedom you have in making decisions, the more self-driven your work would become. This seems to be a rule. Because we tend to shape our lives ourselves. There is a big difference between you deciding what to do, or being told what to do. Before scrum, I felt like having more freedom in making the decisions which were related to development, analysis, prioritizing implementation, etc. I had more feeling like I'm deciding what I'm doing. However, due to the scrum methodology, now many decisions simply come from the product owner. He prioritizes PBIs, he analyzes how the software should work, even sometimes how the UI and functionality should be implemented. I know that this is part of the scrum methodology, and I also know that this may result in better sales of product in future. However, I now feel like I'm always getting told to do something, instead of deciding to do something. This syndrome now has made me more passive towards the work. I tend to search less to find a better solution, approach, or technique I don't wake up in the morning expecting to get to an enjoyable work. Rather, I feel like being forced to work in order to live I have more hunger to work on my own hobby projects after work I won't push the team anymore to get to the higher technological levels I spend more time now on dinner, or tea-times and have less enthusiasm to get back to work I'm now willing more for the work to finish sooner, so that I can get home The big problem is, I see and diagnose this behavior in my colleagues too. Is it the outcome of scrum? Does scrum really makes the development team feel like they have no part in forming the overall software, thus making the passive to the project? How can I overcome this feeling?

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  • What must one know when approaching web development?

    - by Tal Koren
    I just started working as a novice Web Developer. I know PHP pretty well, as well as some basic jQuery. Anyway, my boss told me I should explore and learn about MVC, Memcache, Design Patterns, how Apache servers work and how to set one up etc. What I want to ask is actually this: What should I learn further? Web Development is a big area and most odds are that I'll never stop learning, but what are the basics I should learn about? What are the fundamentals? Currently I'm focusing on Server Side Development, but a very big part of me also wants to become a front-end ninja, so please consider that in your comments. Thanks in advance, you rock. :)

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  • Much Ado About Nothing: Stub Objects

