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• Augmenting your Social Efforts via Data as a Service (DaaS)

  - by Mike Stiles

  The following is the 3rd in a series of posts on the value of leveraging social data across your enterprise by Oracle VP Product Development Don Springer and Oracle Cloud Data and Insight Service Sr. Director Product Management Niraj Deo. In this post, we will discuss the approach and value of integrating additional “public” data via a cloud-based Data-as-as-Service platform (or DaaS) to augment your Socially Enabled Big Data Analytics and CX Management. Let’s assume you have a functional Social-CRM platform in place. You are now successfully and continuously listening and learning from your customers and key constituents in Social Media, you are identifying relevant posts and following up with direct engagement where warranted (both 1:1, 1:community, 1:all), and you are starting to integrate signals for communication into your appropriate Customer Experience (CX) Management systems as well as insights for analysis in your business intelligence application. What is the next step? Augmenting Social Data with other Public Data for More Advanced Analytics When we say advanced analytics, we are talking about understanding causality and correlation from a wide variety, volume and velocity of data to Key Performance Indicators (KPI) to achieve and optimize business value. And in some cases, to predict future performance to make appropriate course corrections and change the outcome to your advantage while you can. The data to acquire, process and analyze this is very nuanced: It can vary across structured, semi-structured, and unstructured data It can span across content, profile, and communities of profiles data It is increasingly public, curated and user generated The key is not just getting the data, but making it value-added data and using it to help discover the insights to connect to and improve your KPIs. As we spend time working with our larger customers on advanced analytics, we have seen a need arise for more business applications to have the ability to ingest and use “quality” curated, social, transactional reference data and corresponding insights. The challenge for the enterprise has been getting this data inline into an easily accessible system and providing the contextual integration of the underlying data enriched with insights to be exported into the enterprise’s business applications. The following diagram shows the requirements for this next generation data and insights service or (DaaS): Some quick points on these requirements: Public Data, which in this context is about Common Business Entities, such as - Customers, Suppliers, Partners, Competitors (all are organizations) Contacts, Consumers, Employees (all are people) Products, Brands This data can be broadly categorized incrementally as - Base Utility data (address, industry classification) Public Master Reference data (trade style, hierarchy) Social/Web data (News, Feeds, Graph) Transactional Data generated by enterprise process, workflows etc. This Data has traits of high-volume, variety, velocity etc., and the technology needed to efficiently integrate this data for your needs includes - Change management of Public Reference Data across all categories Applied Big Data to extract statics as well as real-time insights Knowledge Diagnostics and Data Mining As you consider how to deploy this solution, many of our customers will be using an online “cloud” service that provides quality data and insights uniformly to all their necessary applications. In addition, they are requesting a service that is: Agile and Easy to Use: Applications integrated with the service can obtain data on-demand, quickly and simply Cost-effective: Pre-integrated into applications so customers don’t have to Has High Data Quality: Single point access to reference data for data quality and linkages to transactional, curated and social data Supports Data Governance: Becomes more manageable and cost-effective since control of data privacy and compliance can be enforced in a centralized place Data-as-a-Service (DaaS) Just as the cloud has transformed and now offers a better path for how an enterprise manages its IT from their infrastructure, platform, and software (IaaS, PaaS, and SaaS), the next step is data (DaaS). Over the last 3 years, we have seen the market begin to offer a cloud-based data service and gain initial traction. On one side of the DaaS continuum, we see an “appliance” type of service that provides a single, reliable source of accurate business data plus social information about accounts, leads, contacts, etc. On the other side of the continuum we see more of an online market “exchange” approach where ISVs and Data Publishers can publish and sell premium datasets within the exchange, with the exchange providing a rich set of web interfaces to improve the ease of data integration. Why the difference? It depends on the provider’s philosophy on how fast the rate of commoditization of certain data types will occur. How do you decide the best approach? Our perspective, as shown in the diagram below, is that the enterprise should develop an elastic schema to support multi-domain applicability. This allows the enterprise to take the most flexible approach to harness the speed and breadth of public data to achieve value. The key tenet of the proposed approach is that an enterprise carefully federates common utility, master reference data end points, mobility considerations and content processing, so that they are pervasively available. One way you may already be familiar with this approach is in how you do Address Verification treatments for accounts, contacts etc. If you design and revise this service in such a way that it is also easily available to social analytic needs, you could extend this to launch geo-location based social use cases (marketing, sales etc.). Our fundamental belief is that value-added data achieved through enrichment with specialized algorithms, as well as applying business “know-how” to weight-factor KPIs based on innovative combinations across an ever-increasing variety, volume and velocity of data, will be where real value is achieved. Essentially, Data-as-a-Service becomes a single entry point for the ever-increasing richness and volume of public data, with enrichment and combined capabilities to extract and integrate the right data from the right sources with the right factoring at the right time for faster decision-making and action within your core business applications. As more data becomes available (and in many cases commoditized), this value-added data processing approach will provide you with ongoing competitive advantage. Let’s look at a quick example of creating a master reference relationship that could be used as an input for a variety of your already existing business applications. In phase 1, a simple master relationship is achieved between a company (e.g. General Motors) and a variety of car brands’ social insights. The reference data allows for easy sort, export and integration into a set of CRM use cases for analytics, sales and marketing CRM. In phase 2, as you create more data relationships (e.g. competitors, contacts, other brands) to have broader and deeper references (social profiles, social meta-data) for more use cases across CRM, HCM, SRM, etc. This is just the tip of the iceberg, as the amount of master reference relationships is constrained only by your imagination and the availability of quality curated data you have to work with. DaaS is just now emerging onto the marketplace as the next step in cloud transformation. For some of you, this may be the first you have heard about it. Let us know if you have questions, or perspectives. In the meantime, we will continue to share insights as we can.Photo: Erik Araujo, stock.xchng

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• Metrics - A little knowledge can be a dangerous thing (or 'Why you're not clever enough to interpret metrics data')

