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  • In-House Or Outsource SEO Work?

    Today, having top page rank and excellent website traffic is the primary focus of business owners. Businesses trying to get a better rank of the search engines are always asking themselves one question; should they out-source their SEO work to an industry professional or should they hire an in-house SEO team?

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  • Stairway to PowerPivot and DAX - Level 2: The DAX COUNTROWS() and FILTER() Functions

    Bill Pearson, business intelligence architect and author, exposes the DAX COUNTROWS() and FILTER() functions, while generally exploring, comparing and contrasting the nature and operation of calculated columns and calculated measures, in the second Level of our Stairway to PowerPivot and DAX series. 12 essential tools for database professionalsThe SQL Developer Bundle contains 12 tools designed with the SQL Server developer and DBA in mind. Try it now.

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  • On Page SEO - The Leap To Google First Page

    Besides your accurate and descriptive content, you also make sure that your title contains at least one tested keyword and a convincing meta-description tag. You could say that when your landing page gets an 85% rating, your SEO job has been completed and you are free to undertake other facets of your e-business that may be waiting for your attention.

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  • Remove Google+ company page after verification?

    - by JohnJ
    My personal Google+ page has a lot of comments and posts that I'd like to keep. However, I've only just finished validating the business page as well (Google+ company page) in the hopes of improving traffic. Now that it's been validated, can I remove the Google+ Company link and switch it back to my original personal Google+ page? Scenario: My client is an accountant (one man shop) and so both personal and company Google+ pages would work.

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  • Expectations + Rewards = Innovation

