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  • CSV Anyone?

    - by Tim Dexter
    CSV, a dead format? With today's abilities to generate Excel output (Im working on some posts for the shiny new Excel templates) and the sophistication of the eText outputs, do you really need CSV? I guess so seeing as it was added after the base product was released as an enhancement. But I'd be interested in hearing use cases? I used to think the same of text output. But now Im working in the public sector where older technologies abound I can see a use for text output. Its also used as a machine readable format, etc. BIP still does not support a text format from its RTF templates but its very doable using XSL templates. Back to CSV, I noticed an enhancement in the big list of new stuff in the 10.1.3.4.1 rollup. You can now generate CSV from structured data ie a data template or a SQL XML query. This piqued my interest so I ran off a data template to CSV. Its interesting, in a geeky kinda way, I guess Im that way inclined.Here's my data structure:<EMPLOYEES> <LIST_G_DEPT> <G_DEPT>  <DEPARTMENT_ID>10</DEPARTMENT_ID>  <DEPARTMENT_NAME>Administration</DEPARTMENT_NAME>  <LIST_G_EMP>   <G_EMP>     <EMPLOYEE_ID>200</EMPLOYEE_ID>     <EMP_NAME>Jennifer Whalen</EMP_NAME>     <EMAIL>JWHALEN</EMAIL>     <PHONE_NUMBER>515.123.4444</PHONE_NUMBER>     <HIRE_DATE>1987-09-17T00:00:00.000-06:00</HIRE_DATE>     <SALARY>4400</SALARY>    </G_EMP>   </LIST_G_EMP>  <TOTAL_EMPS>1</TOTAL_EMPS>  <TOTAL_SALARY>4400</TOTAL_SALARY>  <AVG_SALARY>4400</AVG_SALARY>  <MAX_SALARY>4400</MAX_SALARY>  <MIN_SALARY>4400</MIN_SALARY> </G_DEPT>Poor ol Jennifer, she needs some help in the Admin department :0)Pushing this to CSV and BP completely flattens the data out so you get a completely denormalized data output in the CSV.TOTAL_SALARY,DEPARTMENT_ID,DEPARTMENT_NAME,MIN_SALARY,AVG_SALARY,MAX_SALARY,EMPLOYEE_ID,SALARY,PHONE_NUMBER,HIRE_DATE,EMP_NAME,EMAIL,TOTAL_EMPS4400,10,Administration,4400,4400,4400,200,4400,515.123.4444,1987-09-17T00:00:00.000-06:00,"Jennifer Whalen",JWHALEN,119000,20,Marketing,6000,9500,13000,201,13000,515.123.5555,1996-02-17T00:00:00.000-07:00,"Michael Hartstein",MHARTSTE,219000,20,Marketing,6000,9500,13000,202,6000,603.123.6666,1997-08-17T00:00:00.000-06:00,"Pat Fay",PFAY,2Useful? Its a little confusing to start with but it is completely de-normalized so there is lots of repetition. But if it floats your boat, you got it!

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  • Focus on Social Relationship Management at Oracle OpenWorld

    - by Pat Ma
    v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} 0 0 1 422 2408 involver 20 5 2825 14.0 Normal 0 false false false false EN-US JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:Cambria; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} Greetings from Oracle OpenWorld 2012. Today, we’re going to focus on Social Relationship Management at Oracle OpenWorld.?Social networking is touching all businesses today.  Customers are speaking about your brand right now on social media sites. Your employees are speaking to one another on social media sites. In an Oracle survey, 40% of consumers factor in Facebook recommendations when making purchasing decisions. Despite the rise of social networking, 70% of marketers report having little understanding of social media conversations happening around their brand. Oracle has invested in technologies that will help companies leverage social media technologies for their enterprise. Our suite of social products is collectively known as Social Relationship Management. Customers are using Social Relationship Management to get analytics to social media conversations around their brand, manage multiple social media channels while keeping their brand consistent, optimize internal workflows and processes, and create better customer relationships and experiences. In this example, using Social Relationship Management, a high-end national grocery chain is able to see that “Coconut Water” is trending in San Francisco. They are now able to send a $2-off coconut water coupon to shoppers who have checked into their San Francisco locations. This promotion further drives sales of coconut water in San Francisco. In another example, using Social Relationship Management, a technology company creates multiple Facebook pages and runs campaigns on them. These social campaigns are now integrated and tracked as another marketing channel in Oracle Fusion CRM. The technology company can now track and respond to a particular customer as he moves across multiple channels – without having to restart the conversation each time the customer contacts the company. Furthermore, the technology company can see in one interface what marketing channels – including social – is performing best for each promotion. Besides being a Software-as-a-Service solution, social is also a Platform-as-a-Service solution. The benefit here is that customers can extend the functionality of our social applications to suit their particular needs or create their own social application from scratch. During the Social Developer track, developers are learning how to use Java and other industry-standard programming languages to plug in social functionality to enterprise applications. To see how Social Relationship Management can help your business build better relationships and experience with customers, visit us on the web at oracle.com/social. There are a lot more social-oriented sessions left at OpenWorld. To view a schedule of the upcoming social-oriented sessions, go here.

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  • PHP and Ruby: how to leverage both? and, is it worth it?

    - by dukeofgaming
    As you might have noticed from the title, this is not a "PHP or Ruby", or a "PHP vs. Ruby" question. This is a question on how to leverage PHP + Ruby in the same business. I myself am a PHP developer, I love the language because of its convenience and I specially love the ecosystem of resources that surround it: Joomla, Drupal, Wordpress, Symfony2, Doctrine2, etc. However, the language itself can be a little disappointing sometimes. OTOH, Ruby looks like a very beautiful language and —from studying it superficially in several aspects— I could say it is leaner than Python as a language per se. However, from what I've seen there is pretty much only RoR making noise, and I don't like RoR so much (mainly because its model layer). As Co-CEO and CTO at my company I'm trying to think outside of the box since I want to start to focus on the human side of technology and see if its sane to use both PHP and Ruby. Here are some random thoughts: Ruby folk seem to be generally better suited programmers than PHP folk (in terms of averages), I know the previous statement is somewhat baloney because very good and well architected PHP can be written, but I'd say the Ruby programmer culture is better than PHP's. The thing about Ruby is that it seems better suited for rapid development, I don't really know if this is only the case for RoR, but I do know that there are certain practices (perhaps not so good) like monkey patching that let business needs be satified quicker. From a marketing point of view (yep, sometimes you need to leverage the marketing BS for the sake of your company) Ruby seems better while PHP carries some stigmas. PHP 5.4 is bringing traits, and that is better/cleaner than mixins. That could really make PHP as lean as Ruby —or more— for certain stuff. Now, concretely, my questions: Would a PHP programmer want to learn Ruby?, I know I do, but conversely, would a Ruby programmer want to learn PHP?. What kinds of projects or situations would be better suited for Ruby that are not suited for PHP?. What is the actual ecosystem of Ruby?, aside from RoR, I have not seen other hyped technologies/frameworks (I've seen RSpec, but I confess being a total noob on what BDD really consists of and its implications). Supposing there are a certain type of projects ideal for Ruby, would there be a moment that its better to move it to PHP?. I know PHP can handle lots of stuff, but I've read that Ruby has its limitations when scaling (or is that RoR?, or is that baloney for both?). Finally and most importantly, would it be sane to maintain projects in two languages?, or is that just stupid. As I said, it looks like Ruby is leaner on the short term and that can make a project happen and succeed, but I'm not so sure about that on the long run. I'm looking for insights mainly from people that know well the strengths and weaknesses of the languages —preferably both of them— and Ruby's ecosystem in real practice, meaning: frameworks and applications like the ones I quoted from PHP's ecosystem. Best regards and thanks for your time.

