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  • Refactoring Part 1 : Intuitive Investments

    - by Wes McClure
    Fear, it’s what turns maintaining applications into a nightmare.  Technology moves on, teams move on, someone is left to operate the application, what was green is now perceived brown.  Eventually the business will evolve and changes will need to be made.  The approach to those changes often dictates the long term viability of the application.  Fear of change, lack of passion and a lack of interest in understanding the domain often leads to a paranoia to do anything that doesn’t involve duct tape and bailing twine.  Don’t get me wrong, those have a place in the short term viability of a project but they don’t have a place in the long term.  Add to it “us versus them” in regards to the original team and those that maintain it, internal politics and other factors and you have a recipe for disaster.  This results in code that quickly becomes unmanageable.  Even the most clever of designs will eventually become sub optimal and debt will amount that exponentially makes changes difficult.  This is where refactoring comes in, and it’s something I’m very passionate about.  Refactoring is about improving the process whereby we make change, it’s an exponential investment in the process of change. Without it we will incur exponential complexity that halts productivity. Investments, especially in the long term, require intuition and reflection.  How can we tackle new development effectively via evolving the original design and paying off debt that has been incurred? The longer we wait to ask and answer this question, the more it will cost us.  Small requests don’t warrant big changes, but realizing when changes now will pay off in the long term, and especially in the short term, is valuable. I have done my fair share of maintaining applications and continuously refactoring as needed, but recently I’ve begun work on a project that hasn’t had much debt, if any, paid down in years.  This is the first in a series of blog posts to try to capture the process which is largely driven by intuition of smaller refactorings from other projects. Signs that refactoring could help: Testability How can decreasing test time not pay dividends? One of the first things I found was that a very important piece often takes 30+ minutes to test.  I can only imagine how much time this has cost historically, but more importantly the time it might cost in the coming weeks: I estimate at least 10-20 hours per person!  This is simply unacceptable for almost any situation.  As it turns out, about 6 hours of working with this part of the application and I was able to cut the time down to under 30 seconds!  In less than the lost time of one week, I was able to fix the problem for all future weeks! If we can’t test fast then we can’t change fast, nor with confidence. Code is used by end users and it’s also used by developers, consider your own needs in terms of the code base.  Adding logic to enable/disable features during testing can help decouple parts of an application and lead to massive improvements.  What exactly is so wrong about test code in real code?  Often, these become features for operators and sometimes end users.  If you cannot run an integration test within a test runner in your IDE, it’s time to refactor. Readability Are variables named meaningfully via a ubiquitous language? Is the code segmented functionally or behaviorally so as to minimize the complexity of any one area? Are aspects properly segmented to avoid confusion (security, logging, transactions, translations, dependency management etc) Is the code declarative (what) or imperative (how)?  What matters, not how.  LINQ is a great abstraction of the what, not how, of collection manipulation.  The Reactive framework is a great example of the what, not how, of managing streams of data. Are constants abstracted and named, or are they just inline? Do people constantly bitch about the code/design? If the code is hard to understand, it will be hard to change with confidence.  It’s a large undertaking if the original designers didn’t pay much attention to readability and as such will never be done to “completion.”  Make sure not to go over board, instead use this as you change an application, not in lieu of changes (like with testability). Complexity Simplicity will never be achieved, it’s highly subjective.  That said, a lot of code can be significantly simplified, tidy it up as you go.  Refactoring will often converge upon a simplification step after enough time, keep an eye out for this. Understandability In the process of changing code, one often gains a better understanding of it.  Refactoring code is a good way to learn how it works.  However, it’s usually best in combination with other reasons, in effect killing two birds with one stone.  Often this is done when readability is poor, in which case understandability is usually poor as well.  In the large undertaking we are making with this legacy application, we will be replacing it.  Therefore, understanding all of its features is important and this refactoring technique will come in very handy. Unused code How can deleting things not help? This is a freebie in refactoring, it’s very easy to detect with modern tools, especially in statically typed languages.  We have VCS for a reason, if in doubt, delete it out (ok that was cheesy)! If you don’t know where to start when refactoring, this is an excellent starting point! Duplication Do not pray and sacrifice to the anti-duplication gods, there are excellent examples where consolidated code is a horrible idea, usually with divergent domains.  That said, mediocre developers live by copy/paste.  Other times features converge and aren’t combined.  Tools for finding similar code are great in the example of copy/paste problems.  Knowledge of the domain helps identify convergent concepts that often lead to convergent solutions and will give intuition for where to look for conceptual repetition. 80/20 and the Boy Scouts It’s often said that 80% of the time 20% of the application is used most.  These tend to be the parts that are changed.  There are also parts of the code where 80% of the time is spent changing 20% (probably for all the refactoring smells above).  I focus on these areas any time I make a change and follow the philosophy of the Boy Scout in cleaning up more than I messed up.  If I spend 2 hours changing an application, in the 20%, I’ll always spend at least 15 minutes cleaning it or nearby areas. This gives a huge productivity edge on developers that don’t. Ironically after a short period of time the 20% shrinks enough that we don’t have to spend 80% of our time there and can move on to other areas.   Refactoring is highly subjective, never attempt to refactor to completion!  Learn to be comfortable with leaving one part of the application in a better state than others.  It’s an evolution, not a revolution.  These are some simple areas to look into when making changes and can help get one started in the process.  I’ve often found that refactoring is a convergent process towards simplicity that sometimes spans a few hours but often can lead to massive simplifications over the timespan of weeks and months of regular development.