  - by Jason Crease

  At RedGate Software, I work on a .NET obfuscator  called SmartAssembly.  Various features of it use a database to store various things (exception reports, name-mappings, etc.) The user is given the option of using either a SQL-Server database (which requires them to have Microsoft SQL Server), or a Microsoft Access MDB file (which requires nothing). MDB is the default option, but power-users soon switch to using a SQL Server database because it offers better performance and data-sharing. In the fashionable spirit of optimization and metrics, an obvious product-management question is 'Which is the most popular? SQL Server or MDB?' We've collected data about this fact, using our 'Feature-Usage-Reporting' technology (available as part of SmartAssembly) and more recently our 'Application Metrics' technology: Parameter Number of users % of total users Number of sessions Number of usages SQL Server 28 19.0 8115 8115 MDB 114 77.6 1449 1449 (As a disclaimer, please note than SmartAssembly has far more than 132 users . This data is just a selection of one build) So, it would appear that SQL-Server is used by fewer users, but more often. Great. But here's why these numbers are useless to me: Only the original developers understand the data What does a single 'usage' of 'MDB' mean? Does this happen once per run? Once per option change? On clicking the 'Obfuscate Now' button? When running the command-line version or just from the UI version? Each question could skew the data 10-fold either way, and the answers only known by the developer that instrumented the application in the first place. In other words, only the original developer can interpret the data - product-managers cannot interpret the data unaided. Most of the data is from uninterested users About half of people who download and run a free-trial from the internet quit it almost immediately. Only a small fraction use it sufficiently to make informed choices. Since the MDB option is the default one, we don't know how many of those 114 were people CHOOSING to use the MDB, or how many were JUST HAPPENING to use this MDB default for their 20-second trial. This is a problem we see across all our metrics: Are people are using X because it's the default or are they using X because they want to use X? We need to segment the data further - asking what percentage of each percentage meet our criteria for an 'established user' or 'informed user'. You end up spending hours writing sophisticated and dubious SQL queries to segment the data further. Not fun. You can't find out why they used this feature Metrics can answer the when and what, but not the why. Why did people use feature X? If you're anything like me, you often click on random buttons in unfamiliar applications just to explore the feature-set. If we listened uncritically to metrics at RedGate, we would eliminate the most-important and more-complex features which people actually buy the software for, leaving just big buttons on the main page and the About-Box. "Ah, that's interesting!" rather than "Ah, that's actionable!" People do love data. Did you know you eat 1201 chickens in a lifetime? But just 4 cows? Interesting, but useless. Often metrics give you a nice number: '5.8% of users have 3 or more monitors' . But unless the statistic is both SUPRISING and ACTIONABLE, it's useless. Most metrics are collected, reviewed with lots of cooing. and then forgotten. Unless a piece-of-data could change things, it's useless collecting it. People get obsessed with significance levels The first things that lots of people do with this data is do a t-test to get a significance level ("Hey! We know with 99.64% confidence that people prefer SQL Server to MDBs!") Believe me: other causes of error/misinterpretation in your data are FAR more significant than your t-test could ever comprehend. Confirmation bias prevents objectivity If the data appears to match our instinct, we feel satisfied and move on. If it doesn't, we suspect the data and dig deeper, plummeting down a rabbit-hole of segmentation and filtering until we give-up and move-on. Data is only useful if it can change our preconceptions. Do you trust this dodgy data more than your own understanding, knowledge and intelligence?  I don't. There's always multiple plausible ways to interpret/action any data Let's say we segment the above data, and get this data: Post-trial users (i.e. those using a paid version after the 14-day free-trial is over): Parameter Number of users % of total users Number of sessions Number of usages SQL Server 13 9.0 1115 1115 MDB 5 4.2 449 449 Trial users: Parameter Number of users % of total users Number of sessions Number of usages SQL Server 15 10.0 7000 7000 MDB 114 77.6 1000 1000 How do you interpret this data? It's one of: Mostly SQL Server users buy our software. People who can't afford SQL Server tend to be unable to afford or unwilling to buy our software. Therefore, ditch MDB-support. Our MDB support is so poor and buggy that our massive MDB user-base doesn't buy it.  Therefore, spend loads of money improving it, and think about ditching SQL-Server support. People 'graduate' naturally from MDB to SQL Server as they use the software more. Things are fine the way they are. We're marketing the tool wrong. The large number of MDB users represent uninformed downloaders. Tell marketing to aggressively target SQL Server users. To choose an interpretation you need to segment again. And again. And again, and again. Opting-out is correlated with feature-usage Metrics tends to be opt-in. This skews the data even further. Between 5% and 30% of people choose to opt-in to metrics (often called 'customer improvement program' or something like that). Casual trial-users who are uninterested in your product or company are less likely to opt-in. This group is probably also likely to be MDB users. How much does this skew your data by? Who knows? It's not all doom and gloom. There are some things metrics can answer well. Environment facts. How many people have 3 monitors? Have Windows 7? Have .NET 4 installed? Have Japanese Windows? Minor optimizations.  Is the text-box big enough for average user-input? Performance data. How long does our app take to start? How many databases does the average user have on their server? As you can see, questions about who-the-user-is rather than what-the-user-does are easier to answer and action. Conclusion Use SmartAssembly. If not for the metrics (called 'Feature-Usage-Reporting'), then at least for the obfuscation/error-reporting. Data raises more questions than it answers. Questions about environment are the easiest to answer.

