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  • Where can I hire local programmers with very specific skillsets?

    - by Lostsoul
    I have been browsing the site and haven't found a exact fit to this question so I'll post it but if its already answered(since I'm sure its a common problem, then let me know). I have a business and want to create a totally different product in a different industry than I'm currently in, so I learned how to program and created a working prototype. I have a bit of savings and am getting some cash flow from my current business so I can go out and hire a developer(in the future hopefully it can be permenant but right now I just need a person willing to work on contract and code on weekends or their spare time and I just want to pay in cash instead of equity or future promises). At first I wasn't sure what kind of developer to hire but this question helped me understand I should target specific skills I need as opposed to general programmers. This poses a problem for me since general programmers are everywhere but if I want specific skills I'm unsure how to get them. I thought about a list of approaches but it doesn't feel complete or effective since it seems to be assuming good developers are actively looking. If it helps I want someone local(since this is my first developer hire) and looking for skills like cuda, hadoop, hbase, java and c. Any suggestions? As a FYI, I have been thinking of approaching it as: Go to meet ups for one or more skills I need. Use LinkedIn to find people with the skills I need Search for job postings that contain skills I need and then use linkedIn to reach out to that firms employees since many profiles on linkedin are not very updated or detailed but job postings generally are. Send postings to universities and maybe find a student who loves technology so much they learned these tools on their own. Post on job board. Not sure how successful it will be to post to monster. Use Craigslist, not sure if a highly skilled developer would go here for work. What am I missing? I could be wrong but it seems like good/smart/able developers aren't hunting for work non-stop(especially in this tech job market). Plus most successful people I know have work/life balance so I'm not sure if the best ones really care about code after work. Lastly, most of the skills I need aren't used in big corporations so not sure how aggressively smart developers at small shops look for work. I don’t really know any developers personally, so but should I be using the above plan or if they live balanced lives should I be looking outside of the regular resources(and instead focus on asking around my gym or my accountant or something)? Sorry, I'm making huge assumptions here, I guess because developers are a total mystery to me. I kind of wish Jane Goodall wrote a book on understanding developers social behaviour better :-p

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  • How do I make the jump from Android to Windows Phone 7?

    - by Rob S.
    I'm planning on making the jump over from developing apps for Android to developing apps for Windows Phone 7 as well. For starters, I figured I would port over my simplest app. The code itself isn't much of a problem. The transition from Java to C# isn't that bad. It's actually easier than I expected. What is troublesome is switching SDKs. I've already compiled some basic Windows Phone 7 apps and ran through some tutorials but I'm still feeling a bit lost. For example, I'm not sure what the equivalent of a ScrollView on Android would be on Windows Phone 7. So does anyone have any advice or any resources they can offer me to help me make this transition? Additionally, any comments on the Windows Phone 7 app market (especially in comparison to the Android market) would be greatly appreciated as well. Thank you very much in advance for your time.

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  • How to keep your eyes on the prize?

    - by Ziv
    I'm about to go in a very intensive programming course (8AM-8PM every day of the week for three months), at the end of which I will be given a developer job-the job's quality and the project I will work on will depend on my performance in the course. Getting a good position in the company could be very beneficial and I would very much want that, does anyone have specific techniques or ways that he keeps himself concentrated on a goal for a long period of time?

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  • Webinar: Riding the Fence or Planning the Upgrade to 11gR2?

    - by Greg Jensen
     Is your organization riding the Identity and Access fence where you can't decide if you are ready to upgrade?  Are you unsure what the technical and business value gains are, in upgrading to Oracle's 11gR2?  Or are you planning for the upgrade and just unsure of what to expect? In this webinar, experts from Oracle and AmerIndia will discuss the new features of 11gR2, latest market trends, and how IAM transforms organizations. In addition, planning and implementation strategy of the upgrade process will be discussed. The presenters will also share success stories and highlight challenges faced by organizations belonging to different verticals and how Oracle’s solutions and AmerIndia’s services addressed those challenges. Topics include: Market trends and 11gR2 Planning an upgrade Approach and Implementation Strategy Success stories Registration is now open for this Webinar for December 5th from 2pm - 3pm EST. https://blogs.oracle.com/OracleIDM/resource/amerindia-logo.png