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  • Oracle Fusion CRM Implementation Bootcamp for EMEA Systems Integrators - Paris July 24-26th

    - by Richard Lefebvre
    To support partner success and increase win potential with Fusion CRM, we are organizing a unique bootcamp on Fusion CRM intended for Oracle EMEA partners on July 24th to 26th. Join us for this outstanding Bootcamp and learn from Oracle Corporation in-depth know-how on Fusion CRM. The official announcement will be forthcoming, yet we wanted you to determine the appropriate candidate to attend this workshop. Further to this we will send the actual invitation to the selected candidate. Due to the limited number of seats, we will be limiting the number of registrations per SI company and will be selecting the participants. If you are interested to have one or more representatives of your company to attend this bootcamp, please send an email to [email protected] by June 18th indicating the name and email address of the participants you would like to nominate, ranked by priority. What will we cover: This Bootcamp presents the fundamental concepts of the Oracle Fusion CRM applications. It introduces you to each functional area of the product, how it is used, and what you need to consider when implementing it for an organization. While we do examine implementation considerations, we do not address the detailed steps of implementation. Instead, we direct you to the relevant resources to learn more. Topics covered: Fusion CRM Introduction Fusion CRM Security Introduction Fusion Functional Setup Manager Introduction Customer Model Introduction Customer Center Introduction Customer Data Management Introduction Marketing & Campaigns Introduction Lead Management Introduction Territory Management Introduction Territory Modeling Introduction with Exercise Opportunity Management Introduction Forecasting Introduction Analytics Introduction CRM For Microsoft Outlook Introduction Customizing with Composers Introduction Roundtable Discussions, and time for hands-on labs (day 2, 3, 4) Next Steps, available resources, ongoing learning path, partner environments, keeping in touch and feedback Bootcamp Goals: Enable a new Fusion CRM implementation team member to: Describe the scope of Oracle Fusion CRM applications Describe the basic security model Describe the customer model Perform common sales and marketing user transactions Access and navigate the Functional Setup Manager Model territories in Fusion CRM using sample business requirements Do necessary planning before implementing the offerings and options Describe the analytics available with the Fusion CRM product Describe the basic page customizations that can be done to meet business requirements Find documentation and other courses to assist in performing setup tasks Expectations: This Bootcamp program should prime the SI organization implementation consultants to attain the basic skills necessary to support a consulting practice in the delivery, scoping, pricing, and planning of your Fusion CRM Implementations. Oracle University will begin to offer additional deep skill training, starting this summer, designed to follow the Introduction Bootcamp. Participants will be expected to participate in labs, exercises, workshops and roundtable discussions with the Oracle Product Managers. Who should attend: This class is designed for your lead CRM Implementation consultants, those who will support your Fusion CRM consulting practice as it grows. These individuals may be members of a centre of excellence, or skills leadership office. The individual who is attending the bootcamp must have prior experience implementing a CRM solution. Intended Audience: Oracle Diamond, Platinum and Gold Level SIs (Top SIs) with specialization in Oracle Applications CRM implementations, with a commitment to achieving Fusion CRM Implementation Specialization. Commitment expressed through an investment in a Center of Excellence/Innovation Center for Fusion CRM Applications. Individuals who will support the implementation practice as it is forming and will deliver Fusion CRM On Premise and Cloud Services implementations. Functional practice leaders, the future Fusion Application Wizards within the SI's organization. This Bootcamp is designed for people who: Will deliver Fusion CRM implementations Have had little or no exposure to Fusion CRM applications Are familiar with at least one other CRM application Have a business analyst level of technical background Prerequisites: Please note, that participants will be asked to take self-service-trainings (video format) and pass the related assessments prior to joining the Bootcamp. Fees: This event is FREE of charge for Oracle partners. When: 24 July – 26 July, 2012 (8:30 - 18:00 each day, including the last day; with recommended but optional evening events on all three days from 18:00 - 20:00 hrs) Where: Paris, France (Location to be defined) Travel: To make your travel hassel free, we kindly suggest you to plan your arrival to Paris on July 23rd and your departure on the 27th. Agenda: The final agenda and registration details will be issued closer to the event date.  

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  • Oracle Cloud Hiring Event at Oracle in Redwood on November 9th

    - by user769227
    Wow, 24 hours to go until Cloud Hire 2012 at Oracle! Friday is going to be a great day for many looking to make a life and career changing move. In case you haven’t heard, Oracle is hosting Cloud Hire 2012 this Friday, November 9, at the Oracle Conference Center on our World Wide Headquarters campus in Redwood Shores. This is a one-of-a-kind event to be sure and we are still registering online! We are aggressively expanding our Cloud Development and Product Management organizations to meet to ever-growing demand for Oracle Cloud. And, from this event alone, we are hoping to hire 25+ Developers, Inbound and Outbound Product Managers, Technical Leaders and QA Engineers across several Oracle Cloud groups, including: · Data and Insight Services: Big Data as a Service/Business Directory · Cloud Infrastructure · Application Marketplace · Cloud Portal · Product Management and Marketing: Outbound/Inbound · Testing/Quality Assurance · Cloud Social Platform: Analytics, Media, Big Data, Text Analytics, High Performance Search, · Cloud Social Platform - Social Relationship Management: Mobile Development/Social Network Integrations Why attend this event? Just Google Larry Ellison’s 2012 OpenWorld keynote address and you will learn why! Oracle Cloud is growing every day and we are scaling, adding new products and revolutionizing and improving all areas of the Oracle Cloud. There is no company that can come close to the comprehensive product lineup, services, capabilities and global reach and delivery of Oracle’s Cloud. This why it is a great time to work for Oracle: where consistent, stable financial growth rules and high impact technological advances are occurring every day. If you are serious about managing an upward, expansive path in your career, while staying on the leading edge and making big career impacts, you should join Oracle. Whether you want to design and develop or manage Social, Infrastructure or Applications in the Cloud, you can do it all at Oracle. Whether you’re a Technical Leader, Developer, Architect or Product Manager/Strategist, we are hiring now! Come check us out on Friday, November 9 in-person and see why Oracle Cloud is the place to take your career! RSVP here: and Learn more about the hiring teams in attendance here. Here are just some of the big things happening on Friday, November 9: · 830-3pm: Registration/Refreshments, Oracle Conference Center, 350 Oracle Parkway, Redwood Shores, CA (free parking) · 9am – 3pm: Ongoing Hiring Team Discussions and Product Demos include: Social Marketing, Social Engagement, Social Monitoring, Insight / View, KPI Bundles, Business Directory, Virtualization, Messaging, Provisioning, Cloud Portal · 10:30am – Speaker: Gopalan Arun, Vice President, Oracle Cloud Development Bio: Arun has been with Oracle for 18 years+. He is a testament to the stability and career growth that you can achieve working for Oracle. Arun began as a Developer and ascended through several product organizations into key leadership roles. Over his 18 years at Oracle, he has built and shipped many Database and Middleware products. Arun is one of the founding members of the Oracle Cloud and currently leads the development of many of the core infrastructure and developer-facing services of the Oracle Cloud. Topic: Oracle Cloud for the Developer · 1pm – Speaker: Naresh Revanuru, Lead Architect, Oracle Cloud Bio: Naresh is currently leading Java, Storage and Compute services for Oracle Cloud. Naresh also helps drive decisions for broad based Cloud topics that affect multiple services. http://www.linkedin.com/in/nareshrevanuru Topic: Oracle Cloud Architectural Overview and Challenges to Solve · 1pm-3pm: Ongoing Hiring Team Discussions and Product Demos

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  • Industry perspectives on managing content

