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  • The Next Wave of PeopleSoft Capabilities for the Staffing Industry Is Here

    - by Mark Rosenberg
    With the release of PeopleSoft Financials and Supply Chain Management 9.1 Feature Pack 2 in January this year, we introduced substantial new capabilities for our Staffing Industry customers. Through a co-development project with Infosys Limited, we have enriched Oracle's PeopleSoft Staffing Solution with new tools aimed at accelerating and improving the quality of job order fulfillment, increasing branch recruiter productivity, and driving profitable growth. Staffing industry firms succeed based on their ability to rapidly, cost-effectively, and continually fill their pipelines with new clients and job orders, recruit the best talent, and match orders with talent. Pressure to execute in each of these functional areas is even more acute on staffing firms as contingent labor becomes a more substantial and permanent part of the workforce mix. In an industry that creates value through speedy execution, there is little room for manual, inefficient processes and brittle, custom integrations, which throttle profitability and growth. The latest wave of investment in the PeopleSoft Staffing Solution focuses on generating efficiency and flexibility for our customers. Simplicity To operate profitably and continue growing, a Staffing enterprise needs its client management, recruiting, order fulfillment, and other processes to function in harmony. Most importantly, they need to be simple for recruiters, branch managers, and applicants to access and understand. The latest PeopleSoft Staffing Solution set of enhancements includes numerous automated defaulting mechanisms and information-rich dashboard pagelets that even a new employee can learn quickly. Pending Applicant, Agenda management, Search, and other pagelets are just a few of the newest, easy-to-use tools that not only aggregate and summarize information, but also provide instant access to applicants, tasks, and key reports for branch staff. Productivity The leading firms in the Staffing industry are those that can more efficiently orchestrate large numbers of candidates, clients, and orders than their competitors can. PeopleSoft Financials and Supply Chain Management 9.1 Feature Pack 2 delivers productivity boosters that Staffing firms can leverage to streamline tasks and processes for competitive advantage. For example, we enhanced the Recruiting Funnel, which manages the candidate on-boarding process, with a highly interactive user interface. It integrates disparate Staffing business processes and exploits new PeopleTools technologies to offer a superior on-boarding user experience. Automated creation of agenda items and assignment tasks for each candidate minimizes setup and organizes assignment steps for the on-boarding process. Mass updates of tasks and instant access to the candidate overview page (which we also expanded), candidate event status, event counts, and other key data enable recruiters to better serve clients and candidates. Lower TCO Constructing and maintaining an efficient yet flexible labor supply chain can be complicated, let alone expensive. Traditionally, Staffing firms have been challenged in controlling their technology cost of ownership because connecting candidate and client-facing tools involved building and integrating custom applications and technologies and managing staff turnover, placing heavy demands on IT and support staff. With PeopleSoft Financials and Supply Chain Management 9.1 Feature Pack 2, there are two major enhancements that aggressively tackle these challenges. First, we added another integration framework to enable cost-effective linking of the Staffing firm’s PeopleSoft applications and its job board distributors. (The first PeopleSoft 9.1 Feature Pack released in March 2011 delivered an integration framework to connect to resume parsing providers.) Second, we introduced the teaming concept to enable work to be partitioned to groups, as well as individuals. These two capabilities, combined with a host of others, position Staffing firms to configure and grow their businesses without growing their IT and overhead expenditures. For our Staffing Industry customers, PeopleSoft Financials and Supply Chain Management 9.1 Feature Pack 2 is loaded with high-value tools aimed at enabling and sustaining a flexible labor supply chain. For more information, contact [email protected] or [email protected].

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  • Windows Azure Use Case: Web Applications

    - by BuckWoody
    This is one in a series of posts on when and where to use a distributed architecture design in your organization's computing needs. You can find the main post here: http://blogs.msdn.com/b/buckwoody/archive/2011/01/18/windows-azure-and-sql-azure-use-cases.aspx  Description: Many applications have a requirement to be located outside of the organization’s internal infrastructure control. For instance, the company website for a brick-and-mortar retail company may want to post not only static but interactive content to be available to their external customers, and not want the customers to have access inside the organization’s firewall. There are also cases of pure web applications used for a great many of the internal functions of the business. This allows for remote workers, shared customer/employee workloads and data and other advantages. Some firms choose to host these web servers internally, others choose to contract out the infrastructure to an “ASP” (Application Service Provider) or an Infrastructure as a Service (IaaS) company. In any case, the design of these applications often resembles the following: In this design, a server (or perhaps more than one) hosts the presentation function (http or https) access to the application, and this same system may hold the computational aspects of the program. Authorization and Access is controlled programmatically, or is more open if this is a customer-facing application. Storage is either placed on the same or other servers, hosted within an RDBMS or NoSQL database, or a combination of the options, all coded into the application. High-Availability within this scenario is often the responsibility of the architects of the application, and by purchasing more hosting resources which must be built, licensed and configured, and manually added as demand requires, although some IaaS providers have a partially automatic method to add nodes for scale-out, if the architecture of the application supports it. Disaster Recovery is the responsibility of the system architect as well. Implementation: In a Windows Azure Platform as a Service (PaaS) environment, many of these architectural considerations are designed into the system. The Azure “Fabric” (not to be confused with the Azure implementation of Application Fabric - more on that in a moment) is designed to provide scalability. Compute resources can be added and removed programmatically based on any number of factors. Balancers at the request-level of the Fabric automatically route http and https requests. The fabric also provides High-Availability for storage and other components. Disaster recovery is a shared responsibility between the facilities (which have the ability to restore in case of catastrophic failure) and your code, which should build in recovery. In a Windows Azure-based web application, you have the ability to separate out the various functions and components. Presentation can be coded for multiple platforms like smart phones, tablets and PC’s, while the computation can be a single entity shared between them. This makes the applications more resilient and more object-oriented, and lends itself to a SOA or Distributed Computing architecture. It is true that you could code up a similar set of functionality in a traditional web-farm, but the difference here is that the components are built into the very design of the architecture. The API’s and DLL’s you call in a Windows Azure code base contains components as first-class citizens. For instance, if you need storage, it is simply called within the application as an object.  Computation has multiple options and the ability to scale linearly. You also gain another component that you would either have to write or bolt-in to a typical web-farm: the Application Fabric. This Windows Azure component provides communication between applications or even to on-premise systems. It provides authorization in either person-based or claims-based perspectives. SQL Azure provides relational storage as another option, and can also be used or accessed from on-premise systems. It should be noted that you can use all or some of these components individually. Resources: Design Strategies for Scalable Active Server Applications - http://msdn.microsoft.com/en-us/library/ms972349.aspx  Physical Tiers and Deployment  - http://msdn.microsoft.com/en-us/library/ee658120.aspx

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  • Oracle Database 12 c Training and Certification: What’s in it for Me?

    - by KJones
    Oracle Database 12c has officially launched! Through Oracle University, our expert instructors can introduce you to the features and functions of this new Oracle Database 12c product. Through training courses and certification exam prep seminars, you can build up your database knowledge and apply this knowledge to advance your career. Already an Oracle Database Expert? Why Oracle Database 12c Training is still a Good Idea Oracle is the industry leader for database technology and takes the release of new products very seriously. We continue to listen to customer needs and add features and functionality to address those needs. Oracle Database 12c is no exception. The following areas have been greatly enhanced and should be considered for your additional training or certification: • Database for Cloud Computing • Compression and Information Lifecycle Management (ILM) • Improved Performance & Scalability • Extreme Availability • Security Defense in Depth • Manageability Oracle Certified Database Administrators Reap Career Rewards Becoming an expert user of database technology through Oracle University's certification program widens your skill set to demonstrate your expertise implementing the most advanced database technology available. By doing so, you'll make yourself a more marketable employee and candidate in the job market.  Reasons to Become an Oracle Certified Database Administrator of Oracle Database 12c: • The new Oracle Database 12c certifications emphasize more advanced skills that align with industry standards, resulting in an even more valuable credential for customers and partners. • The Oracle Certified Associate (OCA) for Oracle Database 12c centers upon certification objectives that measure IT professionals' day-to-day skills, along with your ability to manage challenges. • Building upon all of the competencies incorporated into Oracle's Database 12c OCA certification, the Oracle Certified Professional (OCP) for Oracle Database 12c certification includes advanced knowledge and skills required of top-performing database administrators. • The Oracle Certified Master (OCM) for Oracle Database 12c - a very challenging and elite top-level certification - certifies the most highly skilled and experienced database experts. • Oracle offers 12c upgrade paths for existing Oracle Certified Professionals (OCP) and Oracle Certified Masters (OCM). Database 12c Training and Certification: Built with Your Input When creating Oracle Database 12c training courses and certifications, we wanted to know which tasks are most important in a DBA's day-to-day work. Instead of assuming what those tasks might be, we decided to develop a job task analysis survey for DBAs. The response rate from DBAs from around the world was overwhelming! The survey focused on the following key database areas: • DBA Core Essentials • Database Storage • High Availability • Scalability • Networking • Security • Very Large Database Administration • Distributed Databases After conducting this survey, we took this specific feedback and used it to help mold the new Oracle Database 12c training and certification curriculum. The benefit to you? You now have access to Oracle Database 12c courses and certification exams that were created with your specific on-the-job tasks in mind. Explore Oracle Database 12c Training & Certification Today Investing in Oracle Database 12c training courses and certifications will help you develop a great deal of knowledge, experience and expertise. Explore our portfolio of offerings to determine which skills you need as a DBA to get up-to-speed on Oracle Database 12c technology. Questions or comments about the new Oracle Database 12c offerings? Let us know in the comments below. - Diana Gray, Principle Curriculum Product Manager and Raza Siddiqui, Senior Principle Curriculum Product Manager

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  • Major Analyst Report Chooses Oracle As An ECM Leader

