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  • Behaviors in Blend 4 (Silverlight TV #30)

    Thanks to all of you, last week we flew past 1,000,000 views of Silverlight TV! Were not stopping here, we have a ton in store for the second half of the year. But first, a quick thank you to all of you for tuning in and for all of our great guests who have brought their A-game to the show and helped make Silverlight TV the * most popular Silverlight show on the internet ;-) * disclaimer: I have totally not researched that ;-) Now back to this weeks episode which Adam looks very excited about!...Did you know that DotNetSlackers also publishes .net articles written by top known .net Authors? We already have over 80 articles in several categories including Silverlight. Take a look: here.

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  • Java Magazine????6? / Java Developer Newsletter

    - by sasa
    ??????????????????????9?26??Java Magazine????6??????????? ?6???????????????? ???????????????? ????? BlueJ??????????????????? Web????????????? ADAM BIEN??? HotSpot??? ??????JAVA????????????FORK/JOIN??????? javac??????? JavaFX 2??????????????????????·??????? ????????? ????????????????????????????? Oracle Berkeley DB Java Edition?Java API ConnectionPool.java????????? ?????????????????????????????????????????? ??????Java Developer Newsletter????????????Java????????????????????????????????????????????????????????????????????????????12?31?????????????1,000???Java??????Duke?????????????????????

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  • Create Downloadable CSV File from PHP Script

