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  • Is these company terms good for a programmer or should I move?

    - by o_O
    Here are some of the terms and conditions set forward by my employer. Does these make sense for a job like programming? No freelancing in any way even in your free time outside company work hours (may be okay. May be they wanted their employees to be fully concentrating on their full time job. Also they don't want their employees to do similar work for a competing client. Completely rational in that sense). - So sort of agreed. Any thing you develop like ideas, design, code etc while I'm employed there, makes them the owner of that. Seriously? Don't you think that its bad (for me)? If I'm to develop something in my free time (by cutting down sleep and hard working), outside the company time and resource, is that claim rational? I heard that Steve Wozniak had such a contract while he was working at HP. But that sort of hardware design and also those companies pay well, when compared to the peanuts I get. No other kind of works allowed. Means no open source stuffs. Fully dedicated to being a puppet for the employer, though the working environment is sort of okay. According to my assessment this place would score a 10/12 in Joel's test. So are these terms okay especially considering the fact that I'm underpaid with peanuts?

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  • How to find corrupted files?

    - by rafalcieslak
    Some files on my hard drive are corrupted (no worries, nothing system-related, just a junk of data files, mp3 etc.). I found that out when I tried to burn them all to a DVD, the burning application show a message that it cannot read the files as they are corrupted. [This is probably a drive issue, it had happened me once or twice already]. I don't care about recovering them, but I have to determine which ones are corrupted. I cannot check by manually opening them all, as there are thousands of them. Is there any tricky way to check all the files and list the ones that may cause problems when tried to open?

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  • ArchBeat Link-o-Rama for November 29, 2012

    - by Bob Rhubart
    Oracle Exalogic Elastic Cloud: Advanced I/O Virtualization Architecture for Consolidating High-Performance Workloads This new white paper by Adam Hawley (with contributions from Yoav Eilat) describes in great detail the incorporation into Oracle Exalogic of virtualized InfiniBand I/O interconnects using Single Root I/O Virtualization (SR-IOV) technology. Developing Spring Portlet for use inside Weblogic Portal / Webcenter Portal | Murali Veligeti A detailed technical post with supporting downloads from Murali Veligeti. Business SOA: When to shout, the art of constructive destruction Communication skills are essential for architects. Sometimes that means raising your voice. Steve Jones shares some tips for effective communication when the time comes to let it all out. Centralized Transaction Management for ADF Data Control | Andrejus Baranovskis Oracle ACE Director and prolific blogger Andrejus Baranovskis shares instructions and a sample application to illustrate how to implement centralized Commit/Rollback management in an ADF application. Collaborative Police across multiple stakeholders and jurisdictions | Joop Koster Capgemini Oracle Solution Architect Joop Koster raises some interesting IT issues regarding the challenges facing international law enforcement. Architected Systems: "If you don't develop an architecture, you will get one anyway…" "Can you build a system without taking care of architecture?" asks Manuel Ricca. "You certainly can. But inevitably the system will be unbalanced, neglecting the interests of key stakeholders, and problems will soon emerge." Thought for the Day "Good judgment comes from experience, and experience comes from bad judgment. " — Frederick P. Brooks Source: Quotes for Software Engineers

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  • GA and Unique visitors again

    - by DDEX
    I take care of a company intranet and measure the traffic with GA. I am absolutely sure that there are no more than 5000 URLs in our company and it is impossible to check the intranet from outside the company network. Yet when I check the number of Unique Visitors (UV) in the last year GA says there were 36.500 of them...How is that possible? I thought UV should measure each URL only once in the given time period. Could anybody explain how this actually works? Can it be that the cookie trackers expire after some time and are counted more then once?