    - by user9154181
    The Solaris 11 link-editor (ld) contains support for a new type of object that we call a stub object. A stub object is a shared object, built entirely from mapfiles, that supplies the same linking interface as the real object, while containing no code or data. Stub objects cannot be executed — the runtime linker will kill any process that attempts to load one. However, you can link to a stub object as a dependency, allowing the stub to act as a proxy for the real version of the object. You may well wonder if there is a point to producing an object that contains nothing but linking interface. As it turns out, stub objects are very useful for building large bodies of code such as Solaris. In the last year, we've had considerable success in applying them to one of our oldest and thorniest build problems. In this discussion, I will describe how we came to invent these objects, and how we apply them to building Solaris. This posting explains where the idea for stub objects came from, and details our long and twisty journey from hallway idea to standard link-editor feature. I expect that these details are mainly of interest to those who work on Solaris and its makefiles, those who have done so in the past, and those who work with other similar bodies of code. A subsequent posting will omit the history and background details, and instead discuss how to build and use stub objects. If you are mainly interested in what stub objects are, and don't care about the underlying software war stories, I encourage you to skip ahead. The Long Road To Stubs This all started for me with an email discussion in May of 2008, regarding a change request that was filed in 2002, entitled: 4631488 lib/Makefile is too patient: .WAITs should be reduced This CR encapsulates a number of cronic issues with Solaris builds: We build Solaris with a parallel make (dmake) that tries to build as much of the code base in parallel as possible. There is a lot of code to build, and we've long made use of parallelized builds to get the job done quicker. This is even more important in today's world of massively multicore hardware. Solaris contains a large number of executables and shared objects. Executables depend on shared objects, and shared objects can depend on each other. Before you can build an object, you need to ensure that the objects it needs have been built. This implies a need for serialization, which is in direct opposition to the desire to build everying in parallel. To accurately build objects in the right order requires an accurate set of make rules defining the things that depend on each other. This sounds simple, but the reality is quite complex. In practice, having programmers explicitly specify these dependencies is a losing strategy: It's really hard to get right. It's really easy to get it wrong and never know it because things build anyway. Even if you get it right, it won't stay that way, because dependencies between objects can change over time, and make cannot help you detect such drifing. You won't know that you got it wrong until the builds break. That can be a long time after the change that triggered the breakage happened, making it hard to connect the cause and the effect. Usually this happens just before a release, when the pressure is on, its hard to think calmly, and there is no time for deep fixes. As a poor compromise, the libraries in core Solaris were built using a set of grossly incomplete hand written rules, supplemented with a number of dmake .WAIT directives used to group the libraries into sets of non-interacting groups that can be built in parallel because we think they don't depend on each other. From time to time, someone will suggest that we could analyze the built objects themselves to determine their dependencies and then generate make rules based on those relationships. This is possible, but but there are complications that limit the usefulness of that approach: To analyze an object, you have to build it first. This is a classic chicken and egg scenario. You could analyze the results of a previous build, but then you're not necessarily going to get accurate rules for the current code. It should be possible to build the code without having a built workspace available. The analysis will take time, and remember that we're constantly trying to make builds faster, not slower. By definition, such an approach will always be approximate, and therefore only incremantally more accurate than the hand written rules described above. The hand written rules are fast and cheap, while this idea is slow and complex, so we stayed with the hand written approach. Solaris was built that way, essentially forever, because these are genuinely difficult problems that had no easy answer. The makefiles were full of build races in which the right outcomes happened reliably for years until a new machine or a change in build server workload upset the accidental balance of things. After figuring out what had happened, you'd mutter "How did that ever work?", add another incomplete and soon to be inaccurate make dependency rule to the system, and move on. This was not a satisfying solution, as we tend to be perfectionists in the Solaris group, but we didn't have a better answer. It worked well enough, approximately. And so it went for years. We needed a different approach — a new idea to cut the Gordian Knot. In that discussion from May 2008, my fellow linker-alien Rod Evans had the initial spark that lead us to a game changing series of realizations: The link-editor is used to link objects together, but it only uses the ELF metadata in the object, consisting of symbol tables, ELF versioning sections, and similar data. Notably, it does not look at, or understand, the machine code that makes an object useful at runtime. If you had an object that only contained the ELF metadata for a dependency, but not the code or data, the link-editor would find it equally useful for linking, and would never know the difference. Call it a stub object. In the core Solaris OS, we require all objects to be built with a link-editor mapfile that describes all of its publically available functions and data. Could we build a stub object using the mapfile for the real object? It ought to be very fast to build stub objects, as there are no input objects to process. Unlike the real object, stub objects would not actually require any dependencies, and so, all of the stubs for the entire system could be built in parallel. When building the real objects, one could link against the stub objects instead of the real dependencies. This means that all the real objects can be built built in parallel too, without any serialization. We could replace a system that requires perfect makefile rules with a system that requires no ordering rules whatsoever. The results would be considerably more robust. We immediately realized that this idea had potential, but also that there were many details to sort out, lots of work to do, and that perhaps it wouldn't really pan out. As is often the case, it would be necessary to do the work and see how it turned out. Following that conversation, I set about trying to build a stub object. We determined that a faithful stub has to do the following: Present the same set of global symbols, with the same ELF versioning, as the real object. Functions are simple — it suffices to have a symbol of the right type, possibly, but not necessarily, referencing a null function in its text segment. Copy relocations make data more complicated to stub. The possibility of a copy relocation means that when you create a stub, the data symbols must have the actual size of the real data. Any error in this will go uncaught at link time, and will cause tragic failures at runtime that are very hard to diagnose. For reasons too obscure to go into here, involving tentative symbols, it is also important that the data reside in bss, or not, matching its placement in the real object. If the real object has more than one symbol pointing at the same data item, we call these aliased symbols. All data symbols in the stub object must exhibit the same aliasing as the real object. We imagined the stub library feature working as follows: A command line option to ld tells it to produce a stub rather than a real object. In this mode, only mapfiles are examined, and any object or shared libraries on the command line are are ignored. The extra information needed (function or data, size, and bss details) would be added to the mapfile. When building the real object instead of the stub, the extra information for building stubs would be validated against the resulting object to ensure that they match. In exploring these ideas, I immediately run headfirst into the reality of the original mapfile syntax, a subject that I would later write about as The Problem(s) With Solaris SVR4 Link-Editor Mapfiles. The idea of extending that poor language was a non-starter. Until a better mapfile syntax became available, which seemed unlikely in 2008, the solution could not involve extentions to the mapfile syntax. Instead, we cooked up the idea (hack) of augmenting mapfiles with stylized comments that would carry the necessary information. A typical definition might look like: # DATA(i386) __iob 0x3c0 # DATA(amd64,sparcv9) __iob 0xa00 # DATA(sparc) __iob 0x140 iob; A further problem then became clear: If we can't extend the mapfile syntax, then there's no good way to extend ld with an option to produce stub objects, and to validate them against the real objects. The idea of having ld read comments in a mapfile and parse them for content is an unacceptable hack. The entire point of comments is that they are strictly for the human reader, and explicitly ignored by the tool. Taking all of these speed bumps into account, I made a new plan: A perl script reads the mapfiles, generates some small C glue code to produce empty functions and data definitions, compiles and links the stub object from the generated glue code, and then deletes the generated glue code. Another perl script used after both objects have been built, to compare the real and stub objects, using data from elfdump, and validate that they present the same linking interface. By June 2008, I had written the above, and generated a stub object for libc. It was a useful prototype process to go through, and it allowed me to explore the ideas at a deep level. Ultimately though, the result was unsatisfactory as a basis for real product. There were so many issues: The use of stylized comments were fine for a prototype, but not close to professional enough for shipping product. The idea of having to document and support it was a large concern. The ideal solution for stub objects really does involve having the link-editor accept the same arguments used to build the real object, augmented with a single extra command line option. Any other solution, such as our prototype script, will require makefiles to be modified in deeper ways to support building stubs, and so, will raise barriers to converting existing code. A validation script that rederives what the linker knew when it built an object will always be at a disadvantage relative to the actual linker that did the work. A stub object should be identifyable as such. In the prototype, there was no tag or other metadata that would let you know that they weren't real objects. Being able to identify a stub object in this way means that the file command can tell you what it is, and that the runtime linker can refuse to try and run a program that loads one. At that point, we needed to apply this prototype to building Solaris. As you might imagine, the task of modifying all the makefiles in the core Solaris code base in order to do this is a massive task, and not something you'd enter into lightly. The quality of the prototype just wasn't good enough to justify that sort of time commitment, so I tabled the project, putting it on my list of long term things to think about, and moved on to other work. It would sit there for a couple of years. Semi-coincidentally, one of the projects