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  • Essential SEO Strategies

    Search engine optimization is a marketing technique to enhance the strategies and tactics used to improve a websites ranking in the search engines. There are strategies you can do in order to increase your sites ranking. If done effectively there should be an apparent increase in your sites placement on search engines.

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  • Let's Play With SEO

    These days, search engine optimization has made its worth renowned due to its dynamic and self motivated nature all over the world. That is why you will need to play with SEO as a thoroughly professional web marketing technique.

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  • How Do I Pick the Keywords For My Website?

    When I'm working with clients to help them grow their business through internet marketing I frequently hear my customers say "I already have a website, and we rank high on Google." This always leads to an interesting discussion.

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  • SEO Optimization

    With so many websites being uploaded to the internet every day, one might find it difficult to get his or her website marketed on the internet. Many people have been turning to SEO optimization for help with internet marketing and advertising.

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  • Chiropractic SEO - How to Get More Patients Online

    Put the majority of your marketing efforts into the internet and make sure you get your website search engine optimized so that you can own valuable real estate on Google for the main keywords your target market is using to get hold of your exact services. Read now!!

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  • Importance of Content Part 2

    It is a simple fact that the more effort you put in your internal working, the better fruits you get from the external world. So if you want your business to give you the rewards that you desire, you will have to do a search engine optimization or a little search engine marketing for yourself.

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  • How Does Link Building Help in SEO (Search Engine Optimization) Rankings?

    Search engine optimization (SEO) is a widely used marketing tool to increase awareness of a particular company. Online businesses can range from small scale companies to large scale companies. Companies want to make sure that they can get their products or services to as many people that they can reach. The internet is one such tool that is used, and proven to be quite effective.

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  • What is there in Win 7 Pro (or Ultimate) that is not there in Home Premium? - Especially considering this situation..

    - by Senthil
    I want to know the REAL difference between Windows 7 Home Premium and Professional/Utimate. In India, the cost of different versions: Ultimate - 11,200 INR Professional - 10,700 INR Home Premium - 6,600 INR The absolute cost of the first two is so high to me that the difference (500 INR) doesn't matter. So to me there is really no choice between the first two - If I decide to buy the Professional version, I'd rather go for Ultimate itself. What I want to know is, whether Home Premium is enough for my needs. I tried searching for comparison but many look like just marketing junk from MS. They are short and vague. According to this page, the major differences between Pro and HomePremium are Run many Windows XP productivity programs in Windows XP Mode. Connect to company networks easily and more securely with Domain Join. You can do both in Pro but not in Home Premium. I intend to use my Windows 7 for a small business - just starting up. So I'll be dealing with the following: All kinds of development tools, servers Very important - I will run Virtual Machine Software (MS VPC or VMWare or Sun VirtualBox etc..) My system will be acting as the server for most purposes till I can afford dedicated servers. Connect the system to a variety of network devices (PCs, Printers, etc..) Run productivity, business and financial apps Any other small software startup business requirement that I haven't thought of yet. Professional (and Ultimate) is twice as expensive as Home Premium. So it'd be great if someone can point out the things you cannot do with Home Premium, when you use it like I explained above, so that I can make a decision about which one to buy. I need some real-life experiences so that I can make an informed decision - not a decision based on marketing junk.

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  • Choosing local versus public domain name for Active Directory

    - by DSO
    What are the pros and cons of choosing a local domain name such as mycompany.local versus a publicly registered domain name such as mycompany.com (assuming that your org has registered the public name)? When would you choose one over the other? UPDATE Thanks to Zoredache and Jay for pointing me to this question, which had the most useful responses. That also led me to find this Microsoft Technet article, which states: It is best to use DNS names that are registered with an Internet authority in the Active Directory namespace. Only registered names are guaranteed to be globally unique. If another organization later registers the same DNS domain name, or if your organization merges with, acquires, or is acquired by other company that uses the same DNS names, then the two infrastructures cannot interact with one another. Note Using single label names or unregistered suffixes, such as .local, is not recommended. Combining this with mrdenny's advice, I think the right approach is to use either: Registered domain name that will never be used publicly (e.g. mycompany.org, mycompany.info, etc). Subdomain of an existing public domain name which will never be used publicly (e.g. corp.mycompany.com). The "never used publicly" part is a business decision so its probably best to get sign off from those in the company authorized to reserve domain names and subdomains. E.g. you don't want to use a registered name or subdomain that the marketing dept later wants to use for some public marketing campaign.

