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  • SEO & SEM Long Tail Keyword Marketing Strategy

    Long tail marketing strategies for SEO & SEM often return higher conversion rates by up to 200% as compared to short tail generic keyword terms. These long tail keyword terms can be extremely profitable for SEM (search engine marketing) in terms of lower cost or bid for keywords and larger returns on pay per click investment.

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  • Partner Blog Series: PwC Perspectives - "Is It Time for an Upgrade?"

    - by Tanu Sood
    Is your organization debating their next step with regard to Identity Management? While all the stakeholders are well aware that the one-size-fits-all doesn’t apply to identity management, just as true is the fact that no two identity management implementations are alike. Oracle’s recent release of Identity Governance Suite 11g Release 2 has innovative features such as a customizable user interface, shopping cart style request catalog and more. However, only a close look at the use cases can help you determine if and when an upgrade to the latest R2 release makes sense for your organization. This post will describe a few of the situations that PwC has helped our clients work through. “Should I be considering an upgrade?” If your organization has an existing identity management implementation, the questions below are a good start to assessing your current solution to see if you need to begin planning for an upgrade: Does the current solution scale and meet your projected identity management needs? Does the current solution have a customer-friendly user interface? Are you completely meeting your compliance objectives? Are you still using spreadsheets? Does the current solution have the features you need? Is your total cost of ownership in line with well-performing similar sized companies in your industry? Can your organization support your existing Identity solution? Is your current product based solution well positioned to support your organization's tactical and strategic direction? Existing Oracle IDM Customers: Several existing Oracle clients are looking to move to R2 in 2013. If your organization is on Sun Identity Manager (SIM) or Oracle Identity Manager (OIM) and if your current assessment suggests that you need to upgrade, you should strongly consider OIM 11gR2. Oracle provides upgrade paths to Oracle Identity Manager 11gR2 from SIM 7.x / 8.x as well as Oracle Identity Manager 10g / 11gR1. The following are some of the considerations for migration: Check the end of product support (for Sun or legacy OIM) schedule There are several new features available in R2 (including common Helpdesk scenarios, profiling of disconnected applications, increased scalability, custom connectors, browser-based UI configurations, portability of configurations during future upgrades, etc) Cost of ownership (for SIM customers)\ Customizations that need to be maintained during the upgrade Time/Cost to migrate now vs. waiting for next version If you are already on an older version of Oracle Identity Manager and actively maintaining your support contract with Oracle, you might be eligible for a free upgrade to OIM 11gR2. Check with your Oracle sales rep for more details. Existing IDM infrastructure in place: In the past year and half, we have seen a surge in IDM upgrades from non-Oracle infrastructure to Oracle. If your organization is looking to improve the end-user experience related to identity management functions, the shopping cart style access request model and browser based personalization features may come in handy. Additionally, organizations that have a large number of applications that include ecommerce, LDAP stores, databases, UNIX systems, mainframes as well as a high frequency of user identity changes and access requests will value the high scalability of the OIM reconciliation and provisioning engine. Furthermore, we have seen our clients like OIM's out of the box (OOB) support for multiple authoritative sources. For organizations looking to integrate applications that do not have an exposed API, the Generic Technology Connector framework supported by OIM will be helpful in quickly generating custom connector using OOB wizard. Similarly, organizations in need of not only flexible on-boarding of disconnected applications but also strict access management to these applications using approval flows will find the flexible disconnected application profiling feature an extremely useful tool that provides a high degree of time savings. Organizations looking to develop custom connectors for home grown or industry specific applications will likewise find that the Identity Connector Framework support in OIM allows them to build and test a custom connector independently before integrating it with OIM. Lastly, most of our clients considering an upgrade to OIM 11gR2 have also expressed interest in the browser based configuration feature that allows an administrator to quickly customize the user interface without adding any custom code. Better yet, code customizations, if any, made to the product are portable across the future upgrades which, is viewed as a big time and money saver by most of our clients. Below are some upgrade methodologies we adopt based on client priorities and the scale of implementation. For illustration purposes, we have assumed that the client is currently on Oracle Waveset (formerly Sun Identity Manager).   Integrated Deployment: The integrated deployment is typically where a client wants to split the implementation to where their current IDM is continuing to handle the front end workflows and OIM takes over the back office operations incrementally. Once all the back office operations are moved completely to OIM, the front end workflows are migrated to OIM. Parallel Deployment: This deployment is typically done where there can be a distinct line drawn between which functionality the platforms are supporting. For example the current IDM implementation is handling the password reset functionality while OIM takes over the access provisioning and RBAC functions. Cutover Deployment: A cutover deployment is typically recommended where a client has smaller less complex implementations and it makes sense to leverage the migration tools to move them over immediately. What does this mean for YOU? There are many variables to consider when making upgrade decisions. For most customers, there is no ‘easy’ button. Organizations looking to upgrade or considering a new vendor should start by doing a mapping of their requirements with product features. The recommended approach is to take stock of both the short term and long term objectives, understand product features, future roadmap, maturity and level of commitment from the R&D and build the implementation plan accordingly. As we said, in the beginning, there is no one-size-fits-all with Identity Management. So, arm yourself with the knowledge, engage in industry discussions, bring in business stakeholders and start building your implementation roadmap. In the next post we will discuss the best practices on R2 implementations. We will be covering the Do's and Don't's and share our thoughts on making implementations successful. Meet the Writers: Dharma Padala is a Director in the Advisory Security practice within PwC.  He has been implementing medium to large scale Identity Management solutions across multiple industries including utility, health care, entertainment, retail and financial sectors.   Dharma has 14 years of experience in delivering IT solutions out of which he has been implementing Identity Management solutions for the past 8 years. Scott MacDonald is a Director in the Advisory Security practice within PwC.  He has consulted for several clients across multiple industries including financial services, health care, automotive and retail.   Scott has 10 years of experience in delivering Identity Management solutions. John Misczak is a member of the Advisory Security practice within PwC.  He has experience implementing multiple Identity and Access Management solutions, specializing in Oracle Identity Manager and Business Process Engineering Language (BPEL). Praveen Krishna is a Manager in the Advisory Security practice within PwC.  Over the last decade Praveen has helped clients plan, architect and implement Oracle identity solutions across diverse industries.  His experience includes delivering security across diverse topics like network, infrastructure, application and data where he brings a holistic point of view to problem solving. Jenny (Xiao) Zhang is a member of the Advisory Security practice within PwC.  She has consulted across multiple industries including financial services, entertainment and retail. Jenny has three years of experience in delivering IT solutions out of which she has been implementing Identity Management solutions for the past one and a half years.