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  • eSTEP Newsletter for October 2013 now available

    - by uwes
    Dear Partners,We would like to let you know that the October'13 issue of our Newsletter is now available.The issue contains information on the following topics: Oracle Open World Summary Oracle Cloud: Oracle Engineered Systems Oracle Database and Middleware Oracle Applications and Software as a Service Oracle Industries Oracle Partners and the "Internet of Things" JavaOne News MySQL News Corporate News Create Your HR Strategic Vision at Oracle HCM World Oracle Database Protection Redefined A Preview: Oracle Database Backup Logging Recovery Appliance Oracle closed Tekelec acquisition Congratulations to ORACLE TEAM USA! Tech sectionARC M6 Oracle's SPARC M6 Oracle SuperCluster M6-32 - Oracle’s Most Scalable Engineered System Oracle Multitenant on SPARC Servers and Oracle Solaris Oracle Database 12c Enterprise Edition: Plug into the Cloud Oracle In-Memory Database Cache Oracle Virtual Compute Appliance New Benchmark-Results published (Sept. 2013) Video Interview: Elasticity, the Biggest Challenge Facing Data Centers Today Tech blog Announcing New Sun Storage 2500-M2 Drives SPARC Product Line Update ZFS RAID Calculator v6 What ships with ODA X3-2? Tech Article: Oracle Multitenant on SPARC Servers and Oracle Solaris New release of Sun Rack II capacity calculator available Announcing: Oracle Solaris Cluster Product Bulletin, September 2013 Learning & events Planned TechCasts Quarterly Partner Update Live Webcast: Simplify and Accelerate Oracle Database deployment with Oracle VM Templates Join us for OTN's Virtual Developer Day - Harnessing the Power of Oracle WebLogic and Oracle Coherence.Learn from OOW 2013 what is going on in Virtualization How to Implementing Early Arriving Facts in ODI, Part I and Part II: Proof of Concept Overview Multi-Factor Authentication in Oracle WebLogic Using multi-factor authentication to protect web applications deployed on Oracle WebLogic. If Virtualization Is Free, It Can't Be Any Good—Right? Looking beyond System/HW SOA and User Interfaces Overcoming the challenges to developing user interfaces in a service oriented References Vodafone Romania Improves Business Agility and Customer Satisfaction, with 10x Faster Business Intelligence Delivery and 12x Faster Processing Emirates Integrated Telecommunications Captures 47% Market Share in a Competitive Market, Thanks to 24/7 Availability Home Credit and Finance Bank Accelerates Getting New Banking Products to Market Extra A Conversation with Java Champion Johan VosYou can find the Newsletter on our portal under eSTEP News ---> Latest Newsletter. You will need to provide your email address and the pin below to get access. Link to the portal is shown below.URL: http://launch.oracle.com/PIN: eSTEP_2011Previous published Newsletters can be found under the Archived Newsletters section and more useful information under the Events, Download and Links tab. Feel free to explore and any feedback is appreciated to help us improve the service and information we deliver.Thanks and best regards,Partner HW Enablement EMEA

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  • What kind of position matches my skills, experience and interests? [closed]