    - by aahluwalia
    Earlier this week I was noodling over a topic for my first blog post. My intention for this blog is to bring a practitioner's perspective on ECM to the community; to share and collaborate on best practices and approaches that address today's business problems. Reviewing my past 14 years of experience with web technologies, I wondered what topic would serve as a good "conversation starter". During this time, I received a call from a friend who was seeking insights on how content management applies to specific industries. She approached me because she vaguely remembered that I had worked in the Health Insurance industry in the recent past. She wanted me to tell her about the specific business needs of this industry. She was in for quite a surprise as she found out that I had spent the better part of a decade managing content within the Health Insurance industry and I discovered a great topic for my first blog post! I offer some insights from Health Insurance and invite my fellow practitioners to share their insights from other industries. What does content management mean to these industries? What can solution providers be aware of when offering solutions to these industries? The United States health care system relies heavily on private health insurance, which is the primary source of coverage for approximately 58% Americans. In the late 19th century, "accident insurance" began to be available, which operated much like modern disability insurance. In the late 20th century, traditional disability insurance evolved into modern health insurance programs. The first thing a solution provider must be aware of about the Health Insurance industry is that it tends to be transaction intensive. They are the ones who manage and administer our health plans and process our claims when we visit our health care providers. It helps to keep in mind that they are in the business of delivering health insurance and not technology. You may find the mindset conservative in comparison to the IT industry, however, the Health Insurance industry has benefited and will continue to benefit from the efficiency that technology brings to traditionally paper-driven processes. We are all aware of the impact that Healthcare reform bill has had a significant impact on the Health Insurance industry. They are under a great deal of pressure to explore ways to reduce their administrative costs and increase operational efficiency. Overall, administrative costs of health insurance include the insurer's cost to administer the health plan, the costs borne by employers, health-care providers, governments and individual consumers. Inefficiencies plague health insurance, owing largely to the absence of standardized processes across the industry. To achieve this, industry leaders have come together to establish standards and invest in initiatives to help their healthcare provider partners transition to the next generation of healthcare technology. The move to online services and paperless explanation of benefits are some manifestations of technological advancements in health insurance. Several companies have adopted Toyota's LEAN methodology or Six Sigma principles to improve quality, reduce waste and excessive costs, thereby increasing the value of their plan offerings. A growing number of health insurance companies have transformed their business systems in the past decade alone and adopted some form of content management to reduce the costs involved in administering health plans. The key strategy has been to convert paper documents and forms into electronic formats, automate the content development process and securely distribute content to various audiences via diverse marketing channels, including web and mobile. Enterprise content management solutions can enable document capture of claim forms, manage digital assets, integrate with Enterprise Resource Planning (ERP) and Human Capital Management (HCM) solutions, build Business Process Management (BPM) processes, define retention and disposition instructions to comply with state and federal regulations and allow eBusiness and Marketing departments to develop and deliver web content to multiple websites, mobile devices and portals. Content can be shared securely within and outside the organization using Information Rights Management.  At the end of the day, solution providers who can translate strategic goals into solutions that maximize process automation, increase ease of use and minimize IT overhead are likely to be successful in today's health insurance environment.

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  • Have Your Cake and Eat it Too: Industry Best Practices + Flexibility

    - by Oracle Accelerate for Midsize Companies
    By Richard Garraputa, VP of Sales & Marketing, brij Richard joined brij in 1996 after graduating from the University of North Carolina at Greensboro with degrees in Information Systems and Accounting. He directs brij’s overall strategies of both the business development and marketing departments. Companies looking for new ERP systems spend so much time comparing features and functions of software products but too often short change the value of their own processes.  Company managers I meet often claim that they are implementing a new ERP system so they can perform better and faster.  When asked how, the answer is often “by implementing best practices”.  But the term ‘best practices’ is frequently used to mean ‘doing things the way everyone else does them’ rather than a starting point or benchmark to build upon by adding your own value. Of course, implementing standardized processes across an enterprise is an important step in improving operational efficiencies.  But not all companies are alike.  Do you ever tell your customers “We are just like our competition and have no competitive differentiation”?  Probably not.  So why should the implementation of your business processes be just like your competitor’s?  Even within the same industry, companies differentiate themselves by leveraging their unique expertise and approach to business.  These unique aspects—the competitive differentiators that companies use to thrive in a crowded marketplace—can and should be supported by the implementation of business systems like ERP. Modern ERP systems like Oracle’s JD Edwards EnterpriseOne have a broad and deep functional footprint designed to integrate a company’s core operations.  But how can a company take advantage of this footprint without blowing up their implementation budget?  Some ERP vendors claim to solve this challenge by stating that their systems come pre-configured with ‘best practices’.  Too often what they are really saying is that you will have to abandon your key operational differentiators to fit a vendor’s template for your business—or extend your implementation and postpone the realization of any benefits. Thankfully for midsize companies, there is an alternative to the undesirable options of extended implementation projects or abandoning their competitive differentiators.  Oracle Accelerate Solutions speed the time it takes to implement JD Edwards EnterpriseOne solution based on your unique business characteristics, getting your new ERP system up and running faster without forcing your business to fit a cookie-cutter solution. We’ve been a JD Edwards implementation partner since 1986 and we now leverage Oracle Business Accelerators—cloud based rapid implementation tools built and maintained by Oracle. Oracle Business Accelerators deliver the benefits of embedded industry best practices without forcing every customer in to one set of processes like many template or “clone and go” approaches do. You retain the ability to reconfigure your applications—without customization—as your business changes. Wielded by Oracle partners with industry-specific domain expertise, Oracle Accelerate Solution implementations powered by Oracle Business Accelerators help automate the application configuration to fit your business better, faster. For example, on a recent project at a manufacturing company, the project manager told me that Oracle Business Accelerators helped get them to Conference Room Pilot 20% faster than with a traditional approach. Time savings equal cost savings. And if ‘better and faster’ is your goal for your business performance, shouldn’t it be the goal for your ERP implementation as well? Established in 1986, brij has been dedicated solely to helping its customers implement Oracle’s JD Edwards solutions and to maximize the value of those customers’ IT investments. They are a Gold level member in Oracle PartnerNetwork and an Oracle Accelerate Solution provider.

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  • Building a personal website using Silverlight.

    - by mbcrump
    I’ve always believed that as a developer you should always have a hobby project going on. I think a hobby project needs to contain at least one of following things: Something that you have never done before. Something that you are interested in. Something that you can work on in your spare time without affecting your *paying* job. I decided my hobby project would be an entire web application written in Silverlight that could be used as a self-promotion/marketing tool. This goal of the site is to provide information on the work that I’ve done to conferences, future employers and anyone else that wanted to learn more about me. Before I go any further, if you just want to check out the site then it is located at http://michaelcrump.info. So, what did I use to create it? MVVM Light – I’m a big fan of this software. The item and project templates plus code snippets make this a huge win for any SL/WPF/WP7 application. Jetpack Theme by Microsoft – I suck at designing so I used this template to help speed up this project. ComponentOne 3rd Party Controls – I have a license and really like several of their products. A User Control that Jeremy Likness created called DynamicXaml (used with his permission). I had created my own version of this a while back, but Jeremy’s implementation was simply better. Main Page – Designed to create my “brand”. This was built for a quick glimpse of who I am and what do I do.  Blog – The best marketing tool for a developer is their blog. I decided to go with an HTML page displaying my site and the user could pop into full-screen if desired. I also included my feed and Silverlight-Zone. (Another site I work on) Online – This page links to sites that I have been featured on as well as community involvement and awards. I also have a web service that I can update this information without re-compiling the Silverlight App. Projects – I’ve been wanting to use a CoverFlow for a really long time now. =) This page list several hobby projects as well as a few professional projects.  Resume Page – This page only exist because I got tired of sending companies my resume in e-mail. I can now provide a deep link to this page and the recruiter can print, search or save my resume. The PDF of my resume exist in a folder that I can easily update without recompiling the app. Contact Page – Just a contact page with a web service that sends the email. The Send button becomes disabled after a successful send. I thought of adding captcha to this page but in the end didn’t think it was worth it. Looking back at this app, I’m happy with how it turned out. I love Silverlight and I am already thinking of my next hobby project. (Thinking another Windows Phone 7 app or MVC3).  Subscribe to my feed