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  • I need some help with either my SQL or my PHP I do not know which...

    - by sico87
    Hello I am creating a CMS and some of the functionality of it that the images that are within the content are managable. I currently trying to display a table that shows the the content title and then the associated images, ideally I would like a layout similar to this, Content Title Image 1 Image 2 Image 3 Content Title 2 Image 1 Image 2 Content Title 3 Image 1 The SQL the returns the data is actually formed using Codeigniters Active Record class, function getAllContentImages() { $this->db->select('*'); $this->db->from('contentImagesTable'); $this->db->join('contentTable', 'contentTable.contentId = contentImagesTable.contentId'); $this->db->join('categoryTable', 'categoryTable.categoryId = contentTable.categoryId'); $query = $this->db->get(); return $query->result_array(); } The array that is returned is looks like this, I have cut the size down for readability. Array ( [0] => Array ( [contentImageId] => 25 [contentImageName] => green.png [contentImageType] => .png [contentImagePath] => /var/www/bangmarketing.bang/media/uploads/contentImages/2/green.png [isHeadlineImage] => 1 [contentImageDateUploaded] => 1265222654 [contentId] => 2 [dashboardUserId] => 0 [contentTitle] => sadsadsadassss [contentAbstract] => <p>Pllllleeeeeeeaaaaasssssseeeeee Work</p> [contentBody] => <p>Please work :-( please</p> [contentOnline] => 0 [contentAllowComments] => 0 [contentDateCreated] => 1265124038 [categoryId] => 1 [categoryTitle] => blogsss [categoryAbstract] => <p>asdsdsadasdsadfdsgdgdsgdsgssssssssssss</p> [categorySlug] => blog [categoryIsSpecial] => 0 [categoryOnline] => 1 [categoryDateCreated] => 1266588327 ) [1] => Array ( [contentImageId] => 28 [contentImageName] => yellow.png [contentImageType] => .png [contentImagePath] => /var/www/bangmarketing.bang/media/uploads/contentImages/7/yellow.png [isHeadlineImage] => 1 [contentImageDateUploaded] => 1265388055 [contentId] => 7 [dashboardUserId] => 0 [contentTitle] => Another Blog [contentAbstract] => <p>This is another blog and it is shit becuase this does not work</p> [contentBody] => <p>ioasfihfududfhdufhuishdfiudshfiudhsfiuhdsiufhusdhfuids</p> [contentOnline] => 1 [contentAllowComments] => 0 [contentDateCreated] => 1265388034 [categoryId] => 1 [categoryTitle] => blogsss [categoryAbstract] => <p>asdsdsadasdsadfdsgdgdsgdsgssssssssssss</p> [categorySlug] => blog [categoryIsSpecial] => 0 [categoryOnline] => 1 [categoryDateCreated] => 1266588327 ) [2] => Array ( [contentImageId] => 33 [contentImageName] => portaski.jpg [contentImageType] => .jpg [contentImagePath] => /var/www/bangmarketing.bang/media/uploads/contentImages/11/portaski.jpg [isHeadlineImage] => 1 [contentImageDateUploaded] => 1265714175 [contentId] => 11 [dashboardUserId] => 0 [contentTitle] => Portaski - new product and brand launch by Bang [contentAbstract] => <p>Bang's experience in new product development has helped launch PortaSki &ndash; the pocket-sized device which is set to revolutionise skiing.</p> [contentBody] => <p>After developing Portaski's brand identity and positioning, Bang re-designed the product and its packaging ahead of launch in late 2008.