    - by brian.dirking(at)oracle.com
    Oracle announced that Gartner, Inc. has named Oracle as a Leader in its latest "Magic Quadrant for Enterprise Content Management" in a press release issued this morning. Gartner's Magic Quadrant reports position vendors within a particular quadrant based on their completeness of vision and ability to execute. According to Gartner, "Leaders have the highest combined scores for Ability to Execute and Completeness of Vision. They are doing well and are prepared for the future with a clearly articulated vision. In the context of ECM, they have strong channel partners, presence in multiple regions, consistent financial performance, broad platform support and good customer support. In addition, they dominate in one or more technology or vertical market. Leaders deliver a suite that addresses market demand for direct delivery of the majority of core components, though these are not necessarily owned by them, tightly integrated, unique or best-of-breed in each area. We place more emphasis this year on demonstrated enterprise deployments; integration with other business applications and content repositories; incorporation of Web 2.0 and XML capabilities; and vertical-process and horizontal-solution focus. Leaders should drive market transformation." "To extend content governance and best practices across the enterprise, organizations need an enterprise content management solution that delivers a broad set of functionality and is tightly integrated with business processes," said Andy MacMillan, vice president, Product Management, Oracle. "We believe that Oracle's position as a Leader in this report is recognition of the industry-leading performance, integration and scalability delivered in Oracle Enterprise Content Management Suite 11g." With Oracle Enterprise Content Management Suite 11g, Oracle offers a comprehensive, integrated and high-performance content management solution that helps organizations increase efficiency, reduce costs and improve content security. In the report, Oracle is grouped among the top three vendors for execution, and is the furthest to the right, placing Oracle as the most visionary vendor. This vision stems from Oracle's integration of content management right into key business processes, delivering content in context as people need it. Using a PeopleSoft Accounts Payable user as an example, as an employee processes an invoice, Oracle ECM Suite brings that invoice up on the screen so the processor can verify the content right in the process, improving speed and accuracy. Oracle integrates content into business processes such as Human Resources, Travel and Expense, and others, in the major enterprise applications such as PeopleSoft, JD Edwards, Siebel, and E-Business Suite. As part of Oracle's Enterprise Application Documents strategy, you can see an example of these integrations in this webinar: Managing Customer Documents and Marketing Assets in Siebel. You can also get a white paper of the ROI Embry Riddle achieved using Oracle Content Management integrated with enterprise applications. Embry Riddle moved from a point solution for content management on accounts payable to an infrastructure investment - they are now using Oracle Content Management for accounts payable with Oracle E-Business Suite, and for student on-boarding with PeopleSoft e-Campus. They continue to expand their use of Oracle Content Management to address further use cases from a core infrastructure. Oracle also shows its vision in the ability to deliver content optimized for online channels. Marketers can use Oracle ECM Suite to deliver digital assets and offers as part of an integrated campaign that understands website visitors and ensures that they are given the most pertinent information and offers. Oracle also provides full lifecycle management through its built-in records management. Companies are able to manage the lifecycle of content (both records and non-records) through built-in retention management. And with the integration of Oracle ECM Suite and Sun Storage Archive Manager, content can be routed to the appropriate storage media based upon content type, usage data or other business rules. This ensures that the most accessed content is instantly available, and archived content is stored on a more appropriate medium like tape. You can learn more in this webinar - Oracle Content Management and Sun Tiered Storage. If you are interested in reading more about why Oracle was chosen as a Leader, view the Gartner Magic Quadrant for Enterprise Content Management.

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  • Welcome to the SOA &amp; E2.0 Partner Community Forum

    - by Jürgen Kress
    With more than 200 registrations the SOA & E2.0 Partner Community Forum is a huge success!   Conference program Is available online: http://tinyurl.com/soaforumagenda Agenda Tuesday March 15th 2011 12:15 Welcome & Introduction – Hans Blaas & Jürgen Kress, Oracle 12:30 Oracle Middleware Strategy and Information on Application Grid and Exalogic - Andrew Sutherland, Oracle 13:15 Managing Online Customer, Partner and Employee Engagement Oracle E2.0 Solutions - Andrew Gilboy, Oracle 14:00 Coffee Break 14:30 Partner SOA/ BPM Reference Case – Leon Smiers, Capgemini 15:15 Partner WebCenter/ UCM Reference Case – Vikram Setia, Infomentum 16.00 Break 16.30 SOA and BPM 11gR1 PS3 Update – David Shaffer 17:00 Why specialization is important for Partners – Nick Kritikos, Hans Blaas & Jürgen Kress 17:45 Social Event   Wednesday March 16th 2011 09.00 Welcome & Introduction Day II 09.15 Breakout sessions Round 1 SOA Suite 11g PS3 & OSB Importance of ADF & Jdeveloper SOA Security IDM WebCenter PS3, Whats New E2.0 Sales Plays 10.30 Break 10.45 Breakout sessions Round 2 WebCenter PS3, Whats New Applications Management Enterprise Manager and Amberpoint ADF/WebCenter 11g integration with BPM Suite 11g Importance of ADF & Jdeveloper JCAPS & OC4J migration opportunities for service business 12.00 Lunch 13.00 Breakout sessions Round 3 BPM 11g, Whats New Universal Content Management! 11g SOA Security IDM E2.0 Surrounding Products: ATG, Documaker, Primavera Middleware Industry Value Propositions & Sales Plays 14.30 Break 14.45 Fusion Applications, Rajan Krishnan, Oracle 15.30 SOA & E2.0 Summary & Closing, Hans Blaas & Jürgen Kress, Oracle 15.45 Finish & Departure 16:00 Bus departure   Capgemini Nederland BV Papendorpseweg 100 3500 GN Utrecht The Netherlands Tel: +31 30 689 00 00 For a detailed routedescription by car or public transport please visit: http://www.nl.capgemini.com/pdf/Papendorp_UK.pdf Hotel In case you have not booked your hotel yet, please make your own hotel reservation. You can book your hotel room at the 'Hotel Vianen' at a special rate, by using the Oracle booking code: DDG VIA-GF41422. One night package € 110,- for a single room, including breakfast. Kindly secure your hotel room as soon as possible. The number of rooms is limited! Hotel Vianen Prins Bernhardstraat 75 4132 XE Vianen [email protected] The Netherlands [email protected] Arrival on 14th of March and staying at Hotel Vianen. On 15th of March we have arranged a transfer from Hotel Vianen to the Capgemini Offices. The bus is parked in front of the hotel and will leave at 10.15AM (UTC/GMT+1). Logistics Pass with barcode At your arrival you will receive a pass with a barcode. This pass will give you access to the conference building and the different floors within the building. Please make sure to hand in your pass at the registration desk at the end of the day. Arrival by plane Transfer from Schiphol Airport to Capgemini on 15th of March will be arranged by Oracle. A hostess will be welcoming you at the Meeting Point at Schiphol Airport (this is a red and white large cubicle situated next to Delifrance) The buses will depart from Schiphol Airport at 09.00AM, 09.45AM and 10.30AM (UTC/GMT+1).     For future SOA Partner Community Forums  become a member for registration please visit www.oracle.com/goto/emea/soa (OPN account required) Blog Twitter LinkedIn Mix Forum Wiki Website Technorati Tags: SOA Partner Community Forum,Community,SOA Partner Community,Utrecht 03.2011,OPN,Oracle,Jürgen Kress

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  • Why Cornell University Chose Oracle Data Masking

    - by Troy Kitch
    One of the eight Ivy League schools, Cornell University found itself in the unfortunate position of having to inform over 45,000 University community members that their personal information had been breached when a laptop was stolen. To ensure this wouldn’t happen again, Cornell took steps to ensure that data used for non-production purposes is de-identified with Oracle Data Masking. A recent podcast highlights why organizations like Cornell are choosing Oracle Data Masking to irreversibly de-identify production data for use in non-production environments. Organizations often copy production data, that contains sensitive information, into non-production environments so they can test applications and systems using “real world” information. Data in non-production has increasingly become a target of cyber criminals and can be lost or stolen due to weak security controls and unmonitored access. Similar to production environments, data breaches in non-production environments can cost millions of dollars to remediate and cause irreparable harm to reputation and brand. Cornell’s applications and databases help carry out the administrative and academic mission of the university. They are running Oracle PeopleSoft Campus Solutions that include highly sensitive faculty, student, alumni, and prospective student data. This data is supported and accessed by a diverse set of developers and functional staff distributed across the university. Several years ago, Cornell experienced a data breach when an employee’s laptop was stolen.  Centrally stored backup information indicated there was sensitive data on the laptop. With no way of knowing what the criminal intended, the university had to spend significant resources reviewing data, setting up service centers to handle constituent concerns, and provide free credit checks and identity theft protection services—all of which cost money and took time away from other projects. To avoid this issue in the future Cornell came up with several options; one of which was to sanitize the testing and training environments. “The project management team was brought in and they developed a project plan and implementation schedule; part of which was to evaluate competing products in the market-space and figure out which one would work best for us.  In the end we chose Oracle’s solution based on its architecture and its functionality.” – Tony Damiani, Database Administration and Business Intelligence, Cornell University The key goals of the project were to mask the elements that were identifiable as sensitive in a consistent and efficient manner, but still support all the previous activities in the non-production environments. Tony concludes,  “What we saw was a very minimal impact on performance. The masking process added an additional three hours to our refresh window, but it was well worth that time to secure the environment and remove the sensitive data. I think some other key points you can keep in mind here is that there was zero impact on the production environment. Oracle Data Masking works in non-production environments only. Additionally, the risk of exposure has been significantly reduced and the impact to business was minimal.” With Oracle Data Masking organizations like Cornell can: Make application data securely available in non-production environments Prevent application developers and testers from seeing production data Use an extensible template library and policies for data masking automation Gain the benefits of referential integrity so that applications continue to work Listen to the podcast to hear the complete interview.  Learn more about Oracle Data Masking by registering to watch this SANS Institute Webcast and view this short demo.