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  • Launching Ops Center 12c

    - by user12601629
    Oracle Enterprise Manager Ops Center 12c is most ambitious version of the Ops Center tooling that we've ever released. I think that make it appropriate that we launched it in grand style! When it became clear we were going to be complete with the 12c final release about this time of year, the marketing team proposed that we roll the launch of 12c into Oracle OpenWorld Tokyo.  I thought that sounded like a fine idea!  You see, I have always loved Japan.  I even studied a bit of Japanese language back in school. OpenWorld Tokyo was an outstanding even this year.  It was held in Roppongi, one of the most stylish districts in Tokyo. And, to make things even better, the Sakura (cherry blossoms) were blooming.  If you've never been in Japan for cherry blossom season, it's a must see!  Here are a couple of pics for you. Here is a picture from Roppongi, near the conference.  Here's a picture near the Imperial Palace.  A couple of friends from the local sales team took me here before my flight out. So, now back to the product launch! We choose to launch the product in John Fowler's "Engineered Systems" keynote address.  It made perfect sense because of the close ties of Ops Center to the Systems portfolio of products.  It was a packed house for the keynote.  Here's a picture I took just before we started -- there were also hundreds more people in "overflow" rooms in other parts of the venue. Here's a picture of me on stage during the launch. While there are countless new features in Ops Center 12c that customers will love, I had to limit myself to discussing just three. Mission Critical Clouds Solaris 11 Engineered Systems So, what does Mission Critical Cloud mean?  It means we've expanded EM's cloud capabilities in a couple of key areas. First, we've expanded the "self service provisioning" capabilities we have to include SPARC -- not just x86.  Now you can build clouds of Solaris Zones with ease!  Second, we've much more deeply integrated high-end storage and network management into the cloud layers.  These may our IaaS story is now much more powerful! For Solaris 11, we didn't simply port our monitoring agent to S11.  That would have been easy, but also boring! We support S11 deeply.  Full access to the power of the IPS packaging system, the new virtualized networking stack, new Zones features, the Auto Install framework.  If you're ready to try Solaris 11 then Ops Center is ready for you. Last is on the area of Engineered Systems.  These combinations of hardware and software are fast and powerful. However, we're also on a mission to make them ever easier to manage.  We've made major strides with Ops Center 12c. Manage these systems as racks, not individual components.  The new capabilities for the new engineered systems like Exalogic and SPARC SuperCluster and striking. You can read more here: Oracle Unveils Oracle Enterprise Manager Ops Center 12c So, I'll wrap this up with one final bit of fun. One of my friends from the Oracle marketing department found a super cool place to get dinner.  It's a restaurant called Gonpachi. It turns out this is the place that inspired the scene in the Quentin Taratino movie Kill Bill where Uma Thurman fights 88 Ninjas.  Here is a picture I snapped while we were there. It was surely a good time. Check it out next time you're in Tokyo.

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  • Five Key Trends in Enterprise 2.0 for 2011

    - by kellsey.ruppel(at)oracle.com
    We recently sat down with Andy MacMillan, an industry veteran and vice president of product management for Enterprise 2.0 at Oracle, to get his take on the year ahead in Enterprise 2.0 (E2.0). He offered us his five predictions about the ways he believes E2.0 technologies will transform business in 2011. 1. Forward-thinking organizations will achieve an unprecedented level of organizational awareness. Enterprise 2.0 and Web 2.0 technologies have already transformed the ways customers, employees, partners, and suppliers communicate and stay informed. But this year we are anticipating that organizations will go to the next step and integrate social activities with business applications to deliver rich contextual "activity streams." Activity streams are a new way for enterprise users to get relevant information as quickly as it happens, by navigating to that information in context directly from their portal. We don't mean syndicating social activities limited to a single application. Instead, we believe back-office systems will be combined with social media tools to drive how users make informed business decisions in brand new ways. For example, an account manager might log into the company portal and automatically receive notification that colleagues are closing business around a certain product in his market segment. With a single click, he can reach out instantly to these colleagues via social media and learn from their successes to drive new business opportunities in his own area. 2. Online customer engagement will become a high priority for CMOs. A growing number of chief marketing officers (CMOs) have created a new direct report called "head of online"--a senior marketing executive responsible for all engagements with customers and prospects via the Web, mobile, and social media. This new field has been dubbed "Web experience management" or "online customer engagement" by firms and analyst organizations. It is likely to rapidly increase demand for a host of new business objectives and metrics from Web content management solutions. As companies interface with customers more and more over the Web, Web experience management solutions will help deliver more targeted interactions to ensure increased customer loyalty while meeting sales and business objectives. 3. Real composite applications will be widely adopted. We expect organizations to move from the concept of a single "uber-portal" that encompasses all the necessary features to a more modular, component-based concept for composite applications. This approach is now possible as IT and power users are empowered to assemble new, purpose-built composite applications quickly from existing components. 4. Records management will drive ECM consolidation. We continue to see a significant shift in the approach to records management. Several years ago initiatives were focused on overlaying records management across a set of electronic repositories and physical storage locations. We believe federated records management will continue, but we also expect to see records management driving conversations around single-platform content management consolidation. 5. Organizations will demand ECM at extreme scale. We have already seen a trend within IT organizations to provide a common, highly scalable infrastructure to consolidate and support content and information needs. But as data sizes grow exponentially, ECM at an extreme scale is likely to spread at unprecedented speeds this year. This makes sense as regulations and transparency requirements rise. The model in which ECM and lightweight CMS systems provide basic content services such as check-in, update, delete, and search has converged around a set of industry best practices and has even been coded into new industry standards such as content management interoperability services. As these services converge and the demand for them accelerates, organizations are beginning to rationalize investments into a single, highly scalable infrastructure. Is your organization ready for Enterprise 2.0 in 2011? Learn more.

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  • Social Search: Looking for Love

    - by Mike Stiles
    For marketers and enterprise executives who have placed a higher priority on and allocated bigger budgets to search over social, it might be time to notice yet another shift that’s well underway. Social is search. Search marketing was always more of an internal slam-dunk than other digital initiatives. Even a C-suite that understood little about the new technology world knew it’s a good thing when people are able to find you. Google was the new Yellow Pages. Only with Google, you could get your listing first without naming yourself “AAAA Plumbing.” There were wizards out there who could give your business prominence in front of people who were specifically looking for what you offered. Other search giants like Bing also came along to offer such ideal matchmaking possibilities. But what if the consumer isn’t using a search engine to find what they’re looking for? And what if the search engines started altering their algorithms so that search placement manipulation was more difficult? Both of those things have started to happen. Experian Hitwise’s numbers show that visits to the major search engines in the UK dropped 100 million through August. Search engines are far from dead, or even challenged. But more and more, the public is discovering the sites and brands they need through advice they get via social, not search. You’ll find the worlds of social and search increasingly co-mingling as well. Search behemoths Google and Bing are including Facebook and Google+ into their engines. Meanwhile, Facebook and Twitter have done some integration of global web search into their platforms. So what makes social such a worthwhile search entity for brands? First and foremost, the consumer has demonstrated a behavior of acting on recommendations from social connections. A cry in the wilderness like, “Anybody know any good catering companies?” will usually yield a link (and an endorsement) from a friend such as “Yeah, check out Just-Cheese-Balls Catering.” There’s no such human-driven force/influence behind the big search engines. Facebook’s Mark Zuckerberg and others call it “Friend Mining.” It is, in essence, searching for answers from friends’ experiences as opposed to faceless code. And Facebook has all of those friends’ experiences already stored as data. eMarketer says search in an $18 billion business, and investors are really into it. So no shock Facebook’s ready to leverage their social graph into relevant search. What do you do about all this as a brand? For one thing, it’s going to lead to some interesting paid marketing opportunities around the corner, including Sponsored Stories bought against certain queries, inserting deals into search results, capitalizing on social search results on mobile, etc. Apart from that, it might be time to stop mentally separating social and search in your strategic planning and budgeting. Courting your fans on social will cumulatively add up to more valuable, personally endorsed recommendations for your company when a consumer conducts a search on social. Fail to foster those relationships, fail to engage, fail to provide knock-em-dead customer service, fail to wow them with your actual products and services…and you’ll wind up with the visibility you deserve in social search results.

