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  • Title Tags and SEO

    SEO or search engine optimization is an online marketing tool or technique which is typically considered free traffic. It is applied by a lot of internet marketers in order to attract more visitors to their products and services by getting first page search engine rankings for their selected keyword (or search phrase).

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  • 3 Simple Steps to Achieving a Front Page Search Listing on Google

    It's a fact that most website owners struggle to get traffic to their sites. Unless you are very fortunate or have invested a lot of time and money in SEO then getting a front page ranking on Google for a highly searched keyword phrase is normally just a pipe dream. After all, there are only 10 front page spots to be had and competition to secure one is incredibly high - as are the rewards.

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  • Success Tips For Online Brand Building

    Internet is an extremely dynamic medium. There could be numerous other companies that may be dealing the services and products that you market. In such a scenario, the importance of online brand building becomes significant. Some useful tips on online branding that may help in getting more traffic to your site are discussed below:

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  • Computer Networks UNISA - Chap 10 &ndash; In Depth TCP/IP Networking

    - by MarkPearl
    After reading this section you should be able to Understand methods of network design unique to TCP/IP networks, including subnetting, CIDR, and address translation Explain the differences between public and private TCP/IP networks Describe protocols used between mail clients and mail servers, including SMTP, POP3, and IMAP4 Employ multiple TCP/IP utilities for network discovery and troubleshooting Designing TCP/IP-Based Networks The following sections explain how network and host information in an IPv4 address can be manipulated to subdivide networks into smaller segments. Subnetting Subnetting separates a network into multiple logically defined segments, or subnets. Networks are commonly subnetted according to geographic locations, departmental boundaries, or technology types. A network administrator might separate traffic to accomplish the following… Enhance security Improve performance Simplify troubleshooting The challenges of Classful Addressing in IPv4 (No subnetting) The simplest type of IPv4 is known as classful addressing (which was the Class A, Class B & Class C network addresses). Classful addressing has the following limitations. Restriction in the number of usable IPv4 addresses (class C would be limited to 254 addresses) Difficult to separate traffic from various parts of a network Because of the above reasons, subnetting was introduced. IPv4 Subnet Masks Subnetting depends on the use of subnet masks to identify how a network is subdivided. A subnet mask indicates where network information is located in an IPv4 address. The 1 in a subnet mask indicates that corresponding bits in the IPv4 address contain network information (likewise 0 indicates the opposite) Each network class is associated with a default subnet mask… Class A = 255.0.0.0 Class B = 255.255.0.0 Class C = 255.255.255.0 An example of calculating  the network ID for a particular device with a subnet mask is shown below.. IP Address = 199.34.89.127 Subnet Mask = 255.255.255.0 Resultant Network ID = 199.34.89.0 IPv4 Subnetting Techniques Subnetting breaks the rules of classful IPv4 addressing. Read page 490 for a detailed explanation Calculating IPv4 Subnets Read page 491 – 494 for an explanation Important… Subnetting only applies to the devices internal to your network. Everything external looks at the class of the IP address instead of the subnet network ID. This way, traffic directed to your network externally still knows where to go, and once it has entered your internal network it can then be prioritized and segmented. CIDR (classless Interdomain Routing) CIDR is also known as classless routing or supernetting. In CIDR conventional network class distinctions do not exist, a subnet boundary can move to the left, therefore generating more usable IP addresses on your network. A subnet created by moving the subnet boundary to the left is known as a supernet. With CIDR also came new shorthand for denoting the position of subnet boundaries known as CIDR notation or slash notation. CIDR notation takes the form of the network ID followed by a forward slash (/) followed by the number of bits that are used for the extended network prefix. To take advantage of classless routing, your networks routers must be able to interpret IP addresses that don;t adhere to conventional network class parameters. Routers that rely on older routing protocols (i.e. RIP) are not capable of interpreting classless IP addresses. Internet Gateways Gateways are a combination of software and hardware that enable two different network segments to exchange data. A gateway facilitates communication between different networks or subnets. Because on device cannot send data directly to a device on another subnet, a gateway must intercede and hand off the information. Every device on a TCP/IP based network has a default gateway (a gateway that first interprets its