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• Insurers Pushed to Transform Their Business

  - by Calvin Glenn

  Everyone in the P&C industry has heard it “We can’t do it.” “Nobody wants to do it.” “We can’t afford to do it.”  Unfortunately, what they’re referencing are the reasons many insurers are still trying to maintain their business processing on legacy policy administration systems, attempting to bide time until there is no other recourse but to give in, bite the bullet, and take on the monumental task of replacing an entire policy administration system (PAS). Just the thought of that project sends IT, Business Users and Management reeling. However, is that fear real?  It is a bit daunting when one realizes that a complete policy administration system replacement will touch most every function an insurer manages, from quoting and rating, to underwriting, distribution, and even customer service. With that, everyone has heard at least one horror story around a transformation initiative that has far exceeded budget and the promised implementation / go-live timeline.    But, does it have to be that hard?  Surely, in the age where a person can voice-activate their DVR to record a TV program from a cell phone, there has to be someone somewhere who’s figured out how to simplify this process. To be able to help insurers, of all sizes, transform and grow their business while also delivering on their overall objectives of providing speed to market, straight-through-processing for applications, quoting, underwriting, and simplified product development. Maybe we’re looking too hard and the answer is simple and straight-forward. Why replace the entire machine when all it really needs is a new part…a single enterprise rating system? This core, modular piece of the policy administration system is the foundation of product development and rate management that enables insurers to provide the right product at the right price to the right customer through the best channels at any given moment in time. The real benefit of a single enterprise rating system is the ability to deliver enhanced business capabilities, such as improved product management, streamlined underwriting, and speed to market. With these benefits, carriers have accomplished a portion of their overall transformation goal. Furthermore, lessons learned from the rating project can be applied to the bigger, down-the-road PAS project to support the successful completion of the overall transformation endeavor. At the recent Oracle OpenWorld Conference in San Francisco, information was shared with attendees about a recent “go-live” project from an Oracle Insurance Tier 1 insurer who did what is proposed above…replaced just the rating portion of their legacy policy administration system with Oracle Insurance Insbridge Rating and Underwriting.  This change provided the insurer greater flexibility to set rates that better reflect risk while enabling the company to support its market segment strategy. Using the Oracle Insurance Insbridge enterprise rating solution, the insurer was able to reduce processing time for agents and underwriters, gained the ability to support proprietary rating models and improved pricing accuracy.      There is mounting pressure on P&C insurers to produce growth and show net profitability in the midst of modest overall industry growth, large weather-related losses and intensifying competition for market share.  Insurers are also being asked to improve customer service, offer a differentiated value proposition and simplify insurance processes.  While the demands are many there is an easy answer…invest in and update the most mission critical application in your arsenal, the single enterprise rating system. Download the Podcast to listen to “Stand-Alone Rating Engine - Leading Force Behind Core Transformation Projects in the P&C Market,” a podcast originally recorded in October 2013. Related Resources: White Paper: Stand-Alone Rating Engine: Leading Force Behind Core Transformation Projects in the P&C Market Webcast On Demand: Stand-Alone Rating Engine and Core Transformation for P&C Insurers Don’t forget to keep up with us year-round: Facebook: www.facebook.com/oracleinsurance Twitter: www.twitter.com/oracleinsurance YouTube: www.youtube.com/oracleinsurance

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• Removing Barriers to Create Effective Data Models

  After years of creating and maintaining data models, I have started to notice common barriers that decrease the accuracy and usefulness of models. In my opinion, the main causes of these barriers are the lack of knowledge and communication from within a company. The lack of knowledge in regards to data models or data modeling can take many forms. Company Culture Knowledge Whether documented or undocumented, existing business rules of a company can affect how data is modeled. For example, if a company only allows 1 assigned person per customer to be able to manipulate a customer’s record then then a data model that includes an associated table that joins customers and employee’s would be unneeded because that would allow for the possibility of multiple employees to handle a customer because of the potential for a many to many relationship between Customers and Employees. Technical Knowledge Depending on the data modeler’s proficiency in modeling data they can inadvertently cause issues and/or complications with a design without even noticing. It is important that companies share data modeling responsibilities so that the models are developed from multiple perspectives of a system, company and the original problem.  In addition, the tools that a company selects to create data models can also affect the accuracy of the model if designer are not familiar with the tools or the tools are too complex to use for the designer. Existing System Knowledge In order for a data modeler to model data for an existing system so that new changes can be applied to a system then they need to at least know the basic concepts of a system so that they can work within it. This will promote reusability of data and prevent the chance of duplicating data. Project Knowledge This should be pretty obvious, but it is very hard to create an accurate data model without knowing what data needs to be modeled. I have always found it strange that I have been asked to start modeling data prior to a client formalizing any requirements. Usually when this happens I have to make several iterations to a model, and the client still does not know exactly what they want.  In addition additional issues can arise when certain stakeholders of a project are not consulted prior to the design or after the project is over because it can cause miss understandings and confusion by the end user as well as possibly not solving the original problem for which a project is intended to solve. One common thread between each type of knowledge is that they can all be avoided through the use of good communication. For example, if a modeler is new to a company then they should ask older employees about any business specific rules that may be documented or undocumented that must be applied to projects in general. Furthermore, if a modeler is not really familiar with a specific data modeling software then they need to speak up and ask for help form other employees or their manager. This will not only help the modeler in the project, but also help them in future projects that they do for the company. Additionally, if a project is not clearly defined prior to a data modeler being assigned the modeling project then it is their responsibility to communicate with the other stakeholders to clarify any part of a project that is unclear so that the data model that is created is accurately aligned with a project.