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• You Might Be a DBA

  - by BuckWoody

  With all apologies to Jeff Foxworthy, I was up late Friday night on a holiday weekend (which translated into T-SQL becomes “Maintenance Window”) and I got bored in between the two or three minutes I had between clicks. So I started a “Twitter” meme – and it just took off. I haven’t cleaned these up much, but here, in author order as of Saturday the 29th of May is the list “You might be a DBA” from around the Twitterverse: buckwoody Your two main enemies are developers and SAN admins #youmightbeaDBA  buckwoody People can use Access as a cross or garlic on you #youmightbeaDBA  buckwoody You always plan an exit strategy, even when entering a McDonald's #youmightbeaDBA  buckwoody You can't explain to your family what you really do for a living #youmightbeaDBA  buckwoody You have at least one set of scripts you won't share #youmightbeaDBA  buckwoody You have an opinion on the best code-beautifier #youmightbeaDBA  buckwoody You have children older than the rest of your team #youmightbeaDBA  buckwoody You and the Oracle DBA would kill each other, but you'll happily fight off a developer together first #youmightbeaDBA  buckwoody You've threatened to quit if they give anyone the sa password on production #youmightbeaDBA  buckwoody You've sent a vendor suggestions on improving their database design or code (and been ignored) #youmightbeaDBA  buckwoody You've sent a vendor suggestions on improving their database design or code (and been ignored) #youmightbeaDBA  buckwoody You have an opinion on the best code-beautifier #youmightbeaDBA  buckwoody You have at least one set of scripts you won't share #youmightbeaDBA  buckwoody You refer to co-workers as "carbon-units" #youmightbeaDBA  buckwoody Being paranoid is on your resume at the top #youmightbeaDBA  buckwoody Everyone comes to your cube to find the MSDN DVD's #youmightbeaDBA  buckwoody You always plan an exit strategy, even when entering a McDonald's #youmightbeaDBA  buckwoody You've worn down developers to get your way by explaining normalization levels #youmightbeaDBA  buckwoody You refer to clothes as "Data Abstractions" #youmightbeaDBA  buckwoody Users pester you to be able to put data in a database, then they pester you to take it out and put it in Excel #youmightbeaDBA  buckwoody Others try to de-duplicate data, you try to copy it to more than three locations #youmightbeaDBA  buckwoody You have at least one DLT tape in the trunk of your car #youmightbeaDBA  buckwoody You use twitter and facebook to talk with colleagues because there's no one else in your company that does what you do #youmightbeaDBA  buckwoody Your spouse knows what "ETL" means #youmightbeaDBA  buckwoody You've referred to yourself as the "Data Janitor" #youmightbeaDBA  buckwoody You don't have positive connotations of the word "upgrade" #youmightbeaDBA  buckwoody You get your coffee before you check your servers, because you know you won't get any if you don't #youmightbeaDBA  buckwoody You always come to work through the back door so no one hijacks you on the way to your cube #youmightbeaDBA  buckwoody You check your server logs before you check your e-mail in the morning so you can reply "Yeah, I already fixed that." #youmightbeaDBA  buckwoody You have more conference badges than clean socks #youmightbeaDBA  buckwoody Your coffee mug says "It depends" #youmightbeaDBA  buckwoody You can convince a boss that you need 16GB of RAM in your laptop #youmightbeaDBA  buckwoody You've used ebay to find production equipment #youmightbeaDBA  buckwoody You pad all project timelines by 2X, and you still miss them #youmightbeaDBA  buckwoody You know when your company is acquiring another even before the CFO #youmightbeaDBA  buckwoody You pad all project timelines by 2X, and you still miss them #youmightbeaDBA  buckwoody You call aspirin "work vitamins" #youmightbeaDBA  buckwoody You get the same amount of sleep even after you have a child #youmightbeaDBA  buckwoody You obsess about performance metrics from over one year ago #youmightbeaDBA  buckwoody The first thing you buy after the database software is aftermarket tools to manage the database software #youmightbeaDBA  buckwoody You've tried to convince someone else to become a DBA #youmightbeaDBA  buckwoody You use twitter and facebook to talk with colleagues because there's no one else in your company that does what you do #youmightbeaDBA  buckwoody You only know other DBA's by their Tweet Handle #youmightbeaDBA  buckwoody You've explained the difference between 32 and 64-bit to more than one manager in terms they can understand, using puppets #youmightbeaDBA  buckwoody Your two main enemies are developers and SAN admins #youmightbeaDBA  buckwoody You've driven to the Datacenter to install SQL Server because "you don't trust those NOC admins" #youmightbeaDBA  buckwoody You pay more for faster Internet connections than cable at home so you don't have to drive in #youmightbeaDBA  buckwoody You call texting a "queuing system" #youmightbeaDBA  buckwoody You know that if someone can read Perl, they manage an Oracle system #youmightbeaDBA  buckwoody You have an e-mail rule for backup notifications #youmightbeaDBA  buckwoody Your food pyramid includes coffee, salt and fat #youmightbeaDBA  buckwoody You wish everything had a graphical query plan #youmightbeaDBA  buckwoody You refactor your e-mails #youmightbeaDBA  buckwoody You've gotten more help from twitter and facebook than all your years in college #youmightbeaDBA  buckwoody You would pay money for a license plate that has the letters S-Q-L together #youmightbeaDBA  buckwoody You have actually considered making a RAID array from thumb drives #youmightbeaDBA  buckwoody Everything on your laptop is installed from your MSDN subscription #youmightbeaDBA  buckwoody You've written blog posts on technology you've never actually implemented in production #youmightbeaDBA  buckwoody Everything on your laptop is installed from your MSDN subscription #youmightbeaDBA  buckwoody @MidnightDBA Click the #youmightbeaDBA tag. I've had WAY too much coffee today.  buckwoody There is no other position that is 1-deep except you and the CEO #youmightbeaDBA  buckwoody When you watch "The Office" you call it "OJT" #youmightbeaDBA  buckwoody You would pay money for a license plate that has the letters S-Q-L together #youmightbeaDBA  buckwoody Your blog would make a "best practices" or "worst practices" book #youmightbeaDBA  buckwoody You have actually considered making a RAID array from thumb drives #youmightbeaDBA  buckwoody The first thing you install on your netbook is SSMS #youmightbeaDBA  buckwoody Everything on your laptop is installed from your MSDN subscription #youmightbeaDBA  buckwoody Your watch is set to UTC because it's just easier #youmightbeaDBA  buckwoody You make plenty of money, but you're excited to get a $2.00 squeeze-ball from Quest and Redgate #youmightbeaDBA  buckwoody You make plenty of money, but you're excited to get a $2.00 squeeze-ball from Quest and Redgate #youmightbeaDBA  buckwoody You think data can be represented as something OTHER than XML #youmightbeaDBA  buckwoody You tell people that you made a database query go faster, and expect them to be happy for you #youmightbeaDBA  buckwoody You take the word "NoSQL" as a personal attack #youmightbeaDBA  buckwoody People can use Access as a cross or garlic on you #youmightbeaDBA  buckwoody * == bad #youmightbeaDBA  buckwoody * == bad #youmightbeaDBA  buckwoody There are just as many females in your technical field as males #youmightbeaDBA  buckwoody People can use Access as a cross or garlic on you #youmightbeaDBA  buckwoody You've gotten more help from twitter and facebook than all your years in college #youmightbeaDBA  buckwoody You think that something OTHER than the database might be the performance bottleneck #youmightbeaDBA  buckwoody You refer to time as a "Clustered Index" #youmightbeaDBA  buckwoody You know why "user" refers to both business people and crack addicts #youmightbeaDBA  buckwoody You make plenty of money, but you're excited to get a $2.00 squeeze-ball from Quest and Redgate #youmightbeaDBA  buckwoody You can't explain to your family what you really do for a living #youmightbeaDBA  buckwoody You tell people that you made a database query go faster, and expect them to be happy for you #youmightbeaDBA  buckwoody You think a millisecond is a really long time #youmightbeaDBA  buckwoody You're sitting and typing #youmightbeaDBA when you could be outside #youmightbeaDBA  buckwoody You can't wait for a technical conference so you can wear a kilt - and you're not Scottish #youmightbeaDBA  buckwoody You know that "DBA" stands for "Default Blame Acceptor" #youmightbeaDBA  buckwoody People can use Access as a cross or garlic on you #youmightbeaDBA  buckwoody You know what "the truth, thole truth and nothing but the truth, so help me Codd" means #youmightbeaDBA  buckwoody You've gotten more help from twitter and facebook than all your years in college #youmightbeaDBA  buckwoody You can't talk fast enough to get a concept out of your head so you tweet it instead #youmightbeaDBA  buckwoody You cry when someone doesn't use a WHERE clause #youmightbeaDBA  buckwoody You think data can be represented as something OTHER than XML #youmightbeaDBA  