    - by Aphex22
    How would I create a formatted version of the following PHP script as a downloadable CSV file from the code below (1.0) At the moment the fputcsv function is currently dumping the unparsed PHP/HTML code into a CSV file. This is incorrect. The downloaded CSV file should contain the columns and rows generated from the code at (1.0) as shown in the image link below. I've tried using the following code at the top of the PHP file: // output headers so that the file is downloaded rather than displayed header('Content-Type: text/csv; charset=utf-8'); header('Content-Disposition: attachment; filename=amazon.csv'); // create a file pointer connected to the output stream $output = fopen('php://output', 'w'); $mysql_hostname = ""; $mysql_user = ""; $mysql_password = ""; $mysql_database = ""; $bd = mysql_connect($mysql_hostname, $mysql_user, $mysql_password) or die("Could not connect database"); mysql_select_db($mysql_database, $bd) or die("Could not select database"); $sql = "select * from product WHERE on_amazon = 'on' AND active = 'on'"; $result = mysql_query($sql) or die ( mysql_error() ); // loop over the rows, outputting them while ($sql_result = mysql_fetch_assoc($sql)) fputcsv($output, $sql_result); 1.0 The start of the code outputs the column headings for the CSV file: // set headers echo " item_sku, external_product_id, external_product_id_type, item_name, brand_name, manufacturer, product_description, feed_product_type, update_delete, part_number, model, standard_price, list_price, currency, quantity, product_tax_code, product_site_launch_date, merchant_release_date, restock_date ... <br>"; And then follows PHP script for the column values // load all stock while ($line = mysql_fetch_assoc($result) ) { ?> <?php $size_suffix = array ("",'_chain','_con_b','_con_c'); $arrayLength = count ($size_suffix); for($y=0;$y<$arrayLength;$y++) { //Possible size array to loop through when checking quantity $con_size = array (36,365,37,375,38,385,39,395,40,405,41,415,42,425,43,435,44,445,45,455,46,465,47,475,48,485); $arrlength=count($con_size); for($x=0;$x<$arrlength;$x++) { // check if size is available if($line['quantity_c_size_'.$con_size[$x].$size_suffix[$y]] > 0 ) { ?> <!-- item sku --> <?=$line['product_id']?>, <!-- external product id --> <?=$line['code_size_'.$con_size[$x].'']?>, <? // external product id type $barcode = $line['code_size_'.$con_size[$x]]; $trim_barcode = trim($barcode); $count = strlen($trim_barcode); if ($count == 12) { echo "UPC"; } if ($count == 13) { echo "EAN"; } elseif ($count < 12) { echo " "; } ?>, <!-- item name --> <?=$line['title']?>, <? // brand_name $brand = $line['jys_brand']; echo ucfirst($brand); ?>, <? // manufacturer $brand = $line['jys_brand']; echo ucfirst($brand); ?>, <!-- product description --> <?=preg_replace('/[^\da-z]/i', ' ', $line['amazon_desc']) ?>, <!-- feed product type --> Shoes, , , , <!-- standard price --> <?=$line['price']?>, , <!-- currency --> GBP, <!-- quantity --> <?=$line['quantity_size_'.$con_size[$x].$size_suffix[$y]]?>, , <!-- product site launch date --> <?=$line['added_y']?>-<?=$line['added_m']?>-<?=$line['added_d']?>, <!-- merchat release date --> <?=$line['added_y']?>-<?=$line['added_m']?>-<?=$line['added_d']?>, , , , , <!-- item package quantity --> 1, , , , , <!-- fulfillment latency --> 2, <!-- max aggregate ship quantity --> 1, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , <!-- main image url, url1, url2, url3 --> http://www.getashoe.co.uk/full/<?=$line['product_id']?>_1.jpg, http://www.getashoe.co.uk/full/<?=$line['product_id']?>_2.jpg, http://www.getashoe.co.uk/full/<?=$line['product_id']?>_3.jpg, http://www.getashoe.co.uk/full/<?=$line['product_id']?>_4.jpg, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , <!-- heel height --> <?=$line['heel']?>, , , , , , , , , , , <!-- colour name --> <?=$line['colour']?>, <!-- colour map --> <? $colour = preg_replace('/[()]/i', ' ', $line['colour']); if (preg_match( '/[\/].*/i', $colour)) { echo 'Multicolour'; } if (preg_match( '/off.*/i', $colour)) { echo 'Off-White'; } elseif( preg_match( '/white.*/i', $colour)) { echo 'White'; } elseif( preg_match( '/moro.*/i', $colour)) { echo 'Brown'; } elseif( preg_match( '/morado.*/i', $colour)) { echo 'Purple'; } elseif( preg_match( '/cream.*/i', $colour)) { echo 'Off-White'; } elseif( preg_match( '/pewter.*/i', $colour)) { echo 'Silver'; } elseif( preg_match( '/yellow.*/i', $colour)) { echo 'Yellow'; } elseif( preg_match( '/camel.*/i', $colour)) { echo 'Beige'; } elseif( preg_match( '/navy.*/i', $colour)) { echo 'Blue'; } elseif( preg_match( '/tan.*/i', $colour)) { echo 'Brown'; } elseif( preg_match( '/rainbow.*/i', $colour)) { echo 'Multicolour'; } elseif( preg_match( '/orange.*/i', $colour)) { echo 'Orange'; } elseif( preg_match( '/leopard.*/i', $colour)) { echo 'Multicolour'; } elseif( preg_match( '/red.*/i', $colour)) { echo 'Red'; } elseif( preg_match( '/pink.*/i', $colour)) { echo 'Pink'; } elseif( preg_match( '/purple.*/i', $colour)) { echo 'Purple'; } elseif( preg_match( '/blue.*/i', $colour)) { echo 'Blue'; } elseif( preg_match( '/green.*/i', $colour)) { echo 'Green'; } elseif( preg_match( '/brown.*/i', $colour)) { echo 'Brown'; } elseif( preg_match( '/grey.*/i', $colour)) { echo 'Grey'; } elseif( preg_match( '/black.*/i', $colour)) { echo 'Black'; } elseif( preg_match( '/gold.*/i', $colour)) { echo 'Gold'; } elseif( preg_match( '/silver.*/i', $colour)) { echo 'Silver'; } elseif( preg_match( '/multi.*/i', $colour)) { echo 'Multicolour'; } elseif( preg_match( '/beige.*/i', $colour)) { echo 'Beige'; } elseif( preg_match( '/nude.*/i', $colour)) { echo 'Beige'; } ?>, <!-- size name --> <? echo $con_size[$x];?>, <!-- size map --> <? if ($con_size[$x] == 36) { echo "3 UK"; } elseif ($con_size[$x] == 37 ) { echo "4 UK"; } elseif ($con_size[$x] == 38) { echo "5 UK"; } elseif ($con_size[$x] == 39 ) { echo "6 UK"; } elseif ($con_size[$x] == 40 ) { echo "7 UK"; } elseif ($con_size[$x] == 41) { echo "8 UK"; } elseif ($con_size[$x] == 42) { echo "9 UK"; } elseif ($con_size[$x] == 43) { echo "10 UK"; } elseif ($con_size[$x] == 44 ) { echo "11 UK"; } elseif ($con_size[$x] == 45 ) { echo "12 UK"; } elseif ($con_size[$x] == 46 ) { echo "13 UK"; } elseif ($con_size[$x] == 47 ) { echo "14 UK"; } elseif ($con_size[$x] == 48 ) { echo "15 UK"; } elseif ($con_size[$x] == 365) { echo "3.5 UK"; } elseif ($con_size[$x] == 375 ) { echo "4.5 UK"; } elseif ($con_size[$x] == 385) { echo "5.5 UK"; } elseif ($con_size[$x] == 395 ) { echo "6.5 UK"; } elseif ($con_size[$x] == 405 ) { echo "7.5 UK"; } elseif ($con_size[$x] == 415) { echo "8.5 UK"; } elseif ($con_size[$x] == 425) { echo "9.5 UK"; } elseif ($con_size[$x] == 435) { echo "10.5 UK"; } elseif ($con_size[$x] == 445 ) { echo "11.5 UK"; } elseif ($con_size[$x] == 455 ) { echo "12.5 UK"; } elseif ($con_size[$x] == 465 ) { echo "13.5 UK"; } elseif ($con_size[$x] == 475 ) { echo "14.5 UK"; } elseif ($con_size[$x] == 485 ) { echo "15.5 UK"; } ?>, <br> <? // finish checking if size is available } } } ?> I've included an image of how the CSV file should appear. https://i.imgur.com/ZU3IFer.png Any help would be great.

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  • Adding events in Fullcalendar on CodeIgniter

    - by Naem Iqbal
    I just implemented Adam Shaw's popular calendar called 'fullcalendar' (http://arshaw.com/fullcalendar/) using CodeIgniter. But I require addition and other operations on events from my database. I was able to find one CakePHP plugin with the same purpose from here, http://bakery.cakephp.org/articles/view/events-plugin. Since I'm not in touch with CakePHP, Can anyone help with this on CodeIgniter..?

