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  • How Does Link Building Help in SEO (Search Engine Optimization) Rankings?

    Search engine optimization (SEO) is a widely used marketing tool to increase awareness of a particular company. Online businesses can range from small scale companies to large scale companies. Companies want to make sure that they can get their products or services to as many people that they can reach. The internet is one such tool that is used, and proven to be quite effective.

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  • What is there in Win 7 Pro (or Ultimate) that is not there in Home Premium? - Especially considering this situation..

    - by Senthil
    I want to know the REAL difference between Windows 7 Home Premium and Professional/Utimate. In India, the cost of different versions: Ultimate - 11,200 INR Professional - 10,700 INR Home Premium - 6,600 INR The absolute cost of the first two is so high to me that the difference (500 INR) doesn't matter. So to me there is really no choice between the first two - If I decide to buy the Professional version, I'd rather go for Ultimate itself. What I want to know is, whether Home Premium is enough for my needs. I tried searching for comparison but many look like just marketing junk from MS. They are short and vague. According to this page, the major differences between Pro and HomePremium are Run many Windows XP productivity programs in Windows XP Mode. Connect to company networks easily and more securely with Domain Join. You can do both in Pro but not in Home Premium. I intend to use my Windows 7 for a small business - just starting up. So I'll be dealing with the following: All kinds of development tools, servers Very important - I will run Virtual Machine Software (MS VPC or VMWare or Sun VirtualBox etc..) My system will be acting as the server for most purposes till I can afford dedicated servers. Connect the system to a variety of network devices (PCs, Printers, etc..) Run productivity, business and financial apps Any other small software startup business requirement that I haven't thought of yet. Professional (and Ultimate) is twice as expensive as Home Premium. So it'd be great if someone can point out the things you cannot do with Home Premium, when you use it like I explained above, so that I can make a decision about which one to buy. I need some real-life experiences so that I can make an informed decision - not a decision based on marketing junk.

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  • Choosing local versus public domain name for Active Directory

    - by DSO
    What are the pros and cons of choosing a local domain name such as mycompany.local versus a publicly registered domain name such as mycompany.com (assuming that your org has registered the public name)? When would you choose one over the other? UPDATE Thanks to Zoredache and Jay for pointing me to this question, which had the most useful responses. That also led me to find this Microsoft Technet article, which states: It is best to use DNS names that are registered with an Internet authority in the Active Directory namespace. Only registered names are guaranteed to be globally unique. If another organization later registers the same DNS domain name, or if your organization merges with, acquires, or is acquired by other company that uses the same DNS names, then the two infrastructures cannot interact with one another. Note Using single label names or unregistered suffixes, such as .local, is not recommended. Combining this with mrdenny's advice, I think the right approach is to use either: Registered domain name that will never be used publicly (e.g. mycompany.org, mycompany.info, etc). Subdomain of an existing public domain name which will never be used publicly (e.g. corp.mycompany.com). The "never used publicly" part is a business decision so its probably best to get sign off from those in the company authorized to reserve domain names and subdomains. E.g. you don't want to use a registered name or subdomain that the marketing dept later wants to use for some public marketing campaign.

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  • I need some help with either my SQL or my PHP I do not know which...

    - by sico87
    Hello I am creating a CMS and some of the functionality of it that the images that are within the content are managable. I currently trying to display a table that shows the the content title and then the associated images, ideally I would like a layout similar to this, Content Title Image 1 Image 2 Image 3 Content Title 2 Image 1 Image 2 Content Title 3 Image 1 The SQL the returns the data is actually formed using Codeigniters Active Record class, function getAllContentImages() { $this->db->select('*'); $this->db->from('contentImagesTable'); $this->db->join('contentTable', 'contentTable.contentId = contentImagesTable.contentId'); $this->db->join('categoryTable', 'categoryTable.categoryId = contentTable.categoryId'); $query = $this->db->get(); return $query->result_array(); } The array that is returned is looks like this, I have cut the size down for readability. Array ( [0] => Array ( [contentImageId] => 25 [contentImageName] => green.png [contentImageType] => .png [contentImagePath] => /var/www/bangmarketing.bang/media/uploads/contentImages/2/green.png [isHeadlineImage] => 1 [contentImageDateUploaded] => 1265222654 [contentId] => 2 [dashboardUserId] => 0 [contentTitle] => sadsadsadassss [contentAbstract] => <p>Pllllleeeeeeeaaaaasssssseeeeee Work</p> [contentBody] => <p>Please work :-( please</p> [contentOnline] => 0 [contentAllowComments] => 0 [contentDateCreated] => 1265124038 [categoryId] => 1 [categoryTitle] => blogsss [categoryAbstract] => <p>asdsdsadasdsadfdsgdgdsgdsgssssssssssss</p> [categorySlug] => blog [categoryIsSpecial] => 0 [categoryOnline] => 1 [categoryDateCreated] => 1266588327 ) [1] => Array ( [contentImageId] => 28 [contentImageName] => yellow.png [contentImageType] => .png [contentImagePath] => /var/www/bangmarketing.bang/media/uploads/contentImages/7/yellow.png [isHeadlineImage] => 1 [contentImageDateUploaded] => 1265388055 [contentId] => 7 [dashboardUserId] => 0 [contentTitle] => Another Blog [contentAbstract] => <p>This is another blog and it is shit becuase this does not work</p> [contentBody] => <p>ioasfihfududfhdufhuishdfiudshfiudhsfiuhdsiufhusdhfuids</p> [contentOnline] => 1 [contentAllowComments] => 0 [contentDateCreated] => 1265388034 [categoryId] => 1 [categoryTitle] => blogsss [categoryAbstract] => <p>asdsdsadasdsadfdsgdgdsgdsgssssssssssss</p> [categorySlug] => blog [categoryIsSpecial] => 0 [categoryOnline] => 1 [categoryDateCreated] => 1266588327 ) [2] => Array ( [contentImageId] => 33 [contentImageName] => portaski.jpg [contentImageType] => .jpg [contentImagePath] => /var/www/bangmarketing.bang/media/uploads/contentImages/11/portaski.jpg [isHeadlineImage] => 1 [contentImageDateUploaded] => 1265714175 [contentId] => 11 [dashboardUserId] => 0 [contentTitle] => Portaski - new product and brand launch by Bang [contentAbstract] => <p>Bang's experience in new product development has helped launch PortaSki &ndash; the pocket-sized device which is set to revolutionise skiing.</p> [contentBody] => <p>After developing Portaski's brand identity and positioning, Bang re-designed the product and its packaging ahead of launch in late 2008.</p> <p>A media and PR strategy was devised and implemented using Bang's close relationship with two of the UK's most influential organisations in the Advertising and Media Buying industries. On-line advertising was supported with editorial reviews in the UK's leading broadsheets and tabloids, which combined with pin-point HTML direct mail to drive consumers to the new e-commerce site.</p> <p>Impressive month-on-month growth has been achieved since launch, and the direct marketing activity resulted in an unprecedented 2.71% of targets going on-line to purchase a PortaSki.</p> <p>For further information visit <a href="http://www.portaski.com" target="_blank">www.portaski.com</a></p> [contentOnline] => 1 [contentAllowComments] => 0 [contentDateCreated] => 1265718184 [categoryId] => 1 [categoryTitle] => blogsss [categoryAbstract] => <p>asdsdsadasdsadfdsgdgdsgdsgssssssssssss</p> [categorySlug] => blog [categoryIsSpecial] => 0 [categoryOnline] => 1 [categoryDateCreated] => 1266588327 ) [3] => Array ( [contentImageId] => 26 [contentImageName] => housingplus.jpg [contentImageType] => .jpg [contentImagePath] => /var/www/bangmarketing.bang/media/uploads/contentImages/5/housingplus.jpg [isHeadlineImage] => 1 [contentImageDateUploaded] => 1265284989 [contentId] => 5 [dashboardUserId] => 0 [contentTitle] => Bang launches Housing Plus [contentAbstract] => <p>Bang has launched Housing Plus, the new brand for the Central Borders Housing Group, along with new sub-brands Property Care and SSHA.</p> [contentBody] => <p>The Midlands based Group, with turnover in excess of &pound;21M, appointed Bang in 2008 following an open pitch of over 40 agencies. Bang's work began with an extensive marketing research strategy that challenged the Group's former positioning and brand structure.</p> <p>The research unveiled that the housing sector demanded a values-led Group. This led Bang to develop the brave &lsquo;Together for the Right Reasons' positioning for Housing Plus.</p> <p>Chris Garratt, Marketing Director at Bang explained "The housing sector has witnessed wholesale change in recent years. Much to tenant's dismay, many associations and Groups appear to be losing touch with their roots, we wanted to develop a Group for associations who place principles at the heart of their corporate strategy".</p> <p>The repositioned sub-brands also play an important role in the Group's revised brand by highlighting Housing Plus' willingness to embrace and nurture individual identities. Chris Garratt continued "By adopting a &lsquo;house of brands' hierarchy from the outset, Housing Plus has sent out a strong message to prospective strategic partners".</p> <p>Bang handled all aspects of work for the redevelopment of the three brands, including research, brand creation, naming, positioning, internal branding and communications, advertising, the brand launches, building the brands' on-line presence and the creation of a powerful brand film &ndash; which is already attracting significant interest from across the sector.</p> [contentOnline] => 1 [contentAllowComments] => 0 [contentDateCreated] => 1265285940 [categoryId] => 8 [categoryTitle] => News [categoryAbstract] => <p>The world at Bang Marketing moves fast, keep up to date w [categorySlug] => news [categoryIsSpecial] => 0 [categoryOnline] => 1 [categoryDateCreated] => 1265283717 ) I need a way that I can get all the content images associated with the same content title in one group and then display under the content title. Can anyone help?

