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• Help Improve Oracle Products Usability at OOW

  - by Shay Shmeltzer

  We already wrote about all the great ADF related activities at OOW. But we wanted to also let you know about an additional activity you can participate in at OpenWorld: The Oracle Middleware User Experience team will be conducting focus groups and customer feedback activities at Oracle OpenWorld 2012 (Oct. 1st - Oct. 3rd). Customer participation helps Oracle develop outstanding products and solutions. Professionals of all types are invited to participate: Directors, Project & Product Managers, Finance, Sales, Human Resources, Marketing, Recruiters, Budget Managers,  and more. **To participate in these sessions you do not have to be registered for Oracle OpenWorld.** If you or someone you know is interested in participating, please email [email protected] with the following information: Name: Company Name:  Job Title: Email: Phone Number (work, mobile, include country code):

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• Best Strategy for Exact Match Domain (EMD) Along Side Branded Domain

  - by ChrisInCambo

  I lucked out and managed to buy a two word .com EMD for the most important key-phrase for our b2b SaaS startup. Shutting down our branded domain isn't an option, we've already got too much invested in that brand (not in terms of SEO but in terms of other marketing efforts). The brand domain at present hasn't really been optimised for this key-phrase and we haven't invested any effort in SEO to date on that domain, but now we have some resources and want to make a big push for that key-phrase. So what is the best strategy for an EMD when you want already have a branded domain that you don't want to close or have penalised in some way?

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• Mit Oracle Datenbanken in die Pole-Position!

  - by Alliances & Channels Redaktion

  Stellen Sie sich vor, Sie haben die Wahl zwischen einem hübschen, aber uralten Kleinwagen und einem stylischen Tourenwagen auf technischem Höchststand. Beide haben etwas für sich, keine Frage, doch auf der Rennstrecke, wo es allein um Performance geht, ist Nostalgie fehl am Platz. Nicht anders ist es mit Datenbanken. Wer also Wert auf Leistung, Sicherheit und die optimale Ausnutzung von Hardware und IT-Ressourcen legt, sollte sich für ein Database-Tuning entscheiden. Die wesentlichen Vorteile der Oracle Datenbanken bringt dieses Video kurz und knackig auf den Punkt – und ist damit auch bestens zum Einsatz bei Kunden geeignet. Oracle Database Tuning from Worm Marketing Consulting GmbH on Vimeo.

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• Mit Oracle Datenbanken in die Pole-Position!

  - by Alliances & Channels Redaktion

  Stellen Sie sich vor, Sie haben die Wahl zwischen einem hübschen, aber uralten Kleinwagen und einem stylischen Tourenwagen auf technischem Höchststand. Beide haben etwas für sich, keine Frage, doch auf der Rennstrecke, wo es allein um Performance geht, ist Nostalgie fehl am Platz. Nicht anders ist es mit Datenbanken. Wer also Wert auf Leistung, Sicherheit und die optimale Ausnutzung von Hardware und IT-Ressourcen legt, sollte sich für ein Database-Tuning entscheiden. Die wesentlichen Vorteile der Oracle Datenbanken bringt dieses Video kurz und knackig auf den Punkt – und ist damit auch bestens zum Einsatz bei Kunden geeignet. Oracle Database Tuning from Worm Marketing Consulting GmbH on Vimeo.

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• OOW 12: Thank you Oracle WebCenter Partners!

  - by kellsey.ruppel

  Yesterday evening we were happy to participate in the Oracle WebCenter Customer Appreciation Event! Oracle WebCenter partners Fishbowl Solutions, Fujitsu, Keste, Mythics, Redstone Content Solutions, TEAM Informatics, and TekStream sponsored a reception at The Palace Hotel for Oracle WebCenter customers. This event provided an exclusive opportunity for customers to network with their peers and meet and talk with executives from Oracle WebCenter Product Management, Development, and Marketing along with Oracle’s premiere Oracle WebCenter partners.  Christian Finn, Sr. Director of Product Management for Oracle WebCenter and Bob Crossman, Vice President of Oracle WebCenter Sales welcomed attendees and thanked everyone for their continued support and partnership with Oracle WebCenter. We had a great turnout and enjoyed an evening of socializing and networking.    Thanks again Oracle WebCenter partners!