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  • Eclipse Ganymede for OS X contains no HTML formatter. Alternatives?

    - by thebossman
    In Eclipse 3.4 for Windows, the Source - Format option for formatting Java code was extended to format HTML code. However, for OS X, this option is disabled. Additionally, there are no formatting options in the Preferences. I've downloaded all the Web Tools for Eclipse and the option is still unavailable. Which plugin/feature allows for HTML formatting on Eclipse OS X, if there is one? Otherwise, what is a good Web-based alternative? Thanks, Adam

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  • JMF RTPManager transmitting side

    - by TacB0sS
    I was wondering please, the RTP manager in the JMF can perform as a uni-cast,multi-cast, uni-multi-cast, if the session is multi cast the you add the local address to the target list, why is that? what is the logic and effect behind this? thanks for your help, Adam.

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  • What could be the Java successor Oracle wants to invest in?

    - by deamon
    I've read that Oracle wants to invest into another language than Java: "On the other hand, Oracle has been particularly supportive of alternative JVM languages. Adam Messinger ( http://www.linkedin.com/in/adammessinger ) was pretty blunt at the JVM Languages Summit this year about Java the language reaching it's logical end and how Oracle is looking for a 'higher level' language to 'put significant investment into.'" But what language could be the one Oracle wants to invest in? Is there another candidate than Scala?

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  • json with Autocomplete?

    - by acidzombie24
    I am using Jquery Autocomplete I am also using the formatItem. I would like the output to be <json.key: json.value ex Name: Adam However i cant get the json data using the 4th param and i am getting the full json string as the 4th param and one result. How do i use json with this? is another autocomplete recommended? (this one looks pretty good...)

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  • Scala: is it possible to override default case class constructor?

    - by adam77
    Just wondering if this is possible. What I would actually like to do is check and possibly modify one of the arguments before it is stored as a val. Alternatively, I could use an overload and make the default constructor private. In which case I would also like to make private the default factory constructor in the companion object, how would I do that? Many thanks. Adam

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  • iPhone and OpenCV

    - by Pascal T.
    I know that OpenCV was ported to Mac OS X, however I did not find any info about a port to the iPhone. I am not a Mac developer, so that I do not know whether a Mac OS X port is enough for the iPhone. Does anyone know better than me? Edit: Thanks for the informed answer Adam.

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  • The Silverlight 3 Toolkit styles prevent the displaying of SL 3.0 data validation errors.

    - by RayMartinsHair
    Hi, If I apply a style from the SL 3.0 Toolkit to my application the built in SL 3.0 data validation errors are not displayed on the application edit forms. If I removed the code that applies the toolkit style to the application the SL 3.0 data validation errors appear as per normal SL 3.0 behaviour? Has anyone else come across this problem????? Any help is always appreciated. Cheers Adam

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  • language specific virtual keyboard with java

    - by user343285
    Hello everyone! I have to make an on-screen keyboard using JAVA on linux. the problem is it has to work on the most languages. for start, i need to et the current locale, that's clear, but after that, is there any way of getting the keyboard layout and maping of that locale? i searched for hours, but couldn't find a thing, so i really hope you can help me. Thanks in advance, Adam!

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  • Trying to set up iPhone-gcc compiler

    - by Am4d
    So I've installed iPhone-gcc, make and ldid from cydia, i can't compile yet though because I don't have the headers setup. I've looked around and there's not really much info on setting up the headers, librarys and frameworks. I just need to know where to extract them from the sdk and where to place them on my iPhone. I've been trying to get this to work for a while, Any help would be great. Thanks Adam M

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  • Nepotism In The SQL Family

    - by Rob Farley
    There’s a bunch of sayings about nepotism. It’s unpopular, unless you’re the family member who is getting the opportunity. But of course, so much in life (and career) is about who you know. From the perspective of the person who doesn’t get promoted (when the family member is), nepotism is simply unfair; even more so when the promoted one seems less than qualified, or incompetent in some way. We definitely get a bit miffed about that. But let’s also look at it from the other side of the fence – the person who did the promoting. To them, their son/daughter/nephew/whoever is just another candidate, but one in whom they have more faith. They’ve spent longer getting to know that person. They know their weaknesses and their strengths, and have seen them in all kinds of situations. They expect them to stay around in the company longer. And yes, they may have plans for that person to inherit one day. Sure, they have a vested interest, because they’d like their family members to have strong careers, but it’s not just about that – it’s often best for the company as well. I’m not announcing that the next LobsterPot employee is one of my sons (although I wouldn’t be opposed to the idea of getting them involved), but actually, admitting that almost all the LobsterPot employees are SQLFamily members… …which makes this post good for T-SQL Tuesday, this month hosted by Jeffrey Verheul (@DevJef). You see, SQLFamily is the concept that the people in the SQL Server community are close. We have something in common that goes beyond ordinary friendship. We might only see each other a few times a year, at events like the PASS Summit and SQLSaturdays, but the bonds that are formed are strong, going far beyond typical professional relationships. And these are the people that I am prepared to hire. People that I have got to know. I get to know their skill level, how well they explain things, how confident people are in their expertise, and what their values are. Of course there people that I wouldn’t hire, but I’m a lot more comfortable hiring someone that I’ve already developed a feel for. I need to trust the LobsterPot brand to people, and that means they need to have a similar value system to me. They need to have a passion for helping people and doing what they can to make a difference. Above all, they need to have integrity. Therefore, I believe in nepotism. All the people I’ve hired so far are people from the SQL community. I don’t know whether I’ll always be able to hire that way, but I have no qualms admitting that the things I look for in an employee are things that I can recognise best in those that are referred to as SQLFamily. …like Ted Krueger (@onpnt), LobsterPot’s newest employee and the guy who is representing our brand in America. I’m completely proud of this guy. He’s everything I want in an employee. He’s an experienced consultant (even wrote a book on it!), loving husband and father, genuine expert, and incredibly respected by his peers. It’s not favouritism, it’s just choosing someone I’ve been interviewing for years. @rob_farley