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  • New Release of Oracle EPM (Enterprise Performance Management)

    - by Theresa Hickman
    I'm a huge fan of Hyperion products and consider Hyperion to be one of the best acquisitions Oracle has made in terms of applications. So I am really excited to talk about their latest release, Release 11.1.2 of the Oracle EPM System. This is EPM's largest release in 2 years, and it's jam-packed with new modules and features. In terms of brand new products, there are three: 1. Public Sector Planning and Budgeting meets the needs of public sector agencies, higher education, governments, etc. that have complex budget requirements. It supports position or employee-based budgeting and integrates with MS Office and your ERP ledgers to perform commitment control. 2. Hyperion Financial Close Management is a complete financial close solution that orchestrates the entire close process from subledgers and general ledger to financial reporting and disclosure submissions. And of course, it is integrated with GL systems and consolidation systems. I saw a demo of this and it looked pretty slick. They have this unified close calendar that looks like a regular calendar that gives each person participating in the close process a task list. It comes with a Gantt chart that shows the relationships and dependencies among closing tasks. There are dashboards to allow you to track the close progress and completion of tasks as well as perform trend analysis and see how much time is being spent on different activities in the close process. This gives you visibility that you never had before to understand where the bottlenecks are and where improvements could be made. I think what I liked best about this product was that it provides a central place for all participants to communicate their progress. When I worked as an Accountant, we used ad hoc tools, such as spreadsheets, Word documents, emails, and phone calls during the close process. I like the idea of having a central system to track the overall progress as well as automate the entire financial close process. Who knows, maybe Accountants won't have to revolve their lives around the month end close anymore with a tool like this. Those periodic fire drills can become predictable, well managed processes. 3. Disclosure Management is an out-of-the-box, pre-packaged XBRL solution to meet statutory reporting requirements. This product is really going to help companies improve the timeliness of producing financial reports. Reports can be authored using MS Word and Excel and then XBRL instance documents can be produced with its embedded XBRL tags. It even supports footnotes and disclosures of non-financial information. With a product like this, companies no longer have to outsource their XBRL filing; they can bring it back in house to save costs and time. In terms of other enhancements, they have ERP Integrator that provides integration and drill downs from Hyperion products to source systems, such as Oracle E-Business Suite, PeopleSoft, and SAP. No other vendor offers this level of integration. There's also a new product that links Oracle Essbase directly to Hyperion Financial Management for internal financial reporting, and new integrations between Hyperion Financial Management and Oracle's GRC products. They also improved the usability of Oracle Hyperion Planning. They made it much easier for end users to use the system via the web or via MS Excel when submitting plans and budgets. It is also integrated with intelligent approval workflows that are data-driven, user-configurable, and scenario-specific to efficiently streamline the budgeting process. Here's the press release from April 7, 2010. Here's the pre-recorded web cast where you can see the demos. Just register and watch the hour long presentation. And finally, here's the newsletter

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  • What’s the Difference Between Succession Management and Talent Reviews?

    - by HCM-Oracle
    By Marcie Van Houten Is there a difference or are they pieces of one holistic strategic talent process? And can you have one without the other?  First, let me give a quick definition of each.  Succession planning (or management) is about creating succession slates or talent pools in support of a critical job or position or sets thereof. And then using those plans to help mitigate risk and plan talent needs for the organization.  Talent reviews (known by other names often) are sets of meetings where managers and executives come together to review, discuss and often heatedly debate the merits and potential of their employees, and then place and sometimes calibrate that talent on a performance to potential matrix.  These are some of the most strategic conversations happening in conference rooms across the globe. I speak with a lot of organizations about their practices in this area and the answers to these questions are as varied and nuanced as there are organizations thinking about them.  Some are passionate about their talent review processes and have a very evolved and thoughtful approach.  They really know their people, where their talent is, and the opportunities they plan to offer them.  And to them that is their succession process.  They may never create a slate of named candidates for a job or assign employees to formal talent pools.   On the flip side there are other organizations that create slates and slates and often multiple talent pools to support their strategic positions.  Through these, they are able to mitigate the risk associated with having a key player leave their organization.  And for them, that is their succession process.  Some will start from the lower levels of their organization and roll up their succession plans, while other organizations only cover their top 200 executives and key positions with plans.  And then there are organizations that leverage some of all of these.  Ultimately, the goals are to increase employee engagement, reduce talent-related risk, ensure the right talent is aligned to the strategic initiatives and to drive business value.  The approaches are as unique as the organizations they represent and the business opportunities they are looking to seize upon.   And that's ok.  It's great in fact. Because one thing that is common is the recognition that the need to know your people and align your top talent to the future needs of the organization is mission critical. Sure, there are a set of commonly recognized best practices and guiding principles for all of this.  There is no one right or perfect answer.  And that is what makes this all so much darn fun.  With Talent Review and Succession Management from Oracle HCM Cloud, we’ve blended the ability to support your strategic talent review conversations with both succession plans and talent pools allowing for one very seamless and interactive process. So whether you create a lot of succession plans, only focus on talent pools, have a robust talent review process, or all of the above, Oracle has you covered. I’m looking forward to spending time with our customers at the upcoming OHUG Global Conference 2014 happening June 9-13 in Las Vegas.  It’s an opportunity for me to talk to customers about their business and how they are doing strategic talent processes like talent reviews and succession.  I hope to see you there. Marcie Van Houten brings over 20 years of management consulting, information systems and human capital management experience to her role as director of product strategy at Oracle. Ms. Van Houten has spent the past several years at Oracle working closely with customers to help drive the direction of the company's talent and succession management applications. Additionally, she spent nine years at PeopleSoft as Director of Information Systems leading human capital management implementation projects. Marcie Van Houten lives in Walnut Creek, California, and holds a MBA from Southern Methodist University in Dallas, Texas.  You can follow her on Twitter: @MarcieVH

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  • How to Set Up Your Enterprise Social Organization

    - by Mike Stiles
    The rush for business organizations to establish, grow, and adopt social was driven out of necessity and inevitability. The result, however, was a sudden, booming social presence creating touch points with customers, partners and influencers, but without any corporate social organization or structure in place to effectively manage it. Even today, many business leaders remain uncertain as to how to corral this social media thing so that it makes sense for their enterprise. Imagine their panic when they hear one of the most beneficial approaches to corporate use of social involves giving up at least some hierarchical control and empowering employees to publicly engage customers. And beyond that, they should also be empowered, regardless of their corporate status, to engage and collaborate internally, spurring “off the grid” innovation. An HBR blog points out that traditionally, enterprise organizations function from the top down, and employees work end-to-end, structured around business processes. But the social enterprise opens up structures that up to now have not exactly been embraced by turf-protecting executives and managers. The blog asks, “What if leaders could create a future where customers, associates and suppliers are no longer seen as objects in the system but as valued sources of innovation, ideas and energy?” What if indeed? The social enterprise activates internal resources without the usual obsession with position. It is the dawn of mass collaboration. That does not, however, mean this mass collaboration has to lead to uncontrolled chaos. In an extended interview with Oracle, Altimeter Group analyst Jeremiah Owyang and Oracle SVP Reggie Bradford paint a complete picture of today’s social enterprise, including internal organizational structures Altimeter Group has seen emerge. One sign of a mature social enterprise is the establishing of a social Center of Excellence (CoE), which serves as a hub for high-level social strategy, training and education, research, measurement and accountability, and vendor selection. This CoE is led by a corporate Social Strategist, most likely from a Marketing or Corporate Communications background. Reporting to them are the Community Managers, the front lines of customer interaction and engagement; business unit liaisons that coordinate the enterprise; and social media campaign/product managers, social analysts, and developers. With content rising as the defining factor for social success, Altimeter also sees a Content Strategist position emerging. Across the enterprise, Altimeter has seen 5 organizational patterns. Watching the video will give you the pros and cons of each. Decentralized - Anyone can do anything at any time on any social channel. Centralized – One central groups controls all social communication for the company. Hub and Spoke – A centralized group, but business units can operate their own social under the hub’s guidance and execution. Most enterprises are using this model. Dandelion – Each business unit develops their own social strategy & staff, has its own ability to deploy, and its own ability to engage under the central policies of the CoE. Honeycomb – Every employee can do social, but as opposed to the decentralized model, it’s coordinated and monitored on one platform. The average enterprise has a whopping 178 social accounts, nearly ¼ of which are usually semi-idle and need to be scrapped. The last thing any C-suite needs is to cope with fragmented technologies, solutions and platforms. It’s neither scalable nor strategic. The prepared, effective social enterprise has a technology partner that can quickly and holistically integrate emerging platforms and technologies, such that whatever internal social command structure you’ve set up can continue efficiently executing strategy without skipping a beat. @mikestiles

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  • Q&A: Oracle's Paul Needham on How to Defend Against Insider Attacks