</p> <p>A media and PR strategy was devised and implemented using Bang's close relationship with two of the UK's most influential organisations in the Advertising and Media Buying industries. On-line advertising was supported with editorial reviews in the UK's leading broadsheets and tabloids, which combined with pin-point HTML direct mail to drive consumers to the new e-commerce site.</p> <p>Impressive month-on-month growth has been achieved since launch, and the direct marketing activity resulted in an unprecedented 2.71% of targets going on-line to purchase a PortaSki.</p> <p>For further information visit <a href="http://www.portaski.com" target="_blank">www.portaski.com</a></p> [contentOnline] => 1 [contentAllowComments] => 0 [contentDateCreated] => 1265718184 [categoryId] => 1 [categoryTitle] => blogsss [categoryAbstract] => <p>asdsdsadasdsadfdsgdgdsgdsgssssssssssss</p> [categorySlug] => blog [categoryIsSpecial] => 0 [categoryOnline] => 1 [categoryDateCreated] => 1266588327 ) [3] => Array ( [contentImageId] => 26 [contentImageName] => housingplus.jpg [contentImageType] => .jpg [contentImagePath] => /var/www/bangmarketing.bang/media/uploads/contentImages/5/housingplus.jpg [isHeadlineImage] => 1 [contentImageDateUploaded] => 1265284989 [contentId] => 5 [dashboardUserId] => 0 [contentTitle] => Bang launches Housing Plus [contentAbstract] => <p>Bang has launched Housing Plus, the new brand for the Central Borders Housing Group, along with new sub-brands Property Care and SSHA.</p> [contentBody] => <p>The Midlands based Group, with turnover in excess of &pound;21M, appointed Bang in 2008 following an open pitch of over 40 agencies. Bang's work began with an extensive marketing research strategy that challenged the Group's former positioning and brand structure.</p> <p>The research unveiled that the housing sector demanded a values-led Group. This led Bang to develop the brave &lsquo;Together for the Right Reasons' positioning for Housing Plus.</p> <p>Chris Garratt, Marketing Director at Bang explained "The housing sector has witnessed wholesale change in recent years. Much to tenant's dismay, many associations and Groups appear to be losing touch with their roots, we wanted to develop a Group for associations who place principles at the heart of their corporate strategy".</p> <p>The repositioned sub-brands also play an important role in the Group's revised brand by highlighting Housing Plus' willingness to embrace and nurture individual identities. Chris Garratt continued "By adopting a &lsquo;house of brands' hierarchy from the outset, Housing Plus has sent out a strong message to prospective strategic partners".</p> <p>Bang handled all aspects of work for the redevelopment of the three brands, including research, brand creation, naming, positioning, internal branding and communications, advertising, the brand launches, building the brands' on-line presence and the creation of a powerful brand film &ndash; which is already attracting significant interest from across the sector.</p> [contentOnline] => 1 [contentAllowComments] => 0 [contentDateCreated] => 1265285940 [categoryId] => 8 [categoryTitle] => News [categoryAbstract] => <p>The world at Bang Marketing moves fast, keep up to date w [categorySlug] => news [categoryIsSpecial] => 0 [categoryOnline] => 1 [categoryDateCreated] => 1265283717 ) I need a way that I can get all the content images associated with the same content title in one group and then display under the content title. Can anyone help?