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  • Les opérateurs historiques versent des dividendes « colossaux » et investissent peu, selon Free Mobile qui répond aux attaques

    Free Mobile : Xavier Niel répond aux attaques des opérateurs historiques Qui verseraient des dividendes « colossaux » mais qui investiraient peu De nombreuses voix se sont exprimées contre Free Mobile depuis son lancement. Les syndicats de France Telecom (pour qui « Free Mobile prend les français pour des cons »). Les filiales pros de la concurrence (qui qualifient Free d'« offre low cost inadaptée aux PME »). Des universitaires,

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  • DNS lookup when using a CDN

    - by Steven Wu
    Using a CDN can vastly improve the load time of a website. I been thinking of using it to host all my external files like CSS, JS, Images, Videos etc. However I was thinking when linking to a CDN, wouldn't the browser have to use additional DNS lookup? So wouldn't this be counter productive? Or is the benefit to host every external files on a CDN out weighs the additional cost of a DNS lookup? What are your thoughts?

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  • Migrate Your Site to TYPO3 CMS

    What else can you ask from a CMS system that gives you complete freedom from maintaining your site, coding, frequent changes, low cost of ownership, self administered back end and a lot more. This list can continue and go on and on. TYPO3 CMS has got many more advantages from the contemporary CMS systems. It is not only affable to the development community but also liked by most of the users who comes across this CMS.

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  • New Wine in New Bottles

    - by Tony Davis
    How many people, when their car shows signs of wear and tear, would consider upgrading the engine and keeping the shell? Even if you're cash-strapped, you'll soon work out the subtlety of the economics, the cost of sudden breakdowns, the precious time lost coping with the hassle, and the low 'book value'. You'll generally buy a new car. The same philosophy should apply to database systems. Mainstream support for SQL Server 2005 ends on April 12; many DBAS, if they haven't done so already, will be considering the migration to SQL Server 2008 R2. Hopefully, that upgrade plan will include a fresh install of the operating system on brand new hardware. SQL Server 2008 R2 and Windows Server 2008 R2 are designed to work together. The improved architecture, processing power, and hyper-threading capabilities of modern processors will dramatically improve the performance of many SQL Server workloads, and allow consolidation opportunities. Of course, there will be many DBAs smiling ruefully at the suggestion of such indulgence. This is nothing like the real world, this halcyon place where hardware and software budgets are limitless, development and testing resources are plentiful, and third party vendors immediately certify their applications for the latest-and-greatest platform! As with cars, or any other technology, the justification for a complete upgrade is complex. With Servers, the extra cost at time of upgrade will generally pay you back in terms of the increased performance of your business applications, reduced maintenance costs, training costs and downtime. Also, if you plan and design carefully, it's possible to offset hardware costs with reduced SQL Server licence costs. In his forthcoming SQL Server Hardware book, Glenn Berry describes a recent case where he was able to replace 4 single-socket database servers with one two-socket server, saving about $90K in hardware costs and $350K in SQL Server license costs. Of course, there are exceptions. If you do have a stable, reliable, secure SQL Server 6.5 system that still admirably meets the needs of a specific business requirement, and has no security vulnerabilities, then by all means leave it alone. Why upgrade just for the sake of it? However, as soon as a system shows sign of being unfit for purpose, or is moving out of mainstream support, the ruthless DBA will make the strongest possible case for a belts-and-braces upgrade. We'd love to hear what you think. What does your typical upgrade path look like? What are the major obstacles? Cheers, Tony.

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  • Manageability at Oracle Openworld: a Guide to sessions for Partners

    - by Javier Puerta
    A large number of sessions focusing on Manageability will be taking place during the week of Oracle Openworld in San Francisco. To help you organize your schedule I am including below a list of sessions and events around Manageability that you will find of interest. PARTNER SPECIFIC SESSIONS Date/Time/Location  Session   Monday, October 1st, 2011 at 15:30 - 18:00 PST Grand Hyatt San Francisco 345 Stockton Street, San Francisco (Conference Theater) (It is a 15 minute walk from OOW Moscone Center. See directions here) Exadata & Manageability EMEA Partner Community Forum.- Listen to other partners share their experiences in selling and implementing Exadata and Manageability projects, and have a direct dialogue with some of the Oracle executives that are driving the strategy of the company in these areas. Agenda Welcome - Hans-Peter Kipfer, VP, Engineered Systems Oracle EMEA Next challenges in building and managing clouds - Javier Cabrerizo, VP, Business Development for Exadata, Oracle Corp. Partner Experiences: IT modernization, simplification and cost reduction: The case of a customer in Transportation & Logistics with custom applications and SAP. - Francisco Bermudez, Country Leader Infrastructure Services, Capgemini, Spain Nvision cloud project - Dmitry Krasilov, Head of Oracle Competence Center, Nvision Group, Russia From Exadata Ready to Exadata Optimized: An ISV Experience - Miguel Alves, Product Business Solutions Manager, WeDo Technologies, Portugal To confirm your participation send an email to [email protected] Tuesday, Oct 2, 11:45 AM - 12:45 PM - Marriott Marquis - Golden Gate A Developing Services for Private and Public Clouds.- The Oracle Cloud provides new business opportunities, secures business applications and data, and provides operational efficiencies and cost savings. For customers lacking the skill or time to architect, develop, or build a cloud, there is a growing demand for services practice partners that can deliver and manage Oracle Cloud solutions. In this session,• Become familiar with services examples and use cases that demonstrate how an Oracle Cloud can provide a solution to a customer’s needs today• Learn about Oracle architecture and best practices available for an Oracle Cloud instances• Identify the right Oracle technology and the optimal model for meeting customer needs while providing excellent revenues and an optimal margin for services delivered Wednesday, Oct 3, 1:15 PM - 2:15 PM - Marriott Marquis - Golden Gate B Using Management Already Built into Oracle Products: Oracle Enterprise Manager .- Engineered into Oracle products are management capabilities ready to be used. In this session, applicable to all partners, understand the growing market opportunities and how to use or include Oracle Enterprise Manager as part of your solution or services. Other Cloud sessions for Partners at the Oracle PartnerNetwork Exchange  Click here.-     OOW CUSTOMER SESSIONS   Download the Focus On Oracle Enterprise Manager Cloud Control 12c (and Private Cloud) guide for a full list of Exadata OOW sessions.  

