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• Phone number in meta description bad or good for local rankings NAP

  - by bybe

  Once again I'm at it with increasing people's local rankings and I've learnt so much about local rankings in the past 2 weeks it feels like my brain is gonna pop anyway, question is fairly simple for someone who engages in local rankings and I appreciate the question may be a little guess work but isn't SEO mostly guessing anyway? From what I've read and learned that Google works of a system called nap for local rankings (With many other factors but this question is purely based on NAP). For people who care about local rankings NAP stands for Name of Business / Address of Business / Phone Number for Business. Now what what I've read you don't need the whole NAP to be on one website, a P or just a N can help towards your local rankings. It's believed that NAP rewards more than just P and N for example but knowing Google they might have a diversity checker which is my concern what your get to in a moment. Now of course sites weight differently where your business is posted, it's certainly going to be more credible if your NAP details are on your national phone book than say a blog site, so taking in this consideration too. Pure Guess (Not apart of the question but none the less makes a good read on my belief). Now my guess work would make me believe that the formula would look something like (N)+(A)+(P)x(T) So (N)name would be 1 or 0 to indicate present or not So (A)dress would be 1 or 0 to indicate present or not So (P)hone would be 1 or 0 to indicate present or not So (T)rust would be 1-100 to indicate level of trust So a phone number appearing on youtube might look something like 0+0+1x95= 95 and a NAP appearing on your national phone book might look something like 1+1+1x100= 300 Please note that I'm not saying this is the sole factor and I'm sure its way more complex that this with things like other factors on the page, off the page (Reviews, Links, Clicks) and so on but its still a contributor). The Question My question is fairly simple and I'd imagine hard to impossible to have an actual definite answer to this but maybe someone has seen official wording else where on this, is it bad to include address or phone number in the Meta Description? The reason I ask is that one of my competitors has these elements in the meta descriptions and their local rankings are absolutely superb, the problem I have with this is scrap bot sites like 'Similar Too' 'Seo Rankings' and 1,000's of the other scrap box networks that scrap site and then make urls with your site information are mostly limited to your meta description what this means that your phone number, address and sometimes even your company name if the domain is exact will appear as AP, and even NAP on thousands of websites. So, is it a bad strategy to include phone number and address in meta description, everything I read into would suggest its good of course with the downside of maybe lowering quality of description for click thoughts but top rankings would increase this 10 folds anyhow..

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• Goodbye, Spreadsheets and Hello Modern ERP

  - by Christine Randle

  By: Steve Cox, Vice President, Oracle Accelerate for Midsize Companies     Signs of the resurging economy continue to sprout, with green shoots rising across different sectors and industries. With the economy on the rebound, businesses are increasing their investment in technology to keep up with growth and evolving demands; as proof, Gartner recently increased its worldwide IT spending forecast for 2012 to $3.6 trillion, anticipating a 3 percent increase from 2011 spending.   One of the segments most reliant on technology to catapult growth is midsize companies – established businesses leveraging every competitive efficiency and advantage to compete with much larger enterprises. We find that to compete against the big guys, they need to create an internal technology infrastructure to fuel that growth. Goodbye, spreadsheets and hello modern ERP.   While many businesses postponed upgrading or replacing financial and HR management systems during the recession, now some have started dusting off RFPs and revisiting technology options. Years ago, midsize organizations used spreadsheet-based systems and processes to manage employees, customers, partners, products and revenue. We’ve found that as companies scale up, they are apt to avoid heavily customizing their existing systems, and instead are more prone to standardize on a modern, enterprise-class ERP system.   Modern ERP platforms enable growing companies to immediately address the most pressing challenges – accounting, talent management, customer retention, et. al. Midsize companies implement these systems and processes to help them earn more, go public or expand globally.   And today, choice is a primary factor when selecting an ERP solution. Businesses have more deployment options now than ever before, depending on their unique structures and needs. Whether the preference is on demand, cloud, hosted or on premise, a modular, scalable deployment is available to meet the need.   With modern ERP systems, business that once struggled to do more with fewer resources have access to the same quality tools as larger competitors. By adopting top tier ERP systems tailored to individual business needs, midsize companies can support business operations while creating an enterprise system that seamlessly scales up to fuel future growth. Meaning that the ERP decision that your company makes today, will have legs to serve your business for years to come.

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• Proven Approach to Financial Progress Using Modern Best Practice

  - by Oracle Accelerate for Midsize Companies

  Normal 0 false false false EN-US X-NONE X-NONE by Larry Simcox, Sr. Director, Oracle Midsize Programs Top performing organizations generate 25 percent higher profit margins and grow at twice the rate of their competitors. How do they do it? Recently, Dr. Stephen G. Timme, President of FinListics Solutions and Adjunct Professor at the Georgia Institute of Technology, joined me on a webcast to answer that question. I've know Dr. Timme since my days at G-log when we worked together to help customers determine the ROI of transportation management solutions. We were also joined by Steve Cox, Vice President of Oracle Midsize Programs, who recently published an Oracle E-book, "Modern Best Practice Explained". In this webcast, Cox provides his perspective on how best performing companies are moving from best practice to modern best practice.  Watch the webcast replay and you'll learn about the easy to follow, top down approach to: Identify processes that should be targeted for improvement Leverage a modern best practice maturity model to start a path to progress Link financial performance gaps to operational KPIs Improve cash flow by benchmarking key financial metrics Develop intelligent estimates of achievable cash flow benefits Click HERE to watch a replay of the webcast. You might also be interested in the following: Video: Modern Best Practices Defined  AppCast: Modern Best Practices for Growing Companies Looking for more news and information about Oracle Solutions for Midsize Companies? Read the latest Oracle for Midsize Companies Newsletter Sign-up to receive the latest communications from Oracle’s industry leaders and experts Larry Simcox Senior Director, Oracle Midsize Programs responsible for supporting and creating marketing content ,communications, sales and partner program support for Oracle's go to market activities for midsize companies. I have over 17 years experience helping customers identify the value and ROI from their IT investment. I live in Charlotte NC with my family and my dog Dingo. The views expressed here are my own, and not necessarily those of Oracle. /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;}

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• Powerful Lessons in Data from the Presidential Election

  - by Christina McKeon

  Now that we’ve had a few days to recover from the U.S. presidential election, it’s a good time to take a step back from politics and look for the customer experience lessons that we can take away. The most powerful lesson is that when you know more about your base, you will have an advantage over your competition. That advantage will translate into you winning and your competition losing. Michael Scherer of TIME was given access to Obama’s data analysts two days before the election. His account is documented in Inside the Secret World of the Data Crunchers Who Helped Obama Win. What we learned from Scherer’s inside view is how well Obama’s team did in getting the right data, analyzing it, and acting on it. This data team recognized how critical it was to break down data silos within the campaign. As Scherer noted, they created “a single system that merged information from pollsters, fundraisers, field workers, consumer databases, and social-media and mobile contacts with the main Democratic voter files in the swing states.” The Obama analysis was so meticulous that they knew which celebrity and which type of celebrity event would help them maximize campaign contributions. With a single system, their data models became more precise. They determined which messages were more successful with specific demographic groups and that who made the calls mattered. Data analysis also led to many other changes in Obama’s campaign including a new ad buying strategy, using social media and applications to tap into supporters’ friends, and using new social news sites. While we did not have that same inside view into Romney’s campaign, much of the post-mortem coverage indicates that Romney’s team did not have the right analysis. As Peter Hamby of CNN wrote in Analysis: Why Romney Lost, “Romney officials had modeled an electorate that looked something like a mix of 2004 and 2008….” That historical data did not account for the changing demographics in the U.S. Does your organization approach data like the Obama or Romney team? Do you really know your base? How well can you predict what is going to happen in your business? If you haven’t already put together a strategy and plan to know more, this week’s civics lesson is a powerful reason to do it sooner rather than later. Your competitors are probably thinking the same thing that you are!