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  • Pagination number elements do not work - jquery

    - by ClarkSKent
    Hello, I am trying to get my pagination links to work. It seems when I click any of the pagination number links to go the next page, the new content does not load. literally nothing happens and when looking at the console in Firebug, nothing is sent or loaded. I have on the main page 3 links to filter the content and display it. When any of these links are clicked the results are loaded and displayed along with the associated pagination numbers for that specific content. Here is the main page so you can see what the structure looks like for the jquery: <?php include_once('generate_pagination.php'); ?> <script type="text/javascript" src="http://ajax.googleapis.com/ajax/libs/jquery/1.4.1/jquery.min.js"></script> <script type="text/javascript" src="jquery_pagination.js"></script> <div id="loading" ></div> <div id="content" data-page="1"></div> <ul id="pagination"> <?php generate_pagination($sql) ?> </ul> <br /> <br /> <a href="#" class="category" id="marketing">Marketing</a> <a href="#" class="category" id="automotive">Automotive</a> <a href="#" class="category" id="sports">Sports</a> The jquery below is pretty simple and I don't think I need to explain what it does. I believe the problem may be with the $("#pagination li").click(function(){ since the li elements are the numbers that do not work when clicked. Even when I try to fadeOut or hide the content on click nothing happens. I'm pretty new to the jquery structure so I do not fully understand where the real problem is occurring, this is just from my observation. The jquery file looks like this: $(document).ready(function(){ //Display Loading Image function Display_Load() { $("#loading").fadeIn(900,0); $("#loading").html("<img src='bigLoader.gif' />"); } //Hide Loading Image function Hide_Load() { $("#loading").fadeOut('slow'); }; //Default Starting Page Results $("#pagination li:first").css({'color' : '#FF0084'}).css({'border' : 'none'}); Display_Load(); $("#content").load("pagination_data.php?page=1", Hide_Load()); //Pagination Click $("#pagination li").click(function(){ Display_Load(); //CSS Styles $("#pagination li") .css({'border' : 'solid #dddddd 1px'}) .css({'color' : '#0063DC'}); $(this) .css({'color' : '#FF0084'}) .css({'border' : 'none'}); //Loading Data var pageNum = this.id; $("#content").load("pagination_data.php?page=" + pageNum, function(){ $(this).attr('data-page', pageNum); Hide_Load(); }); }); // Editing below. // Sort content Marketing $("a.category").click(function() { Display_Load(); var this_id = $(this).attr('id'); $.get("pagination.php", { category: this.id }, function(data){ //Load your results into the page var pageNum = $('#content').attr('data-page'); $("#pagination").load('generate_pagination.php?category=' + pageNum +'&ids='+ this_id ); $("#content").load("filter_marketing.php?page=" + pageNum +'&id='+ this_id, Hide_Load()); }); }); }); If anyone could help me on this that would be great, Thanks. EDIT: Here are the innards of <ul id="pagination">: <?php function generate_pagination($sql) { include_once('config.php'); $per_page = 3; //Calculating no of pages $result = mysql_query($sql); $count = mysql_fetch_row($result); $pages = ceil($count[0]/$per_page); //Pagination Numbers for($i=1; $i<=$pages; $i++) { echo '<li class="page_numbers" id="'.$i.'">'.$i.'</li>'; } } $ids=$_GET['ids']; generate_pagination("SELECT COUNT(*) FROM explore WHERE category='$ids'"); ?>

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  • Pagination links do not work properly - incorrect PHP function??