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  • Media Streaming Server

    - by Ehsan
    I'm looking for a media stream server (specially audio streams) for installing on my Ubuntu server box. Is there any lightweight, easy configurable solution? It's awesome if this solution is able to install on a high bandwidth server and gets a stream from a low bandwidth server and serves it for many clients. (simply because the original server hasn't enough BW to serve media for many clients) (My server is a LAMP server, but I'm looking for a good solution for one of my clients to stream his audio for one hour every week)

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  • Getting your bearings and defining the project objective

    - by johndoucette
    I wrote this two years ago and thought it was worth posting… Some may think this is a daunting task and some may even say “what a waste of time” and want to open MS Project and start typing out tasks because someone asked for an estimate and a task list. Hell, maybe you even use Excel and pump out a spreadsheet with some real scientific formula for guessing how long it will take to code a bunch of classes. However, this short exercise will provide the basis for the entire project, whether small or large and be a great friend when communicating to anyone on your team or even your client. I call this the Project Brief. If you find yourself going beyond a single page, then you must decompose the sections and summarize your findings so there is a complete and clear picture of the project you are working on in a relatively short statement. Here is a great quote from the PMBOK (Project Management Body of Knowledge) relative to what a project is;   A project is a temporary endeavor undertaken to create a unique product, service or result. With this in mind, the project brief should encompass the entirety (objective) of the endeavor in its explanation and what it will take (goals) to create the product, service or result (deliverables). Normally the process of identifying the project objective is done during the first stage of a project called the Project Kickoff, but you can perform this very important step anytime to help you get a bearing. There are many more parts to helping a project stay on course, but this is usually the foundation where it can be grounded on. Through a series of 3 exercises, you should be able to come up with the objective, goals and deliverables on your project. Follow these steps, and in no time (about &frac12; hour), you will have the foundation of your project plan. (See examples below) Exercise 1 – Objectives Begin with the end in mind. Think about your project in business terms with a couple things to help you understand the objective; Reference the business benefit in terms of cost, speed and / or quality, Provide a higher level of what the outcome will look like (future sense) It should be non-measurable, that’s what the goals are all about The output should be a single paragraph with three sentences and take 10 minutes to write. *Typically, agreement must be reached on the objectives of the project before you would proceed to the next steps of the project. Exercise 2 – Goals A project goal is a statement that answers questions about who, what, why, where and when. A good project goal statement; Answers the five “W” questions for the project Is measurable in each of its parts Is published and agreed on by all the owners This helps the Project Manager receive confirmation on defining the project target. Using the established project objective done in the first exercise, think about the things it will take to get the job done. Think about tangible activities which are the top level tasks in a typical Work Breakdown Structure (WBS). The overall goal statement plus all the deliverables (next exercise) can be seen as the project team’s contract with the project owners. Write 3 - 5 goals in about 10 minutes. You should not write the words “Who, what, why, where and when, but merely be able to answer the questions when you read a goal. Exercise 3 – Deliverables Every project creates some type of output and these outputs are called deliverables. There are two classes of deliverables; Internal – produced for project team members to meet their goals External – produced for project owners to meet their expectations The list you enter here provides a checklist for the team’s delivery and/or is a statement of all the expectations of the project owners. Here are some typical project deliverables; Product and product documentation End product/system Requirements/feature documents Installation guides Demo/prototype System design documents User guides/help files Plans Project plan Training plan Conversion/installation/delivery plan Test plans Documentation plan Communication plan Reports and general documentation Progress reports System acceptance tests Outstanding bug list Procedures Risk and issue logs Project history Deliverables should go with each of the goals. Have 3-5 deliverables for each goal. When you are done, you will have established a great foundation for the clarity of your project. This exercise can take some time, but with practice, you should be able to whip this one out in 10 minutes as well, especially if you are intimate with an ongoing project. Samples  Objective [Client] is implementing a series of MOSS sites to support external public (Internet), internal employee (Intranet) and an external secure (password protected Internet) applications. This project will focus on the public-facing web site and will provide [Client] with architectural recommendations based on the current design being done by their design partner [Partner] and the internal Content Team. In addition, it will provide [Client] with a development plan and confidence they need to deploy a world class public Internet website. Goals 1.  [Consultant] will provide technical guidance and set project team expectations for the implementation of the MOSS Internet site based on provided features/functions within three weeks. 2.  [Consultant] will understand phase 2 secure password-protected Internet site design and provide recommendations.   Deliverables 1.1  Public Internet (unsecure) Architectural Recommendation Plan 1.2  Physical Site construction Work Breakdown Structure and plan (Time, cost and resources needed) 2.1  Two Factor authentication recommendation document   Objective [Client] is currently using an application developed by [Consultant] many years ago called "XXX". This application, although functional, does not meet their new updated business requirements and contains a few defects which [Client] has developed work-around processes. [Client] would like to have a "new and improved" system to support their membership management needs by expanding membership and subscription capabilities, provide accounting integration with internal (GL) and external (VeriSign) systems, and implement hooks to the current CRM solution. This effort will take place through a series of phases, beginning with envisioning. Goals 1. Through discussions with users, [Consultant] will discover current issues/bugs which need to be resolved which must meet the current functionality requirements within three weeks. 2. [Consultant] will gather requirements from the users about what is "needed" vs. "what they have" for enhancements and provide a high level document supporting their needs. 3. [Consultant] will meet with the team members through a series of meetings and help define the overall project plan to deliver a new and improved solution. Deliverables 1.1 Prioritized list of Current application issues/bugs that need to be resolved 1.2 Provide a resolution plan on the issues/bugs identified in the current application 1.3 Risk Assessment Document 2.1 Deliver a Requirements Document showing high-level [Client] needs for the new XXX application. · New feature functionality not in the application today · Existing functionality that will remain in the new functionality 2.2 Reporting Requirements Document 3.1 A Project Plan showing the deliverables and cost for the next (second) phase of this project. 3.2 A Statement of Work for the next (second) phase of this project. 3.3 An Estimate of any work that would need to follow the second phase.