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• Hiding a Website from Search Engine Bots and Viewers by Disabling Default VirtualHost

  - by Basel Shishani

  When staging a website on a remote VPS, we would like it to be accessible to team members only, and we would also like to keep the search engine bots off until the site is finalized. Access control by host whether in Iptables or Apache is not desirable, as accessing hosts can vary. After some reading in Apache config and other SF postings, I settled on the following design that relies on restricting access to only through specific domain names: Default virtual host would be disabled in Apache config as follows - relying on Apache behavior to use first virtual host for site default: <VirtualHost *:80> # Anything matching this should be silently ignored. </VirtualHost> <VirtualHost *:80> ServerName secretsiteone.com DocumentRoot /var/www/secretsiteone.com </VirtualHost> <VirtualHost *:80> ServerName secretsitetwo.com ... </VirtualHost> Then each team member can add the domain names in their local /etc/hosts: xx.xx.xx.xx secrethostone.com My question is: is the above technique good enough to achieve the above said goals esp restricting SE bots, or is it possible that bots would work around that. Note: I understand that mod_rewrite rules con be used to achieve a similar effect as discussed here: How to disable default VirtualHost in apache2?, so the same question would apply to that technique too. Also please note: the content is not highly secretive - the idea is not to devise something that is hack proof, so we are not concerned about traffic interception or the like. The idea is to keep competitors and casual surfers from viewing the content before it's released, and to prevent SE bots from indexing it.

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• Are there cloud network drives that let users lock files or mark them as "in use"?

  - by Brandon Craig Rhodes

  Having spent several hours reading about the features and limitations of services like DropBox and Jungle Disk and the hundreds of competitors they seem to have (as though everyone with an AWS account these days goes ahead and writes a file sharing application just for fun), I have yet to find one that would let a team of people at a small business collaborate without stepping all over each other's toes. At a small business there are often many small documents per project — estimates, contracts, project plans, budgets — and team members frequently have to open and edit them, with all sorts of problems happening if two people edit a file at once. Even if a sharing service is smart enough to keep both versions of the file created, most small-business software (like word processors, spreadsheets, estimating software, or billing systems) has no way to compare — much less to merge! — the changes in two rival versions of a file that two people edited at the same time without each other's knowledge. So, my question: are their cloud-based file sharing solutions that not only provide a virtual network drive that people can access, but that also let users lock files — even if it's not a real lock but just a flag or indicator — that could possibly prevent remote workers from both editing the same file at once? Having one person wait for another person to finish editing is a very, very small inconvenience compared to the hour or more than it can take to compare two estimates by hand until you find and resolve the rival changes. Given this fact, I am surprised that almost none of the popular file sharing solutions seem to recognize this problem and provide some solution! Does anyone know of a service that does?

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• Are there cloud network drives that let users lock files or mark them as "in use"?

  - by Brandon Craig Rhodes

  Having spent several hours reading about the features and limitations of services like DropBox and Jungle Disk and the hundreds of competitors they seem to have (as though everyone with an AWS account these days goes ahead and writes a file sharing application just for fun), I have yet to find one that would let a team of people at a small business collaborate without stepping all over each other's toes. At a small business there are often many small documents per project — estimates, contracts, project plans, budgets — and team members frequently have to open and edit them, with all sorts of problems happening if two people edit a file at once. Even if a sharing service is smart enough to keep both versions of the file created, most small-business software (like word processors, spreadsheets, estimating software, or billing systems) has no way to compare — much less to merge! — the changes in two rival versions of a file that two people edited at the same time without each other's knowledge. So, my question: are their cloud-based file sharing solutions that not only provide a virtual network drive that people can access, but that also let users lock files — even if it's not a real lock but just a flag or indicator — that could possibly prevent remote workers from both editing the same file at once? Having one person wait for another person to finish editing is a very, very small inconvenience compared to the hour or more than it can take to compare two estimates by hand until you find and resolve the rival changes. Given this fact, I am surprised that almost none of the popular file sharing solutions seem to recognize this problem and provide some solution! Does anyone know of a service that does?

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• What is the optimum way to secure a company wide wiki?

  - by Mark Robinson

  We have a wiki which is used by over half our company. Generally it has been very positively received. However, there is a concern over security - not letting confidential information fall into the wrong hands (i.e. competitors). The default answer is to create a complicated security matrix defining who can read what document (wiki page) based on who created it. Personally I think this mainly solves the wrong problem because it creates barriers within the company instead of a barrier to the external world. But some are concerned that people at a customer site might share information with a customer which then goes to the competitor. The administration of such a matrix is a nightmare because (1) the matrix is based on department and not projects (this is a matrix organisation), and (2) because in a wiki all pages are by definition dynamic so what is confidential today might not be confidential tomorrow (but the history is always readable!). Apart from the security matrix, we've considered restricting content on the wiki to non super secret stuff, but off course that needs to be monitored. Another solution (the current) is to monitor views and report anything suspicious (e.g. one person at a customer site having 2000 views in two days was reported). Again - this is not ideal because this does not directly imply a wrong motive. Does anyone have a better solution? How can a company wide wiki be made secure and yet keep its low threshold USP? BTW we use MediaWiki with Lockdown to exclude some administrative staff.

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• How to prepare for a telephone interview: ‘Develop an Interview Cheat Sheet’

  - by Maria Sandu

  At Oracle we often do telephone interviews in different stages of the process with candidates, due to the fact that we hire native speakers into other countries. On this blog we already have an article with tips and tricks for phone interviews that can help you during the telephone interviews. To help you prepare even better for a telephone interview we would like to introduce you the basics of developing a cheat sheet. The benefit of a telephone interview is that you will be sitting at home, at your table or desk, during the interview, and not in front of someone. So use this to your advantage. The Monster website has some useful and interesting tips and tricks for developing a cheat sheet. Carole Martin, who wrote this article, says that a cheat sheet will help you feel more prepared and confident when speaking to managers over the phone. Important to keep in mind is that you shouldn't memorise what's on the sheet or check it off during the interview. Only use your cheat sheet to remind you of key facts. Here are some suggestions to include on it: • Divide a piece of paper in 2 by drawing a line. Write on one side of the paper a list of requirements as mentioned in the job description. On the other side list your qualities to fulfill the requirements of the employer. This will help you in answering questions about why you are the best candidate for the job and how you fit the role. • Do research on the company, the industry sector and the competitors, so you will get a feeling for the company’s business and can ask more in-depth questions. • Be prepared for the most used introduction question: “Tell me a bit about yourself”. Prepare a 60-second personal statement or pitch in which you summarise who you are and what you can offer, so you will be able to sell yourself from on the very beginning. • Write down a minimum of 5 good examples to answer behavioral interview questions ("Tell me about a time when..." or "Give me an example of a time..." ). These questions are used by interviewers to see how you deal with similar situations as you might encounter in the job. Interviewers use this question as past behaviour is scientifically proven to be the best predictor for future behaviour. • List five questions to ask the interviewer about the job, the company and the industry to help you get a good understanding if the role and company really fit your needs and wants. To get some inspiration check this article on inc.com • Find out how much you are worth on the job market and determine your needs based on your living expenses, especially when moving abroad. • Ask for permission from the people you plan to use as a reference. Also make sure you have your CV at hand and an overview of your grades. Feel free to comment on this article and let us know what your experience is with developing a cheat sheet for a telephone interview. Good luck with the preparation of your sheet.