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  • Pagination number elements do not work - jquery

    - by ClarkSKent
    Hello, I am trying to get my pagination links to work. It seems when I click any of the pagination number links to go the next page, the new content does not load. literally nothing happens and when looking at the console in Firebug, nothing is sent or loaded. I have on the main page 3 links to filter the content and display it. When any of these links are clicked the results are loaded and displayed along with the associated pagination numbers for that specific content. Here is the main page so you can see what the structure looks like for the jquery: <?php include_once('generate_pagination.php'); ?> <script type="text/javascript" src="http://ajax.googleapis.com/ajax/libs/jquery/1.4.1/jquery.min.js"></script> <script type="text/javascript" src="jquery_pagination.js"></script> <div id="loading" ></div> <div id="content" data-page="1"></div> <ul id="pagination"> <?php generate_pagination($sql) ?> </ul> <br /> <br /> <a href="#" class="category" id="marketing">Marketing</a> <a href="#" class="category" id="automotive">Automotive</a> <a href="#" class="category" id="sports">Sports</a> The jquery below is pretty simple and I don't think I need to explain what it does. I believe the problem may be with the $("#pagination li").click(function(){ since the li elements are the numbers that do not work when clicked. Even when I try to fadeOut or hide the content on click nothing happens. I'm pretty new to the jquery structure so I do not fully understand where the real problem is occurring, this is just from my observation. The jquery file looks like this: $(document).ready(function(){ //Display Loading Image function Display_Load() { $("#loading").fadeIn(900,0); $("#loading").html("<img src='bigLoader.gif' />"); } //Hide Loading Image function Hide_Load() { $("#loading").fadeOut('slow'); }; //Default Starting Page Results $("#pagination li:first").css({'color' : '#FF0084'}).css({'border' : 'none'}); Display_Load(); $("#content").load("pagination_data.php?page=1", Hide_Load()); //Pagination Click $("#pagination li").click(function(){ Display_Load(); //CSS Styles $("#pagination li") .css({'border' : 'solid #dddddd 1px'}) .css({'color' : '#0063DC'}); $(this) .css({'color' : '#FF0084'}) .css({'border' : 'none'}); //Loading Data var pageNum = this.id; $("#content").load("pagination_data.php?page=" + pageNum, function(){ $(this).attr('data-page', pageNum); Hide_Load(); }); }); // Editing below. // Sort content Marketing $("a.category").click(function() { Display_Load(); var this_id = $(this).attr('id'); $.get("pagination.php", { category: this.id }, function(data){ //Load your results into the page var pageNum = $('#content').attr('data-page'); $("#pagination").load('generate_pagination.php?category=' + pageNum +'&ids='+ this_id ); $("#content").load("filter_marketing.php?page=" + pageNum +'&id='+ this_id, Hide_Load()); }); }); }); If anyone could help me on this that would be great, Thanks. EDIT: Here are the innards of <ul id="pagination">: <?php function generate_pagination($sql) { include_once('config.php'); $per_page = 3; //Calculating no of pages $result = mysql_query($sql); $count = mysql_fetch_row($result); $pages = ceil($count[0]/$per_page); //Pagination Numbers for($i=1; $i<=$pages; $i++) { echo '<li class="page_numbers" id="'.$i.'">'.$i.'</li>'; } } $ids=$_GET['ids']; generate_pagination("SELECT COUNT(*) FROM explore WHERE category='$ids'"); ?>

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  • Pagination links do not work properly - incorrect PHP function??

    - by ClarkSKent
    Hi everyone, I am still trying to figure out how to fix my pagination script to work properly. the problem I am having is when I click any of the pagination number links to go the next page, the new content does not load. literally nothing happens and when looking at the console in Firebug, nothing is sent or loaded. I have on the main page 3 links to filter the content and display it. When any of these links are clicked the results are loaded and displayed along with the associated pagination numbers for that specific content. I believe the problem is coming from the function(generate_pagination.php (seen below)). Here is the main page so you can how I am including and starting the function(I'm new to php): <?php include_once('generate_pagination.php'); ?> <script type="text/javascript" src="http://ajax.googleapis.com/ajax/libs/jquery/1.4.1/jquery.min.js"></script> <script type="text/javascript" src="jquery_pagination.js"></script> <div id="loading" ></div> <div id="content" data-page="1"></div> <ul id="pagination"> <?php generate_pagination($sql) ?> </ul> <br /> <br /> <a href="#" class="category" id="marketing">Marketing</a> <a href="#" class="category" id="automotive">Automotive</a> <a href="#" class="category" id="sports">Sports</a> This is as mentioned above, where i think the problem persists since I know nothing of the function formats and how to properly incorporate them: <?php function generate_pagination($sql) { include_once('config.php'); $per_page = 3; //Calculating no of pages $result = mysql_query($sql); $count = mysql_fetch_row($result); $pages = ceil($count[0]/$per_page); //Pagination Numbers for($i=1; $i<=$pages; $i++) { echo '<li class="page_numbers" id="'.$i.'">'.$i.'</li>'; } } $ids=$_GET['ids']; generate_pagination("SELECT COUNT(*) FROM explore WHERE category='$ids'"); ?> I thought I might as well through in the jquery if someone wants to see: $(document).ready(function(){ //Display Loading Image function Display_Load() { $("#loading").fadeIn(900,0); $("#loading").html("<img src='bigLoader.gif' />"); } //Hide Loading Image function Hide_Load() { $("#loading").fadeOut('slow'); }; //Default Starting Page Results $("#pagination li:first").css({'color' : '#FF0084'}).css({'border' : 'none'}); Display_Load(); $("#content").load("pagination_data.php?page=1", Hide_Load()); //Pagination Click $("#pagination li").click(function(){ Display_Load(); //CSS Styles $("#pagination li") .css({'border' : 'solid #dddddd 1px'}) .css({'color' : '#0063DC'}); $(this) .css({'color' : '#FF0084'}) .css({'border' : 'none'}); //Loading Data var pageNum = this.id; $("#content").load("pagination_data.php?page=" + pageNum, function(){ $(this).attr('data-page', pageNum); Hide_Load(); }); }); // Editing below. // Sort content Marketing $("a.category").click(function() { Display_Load(); var this_id = $(this).attr('id'); $.get("pagination.php", { category: this.id }, function(data){ //Load your results into the page var pageNum = $('#content').attr('data-page'); $("#pagination").load('generate_pagination.php?category=' + pageNum +'&ids='+ this_id ); $("#content").load("filter_marketing.php?page=" + pageNum +'&id='+ this_id, Hide_Load()); }); }); }); Any help would be appreciated on getting the function to work properly. Thank you.