I tacked after that was to create a new mapfile syntax for the Solaris link-editor. We had wanted to do something about the old mapfile syntax for many years. Others before me had done some paper designs, and a great deal of thought had already gone into the features it should, and should not have, but for various reasons things had never moved beyond the idea stage. When I joined Sun in late 2005, I got involved in reviewing those things and thinking about the problem. Now in 2008, fresh from relearning for the Nth time why the old mapfile syntax was a huge impediment to linker progress, it seemed like the right time to tackle the mapfile issue. Paving the way for proper stub object support was not the driving force behind that effort, but I certainly had them in mind as I moved forward. The new mapfile syntax, which we call version 2, integrated into Nevada build snv_135 in in February 2010: 6916788 ld version 2 mapfile syntax PSARC/2009/688 Human readable and extensible ld mapfile syntax In order to prove that the new mapfile syntax was adequate for general purpose use, I had also done an overhaul of the ON consolidation to convert all mapfiles to use the new syntax, and put checks in place that would ensure that no use of the old syntax would creep back in. That work went back into snv_144 in June 2010: 6916796 OSnet mapfiles should use version 2 link-editor syntax That was a big putback, modifying 517 files, adding 18 new files, and removing 110 old ones. I would have done this putback anyway, as the work was already done, and the benefits of human readable syntax are obvious. However, among the justifications listed in CR 6916796 was this We anticipate adding additional features to the new mapfile language that will be applicable to ON, and which will require all sharable object mapfiles to use the new syntax. I never explained what those additional features were, and no one asked. It was premature to say so, but this was a reference to stub objects. By that point, I had already put together a working prototype link-editor with the necessary support for stub objects. I was pleased to find that building stubs was indeed very fast. On my desktop system (Ultra 24), an amd64 stub for libc can can be built in a fraction of a second: % ptime ld -64 -z stub -o stubs/libc.so.1 -G -hlibc.so.1 \ -ztext -zdefs -Bdirect ... real 0.019708910 user 0.010101680 sys 0.008528431 In order to go from prototype to integrated link-editor feature, I knew that I would need to prove that stub objects were valuable. And to do that, I knew that I'd have to switch the Solaris ON consolidation to use stub objects and evaluate the outcome. And in order to do that experiment, ON would first need to be converted to version 2 mapfiles. Sub-mission accomplished. Normally when you design a new feature, you can devise reasonably small tests to show it works, and then deploy it incrementally, letting it prove its value as it goes. The entire point of stub objects however was to demonstrate that they could be successfully applied to an extremely large and complex code base, and specifically to solve the Solaris build issues detailed above. There was no way to finesse the matter — in order to move ahead, I would have to successfully use stub objects to build the entire ON consolidation and demonstrate their value. In software, the need to boil the ocean can often be a warning sign that things are trending in the wrong direction. Conversely, sometimes progress demands that you build something large and new all at once. A big win, or a big loss — sometimes all you can do is try it and see what happens. And so, I spent some time staring at ON makefiles trying to get a handle on how things work, and how they'd have to change. It's a big and messy world, full of complex interactions, unspecified dependencies, special cases, and knowledge of arcane makefile features... ...and so, I backed away, put it down for a few months and did other work... ...until the fall, when I felt like it was time to stop thinking and pondering (some would say stalling) and get on with it. Without stubs, the following gives a simplified high level view of how Solaris is built: An initially empty directory known as the proto, and referenced via the ROOT makefile macro is established to receive the files that make up the Solaris distribution. A top level setup rule creates the proto area, and performs operations needed to initialize the workspace so that the main build operations can be launched, such as copying needed header files into the proto area. Parallel builds are launched to build the kernel (usr/src/uts), libraries (usr/src/lib), and commands. The install makefile target builds each item and delivers a copy to the proto area. All libraries and executables link against the objects previously installed in the proto, implying the need to synchronize the order in which things are built. Subsequent passes run lint, and do packaging. Given this structure, the additions to use stub objects are: A new second proto area is established, known as the stub proto and referenced via the STUBROOT makefile macro. The stub proto has the same structure as the real proto, but is used to hold stub objects. All files in the real proto are delivered as part of the Solaris product. In contrast, the stub proto is used to build the product, and then thrown away. A new target is added to library Makefiles called stub. This rule builds the stub objects. The ld command is designed so that you can build a stub object using the same ld command line you'd use to build the real object, with the addition of a single -z stub option. This means that the makefile rules for building the stub objects are very similar to those used to build the real objects, and many existing makefile definitions can be shared between them. A new target is added to the Makefiles called stubinstall which delivers the stub objects built by the stub rule into the stub proto. These rules reuse much of existing plumbing used by the existing install rule. The setup rule runs stubinstall over the entire lib subtree as part of its initialization. All libraries and executables link against the objects in the stub proto rather than the main proto, and can therefore be built in parallel without any synchronization. There was no small way to try this that would yield meaningful results. I would have to take a leap of faith and edit approximately 1850 makefiles and 300 mapfiles first, trusting that it would all work out. Once the editing was done, I'd type make and see what happened. This took about 6 weeks to do, and there were many dark days when I'd question the entire project, or struggle to understand some of the many twisted and complex situations I'd uncover in the makefiles. I even found a couple of new issues that required changes to the new stub object related code I'd added to ld. With a substantial amount of encouragement and help from some key people in the Solaris group, I eventually got the editing done and stub objects for the entire workspace built. I found that my desktop system could build all the stub objects in the workspace in roughly a minute. This was great news, as it meant that use of the feature is effectively free — no one was likely to notice or care about the cost of building them. After another week of typing make, fixing whatever failed, and doing it again, I succeeded in getting a complete build! The next step was to remove all of the make rules and .WAIT statements dedicated to controlling the order in which libraries under usr/src/lib are built. This came together pretty quickly, and after a few more speed bumps, I had a workspace that built cleanly and looked like something you might actually be able to integrate someday. This was a significant milestone, but there was still much left to do. I turned to doing full nightly builds. Every type of build (open, closed, OpenSolaris, export, domestic) had to be tried. Each type failed in a new and unique way, requiring some thinking and rework. As things came together, I became aware of things that could have been done better, simpler, or cleaner, and those things also required some rethinking, the seeking of wisdom from others, and some rework. After another couple of weeks, it was in close to final form. My focus turned towards the end game and integration. This was a huge workspace, and needed to go back soon, before changes in the gate would made merging increasingly difficult. At this point, I knew that the stub objects had greatly simplified the makefile logic and uncovered a number of race conditions, some of which had been there for years. I assumed that the builds were faster too, so I did some builds intended to quantify the speedup in build time that resulted from this approach. It had never occurred to me that there might not be one. And so, I was very surprised to find that the wall clock build times for a stock ON workspace were essentially identical to the times for my stub library enabled version! This is why it is important to always measure, and not just to assume. One can tell from first principles, based on all those removed dependency rules in the library makefile, that the stub object version of ON gives dmake considerably more opportunities to overlap library construction. Some hypothesis were proposed, and shot down: Could we have disabled dmakes parallel feature? No, a quick check showed things being build in parallel. It was suggested that we might be I/O bound, and so, the threads would be mostly idle. That's a plausible explanation, but system stats didn't really support it. Plus, the timing between the stub and non-stub cases were just too suspiciously identical. Are our machines already handling as much parallelism as they are capable of, and unable to exploit these additional opportunities? Once again, we didn't see the evidence to back this up. Eventually, a more plausible and obvious reason emerged: We build the libraries and commands (usr/src/lib, usr/src/cmd) in parallel with the kernel (usr/src/uts). The kernel is the long leg in that race, and so, wall clock measurements of build time are essentially showing how long it takes to build uts. Although it would have been nice to post a huge speedup immediately, we can take solace in knowing that stub objects simplify the makefiles and reduce the possibility of race conditions. The next step in reducing build time should be to find ways to reduce or overlap the uts part of the builds. When that leg of the build becomes shorter, then the increased parallelism in the libs and commands will pay additional dividends. Until then, we'll just have to settle for simpler and more robust. And so, I integrated the link-editor support for creating stub objects into snv_153 (November 2010) with 6993877 ld should produce stub objects PSARC/2010/397 ELF Stub Objects followed by the work to convert the ON consolidation in snv_161 (February 2011) with 7009826 OSnet should use stub objects 4631488 lib/Makefile is too patient: .WAITs should be reduced This was a huge putback, with 2108 modified files, 8 new files, and 2 removed files. Due to the size, I was allowed a window after snv_160 closed in which to do the putback. It went pretty smoothly for something this big, a few more preexisting race conditions would be discovered and addressed over the next few weeks, and things have been quiet since then. Conclusions and Looking Forward Solaris has been built with stub objects since February. The fact that developers no longer specify the order in which libraries are built has been a big success, and we've eliminated an entire class of build error. That's not to say that there are no build races left in the ON makefiles, but we've taken a substantial bite out of the problem while generally simplifying and improving things. The introduction of a stub proto area has also opened some interesting new possibilities for other build improvements. As this article has become quite long, and as those uses do not involve stub objects, I will defer that discussion to a future article.