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  • Security Controls on data for P6 Analytics

    - by Jeffrey McDaniel
    The Star database and P6 Analytics calculates security based on P6 security using OBS, global, project, cost, and resource security considerations. If there is some concern that users are not seeing expected data in P6 Analytics here are some areas to review: 1. Determining if a user has cost security is based on the Project level security privileges - either View Project Costs/Financials or Edit EPS Financials. If expecting to see costs make sure one of these permissions are allocated.  2. User must have OBS access on a Project. Not WBS level. WBS level security is not supported. Make sure user has OBS on project level.  3. Resource Access is determined by what is granted in P6. Verify the resource access granted to this user in P6. Resource security is hierarchical. Project access will override Resource access based on the way security policies are applied. 4. Module access must be given to a P6 user for that user to come over into Star/P6 Analytics. For earlier version of RDB there was a report_user_flag on the Users table. This flag field is no longer used after P6 Reporting Database 2.1. 5. For P6 Reporting Database versions 2.2 and higher, the Extended Schema Security service must be run to calculate all security. Any changes to privileges or security this service must be rerun before any ETL. 6. In P6 Analytics 2.0 or higher, a Weblogic user must exist that matches the P6 username. For example user Tim must exist in P6 and Weblogic users for Tim to be able to log into P6 Analytics and access data based on  P6 security.  In earlier versions the username needed to exist in RPD. 7. Cache in OBI is another area that can sometimes make it seem a user isn't seeing the data they expect. While cache can be beneficial for performance in OBI. If the data is outdated it can retrieve older, stale data. Clearing or turning off cache when rerunning a query can determine if the returned result set was from cache or from the database.

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  • People, Process & Engagement: WebCenter Partner Keste

    - by Michael Snow
    v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} Within the WebCenter group here at Oracle, discussions about people, process and engagement cross over many vertical industries and products. Amidst our growing partner ecosystem, the community provides us insight into great customer use cases every day. Such is the case with our partner, Keste, who provides us a guest post on our blog today with an overview of their innovative solution for a customer in the transportation industry. Keste is an Oracle software solutions and development company headquartered in Dallas, Texas. As a Platinum member of the Oracle® PartnerNetwork, Keste designs, develops and deploys custom solutions that automate complex business processes. Seamless Customer Self-Service Experience in the Trucking Industry with Oracle WebCenter Portal  Keste, Oracle Platinum Partner Customer Overview Omnitracs, Inc., a Qualcomm company provides mobility solutions for trucking fleets to companies in the transportation industry. Omnitracs’ mobility services include basic communications such as text as well as advanced monitoring services such as GPS tracking, temperature tracking of perishable goods, load tracking and weighting distribution, and many others. Customer Business Needs Already the leading provider of mobility solutions for large trucking fleets, they chose to target smaller trucking fleets as new customers. However their existing high-touch customer support method would not be a cost effective or scalable method to manage and service these smaller customers. Omnitracs needed to provide several self-service features to make customer support more scalable while keeping customer satisfaction levels high and the costs manageable. The solution also had to be very intuitive and easy to use. The systems that Omnitracs sells to these trucking customers require professional installation and smaller customers need to track and schedule the installation. Information captured in Oracle eBusiness Suite needed to be readily available for new customers to track these purchases and delivery details. Omnitracs wanted a high impact User Interface to significantly improve customer experience with the ability to integrate with EBS, provisioning systems as well as CRM systems that were already implemented. Omnitracs also wanted to build an architecture platform that could potentially be extended to other Portals. Omnitracs’ stated goal was to deliver an “eBay-like” or “Amazon-like” experience for all of their customers so that they could reach a much broader market beyond their large company customer base. Solution Overview In order to manage the increased complexity, the growing support needs of global customers and improve overall product time-to-market in a cost-effective manner, IT began to deliver a self-service model. This self service model not only transformed numerous business processes but is also allowing the business to keep up with the growing demands of the (internal and external) customers. This solution was a customer service Portal that provided self service capabilities for large and small customers alike for Activation of mobility products, managing add-on applications for the devices (much like the Apple App Store), transferring services when trucks are sold to other companies as well as deactivation all without the involvement of a call service agent or sending multiple emails to different Omnitracs contacts. This is a conceptual view of the Customer Portal showing the details of the components that make up the solution. 12.00 The portal application for transactions was entirely built using ADF 11g R2. Omnitracs’ business had a pressing requirement to have a portal available 24/7 for its customers. Since there were interactions with EBS in the back-end, the downtimes on the EBS would negate this availability. Omnitracs devised a decoupling strategy at the database side for the EBS data. The decoupling of the database was done using Oracle Data Guard and completely insulated the solution from any eBusiness Suite down time. The customer has no knowledge whether eBS is running or not. Here are two sample screenshots of the portal application built in Oracle ADF. Customer Benefits The Customer Portal not only provided the scalability to grow the business but also provided the seamless integration with other disparate applications. Some of the key benefits are: Improved Customer Experience: With a modern look and feel and a Portal that has the aspects of an App Store, the customer experience was significantly improved. Page response times went from several seconds to sub-second for all of the pages. Enabled new product launches: After successfully dominating the large fleet market, Omnitracs now has a scalable solution to sell and manage smaller fleet customers giving them a huge advantage over their nearest competitors. Dozens of new customers have been acquired via this portal through an onboarding process that now takes minutes Seamless Integrations Improves Customer Support: ADF 11gR2 allowed Omnitracs to bring a diverse list of applications into one integrated solution. This provided a seamless experience for customers to route them from Marketing focused application to a customer-oriented portal. Internally, it also allowed Sales Representatives to have an integrated flow for taking a prospect through the various steps to onboard them as a customer. Key integrations included: Unity Core Salesforce.com Merchant e-Solution for credit card Custom Omnitracs Applications like CUPS and AUTO Security utilizing OID and OVD Back end integration with EBS (Data Guard) and iQ Database Business Impact Significant business impacts were realized through the launch of customer portal. It not only allows the business to push through in underserved segments, but also reduces the time it needs to spend on customer support—allowing the business to focus more on sales and identifying the market for new products. Some of the Immediate Benefits are The entire onboarding process is now completely automated and now completes in minutes. This represents an 85% productivity improvement over their previous processes. And it was 160 times faster! With the success of this self-service solution, the business is now targeting about 3X customer growth in the next five years. This represents a tripling of their overall customer base and significant downstream revenue for the ongoing services. 90%+ improvement of customer onboarding and management process by utilizing, single sign on integration using OID/OAM solution, performance improvements and new self-service functionality Unified login for all Customers, Partners and Internal Users enables login to a common portal and seamless access to all other integrated applications targeted at the respective audience Significantly improved customer experience with a better look and feel with a more user experience focused Portal screens. Helped sales of the new product by having an easy way of ordering and activating the product. Data Guard helped increase availability of the Portal to 99%+ and make it independent of EBS downtime. This gave customers the feel of high availability of the portal application. Some of the anticipated longer term Benefits are: Platform that can be leveraged to launch any new product introduction and enable all product teams to reach new customers and new markets Easy integration with content management to allow business owners more control of the product catalog Overall reduced TCO with standardization of the Oracle platform Managed IT support cost savings through optimization of technology skills needed to support and modify this solution ------------------------------------------------------------ 12.00 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 -"/ /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-family:"Times New Roman","serif";}