    - by Troy Kitch
    Source: Database Insider Newsletter: The threat from insider attacks continues to grow. In fact, just since January 1, 2014, insider breaches have been reported by a major consumer bank, a major healthcare organization, and a range of state and local agencies, according to the Privacy Rights Clearinghouse.  We asked Paul Needham, Oracle senior director, product management, to shed light on the nature of these pernicious risks—and how organizations can best defend themselves against the threat from insider risks. Q. First, can you please define the term "insider" in this context? A. According to the CERT Insider Threat Center, a malicious insider is a current or former employee, contractor, or business partner who "has or had authorized access to an organization's network, system, or data and intentionally exceeded or misused that access in a manner that negatively affected the confidentiality, integrity, or availability of the organization's information or information systems."  Q. What has changed with regard to insider risks? A. We are actually seeing the risk of privileged insiders growing. In the latest Independent Oracle Users Group Data Security Survey, the number of organizations that had not taken steps to prevent privileged user access to sensitive information had grown from 37 percent to 42 percent. Additionally, 63 percent of respondents say that insider attacks represent a medium-to-high risk—higher than any other category except human error (by an insider, I might add). Q. What are the dangers of this type of risk? A. Insiders tend to have special insight and access into the kinds of data that are especially sensitive. Breaches can result in long-term legal issues and financial penalties. They can also damage an organization's brand in a way that directly impacts its bottom line. Finally, there is the potential loss of intellectual property, which can have serious long-term consequences because of the loss of market advantage.  Q. How can organizations protect themselves against abuse of privileged access? A. Every organization has privileged users and that will always be the case. The questions are how much access should those users have to application data stored in the database, and how can that default access be controlled? Oracle Database Vault (See image) was designed specifically for this purpose and helps protect application data against unauthorized access.  Oracle Database Vault can be used to block default privileged user access from inside the database, as well as increase security controls on the application itself. Attacks can and do come from inside the organization, and they are just as likely to come from outside as attempts to exploit a privileged account.  Using Oracle Database Vault protection, boundaries can be placed around database schemas, objects, and roles, preventing privileged account access from being exploited by hackers and insiders.  A new Oracle Database Vault capability called privilege analysis identifies privileges and roles used at runtime, which can then be audited or revoked by the security administrators to reduce the attack surface and increase the security of applications overall.  For a more comprehensive look at controlling data access and restricting privileged data in Oracle Database, download Needham's new e-book, Securing Oracle Database 12c: A Technical Primer. 

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  • Gamify your Web

    - by Isabel F. Peñuelas
    Yesterday Valencia welcomed the Gamification World Congress that I follow virtually through #GWC2012. BBVA, Iberia, Ligeresa, Axe, Wayra, ESADE, GlaxoSmithKline, Macmillan, Gamisfaction, Nomaders, Blaffin were among the companies presenting success stories on gaming. It has been proved that people remember things easily when an emotion is created. The marketing expectations around Gamification techniques have a lot to do with Neuromarketing theories. There are a lot of expectations on internal enterprise Gamification. In the public Web some sectors are taking the lead on following the trend. The Gartner Analyst Brian Burke opened another Gamification recent event in Madrid remembering that “Gamification is mostly about Engagement”, and this can be applied both to customers or employees. Gamification and Banking The experience of the Spanish Financial Group BBVA that just launched BBVA Game was also presented a week ago at the BBVA Innovation Centre during the event “Gamification & Banking: a fad or a serious business?” . One of the objectives of the BBVA Game was to double the name of registered users. “People like the efficiency of the online channel want to keep a one-to-one contact with the brand”-explained Bernardo Crespo. Another interested data coming out the BBVA presentation was that “only 20% of Spanish users –out of the total holders of Bank Accounts in the country- is familiar with the use of a Web Site to consult their bank accounts”, the project aims also to reverse this situation helping people to learn making a heavy use of the Video in the gaming context. In general Banking presenters seem to agree that Gamification techniques are helping to increase the time spent on the Web. Gamification and Health Using Gamification techniques for chronic illness rehabilitation was another topic of the World Congress. Here you can find some ideas and experiences What can games do for the health (In Spanish) I have personally started my own mental-health gaming project at http://www.lumosity.com/ Gamification in the Enterprise I really recommend Reading this excellent post of Ultan ÓBroin my Introduction to Gamification and Applications. Employee´s motivation and learning are experiencing a 360º turn and it looks than some of us will become soon the Dragon of the year instead of the Employee of the Year. Using Web 2.0 Tools for Gamification Projects  What type of tools do we need for a quick-win Gamification project? To certain extend Gamification can be considered an evolution of the participative Web. Badging, avatars, points and awards, leader boards, progress charts, virtual currencies, gifting and giving challenges and quests are common components and elements. The Web is offering new development frameworks to that purpose as this Avatar Framework from Paypal or Badgeville to include in web applications. Besides, tools to create communities around a game are required to comment, share and vote players as well as for an efficient multimedia management. Due to its entirely open architecture, its community features, and its multimedia and imaging solutions is were I see WebCenter as a tool helping brands to success. Link to Sources & Recommended Readings YouTube Video of BBVAGame presentation Where To Apply Gamification In Your Incentive Jim Calhoun Cancer Challenge Ride and Walkh For my Spanish Readers El aburrimiento es el enemigo número uno del éxito

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  • How to Set Up Your Enterprise Social Organization?

    - by Richard Lefebvre
    By Mike Stiles on Dec 04, 2012 The rush for business organizations to establish, grow, and adopt social was driven out of necessity and inevitability. The result, however, was a sudden, booming social presence creating touch points with customers, partners and influencers, but without any corporate social organization or structure in place to effectively manage it. Even today, many business leaders remain uncertain as to how to corral this social media thing so that it makes sense for their enterprise. Imagine their panic when they hear one of the most beneficial approaches to corporate use of social involves giving up at least some hierarchical control and empowering employees to publicly engage customers. And beyond that, they should also be empowered, regardless of their corporate status, to engage and collaborate internally, spurring “off the grid” innovation. An HBR blog points out that traditionally, enterprise organizations function from the top down, and employees work end-to-end, structured around business processes. But the social enterprise opens up structures that up to now have not exactly been embraced by turf-protecting executives and managers. The blog asks, “What if leaders could create a future where customers, associates and suppliers are no longer seen as objects in the system but as valued sources of innovation, ideas and energy?” What if indeed? The social enterprise activates internal resources without the usual obsession with position. It is the dawn of mass collaboration. That does not, however, mean this mass collaboration has to lead to uncontrolled chaos. In an extended interview with Oracle, Altimeter Group analyst Jeremiah Owyang and Oracle SVP Reggie Bradford paint a complete picture of today’s social enterprise, including internal organizational structures Altimeter Group has seen emerge. One sign of a mature social enterprise is the establishing of a social Center of Excellence (CoE), which serves as a hub for high-level social strategy, training and education, research, measurement and accountability, and vendor selection. This CoE is led by a corporate Social Strategist, most likely from a Marketing or Corporate Communications background. Reporting to them are the Community Managers, the front lines of customer interaction and engagement; business unit liaisons that coordinate the enterprise; and social media campaign/product managers, social analysts, and developers. With content rising as the defining factor for social success, Altimeter also sees a Content Strategist position emerging. Across the enterprise, Altimeter has seen 5 organizational patterns. Watching the video will give you the pros and cons of each. Decentralized - Anyone can do anything at any time on any social channel. Centralized – One central groups controls all social communication for the company. Hub and Spoke – A centralized group, but business units can operate their own social under the hub’s guidance and execution. Most enterprises are using this model. Dandelion – Each business unit develops their own social strategy & staff, has its own ability to deploy, and its own ability to engage under the central policies of the CoE. Honeycomb – Every employee can do social, but as opposed to the decentralized model, it’s coordinated and monitored on one platform. The average enterprise has a whopping 178 social accounts, nearly ¼ of which are usually semi-idle and need to be scrapped. The last thing any C-suite needs is to cope with fragmented technologies, solutions and platforms. It’s neither scalable nor strategic. The prepared, effective social enterprise has a technology partner that can quickly and holistically integrate emerging platforms and technologies, such that whatever internal social command structure you’ve set up can continue efficiently executing strategy without skipping a beat. @mikestiles

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  • Are there too many qualified software development engineers chasing too few jobs?

    - by T Gregory
    I am trying to write this question in a non-argumentative way, but it is quite emotionally charged for some, so please bear with me. In the U.S., we hear constantly from CEOs that they cannot find enough qualified software engineers. In fact, it is the position of the U.S. government that demand for software engineering talent outpaces supply. This position can be clearly seen in the granting of tens of thousands of H1B visas, but also in the following excerpt from the official 2010-11 Bureau of Labor Statistics Occupational Outlook Handbook: Employment of computer software engineers is expected to increase by 32 percent from 2008-2018, which is much faster than the average for all occupations. In addition, this occupation will see a large number of new jobs, with more than 295,000 created between 2008 and 2018. Demand for computer software engineers will increase as computer networking continues to grow. For example, expanding Internet technologies have spurred demand for computer software engineers who can develop Internet, intranet, and World Wide Web applications. Likewise, electronic data-processing systems in business, telecommunications, healthcare, government, and other settings continue to become more sophisticated and complex. Implementing, safeguarding, and updating computer systems and resolving problems will fuel the demand for growing numbers of systems software engineers. New growth areas will also continue to arise from rapidly evolving technologies. The increasing uses of the Internet, the proliferation of Web sites, and mobile technology such as the wireless Internet have created a demand for a wide variety of new products. As more software is offered over the Internet, and as businesses demand customized software to meet their specific needs, applications and systems software engineers will be needed in greater numbers. In addition, the growing use of handheld computers will create demand for new mobile applications and software systems. As these devices become a larger part of the business environment, it will be necessary to integrate current computer systems with this new, more mobile technology. However, from the the employee side of the equation, we often hear the opposite. Many of the stories of SDEs with graduate degrees and decades of experience on the unemployment line, or the big tech interview war stories, are anecdotal, for sure. But, there is one piece of data that is neither anecdotal nor transitory, and that is the aggregate decisions of millions of undergraduates of what degree to pursue. Here, a different picture emerges from the data, and that picture is not good for the software profession. According the most recent Taulbee Survey from Computer Research Association, undergrad degree production in CS and CE has fallen nearly 60% since 2004. (Undergrad enrollments have ticked up in the past two years, but only modestly). Here we see that a basic disconnect between what corporate CEOs and the US government are saying and what potential employees really think about job prospects in software engineering. So my questions are these. Who are we to believe? Is there an acute talent shortage, or is there a long-term structural oversupply in the SDE labor market? Can anyone provide reliable data on long-term unemployment among SDEs? How many are leaving the profession due to lack of work? Real data is most helpful. Thanks.

