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• Change backgroundcolor for UIButton IPhone

  - by lightwave

  I have a problem. I use a Button as a BarButtonItem. It works fine so far, but my backgroundcolor works only if I click on my button. How can I make it so that my backgroundcolor will be set every time ? UIButton *redEmergencyButton = [[UIButton buttonWithType:UIButtonTypeRoundedRect] retain]; redEmergencyButton.frame = CGRectMake(100, 100, 100, 50); redEmergencyButton.backgroundColor = [UIColor colorWithRed:0.8 green:0.898039215686274509803 blue:1.0 alpha:1.0]; [redEmergencyButton setTitle:@"Emergency" forState:UIControlStateNormal]; [redEmergencyButton addTarget:self action:@selector(doEmergency) forControlEvents:UIControlEventTouchUpInside]; UIBarButtonItem *rButton = [[UIBarButtonItem alloc] initWithCustomView:redEmergencyButton];

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• Flex 1009 error Chart datatip

  - by JMcNally

  I am simply trying to hide a datatip on a chart if the hit data item (yfield item) is == 101 for two differnt series an areaseries and a line series. The following funciton works in IE but throws an error in firefox. I am new to flex and was wondering if there is a better way to approch this.. the code in // is causing the error. public function datatip_M_chart(e:HitData):String { //if (e.item.STUB == 101) {e.chartItem.itemRenderer.alpha = 0}// if (e.chartItem is AreaSeriesItem){ return'<b>'+COMBO.selectedLabel+'</b>'+ '<br/><i>Age: </i>' + e.item.STUB + '<br/><i>Percentage:</i> ' + e.item.M_PROP+'%'; }else{ return'<b>'+COMBO2.selectedLabel+'</b>'+ '<br/><i>Age: </i>' + e.item.STUB + '<br/><i>Percentage:</i> ' + e.item.M_PROP+'%'; }

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• live image edit , and crop

  - by 422

  I was just thinking, which is always dangerous. We use Valums Image uploader. Aside from that, I am looking for an inline image editor, but with a difference. User uploads an image ( lets say 800 x 600 ) Our system wants to see the image ( 170 x 32 ) now I know we can use php to resize images. But I was thinking, does anyone know of a system, where we can display the image, and user can scale, and crop image ( with say a predefined overlay ) By that they scale down to nearest acceptable size, and then click crop tool, which shows a div overlay with say 70% transparency that they can drag over the image, and then click crop. So image is cropped to exact size we need, then can save . I am sure I have seen some jquery stuff done like this, just cannot for life of me find it. Essentialy, we would like to offer a simple client side image processor, thats lightweight, and then the ability to save what they did . Sorry no code to show, as its more of a request. Regards

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• Fade in an HTML element with raw javascript over 500 miliseconds.

  - by Juan C. Rois

  Hello everybody, Once again I find myself stuck by something that I just don't understand. Any help would be appreciated. I'm working on a modal window, you click something and the background is masked and a modal window shows some content. I have a div with "display:none" and "opacity:0", and when the user triggers the modal, this div will overlay everything and have certain transparency to it. In my mind, what I need to do is: Set the opacity Perform a "for" loop that will check if the opacity is less than the desired value. Inside this loop, perform a "setInterval" to gradually increment the value of the opacity until it reaches the desired value. When the desired value has been reached, perform an "if" statement to "clearInterval". My code so far is as follows: var showMask = document.getElementById('mask'); function fireModal(){ showMask.style.opacity = 0; showMask.style.display = 'block'; var getCurrentOpacity = showMask.style.opacity; var increaseOpacity = 0.02; var finalOpacity = 0.7; var intervalIncrement = 20; var timeLapse = 500; function fadeIn(){ for(var i = getCurrentOpacity; i < finalOpacity; i++){ setInterval(function(){ showMask.style.opacity = i; }, intervalIncrement) } if(getCurrentOpacity == finalOpacity){ clearInterval(); } } fadeIn(); } As you all can guess, this is not working, all it does is set the opacity to "1" without gradually fade it in. Thanks in advance for your help.

