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  • Can anyone tell me whats wrong with this htaccess code

    - by mathew
    I am not able to get through with this code...I need to capture the request but with this code I am able to redirect but it cannot find the particular search page. RewriteCond %{THE_REQUEST} ^[A-Z]+\ /searcha\.php\?name=(www\.)?([^/\ ]+)[^\ ]*\ HTTP/ RewriteRule ^.*$ http://www.mydomain.com/%2? [R=301,L] can any one tell me what is I am missing??

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  • pam_tty_audit and non privileged users

    - by Jeff
    I'm working on a cents 6.3 box and am trying to log all commands executed from a bash shell and came across pam_tty_audit. I've added the appropriate line to my /etc/pam.d/system-auth file: "session required pam_tty_audit.so enable=*" The problem is that it does not appear to capture commands unless a user is root. For example, if i ssh in as root it logs everything to the audit log, but if I ssh as a regular user it does not start logging anything until after I have su to root. Any ideas?

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  • What would cause my SendMail server not to acknowledge receiving a TCP Sequence?

    - by Mike B
    My TCP/IP Stack knowledge is a little rusty so please bear with me.... I have a CentOS 5.7 server with SendMail and am having seeing intermittent timeout issues sending email (particularly larger email) to other remote domains. It doesn't happen with all attachments or recipient domains. Just some. After some extended troubleshooting, I think I've narrowed it down to TCP Sequences not being acknowledged. Here's a breakdown of the TCP session from a packet capture I collected directly on my MTA (fooMTA): Packet 1 - 11: Standard TCP handshake followed by initial SMTP conversation. No errors. Packet #12 Recipient MTA: TCP sequence 231. Ack 91. Packet #13 FooMTA: TCP sequence 91. Ack 305. Packet #14 FooMTA: TCP sequence 1115. Ack 305. Packet #15 Recipient MTA: TCP sequence 305. Ack 2495. Packet #16 FooMTA: TCP sequence 2495. Ack 305. Packet #17 FooMTA: TCP sequence 5255. Ack 305. Packet #18: Recipient MTA: TCP sequence 305. Ack 5255. Packet #19: FooMTA: TCP sequence 6635. Ack 305. Packet #20: FooMTA: TCP sequence 8015. Ack 305. Packet #21: Recipient MTA: TCP Sequence 305. Ack 8015. Packet #22: FooMTA: TCP Sequence 10775. Ack 305. Packet #23: FooMTA: TCP Sequence 13535. Ack 305. Packet #24: Recipient MTA: TCP sequence 305. Ack 10775 Packet #25: FooMTA: TCP Sequence 14915. Ack 305 It keeps going like this with my server still thinking it hasn’t received sequence 305… in response the remote side eventually retransmits its prior data thinking that it never arrived. Eventually the gap gets so large that no new data is sent and the remote MTA keeps retransmitting old stuff. This contributes to an exponential backoff and eventually the remote side gives up. What’s strange to me is that I see the “missing” TCP sequence (305 in this case) arriving back to my server (via a packet capture collected directly from fooMTA) So I don’t get why my server keeps asking for it. Could this be firewall related? What would be the next step in troubleshooting?

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  • Firefox on-screen buttons disappearing

    - by GRUFFLE CHUMP
    Firefox 8.0.1 ALL the on-sceen buttons on ALL sites have disappeared. I'm not talking about the toolbar buttons, I'm talking about buttons like NEXT and BACK and CONTINUE and PAY and GO TO BASKET and CONTACT US that should appear in varous parts of the screenh. Sometimes they are still visable (and clickable) as text, but in other cases they have disappeared entirely, although a click symbol still appears if you can guess where they are and mouse over them.

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  • what port is this

    - by Segfault
    I've not seen this port before, it looks kinda like an HDMI port and it has this symbol next to it... what is it? It's on the back panel of a desktop computer.

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  • Can't locate API module structure `mod_wsgi'

    - by a coder
    I'm working on setting up Trac to use wsgi, and am running into trouble getting mod_wsgi working. I downloaded and installed mod_sgi. [box]# apachectl configtest httpd: Syntax error on line 214 of /etc/httpd/conf/httpd.conf: Can't locate API module structure `mod_wsgi' in file /etc/httpd/modules/mod_wsgi.so: /etc/httpd/modules/mod_wsgi.so: undefined symbol: mod_wsgi Line 214 of httpd.conf: LoadModule mod_wsgi modules/mod_wsgi.so Here is mod_wsgi.so as found on the filesystem: [box]# locate mod_wsgi.so /usr/lib64/httpd/modules/mod_wsgi.so What might I be overlooking?

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  • "Test to measure your ability to follow directions and solve complex problems in a neat and orderly manner." [closed]

    - by Matt
    Use the table of symbol substitutions when answering the problem below: Circle = 0 Dot = 1 Line = 2 Triangle = 3 Square = 4 Pentagon = 5 Hexagon = 6 Cross = 7 Heart = 8 Smiley Face = 9 Use the following special rule when answering the problem below: If ever a square is next to a cross during long multiplication, the square shall be treated as a triangle. Problem: Show your work in doing long multiplication of Pentagon Pentagon Nonagon by Line Square Octagon. Show your work using symbols not numbers.

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  • Python crash issue in Fedora 12

    - by MA1
    How to fix the following issue and what's the problem. Due to this problem, everything that uses python is not working. /lib/librt.so.1: symbol pthread_barrier_wait, version GLIBC_2.2 not defined in file libpthread.so.0 with link time reference Please install a package which provides this module, or verify that the module is installed correctly. It's possible that the above module doesn't match the current version of Python, which is: 2.6.2 (r262:71600, Aug 21 2009, 12:22:21) [GCC 4.4.1 20090818 (Red Hat 4.4.1-6)]

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  • How to use process monitor to view or log a windows login?

    - by leeand00
    We're having some issues with Windows 7 Roaming profiles and I was reading here that the login process can be monitored using process monitor. "There are a couple of ways to configure Process Monitor to record logon operations: one is to use Sysinternals PsExec to launch it in the session 0 so that it survives the logoff and subsequent logon and another is to use the boot logging feature to capture activity from early in the boot, including the logon." How does one do either of these options using process monitor to find out what is happening during a user login?