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  • Keeping up with Technology

    - by kennedysteve
    If you're like me, you have a hard time keeping up with all the technologies out there. The reality is there's too many new technologies (languages, methodologies,  tools, etc). One of the ways I try to keep up with everything is by using good ol' RSS feeds in conjunction with Google Reader. Google Reader is both an online aggregator of RSS feeds, and it also has a good companion app on Google Android. The nicest part of Google Reader for me is the "All Listings" view which gives me a reverse chronological view of ALL articles (mixed together) regardless of the actual RSS feed.  This way, I get to see the newest articles first. I can then choose to hide the articles I've viewed, etc. Here is a list of my RSS feeds. Admittedly, some of these are all over the spectrum. But you might find one or two interesting. .NET Rocks! RSS = http://feeds.feedburner.com/netRocksFullMp3Downloads Main Web Site = http://www.dotnetrocks.com Channel 9 RSS = http://channel9.msdn.com/Feeds/RSS Main Web Site = http://channel9.msdn.com/ CodePlex  RSS = http://www.codeplex.com/site/feeds/rss Main Web Site = http://www.codeplex.com/site/feeds/rss Connected Show Developer Podcast! RSS = http://feeds.connectedshow.com/ConnectedShow Main Web Site = http://www.ConnectedShow.com/ dnrTV RSS = http://feeds.feedburner.com/DnrtvWmv?format=xml Main Web Site = http://dnrtv.com ebookshare RSS = http://www.ebookshare.net/feed/ Main Web Site = http://www.ebookshare.net Geekswithblogs.net RSS = http://feeds.feedburner.com/geekswithblogs Main Web Site = http://geekswithblogs.net/mainfeed.aspx Gmail Blog RSS = http://feeds.feedburner.com/OfficialGmailBlog?format=xml Main Web Site = http://gmailblog.blogspot.com/ Google Mobile Blog RSS = http://feeds.feedburner.com/OfficialGoogleMobileBlog Main Web Site = http://googlemobile.blogspot.com/ Herding Code RSS = http://feeds.feedburner.com/herdingcode Main Web Site = http://herdingcode.com LearnVisualStudio.NET Videos RSS = http://www.learnvisualstudio.net/videos.rss Main Web Site = http://www.learnvisualstudio.net/ Microsoft Learning Upcoming = Microsoft Learning Upcoming Titles RSS = http://learning.microsoft.com/rss/en-US/upcomingtitles?brand=Learning Main Web Site = http://learning.microsoft.com:80/rss/en-US/upcomingtitles?brand=Learning MS On-demand Webcasts RSS = http://www.microsoft.com/communities/rss.aspx?&Title=On-Demand+Webcasts&RssTitle=Microsoft+Webcasts%3A+On-Demand+Webcasts&CMTYSvcSource=MSCOMMedia&WebNewsURL=http%3A%2F%2Fwww.microsoft.com%2Fevents%2FEventDetails.aspx&CMTYRawShape=list&Params=+%0D%0A%09~CMTYDataSvcParams%5E%0D%0A%09~arg+Name%3D'EventType'+Value%3D'OnDemandWebcast'%2F%5E%0D%0A%09~arg+Name%3D'ProviderID'+Value%3D'A6B43178-497C-4225-BA42-DF595171F04C'%2F%5E%0D%0A%09~arg+Name%3D'StartDate'+Value%3D'06%2F30%2F2006'%2F%5E%0D%0A%09~arg+Name%3D'EndDate'+Value%3D'Now%2B0'%2F%5E%0D%0A%09~%2FCMTYDataSvcParams%5E+&NumberOfItems=100 Main Web Site = http://www.microsoft.com/events/default.mspx MS Podcasts for Devs RSS = http://www.microsoft.com/events/podcasts/default.aspx?podcast=rss&audience=Audience-e5381407-359f-4922-97d0-0237af790eee&pageId=x40 Main Web Site = http://www.microsoft.com/events/podcasts/default.aspx?audience=Audience-e5381407-359f-4922-97d0-0237af790eee&pageId=x40&WT.rss_ev=f MSDN Blogs RSS = http://blogs.msdn.com/b/mainfeed.aspx?Type=BlogsOnly Main Web Site = http://blogs.msdn.com/b/ MSDN Radio RSS = http://www.microsoft.com/events/podcasts/default.aspx?topic=&audience=&view=&pageId=x73&seriesID=Series-b9139976-8d48-4249-9b89-ccd17891de1e.xml&podcast=rss&type=wma Main Web Site = http://www.microsoft.com/events/podcasts/default.aspx?seriesID=Series-b9139976-8d48-4249-9b89-ccd17891de1e.xml&pageId=x73&WT.rss_ev=f O'Reilly Deal of the Day RSS = http://feeds.feedburner.com/oreilly/ebookdealoftheday Main Web Site = http://oreilly.com O'Reilly New RSS = http://feeds.feedburner.com/oreilly/newbooks Main Web Site = http://oreilly.com/ Safari Books Online RSS = http://my.safaribooksonline.com/rss Main Web Site = http://my.safaribooksonline.com/ ScottGu's Blog RSS = http://weblogs.asp.net/scottgu/rss.aspx Main Web Site = http://weblogs.asp.net/scottgu/default.aspx SourceForge Community Blog RSS = http://sourceforge.net/blog/feed/ Main Web Site = http://sourceforge.net/blog Stack Overflow RSS = http://blog.stackoverflow.com/feed/ Main Web Site = http://blog.stackoverflow.com Stepcase Lifehack RSS = http://www.lifehack.org/feed/ Main Web Site = http://www.lifehack.org TechNet Radio RSS = http://www.microsoft.com/events/podcasts/default.aspx?topic=&audience=&view=&pageId=x73&seriesID=Series-cc4e3db2-9212-43c5-a57b-d43fa31e6452.xml&podcast=rss&type=wma Main Web Site = http://www.microsoft.com/events/podcasts/default.aspx?seriesID=Series-cc4e3db2-9212-43c5-a57b-d43fa31e6452.xml&pageId=x73&WT.rss_ev=f Wrox All New Titles RSS = http://www.wrox.com/WileyCDA/feed/RSS_WROX_ALLNEW.xml Main Web Site = http://www.wrox.com