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• RegularExpressionValidator always fails, but ValidationExpression works in testing

  - by Jerph

  I found the answer to this, but it's a bit of a gotcha so I wanted to share it here. I have a regular expression that validates passwords. They should be 7 to 60 characters with at least one numeric and one alpha character. Pretty standard. I used positive lookaheads (the (?= operator) to implement it: (?=^.{7,60}$)(?=.*[0-9].*)(?=.*[a-zA-Z].*) I checked this expression in my unit tests using Regex.IsMatch(), and it worked fine. However, when I use it in a RegularExpressionValidator, it always fails. Why?

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• Can I modify the way Windows draws the Aero UI?

  - by LonelyPixel

  Windows 7 with Aero Glass basically looks quite nice I think. But it has some major drawbacks regarding readability: I cannot easily tell whether a window is currently active or not. I've been tweaking the colours and transparency levels a lot recently but the only safe indicator is the close button: it's red when the window is active, it's colourless otherwise. Then there's the window title text. It is always painted black, on however dark a background. Again, regardless of whether the window is active or not. I've seen WindowBlinds and the tons of available themes you can use with it. Browsing through the most popular or highest rated in several categories I was really scared. I don't want to face Terminator every day, feel like in the Jungle or be fooled that I had an Apple computer which I do not. All I want to change is to make a greater colour difference between active and inactive windows and to invert the window title text colour for dark backgrounds. (Including that visibility hack of a spray brush background.) Is there some Windows API to alter the way Windows draws its windows or does it take the years of private research from Stardock to hook into that? I mean they say it's approved by Microsoft, so I assume there's some official documentation for that, I just couldn't find any.

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• Detect NativeDragDrop to Trash or RecycleBin

  - by colder

  I will let user remove item from List with a cool method. Drag an item in adobe air List control and then drop it to Trash(OSX) or Recycle Bin(Win). The trash accept move drag action only. So I think I must set dragMoveEnable=true. When I drag an item to Recycle Bin on Windows. It show accept effect(alpha mask) and Air remove that object from List's dataProvider. So I can find which one is disappear. But when I drag to Trash on MacOSX. It show effect too. But Air do nothing for List. Maybe this is a bug. How can I avoid it? Are there any way to detect where dropped by user?

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• UITextView refuses to change its color

  - by Friendlydeveloper

  Hello, in some cases things you'd expect to solve within a sec turn out to become a lifetime adventure. This is one of these cases :) All I wanted to do, is simply change the text color of one of my UITextViews. So far I tried: UIColor *myColor = [UIColor colorWithHue:38 saturation:98 brightness:100 alpha:1.0]; [myTextView setTextColor:myColor]; OR UIColor *myColor = [UIColor colorWithPatternImage:[UIImage imageNamed:@"colorImage.png"]]; [myTextView setTextColor:myColor]; Both seem to work fine for UILabels, but fail for UITextView elements. When I try [UIColor colorWithHue... I only get a reddish kinda color, no matter what values I choose (except values for black and white. They work). The colorWithPatternImage does not change textColor at all. Strange isn't it? I obviously must be missing something. Help is very much appreciated. Thanks in advance.

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• Getting a SIGABRT error in dismissModalViewController

  - by mcalleja

  Im receiving a SIGABRT error when I cancel a MFMailComposeViewController, exactly in the dismissViewController, don't work I have a UIViewController within a UINavigationController. My Code: - (void)sendMail { if ([MFMailComposeViewController canSendMail]) { controller = [[MFMailComposeViewController alloc] init]; [[controller navigationBar] setTintColor:[UIColor getHexColorWithRGB:@"e2de09" alpha:1.0f]]; controller.mailComposeDelegate = self; [controller setSubject:@"Subject"]; NSString *msg="xxxxx"; [controller setMessageBody:msg isHTML:YES]; [self presentModalViewController:controller animated:YES]; } else { NSString * errorString = [NSString stringWithFormat:@"mail account not set."]; UIAlertView * errorAlert = [[UIAlertView alloc] initWithTitle:@"Error:" message:errorString delegate:self cancelButtonTitle:@"OK" otherButtonTitles:nil]; [errorAlert show]; } } The presentModalViewController:animated: works correctly. - (void)mailComposeController:(MFMailComposeViewController*)controller didFinishWithResult:(MFMailComposeResult)result error:(NSError*)error { [self becomeFirstResponder]; [self dismissModalViewControllerAnimated:YES]; } But calling [self dissmissModalViewControllerAnimatedLYES] causes a SIGABRT error.