buckwoody You think "Set theory" is not an verb but a noun #youmightbeaDBA  buckwoody You try to convince random strangers to vote on your Connect item #youmightbeaDBA  buckwoody You think 3 hours of contiguous sleep is a good thing #youmightbeaDBA or #youmightbeamother  buckwoody You don't like Oracle, and not just because of what she did to Neo #youmightbeaDBA  buckwoody You know when to say "sequel" and "s-q-l" #youmightbeaDBA  buckwoody You know where the data is #youmightbeaDBA  buckwoody You refer to your children as "Fully Redundant Mirrors" #youmightbeaDBA  buckwoody Holiday == "Maintenance Window" #youmightbeaDBA  buckwoody Your laptop is more powerful than the servers in most companies - including your own #youmightbeaDBA  buckwoody You capitalize SELECTed words #youmightbeaDBA  buckwoody You take the word "NoSQL" as a personal attack #youmightbeaDBA  buckwoody You know why "user" refers to both business people and crack addicts #youmightbeaDBA  buckwoody You cringe in public when the word "upgrade" is used in a sentence #youmightbeaDBA  buckwoody Holiday == "Maintenance Window" #youmightbeaDBA  buckwoody All Data Is MetaData means something to you #youmightbeaDBA  buckwoody You've never seen the driveway to your house in the daylight #youmightbeaDBA  buckwoody You think that something OTHER than the database might be the performance bottleneck #youmightbeaDBA  buckwoody Most of your bloodstream is composed of caffeine #youmightbeaDBA  buckwoody Your task list is labeled "CRUD Matrix" #youmightbeaDBA  buckwoody You call your wife/husband a "Linked Server" #youmightbeaDBA  anonythemouse When someone tells you they are going to take a dump and you wonder of which database then #youmightbeaDBA  anonythemouse When it's 11pm on a holiday weekend and you are working #youmightbeaDBA  anonythemouse When you sit down at a table and look for it's primary key #youmightbeaDBA  anonythemouse When getting milk from the fridge you check the expiry date is > getdate() #youmightbeaDBA  blakmk when you wake up dreaming about sql #youmightbeaDBA  CharlesGarver You think a @buckwoody bobblehead would be a cool thing to have on the dashboard of your car #youmightbeaDBA  CharlesGarver Your friends don't understand why you think there's a difference between single and double quotes #youmightbeaDBA  CharlesGarver Even the newest employees know your name from all the downtime notices you've sent out #youmightbeaDBA  CharlesGarver You sometimes feel anxious and think "I should test restoring those backups" and then the feeling passes #youmightbeadba  CharlesGarver You know what a co-worker means when they ask "how is your squirrel server?" #youmightbeadba  CharlesGarver You can't sleep at night and you ponder the logisitcs of collecting every copy of Access for the world's biggest bonfire #youmightbeaDBA  CharlesGarver You can't sleep at night and you ponder the logisitcs of collecting every copy of Access for the world's biggest bonfire #youmightbeaDBA  CharlesGarver You're willing to move someone's job up in priority for a box of #voodoodonuts #youmightbeaDBA  CharlesGarver Each person in your company seems to think you work for THEM #youmightbeaDBA  CharlesGarver You have a Love/Hate relationship going on with #Microsoft #youmightbeaDBA  CharlesGarver People ask you to troubleshoot their Access program #youmightbeaDBA  CharlesGarver The first words you hear in the morning are 'your voicemail box is full' #youmightbeaDBA  CharlesGarver The thought of disrupting 500 people's work so you can do something doesn't phase you #youmightbeaDBA  CharlesGarver You can't sleep at night and you ponder the logisitcs of collecting every copy of Access for the world's biggest bonfire #youmightbeaDBA  CharlesGarver Your home computer is backed up in 3 different places #youmightbeaDBA  CharlesGarver Your wardrobe for work includes pajamas #youmightbeaDBA  CharlesGarver Someone tells you to look in the INDEX and you look puzzled before finally going to the back of the book. #youmightbeaDBA  chuckboycejr If you have ever set up a SQLAgent job to email your mobile phone to serve as an alarm clock #youmightbeaDBA  chuckboycejr If you'd rather meet Itzik than Jay Z #youmightbeaDBA  chuckboycejr If you'd rather meet Itzik than Jay Z #youmightbeaDBA  chuckboycejr If you'd wrestle a SysAdmin to the ground to implement #DPA best practices as per @aspiringgeek #youmightbeaDBA  databaseguy I need to be up in 7 hours, so I'm off to bed! I'll have to read the rest of @buckwoody's #youmightbeaDBA posts in the AM. (g'night Buck!)  databaseguy When people ask you about your house, the first thing you describe is the network. #youmightbeaDBA  databaseguy The last thing you say at the office each day is, "is anybody else here? I'm shutting off the lights!" #youmightbeaDBA  databaseguy Your blood pressure rises when you read application specs drafted by marketing. #youmightbeaDBA  databaseguy A good day at work is one when nobody pays you no mind. #youmightbeaDBA  databaseguy You care about latches and wait states. #youmightbeaDBA  databaseguy You have worked over 200 hours on a performance tuning project that required no application changes at all. #youmightbeaDBA  databaseguy The late-night security guard knows the names of your spouse and kids. #youmightbeaDBA  databaseguy You have had vigorous debates about whether it should be pronounced "sequel" or "ess-queue-ell". #youmightbeaDBA  databaseguy You have VPN and RDP software installed on your phone ... just in case. #youmightbeaDBA  databaseguy You have edited a data file by hand, just to see what would happen. #youmightbeaDBA  databaseguy You decorate your office walls with database catalog posters. #youmightbeaDBA  databaseguy You've built programs that access data just to keep other developers from asking you to run queries all the time. #youmightbeaDBA  databaseguy When you watch movies like The Matrix, you find yourself calculating the fasibility of storing all that data. #youmightbeaDBA  databaseguy You have tried to convince someone to spend money on an SSD storage array. #youmightbeaDBA  databaseguy When CPU is spiked on a server, you want to gather forensic evidence. #youmightbeaDBA  databaseguy You have to remind developers not to push code to production without checking if the database is ready. #youmightbeaDBA  databaseguy Nobody cares what you wear to work, as long as the thing keeps running. #youmightbeaDBA  databaseguy Telepathy is a job requirement when working with app dev teams. #youmightbeaDBA  databaseguy You read database statistics for the educational value. #youmightbeaDBA  databaseguy And your boss freely admits this to anyone within earshot. #youmightbeaDBA  databaseguy Your boss cannot explain or understand what you do. #youmightbeaDBA  databaseguy You envision ERDs when you see a GUI. #youmightbeaDBA  databaseguy You say things like "applications come and go, but data lasts forever." #youmightbeaDBA  databaseguy You have memorized the names of several of the AdventureWorks employees. #youmightbeaDBA  databaseguy You know what MAXDOP setting you can get away with for a big query based on current server load. #youmightbeaDBA  databaseguy And you immediately recognize the recursion in my last tweet. #youmightbeaDBA  databaseguy You find 50 simultaneous tweets from @buckwoody about #youmightbeaDBA :O)  DBAishness You have "funny stories" about the times your developers accidentally deleted the T-log in their test environment. #youmightbeaDBA  DBAishness Planning to slice and dice your MDW data with PowerPivot makes you giggle like a schoolgirl. #youmightbeaDBA  donalddotfarmer You think @buckwoody lives in the "real world." #youmightbeaDBA  jamach09 @buckwoody #youmightbeaDBA Why go outside when you can sit in the nice cool server room?  jamach09 If you refer to procreation as "Replication", #youmightbeaDBA.  jamach09 If you think ORM is a four-letter word, #youmightbeaDBA  JamesMarsh If you have ever preached the value of Source Code Control, #YouMightBeADBA  jethrocarr @venzann You store your shopping list in a ACID compliant DB #youmightbeaDBA  joe_positive @buckwoody thought it stood for "Don't Bother Asking" #youmightbeaDBA  joe_positive when you check your IT Events Calendar before making weekend plans #youmightbeaDBA  LadyRuna You cringe whenever someone calls Excel a database #youmightbeaDBA  LadyRuna When the waiter says he'll be your server today, you ask how many terabytes he is #youmightbeaDBA  LadyRuna you always call the asterisk a "Star" #youmightbeaDBA  LadyRuna You walk into a server room, say "Nice RACK!" and everyone there knows you're talking about server rack... #youmightbeaDBA  LadyRuna You receive more messages from servers than from friends #youmightbeaDBA  LadyRuna hmmm... #youmightbeaDBA if your recipe for gumbo is "SELECT * FROM Refrigerator"  markjholmes @SQLSoldier Heh. #youmightbeaDBA if you correct other DBAs' spelling of @PaulRandal  markjholmes #youmightbeaDBA if you actually test RAID5 vs RAID10 on your SAN because when it comes to configuration, "it depends."  