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  • Advanced Record-Level Business Intelligence with Inner Queries

    - by gt0084e1
    While business intelligence is generally applied at an aggregate level to large data sets, it's often useful to provide a more streamlined insight into an individual records or to be able to sort and rank them. For instance, a salesperson looking at a specific customer could benefit from basic stats on that account. A marketer trying to define an ideal customer could pull the top entries and look for insights or patterns. Inner queries let you do sophisticated analysis without the overhead of traditional BI or OLAP technologies like Analysis Services. Example - Order History Constancy Let's assume that management has realized that the best thing for our business is to have customers ordering every month. We'll need to identify and rank customers based on how consistently they buy and when their last purchase was so sales & marketing can respond accordingly. Our current application may not be able to provide this and adding an OLAP server like SSAS may be overkill for our needs. Luckily, SQL Server provides the ability to do relatively sophisticated analytics via inner queries. Here's the kind of output we'd like to see. Creating the Queries Before you create a view, you need to create the SQL query that does the calculations. Here we are calculating the total number of orders as well as the number of months since the last order. These fields might be very useful to sort by but may not be available in the app. This approach provides a very streamlined and high performance method of delivering actionable information without radically changing the application. It's also works very well with self-service reporting tools like Izenda. SELECT CustomerID,CompanyName, ( SELECT COUNT(OrderID) FROM Orders WHERE Orders.CustomerID = Customers.CustomerID ) As Orders, DATEDIFF(mm, ( SELECT Max(OrderDate) FROM Orders WHERE Orders.CustomerID = Customers.CustomerID) ,getdate() ) AS MonthsSinceLastOrder FROM Customers Creating Views To turn this or any query into a view, just put CREATE VIEW AS before it. If you want to change it use the statement ALTER VIEW AS. Creating Computed Columns If you'd prefer not to create a view, inner queries can also be applied by using computed columns. Place you SQL in the (Formula) field of the Computed Column Specification or check out this article here. Advanced Scoring and Ranking One of the best uses for this approach is to score leads based on multiple fields. For instance, you may be in a business where customers that don't order every month require more persistent follow up. You could devise a simple formula that shows the continuity of an account. If they ordered every month since their first order, they would be at 100 indicating that they have been ordering 100% of the time. Here's the query that would calculate that. It uses a few SQL tricks to make this happen. We are extracting the count of unique months and then dividing by the months since initial order. This query will give you the following information which can be used to help sales and marketing now where to focus. You could sort by this percentage to know where to start calling or to find patterns describing your best customers. Number of orders First Order Date Last Order Date Percentage of months order was placed since last order. SELECT CustomerID, (SELECT COUNT(OrderID) FROM Orders WHERE Orders.CustomerID = Customers.CustomerID) As Orders, (SELECT Max(OrderDate) FROM Orders WHERE Orders.CustomerID = Customers.CustomerID) AS LastOrder, (SELECT Min(OrderDate) FROM Orders WHERE Orders.CustomerID = Customers.CustomerID) AS FirstOrder, DATEDIFF(mm,(SELECT Min(OrderDate) FROM Orders WHERE Orders.CustomerID = Customers.CustomerID),getdate()) AS MonthsSinceFirstOrder, 100*(SELECT COUNT(DISTINCT 100*DATEPART(yy,OrderDate) + DATEPART(mm,OrderDate)) FROM Orders WHERE Orders.CustomerID = Customers.CustomerID) / DATEDIFF(mm,(SELECT Min(OrderDate) FROM Orders WHERE Orders.CustomerID = Customers.CustomerID),getdate()) As OrderPercent FROM Customers

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  • Mobile Deals: the Consumer Wants You in Their Pocket

    - by Mike Stiles
    Mobile deals offer something we talk about a lot in social marketing, relevant content. If a consumer is already predisposed to liking your product and gets a timely deal for it that’s easy and convenient to use, not only do you score on the marketing side, it clearly generates some of that precious ROI that’s being demanded of social. First, a quick gut-check on the public’s adoption of mobile. Nielsen figures have 55.5% of US mobile owners using smartphones. If young people are indeed the future, you can count on the move to mobile exploding exponentially. Teens are the fastest growing segment of smartphone users, and 58% of them have one. But the largest demographic of smartphone users is 25-34 at 74%. That tells you a focus on mobile will yield great results now, and even better results straight ahead. So we can tell both from statistics and from all the faces around you that are buried in their smartphones this is where consumers are. But are they looking at you? Do you have a valid reason why they should? Everybody likes a good deal. BIA/Kelsey says US consumers will spend $3.6 billion this year for daily deals (the Groupons and LivingSocials of the world), up 87% from 2011. The report goes on to say over 26% of small businesses are either "very likely" or "extremely likely" to offer up a deal in the next 6 months. Retail Gazette reports 58% of consumers shop with coupons, a 40% increase in 4 years. When you consider that a deal can be the impetus for a real-world transaction, a first-time visit to a store, an online purchase, entry into a loyalty program, a social referral, a new fan or follower, etc., that 26% figure shows us there’s a lot of opportunity being left on the table by brands. The existing and emerging technologies behind mobile devices make the benefits of offering deals listed above possible. Take how mobile payment systems are being tied into deal delivery and loyalty programs. If it’s really easy to use a coupon or deal, it’ll get used. If it’s complicated, it’ll be passed over as “not worth it.” When you can pay with your mobile via technologies that connects store and user, you get the deal, you get the loyalty credit, you pay, and your receipt is uploaded, all in one easy swipe. Nothing to keep track of, nothing to lose or forget about. And the store “knows” you, so future offers will be based on your tastes. Consider the endgame. A customer who’s a fan of your belt buckle store’s Facebook Page is in one of your physical retail locations. They pull up your app, because they’ve gotten used to a loyalty deal being offered when they go to your store. Voila. A 10% discount active for the next 30 minutes. Maybe the app also surfaces social references to your brand made by friends so they can check out a buckle someone’s raving about. If they aren’t a fan of your Page or don’t have your app, perhaps they’ve opted into location-based deal services so you can still get them that 10% deal while they’re in the store. Or maybe they’ve walked in with a pre-purchased Groupon or Living Social voucher. They pay with one swipe, and you’ve learned about their buying preferences, credited their loyalty account and can encourage them to share a pic of their new buckle on social. Happy customer. Happy belt buckle company. All because the brand was willing to use the tech that’s available to meet consumers where they are, incentivize them, and show them how much they’re valued through rewards.