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• How to remove [^a-z\s] in C++

  - by Steven

  So far I have: int SimplifyText(char chars[], int length) { //To lower for(int i=0; i<length; i++) { chars[i] = tolower(chars[i]); } This function simplifies the text in the first argument which is an array containing the number of characters as given in the second argument The requirements are: tolower all remove all non-alpha characters replace multiple whitespace by one blank. Any leading whitespace at the beginning of the array should be removed completely. The resulting number of characters should be returned as the value of the function. And the annoying part: Another array cannot appear in the function Cannot use strings, only char arrays. Cannot using G++'s extension for setting an array size using a variable. Oh and can't use regex :) I'm stuck with this, any help would be great. :)

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• JavaScript library not working in IE, can't see error information.

  - by Wolfy87

  Hi there. I have been writing a JavaScript library for a few weeks now and it works brilliantly in Firefox, Chrome and Safari. I had not tested it in IE until recently. I do not own a Windows box so after testing it on my friends and realising it wasnt working I started going over my code for things that could be causing it to break. So far I have found nothing. I could not find any descriptions of the errors in the browser while I was there either. So I wondered if anyone could run my test script in an IE browser (6, 7 or 8) and let me know any information they can find as to why it crashed. Please ignore any information saying it works in IE6, I put that up there after testing it through http://ipinfo.info/netrenderer/ I just assumed it was working because I could set transparency and size via my script and see it run in this tool. Here is the link to my GitHub repository: https://github.com/Wolfy87/Spark If you download it and run spark.html it will attempt to run all of my functions from the library. So if anyone could be kind enough to run it in IE and either let me know what errors they are getting and possibly how to fix them then I will be extreamly grateful. Thank you in advance. EDIT: Here is it's website http://sparkjs.co.uk/

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• application Crash when assign multiple argu fun to dynamic button

  - by AJPatel

  for (int i=0;i<[tableDataSource count];i++) { NSDictionary *dict = [tableDataSource objectAtIndex:i]; rowText = [dict objectForKey:@"title"]; UIButton *btn = [UIButton buttonWithType: UIButtonTypeRoundedRect]; [btn setTitle:rowText forState:UIControlStateNormal]; [btn addTarget:self action:@selector(myActionbtnText:) forControlEvents:UIControlEventTouchUpInside]; btn.frame = CGRectMake(60, 40+2*(40*i), 200, 40); btn.alpha = 0.81; [self.view addSubview:btn]; } I got error at assign Action to dynamic button MY action is given Below -(void) myAction:(NSString *)btnText; { NSLog(@"%@ Button Clicked",btnText); }

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• jquery .animate - image gets cropped during animation

  - by stef

  Hello all, I am currently programming a carousel with javascript using the jquery library. Basically, there are three images shown, the central image being bigger than the two others. Upon going left or right, the central images is resized from 115px*115px to 50px*50px and tossed left or right, depending on the user input. The problem is that when the resize happens, the central image gets gradually cropped until it reaches the 50px*50px and then return to a more normal state: http://www.filedropper.com/imggetscropped Javascript is as follow: $("div#carousel .item:eq(2)").animate({'width':'50px', 'height':'50px', 'opacity':'0.5'}, {queue:false, duration:900}); $("div#carousel .item:eq(2) img").animate({'width':'50px', 'height':'50px', 'marginTop': '30px'}, {queue:false, duration:900}); $("div#carousel .item:eq(1)").animate({'width':'115px', 'height':'115px', 'opacity':'1'}, {queue:false, duration:900}); $("div#carousel .item:eq(1) img").animate({'width':'115px', 'height':'115px', 'marginTop': '0px'}, {queue:false, duration:900}); $("div#carousel .item:not(eq(2))").animate({'left':'+=56px'}, {queue:false, duration:900}); $("div#carousel .item:eq(2)").animate({'left':'+=122px'}, {queue:false, duration:900, complete: carousel.toggleInput}); Images used are png with transparency.