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  • Oracle Customer Reference Forum – Apex IT – Oracle Sales Cloud

    - by Richard Lefebvre
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 Apex IT, an Oracle Platinum Partner, wins Nucleus Research's ROI Award with a 724% return. Learn how you can improve your ROI with Oracle Sales and Marketing Cloud. We are pleased to invite you to a discussion with Apex IT on industry trends, why sales automation is important, the decision making process for choosing Oracle Sales Cloud, and benefits achieved since going live. Apex IT works with clients large and small, assisting them at all stages in the process: organizing ideas and developing strategies, selecting the most appropriate package, implementing it for best results, and keeping systems optimized with long-term support. Please plan to register at least three hours prior to the event taking place in order to participate and get the dial-in information associated in due time. Speakers: Bryan Hinz, Vice President of Business Development, Apex IT (Speaker) Chris Haven, Senior Director Product Management, Oracle (Moderator) Organization Profile: Since 1997, Apex IT has helped public sector, corporate and higher education clients use technology to streamline their processes and increase productivity and profitability. Based on products and best practices from Oracle our experts provide a full range of enterprise solutions including CX/CRM and related applications that support marketing, sales, and service; HR and HR Helpdesk; and Business Intelligence. Our project approach is results-driven and our attitude is people-focused. Industry: Professional Services Products/Services: Oracle Sales Cloud Organization Website: http://apexit.com/ Event Description: In this informal reference call, you will have the opportunity to hear Apex IT discuss industry trends, why sales automation is important, the decision making process for choosing Oracle Sales Cloud, and benefits achieved since going live. The call will open with a brief overview, followed by discussion, and an open question and answer session. Please allow one hour for the call. Why Oracle: Apex IT needed a mobile-enabled sales force automation tool that could promote account collaboration and integrate with Microsoft Outlook. Oracle Sales Cloud met these needs and Apex IT’s requirements for: Improved collaborative selling Improved quality of customer engagement and information Improved business development Improved pipeline management Please plan to register at least three hours prior to the event taking place in order to participate and get the dial-in information associated in due time. After you register your information will be forwarded through an Approval Process. Once your registration request has been validated against the invitation database, you will receive an email confirmation with your registration details as long as there is availability. Please be advised that Apex IT will revise the registrants list and may dismiss registrations as they see fit. Note: To access more information at the corporate site you would need an Oracle.com account. If you do not already have an account, getting one is easy and free. Click on the link and you will be prompted to create an account. After you have created your account, you will be automatically returned to the full page description of this event. Register Now! /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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  • Best WordPress Shopping Cart & Ecommerce Plugins

    - by Edward
    A versatile WordPress Shopping Cart plugin can help you create a feature-rich online store on your WordPress-powered website or blog. Some are so advanced that you can get your store up and running in minutes. Some plugins allow you to take ecommerce to a next level with their high end customization tools. Here is a list of best WP shopping cart plugins available: Cart66 One of the best WordPress plugin with lots of features, great quality and ease of use. It accepts few more payment getways such as PayPal Website Payments Standard, PayPal Website Payments Professional, PayPal Express Checkout, eProcessing Network etc. It has flexible design options, recurring payments for subscriptions, memberships, and payment plans, Easy PCI Compliance – Safe and Secure. It is fast and efficient, one can sell digital and physical products and support is good. Price: Standard $49 & Professional $99 Details Download StorePress StorePress is a WordPress theme, which is fully coded. It comes with scripts that can change a WordPress blog into a veritable e-commerce virtual store. With this great premium WordPress theme, one can start affiliate stores, or promote affiliate products. Price: Single $59.99 & Developer License $119.99 Details Download WordPress eStore Plugin This shopping cart plugin comes with easy checkout, ease of design and use, automatic instant digital product delivery, Next Gen gallery integration, autoresponder integration etc. It is a lightweight shopping cart and allows multi site license. This plugin offers an amazingly comprehensive toolkit that will ensure your online shop is almost just plug-and-play. Price: $49.99 Details Download Shoppers Press Shoppers press is a premium cart for Word Press that comes with 20+ to choose from and 20+ built in payment gateways. It features one-click setups, personalized user accounts, easy management tools, detailed sales tracking, promotional options, a variety of product import tools, and many more features Price:$79 Details Download WordPress Shopping Cart plugin The WordPress Shopping Cart plugin by Tribulant quickly and seamlessly integrates an online shop with a fully functional shopping cart interface into any WordPress website. It has easy to use interface, which enables set up of multiple products and categorize and organizing them into multiple product categories. It also has many more attractive features. Price: $49.99 Details Download WP e-commerce WP e-commerce is a free full-featured shopping cart plugin for WordPress. It is a full featured shopping cart and boasts of easy checkout. It offers a wide range of features including SSL compatibility, customization and merchandising, integrated payment processing solutions including manual payment, Google Checkout and PayPal Payments, and email marketing. It is wordpress and social networking integrated. It is customizable by use of PHP template tag, wordpress shortcode and widgets. Details Download YAK for WordPress YAK is an open source shopping cart plugin for WordPress. It associates products with weblog entries (in other words, posts), so the post ID also becomes the product code. It supports both pages and posts as products, handles different types of product through categories. YAK supports downloadable products, so any e-books, plugins, or zip files you’re marketing can be easily purchased and dowloaded. Details Download Market Press It is another shopping cart full of many features. It offers following features such as assign categories and tags to products to make them easy to find, stock tracking with alerts, order management/alerts, fully customizable email messages, full support for most major currencies, fully customizable store urls/slugs, customers can checkout without being a site user etc. Expensive, but good option for those who can afford it. Price: $17.42/month Details Download Shopp It is an excellent shopping cart plugin for Word Press. This plugin is extremely easy to install and use. It has a cleaner interface. The customer support is good. Use can easily customize the look of the cart by using its amazing features. Price: $55 Details Download Related posts:8 PHP Shopping Cart Software for Reliable Ecommerce Solution Shopping Cart SEO 8 Free Open Source Shopping Carts

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  • Bancassurers Seek IT Solutions to Support Distribution Model

    - by [email protected]
    Oracle Insurance's director of marketing for EMEA, John Sinclair, attended the third annual Bancassurance Forum in Vienna last month. He reports that the outlook for bancassurance in EMEA remains positive, despite changing market conditions that have led a number of bancassurers to re-examine their business models. Vienna is at the crossroads between mature Western European markets, where bancassurance is now an established best practice, and more recently tapped Eastern European markets that offer the greatest growth potential. Attendance at the Bancassurance Forum was good, with 87 bancassurance attendees, most in very senior positions in the industry. The conference provided the chance for a lively discussion among bancassurers looking to keep abreast of the latest trends in one of Europe's most successful distribution models for insurance. Even under normal business conditions, there is a great demand for best practice sharing within the industry as there is no standard formula for success.  Each company has to chart its own course and choose the strategies for sales, products development and the structure of ownership that make sense for their business, and as soon as they get it right bancassurers need to adapt the mix to keep up with ever changing regulations, completion and economic conditions.  To optimize the overall relationship between banking and insurance for mutual benefit, a balance needs to be struck between potentially conflicting interests. The banking side of the house is looking for greater wallet share from its customers and the ability to increase profitability by bundling insurance products with higher margins - especially in light of the recent economic crisis, where margins for traditional banking products are low and completion high. The insurance side of the house seeks access to new customers through a complementary distribution channel that is efficient and cost effective. To make the relationship work, it is important that both sides of the same house forge strategic and long term relationships - irrespective of whether the underlying business model is supported by a distribution agreement, cross-ownership or other forms of capital structure. However, this third annual conference was not held under normal business conditions. The conference took place in challenging, yet interesting times. ING's forced spinoff of its insurance operations under pressure by the EU Commission and the troubling losses suffered by Allianz as a result of the Dresdner bank sale were fresh in everyone's mind. One year after markets crashed, there is now enough hindsight to better understand the implications for bancassurance and best practices that are emerging to deal with them. The loan-driven business that has been crucial to bancassurance up till now evaporated during the crisis, leaving bancassurers grappling with how to change their overall strategy from a loan-driven to a more diversified model.  Attendees came to the conference to learn what strategies were working - not only to cope with the market shift, but to take advantage of it as markets pick up. Over the course of 14 customer case studies and numerous analyst presentations, topical issues ranging from getting the business model right to the impact on capital structuring of Solvency II were debated openly. Many speakers alluded to the need to specifically design insurance products with the banking distribution channel in mind, which brings with it specific requirements such as a high degree of standardization to achieve efficiency and reduce training costs. Moreover, products must be engineered to suit end consumers who consider banks a one-stop shop. The importance of IT to the successful implementation of bancassurance strategies was a theme that surfaced regularly throughout the conference.  The cross-selling opportunity - that will ultimately determine the success or failure of any bancassurance model - can only be fully realized through a flexible IT architecture that enables banking and insurance processes to be integrated and presented to front-line staff through a common interface. However, the reality is that most bancassurers have legacy IT systems, which constrain the businesses' ability to implement new strategies to maintaining competitiveness in turbulent times. My colleague Glenn Lottering, who chaired the conference, believes that the primary opportunities for bancassurers to extract value from their IT infrastructure investments lie in distribution management, risk management with the advent of Solvency II, and achieving operational excellence. "Oracle is ideally suited to meet the needs of bancassurance," Glenn noted, "supplying market-leading software for both banking and insurance. Oracle provides adaptive systems that let customers easily integrate hybrid business processes from both worlds while leveraging existing IT infrastructure." Overall, the consensus at the conference was that the outlook for bancassurance in EMEA remains positive, despite changing market conditions that have led a number of bancassurers to re-examine their business models. John Sinclair is marketing director for Oracle Insurance in EMEA. He has more than 20 years of experience in insurance and financial services.    

