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  • Push or Pull Mobile Coupons?

    - by David Dorf
    Mobile phones allow consumers to receive coupons in context, which increases their relevance and therefore redemption rates. Using your current location, you can get coupons that can be redeemed nearby for the things you want now. Receiving a coupon for something you wanted last week or something you might buy next month just isn't as valuable. I previously talked about Placecast and their concept of pushing offers to mobile phones that transgress "geo-fences" around points of interest, like store locations. This push model is an automatic reminder there are good deals just up ahead. This model works well in dense cities where people walk, but I question how effective it will be in the suburbs where people are driving. McDonald's recently ran a campaign in Finland where they pushed offers to GPS devices when cars neared their restaurants. Amazingly, they achieved a 7% click-through rate. But 8coupons.com sees things differently. They prefer the pull model that requires customers to initiate a search for nearby coupons, and they've done some studies to better understand what "nearby" means. It turns out that there are concentric search circles that emanate from your home and work. From inner to outer, people search for food, drink, shopping, and entertainment. Intuitively, that feels about right. So the question is, do consumers prefer the push or pull model for offers? No doubt the market is big enough for both. These days its not good enough to just know who your customers are -- you also need to know where they are so you can catch them in the right moment. According to Borrell Associates, redemption rates of mobile coupons are 10x that of traditional mail and newspaper coupons. One thing is for sure; assuming 85% of consumers regularly spend money within 5 miles of home and work, location-based coupons make tons of sense.

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  • Authenticate native mobile app using a REST API

    - by Supercell
    I'm starting a new project soon, which is targeting mobile application for all major mobile platforms (iOS, Android, Windows). It will be a client-server architecture. The app is both informational and transactional. For the transactional part, they're required to have an account and log in before a transaction can be made. I'm new to mobile development, so I don't know how the authentication part is done on these platforms. The clients will communicate with the server through a REST API. Will be using HTTPS ofcourse. I haven't yet decided if I want the user to log in when they open the app, or only when they perform a transaction. I got the following questions: 1) Like the Facebook application, you only enter your credentials when you open the application for the first time. After that, you're automatically signed in every time you open the app. How does one accomplish this? Just simply by encrypting and storing the credentials on the device and sending them every time the app starts? 2) Do I need to authenticate the user for each (transactional) request made to the REST API or use a token based approach? Please feel free to suggest other ways for authentication. Thanks!

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  • Issue with image lightbox and enlargement / Jquery Mobile

    - by Matt
    I'm working on a redesign of my weather website using Jquery Mobile. I have it set up so that you drill down through a series of content containers to get to the weather info (each group of info opens in a dialog display). Everything's worked well, but I've run into an issue with my images. I have them sized so that they fit a mobile device's screen nicely, but because of that, when you look at them in a desktop browser, you can't really make out what the image is. I've tried several image lightbox / enlargement solutions, but for some reason, none of them have worked. Either nothing happens or the images open in a new window. I thought that this might be caused by Jquery Mobile somehow overwriting the scripts and css of the lightbox / enlargements I've tried. I'm not completely sure though that this is the case, and if it is, how I can get around it to be able to enlarge the images to their original size, preferably onclick. Here is a working (for the most part - still some kinks to work out) example. If you look under the "Tropical" section at the "Satellite-Derived Products", you'll see what I mean. http://www.suncoaststormwatch.com/Beta/Index.html

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  • is Java free for mobile development?

    - by exTrace101
    Q1. I would like to know if it's free for a developer (I mean, if I have to pay no royalties to Sun/Oracle) to develop (Android) mobile apps in Java? After reading this snippet about use of Java field, I'm getting the impression that Java is not free for mobile development, is that right? .."General Purpose Desktop Computers and Servers" means computers, including desktop and laptop computers, or servers, used for general computing functions under end user control (such as but not specifically limited to email, general purpose Internet browsing, and office suite productivity tools). The use of Software in systems and solutions that provide dedicated functionality (other than as mentioned above) or designed for use in embedded or function-specific software applications, for example but not limited to: Software embedded in or bundled with industrial control systems, wireless mobile telephones, wireless handheld devices, netbooks, kiosks, TV/STB, Blu-ray Disc devices, telematics and network control switching equipment, printers and storage management systems, and other related systems are excluded from this definition and not licensed under this Agreement... and from http://www.excelsiorjet.com/embedded/ Notice : The Java SE Embedded technology license currently prohibits the use of Java SE in cell phones. Q2. how come these plethora of Android Java developers aren't paying Sun/Oracle a dime?