    - by D'Arcy Lussier
    “Innovation” is a heavy word. We regard those that embrace it as “Innovators”. We describe organizations as being “Innovative”. We hold those associated with the word in high regard, even though its dictionary definition is very simple: Introducing something new. What our culture has done is wrapped Innovation in white robes and a gold crown. Innovation is rarely just introducing something new. Innovations and innovators are typically associated with other terms: groundbreaking, genius, industry-changing, creative, leading. Being a true innovator and creating innovations are a big deal, and something companies try to strive for…or at least say they strive for. There’s huge value in being recognized as an innovator in an industry, since the idea is that innovation equates to increased profitability. IBM ran an ad a few years back that showed what their view of innovation is: “The point of innovation is to make actual money.” If the money aspect makes you feel uneasy, consider it another way: the point of innovation is to <insert payoff here>. Companies that innovate will be more successful. Non-profits that innovate can better serve their target clients. Governments that innovate can better provide services to their citizens. True innovation is not easy to come by though. As with anything in business, how well an organization will innovate is reliant on the employees it retains, the expectations placed on those employees, and the rewards available to them. In a previous blog post I talked about one formula: Right Employees + Happy Employees = Productive Employees I want to introduce a new one, that builds upon the previous one: Expectations + Rewards = Innovation  The level of innovation your organization will realize is directly associated with the expectations you place on your staff and the rewards you make available to them. Expectations We may feel uncomfortable with the idea of placing expectations on our staff, mainly because expectation has somewhat of a negative or cold connotation to it: “I expect you to act this way or else!” The problem is in the or-else part…we focus on the negative aspects of failing to meet expectations instead of looking at the positive side. “I expect you to act this way because it will produce <insert benefit here>”. Expectations should not be set to punish but instead be set to ensure quality. At a recent conference I spoke with some Microsoft employees who told me that you have five years from starting with the company to reach a “Senior” level. If you don’t, then you’re let go. The expectation Microsoft placed on their staff is that they should be working towards improving themselves, taking more responsibility, and thus ensure that there is a constant level of quality in the workforce. Rewards Let me be clear: a paycheck is not a reward. A paycheck is simply the employer’s responsibility in the employee/employer relationship. A paycheck will never be the key motivator to drive innovation. Offering employees something over and above their required compensation can spur them to greater performance and achievement. Working in the food service industry, this tactic was used again and again: whoever has the highest sales over lunch will receive a free lunch/gift certificate/entry into a draw/etc. There was something to strive for, to try beyond the baseline of what our serving jobs were. It was through this that innovative sales techniques would be tried and honed, with key servers being top sellers time and time again. At a code camp I spoke at, I was amazed to see that all the employees from one company receive $100 Visa gift cards as a thank you for taking time to speak. Again, offering something over and above that can give that extra push for employees. Rewards work. But what about the fairness angle? In the restaurant example I gave, there were servers that would never win the competition. They just weren’t good enough at selling and never seemed to get better. So should those that did work at performing better and produce more sales for the restaurant not get rewarded because those who weren’t working at performing better might get upset? Of course not! Organizations succeed because of their top performers and those that strive to join their ranks. The Expectation/Reward Graph While the Expectations + Rewards = Innovation formula may seem like a simple mathematics formula, there’s much more going under the hood. In fact there are three different outcomes that could occur based on what you put in as values for Expectations and Rewards. Consider the graph below and the descriptions that follow: Disgruntled – High Expectation, Low Reward I worked at a company where the mantra was “Company First, Because We Pay You”. Even today I still hear stories of how this sentiment continues to be perpetuated: They provide you a paycheck and a means to live, therefore you should always put them as your top priority. Of course, this is a huge imbalance in the expectation/reward equation. Why would anyone willingly meet high expectations of availability, workload, deadlines, etc. when there is no reward other than a paycheck to show for it? Remember: paychecks are not rewards! Instead, you see employees be disgruntled which not only affects the level of production but also the level of quality within an organization. It also means that you see higher turnover. Complacent – Low Expectation, Low Reward Complacency is a systemic problem that typically exists throughout all levels of an organization. With no real expectations or rewards, nobody needs to excel. In fact, those that do try to innovate, improve, or introduce new things into the organization might be shunned or pushed out by the rest of the staff who are just doing things the same way they’ve always done it. The bigger issue for the organization with low/low values is that at best they’ll never grow beyond their current size (and may shrink actually), and at worst will cease to exist. Entitled – Low Expectation, High Reward It’s one thing to say you have the best people and reward them as such, but its another thing to actually have the best people and reward them as such. Organizations with Entitled employees are the former: their organization provides them with all types of comforts, benefits, and perks. But there’s no requirement before the rewards are dolled out, and there’s no short-list of who receives the rewards. Everyone in the company is treated the same and is given equal share of the spoils. Entitlement is actually almost identical with Complacency with one notable difference: just try to introduce higher expectations into an entitled organization! Entitled employees have been spoiled for so long that they can’t fathom having rewards taken from them, or having to achieve specific levels of performance before attaining them. Those running the organization also buy in to the Entitled sentiment, feeling that they must persist the same level of comforts to appease their staff…even though the quality of the employee pool may be suspect. Innovative – High Expectation, High Reward Finally we have the Innovative organization which places high expectations but also provides high rewards. This organization gets it: if you truly want the best employees you need to apply equal doses of pressure and praise. Realize that I’m not suggesting crazy overtime or un-realistic working conditions. I do not agree with the “Glengary-Glenross” method of encouragement. But as anyone who follows sports can tell you, the teams that win are the ones where the coaches push their players to be their best; to achieve new levels of performance that they didn’t know they could receive. And the result for the players is more money, fame, and opportunity. It’s in this environment that organizations can focus on innovation – true innovation that builds the business and allows everyone involved to truly benefit. In Closing Organizations love to use the word “Innovation” and its derivatives, but very few actually do innovate. For many, the term has just become another marketing buzzword to lump in with all the other business terms that get overused. But for those organizations that truly get the value of innovation, they will be the ones surging forward while other companies simply fade into the background. And they will be the organizations that expect more from their employees, and give them their just rewards.

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  • Stairway to PowerPivot and DAX - Level 3: The DAX DISTINCT() Function and Basic Distinct Counts

    Bill Pearson, Business Intelligence architect and author, exposes the DAX DISTINCT() function, and then provides some hands-on exposure to its use in generating distinct counts. Moreover, he further explores working with measures in the PivotTable in this, the third Level of our new Stairway to PowerPivot and DAX series. Optimize SQL Server performance“With SQL Monitor, we can be proactive in our optimization process, instead of waiting until a customer reports a problem,” John Trumbul, Sr. Software Engineer. Optimize your servers with a free trial.

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  • Investigating .NET Memory Management and Garbage Collection

    Investigating a subtle memory leak can be tricky business, but things are made easier by using The .NET framework's tool SOS (Son of Strike) which is a debugger extension for debugging managed code, used in collaboration with the Windows debugger....Did you know that DotNetSlackers also publishes .net articles written by top known .net Authors? We already have over 80 articles in several categories including Silverlight. Take a look: here.