    - by Ryan
    I work in a large firm and my current job covers a variety of different duties. Due to several factors I am seriously considering finding a new job (hours, pay-cut, limited career growth). I have worked for the company nearly 4 years and almost 2 years ago I transitioned into more of a business analyst role (previously I was working in a client facing role for our audit group). In this role I have overseen all aspects of the development of a large scale re-platforming of our firm's key tool in analyzing investment portfolios. I gathered requirements, wrote specs, designed the UI and functionality, worked closely with developers (onshore and offshore) to see to it the implementation was correct, managed schedules and was the lead tester. This is a large scale system used by thousands of people around the world. I've also written Excel macros, reports in SQL, given trainings, written technical manuals, interfaced with senior managers and partners, etc. I've been on a couple interviews sporadically, most of which were for positions aimed at higher management consulting type positions, dealing with strategy, overall process management, project management, etc. What really interests me is the technical stuff and overseeing a project from beginning to end (although I would rather not have to do so many of the tasks on my own). I genuinely like a lot of what I do, but the company culture and attitude towards overworking people combined with my recent pay-cut (my overtime was cut due to a promotion to a higher level) has lead me to want to seek work elsewhere. The problem is - what type of work could I realistically do? I feel like traditional business analysis is too much business and not enough tech stuff, and I've really taken a shine lately to beefing up my programming abilities and creating small programs to automate things around work. I also feel that because my actual years of experience as a business analyst (figure 1.5 years realistically) puts me at a junior level doing a lot of grunt requirements gathering, when the work that I have been doing with my current company is more in line with what a Program Manager does (depending on your definition I guess). So in reality, when I'm job hunting I get a bit perplexed because I feel like the traditional BA stuff wouldn't really suit me, and even if it did it's usually something along the lines of 5-10 years experience for the type of work that is similar to what I've done (and I've also found most BA jobs to be contract only which at the moment I'm not too keen on). Program Manager is something that interests me, but again I feel like the experience is lacking because that's a much more senior position. Am I in some kind of career no-man's land? Any idea what would best suit me given my experience and abilities, as well as my interests? I plan to keep learning programming on the side, but don't expect to get a job being a straight programmer given my relative inexperience with programming.

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  • How to spot a good social media marketer

    - by fiftyeight
    It's a bit subjective but helpful and on-topic IMO, mayebe should be made community wiki I've been in contact with some guest bloggers lately which are interested in publishing posts on my website's blog, so far I've done a regular weekly blog and had a guy marketing it, but he's too busy to do more work right now. Now I need someone to market these blog posts on social media, the last guy I just got by recommendation from a friend, but now I need to find one myself. What criteria should I check when it comes to social media marketers? Do the number of followers and fans on their accounts and/or the number of votes they get for articles they market mean anything, or is impossible to know if it's spam? That's about the only criterion I could think of so far... Thanx to anyone who helps

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  • Choosing the Right Financial Consolidation and Reporting Solution

    Financial reporting requirements for publicly-held companies are changing and getting more complex. With the upcoming convergence of US GAAP and IFRS, demand for more detailed non-financial disclosures, and the SEC mandate for XBRL financial executives are under pressure to ensure they have the right systems in place to support current and future reporting requirements. Tune into this conversation with Rich Clayton, VP of Enterprise Performance Management and BI products for Oracle, and Annette Melatti, Senior Director of Product Marketing for Financial Applications to learn about the latest market requirements, what capabilities are provided by Oracle's General Ledgers, and how customers can extend their investment in Oracle General Ledger solutions with Oracle's market-leading financial close and reporting products.

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  • What training book should I choose after Microsoft's Application Development Foundation (70-536)?

    - by codys-hole
    I've just finished 70-536 ("Microsoft .NET Framework - Application Development Foundation") Microsoft training book from Microsoft Press. I found it quite good. I have also done the 70-528 ("Microsoft .NET Framework 2.0 - Web-based Client Development") book. What book should I be reading next? I am job hunting, so I want to be marketable for a position as a software developer. What will make me stand out from the crowd and get the job?