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  • Where does the term "Front End" come from?

    - by Richard JP Le Guen
    Where does the term "front-end" come from? Is there a particular presentation/talk/job-posting which is regarded as the first use of the term? Is someone credited with coining the term? The Merriam-Webster entry for "front-end" claims the first known use of the term was 1973 but it doesn't seem to provide details about that first known use. Likewise, the Wikipedia page about front and back ends is fairly low quality, and cites very few sources.

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  • London: SQLFAQ 2010 Festive Soirée (Buffet & Dance) - 17th December

    - by NeilHambly
    On the 17th December (Friday Evening) I'm holding a Xmas Soirée (Buffet & Dance) @ Central London club, so dress to impress & join us for this festive Soirée, Enjoy a Fabulous buffet, along with reserved seating for the evening, fee also includes cover charge to club areas which ahs multiple different dance floors & music Cost Per Person is £25 (Includes finger buffet & first drink, resevred seating & club access) Please notify me if you wish to be included in this as bookings...(read more)

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  • Expert Cube Development book finally on Kindle!

    - by Marco Russo (SQLBI)
    The book Expert Cube Development with Microsoft SQL Server 2008 Analysis Services is finally available on Kindle ! I received many requests for that and the last one just a couple of days ago from Greg Low in its useful review . I'm curious to see whether the sales of this book will continue also on Kindle. After 2 years this book is still continuing to sell as in the first months. The content is still fresh and will be good also with the next release of Analysis Services for developing multidimensional...(read more)

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  • Chargeback and showback...both a 'throw back'

    - by llaszews
    Been getting asked again by customers and partners about chargeback and showback in the cloud so thought I would blog on my response to this question. Charge Back background, information and industry analysis: Cloud computing is all about shared resources. These shared resources are computer servers (including memory and CPU), network devices, hard disk storage, database servers, application servers, cooling, floor space, electricity and more. These resources are shared by departments within a company, or by a number of companies, when resources are hosted in the public or hybrid cloud. Currently, hosting providers that run other companies on their cloud platforms do not have an accurate way to measure the shared computing resources used by a specific user let alone used by a specific customer. Additionally, companies running their own cloud data centers, for private or hybrid clouds, have no way of measure and charging back the departments in the company that are using these shared cloud resources. In both cases, the lack of determine shared resource costs and to charge them back to the company, department or user that is using this resources is limited a clear measure of business benefit and impacting company’s ability to measure the Return on Investment (ROI). An IT chargeback system is an accounting strategy that applies the costs of IT services, hardware or software to the business unit in which they are used. This system contrasts with traditional IT accounting models in which a centralized department bears all of the IT costs in an organization and those costs are treated simply as corporate overhead. Showback involves showing the IT costs to a department or customer but not actually charging them for their IT usage. Showback is a gradual method of introducing chargeback into an enterprise. Most companies implement a show back mechanism before a full chargeback system is put in place. Oracle chargeback product: Oracle Enterprise Manager provides tools for defining detailed Chargeback plans spanning different metrics collected for each type of resources as well as defining Cost Centers for grouping costs across multiple developers. Chargeback plans can use not only usage based costs, but also configuration based costs (e.g. version of the platform) or fixed costs (e.g. flat-rate management fee). Chargeback has rich out of the box reports. Trending reports show how charge and resource consumption varies over time, while Summary reports show the breakdown of charges or usage by different dimensions such as Cost Center or Target Type. These reports help consumers in understanding how their charges relate to their consumption and also assist the IT department with budgeting and planning activities. With BI Publisher, the reports can be made available in a variety of formats such as PDF, HTML, Word, Excel or PowerPoint.