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• Midsize InDepth Newsletter - Simplify and Modernize Your Business with Cloud Solutions

  - by Roxana Babiciu

  Read the Oracle Midsize InDepth Newsletter feature articles to read the latest Dynamic Market Report on real world adoption of cloud applications at midsize organizations, hear from Talent Management expert and evangelist Pamela Stroko on the current state of employee engagement, and find out how midsize companies adopt Oracle WebLogic Server on Oracle Database Appliance. Plus new research reports, videos, success stories and the latest midsize news.

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• mongoDB Management Studio

  - by Liam McLennan

  This weekend I have been in Sydney at the MS Web Camp, learning about web application development. At the end of the first day we came up with application ideas and pitched them. My idea was to build a web management application for mongoDB. mongoDB I pitched my idea, put down the microphone, and then someone asked, “what’s mongo?”. Good question. MongoDB is a document database that stores JSON style documents. This is a JSON document for a tweet from twitter: db.tweets.find()[0] { "_id" : ObjectId("4bfe4946cfbfb01420000001"), "created_at" : "Thu, 27 May 2010 10:25:46 +0000", "profile_image_url" : "http://a3.twimg.com/profile_images/600304197/Snapshot_2009-07-26_13-12-43_normal.jpg", "from_user" : "drearyclocks", "text" : "Does anyone know who has better coverage, Optus or Vodafone? Telstra is still too expensive.", "to_user_id" : null, "metadata" : { "result_type" : "recent" }, "id" : { "floatApprox" : 14825648892 }, "geo" : null, "from_user_id" : 6825770, "search_term" : "telstra", "iso_language_code" : "en", "source" : "&lt;a href=&quot;http://www.tweetdeck.com&quot; rel=&quot;nofollow&quot;&gt;TweetDeck&lt;/a&gt;" } A mongodb server can have many databases, each database has many collections (instead of tables) and a collection has many documents (instead of rows). Development Day 2 of the Sydney MS Web Camp was allocated to building our applications. First thing in the morning I identified the stories that I wanted to implement: Scenario: View databases Scenario: View Collections in a database Scenario: View Documents in a Collection Scenario: Delete a Collection Scenario: Delete a Database Scenario: Delete Documents Over the course of the day the team (3.5 developers) implemented all of the planned stories (except ‘delete a database’) and also implemented the following: Scenario: Create Database Scenario: Create Collection Lessons Learned I’m new to MongoDB and in the past I have only accessed it from Ruby (for my hare-brained scheme). When it came to implementing our MongoDB management studio we discovered that their is no official MongoDB driver for .NET. We chose to use NoRM, honestly just because it was the only one I had heard of. NoRM was a challenge. I think it is a fine library but it is focused on mapping strongly typed objects to MongoDB. For our application we had no prior knowledge of the types that would be in the MongoDB database so NoRM was probably a poor choice. Here are some screens (click to enlarge):

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• Are Chief Digital Officers the Result of CMO/CIO Refusal to Change?

  - by Mike Stiles

  Apparently CDO no longer just stands for “Collateralized Debt Obligations.”  It stands for Chief Digital Officer. And they’re the ones who are supposed to answer the bat signal CEO’s are throwing into the sky, swoop in and POW! drive the transition of the enterprise to integrated digital systems. So imagine being a CMO or a CIO at such an enterprise and realizing it’s been determined that you are not the answer that’s needed. In fact, IntelligentHQ author Ashley Friedlein points out the very rise of the CDO is an admission of C-Suite failure to become savvy enough, quickly enough in modern technology. Is that fair? Despite the repeated drumbeat that CMO’s and CIO’s must enter a new era of cooperation and collaboration to enact the social-enabled enterprise, the verdict seems to be that if it’s happening at all, it’s not happening fast enough. Therefore, someone else is needed with the authority to make things happen. So who is this relatively new beast? Gartner VP David Willis says, “The Chief Digital Officer plays in the place where the enterprise meets the customer, where the revenue is generated, and the mission accomplished.” In other words, where the rubber meets the road. They aren’t just another “C” heading up a unit. They’re the CEO’s personal SWAT team, able to call the shots necessary across all units to affect what has become job one…customer experience. And what are the CMO’s and CIO’s doing while this is going on? Playing corporate games. Accenture reports 38% of CMOs say IT deliberately keeps them out of the loop, with 35% saying marketing’s needs aren’t a very high priority. 31% of CIOs say marketers don’t understand tech and regularly go around them for solutions. Fun! Meanwhile the CEO feels the need to bring in a parental figure to pull it all together. Gartner thinks 25% of all orgs will have a CDO by 2015 as CMO’s and particularly CIO’s (Peter Hinssen points out many CDO’s are coming “from anywhere but IT”) let the opportunity to be the agent of change their company needs slip away. Perhaps most interestingly, these CDO’s seem to be entering the picture already on the fast track. One consultancy counted 7 instances of a CDO moving into the CEO role, which, as this Wired article points out, is pretty astounding since nobody ever heard of the job a few years ago. And vendors are quickly figuring out that this is the person they need to be talking to inside the brand. The position isn’t without its critics. Forrester’s Martin Gill says the reaction from executives at some traditional companies to someone being brought in to be in charge of digital might be to wash their own hands of responsibility for all things digital – a risky maneuver given the pervasiveness of digital in business. They might not even be called Chief Digital Officers. They might be the Chief Customer Officer, Chief Experience Officer, etc. You can call them Twinkletoes if you want to, but essentially anyone who has the mandate direct from the CEO to enact modern technology changes not currently being championed by the CMO or CIO can be regarded as “boss.” @mikestiles @oraclesocialPhoto: freedigitalphotos.net