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  • Is there a better term than "smoothness" or "granularity" to describe this language feature?

    - by Chris Stevens
    One of the best things about programming is the abundance of different languages. There are general purpose languages like C++ and Java, as well as little languages like XSLT and AWK. When comparing languages, people often use things like speed, power, expressiveness, and portability as the important distinguishing features. There is one characteristic of languages I consider to be important that, so far, I haven't heard [or been able to come up with] a good term for: how well a language scales from writing tiny programs to writing huge programs. Some languages make it easy and painless to write programs that only require a few lines of code, e.g. task automation. But those languages often don't have enough power to solve large problems, e.g. GUI programming. Conversely, languages that are powerful enough for big problems often require far too much overhead for small problems. This characteristic is important because problems that look small at first frequently grow in scope in unexpected ways. If a programmer chooses a language appropriate only for small tasks, scope changes can require rewriting code from scratch in a new language. And if the programmer chooses a language with lots of overhead and friction to solve a problem that stays small, it will be harder for other people to use and understand than necessary. Rewriting code that works fine is the single most wasteful thing a programmer can do with their time, but using a bazooka to kill a mosquito instead of a flyswatter isn't good either. Here are some of the ways this characteristic presents itself. Can be used interactively - there is some environment where programmers can enter commands one by one Requires no more than one file - neither project files nor makefiles are required for running in batch mode Can easily split code across multiple files - files can refeence each other, or there is some support for modules Has good support for data structures - supports structures like arrays, lists, and especially classes Supports a wide variety of features - features like networking, serialization, XML, and database connectivity are supported by standard libraries Here's my take on how C#, Python, and shell scripting measure up. Python scores highest. Feature C# Python shell scripting --------------- --------- --------- --------------- Interactive poor strong strong One file poor strong strong Multiple files strong strong moderate Data structures strong strong poor Features strong strong strong Is there a term that captures this idea? If not, what term should I use? Here are some candidates. Scalability - already used to decribe language performance, so it's not a good idea to overload it in the context of language syntax Granularity - expresses the idea of being good just for big tasks versus being good for big and small tasks, but doesn't express anything about data structures Smoothness - expresses the idea of low friction, but doesn't express anything about strength of data structures or features Note: Some of these properties are more correctly described as belonging to a compiler or IDE than the language itself. Please consider these tools collectively as the language environment. My question is about how easy or difficult languages are to use, which depends on the environment as well as the language.

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  • Zukunftsmusik auf der Oracle OpenWorld 2013