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  • Google I/O 2010 - Advanced Android audio techniques

    Google I/O 2010 - Advanced Android audio techniques Google I/O 2010 - Advanced Android audio techniques Android 301 Dave Sparks In this session, we will explore advanced techniques that you can employ in your apps when working with media. This includes using Android's low-level audio APIs, selecting the appropriate format for your media files, and what's now possible using new media framework APIs introduced in Android 2.2. For all I/O 2010 sessions, please go to code.google.com From: GoogleDevelopers Views: 3 0 ratings Time: 57:16 More in Science & Technology

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  • Humble Indie Bundle Shows GNU/Linux Gaming Statistics

    <b>Inatux:</b> "Games have become the topic of late. Osmos developers wonder whether there is enough market share for GNU+Linux game ports to be worth the cost, but they aren't the only ones. It's been discussed time and time again, is a GNU+Linux -- or really any Unix or Unix-like -- port worth it?"

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  • Fun with Aggregates

    - by Paul White
    There are interesting things to be learned from even the simplest queries.  For example, imagine you are given the task of writing a query to list AdventureWorks product names where the product has at least one entry in the transaction history table, but fewer than ten. One possible query to meet that specification is: SELECT p.Name FROM Production.Product AS p JOIN Production.TransactionHistory AS th ON p.ProductID = th.ProductID GROUP BY p.ProductID, p.Name HAVING COUNT_BIG(*) < 10; That query correctly returns 23 rows (execution plan and data sample shown below): The execution plan looks a bit different from the written form of the query: the base tables are accessed in reverse order, and the aggregation is performed before the join.  The general idea is to read all rows from the history table, compute the count of rows grouped by ProductID, merge join the results to the Product table on ProductID, and finally filter to only return rows where the count is less than ten. This ‘fully-optimized’ plan has an estimated cost of around 0.33 units.  The reason for the quote marks there is that this plan is not quite as optimal as it could be – surely it would make sense to push the Filter down past the join too?  To answer that, let’s look at some other ways to formulate this query.  This being SQL, there are any number of ways to write logically-equivalent query specifications, so we’ll just look at a couple of interesting ones.  The first query is an attempt to reverse-engineer T-SQL from the optimized query plan shown above.  It joins the result of pre-aggregating the history table to the Product table before filtering: SELECT p.Name FROM ( SELECT th.ProductID, cnt = COUNT_BIG(*) FROM Production.TransactionHistory AS th GROUP BY th.ProductID ) AS q1 JOIN Production.Product AS p ON p.ProductID = q1.ProductID WHERE q1.cnt < 10; Perhaps a little surprisingly, we get a slightly different execution plan: The results are the same (23 rows) but this time the Filter is pushed below the join!  The optimizer chooses nested loops for the join, because the cardinality estimate for rows passing the Filter is a bit low (estimate 1 versus 23 actual), though you can force a merge join with a hint and the Filter still appears below the join.  In yet another variation, the < 10 predicate can be ‘manually pushed’ by specifying it in a HAVING clause in the “q1” sub-query instead of in the WHERE clause as written above. The reason this predicate can be pushed past the join in this query form, but not in the original formulation is simply an optimizer limitation – it does make efforts (primarily during the simplification phase) to encourage logically-equivalent query specifications to produce the same execution plan, but the implementation is not completely comprehensive. Moving on to a second example, the following query specification results from phrasing the requirement as “list the products where there exists fewer than ten correlated rows in the history table”: SELECT p.Name FROM Production.Product AS p WHERE EXISTS ( SELECT * FROM Production.TransactionHistory AS th WHERE th.ProductID = p.ProductID HAVING COUNT_BIG(*) < 10 ); Unfortunately, this query produces an incorrect result (86 rows): The problem is that it lists products with no history rows, though the reasons are interesting.  The COUNT_BIG(*) in the EXISTS clause is a scalar aggregate (meaning there is no GROUP BY clause) and scalar aggregates always produce a value, even when the input is an empty set.  