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• Should a website be on a topic?

  - by Rana Prathap

  I run an online writers' community where authors publish their literature works and other members of the community read and comment on them. The authors write a wide variety of literature pieces(such as haikus, stories, poems, scientific articles, personal narratives) on a wide variety of topics(about sun and anything under it). My intention of providing the authors with search engine traffic is largely affected by the non existence of topical focus of the website(or so I think). Is there a way to overcome this problem?

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• Cloud Apps News @#OOW12

  - by Natalia Rachelson

  All eyes were on Oracle this past week and the news cycle was in full swing. What better time to make some key announcements that were guaranteed to create buzz ... and so we did. The name of the game was Cloud! Here are the key Cloud announcements for Apps, which included Fusion Tap that enables mobility across all Cloud Apps, HCM customer momentum in the Cloud, and our very first ERP Cloud Services customer. Oracle Unveils Oracle Fusion Tap for the iPadOracle Fusion Tap - Productivity Amplified Anywhere, Anytime "Both the enterprise and technology providers must recognize the need to innovate and adapt for the increasing mobility of the workforce - not just for sales teams, but across the organization," said Carter Lusher, Research Fellow and Chief Analyst of Enterprise Applications Ecosystem, Ovum. "A mobile application that quickly and powerfully allows employees to make connections, analyze data, and complete activities at any time and wherever they may be located drives new levels of business value and enhances efficiency. Frankly, mobile access is no longer a 'nice to have' but a 'must have.'"  "The mobile workforce is a business reality, and Oracle Fusion Tap is an example of how Oracle delivers mobile and cloud innovations that fundamentally improve productivity and how we work," said Chris Leone, Senior Vice President of Application Development, Oracle. "With Oracle Fusion Tap users will have an all-in-one, easily extensible app that puts mission-critical data and colleague connection at their fingertips." The entire release is available here http://www.oracle.com/us/corporate/press/1855392 Customers Live on Oracle Fusion Human Capital ManagementOracle HCM Cloud Service Helps Power HR's Contribution to the Business "More than 25 of the 100-plus customers who have selected Oracle Fusion Human Capital Management (HCM) are already live. Ardent Leisure, Peach Aviation, Toshiba Medical Systems and Zillow have deployed Oracle HCM Cloud Service and are using it to transform their HR operations. They join companies such as Principal Financial Group and Elizabeth Arden, who are already using Oracle HCM Cloud Service to help manage international growth and deliver pervasive, role-based, configurable solutions to their employees. With these recent go-lives, Oracle takes a leading position in successfully bringing live HCM customers in the cloud."  "As a technology company, Zillow looked to a partner who could scale with us. Zillow has gone live on Oracle HCM Cloud Service, which will give us the ability automate and streamline HR operations for our employees in the near future," said Sarah Bilton, Senior Director HR, Zillow. Read the entire release here http://www.oracle.com/us/corporate/press/1859573 Lending Club Selects Oracle ERP Cloud Service to Help Increase Insight and EfficienciesOracle ERP Cloud Service Provides an Open Architecture, Best-of-Breed Decision-Making, and Scalability in the Cloud "Lending Club, the leading platform for investing in and obtaining personal loans, has selected Oracle ERP Cloud Service to help improve decision-making and workflow, implement robust reporting, and take advantage of the inherent scalability and cost savings provided by the cloud. With more than 76,000 borrowers and 90,000 investors Lending Club utilizes technology and innovation to reduce the cost of traditional banking and offer borrowers better rates and investors better returns.  After an extensive search, Lending Club selected Oracle ERP Cloud Service due to the breadth and depth of capabilities and ongoing innovation of Oracle ERP Cloud Service, as well as Oracle's open architecture, industry leadership and commitment to partners." "Lending Club is an innovative, data-intensive, high-growth company and we needed a solution and partner that could match us," said Carrie Dolan, CFO, Lending Club. "We conducted a thorough review of our options, and Oracle ERP Cloud Service was the clear winner in terms of capabilities and business value as well as commitment to us as a customer." Read the entire release here http://www.oracle.com/us/corporate/press/1859020