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• This Week in Geek History: Gmail Goes Public, Deep Blue Wins at Chess, and the Birth of Thomas Edison

  - by Jason Fitzpatrick

  Every week we bring you a snapshot of the week in Geek History. This week we’re taking a peek at the public release of Gmail, the first time a computer won against a chess champion, and the birth of prolific inventor Thomas Edison. Gmail Goes Public It’s hard to believe that Gmail has only been around for seven years and that for the first three years of its life it was invite only. In 2007 Gmail dropped the invite only requirement (although they would hold onto the “beta” tag for another two years) and opened its doors for anyone to grab a username @gmail. For what seemed like an entire epoch in internet history Gmail had the slickest web-based email around with constant innovations and features rolling out from Gmail Labs. Only in the last year or so have major overhauls at competitors like Hotmail and Yahoo! Mail brought other services up to speed. Can’t stand reading a Week in Geek History entry without a random fact? Here you go: gmail.com was originally owned by the Garfield franchise and ran a service that delivered Garfield comics to your email inbox. No, we’re not kidding. Deep Blue Proves Itself a Chess Master Deep Blue was a super computer constructed by IBM with the sole purpose of winning chess matches. In 2011 with the all seeing eye of Google and the amazing computational abilities of engines like Wolfram Alpha we simply take powerful computers immersed in our daily lives for granted. The 1996 match against reigning world chest champion Garry Kasparov where in Deep Blue held its own, but ultimately lost, in a  4-2 match shook a lot of people up. What did it mean if something that was considered such an elegant and quintessentially human endeavor such as chess was so easy for a machine? A series of upgrades helped Deep Blue outright win a match against Kasparov in 1997 (seen in the photo above). After the win Deep Blue was retired and disassembled. Parts of Deep Blue are housed in the National Museum of History and the Computer History Museum. Birth of Thomas Edison Thomas Alva Edison was one of the most prolific inventors in history and holds an astounding 1,093 US Patents. He is responsible for outright inventing or greatly refining major innovations in the history of world culture including the phonograph, the movie camera, the carbon microphone used in nearly every telephone well into the 1980s, batteries for electric cars (a notion we’d take over a century to take seriously), voting machines, and of course his enormous contribution to electric distribution systems. Despite the role of scientist and inventor being largely unglamorous, Thomas Edison and his tumultuous relationship with fellow inventor Nikola Tesla have been fodder for everything from books, to comics, to movies, and video games. Other Notable Moments from This Week in Geek History Although we only shine the spotlight on three interesting facts a week in our Geek History column, that doesn’t mean we don’t have space to highlight a few more in passing. This week in Geek History: 1971 – Apollo 14 returns to Earth after third Lunar mission. 1974 – Birth of Robot Chicken creator Seth Green. 1986 – Death of Dune creator Frank Herbert. Goodnight Dune. 1997 – Simpsons becomes longest running animated show on television. Have an interesting bit of geek trivia to share? Shoot us an email to [email protected] with “history” in the subject line and we’ll be sure to add it to our list of trivia. Latest Features How-To Geek ETC Here’s a Super Simple Trick to Defeating Fake Anti-Virus Malware How to Change the Default Application for Android Tasks Stop Believing TV’s Lies: The Real Truth About "Enhancing" Images The How-To Geek Valentine’s Day Gift Guide Inspire Geek Love with These Hilarious Geek Valentines RGB? CMYK? Alpha? What Are Image Channels and What Do They Mean? Clean Up Google Calendar’s Interface in Chrome and Iron The Rise and Fall of Kramerica? [Seinfeld Video] GNOME Shell 3 Live CDs for OpenSUSE and Fedora Available for Testing Picplz Offers Special FX, Sharing, and Backup of Your Smartphone Pics BUILD! An Epic LEGO Stop Motion Film [VIDEO] The Lingering Glow of Sunset over a Winter Landscape Wallpaper

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• The Next Wave of PeopleSoft Capabilities for the Staffing Industry Is Here

  - by Mark Rosenberg

  With the release of PeopleSoft Financials and Supply Chain Management 9.1 Feature Pack 2 in January this year, we introduced substantial new capabilities for our Staffing Industry customers. Through a co-development project with Infosys Limited, we have enriched Oracle's PeopleSoft Staffing Solution with new tools aimed at accelerating and improving the quality of job order fulfillment, increasing branch recruiter productivity, and driving profitable growth. Staffing industry firms succeed based on their ability to rapidly, cost-effectively, and continually fill their pipelines with new clients and job orders, recruit the best talent, and match orders with talent. Pressure to execute in each of these functional areas is even more acute on staffing firms as contingent labor becomes a more substantial and permanent part of the workforce mix. In an industry that creates value through speedy execution, there is little room for manual, inefficient processes and brittle, custom integrations, which throttle profitability and growth. The latest wave of investment in the PeopleSoft Staffing Solution focuses on generating efficiency and flexibility for our customers. Simplicity To operate profitably and continue growing, a Staffing enterprise needs its client management, recruiting, order fulfillment, and other processes to function in harmony. Most importantly, they need to be simple for recruiters, branch managers, and applicants to access and understand. The latest PeopleSoft Staffing Solution set of enhancements includes numerous automated defaulting mechanisms and information-rich dashboard pagelets that even a new employee can learn quickly. Pending Applicant, Agenda management, Search, and other pagelets are just a few of the newest, easy-to-use tools that not only aggregate and summarize information, but also provide instant access to applicants, tasks, and key reports for branch staff. Productivity The leading firms in the Staffing industry are those that can more efficiently orchestrate large numbers of candidates, clients, and orders than their competitors can. PeopleSoft Financials and Supply Chain Management 9.1 Feature Pack 2 delivers productivity boosters that Staffing firms can leverage to streamline tasks and processes for competitive advantage. For example, we enhanced the Recruiting Funnel, which manages the candidate on-boarding process, with a highly interactive user interface. It integrates disparate Staffing business processes and exploits new PeopleTools technologies to offer a superior on-boarding user experience. Automated creation of agenda items and assignment tasks for each candidate minimizes setup and organizes assignment steps for the on-boarding process. Mass updates of tasks and instant access to the candidate overview page (which we also expanded), candidate event status, event counts, and other key data enable recruiters to better serve clients and candidates. Lower TCO Constructing and maintaining an efficient yet flexible labor supply chain can be complicated, let alone expensive. Traditionally, Staffing firms have been challenged in controlling their technology cost of ownership because connecting candidate and client-facing tools involved building and integrating custom applications and technologies and managing staff turnover, placing heavy demands on IT and support staff. With PeopleSoft Financials and Supply Chain Management 9.1 Feature Pack 2, there are two major enhancements that aggressively tackle these challenges. First, we added another integration framework to enable cost-effective linking of the Staffing firm’s PeopleSoft applications and its job board distributors. (The first PeopleSoft 9.1 Feature Pack released in March 2011 delivered an integration framework to connect to resume parsing providers.) Second, we introduced the teaming concept to enable work to be partitioned to groups, as well as individuals. These two capabilities, combined with a host of others, position Staffing firms to configure and grow their businesses without growing their IT and overhead expenditures. For our Staffing Industry customers, PeopleSoft Financials and Supply Chain Management 9.1 Feature Pack 2 is loaded with high-value tools aimed at enabling and sustaining a flexible labor supply chain. For more information, contact [email protected] or [email protected].

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• Beyond Chatting: What ‘Social’ Means for CRM