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• Vers des serveurs embarquant des puces ARM basses consommations ? Crédible, souhaitable ou irréalist

  Vers des serveurs embarquant des puces ARM basses consommations ? Crédible, souhaitable ou irréaliste ? ARM est connu pour ses puces basses consommations qui équipent bons nombres de terminaux mobiles allant des téléphones portables aux netbooks. Mais le consortium, basé à Cambridge, aurait d'autres projets dans ses cartons. C'est en tout cas ce que laisse entendre son directeur Marketing, Ian Drew, qui vient de révéler qu'un site test (le Linux Internet Platform) utilisait un serveur embarquant une puce ARM depuis environ un an. Ce test ferait suite à plusieurs demandes de la part de clients particulièrement intéressés par des les économies d'énergie que pou...

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• A .NET developers introduction to SharePoint

  - by Sahil Malik

  SharePoint 2010 Training: more information Are you a .NET developer sitting on the edge, looking at the vast space that is SharePoint? Ever wondered what is a typical SharePoint project like? No, not the marketing fluff, but what it is really like, and what does it make to make it work properly. What is all this cloud stuff all about, and how does it affect you?   On February 5th, 2013, I will have a session from 14:00 – 15:00 at DevWeek (www.devweek.com) in London about “A .NET developer’s introduction to SharePoint”.   You can find the full conference agenda here, http://www.devweek.com/sessions/conference1.asp Read full article ....

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• Skype arbore le style Metro sur Android et privilégie la simplification et la fluidité des interactions

  Skype arbore le style Metro sur Android, et privilégie la simplification et la fluidité des interactions L'équipe de Skype fête les 100 millions de téléchargements de l'application sur Android avec une nouvelle mise à jour 4.0 au design entièrement refait. Inspirée de sa version sur Windows Phone, Skype adopte désormais une interface de style Metro. « Skype pour Android 4.0 a toutes les fonctionnalités que vous utilisez et que vous aimez mais est littéralement une application totalement nouvelle » confie Dereck Snyder, chef marketing de la division Skype Mobile. Le service VoIP promet une application plus performante et plus rapide, notamment pour lancer une conversation depuis les contac...

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• Do You Think That SEO Really Effects Your Business?

  Before discussing about the importance of SEO we should know what it is actually. SEO or Search Engine Optimization is actually the procedure of improving the level or excellence of the traffic in a website from various search-engines by the means of natural or unpaid search results as contrasting to the search engine marketing or SEM which actually deals with the paid enclosure. The main importance of the SEO is that it generally makes the website appear higher or earlier in the list of the search results which attracts plenty of visitors from search engines. SEO generally targets different kinds of searches.

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• Help with tracking sub domain

  - by roobus

  I currently have my app's marketing/external website on the root level, e.g. http://example.com My web app itself is hosted at: http://app.example.com What's the best strategy to set-up Google Analytics tracking for both of them? Should I create a separate web property? Also, what's the difference between creating a new web property and a new profile? UPDATE: I would want to be able to track conversion from a page on the root domain to a sign-up page on the app sub-domain.

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• Monitor aspect ratio; Does the difference matter?

  - by Craige

  So, I'm looking ordering myself a new development desktop soon and setting up a PROPER office environment by the end of this year. To boost productivity, I'm going to purchase three new monitors. I find that two just isn't enough when I'm debugging or doing something intensive. That said, I had something pointed out to me the other day that I never really noticed nor cared about before - is the difference between a 16:10 and a 16:9 monitor noticeable when programming? Do you really miss those few extra lines, or is it something that you don't notice at all. I notice HP only seems to sell 16:9 monitors (as far as I have found). Is this becoming something of a new standard with the recent growth and cleaver marketing of of "HD 16:9"? To summarize: Has anybody made the switch from 16:10 to 16:9 (or vise-versa) and actually noticed the difference while programming?

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• Spam problem through cPanel

  - by mrtunes

  On a new website, I publicly display an email address, [email protected]. Then I set up an email forwarder in my hostmonster cPanel, so that if the public email address ever became spam ridden then we can chop off the forwarding. However, the client received a spam message that looked like the following. To: client's personal email address (not the public address) Subject: domain.com opportunities Body: marketing junk The problem is that the "to" should have said [email protected]. I am now worried that the real email address was retrieved on the backend of hostmonster.