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  • Editor's Notebook - Social Aura: Insights from the Oracle Social Media Summit

    - by user462779
    Panelists talk social marketing at the Oracle Social Media Summit On November 14, I traveled to Las Vegas for the first-ever Oracle Social Media Summit. The two day event featured an impressive collection of social media luminaries including: David Kirkpatrick (founder and CEO of Techonomy Media and author of The Facebook Effect), John Yi (Head of Marketing Partnerships, Facebook), Matt Dickman (EVP of Social Business Innovation, Weber Shandwick), and Lyndsay Iorio (Social Media & Communications Manager, NBC Sports Group) among others. It was also a great opportunity to talk shop with some of our new Vitrue and Involver colleagues who have been returning great social media results even before their companies were acquired by Oracle. I was live tweeting the event from @OracleProfit which was great for those who wanted to follow along with the proceedings from the comfort of their office or blackjack table. But I've also found over the years that live tweeting an event is a handy way to take notes: I can sift back through my record of what people said or thoughts I had at the time and organize the Twitter messages into some kind of summary account of the proceedings. I've had nearly a month to reflect on the presentations and conversations at the event and a few key topics have emerged: David Kirkpatrick's comment during the opening presentation really set the stage for the conversations that followed. Especially if you are a marketer or publisher, the idea that you are in a one-way broadcast relationship with your audience is a thing of the past. "Rising above the noise" does not mean reaching for a megaphone, ALL CAPS, or exclamation marks. Hype will not motivate social media denizens to do anything but unfollow and tune you out. But knowing your audience, creating quality content and/or offers for them, treating them with respect, and making an authentic effort to please them: that's what I believe is now necessary. And Kirkpatrick's comment early in the day really made the point. Later in the day, our friends @Vitrue demonstrated this point by elaborating on a comment by Facebook's John Yi. If a social strategy is comprised of nothing more than cutting/pasting the same message into different social media properties, you're missing the opportunity to have an actual conversation. That's not shouting at your audience, but it does feel like an empty gesture. Walter Benjamin, perplexed by auraless Twitter messages Not to get too far afield, but 20th century cultural critic Walter Benjamin has a concept that is useful for understanding the dynamics of the empty social media gesture: Aura. In his work The Work of Art in the Age of Mechanical Reproduction, Benjamin struggled to understand the difference he percieved between the value of a hand-made art object (a painting, wood cutting, sculpture, etc.) and a photograph. For Benjamin, aura is similar to the "soul" of an artwork--the intangible essence that is created when an artist picks up a tool and puts creative energy and effort into a work. I'll defer to Wikipedia: "He argues that the "sphere of authenticity is outside the technical" so that the original artwork is independent of the copy, yet through the act of reproduction something is taken from the original by changing its context. He also introduces the idea of the "aura" of a work and its absence in a reproduction." So make sure you put aura into your social interactions. Don't just mechanically reproduce them. Keeping aura in your interactions requires the intervention of an actual human being. That's why @NoahHorton's comment about content curation struck me as incredibly important. Maybe it's just my own prejudice, being in the content curation business myself. And it's not to totally discount machine-aided content management systems, content recommendation engines, and other tech-driven tools for building an exceptional content experience. It's just that without that human interaction--that editor who reviews the analytics and responds to user feedback--interactions over social media feel a bit empty. It is SOCIAL media, right? (We'll leave the conversation about social machines for another day). At the end of the day, experimentation is key. Just like trying to find that right joke to tell at the beginning of your presentation or that good opening like at a cocktail party, social media messages and interactions can take some trial and error. Don't be afraid to try things, tinker with incomplete ideas, abandon things that don't work, and engage in the conversation. And make sure your heart is in it, otherwise your audience can tell. And finally:

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  • CSV Anyone?

    - by Tim Dexter
    CSV, a dead format? With today's abilities to generate Excel output (Im working on some posts for the shiny new Excel templates) and the sophistication of the eText outputs, do you really need CSV? I guess so seeing as it was added after the base product was released as an enhancement. But I'd be interested in hearing use cases? I used to think the same of text output. But now Im working in the public sector where older technologies abound I can see a use for text output. Its also used as a machine readable format, etc. BIP still does not support a text format from its RTF templates but its very doable using XSL templates. Back to CSV, I noticed an enhancement in the big list of new stuff in the 10.1.3.4.1 rollup. You can now generate CSV from structured data ie a data template or a SQL XML query. This piqued my interest so I ran off a data template to CSV. Its interesting, in a geeky kinda way, I guess Im that way inclined.Here's my data structure:<EMPLOYEES> <LIST_G_DEPT> <G_DEPT>  <DEPARTMENT_ID>10</DEPARTMENT_ID>  <DEPARTMENT_NAME>Administration</DEPARTMENT_NAME>  <LIST_G_EMP>   <G_EMP>     <EMPLOYEE_ID>200</EMPLOYEE_ID>     <EMP_NAME>Jennifer Whalen</EMP_NAME>     <EMAIL>JWHALEN</EMAIL>     <PHONE_NUMBER>515.123.4444</PHONE_NUMBER>     <HIRE_DATE>1987-09-17T00:00:00.000-06:00</HIRE_DATE>     <SALARY>4400</SALARY>    </G_EMP>   </LIST_G_EMP>  <TOTAL_EMPS>1</TOTAL_EMPS>  <TOTAL_SALARY>4400</TOTAL_SALARY>  <AVG_SALARY>4400</AVG_SALARY>  <MAX_SALARY>4400</MAX_SALARY>  <MIN_SALARY>4400</MIN_SALARY> </G_DEPT>Poor ol Jennifer, she needs some help in the Admin department :0)Pushing this to CSV and BP completely flattens the data out so you get a completely denormalized data output in the CSV.TOTAL_SALARY,DEPARTMENT_ID,DEPARTMENT_NAME,MIN_SALARY,AVG_SALARY,MAX_SALARY,EMPLOYEE_ID,SALARY,PHONE_NUMBER,HIRE_DATE,EMP_NAME,EMAIL,TOTAL_EMPS4400,10,Administration,4400,4400,4400,200,4400,515.123.4444,1987-09-17T00:00:00.000-06:00,"Jennifer Whalen",JWHALEN,119000,20,Marketing,6000,9500,13000,201,13000,515.123.5555,1996-02-17T00:00:00.000-07:00,"Michael Hartstein",MHARTSTE,219000,20,Marketing,6000,9500,13000,202,6000,603.123.6666,1997-08-17T00:00:00.000-06:00,"Pat Fay",PFAY,2Useful? Its a little confusing to start with but it is completely de-normalized so there is lots of repetition. But if it floats your boat, you got it!