In the case of the COUNT aggregate, the result of aggregating the empty set is zero (the other standard aggregates produce a NULL).  To make the point really clear, let’s look at product 709, which happens to be one for which no history rows exist: -- Scalar aggregate SELECT COUNT_BIG(*) FROM Production.TransactionHistory AS th WHERE th.ProductID = 709;   -- Vector aggregate SELECT COUNT_BIG(*) FROM Production.TransactionHistory AS th WHERE th.ProductID = 709 GROUP BY th.ProductID; The estimated execution plans for these two statements are almost identical: You might expect the Stream Aggregate to have a Group By for the second statement, but this is not the case.  The query includes an equality comparison to a constant value (709), so all qualified rows are guaranteed to have the same value for ProductID and the Group By is optimized away. In fact there are some minor differences between the two plans (the first is auto-parameterized and qualifies for trivial plan, whereas the second is not auto-parameterized and requires cost-based optimization), but there is nothing to indicate that one is a scalar aggregate and the other is a vector aggregate.  This is something I would like to see exposed in show plan so I suggested it on Connect.  Anyway, the results of running the two queries show the difference at runtime: The scalar aggregate (no GROUP BY) returns a result of zero, whereas the vector aggregate (with a GROUP BY clause) returns nothing at all.  Returning to our EXISTS query, we could ‘fix’ it by changing the HAVING clause to reject rows where the scalar aggregate returns zero: SELECT p.Name FROM Production.Product AS p WHERE EXISTS ( SELECT * FROM Production.TransactionHistory AS th WHERE th.ProductID = p.ProductID HAVING COUNT_BIG(*) BETWEEN 1 AND 9 ); The query now returns the correct 23 rows: Unfortunately, the execution plan is less efficient now – it has an estimated cost of 0.78 compared to 0.33 for the earlier plans.  Let’s try adding a redundant GROUP BY instead of changing the HAVING clause: SELECT p.Name FROM Production.Product AS p WHERE EXISTS ( SELECT * FROM Production.TransactionHistory AS th WHERE th.ProductID = p.ProductID GROUP BY th.ProductID HAVING COUNT_BIG(*) < 10 ); Not only do we now get correct results (23 rows), this is the execution plan: I like to compare that plan to quantum physics: if you don’t find it shocking, you haven’t understood it properly :)  The simple addition of a redundant GROUP BY has resulted in the EXISTS form of the query being transformed into exactly the same optimal plan we found earlier.  What’s more, in SQL Server 2008 and later, we can replace the odd-looking GROUP BY with an explicit GROUP BY on the empty set: SELECT p.Name FROM Production.Product AS p WHERE EXISTS ( SELECT * FROM Production.TransactionHistory AS th WHERE th.ProductID = p.ProductID GROUP BY () HAVING COUNT_BIG(*) < 10 ); I offer that as an alternative because some people find it more intuitive (and it perhaps has more geek value too).  Whichever way you prefer, it’s rather satisfying to note that the result of the sub-query does not exist for a particular correlated value where a vector aggregate is used (the scalar COUNT aggregate always returns a value, even if zero, so it always ‘EXISTS’ regardless which ProductID is logically being evaluated). The following query forms also produce the optimal plan and correct results, so long as a vector aggregate is used (you can probably find more equivalent query forms): WHERE Clause SELECT p.Name FROM Production.Product AS p WHERE ( SELECT COUNT_BIG(*) FROM Production.TransactionHistory AS th WHERE th.ProductID = p.ProductID GROUP BY () ) < 10; APPLY SELECT p.Name FROM Production.Product AS p CROSS APPLY ( SELECT NULL FROM Production.TransactionHistory AS th WHERE th.ProductID = p.ProductID GROUP BY () HAVING COUNT_BIG(*) < 10 ) AS ca (dummy); FROM Clause SELECT q1.Name FROM ( SELECT p.Name, cnt = ( SELECT COUNT_BIG(*) FROM Production.TransactionHistory AS th WHERE th.ProductID = p.ProductID GROUP BY () ) FROM Production.Product AS p ) AS q1 WHERE q1.cnt < 10; This last example uses SUM(1) instead of COUNT and does not require a vector aggregate…you should be able to work out why :) SELECT q.Name FROM ( SELECT p.Name, cnt = ( SELECT SUM(1) FROM Production.TransactionHistory AS th WHERE th.ProductID = p.ProductID ) FROM Production.Product AS p ) AS q WHERE q.cnt < 10; The semantics of SQL aggregates are rather odd in places.  It definitely pays to get to know the rules, and to be careful to check whether your queries are using scalar or vector aggregates.  As we have seen, query plans do not show in which ‘mode’ an aggregate is running and getting it wrong can cause poor performance, wrong results, or both. © 2012 Paul White Twitter: @SQL_Kiwi email: [email protected]