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  • Application Migration: Windows/VB6 Apps to ASP.NET HTML5

    - by Webgui
    I would like to invite you to a fascinating webinar on extending applications to HTML5 and Mobile that we are doing in collaboration with Jeffrey S. Hammond, Principal Analyst serving Application Development & Delivery Professionals at Forrester Research.The webinar is free and it will will introduce the substantial changes brought on by the move to Web Applications and Open Web architectures, and the challenges it places on application development shops. We’ll also introduce how we at Gizmox are helping client navigate this mobile shift and evolve existing Windows applications with a new set of Transposition tools called Instant CloudMove. We will discuss the alternatives in the market to evolve your existing applications and focus on our transposition tools that reduce migration risk, minimize costs, and accelerate your time to market. So if you have locally installed Windows, VB6 or ASP applications that you are looking to enable as SaaS, offer over private or public Cloud platforms or allow end users with mobile accessibility then you shouldn't miss this webinar. Extending Windows Applications to HTML5 and Mobile Has Never Been Easier Tuesday, April 24, 2012 1:00 PM - 2:00 PM EST Free registration:http://www.visualwebgui.com/Gizmox/Landing/tabid/674/articleType/ArticleView/articleId/987/Extending-Windows-Applications-to-HTML5-and-Mobile-Has-Never-Been-Easier.aspx

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  • Didmo did mo' to advance Java ME technology than other companies

    - by hinkmond
    Here's a company that's keeping Java ME tech real in the field. DIDMO is the creator of Magmito, a user-generated mobile content creation service. That's a good thing to have when there are so many mobile platforms out there to choose from. See: Didmo does mo' Here's a quote: DIDMO's mission is to deliver the market leading mobile application generator. We will achieve this by meeting the growing market demand for a true end-to-end solution for easy mobile content creation and universal delivery. Our software offering will incorporate an award- winning toolset with universal reach (from Java to [that other platform]), Make an app today! Just make sure it's a Java ME app... Hinkmond

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  • Is Innovation Dead?

    - by wulfers
    My question is has innovation died?  For large businesses that do not have a vibrant, and fearless leadership (see Apple under Steve jobs), I think is has.  If you look at the organizational charts for many of the large corporate megaliths you will see a plethora of middle managers who are so risk averse that innovation (any change involves risk) is choked off since there are no innovation champions in the middle layers.  And innovation driven top down can only happen when you have a visionary in the top ranks, and that is also very rare.So where is actual innovation happening, at the bottom layer, the people who live in the trenches…   The people who live for a challenge. So how can big business leverage this innovation layer?  Remove the middle management layer.   Provide an innovation champion who has an R&D budget and is tasked with working with the bottom layer of a company, the engineers, developers  and business analysts that live on the edge (Where the corporate tires meet the road). Here are two innovation failures I will tell you about, and both have been impacted by a company so risk averse it is starting to fail in its primary business ventures: This company initiated an innovation process several years ago.  The process was driven companywide with team managers being the central points of collection of innovative ideas.  These managers were given no budget to do anything with these ideas.  There was no process or incentive for these managers to drive it about their team.  This lasted close to a year and the innovation program slowly slipped into oblivion…. A second example:  This same company failed an attempt to market a consumer product in a line where there was already a major market leader.  This product was under development for several years and needed to provide some major device differentiation form the current market leader.  This same company had a large Lead Technologist community made up of real innovators in all areas of technology.  Did this same company leverage the skills and experience of this internal community,   NO!!! So to wrap this up, if large companies really want to survive, then they need to start acting like a small company.  Support those innovators and risk takers!  Reward them by implementing their innovative ideas.  Champion (from the top down) innovation (found at the bottom) in your companies.  Remember if you stand still you are really falling behind.Do it now!  Take a risk!

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  • Copyrighting software, templates, etc. under real name or screen name?

    - by Abluescarab
    My question is hopefully simple--should I copyright my work (art, software, web design, etc.) under my real name or my screen name? My real name and screen name are also easily connected with a bit of searching, so does it really matter in the end? I'm not a professional (at this point). I read this article: Is it a bad idea to sell Android apps in the Android Market under your real name? and they recommended releasing on the app market under a company name. I also read this article: On what name should I claim copyright in open source software?, but that didn't answer my question. I know it probably matters for big projects, but for little projects, does it matter? Thanks ahead of time!