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  • Tips on ensuring Model Quality

    - by [email protected]
    Given enough data that represents well the domain and models that reflect exactly the decision being optimized, models usually provide good predictions that ensure lift. Nevertheless, sometimes the modeling situation is less than ideal. In this blog entry we explore the problems found in a few such situations and how to avoid them.1 - The Model does not reflect the problem you are trying to solveFor example, you may be trying to solve the problem: "What product should I recommend to this customer" but your model learns on the problem: "Given that a customer has acquired our products, what is the likelihood for each product". In this case the model you built may be too far of a proxy for the problem you are really trying to solve. What you could do in this case is try to build a model based on the result from recommendations of products to customers. If there is not enough data from actual recommendations, you could use a hybrid approach in which you would use the [bad] proxy model until the recommendation model converges.2 - Data is not predictive enoughIf the inputs are not correlated with the output then the models may be unable to provide good predictions. For example, if the input is the phase of the moon and the weather and the output is what car did the customer buy, there may be no correlations found. In this case you should see a low quality model.The solution in this case is to include more relevant inputs.3 - Not enough cases seenIf the data learned does not include enough cases, at least 200 positive examples for each output, then the quality of recommendations may be low. The obvious solution is to include more data records. If this is not possible, then it may be possible to build a model based on the characteristics of the output choices rather than the choices themselves. For example, instead of using products as output, use the product category, price and brand name, and then combine these models.4 - Output leaking into input giving the false impression of good quality modelsIf the input data in the training includes values that have changed or are available only because the output happened, then you will find some strong correlations between the input and the output, but these strong correlations do not reflect the data that you will have available at decision (prediction) time. For example, if you are building a model to predict whether a web site visitor will succeed in registering, and the input includes the variable DaysSinceRegistration, and you learn when this variable has already been set, you will probably see a big correlation between having a Zero (or one) in this variable and the fact that registration was successful.The solution is to remove these variables from the input or make sure they reflect the value as of the time of decision and not after the result is known. 

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  • WebCenter Customer Spotlight: College of American Pathologists

    - by me
    Author: Peter Reiser - Social Business Evangelist, Oracle WebCenter  Solution Summary College of American Pathologists Goes Live with OracleWebCenter - Imaging, AP Invoice Automation, and EBS Managed Attachment with Support for Imaging ContentThe College of American Pathologists (CAP), the leading organization of board-certified pathologists serving more then 18,000 physician members, 7,000 laboratories are accredited by the CAP, and approximately 22,000 laboratories are enrolled in the College’s proficiency testing programs. The business objective was to content-enable their Oracle E-Business Suite (EBS) enterprise application by combining the best of Imaging and Manage Attachment functionality providing a unique opportunity for the business to have unprecedented access to both structure and unstructured content from within their enterprise application. The solution improves customer services turnaround time, provides better compliance and improves maintenance and management of the technology infrastructure. Company OverviewThe College of American Pathologists (CAP), celebrating 50 years as the gold standard in laboratory accreditation, is a medical society serving more than 17,000 physician members and the global laboratory community. It is the world’s largest association composed exclusively of board certified pathologists and is the worldwide leader in laboratory quality assurance. The College advocates accountable, high-quality, and cost-effective patient care. The more than 17,000 pathologist members of the College of American Pathologists represent board-certified pathologists and pathologists in training worldwide. More than 7,000 laboratories are accredited by the CAP, and approximately 23,000 laboratories are enrolled in the College’s proficiency testing programs.  Business ChallengesThe CAP business objective was to content-enable their Oracle E-Business Suite (EBS) enterprise application by combining the best of Imaging and Manage Attachment functionality providing a unique opportunity for the business to have unprecedented access to both structure and unstructured content from within their enterprise application.  Bring more flexibility to systems and programs in order to adapt quickly Get a 360 degree view of the customer Reduce cost of running the business Solution DeployedWith the help of Oracle Consulting, the customer implemented Oracle WebCenter Content as the centralized E-Business Suite Document Repository.  The solution enables to capture, present and manage all unstructured content (PDFs,word processing documents, scanned images, etc.) related to Oracle E-Business Suite transactions and exposing the related content using the familiar EBS User Interface. Business ResultsThe CAP achieved following benefits from the implemented solution: Managed Attachment Solution Align with strategic Oracle Fusion Middleware platform Integrate with the CAP existing data capture capabilities Single user interface provided by the Managed Attachment solution for all content Better compliance and improved collaboration  Account Payables Invoice Processing Imaging Solution Automated invoice management eliminating dependency on paper materials and improving compliance, collaboration and accuracy A single repository to house and secure scanned invoices and all supplemental documents Greater management visibility of invoice entry process Additional Information CAP OpenWorld Presentation Oracle WebCenter Content Oracle Webcenter Capture Oracle WebCenter Imaging Oracle  Consulting