    - by Alliances & Channels Redaktion
    "The future begins at Oracle OpenWorld", das Motto weckt große Erwartungen! Wie die Zukunft aussehen könnte, davon konnten sich 60.000 Besucherinnen und Besucher aus 145 Ländern vor Ort in San Francisco selbst überzeugen: In sage und schreibe 2.555 Sessions – verteilt über Downtown San Francisco – ging es dort um Zukunftstechnologien und neue Entwicklungen. Wie soll man zusammenfassen, was insgesamt 3.599 Speaker, fast die Hälfte übrigens Kunden und Partner, in vier Tagen an technologischen Visionen entwickelt und präsentiert haben? Nehmen wir ein konkretes Beispiel, das in diversen Sessions immer wieder auftauchte: Das „Internet of Things“, sprich „intelligente“ Alltagsgegenstände, deren eingebaute Minicomputer ohne den Umweg über einen PC miteinander kommunizieren und auf äußere Einflüsse reagieren. Für viele ist das heute noch Neuland, doch die Weiterentwicklung des Internet of Things eröffnet für Oracle, wie auch für die Partner, ein spannendes Arbeitsfeld und natürlich auch einen neuen Markt. Die omnipräsenten Fokus-Themen der viertägigen größten Hauskonferenz von Oracle hießen in diesem Jahr Customer Experience und Human Capital Management. Spannend für Partner waren auch die Strategien und die Roadmap von Oracle sowie die Neuigkeiten aus den Bereichen Engineered Systems, Cloud Computing, Business Analytics, Big Data und Customer Experience. Neue Rekorde stellte die Oracle OpenWorld auch im Netz auf: Mehr als 2,1 Millionen Menschen besuchten diese Veranstaltung online und nutzten dabei über 224 Social-Media Kanäle – fast doppelt so viele wie noch vor einem Jahr. Die gute Nachricht: Die Oracle OpenWorld bleibt online, denn es besteht nach wie vor die Möglichkeit, OnDemand-Videos der Keynote- und Session-Highlights anzusehen: Gehen Sie einfach auf Conference Video Highlights  und wählen Sie aus acht Bereichen entweder eine Zusammenfassung oder die vollständige Keynote beziehungsweise Session. Dort finden Sie auch Videos der eigenen Fach-Konferenzen, die im Umfeld der Oracle OpenWorld stattfanden: die JavaOne, die MySQL Connect und der Oracle PartnerNetwork Exchange. Beim Oracle PartnerNetwork Exchange wurden, ganz auf die Fragen und Bedürfnisse der Oracle Partner zugeschnitten, Themen wie Cloud für Partner, Applications, Engineered Systems und Hardware, Big Data, oder Industry Solutions behandelt, und es gab, ganz wichtig, viel Gelegenheit zu Austausch und Vernetzung. Konkret befassten sich dort beispielsweise Sessions mit Cloudanwendungen im Gesundheitsbereich, mit der Erstellung überzeugender Business Cases für Kundengespräche oder mit Mobile und Social Networking. Die aus Deutschland angereisten über 40 Partner trafen sich beim OPN Exchange zu einem anregenden gemeinsamen Abend mit den anderen Teilnehmern. Dass die Oracle OpenWorld auch noch zum sportlichen Highlight werden würde, kam denkbar unerwartet: Zeitgleich mit der Konferenz wurde nämlich in der Bucht von San Francisco die entscheidende 19. Etappe des Americas Cup ausgetragen. Im traditionsreichen Segelwettbewerb lag Team Oracle USA zunächst mit 1:8 zurück, schaffte es aber dennoch, den Sieg vor dem lange Zeit überlegenen Team Neuseeland zu holen und somit den Titel zu verteidigen. Selbstverständlich fand die Oracle OpenWorld auch ein großes Medienecho. Wir haben eine Auswahl für Sie zusammengestellt: - ChannelPartner- Computerwoche - Heise - Silicon über Big Data - Silicon über 12c

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  • Zukunftsmusik auf der Oracle OpenWorld 2013

    - by Alliances & Channels Redaktion
    "The future begins at Oracle OpenWorld", das Motto weckt große Erwartungen! Wie die Zukunft aussehen könnte, davon konnten sich 60.000 Besucherinnen und Besucher aus 145 Ländern vor Ort in San Francisco selbst überzeugen: In sage und schreibe 2.555 Sessions – verteilt über Downtown San Francisco – ging es dort um Zukunftstechnologien und neue Entwicklungen. Wie soll man zusammenfassen, was insgesamt 3.599 Speaker, fast die Hälfte übrigens Kunden und Partner, in vier Tagen an technologischen Visionen entwickelt und präsentiert haben? Nehmen wir ein konkretes Beispiel, das in diversen Sessions immer wieder auftauchte: Das „Internet of Things“, sprich „intelligente“ Alltagsgegenstände, deren eingebaute Minicomputer ohne den Umweg über einen PC miteinander kommunizieren und auf äußere Einflüsse reagieren. Für viele ist das heute noch Neuland, doch die Weiterentwicklung des Internet of Things eröffnet für Oracle, wie auch für die Partner, ein spannendes Arbeitsfeld und natürlich auch einen neuen Markt. Die omnipräsenten Fokus-Themen der viertägigen größten Hauskonferenz von Oracle hießen in diesem Jahr Customer Experience und Human Capital Management. Spannend für Partner waren auch die Strategien und die Roadmap von Oracle sowie die Neuigkeiten aus den Bereichen Engineered Systems, Cloud Computing, Business Analytics, Big Data und Customer Experience. Neue Rekorde stellte die Oracle OpenWorld auch im Netz auf: Mehr als 2,1 Millionen Menschen besuchten diese Veranstaltung online und nutzten dabei über 224 Social-Media Kanäle – fast doppelt so viele wie noch vor einem Jahr. Die gute Nachricht: Die Oracle OpenWorld bleibt online, denn es besteht nach wie vor die Möglichkeit, OnDemand-Videos der Keynote- und Session-Highlights anzusehen: Gehen Sie einfach auf Conference Video Highlights und wählen Sie aus acht Bereichen entweder eine Zusammenfassung oder die vollständige Keynote beziehungsweise Session. Dort finden Sie auch Videos der eigenen Fach-Konferenzen, die im Umfeld der Oracle OpenWorld stattfanden: die JavaOne, die MySQL Connect und der Oracle PartnerNetwork Exchange. Beim Oracle PartnerNetwork Exchange wurden, ganz auf die Fragen und Bedürfnisse der Oracle Partner zugeschnitten, Themen wie Cloud für Partner, Applications, Engineered Systems und Hardware, Big Data, oder Industry Solutions behandelt, und es gab, ganz wichtig, viel Gelegenheit zu Austausch und Vernetzung. Konkret befassten sich dort beispielsweise Sessions mit Cloudanwendungen im Gesundheitsbereich, mit der Erstellung überzeugender Business Cases für Kundengespräche oder mit Mobile und Social Networking. Die aus Deutschland angereisten über 40 Partner trafen sich beim OPN Exchange zu einem anregenden gemeinsamen Abend mit den anderen Teilnehmern. Dass die Oracle OpenWorld auch noch zum sportlichen Highlight werden würde, kam denkbar unerwartet: Zeitgleich mit der Konferenz wurde nämlich in der Bucht von San Francisco die entscheidende 19. Etappe des Americas Cup ausgetragen. Im traditionsreichen Segelwettbewerb lag Team Oracle USA zunächst mit 1:8 zurück, schaffte es aber dennoch, den Sieg vor dem lange Zeit überlegenen Team Neuseeland zu holen und somit den Titel zu verteidigen. Selbstverständlich fand die Oracle OpenWorld auch ein großes Medienecho. Wir haben eine Auswahl für Sie zusammengestellt: - ChannelPartner- Computerwoche - Heise - Silicon über Big Data - Silicon über 12c

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  • Veeam giveaway

    - by marc dekeyser
    Hey everybody! As you might have noticed an extra banned has showed up on this site from veeam. Since they have decided to sponsor this blog (thank you very much all! Would not have happened without all of you!) I’ll periodically share some news from them with all of you. They are doing a big give away if you register on there site, one of them being a surface tablet, which you all know is brilliant!   Veeam is now featuring monthly prize drawings with some very exciting prizes. Entering is easy—just one entry is all that’s required for a chance to win every month until August 2013. Among the prizes, there are Microsoft Surface tablets, Apple iPads, and FREE passes to TechEd 2013 and VMworld 2013! Find out more about Veeam’s big giveaway.