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  • eSTEP Newsletter for October 2013 Now Available

    - by Cinzia Mascanzoni
    The October'13 issue of our Newsletter is now available. The issue contains information on the following topics: Oracle Open World Summary Oracle Cloud: Oracle Engineered Systems Oracle Database and Middleware Oracle Applications and Software as a Service Oracle Industries Oracle Partners and the "Internet of Things" JavaOne News MySQL News Corporate News Create Your HR Strategic Vision at Oracle HCM World Oracle Database Protection Redefined A Preview: Oracle Database Backup Logging Recovery Appliance Oracle closed Tekelec acquisition Congratulations to ORACLE TEAM USA! Tech sectionARC M6 Oracle's SPARC M6 Oracle SuperCluster M6-32 - Oracle’s Most Scalable Engineered System Oracle Multitenant on SPARC Servers and Oracle Solaris Oracle Database 12c Enterprise Edition: Plug into the Cloud Oracle In-Memory Database Cache Oracle Virtual Compute Appliance New Benchmark-Results published (Sept. 2013) Video Interview: Elasticity, the Biggest Challenge Facing Data Centers Today Tech blog Announcing New Sun Storage 2500-M2 Drives SPARC Product Line Update ZFS RAID Calculator v6 What ships with ODA X3-2? Tech Article: Oracle Multitenant on SPARC Servers and Oracle Solaris New release of Sun Rack II capacity calculator available Announcing: Oracle Solaris Cluster Product Bulletin, September 2013 Learning & events Planned TechCasts Quarterly Partner Update Live Webcast: Simplify and Accelerate Oracle Database deployment with Oracle VM Templates Join us for OTN's Virtual Developer Day - Harnessing the Power of Oracle WebLogic and Oracle Coherence. Learn from OOW 2013 what is going on in Virtualization How to Implementing Early Arriving Facts in ODI, Part I and Part II: Proof of Concept Overview Multi-Factor Authentication in Oracle WebLogic Using multi-factor authentication to protect web applications deployed on Oracle WebLogic. If Virtualization Is Free, It Can't Be Any Good—Right? Looking beyond System/HW SOA and User Interfaces Overcoming the challenges to developing user interfaces in a service oriented References Vodafone Romania Improves Business Agility and Customer Satisfaction, with 10x Faster Business Intelligence Delivery and 12x Faster Processing Emirates Integrated Telecommunications Captures 47% Market Share in a Competitive Market, Thanks to 24/7 Availability Home Credit and Finance Bank Accelerates Getting New Banking Products to Market Extra A Conversation with Java Champion Johan Vos You can find the Newsletter on our portal under eSTEP News ---> Latest Newsletter. You will need to provide your email address and the pin below to get access. Link to the portal is shown below. URL: http://launch.oracle.com/ PIN: eSTEP_2011 Previous published Newsletters can be found under the Archived Newsletters section and more useful information under the Events, Download and Links tab.

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  • Does searching documentation and samples look bad?

    - by Mick Aranha
    I am starting a new job in a company with many developers and media people, the layout of the place is open with computers around a skinny oval, I have worked in small teams and programming embedded C, the jobis for objective C I'm still in a medium stage, so I know what I don't know (haha), that means I have to google it and then implement it, So the question is how bad does it look if the guy next to you does lot of searching for coding I mean, at the end of the day I will get the job done, but want to look professional too!

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  • Changing jobs and leaving a project without a leader (aka, me)