    - by ClarkSKent
    Hi everyone, I am still trying to figure out how to fix my pagination script to work properly. the problem I am having is when I click any of the pagination number links to go the next page, the new content does not load. literally nothing happens and when looking at the console in Firebug, nothing is sent or loaded. I have on the main page 3 links to filter the content and display it. When any of these links are clicked the results are loaded and displayed along with the associated pagination numbers for that specific content. I believe the problem is coming from the function(generate_pagination.php (seen below)). Here is the main page so you can how I am including and starting the function(I'm new to php): <?php include_once('generate_pagination.php'); ?> <script type="text/javascript" src="http://ajax.googleapis.com/ajax/libs/jquery/1.4.1/jquery.min.js"></script> <script type="text/javascript" src="jquery_pagination.js"></script> <div id="loading" ></div> <div id="content" data-page="1"></div> <ul id="pagination"> <?php generate_pagination($sql) ?> </ul> <br /> <br /> <a href="#" class="category" id="marketing">Marketing</a> <a href="#" class="category" id="automotive">Automotive</a> <a href="#" class="category" id="sports">Sports</a> This is as mentioned above, where i think the problem persists since I know nothing of the function formats and how to properly incorporate them: <?php function generate_pagination($sql) { include_once('config.php'); $per_page = 3; //Calculating no of pages $result = mysql_query($sql); $count = mysql_fetch_row($result); $pages = ceil($count[0]/$per_page); //Pagination Numbers for($i=1; $i<=$pages; $i++) { echo '<li class="page_numbers" id="'.$i.'">'.$i.'</li>'; } } $ids=$_GET['ids']; generate_pagination("SELECT COUNT(*) FROM explore WHERE category='$ids'"); ?> I thought I might as well through in the jquery if someone wants to see: $(document).ready(function(){ //Display Loading Image function Display_Load() { $("#loading").fadeIn(900,0); $("#loading").html("<img src='bigLoader.gif' />"); } //Hide Loading Image function Hide_Load() { $("#loading").fadeOut('slow'); }; //Default Starting Page Results $("#pagination li:first").css({'color' : '#FF0084'}).css({'border' : 'none'}); Display_Load(); $("#content").load("pagination_data.php?page=1", Hide_Load()); //Pagination Click $("#pagination li").click(function(){ Display_Load(); //CSS Styles $("#pagination li") .css({'border' : 'solid #dddddd 1px'}) .css({'color' : '#0063DC'}); $(this) .css({'color' : '#FF0084'}) .css({'border' : 'none'}); //Loading Data var pageNum = this.id; $("#content").load("pagination_data.php?page=" + pageNum, function(){ $(this).attr('data-page', pageNum); Hide_Load(); }); }); // Editing below. // Sort content Marketing $("a.category").click(function() { Display_Load(); var this_id = $(this).attr('id'); $.get("pagination.php", { category: this.id }, function(data){ //Load your results into the page var pageNum = $('#content').attr('data-page'); $("#pagination").load('generate_pagination.php?category=' + pageNum +'&ids='+ this_id ); $("#content").load("filter_marketing.php?page=" + pageNum +'&id='+ this_id, Hide_Load()); }); }); }); Any help would be appreciated on getting the function to work properly. Thank you.

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  • Oracle Customer Reference Forum – Apex IT – Oracle Sales Cloud

    - by Richard Lefebvre
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 Apex IT, an Oracle Platinum Partner, wins Nucleus Research's ROI Award with a 724% return. Learn how you can improve your ROI with Oracle Sales and Marketing Cloud. We are pleased to invite you to a discussion with Apex IT on industry trends, why sales automation is important, the decision making process for choosing Oracle Sales Cloud, and benefits achieved since going live. Apex IT works with clients large and small, assisting them at all stages in the process: organizing ideas and developing strategies, selecting the most appropriate package, implementing it for best results, and keeping systems optimized with long-term support. Please plan to register at least three hours prior to the event taking place in order to participate and get the dial-in information associated in due time. Speakers: Bryan Hinz, Vice President of Business Development, Apex IT (Speaker) Chris Haven, Senior Director Product Management, Oracle (Moderator) Organization Profile: Since 1997, Apex IT has helped public sector, corporate and higher education clients use technology to streamline their processes and increase productivity and profitability. Based on products and best practices from Oracle our experts provide a full range of enterprise solutions including CX/CRM and related applications that support marketing, sales, and service; HR and HR Helpdesk; and Business Intelligence. Our project approach is results-driven and our attitude is people-focused. Industry: Professional Services Products/Services: Oracle Sales Cloud Organization Website: http://apexit.com/ Event Description: In this informal reference call, you will have the opportunity to hear Apex IT discuss industry trends, why sales automation is important, the decision making process for choosing Oracle Sales Cloud, and benefits achieved since going live. The call will open with a brief overview, followed by discussion, and an open question and answer session. Please allow one hour for the call. Why Oracle: Apex IT needed a mobile-enabled sales force automation tool that could promote account collaboration and integrate with Microsoft Outlook. Oracle Sales Cloud met these needs and Apex IT’s requirements for: Improved collaborative selling Improved quality of customer engagement and information Improved business development Improved pipeline management Please plan to register at least three hours prior to the event taking place in order to participate and get the dial-in information associated in due time. After you register your information will be forwarded through an Approval Process. Once your registration request has been validated against the invitation database, you will receive an email confirmation with your registration details as long as there is availability. Please be advised that Apex IT will revise the registrants list and may dismiss registrations as they see fit. Note: To access more information at the corporate site you would need an Oracle.com account. If you do not already have an account, getting one is easy and free. Click on the link and you will be prompted to create an account. After you have created your account, you will be automatically returned to the full page description of this event. Register Now! /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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  • Best WordPress Shopping Cart & Ecommerce Plugins