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  • SQLAuthority News – #TechEDIn – TechEd India 2012 – Things to Do and Explore for SQL Enthusiast

    - by pinaldave
    TechEd India 2012 is just 48 hours away and I have been receiving lots of requests regarding how SQL enthusiasts can maximize their time they’ll be spending at TechEd India 2012. Trust me – TechEd is the biggest Tech Event in India and it is much larger in magnitude than we can imagine. There are plenty of tracks there and lots of things to do. Honestly, we need clone ourselves multiple times to completely cover the event. However, I am going to talk about SQL enthusiasts only right now. In this post, I’ll share a few things they can do in this big event. But before I start talking about specific things, there is one thing which is a must – Keynote. There are amazing Keynotes planned every single day at TechEd India 2012. One should not miss them at all. Social Media I am a big believer of the social media. I am everywhere - Twitter, Facebook, LinkedIn and GPlus. I suggest you follow the tag #TechEdIn as well as contribute at the healthy conversation going on right now. You may want to follow a few of the SQL Server enthusiasts who are also attending events like TechEd India. This way, you will know where they are and you can contribute along with them. For a good start, you can follow all the speakers who are presenting at the event. I have linked all the speakers’ names with their respective Twitter accounts. Networking Do not stop meeting new people. Introduce yourself. Catch the speakers after their sessions. Meet other SQL experts and discuss SQL as well as life aside SQL. The best way to start the communication is to talk about something new. Here are a few lines I usually use when I have to break the ice: SQL Server 2012 is just released and I have installed it. How many SQL Server sessions are you going to attend? I am going to attend _________ I am a big fan of SQL Server. Sessions Agenda Day 1 T-SQL Rediscovered with SQL Server 2012 - Jacob Sebastian Catapult your data with SQL Server 2012 integration services - Praveen Srivatsa Processing Big Data with SQL Server 2012 and Hadoop  - Stephan Forte SQL Server Misconceptions and Resolution – A Practical Perspective – Pinal Dave and Vinod Kumar Securing with ContainedDB in SQL Server 2012  - Pranab Majumdar Agenda Day 2 Hand-on-Lab – Exploring Power View with SQL Server 2012 – Ravi S. Maniam Hand-on-Lab - SQL Server 2012 – AlwaysOn Availability Groups  - Amit Ganguli Agenda Day 3 Peeling SQL Server like an Onion: Internals Debunked  - Vinod Kumar Speed Up! – Parallel Processes and Unparalleled Performance  - Pinal Dave Keeping Your Database Available – ‘AlwaysOn’  - Balmukund Lakhani Lesser Known Facts of SQL Server Backup and Restore  - Amit Banerjee Top five reasons why you want SQL Server 2012 BI - Praveen Srivatsa Product Booth and Event Partners There will be a dedicated SQL Server booth at the event. I suggest you stop by there and do communication with SQL Server Experts. Additionally there will be booths of various event partners. Stop by their booth and see if they have a product which can help your career. I know that Pluralsight has recently released my course on their online learning site and if that interests you, you can talk about the subject with them. Bring Your Camera Make a list of the people you want to meet. Follow them on Twitter or send them an email and know their location. Introduce yourself, meet them and have your conversation. Do not forget to take a photo with them and later on, share the photo on social media. It would be nice to send an email to everyone with attached high resolution images if you have their email address. After-hours parties After-hours parties are not always about eating and meeting friends but sometimes, they are very informative. Last time I ended up meeting an SQL expert, and we end up talking for long hours on various aspects of SQL Server. After 4 hours, we figured out that he stays in the same apartment complex as mine and since we have had an excellent friendship, he has then become our family friend. So, my advice is that you start to seek out who is meeting where in the evening and see if you can get invited to the parties. Make new friends but never lose mutual respect by doing something silly. Meet Me I will be at the event for three days straight. I will be around the SQL tracks. Please stop by and introduce yourself. I would like to meet you and talk to you. Meeting folks from the Community is very important as we all speak the same language at the end of the day – SQL Server. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, SQLAuthority News, SQLServer, T SQL, Technology

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  • Oracle apresenta resultados do ano

