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• How to measure the conversion rate of your Amazon affiliate program?

  - by user359650

  I plan on selling products through the Amazon affiliate program. What I know I can track is: -what products people view on my website (default Google Analytics pageview behaviour). -what affiliate links people click on my website (with GA _trackEvent). What am I missing is: -what products people end up buying after clicking on the affiliate links. Does the Amazon affiliate program offers you any mechanism for linking a purchase with some data from your website? I noticed that I was able to add custom parameters and values to my affiliate links and the link checker was still happy with them, if Amazon gave the links that initiated an order then I would be able to cross reference the orders using custom parameters...

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• What options are there for integrating with payment gateways? [closed]

  - by Rowland Shaw

  It seems that there are only two types of payment gateway service out there at the moment; Either that the entire cart logic is handled offsite (with something like Paypal's Standard option) or the other option being that you need to go through the certification for handling credit card numbers and doing pretty much everything yourself. Ideally, for the project I'm working on, I'm after a bit of middle ground such that I can handle the cart on-site, and only pass over to a payment gateway (with an order amount, billing & delivery details, and order ref) for them to handle the card details, before passing back. I'm sure that I've used e-commerce sites using this pattern before, but I cannot find any payment providers out there that offer this sort of option, so are there any? The only over requirement we have at present is that it must accept orders in Sterling.

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• E-commerce + CMS: 2 sites or one?

  - by Guandalino

  Ok, let's say that a customer already has a CMS managed web site but now wants to sell goods online using an E-commerce platform (Magento in this case). My question is, does it make any difference between choosing to have just one site running both CMS and E-commerce (www.mycompany.com, or to have one site for the CMS (www.mycompany.com) and another (www.mycompany-shop.com) for E-commerce? I'd like to know the pros and cons of these approaches, so that I can advice the customer for the best. --EDIT I forgot to say that I'd prefer to have 2 separated web sites. This way I shouldn't have to learn how to integrate them together (one in Python, the other in PHP).

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• Track sales and commission with third-party tool

  - by Andrew

  I have a clothing website where I link to various clothing retailers. I have reached an agreement with one of the retailers whereby they will pay a commission to us for every sale they make from traffic that was referred by our site. I need a mechanism for tracking how much commission should be paid to us, that involves as little work as possible to implement from their side. We both have Google Analytics. Option 1: They record a goal in their GA account whenever someone makes a purchase on their site. They see how many completed goals are marked as referral traffic from our site and calculate commission accordingly. The problem with this is that the whole process of calculating and paying commission will be manual. They will need to frequently check how many sales were generated by referral traffic from our site, and probably we will have to chase them for commission payments. Also - since we won't have access to their GA data - we will need to trust that they report all sales accurately. Option 2: Sign them up to an affiliate network like Commission Junction or Google's Affiliate Network, and connect to them through this network. The problem with this solution is that it seems too heavyweight; ideally we don't want to ask a retailer to go through the whole sign up process just to deal with us and pay us commission. I am assuming that there must be some lightweight service that tracks the number of sales by one site and pays commission accordingly to the other site, where the sign up and installation procedure is simple and fast.

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• Usual Suspects: Typical 3rd Party Entities in E-Commerce [closed]

  - by zharvey

  I am doing some requirements/analysis for a web app that I'd like to build (Ruby/Java developer here). This web app would have a store front, shopping cart and would need to be totally compliant with all e-com best practices. It's amazing how much non-technical info comes up when you search for phrases like "how does e-commerce work", but very little comes up in the way of technical details. As such, I'm having extreme frustration finding answers to what I consider pretty straight-forward questions. I came here because I believe this question is not off-topic; if it is, please leave a comment as to why this question does not belong here and I will happily remove it myself (upvotes if your comment can point me to the correct place for this question!). So then: What 3rd parties will I need to work with to have a modern, web-compliant e-com site? So far I can account for a payment gateway provider like Authorize.net and an SSL certificate provider like Trustwave. Any others? What other standards besides PCI compliance will I be held to (besides governing laws, of course!)? Vulnerability scans: PCI compliance requires quarterly scans: if I'm a "Level 4" (low volume) Merchant does that still apply to me? Irregardless, my backend architecture is quite huge, with web servers, app servers, database, message brokers and more. Do each of these servers need to be scanned?!? If not what servers do need to get these quarterly scans? I usually hate to ask micro-questions inside of one large one, but these are so closely-related I just felt like asking them all separately would be spamming the site with too many petty questions. Thanks in advance!

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• Shopping cart PHP framework

  - by Ranjit Pradhan

  I am going to build a new shopping cart project for my client and I have a little confusion about shopping cart framework in php. I have read about more shopping cart framework, but I can't get the right way to use a perfect framework for my project. The requirement of the project is: Inventory management Authorization UPS shipping integration Please anyone help me out to choose the right frame work and start my project as soon as possible.