    - by AnonUntilAfterTheEvent
    I'm the lead on a project that has been underway for about a year and a half. Two of us have been working on it. One is the database guy. I'm the javascript/ui guy. Which is to say, essentially no overlap in code knowledge. Here's the thing. Someone is about to offer me a sweet job with a nearly 30% bump in pay. Though I am perfectly happy with my current job and love the project, the new one would be better and I can't imagine saying no. The big problem is that my project is supposed to go into production starting in a few weeks. I will consider the new guys to have disqualified the new job by being bad people who would ruin my life if they won't cooperate and let me start after deployment. Since they seem like decent, ethical people, I don't expect that to be a problem. The current project will be brutalized by my absence. I take some comfort in the fact that I have emphatically requested an understudy for at least six months. That puts a little of the responsibility on the boss's head, but still, it's going to be a really bad thing. What do others of you do when you are a critical to a project when it's time to move on? Do I owe any obligation to stick around even though something better shows up? I know my spouse would object if I found someone else. Does that apply to work? I do have an understudy now, though he's fresh out of college. He's not going to replace me anytime soon. It's a small shop and the boss is going to be crushed. I am traumatized in anticipation of telling him and feel guilty about the practical consequences. I'm looking for some solace and some strategy about how to deal with this transition. Thank you for listening. =========================Subsequent notes ========================= @ChaosPandion, Chance: No, I can't stay to finish the project. I will insist on a compromise where I finish the current sprint (about a month from now) but there is at least a half year, probably a year of solid, full-time, work still to be done. I wouldn't expect the new employer to hold the job that long.

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  • Has an open console any chance to give more strength to the indie game world ?

    - by jokoon
    I have heard about the GPX, but i don't really think the embedded market is mature enough in terms of performance, but what about the home console market ? I'm not talking about last-generation graphics, because that would be economically impossible, but what about an hardware as fast as a playstation 2/Xbox 1/Gamecube ? For games, the trick would be to ask some editors to recompile their best sellers for the new machine: those games being from the PSX age or even older console generations, I think this would have a very low cost job and they could still make some good profit, but I need to know if this is doable technically, considering the architecture which can be quite exotic. Do you think it would be a viable project to talk about to investors ?

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  • The best DPI value to let you work nicely [closed]

    - by user827992
    I'm probably about to buy a laptop, unfortunely they all have glare screen, even the "premium" device, the actual offer just differentiate on 2-3 variations about DPI and display resolution; considering that i would like a 13" laptop, what can be the best resolution? I was looking for a 4:3 but this days they are all cheap-made so i do not think that something expensive to produce like a 4:3 is on the market. on the 13" laptops i see that basically there are available 3 kinds of displays: 1366x768 ( a 16:9 ratio ) 1400x900 ( a 16:10 ratio ) 1600x900 ( a 16:9 ratio ) Honestly i'm asking for an advice because i do not like this things, not even one of them, but this is the market today, i was looking for some old-style laptop with good plastics, a 4:3 ratio or 5:4 or something like that and a true matte finish with an higher resolution compared to what you could find in the old laptops. Since programming involves the presence of many text character on the screen it's a good thing to choose the one with the highest DPI/PPI ?

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  • Which programming language to go for in order to learn Object Oriented Programming? [closed]

    - by Maxood
    If someone has a good grasp in logic and procedural programming then which language to start with for learning OOP. Also why C++ is mostly taught at schools whereas Java is a pure Object Oriented language(also language for making android apps)? Why not Objective C is being taught for making apps on the iPhone? I am seeking for the right answer keeping in view of these 2 factors: Background of the learner in procedural programming Economic or job market market demand of programming languages Here is a list of 10 programming languages, i would like to seek justifications for: Java C++ Objective C Scala C# PHP Python Java Javascript (not sure if it is a fully featured OOP language) 10.Ruby (not sure if it is a fully featured OOP language)

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  • telecomuting in foreign country expiriences

    - by grabah
    Hi. Does anyone have any expiriance in telecomuting (working at home) for a company based in some foreign country? By this i don't mean working on some contracted job, but more or less permanent job. Is this even possible, what are options for payment, and can you expect to be payed by usual rates for that country or significantly less? Is there any workinghours control, or as long as you deliver on time it's all good.

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  • IE9, LightSwitch Beta 2 and Zune HD: A Study in Risk Management?