    - by pfolgado
    A Oracle acabou de apresentar os resultados do 4º trimestre e do ano fiscal FY11. Os resultados mais relevantes são: Receitas de Vendas cresceram 33%, atingindo um total de 35,6 mil milhões de dólares Vendas de Novas licenças cresceram 23% Receitas de Hardware de 4,4 mil milhões de dólares Resultados operacionais cresceram 39% Resultados por acção de cresceram 38% para 1,67 dólares “In Q4, we achieved a 19% new software license growth rate with almost no help from acquisitions,” said Oracle President and CFO, Safra Catz. “This strong organic growth combined with continuously improving operational efficiencies enabled us to deliver a 48% operating margin in the quarter. As our results reflect, we clearly exceeded even our own high expectations for Sun’s business.” “In addition to record setting software sales, our Exadata and Exalogic systems also made a strong contribution to our growth in Q4,” said Oracle President, Mark Hurd. “Today there are more than 1,000 Exadata machines installed worldwide. Our goal is to triple that number in FY12.” “In FY11 Oracle’s database business experienced its fastest growth in a decade,” said Oracle CEO, Larry Ellison. “Over the past few years we added features to the Oracle database for both cloud computing and in-memory databases that led to increased database sales this past year. Lately we’ve been focused on the big business opportunity presented by Big Data.” Oracle Reports Q4 GAAP EPS Up 34% To 62 Cents; Q4 NON-GAAP EPS Up 25% To 75 Cents Q4 Software New License Sales Up 19%, Q4 Total Revenue Up 13% Oracle today announced fiscal 2011 Q4 GAAP total revenues were up 13% to $10.8 billion, while non-GAAP total revenues were up 12% to $10.8 billion. Both GAAP and non-GAAP new software license revenues were up 19% to $3.7 billion. Both GAAP and non-GAAP software license updates and product support revenues were up 15% to $4.0 billion. Both GAAP and non-GAAP hardware systems products revenues were down 6% to $1.2 billion. GAAP operating income was up 32% to $4.4 billion, and GAAP operating margin was 40%. Non-GAAP operating income was up 19% to $5.2 billion, and non-GAAP operating margin was 48%. GAAP net income was up 36% to $3.2 billion, while non-GAAP net income was up 27% to $3.9 billion. GAAP earnings per share were $0.62, up 34% compared to last year while non-GAAP earnings per share were up 25% to $0.75. GAAP operating cash flow on a trailing twelve-month basis was $11.2 billion. For fiscal year 2011, GAAP total revenues were up 33% to $35.6 billion, while non-GAAP total revenues were up 33% to $35.9 billion. Both GAAP and non-GAAP new software license revenues were up 23% to $9.2 billion. GAAP software license updates and product support revenues were up 13% to $14.8 billion, while non-GAAP software license updates and product support revenues were up 13% to $14.9 billion. Both GAAP and non-GAAP hardware systems products revenues were $4.4 billion. GAAP operating income was up 33% to $12.0 billion, and GAAP operating margin was 34%. Non-GAAP operating income was up 27% to $15.9 billion, and non-GAAP operating margin was 44%. GAAP net income was up 39% to $8.5 billion, while non-GAAP net income was up 34% to $11.4 billion. GAAP earnings per share were $1.67, up 38% compared to last year while non-GAAP earnings per share were up 33% to $2.22. “In Q4, we achieved a 19% new software license growth rate with almost no help from acquisitions,” said Oracle President and CFO, Safra Catz. “This strong organic growth combined with continuously improving operational efficiencies enabled us to deliver a 48% operating margin in the quarter. As our results reflect, we clearly exceeded even our own high expectations for Sun’s business.” “In addition to record setting software sales, our Exadata and Exalogic systems also made a strong contribution to our growth in Q4,” said Oracle President, Mark Hurd. “Today there are more than 1,000 Exadata machines installed worldwide. Our goal is to triple that number in FY12.” “In FY11 Oracle’s database business experienced its fastest growth in a decade,” said Oracle CEO, Larry Ellison. “Over the past few years we added features to the Oracle database for both cloud computing and in-memory databases that led to increased database sales this past year. Lately we’ve been focused on the big business opportunity presented by Big Data.” In addition, Oracle also announced that its Board of Directors declared a quarterly cash dividend of $0.06 per share of outstanding common stock. This dividend will be paid to stockholders of record as of the close of business on July 13, 2011, with a payment date of August 3, 2011.

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  • Why is Adobe Air so underrated for building mobile apps?

    - by Marcelo de Assis
    I worked with Adobe Flash related technologies for the last 5 years, although not being a big fan of Adobe. I see some little bugs happening in some apps, but I cannot imagine why a lot of big companies do not even think to use use Adobe Air as a good technology for their mobile apps. I see a lot of mobile developer positions asking for experts in Android or iOS , but very much less positions asking for Adobe Air, even when Adobe Air apps have the advantage of being multi-plataform, with the same app working in Blackberry, iOS and Android. Is so much easier to develop a game using Flash, than using Android SDK, for example. It really have flaws (that I never saw) or it is just some kind of mass prejudgement? I also would like to hear what a project manager or a indie developer takes when choosing a plataform for building apps.

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  • IndyTechFest Recap

    - by Johnm
    The sun had yet to raise above the horizon on Saturday, May 22nd and I was traveling toward the location of the 2010 IndyTechFest. In my freshly awaken, and pre-coffee, state I reflected on the months that preceded this day and how quickly they slipped away. The big day had finally come and the morning dew glistened with a unique brightness that morning. What is this all about? For those who are unfamiliar with IndyTechFest, it is a regional conference held in Indianapolis and hosted by the Indianapolis .NET Developers Association (IndyNDA) and the Indianapolis Professional Association for SQL Server (IndyPASS).  The event presents multiple tracks and sessions covering subjects such as Business Intelligence,  Database Administration, .NET Development, SharePoint Development, Windows Mobile Development as well as non-Microsoft topics such as Lean and MongoDB. This year's event was the third hosting of IndyTechFest. No man is an island No event such as IndyTechFest is executed by a single person. My fellow co-founders, with their highly complementary skill sets and philanthropy make the process very enjoyable. Our amazing volunteers and their aid were indispensible. The generous financial support of our sponsors that made the event and fabulous prizes possible. The spectacular line up of speakers who came from near and far to donate their time and knowledge. Our beloved attendees who sacrificed the first sunny Saturday in weeks to expand their skill sets and network with their peers. We are deeply appreciative. Challenges in preparation With the preparation of any event comes challenges. It is these challenges that makes the process of planning an event so interesting. This year's largest challenge was the location of the event. In the past two years IndyTechFest was held at the Gene B. Glick Junior Achievement Center in Indianapolis. This facility has been the hub of the Indy technical community for many years. As the big day drew near, the facility's availability came into question due to some recent changes that had occurred with those who operated the facility. We began our search for an alternative option. Thankfully, the Marriott Indianapolis East was available, was very spacious and willing to work within the range of our budget. Within days of our event, the decision to move proved to be wise since the prior location had begun renovations to the interior. Whew! Always trust your gut. Every day it's getting better At the ending of each year, we huddle together, review the evaluations and identify an area in which the event could improve. This year's big opportunity for improvement resided in the prize give-away portion at the end of the day. In the 2008 event, admittedly, this portion was rather chaotic, rushed and disorganized. This year, we broke the drawing into two sections, of which each attendee received two tickets. The first ticket was a drawing for the mountain of books that were given away. The second ticket was a drawing for the big prizes, the 2 Xboxes, 3 laptops and iPad. We peppered the ticket drawings with gift card raffles and tossing t-shirts into the audience. If at first you don't succeed, try and try again Each year of IndyTechFest, we have offered a means for ad-hoc sessions or discussion groups to pop-up. To our disappointment it was something that never quite took off. We have always believed that this unique type of session was valuable and wanted to figure out a way to make it work for this year. A special thanks to Alan Stevens, who took on and facilitated the "open space" track and made it an official success. Share with your tweety When the attendee badges were designed we decided to place an emphasis on the attendee's Twitter account as well as the events hash-tag (#IndyTechFest) to encourage some real-time buzz during the day. At the host table we displayed a Twitter feed for all to enjoy. It was quite successful and encouraging use of social media. My badge was missing my Twitter account since it was recently changed. For those who care to follow my rather sparse tweets, my address is @johnnydata. Man, this is one long blog post! All in all it was a very successful event. It is always great to see new faces and meet old friends. The planning for the 2011 IndyTechFest will kick off very soon. We have more capacity for future growth and a truck full of great ideas. Stay tuned!