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• Calling Knowledge Workers: Make a Difference in the User Experience

  - by Charles Knapp

  Do you consider yourself a knowledge worker? Do you have ideas of how to make CRM software work smarter so you don't have to work harder? The Oracle Middleware User Experience team will be conducting customer feedback focus groups at Oracle OpenWorld, October 1-3. All it takes is a couple of hours or less for us to learn from you. Customer participation helps Oracle develop outstanding products and solutions. Knowledge workers of all types are invited to participate: Finance, Sales, Human Resources, Marketing, Recruiters, Budget Managers, Project & Product Managers and more. To participate in these sessions you do not have to be registered for Oracle OpenWorld. If you or someone you know is interested in participating, please email muxtesting_us at oracle.com with your name, company, job title, work and mobile phone numbers with country code, and email address.

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• Cloud : la confidentialité et le "sur site" ne sont pas des questions dépassées, un projet de Vinci interroge les acteurs 100% Web

  Confidentialité et "sur site" encore discriminants dans le choix d'une solution SaaS ? Le passage de Vinci à Office 365 repose la question aux acteurs 100% Cloud Ariane Gorin était tout sourire. Alors que les collègues la Directrice Marketing des Produits Office avaient peu de nouveautés à annoncer lors de la rentrée de Microsoft France, la dirigeante se préparait, elle, à officialiser publiquement la signature d'un très gros contrat avec Vinci. Au-delà des discours enthousiastes de circonstance entre les deux sociétés, le choix de Vinci de migrer vers Office 365 pose des questions très intéressantes pour l'évolution du SaaS (logiciels à la demande). Revenons tout d'abord...

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• Lesetipp: Der TDAzlan Exadata Value Guide

  - by Alliances & Channels Redaktion

  Fast 20 Jahre sind Oracle und TDAzlan schon erfolgreiche Partner. Als VAD unterstützt TDAzlan Oracle Partner bei deren Business, zum Beispiel durch Sales- und Marketing-Support, Webcasts, Zertifizierungstrainings oder Enablement Workshops bis hin zur Spezialisierung. Jetzt wurde der Exadata Value Guide von Azlan für Partner und Kunden aktualisiert auf aktuelle 12c und X4 Technologien. Die Broschüre bündelt Fakten und Tipps rund um die Themen Exadata und Engineered Systems. Sie schlüsselt technische Details zu Oracle Software- und Hardware-Komponenten auf und bietet Verkaufsargumente sowie hilfreiche Erläuterungen zum Salesprozess. Außerdem wird das Oracle Authorized Solution Center (OASC) von TDAzlan in München vorgestellt. Dort haben Partner die Möglichkeit, Oracle Gesamtlösungen zu testen und Ihren Kunden zu präsentieren. Den Exadata Value Guide können sie auch auf der Oracle Informations-Webseite von TDAzlan herunterladen.

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• How do I forward/redirect a website from a folder in a subdomain to another server?

  - by dozza

  I have a client with a site at: subdomain.theirdomain.com/folder It's a 50Gb gallery site that i've now cloned and have locally in MAMP. Once i've made some changes to it I need to host it at alternative physical server/hosting (I intend using a dedicated server I have access to with a technical domain name currently). However, the client would ideally like to keep the existing URL as it has been used extensively in marketing. I've done HTTP redirects and forwards and 301 redirects in the past, but I'm not sure how or even if I can do what the client wants. How can I achieve this, possibly using .htaccess and DNS entries? Caveats: I can't have the site at a 3rd party domain and the client isn't able/allowed to register any additional domains:

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• Is there a way to develop desktop software using PHP?

  - by user1492018

  I have to develop a real estate marketing CRM software for my client - where the application is installed on desktop but can also be accessed from web. 2 reasons why they want the application to run from desktop : So that it can work with/without internet connection They don't want their complete data to be online They want to access few of the data like property listing & inquiries (managed from desktop application) from their website through secure login & password. The data that is entered in desktop application should be automatically synchronized with the website application. I was wondering if there is a way to develop this kind of software using PHP & MySQL. If yes, it will be great if anyone can provide me the referral link.Else please suggest, which language should I use.

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• Local Small Businesses Are in Need of Your SEO Skills

  Local Small Businesses are in need of your skills to get a web presence that is ranked highly in search engines. What if I told you that you could make significant, even full-time income in one of the biggest online markets, and I told you that this big market is least competitive too. You don't even need to have your own product or your own mailing list for this to work. Here is one of the most important parts, you don't need to sell these products to make profit either, and no this is not affiliate marketing.