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  • Focus on Social Relationship Management at Oracle OpenWorld

    - by Pat Ma
    v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} 0 0 1 422 2408 involver 20 5 2825 14.0 Normal 0 false false false false EN-US JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:Cambria; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} Greetings from Oracle OpenWorld 2012. Today, we’re going to focus on Social Relationship Management at Oracle OpenWorld.?Social networking is touching all businesses today.  Customers are speaking about your brand right now on social media sites. Your employees are speaking to one another on social media sites. In an Oracle survey, 40% of consumers factor in Facebook recommendations when making purchasing decisions. Despite the rise of social networking, 70% of marketers report having little understanding of social media conversations happening around their brand. Oracle has invested in technologies that will help companies leverage social media technologies for their enterprise. Our suite of social products is collectively known as Social Relationship Management. Customers are using Social Relationship Management to get analytics to social media conversations around their brand, manage multiple social media channels while keeping their brand consistent, optimize internal workflows and processes, and create better customer relationships and experiences. In this example, using Social Relationship Management, a high-end national grocery chain is able to see that “Coconut Water” is trending in San Francisco. They are now able to send a $2-off coconut water coupon to shoppers who have checked into their San Francisco locations. This promotion further drives sales of coconut water in San Francisco. In another example, using Social Relationship Management, a technology company creates multiple Facebook pages and runs campaigns on them. These social campaigns are now integrated and tracked as another marketing channel in Oracle Fusion CRM. The technology company can now track and respond to a particular customer as he moves across multiple channels – without having to restart the conversation each time the customer contacts the company. Furthermore, the technology company can see in one interface what marketing channels – including social – is performing best for each promotion. Besides being a Software-as-a-Service solution, social is also a Platform-as-a-Service solution. The benefit here is that customers can extend the functionality of our social applications to suit their particular needs or create their own social application from scratch. During the Social Developer track, developers are learning how to use Java and other industry-standard programming languages to plug in social functionality to enterprise applications. To see how Social Relationship Management can help your business build better relationships and experience with customers, visit us on the web at oracle.com/social. There are a lot more social-oriented sessions left at OpenWorld. To view a schedule of the upcoming social-oriented sessions, go here.

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  • PHP and Ruby: how to leverage both? and, is it worth it?

    - by dukeofgaming
    As you might have noticed from the title, this is not a "PHP or Ruby", or a "PHP vs. Ruby" question. This is a question on how to leverage PHP + Ruby in the same business. I myself am a PHP developer, I love the language because of its convenience and I specially love the ecosystem of resources that surround it: Joomla, Drupal, Wordpress, Symfony2, Doctrine2, etc. However, the language itself can be a little disappointing sometimes. OTOH, Ruby looks like a very beautiful language and —from studying it superficially in several aspects— I could say it is leaner than Python as a language per se. However, from what I've seen there is pretty much only RoR making noise, and I don't like RoR so much (mainly because its model layer). As Co-CEO and CTO at my company I'm trying to think outside of the box since I want to start to focus on the human side of technology and see if its sane to use both PHP and Ruby. Here are some random thoughts: Ruby folk seem to be generally better suited programmers than PHP folk (in terms of averages), I know the previous statement is somewhat baloney because very good and well architected PHP can be written, but I'd say the Ruby programmer culture is better than PHP's. The thing about Ruby is that it seems better suited for rapid development, I don't really know if this is only the case for RoR, but I do know that there are certain practices (perhaps not so good) like monkey patching that let business needs be satified quicker. From a marketing point of view (yep, sometimes you need to leverage the marketing BS for the sake of your company) Ruby seems better while PHP carries some stigmas. PHP 5.4 is bringing traits, and that is better/cleaner than mixins. That could really make PHP as lean as Ruby —or more— for certain stuff. Now, concretely, my questions: Would a PHP programmer want to learn Ruby?, I know I do, but conversely, would a Ruby programmer want to learn PHP?. What kinds of projects or situations would be better suited for Ruby that are not suited for PHP?. What is the actual ecosystem of Ruby?, aside from RoR, I have not seen other hyped technologies/frameworks (I've seen RSpec, but I confess being a total noob on what BDD really consists of and its implications). Supposing there are a certain type of projects ideal for Ruby, would there be a moment that its better to move it to PHP?. I know PHP can handle lots of stuff, but I've read that Ruby has its limitations when scaling (or is that RoR?, or is that baloney for both?). Finally and most importantly, would it be sane to maintain projects in two languages?, or is that just stupid. As I said, it looks like Ruby is leaner on the short term and that can make a project happen and succeed, but I'm not so sure about that on the long run. I'm looking for insights mainly from people that know well the strengths and weaknesses of the languages —preferably both of them— and Ruby's ecosystem in real practice, meaning: frameworks and applications like the ones I quoted from PHP's ecosystem. Best regards and thanks for your time.

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  • Oracle Fusion CRM Implementation Bootcamp for EMEA Systems Integrators - Paris July 24-26th

    - by Richard Lefebvre
    To support partner success and increase win potential with Fusion CRM, we are organizing a unique bootcamp on Fusion CRM intended for Oracle EMEA partners on July 24th to 26th. Join us for this outstanding Bootcamp and learn from Oracle Corporation in-depth know-how on Fusion CRM. The official announcement will be forthcoming, yet we wanted you to determine the appropriate candidate to attend this workshop. Further to this we will send the actual invitation to the selected candidate. Due to the limited number of seats, we will be limiting the number of registrations per SI company and will be selecting the participants. If you are interested to have one or more representatives of your company to attend this bootcamp, please send an email to [email protected] by June 18th indicating the name and email address of the participants you would like to nominate, ranked by priority. What will we cover: This Bootcamp presents the fundamental concepts of the Oracle Fusion CRM applications. It introduces you to each functional area of the product, how it is used, and what you need to consider when implementing it for an organization. While we do examine implementation considerations, we do not address the detailed steps of implementation. Instead, we direct you to the relevant resources to learn more. Topics covered: Fusion CRM Introduction Fusion CRM Security Introduction Fusion Functional Setup Manager Introduction Customer Model Introduction Customer Center Introduction Customer Data Management Introduction Marketing & Campaigns Introduction Lead Management Introduction Territory Management Introduction Territory Modeling Introduction with Exercise Opportunity Management Introduction Forecasting Introduction Analytics Introduction CRM For Microsoft Outlook Introduction Customizing with Composers Introduction Roundtable Discussions, and time for hands-on labs (day 2, 3, 4) Next Steps, available resources, ongoing learning path, partner environments, keeping in touch and feedback Bootcamp Goals: Enable a new Fusion CRM implementation team member to: Describe the scope of Oracle Fusion CRM applications Describe the basic security model Describe the customer model Perform common sales and marketing user transactions Access and navigate the Functional Setup Manager Model territories in Fusion CRM using sample business requirements Do necessary planning before implementing the offerings and options Describe the analytics available with the Fusion CRM product Describe the basic page customizations that can be done to meet business requirements Find documentation and other courses to assist in performing setup tasks Expectations: This Bootcamp program should prime the SI organization implementation consultants to attain the basic skills necessary to support a consulting practice in the delivery, scoping, pricing, and planning of your Fusion CRM Implementations. Oracle University will begin to offer additional deep skill training, starting this summer, designed to follow the Introduction Bootcamp. Participants will be expected to participate in labs, exercises, workshops and roundtable discussions with the Oracle Product Managers. Who should attend: This class is designed for your lead CRM Implementation consultants, those who will support your Fusion CRM consulting practice as it grows. These individuals may be members of a centre of excellence, or skills leadership office. The individual who is attending the bootcamp must have prior experience implementing a CRM solution. Intended Audience: Oracle Diamond, Platinum and Gold Level SIs (Top SIs) with specialization in Oracle Applications CRM implementations, with a commitment to achieving Fusion CRM Implementation Specialization. Commitment expressed through an investment in a Center of Excellence/Innovation Center for Fusion CRM Applications. Individuals who will support the implementation practice as it is forming and will deliver Fusion CRM On Premise and Cloud Services implementations. Functional practice leaders, the future Fusion Application Wizards within the SI's organization. This Bootcamp is designed for people who: Will deliver Fusion CRM implementations Have had little or no exposure to Fusion CRM applications Are familiar with at least one other CRM application Have a business analyst level of technical background Prerequisites: Please note, that participants will be asked to take self-service-trainings (video format) and pass the related assessments prior to joining the Bootcamp. Fees: This event is FREE of charge for Oracle partners. When: 24 July – 26 July, 2012 (8:30 - 18:00 each day, including the last day; with recommended but optional evening events on all three days from 18:00 - 20:00 hrs) Where: Paris, France (Location to be defined) Travel: To make your travel hassel free, we kindly suggest you to plan your arrival to Paris on July 23rd and your departure on the 27th. Agenda: The final agenda and registration details will be issued closer to the event date.  