markjholmes #youmightbeaDBA if you have at least 3 definitions of the word "cluster"  MarlonRibunal 3 Words: @BrentO, snicker, & Access #youmightbeaDBA  MarlonRibunal @onpnt @mikeSQL my appeal was a couple of mins late. Enjoying #youmightbeaDBA  MarlonRibunal @mikeSQL @onpnt pls, don't mention bacon #youmightbeaDBA  merv @buckwoody You HATE 3-way joins #youmightbeaDBA  MidnightDBA If you're up at midnight Tweeting about SQL #youmightbeaDBA  MidnightDBA @buckwoody I'd noticed that. :) #youmightbeaDBA  mikeSQL when people talk about "their type" you're thinking varchar, bigint, binary, etc #youmightbeadba  mikeSQL people ask you to go to lunch , but you can't go because you're attending #SQLlunch #youmightbeadba  mikeSQL you laugh for hours at all of the #sqlmoviequotes ....things in which a normal individual would scratch their head at. #youmightbeadba  mikeSQL you laugh for hours at all of the #sqlmoviequotes ....things in which a normal individual would scratch their head at. #youmightbeadba  mrdenny If you think that @buckwoody's demo using PowerPivot to analyze index usage data from DMVs is awesome then #youmightbeaDBA  mrdenny You wish @PaulRandal still worked at Microsoft so that they would make a bobble head of him #youmightbeadba  mrdenny When it's 11pm on a holiday weekend, and your posting stupid jokes on Twitter then #youmightbeadba  mrdenny If you go out with friends and wonder why no one's wearing a kilt then #YouMightBeADBA  mrdenny You can't do basic math, but you know off the top of your head how many CALs $14,412 can buy you. #YoumightbeaDBA  mrdenny If you've ever setup a SQL Job to email you to get you out of a regularly scheduled meeting #YouMightBeADBA.  mrdenny You throw up in your mouth a little when ever you here the word "Access". Even if it doesn't relate to a MS product. #YouMightBeADBA  msdtjones You spend more time listening to @buckwoody than your wife #youmightbeaDBA  NFDotCom You perform "hail deltas" on a regular basis. #YouMightBeADBA  NoelMcKinney If you tell your wife you want to go to Columbus Ohio for your wedding anniversary so you can attend #sqlsat42 then #youmightbeaDBA  NoelMcKinney You read a union is on strike and wonder if it's a UNION ALL #youmightbeaDBA  NoelMcKinney You read a union is on strike and wonder if it's a UNION ALL #youmightbeaDBA  NoelMcKinney Someone asks you to throw another log on the fire and you tell them not to worry about it because Autogrowth is turned on #youmightbeaDBA  Nuurdygirl Even if you have a girlfriend...its possible #youmightbeadba. Yeah-i said its possible!  Nuurdygirl When your girlfriend has to lean around the laptop to kiss you goodnight #youmightbeadba  Old_Man_Fish If you worry about how big your package is and how long it takes to finish #youmightbeaDBA  Old_Man_Fish If you no longer wonder if someone is in trouble or died if you are getting calls at 2AM #youmightbeaDBA  Old_Man_Fish If, when you hear the word ACCESS with no connotation you blood pressure jumps 50 points, #youmightbeaDBA  onpnt When you hear the word inject you immediately get concerned if your databases are OK #youmightbeaDBA  onpnt Your servers haven't been rebooted in a year #youmightbeaDBA  onpnt You know why it's funny when @PaulRandal has the word, "Sheep" in a tweet #youmightbeaDBA  onpnt You have read BOL without actually having a problem to figure out #youmightbeaDBA  onpnt You can type "SELECT columns FROM tables" without typos but tipen ni Banglish ares a messis #youmightbeaDBA  onpnt DR strategies doesn't include the word, RAID in them #youmightbeaDBA  onpnt you can move a SQL Server instance to a new server without the users ever knowing #youmightbeaDBA  onpnt You have made an SSIS package that is more than one step #youmightbeaDBA  onpnt You have the balls to say no to your boss when they ask for the sa password #youmightbeaDBA  onpnt you google to trouble shoot a problem and end up at your own blog (and it fixes it) #youmightbeaDBA  onpnt You talk your wife into moving the family vacation a week earlier so you can attend the areas local SSUG meeting #youmightbeaDBA  onpnt you can explain to a nontechnical person what a deadlock is #youmightbeaDBA  onpnt You hope a girl asks you what your collation is #youmightbeaDBA  onpnt you make jokes that include the words shrink, truncate and 1205. And you are the only one that laughs at them #youmightbeaDBA  onpnt You rate your ability to stay awake to work longer on blogs, twitter, forums and your day to day job with the 5 9's goal #youmightbeaDBA  onpnt you have major surgery and beg the doctor to release you back to work 5 days later because you miss your servers #youmightbeaDBA #TrueStory  onpnt You do have backups and you know how to use them #youmightbeaDBA  onpnt It's the network #youmightbeaDBA  onpnt When the developers get to work your mood changes rapidly #youmightbeaDBA  onpnt When someone says, "PASS", you first think of karaoke #youmightbeaDBA  onpnt Recruiters try to get you to call them *just* because they think you'll give them @BrentO contact info #youmightbeaDBA  onpnt You chuckle every time you go to grab the "CLR" Calcium, Lime and Rust Remover to clean something #youmightbeaDBA  onpnt @MarlonRibunal @mikeSQL Sorry man, it was already in motion ;-) #youmightbeaDBA  onpnt When you have an "I love bacon" sticker on your laptop. #youmightbeaDBA http://twitpic.com/1ry671  onpnt You sing SELECT statements in the shower #youmightbeaDBA  onpnt When you see a chicken it doesn't remind you of food. It reminds you of a guy named Jorge #youmightbeaDBA  onpnt At time, SQL is your mistress #youmightbeaDBA  onpnt Your wife wonders if SQL is the code name of your mistress at times #youmightbeaDBA  onpnt it's Friday and you are on twitter thinking really hard about what would be funny for hash tag #youmightbeaDBA  onpnt You organize your wife's "decorative"pillows on the bed in a B-Tree structure #youmightbeaDBA  PaulWhiteNZ If you: SELECT TOP (1) milk FROM fridge WHERE use_by_date >= GET_DATE() ORDER BY use_by_date ASC #YouMightBeaDBA  RonDBA #youmightbeaDBA if you read @buckwoody's and @BrentO's blogs.  ryaneastabrook @buckwoody omg, you have to stand up a website with these on them, they are awesome #youmightbeaDBA  soulvy @StrateSQL @LadyRuna Or a "Splat" #youmightbeaDBA  speedracer You can still fall asleep after three cups of coffee #youmightbeaDBA  speedracer You retweet @buckwoody on a Friday night #youmightbeaDBA  speedracer You can still fall asleep after three cups of coffee #youmightbeaDBA  speedracer Developers make you twitch #youmightbeaDBA  sqlagentman You know what X/1024*8 is. #YouMightBeADBA  SqlAsylum Your still in the office at 5:00 on memorial day weekend. #youmightbeadba :)  SQLBob Whenever someone you know gets pregnant you bring up INNER JOINs or SQL Injection attacks... #youmightbeaDBA  SQLChicken You know one or more SQL folks in the community with an animal in their username #youmightbeaDBA  SQLChicken You've used one or more car analogies to explain how a database works #youmightbeaDBA  SQLChicken “@sqljoe: #youmightbeaDBA if you applied to attend #sqlu and requested @SQLChicken to pull strings for you” lmao nice!  SQLChicken When talking about SSIS your discussions break down into various jokes about packages #youmightbeaDBA  SQLChicken Just SEEING the code for cursors makes you break out in hives #youmightbeaDBA  SQLChicken Just SEEING the code for cursors makes you break out in hives #youmightbeaDBA  SQLCraftsman You coined the phrase "Magic SAN Dust" because calling a vendor's marketing claims BS is not acceptable in a meeting. #YouMightBeADBA  SQLCraftsman If you hear about a new feature with the acronym "DAC" and wonder what disaster of a feature it is attached to this time. #YouMightBeADBA  SQLCraftsman You really own a "Stick of Much Developer Whacking" #YouMightBeADBA  SQLCraftsman You coined the phrase "Magic SAN Dust" because calling a vendor's marketing claims BS is not acceptable in a meeting. #YouMightBeADBA  SQLCraftsman Default Blame Acceptor #YouMightBeADBA  SQLCraftsman If you hear about a new feature with the acronym "DAC" and wonder what disaster of a feature it is attached to this time. #YouMightBeADBA  SQLCraftsman Default Blame Acceptor #YouMightBeADBA  SQLCraftsman If you hear about a new feature with the acronym "DAC" and wonder what disaster of a feature it is attached to this time. #YouMightBeADBA  sqljoe #youmightbeaDBA if you wished your wife knew T-sql. USE ShoppingList SELECT NecessaryItems from Supermarket WHERE Category<> ("junk food")  sqljoe #youmightbeaDBA if the first thing you kiss when you wake up is your mobile for not waking you up in the middle of the night  sqljoe #youmightbeaDBA if your wife has a "Do Not Fly" family vacation list of her own including your laptop and mobile  sqljoe #youmightbeaDBA if you have researched for DBA Anonymous groups and attended a #SSUG willing to drop your database (vice)  sqljoe #youmightbeaDBA if your only maintenance windows are staff meetings  sqljoe #youmightbeaDBA if you think of yourself as "The One" in The Matrix "balancing the equation" from The Architect's (developers) poor coding  sqljoe #youmightbeaDBA if you think @PaulRandal should have played the Oracle in The Matrix  sqljoe #youmightbeaDBA if home CD & Movie collection is stored in secured containers,in logical order & naming convention,and with a backup copy  sqljoe #youmightbeaDBA if you applied to attend #sqlu and requested @SQLChicken to pull strings for you  sqljoe #youmightbeaDBA if you have tried to TiVo @MidnightDBA broadcasts  sqljoe #youmightbeaDBA if your #sql user group feels like #AA