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• Layering Images & Click to Choose Using Javascript

  - by rneal

  So I'm making a gallery of fabrics and backgrounds for letters for a fraternity/sorority store in my college's town. If you don't know what I'm talking about, this is a fabric letter. You can see how it has a white outline (background) and a red inside (foreground). WELL, I want to make it so you can change both the foreground and background, simply by clicking it's similar image. This is what I have so far <script type="text/javascript">// <![CDATA[ function changeImage(filename) { document.mainimage.src = filename; }// ]]></script> with these for each fabrics: <a href="javascript:changeImage('/wp-content/themes/collegiateconnectionbg/images/fabrics/foregrounds/37.jpg')"> <img src="/wp-content/themes/collegiateconnectionbg/images/fabrics/foregrounds/37.jpg" alt="" width="100px" height="50px" /></a> I really like how this works, but it's only good for one layer. Is there anyway I can add a layer below it, but still make it show at the top of the page? I know I'll have to use photoshop and transparency for both options, thats no problem, but I wanted to make sure I can do this before I start creating 600+ images. I know I can play with z-index and css, but since I'm using wordpress the one example I read about here wasn't working or I didn't completely understand it, and messed up my entire page. Also here's my tester webpage to see the current code in work. (if you click the navy&white stars image, you can see a very rough makeshift "A") Thanks in advance!

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• object consisting of jQuery element

  - by Adam Kiss

  hello, current code I've built function to do something over collection of jQuery elements: var collection = $([]); //empty collection I add them with: collection = collection.add(e); and remove with: collection = collection.not(e); It's pretty straightforward solution, works nicely. problem Now, I would like to have an object consisting of various settings set to any jQuery element, i.e.: function addObject(e){ var o = { alpha: .6 //float base: {r: 255, g: 255, b: 255} //color object } e.data('settings', o); } But when I pass jQuery object/element to function (i.e. as e), calling e.data doesn't work, although it would be simplest and really nice solution. question If I have an "collection" of jQuery elements, what is the simplest way of storing some data for each element of set?

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• Android:simulating 1-bit display

  - by user1681805

  I'm new to Android,trying to build a simple game which use 1-bit black and white display.the screen dimension is 160 * 80,that is 12800 pixels.I created a byte array for the "VRAM",so each time it draws,it first checks the array. The thing is that I am not drawing a point or rectangle for each pixel,I'm using 2 bitmaps(ARGB_4444,I have to use alpha channel,because of shadow effect),1 for positive and 1 for negative.So I called 12800 times drawBitmap() in the surfaceView's Draw method.I know that's silly...But even for openGL,12800 quards won't be that fast right? Sorry..I cannot post imgs.the link of screenshot:http://i1014.photobucket.com/albums/af267/baininja/Screenshot_2013-10-22-01-05-36_zps91dbcdef.png should i totally give up this and draw points on a 160*80 bitmap then scale it to intented size?But that loses the visual effects.

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• Color difference between vista and Win7

  - by MSGrimpeur

  Have an indicator in the form of an image which is displayed in a graphics viewport. The indicator can be any colour the user selects so we created a single image with a pallette and change a specific color in the pallette to the one the user picks using the following code. /// <summary> /// Copies the image and sets transparency and fill colour of the copy. The image is intended to be a simple filled shape such as a square /// with the inside all in one colour. /// </summary> /// <remarks>Assumes the fill colour to be changed is Red, /// black is the boundary colour and off white (RGB 233,233,233) is the colour to be made transparent</remarks> /// <param name="image"></param> /// <param name="fillColour"></param> /// <returns></returns> protected Bitmap CopyWithStyle(Bitmap image, Color fillColour) { ColorPalette selectionIndicatorPalette = image.Palette; int fillColourIndex = selectionIndicatorPalette.IndexOf(Color.Red); selectionIndicatorPalette.Entries[fillColourIndex] = fillColour; image.Palette = selectionIndicatorPalette; Bitmap tempImage = image; tempImage.MakeTransparent(transparentColour); return tempImage; } To be honest I'm not sure if this is a bit cludgy and there is some smarter approach or not, so any thoughts there would help. However the main issue is that this appears to work fine on Win7 but in vista and XP the color does not change. Has any one seen this before. I've found one or two articles that suggest there are some differences in ARGB between them but nothing particularly concrete. Any help greatfully accepted.