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  • Oracle Cloud Hiring Event at Oracle in Redwood on November 9th

    - by user769227
    Wow, 24 hours to go until Cloud Hire 2012 at Oracle! Friday is going to be a great day for many looking to make a life and career changing move. In case you haven’t heard, Oracle is hosting Cloud Hire 2012 this Friday, November 9, at the Oracle Conference Center on our World Wide Headquarters campus in Redwood Shores. This is a one-of-a-kind event to be sure and we are still registering online! We are aggressively expanding our Cloud Development and Product Management organizations to meet to ever-growing demand for Oracle Cloud. And, from this event alone, we are hoping to hire 25+ Developers, Inbound and Outbound Product Managers, Technical Leaders and QA Engineers across several Oracle Cloud groups, including: · Data and Insight Services: Big Data as a Service/Business Directory · Cloud Infrastructure · Application Marketplace · Cloud Portal · Product Management and Marketing: Outbound/Inbound · Testing/Quality Assurance · Cloud Social Platform: Analytics, Media, Big Data, Text Analytics, High Performance Search, · Cloud Social Platform - Social Relationship Management: Mobile Development/Social Network Integrations Why attend this event? Just Google Larry Ellison’s 2012 OpenWorld keynote address and you will learn why! Oracle Cloud is growing every day and we are scaling, adding new products and revolutionizing and improving all areas of the Oracle Cloud. There is no company that can come close to the comprehensive product lineup, services, capabilities and global reach and delivery of Oracle’s Cloud. This why it is a great time to work for Oracle: where consistent, stable financial growth rules and high impact technological advances are occurring every day. If you are serious about managing an upward, expansive path in your career, while staying on the leading edge and making big career impacts, you should join Oracle. Whether you want to design and develop or manage Social, Infrastructure or Applications in the Cloud, you can do it all at Oracle. Whether you’re a Technical Leader, Developer, Architect or Product Manager/Strategist, we are hiring now! Come check us out on Friday, November 9 in-person and see why Oracle Cloud is the place to take your career! RSVP here: and Learn more about the hiring teams in attendance here. Here are just some of the big things happening on Friday, November 9: · 830-3pm: Registration/Refreshments, Oracle Conference Center, 350 Oracle Parkway, Redwood Shores, CA (free parking) · 9am – 3pm: Ongoing Hiring Team Discussions and Product Demos include: Social Marketing, Social Engagement, Social Monitoring, Insight / View, KPI Bundles, Business Directory, Virtualization, Messaging, Provisioning, Cloud Portal · 10:30am – Speaker: Gopalan Arun, Vice President, Oracle Cloud Development Bio: Arun has been with Oracle for 18 years+. He is a testament to the stability and career growth that you can achieve working for Oracle. Arun began as a Developer and ascended through several product organizations into key leadership roles. Over his 18 years at Oracle, he has built and shipped many Database and Middleware products. Arun is one of the founding members of the Oracle Cloud and currently leads the development of many of the core infrastructure and developer-facing services of the Oracle Cloud. Topic: Oracle Cloud for the Developer · 1pm – Speaker: Naresh Revanuru, Lead Architect, Oracle Cloud Bio: Naresh is currently leading Java, Storage and Compute services for Oracle Cloud. Naresh also helps drive decisions for broad based Cloud topics that affect multiple services. http://www.linkedin.com/in/nareshrevanuru Topic: Oracle Cloud Architectural Overview and Challenges to Solve · 1pm-3pm: Ongoing Hiring Team Discussions and Product Demos

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  • Industry perspectives on managing content

    - by aahluwalia
    Earlier this week I was noodling over a topic for my first blog post. My intention for this blog is to bring a practitioner's perspective on ECM to the community; to share and collaborate on best practices and approaches that address today's business problems. Reviewing my past 14 years of experience with web technologies, I wondered what topic would serve as a good "conversation starter". During this time, I received a call from a friend who was seeking insights on how content management applies to specific industries. She approached me because she vaguely remembered that I had worked in the Health Insurance industry in the recent past. She wanted me to tell her about the specific business needs of this industry. She was in for quite a surprise as she found out that I had spent the better part of a decade managing content within the Health Insurance industry and I discovered a great topic for my first blog post! I offer some insights from Health Insurance and invite my fellow practitioners to share their insights from other industries. What does content management mean to these industries? What can solution providers be aware of when offering solutions to these industries? The United States health care system relies heavily on private health insurance, which is the primary source of coverage for approximately 58% Americans. In the late 19th century, "accident insurance" began to be available, which operated much like modern disability insurance. In the late 20th century, traditional disability insurance evolved into modern health insurance programs. The first thing a solution provider must be aware of about the Health Insurance industry is that it tends to be transaction intensive. They are the ones who manage and administer our health plans and process our claims when we visit our health care providers. It helps to keep in mind that they are in the business of delivering health insurance and not technology. You may find the mindset conservative in comparison to the IT industry, however, the Health Insurance industry has benefited and will continue to benefit from the efficiency that technology brings to traditionally paper-driven processes. We are all aware of the impact that Healthcare reform bill has had a significant impact on the Health Insurance industry. They are under a great deal of pressure to explore ways to reduce their administrative costs and increase operational efficiency. Overall, administrative costs of health insurance include the insurer's cost to administer the health plan, the costs borne by employers, health-care providers, governments and individual consumers. Inefficiencies plague health insurance, owing largely to the absence of standardized processes across the industry. To achieve this, industry leaders have come together to establish standards and invest in initiatives to help their healthcare provider partners transition to the next generation of healthcare technology. The move to online services and paperless explanation of benefits are some manifestations of technological advancements in health insurance. Several companies have adopted Toyota's LEAN methodology or Six Sigma principles to improve quality, reduce waste and excessive costs, thereby increasing the value of their plan offerings. A growing number of health insurance companies have transformed their business systems in the past decade alone and adopted some form of content management to reduce the costs involved in administering health plans. The key strategy has been to convert paper documents and forms into electronic formats, automate the content development process and securely distribute content to various audiences via diverse marketing channels, including web and mobile. Enterprise content management solutions can enable document capture of claim forms, manage digital assets, integrate with Enterprise Resource Planning (ERP) and Human Capital Management (HCM) solutions, build Business Process Management (BPM) processes, define retention and disposition instructions to comply with state and federal regulations and allow eBusiness and Marketing departments to develop and deliver web content to multiple websites, mobile devices and portals. Content can be shared securely within and outside the organization using Information Rights Management.  At the end of the day, solution providers who can translate strategic goals into solutions that maximize process automation, increase ease of use and minimize IT overhead are likely to be successful in today's health insurance environment.