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  • UPK Hands-on Labs at OHUG

    - by Karen Rihs
    Going to OHUG, June 18-22? Be sure to attend one or more UPK hands-on labs! Choose from Basic, Advanced, What's New, and Prebuilt Content!   Oracle User Productivity Kit 11.1 Workshop – Basic Stephen Armbruster, Oracle Corporation June 19, 2012, 11:00 a.m. – 12:00 p.m. June 20, 2012, 4:30 – 5:30 p.m. The User Productivity Kit (UPK) is a comprehensive, cost-effective, customizable solution that helps your organization quickly create the critical documentation, training, and support materials needed to drive project team and user productivity throughout the lifecycle of your software. The User Productivity Kit provides system process documentation, user acceptance test scripts, comprehensive instructor-led training materials, web-based training materials, role-based performance support, and complete documentation. Also provided is the UPK Developer, which serves as a single-source development and customization tool to enable rapid content creation and customization. The User Productivity Kit delivers: Business process documentation for fit-gap analysis - providing time and cost savings that jump-start your implementation or upgrade User Acceptance test scripts to help test applications prior to go-live State-of-the-art instructional design tools to rapidly build and tailor documentation, instructor-led training materials, and web-based training to fit organizational needs Live-application performance support with transactional and procedural information to maximize user efficiency. By registering for this hands-on UPK workshop, participants will use UPK to build an application job aid and simulation that can be used as performance support for the application. But hurry, space is limited! Oracle User Productivity Kit 11.1 Workshop – Advanced Stephen Armbruster, Oracle Corporation June 20, 2012, 1:30 – 2:30 p.m. This special workshop is for those already familiar with UPK and will cover advanced concepts. In this workshop, you will gain an in-depth knowledge of working with the UPK Developer. Following this workshop, you will be able to: Create publishing categories Add a logo to a publishing project Publish using the newly created category Configure your own library view Manage topic history in a multi-user environment Oracle User Productivity Kit 11.1 Workshop – What’s NEW! Stephen Armbruster, Oracle Corporation June 19, 2012, 1:30 – 2:30 p.m. June 21, 2012, 1:00 – 2:00 p.m. This special workshop is for those already familiar with UPK and will focus on the new features included in the latest version 11.1. In this workshop, you will review most of the new features included in the UPK Developer. Oracle User Productivity Kit 11.1 Workshop – Prebuilt Content Stephen Armbruster, Oracle Corporation June 19, 2012, 4:30 – 5:30 p.m. June 21, 2012, 2:15 – 3:15 p.m. This special workshop is for those already familiar with UPK and will focus on the latest version 11.1. At the end of this workshop, you will be able to demonstrate how to: Import prebuilt content Modify content frames Add a decision frame Translate a topic into Spanish Stephen Armbruster is a principal sales consultant, specializing in HCM and UPK applications for Oracle over the past twelve years. In addition to his current role, he serves as an ambassador for the Fusion User Experience (UX) team and is tasked with evangelizing the UX for end users across all Oracle brands (Fusion, PSFT, JDE, and EBS).  He is also a trusted advisor to Oracle’s Product Management teams related to Learning Management Systems (LMS). Prior to joining Oracle, he was an instructor as well as an instructional technologist working in the medical diagnostics, high tech, and information management industries. As an expert in both LMS and UPK, he regularly speaks at Oracle conferences including Oracle OpenWorld and OHUG on topics that span using Oracle solutions to accomplish employee training, certification, and user adoption. His presentations are both entertaining and engaging.

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  • Use Case Actors - Primary versus Secondary

    - by Dave Burke
    The Unified Modeling Language (UML1) defines an Actor (from UseCases) as: An actor specifies a role played by a user or any other system that interacts with the subject. In Alistair Cockburn’s book “Writing Effective Use Cases” (2) Actors are further defined as follows: Primary Actor: The primary actor of a use case is the stakeholder that calls on the system to deliver one of its services. It has a goal with respect to the system – one that can be satisfied by its operation. The primary actor is often, but not always, the actor who triggers the use case. Supporting Actors: A supporting actor in a use case in an external actor that provides a service to the system under design. It might be a high-speed printer, a web service, or humans that have to do some research and get back to us. In a 2006 article (3) Cockburn refined the definitions slightly to read: Primary Actors: The Actor(s) using the system to achieve a goal. The Use Case documents the interactions between the system and the actors to achieve the goal of the primary actor. Secondary Actors: Actors that the system needs assistance from to achieve the primary actor’s goal. Finally, the Oracle Unified Method (OUM) concurs with the UML definition of Actors, along with Cockburn’s refinement, but OUM also includes the following: Secondary actors may or may not have goals that they expect to be satisfied by the use case, the primary actor always has a goal, and the use case exists to satisfy the primary actor. Now that we are on the same “page”, let’s consider two examples: A bank loan officer wants to review a loan application from a customer, and part of the process involves a real-time credit rating check. Use Case Name: Review Loan Application Primary Actor: Loan Officer Secondary Actors: Credit Rating System A Human Resources manager wants to change the job code of an employee, and as part of the process, automatically notify several other departments within the company of the change. Use Case Name: Maintain Job Code Primary Actor: Human Resources Manager Secondary Actors: None The first example is quite straight forward; we need to define the Secondary Actor because without the “Credit Rating System” we cannot successfully complete the Use Case. In other words, the goal of the Primary Actor is to successfully complete the Loan Application, but they need the explicit “help” of the Secondary Actor (Credit Rating System) to achieve this goal. The second example is where people sometimes get confused. Within OUM we would not include the “other departments” as Secondary Actors and therefore not include them on the Use Case diagram for the following reasons: The other departments are not required for the successful completion of the Use Case We are not expecting any response from the other departments (at least within the bounds of the Use Case under discussion) Having said that, within the detail of the Use Case Specification Main Success Scenario, we would include something like: “The system sends a notification to the related department heads (ref. Business Rule BR101)” Now let’s consider one final example. A Procurement Manager wants to place a “bid” for some goods using an On-Line Trading Community (B2B version of eBay) Use Case Name: Create Bid Primary Actor: Procurement Manager Secondary Actors: On-Line Trading Community You might wonder why the Trading Community is listed as a Secondary Actor, i.e. if all we are going to do is place a bid for a specific quantity of goods at a given price and send that off to the Trading Community, then why would the Trading Community need to “assist” in that Use Case? Well, once again, it comes back to the “User Experience” and how we want to optimize that when we think about our Use Case, and ultimately, when the developer comes to assembling some code. In this final example, the Procurement Manager cannot successfully complete the “Create Bid” Use Case until they receive an affirmative confirmation back from the Trading Community that the Bid has been accepted. Therefore, the Trading Community must become a Secondary Actor and be referenced both on the Use Case diagram and Use Case Specification. Any astute readers who are wondering about the “single sitting” rule will have to wait for a follow-up Blog entry to find out how that consideration can be factored in!!! Happy Use Case writing! (1) OMG Unified Modeling LanguageTM (OMG UML), Superstructure Version 2.4.1 (2) Cockburn, A, 2000, Writing Effective Use Case, Addison-Wesley Professional; Edition 1 (3) Cockburn, A, 2006 “Use Case fundamentals” viewed 20th March 2012, http://alistair.cockburn.us/Use+case+fundamentals

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  • Announcing Oracle Knowledge 8.5: Even Superheroes Need Upgrades

    - by Richard Lefebvre
    It’s no secret that we like Iron Man here at Oracle. We've certainly got stuff in common: one of the world’s largest technology companies and one of the world’s strongest technology-driven superheroes. If you've seen the recent Iron Man movies, you might have even noticed some of our servers sitting in Tony Stark’s lab. Heck, our CEO made a cameo appearance in one of the movies. Yeah, we’re fans. Especially as Iron Man is a regular guy with some amazing technology – like us. But Like all great things even Superheroes need upgrades, whether it’s their suit, their car or their spacestation. Oracle certainly has its share of advanced technology.  For example, Oracle acquired InQuira in 2011 after years of watching the company advance the science of Knowledge Management.  And it was some extremely super technology.  At that time, Forrester’s Kate Leggett wrote about it in ‘Standalone Knowledge Management Is Dead With Oracle's Announcement To Acquire InQuira’ saying ‘Knowledge, accessible via web self-service or agent UIs, is a critical customer service component for industries fielding repetitive questions about policies, procedures, products, and solutions.’  One short sentence that amounts to a very tall order.  Since the acquisition our KM scientists have been hard at work in their labs. Today Oracle announced its first major knowledge management release since its acquisition of InQuira: Oracle Knowledge 8.5. We’ve put a massively-upgraded supersuit on our KM solution because we still have bad guys to fight. And we are very proud to say that we went way beyond our original plans. So what, exactly, did we do in Oracle Knowledge 8.5? We did what any high-tech super-scientist would do. We made Oracle Knowledge smarter, stronger and faster. First, we gave Oracle Knowledge a stronger heart: Certified on Oracle technologies, including Oracle WebLogic Server, Oracle Business Intelligence, Oracle Exadata Database Machine and Oracle Exalogic Elastic Cloud. Huge scaling and performance improvements. Then we gave it a better reach: Improved iConnect functionality that delivers contextualized knowledge directly into CRM applications. Better content acquisition support across disparate sources. Enhanced Language Support including Natural Language search support for 16 Languages. Enhanced Keyword Search for 23 authoring languages, as well as enhanced out-of-the-box industry ontologies covering 14 languages. And finally we made Oracle Knowledge ridiculously smarter: Improved Natural Language Search and a new Contextual Answer Delivery that understands the true intent of each inquiry to deliver the best possible answers. AnswerFlow for Guided Navigation & Answer Delivery, a new application for guided troubleshooting and answer delivery. Knowledge Analytics standardized on Oracle’s Business Intelligence Enterprise Edition. Knowledge Analytics Dashboards optimized search and content creation through targeted, actionable insights. A new three-level language model "Global - Language - Locale" that provides an improved search experience for organizations with a global footprint. We believe that Oracle Knowledge 8.5 is the most sophisticated KM solution in existence today and we’ve worked very hard to help it fulfill the promise of KM: empowering customers and employees with deep insights wherever they need them. We hope you agree it’s a suit worth wearing. We are continuing to invest in Knowledge Management as it continues to be especially relevant today with the enterprise push for peer collaboration, crowd-sourced wisdom, agile innovation, social interaction channels, applied real-time analytics, and personalization. In fact, we believe that Knowledge Management is a critical part of the Customer Experience portfolio for success. From empowering employee’s, to empowering customers, to gaining the insights from interactions across all channels, businesses today cannot efficiently scale their efforts, strengthen their customer relationships or achieve their growth goals without a solid Knowledge Management foundation to build from. And like every good superhero saga, we’re not even close to being finished. Next we are taking Oracle Knowledge into the Cloud. Yes, we’re thinking what you’re thinking: ROCKET BOOTS! Stay tuned for the next adventure… By Nav Chakravarti, Vice-President, Product Management, CRM Knowledge and previously the CTO of InQuira, a knowledge management company acquired by Oracle in 2011

