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  • Link Tracking

    Finding the correct way to utilize your link tracking software is actually a very simple task for even the green SEO learner. Everyone knows that you want to have as many links as possible pointing to your site to increase your rankings in the SERP's thus increasing the amount of traffic coming to your site via major search engines.

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  • Inexpensive SEO Tips

    Search engine optimization or SEO is the best way to guide targeted traffic to your internet site. This maximizes the benefits of a correctly optimized web site will yield lots of income for the internet marketer. Conversely, optimizing your internet site might cost you 1000's of dollars if you are not skilled in this area.

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  • In-Store Tracking Gets a Little Harder

    - by David Dorf
    Remember how Nordstrom was tracking shopper movements within their stores using the unique number, called a MAC, emitted by the WiFi radio in smartphones?  The phones didn't need to connect to the network, only have their WiFi enabled, as most people do by default.  They did this, presumably, to track shoppers' path to purchase and better understand traffic patterns.  Although there were signs explaining this at the entrances, people didn't like the notion of being tracked.  (Nevermind that there are cameras in the ceiling watching them.)  Nordstrom stopped the program. To address this concern the Future of Privacy, a Washington think tank, created Smart Store Privacy, a do-not-track service that allows consumers to register their MAC address in much the same way people register their phone numbers in the national do-not-call list.  A group of companies agreed to respect consumers' wishes and ignore smartphones listed in the database.  The database includes Bluetooth identifiers as well.  Of course you could simply turn your bluetooth and WiFi off when shopping as well. Most know that Apple prefers to use BLE beacons to contact and track smartphones within their stores.  This feature extends the typical online experience to also work in physical stores.  By identifying themselves, shoppers can expect a more tailored shopping experience much like what we've come to expect from Amazon's website, with product recommendations and offers that are (usually) relevant. But the upcoming release of iOS8 is purported to have a new feature that randomizes the WiFi MAC address of smartphones during the "probing" phase.  That is, before connecting to the WiFi network, a random MAC number is used so as to keep the smartphone's real MAC address secret.  Unless you actually connect to the store's WiFi, they won't recognize the MAC address. The details on this are still sketchy, but if the random MAC is consistent for a short period, retailers will still be able to track movements anonymously, but they won't recognize repeat visitors.  That may be sufficient for traffic analytics, but it will stymie target marketing.  In the case of marketing, using iBeacons with opt-in permission from consumers will be the way forward. There is always a battle between utility and privacy, so I expect many more changes in this area.  Incidentally, if you'd like to see where beacons are being used this site tracks them around the world.

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  • Understanding Keyword Research Data

    Whenever any company goes ahead and decides to launch a campaign to increase their business sales and raise their profits over the internet then their first concern must be increased traffic. Well, this is the prime goal of every internet venture in a general manner. What is the purpose of having any content on the web when there are no visitors to that website and there is no body actually visiting your sites.

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  • How to test high load on a website? [closed]

    - by rFactor
    Possible Duplicate: How do you load test your application? Hi, I am nearing a point of finalizing a website and it will soon be released. We have bought some traffic and advertisement packages and the nature of the site makes it heavier than typical static-like websites. I am looking for hear good ways to test how well the site performs under heavy load. I already know ab. Got any other tips to spare?

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  • A Beginner's Quick Guide to How SEO Works

    SEO is among the best ways that you can have traffic directed and redirected to your website. The number of SEO tips and tricks out there are staggering and can take you a very long time if you as a novice begin to perform SEO based on what you read over manuals and blogs online.

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  • White Hat SEO - Want to Make Your Website High Ranked?

    White-hat SEO is one of the best ways to make your website well-known on search engine optimization. This is widely utilized all over the world. There is asset of techniques which are developed in order to get desired benefit. The flow of traffic is achieved by employing search engine friendly coding.

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  • SEO Courses Are of the Utmost Importance When Setting Up a Website

    After completing one of the many SEO courses one will be able to improve the volume of traffic to their website as well as blogs from sources such as algorithmic search results instead of using other SEM which may include payments. You will also be able to become visible to other visitors as SEO targets different kinds of searches which may include image search, video searches and local searches as this gives a website presence.

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  • Incorporating SEO Into Web Design

    Design is a very important aspect for a successful website; it an effective tool in increasing brand awareness, establishing an effective online identity, and connecting with the target marketing thus increasing the return on the website. However, to truly maximise the efficiency of the website and increase the ROI effective web design needs to be coupled with search engine optimisation (SEO). After all, a web site could have the most exciting products and offer the ultimate shopping experience but still remain unsuccessful if there is no traffic.

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  • Effective Link Building As an Online Marketing Strategy

    Link building is a very effective online marketing strategy for increasing search engine rankings but only if done correctly. Consideration needs to be given to the type links you develop for your site being search engines favor particular link characteristics. Discover the 3 characteristics the links you are developing need to have in order for you to increase your search engine traffic.

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  • Google Mayday Update

    So Google did an update called Mayday. Although this was a small update, it had a profound impact on millions of websites around the globe. Some webmasters have claimed to have lost between 5-15% of long-tail traffic with some reporting more.

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  • Two Basic Steps to Enhance Your Web Presence and Brand Recognition

    If you are a confident business person, you must believe that your product is the best a client can get. To present this information to prospective clients, you will need assistance to direct web traffic of users seeking your product to your website where you will have the opportunity to convince them that buying from you will not be a mistake. Most business people stop at stage one because they fail to attract the right clients, they are said to have practically no web presence.

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  • Search Engine Optimization - The Five Factors Search Engines Use to Rank Websites

    At the end of the day, SEO requires a lot of extremely specialized knowledge, time, and attention - on an ongoing basis. But because a SEO effort can give a website's rankings a dramatic boost in the search results - and there is a significant connection between search engine ranking and search referral traffic - it is well worth doing whatever it takes to develop the knowledge and to be able to invest the time and attention.

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  • Deciphering a Search Engine Optimization Analysis

    A search engine optimization analysis is a tool that web developers can use to track how well their sites are showing up on the most popular search engines. There are several types of analysis software and services available that will give a good reading of your website's real optimization level. Ideally, a business website will be ranked near the top of search engine results, which will drive more traffic to the site.

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