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  • 5 Ways to Determine Mobile Location

    - by David Dorf
    In my previous post, I mentioned the importance of determining the location of a consumer using their mobile phone.  Retailers can track anonymous mobile phones to determine traffic patterns both inside and outside their stores.  And with consumers' permission, retailers can send location-aware offers to mobile phones; for example, a coupon for cereal as you walk down that aisle.  When paying with Square, your location is matched with the transaction.  So there are lots of reasons for retailers to want to know the location of their customers.  But how is it done? I thought I'd dive a little deeper on that topic and consider the approaches to determining location. 1. Tower Triangulation By comparing the relative signal strength from multiple antenna towers, a general location of a phone can be roughly determined to an accuracy of 200-1000 meters.  The more towers involved, the more accurate the location. 2. GPS Using Global Positioning Satellites is more accurate than using cell towers, but it takes longer to find the satellites, it uses more battery, and it won't well indoors.  For geo-fencing applications, like those provided by Placecast and Digby, cell towers are often used to determine if the consumer is nearing a "fence" then switches to GPS to determine the actual crossing of the fence. 3. WiFi Triangulation WiFi triangulation is usually more accurate than using towers just because there are so many more WiFi access points (i.e. radios in routers) around. The position of each WiFi AP needs to be recorded in a database and used in the calculations, which is what Skyhook has been doing since 2008.  Another advantage to this method is that works well indoors, although it usually requires additional WiFi beacons to get the accuracy down to 5-10 meters.  Companies like ZuluTime, Aisle411, and PointInside have been perfecting this approach for retailers like Meijer, Walgreens, and HomeDepot. Keep in mind that a mobile phone doesn't have to connect to the WiFi network in order for it to be located.  The WiFi radio in the phone only needs to be on.  Even when not connected, WiFi radios talk to each other to prepare for a possible connection. 4. Hybrid Approaches Naturally the most accurate approach is to combine the approaches described above.  The more available data points, the greater the accuracy.  Companies like ShopKick like to add in acoustic triangulation using the phone's microphone, and NearBuy can use video analytics to increase accuracy. 5. Magnetic Fields The latest approach, and this one is really new, takes a page from the animal kingdom.  As you've probably learned from guys like Marlin Perkins, some animals use the Earth's magnetic fields to navigate.  By recording magnetic variations within a store, then matching those readings with ones from a consumer's phone, location can be accurately determined.  At least that's the approach IndoorAtlas is taking, and the science seems to bear out.  It works well indoors, and doesn't require retailers to purchase any additional hardware.  Keep an eye on this one.

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  • As a person getting into mobile development, what's the best mobile platform in terms of profitability? [closed]