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  • So long 2010 and Hello 2011

    - by AllenMWhite
    This has been an interesting year, one in which I had some successes and some failures. It's the first year I really worked "for myself". In the past I've had some periods between jobs where I've done some contracting, but in November 2009 I struck out on my own (with a great business partner in Shawn Upchurch). This first full calendar year in this role had its ups and downs, but overall it's been a success and I'm grateful to Shawn, my clients, and especially to my wife of 30 years, Cindi. The...(read more)

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  • SQLAuthority News Three Posts on Reporting T-SQL Tuesday #005

    If you are following my blog, you already know that I am more of T-SQL and Performance Tuning type of person. I do have a good understanding of Business Intelligence suit and I also do certain training sessions on the same subject. When I was writing the blog post for T-SQL Tuesday #005 Reporting, [...]...Did you know that DotNetSlackers also publishes .net articles written by top known .net Authors? We already have over 80 articles in several categories including Silverlight. Take a look: here.

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  • Advantages and disadvantages of building a single page web application

    - by ryanzec
    I'm nearing the end of a prototyping/proof of concept phase for a side project I'm working on, and trying to decide on some larger scale application design decisions. The app is a project management system tailored more towards the agile development process. One of the decisions I need to make is whether or not to go with a traditional multi-page application or a single page application. Currently my prototype is a traditional multi-page setup, however I have been looking at backbone.js to clean up and apply some structure to my Javascript (jQuery) code. It seems like while backbone.js can be used in multi-page applications, it shines more with single page applications. I am trying to come up with a list of advantages and disadvantages of using a single page application design approach. So far I have: Advantages All data has to be available via some sort of API - this is a big advantage for my use case as I want to have an API to my application anyway. Right now about 60-70% of my calls to get/update data are done through a REST API. Doing a single page application will allow me to better test my REST API since the application itself will use it. It also means that as the application grows, the API itself will grow since that is what the application uses; no need to maintain the API as an add-on to the application. More responsive application - since all data loaded after the initial page is kept to a minimum and transmitted in a compact format (like JSON), data requests should generally be faster, and the server will do slightly less processing. Disadvantages Duplication of code - for example, model code. I am going to have to create models both on the server side (PHP in this case) and the client side in Javascript. Business logic in Javascript - I can't give any concrete examples on why this would be bad but it just doesn't feel right to me having business logic in Javascript that anyone can read. Javascript memory leaks - since the page never reloads, Javascript memory leaks can happen, and I would not even know where to begin to debug them. There are also other things that are kind of double edged swords. For example, with single page applications, the data processed for each request can be a lot less since the application will be asking for the minimum data it needs for the particular request, however it also means that there could be a lot more small request to the server. I'm not sure if that is a good or bad thing. What are some of the advantages and disadvantages of single page web applications that I should keep in mind when deciding which way I should go for my project?

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  • The worst anti-patterns you have came across.

    - by ?????????
    What are the worst anti-patterns you have came across in your career as a programmer? I'm mostly involved in java, although it is probably language-independent. I think the worst of it is what I call the main anti-pattern. It means program consisting of single, extremely big class (sometimes accompanied with a pair of little classes) which contains all logic. Typically with a big loop in which all business logic is contained, sometimes having tens of thousands of lines of code.

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  • How to take first step for making 2d games in Xcode [on hold]

    - by josh
    I have 2 years experience in Xcode in business and socials Apps. Now I am going into 2d game development so I want to know that how to take first step for making 2d games in Xcode either using external framework or its native iOS games. Looking for game like angry bird. What are the key points I should keep in mind before jumping into 2d games development. Any suggestion or related helping materials share with me. Thanks.

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  • When you should and should not use the 'new' keyword?

    - by skizeey
    I watched a Google Tech Talk presentation on Unit Testing, given by Misko Hevery, and he said to avoid using the new keyword in business logic code. I wrote a program, and I did end up using the new keyword here and there, but they were mostly for instantiating objects that hold data (ie, they didn't have any functions or methods). I'm wondering, did I do something wrong when I used the new keyword for my program. And where can we break that 'rule'?