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  • Windows Phone 7 Development Updates &ndash; March 8th 2011

    - by Nikita Polyakov
    Here are the latest update from the Windows Phone 7 Developer Worlds that went live this month. Here are some of the latest numbers: Windows Phone Marketplace currently offers more than 9,000 quality apps and games and enjoys a base of over 32,000 registered developers, delivering an average of 100 new apps every day. There have been over 1 million downloads of the developers tools for Windows Phone 7. Trial version help you sell more Trials result in higher sales by the numbers: Users like trials  - paid apps with trial functionality are downloaded 70 times more than paid apps that don’t Nearly 1 out of 10 trial apps downloaded convert to a purchase and generate 10 times more revenue on average than paid apps that don’t include trial functionality. Trial downloads convert to paid downloads quickly. More than half of trial downloads that convert to a sale do so within the 1st 24 hours of trial download, and mostly within 2 hours of trial download. Microsoft Ad Control is gaining traction By the numbers - ad supported Windows Phone 7 apps are: Roughly ¼ of all registered U.S. WP7 developers have downloaded the free Ad SDK for Silverlight and XNA Of ad funded apps, over 95 percent use the free Microsoft Advertising Ad Control Monthly impressions from our Ad Exchange has continued to grow by double digits – impressions increased by 376 percent since January Ad Control, the first wave of “How Do I” videos are now available on MSDN: Create an Ad in a Windows Phone 7 XNA Game App Register Ad-Enabled Windows Phone 7 Apps Measure Ad Performance of Windows Phone 7 Apps Boarder International App submission for Free Apps through Yalla Apps As of today you can start submitting your free applications in developer markets that are currently not covered by Microsoft. To submit your Free application if you DO NOT belong to one of the Marketplace supported countries, go to: Yalla Apps Marketplace Policy Updates: Free App Marketplace Submission upped to 100 and other news Microsoft has been revisiting a few of our Marketplace policies based on feedback from developers to reduce friction and cost, word for word: 1. We have raised the limit on the number of certifications that can be performed for FREE apps at no cost to the registered developer from five to 100. This was a common request from developers which we are glad to implement after building alternate methods to ensure that users can find and download high quality apps. 2. We have converted policy 5.6 - related to the inclusion of contact information for support - from a mandatory to an optional policy. This is still a strongly recommended best practice, but we recognized and responded to developer feedback that this policy was creating excessive drag on the certification process for developers without commensurate user benefit for all apps. 3. We also understand the desire for clarification with regard to our policy on applications distributed under open source licenses.  The Marketplace Application Provider Agreement (APA) already permits applications under the BSD, MIT, Apache Software License 2.0 and Microsoft Public License.  We plan to update the APA shortly to clarify that we also permit applications under the Eclipse Public License, the Mozilla Public License and other, similar licenses and we continue to explore the possibility of accommodating additional OSS licenses. Enjoy and happy coding! Official Blog Post for reference.

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  • Tools for creating assets? [closed]

    - by Agent_9191
    There are similar questions about finding existing resources that are free for use (free sprites/images, music, sound), but I'm interested in creating the resources myself. What tools do you use for asset creation/modification? Please only put one tool per answer. Also try to include the following information: Product Name Link to website Type of assets is can create (2D images, 3D images, audio, etc) OS(s) supported Cost License (if free/open source) General summary

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  • How to adjust Skype webcam resolution

    - by Felix Elnan
    I have finally gotten my webcam (philips spc 300nc) working in Skype, and i thought i was all set. But the resolution is to low (176x144) so it zoomz in on the side of my face. I downloaded guvcview and set the resolution to 352x288 and it showed perfectly, until i tried to start the webcam in Skype, beacause there it stil was in 176x144. I cant really figure out why. I preload skype with v4l2convert.so and the webcam works great in both Cheese, and guvcview.

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  • Trainings for Back-end Programmer [closed]

    - by Pius
    I am currently working as an Android developer but I want to continue my career as a back-end developer. I consider my self having a relatively good knowledge of networking, databases and writing low-level code and other stuff that is involved in back- and mid- ends. What would be some good courses, training or whatever to improve as a back-end developer? Not the basic ones but rather more advanced ones (not too much, I'm self-taught). What are the main events in this area?