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• What is this chargeback scam? [on hold]

  - by Dan Friedman

  We have a scammer that is buying our e-Books and then performing chargebacks. Our e-Books don't have DRM, so if they wanted to resell them, they would only need to buy each book once. But instead, they keep buying the same books over and over again and then performing hundreds of chargebacks. We have created some additional rules in our fraud protection tools to block certain aspects, even though all the info looks legit, and are hopeful this will slow them down. But my question is: What is the scam? If they aren't getting any product and they only get chargebacks for something they already purchased, then they can't get additional money from the credit card company, so then what's their motivation?

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• Is there a way to take credit cards on my website without needing a merchant account/payment gateway?

  - by Erik

  I've been looking for a service like this but can't find one -- it boggles my mind that such a thing doesn't exist. The ideal thing I'm looking for would be something like this: User fills out a form on my website I submit data to the service (cc #, payment amount) I get paid perhaps monthly by the service the amounts that were charged (less a fee) This is more or less how accepting paypal for payments works, except it takes my users to paypal's site and forces them to create a paypal account etc, which I'd like to avoid. Does such a service exist?

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• Classifieds web app / eBay clone

  - by Steve

  I'm reluctant to ask this, as it may not pass the question requirements (not allowed to ask for suggestions?). Our company operates in a niche which hires and sells equipment. Often there is a requirement to source new goods, which would then be hired or on-sold. The industry (niche) as a whole does not really have anywhere specific online to go to find new goods. We thought about building a niche equivalent of eBay. To build a clone of eBay, would a simple classifieds script be too simple? We would need the majority of features that eBay has. Any suggestions for a web app to act as an equivalent of eBay?

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• How to ask and acceptalbe question? [closed]

  - by Richard Seitz

  My wife and I own a small art business for the purpose of selling painting. These are paintings done by my wife. We feel because of demand and comments that we should now consider the web to sell our art. How do we start? We already have a registered domain name. We have talked to many people that say they are experts in the design and hosting of webs. What should we ask the potential designer of our web to determine if he/she are professional or just thieves. What does one ask to evaluate the competence and integrity of a web designer? Thank You

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• Attach a Wordpress.org blog to my BigCommerece Store as a sub-domain

  - by user1323814

  I am stuck in a peculiar situation. I have a store on BigCommerece configured with a domain from GoDaddy (mystore.com). I recently created a custom wordpress blog and hosted it on 1and1 hosting (s418783372.onlinehome.us), since bigcommerece can't host Wordpress. Now I want to use it from a sub-domain of my main-bigcommerece store (models.mystore.com), but it doesn't seem to be working since BigCommerce is the Doman Manager, but GoDaddy is the Domain-Registrar and 1and1 is the host so it doesn't control the domain. I have tried setting up a CNAME record on BigCommerece and when it didn't work asked BigCommerece about it, but they said they can't do anything about it since they aren't the domain registrar and gave me a message saying: The responsiblity to show the name in the browser on the site is up to the server or site admin. The Cname can only get the browser there

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• Analysing traffic sources in Analytics for Magento sales

  - by Joe

  Hi I have a Magento installation linked with a Google Analytics account. It works very well in that I can see conversions, I can see the products that are selling directly from analytics and I can get an overview of traffic sources for those sales. What I can't work out how to track/see is what keywords are being used by the customers that are completing sales. Can anybody let me know how this data can be gathered or if it's even possible? (is this possibly a privacy issue?)

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• looking for advice regarding a free shopping cart solution [on hold]

  - by thirdCharm

  I am building a very small e-commerce site, and I need a free and simple to use/deploy/integrate shopping cart that I can add into my website in order to be able to sell a FEW items. I want the shopping cart to be an add-on in my website, nothing fancy.Ideally when a person clicks on the "Add to cart" button, they will be redirected to the shopping cart, which will then handle different types of payment methods, and everything else you would expect from a fully working shopping cart. I am currently developing my website using the following tools/frameworks: SQL Server 2008 R2 Visual Studio 2010 (ASP.NET 4.5 - C#) HTML5,CSS3, and JS. I am interested in also using PayPal alongside my shopping cart. Help of any kind is appreciated!!

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• handling the holding of money on a platform

  - by user1716672

  We are building a platform for a client, developed in Yii, where users can top up their account on the platform with money from paypal. Users can upload files and buy access to each others files. User can also gift other users with money. I was thinking that when users top up their account, the money goes rom their Paypal to the merchant account of the website. So all users' money goes to one merchant account. Then, any transactions on the platform are simply recorded on the platform and each users' balance is the maximum amount they can withdraw from the merchant account. Is this the right approach? Legally, are there any problems?

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• What are the recommended minimum payment options on an e-commerce site?

  - by Mantorok

  I've recently released a site that presently integrates with PayPal for taking payments, this doesn't require you to hold a PayPal account as you can submit credit cards through the PayPal checkout without having to sign-up etc. But what other options would you say were recommended or perhaps even required to ensure you capture as many potential customers as possible? EDIT: We accept payments worldwide by the way.