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  • Q&A: Drive Online Engagement with Intuitive Portals and Websites

    - by kellsey.ruppel
    We had a great webcast yesterday and wanted to recap the questions that were asked throughout. Can ECM distribute contents to 3rd party sites?ECM, which is now called WebCenter Content can distribute content to 3rd party sites via several means as well as SSXA - Site Studio for External Applications. Will you be able to provide more information on these means and SSXA?If you have an existing JSP application, you can add the SSXA libraries to your IDE where your application was built (JDeveloper for example).  You can now drop some code into your 3rd party site/application that can both create and pull dynamically contributable content out of the Content Server for inclusion in your pages.   If the 3rd party site is not a JSP application, there is also the option of leveraging two Site Studio (not SSXA) specific custom WebCenter Content services to pull Site Studio XML content into a page. More information on SSXA can be found here: http://docs.oracle.com/cd/E17904_01/doc.1111/e13650/toc.htm Is there another way than a ”gadget” to integrate applications (like loan simulator) in WebCenter Sites?There are some other ways such as leveraging the Pagelet Producer, which is a core component of WebCenter Portal. Oracle WebCenter Portal's Pagelet Producer (previously known as Oracle WebCenter Ensemble) provides a collection of useful tools and features that facilitate dynamic pagelet development. A pagelet is a reusable user interface component. Any HTML fragment can be a pagelet, but pagelet developers can also write pagelets that are parameterized and configurable, to dynamically interact with other pagelets, and respond to user input. Pagelets are similar to portlets, but while portlets were designed specifically for portals, pagelets can be run on any web page, including within a portal or other web application. Pagelets can be used to expose platform-specific portlets in other web environments. More on Page Producer can be found here:http://docs.oracle.com/cd/E23943_01/webcenter.1111/e10148/jpsdg_pagelet.htm#CHDIAEHG Can you describe the mechanism available to achieve the context transfer of content?The primary goal of context transfer is to provide a uniform experience to customers as they transition from one channel to another, for instance in the use-case discussed in the webcast, it was around a customer moving from the .com marketing website to the self-service site where the customer wants to manage his account information. However if WebCenter Sites was able to identify and segment the customers  to a specific category where the customer is a potential target for some promotions, the same promotions should be targeted to the customer when he is in the self-service site, which is managed by WebCenter Portal. The context transfer can be achieved by calling out the WebCenter Sites Engage Server API’s, which will identify the segment that the customer has been bucketed into. Again through REST API’s., WebCenter Portal can then request WebCenter Sites for specific content that needs to be targeted for a customer for the identified segment. While this integration can be achieved through custom integration today, Oracle is looking into productizing this integration in future releases.  How can context be transferred from WebCenter Sites (marketing site) to WebCenter Portal (Online services)?WebCenter Portal Personalization server can call into WebCenter Sites Engage Server to identify the segment for the user and then through REST API’s request specific content that needs to be surfaced in the Portal. Still have questions? Leave them in the comments section! And you can catch a replay of the webcast here.

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  • Q&A: Drive Online Engagement with Intuitive Portals and Websites

    - by kellsey.ruppel
    We had a great webcast yesterday and wanted to recap the questions that were asked throughout. Can ECM distribute contents to 3rd party sites?ECM, which is now called WebCenter Content can distribute content to 3rd party sites via several means as well as SSXA - Site Studio for External Applications. Will you be able to provide more information on these means and SSXA?If you have an existing JSP application, you can add the SSXA libraries to your IDE where your application was built (JDeveloper for example).  You can now drop some code into your 3rd party site/application that can both create and pull dynamically contributable content out of the Content Server for inclusion in your pages.   If the 3rd party site is not a JSP application, there is also the option of leveraging two Site Studio (not SSXA) specific custom WebCenter Content services to pull Site Studio XML content into a page. More information on SSXA can be found here: http://docs.oracle.com/cd/E17904_01/doc.1111/e13650/toc.htm Is there another way than a ”gadget” to integrate applications (like loan simulator) in WebCenter Sites?There are some other ways such as leveraging the Pagelet Producer, which is a core component of WebCenter Portal. Oracle WebCenter Portal's Pagelet Producer (previously known as Oracle WebCenter Ensemble) provides a collection of useful tools and features that facilitate dynamic pagelet development. A pagelet is a reusable user interface component. Any HTML fragment can be a pagelet, but pagelet developers can also write pagelets that are parameterized and configurable, to dynamically interact with other pagelets, and respond to user input. Pagelets are similar to portlets, but while portlets were designed specifically for portals, pagelets can be run on any web page, including within a portal or other web application. Pagelets can be used to expose platform-specific portlets in other web environments. More on Page Producer can be found here: http://docs.oracle.com/cd/E23943_01/webcenter.1111/e10148/jpsdg_pagelet.htm#CHDIAEHG Can you describe the mechanism available to achieve the context transfer of content?The primary goal of context transfer is to provide a uniform experience to customers as they transition from one channel to another, for instance in the use-case discussed in the webcast, it was around a customer moving from the .com marketing website to the self-service site where the customer wants to manage his account information. However if WebCenter Sites was able to identify and segment the customers  to a specific category where the customer is a potential target for some promotions, the same promotions should be targeted to the customer when he is in the self-service site, which is managed by WebCenter Portal. The context transfer can be achieved by calling out the WebCenter Sites Engage Server API’s, which will identify the segment that the customer has been bucketed into. Again through REST API’s., WebCenter Portal can then request WebCenter Sites for specific content that needs to be targeted for a customer for the identified segment. While this integration can be achieved through custom integration today, Oracle is looking into productizing this integration in future releases.  How can context be transferred from WebCenter Sites (marketing site) to WebCenter Portal (Online services)?WebCenter Portal Personalization server can call into WebCenter Sites Engage Server to identify the segment for the user and then through REST API’s request specific content that needs to be surfaced in the Portal. Still have questions? Leave them in the comments section! And you can catch a replay of the webcast here.

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  • Replicating between Cloud and On-Premises using Oracle GoldenGate

    - by Ananth R. Tiru
    Do you have applications running on the cloud that you need to connect with the on premises systems. The most likely answer to this question is an astounding YES!  If so, then you understand the importance of keep the data fresh at all times across the cloud and on-premises environments. This is also one of the key focus areas for the new GoldenGate 12c release which we announced couple of week ago via a press release. Most enterprises have spent years avoiding the data “silos” that inhibit productivity. For example, an enterprise which has adopted a CRM strategy could be relying on an on-premises based marketing application used for developing and nurturing leads. At the same time it could be using a SaaS based Sales application to create opportunities and quotes. The sales and the marketing teams which use these systems need to be able to access and share the data in a reliable and cohesive way. This example can be extended to other applications areas such as HR, Supply Chain, and Finance and the demands the users place on getting a consistent view of the data. When it comes to moving data in hybrid environments some of the key requirements include minimal latency, reliability and security: Data must remain fresh. As data ages it becomes less relevant and less valuable—day-old data is often insufficient in today’s competitive landscape. Reliability must be guaranteed despite system or connectivity issues that can occur between the cloud and on-premises instances. Security is a key concern when replicating between cloud and on-premises instances. There are several options to consider when replicating between the cloud and on-premises instances. Option 1 – Secured network established between the cloud and on-premises A secured network is established between the cloud and on-premises which enables the applications (including replication software) running on the cloud and on-premises to have seamless connectivity to other applications irrespective of where they are physically located. Option 2 – Restricted network established between the cloud and on-premises A restricted network is established between the cloud and on-premises instances which enable certain ports (required by replication) be opened on both the cloud and on the on-premises instances and white lists the IP addresses of the cloud and on-premises instances. Option 3 – Restricted network access from on-premises and cloud through HTTP proxy This option can be considered when the ports required by the applications (including replication software) are not open and the cloud instance is not white listed on the on-premises instance. This option of tunneling through HTTP proxy may be only considered when proper security exceptions are obtained. Oracle GoldenGate Oracle GoldenGate is used for major Fortune 500 companies and other industry leaders worldwide to support mission-critical systems for data availability and integration. Oracle GoldenGate addresses the requirements for ensuring data consistency between cloud and on-premises instances, thus facilitating the business process to run effectively and reliably. The architecture diagram below illustrates the scenario where the cloud and the on-premises instance are connected using GoldenGate through a secured network In the above scenario, Oracle GoldenGate is installed and configured on both the cloud and the on-premises instances. On the cloud instance Oracle GoldenGate is installed and configured on the machine where the database instance can be accessed. Oracle GoldenGate can be configured for unidirectional or bi-directional replication between the cloud and on premises instances. The specific configuration details of Oracle GoldenGate processes will depend upon the option selected for establishing connectivity between the cloud and on-premises instances. The knowledge article (ID - 1588484.1) titled ' Replicating between Cloud and On-Premises using Oracle GoldenGate' discusses in detail the options for replicating between the cloud and on-premises instances. The article can be found on My Oracle Support. To learn more about Oracle GoldenGate 12c register for our launch webcast where we will go into these new features in more detail.   You may also want to download our white paper "Oracle GoldenGate 12c Release 1 New Features Overview" I would love to hear your requirements for replicating between on-premises and cloud instances, as well as your comments about the strategy discussed in the knowledge article to address your needs. Please post your comments in this blog or in the Oracle GoldenGate public forum - https://forums.oracle.com/community/developer/english/business_intelligence/system_management_and_integration/goldengate