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  • Choosing a crossplatform for mobile development

    - by Mech0z
    I am creating a enterprise project and will develop the app for WP, Android and IPhone (Maybe also tablets) I have then done some research of what solutions are out there and have narrowed my choice down to 3 platforms (Due to my requirement to work with Bluetooth) The biggest requirement other than Bluetooth is the need to create good interfaces and module programming so its easy to maintain the whole solution, other than that I would like to use C# but its not a real requirement, but if the difference between 2 platforms is very small then it might tip the scale. Mono (MonoTouch, Mono for android) PhoneGap RhoMobile From my understanding then PhoneGap is not suited for business apps and I am not entirely sure why, but it seems like a platform made for speed rather than long term developement, not sure how true this is. RhoMobile is made for enterprice and might suit my needs, but not sure if its a good platform Anyone with insight that care to share their opinion Mono is C#, seems to be very mature and I found MvvmCross which should help organize the project

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  • Using position function for accessing particular node when using While Activity in SOA 11.1.1.5

    - by AJ
    Hi If you are using while activity in SOA Suite 11.1.1.5 and within loop you have a requirement to access repeating node of XML. You might need to use below XPATH expression for accessing the node. Here is the XML that I am using for this example <?xml version='1.0' encoding='UTF-8'?> David DemoJob 1 2012-04-15 40000 0 10 Steve TestJob 1 2012-04-15 40000 0 10 Here you can notice that Emp node is repeating i.e. EmpCollection node will contain multiple employees. Now in loop one of assign activity you need to access a particular node for e.g. For first time loop runs you want to access first node and second time second node and so on. You need to make use of postion() function like bpws:getVariableData('Receive1_Read_InputVariable','body','/ns4:EmpCollection/ns4:Emp[position()=$loopCounter]/ns4:job') Please Note: Here loopCounter is a variable that we have created of type xsd:int and prior to loop we have initialized a value of 1. Loop will run depending on the number of Emp nodes present at runtime. For that in while Activity you can use below XPATH expression ora:countNodes('Receive1_Read_InputVariable','body','/ns4:EmpCollection/ns4:Emp')=bpws:getVariableData('loopCounter') Do let me know in case of any issues or concern. Cheers AJ

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  • Today's Links (6/28/2011)

    - by Bob Rhubart
    Connecting People, Processes, and Content: An Online Event | Brian Dirking Dirking shares information on an Oracle Online Forum coming up on July 19. Social Relationships don't count until they count | Steve Jones "It's actually the interactions that matter to back up the social experience rather than the existence of a social link," says Jones. ORACLENERD: KScope 11: Cary Millsap Commenting on Cary Millsap's KScope presentation on Agile, Oracle ACE Chet Justice says, "I fight with methodology on a daily basis, mostly resulting in me hitting my head against the closest wall." The Sage Kings of Antiquity | Richard Veryard "Given that the empirical evidence for enterprise architecture is fairly weak, anecdotal and inconclusive, we are still more dependent than we might like on the authority of experts," says Veryard, "whether this be semi-anonymous committees (such as TOGAF) or famous consultants (such as Zachman)." Oracle Business Intelligence Blog: New BI Mobile Demos "These are short videos that showcase some of the capabilities in our mobile app," says Abhinav Agarwal. "One focuses on the Oracle BI platform, while the other showcases what is possible with the mobile app accessing Oracle Business Intelligence Applications, like Financial Analytics." MySQL HA Events in the UK, Germany & France | Oracle's MySQL Blog Oracle is running MySQL High Availability breakfast seminars in London (June 29), Düsseldorf (July 13) and Paris (September 7). "During these free seminars, we will review the various options and technologies at your disposal to implement highly available and highly scalable MySQL infrastructures, as well as best practices in terms of architectures," says Bertrand Matthelié. VENNSTER BLOG: User Experience in Fusion apps "When I heard about the Fusion Applications User Experience efforts, I was skeptical," says Oracle ACE Director Lonneke Dikmans of Vennster "My view of Oracle and User Experience has changed drastically today." Power Your Cloud with Oracle Fusion Middleware Running in over 50 cities across the globe, this event is aimed at Architects, IT Managers, and technical leaders like you who are using Fusion Middleware or trying to learn more about middleware in the context of Cloud computing.