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• log (1-var) operation in C

  - by heike

  I am trying to code this algorithm. I am stuck in the part of log((1.0-u)/u))/beta; As I understand, I can not get the result of this in C, as it will always return me with negative value log (returning imaginary value). Tried to print the result of log(1-5) for instance, it gives me with Nan. How can I get the result of double x = (alpha - log((1.0-u)/u))/beta then? Would appreciate for any pointers to solve this problem. Thank you

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• Using large transparent pictures as texture atlases

  - by azlisum

  i'm new to android programming and i'm trying to create a relatively big 2D game. I have to use lots of images and objects in my game so I decided to use OpenGL ES. I have several texture atlases, all of them saved as png's because of the transparency. I also know, but i'm not sure why, that I have to use images, which height and width is multiple of two. I test my game on an old HTC Hero running Android 2.3.3. When my picture atlases are 512x512 each, my game has a frame rate of between 50 to 60 fps. When I use 1024x1024 non transparent png, there is no problem - the FPS is again between 50 to 60 fps. But when i decide to use a 1024x1024 transperent PNG's my frame rate drops to 4,5 fps. Could this be a problem related to the age of the device i'm using for testing? These are the OpenGL functions I use each loop to draw batches: gl.glEnable(GL10.GL_TEXTURE_2D); gl.glEnable(GL10.GL_BLEND); gl.glBlendFunc(GL10.GL_SRC_ALPHA, GL10.GL_ONE_MINUS_SRC_ALPHA); //drawing happens here gl.glDisable(GL10.GL_BLEND); Thanks in advance :)

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• flex accessing children of a list component

  - by pfunc

  when I try to loop through the children of a List component that has buttons in it, I can't seem to access those children. I try for(var btnNum:Number = 0; btnNum < myList.numChildren; btnNum++) { trace(myList.getChildAt(btnNum); } but it is giving some other instance, not the button instances. and the weeklist <mx:List id="myList" dataProvider="{_data.mappoints.week.@number}" > <mx:itemRenderer > <mx:Component> <mx:Button buttonMode="true" toggle="true" alpha="1" width="116" height="35" label="WEEK {data}" > </mx:Button> </mx:Component> </mx:itemRenderer> </mx:List>

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• Refreshing the asp.net web page after validation

  - by user279521

  Hi, I have an asp.net web page (C# 2008) where the user would enter an EmployeeID, and when they tab out of the textbox, they get a messagebox prompting them to select one of two values from a dropdown listbox. The code for the message prompt in the codebehind is : Response.Write("<script>window.alert('Please select Alpha or Beta')</script>"); After the prompt is displayed, and the user clicks "ok" and returns to the page, the text on the page appears distorted (the text in labels are a size larger, the labels get wrapped to another line etc) I tried putting a Response.Redirect("UserProfileMaint.aspx"); after the messagebox in the codebehind, but now, the messagebox does not appear; I want to display the messagebox validation, and ensure the appearance of the text on the page is not distorted. How can I do this?

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• OpenGL multitexture tessellation

  - by user1715296

  I have to tessellate some surface in OpenGL with rectangular textures. Let it be a single triangle for simplicity. The textures touch each other by sides, and do not overlap. That is done by setting GL_TEXTURE_WRAP_S and GL_TEXTURE_WRAP_T to GL_CLAMP_TO_BORDER and adjusting texture coords properly. Everything goes fine while GL_TEXTURE_MIN_FILTER and GL_TEXTURE_MAG_FILTER is set to GL_NEAREST, but when I want to apply GL_LINEAR filering and/or anisotropic filtering following arifact apperas: textures border pixel's alpha gradually fall to transparent, so that line of background color is visible between neighbouring textures. How can I avoid this artifact without merging multiple textures to one while linear filtering is preserved?