    - by Kyle Loman
    I realize this question can range very far so would love to hear any and all opinions on this. However, I'll be honest and say that I have been thinking of this in terms of most profitable. I know how this may sound either way but this is one of my main sticking points. I realize that I'm not guaranteed a single cent and success is never guaranteed but I'm going into this with the thought of making something out of it both financially and also for my own interest. I know that iOS gets a lot of attention on this front but Android commands a lot more market share. However, I know there are drawbacks to Android too, whether it's in the actual development process and programming (though I've heard conflicting reports on this, such as how easy/difficult it is for to address screen res in different devices) or the app ecosystem being flooded. But iOS's app ecosystem has been described as too saturated and harder to compete in for that reason. Since Windows Phone has fewer apps than both of those two, that might be the best place to start in order to be closer to the ground floor of the store and be noticed more? Less saturation = better chances of sales or differentiating? Something like the gold rush during the first years of the iOS App Store (not exactly but at least in concept)? Would it be that despite fewer users on the platform, there's more exposure due to less competition so that may translate to better success at sales? Plus, I know MS is in it for the long haul so I'm not too fearful of something like WebOS going away. Obviously RIM isn't very popular nowadays but I read a recent article that says Blackberry actually has the apps that make the most money, any thoughts on that: http://gigaom.com/mobile/which-mobile-oss-apps-make-most-money-surprise-its-blackberry/ Again, this is all I've heard or known about so if there's anything to add or correct here, please do. In addition, this has actually affected my next personal phone upgrade. I'm eligible for a carrier discount now and I've had my eye on the iPhone 5. However, the Lumia 920 is the one I'm holding out for and I'm open to trying an Android but I'm not sure I can wait that long for any new Nexus or even the Razr HD. Even the new Lumia in November is making me antsy, I'm so close to just getting an iPhone 5. But when I say this has affected my phone choice, I'd want to be able to carry the apps I write with me so that I'm able to pull my phone out to show people without having to carry around a second device to do so. So that's why I'd like to make my personal phone match the main platform I'm developing for. Of course, I will likely expand to other platforms if I gain any decent success but the one I target now would serve well as my personal phone I carry around so that I can use it as a marketing tool, in a sense, showing people my apps if the opportunity presents itself. So what's the best mobile platform to choose, and especially in regards to most lucrative? As said previously, this would influence my personal phone choice greatly. Thanks in advance and I hope this isn't taken the wrong way - I understand there are trade-offs and other factors that may balance this out but making some revenue is key among that. For some background, I have done software development and know programming language concepts so I'm not entirely new to it and I do get the notion of being familiar with these things so that I can translate this skill among a variety of languages but I'm currently just having difficulty choosing my first main mobile platform based on the criteria I've outlined above.

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  • How does trilicense (mpl,gpl,lgpl) work when you want to use it on public website

    - by tomok
    I have tried to search for this answer for quite some time and I have gone through all the various FAQ's and documentation regarding the three licenses; but none of them have been able to answer a question that I have. So I've been working an idea for a website for sometime now and recently I found open source software that has many of components that are similar. It is licensed under the mpl/gpl/lgpl licenses. I think for the most part I understand the ramifications, due to the searches and reading, of what is required if I modify/use and want to distribute the software. But what if I want to modify and not distribute, but use it on a public website that I generate ad revenue from? Is this illegal? It doesn't seem like it is from reading other open source system, say like Drupal, where they allow you to use the software but it's not considered "distribution" if people just go to the website. I know this site may not be the best resource and I've tried some other sites, but I haven't received any clear replies back. If you know some other resource that I could contact also, please let me know. Links for those who don't know: MPL - Wikipedia, Legalese GPL - Wikipedia, Legalese LGPL - Wikipedia, Legalese

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  • I am the Webmaster now. Where do I start? [closed]

    - by John C
    I just changed jobs and will soon be in charge of a custom-built ASP.NET CMS and website for a fairly large corporation with global offices. I have IT and developer FTE resources available to me but I am trying to build a list of branding, project, and functionality points to review. What guides or lists can/should I use to evaluate this website before I begin adding features, creating new projects, or even redesigning and redeveloping the site? (I have been a webmaster/designer/developer for small, WordPress/Drupal sites for 10 years. I have been an unofficial webmaster (director/content manager) for a large site for 3 years (no direct development control over Sharepoint administration, IIS, or hosting ... but everything else, I did. Analytics, email, advertising, social, SEO, etc.).) Thank you!