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  • What You Said: How You Sync and Organize Your Bookmarks

    - by Jason Fitzpatrick
    Earlier this week we asked you to share your favorite techniques for synchronizing and organizing your browser bookmarks. Now we’re back to highlight the most popular techniques, tricks, and services. By far and away, Xmarks was the most frequently mentioned service. For the unfamiliar, Xmarks is a bookmark syncing service that is packed with features. Not only does Xmarks sync bookmarks between browsers and/or computers it also supports iOS, Android, and BlackBerry (mobile integration requires an upgrade to the premium account). In addition to syncing the bookmarks it also integrates with your search results so you can see how other Xmarks users have ranked sites within your search results. Steve-O-Rama highlights one of the many benefits of Xmarks: Xmarks seems to do the job for me. I’ve got a handful of machines, each with three or four browsers; over the years, I’ve accumulated thousands of bookmarks, stretching across many areas of interest. Trying to keep them all straight had been quite a struggle until Xmarks came along. I freaked out when the company was acquired by LastPass, but was subsequently relieved when they continued the free service. Xmarks has a very nice web interface to access, export, search, organize, and do many other things with your bookmarks. In this way, even if I’m on the go, I can access every bookmark I’ve made. Even so, I still make occasional local backups, directly from the browsers to a network folder. Delicious bookmarks, another veteran of the bookmark syncing services, had a fair number of supporters among the HTG readership. Use Amazon’s Barcode Scanner to Easily Buy Anything from Your Phone How To Migrate Windows 7 to a Solid State Drive Follow How-To Geek on Google+

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  • SQLPass NomCom election: Why I voted twice

    - by Hugo Kornelis
    Did you already cast your votes for the SQLPass NomCom election ? If not, you really should! Your vote can make a difference, so don’t let it go to waste. The NomCom is the group of people that prepares the elections for the SQLPass Board of Directors. With the current election procedures, their opinion carries a lot of weight. They can reject applications, and the order in which they present candidates can be considered a voting advice. So use care when casting your votes – you are giving a lot...(read more)

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  • Where can I find a good Hibernate Criteria tutorial that doesn't use cats and kittens? [closed]

    - by cbmeeks
    I've been using Hibernate a little while (HQL) and want to try Criteria's for a few scenarios we have here. I'm trying to get a few inner joins (2 layers deep) and am struggling a little. I go to the official site and they teach by cats and kittens. I don't care about cats and kittens and find the analogy hard to follow. Orders, details, shipments, etc. Nice, boring business references is what I enjoy. I tried to Google it but all I get are early 2000's websites with so many flashing GIF's, cluttered displays, flash overs and "tummy tuck" ads I want to puke. Why can't the java world have sites like http://guides.rubyonrails.org/? And no, I'm not advocating I volunteer to create a similar site. :-) Anyway, any good site that can give a nice tutorial on Criteria based searches would be appreciated.

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  • 12.04 Ambiance dark side bar issue when clicking folder on desktop

    - by Lou Crittenden
    Concerning an updated custom ambiance theme: why is there no dark side bar when I click on a folder, like the home folder icon on the desktop, but the theme works as planned when I type nautilus in the terminal to open the home folder or when opening a folder up as root? Permissions issue perhaps? Note: I am using Cinnamon instead of Unity and I noticed it uses the Nemo file manager instead of Nautilus and I suspected that it was causing me the grief. I uninstalled it and now am using Nautilus only as the file manager. I found this out when I typed: sudo killall nemo and the problem went away. I'll see how this goes (and hopefully cinnamon doesn't care about it...) Has anyone else had any issues with this?

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  • .mdf Database Filetype

    - by James Izzard
    Would somebody be kind enough to correct my understanding of the following (if incorrect)? Microsoft's .mdf file-type can be used by both the LocalDB and the full Server database engines (apologies if engine is not the correct word?). The .mdf file does not care which of these two options are accessing it - so you could use either to access any given .mdf file, provided you had permissions and password etc. The LocalDB and the SQL Server are two options that can be interchangeably chosen to access .mdf files depending on the application requirements. Appreciate any clarification. Thanks

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  • Turn based battle and formula

    - by Mark Chapman
    I'm building a game called DVP(Digimon Virtual Pet), and in this game other than taking care of your digimon, You can also battle and breed them. I'm working on the battle system (making it first cause the actual pet system will be easy compared to the netplay, or 39DLL)but here is the problem I don't want it to be "too" simple or "too" complicated, but I do want to go by a certain formula. There are str, def, spd, and int. Strength: How hard the attacking digimon is hitting Defense: How much damage your digimon can defend when being attacked Speed: The chance of you missing the enemy Intelligence (battle knowledge): The chance of you hitting a critical hit or defending a critical hit. I can make a super simple turn based example, but I don't know how exactly to make the formulas for what I've explained above, any help?