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  • Announcing Oracle Knowledge 8.5: Even Superheroes Need Upgrades

    - by Chris Warner
    It’s no secret that we like Iron Man here at Oracle. We've certainly got stuff in common: one of the world’s largest technology companies and one of the world’s strongest technology-driven superheroes. If you've seen the recent Iron Man movies, you might have even noticed some of our servers sitting in Tony Stark’s lab. Heck, our CEO made a cameo appearance in one of the movies. Yeah, we’re fans. Especially as Iron Man is a regular guy with some amazing technology – like us. But Like all great things even Superheroes need upgrades, whether it’s their suit, their car or their spacestation. Oracle certainly has its share of advanced technology.  For example, Oracle acquired InQuira in 2011 after years of watching the company advance the science of Knowledge Management.  And it was some extremely super technology.  At that time, Forrester’s Kate Leggett wrote about it in ‘Standalone Knowledge Management Is Dead With Oracle's Announcement To Acquire InQuira’ saying ‘Knowledge, accessible via web self-service or agent UIs, is a critical customer service component for industries fielding repetitive questions about policies, procedures, products, and solutions.’  One short sentence that amounts to a very tall order.  Since the acquisition our KM scientists have been hard at work in their labs. Today Oracle announced its first major knowledge management release since its acquisition of InQuira: Oracle Knowledge 8.5. We’ve put a massively-upgraded supersuit on our KM solution because we still have bad guys to fight. And we are very proud to say that we went way beyond our original plans. So what, exactly, did we do in Oracle Knowledge 8.5? We did what any high-tech super-scientist would do. We made Oracle Knowledge smarter, stronger and faster. First, we gave Oracle Knowledge a stronger heart: Certified on Oracle technologies, including Oracle WebLogic Server, Oracle Business Intelligence, Oracle Exadata Database Machine and Oracle Exalogic Elastic Cloud. Huge scaling and performance improvements. Then we gave it a better reach: Improved iConnect functionality that delivers contextualized knowledge directly into CRM applications. Better content acquisition support across disparate sources. Enhanced Language Support including Natural Language search support for 16 Languages. Enhanced Keyword Search for 23 authoring languages, as well as enhanced out-of-the-box industry ontologies covering 14 languages. And finally we made Oracle Knowledge ridiculously smarter: Improved Natural Language Search and a new Contextual Answer Delivery that understands the true intent of each inquiry to deliver the best possible answers. AnswerFlow for Guided Navigation & Answer Delivery, a new application for guided troubleshooting and answer delivery. Knowledge Analytics standardized on Oracle’s Business Intelligence Enterprise Edition. Knowledge Analytics Dashboards optimized search and content creation through targeted, actionable insights. A new three-level language model "Global - Language - Locale" that provides an improved search experience for organizations with a global footprint. We believe that Oracle Knowledge 8.5 is the most sophisticated KM solution in existence today and we’ve worked very hard to help it fulfill the promise of KM: empowering customers and employees with deep insights wherever they need them. We hope you agree it’s a suit worth wearing. We are continuing to invest in Knowledge Management as it continues to be especially relevant today with the enterprise push for peer collaboration, crowd-sourced wisdom, agile innovation, social interaction channels, applied real-time analytics, and personalization. In fact, we believe that Knowledge Management is a critical part of the Customer Experience portfolio for success. From empowering employee’s, to empowering customers, to gaining the insights from interactions across all channels, businesses today cannot efficiently scale their efforts, strengthen their customer relationships or achieve their growth goals without a solid Knowledge Management foundation to build from. And like every good superhero saga, we’re not even close to being finished. Next we are taking Oracle Knowledge into the Cloud. Yes, we’re thinking what you’re thinking: ROCKET BOOTS! Stay tuned for the next adventure… By Nav Chakravarti, Vice-President, Product Management, CRM Knowledge and previously the CTO of InQuira, a knowledge management company acquired by Oracle in 2011. 

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  • How can I thoroughly evaluate a prospective employer?

    - by glenviewjeff
    We hear much about code smells, test smells, and even project smells, but I have heard no discussion about employer "smells" outside of the Joel Test. After much frustration working for employers with a bouquet of unpleasant corporate-culture odors, I believe it's time for me to actively seek a more mature development environment. I've started assembling a list of questions to help vet employers by identifying issues during a job interview, and am looking for additional ideas. I suppose this list could easily be modified by an employer to vet an employee as well, but please answer from the interviewee's perspective. I think it would be important to ask many of these questions of multiple people to find out if consistent answers are given. For the most part, I tried to put the questions in each section in the order they could be asked. An undesired answer to an early question will often make follow-ups moot. Values What constitutes "well-written" software? What attributes does a good developer have? Same question for manager. Process Do you have a development process? How rigorously do you follow it? How do you decide how much process to apply to each project? Describe a typical project lifecycle. Ask the following if they don't come up otherwise: Waterfall/iterative: How much time is spent in upfront requirements gathering? upfront design? Testing Who develops tests (developers or separate test engineers?) When are they developed? When are the tests executed? How long do they take to execute? What makes a good test? How do you know you've tested enough? What percentage of code is tested? Review What is the review process like? What percentage of code is reviewed? Design? How frequently can I expect to participate as code/design reviewer/reviewee? What are the criteria applied to review and where do the criteria come from? Improvement What new tools and techniques have you evaluated or deployed in the past year? What training courses have your employees been given in the past year? What will I be doing for the first six months in your company (hinting at what kind of organized mentorship/training has been thought through, if any) What changes to your development process have been made in the past year? How do you improve and learn from your mistakes as an organization? What was your organizations biggest mistake in the past year, and how was it addressed? What feedback have you given to management lately? Was it implemented? If not, why? How does your company use "best practices?" How do you seek them out from the outside or within, and how do you share them with each other? Ethics Tell me about an ethical problem you or your employees experienced recently and how was it resolved? Do you use open-source software? What open-source contributions have you made? Follow-Ups I liked what @jim-leonardo said on this Stack Overflow question: Really a thing to ask yourself: "Does this person seem like they are trying to recruit me and make me interested?" I think this is one of the most important bits. If they seem to be taking the attitude that the only one being interviewed is you, then they probably will treat you poorly. Good interviewers understand they have to sell the position as much as the candidate needs to sell themselves. @SethP added: Glassdoor.com is a good web site for researching potential employers. It contains information about how specific companies conduct interviews...

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  • Inspiring a co-worker to adopt better coding practices?

    - by Aaronaught
    In the Handling my antiquated coworker question, various people discussed strategies for dealing with coworkers who are unwilling to integrate their workflow with the team's. I'd like, if possible, to learn some strategies for "teaching" a coworker who is merely ignorant of modern techniques and tools, and possibly a little apathetic. I've started working with a programmer who until recently has been working in relative isolation, in a different part of the company. He has extensive domain knowledge and most importantly he has demonstrated good problem-solving skills, something which many candidates seem to lack. However, the actual (C#) code I've seen is a throwback to the VB6 days. Procedural structure, Hungarian notation, global variables (abuse of static), no interfaces, no tests, non-use of Generics, throwing System.Exception... you get the idea. This programmer is a fair bit older than I am and, by first impressions at least, doesn't actively seek positive change. I'm not going to say resistant to change, because I think that is largely an issue of how the topic gets broached, and I want to be prepared. Programmers tend to be stubborn people, and going in with guns blazing and instituting rip-it-to-shreds code reviews and strictly-enforced policies is very likely not going to produce the end result that I want. If this were a new hire, a junior programmer, I wouldn't think twice about taking a "mentor" stance, but I'm extremely wary of treating an experienced employee as a clueless newbie (which he's not - he just hasn't kept pace with certain advancements in the field). How might I go about raising this developer's code quality standard the Dale Carnegie way, through gentle persuasion and non-material incentives? What would be the best strategy for effecting subtle, gradual changes, without creating an adversarial situation? Have other people - especially lead developers - been in this type of situation before? Which strategies were successful at stimulating interest and creating a positive group dynamic? Which strategies weren't successful and would be better to avoid? Clarifications: I really feel that several people are answering based on personal feelings without actually reading all of the details of the question. Please note the following, which should have been implied but I am now making explicit: This coworker is only my "senior" by virtue of age. I never said that his title, sphere of influence, or years at the organization exceed mine, and in fact, none of those things are true. He's a LOB programmer who's been absorbed into the main development shop. That's it. I am not a new hire, junior programmer, or other naïve idiot with grand plans to transform the company overnight. I am basically in charge of the software process, but as many who've worked as "leads" will know, responsibilities don't always correlate precisely with the org chart. I'm not asking people how to get my way, come hell or high water. I could do that if I wanted to, with the net result being that this person would become resentful and/or quit. Please try to understand that I am looking for a social, cooperative method of driving change. The mention of "...global variables... no tests... throwing System.Exception" was intended to demonstrate that the problems are not just superficial or aesthetic. Practices that may work for relatively small CRUD apps do not necessarily work for large enterprise apps, and in fact, none of the code so far has actually passed the integration tests. Please, try to take the question at face value, accept that I actually know what I'm talking about, and either answer the question that I actually asked or move on. P.S. My sincerest gratitude to those who -did- offer constructive advice rather than arguing with the premise. I'm going to leave this open for a while longer as I'm hoping to hear more in the way of real-world experiences.