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  • Redesigning my website has destroyed my SEO

    - by user20721
    Unfortunately i read an article on how to avoid destroying your websites SEO from a redesign article AFTER its was too late! Here is the article (http://www.searchenginejournal.com/how-to-avoid-seo-disaster-during-a-website-redesign/42824/) On 20 November 12 completely redesigned our www.retromodern.com.au . We get ALL our customers from our website as we do not have a shop. Since that dreaded day a month ago the phone pretty much stopped, basically no emails, Google rankings down and Google analytics have halved by 50%. Yesterday i did some research into as as i had no idea that a re-design of a website could have such a damaging effect - yes i am a novice and use a WYSIWYG type web builder. There are lots of info on how to AVOID this from happening BUT what do i do as i have already made the mistake? Yesterday i reloaded my OLD site with my new pages in the background hoping this would be a start. I really have no idea of how to get out of this mess. Please please help. Thanks in Advance. Monique

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  • Search Engines Online Business Tools For Website Marketing - 3 Free Tools to Optimise Your Website

    Search engines online business tools for website marketing are available by the thousands, if not millions. Lots of software companies have designed a whole range of different applications to help you optimise your website and marketing campaigns. When I first started with online marketing, I looked on the internet for some online tools, preferably for free. My budget was basically next to nothing but I knew that I wasn't the only one, so there had to be a solution, right? And yes, there is.

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  • Website Benchmarking - How Does Your Website Compare?

    With over 14 billion websites, the internet is fast becoming the first place people look for information. As the number of websites swells it becomes increasingly difficult to set your own website apart from the rest. Being able to quantify the friendliness of your website is essential if you want to know what changes can be made for the better and how you can expect those changes to effect traffic and ranking.

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  • Your Website - Make Your Own Website

    Build a website and profit from the ecommerce revolution that is taking place in the country or at the very least have an internet presence with at least a one page website. Experts tell us that in two years ecommerce is going to be a 300 Billion industry, get yourself a piece of that and you will be all set.

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  • Mobile Compatibility: traditional website look vs native application ?

    - by Siddiqui
    I have a question related to mobile compatible websites, I have seen two type of websites One in which they adopt traditional website look and adjust website according to mobile screen, if they have lot of information which can not be adjust according to screen then they expand the height of page, so that user can scroll the page to see more information... In the second approach they used native application look means use navigation-bar, tab-bar, tool-bar, scroll-view just like in native applications. Height and width of page adjust according to screen size, if they have more information then they use scroll-view etc... My question is: which approach is better then other, in which approach you feel more comfortable to use website.

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  • Stopping Windows Mobile 6.5 tab reordering

    - by PaulH
    I have a C++ Visual Studio 2008 Windows Mobile 6.5 application that uses a tab control. I've noticed that depending on how careful you are with the stylus, when using the tab control you can accidentally re-order the tabs. It's difficult to do deliberately, but it's very easy to do when you're not trying. I assume this is a new "feature" of Windows Mobile 6.5 as it doesn't happen in Windows Mobile 6.1 with the same code. Is there a window style or something I can set that will lock the tab order such that people don't accidentally re-arrange them? Also, is there an MSDN page that describes this behavior and how it is supposed to work? I've looked, but have come up empty. Thanks, PaulH

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  • Mobile App integrating with Web portal

    - by Shine
    I'm planning to develop a city info site. The web pages will display contents from a constantly updating MySQL database- most probably using a CMS. I am planning to share the same database for a Mobile app related to this. In the pages there are options for using geolocation, rate and comment for the user. I think, this mobile app should work while it's offline too. So how should i deal with data for mobile? Should i use a connection between MySQL and IndexedDB? (I'm not quite sure about this part). Appreciating your time & help.

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  • Diagnosing ADF Mobile iOS deployment problems