    - by Edward
    A versatile WordPress Shopping Cart plugin can help you create a feature-rich online store on your WordPress-powered website or blog. Some are so advanced that you can get your store up and running in minutes. Some plugins allow you to take ecommerce to a next level with their high end customization tools. Here is a list of best WP shopping cart plugins available: Cart66 One of the best WordPress plugin with lots of features, great quality and ease of use. It accepts few more payment getways such as PayPal Website Payments Standard, PayPal Website Payments Professional, PayPal Express Checkout, eProcessing Network etc. It has flexible design options, recurring payments for subscriptions, memberships, and payment plans, Easy PCI Compliance – Safe and Secure. It is fast and efficient, one can sell digital and physical products and support is good. Price: Standard $49 & Professional $99 Details Download StorePress StorePress is a WordPress theme, which is fully coded. It comes with scripts that can change a WordPress blog into a veritable e-commerce virtual store. With this great premium WordPress theme, one can start affiliate stores, or promote affiliate products. Price: Single $59.99 & Developer License $119.99 Details Download WordPress eStore Plugin This shopping cart plugin comes with easy checkout, ease of design and use, automatic instant digital product delivery, Next Gen gallery integration, autoresponder integration etc. It is a lightweight shopping cart and allows multi site license. This plugin offers an amazingly comprehensive toolkit that will ensure your online shop is almost just plug-and-play. Price: $49.99 Details Download Shoppers Press Shoppers press is a premium cart for Word Press that comes with 20+ to choose from and 20+ built in payment gateways. It features one-click setups, personalized user accounts, easy management tools, detailed sales tracking, promotional options, a variety of product import tools, and many more features Price:$79 Details Download WordPress Shopping Cart plugin The WordPress Shopping Cart plugin by Tribulant quickly and seamlessly integrates an online shop with a fully functional shopping cart interface into any WordPress website. It has easy to use interface, which enables set up of multiple products and categorize and organizing them into multiple product categories. It also has many more attractive features. Price: $49.99 Details Download WP e-commerce WP e-commerce is a free full-featured shopping cart plugin for WordPress. It is a full featured shopping cart and boasts of easy checkout. It offers a wide range of features including SSL compatibility, customization and merchandising, integrated payment processing solutions including manual payment, Google Checkout and PayPal Payments, and email marketing. It is wordpress and social networking integrated. It is customizable by use of PHP template tag, wordpress shortcode and widgets. Details Download YAK for WordPress YAK is an open source shopping cart plugin for WordPress. It associates products with weblog entries (in other words, posts), so the post ID also becomes the product code. It supports both pages and posts as products, handles different types of product through categories. YAK supports downloadable products, so any e-books, plugins, or zip files you’re marketing can be easily purchased and dowloaded. Details Download Market Press It is another shopping cart full of many features. It offers following features such as assign categories and tags to products to make them easy to find, stock tracking with alerts, order management/alerts, fully customizable email messages, full support for most major currencies, fully customizable store urls/slugs, customers can checkout without being a site user etc. Expensive, but good option for those who can afford it. Price: $17.42/month Details Download Shopp It is an excellent shopping cart plugin for Word Press. This plugin is extremely easy to install and use. It has a cleaner interface. The customer support is good. Use can easily customize the look of the cart by using its amazing features. Price: $55 Details Download Related posts:8 PHP Shopping Cart Software for Reliable Ecommerce Solution Shopping Cart SEO 8 Free Open Source Shopping Carts