meetings  sqljoe #youmightbeaDBA if you thought of bringing your #sql books to #sqlsaturday and #sqlpass for autographs  sqljoe #youmightbeaDBA if #sqlpass feels like the #oscars  sqljoe #youmightbeaDBA if you are proud of your small package  SQLLawman #youmightbeaDBA when you hear MDX and Acura is not first thought that comes to mind.  sqlrunner If your wife double checks that there isn't a SQLSat within 200 miles of your vacation destination #youmightbeaDBA  sqlrunner When you're on a conference call and your wife thinks your speaking in a foreign language #youmightbeaDBA  sqlrunner When you're on a conference call and your wife thinks your speaking in a foreign language #youmightbeaDBA  sqlrunner You treat the word 'access' as a verb, not a noun #youmightbeaDBA  sqlrunner If you are happy with sub-second performance #youmightbeaDBA  sqlrunner When you know the names of the NOC people AND their families #youmightbeadba  sqlrunner When you know the names of the NOC people AND their families #youmightbeadba  sqlrunner Your company set's up international phone coverage for your cruise #youmightbeaDBA  sqlsamson @buckwoody if your manager asks you for data and you respond with "there's a script for that" #youmightbeadba  sqlsamson @buckwoody If you receive more messages from your server then your spouse #youmightbeadba  SQLSoldier You've spent all night Valentines Day upgrading the SQL Servers and forgot to tell your wife you'd be working late. #youmightbeadba  SQLSoldier You're flattered when someone calls you a geek. #youmightbeadba  SQLSoldier @llangit @mrdenny it's 11pm on a holiday weekend, & your reading stupid jokes on Twitter then #youmightbeadba  SQLSoldier Your manager borrows lunch money from you because your salary is 30% higher than his. #youmightbeaDBA  SQLSoldier You think "intellisense" is a double negative because it's not intelligent nor makes sense. #youmightbeaDBA  SQLSoldier 75% of the emails you receive at home have the phrase "now following you on Twitter!" in the subject line. #youmightbeaDBA  SQLSoldier You petition Ken Burns to remake Office Space because it should have been 18 hours long. #youmightbeaDBA  SQLSoldier You select a candidate for a Jr DBA position because his resume said he's willing to get your coffee. #youmightbeaDBA  SQLSoldier Somebody misquotes @PaulRandall and you call him on your cell to verify. #youmightbeaDBA  SQLSoldier You wish the elevator in your building was slower because it's the last time you'll be left alone all day. #youmightbeaDBA  SQLSoldier The developers sacrifice small animals before giving you their code for review. #youmightbeaDBA  SQLSoldier Developers bring you coffee and a BLT when you review their code. #youmightbeaDBA #IWish  SQLSoldier You can get out of any family get-together by saying you have to work and nobody questions it. #youmightbeaDBA  SQLSoldier You've requested a HP Superdome for you "test" box. #youmightbeaDBA  SQLSoldier Your leave work early because your internet connection to the data center is better at home #youmightbeaDBA  SQLSoldier The new CEO asks you to justify your salary, so you go on vacation for 2 weeks. And he never questions you again. #youmightbeaDBA  SQLSoldier You cheer when Milton burns down the company in Office Space #youmightbeaDBA  SQLSoldier A dev. asks if you've heard about some great new feature in SQL and you show the 16 blog posts you wrote on it ... last year #youmightbeaDBA  SQLSoldier Your dev team is still testing SQL 2008 and you're already planning for SQL 11. #youmightbeaDBA #TrueStory  SQLSoldier The new CEO asks you to justify your salary, so you go on vacation for 2 weeks. And he never questions you again. #youmightbeaDBA  SQLSoldier Your dev team is still testing SQL 2008 and you're already planning for SQL 11. #youmightbeaDBA  SQLSoldier You use a cell phone service coverage map to plan your next vacation. #youmightbeaDBA  SQLSoldier You come in to work at 7 AM because it gives you at least 3 hours without any developers around. #youmightbeaDBA  SQLSoldier You figure out a way to make take your wife on a cruise and deduct it as a business expense. #youmightbeaDBA #sqlcruise  SQLSoldier You name your cat SQLDog because the name @SQLCat was already taken. #youmightbeaDBA  SQLSoldier You rate your blog posts based on the number of retweets you get. #youmightbeaDBA  SQLSoldier You disable random logins just to mess with people. #youmightbeaDBA  SQLSoldier You fall for the pickup line, "Hey baby, what's your collation?" #youmightbeaDBA  SQLSoldier You can blame an outage on anyone in the company because you're the only one that knows how to find out what really happened #youmightbeaDBA  SQLSoldier You can blame an outage on anyone in the company because you're the only one that knows how to find out what really happened #youmightbeaDBA  SQLSoldier You cheer when Milton burns down the company in Office Space #youmightbeaDBA  SQLSoldier Your leave work early because your internet connection to the data center is better at home #youmightbeaDBA  SQLSoldier You cheer when Milton burns down the company in Office Space #youmightbeaDBA  SQLSoldier Your think the 4 food groups are coffee, bacon, fast food, and Mountain Dew. #youmightbeaDBA  SQLSoldier You tell someone your job title and they ask "What?" You describe it and they ask "What?". So you say "computer geek". #youmightbeaDBA  SQLSoldier The #1 referrer to your blog is Twitter.com. #youmightbeaDBA  SQLSoldier Your idea of a good time on a Saturday involves free training. #youmightbeaDBA #sqlsat43  SQLSoldier You write a book that all of your co-workers have and none have read it. #youmightbeaDBA  SQLSoldier You write a book that sells a couple thousand copies and is heralded a best seller. #youmightbeaDBA  SQLSoldier No matter how sick you are, you go to work if it's time to pass the pager on to the next guy. #youmightbeaDBA #TrueStory  SQLSoldier You go out on the town, and strangers walk up to you and say, "Hey you're that SQL guy" #youmightbeaDBA #TrueStory  SQLSoldier Your wife asks you to fix something, and you request a downtime window. #youmightbeaDBA  SQLSoldier Your wife asks when you'll be home, and you tell her that you wish you knew. #youmightbeaDBA  SQLSoldier Your best pickup line, "Hey baby, what's your collation?" #youmightbeaDBA  SQLSoldier Your wife asks when you'll be home, and you tell her that you wish you knew. #youmightbeaDBA  SQLSoldier You know that @BuckWoody is not someone's porno name. #youmightbeaDBA  SQLSoldier You list TSQL as your native language on the 2010 census. #youmightbeaDBA  SQLSoldier Starbucks' stock price drops every time you go on vacation. #youmightbeaDBA  SQLSoldier You're happy when the web master says that the website is down. #youmightbeaDBA  SQLSoldier You know that @BuckWoody is not someone's porno name. #youmightbeaDBA  SQLSoldier You get mad when someone calls your car a "heap" because you've always considered it to be a "clustered index". #youmightbeaDBA  SQLSoldier Your blog has more hits than your company's website. #youmightbeaDBA  SQLSoldier You systematically remove the asterisk key from all keyboards in the company except yours. #youmightbeaDBA  SQLSoldier When asked if you recycle, you reply that you run sp_cycle_errorlog every night at midnight #youmightbeaDBA  SQLSoldier You wouldn't allow someone named @AdamMachanic to work on your car. #youmightbeaDBA  SQLSoldier You switch offices every 3 days to avoid developers #youmightbeaDBA  SQLSoldier PSS has your number on speed dial. #youmightbeaDBA  SQLSoldier You frown when you they tell Neo that he's going to the Oracle #youmightbeaDBA  swhaley you regretted saying "This shouldn't effect production" #youmightbeaDBA  swhaley you regretted saying "This shouldn't effect production" #youmightbeaDBA  Tarwn A pleasurable saturday means spending the day learning more about what you already do the rest of the week #youmightbeaDBA ...oh, wait...  thelostforum For great justice; all our base are belong to YOU !! #youmightbeadba  thelostforum @SQLSoldier: You need a witness to use a mirror #youmightbeaDBA ;)  TimCost you capitalize key words. always. everywhere. you can't help it, usually don't even notice. #youmightbeaDBA  Toshana Your the only one in your company not impressed with the developers new application. #youmightbeaDBA  venzann Coming soon from a (respected) book publisher - @buckwoody's #youmightbeaDBA  venzann He's on a role tonight. @buckwoody is summing up my life with his #youmightbeaDBA tweets...  venzann I love the #youmightbeaDBA tag. Found at least 6 new DBAs to follow..  venzann He's on a role tonight. @buckwoody is summing up my life with his #youmightbeaDBA tweets...  venzann You use #sqlhelp as a primary resource during troubleshooting #youmightbeaDBA  venzann You insist on stricter password security for your sql servers than you implement on your own laptop #youmightbeaDBA  WesBrownSQL @buckwoody you are up so late the only tweets you see are from @buckwoody #youmightbeaDBA  WesBrownSQL @SQLSoldier you are upgrading all your 2005 prod servers to 2008 R2 on a three day weekend... #youmightbeaDBA  zippy1981 #youmightbeaDBA if everytime you do something with #mongodb you think of the Vulcan proverb "only Nixon could go to China."  Share this post: email it! | bookmark it! | digg it! | reddit! | kick it! | live it!