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• Five Key Trends in Enterprise 2.0 for 2011

  - by kellsey.ruppel(at)oracle.com

  We recently sat down with Andy MacMillan, an industry veteran and vice president of product management for Enterprise 2.0 at Oracle, to get his take on the year ahead in Enterprise 2.0 (E2.0). He offered us his five predictions about the ways he believes E2.0 technologies will transform business in 2011. 1. Forward-thinking organizations will achieve an unprecedented level of organizational awareness. Enterprise 2.0 and Web 2.0 technologies have already transformed the ways customers, employees, partners, and suppliers communicate and stay informed. But this year we are anticipating that organizations will go to the next step and integrate social activities with business applications to deliver rich contextual "activity streams." Activity streams are a new way for enterprise users to get relevant information as quickly as it happens, by navigating to that information in context directly from their portal. We don't mean syndicating social activities limited to a single application. Instead, we believe back-office systems will be combined with social media tools to drive how users make informed business decisions in brand new ways. For example, an account manager might log into the company portal and automatically receive notification that colleagues are closing business around a certain product in his market segment. With a single click, he can reach out instantly to these colleagues via social media and learn from their successes to drive new business opportunities in his own area. 2. Online customer engagement will become a high priority for CMOs. A growing number of chief marketing officers (CMOs) have created a new direct report called "head of online"--a senior marketing executive responsible for all engagements with customers and prospects via the Web, mobile, and social media. This new field has been dubbed "Web experience management" or "online customer engagement" by firms and analyst organizations. It is likely to rapidly increase demand for a host of new business objectives and metrics from Web content management solutions. As companies interface with customers more and more over the Web, Web experience management solutions will help deliver more targeted interactions to ensure increased customer loyalty while meeting sales and business objectives. 3. Real composite applications will be widely adopted. We expect organizations to move from the concept of a single "uber-portal" that encompasses all the necessary features to a more modular, component-based concept for composite applications. This approach is now possible as IT and power users are empowered to assemble new, purpose-built composite applications quickly from existing components. 4. Records management will drive ECM consolidation. We continue to see a significant shift in the approach to records management. Several years ago initiatives were focused on overlaying records management across a set of electronic repositories and physical storage locations. We believe federated records management will continue, but we also expect to see records management driving conversations around single-platform content management consolidation. 5. Organizations will demand ECM at extreme scale. We have already seen a trend within IT organizations to provide a common, highly scalable infrastructure to consolidate and support content and information needs. But as data sizes grow exponentially, ECM at an extreme scale is likely to spread at unprecedented speeds this year. This makes sense as regulations and transparency requirements rise. The model in which ECM and lightweight CMS systems provide basic content services such as check-in, update, delete, and search has converged around a set of industry best practices and has even been coded into new industry standards such as content management interoperability services. As these services converge and the demand for them accelerates, organizations are beginning to rationalize investments into a single, highly scalable infrastructure. Is your organization ready for Enterprise 2.0 in 2011? Learn more.

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• Senior Developers vs. Junior

  - by huwyss

  I like the following quote which I found on codinghorror:[As Steve points out this is one key difference between junior and senior developers:] In the old days, seeing too much code at once quite frankly exceeded my complexity threshold, and when I had to work with it I'd typically try to rewrite it or at least comment it heavily. Today, however, I just slog through it without complaining (much). When I have a specific goal in mind and a complicated piece of code to write, I spend my time making it happen rather than telling myself stories about it [in comments].

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• Oracle OpenWorld Call for MDM Papers

  - by david.butler(at)oracle.com

  As the MDM Track owner, I would like to invite everyone to respond to the Oracle OpenWorld (October 2-6, Moscone Center, San Francisco) Call for Papers (https://oracleus.wingateweb.com/portal/cfp/ ). The Call for Papers is open now through Sunday, March 27. This is an outstanding opportunity for organizations familiar with MDM to tell their story to a very large, knowledgeable and intensely interested community. Opportunities for feedback and networking abound.  I would love to see MDM papers on: business drivers; business benefits; quantified ROI stories; business process optimization; implementation styles; implementation lessons learned; using master data as a service; data governance best practices; end-to-end data quality experiences; support for SOA; Chart of Accounts issues fixed; how to leverage reference data; improving EPM and/or BI across the board; operationalizing a data warehouse; support for cloud computing; compliance success stories; architecture, scalability, and mixed workload RAC platform performance examples; industry specific value propositions (Financial Services; Retail, Telecom; Manufacturing, High Tech Manufacturing, Public Sector, Health Care, …); and line of business specific value propositions (CRM, ERP, PLM, SCM, …); etc. In fact, given that MDM positively impacts all areas of operations and analytics, there are no limits to the ideas you may have for an OpenWorld presentation. When you follow the submission process, be sure to use “Master Data Management” for either the Primary or Optional track. Add “Master Data Management” as an Optional track if you are adding MDM content to a presentation on one of the following tracks: Agile; Customer Relationship Management, Oracle E-Business Suite, Product Lifecycle Management, Siebel, Sourcing and Procurement, Supply Chain Management, or one of the 18 available industry tracks. If Cloud Computing is included, please add “Cloud Computing” as a Cross-Stream Track. And don’t forget to make “MDM” a Tag, along with Business Intelligence, Cloud, CRM, Data Integration, Data Migration, Data Warehousing, EPM, or Service-Oriented Architecture whenever your content includes these items. I will personally review each submission. I hope you all keep me very busy over the next few weeks.