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  • Internships at Oracle &ndash; a truly multicultural experience!

    - by cristian.condurache(at)oracle.com
    Hello everybody!!! Our names are Lena and Laura, we both study in the same Grande Ecole in France, IPAG and we are about to complete our 16 week-internship in Oracle in the UK. Below a summary of our experience! My name is Lena. I am 20 years old and joined Oracle UK in September 2010 – more specifically, I joined the EMEA Graduate's Recruitment Team (EMEA stands for Europe, Middle East and Africa), and I have learned a lot about working life. It was a really good experience, which made me realize that I soon will be looking for a fulltime employee in a company in less than 3 years. I am glad to have had this first experience in Oracle. First of all because it's a very welcoming company which treats interns as employees and gives them the opportunity to show their potential. I also discovered that it is nice to work in a company where everybody knows everybody, and where the atmosphere is really good. The multicultural aspect is one of the most important and beautiful elements of Oracle. It gives you the opportunity to have contacts in many parts of the world and discover a lot of nice people. During my internship I learned a lot about Recruitment. I discovered I want to work in a Human Resources role after I graduate. I like the contact I will have with candidates and the fact that I have to be in touch with managers and understand their needs. I would be glad to work for the company in the near future. I would like to thank all my team members for welcoming me like they did. It was a real pleasure to share this experience in Oracle and in this team and I hope to return after I graduate.   Hi all! I am Laura. My wish for this internship was to focus on training of personal skills for employees and, by the same time of course, for the company’s development.... and I did it in the OTD team (EMEA Organization Talent Development Team). I could not have done something better than this! It was truly instructive. I learnt how to work in such a big international company, the values and the rules to follow and to interact and be part of the organisation. In Oracle, there are so different aspects of every department, so many possibilities in HR as well as in Finance or Sales... The jobs are very various and the employees’ cultures are also really different thanks to this international and multicultural company. I am working with OTD for the entire EMEA region, having many of my colleagues in other countries, with other cultures, other ways to work, and other ways to think... this is so inspiring! Oracle offers the best environment to learn about a job, as well as to learn about work life in such large companies. This company is about new technologies, it always goes fast, and everything changes quickly! You have to be aware of these changes and keep track of the wishes of customers. For OTD of course, these customers are the employees. Looking back I have learnt more then I would have ever thought and I know that it is what I want to do... And now I hope to come back again! I want to thank all my team for welcoming me and integrating me with such happiness. I will truly miss them!! If you have any questions related to this article feel free to contact [email protected]. You can find our job opportunities via http://campus.oracle.com. Technorati Tags: Oracle,EMEA,Recruitment,internship,ODT,team

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  • iPack -The iOS Application Packager

    - by user13277780
    iOS applications are distributed in .ipa archive files. These files are regular zip files which contain application resources and executable-s. To protect them from unauthorized modifications and to provide identification of their sources, the content of the archives is signed. The signature is included in the application executable of an.ipa archive and protects the executable file itself and the associated resource files. Apple provides native Mac OS tools for signing iOS executable-s (which are actually generic Mach-O code signing tools), but these tools are not generally available on other platforms. To provide a multi-platform development environment for JavaFX based iOS applications, we ported iOS signing and packaging to Java and created a dedicated ipack tool for it. The iPack tool can be used as a last step of creating .ipa package on various operating systems. Prototype has been tested by creating a final distributable for JavaFX application that runs on iPad, all done on Windows 7. Source Code The source code of iPac tool is in OpenJFX project repository. You can find it in: <openjfx root>/rt/tools/ios/Maven/ipack To build the iPack tool use: rt/tools/ios/Maven/ipack$ mvn package After building, you can run the tool: java -jar <path to ipack.jar> <arguments>  Signing keystore The tool uses a java key store to read the signing certificate and the associated private key. To prepare such keystore users can use keytool from JDK. One possible scenario is to import an existing private key and the certificate from a key store used on Mac OS: To list the content of an existing key store and identify the source alias: keytool -list -keystore <src keystore>.p12 -storetype pkcs12 -storepass <src keystore password> To create Java key store and import the private key with its certificate to the keys store: keytool -importkeystore \ -destkeystore <dst keystore> -deststorepass <dst keystore password> \ -srckeystore <src keystore>.p12 -srcstorepass <src keystore password> -srcstoretype pkcs12 \ -srcalias <src alias> -destalias <dst alias> -destkeypass <dst key password> Another scenario would be to generate a private / public key pair directly in a Java key store and create a certificate request from it. After sending the request to Apple one can then import the certificate response back to the Java key store and complete the signing certificate entry. In both scenarios the resulting alias in the Java key store will contain only a single (leaf) certificate. This can be verified with the following command: keytool -list -v -keystore <ipack keystore> -storepass <keystore password> When looking at the Certificate chain length entry, the number next to it is 1. When an executable file is signed on Mac OS, the resulting signature (in CMS format) includes the whole certificate chain up to the Apple Root CA. The ipack tool includes only the chain which is stored under the alias specified on the command line. So to have the whole chain in the signature we need to replace the single certificate entry under the alias with the corresponding full certificate chain. To do that we need first to create the chain in a separate file. It is easy to create such chain when working with certificates in Base-64 encoded PEM format. A certificate chain can be created by concatenating PEM certificates, which should form the chain, into a single file. For iOS signing we need the following certificates in our chain: Apple Root CA Apple Worldwide Developer Relations CA Our signing leaf certificate To convert a certificate from the binary DER format (.der, .cer) to PEM format: keytool -importcert -noprompt -keystore temp.ks -storepass temppwd -alias tempcert -file <certificate>.cer keytool -exportcert -keystore temp.ks -storepass temppwd -alias tempcert -rfc -file <certificate>.pem To export the signing certificate into PEM format: keytool -exportcert -keystore <ipack keystore> -storepass <keystore password> -alias <signing alias> -rfc -file SigningCert.pem After constructing a chain from AppleIncRootCertificate.pem, AppleWWDRCA.pem andSigningCert.pem, it can be imported back into the keystore with: keytool -importcert -noprompt -keystore <ipack keystore> -storepass <keystore password> -alias <signing alias> -keypass <key password> -file SigningCertChain.pem To summarize, the following example shows the full certificate chain replacement process: keytool -importcert -noprompt -keystore temp.ks -storepass temppwd -alias tempcert1 -file AppleIncRootCertificate.cer keytool -exportcert -keystore temp.ks -storepass temppwd -alias tempcert1 -rfc -file AppleIncRootCertificate.pem keytool -importcert -noprompt -keystore temp.ks -storepass temppwd -alias tempcert2 -file AppleWWDRCA.cer keytool -exportcert -keystore temp.ks -storepass temppwd -alias tempcert2 -rfc -file AppleWWDRCA.pem keytool -exportcert -keystore ipack.ks -storepass keystorepwd -alias mycert -rfc -file SigningCert.pem cat SigningCert.pem AppleWWDRCA.pem AppleIncRootCertificate.pem >SigningCertChain.pem keytool -importcert -noprompt -keystore ipack.ks -storepass keystorepwd -alias mycert -keypass keypwd -file SigningCertChain.pem keytool -list -v -keystore ipack.ks -storepass keystorepwd Usage When the ipack tool is started with no arguments it prints the following usage information: -appname MyApplication -appid com.myorg.MyApplication     Usage: ipack <archive> <signing opts> <application opts> [ <application opts> ... ] Signing options: -keystore <keystore> keystore to use for signing -storepass <password> keystore password -alias <alias> alias for the signing certificate chain and the associated private key -keypass <password> password for the private key Application options: -basedir <directory> base directory from which to derive relative paths -appdir <directory> directory with the application executable and resources -appname <file> name of the application executable -appid <id> application identifier Example: ipack MyApplication.ipa -keystore ipack.ks -storepass keystorepwd -alias mycert -keypass keypwd -basedir mysources/MyApplication/dist -appdir Payload/MyApplication.app -appname MyApplication -appid com.myorg.MyApplication    

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  • Seizing the Moment with Mobility