    - by Chris Muir
    From time to time I encounter customers who have taken possession of a brand new Apple Mac, have that excited "I've just spent more on a computer then I ever wanted to but it's okay" crazy gleam in their eye, but on pre-loading all the necessary software for Oracle's ADF Mobile to start their mobile campaign, following Oracle's setup instructions and deploying their first app to Apple's XCode iPhone Simulator they hit this error message in the JDeveloper Log-Deployment window: [01:36:46 PM] Deployment cancelled. [01:36:46 PM] ----  Deployment incomplete  ----. [01:36:46 PM] Failed to build the iOS application bundle. [01:36:46 PM] Deployment failed due to one or more errors returned by '/Applications/Xcode.app/Contents/Developer/usr/bin/xcodebuild'.  The following is a summary of the returned error(s): Command-line execution failed (Return code: 69) "Oh, return code 69, I know that well" I hear you say.  Admittedly the error code is less than useful besides drawing some titters from the peanut gallery. Before explaining what's gone wrong, I think it's useful to teach customers how to diagnose these issues themselves.  When ADF Mobile commences a deployment, be it to Apple's iOS or Google's Android platforms, JDeveloper and ADF Mobile do a good job in the Log window of showing you what the deployment process entails.  In the case of deploying to iOS the log window will literally include the XCode commands executed to complete the deployment cycle. As example here's the log output that was produced before the error message was raised.... take the opportunity to read this line by line and note the command line calls highlighted in blue: (Note some of the following lines have been split over multiple lines to suit reading on this blog, each original line is preceded by a timestamp. Ensure to check the exact commands from JDev) [01:36:33 PM] Target platform is (iOS). [01:36:33 PM] Beginning deployment of ADF Mobile application 'LayoutDemo' to iOS using profile 'IOS_MOBILE_NATIVE_archive1'. [01:36:34 PM] Command-line executed: [/Applications/Xcode.app/Contents/Developer/usr/bin/xcodebuild, -version] [01:36:34 PM] Command-line execution succeeded. [01:36:34 PM] Running dependency analysis... [01:36:34 PM] Building... [01:36:34 PM] Deploying 3 profiles... [01:36:35 PM] Wrote Archive Module to /Users/chris/fmw/jdeveloper/jdev/extensions/ oracle.adf.mobile/Samples/PublicSamples/LayoutDemo/ApplicationController/ deploy/ApplicationController.jar [01:36:35 PM] WARNING: No Resource Catalog enabled ADF components found to package [01:36:36 PM] Wrote Archive Module to /Users/chris/fmw/jdeveloper/jdev/extensions/ oracle.adf.mobile/Samples/PublicSamples/LayoutDemo/ViewController/ deploy/ViewController.jar [01:36:36 PM] Verifying existence of the .adf source directory of the ADF Mobile application... [01:36:36 PM] Verifying Application Controller project exists... [01:36:36 PM] Verifying application dependencies... [01:36:36 PM] The application may not function correctly because the following dependent libraries are missing: /Users/chris/jdev/jdeveloper/jdeveloper/jdev/extensions/oracle.adf.mobile/ lib/adfmf.springboard.jar [01:36:36 PM] Verifying project dependencies... [01:36:36 PM] Validating application XML files... [01:36:36 PM] Validating XML files in project ApplicationController... [01:36:36 PM] Validating XML files in project ViewController... [01:36:40 PM] Copying common javascript files... [01:36:41 PM] Copying FARs to the ADF Mobile Framework application... [01:36:41 PM] Extracting Feature Archive file, "ApplicationController.jar" to deployment folder, "ApplicationController". [01:36:42 PM] Extracting Feature Archive file, "ViewController.jar" to deployment folder, "ViewController". [01:36:42 PM] Deploying skinning files... [01:36:43 PM] Copying the CVM SDK files built for the x86 processor... [01:36:43 PM] Copying the CVM JDK files built for the x86 processor... [01:36:43 PM] Command-line executed: [cp, -R, -p, /Users/chris/fmw/jdeveloper/jdev/extensions/oracle.adf.mobile/iOS/jvmti/x86/, /Users/chris/fmw/jdeveloper/jdev/extensions/oracle.adf.mobile/ Samples/PublicSamples/ LayoutDemo/deploy/IOS_MOBILE_NATIVE_archive1/temporary_xcode_project/lib] [01:36:43 PM] Command-line execution succeeded. [01:36:43 PM] Command-line executed: [cp, -R, -p, /Users/chris/fmw/jdeveloper/jdev/extensions/oracle.adf.mobile/iOS/jvmti/jar/, /Users/chris/fmw/jdeveloper/jdev/extensions/oracle.adf.mobile/Samples/ PublicSamples/LayoutDemo/deploy/IOS_MOBILE_NATIVE_archive1/ temporary_xcode_project/lib] [01:36:43 PM] Command-line execution