outbound requests to other subnets, and then interprets its inbound requests from other subnets). The internet contains a vast number of routers and gateways. If each gateway had to track addressing information for every other gateway on the Internet, it would be overtaxed. Instead, each handles only a relatively small amount of addressing information, which it uses to forward data to another gateway that knows more about the data’s destination. The gateways that make up the internet backbone are called core gateways. Address Translation An organizations default gateway can also be used to “hide” the organizations internal IP addresses and keep them from being recognized on a public network. A public network is one that any user may access with little or no restrictions. On private networks, hiding IP addresses allows network managers more flexibility in assigning addresses. Clients behind a gateway may use any IP addressing scheme, regardless of whether it is recognized as legitimate by the Internet authorities but as soon as those devices need to go on the internet, they must have legitimate IP addresses to exchange data. When a clients transmission reaches the default gateway, the gateway opens the IP datagram and replaces the client’s private IP address with an Internet recognized IP address. This process is known as NAT (Network Address Translation). TCP/IP Mail Services All Internet mail services rely on the same principles of mail delivery, storage, and pickup, though they may use different types of software to accomplish these functions. Email servers and clients communicate through special TCP/IP application layer protocols. These protocols, all of which operate on a variety of operating systems are discussed below… SMTP (Simple Mail transfer Protocol) The protocol responsible for moving messages from one mail server to another over TCP/IP based networks. SMTP belongs to the application layer of the ODI model and relies on TCP as its transport protocol. Operates from port 25 on the SMTP server Simple sub-protocol, incapable of doing anything more than transporting mail or holding it in a queue MIME (Multipurpose Internet Mail Extensions) The standard message format specified by SMTP allows for lines that contain no more than 1000 ascii characters meaning if you relied solely on SMTP you would have very short messages and nothing like pictures included in an email. MIME us a standard for encoding and interpreting binary files, images, video, and non-ascii character sets within an email message. MIME identifies each element of a mail message according to content type. MIME does not replace SMTP but works in conjunction with it. Most modern email clients and servers support MIME POP (Post Office Protocol) POP is an application layer protocol used to retrieve messages from a mail server POP3 relies on TCP and operates over port 110 With POP3 mail is delivered and stored on a mail server until it is downloaded by a user Disadvantage of POP3 is that it typically does not allow users to save their messages on the server because of this IMAP is sometimes used IMAP (Internet Message Access Protocol) IMAP is a retrieval protocol that was developed as a more sophisticated alternative to POP3 The single biggest advantage IMAP4 has over POP3 is that users can store messages on the mail server, rather than having to continually download them Users can retrieve all or only a portion of any mail message Users can review their messages and delete them while the messages remain on the server Users can create sophisticated methods of organizing messages on the server Users can share a mailbox in a central location Disadvantages of IMAP are typically related to the fact that it requires more storage space on the server. Additional TCP/IP Utilities Nearly all TCP/IP utilities can be accessed from the command prompt on any type of server or client running TCP/IP. The syntaxt may differ depending on the OS of the client. Below is a list of additional TCP/IP utilities – research their use on your own! Ipconfig (Windows) & Ifconfig (Linux) Netstat Nbtstat Hostname, Host & Nslookup Dig (Linux) Whois (Linux) Traceroute (Tracert) Mtr (my traceroute) Route

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  • Free and Innovative Website Analytics Tools

    Many people think of free web analytics in terms of Google Analytics, well, this is understandable given the big name that Google is. Unknown to many, there are numerous web analytics tools out there that are free and very innovative. These web statistics tools measure everything from real-time visitor tracking, to search engine traffic and user behavior.

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  • What Keywords Rank High in Google?

    Learn the basics of how keywords help you rank high in the search engines. Implementing the proper keywords into your websites, blogs and other web 2.0 strategies can generate a ton of free traffic.

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  • Keyword 101

    Keywords are a vital key to your websites success and will attract you customers. People use keywords to find products or information online. If you use keywords correctly, they can take you to the top of search engines like Google for free giving you free targeted traffic that are interested in what you have to say or sell to them.