  - by Divya Malik

  A guest post by Steve Diamond, Senior Director, Outbound Product Management, Oracle In a recent post on the Oracle Applications blog, my colleague Steve Boese asked three questions related to the widespread popularity and incredibly rapid growth of Facebook, Pinterest, and LinkedIn. Steve then addressed the many applications for collaborative solutions in the area of Human Capital Management. So, in turning to a conversation about Customer Relationship Management (CRM) and Sales Force Automation (SFA), let me ask you one simple question. How many sales people, particularly at business-to-business companies, consistently meet or beat their quotas in their roles by working alone, with no collaboration among fellow sales people, sales executives, employees in product groups, in service, in Legal, third-party partners, etc.? Hello? Is anybody out there? What’s that cricket noise I hear? That’s correct. Nobody! When it comes to Sales, introverts arguably have a distinct disadvantage. While it’s certainly a truism that “success” in most professional endeavors requires working with people, it’s a mandatory success factor in Sales. This fact became abundantly clear to me one early morning in the late 1990s when I joined the former Hyperion Solutions (now part of Oracle) and attended a Sales Award Ceremony. The Head of Sales at that time gave out dozens of awards – none of them to individuals and all of them to TEAMS of individuals. That’s how it works in Sales. Your colleagues help provide you with product intelligence and competitive intelligence. They help you build the best presentations, pitches, and proposals. They help you develop the most killer RFPs. They align you with the best product people to ensure you’re matching the best products for the opportunity and join you in critical meetings. They help knock the socks of your prospects in “bake off” demo’s. They bring in the best partners to either add complementary products to your opportunity or help you implement a solution. They work with you as a collective team. And so how is all this collaboration STILL typically done today? Through email. And yet we all silently or not so silently grimace about email. It’s relatively siloed. It’s painful to search. It’s difficult to align by topic. And it’s nearly impossible to re-trace meaningful and helpful conversations that occurred among a group or a team at some point in history. This is where social networking for Sales comes into play. It’s about PURPOSEFUL social networking versus chattering. What is purposeful social networking? It’s collaboration that’s built around opportunities, accounts, and contacts. It’s collaboration that delivers valuable context – on the target company, and on key competitors – just to name two examples. It’s collaboration that can scale to provide coaching for larger numbers of sales representatives, both for general purposes, and as we’ve largely discussed here, for specific ‘deals.’ And it’s collaboration that allows a team of people to collectively edit and iterate on a document like an RFP or a soon-to-be killer presentation that is maintained in a central repository, with no time wasted searching for it or worrying about version control. But lest we get carried away, let’s remember that collaboration “happens” among sales people whether there is specialized software to support it or not. The human practice of sales has not changed much in the last 80 to 90 years. Collaboration has been a mainstay during this entire time. But what social networking in general, and Oracle Social Networking in particular delivers, is the opportunity for sales teams to dramatically increase their effectiveness and efficiency – to identify and close more high quality and lucrative opportunities more quickly. For most sales organizations, this is how the game is won. To learn more please visit Oracle Social Network and Oracle Fusion Customer Relationship Management on oracle.com

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• Beyond Chatting: What ‘Social’ Means for CRM

  - by Divya Malik

  A guest post by Steve Diamond, Senior Director, Outbound Product Management, Oracle In a recent post on the Oracle Applications blog, my colleague Steve Boese asked three questions related to the widespread popularity and incredibly rapid growth of Facebook, Pinterest, and LinkedIn. Steve then addressed the many applications for collaborative solutions in the area of Human Capital Management. So, in turning to a conversation about Customer Relationship Management (CRM) and Sales Force Automation (SFA), let me ask you one simple question. How many sales people, particularly at business-to-business companies, consistently meet or beat their quotas in their roles by working alone, with no collaboration among fellow sales people, sales executives, employees in product groups, in service, in Legal, third-party partners, etc.? Hello? Is anybody out there? What’s that cricket noise I hear? That’s correct. Nobody! When it comes to Sales, introverts arguably have a distinct disadvantage. While it’s certainly a truism that “success” in most professional endeavors requires working with people, it’s a mandatory success factor in Sales. This fact became abundantly clear to me one early morning in the late 1990s when I joined the former Hyperion Solutions (now part of Oracle) and attended a Sales Award Ceremony. The Head of Sales at that time gave out dozens of awards – none of them to individuals and all of them to TEAMS of individuals. That’s how it works in Sales. Your colleagues help provide you with product intelligence and competitive intelligence. They help you build the best presentations, pitches, and proposals. They help you develop the most killer RFPs. They align you with the best product people to ensure you’re matching the best products for the opportunity and join you in critical meetings. They help knock the socks of your prospects in “bake off” demo’s. They bring in the best partners to either add complementary products to your opportunity or help you implement a solution. They work with you as a collective team. And so how is all this collaboration STILL typically done today? Through email. And yet we all silently or not so silently grimace about email. It’s relatively siloed. It’s painful to search. It’s difficult to align by topic. And it’s nearly impossible to re-trace meaningful and helpful conversations that occurred among a group or a team at some point in history. This is where social networking for Sales comes into play. It’s about PURPOSEFUL social networking versus chattering. What is purposeful social networking? It’s collaboration that’s built around opportunities, accounts, and contacts. It’s collaboration that delivers valuable context – on the target company, and on key competitors – just to name two examples. It’s collaboration that can scale to provide coaching for larger numbers of sales representatives, both for general purposes, and as we’ve largely discussed here, for specific ‘deals.’ And it’s collaboration that allows a team of people to collectively edit and iterate on a document like an RFP or a soon-to-be killer presentation that is maintained in a central repository, with no time wasted searching for it or worrying about version control. But lest we get carried away, let’s remember that collaboration “happens” among sales people whether there is specialized software to support it or not. The human practice of sales has not changed much in the last 80 to 90 years. Collaboration has been a mainstay during this entire time. But what social networking in general, and Oracle Social Networking in particular delivers, is the opportunity for sales teams to dramatically increase their effectiveness and efficiency – to identify and close more high quality and lucrative opportunities more quickly. For most sales organizations, this is how the game is won. To learn more please visit Oracle Social Network and Oracle Fusion Customer Relationship Management on oracle.com

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• Partner Webcast - Migration to Weblogic Server 11g

  - by lukasz.romaszewski(at)oracle.com

  Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi; mso-ansi-language:RO;} Partner Webcast - Migration to Weblogic Server 11g March 25th, 12noonCET (1pm  EET/ 11am GMT)   Description The Oracle WebLogic 11g application server product line is the industry's most comprehensive Java platform for developing, deploying, and integrating enterprise applications. It provides the foundation for application grid, which is an architecture that enables enterprises to outperform their competitors while minimizing operational costs. Agenda 1.      1. Introduction to the Oracle WebLogic Server 11g 2.      2. Migration Process overview 3.      3. Migrating from iAS 10g a.      SmartUpgrade utility introduction b.      SmartUpgrade Demo 4.      4. Migrating from other JEE application servers a.      Understanding potential caveats b.      Using WebLogic classloader mechanism to isolate application c.       Shared libraries overview 5.      5. Migrating Oracle Fusion Middleware components (Forms&Reports, ADF, SOA etc) 6.      6. Summary 7.      7. Q&A    Delivery Format This FREE online LIVE eSeminar will be delivered over the Web and Conference Call. To register, click here For any questions please contact [email protected]. Registrations received less than 24hours  prior to start time may not receive confirmation to attend.

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• Take a chance !

  - by Hartmut Wiese

  Hi everybody, Later today I am going to reach out to the JDE Partner in EMEA I am already in contact with and ask for participation and collaboration within the new EMEA JDE Partner Community. I am very excited about this community and I really believe we will have much more success in the future selling and implementing JDEdwards in this large region. For those who don´t know me yet ... I am really a long time in the JDEdwards business. I have been a JDE PreSales Consultant and joined JDEdwards in 1998 in Germany. After JDEdwards/PeopleSoft was aquired by Oracle I changed my role and become responsible on an EMEA level for the Oracle Accelerate and the Oracle Business Accelerator program. A lot of you are already know me ... and hopefully believe and trust me as well. Within the last five months I talked to approx. 60 partners already face-to-face during the various events I attended. We had two PreSales Universities delievered already and I have been to one JDE Exsite event, a JDE Executive Forum, two User groups events and one JDE Partner Event. Again approximately 60+ partner discussions and everybody likes the idea of the community and how I am going to run this in the future. At the JDEdwards UK User Group event (NOV 13) there was an external speaker talking about risk. It was a very good speech. One key element of his speech was that a sequence of (small) failures might lead to a big success. He gave very good examples from the history not software related at all but as a results some of the well done individuals everybody knows today started very small and they failed several times before they become successful. But these persons did not gave up and in the long run they win and succeeded. I really spent some time reflecting this to our business as of today. My intention to write these lines is to convince each partner out there to think about investing in JDEdwards TODAY. There are currently a number of potential investment ideas on the table for you. We have a very strong and powerful ERP System. We have advantages against all our competitors. Each partner has the ability to create his own SaaS model and deliver individual services to the customers. We also have three Business Accelerators available which really speeds up the implementation by still having full flexibility to change for example any processing option if needed. A huge number of customers are on old releases globally and think about upgrading. New technology makes new business processes available (e.g. iPad). Oracle is a pretty much forward looking company and we build tools and products. In the area of JDEdwards our partners are combining the Oracle tools and products and bringing the value to the customers. At one point in time you have decided to run your business on your own and to become a JDE/PSFT/ORCL partner. This was a risk of course at that point of time. You did not fail and this is very good of course. Business has changed and Oracle has the product and tools for you to become even more successful in the future but it is a very good time for you to take a risk again. I am not able to promise you anything but the situation is very good. You might not win every deal or increase your margin immediately but I truly believe you will find new ways of doing your business in the future by adopting some of our ideas. The only person who can stop you ... is you. Please try something new/different. Success sometimes needs some time and initial failures but if you never failed - you have never lived. To get support during this phase please share your doubts, thoughts, experiences inside the new JDEdwards community and learn from others who went to similar processes. Please join here. Take care and best regards Hartmut Wiese