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• What have you seen go wrong when introducing SCRUM?

  - by cringe

  What was the single point of failure encountered when your company decided to replace the current processes with SCRUM? Can you give me some examples of things that have gone really wrong when a company tried to introduce SCRUM? I'd like to hear your anecdotes, something you experienced yourself, the big fail that you saw coming but couldn't prevent. I hear a lot of concern about missing documentation on decisions about the implementation details, and about story sizes and detail level of the stories.

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• How do you demo software with No UI in the Sprint Review?

  - by Jeff Martin

  We are doing agile software development, basically following Scrum. We are trying to do sprint reviews but finding it difficult. Our software is doing a lot of data processing and the stories often are about changing various rules around this. What are some options for demoing the changes that occurred in the sprint when there isn't a UI or visible workflow change, but instead the change is a subtle business rule on a processing job that can take 10s of minutes or even a couple of hours?

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• Webcast Q&A: ResCare Solves Content Lifecycle Challenges with Oracle WebCenter

  - by Kellsey Ruppel

  Last week we had the fourth webcast in our WebCenter in Action webcast series, "ResCare Solves Content Lifecycle Challenges with Oracle WebCenter", where customer Joe Lichtefeld from ResCare and Wayne Boerger & Doug Thompson from Oracle Partner TEAM Informatics shared how Oracle WebCenter is powering allowing ResCare to solve content lifecycle challenges, reduce compliance and business risks, and increase adoption of intranet as primary business communication tool In case you missed it, here's a recap of the Q&A.   Joe Lichtefeld, ResCare  Q: Did you run into any issues in the deployment of the platform?A: We experienced very few issues when implementing the content management and search functionalities. There were some challenges in determining the metadata structure. We tried to find a fine balance between having enough fields to provide the functionality needed, but trying to limit the impact to the contributing members.  Q: What has been the biggest benefit your end users have seen?A: The biggest benefit to date is two-fold. Content on the intranet can be maintained by the individual contributors more timely than in our old process of all requests being updated by IT. The other big benefit is the ability to find the most current version of a document instead of relying on emails and phone calls to track down the "current" version. Q: Was there any resistance internally when implementing the solution? If so, how did you overcome that?A: We experienced very little resistance. Most of our community groups were eager to be able to contribute and maintain their information. We had the normal hurdles of training and follow-up training with implementing a new system and process. As our second phase rolled out access to all employees, we have received more positive feedback on the accessibility of information. Wayne Boerger & Doug Thompson, TEAM Informatics Q: Can you integrate multiple repositories with the Google Search Appliance? Yes, the Google Search Appliance is designed to index lots of different repositories, from both public and internal sources. There are included connectors to many repositories, such as SharePoint, databases, file systems, LDAP, and with the TEAM GSA Connector and the Oracle Content Server. And the index for these repositories can be configured into different collections depending on the use cases that each customer has, and really, for each need within a customer environment. Q: How many different filters can you add when the search results are returned? A: Presuming this question is about the filtering on the search results. You can add as many filters as you like and it can be done by collection or any number of other criteria. Most importantly, customers now have the ability to limit the returned content by a set metadata value. Q: With the TEAM Sites Connector, what types of content can you sync? A: There’s really no limit; if it can be checked into the content server, then it is eligible for sync into Sites.  So basically, any digital file that has relevance to a Sites implementation can be checked into the WC Content central repository and then the connector can/will manage it. Q: Using the Connector, are there any limitations around where in Sites that synced content can be used? A: There are no limitations about where it can be used. When setting up your environment to use it, you just need to think through the different destinations on the Sites side that might use the content; that way you’ve got the right information to create the rules needed for the connector. If you missed the webcast, be sure to catch the replay to see a live demonstration of WebCenter in action!  ResCare Solves Content Lifecycle Challenges with Oracle WebCenter from Oracle WebCenter

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• Do you know your DNS server?