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  • Google Chrome OS

    - by Piet
    It’s about time someone took this initiative: Google Chrome OS I especially like the following: Speed, simplicity and security are the key aspects of Google Chrome OS. We’re designing the OS to be fast and lightweight, to start up and get you onto the web in a few seconds. The user interface is minimal to stay out of your way, and most of the user experience takes place on the web. And as we did for the Google Chrome browser, we are going back to the basics and completely redesigning the underlying security architecture of the OS so that users don’t have to deal with viruses, malware and security updates. It should just work. I recently had the ‘pleasure’ witnessing several 60+ yr old friends and family (all respect for everyone in their 2nd or 3rd youth) buying their first pc, taking their first steps using a pc and the net. Have you ever seen the gazillions of little ‘useful’ tools that are installed on a new standard Vista pc or laptop ? This is like learning to drive a new car and being placed in an airplane cockpit. And all the messages one gets about virus/security checks, fingerprint nog being enrolled, trial period expiring (because half those really useful tools come with a trial period), … If I was in their shoes, being confronted with this as a total newbie, I guess I’d just give up pretty soon. As a matter of fact, I actually gave up on Vista on my work-laptop, it was driving me crazy. Thank god I was allowed to install XP. I’m a Linux user at home, and Vista was such a frustrating experience that Windows XP actually felt like breath of fresh air. And what are those people using? Email, browsing…. and maybe writing a little letter now and then or storing their photo’s if they have a digital camera. Actually (side note), I get the impression that hearing about facebook is a major motivator for the digital newbies to finally take the plunge, buy a pc and get on-line. And OK, we’ve seen initiatives like this before, but Google is a brand everyone knows… unlike Ubuntu, Debain or Mandriva. Google = God. If I was Microsoft I’d be wetting my pants knowing Google was about to release their own OS, without a doubt fully optimized to use their own on-line office suit. On the other hand, the old adage ‘no one ever got fired for choosing Microsoft’ still holds a lot of truth. I hope I’ll be able to give it a big thumbs up if a would-be pc-user asks me what kind of pc/OS they should go for in the near future. On the other hand, if I’d do that, I’m pretty sure a couple of weeks later I’d get a call asking how to install this game or photo editing tool they got from one of their Windows using friends… or that nifty photo-printer they just bought. But then, I also get those questions now from newbie Windows users. It takes a couple of years before Newbie pc users understand that some things just don’t work and aren’t worth the time trying to fix them. I’d just wish they’d go back to the shop when something doesn’t work. You also don’t let you mechanic friend try to fix a problem with your brand new car. But that’s another story… Wait and see…

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  • Google, typography, and cognitive fluency for persuasion