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  • Server Systems for SQL Server 2012 per core licensing

    - by jchang
    Until recently, the SQL Server Enterprise Edition per processor (socket) licensing model resulted in only 2 or 3 server system configurations being the preferred choice. Determine the number of sockets: 2, 4 or 8. Then select the processor with the most compute capability at that socket count level. Finally, fill the DIMM sockets with the largest capacity ECC memory module at reasonable cost per GB. Currently this is the 16GB DIMM with a price of $365 on the Dell website, and $240 from Crucial. The...(read more)

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  • WebCenter Customer Spotlight: spectrumK Holding GmbH

    - by me
    Author: Peter Reiser - Social Business Evangelist Oracle WebCenter Solution Summary spectrumK Holding GmbH was founded in 2007 by various German health insurance funds and national insurance associations and is a service provider for the healthcare market, covering patient care management, financial management, and information management, as well as payment services and legal counseling. spectrumK Holding GmbH business objectives was to implement innovative new Web-based services and solution systems for health insurance funds by integrating a multitude of isolated solutions from different organizations. Using Oracle WebCenter Portal, Oracle WebCenter Content, and Site Studio, the customer created a multiple-portal environment and deployed the 1st three applications for patient receipt, a medication navigator, and disability information. spectrumK Holding GmbH accelerated time-to-market for new features by reducing the development time, achieved 40% development and cost savings using standard modules and realized 80% overall savings using the Oracle multiple portal environment, as compared to individual installations. Company Overview spectrumK Holding GmbH was founded in 2007 by various company health insurance funds and national insurance associations. A service provider for the healthcare market, spectrumK consists of one holding company and four operative subsidiaries. Its broad product portfolio of compulsory health funds covers patient care management, financial management, and information management, as well as payment services and legal counseling. Business ChallengesspectrumK Holding GmbH business objectives were to implement innovative new Web-based services and solution systems for the health insurance funds by integrating a multitude of isolated solutions from different organizations. Specifically, spectrumK was looking to: Establish a portal-based environment to provide health coverage information services to the insured, with the option to integrate a multitude of isolated solutions from different organizations Implement innovative new Web-based spectrumK service products and solutions systems for health insurance funds Lower costs while improving services for the health fund’s clients Find an infrastructure that supports the small development team in efficient implementation and operation of the solution Reuse standard modules while enabling easy, inexpensive adaptations to customer-specific corporate requirements Solution Deployed spectrumK Holding GmbH created a multiple-portal environment, called “KundenCenter+“ which is based on the integration of Oracle WebCenter Portal, Oracle WebCenter Content, and Site Studio. They initiated and launched the first three of the company’s KundenCenter+, Oracle-based modules for patient receipt, a medication navigator, and disability information, with numerous successful deployments and individual customer environment adaptations. Business ResultsspectrumK Holding GmbH accelerated time-to-market for new features by reducing the development time, achieved 40% development and cost savings using standard modules and realized 80% overall savings using the Oracle multiple portal environment, as compared to individual installations Additional Information  spectrumK Holding GmbH Snapshot Oracle WebCenter Suite Oracle Customer Support Oracle Consulting Oracle WebCenter Content

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  • How To Build An Enterprise Application - Introduction

    - by Tuan Nguyen
    An enterprise application is a software which fulfills 4 core quality attributes: Reliability Flexibility Reusability Maintainability Reliability is the ability of a system or component to perform its required functions under stated conditions for a specific period of time. Because there are no ways more than testing to make sure a system is reliability, we can exchange the term reliability with the term testability. Flexibility is the ability of changing a system's core features without violating unrelated features or components. Although flexibility can helps us to achieve interoperability easily but the opposite is not true. For example, a program might run on multiple platforms, contains logic for many scenarios but that wouldn't mean it was flexibility if it forces us rewrite code in all components when we just want to change some aspects of a feature it had. Reusability is the ability of sharing one or more system's components for another system. We should just open a component's reusability in the context in which it is used. For example, we write classes that implement UI logic and deliver them to only classes which implementing UI. Maintainability is the ability of adding or removing features to a system after it was released. Maintainability consists of many factors such as readability, analyzability, extensibility therein extensibility is critical. Maintainability requires us to write code that is longer and complexer than normal but it doesn't mean we introduce unneccessarily complex code. We always try to make our code clear and transparent to everyone. An application enterprise is built on an enterprise design which consists of two parts: low-level design and high-level design. At low-level design, it focuses on building loose-coupled classes or components. Particularly, it recommends: Each class or component undertakes only single responsibility (design based on unit test) Classes or components implement and work through interfaces (design based on contract) Dependency relationship between classes and components could be injected at run-time (design based on dependency) At high-level design, it focuses on architecting system into tiers and layers. Particularly, it recommends: Divide system into subsystems for deployment. Each subsytem is called a tier. Typical, an enterprise application would have 3 tiers as illustrated in the following figure: Arrange classes and components to logical containers called layers. Typical, an enterprise application would have 5 layers as illustrated in the following figure