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• WebCenter Innovation Award Winners

  - by Michael Snow

  Of course, here on our WebCenter blog – we’d like to highlight and brag about our great WebCenter winners. The 2012 WebCenter Innovation Award Winners University of Louisville Location: Louisville, KY, USA Industry: Higher Education Fusion Middleware Products: WebCenter Portal, WebCenter Content, JDeveloper, WebLogic, Oracle BI, Oracle IdM University of Louisville is a state supported research university Statewide Informatics Network to improve public health The University of Louisville has implemented WebCenter as part of the LOUI (Louisville Informatics Institute) Initiative, a Statewide Informatics Network, which will improve public healthcare and lower cost through the use of novel technology and next generation analytics, decision support and innovative outcomes-based payment systems. ---------- News Limited Country/Region: Australia Industry: News/Media FMW Products: WebCenter Sites Single platform running websites for 50% of Australia's newspapers News Corp is running half of Australia's newspaper websites on this shared platform powered by Oracle WebCenter Sites and have overtaken their nearest competitors and are now leading in terms of monthly page impressions. At peak they have over 250 editors on the system publishing in real-time.Sites include: www.newsspace.com.au, www.news.com.au, www.theaustralian.com.au and many others ------ Life Technologies Corp. Country/Region: Carlsbad, CA, USAIndustry: Life SciencesFMW Products: WebCenter Portal, SOA Suite Life Technologies Corp. is a global biotechnology tools company dedicated to improving the human condition with innovative life science products. They were awarded an innovation award for their solution utilizing WebCenter Portal for remotely monitoring & repairing biotech instruments. They deployed WebCenter as a portal that accesses Life Technologies cloud based service monitoring system where all customer deployed instruments can be remotely monitored and proactively repaired.  The portal provides alerts from these cloud based monitoring services directly to the customer and to Life Technologies Field Engineers.  The Portal provides insight into the instruments and services customers purchased for the purpose of analyzing and anticipating future customer needs and creating targeted sales and service programs. ----- China Mobile Jiangsu China Mobile Jiangsu is one of the biggest subsidiaries of China Mobile. It has over 25,000 employees and 40 million mobile subscribers. Country/Region: Jiangsu, China Industry: Telecommunications FMW Products: WebCenter Portal, WebCenter Content, JDeveloper, SOA Suite, IdM They were awarded an Innovation Award for their new employee platform powered by WebCenter Portal is designed to serve their 25,000+ employees and help them drive collaboration & productivity. JSMCC (Chian Mobile Jiangsu) Employee Enterprise Portal and Collaboration Platform. It is one of the China Mobile’s most important IT innovation projects. The new platform is designed to serve for JSMCC’s 25000+ employees and to help them improve the working efficiency, changing their traditional working mode to social ways, encouraging employees on business collaboration and innovation. The solution is built on top of Oracle WebCenter Portal Framework and WebCenter Spaces while also leveraging Weblogic Server, UCM, OID, OAM, SES, IRM and Oracle Database 11g. By providing rich collaboration services, knowledge management services, sensitive document protection services, unified user identity management services, unified information search services and personalized information integration capabilities, the working efficiency of JSMCC employees has been greatly improved. Main Functionality : Information portal, office automation integration, personal space, group space, team collaboration with web2.0 services, unified search engine for multiple data sources, document management and protection. SSO for multiple platforms. -------- LADWP – Los Angeles Department for Water and Power Los Angeles Department of Water and Power (LADWP) is the largest public utility company in United States with over 1.6 Million customers. LADWP provides water and power for millions of residential & commercial customers in Southern California. LADWP also bills most of these customers for sanitation services provided by another city department. Country/Region: US – Los Angeles, CA Industry: Public Utility FMW Products: WebCenter Portal, WebCenter Content, JDeveloper, SOA Suite, IdM The new infrastructure consists of: Oracle WebCenter Portal including mobile portal Oracle WebCenter Content for Content Management and Digital Asset Management (DAM) Oracle OAM (IDM, OVD, OAM) integrated with AD for enterprise identity management Oracle Siebel for CRM Oracle DB Oracle SOA Suite for integration of various subsystems and back end systems  The new portal's features include: Complete Graphical redesign based on best practices in UI Design for high usability Customer Self Service implemented through MyAccount (Bill Pay, Payment History, Bill History, Usage Analysis, Service Request Management) Financial Assistance Programs (CRM, WebCenter) Customer Rebate Programs (CRM, WebCenter) Turn On/Off/Transfer of services (Commercial & Residential) Outage Reporting eNotification (SMS, email) Multilingual (English & Spanish) – using WebCenter multi-language support Section 508 (ADA) Compliant Search – Using WebCenter SES (Secured Enterprise Search) Distributed Authorship in WebCenter Content Mobile Access (any Mobile Browser)

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• Announcing the Winnipeg VS.NET 2012 Community Launch Event!

  - by D'Arcy Lussier

  Back in May 2010 the local Winnipeg technical community got together and put on a launch event for VS.NET 2010. That event was such a good time that we’re doing it again this year for the VS.NET 2012 launch! On December 6th, the Winnipeg .NET User Group is hosting a full day VS.NET 2012 Community Launch Event at the Imax theatre in Portage Place! We have 4 sessions planned covering dev tools, ALM/TFS, web development, and cloud development, presented by Dylan Smith, Tyler Doerksen, and myself. You can get all the details and register on our Eventbrite site: http://wpgvsnet2012launch.eventbrite.ca/ I’ve included the details below as well for convenience: Winnipeg VS.NET 2012 Community Launch Event Join us for a full day of sessions highlighting the new features and capabilities of Visual Studio .NET 2012 and the .NET 4.5 Framework! Hosted by the Winnipeg .NET User Group, this community event is FREE thanks to the generous support from our event sponsors: Imaginet Online Business Systems Prairie Developer Conference Event Details When: Thursday, Decemer 6th from 8:00 AM - 4:00 PM Where: IMAX Theatre, Portage Place Cost: *FREE!* Agenda 8:00 - 9:00 Continental Breakfast and Registration 9:00 - 9:15 Welcome 9:15 - 10:30 End-To-End Application Lifecycle Management with TFS 2012 10:30 - 10:45 Break 10:45 - 12:00 Improving Developer Productivity with Visual Studio 2012 12:00 - 1:00 Lunch Break (Lunch Not Provided) 1:00 - 2:15 Web Development in Visual Studio 2012 and .NET 4.5 2:15 - 2:30  Break 2:30 - 3:45 Microsoft Cloud Development with Azure and Visual Studio 2012 3:45 - 4:00 Prizes and Thanks Session Abstracts End-To-End Application Lifecycle Management with TFS 2012 Dylan Smith, Imaginet In this session we'll walk through the application development lifecycle from end-to-end and see how some of the new capabilities in TFS 2012 help streamline the software delivery process. There are some exciting new capabilities around Agile Project Management, Gathering Feedback, Code Reviews, Unit Testing, Version Control, Storyboarding, etc. During this session we’ll follow a fictional software development team through the process of planning, developing, testing, and deployment focusing on where the new functionality in VS/TFS 2012 fits in to make teams more effective. Improving Developer Productivity with Visual Studio 2012 Dylan Smith, Imaginet Microsoft Visual Studio 2012 enables developers to take full advantage of the capability of Windows using the skills and technologies developers already know and love to deliver exceptional and compelling apps.  Whether working individually or in a small, medium or large development team Visual Studio 2012 sets a new standard for development tools, helping teams deliver superior results for their customers that help set them apart from their competitors.  In this session we’ll walk through new features in Visual Studio 2012 specifically focusing on how these improve Developer Productivity. Web Development in Visual Studio 2012 and .NET 4.5 D’Arcy Lussier, Online Business Systems It’s an exciting time to be a web developer in the Microsoft ecosystem! The launch of Visual Studio 2012 and .NET 4.5 brings new tooling and features, and the ASP.NET team is continually releasing updates for MVC, SignalR, Web API, and other platform features. In this session we’ll take a tour of the new features and technologies available for Microsoft web developers here in 2012! Microsoft Cloud Development with Azure and Visual Studio 2012 Tyler Doerksen, Imaginet Microsoft’s public cloud platform is nearing its third year of public availability, supporting web site/service hosting, storage, relational databases, virtual machines, virtual networks and much more. Windows Azure provides both power and flexibility.  But to capture this power you need to have the right tools!  This session will demonstrate the primary ways you can harness Windows Azure with the .NET platform.  We’ll explain cloud service development, packaging, deployment, testing and show how Visual Studio 2012 with the Windows Azure SDK and other Microsoft tools can be used to develop for and manage Windows Azure.Harness the power of the cloud from the comfort of Visual Studio 2012!