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  • Loudspeaker Tile in Windows 8

    - by lampa
    In the classical desktop I have the loudspeaker symbol, which I use to make the sound louder and quieter by using the mouse. On the modern UI Start Screen I can change it through the Charm-Bar and settings, but it is inconvenient. Is there some fast access to the loudspeaker for example through a tile? here is the screenshot of the usual loudspeaker: http://i.stack.imgur.com/O00af.png (I don't have enough rep to post the pic directly)

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  • Failed to load Cairo

    - by Ruben
    We're running a Ubuntu Server VM with OpenCPU (that's an API for R). Unfortunately we're unable to get the Cairo R package to play, the error message (from within R) is as follows: unable to load shared object '/usr/lib/R/library/grDevices/libs//cairo.so': /usr/local/lib/libgmodule-2.0.so.0: undefined symbol: g_rec_mutex_lock 2: In png() : failed to load cairo DLL We've tried purging and reinstalling cairo and libcairo and we both tried building the Cairo R package from source as well as using a precompiled version from Michael Rutter's ppas (all seems to work without errors). Unfortunately none of us are real Ubuntu natives and thus we probably did some pretty amateur debugging. Any push in the right direction would be very appreciated. For example, we couldn't figure out how to reinstall whatever libgmodule refers to.

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  • Rendering ASP.NET MVC Views to String