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  • The Spotlight is on You

    - by Claudia McDonald
    On the field or off the field, in ballet slippers or singing your heart out on stage, offering a stellar performance every time is key to holding the attention of your audience and having them come back hungry for more. Similarly, showing up to a new business meeting wearing pink tights and a tutu might be one way to holding the attention of your customer, but offering them an unmatched and ground-breaking software solution certainly will get their attention! Simply put, the Oracle Exastack program enables both ISV's and OEM's to rapidly build and deliver faster, more reliable applications. It comes as no surprise that the success of the Oracle Exastack program is centered on establishing Oracle Exadata Database Machine and Oracle Exalogic Elastic Cloud as the highest performance, lowest cost platforms available in the industry today.  But here is where the real standing-ovation-worthy facts come in. The Oracle Exadata Database Machine is the only database machine that provides extreme performance for both data warehousing and online transaction processing (OLTP) workloads, making it the ideal platform for consolidating onto private clouds. Whereas the Oracle Exalogic Elastic Cloud is an engineered hardware and software system tested and tuned by Oracle to provide the best foundation for cloud computing, while allowing Java applications, Oracle Applications and other enterprise applications to run with extreme performance. – And the crowd goes wild, ladies and gentlemen! In just four months alone, our partners have already achieved over 150 Oracle Exastack Ready milestones for Oracle Solaris, Oracle Linux, Oracle Database and Oracle WebLogic Server.  As Judson has said, “With the Oracle Exastack program, Oracle is helping partners test, tune and optimize their applications to deliver optimal performance and reliability, accelerating innovation and delivering superior value to customers." And get this, not only are their applications running faster and more efficiently, they are actually being delivered at a lower cost to customers than ever before – extreme performance well deserving of 3 consecutive arabesques! If you haven’t already, check out what some of our partners are saying about the Oracle Exastack program in this video, and find out all that is available to you today. By participating in the Oracle Exastack program, partners now have the ability to achieve Oracle Exadata Optimized, Oracle Exalogic Optimized, Oracle Exadata Ready and Oracle Exalogic Ready status for their solutions. New Oracle Exastack labs, provide OPN members with access to Oracle technical resources, on-premise facilities and remote lab environments. With Oracle Exastack Optimized, partners experience faster and more reliable applications to run on the Oracle Exadata Database Machine, as well as the long awaited Oracle Exalogic Elastic Cloud. Savvy OPN members are leveraging the Oracle Exastack Optimized program toward their advancement to Platinum or Diamond level in OPN. Partners are achieving Oracle Exadata Ready and Oracle Exalogic Ready giving them a competitive advantage and signaling to customers that their applications readily support Oracle Exadata Database Machine or Oracle Exalogic Elastic Cloud to deliver extreme performance. Get your dancing shoes on, The OPN Communications Team

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  • Oracle Database As Seen at Sapphire 2010

    - by jenny.gelhausen
    Seen around the Orange County Convention Center in Orlando Florida at the May 16-19th SAPPHIRE 2010 conference Oracle Database is the #1 Database for SAP applications Oracle Database 11g Release 2 is available for SAP. By upgrading you can lower the cost of your SAP applications infrastructure and improve your quality of service, so we encourage you to consider the upgrade.

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  • Oracle Announces Oracle Data Integrator 12c and Oracle GoldenGate 12c

    - by Roxana Babiciu
    In today’s data-driven business environment, organizations need to cost-effectively manage the ever-growing streams of information originating both inside and outside the firewall and address emerging deployment styles like cloud, big data analytics, and real-time replication. To help customers succeed, Oracle is enhancing its data integration offering with Oracle Data Integrator 12c and Oracle GoldenGate 12c. These flexible and comprehensive solutions help customers capitalize on their data to reduce costs and drive business growth. Read more here

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  • The SPARC SuperCluster

    - by Karoly Vegh
    Oracle has been providing a lead in the Engineered Systems business for quite a while now, in accordance with the motto "Hardware and Software Engineered to Work Together." Indeed it is hard to find a better definition of these systems.  Allow me to summarize the idea. It is:  Build a compute platform optimized to run your technologies Develop application aware, intelligently caching storage components Take an impressively fast network technology interconnecting it with the compute nodes Tune the application to scale with the nodes to yet unseen performance Reduce the amount of data moving via compression Provide this all in a pre-integrated single product with a single-pane management interface All these ideas have been around in IT for quite some time now. The real Oracle advantage is adding the last one to put these all together. Oracle has built quite a portfolio of Engineered Systems, to run its technologies - and run those like they never ran before. In this post I'll focus on one of them that serves as a consolidation demigod, a multi-purpose engineered system.  As you probably have guessed, I am talking about the SPARC SuperCluster. It has many great features inherited from its predecessors, and it adds several new ones. Allow me to pick out and elaborate about some of the most interesting ones from a technological point of view.  I. It is the SPARC SuperCluster T4-4. That is, as compute nodes, it includes SPARC T4-4 servers that we learned to appreciate and respect for their features: The SPARC T4 CPUs: Each CPU has 8 cores, each core runs 8 threads. The SPARC T4-4 servers have 4 sockets. That is, a single compute node can in parallel, simultaneously  execute 256 threads. Now, a full-rack SPARC SuperCluster has 4 of these servers on board. Remember the keyword demigod.  While retaining the forerunner SPARC T3's exceptional throughput, the SPARC T4 CPUs raise the bar with single performance too - a humble 5x better one than their ancestors.  actually, the SPARC T4 CPU cores run in both single-threaded and multi-threaded mode, and switch between these two on-the-fly, fulfilling not only single-threaded OR multi-threaded applications' needs, but even mixed requirements (like in database workloads!). Data security, anyone? Every SPARC T4 CPU core has a built-in encryption engine, that is, encryption algorithms cast into silicon.  A PCI controller right on the chip for customers who need I/O performance.  Built-in, no-cost Virtualization:  Oracle VM for SPARC (the former LDoms or Logical Domains) is not a server-emulation virtualization technology but rather a serverpartitioning one, the hypervisor runs in the server firmware, and all the VMs' HW resources (I/O, CPU, memory) are accessed natively, without performance overhead.  This enables customers to run a number of Solaris 10 and Solaris 11 VMs separated, independent of each other within a physical server II. For Database performance, it includes Exadata Storage Cells - one of the main reasons why the Exadata Database Machine performs at diabolic speed. What makes them important? They provide DB backend storage for your Oracle Databases to run on the SPARC SuperCluster, that is what they are built and tuned for DB performance.  These storage cells are SQL-aware.  That is, if a SPARC T4 database compute node executes a query, it doesn't simply request tons of raw datablocks from the storage, filters the received data, and throws away most of it where the statement doesn't apply, but provides the SQL query to the storage node too. The storage cell software speaks SQL, that is, it is able to prefilter and through that transfer only the relevant data. With this, the traffic between database nodes and storage cells is reduced immensely. Less I/O is a good thing - as they say, all the CPUs of the world do one thing just as fast as any other - and that is waiting for I/O.  They don't only pre-filter, but also provide data preprocessing features - e.g. if a DB-node requests an aggregate of data, they can calculate it, and handover only the results, not the whole set. Again, less data to transfer.  They support the magical HCC, (Hybrid Columnar Compression). That is, data can be stored in a precompressed form on the storage. Less data to transfer.  Of course one can't simply rely on disks for performance, there is Flash Storage included there for caching.  III. The low latency, high-speed backbone network: InfiniBand, that interconnects all the members with: Real High Speed: 40 Gbit/s. Full Duplex, of course. Oh, and a really low latency.  RDMA. Remote Direct Memory Access. This technology allows the DB nodes to do exactly that. Remotely, directly placing SQL commands into the Memory of the storage cells. Dodging all the network-stack bottlenecks, avoiding overhead, placing requests directly into the process queue.  You can also run IP over InfiniBand if you please - that's the way the compute nodes can communicate with each other.  IV. Including a general-purpose storage too: the ZFSSA, which is a unified storage, providing NAS and SAN access too, with the following features:  NFS over RDMA over InfiniBand. Nothing is faster network-filesystem-wise.  All the ZFS features onboard, hybrid storage pools, compression, deduplication, snapshot, replication, NFS and CIFS shares Storageheads in a HA-Cluster configuration providing availability of the data  DTrace Live Analytics in a web-based Administration UI Being a general purpose application data storage for your non-database applications running on the SPARC SuperCluster over whichever protocol they prefer, easily replicating, snapshotting, cloning data for them.  There's a lot of great technology included in Oracle's SPARC SuperCluster, we have talked its interior through. As for external scalability: you can start with a half- of full- rack SPARC SuperCluster, and scale out to several racks - that is, stacking not separate full-rack SPARC SuperClusters, but extending always one large instance of the size of several full-racks. Yes, over InfiniBand network. Add racks as you grow.  What technologies shall run on it? SPARC SuperCluster is a general purpose scaleout consolidation/cloud environment. You can run Oracle Databases with RAC scaling, or Oracle Weblogic (end enjoy the SPARC T4's advantages to run Java). Remember, Oracle technologies have been integrated with the Oracle Engineered Systems - this is the Oracle on Oracle advantage. But you can run other software environments such as SAP if you please too. Run any application that runs on Oracle Solaris 10 or Solaris 11. Separate them in Virtual Machines, or even Oracle Solaris Zones, monitor and manage those from a central UI. Here the key takeaways once again: The SPARC SuperCluster: Is a pre-integrated Engineered System Contains SPARC T4-4 servers with built-in virtualization, cryptography, dynamic threading Contains the Exadata storage cells that intelligently offload the burden of the DB-nodes  Contains a highly available ZFS Storage Appliance, that provides SAN/NAS storage in a unified way Combines all these elements over a high-speed, low-latency backbone network implemented with InfiniBand Can grow from a single half-rack to several full-rack size Supports the consolidation of hundreds of applications To summarize: All these technologies are great by themselves, but the real value is like in every other Oracle Engineered System: Integration. All these technologies are tuned to perform together. Together they are way more than the sum of all - and a careful and actually very time consuming integration process is necessary to orchestrate all these for performance. The SPARC SuperCluster's goal is to enable infrastructure operations and offer a pre-integrated solution that can be architected and delivered in hours instead of months of evaluations and tests. The tedious and most importantly time and resource consuming part of the work - testing and evaluating - has been done.  Now go, provide services.   -- charlie  