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• How can I best manage making open source code releases from my company's confidential research code?

  - by DeveloperDon

  My company (let's call them Acme Technology) has a library of approximately one thousand source files that originally came from its Acme Labs research group, incubated in a development group for a couple years, and has more recently been provided to a handful of customers under non-disclosure. Acme is getting ready to release perhaps 75% of the code to the open source community. The other 25% would be released later, but for now, is either not ready for customer use or contains code related to future innovations they need to keep out of the hands of competitors. The code is presently formatted with #ifdefs that permit the same code base to work with the pre-production platforms that will be available to university researchers and a much wider range of commercial customers once it goes to open source, while at the same time being available for experimentation and prototyping and forward compatibility testing with the future platform. Keeping a single code base is considered essential for the economics (and sanity) of my group who would have a tough time maintaining two copies in parallel. Files in our current base look something like this: > // Copyright 2012 (C) Acme Technology, All Rights Reserved. > // Very large, often varied and restrictive copyright license in English and French, > // sometimes also embedded in make files and shell scripts with varied > // comment styles. > > > ... Usual header stuff... > > void initTechnologyLibrary() { > nuiInterface(on); > #ifdef UNDER_RESEARCH > holographicVisualization(on); > #endif > } And we would like to convert them to something like: > // GPL Copyright (C) Acme Technology Labs 2012, Some rights reserved. > // Acme appreciates your interest in its technology, please contact [email protected] > // for technical support, and www.acme.com/emergingTech for updates and RSS feed. > > ... Usual header stuff... > > void initTechnologyLibrary() { > nuiInterface(on); > } Is there a tool, parse library, or popular script that can replace the copyright and strip out not just #ifdefs, but variations like #if defined(UNDER_RESEARCH), etc.? The code is presently in Git and would likely be hosted somewhere that uses Git. Would there be a way to safely link repositories together so we can efficiently reintegrate our improvements with the open source versions? Advice about other pitfalls is welcome.

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• Is Cloud Security Holding Back Social SaaS?

  - by Mike Stiles

  The true promise of social data co-mingling with enterprise data to influence and inform social marketing (all marketing really) lives in cloud computing. The cloud brings processing power, services, speed and cost savings the likes of which few organizations could ever put into action on their own. So why wouldn’t anyone jump into SaaS (Software as a Service) with both feet? Cloud security. Being concerned about security is proper and healthy. That just means you’re a responsible operator. Whether it’s protecting your customers’ data or trying to stay off the radar of regulatory agencies, you have plenty of reasons to make sure you’re as protected from hacking, theft and loss as you can possibly be. But you also have plenty of reasons to not let security concerns freeze you in your tracks, preventing you from innovating, moving the socially-enabled enterprise forward, and keeping up with competitors who may not be as skittish regarding SaaS technology adoption. Over half of organizations are transferring sensitive or confidential data to the cloud, an increase of 10% over last year. With the roles and responsibilities of CMO’s, CIO’s and other C’s changing, the first thing you should probably determine is who should take point on analyzing cloud software options, providers, and policies. An oft-quoted Ponemon Institute study found 36% of businesses don’t have a cloud security policy at all. So that’s as good a place to start as any. What applications and data are you comfortable housing in the cloud? Do you have a classification system for data that clearly spells out where data types can go and how they can be used? Who, both internally and at the cloud provider, will function as admins? What are the different levels of admin clearance? Will your security policies and procedures sync up with those of your cloud provider? The key is verifiable trust. Trust in cloud security is actually going up. 1/3 of organizations polled say it’s the cloud provider who should be responsible for data protection. And when you look specifically at SaaS providers, that expectation goes up to 60%. 57% “strongly agree” or “agree” there’s more confidence in cloud providers’ ability to protect data. In fact, some businesses bypass the “verifiable” part of verifiable trust. Just over half have no idea what their cloud provider does to protect data. And yet, according to the “Private Cloud Vision vs. Reality” InformationWeek Report, 82% of organizations say security/data privacy are one of the main reasons they’re still holding the public cloud at arm’s length. That’s going to be a tough position to maintain, because just as social is rapidly changing the face of marketing, big data is rapidly changing the face of enterprise IT. Netflix, who’s particularly big on the benefits of the cloud, says, "We're systematically disassembling the corporate IT components." An enterprise can never realize the full power of big data, nor get the full potential value out of it, if it’s unwilling to enable the integrations and dataset connections necessary in the cloud. Because integration is called for to reduce fragmentation, a standardized platform makes a lot of sense. With multiple components crafted to work together, you’re maximizing scalability, optimization, cost effectiveness, and yes security and identity management benefits. You can see how the incentive is there for cloud companies to develop and add ever-improving security features, making cloud computing an eventual far safer bet than traditional IT. @mikestilesPhoto: stock.xchng

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• Sprinkle Some Magik on that Java Virtual Machine

  - by Jim Connors

  GE Energy, through its Smallworld subsidiary, has been providing geospatial software solutions to the utility and telco markets for over 20 years.  One of the fundamental building blocks of their technology is a dynamically-typed object oriented programming language called Magik.  Like Java, Magik source code is compiled down to bytecodes that run on a virtual machine -- in this case the Magik Virtual Machine. Throughout the years, GE has invested considerable engineering talent in the support and maintenance of this virtual machine.  At the same time vast energy and resources have been invested in the Java Virtual Machine. The question for GE has been whether to continue to make that investment on its own or to leverage massive effort provided by the Java community? Utilizing the Java Virtual Machine instead of maintaining its own virtual machine would give GE more opportunity to focus on application solutions.   At last count, there are dozens, perhaps hundreds of examples of programming languages that have been hosted atop the Java Virtual Machine.  Prior to the release of Java 7, that effort, although certainly possible, was generally less than optimal for languages like Magik because of its dynamic nature.  Java, as a statically typed language had little use for this capability.  In the quest to be a more universal virtual machine, Java 7, via JSR-292, introduced a new bytecode called invokedynamic.  In short, invokedynamic affords a more flexible method call mechanism needed by dynamic languages like Magik. With this new capability GE Energy has succeeded in hosting their Magik environment on top of the Java Virtual Machine.  So you may ask, why would GE wish to do such a thing?  The benefits are many: Competitors to GE Energy claimed that the Magik environment was proprietary.  By utilizing the Java Virtual Machine, that argument gets put to bed.  JVM development is done in open source, where contributions are made world-wide by all types of organizations and individuals. The unprecedented wealth of class libraries and applications written for the Java platform are now opened up to Magik/JVM platform as first class citizens. In addition, the Magik/JVM solution vastly increases the developer pool to include the 9 million Java developers -- the largest developer community on the planet. Applications running on the JVM showed substantial performance gains, in some cases as much as a 5x speed up over the original Magik platform. Legacy Magik applications can still run on the original platform.  They can be seamlessly migrated to run on the JVM by simply recompiling the source code. GE can now leverage the huge Java community.  Undeniably the best virtual machine ever created, hundreds if not thousands of world class developers continually improve, poke, prod and scrutinize all aspects of the Java platform.  As enhancements are made, GE automatically gains access to these. As Magik has little in the way of support for multi-threading, GE will benefit from current and future Java offerings (e.g. lambda expressions) that aim to further facilitate multi-core/multi-threaded application development. As the JVM is available for many more platforms, it broadens the reach of Magik, including the potential to run on a class devices never envisioned just a few short years ago.  For example, Java SE compatible runtime environments are available for popular embedded ARM/Intel/PowerPC configurations that could theoretically host this software too. As compared to other JVM language projects, the Magik integration differs in that it represents a serious commercial entity betting a sizable part of its business on the success of this effort.  Expect to see announcements not only from General Electric, but other organizations as they realize the benefits of utilizing the Java Virtual Machine.