  - by John Paul Cook

  If you don’t know your DNS server is valid, you need to find out before July 9. The FBI found rogue DNS servers and replaced them with clean, safe DNS servers to protect the public. These safe, clean servers will be turned off on July 9, 2012. If your computer was compromised to use the rogue servers, it will stop resolving DNS queries on July 9 when the clean servers are turned off. The FBI has provided full technical details at http://www.fbi.gov/news/stories/2011/november/malware_110911/DNS-changer-malware.pdf...(read more)

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• Social Targeting: This One's Just for You

  - by Mike Stiles

  Think of social targeting in terms of the archery competition we just saw in the Olympics. If someone loaded up 5 arrows and shot them straight up into the air all at once, hoping some would land near the target, the world would have united in laughter. But sadly for hysterical YouTube video viewing, that’s not what happened. The archers sought to maximize every arrow by zeroing in on the spot that would bring them the most points. Marketers have always sought to do the same. But they can only work with the tools that are available. A firm grasp of the desired target does little good if the ad products aren’t there to deliver that target. On the social side, both Facebook and Twitter have taken steps to enhance targeting for marketers. And why not? As the demand to monetize only goes up, they’re quite motivated to leverage and deliver their incredible user bases in ways that make economic sense for advertisers. You could target keywords on Twitter with promoted accounts, and get promoted tweets into search. They would surface for your followers and some users that Twitter thought were like them. Now you can go beyond keywords and target Twitter users based on 350 interests in 25 categories. How does a user wind up in one of these categories? Twitter looks at that user’s tweets, they look at whom they follow, and they run data through some sort of Twitter secret sauce. The result is, you have a much clearer shot at Twitter users who are most likely to welcome and be responsive to your tweets. And beyond the 350 interests, you can also create custom segments that find users who resemble followers of whatever Twitter handle you give it. That means you can now use boring tweets to sell like a madman, right? Not quite. This ad product is still quality-based, meaning if you’re not putting out tweets that lead to interest and thus, engagement, that tweet will earn a low quality score and wind up costing you more under Twitter’s auction system to maintain. That means, as the old knight in “Indiana Jones and the Last Crusade” cautions, “choose wisely” when targeting based on these interests and categories to make sure your interests truly do line up with theirs. On the Facebook side, they’re rolling out ad targeting that uses email addresses, phone numbers, game and app developers’ user ID’s, and eventually addresses for you bigger brands. Why? Because you marketers asked for it. Here you were with this amazing customer list but no way to reach those same customers should they be on Facebook. Now you can find and communicate with customers you gathered outside of social, and use Facebook to do it. Fair to say such users are a sensible target and will be responsive to your message since they’ve already bought something from you. And no you’re not giving your customer info to Facebook. They’ll use something called “hashing” to make sure you don’t see Facebook user data (beyond email, phone number, address, or user ID), and Facebook can’t see your customer data. The end result, social becomes far more workable and more valuable to marketers when it delivers on the promise that made it so exciting in the first place. That promise is the ability to move past casting wide nets to the masses and toward concentrating marketing dollars efficiently on the targets most likely to yield results.

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• Where can I find a legal "permission to work on open source" document?

  - by Nathan Long

  One of the things I really like about my current job is that we developers are encouraged to make open source contributions. However, this encouragement has always been verbal. I've read some horror stories about developers having their open-source work legally claimed by their employer. I'd be more comfortable if we had something in writing from my employer saying that contributions are allowed and not owned by the company. Understanding that you are not lawyers, does anyone know where to find a boilerplate document to this effect?

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• New Exadata public references

  - by Javier Puerta

  The following customers are now public references for Exadata. Show your customers how other companies in their industries are leveraging Exadata to achieve their business objectives. BRITISH TELECOM - Communications - United Kingdom 2x Full Rack + 1x Quarter Rack Exadata Database Machine Oracle University Training Courses Success Story DEUTSCHE BANK - Financial Services - Germany 18x Full Rack Exadata Database Machine Warehouse for Credit Risk Reporting running on Exa Success Story OPENBAAR MINISTERIE - Public Sector - Netherlands 1x Full Rack Exadata Database Machine Datawarehouse usage Success Story ADRIATIC SLOVENICA - Insurance - Slovenia 1x Quarter Rack Exadata Database Machine running on Linux Replacing Oracle DB and Oracle Application Server Success Story More customer success stories at Oracle.com References

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• Top 5 Reasons to Invest in Enterprise 2.0 Technologies