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• How do I size a second div to be 100% height underneath a fixed image?

  - by mk

  I'm using semi-transparent PNGs (due to the designer's overlapping of elements) and trying to achieve a layout that represents the design while still working well on the web. Thus I have simple HTML: <div id="right"> <div id="welcome"></div> <div id="welcomeRepeatingBottom"></div> </div> And I'm trying to use CSS as follows: #right { height: 100%; position: absolute; right: 0px; top: 0px; width: 430px; } #welcome { background-image: url("welcome.png"); height: 614px; width: 430px; position: absolute; top: 0px; left: 0px; } #welcomeRepeatingBottom { background: url("welcomeBottom.png") repeat-y; height: 100%; left: 0px; position: absolute; top: 614px; width: 430px; } The problem is...the #welcomeRepeatingBottom div can't overlap the #welcome div because of the transparency. What I really want is the #welcomeRepeatingBottom div to be height: 100% - 614px, but of course you can't do that. Am I missing something here or do I need to manipulate these values with JavaScript/JQuery?

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• Java Spotlight Episode 108: Patrick Curran and Heather VanCura on JCP.Next @jcp_org

  - by Roger Brinkley

  Interview with Patrick Curran and Heather VanCura on JCP.Next. Right-click or Control-click to download this MP3 file. You can also subscribe to the Java Spotlight Podcast Feed to get the latest podcast automatically. If you use iTunes you can open iTunes and subscribe with this link:  Java Spotlight Podcast in iTunes. Show Notes News Welcome to the newly merged JCP EC! The November/December issue of Java Magazine is now out Red Hat announces intent to contribute to OpenJFX New OpenJDK JEPs: JEP 168: Network Discovery of Manageable Java Processes JEP 169: Value Objects Java EE 7 Survey Latest Java EE 7 Status GlassFish 4.0 Embedded (via @agoncal) Events Nov 13-17, Devoxx, Antwerp, Belgium Nov 20, JCP Public Meeting (see details below) Nov 20-22, DOAG 2012, Nuremberg, Germany Dec 3-5, jDays, Göteborg, Sweden Dec 4-6, JavaOne Latin America, Sao Paolo, Brazil Dec 14-15, IndicThreads, Pune, India Feature InterviewPatrick Curran is Chair of the Java Community Process organization. In this role he oversees the activities of the JCP's Program Management Office including evolving the process and the organization, managing its membership, guiding specification leads and experts through the process, chairing Executive Committee meetings, and managing the JCP.org web site.Patrick has worked in the software industry for more than 25 years, and at Sun and then Oracle for 20 years. He has a long-standing record in conformance testing, and before joining the JCP he led the Java Conformance Engineering team in Sun's Client Software Group. He was also chair of Sun's Conformance Council, which was responsible for defining Sun's policies and strategies around Java conformance and compatibility.Patrick has participated actively in several consortia and communities including the W3C (as a member of the Quality Assurance Working Group and co-chair of the Quality Assurance Interest Group), and OASIS (as co-chair of the Test Assertions Guidelines Technical Committee). Patrick's blog is here.Heather VanCura manages the JCP Program Office and is responsible for the day-to-day nurturing, support, and leadership of the community. She oversees the JCP.org web site, JSR management and posting, community building, events, marketing, communications, and growth of the membership through new members and renewals.  Heather has a front row seat for studying trends within the community and recommending changes. Several changes to the program in recent years have included enabling broader participation, increased transparency and agility in JSR development.  When Heather joined the PMO staff in a community building marketing manager role for the JCP program, she was responsible for establishing the JCP brand logo programs, the JCP.org site, and engaging the community in online surveys and usability studies. She also developed marketing reward programs,  campaigns, sponsorships, and events for the JCP program, including the community gathering at the annual JavaOne Conference.   Before arriving at the JCP community in 2000, Heather worked with various technology companies.  Heather enjoys speaking at conferences, such as Devoxx, Java Zone, and the JavaOne Conferences. She maintains the JCP Blog, Twitter feed (@jcp_org) and Facebook page.  Heather resides in the San Francisco Bay Area, California USA. JCP Executive Committee Public Meeting Details Date & Time Tuesday November 20, 2012, 3:00 - 4:00 pm PST Location Teleconference Dial-in +1 (866) 682-4770 Conference code: 627-9803 Security code: 52732 ("JCPEC" on your phone handset) For global access numbers see http://www.intercall.com/oracle/access_numbers.htm Or +1 (408) 774-4073 WebEx Browse for the meeting from https://jcp.webex.com No registration required (enter your name and email address) Password: JCPEC Agenda JSR 355 (the EC merge) implementation report JSR 358 (JCP.next.3) status report 2.8 status update and community audit program Discussion/Q&A Note The call will be recorded and the recording published on jcp.org, so those who are unable to join in real-time will still be able to participate. September 2012 EC meeting PMO report with JCP 2.8 statistics.JSR 358 Project page What’s Cool Sweden: Hot Java in the Winter GE Engergy using Invoke Daynamic for embedded development