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  • Outsourcing Web Development ? Benefits and Risks

    Outsourcing of web development is a trend that has caught up in recent times. Originally people were skeptical in sending work abroad, but now-a-days it is a modern day boon. It can be a huge cost sa... [Author: Dawn Lee - Web Design and Development - April 10, 2010]

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  • Keyword Selector Tools - Choosing the Best Tool For Your Keyword Research

    Keyword selector tools are crucial in being able to locate keywords and keyword phrases which, if used wisely, will increase traffic to a site. Increased traffic generally means increased profits so it is important to pick the keyword research tool that best suits your needs. However the choice of tools is vast. Some are free, some cost a one off fee whilst others require a monthly subscription. This article gives tips and ideas to consider when choosing a keyword selector tool.

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  • % new visitor vs. % returning visitor

    - by Torben Gundtofte-Bruun
    I'm not sure how to interpret the results in Google Analytics. I understand that some metrics should be high, and some should be low. But this one I don't get: % new visitor vs. % returning visitor: It's good that users are returning, but surely it's also good to get new, fresh visitors. How do I evaluate this %-vs-% ratio? The higher the better: visits unique visitors pageviews pages per visit avg. visit duration The lower the better: bounce rate drop-offs

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  • WinMo&rsquo;s Demise: Notifying Next of &ldquo;Kin&rdquo;

    - by andrewbrust
    This past Monday, April 12th, Visual Studio 2010 was launched.  And on that same day, Microsoft also launched a new line of  mobile phone handsets, called Kin.  The two product launches are actually connected, but only by what they do not have in common, and what they commonly lack. On the former point: VS 2010 had released to manufacturing a couple weeks prior to its launch.  The Kin phones, meanwhile are not yet available.  We don’t even know what they will cost.  (And I think cost will be a major factor in Kin’s success…I told ChannelWeb’s Yara Souza so in this article). What do the two products both lack? Simple: Windows Mobile 6.x. For example, Kin seems to be based on the same platform as Windows Phone 7 (albeit a subset).  And VS 2010 does not support .NET Compact Framework development, which means no .NET development support for WinMo 6.x and earlier. So I guess April 12th marks Windows Phone “clean slate day.”  If you want to develop for the old phone platform, you will need to use the old version of Visual Studio (i.e. 2008).  Luckily VS 2010 and 2008 can be installed side-by-side.  But I doubt that’s much consolation to developers who still target WinMo 6.5 and earlier. Remember, WinMo isn’t just about the phone.  There are all sorts of non-telephony mobile devices, including ruggedized Pocket PC-style instruments, bar code readers and shop-floor-deployed units that don’t run Windows Phone 7 and couldn’t, even if they wanted to. Where will developers in these markets go?  I would guess some will stick with WinMo 6.x and earlier, until Windows Phone 7 can handle their workloads, assuming that does indeed happen.  Others will likely go to Google’s Android platform. For OEMs and developers who need a customizable mobile software stack, Android is turning out to be out-WinMo-ing WinMo.  As I wrote in this post, Google took Microsoft’s model (minus the licensing fees) and combined it with a modern SmartPhone feature set (rather than a late 90s/early oughts PDA paradigm), to great success.  You might say Google embraced and extended. You might also say Microsoft shunned and withdrew.

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