    - by Rick Strahl
    It's not uncommon in my applications that I require longish text output that does not have to be rendered into the HTTP output stream. The most common scenario I have for 'template driven' non-Web text is for emails of all sorts. Logon confirmations and verifications, email confirmations for things like orders, status updates or scheduler notifications - all of which require merged text output both within and sometimes outside of Web applications. On other occasions I also need to capture the output from certain views for logging purposes. Rather than creating text output in code, it's much nicer to use the rendering mechanism that ASP.NET MVC already provides by way of it's ViewEngines - using Razor or WebForms views - to render output to a string. This is nice because it uses the same familiar rendering mechanism that I already use for my HTTP output and it also solves the problem of where to store the templates for rendering this content in nothing more than perhaps a separate view folder. The good news is that ASP.NET MVC's rendering engine is much more modular than the full ASP.NET runtime engine which was a real pain in the butt to coerce into rendering output to string. With MVC the rendering engine has been separated out from core ASP.NET runtime, so it's actually a lot easier to get View output into a string. Getting View Output from within an MVC Application If you need to generate string output from an MVC and pass some model data to it, the process to capture this output is fairly straight forward and involves only a handful of lines of code. The catch is that this particular approach requires that you have an active ControllerContext that can be passed to the view. This means that the following approach is limited to access from within Controller methods. Here's a class that wraps the process and provides both instance and static methods to handle the rendering:/// <summary> /// Class that renders MVC views to a string using the /// standard MVC View Engine to render the view. /// /// Note: This class can only be used within MVC /// applications that have an active ControllerContext. /// </summary> public class ViewRenderer { /// <summary> /// Required Controller Context /// </summary> protected ControllerContext Context { get; set; } public ViewRenderer(ControllerContext controllerContext) { Context = controllerContext; } /// <summary> /// Renders a full MVC view to a string. Will render with the full MVC /// View engine including running _ViewStart and merging into _Layout /// </summary> /// <param name="viewPath"> /// The path to the view to render. Either in same controller, shared by /// name or as fully qualified ~/ path including extension /// </param> /// <param name="model">The model to render the view with</param> /// <returns>String of the rendered view or null on error</returns> public string RenderView(string viewPath, object model) { return RenderViewToStringInternal(viewPath, model, false); } /// <summary> /// Renders a partial MVC view to string. Use this method to render /// a partial view that doesn't merge with _Layout and doesn't fire /// _ViewStart. /// </summary> /// <param name="viewPath"> /// The path to the view to render. Either in same controller, shared by /// name or as fully qualified ~/ path including extension /// </param> /// <param name="model">The model to pass to the viewRenderer</param> /// <returns>String of the rendered view or null on error</returns> public string RenderPartialView(string viewPath, object model) { return RenderViewToStringInternal(viewPath, model, true); } public static string RenderView(string viewPath, object model, ControllerContext controllerContext) { ViewRenderer renderer = new ViewRenderer(controllerContext); return renderer.RenderView(viewPath, model); } public static string RenderPartialView(string viewPath, object model, ControllerContext controllerContext) { ViewRenderer renderer = new ViewRenderer(controllerContext); return renderer.RenderPartialView(viewPath, model); } protected string RenderViewToStringInternal(string viewPath, object model, bool partial = false) { // first find the ViewEngine for this view ViewEngineResult viewEngineResult = null; if (partial) viewEngineResult = ViewEngines.Engines.FindPartialView(Context, viewPath); else viewEngineResult = ViewEngines.Engines.FindView(Context, viewPath, null); if (viewEngineResult == null) throw new FileNotFoundException(Properties.Resources.ViewCouldNotBeFound); // get the view and attach the model to view data var view = viewEngineResult.View; Context.Controller.ViewData.Model = model; string result = null; using (var sw = new StringWriter()) { var ctx = new ViewContext(Context, view, Context.Controller.ViewData, Context.Controller.TempData, sw); view.Render(ctx, sw); result = sw.ToString(); } return result; } } The key is the RenderViewToStringInternal method. The method first tries to find the view to render based on its path which can either be in the current controller's view path or the shared view path using its simple name (PasswordRecovery) or alternately by its full virtual path (~/Views/Templates/PasswordRecovery.cshtml). This code should work both for Razor and WebForms views although I've only tried it with Razor Views. Note that WebForms Views might actually be better for plain text as Razor adds all sorts of white space into its output when there are code blocks in the template. The Web Forms engine provides more accurate rendering for raw text scenarios. Once a view engine is found the view to render can be retrieved. Views in MVC render based on data that comes off the controller like the ViewData which contains the model along with the actual ViewData and ViewBag. From the View and some of the Context data a ViewContext is created which is then used to render the view with. The View picks up the Model and other data from the ViewContext internally and processes the View the same it would be processed if it were to send its output into the HTTP output stream. The difference is that we can override the ViewContext's output stream which we provide and capture into a StringWriter(). After rendering completes the result holds the output string. If an error occurs the error behavior is similar what you see with regular MVC errors - you get a full yellow screen of death including the view error information with the line of error highlighted. It's your responsibility to handle the error - or let it bubble up to your regular Controller Error filter if you have one. To use the simple class you only need a single line of code if you call the static methods. Here's an example of some Controller code that is used to send a user notification to a customer via email in one of my applications:[HttpPost] public ActionResult ContactSeller(ContactSellerViewModel model) { InitializeViewModel(model); var entryBus = new busEntry(); var entry = entryBus.LoadByDisplayId(model.EntryId); if ( string.IsNullOrEmpty(model.Email) ) entryBus.ValidationErrors.Add("Email address can't be empty.","Email"); if ( string.IsNullOrEmpty(model.Message)) entryBus.ValidationErrors.Add("Message can't be empty.","Message"); model.EntryId = entry.DisplayId; model.EntryTitle = entry.Title; if (entryBus.ValidationErrors.Count > 0) { ErrorDisplay.AddMessages(entryBus.ValidationErrors); ErrorDisplay.ShowError("Please correct the following:"); } else { string message = ViewRenderer.RenderView("~/views/template/ContactSellerEmail.cshtml",model, ControllerContext); string title = entry.Title + " (" + entry.DisplayId + ") - " + App.Configuration.ApplicationName; AppUtils.SendEmail(title, message, model.Email, entry.User.Email, false, false)) } return View(model); } Simple! The view in this case is just a plain MVC view and in this case it's a very simple plain text email message (edited for brevity here) that is created and sent off:@model ContactSellerViewModel @{ Layout = null; }re: @Model.EntryTitle @Model.ListingUrl @Model.Message ** SECURITY ADVISORY - AVOID SCAMS ** Avoid: wiring money, cross-border deals, work-at-home ** Beware: cashier checks, money orders, escrow, shipping ** More Info: @(App.Configuration.ApplicationBaseUrl)scams.html Obviously this is a very simple view (I edited out more from this page to keep it brief) -  but other template views are much more complex HTML documents or long messages that are occasionally updated and they are a perfect fit for Razor rendering. It even works with nested partial views and _layout pages. Partial Rendering Notice that I'm rendering a full View here. In the view I explicitly set the Layout=null to avoid pulling in _layout.cshtml for this view. This can also be controlled externally by