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  • How Much is My Website Worth?

    This is a question that comes up a lot. People hear stories about how domain names without a website on them have sold for millions and sites that are losing money sell for hundreds of millions of dollars. So naturally some people think that if they just put up a website and claim that it has a ton of potential, it's worth a ton of money.

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  • Why people don't patch and upgrade?!?

    - by Mike Dietrich
    Discussing the topic "Why Upgrade" or "Why not Upgrade" is not always fun. Actually the arguments repeat from customer to customer. Typically we hear things such as: A PSU or Patch Set introduces new bugs A new PSU or Patch Set introduces new features which lead to risk and require application verification  Patching means risk Patching changes the execution plans Patching requires too much testing Patching is too much work for our DBAs Patching costs a lot of money and doesn't pay out And to be very honest sometimes it's hard for me to stay calm in such discussions. Let's discuss some of these points a bit more in detail. A PSU or Patch Set introduces new bugsWell, yes, that is true as no software containing more than some lines of code is bug free. This applies to Oracle's code as well as too any application or operating system code. But first of all, does that mean you never patch your OS because the patch may introduce new flaws? And second, what is the point of saying "it introduces new bugs"? Does that mean you will never get rid of the mean issues we know about and we fixed already? Scroll down from MOS Note:161818.1 to the patch release you are on, no matter if it's 10.2.0.4 or 11.2.0.3 and check for the Known Issues And Alerts.Will you take responsibility to know about all these issues and refuse to upgrade to 11.2.0.4? I won't. A new PSU or Patch Set introduces new featuresOk, we can discuss that. Offering new functionality within a database patch set is a dubious thing. It has advantages such as in 11.2.0.4 where we backported Database Redaction to. But this is something you will only use once you have an Advanced Security license. I interpret that statement I've heard quite often from customers in a different way: People don't want to get surprises such as new behaviour. This certainly gives everybody a hard time. And we've had many examples in the past (SESSION_CACHED_CURSROS in 10.2.0.4,  _DATAFILE_WRITE_ERRORS_CRASH_INSTANCE in 11.2.0.2 and others) where those things weren't documented, not even in the README. Thanks to many friends out there I learned about those as well. So new behaviour is the topic people consider as risky - not really new features. And just to point this out: A PSU never brings in new features or new behaviour by definition! Patching means riskDoes it really mean risk? Yes, there were issues in the past (and sometimes in the present as well) where a patch didn't get installed correctly. But personally I consider it way more risky to not patch. Keep that in mind: The day Oracle publishes an PSU (or CPU) containing security fixes all the great security experts out there go public with their findings as well. So from that day on even my grandma can find out about those issues and try to attack somebody. Now a lot of people say: "My database does not face the internet." And I will answer: "The enemy is sitting already behind your firewalls. And knows potentially about these things." My statement: Not patching introduces way more risk to your environment than patching. Seriously! Patching changes the execution plansDo they really? I agree - there's a very small risk for this happening with Patch Sets. But not with PSUs or CPUs as they contain no optimizer fixes changing behaviour (but they may contain fixes curing wrong-query-result-bugs). But what's the point of a changing execution plan? In Oracle Database 11g it is so simple to be prepared. SQL Plan Management is a free EE feature - so once that occurs you'll put the plan into the Plan Baseline. Basta! Yes, you wouldn't like to get such surprises? Than please use the SQL Performance Analyzer (SPA) from Real Application Testing and you'll detect that easily upfront in minutes. And not to forget this, a plan change can also be very positive!Yes, there's a little risk with a database patchset - and we have many possibilites to detect this before patching. Patching requires too much testingWell, does it really? I have seen in the past 12 years how people test. There are very different efforts and approaches on this. I have seen people spending a hell of money on licenses or on project team staffing. And I have seen people sailing blindly without any tests just going the John-Wayne-approach.Proper tools will allow you to test easily without too much efforts. See the paragraph above. We have used Real Application Testing in so many customer projects reducing the amount of work spend on testing by over 50%. But apart from that at some point you will have to stop testing. If you don't you'll get lost and you'll burn money. There's no 100% guaranty. You will have to deal with a little risk as reaching the final 5% of certainty will cost you the same as it did cost to reach 95%. And doing this will lead to abnormal long product cycles that you'll run behind forever. And this will cost even more money. Patching is too much work for our DBAsPatching is a lot of work. I agree. And it's no fun work. It's boring, annoying. You don't learn much from that. That's why you should try to automate this task. Use the Database's Lifecycle Management Pack. And don't cry about the fact that it costs money. Yes it does. But it will ease the process and you'll save a lot of costs as you don't waste your valuable time with patching. Or use Oracle Database 12c Oracle Multitenant and patch either by unplug/plug or patch an entire container database with all PDBs with one patch in one task. We have customer reference cases proofing it saved them 75% of time, effort and cost since they've used Lifecycle Management Pack. So why don't you use it? Patching costs a lot of money and doesn't pay outWell, see my statements in the paragraph above. And it pays out as flying with a database with 100 known critical flaws in it which are already fixed by Oracle (such as in the Oct 2013 PSU for Oracle Database 12c) will cost ways more in case of failure or even data loss. Bet with me? Let me finally ask you some questions. What cell phone are you using and which OS does it run? Do you have an iPhone 5 and did you upgrade already to iOS 7.0.3? I've just encountered on mine that the alarm (which I rely on when traveling) has gotten now a dependency on the physical switch "sound on/off". If it is switched to "off" physically the alarm rings "silently". What a wonderful example of a behaviour change coming in with a patch set. Will this push you to stay with iOS5 or iOS6? No, because those have security flaws which won't be fixed anymore. What browser are you surfing with? Do you use Mozilla 3.6? Well, congratulations to all the hackers. It will be easy for them to attack you and harm your system. I'd guess you have the auto updater on.  Same for Google Chrome, Safari, IE. Right? -Mike The T.htmtableborders, .htmtableborders td, .htmtableborders th {border : 1px dashed lightgrey ! important;} html, body { border: 0px; } body { background-color: #ffffff; } img, hr { cursor: default }