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  • Have Your Cake and Eat it Too: Industry Best Practices + Flexibility

    - by Oracle Accelerate for Midsize Companies
    By Richard Garraputa, VP of Sales & Marketing, brij Richard joined brij in 1996 after graduating from the University of North Carolina at Greensboro with degrees in Information Systems and Accounting. He directs brij’s overall strategies of both the business development and marketing departments. Companies looking for new ERP systems spend so much time comparing features and functions of software products but too often short change the value of their own processes.  Company managers I meet often claim that they are implementing a new ERP system so they can perform better and faster.  When asked how, the answer is often “by implementing best practices”.  But the term ‘best practices’ is frequently used to mean ‘doing things the way everyone else does them’ rather than a starting point or benchmark to build upon by adding your own value. Of course, implementing standardized processes across an enterprise is an important step in improving operational efficiencies.  But not all companies are alike.  Do you ever tell your customers “We are just like our competition and have no competitive differentiation”?  Probably not.  So why should the implementation of your business processes be just like your competitor’s?  Even within the same industry, companies differentiate themselves by leveraging their unique expertise and approach to business.  These unique aspects—the competitive differentiators that companies use to thrive in a crowded marketplace—can and should be supported by the implementation of business systems like ERP. Modern ERP systems like Oracle’s JD Edwards EnterpriseOne have a broad and deep functional footprint designed to integrate a company’s core operations.  But how can a company take advantage of this footprint without blowing up their implementation budget?  Some ERP vendors claim to solve this challenge by stating that their systems come pre-configured with ‘best practices’.  Too often what they are really saying is that you will have to abandon your key operational differentiators to fit a vendor’s template for your business—or extend your implementation and postpone the realization of any benefits. Thankfully for midsize companies, there is an alternative to the undesirable options of extended implementation projects or abandoning their competitive differentiators.  Oracle Accelerate Solutions speed the time it takes to implement JD Edwards EnterpriseOne solution based on your unique business characteristics, getting your new ERP system up and running faster without forcing your business to fit a cookie-cutter solution. We’ve been a JD Edwards implementation partner since 1986 and we now leverage Oracle Business Accelerators—cloud based rapid implementation tools built and maintained by Oracle. Oracle Business Accelerators deliver the benefits of embedded industry best practices without forcing every customer in to one set of processes like many template or “clone and go” approaches do. You retain the ability to reconfigure your applications—without customization—as your business changes. Wielded by Oracle partners with industry-specific domain expertise, Oracle Accelerate Solution implementations powered by Oracle Business Accelerators help automate the application configuration to fit your business better, faster. For example, on a recent project at a manufacturing company, the project manager told me that Oracle Business Accelerators helped get them to Conference Room Pilot 20% faster than with a traditional approach. Time savings equal cost savings. And if ‘better and faster’ is your goal for your business performance, shouldn’t it be the goal for your ERP implementation as well? Established in 1986, brij has been dedicated solely to helping its customers implement Oracle’s JD Edwards solutions and to maximize the value of those customers’ IT investments. They are a Gold level member in Oracle PartnerNetwork and an Oracle Accelerate Solution provider.

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  • Building a personal website using Silverlight.

    - by mbcrump
    I’ve always believed that as a developer you should always have a hobby project going on. I think a hobby project needs to contain at least one of following things: Something that you have never done before. Something that you are interested in. Something that you can work on in your spare time without affecting your *paying* job. I decided my hobby project would be an entire web application written in Silverlight that could be used as a self-promotion/marketing tool. This goal of the site is to provide information on the work that I’ve done to conferences, future employers and anyone else that wanted to learn more about me. Before I go any further, if you just want to check out the site then it is located at http://michaelcrump.info. So, what did I use to create it? MVVM Light – I’m a big fan of this software. The item and project templates plus code snippets make this a huge win for any SL/WPF/WP7 application. Jetpack Theme by Microsoft – I suck at designing so I used this template to help speed up this project. ComponentOne 3rd Party Controls – I have a license and really like several of their products. A User Control that Jeremy Likness created called DynamicXaml (used with his permission). I had created my own version of this a while back, but Jeremy’s implementation was simply better. Main Page – Designed to create my “brand”. This was built for a quick glimpse of who I am and what do I do.  Blog – The best marketing tool for a developer is their blog. I decided to go with an HTML page displaying my site and the user could pop into full-screen if desired. I also included my feed and Silverlight-Zone. (Another site I work on) Online – This page links to sites that I have been featured on as well as community involvement and awards. I also have a web service that I can update this information without re-compiling the Silverlight App. Projects – I’ve been wanting to use a CoverFlow for a really long time now. =) This page list several hobby projects as well as a few professional projects.  Resume Page – This page only exist because I got tired of sending companies my resume in e-mail. I can now provide a deep link to this page and the recruiter can print, search or save my resume. The PDF of my resume exist in a folder that I can easily update without recompiling the app. Contact Page – Just a contact page with a web service that sends the email. The Send button becomes disabled after a successful send. I thought of adding captcha to this page but in the end didn’t think it was worth it. Looking back at this app, I’m happy with how it turned out. I love Silverlight and I am already thinking of my next hobby project. (Thinking another Windows Phone 7 app or MVC3).  Subscribe to my feed

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  • Launching Ops Center 12c

    - by user12601629
    Oracle Enterprise Manager Ops Center 12c is most ambitious version of the Ops Center tooling that we've ever released. I think that make it appropriate that we launched it in grand style! When it became clear we were going to be complete with the 12c final release about this time of year, the marketing team proposed that we roll the launch of 12c into Oracle OpenWorld Tokyo.  I thought that sounded like a fine idea!  You see, I have always loved Japan.  I even studied a bit of Japanese language back in school. OpenWorld Tokyo was an outstanding even this year.  It was held in Roppongi, one of the most stylish districts in Tokyo. And, to make things even better, the Sakura (cherry blossoms) were blooming.  If you've never been in Japan for cherry blossom season, it's a must see!  Here are a couple of pics for you. Here is a picture from Roppongi, near the conference.  Here's a picture near the Imperial Palace.  A couple of friends from the local sales team took me here before my flight out. So, now back to the product launch! We choose to launch the product in John Fowler's "Engineered Systems" keynote address.  It made perfect sense because of the close ties of Ops Center to the Systems portfolio of products.  It was a packed house for the keynote.  Here's a picture I took just before we started -- there were also hundreds more people in "overflow" rooms in other parts of the venue. Here's a picture of me on stage during the launch. While there are countless new features in Ops Center 12c that customers will love, I had to limit myself to discussing just three. Mission Critical Clouds Solaris 11 Engineered Systems So, what does Mission Critical Cloud mean?  It means we've expanded EM's cloud capabilities in a couple of key areas. First, we've expanded the "self service provisioning" capabilities we have to include SPARC -- not just x86.  Now you can build clouds of Solaris Zones with ease!  Second, we've much more deeply integrated high-end storage and network management into the cloud layers.  These may our IaaS story is now much more powerful! For Solaris 11, we didn't simply port our monitoring agent to S11.  That would have been easy, but also boring! We support S11 deeply.  Full access to the power of the IPS packaging system, the new virtualized networking stack, new Zones features, the Auto Install framework.  If you're ready to try Solaris 11 then Ops Center is ready for you. Last is on the area of Engineered Systems.  These combinations of hardware and software are fast and powerful. However, we're also on a mission to make them ever easier to manage.  We've made major strides with Ops Center 12c. Manage these systems as racks, not individual components.  The new capabilities for the new engineered systems like Exalogic and SPARC SuperCluster and striking. You can read more here: Oracle Unveils Oracle Enterprise Manager Ops Center 12c So, I'll wrap this up with one final bit of fun. One of my friends from the Oracle marketing department found a super cool place to get dinner.  It's a restaurant called Gonpachi. It turns out this is the place that inspired the scene in the Quentin Taratino movie Kill Bill where Uma Thurman fights 88 Ninjas.  Here is a picture I snapped while we were there. It was surely a good time. Check it out next time you're in Tokyo.