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• What is the deal with hard drive technology moving to 4K sectors, vs. 512 bytes? Are 4K sector disk

  - by Chris W. Rea

  I've noticed that some Western Digital hard drives are now sporting 4K sectors, that is, the sectors are larger: 4096 bytes vs. the actual de facto standard of 512 bytes. So: What's the big deal with 4K sectors? Is it marketing hype, or a real advantage? Why should somebody building a new PC care, or not, about 4K sectors? Why is this transition taking place now? Why didn't it happen sooner? Are there things to look out for when buying a 4K sector hard drive? e.g. incompatibility? Anything else we should know about 4K sectors?

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• How to customize email FROM header with an email from a different domain ?

  - by user40763

  How can I customize the mail FROM header in our Email Marketing Application , to enable our customers to specify their OWN email ( from their domain ) . Currently the customer specify his own domain and we use it at the Reply-To mail's header. CURRENTLY From: [email protected] Reply-To: customer_email@customer_domain.com Return-Path: [email protected] WHAT WE NEED From: customer_email@customer_domain.com Reply-To: customer_email@customer_domain.com Return-Path: [email protected] We do it this way to avoid getting blacklisted because Mail Servers like Gmail or Hotmail would considers it as a MAIL'S HEADER FORGERY ATTEMPT. But our customers keeps asking us to make the FROM HEADER customizable. Can someone help us ?

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• Identifying the version of ATI Catalyst drivers

  - by snark

  I have bought a new video card based on the ATI Radeon HD 5670 chipset. I couldn't make it work with the latest ATI Catalyst drivers found on their website, only the drivers found on the CD delivered with the card worked. How can I know the version of Catalyst that is installed on my PC (running Windows 7 64-bits)? The ATI Catalyst Control Center returns the following information: Driver Packaging Version 8.673-091110a-092263C Provider ATI Technologies Inc. 2D Driver Version 8.01.01.973 2D Driver File Path /REGISTRY/MACHINE/SYSTEM/ControlSet001/Control/CLASS/{4D36E968-E325-11CE-BFC1-08002BE10318}/0000 Direct3D Version 8.14.10.0708 OpenGL Version 6.14.10.9120 Catalyst™ Control Center Version 2009.1110.2225.40230 I do not recognize anything pointing to a "marketing version". The website says the current version of Catalyst is 10.2.

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• How to distribute email's delivery between 2 or more servers

  - by user181186

  We provide Email Marketing service through our online App. We have about 30 customers. And each one has it's own mailling list (5k to 20k emails each). What we really want is to distribute email's delivery between 2 or more servers. I was wondering What kind of aproach/solutions MailChimp , Constant Contact uses to provide a great service ? use many servers ? many IPs ? Our spam policy suspends ANY user/customer that gets 10% bounced .

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• Advantage of using nexenta vs. OpenSolaris

  - by jotango

  I am currently building a NAS for about 24 TB of storage. Video files, slow access, long term storage. No performance issues. I am currently undecided between buying a JBOD case and installing OpenSolaris (because of ZFS), or purchasing a Nexenta license. The difference is about $ 12.500 for licenses over three years. What would you see as the main advantage in purchasing a nexenta license, beside the support? Did nexenta really enhance the basic OpenSolaris, or is it just a lot of marketing speak? No one really wanted to answer that question.

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• .htaccess redirect for www in parent folder and children react

  - by ServerChecker

  We were having a problem with the Norton seal not showing up on our affiliate marketing landing pages (landers). Turns out, the Norton seal was super picky about the "www." prefix. I had folder paths like /lp/cmpx where x was a number 1-100 and indicated advertising campaign number. So, to remedy this, I stuck this in my .htaccess file right after the RewriteEngine On line: RewriteCond %{HTTP_HOST} ^example\.com RewriteRule ^(.*)$ http://www.example.com/lp/cmp1/$1 [R=302,QSA,NC,L] Trouble is, I had to do that under every campaign folder, changing cmp1 to whatever the folder name was. Therefore, my question is... Is there a way I can do this with an .htaccess file under the parent folder (/lp in this case) and it will work for each of the children? EDIT: Note that I stuck an .htaccess file in /lp just now to test: RewriteEngine On RewriteCond %{HTTP_HOST} ^example\.com RewriteRule ^(.*)$ http://www.example.com/lp/$1 [R=302,QSA,NC,L] This yielded no effect to the /lp/cmpx folders underneath, to my dismay.

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• 4K sectors: Why are hard drives moving to 4096 byte sectors, vs. 512 byte sectors? Are 4K sectors a

  - by Chris W. Rea

  I've noticed that some Western Digital hard drives are now sporting 4K sectors, that is, the sectors are larger: 4096 bytes vs. the actual de facto standard of 512 bytes. So: What's the big deal with 4K sectors? Is it marketing hype, or a real advantage? Why should somebody building a new PC care, or not, about 4K sectors? Why is this transition taking place now? Why didn't it happen sooner? Are there things to look out for when buying a 4K sector hard drive? e.g. incompatibility? Anything else we should know about 4K sectors?

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• Windows 7 pricing

  - by bwerks

  I'm having trouble wading through Microsoft's marketing information. Does anyone know if Windows 7 x86 to Windows 7 x64 is a valid upgrade path? I know you can't actually use the built-in "upgrade" installation path; this is more of a licensing question. Although that may have answered my own question: is this idea even possible? Or do "upgrade" versions of Windows function only when executed from inside the OS, and not when doing fresh installs? Thanks!

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• Windows 7 upgrade licensing

  - by bwerks

  I'm having trouble wading through Microsoft's marketing information. Does anyone know if Windows 7 x86 to Windows 7 x64 is a valid upgrade path? I know you can't actually use the built-in "upgrade" installation path; this is more of a licensing question. Although that may have answered my own question: is this idea even possible? Or do "upgrade" versions of Windows function only when executed from inside the OS, and not when doing fresh installs? Thanks!

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• Microsoft Outlook x Lotus Notes in enterprise environment

  - by Ladislav Mrnka

  I'm working in company (several thousands client computers) using tools like MS Outlook + Exchange + Sharepoint + Communication server. Now our mother company shared the idea that everything should be moved to IBM Lotus Notes + Domino. The reason for this is that Outlook based solution is too expensive (it is the official statement even they don't want to replace MS Office yet). Other reason probably is that they received a lot of licences for Lotus when they bought IBM servers to new data center. My question is: Is this reasonable change or is it just some management game and IBM's marketing? Will it really save money? Other question: Is Lotus better then MS solution? This is serious question, it is not mentioned to open any kind of flame war. I just don't believe the decission and I have never used Lotus tools.