    - by Roger Hart
    Cognitive fluency is - roughly - how easy it is to think about something. Mere Exposure (or familiarity) effects are basically about reacting more favourably to things you see a lot. Which is part of why marketers in generic spaces like insipid mass-market lager will spend quite so much money on getting their logo daubed about the place; or that guy at the bus stop starts to look like a dating prospect after a month or two. Recent thinking suggests that exposure effects likely spin off cognitive fluency. We react favourably to things that are easier to think about. I had to give tech support to an older relative recently, and suggested they Google the problem. They were confused. They could not, apparently, Google the problem, because part of it was that their Google toolbar had mysteriously vanished. Once I'd finished trying not to laugh, I started thinking about typography. This is going somewhere, I promise. Google is a ubiquitous brand. Heck, it's a verb, and their recent, jaw-droppingly well constructed Paris advert is more or less about that ubiquity. It trades on Google's integration into any information-seeking behaviour. But, as my tech support encounter suggests, people settle into comfortable patterns of thinking about things. They build schemas, and altering them can take work. Maybe the ubiquity even works to cement that. Alongside their online effort, Google is running billboard campaigns to advertise Chrome, a free product in a crowded space. They are running these ads in some kind of kooky Calibri / Comic Sans hybrid. Now, at first it seems odd that one of the world's more ubiquitous brands needs to run a big print campaign in public places - surely they have all the fluency they need? Well, not so much. Chrome, after all, is not the same as their core product, so there's some basic awareness work to do, and maybe a whole new batch of exposure effect to try and grab. But why the typeface? It's heavily foregrounded, and the ads are extremely textual. Plus, don't we all know that jovial, off-beat fonts look unprofessional, or something? There's a whole bunch of people who want (often rightly) to ban Comic Sans I wonder, though. Are Google trying to subtly disrupt cognitive fluency? There's an interesting paper (pdf) about - among other things - the effects of typography on they way people answer survey questions. Participants given the slightly harder to read question gave more abstract answers. The paper references other work suggesting that generally speaking, less-fluent question framing elicits more considered answers. The Chrome ad typeface is less fluent for print. Reactions may therefore be more considered, abstract, and disruptive. Is that, in fact, what Google need? They have brand ubiquity, but they want here to change accustomed behaviour, to get people to think about changing their browser. Is this actually a very elegant piece of persuasive information design? If you think about their "what is a browser?" vox pop research video, there's certainly a perceptual barrier they're going to have to tackle somehow.

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  • Exposed: Fake Social Marketing

    - by Mike Stiles
    Brands and marketers who want to build their social popularity on a foundation of lies are starting to face more of an uphill climb. Fake social is starting to get exposed, and there are a lot of emperors getting caught without any clothes. Facebook is getting ready to do a purge of “Likes” on Pages that were a result of bots, fake accounts, and even real users who were duped or accidentally Liked a Page. Most of those accidental Likes occur on mobile, where it’s easy for large fingers to hit the wrong space. Depending on the degree to which your Page has been the subject of such activity, you may see your number of Likes go down. But don’t sweat it, that’s a good thing. The social world has turned the corner and assessed the value of a Like. And the verdict is that a Like is valuable as an opportunity to build a real relationship with a real customer. Its value pales immensely compared to a user who’s actually engaged with the brand. Those fake Likes aren’t doing you any good. Huge numbers may once have impressed, but it’s not fooling anybody anymore. Facebook’s selling point to marketers is the ability to use a brand’s fans to reach friends of those fans. Consequently, there has to be validity and legitimacy to a fan count. Speaking of mobile, Trademob recently reported 40% of clicks are essentially worthless, because 22% of them are accidental (again with the fat fingers), while 18% are trickery. Publishers will but huge banner ads next to tiny app buttons to increase the odds of an accident. Others even hide a banner behind another to score 2 clicks instead of 1. Pontiflex and Harris Interactive last year found 47% of users were more likely to click a mobile ad accidentally than deliberately. Beyond that, hijacked devices are out there manipulating click data. But to what end for a marketer? What’s the value of a click on something a user never even saw? What’s the value of a seen but accidentally clicked ad if there’s no resulting transaction? Back to fake Likes, followers and views; they’re definitely for sale on numerous sites, none of which I’ll promote. $5 can get you 1,000 Twitter followers. You can even get followers targeted by interests. One site was set up by an unemployed accountant out of his house in England. He gets them from a wholesaler in Brooklyn, who gets them from a 19-year-old supplier in India. The unemployed accountant is making $10,000 a day. That means a lot of brands, celebrities and organizations are playing the fake social game, apparently not coming to grips with the slim value of the numbers they’re buying. But now, in addition to having paid good money for non-ROI numbers, there’s the embarrassment factor. At least a couple of sites have popped up allowing anyone to see just how many fake and inactive followers you have. Britain’s Fake Follower Check and StatusPeople are the two getting the most attention. Enter any Twitter handle and the results are there for all to see. Fake isn’t good, period. “Inactive” could be real followers, but if they’re real, they’re just watching, not engaging. If someone runs a check on your Twitter handle and turns up fake followers, does that mean you’re suspect or have purchased followers? No. Anyone can follow anyone, so most accounts will have some fakes. Even account results like Barack Obama’s (70% fake according to StatusPeople) and Lady Gaga’s (71% fake) don’t mean these people knew about all those fakes or initiated them. Regardless, brands should realize they’re now being watched, and users are judging the legitimacy of their social channels. Use one of any number of tools available to assess and clean out fake Likes and followers so that your numbers are as genuine as possible. And obviously, skip the “buying popularity” route of social marketing strategy. It doesn’t work and it gets you busted…a losing combination.