    - by andrewbrust
    Photo by parl, 'Risk.’ Under Creative Commons Attribution-NonCommercial-NoDerivs License This has been a busy week for Microsoft, and for me as well.  On Monday, Microsoft launched Internet Explorer 9 at South by Southwest (SXSW) in Austin, TX.  That evening I flew from New York to Seattle.  On Tuesday morning, Microsoft launched Visual Studio LightSwitch, Beta 2 with a Go-Live license, in Redmond, and I had the privilege of speaking at the keynote presentation where the announcement was made.  Readers of this blog know I‘m a fan of LightSwitch, so I was happy to tell the app dev tools partners in the audience that I thought the LightSwitch extensions ecosystem represented a big opportunity – comparable to the opportunity when Visual Basic 1.0 was entering its final beta roughly 20 years ago.  On Tuesday evening, I flew back to New York (and wrote most of this post in-flight). Two busy, productive days.  But there was a caveat that impacts the accomplishments, because Monday was also the day reports surfaced from credible news agencies that Microsoft was discontinuing its dedicated Zune hardware efforts.  While the Zune brand, technology and service will continue to be a component of Windows Phone and a piece of the Xbox puzzle as well, speculation is that Microsoft will no longer be going toe-to-toe with iPod touch in the portable music player market. If we take all three of these developments together (even if one of them is based on speculation), two interesting conclusions can reasonably be drawn, one good and one less so. Microsoft is doubling down on technologies it finds strategic and de-emphasizing those that it does not.  HTML 5 and the Web are strategic, so here comes IE9, and it’s a very good browser.  Try it and see.  Silverlight is strategic too, as is SQL Server, Windows Azure and SQL Azure, so here comes Visual Studio LightSwitch Beta 2 and a license to deploy its apps to production.  Downloads of that product have exceeded Microsoft’s projections by more than 50%, and the company is even citing analyst firms’ figures covering the number of power-user developers that might use it. (I happen to think the product will be used by full-fledged developers as well, but that’s a separate discussion.) Windows Phone is strategic too…I wasn’t 100% positive of that before, but the Nokia agreement has made me confident.  Xbox as an entertainment appliance is also strategic.  Standalone music players are not strategic – and even if they were, selling them has been a losing battle for Microsoft.  So if Microsoft has consolidated the Zune content story and the ZunePass subscription into Xbox and Windows Phone, it would make sense, and would be a smart allocation of resources.  Essentially, it would be for the greater good. But it’s not all good.  In this scenario, Zune player customers would lose out.  Unless they wanted to switch to Windows Phone, and then use their phone’s battery for the portable media needs, they’re going to need a new platform.  They’re going to feel abandoned.  Even if Zune lives, there have been other such cul de sacs for customers.  Remember SPOT watches?  Live Spaces?  The original Live Mesh?  Microsoft discontinued each of these products.  The company is to be commended for cutting its losses, as admitting a loss isn’t easy.  But Redmond won’t be well-regarded by the victims of those decisions.  Instead, it gets black marks. What’s the answer?  I think it’s a bit like the 1980’s New York City “don’t block the box” gridlock rules: don’t enter an intersection unless you see a clear path through it.  If the light turns red and you’re blocking the perpendicular traffic, that’s your fault in judgment.  You get fined and get points on your license and you don’t get to shrug it off as beyond your control.  Accountability is key.  The same goes for Microsoft.  If it decides to enter a market, it should see a reasonable path through success in that market. Switching analogies, Microsoft shouldn’t make investments haphazardly, and it certainly shouldn’t ask investors to buy into a high-risk fund that is sold as safe and which offers only moderate returns.  People won’t continue to invest with a fund manager with a track record of over-zealous, imprudent, sub-prime investments.  The same is true on the product side for Microsoft, and not just with music players and geeky wrist watches.  It’s true of Web browsers, and line-of-business app dev tools, and smartphones, and cloud platforms and operating systems too.  When Microsoft is casual about its own risk, it raises risk for its customers, and weakens its reputation, market share and credibility.  That doesn’t mean all risk is bad, but it does mean no product team’s risk should be taken lightly. For mutual fund companies, it’s the CEO’s job to give his fund managers autonomy, but to make sure they’re conforming to a standard of rational risk management.  Because all those funds carry the same brand, and many of them serve the same investors. The same goes for Microsoft, its product portfolio, its executive ranks and its product managers.

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