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  • Namespaces are obsolete

    - by Bertrand Le Roy
    To those of us who have been around for a while, namespaces have been part of the landscape. One could even say that they have been defining the large-scale features of the landscape in question. However, something happened fairly recently that I think makes this venerable structure obsolete. Before I explain this development and why it’s a superior concept to namespaces, let me recapitulate what namespaces are and why they’ve been so good to us over the years… Namespaces are used for a few different things: Scope: a namespace delimits the portion of code where a name (for a class, sub-namespace, etc.) has the specified meaning. Namespaces are usually the highest-level scoping structures in a software package. Collision prevention: name collisions are a universal problem. Some systems, such as jQuery, wave it away, but the problem remains. Namespaces provide a reasonable approach to global uniqueness (and in some implementations such as XML, enforce it). In .NET, there are ways to relocate a namespace to avoid those rare collision cases. Hierarchy: programmers like neat little boxes, and especially boxes within boxes within boxes. For some reason. Regular human beings on the other hand, tend to think linearly, which is why the Windows explorer for example has tried in a few different ways to flatten the file system hierarchy for the user. 1 is clearly useful because we need to protect our code from bleeding effects from the rest of the application (and vice versa). A language with only global constructs may be what some of us started programming on, but it’s not desirable in any way today. 2 may not be always reasonably worth the trouble (jQuery is doing fine with its global plug-in namespace), but we still need it in many cases. One should note however that globally unique names are not the only possible implementation. In fact, they are a rather extreme solution. What we really care about is collision prevention within our application. What happens outside is irrelevant. 3 is, more than anything, an aesthetical choice. A common convention has been to encode the whole pedigree of the code into the namespace. Come to think about it, we never think we need to import “Microsoft.SqlServer.Management.Smo.Agent” and that would be very hard to remember. What we want to do is bring nHibernate into our app. And this is precisely what you’ll do with modern package managers and module loaders. I want to take the specific example of RequireJS, which is commonly used with Node. Here is how you import a module with RequireJS: var http = require("http"); .csharpcode, .csharpcode pre { font-size: small; color: black; font-family: consolas, "Courier New", courier, monospace; background-color: #ffffff; /*white-space: pre;*/ } .csharpcode pre { margin: 0em; } .csharpcode .rem { color: #008000; } .csharpcode .kwrd { color: #0000ff; } .csharpcode .str { color: #006080; } .csharpcode .op { color: #0000c0; } .csharpcode .preproc { color: #cc6633; } .csharpcode .asp { background-color: #ffff00; } .csharpcode .html { color: #800000; } .csharpcode .attr { color: #ff0000; } .csharpcode .alt { background-color: #f4f4f4; width: 100%; margin: 0em; } .csharpcode .lnum { color: #606060; } This is of course importing a HTTP stack module into the code. There is no noise here. Let’s break this down. Scope (1) is provided by the one scoping mechanism in JavaScript: the closure surrounding the module’s code. Whatever scoping mechanism is provided by the language would be fine here. Collision prevention (2) is very elegantly handled. Whereas relocating is an afterthought, and an exceptional measure with namespaces, it is here on the frontline. You always relocate, using an extremely familiar pattern: variable assignment. We are very much used to managing our local variable names and any possible collision will get solved very easily by picking a different name. Wait a minute, I hear some of you say. This is only taking care of collisions on the client-side, on the left of that assignment. What if I have two libraries with the name “http”? Well, You can better qualify the path to the module, which is what the require parameter really is. As for hierarchical organization, you don’t really want that, do you? RequireJS’ module pattern does elegantly cover the bases that namespaces used to cover, but it also promotes additional good practices. First, it promotes usage of self-contained, single responsibility units of code through the closure-based, stricter scoping mechanism. Namespaces are somewhat more porous, as using/import statements can be used bi-directionally, which leads us to my second point… Sane dependency graphs are easier to achieve and sustain with such a structure. With namespaces, it is easy to construct dependency cycles (that’s bad, mmkay?). With this pattern, the equivalent would be to build mega-components, which are an easier problem to spot than a decay into inter-dependent namespaces, for which you need specialized tools. I really like this pattern very much, and I would like to see more environments implement it. One could argue that dependency injection has some commonalities with this for example. What do you think? This is the half-baked result of some morning shower reflections, and I’d love to read your thoughts about it. What am I missing?