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  • Databases and Beer

    - by Johnm
    It is a bit of a no-brainer: Include the word "beer" in a subject line of an e-mail or blog post title and you can be certain that it will be read. While there are times this practice might be a ploy to increase readership, it is not the case for this blog post. There is inspiration that can be drawn from other industries to which we, as database professionals, can apply in our industry. In this post I will highlight one of my favorite participants of the brewing industry. The Boston Beer Company started in the 1970s in Boston, Massachusetts. Others may be more familiar with this company through their Samuel Adams Boston Lager and other various seasonal beers. I am continually inspired by their commitment to mastery of the brewing process to which they evangelize frequently in their commercials. They also are continually in pursuit of pushing the boundaries of beer as we know it while working within traditional constraints. A recent example of this is their collaboration with Weihenstephan Brewery of Munich, Germany to produce the soon to be released Infinium beer. This beer, while brewed as an ale, is touted as something closer to something like Champaign - all while complying with the Reinheitsgebot. The Reinheitsgebot is also known as the "German Beer Purity Law" which was originated in 1516. This law states that beer is to consist of water, barley, hops and yeast. That's it. Quite a limiting constraint indeed. and yet, The Boston Beer Company pushed forward. Much like the process of brewing, the discipline of database design and architecture is one that is continually in process and driven by the pursuit of mastery. While we do not have purity laws to constrain us, we have many other types: best practices, company policies, government regulations, security and budgets. Through our fellow comrades, we discuss the challenges and constraints in which we operate. We boil down the principles and theories that define our profession. We reassemble these into something that is complementary to the business needs that we must fulfill. As a result, it is not uncommon to see something amazingly innovative in a small business who is pushing the boundaries of their database well beyond its intended state. It is equally common to see innovation in the use of features available in the more advanced features of databases that are found in large businesses. The tag line for The Boston Beer Company is: "Take Pride In Your Beer.", I would like to offer an alternative and say "Take Pride In Your Database." So, As you pour your next Boston Lager into a frosted glass, consider those who spend their lives mastering the craft of brewing and strive to interject their spirit into everything that you do as a database professional. Cheers!

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  • Search Engine Placement Optimization and Link Popularity

    The increased visibility of your website due to high link popularity and search engine placement optimization can mean so much, especially if you are promoting a product or service through your website. If you are new to the business of link building, you might be wondering how to get started with it and how search engine placement optimization can help you. Knowledge of link popularity basics is essential even if you are planning on hiring someone to do link building tasks for you.

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  • Search Engine Tips

    Its every small business's dream to be on the first page of Google or any other search engine for their keywords, services they offer or products. So to give some friendly advice to help you get those kind of results we have put together a quick top 10 tips to help you.

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  • H1 Visa interview tips–What you must know before attending the interview?