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  • Bancassurers Seek IT Solutions to Support Distribution Model

    - by [email protected]
    Oracle Insurance's director of marketing for EMEA, John Sinclair, attended the third annual Bancassurance Forum in Vienna last month. He reports that the outlook for bancassurance in EMEA remains positive, despite changing market conditions that have led a number of bancassurers to re-examine their business models. Vienna is at the crossroads between mature Western European markets, where bancassurance is now an established best practice, and more recently tapped Eastern European markets that offer the greatest growth potential. Attendance at the Bancassurance Forum was good, with 87 bancassurance attendees, most in very senior positions in the industry. The conference provided the chance for a lively discussion among bancassurers looking to keep abreast of the latest trends in one of Europe's most successful distribution models for insurance. Even under normal business conditions, there is a great demand for best practice sharing within the industry as there is no standard formula for success.  Each company has to chart its own course and choose the strategies for sales, products development and the structure of ownership that make sense for their business, and as soon as they get it right bancassurers need to adapt the mix to keep up with ever changing regulations, completion and economic conditions.  To optimize the overall relationship between banking and insurance for mutual benefit, a balance needs to be struck between potentially conflicting interests. The banking side of the house is looking for greater wallet share from its customers and the ability to increase profitability by bundling insurance products with higher margins - especially in light of the recent economic crisis, where margins for traditional banking products are low and completion high. The insurance side of the house seeks access to new customers through a complementary distribution channel that is efficient and cost effective. To make the relationship work, it is important that both sides of the same house forge strategic and long term relationships - irrespective of whether the underlying business model is supported by a distribution agreement, cross-ownership or other forms of capital structure. However, this third annual conference was not held under normal business conditions. The conference took place in challenging, yet interesting times. ING's forced spinoff of its insurance operations under pressure by the EU Commission and the troubling losses suffered by Allianz as a result of the Dresdner bank sale were fresh in everyone's mind. One year after markets crashed, there is now enough hindsight to better understand the implications for bancassurance and best practices that are emerging to deal with them. The loan-driven business that has been crucial to bancassurance up till now evaporated during the crisis, leaving bancassurers grappling with how to change their overall strategy from a loan-driven to a more diversified model.  Attendees came to the conference to learn what strategies were working - not only to cope with the market shift, but to take advantage of it as markets pick up. Over the course of 14 customer case studies and numerous analyst presentations, topical issues ranging from getting the business model right to the impact on capital structuring of Solvency II were debated openly. Many speakers alluded to the need to specifically design insurance products with the banking distribution channel in mind, which brings with it specific requirements such as a high degree of standardization to achieve efficiency and reduce training costs. Moreover, products must be engineered to suit end consumers who consider banks a one-stop shop. The importance of IT to the successful implementation of bancassurance strategies was a theme that surfaced regularly throughout the conference.  The cross-selling opportunity - that will ultimately determine the success or failure of any bancassurance model - can only be fully realized through a flexible IT architecture that enables banking and insurance processes to be integrated and presented to front-line staff through a common interface. However, the reality is that most bancassurers have legacy IT systems, which constrain the businesses' ability to implement new strategies to maintaining competitiveness in turbulent times. My colleague Glenn Lottering, who chaired the conference, believes that the primary opportunities for bancassurers to extract value from their IT infrastructure investments lie in distribution management, risk management with the advent of Solvency II, and achieving operational excellence. "Oracle is ideally suited to meet the needs of bancassurance," Glenn noted, "supplying market-leading software for both banking and insurance. Oracle provides adaptive systems that let customers easily integrate hybrid business processes from both worlds while leveraging existing IT infrastructure." Overall, the consensus at the conference was that the outlook for bancassurance in EMEA remains positive, despite changing market conditions that have led a number of bancassurers to re-examine their business models. John Sinclair is marketing director for Oracle Insurance in EMEA. He has more than 20 years of experience in insurance and financial services.    