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  • Five Key Trends in Enterprise 2.0 for 2011

    - by kellsey.ruppel(at)oracle.com
    We recently sat down with Andy MacMillan, an industry veteran and vice president of product management for Enterprise 2.0 at Oracle, to get his take on the year ahead in Enterprise 2.0 (E2.0). He offered us his five predictions about the ways he believes E2.0 technologies will transform business in 2011. 1. Forward-thinking organizations will achieve an unprecedented level of organizational awareness. Enterprise 2.0 and Web 2.0 technologies have already transformed the ways customers, employees, partners, and suppliers communicate and stay informed. But this year we are anticipating that organizations will go to the next step and integrate social activities with business applications to deliver rich contextual "activity streams." Activity streams are a new way for enterprise users to get relevant information as quickly as it happens, by navigating to that information in context directly from their portal. We don't mean syndicating social activities limited to a single application. Instead, we believe back-office systems will be combined with social media tools to drive how users make informed business decisions in brand new ways. For example, an account manager might log into the company portal and automatically receive notification that colleagues are closing business around a certain product in his market segment. With a single click, he can reach out instantly to these colleagues via social media and learn from their successes to drive new business opportunities in his own area. 2. Online customer engagement will become a high priority for CMOs. A growing number of chief marketing officers (CMOs) have created a new direct report called "head of online"--a senior marketing executive responsible for all engagements with customers and prospects via the Web, mobile, and social media. This new field has been dubbed "Web experience management" or "online customer engagement" by firms and analyst organizations. It is likely to rapidly increase demand for a host of new business objectives and metrics from Web content management solutions. As companies interface with customers more and more over the Web, Web experience management solutions will help deliver more targeted interactions to ensure increased customer loyalty while meeting sales and business objectives. 3. Real composite applications will be widely adopted. We expect organizations to move from the concept of a single "uber-portal" that encompasses all the necessary features to a more modular, component-based concept for composite applications. This approach is now possible as IT and power users are empowered to assemble new, purpose-built composite applications quickly from existing components. 4. Records management will drive ECM consolidation. We continue to see a significant shift in the approach to records management. Several years ago initiatives were focused on overlaying records management across a set of electronic repositories and physical storage locations. We believe federated records management will continue, but we also expect to see records management driving conversations around single-platform content management consolidation. 5. Organizations will demand ECM at extreme scale. We have already seen a trend within IT organizations to provide a common, highly scalable infrastructure to consolidate and support content and information needs. But as data sizes grow exponentially, ECM at an extreme scale is likely to spread at unprecedented speeds this year. This makes sense as regulations and transparency requirements rise. The model in which ECM and lightweight CMS systems provide basic content services such as check-in, update, delete, and search has converged around a set of industry best practices and has even been coded into new industry standards such as content management interoperability services. As these services converge and the demand for them accelerates, organizations are beginning to rationalize investments into a single, highly scalable infrastructure. Is your organization ready for Enterprise 2.0 in 2011? Learn more.

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  • Social Search: Looking for Love

    - by Mike Stiles
    For marketers and enterprise executives who have placed a higher priority on and allocated bigger budgets to search over social, it might be time to notice yet another shift that’s well underway. Social is search. Search marketing was always more of an internal slam-dunk than other digital initiatives. Even a C-suite that understood little about the new technology world knew it’s a good thing when people are able to find you. Google was the new Yellow Pages. Only with Google, you could get your listing first without naming yourself “AAAA Plumbing.” There were wizards out there who could give your business prominence in front of people who were specifically looking for what you offered. Other search giants like Bing also came along to offer such ideal matchmaking possibilities. But what if the consumer isn’t using a search engine to find what they’re looking for? And what if the search engines started altering their algorithms so that search placement manipulation was more difficult? Both of those things have started to happen. Experian Hitwise’s numbers show that visits to the major search engines in the UK dropped 100 million through August. Search engines are far from dead, or even challenged. But more and more, the public is discovering the sites and brands they need through advice they get via social, not search. You’ll find the worlds of social and search increasingly co-mingling as well. Search behemoths Google and Bing are including Facebook and Google+ into their engines. Meanwhile, Facebook and Twitter have done some integration of global web search into their platforms. So what makes social such a worthwhile search entity for brands? First and foremost, the consumer has demonstrated a behavior of acting on recommendations from social connections. A cry in the wilderness like, “Anybody know any good catering companies?” will usually yield a link (and an endorsement) from a friend such as “Yeah, check out Just-Cheese-Balls Catering.” There’s no such human-driven force/influence behind the big search engines. Facebook’s Mark Zuckerberg and others call it “Friend Mining.” It is, in essence, searching for answers from friends’ experiences as opposed to faceless code. And Facebook has all of those friends’ experiences already stored as data. eMarketer says search in an $18 billion business, and investors are really into it. So no shock Facebook’s ready to leverage their social graph into relevant search. What do you do about all this as a brand? For one thing, it’s going to lead to some interesting paid marketing opportunities around the corner, including Sponsored Stories bought against certain queries, inserting deals into search results, capitalizing on social search results on mobile, etc. Apart from that, it might be time to stop mentally separating social and search in your strategic planning and budgeting. Courting your fans on social will cumulatively add up to more valuable, personally endorsed recommendations for your company when a consumer conducts a search on social. Fail to foster those relationships, fail to engage, fail to provide knock-em-dead customer service, fail to wow them with your actual products and services…and you’ll wind up with the visibility you deserve in social search results.

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  • Advanced Record-Level Business Intelligence with Inner Queries

    - by gt0084e1
    While business intelligence is generally applied at an aggregate level to large data sets, it's often useful to provide a more streamlined insight into an individual records or to be able to sort and rank them. For instance, a salesperson looking at a specific customer could benefit from basic stats on that account. A marketer trying to define an ideal customer could pull the top entries and look for insights or patterns. Inner queries let you do sophisticated analysis without the overhead of traditional BI or OLAP technologies like Analysis Services. Example - Order History Constancy Let's assume that management has realized that the best thing for our business is to have customers ordering every month. We'll need to identify and rank customers based on how consistently they buy and when their last purchase was so sales & marketing can respond accordingly. Our current application may not be able to provide this and adding an OLAP server like SSAS may be overkill for our needs. Luckily, SQL Server provides the ability to do relatively sophisticated analytics via inner queries. Here's the kind of output we'd like to see. Creating the Queries Before you create a view, you need to create the SQL query that does the calculations. Here we are calculating the total number of orders as well as the number of months since the last order. These fields might be very useful to sort by but may not be available in the app. This approach provides a very streamlined and high performance method of delivering actionable information without radically changing the application. It's also works very well with self-service reporting tools like Izenda. SELECT CustomerID,CompanyName, ( SELECT COUNT(OrderID) FROM Orders WHERE Orders.CustomerID = Customers.CustomerID ) As Orders, DATEDIFF(mm, ( SELECT Max(OrderDate) FROM Orders WHERE Orders.CustomerID = Customers.CustomerID) ,getdate() ) AS MonthsSinceLastOrder FROM Customers Creating Views To turn this or any query into a view, just put CREATE VIEW AS before it. If you want to change it use the statement ALTER VIEW AS. Creating Computed Columns If you'd prefer not to create a view, inner queries can also be applied by using computed columns. Place you SQL in the (Formula) field of the Computed Column Specification or check out this article here. Advanced Scoring and Ranking One of the best uses for this approach is to score leads based on multiple fields. For instance, you may be in a business where customers that don't order every month require more persistent follow up. You could devise a simple formula that shows the continuity of an account. If they ordered every month since their first order, they would be at 100 indicating that they have been ordering 100% of the time. Here's the query that would calculate that. It uses a few SQL tricks to make this happen. We are extracting the count of unique months and then dividing by the months since initial order. This query will give you the following information which can be used to help sales and marketing now where to focus. You could sort by this percentage to know where to start calling or to find patterns describing your best customers. Number of orders First Order Date Last Order Date Percentage of months order was placed since last order. SELECT CustomerID, (SELECT COUNT(OrderID) FROM Orders WHERE Orders.CustomerID = Customers.CustomerID) As Orders, (SELECT Max(OrderDate) FROM Orders WHERE Orders.CustomerID = Customers.CustomerID) AS LastOrder, (SELECT Min(OrderDate) FROM Orders WHERE Orders.CustomerID = Customers.CustomerID) AS FirstOrder, DATEDIFF(mm,(SELECT Min(OrderDate) FROM Orders WHERE Orders.CustomerID = Customers.CustomerID),getdate()) AS MonthsSinceFirstOrder, 100*(SELECT COUNT(DISTINCT 100*DATEPART(yy,OrderDate) + DATEPART(mm,OrderDate)) FROM Orders WHERE Orders.CustomerID = Customers.CustomerID) / DATEDIFF(mm,(SELECT Min(OrderDate) FROM Orders WHERE Orders.CustomerID = Customers.CustomerID),getdate()) As OrderPercent FROM Customers

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