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  • How do you prevent inflation in a virtual economy?

    - by Tetrad
    With your typical MMORPG, players can usually farm the world for raw materials essentially forever. Monsters/mineral veins/etc are usually on some respawn timer so, other than time, there really isn't a good way to limit the amount of new currency entering the system. So that really only leaves money sinks to try to take money out of the system. What are some strategies to prevent inflation of the in-game currency?

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  • Steps on Effective Keyword Research

    It is important to optimize your website/money site to gain more clients and market your products. Hunting the best profitable keywords for your website will help you put your website on top. It will be only a waste of money if you use keywords that are unnecessary or irrelevant.

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  • Search Engine Optimization - What to Do With Your SEO Visitors When They Come to Your Website

    When it comes to making money from your search engine optimization efforts you have to make sure you are focused on getting your SEO traffic to actually buy what you are selling. Most people are so concerned with getting more visitors to their site that they forget about the fact that you have to get them to buy something in order to make money. In this article I want to show you exactly how to get your visitors to buy when they come to your site.

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  • Why is the Right Keyword So Important?

    If you are in the Internet Marketing business, you have probably asked yourself hundred of times, how much money you can make if you are in first position in Google rankings? Well, you can make thousands, but also you can make nothing. This is because money that you can make depends completely on the keyword that your web site is ranked for.

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  • Under which circumstances (if any) does it make sense to work for a startup, for free?

    - by blueberryfields
    I've been bumping around the startup world for a while, and most startups I've seen seem to have (amongst other things) two things in common: A lack of money An inability to, reliably, hire good quality developers This means that, for startups, the ideal hire is someone who is free - where they can wait until they've both raised money and found out that the hire is worth his price tag. When (if ever) is this a win win situation? For you, as a programmer or software developer, when would this make sense?

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  • How do you prevent inflation in a virtual economy?

    - by Tetrad
    With your typical MMORPG, players can usually farm the world for raw materials essentially forever. Monsters/mineral veins/etc are usually on some sort of respawn timer, so other than time there really isn't a good way to limit the amount of new currency entering the system. That really only leaves money sinks to try to take money out of the system. What are some strategies to prevent inflation of the in-game currency?

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  • Internet Marketing Consultant Engagement

    I heard a great line from a colleague a while back say he has seen so many times where the consultant says I have the experience and the business owner had the money, when the relationship was over it seems like the consultant had the money and the business owner had the "experience." How many business owners do you think have been there before? This is why so many business owners are gun shy in dealing with internet marketing and marketing in general.

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  • Selling a Website - What You Need to Know

    People sell their websites for all sorts of reasons, and selling a site that has a decent amount of traffic is a great way to make a bit of extra money. So why would you sell your website? Perhaps you need the money for rent, or perhaps you just don't have the time to work on that site anymore (or perhaps you've moved onto doing bigger and better things).

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  • SEO Promotion - Rank Your Site Number 1

    Search engine optimization promotion provides marketing and rank promotion services using strategies that define the various elements that drives SEO. If you are serious about making your online business be on the first page of Google, SEO promotion and marketing can do all the works for you. All internet marketing efforts though either require time or money. Your budget (time or money) will determine how quickly and how widely you can rank your site.

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  • Build Your Own Discount Voucher Code Site - It's Easy!

    The world of online shopping has gone gaga over coupons and vouchers that offer you money off your shopping baskets. A huge number of sites offering these deals has popped up almost overnight and marketers are making a great deal of money for their efforts. Want to join the party?

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