calling the RenderPartial method instead: string message = ViewRenderer.RenderPartialView("~/views/template/ContactSellerEmail.cshtml",model, ControllerContext); with this line of code no layout page (or _viewstart) will be loaded, so the output generated is just what's in the view. I find myself using Partials most of the time when rendering templates, since the target of templates usually tend to be emails or other HTML fragment like output, so the RenderPartialView() method is definitely useful to me. Rendering without a ControllerContext The preceding class is great when you're need template rendering from within MVC controller actions or anywhere where you have access to the request Controller. But if you don't have a controller context handy - maybe inside a utility function that is static, a non-Web application, or an operation that runs asynchronously in ASP.NET - which makes using the above code impossible. I haven't found a way to manually create a Controller context to provide the ViewContext() what it needs from outside of the MVC infrastructure. However, there are ways to accomplish this,  but they are a bit more complex. It's possible to host the RazorEngine on your own, which side steps all of the MVC framework and HTTP and just deals with the raw rendering engine. I wrote about this process in Hosting the Razor Engine in Non-Web Applications a long while back. It's quite a process to create a custom Razor engine and runtime, but it allows for all sorts of flexibility. There's also a RazorEngine CodePlex project that does something similar. I've been meaning to check out the latter but haven't gotten around to it since I have my own code to do this. The trick to hosting the RazorEngine to have it behave properly inside of an ASP.NET application and properly cache content so templates aren't constantly rebuild and reparsed. Anyway, in the same app as above I have one scenario where no ControllerContext is available: I have a background scheduler running inside of the app that fires on timed intervals. This process could be external but because it's lightweight we decided to fire it right inside of the ASP.NET app on a separate thread. In my app the code that renders these templates does something like this:var model = new SearchNotificationViewModel() { Entries = entries, Notification = notification, User = user }; // TODO: Need logging for errors sending string razorError = null; var result = AppUtils.RenderRazorTemplate("~/views/template/SearchNotificationTemplate.cshtml", model, razorError); which references a couple of helper functions that set up my RazorFolderHostContainer class:public static string RenderRazorTemplate(string virtualPath, object model,string errorMessage = null) { var razor = AppUtils.CreateRazorHost(); var path = virtualPath.Replace("~/", "").Replace("~", "").Replace("/", "\\"); var merged = razor.RenderTemplateToString(path, model); if (merged == null) errorMessage = razor.ErrorMessage; return merged; } /// <summary> /// Creates a RazorStringHostContainer and starts it /// Call .Stop() when you're done with it. /// /// This is a static instance /// </summary> /// <param name="virtualPath"></param> /// <param name="binBasePath"></param> /// <param name="forceLoad"></param> /// <returns></returns> public static RazorFolderHostContainer CreateRazorHost(string binBasePath = null, bool forceLoad = false) { if (binBasePath == null) { if (HttpContext.Current != null) binBasePath = HttpContext.Current.Server.MapPath("~/"); else binBasePath = AppDomain.CurrentDomain.BaseDirectory; } if (_RazorHost == null || forceLoad) { if (!binBasePath.EndsWith("\\")) binBasePath += "\\"; //var razor = new RazorStringHostContainer(); var razor = new RazorFolderHostContainer(); razor.TemplatePath = binBasePath; binBasePath += "bin\\"; razor.BaseBinaryFolder = binBasePath; razor.UseAppDomain = false; razor.ReferencedAssemblies.Add(binBasePath + "ClassifiedsBusiness.dll"); razor.ReferencedAssemblies.Add(binBasePath + "ClassifiedsWeb.dll"); razor.ReferencedAssemblies.Add(binBasePath + "Westwind.Utilities.dll"); razor.ReferencedAssemblies.Add(binBasePath + "Westwind.Web.dll"); razor.ReferencedAssemblies.Add(binBasePath + "Westwind.Web.Mvc.dll"); razor.ReferencedAssemblies.Add("System.Web.dll"); razor.ReferencedNamespaces.Add("System.Web"); razor.ReferencedNamespaces.Add("ClassifiedsBusiness"); razor.ReferencedNamespaces.Add("ClassifiedsWeb"); razor.ReferencedNamespaces.Add("Westwind.Web"); razor.ReferencedNamespaces.Add("Westwind.Utilities"); _RazorHost = razor; _RazorHost.Start(); //_RazorHost.Engine.Configuration.CompileToMemory = false; } return _RazorHost; } The RazorFolderHostContainer essentially is a full runtime that mimics a folder structure like a typical Web app does including caching semantics and compiling code only if code changes on disk. It maps a folder hierarchy to views using the ~/ path syntax. The host is then configured to add assemblies and namespaces. Unfortunately the engine is not exactly like MVC's Razor - the expression expansion and code execution are the same, but some of the support methods like sections, helpers etc. are not all there so templates have to be a bit simpler. There are other folder hosts provided as well to directly execute templates from strings (using RazorStringHostContainer). The following is an example of an HTML email template @inherits RazorHosting.RazorTemplateFolderHost <ClassifiedsWeb.SearchNotificationViewModel> <html> <head> <title>Search Notifications</title> <style> body { margin: 5px;font-family: Verdana, Arial; font-size: 10pt;} h3 { color: SteelBlue; } .entry-item { border-bottom: 1px solid grey; padding: 8px; margin-bottom: 5px; } </style> </head> <body> Hello @Model.User.Name,<br /> <p>Below are your Search Results for the search phrase:</p> <h3>@Model.Notification.SearchPhrase</h3> <small>since @TimeUtils.ShortDateString(Model.Notification.LastSearch)</small> <hr /> You can see that the syntax is a little different. Instead of the familiar @model header the raw Razor  @inherits tag is used to specify the template base class (which you can extend). I took a quick look through the feature set of RazorEngine on CodePlex (now Github I guess) and the template implementation they use is closer to MVC's razor but there are other differences. In the end don't expect exact behavior like MVC templates if you use an external Razor rendering engine. This is not what I would consider an ideal solution, but it works well enough for this project. My biggest concern is the overhead of hosting a second razor engine in a Web app and the fact that here the differences in template rendering between 'real' MVC Razor views and another RazorEngine really are noticeable. You win some, you lose some It's extremely nice to see that if you have a ControllerContext handy (which probably addresses 99% of Web app scenarios) rendering a view to string using the native MVC Razor engine is pretty simple. Kudos on making that happen - as it solves a problem I see in just about every Web application I work on. But it is a bummer that a ControllerContext is required to make this simple code work. It'd be really sweet if there was a way to render views without being so closely coupled to the ASP.NET or MVC infrastructure that requires a ControllerContext. Alternately it'd be nice to have a way for an MVC based application to create a minimal ControllerContext from scratch - maybe somebody's been down that path. I tried for a few hours to come up with a way to make that work but gave up in the soup of nested contexts (MVC/Controller/View/Http). I suspect going down this path would be similar to hosting the ASP.NET runtime requiring a WorkerRequest. Brrr…. The sad part is that it seems to me that a View should really not require much 'context' of any kind to render output to string. Yes there are a few things that clearly are required like paths to the virtual and possibly the disk paths to the root of the app, but beyond that view rendering should not require much. But, no such luck. For now custom RazorHosting seems to be the only way to make Razor rendering go outside of the MVC context… Resources Full ViewRenderer.cs source code from Westwind.Web.Mvc library Hosting the Razor Engine for Non-Web Applications RazorEngine on GitHub© Rick Strahl, West Wind Technologies, 2005-2012Posted in ASP.NET   ASP.NET  MVC   Tweet !function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src="//platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs"); (function() { var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true; po.src = 'https://apis.google.com/js/plusone.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s); })();