  - by kellsey.ruppel(at)oracle.com

  In 2010, Oracle's portal, content management, and collaboration solutions evolved rapidly, supported by increasingly deep integrations across Oracle Fusion Middleware and the entire Oracle stack. In light of these developments, we asked Vince Casarez, vice president of Enterprise 2.0 product management, for his top five reasons to invest in Enterprise 2.0 (E2.0) technologies--including real-world examples of businesses already realizing the benefits of next-generation E2.0 technologies. 1. Provide a modern user experience As E2.0 technologies gain widespread adoption, customers and employees expect intuitive Web experiences that are both interactive and community-based. By partnering with Oracle, Alcatel-Lucent Enterprise Group is already making that happen. With 76,000 employees and operations in more than 100 countries, the company wanted a streamlined, personalized user experience with more relevant content in fewer clicks. Working with Oracle, they created a global support portal that supports personalization and integration with Oracle Business Intelligence Enterprise Edition and Oracle E-Business Suite--and drives collaboration with tools such as wikis, blogs, and forums. Learn more about Alcatel-Lucent Enterprise Group's Global Support Portal in this Webcast. 2. Improve productivity and collaboration As E2.0 technologies mature, Oracle anticipates companies moving beyond the idea of simply creating yet another Facebook-like destination for its employees, and instead shaping work environments around specific business tasks. After rapid growth--both organic and through acquisition--construction and infrastructure services leader Balfour Beatty found itself with multiple homegrown intranet sites with very minimal content-sharing capabilities. Today, thanks to Oracle WebCenter Suite, Oracle WebCenter Spaces, Oracle WebCenter Services, and Oracle Universal Content Management, Balfour Beatty is benefiting from collaborative workspaces, a central place to use and work with documents, and unified search across content. 3. Leverage business processes and applications Modern portals are now able to integrate users, content, and business processes in unprecedented ways. To take advantage of these new possibilities, leading dairy provider Land O'Lakes has implemented a fully integrated ERP solution together with Oracle's ECM platform. As a result, Land O'Lakes has been able to achieve better information management and compliance, increased adoption rates for enterprise tools, and increased business process efficiency thanks to more effective information sharing and collaboration. 4. Enhance customer and supplier relationships Companies have begun to move beyond the idea that E2.0 simply means enabling customer reviews or embedding chat functionality. They are taking E2.0 to the next level and providing interactive experiences for their customers. For example, to enhance customer and supplier relationships, Wind River, a global leader in device software optimization, successfully partnered with Oracle to: Integrate ERP and ECM content to provide customers the latest and most relevant support information for products they own Enable customers to personalize their support experience and receive updates regarding patches, application notes, and other relevant content Enable discussions, wikis, and blogs for more efficient collaboration 5. Increase business visibility and responsiveness By strategically embedding collaboration and communication tools into specific business contexts, companies significantly increase visibility into changing business conditions--and can respond much more agilely. Texas A&M University System--one of the largest systems of higher education in the U.S.--partnered with Oracle to create a unified repository that would enable the retrieval of research and grant data from disparate systems via an Enterprise 2.0 user interface. By enabling researchers to customize their own portals with easy-to-use tools, they have also been able to significantly reduce their reliance on the IT department. Learn how other Oracle customers are leveraging Enterprise 2.0 technologies.

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• Midsize Indepth Newsletter: Modern Innovation: Best Practices, Smart Cloud, Oracle Database In-Memory

  - by Catalin Teodor

  In the latest issue of the Oracle Midsize InDepth Newsletter, Steve Cox, vice president of Oracle Midsize Programs, reveals the smart path for growing companies to adopt modern best practices. This newsletter also includes the latest videos, webcasts, media buzz, and customer stories. Share with your partners today!

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• Is there a perf hit using mule as a container vs. standard JEE container like Weblogic?

  - by Victor Grazi

  Our team is considering using Mule in a large scale medium volume internal facing transactional banking application. At first Mule would just be used as an application server although it is possible some of its esb/orchestration features would be used in the future. I have no experience with mule, being new on the team. But my gut says Mule would not be as performant as Weblogic or Glassfish as a deployment container. Does anyone have any comparison stories to share that might shed light?

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• Will high reputation in Stack Overflow help to get a good job?

  - by Shamim Hafiz

  In a post, Joel Spolsky mentioned that 5 digit StackOverflow reputation can help you to earn a job paying $100k+. How much of that is real? Would anyone like to share their success in getting high paid job by virtue of their reputations on StackExchange sites? I read somewhere that, a person got Interview offer in Google because a recruiter found his Stackoverflow reputation to be impressive. Anyone else with similar stories?

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• Brazil is Hot for Social Media