    - by Gopinath
    USA’s H1 visa allows highly qualified professionals from other countries to work in America. Many IT professionals in India aspire to go to USA on H1 and work for their clients. Recently I had a chance to study H1 visa process to help one of my friends and I would like to share what I learned. With the assumption that your H1 petition is approved and you got an interview scheduled at US Embassy for your visa stamping, here are tips you must know before attending the interview Dress Code – Formals Say no to casuals or any fancy dress when you attend the interview. It’s not a party or friends home you are visiting. Consider H1 Visa interview as your job interview and dress up in formals. There is no option B for your, you must be in formals. A plain formal shirt with a matching pant is suggested for men. Tie and Suit would not be required, but if you are a professional at management level you can consider wearing suit. Women can wear either formal Salwar or formal pant-shirt. Avoid heavy jewellery, wear what is must as per your tradition or culture. Body Language -  Smile on your face Your body language reflects what you are and what’s going on in your mind. Don’t be nervous or restless, be relaxed and wear a beautiful smile on your face. A smile is a curve that sets everything straight. When you are called for the interview, greet the interviewer with a beautiful smile. Say Good Morning/Afternoon/Evening depending on time you are visiting them. Whenever appropriate say Thank You. Generally American professionals are very friendly people and they reciprocate for your greetings. Make sure that you make them comfortable to start the interview. Carry original documents in a separate folder I don’t want to talk much about the documents that are required for your H1B interview as it’s big subject on it’s own and it requires a separate post. I assume that your consultant or employer helped you in gathering all the required documents like – petition, DS 160 forms, education & job related documents, resume, interview call letters, client letters, etc. For all the documents you are going to submit at the interview make sure that you have originals in a separate folder.  If required interviewer may ask you show the originals of any of the document you submitted for visa processing. Don’t mix the original documents with the documents you need to submit for interview. Have a separate folder for them. For those who are going to stamping along with their spouse and children, they need to carry few extra original documents like – marriage certificate, marriage photos(30 numbers)/album, birth certificates, passports, education and profession related certificates of the spouse and children. Know your role & responsibilities The interviewer will ask you questions on your roles and responsibilities at client location. Be clear what is your day to day tasks at client place and prepared to face detailed questions on the same. When asked explain clearly and also make sure what you say is inline with what is mentioned in your petition and client invitation letter. At times they may ask you questions specific to the project/technology you are going to work. So doing some homework in this area will help you easily answer the questions. Failing to answer basic questions on your role & responsibilities may result in rejection. You work for your Employer at Client location but NOT FOR CLIENT One of the important things to keep in mind that you work for your employer and you are being deputed to client location on a work visa.  Your employer is going to be solely responsible for your salary, work, promotion, pay hikes or what so ever during your stay at USA. Your client will not be responsible for anything. Lets say you are employed with Company X in India and they are applying for H1B to work at your client(ex: Microsoft) in USA, you must keep in my mind that Microsoft is not your employer. Microsoft will not pay your salaries or responsible for any employment related activities. Company X will be solely responsible for all your employer related activities. If you don’t get this correctly and say to Visa interviewer that your client is responsible, then you may get into troubles. Know your client It’s always good to know the clients with whom you are going to work in USA and their business. If your client is a well know organisation then you may not get many questions from interviewer else you need to be well prepared to provide details like – nature of business, location, size of the organisation, etc.  Get to know the basic details about your client and be confident while providing those details to the interviewer. Also make sure that you never talk about any confidential details of your client projects and business. Revealing confidential details of your client may land your job itself in soup. Make sure that your spouse is also in sync with you If you’ve applied a H4 visa for your spouse along with your H1, make sure that spouse is in sync with you. Your spouse also should know the basic details of your job, your employer, client and location where you will be travelling. Your spouse should also be prepared to answers questions related to marriage, their profession(if working), kids, education, etc. Interviewers will try to asses your spouse communication skills, whereabouts while staying in USA and would they prefer to work USA or not. On H4, which is a dependent visa, your spouse is not allowed to work in USA and at any point your spouse should not show the intentions to search for work in USA. Less luggage more comfort You would have definitely heard that there are lot of restrictions on what you can carry along with you to an US Embassy while attending the interview. To be frank it’s not good to say there are many restrictions, but there are a hell a lot of restrictions. There are unbelievable restrictions and it’s for the safety of everyone. You are not allowed to carry mobile phones, CD/DVDs, USBs, bank cards, cameras, cosmetics, food(except baby food), water, wallets, backpacks, sealed covers, etc. Trust me most of the things we carry with us regularly every day are not allowed inside. As there are 100s of restrictions, it would be easier if you understand what you can carry along with you and just carry them alone. Ask your employer/consultant to provide you a checklist of items that you can carry. Most what you would require are H1B related documents provided by the employer/consultant Photographs All original documents supporting your H1B Passports Some cash for your travel expenses (avoid coins) Any important phone number / details written in a paper(like your cab driver number, etc.) If you carry restricted stuff then you will be stopped at security checks, you have to find people who can safely keep all the restricted items. Due to heavy restrictions in and around the US Embassy you will not find any  place to keep your luggage. So just carry the bare minimum things required so that you feel more comfortable. Useful Links THE U.S. NON IMMIGRANT VISA APPLICATION PROCESS U.S VISA SECURITY REGULATIONS GENERAL FAQS Hope this information is helpful to you and best of luck for your interview. Creative commons Image credit: Flickr/ alexfrance, vinothchandar. hughelectronic, architratan, striatic

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  • Machine Learning Web Jobs

    - by gprime
    I always see job positions for web companies for Machine Learning. For example facebook always has this type of job opening. Anyways, i was curious as to what exactly do web companies use machine learning for. Is it for giving people ads based on their site surfing history or something like that. I want to know because i have some experience with machine learning and it sounds like a fun thing to work on as long as i can convince the business guys to go ahead with it.

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