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  • Oracle Communications Data Model

    - by jean-pierre.dijcks
    I've mentioned OCDM in previous posts but found the following (see end of the post) podcast on the topic and figured it is worthwhile to spread the news some more. ORetailDM and OCommunicationsDM are the two data models currently available from Oracle. Both are intended to capture: Business best practices and industry knowledge Pre-built advanced analytics intended to predict future events before they happen (like the Churn model shown below) Oracle technology best practices to ensure optimal performance of the model All of this typically comes with a reduced time to implementation, or as the marketing slogan goes, reduced time to value. Here are the links: Podcast on OCDM OTN pages for OCDM and ORDM

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  • Using jQuery to POST Form Data to an ASP.NET ASMX AJAX Web Service

    - by Rick Strahl
    The other day I got a question about how to call an ASP.NET ASMX Web Service or PageMethods with the POST data from a Web Form (or any HTML form for that matter). The idea is that you should be able to call an endpoint URL, send it regular urlencoded POST data and then use Request.Form[] to retrieve the posted data as needed. My first reaction was that you can’t do it, because ASP.NET ASMX AJAX services (as well as Page Methods and WCF REST AJAX Services) require that the content POSTed to the server is posted as JSON and sent with an application/json or application/x-javascript content type. IOW, you can’t directly call an ASP.NET AJAX service with regular urlencoded data. Note that there are other ways to accomplish this. You can use ASP.NET MVC and a custom route, an HTTP Handler or separate ASPX page, or even a WCF REST service that’s configured to use non-JSON inputs. However if you want to use an ASP.NET AJAX service (or Page Methods) with a little bit of setup work it’s actually quite easy to capture all the form variables on the client and ship them up to the server. The basic steps needed to make this happen are: Capture form variables into an array on the client with jQuery’s .serializeArray() function Use $.ajax() or my ServiceProxy class to make an AJAX call to the server to send this array On the server create a custom type that matches the .serializeArray() name/value structure Create extension methods on NameValue[] to easily extract form variables Create a [WebMethod] that accepts this name/value type as an array (NameValue[]) This seems like a lot of work but realize that steps 3 and 4 are a one time setup step that can be reused in your entire site or multiple applications. Let’s look at a short example that looks like this as a base form of fields to ship to the server: The HTML for this form looks something like this: <div id="divMessage" class="errordisplay" style="display: none"> </div> <div> <div class="label">Name:</div> <div><asp:TextBox runat="server" ID="txtName" /></div> </div> <div> <div class="label">Company:</div> <div><asp:TextBox runat="server" ID="txtCompany"/></div> </div> <div> <div class="label" ></div> <div> <asp:DropDownList runat="server" ID="lstAttending"> <asp:ListItem Text="Attending" Value="Attending"/> <asp:ListItem Text="Not Attending" Value="NotAttending" /> <asp:ListItem Text="Maybe Attending" Value="MaybeAttending" /> <asp:ListItem Text="Not Sure Yet" Value="NotSureYet" /> </asp:DropDownList> </div> </div> <div> <div class="label">Special Needs:<br /> <small>(check all that apply)</small></div> <div> <asp:ListBox runat="server" ID="lstSpecialNeeds" SelectionMode="Multiple"> <asp:ListItem Text="Vegitarian" Value="Vegitarian" /> <asp:ListItem Text="Vegan" Value="Vegan" /> <asp:ListItem Text="Kosher" Value="Kosher" /> <asp:ListItem Text="Special Access" Value="SpecialAccess" /> <asp:ListItem Text="No Binder" Value="NoBinder" /> </asp:ListBox> </div> </div> <div> <div class="label"></div> <div> <asp:CheckBox ID="chkAdditionalGuests" Text="Additional Guests" runat="server" /> </div> </div> <hr /> <input type="button" id="btnSubmit" value="Send Registration" /> The form includes a few different kinds of form fields including a multi-selection listbox to demonstrate retrieving multiple values. Setting up the Server Side [WebMethod] The [WebMethod] on the server we’re going to call is going to be very simple and just capture the content of these values and echo then back as a formatted HTML string. Obviously this is overly simplistic but it serves to demonstrate the simple point of capturing the POST data on the server in an AJAX callback. public class PageMethodsService : System.Web.Services.WebService { [WebMethod] public string SendRegistration(NameValue[] formVars) { StringBuilder sb = new StringBuilder(); sb.AppendFormat("Thank you {0}, <br/><br/>", HttpUtility.HtmlEncode(formVars.Form("txtName"))); sb.AppendLine("You've entered the following: <hr/>"); foreach (NameValue nv in formVars) { // strip out ASP.NET form vars like _ViewState/_EventValidation if (!nv.name.StartsWith("__")) { if (nv.name.StartsWith("txt") || nv.name.StartsWith("lst") || nv.name.StartsWith("chk")) sb.Append(nv.name.Substring(3)); else sb.Append(nv.name); sb.AppendLine(": " + HttpUtility.HtmlEncode(nv.value) + "<br/>"); } } sb.AppendLine("<hr/>"); string[] needs = formVars.FormMultiple("lstSpecialNeeds"); if (needs == null) sb.AppendLine("No Special Needs"); else { sb.AppendLine("Special Needs: <br/>"); foreach (string need in needs) { sb.AppendLine("&nbsp;&nbsp;" + need + "<br/>"); } } return sb.ToString(); } } The key feature of this method is that it receives a custom type called NameValue[] which is an array of NameValue objects that map the structure that the jQuery .serializeArray() function generates. There are two custom types involved in this: The actual NameValue type and a NameValueExtensions class that defines a couple of extension methods for the NameValue[] array type to allow for single (.Form()) and multiple (.FormMultiple()) value retrieval by name. The NameValue class is as simple as this and simply maps the structure of the array elements of .serializeArray(): public class NameValue { public string name { get; set; } public string value { get; set; } } The extension method class defines the .Form() and .FormMultiple() methods to allow easy retrieval of form variables from the returned array: /// <summary> /// Simple NameValue class that maps name and value /// properties that can be used with jQuery's /// $.serializeArray() function and JSON requests /// </summary> public static class NameValueExtensionMethods { /// <summary> /// Retrieves a single form variable from the list of /// form variables stored /// </summary> /// <param name="formVars"></param> /// <param name="name">formvar to retrieve</param> /// <returns>value or string.Empty if not found</returns> public static string Form(this NameValue[] formVars, string name) { var matches = formVars.Where(nv => nv.name.ToLower() == name.ToLower()).FirstOrDefault(); if (matches != null) return matches.value; return string.Empty; } /// <summary> /// Retrieves multiple selection form variables from the list of /// form variables stored. /// </summary> /// <param name="formVars"></param> /// <param name="name">The name of the form var to retrieve</param> /// <returns>values as string[] or null if no match is found</returns> public static string[] FormMultiple(this NameValue[] formVars, string name) { var matches = formVars.Where(nv => nv.name.ToLower() == name.ToLower()).Select(nv => nv.value).ToArray(); if (matches.Length == 0) return null; return matches; } } Using these extension methods it’s easy to retrieve individual values from the array: string name = formVars.Form("txtName"); or multiple values: string[] needs = formVars.FormMultiple("lstSpecialNeeds"); if (needs != null) { // do something with matches } Using these functions in the SendRegistration method it’s easy to retrieve a few form variables directly (txtName and the multiple selections of lstSpecialNeeds) or to iterate over the whole list of values. Of course this is an overly simple example – in typical app you’d probably want to validate the input data and save it to the database and then return some sort of confirmation or possibly an updated data list back to the client. Since this is a full AJAX service callback realize that you don’t have to return simple string values – you can return any of the supported result types (which are most serializable types) including complex hierarchical objects and arrays that make sense to your client code. POSTing Form Variables from the Client to the AJAX Service To call the AJAX service method on the client is straight forward and requires only use of little native jQuery plus JSON serialization functionality. To start add jQuery and the json2.js library to your page: <script src="Scripts/jquery.min.js" type="text/javascript"></script> <script src="Scripts/json2.js" type="text/javascript"></script> json2.js can be found here (be sure to remove the first line from the file): http://www.json.org/json2.js It’s required to handle JSON serialization for those browsers that don’t support it natively. With those script references in the document let’s hookup the button click handler and call the service: $(document).ready(function () { $("#btnSubmit").click(sendRegistration); }); function sendRegistration() { var arForm = $("#form1").serializeArray(); $.ajax({ url: "PageMethodsService.asmx/SendRegistration", type: "POST", contentType: "application/json", data: JSON.stringify({ formVars: arForm }), dataType: "json", success: function (result) { var jEl = $("#divMessage"); jEl.html(result.d).fadeIn(1000); setTimeout(function () { jEl.fadeOut(1000) }, 5000); }, error: function (xhr, status) { alert("An error occurred: " + status); } }); } The key feature in this code is the $("#form1").serializeArray();  call which serializes all the form fields of form1 into an array. Each form var is represented as an object with a name/value property. This array is then serialized into JSON with: JSON.stringify({ formVars: arForm }) The format for the parameter list in AJAX service calls is an object with one property for each parameter of the method. In this case its a single parameter called formVars and we’re assigning the array of form variables to it. The URL to call on the server is the name of the Service (or ASPX Page for Page Methods) plus the name of the method to call. On return the success callback receives the result from the AJAX callback which in this case is the formatted string which is simply assigned to an element in the form and displayed. Remember the result type is whatever the method returns – it doesn’t have to be a string. Note that ASP.NET AJAX and WCF REST return JSON data as a wrapped object so the result has a ‘d’ property that holds the actual response: jEl.html(result.d).fadeIn(1000); Slightly simpler: Using ServiceProxy.js If you want things slightly cleaner you can use the ServiceProxy.js class I’ve mentioned here before. The ServiceProxy class handles a few things for calling ASP.NET and WCF services more cleanly: Automatic JSON encoding Automatic fix up of ‘d’ wrapper property Automatic Date conversion on the client Simplified error handling Reusable and abstracted To add the service proxy add: <script src="Scripts/ServiceProxy.js" type="text/javascript"></script> and then change the code to this slightly simpler version: <script type="text/javascript"> proxy = new ServiceProxy("PageMethodsService.asmx/"); $(document).ready(function () { $("#btnSubmit").click(sendRegistration); }); function sendRegistration() { var arForm = $("#form1").serializeArray(); proxy.invoke("SendRegistration", { formVars: arForm }, function (result) { var jEl = $("#divMessage"); jEl.html(result).fadeIn(1000); setTimeout(function () { jEl.fadeOut(1000) }, 5000); }, function (error) { alert(error.message); } ); } The code is not very different but it makes the call as simple as specifying the method to call, the parameters to pass and the actions to take on success and error. No more remembering which content type and data types to use and manually serializing to JSON. This code also removes the “d” property processing in the response and provides more consistent error handling in that the call always returns an error object regardless of a server error or a communication error unlike the native $.ajax() call. Either approach works and both are pretty easy. The ServiceProxy really pays off if you use lots of service calls and especially if you need to deal with date values returned from the server  on the client. Summary Making Web Service calls and getting POST data to the server is not always the best option – ASP.NET and WCF AJAX services are meant to work with data in objects. However, in some situations it’s simply easier to POST all the captured form data to the server instead of mapping all properties from the input fields to some sort of message object first. For this approach the above POST mechanism is useful as it puts the parsing of the data on the server and leaves the client code lean and mean. It’s even easy to build a custom model binder on the server that can map the array values to properties on an object generically with some relatively simple Reflection code and without having to manually map form vars to properties and do string conversions. Keep in mind though that other approaches also abound. ASP.NET MVC makes it pretty easy to create custom routes to data and the built in model binder makes it very easy to deal with inbound form POST data in its original urlencoded format. The West Wind West Wind Web Toolkit also includes functionality for AJAX callbacks using plain POST values. All that’s needed is a Method parameter to query/form value to specify the method to be called on the server. After that the content type is completely optional and up to the consumer. It’d be nice if the ASP.NET AJAX Service and WCF AJAX Services weren’t so tightly bound to the content type so that you could more easily create open access service endpoints that can take advantage of urlencoded data that is everywhere in existing pages. It would make it much easier to create basic REST endpoints without complicated service configuration. Ah one can dream! In the meantime I hope this article has given you some ideas on how you can transfer POST data from the client to the server using JSON – it might be useful in other scenarios beyond ASP.NET AJAX services as well. Additional Resources ServiceProxy.js A small JavaScript library that wraps $.ajax() to call ASP.NET AJAX and WCF AJAX Services. Includes date parsing extensions to the JSON object, a global dataFilter for processing dates on all jQuery JSON requests, provides cleanup for the .NET wrapped message format and handles errors in a consistent fashion. Making jQuery Calls to WCF/ASMX with a ServiceProxy Client More information on calling ASMX and WCF AJAX services with jQuery and some more background on ServiceProxy.js. Note the implementation has slightly changed since the article was written. ww.jquery.js The West Wind West Wind Web Toolkit also includes ServiceProxy.js in the West Wind jQuery extension library. This version is slightly different and includes embedded json encoding/decoding based on json2.js.© Rick Strahl, West Wind Technologies, 2005-2010Posted in jQuery  ASP.NET  AJAX  