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• A Letter for Your CEO About Social Marketing’s Future

  - by Mike Stiles

  We’ll leave it to you to decide if or how to sneak this in front of them. Dear Chief: This social marketing thing looks serious. It’s gone beyond having a Facebook page and putting our info and a few promotions on it. It’s seriously disrupting how we’ve always done marketing. And its implications reach well beyond marketing. My concern is that we stay positioned ahead of these changes and are prepared to embrace, adapt and capitalize on these new capabilities as opposed to spending valuable time and money trying to shoehorn social into “the way we’ve always done things.” I’m also concerned about what happens if our competition executes on this before we do. The days of being able to impose our ad messaging on the masses to great effect are numbered. The public now has the tech tools and ability to filter out things that are irrelevant to them. And frankly, spending ad dollars to reach unlikely prospects isn’t the most efficient path for us either. Today, our customers have to genuinely love what we do. That starts with a renewed, customer-centric focus on the quality and usability of our product. If their experience with it is bad, they now have very connected, loud voices that will testify against us. We can’t afford that. Next, their customer service experience, before and after the sale, has to be a pleasant surprise. That requires truly knowing our customers and listening to them. Lip service won’t cut it. We have to get and use as much data on the customer as possible, interact with them wherever they want to interact with us, and commit to impressing them. If we do, they’ll get out there and advertise for us. Since peer-to-peer recommendation is the most effective marketing, that’s money in the bank. Social marketing is about forming relationships, same as how individuals use social. We want them to know us, trust us, and get real value from knowing us. That requires honesty and transparency that before now might have been uncomfortable. I propose that if we clearly make everything we do about our customers’ wants and needs, we’ll have nothing to hide. It will solidify customer loyalty, retention, and thus, revenue. These things can’t happen without certain tools and structural changes in the organization. There are social cloud platforms that integrate social management into all of the necessary areas: CRM, customer service, sales, marketing automation, content marketing, ecommerce, etc. This is will give us a real-time, complete view of the customer so their every interaction with us is attentive, personalized, accurate, relevant, and satisfying. Without it, we’re just a collage of disjointed systems, each gathering data that informs only its own departmental silo. The customer is voluntarily giving us everything we need to know about them to win them over, but we have to start listening and putting the pieces together. There’s still time. Brands are coming to terms with this transition to the socially enabled enterprise, but so far they aren’t moving very fast. Like us, they’re dealing with long-entrenched technologies and processes. CMO’s and CIO’s have to form new partnerships. Content operations have to be initiated and properly staffed and funded. Various departments must be able to utilize interconnected big data. What will separate the winners from the losers? Well chief, that’s why I’m writing you. It’s in your hands. These initiatives won’t get the kind of priority and seriousness that inspire actual deadlines & action unless they come from your desk. You have to be the champion of customer centricity. You have to be our change agent. You have to be our innovator. Otherwise, it’s going to be business as usual, and that puts us in a very vulnerable place. Sincerely, Your Team @mikestilesPhoto: Gary Scott, stock.xchng

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