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  • Brazil is Hot for Social Media

    - by Mike Stiles
    Today’s guest blog is from Oracle SVP Product Development Reggie Bradford, fresh off a visit to Sao Paulo, Brazil where he spoke at the Dachis Social Business Summit and spent some time getting a personal taste for the astonishing growth of social in Brazil, both in terms of usage and engagement. I knew it was big, but I now have an all-new appreciation for why the Wall Street Journal branded Brazil the “social media capital of the universe.” Brazil has the world’s 5th largest economy, an expanding middle class, an active younger demo market, a connected & outgoing culture, and an ongoing embrace of the social media platforms. According to comScore's 2012 Brazil Digital Future in Focus report, 97% are using social media, and that’s not even taking mobile-only users into account. There were 65 million Facebook users in 2012, spending an average 535 minutes there, up 208%. It’s one of Twitter’s fastest growing markets and the 2nd biggest market for YouTube. Instagram usage has grown over 300% since last year. That by itself is exciting, but look at the opportunity for social marketing brands. 74% of Brazilian social users follow brands on Facebook, and 59% have praised a company on either Twitter or Facebook. A 2011 Oh! Panel study found 81% of social networkers there used social to research new products and 75% went there looking for discounts. B2C eCommerce sales in Brazil is projected to hit $26.9 billion by 2015. I bet I’m not the only one who sees great things ahead, and I was fortunate enough give a keynote ABRADI, an association of leading digital agencies in Brazil with 53 execs from 35 agencies attending. I was also afforded the opportunity to give my impressions of what’s going on in Brazil to Jornal Propoganda & Marketing, one of the most popular publications in Latin America for marketers. I conveyed that especially in an environment like Brazil, where social users are so willing to connect and engage brands, marketers need to back away from the heavy-handed, one-way messaging of old school advertising and move toward genuine relationships and trust-building. To aide in this, organizational and operation changes must be embraced inside the enterprise. We've talked often about the new, tighter partnership forming between the CIO and CMO. If this partnership is not encouraged, fostered and resourced, the increasing amount of time consumers spend on mobile and digital, and the efficiencies and integrations offered by cloud-based software cannot be exploited. These are the kinds of changes that can yield social data that, when combined with enterprise data, helps you come to know your social audiences intimately and predict their needs. Consumers are always connected and need your brand to be accessible at any time, be it for information or customer service. And, of course, all of this is happening quite publicly. The holistic, socially-enable enterprise connects social to customer service systems and all other customer touch points, facilitating the kind of immediate, real-time, gratifying response customers are coming to expect. Social users in Brazil are highly active and clearly willing to meet us as brands more than halfway. Empowering yourself with a social management technology platform will have you set up to maximize this booming social market…from listening & monitoring to engagement to analytics to workflow & automation to globalization & language support. Brands, it’s time to be as social as the great people of Brazil are. Obrigado! @reggiebradfordPhoto: Gualberto107, freedigitalphotos.net

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  • Finalists for Community Manager of the Year Announced

    - by Mike Stiles
    For as long as brand social has been around, there’s still an amazing disparity from company to company on the role of Community Manager. At some brands, they are the lead social innovators. At others, the task has been relegated to interns who are at the company temporarily. Some have total autonomy and trust. Others must get chain-of-command permission each time they engage. So what does a premiere “worth their weight in gold” Community Manager look like? More than anyone else in the building, they have the most intimate knowledge of who the customer is. They live on the front lines and are the first to detect problems and opportunities. They are sincere, raving fans of the brand themselves and are trusted advocates for the others. They’re fun to be around. They aren’t salespeople. Give me one Community Manager who’s been at the job 6 months over 5 focus groups any day. Because not unlike in speed dating, they must immediately learn how to make a positive, lasting impression on fans so they’ll want to return and keep the relationship going. They’re informers and entertainers, with a true belief in the value of the brand’s proposition. Internally, they live at the mercy of the resources allocated toward social. Many, whose managers don’t understand the time involved in properly curating a community, are tasked with 2 or 3 too many of them. 63% of CM’s will spend over 30 hours a week on one community. They come to intuitively know the value of the relationships they’re building, even if they can’t always be shown in a bar graph to the C-suite. Many must communicate how the customer feels to executives that simply don’t seem to want to hear it. Some can get the answers fans want quickly, others are frustrated in their ability to respond within an impressive timeframe. In short, in a corporate world coping with sweeping technological changes, amidst business school doublespeak, pie charts, decks, strat sessions and data points, the role of the Community Manager is the most…human. They are the true emotional connection to the real life customer. Which is why we sought to find a way to recognize and honor who they are, what they do, and how well they have defined the position as social grows and integrates into the larger organization. Meet our 3 finalists for Community Manager of the Year. Jeff Esposito with VistaprintJeff manages and heads up content strategy for all social networks and blogs. He also crafts company-wide policies surrounding the social space. Vistaprint won the NEDMA Gold Award for Twitter Strategy in 2010 and 2011, and a Bronze in 2011 for Social Media Strategy. Prior to Vistaprint, Jeff was Media Relations Manager with the Long Island Ducks. He graduated from Seton Hall University with a BA in English and a minor in Classical Studies. Stacey Acevero with Vocus In addition to social management, Stacey blogs at Vocus on influential marketing and social media, and blogs at PRWeb on public relations and SEO. She’s been named one of the #Nifty50 Women in Tech on Twitter 2 years in a row, as well as included in the 15 up-and-coming PR pros to watch in 2012. Carly Severn with the San Francisco BalletCarly drives engagement, widens the fanbase and generates digital content for America’s oldest professional ballet company. Managed properties include Facebook, Twitter, Tumblr, Pinterest, Instagram, YouTube and G+. Prior to joining the SF Ballet, Carly was Marketing & Press Coordinator at The Fitzwilliam Museum at Cambridge, where she graduated with a degree in English. We invite you to join us at the first annual Oracle Social Media Summit November 14 and 15 at the Wynn in Las Vegas where our finalists will be featured. Over 300 top brand marketers, agency executives, and social leaders & innovators will be exploring how social is transforming business. Space is limited and the information valuable, so get more info and get registered as soon as possible at the event site.