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• Search Engine Optimization Crucial For Site Page Rank

  Search engine optimization is a process to drive traffic to your blog or sites. Search engines are the best way to give you the traffic that will boost your product sell. And as per the internet marketing is concern the search engine optimization is best way. The reward are numerous but the two that stand out are; you blog will rank higher and you will generate traffic directly proportional to higher selling of your product. For a long time now sitemaps have assisted online business people achieve webpage site optimization.

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• Can I be too old to be just a programmer? [closed]

  - by Tigran

  Possible Duplicate: How old is "too old"? Looking on this post Can I be "too young" to get a programming job? I would like to ask: I have 35 years, am I too old to be just a programmer and not jumping into marketing meetings, mails, clients management in your country? In country were I live now, for example, I'm very close to limit of age where I could ever have a chance to get a phone call for just soft engineer position. What about you? Is there any age limit in that sence?

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• Math behind multivariate testing for website optimization

  - by corkjack

  I am looking for theoretical resources (books, tutorials, etc.) to learn about making sound statistical inferences given (plenty of) multivariate website conversion data. I'm after the math involved, and cannot find any good non-marketing stuff on the web. The sort of questions I want to answer: how much impact does a single variable (e.g. color of text) have? what is the correlation between variables? what type of distribution is used for modelling (Gaussian, Binomial, etc.)? When using statistics to analyze results - what should be considered as a random variable - the web-page element that gets different variations or the binary conversion-or-no-conversion outcome of an impression? There's plenty of information about different website optimization testing methods and their benefits\pitfalls, plenty of information about multivariate statistics in general, do you guys know of resources that discuss statistics in this specific context of website optimization ? Thanks for any info!

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• L'impact de Google sur l'économie des USA serait de 54 milliards de dollars, selon un rapport publié

  L'impact de Google sur l'économie des USA serait de 54 milliards de dollars, selon un rapport publié par la firme Google, non content d'enchainer les annonces innovantes ces dernières jours depuis sa conférence I/O, a décidé de s'envoyer des fleurs en ayant calculé combien ses activités rapportent à l'économie américaine, et en l'annonçant publiquement. Une belle opération de marketing ! La firme s'est basée sur ses propres chiffres pour réaliser son étude. Et les résultats sont à la hauteur de l'étendue de son empire : Google aurait généré 54 milliards de dollars de richesse dans l'économie des Etats-Unis. Au niveau des résultats Etat par Etat, c'est en Californie que Google a eu le plus d'influence avec 14,1 millia...

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• Is the Apple iPad for you now or should you wait until the iPhone 4 is released?

  The iPad came to the market last Saturday and as always with the Apple marketing came the big lines and small tents that never seen a camp site but the Apple stores. There are the people that want one right away and want to be the first person to own the new shiny device from Apple and there are the people that are willing to wait a month for the device with 3G instead of just WiFi only. The iPad is an interesting concept, a bigger iTouch that can be used as a replacement for your Netbook, Kindle,...Did you know that DotNetSlackers also publishes .net articles written by top known .net Authors? We already have over 80 articles in several categories including Silverlight. Take a look: here.

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• Whats the problem with reporting ?

  - by simonsabin

  Its the reports.   Take this for example, it is a report generated during a demo of Report Builder 3.0 by someone in MS marketing. She says things like “..and you can see easily how my divisions are doing”. No you can’t you’ve just got a bunch of numbers. This is really the issue with reporting systems and especially with Microsoft reporting. The problem is that people think generating a report is about getting lists of numbers onto a page. Reporting services is great at doing that and its very...(read more)

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• Google Analytics + External Site Statistics Tracking in one application?

  - by Soleil

  My company is a broker in the real estate industry. As such, we send a lot of our listings to sites like Trulia.com and Zillow.com, among others. These sites direct leads to our realtors, and provide us with reports every month detailing the activity our listings have had on their site-- links back to our website, emails generated, etc. Our Marketing and Advertising departments want to take that information and enter it into a system to keep track of everything in one place, for the purpose of producing comparison reports. I cannot find any externally available product that provides this functionality. I would sincerely like to avoid writing this tool myself. Does anyone know of a tool that could do this? In short, an ideal system would: Imports Google Analytics data via API Imports real estate listing site data via CSV import / manual entry Provides comparison reports based on data Does anyone know of anything pre-made that can do this?

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