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• The Evolution of Oracle Direct EMEA by John McGann

  - by user769227

  John is expanding his Dublin based team and is currently recruiting a Director with marketing and sales leadership experience: http://bit.ly/O8PyDF Should you wish to apply, please send your CV to [email protected] Hi, my name is John McGann and I am part of the Oracle Direct management team, based in Dublin.   Today I’m writing from the Oracle London City office, right in the heart of the financial district and up to very recently at the centre of a fantastic Olympic Games. The Olympics saw individuals and teams from across the globe competing to decide who is Citius, Altius, Fortius - “Faster, Higher, Stronger" There are lots of obvious parallels between the competitive world of the Olympics and the Business environments that many of us operate in, but there are also some interesting differences – especially in my area of responsibility within Oracle. We are of course constantly striving to be the best - the best solution on offer for our clients, bringing simplicity to their management, consumption and application of information technology, and the best provider when compared with our many niche competitors.   In Oracle and especially in Oracle Direct, a key aspect of how we achieve this is what sets us apart from the Olympians.  We have long ago eliminated geographic boundaries as a limitation to what we can achieve. We assemble the strongest individuals across multiple countries and bring them together in teams focussed on a single goal. One such team is the Oracle Direct Sales Programs team. In case you don’t know, Oracle Direct EMEA (Europe Middle East and Africa) is the inside sales division in Oracle and it is where I started my Oracle career.  I remember that my first role involved putting direct mail in envelopes.... things have moved on a bit since then – for me, for Oracle Direct and in how we interact with our customers. Today, the team of over 1000 people is located in the different Oracle Direct offices around Europe – the main ones are Malaga, Berlin, Prague and Dubai plus the headquarters in Dublin. We work in over 20 languages and are in constant contact with current and future Oracle customers, using the latest internet and telephone technologies to effectively communicate and collaborate with each other, our customers and prospects. One of my areas of responsibility within Oracle Direct is the Sales Programs team. This team of 25 people manages the planning and execution of demand generation, leading the process of finding new and incremental revenue within Oracle Direct. The Sales Programs Managers or ‘SPMs’ are embedded within each of the Oracle Direct sales teams, focussed on distinct geographies or product groups. The SPMs are virtual members of the regional sales management teams, and work closely with the sales and marketing teams to define and deliver demand generation activities. The customer contact elements of these activities are executed via the Oracle Direct Sales and Business Development/Lead Generation teams, to deliver the pipeline required to meet our revenue goals. Activities can range from pan-EMEA joint sales and marketing campaigns, to very localised niche campaigns. The campaigns might focus on particular segments of our existing customers, introducing elements of our evolving solution portfolio which customers may not be familiar with. The Sales Programs team also manages ‘Nurture’ activities to ensure that we develop potential business opportunities with contacts and organisations that do not have immediate requirements. Looking ahead, it is really important that we continue to evolve our ability to add value to our clients and reduce the physical limitations of our distance from them through the innovative application of technology. This enables us to enhance the customer buying experience and to enable the Inside Sales teams to manage ever more complex sales cycles from start to finish.  One of my expectations of my team is to actively drive innovation in how we leverage data to better understand our customers, and exploit emerging technologies to better communicate with them.   With the rate of innovation and acquisition within Oracle, we need to ensure that existing and potential customers are aware of all we have to offer that relates to their business goals.   We need to achieve this via a coherent communication and sales strategy to effectively target the right people using the most effective medium. This is another area where the Sales Programs team plays a key role.

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• History of Mobile Technology

  - by David Dorf

  Over the last ten years, mobile phones have gone through several incremental technology leaps that have added capabilities that impact the retail industry.  I've listed the six major ones below, along with their long-lasting impact. 1. Location In the US, the FCC required mobile phones to implement E911 (emergency calls) by 2006, requiring the caller to be located to within 300 meters.  Back in 2000, GPS was opened up for civilian use, and by 2004 Qualcomm had figured out how to use GPS in mobile phones.  So mobile operators moved from cell tower triangulation to GPS, principally for E911.  But then lots of other uses became apparent, especially navigation.  The earliest mobile apps from retailers made it easy to find nearby stores, and companies are looking at ways to use WiFi triangulation inside stores. 2. Computer Vision In 1997 Philippe Kahn shared a photo of his newborn using a mobile phone thus launching the popularity of instant visual communications.  Over the years the quality of the cameras got better, reaching the point where barcodes could be read around 2008.  That's when Occipital came on the scene with their Red Laser application, which was eventually acquired by eBay.  This opened up the ability for consumers to easily price compare inside stores.  Other interesting apps included Tesco's Wine Finder and Amazon's Price Checker, both allowing products to be identified by picture. 3. Augmented Reality Once the mobile phone had GPS, a video camera, and compass functionality it was suddenly possible to overlay digital information on the screen in real-time.  Yelp, which was using GPS to find nearby merchants, created a backdoor called Monocle on the iPhone that showed nearby merchants overlayed on the video camera view.  Today AR apps are mostly used by retailers for marketing, like Moosejaw's app that undresses models in their catalog. 4. Geo-Fencing So if we're able to track the location of a mobile phone, why not use that context to offer timely information?  My first experience with geo-fencing came courtesy of North Face, the outdoor enthusiast store. When a mobile phone enters a predetermined area, like near a store, a text message is sent to phone with an offer or useful information.  Of course retailers can geo-fence their competitors as well and find out which customers are aren't so loyal. 5. Digital Wallet Mobile payments leverage different technologies such as NFC, QRCodes, bluetooth, and SMS to facilitate communication between the consumers's phone and the retailer's point-of-sale. The key here is the potential to consolidate loyalty cards, coupons, and bank cards into the mobile phone and enable faster checkout.  Nobody does this better than Starbucks today, but McDonald's and Duncan Donuts aren't far behind.  Google, Isis, Paypal, Square, and MCX are all vying for leadership in this area.  If NFC does finally take off, it will be leveraged by retailers in more places than just the POS. 6. Voice Response Mobile Phones have had the ability to interpret simple voice commands for a while, but Google and Amazon were the first to use voice to allow searches for products.  Allowing searches by text, barcode, and voice makes it easy to comparison shop in the aisles.  Walmart even uses voice to build shopping lists, and if the Siri API is even opened we could see lots more innovation in this area.