  - by Mike Stiles

  Today’s guest blog is from Oracle SVP Product Development Reggie Bradford, fresh off a visit to Sao Paulo, Brazil where he spoke at the Dachis Social Business Summit and spent some time getting a personal taste for the astonishing growth of social in Brazil, both in terms of usage and engagement. I knew it was big, but I now have an all-new appreciation for why the Wall Street Journal branded Brazil the “social media capital of the universe.” Brazil has the world’s 5th largest economy, an expanding middle class, an active younger demo market, a connected & outgoing culture, and an ongoing embrace of the social media platforms. According to comScore's 2012 Brazil Digital Future in Focus report, 97% are using social media, and that’s not even taking mobile-only users into account. There were 65 million Facebook users in 2012, spending an average 535 minutes there, up 208%. It’s one of Twitter’s fastest growing markets and the 2nd biggest market for YouTube. Instagram usage has grown over 300% since last year. That by itself is exciting, but look at the opportunity for social marketing brands. 74% of Brazilian social users follow brands on Facebook, and 59% have praised a company on either Twitter or Facebook. A 2011 Oh! Panel study found 81% of social networkers there used social to research new products and 75% went there looking for discounts. B2C eCommerce sales in Brazil is projected to hit $26.9 billion by 2015. I bet I’m not the only one who sees great things ahead, and I was fortunate enough give a keynote ABRADI, an association of leading digital agencies in Brazil with 53 execs from 35 agencies attending. I was also afforded the opportunity to give my impressions of what’s going on in Brazil to Jornal Propoganda & Marketing, one of the most popular publications in Latin America for marketers. I conveyed that especially in an environment like Brazil, where social users are so willing to connect and engage brands, marketers need to back away from the heavy-handed, one-way messaging of old school advertising and move toward genuine relationships and trust-building. To aide in this, organizational and operation changes must be embraced inside the enterprise. We've talked often about the new, tighter partnership forming between the CIO and CMO. If this partnership is not encouraged, fostered and resourced, the increasing amount of time consumers spend on mobile and digital, and the efficiencies and integrations offered by cloud-based software cannot be exploited. These are the kinds of changes that can yield social data that, when combined with enterprise data, helps you come to know your social audiences intimately and predict their needs. Consumers are always connected and need your brand to be accessible at any time, be it for information or customer service. And, of course, all of this is happening quite publicly. The holistic, socially-enable enterprise connects social to customer service systems and all other customer touch points, facilitating the kind of immediate, real-time, gratifying response customers are coming to expect. Social users in Brazil are highly active and clearly willing to meet us as brands more than halfway. Empowering yourself with a social management technology platform will have you set up to maximize this booming social market…from listening & monitoring to engagement to analytics to workflow & automation to globalization & language support. Brands, it’s time to be as social as the great people of Brazil are. Obrigado! @reggiebradfordPhoto: Gualberto107, freedigitalphotos.net

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• Welcome to the Apps Strategy Blog

  - by [email protected]

  Over the coming days and weeks we will be blogging here about all things related to Oracle Applications Strategy. First and foremost, what's happening at OpenWorld in Applications, news about new applications releases, applications events and applications customer success stories. Our goal is to give you information to get the most out of your Oracle Applications.

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• Hard Disk Erasure - When Does Erased Not Really Mean Erased?

  You have no doubt heard the stories about personal or confidential business data being found on computer hard disks. There are comments by various world renowned experts in data recovery and computer... [Author: Michiel Van Kets - Computers and Internet - May 06, 2010]

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• Cream of the Crop

  - by KemButller

  JD Edwards has been working hard to ensure that you shouldn't have to work so hard! Yet there are still JD Edwards customers that may not be up to speed on all the new and or improved tools and utilities we have delivered, all designed to make your life easier. So today, I want to share what I consider to be the cream of the crop….those items that every customer should know about and leverage to make ERP life just a little bit (or A LOT) easier! These are my top picks, the cream of a very good crop! Explore and enjoy, and gain some of your time back to do with as you please. · www.runjde.com It’s where to go when you need to know! The Resource Kits available on www.runjde.com provide comprehensive Resource Kits (guides) by user type. The guides provide brief descriptions of the wide array of resources that are available to JD Edwards’s eco system and links to each of those resources. · My Oracle Support (MOS) Information Centers This link will take you to an index that is designed to provide you with simple and quick navigation to the available EnterpriseOne Information Centers. This index provides links to: · EnterpriseOne Application specific Information Centers · EnterpriseOne Tools and Technology Information Centers · EnterpriseOne Performance Information Center · EnterpriseOne 9.1 and 9.0 Information Centers Information Centers give Oracle the ability to aggregate content for a given focus area and present this content in categories for easy browsing by our customers. Information Centers offer a variety of focused dynamic content organized around one or more of the following tasks. · Overview · Use · Troubleshooting · Patching and Maintenance · Install and Configure · Upgrade · Optimize Performance · Security · Certify JD Edwards Newsletters Be in the know by reading the Global Customer Support Product Newsletters. They are PACKED with news and information covering a wide range of topics and news. It is a must read if you want to know what’s happening in the JD Edwards universe! Read the latest EntepriseOne newsletter Read the latest World newsletter Learn How to receive notification when a new newsletter edition is published Oracle Learning Library – (OLL) Oracle Learn Library is the place to go for easy access to JD Edwards Application and Tools training. For a comprehensive view of the training available for a specific product/functional area, explore the Knowledge Paths For Net Change (new feature) training, explore the TOI sessions (TOI stands for Transfer Of Information). Tip: Be sure to experiment with the search filters! · www.upgradejde.com The site designed to help customers and partners with the process of upgrading JD Edwards. The site is a wealth of information, tools and resources designed to assist in the evaluation, planning and execution steps required when upgrading. Of note is the wildly successful upgrade strategy known as “The Art of the Possible” wherein JD Edwards and many of our partners hold free workshops to teach customers how to conduct upgrades in 100 days or less. Equally important is the fact that on www.upgradejde.com, customers can gain visibility into planned enhancements using the Product and Technology Feature Catalogs. The catalogs are great for creating customer specific reports about the net change between older releases and current or planned releases. Examples of other key resources on www.upgradejde.com are the product data base changes between releases, extensibility guides, (formerly known as programmer’s guides), whitepapers, ROI calculators and much more!

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