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  • Why is my class worse than the hierarchy of classes in the book (beginner OOP)?

    - by aditya menon
    I am reading this book. The author is trying to model a lesson in a college. The goal is to output the Lesson Type (Lecture or Seminar), and the Charges for the lesson depending on whether it is a hourly or fixed price lesson. So the output should be: lesson charge 20. Charge type: hourly rate. lesson type seminar. lesson charge 30. Charge type: fixed rate. lesson type lecture. When the input is as follows: $lessons[] = new Lesson('hourly rate', 4, 'seminar'); $lessons[] = new Lesson('fixed rate', null, 'lecture'); I wrote this: class Lesson { private $chargeType; private $duration; private $lessonType; public function __construct($chargeType, $duration, $lessonType) { $this->chargeType = $chargeType; $this->duration = $duration; $this->lessonType = $lessonType; } public function getChargeType() { return $this->getChargeType; } public function getLessonType() { return $this->getLessonType; } public function cost() { if($this->chargeType == 'fixed rate') { return "30"; } else { return $this->duration * 5; } } } $lessons[] = new Lesson('hourly rate', 4, 'seminar'); $lessons[] = new Lesson('fixed rate', null, 'lecture'); foreach($lessons as $lesson) { print "lesson charge {$lesson->cost()}."; print " Charge type: {$lesson->getChargeType()}."; print " lesson type {$lesson->getLessonType()}."; print "<br />"; } But according to the book, I am wrong (I am pretty sure I am, too). The author gave a large hierarchy of classes as the solution instead. In a previous chapter, the author stated the following 'four signposts' as the time when I should consider changing my class structure: Code Duplication The Class Who Knew Too Much About His Context The Jack of All Trades - Classes that try to do many things Conditional Statements The only problem I can see is Conditional Statements, and that too in a vague manner - so why refactor this? What problems do you think might arise in the future that I have not foreseen?

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  • Intel Server Strategy Shift with Sandy Bridge EN & EP

    - by jchang
    The arrival of the Sandy Bridge EN and EP processors, expected in early 2012, will mark the completion of a significant shift in Intel server strategy. For the longest time 1995-2009, the strategy had been to focus on producing a premium processor designed for 4-way systems that might also be used in 8-way systems and higher. The objective for 2-way systems was use the desktop processor that later had a separate brand and different package & socket to leverage the low cost structure in driving...(read more)

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  • How to motivate team for knowledge sharing sessions

    - by ring bearer
    I work in a team with wide range of expertise and experience. I have been trying to introduce weekly knowledge sharing sessions. Sessions of 30-60 min length where everybody gets a chance to present something and talk about it. This will contribute in improving presentational and language skills. However, the team is not motivated towards this, either the attendance is too low or none. How to get a team work towards such an idea?

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  • Google Code Jam Returns!

    Given a list of cell phone towers, the cost or gain of upgrading each one, and the requirement that every upgraded tower can only have upgraded towers in...

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  • Why "Estimated Avg. CPC" changes when using multiple phrases in Google's Traffic Estimator?

    - by Misha Moroshko
    I use Google's Traffic Estimator to calculate the Estimated Average Cost Per Click. I use the following filters: Locations: Australia Languages: English Max CPC = $10000 (just for this example) When I enter the following phrases: air conditioner melbourne air conditioning melbourne the result is: air conditioning melbourne: AU$6.53 air conditioner melbourne: AU$5.97 But, when I use a single phrase: air conditioner melbourne the result is: air conditioner melbourne: AU$6.22 Why is this difference?

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  • How do you explain refactoring to a non-technical person?

    - by Benjol
    (This question was inspired by the most-voted answer here) How do you go about explaining refactoring (and technical debt) to a non-technical person (typically a PHB or customer)? ("What, it's going to cost me a month of your work with no visible difference?!") UPDATE Thanks for all the answers so far, I think this list will provide several useful analogies to which we can point the appropriate people (though editing out references to PHBs may be wise!)

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  • Web Site Search Engines - Sending Your Site to Search Engine Sites

    Search engines are number one cost effective approach to market your business and web site. Studies indicate that vast majority viewers find web sites via leading search engines and directories. Quality listing on leading search engine or directory may drive targeted traffic to your website and improve your business in a short period of time.

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