succeeded. [01:36:43 PM] Copying security related files to the ADF Mobile Framework application... [01:36:44 PM] Command-line executed from path: /Users/chris/fmw/jdeveloper/jdev/extensions/oracle.adf.mobile/Samples/ PublicSamples/LayoutDemo/deploy/IOS_MOBILE_NATIVE_archive1/temporary_xcode_project/ [01:36:44 PM] Command-line executed: /Applications/Xcode.app/Contents/Developer/usr/bin/xcodebuild clean install -configuration Debug -sdk /Applications/Xcode.app/Contents/Developer/Platforms/iPhoneSimulator.platform/ Developer/SDKs/iPhoneSimulator6.1.sdk DSTROOT=/Users/chris/fmw/jdeveloper/jdev/extensions/oracle.adf.mobile/Samples/ PublicSamples/LayoutDemo/deploy/IOS_MOBILE_NATIVE_archive1/Destination_Root/ IPHONEOS_DEPLOYMENT_TARGET=5.0 TARGETED_DEVICE_FAMILY=1,2 PRODUCT_NAME=LayoutDemo ADD_SETTINGS_BUNDLE=NO As you can see when we move from JDeveloper undertaking its work, it then passes the code off in the last few lines for Apple's XCode to assemble and deploy the required .ipa file.  From the original error message which followed this complaining about xcodebuild failing with return code 69, we can quickly see the exact command line used to call xcodebuild. As this is the exact command line call with all its options, you're free to open a Terminal window in Mac OSX and execute the same command by simply copying and pasting the command line. And via this you'll then find out what return code actually 69 means.  Unfortunately it's not that exciting. For Macs that have just been installed and configured with XCode, XCode (and for that matter iTunes) which is required by ADF Mobile to deploy must have been run at least once before hand on your brand new Mac (to be clear that's once ever, not once every restart). On doing so you will be presented with a license agreement from Apple that you must accept. Only once you've done this will the command line calls work.  They're currently failing as you haven't accepted the legal terms and conditions. (arguably you an also accept the terms and conditions from the command line too, but ADF Mobile cannot do this on your behalf, so it's just easier to open the tools and confirm the legal requirements that way). Putting aside the error code and its meaning, watching the log window, watching what commands are executed, learning what they do, this will assist you to diagnose issues yourself and solve these sort of issues more relatively quickly.  From my perspective as an Oracle Product Manager, it allows me to say "this is the stuff you don't need to worry about when you use ADF Mobile when it's configured correctly" .... as you can see my salesman qualities shine through. For anyone who is happily using ADF Mobile on a Mac and wondering why you didn't hit these issues, it's quite likely that you already accepted the license conditions before deploying via ADF Mobile.  For instance, though I'm not a fan of iTunes itself, iTunes was one of the first things I loaded on my Mac to access my Justin Bieber albums. Image courtesy of winnond / FreeDigitalPhotos.net

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  • Web-based CMS for mobile app

    - by JWood
    I'm just about to start developing a mobile app which needs to be fed from a CMS. I started designing the tables when I thought there must be something out there which could save me a load of time and let me concentrate on the mobile side of things. So, I'm looking for a CMS that will let me create hierarchical "pages" which will just be 4-5 database fields with a simple front-end to allow to edit and update them. I don't mind having to write some code to layout the database and forms etc, any saving on starting from scratch would be good. The only requirement is that I be able to access the data via some sort of web service, REST, JSON, XML, anything really... Can anyone suggest anything that might help? Thanks, J

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  • Mobile redirect strategy

    - by Kevin
    Looking for help on deciding how to redirect users to a mobile optimized version of my site (m.mysite.com). Looking at two methods: Server configuration (.htaccess or even varnish) Webapp (php) The problem I see with #1 is with the "view full site" link on the mobile site. If a user clicks that link and they go to mysite.com won't the server just redirect them back to m.mysite.com? For #2 I could create a cookie that is checked in addition to the user agent. Any suggestions/comments? Is there a better way to "remember" if the user clicked "visit full site"? Thanks, Kevin

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