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  • What do I need to get a job with a major game company?

    - by MahanGM
    I've been recently working with DirectX and getting familiar with game engines, sub-systems and have done game development for the last 5 years. I have a real question for those whom have worked in larger game making companies before. How is it possible to get to into these big game creators such as Ubisoft, Infinity Ward or EA. I'm not a beginner in my field and I'm going to produce a real nice 2D platform with my team this year, which is the result of 5 years 2D game creation experience. I'm working with prepared engines such as Unity3D or Game Maker software and using .Net with C# to write many tools for our production and proceeding in my way but never had a real engine programming experience 'till now. I'm now reading good books around this topic but I wanted to know: Is it possible to become an employee in big game company by just reading books? I mean beside having an active mind and new ideas and being a solution solver.

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  • If unexpected database changes cause you problems – we can help!

    - by Chris Smith
    Have you ever been surprised by an unexpected difference between you database environments? Have you ever found that your Staging database is not the same as your Production database, even though it was the week before? Has an emergency hotfix suddenly appeared in Production over the weekend without your knowledge? Has your client secretly added a couple of indices to their local version of the database to aid performance? Worse still, has a developer ever accidently run a SQL script against the wrong database without noticing their mistake? If you’ve answered “Yes” to any of the above questions then you’ve suffered from ‘drift’. Database drift is where the state of a database (schema, particularly) has moved away from its expected or official state over time. The upshot is that the database is in an unknown or poorly-understood state. Even if these unexpected changes are not destructive, drift can be a big problem when it’s time to release a new version of the database. A deployment to a target database in an unexpected state can error and fail, potentially delaying a vital, time-sensitive update. A big issue with drift is that it can be hard to spot and it can be even harder to determine its provenance. So, before you can deal with an issue caused by drift, you’ll need to know exactly what change has been made, who made it, when they made it and why they made it. Those questions can take a lot of effort to answer. Then you actually need to decide what to do. Do you rollback the change because it was bad? Retrospectively apply it to the Staging environment because it is a required change? Or script the change into version control to get it back in line with your process? Red Gate’s Database Delivery Team have been talking to DBAs, database consultants and database developers to explore the problem of drift. We’ve started to get a really good idea of how big a problem it can be and what database professionals need to know and do, in order to deal with it.  It’s fair to say, we’re pretty excited at the prospect of creating a tool that will really help and we’ve got some great feedback on our initial ideas (see image below).   We’re now well underway with the development of our new drift-spotting product – SQL Lighthouse – and we hope to have a beta release out towards the end of July. What we really need is your help to shape the product into a great tool. So, if database drift is a problem that you’d like help solving and are interested in finding out more about our product, join our mailing list to register your interest in trying out the beta release. Subscribe to our mailing list

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  • What is the best way to go about testing that we handle failures appropriately?

    - by Earlz
    we're working on error handling in an application. We try to have fairly good automated test coverage. One big problem though is that we don't really know of a way to test some of our error handling. For instance, we need to test that whenever there is an uncaught exception, a message is sent to our server with exception information. The big problem with this is that we strive to never have an uncaught exception(and instead have descriptive error messages). So, how do we test something what we never want to actually happen?

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  • Where should I draw the line between unit tests and integration tests? Should they be separate?

    - by Earlz
    I have a small MVC framework I've been working on. It's code base definitely isn't big, but it's not longer just a couple of classes. I finally decided to take the plunge and start writing tests for it(yes, I know I should've been doing that all along, but it's API was super unstable up until now) Anyway, my plan is to make it extremely easy to test, including integration tests. An example integration test would go something along these lines: Fake HTTP request object - MVC framework - HTTP response object - check the response is correct Because this is all doable without any state or special tools(browser automation etc), I could actually do this with ease with regular unit test frameworks(I use NUnit). Now the big question. Where exactly should I draw the line between unit tests and integration tests? Should I only test one class at a time(as much as possible) with unit tests? Also, should integration tests be placed in the same testing project as my unit testing project?

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  • S#arp Architecture 1.5 Beta 1 released

    - by AlecWhittington
    Well it is official, I just finished my first release for S#arp Architecture . While this is only a beta release, it does contain some big upgrades and we are hoping to get any bugs handled quickly so that we can get the RTM release completed. This will be a short post, with a more detailed posts coming in the next few days. A big thanks goes out to Billy McCafferty , Michael Aird, Hoang Tang, and everyone else that had a say in this release. Release notes Built on top of ASP.NET MVC 2 RTM release...(read more)

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