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  • SEO effect on retiring a subdomain

    - by Anshul Sao
    I have a website mysite.com, which had a subdomain which was very popular in Google: abc.mysite.com. Due to a site redesign we had to consolidate the domains and the content of abc.mysite.com/* now started appearing in mysite.com/abc/*. After this change I am seeing sharp decline in SEO traffic. I have proper 301 redirects in place, but still the SEO is degrading by day. Any insights on why this may be happening?

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  • SEO Pitfalls to Avoid

    If you want to maximize your site's search engine visibility, keywords are the best things to bank on. When you use just the right ones and put them in the right places within your content, you can definitely see them work their wonders in your rankings. Of course, the more important result would be a significant increase in your traffic and sales.

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  • The State of the Internet -- Retail Edition

    - by David Dorf
    Over at Business Insider, there's a great presentation on the State of the Internet done in the Mary Meeker style.  Its 138 slides so I took the liberty of condensing it down to the 15 slides that directly apply to the retail industry.  However, I strongly recommend looking at the entire deck when you have time.  And while you're at it, Business Insider just launched a retail portal that's dedicated to retail industry content.  Please check it out as well.  My take-aways are below after the slide show. &amp;amp;amp;amp;lt;span id=&amp;amp;amp;amp;quot;XinhaEditingPostion&amp;amp;amp;amp;quot;&amp;amp;amp;amp;gt;&amp;amp;amp;amp;lt;/span&amp;amp;amp;amp;gt; [Source: Business Insider] Here are a few things I took away from the statistics: Facebook and Twitter are in their infancy.  While all retailers should have social programs, search is still the driver and therefore should receive the lions share of investment.  Facebook referrals are up 92% year-over-year, but Google still does 80% of the referrals. E-commerce continues to grow at breakneck speed, but in-store commerce is still king. Stores are not showrooms yet.  And social commerce pure-plays like Gilt and Groupon are tiny but worthy of some attention. There are more smartphones than PCs on the internet, and the disparity will continue to grow. PC growth will be flat and Tablet use will continue to grow. Mobile accounts for 12% of all internet traffic. A quarter of smartphone sales come from China, so anyone with a presence there better have a strong mobile strategy. 38% of people have used their smartphone to make a purchase, and many use their smartphones inside stores.  Smartphones are a critical consumer tool for shopping. Mobile is starting to drive significant traffic to e-commerce sites, especially tablets.  Tablet strategies are crucial for retailers. Mobile payments from the likes of Paypal and Square are growing quickly.  It will be interesting to see how NFC plays in this area. Mobile operating systems are losing market share to iOS and Android.  I wonder in Microsoft can finally make a dent? The internet is being dominated by mobile devices, and retailers had better have a strong mobile strategy to meet consumer demand.

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  • Proper Link Building - The Keystroke to Better Search Engine Page Ranking

    The SEO and the SEM are the tools to get a website within the top ten ranking on the search engine result pages. The ranking on the search engine result pages is the most essential thing needed for any website to get the maximum volume of web traffic to their site. In fact the point is that it is no good to launch a website if it remains out of the sight of the internet users.

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  • Ideal SEO Package

    Every person who owns a website knows that in order to make a dime out of it he will have to advertise & promote it. Search engine optimization is the most ideal way of promoting a website and generate traffic as well as online visibility for the web site.

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  • Website Benchmarking - How Does Your Website Compare?

    With over 14 billion websites, the internet is fast becoming the first place people look for information. As the number of websites swells it becomes increasingly difficult to set your own website apart from the rest. Being able to quantify the friendliness of your website is essential if you want to know what changes can be made for the better and how you can expect those changes to effect traffic and ranking.

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  • SEO For Beginners

    So you've started your new site added you're products and your eager to see some return on your investment, some sales. You won't get any sales without any traffic that's why shops pay a premium to be in busy shopping malls. You could have the best shop in the world stocking the greatest products at the keenest prices, if no one can get to it your not going to sell much are you?

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  • A Look at Niche Specific Backlinks

    Backlinks are links post by users on blogs and comments on different forms of articles that exist over the internet. They are a good way to get traffic and can also help improve not just the page rank but also the search engine placement of a webpage. In many cases backlinks also help earn revenue and boost overall business.

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