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  • Editor's Notebook - Social Aura: Insights from the Oracle Social Media Summit

    - by user462779
    Panelists talk social marketing at the Oracle Social Media Summit On November 14, I traveled to Las Vegas for the first-ever Oracle Social Media Summit. The two day event featured an impressive collection of social media luminaries including: David Kirkpatrick (founder and CEO of Techonomy Media and author of The Facebook Effect), John Yi (Head of Marketing Partnerships, Facebook), Matt Dickman (EVP of Social Business Innovation, Weber Shandwick), and Lyndsay Iorio (Social Media & Communications Manager, NBC Sports Group) among others. It was also a great opportunity to talk shop with some of our new Vitrue and Involver colleagues who have been returning great social media results even before their companies were acquired by Oracle. I was live tweeting the event from @OracleProfit which was great for those who wanted to follow along with the proceedings from the comfort of their office or blackjack table. But I've also found over the years that live tweeting an event is a handy way to take notes: I can sift back through my record of what people said or thoughts I had at the time and organize the Twitter messages into some kind of summary account of the proceedings. I've had nearly a month to reflect on the presentations and conversations at the event and a few key topics have emerged: David Kirkpatrick's comment during the opening presentation really set the stage for the conversations that followed. Especially if you are a marketer or publisher, the idea that you are in a one-way broadcast relationship with your audience is a thing of the past. "Rising above the noise" does not mean reaching for a megaphone, ALL CAPS, or exclamation marks. Hype will not motivate social media denizens to do anything but unfollow and tune you out. But knowing your audience, creating quality content and/or offers for them, treating them with respect, and making an authentic effort to please them: that's what I believe is now necessary. And Kirkpatrick's comment early in the day really made the point. Later in the day, our friends @Vitrue demonstrated this point by elaborating on a comment by Facebook's John Yi. If a social strategy is comprised of nothing more than cutting/pasting the same message into different social media properties, you're missing the opportunity to have an actual conversation. That's not shouting at your audience, but it does feel like an empty gesture. Walter Benjamin, perplexed by auraless Twitter messages Not to get too far afield, but 20th century cultural critic Walter Benjamin has a concept that is useful for understanding the dynamics of the empty social media gesture: Aura. In his work The Work of Art in the Age of Mechanical Reproduction, Benjamin struggled to understand the difference he percieved between the value of a hand-made art object (a painting, wood cutting, sculpture, etc.) and a photograph. For Benjamin, aura is similar to the "soul" of an artwork--the intangible essence that is created when an artist picks up a tool and puts creative energy and effort into a work. I'll defer to Wikipedia: "He argues that the "sphere of authenticity is outside the technical" so that the original artwork is independent of the copy, yet through the act of reproduction something is taken from the original by changing its context. He also introduces the idea of the "aura" of a work and its absence in a reproduction." So make sure you put aura into your social interactions. Don't just mechanically reproduce them. Keeping aura in your interactions requires the intervention of an actual human being. That's why @NoahHorton's comment about content curation struck me as incredibly important. Maybe it's just my own prejudice, being in the content curation business myself. And it's not to totally discount machine-aided content management systems, content recommendation engines, and other tech-driven tools for building an exceptional content experience. It's just that without that human interaction--that editor who reviews the analytics and responds to user feedback--interactions over social media feel a bit empty. It is SOCIAL media, right? (We'll leave the conversation about social machines for another day). At the end of the day, experimentation is key. Just like trying to find that right joke to tell at the beginning of your presentation or that good opening like at a cocktail party, social media messages and interactions can take some trial and error. Don't be afraid to try things, tinker with incomplete ideas, abandon things that don't work, and engage in the conversation. And make sure your heart is in it, otherwise your audience can tell. And finally:

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