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• Fusion 3.1 and Parallels 6 for Win7 x64

  - by Ronnie

  I read in a recent article that Parallels Desktop 6 is faster almost everywhere than VMware Fusion. I was originally using Parallels 4 before passing to VMware due to the frequent Parallels crashes. As now I am using a lot Fusion on my Macbook on a big Win7 x64 virtualized development machine that I find too slow I am wondering if the announced speed up of Parallels V6 is justified to come back to it. As a test I converted my Fusion 3.1 to a trial of Parallels Desktop 6 and my Windows Experience Index passed from 4.7 of Fusion to 4.5 on Parallels 6 so apparently the virtualized machine is not seeing that speed benefit. Is there any optimization to set up on Parallels to increase the WEI or should I stay with Fusion (and in this case this kind of articles is just marketing stuff)?

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• I need a relatively cheap host, which will be able to handle sudden peaks in traffic?

  - by Morten K

  Hello, We're launching a product in a few months, which will obviously have a website. Judging from our current traffic, we believe that overall traffic will probably not be that much, but we are aiming at promoting the site heavily using social media. This has the typical problem, that IF we get suddenly get picked up by a large tech blog, we will see a sudden burst: A very heavy increase in traffic all of the sudden. If we use a cheap charlie host as our current host is (www.unoeuro.com) or something similar like GoDaddy, I'm afraid that the site will go down under the load. If that happens, then we might as well have thrown our social media marketing dollars out of the window. Our site will be relatively lightweight, all videos hosted at Youtube or Vimeo and other than that mainly just a standard webpage (ie nothing too heavy). I am hoping for recommendations for a good hosting company, which has some form of scalable hosting, so if / when a traffic surge hits, the site will not go down.

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• Configuring CentOS for Heavy-ish Traffic

  - by Jonathan Sampson

  New sysadmin here, managing a CentOS server. This past week has been one of the most exciting weeks of my career, and full of learning all sorts of new things. Today I have another task though, and that is to make sure our server can handle more than what our old shared-hosting was capable of. We were originally limited to 200 concurrent connections on our GoDaddy shared-hosting. Eventually we out-grew this (usually during campaigns/marketing events) and moved on to a Virtual Dedicated Server. I'm assuming the number of connections would be handled by Apache. What configurations should I be mindful of in order to allow more traffic in?

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• How can you tell a USB cable version?

  - by Keltari

  Here is a question a student asked me in one of my A+ certification classes: How can you tell a USB cable version? I honestly dont know the answer, I cant find one either. USB cables are rated for versions 1, 1.1, 2, and now 3. I have seen their versions on the packaging, but never marked on the cable itself. Since the respective versions are manufactured differently, there is a difference between them. So, how can you tell? On Wikipedia: USB cables v.2 and earlier do use a "twisted pair" method, but doesnt specify if the cables themselves are the same or different. Is the cable rating system for v.2 and earlier just marketing hype?

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• Selling your iphone games. [closed]

  - by Artemix

  Hi. So, long story short, some days ago I pusblished an iPhone game, I think the game wasnt that bad tbh, and still I got only 10 sells at $0.99. Are they any publishers, sponsors, or distributors to make your game "visible" on the app store market?, or the only thing you need is to have an amazing game and thats all? Somehow I think that even if you have an awesome game if you dont do that "marketing magic" correctly you will not exist in the store. Now Im making a second game, completly different, and I want to know how to do things right. If anyone knows something about this topic, let me know. Thx in advance.

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• Why are hard drives moving to 4096 byte sectors, vs. 512 byte sectors?

  - by Chris W. Rea

  I've noticed that some Western Digital hard drives are now sporting 4K sectors, that is, the sectors are larger: 4096 bytes vs. the long-standing standard of 512 bytes. So: What's the big deal with 4K sectors? Is it marketing hype, or a real advantage? Why should somebody building a new PC care, or not, about 4K sectors? Why is this transition taking place now? Why didn't it happen sooner? Are there things to look out for when buying a 4K sector hard drive? e.g. incompatibility? Anything else we should know about 4K sectors?

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• Why are default spamassassin rules not being applied to emails we generate?

  - by Chance

  My company uses a standalone spam-assassin install to test marketing emails, however, mail originating from us does not seem to run the full gamut of test. For example, Spam assassin has a default rule that flags messages that contain the phrase Dear [Something], and it properly flags spam that I feed it.It does not, however, apply that same rule to in house email I send it. Is it possible that spam assassin has white-listed us somehow, perhaps because the mail originates in the same domain as the server or receiver? I believe most of the recent spamassassin questions have been mine, so thanks for bearing with me as I figure this out! Chance EDIT Details on our SA setup: We are piping the emails into the CL with spamc -R < test_email.eml Identical results testing as root or a user, no user_prefs file

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• Identifying the version of ATI Catalyst drivers

  - by Snark

  I have bought a new video card based on the ATI Radeon HD 5670 chipset. I couldn't make it work with the latest ATI Catalyst drivers found on their website, only the drivers found on the CD delivered with the card worked. How can I know the version of Catalyst that is installed on my PC (running Windows 7 64-bits)? The ATI Catalyst Control Center returns the following information: Driver Packaging Version 8.673-091110a-092263C Provider ATI Technologies Inc. 2D Driver Version 8.01.01.973 2D Driver File Path /REGISTRY/MACHINE/SYSTEM/ControlSet001/Control/CLASS/{4D36E968-E325-11CE-BFC1-08002BE10318}/0000 Direct3D Version 8.14.10.0708 OpenGL Version 6.14.10.9120 Catalyst™ Control Center Version 2009.1110.2225.40230 I do not recognize anything pointing to a "marketing version". The website says the current version of Catalyst is 10.2.

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• Can someone help me?

  - by user38124

  Sorry, but I want to say something here, my friend have a new software called "Edited out see revisions 8.0", it can help people to reset any windows password. As I am kind for this website, so I want to know where can help me to submit it? Can you give me some advice? Here is a lilltle message about key 8.0: blablabla spam marketing can I submit the software link here ? for this, friends who view my post can go and help me for some advices to improve it? Thank you very much!

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• 4K sectors transition: Why are hard drives moving to 4096 byte sectors, vs. 512 byte sectors?

  - by Chris W. Rea

  I've noticed that some Western Digital hard drives are now sporting 4K sectors, that is, the sectors are larger: 4096 bytes vs. the long-standing standard of 512 bytes. So: What's the big deal with 4K sectors? Is it marketing hype, or a real advantage? Why should somebody building a new PC care, or not, about 4K sectors? Why is this transition taking place now? Why didn't it happen sooner? Are there things to look out for when buying a 4K sector hard drive? e.g. incompatibility? Anything else we should know about 4K sectors?

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• Does Windows Home Server support folder redirection?

  - by Shawn Miller

  Windows provides the ability to redirect specific user folders to server locations, using a group policy extension called Folder Redirection. The Wikipedia article and Microsoft's marketing page for Windows Home Server suggests a tons of great features, but I don't see anything about specifically about Folder Redirection. I currently run a domain controller in the home so that I can push the folder redirection group policy down to all PCs. Windows Home Server looks like a better fit, but I'd hate to give up on the ease of folder redirection to automatically save all documents, music, pictures to the file server. Any thoughts?

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• DKIM, spam probability, signing with key at mail server vs sender domain?

  - by Andreas

  I'm working on an email marketing tool and so far we've been recommending our customers to set up an SPF-record (Sender-ID) and a DKIM-record, we also have our own SPF-record on the mail server and a shared DKIM-record for those who do not set up their own DKIM-record. Those that do not set up their own DKIM-records still pass the DKIM-test, but with the notice that "identity doesn't match any headers" (according to port25), i.e, it doesn't match the textual sender domain. But does anyone know if this "discrepancy" actually has any impact on spam scoring/probability, i.e, should we continue to recommend our customers to set up a DKIM-record (as opposed to just using our shared) or is just wasted effort?

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