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  • implementing twitter bootstrap carousel

    - by arboles
    I am having trouble implementing the bootstrap carousel. Can anyone look at the following html and js and give me instructions on how to implement the slide. The .js has not been edited and the carousel is installed on the body hero unit. Do I implement the carousel api? How do I define the carousel I am using within the .js file? Thanks. <div class="carousel"> <!-- Carousel items --> <div class="carousel-inner"> <!-- Main hero unit for a primary marketing message or call to action --> <div class="hero-unit"> <h1>Hello, world!</h1> <p>This is a template for a simple marketing or informational website. It includes a large callout called the hero unit and three supporting pieces of content. Use it as a starting point to create something more unique.</p> <p><a class="btn btn-primary btn-large">Learn more &raquo;</a></p> </div> </div> <!-- Carousel nav --> <a class="carousel-control left" href="#myCarousel" data-slide="prev">&lsaquo;</a> <a class="carousel-control right" href="#myCarousel" data-slide="next">&rsaquo;</a> </div>

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  • What framework would allow for the largest coverage of freelance developers in the media/digital mar

    - by optician
    This question is not about which is the best, it is about which makes the most business sense to use as a company's platform of choice for ongoing freelance development. I'm currently trying to decide what framework to move my company in regarding frameworks for web application work. Options are ASP.NET MVC Django CakePHP/Symfony etc.. Struts Pearl on Rails Please feel free to add more to the discussion. I currently work in ASP.NET MVC in my Spare time, and find it incredibly enjoyable to work with. It is my first experince with an MVC framework for the web, so I can't talk on the others. The reason for not pushing this at the company is that I feel that there are not many developers in the Media/Marketing world who would work with this, so it may be hard to extend the team, or at least cost more. I would like to move into learning and pushing Django, partly to learn python, partly to feel a bit cooler (all my geeky friends use Java/Python/c++). Microsoft is the dark side to most company's I work with (Marketing/Media focused). But again I'm worried about developers in this sector. PHP seems like the natural choice, but I'm scared by the sheer amount of possible frameworks, and also that the quality of developer may be lower. I know there are great php developers out there, but how many of them know multiple frameworks? Are they similar enough that anyone decent at php can pick them up? Just put struts in the list as an option, but personally I live with a Java developer, and considering my experience with c#, I'm just not that interested in learning Java (selfish personal geeky reasons) Final option was a joke http://www.bbc.co.uk/blogs/radiolabs/2007/11/perl_on_rails.shtml

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  • Switching to WPF, the best use of time at Visual Studio Launch 2010

    - by Stewbob
    Yes, this is a programming-related question, if a little indirectly (that's why I marked it Community Wiki right away). For better or worse, I am switching from Winforms to WPF in April. I am also going to be in attendance at the Visual Studio Launch in Las Vegas. I have a real need to get up to speed quickly in WPF, so my question is: What sessions are going to be the best use of my time? I've got some picked out already, but I'm looking for some more advice on how to wade through all the marketing fluff and get some real educational value out of these few days. I have not been to one of these events before, so I don't really know how much is marketing hype, and how much is solid content. A couple of the workshops look interesting (VPR02 and VPS02), but I don't know enough about the actual content of these to justify the extra expense right now. Any thoughts there would be appreciated. And yes, I do have WPF learning planned other than just these few days in Vegas, but since I'm going to be there anyway, I want to learn as much as I can in the time available.

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  • ASP.NET: "Object Required" when repeating LinkButtons in an UpdatePanel

    - by MStodd
    I have an UpdatePanel which has a Repeater repeating LinkButtons. When I click a LinkButton, the page does a partial postback, then I get a javascript error: "Object required". I tried debugging the javascript, but couldn't get a call stack. If I remove the UpdatePanel, the LinkButtons do a full postback, and they disappear from the page. How can I get this UpdatePanel to work? <ajax:UpdatePanel ID="wrapperUpdatePanel" runat="server" UpdateMode="Always"> <ContentTemplate> <asp:Repeater ID="endpointRepeater" runat="server" OnItemDataBound="EndpointDataBound"> <HeaderTemplate> <div class="sideTabs"> <ul> </HeaderTemplate> <ItemTemplate> <li> <asp:LinkButton ID="endpointLink" runat="server" OnClick="EndpointSelected" /> </li> </ItemTemplate> <FooterTemplate> </ul> </div> </FooterTemplate> </asp:Repeater> </ContentTemplate> </ajax:UpdatePanel> binding code: protected void Page_Load(object sender, EventArgs e) { if (!this.IsPostBack) { this.SelectedEndpoint = Factory.Get<IEndpoint>(Enums.EndPoints.Marketing); } IEndpointCollection col = EndpointCollection.GetActivelySubscribingEndpointsForPart(this.Item); if (this.Item.IsGdsnItem) col.Add(Factory.Get<IEndpoint>(Enums.EndPoints.Gdsn)); if (col.Count > 0) col.Insert(0, Factory.Get<IEndpoint>(Enums.EndPoints.Marketing)); this.endpointRepeater.DataSource = col; this.endpointRepeater.DataBind(); if (this.endpointRepeater.Items.Count > 0) { LinkButton lb = this.endpointRepeater.Items[0].FindControl("endpointLink") as LinkButton; this.EndpointSelected(lb, new EventArgs()); } } thanks, mark

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  • Creating Modules for VB Program (Similar to firefox add on)

    - by Assimilater
    Hi all. I have a contact manager program that I'd like to design for multiple network marketing companies. My desired structure would include a core program which covers basic contact management functions. After that one could purchase a module for their specific network marketing company. This module would contain a variety of controls that the original program would need to be able to manipulate. Here is an example of what it would have to have: A group box containing buttons that link to a genealogy view, and the option to import one's donwnline from the back office provided by a company. A panel which is displayed on the contact page allowing the user to input business information or which will be filled by importing a downline from the back office: ie business ID, qualification level, sponsor information etc. a panel displayed when one searches for contacts on the contact list page which allows the user to sort based on information such as when they joined, what their business id is and so forth. a panel which is displayed in a personal business overview page which presents to an individual how many people in their downline are at each qualification level and develop a mailing list for individuals of a certain qualification level. I have the code developed to perform all these functions, I just wanted to give you an example of what needed to be done. I'm thinking that what I'm trying to create is a library that one can download and the program will recognize, but I'm not really sure where to go. What I'm really trying to do is figure out what kind of file I can make that will contain all this code and the GUI information that the program will recognize. Any ideas? With thanks, John

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  • Logging in to Wordpress through CodeIgniter DX Authentication

    - by whobutsb
    Hello All, I'm about to start a very large project of rebuilding my companies intranet. The plan is to have most of the intranet live in a CI application. I chose to use CI because i'm very familiar with all the CI methods. Some sections of the intranet are going to be wordpress blogs. For example the Human Resources Dept. and the Marketing Dept will have their own wordpress blogs. Ideally my plan is to log on to the intranet, with a CI authentication library like DXAuth by querying the Active Directory of the company. When I return the AD information for the user I will by saving their group memberships into a session. It would be fantastic if I could have that session information of the user be used by wordpress to log the user as an editor if they are a member of the Marketing Group. And allow users who are not members of the group be able to comment on that blog, with out logging into wordpress. My question is if there are any CI classes or Wordpress Plugins, or tutorals out there, of this sort of integration with the two systems. Thank you for your help!

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  • Change HTML DropDown Default Value with a MySQL value

    - by fzr11017
    I'm working on a profile page, where a registered user can update their information. Because the user has already submitted their information, I would like their information from the database to populate my HTML form. Within PHP, I'm creating the HTML form with the values filled in. However, I've tried creating an IF statement to determine whether an option is selected as the default value. Right now, my website is giving me a default value of the last option, Undeclared. Therefore, I'm not sure if all IF statements are evaluation as true, or if it is simply skipping to selected=selected. Here is my HTML, which is currently embedded with PHP(): <select name="Major"> <option if($row[Major] == Accounting){ selected="selected"}>Accounting</option> <option if($row[Major] == Business Honors Program){ selected="selected"}>Business Honors Program</option> <option if($row[Major] == Engineering Route to Business){ selected="selected"}>Engineering Route to Business</option> <option if($row[Major] == Finance){ selected="selected"}>Finance</option> <option if($row[Major] == International Business){ selected="selected"}>International Business</option> <option if($row[Major] == Management){ selected="selected"}>Management</option> <option if($row[Major] == Management Information Systems){ selected="selected"}>Management Information Systems</option> <option if($row[Major] == Marketing){ selected="selected"}>Marketing</option> <option if($row[Major] == MPA){ selected="selected"}>MPA</option> <option if($row[Major] == Supply Chain Management){ selected="selected"}>Supply Chain Management</option> <option if($row[Major] == Undeclared){ selected="selected"}>Undeclared</option> </select>

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