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• Does e-commerce platform matter for branding

  - by c s h

  The place I work is now looking into developing a new e-commerce site on the Magento platform. Magento will fill all of our needs. I was just wondering if it is in anyway unprofessional doing it this way (Impression is something we are really worried about), will people who visit the site look at our business different knowing we used Magento or any other e-commerce platform. There are ways to find out. I use Chrome Sniffer to find out what platforms are used to develop each site, there are other tools available for different browsers. Bottom-line: Will an e-commerce platform affect the trust in my brand?

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• E-Commerce Website

  - by haargott

  I am planning to create an e-commerce website for users to buy products and services. In this website I want users to register and also participate in something like a browser game, where every user may receive some questions which they have to answer. For each question they successfully answered, they receive points and the number of collected points will decide on which rank they are. Edit 2 Currently I am considering using only HTML, CSS, JavaScript, PHP, SQL to design this e-commerce website. Together with this I was thinking about learning jQuery as it may help me, but I am not sure if I should code everything specifically by myself or just use the library to make it faster. 1) Could you tell me if those languages are sufficient enough for creating such a website described? 2) Could you tell me what kind of free software tools and frameworks are most appropriate to use when creating this e-commerce website?

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• How to download an MP3 or ZIP file onto mobile devices

  - by Hope4You

  I want to be able to download digital goods to smartphone users (music in format .mp3 or .zip). But iPhone and iPad do not allow direct forced downloads. How can I provide mobile users with digital downloads? I use PHP. The only way I can think of to do this is to use the Dropbox Web API to transfer files to the user's Dropbox account, which then synchronizes with their mobile device. Any other suggestions would be appreciated.

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• Does e-commerce platform matter for customers

  - by c s h

  The place I work is now looking into developing a new e-commerce site on the Magento platform. Magento will fill all of our needs. I was just wondering if it is in anyway unprofessional doing it this way (Impression is something we are really worried about), will people who visit the site look at our business different knowing we used Magento or any other e-commerce platform. There are ways to find out. I use Chrome Sniffer to find out what platforms are used to develop each site, there are other tools available for different browsers.

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• I need a multi-language site with webshop functionality. Which CMS to choose?

  - by ec30

  I need to develop a multi-language site which includes simple webshop functionality. I have extended experience with WordPress. There are numerous shopping cart plugins available for WordPress however none of them is compatible with multi-language plugins such as WMPL. Drupal is an option I looked into (using i18n and Ubercart) and I am not sure this is the solution I am looking for. Another solution I considered is to develop a custom WordPress cart plugin that is compatible with WPML. Anyone familiar with this situation? Any recommendation regarding CMSes that fit my needs? Thanks!

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• XCart Skip Checkout Steps

  - by user900553

  I am using xcart. In the checkout process, skip the step that appears after a customer clicks the add to cart button on the product page. It takes them to a page that shows the product and the text Added to your shopping cart. I want to take them directly to the view cart page, right before the checkout page. I also tried: Enable Redirect customer to cart after adding a product option in X-Cart admin back-end -Settings - General settings. Still not working. Anybody have Idea about this?

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• Help assigning product id for e-commerce site? [closed]

  - by Stanford Sequeira

  I am starting an e-commerce marketplace. I am new to e-commerce, but I am taking it up as a challenge. I will have multiple vendors on my site and they will upload their products through CSV files for bulk upload. However there will be certain popular products already listed in the database, they can add those to their listing (like Amazon for 3rd party sellers). I have no idea how to assign product codes for every product, can you help me out? I'm talking about something like Amazon's ASIN number. Or may be is it possible to let vendors assign their own numbers? How does that work?

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• White Label Ecommerce app. Shared or Individual dbs

  - by MetaDan

  Currently I'm working with an in house white label cms that we resell to multiple clients and it all runs from the same box/db. I'm just looking at converting this to have an ecommerce version that we'll run alongside it. I'm wondering whether there will be an issue keeping all the products/categories/orders in one db or whether it would be advisory to separate each instance of the site into its own db for this. These white label instances will only be sold to smaller companies that probably wont have masses of traffic/products and are looking for a simple ecommerce site. Anything larger will definitely get its own hosting and db. But for smaller scale stuff do you think a single db will be ok?

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• PHP,mySQL,ecommerce website

  - by soma sekhar

  Can anybody suggest me a tutorial for developing an ecommerce website...

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• how to merge ecommerce transaction data between two databases

  - by yamspog

  We currently run an ecommerce solution for a leisure and travel company. Everytime we have a release, we must bring the ecommerce site down as we update database schema and the data access code. We are using a custom built ORM where each data entity is responsible for their own CRUD operations. This is accomplished by dynamically generating the SQL based on attributes in the data entity. For example, the data entity for an address would be... [tableName="address"] public class address : dataEntity { [column="address1"] public string address1; [column="city"] public string city; } So, if we add a new column to the database, we must update the schema of the database and also update the data entity. As you can expect, the business people are not too happy about this outage as it puts a crimp in their cash-flow. The operations people are not happy as they have to deal with a high-pressure time when database and applications are upgraded. The programmers are upset as they are constantly getting in trouble for the legacy system that they inherited. Do any of you smart people out there have some suggestions?

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