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  • Managing Social Relationships for the Enterprise – Part 2

    - by Michael Snow
    12.00 Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-fareast-font-family:Calibri; mso-bidi-font-family:"Times New Roman";} Reggie Bradford, Senior Vice President, Oracle  On September 13, 2012, I sat down with Altimeter Analyst Jeremiah Owyang to talk about how enterprise businesses are approaching the management of both their social media strategies and internal structures. There’s no longer any question as to whether companies are adopting social full throttle. That’s exactly the way it should be, because it’s a top online behavior across all age groups. For your consumers, it’s an ingrained, normal form of communication. And beyond connecting with friends, social users are reaching out for information and service from brands. Jeremiah tells us 29% of Twitter followers follow a brand and 58% of Facebook users have “Liked” a brand. Even on the B2B side, people act on reviews and recommendations. Just as in the early 90’s we saw companies move from static to dynamic web sites, businesses of all sizes are moving from just establishing a social presence to determining effective and efficient ways to use it. I like to say we’re in the 2nd or 3rd inning of a 9-inning game. Corporate social started out as a Facebook page, it’s multiple channels servicing customers wherever they are. Social is also moving from merely moderating to analyzing so that the signal can be separated from the noise, so that impactful influencers can be separated from other users. Organizationally, social started with the marketers. Now we’re getting into social selling, commerce, service, HR, recruiting, and collaboration. That’s Oracle’s concept of enterprise social relationship management, a framework to extend social across the entire organization real-time in as holistic a way as possible. Social requires more corporate coordination than ever before. One of my favorite statistics is that the average corporation at enterprise has 178 social accounts, according to Altimeter. Not all of them active, not all of them necessary, but 178 of them. That kind of fragmentation creates risk, so the smarter companies will look for solutions (as opposed to tools) that can organize, scale and defragment, as well as quickly integrate other networks and technologies that will come along. Our conversation goes deep into the various corporate social structures we’re seeing, as well as the advantages and disadvantages of each. There are also a couple of great examples of how known brands used an integrated, holistic approach to achieve stated social goals. What’s especially exciting to me is the Oracle SRM framework for the enterprise provides companywide integration into one seamless system. This is not a dream. This is going to have substantial business impact in the next several years.

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  • Let Me Show You Something: Instagram, Vine and Snapchat for Brands

    - by Mike Stiles
    While brands are well aware of how much more impactful images are than text-only posts on social channels, today you’re additionally being presented with platform after additional platform for hosting, doctoring and sharing photos and videos.  Can you play in every sandbox? And if you do, can you be brilliant on all of them? As has usually been the case, so far brands are sticking their toes into new platforms while not actually committing to them, or strategizing for them, or resourcing them. TrackMaven found of the 123 F500 companies using Instagram, only 22% of them are active on it. Likewise, research from Simply Measured found brands are indeed jumping in, with the number establishing a presence on Instagram up 55% over the past year. Users want them there…brand engagement has exploded 350%, and over 1/3 of the top brands have at least 10,000 followers. BUT…the top 10 brands are generating 33% of all posts, reaping 83% of all engagement. Things are also growing on Twitter’s Vine, the 6-second looping video app that hit 40 million users in August. The 7th Chamber says 5 tweets a second contain a Vine link. Other studies say branded Vines are 4 times more likely to be shared and seen than rank-and-file branded videos. Why? Users know that even if a video is pure junk, they won’t get robbed of too much of their valuable time. Vine is always upgrading so you can make sure your videos are worth viewers’ time. You can now edit videos, and save & work on several projects concurrently. What you can’t do is upload a finely crafted video into Vine, but you can do that with Instagram. The key to success? Same as with all other content; make it of value. Deliver a laugh or a lesson or both. How-to, behind the scenes peeks, contests, demos, all make sense in the short video format. Or follow Nash Grier’s example, which is to just have fun with and connect to your viewers, earning their trust that your next Vine will be as good as the last. Nash is only 15, has over 1.4 million followers, and adds about 100,000 a week. He broke out when one of his videos was re-Vined by some other kid with 300,000 followers. Make good stuff, get it in front of influencers, and your brand Vines could break out as well. Then there’s Snapchat, the “this photo will self destruct” platform. How can that be of use to brands besides offering coupons that really expire? The jury is out. But with an audience of over 100 million and a valuation of $800 million, media-with-a-time-limit is compelling. Now there’s “Snapchat Stories” that can last 24 hours and be shared to the public at large. You might be able to capitalize on how much more focus gets put on content when there’s a time limit on its availability. The underlying truth to all of this is, these are all tools. Very cool, feature rich tools, but tools. You can give the exact same art kit to 5 different people and you’d get back 5 very different works, ranging from worthless garbage to masterpiece. Brands are being called upon to be still and moving image artists. That’s what your customers are used to seeing, from a variety of sources. Commit to communicating with them accordingly. @mikestiles Photo: stock.xchng

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  • Mobile Deals: the Consumer Wants You in Their Pocket