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  • What is adding frog characters to my URLs?

    - by Jacob Hume
    While browsing the "Crawl Errors" section of Google Webmaster Tools, I discovered a set of very strange 500 errors in reference to my site: I was able to track down what these characters are, and apparently they are the first two characters in the Unicode Private Use Area. My font just happened to map them to a frog wearing a tiny crown, and a symbol that resembles the numeral 7. These symbols only appear on the addresses of non-HTML files; office documents, PDFs, etc. - but they do not just appear in the file name. Where are these symbols coming from, and is there any way I can get rid of them so Google can properly crawl my site? Some background information: Using Web Server running WS2K3 with IIS6 and PHP 5.3.8 Site encoding is UTF-8 These symbols don't appear on the page, or in the source

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  • Freshy Ubuntu 12.10 install (Newbie)

    - by Alexander Marcev
    Hi i just installed ubuntu 12.10 on my ssd(picture below) and i set up my home directory to the 1 TB disc(picture below). I want in general use the ssd as my root folder as u can see, and install only the apps which are necessary. Games and other stuff goes to the 1 TB disc, but this disc shows me in gparted a usage of 14 GB on a freshly install, whats wrong? What about the ssd, do i have to manually optimize things? thx Alex PS: What if i want to install a Game to my home folder, i heard sth. of a symbol link, how to do that?

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  • Webcast Replay: Upgrading to Oracle Database 11g with Tom Kyte

    - by john.brust
    On Friday, we caught up with Tom Kyte, Oracle database expert and host of AskTom.oracle.com. Join us to hear what Oracle Database 11g Release 2 means to Tom. Learn how you can make 'change' safe and benefit from new functionality to make better use of your standby databases, capture and replay workloads, tune SQL performance, flashback for rapid recovery from human error, and more. Click to view webcast (and Q&A) replay. We also invite you to visit us our Oracle Database 11g upgrade page on otn.oracle.com.

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  • The Inside View on InsideView

    - by steve.diamond
    Call me a mooch. One of my favorite things about the Sales 2.0 conference held in San Francisco a couple of weeks ago was the venue (Four Seasons Hotel) and the food. But higher on the list was the quality of companies and people who attended. Our peer and 2.0 impresario Ken Pulverman used his trusty new Kodak Zi8 to capture a medley of elevator pitches from vendors who exhibited at the conference. We had many "FOOCROD" in attendance (Friends of Oracle CRM On Demand). And we love our friends. But we particularly liked this pitch from Tom Gwynn of InsideView, showcasing the value proposition of SalesView combined with Oracle CRM On Demand.