    - by Kathryn Perry
    A guest post by Hernan Capdevila, Vice President, Oracle Fusion Apps Mobile devices are forcing a paradigm shift in the workplace – they’re changing the way businesses can do business and the type of cultures they can nurture. As our customers talk about their mobile needs, we hear them saying they want instant-on access to enterprise data so workers can be more effective at their jobs anywhere, anytime. They also are interested in being more cost effective from an IT point of view. The mobile revolution – with the idea of BYOD (bring your own device) – has added an interesting dynamic because previously IT was driving the employee device strategy and ecosystem. That's been turned on its head with the consumerization of IT. Now employees are figuring out how to use their personal devices for work purposes and IT has to figure out how to adapt. Blurring the Lines between Work and Personal Life My vision of where businesses will be five years from now is that our work lives and personal lives will be more interwoven together. In turn, enterprises will have to determine how to make employees’ work lives fit more into the fabric of their personal lives. And personal devices like smartphones are going to drive significant business value because they let us accomplish things very incrementally. I can be sitting on a train or in a taxi and be productive. At the end of any meeting, I can capture ideas and tasks or follow up with people in real time. Mobile devices enable this notion of seizing the moment – capitalizing on opportunities that might otherwise have slipped away because we're not connected. For the industry shapers out there, this is game changing. The lean and agile workforce is definitely the future. This notion of the board sitting down with the executive team to lay out strategic objectives for a three- to five-year plan, bringing in HR to determine how they're going to staff the strategic activities, kicking off the execution, and then revisiting the plan in three to five years to create another three- to five-year plan is yesterday's model. Businesses that continue to approach innovating in that way are in the dinosaur age. Today it's about incremental planning and incremental execution, which requires a lot of cohesion and synthesis within the workforce. There needs to be this interweaving notion within the workforce about how ideas cascade down, how people engage, how they stay connected, and how insights are shared. How to Survive and Thrive in Today’s Marketplace The notion of Facebook isn’t new. We lived it pre-Internet days with America Online and Prodigy – Facebook is just the renaissance of these services in a more viral and pervasive way. And given the trajectory of the consumerization of IT with people bringing their personal tooling to work, the enterprise has no option but to adapt. The sooner that businesses realize this from a top-down point of view the sooner that they will be able to really drive significant innovation and adapt to the marketplace. There are a small number of companies right now (I think it's closer to 20% rather than 80%, but the number is expanding) that are able to really innovate in this incremental marketplace. So from a competitive point of view, there's no choice but to be social and stay connected. By far the majority of users on Facebook and LinkedIn are mobile users – people on iPhones, smartphones, Android phones, and tablets. It's not the couch people, right? It's the on-the-go people – those people at the coffee shops. Usually when you're sitting at your desk on a big desktop computer, typically you have better things to do than to be on Facebook. This is a topic I'm extremely passionate about because I think mobile devices are game changing. Mobility delivers significant value to businesses – it also brings dramatic simplification from a functional point of view and transforms our work life experience. Hernan CapdevilaVice President, Oracle Applications Development

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  • SQL SERVER – Why Do We Need Master Data Management – Importance and Significance of Master Data Management (MDM)

    - by pinaldave
    Let me paint a picture of everyday life for you.  Let’s say you and your wife both have address books for your groups of friends.  There is definitely overlap between them, so that you both have the addresses for your mutual friends, and there are addresses that only you know, and some only she knows.  They also might be organized differently.  You might list your friend under “J” for “Joe” or even under “W” for “Work,” while she might list him under “S” for “Joe Smith” or under your name because he is your friend.  If you happened to trade, neither of you would be able to find anything! This is where data management would be very important.  If you were to consolidate into one address book, you would have to set rules about how to organize the book, and both of you would have to follow them.  You would also make sure that poor Joe doesn’t get entered twice under “J” and under “S.” This might be a familiar situation to you, whether you are thinking about address books, record collections, books, or even shopping lists.  Wherever there is a lot of data to consolidate, you are going to run into problems unless everyone is following the same rules. I’m sure that my readers can figure out where I am going with this.  What is SQL Server but a computerized way to organize data?  And Microsoft is making it easier and easier to get all your “addresses” into one place.  In the  2008 version of SQL they introduced a new tool called Master Data Services (MDS) for Master Data Management, and they have improved it for the new 2012 version. MDM was hailed as a major improvement for business intelligence.  You might not think that an organizational system is terribly exciting, but think about the kind of “address books” a company might have.  Many companies have lots of important information, like addresses, credit card numbers, purchase history, and so much more.  To organize all this efficiently so that customers are well cared for and properly billed (only once, not never or multiple times!) is a major part of business intelligence. MDM comes into play because it will comb through these mountains of data and make sure that all the information is consistent, accurate, and all placed in one database so that employees don’t have to search high and low and waste their time. MDM also has operational MDM functions.  This is not a redundancy.  Operational MDM means that when one employee updates one bit of information in the database, for example – updating a new address for a customer, operational MDM ensures that this address is updated throughout the system so that all departments will have the correct information. Another cool thing about MDM is that it features Master Data Services Configuration Manager, which is exactly what it sounds like.  It has a built-in “helper” that lets you set up your database quickly, easily, and with the correct configurations.  While talking about cool features, I can’t skip over the add-in for Excel.  This allows you to link certain data to Excel files for easier sharing and uploading. In summary, I want to emphasize that the scariest part of the database is slowly disappearing.  Everyone knows that a database – one consolidated area for all your data – is a good idea, but the idea of setting one up is daunting.  But SQL Server is making data management easier and easier with features like Master Data Services (MDS). Reference: Pinal Dave (http://blog.SQLAuthority.com) Filed under: PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL, Technology Tagged: Master Data Services, MDM

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  • Twice as long and half as long

    - by PointsToShare
    We are in a project and we hit some snags. What’s a snag? An activity that takes longer than expected. Actually it takes longer than the time assigned to it by an over pressed PM who accepts an impossible time table and tries his best to make it possible, but I digress (again!).  So we have snags and we also have the opposite. Let’s call these “cinches”. The question is: how does a combination of snags and cinches affect the project timeline? Well, there is no simple answer. It depends on the projects dependencies as we see in the PERT chart. If all the snags are in the critical path and all the cinches are elsewhere then the cinches don’t help at all. In fact any snag in the critical path will delay the project.  Conversely, a cinch in the critical path will expedite it. A snag outside the critical path might be serious enough to even change the critical path. Thus without the PERT chart, we cannot really tell. Still there is a principle involved – Time and speed are non-linear! Twice as long adds a full unit, half as long only takes ½ unit away. Let’s just investigate a simple project. It consists of two activities – S and C - each estimated to take a week. Alas, S is a snag and really needs twice the time allotted and – a sigh of relief – C is a cinch and will take half the time allotted, so everything is Hun-key-dory, or is it?  Even here the PERT chart is important. We have 2 cases: 1: S depends on C (or vice versa) as in when the two activities are assigned to one employee. Here the estimated time was 1 + 1 and the actual time was 2 + ½ and we are ½ week late or 25% late. 2: S and C are done in parallel. Here the estimated time was 1, but the actual time is 2 – we are a whole week or 100% late. Let’s change the equation a little. S need 1.5 and C needs .5 so in case 1, we have the loss fully compensated by the gain, but in case 2 we are still behind. There are cases where this really makes no difference. This is when the critical path is not affected and we have enough slack in the other paths to counteract the difference between its snags and cinches – Let’s call this difference DSC. So if the slack is greater than DSC the project will not suffer. Conclusion: There is no general rule about snags and cinches. We need to examine each case within its project, still as we saw in the 4 examples above; the snag is generally more powerful than the cinch. Long live Murphy! That’s All Folks

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  • Enterprise Integration: Can Companies Afford It?

    - by Ralph Wheaton
    Each year, my company holds a global sales conference where employees and partners from around the world some together to collaborate, share knowledge and ideas and learn about future plans.  As a member of the professional services division, several of us had been asked to make a presentation, an elevator pitch in 3 minutes or less that relates to a success we have worked on or directly relates to our tag (that is, our primary technology focus).  Mine happens to be Enterprise Integration as it relates Business Intelligence.  I found it rather difficult to present that pitch in a short amount of time and had to pare it down.  At any rate, in just a little over 3 minutes, this is the presentation I submitted.  Here is a link to the full presentation video in WMV format.   Many companies today subscribe to a buy versus build mentality in an attempt to drive down costs and improve time to implementation. Sometimes this makes sense, especially as it relates to specialized software or software that performs a small number of tasks extremely well. However, if not carefully considered or planned out, this oftentimes leads to multiple disparate systems with silos of data or multiple versions of the same data. For instance, client data (contact information, addresses, phone numbers, opportunities, sales) stored in your CRM system may not play well with Accounts Receivables. Employee data may be stored across multiple systems such as HR, Time Entry and Payroll. Other data (such as member data) may not originate internally, but be provided by multiple outside sources in multiple formats. And to top it all off, some data may have to be manually entered into multiple systems to keep it all synchronized. When left to grow out of control like this, overall performance is lacking, stability is questionable and maintenance is frequent and costly. Worse yet, in many cases, this topology, this hodgepodge of data creates a reporting nightmare. Decision makers are forced to try to put together pieces of the puzzle attempting to find the information they need, wading through multiple systems to find what they think is the single version of the truth. More often than not, they find they are missing pieces, pieces that may be crucial to growing the business rather than closing the business. across applications. Master data owners are defined to establish single sources of data (such as the CRM system owns client data). Other systems subscribe to the master data and changes are replicated to subscribers as they are made. This can be one way (no changes are allowed on the subscriber systems) or bi-directional. But at all times, the master data owner is current or up to date. And all data, whether internal or external, use the same processes and methods to move data from one place to another, leveraging the same validations, lookups and transformations enterprise wide, eliminating inconsistencies and siloed data. Once implemented, an enterprise integration solution improves performance and stability by reducing the number of moving parts and eliminating inconsistent data. Overall maintenance costs are mitigated by reducing touch points or the number of places that require modification when a business rule is changed or another data element is added. Most importantly, however, now decision makers can easily extract and piece together the information they need to grow their business, improve customer satisfaction and so on. So, in implementing an enterprise integration solution, companies can position themselves for the future, allowing for easy transition to data marts, data warehousing and, ultimately, business intelligence. Along this path, companies can achieve growth in size, intelligence and complexity. Truly, the question is not can companies afford to implement an enterprise integration solution, but can they afford not to.   Ralph Wheaton Microsoft Certified Technology Specialist Microsoft Certified Professional Developer Microsoft VTS-P BizTalk, .Net

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