    - by Mike Stiles
    Mobile deals offer something we talk about a lot in social marketing, relevant content. If a consumer is already predisposed to liking your product and gets a timely deal for it that’s easy and convenient to use, not only do you score on the marketing side, it clearly generates some of that precious ROI that’s being demanded of social. First, a quick gut-check on the public’s adoption of mobile. Nielsen figures have 55.5% of US mobile owners using smartphones. If young people are indeed the future, you can count on the move to mobile exploding exponentially. Teens are the fastest growing segment of smartphone users, and 58% of them have one. But the largest demographic of smartphone users is 25-34 at 74%. That tells you a focus on mobile will yield great results now, and even better results straight ahead. So we can tell both from statistics and from all the faces around you that are buried in their smartphones this is where consumers are. But are they looking at you? Do you have a valid reason why they should? Everybody likes a good deal. BIA/Kelsey says US consumers will spend $3.6 billion this year for daily deals (the Groupons and LivingSocials of the world), up 87% from 2011. The report goes on to say over 26% of small businesses are either "very likely" or "extremely likely" to offer up a deal in the next 6 months. Retail Gazette reports 58% of consumers shop with coupons, a 40% increase in 4 years. When you consider that a deal can be the impetus for a real-world transaction, a first-time visit to a store, an online purchase, entry into a loyalty program, a social referral, a new fan or follower, etc., that 26% figure shows us there’s a lot of opportunity being left on the table by brands. The existing and emerging technologies behind mobile devices make the benefits of offering deals listed above possible. Take how mobile payment systems are being tied into deal delivery and loyalty programs. If it’s really easy to use a coupon or deal, it’ll get used. If it’s complicated, it’ll be passed over as “not worth it.” When you can pay with your mobile via technologies that connects store and user, you get the deal, you get the loyalty credit, you pay, and your receipt is uploaded, all in one easy swipe. Nothing to keep track of, nothing to lose or forget about. And the store “knows” you, so future offers will be based on your tastes. Consider the endgame. A customer who’s a fan of your belt buckle store’s Facebook Page is in one of your physical retail locations. They pull up your app, because they’ve gotten used to a loyalty deal being offered when they go to your store. Voila. A 10% discount active for the next 30 minutes. Maybe the app also surfaces social references to your brand made by friends so they can check out a buckle someone’s raving about. If they aren’t a fan of your Page or don’t have your app, perhaps they’ve opted into location-based deal services so you can still get them that 10% deal while they’re in the store. Or maybe they’ve walked in with a pre-purchased Groupon or Living Social voucher. They pay with one swipe, and you’ve learned about their buying preferences, credited their loyalty account and can encourage them to share a pic of their new buckle on social. Happy customer. Happy belt buckle company. All because the brand was willing to use the tech that’s available to meet consumers where they are, incentivize them, and show them how much they’re valued through rewards.

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  • NetBeans generates JpaController with errors

    - by Xorty
    Hi, I am using NetBeans 6.8 for building Spring MVC application. Techonologies : Spring MVC 2.5 Derby DB Hibernate for ORM GlassFish v3 server I use New JPA Controller Classes from Entity Classes for adding ORM file. It is supposed to generate class for managing queries with my POJO files. Problem is, that NetBeans generates following code, and won't compile : public int getBrandCount() { EntityManager em = getEntityManager(); try { CriteriaQuery cq = em.getCriteriaBuilder().createQuery(); Root<Brand> rt = cq.from(Brand.class); cq.select(em.getCriteriaBuilder().count(rt)); Query q = em.createQuery(cq); return ((Long) q.getSingleResult()).intValue(); } finally { em.close(); } } At the picture, there is NetBeans error : It looks like method getCriteriaBuilder of Entity Manager Interface is unimplemented. Or some other reason why I can't use it in code. I don't know what other info should I provide, so please ask if anything comes to your mind. Thanks

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  • Why updatepanel triggers another updatepanel?

    - by HasanGursoy
    I have two update panels at my ajax page. This is first time I'm using updatepanel and I don't know what is wrong. I think only btnFilter's Click event must trigger the second update panel's content but changing combo values (which also hides/unhides btnFilter button) makes second updatepanel change content (at least I see transferred data with firebug & second updatepanel blinks sometimes). Online here. <asp:UpdatePanel ID="upComparison" runat="server"> <ContentTemplate> Brand: <asp:DropDownList ID="ddlBrands" runat="server" AutoPostBack="true" OnSelectedIndexChanged="ddlBrands_SelectedIndexChanged" AppendDataBoundItems="true"> <asp:ListItem Value="" Text="Please select a brand..." /> </asp:DropDownList> <asp:Panel ID="pModels" runat="server" Visible="false"> Model: <asp:DropDownList ID="ddlModels" runat="server" AutoPostBack="true" OnSelectedIndexChanged="ddlModels_SelectedIndexChanged" /> </asp:Panel> <asp:Panel ID="pButton" runat="server" Visible="false"> <asp:UpdateProgress ID="upMain" runat="server" DisplayAfter="100"> <ProgressTemplate><img src="/Assets/Images/loader.gif" /> </ProgressTemplate> </asp:UpdateProgress> <asp:Button ID="btnFilter" runat="server" Text="Filter" OnClick="btnFilter_Click" /> </asp:Panel> </ContentTemplate> </asp:UpdatePanel> <asp:UpdatePanel ID="upList" runat="server"> <ContentTemplate> <asp:Repeater ID="rProducts" runat="server"> <ItemTemplate>some code here</ItemTemplate> </asp:Repeater> </ContentTemplate> <Triggers> <asp:AsyncPostBackTrigger ControlID="btnFilter" EventName="Click" /> </Triggers> </asp:UpdatePanel>

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