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  • Gartner PCC Follow-up: Interview with Chaeny Emanavin, Usability Lead - Office of Information Develo

    - by [email protected]
    Last week at the Gartner Portals, Content and Collaboration conference in Baltimore, Chaeny and I co-presented on Oracle Enterprise 2.0 and BIA's Citizen Portal. Chaeny's presentation about the BIA solution was very well received and I wanted to do a follow-up interview with Chaeny to discuss more details about their solution and its Enterprise 2.0 features. Ajay: What were the main objectives for the BIA Citizen Portal? Chaeny: The BIA Citizen Portal is designed to provide all the services of the Bureau of Indian Affairs to the community of 564 federally recognized tribes that include over 1.9 million American Indians and Alaska Natives. The BIA provides the same breadth of services that the entire U.S. Federal Government provides in one small Bureau. So, we needed a solution that was flexible enough to handle content ranging from law enforcement to housing to education. Key objectives for external users was to use the Web as a communications channel and keep them informed on what services are available. We also wanted to build an internal web presence and community for BIA's 5000 employees to ensure that they update their content, leverage internal experts and create single sources of truth for key policy documents. Ajay: How is the project being implemented? Chaeny: We are using a phased approach. In phases 1 & 2, interim internal and external sites were built to ensure usability and functional requirements are being met. In Phases 3 & 4, we built out a modern internal and external presence using Oracle WebCenter Suite and Oracle Universal Content Management (UCM), including enabling delegated content management for our internal business units. Phase 4 was completed in January 2010. Phase 5 will add deeper Enterprise 2.0 collaboration capabilities to the solution. Ajay: Are you integrating any existing sites into the new solution? Chaeny: Yes, we have a SharePoint implementation that we are using for document management. We needed more precise functionality however. We found that SharePoint would let individual administrators of a SharePoint site actually create new sites. In a 3 months span, we had over 200 new sites created and most were not being used. So, we had an enormous sprawl problem. Our requirements mandated increased governance and more granular control over the creation of sites and flexible user access to content. In SharePoint this required custom code and was very time-intensive which was unfeasible given our tight deadlines. We are piloting Oracle WebCenter Spaces as our collaboration solution to mitigate these issues. However, we must integrate our existing SharePoint investment which we can do easily by using the SharePoint connectors available in Oracle WebCenter and UCM. Ajay: What were the key design parameters for your solution? Chaeny: We wanted everything driven by standards and policies. We created a cross-functional steering group called the Indian Affairs Web Council to codify policies that were baked into the system. Other key design areas were focused on security/governance, self-service content management, ease of use, integration with legacy applications and seamless single sign-on. We are using Dublin Core as our metadata standard. We also are using Java, APEX, and ADF as our development standards. Ajay: Why was it important to standardize on a platform? Chaeny: We initially looked at best-of-breed solutions, but we faced a lot of issues getting the different solutions to work together. Going with an integrated solution was more economical, easier to learn and faster to deliver the solution. Ajay: What type of legacy applications are you integrating into the portal? Chaeny: Initially we are starting with administrative apps such as people directory and user admin and then we will integrate HR and Financial applications among others. Ajay: Can you describe some of the E20 collaboration features you are putting into the solution? Chaeny: We are adding Enterprise 2.0 using Oracle WebCenter Spaces to deliver different collaboration tools such as wikis, blogs and discussion forums. Wikis to create rapid, ad hoc monthly roll-up reports; discussion forums to provide context-specific help; blogs to capture tacit organization knowledge from experts, identify gurus and turn tacit knowledge into explicit knowledge. Ajay: Are you doing anything specifically to spur adoption and usage? Chaeny: Yes, we did several things that I think helped us ramp quickly. First, we met our commitments for the new system launch date and also provided extra resources for a customer support "hotline" during the launch period. Prior to launch, we did exhaustive usability studies to capture user requirements around functionality, navigation and other key interaction areas. We also created extensive training programs so that the content managers in each business unit were comfortable using the content management tools and knew the best practices for usage. Finally, to launch the Enterprise 2.0 collaboration capabilities, we are working with a pilot group from the Division of Forestry and Wildland Fire Management of BIA. This group of people in the past have been willing early adopters and they have a strong business need to collaborate with many agencies both internal and external across State, County and other Federal jurisdictions. Their feedback is key to helping us launch Enterprise 2.0 successfully in our broader organization. Ajay: What were the biggest benefits to internal BIA employees and to the external community of users? Chaeny: For our employees, the new Enterprise 2.0-based solution will make it easier to find information; enhance employee productivity by embedding standard business processes into the system and create more of a community by creating connections with experts via social collaboration to ultimately provide better services more quickly. For the external American Indian and Alaska Native communities, we have a better relationship with the users and the new site has improved BIA's perception as a more responsive and customer-centric organization.

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  • Nerdstock 2012: A photo review of Microsoft TechEd North America 2012