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• New PeopleSoft HCM 9.1 On Demand Standard Edition provides a complete set of IT services at a low, predictable monthly cost

  - by Robbin Velayedam

  At Oracle Open World last month, Oracle announced that we are extending our On Demand offerings with the general availability of PeopleSoft On Demand Standard Edition. Standard Edition represents Oracle’s commitment to providing customers a choice of solutions, technology, and deployment options commensurate with their business needs and future growth. The Standard Edition offering complements the traditional On Demand offerings (Enterprise and Professional Editions) by focusing on a low, predictable monthly cost model that scales with the size of your business.   As part of Oracle's open cloud strategy, customers can freely move PeopleSoft licensed applications between on premise and the various  on demand options as business needs arise.    In today’s business climate, aggressive and creative business objectives demand more of IT organizations. They are expected to provide technology-based solutions to streamline business processes, enable online collaboration and multi-tasking, facilitate data mining and storage, and enhance worker productivity. As IT budgets remain tight in a recovering economy, the challenge becomes how to meet these demands with limited time and resources. One way is to eliminate the variable costs of projects so that your team can focus on the high priority functions and better predict funding and resource needs two to three years out. Variable costs and changing priorities can derail the best laid project and capacity plans. The prime culprits of variable costs in any IT organization include disaster recovery, security breaches, technical support, and changes in business growth and priorities. Customers have an immediate need for solutions that are cheaper, predictable in cost, and flexible enough for long-term growth or capacity changes. The Standard Edition deployment option fulfills that need by allowing customers to take full advantage of the rich business functionality that is inherent to PeopleSoft HCM, while delegating all application management responsibility – such as future upgrades and product updates – to Oracle technology experts, at an affordable and expected price. Standard Edition provides the advantages of the secure Oracle On Demand hosted environment, the complete set of PeopleSoft HCM configurable business processes, and timely management of regular updates and enhancements to the application functionality and underlying technology. Standard Edition has a convenient monthly fee that is scalable by number of employees, which helps align the customer’s overall cost of ownership with its size and anticipated growth and business needs. In addition to providing PeopleSoft HCM applications' world class business functionality and Oracle On Demand's embassy-grade security, Oracle’s hosted solution distinguishes itself from competitors by offering customers the ability to transition between different deployment and service models at any point in the application ownership lifecycle. As our customers’ business and economic climates change, they are free to transition their applications back to on-premise at any time. HCM On Demand Standard Edition is based on configurability options rather than customizations, requiring no additional code to develop or maintain. This keeps the cost of ownership low and time to production less than a month on average. Oracle On Demand offers the highest standard of security and performance by leveraging a state-of-the-art data center with dedicated databases, servers, and secured URL all within a private cloud. Customers will not share databases, environments, platforms, or access portals with other customers because we value how mission critical your data are to your business. Oracle’s On Demand also provides a full breadth of disaster recovery services to provide customers the peace of mind that their data are secure and that backup operations are in place to keep their businesses up and running in the case of an emergency. Currently we have over 50 PeopleSoft customers delegating us with the management of their applications through Oracle On Demand. If you are a customer interested in learning more about the PeopleSoft HCM 9.1 Standard Edition and how it can help your organization minimize your variable IT costs and free up your resources to work on other business initiatives, contact Oracle or your Account Services Representative today.

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• Bowing to User Experience

  As a consumer of geeky news it is hard to check my Google Reader without running into two or three posts about Apples iPad and in particular the changes to the developer guidelines which seemingly restrict developers to using Apples Xcode tool and Objective-C language for iPad apps. One of the alternatives to Objective-C affected, is MonoTouch, an option with some appeal to me as it is based on the Mono implementation of C#. Seemingly restricted is the key word here, as far as I can tell, no official announcement has been made about its fate. For more details around MonoTouch for iPhone OS, check out Miguel de Icazas post: http://tirania.org/blog/archive/2010/Apr-28.html. These restrictions have provoked some outrage as the perception is that Apple is arrogantly restricting developers freedom to create applications as they choose and perhaps unwittingly shortchanging iPhone/iPad users who wont benefit from these now never-to-be-made great applications. Apples response has mostly been to say they are concentrating on providing a certain user experience to their customers, and to do this, they insist everyone uses the tools they approve. Which isnt a surprising line of reasoning given Apple restricts the hardware used and content of the apps already. The vogue term for this approach is curated, as in a benevolent museum director selecting only the finest artifacts for display or a wise gardener arranging the plants in a garden just so. If this is what a curated experience is like it is hard to argue that consumers are not responding. My iPhone is probably the most satisfying piece of technology I own. Coming from the Razr, it really was an revolution in how the form factor, interface and user experience all tied together. While the curated approach reinvented the smart phone genre, it is easy to forget that this is not a new approach for Apple. Macbooks and Macs are Apple hardware that run Apple software. And theyve been successful, but not quite in the same way as the iPhone or iPad (based on early indications). Why not? Well a curated approach can only be wildly successful if the curator a) makes the right choices and b) offers choices that no one else has. Although its advantages are eroding, the iPhone was different from other phones, a unique, focused, touch-centric experience. The iPad is an attempt to define another category of computing. Macs and Macbooks are great devices, but are not fundamentally a different user experience than a PC, you still have windows, file folders, mouse and keyboard, and similar applications. So the big question for Apple is can they hold on to their market advantage, continuing innovating in user experience and stay on top? Or are they going be like Xerox, and the rest of the world says thank you for the windows metaphor, now let me implement that better? It will be exciting to watch, with Android already a viable competitor and Microsoft readying Windows Phone 7. And to close the loop back to the restrictions on developing for iPhone OS. At this point the main target appears to be Adobe and Adobe Flash. Apples calculation is that a) they dont need those developers or b) the developers they want will learn Apples stuff anyway. My guess is that they are correct; that as much as I like the idea of developers having more options, I am not going to buy a competitors product to spite Apple unless that product is just as usable. For a non-technical consumer, I dont know that this conversation even factors into the buying decision. If it did, wed be talking about how Microsoft is trying to retake a slice of market share from the behemoth that is Linux.Did you know that DotNetSlackers also publishes .net articles written by top known .net Authors? We already have over 80 articles in several categories including Silverlight. Take a look: here.

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• Should I manage authentication on my own if the alternative is very low in usability and I am already managing roles?

  - by rumtscho

  As a small in-house dev department, we only have experience with developing applications for our intranet. We use the existing Active Directory for user account management. It contains the accounts of all company employees and many (but not all) of the business partners we have a cooperation with. Now, the top management wants a technology exchange application, and I am the lead dev on the new project. Basically, it is a database containing our know-how, with a web frontend. Our employees, our cooperating business partners, and people who wish to become our cooperating business partners should have access to it and see what technologies we have, so they can trade for them with the department which owns them. The technologies are not patented, but very valuable to competitors, so the department bosses are paranoid about somebody unauthorized gaining access to their technology description. This constraint necessitates a nightmarishly complicated multi-dimensional RBAC-hybrid model. As the Active Directory doesn't even contain all the information needed to infer the roles I use, I will have to manage roles plus per-technology per-user granted access exceptions within my system. The current plan is to use Active Directory for authentication. This will result in a multi-hour registration process for our business partners where the database owner has to manually create logins in our Active Directory and send them credentials. If I manage the logins in my own system, we could improve the usability a lot, for example by letting people have an active (but unprivileged) account as soon as they register. It seems to me that, after I am having a users table in the DB anyway (and managing ugly details like storing historical user IDs so that recycled user IDs within the Active Directory don't unexpectedly get rights to view someone's technologies), the additional complexity from implementing authentication functionality will be minimal. Therefore, I am starting to lean towards doing my own user login management and forgetting the AD altogether. On the other hand, I see some reasons to stay with Active Directory. First, the conventional wisdom I have heard from experienced programmers is to not do your own user management if you can avoid it. Second, we have code I can reuse for connection to the active directory, while I would have to code the authentication if done in-system (and my boss has clearly stated that getting the project delivered on time has much higher priority than delivering a system with high usability). Third, I am not a very experienced developer (this is my first lead position) and have never done user management before, so I am afraid that I am overlooking some important reasons to use the AD, or that I am underestimating the amount of work left to do my own authentication. I would like to know if there are more reasons to go with the AD authentication mechanism. Specifically, if I want to do my own authentication, what would I have to implement besides a secure connection for the login screen (which I would need anyway even if I am only transporting the pw to the AD), lookup of a password hash and a mechanism for password recovery (which will probably include manual identity verification, so no need for complex mTAN-like solutions)? And, if you have experience with such security-critical systems, which one would you use and why?

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