    - by The Un-T Guy
    Not only could I not fathom that I would ever be attending a tech event of the magnitude of TechEd, neither could any of my co-workers.  As the least technical person in the history of Information Technology ever, I felt as though I were walking into the belly of the beast, fearing I’d not be allowed out until I could write SSIS packages, program in Visual Basic, or at least arm wrestle a DBA.  Most of my fears were unrealized.   But I made it.  I was here.  I even got to wear the Mark of the Geek neck package with schedule, eyeglass cleaners, name badge (company name obfuscated so they don’t fire me), and a pen.  The name  badge was seemingly the key element, as every vendor in the place wanted to scan it to capture name, email address, and numbers to show their bosses back home.  It also let me eat the food and drink the coffee so that’s a fair trade.   A recurring theme throughout the presentations and vendor demos was “the Cloud” and BYOD (bring your own device).  The below was a common site throughout the week, as attendees from all over the world brought their own devices and were able to (seemingly) seamlessly connect to the Worldwide Innerwebs.  Apparently proof that Microsoft and the event organizers were practicing what they were preaching.   “Cavernous” is one way to describe the downstairs facility itself.  “Freaking cavernous” might be more accurate.  Work sessions were held in classrooms on the second and third floors but the real action was happening downstairs.  Microsoft bookstore, blogger hub (shoutout to Geekswithblogs.net), The Wall (sans Pink Floyd, sadly), couches, recharging stations…   …a game zone with pool and air hockey tables, pinball machines, foosball…   …vintage video games…           …and a even giant chess board.  Looked like this guy was opening with the Kaspersky parry.   The blend of technology and fantasy even went so far as to bring childhood favorites to life.  Assuming, of course, your childhood was pre-video games (like mine) and you were stuck with electric football and Rock ‘em Sock ‘em robots:   And, lest the “combatants” become unruly or – God forbid – afternoon snacks were late, Orange County’s finest was on the scene to keep the peace.  On a high-tech mode of transport, of course.   She wasn’t the only one to think this was a swell way to transition from one concourse to the next.  Given the level of support provided by the entire Orange County Convention Center staff, I knew they had to have some secret.   Here’s one entrance to the vendor zone/”Technical Learning Center.”  Couldn’t help but think of them as the remora attached to the Whale Shark that is Microsoft…   …or perhaps planets orbiting the sun. Microsoft is just that huge and it seemed like every vendor in the industry looks forward to partnering with the tech behemoth.   Aside from the free stuff from the vendors, probably the most popular place in the house was the dining area.  Amazing spreads every day, multiple times a day.  While no attendance numbers were available at press time, literally thousands of attendees were fed, and fed well, every day.  And lest you think my post from earlier in the week exaggerated about the backpacks…   …or that I’m exaggerating about the lunch crowds.  This represents only about between 25-30% of the lunch crowd – it was all my camera could capture at once.  No one went away hungry.   The only thing missing was a a vat of Red Bull but apparently organizers went old school, with probably 100 urns of the original energy drink – coffee – all around the venue.   Of course, following lunch and afternoon sessions, some preferred the even older school method of re-energizing.  There were rumors that Microsoft was serving graham crackers and milk in this area.  But they were only rumors.   Cannot overstate the wonderful service provided by the Orange County Convention Center staff.  Coffee, soft drinks, juice, and water were available always.  Buffet meals were delicious with a wide range of healthy options available, in addition to hundreds (at least) special meal requests supported every day.  Ever tried to keep up with an estimated 9,000 hungry and thirsty IT-ers?  These folks did.  Kudos to all of the staff and many thanks!   And while I occasionally poke fun at the Whale Shark, if nothing else this experience convinced me of one thing:  Microsoft knows how to put on a professional event.  Hundreds of informative, professionally delivered sessions, covering a wide range of topics set at varying levels of expertise (some that even I was able to follow), social activities, vendor partnerships…they brought everything you could ask for to inform, educate, and inspire an entire IT industry.   So as I depart the belly of the beast, I can both take pride in the fact that I survived the week and marvel at the brilliance surrounding me.  The IT industry – or at least the segment associated with Microsoft – is in good, professional hands.  And what won’t fit in their hands can be toted in the Microsoft provided backpacks.  Win-win.   Until New Orleans…

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  • Guest Post: Christian Finn: Is Facebook About to Become a Victim of its Own Success?

    - by Michael Snow
    12.00 Print 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Cambria","serif"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Cambria; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;}  Since we have a number of new members of the WebCenter Evangelist team - I thought it would be appropriate to close the week with the newest hire and leader of the global WebCenter Evangelists, Christian Finn, who has just joined the Red team after many years with the small technology company up in Redmond, WA. He gave an intro to himself in an earlier post this morning but his post below is a great example of how customer engagement takes on a life of its own in our global online connected and social digital ecosystem. Is Facebook About to Become a Victim of its Own Success? What if I told you that your brand could advertise so successfully, you wouldn’t have to pay for the ads? A recent campaign by Ford Motor Company for the Ford Focus featuring Doug the spokespuppet (I am not making this up) did just that—and it raises some interesting issues for marketers and social media alike in the brave new world of customer engagement that is the Social Web. Allow me to elaborate. An article in the Wall Street Journal last week—“Big Brands Like Facebook, But They Don’t Like to Pay” tells the story of Ford’s recently concluded online campaign for the 2012 Ford Focus. (Ford, by the way, under the leadership of people such as Scott Monty, has been a pioneer of effective social campaigns.) The centerpiece of the campaign was the aforementioned Doug, who appeared as a character on Facebook in videos and via chat. (If you are not familiar with Doug, you can see him in action here, and read the WSJ story here.) You may be thinking puppet ads are a sign of Internet Bubble 2.0 and want to stop now, but bear with me. The Journal reported that Ford spent about $95M on its overall Ford Focus campaign, with TV accounting for over $60M of that spend. The Internet buy for the campaign was just over $10M, which included ad buys to drive traffic to Facebook for people to meet and ‘Like’ Doug and some amount on Facebook ads, too, to promote Doug and by extension, the Ford Focus. So far, a fairly straightforward consumer marketing story in the Internet Era. Yet here’s the curious thing: once Doug reached 10,000 fans on Facebook, Ford stopped paying for Facebook ads. Doug had gone viral with people sharing his videos with one another; once critical mass was reached there was no need to buy more ads on Facebook. Doug went on to be Liked by over 43,000 people, and 61% of his fans said they would be more likely to consider buying a Focus. According to the article, Ford says Focus sales are up this year—and increasing sales is every marketer’s goal. And so in effect, Ford found its Facebook campaign so successful that it could stop paying for it, instead letting its target consumers communicate its messages for fun—and for free. Not only did they get a 3X increase in fans beyond their paid campaign, they had thousands of customers sharing their messages in video form for months. Since free advertising is the Holy Grail of marketing both old and new-- and it appears social networks have an advantage in generating that buzz—it seems reasonable to ask: what would happen to brands’ advertising strategies—and the media they use to engage customers, if this success were repeated at scale? It seems logical to conclude that, at least initially, more ad dollars would be spent with social networks like Facebook as brands attempt to replicate Ford’s success. Certainly Facebook ad revenues are on the rise—eMarketer expects Facebook’s ad revenues to quintuple by 2012 compared with 2009 levels, to nearly 2.9B. That’s bad news for TV and the already battered print media and good news for Facebook. But perhaps not so over the longer run. With TV buys, you have to keep paying to generate impressions. If Doug the spokespuppet is any guide, however, that may not be true for social media campaigns. After an initial outlay, if a social campaign takes off, the audience will generate more impressions on its own. Thus a social medium like Facebook could be the victim of its own success when it comes to ad revenue. It may be there is an inherent limiting factor in the ad spend they can capture, as exemplified by Ford’s experience with Dough and the Focus. And brands may spend much less overall on advertising, with as good or better results, than they ever have in the past. How will these trends evolve? Can brands create social campaigns that repeat Ford’s formula for the Focus with effective results? Can social networks find ways to capture more spend and overcome their potential tendency to make further spend unnecessary? And will consumers become tired and insulated from social campaigns, much as they have to traditional advertising channels? These are the questions CMOs and Facebook execs alike will be asking themselves in the brave new world of customer engagement. As always, your thoughts and comments are most welcome.

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