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  • Java EE @ Devoxx UK

    - by delabassee
    Devoxx UK is taking place next week (12th and 13th June) in London. As with any Devoxx conference, this UK edition will have a nice mix of content, an impressive list of speakers and obviously Java EE will be well will covered too:  Apache TomEE, Java EE Web Profile and more on Tomcat (David Blevins) Myths, Tales and Voodoo - About Java EE and Testing (Adam Bien) 50 new features of Java EE 7 (Antonio Goncalves & Arun Gupta) Java EE 7 Hands-on Lab (Arun Gupta) In addition, there will be 2 BoF related to Java EE on Thursday evening, the first BoF will be about the Java EE platform and the second one will be about the Java EE Reference Implementation, i.e. GlassFish. I will participate in the Java EE Community BoF where will discuss Java EE general but with all recent activities, I suspect that a large portion of the BoF will spent on discussing the current plans for Java EE 8.  Right after and in the same room, I will join Steve Millidge of C2B2 for the GlassFish is here to stay! BoF. The goal is to discuss on GlassFish, the current status, the plans for the next release, how the community can contributes, etc. It should be mentioned that attending those BoFs is completely free, just make sure to register here.  So if you are in London next week, mind the Geek and see you at Devoxx UK!

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  • Tips for a first year CS student looking for a summer internship to gain experience?

    - by Matt
    Hello all, I am a first year CS student and my programming experience is only what I have obtained in my computer programming I and II classes this school year. (console applications in C++) I want to find a summer job/internship that would help me build my skill set. Being that I am still such a beginner pay is not a concern, minimum wage would be nice, but as long as I am learning, I really don't care. My current resume just lists a bunch of random jobs i've had in the past (burger king, summer camps, best buy, etc.) Does anyone have any tips (places to look? things to put on resume?) that might help me?

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  • Where can I find "magic numbers" for classic game play mechanics?

    - by MrDatabase
    I'd like to find some "magic numbers" for the classic helicopter game. For example the numbers that determine how fast the helicopter accelerates up and down. Also perhaps the "randomness" of the obstacles (uniformly distributed? Gaussian?). Where can I find these numbers? p.s. I don't care about the particular platform... Flash on the desktop browser is just as good as some implementation on a mobile device.

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  • How to Get a Smartphone-Style Word Suggestion on Windows

    - by Zainul Franciscus
    Have you ever wished that you can type faster and better in Windows ? Then you’re in luck, because today we’ll show you how to get a smartphone’s word suggestion in Windows. To accomplish that, you need to install AI Type, a software that gives word suggestion when you write in Windows.  AI Type not only fulfils our gratification to have a smartphone-style word suggestion for Windows,  AI Type also improves our writings by suggesting word according to its context. It  will also try to match words according to the  probability in which other users may have used it. Installing AI Type is a breeze; Just download the installer from AI Type website, run the executable, fill in a registration form, and you’re all set to use AI Type for your daily writing. Once you’re done with the installation, AI Type appears on your system tray. Latest Features How-To Geek ETC Macs Don’t Make You Creative! So Why Do Artists Really Love Apple? MacX DVD Ripper Pro is Free for How-To Geek Readers (Time Limited!) HTG Explains: What’s a Solid State Drive and What Do I Need to Know? How to Get Amazing Color from Photos in Photoshop, GIMP, and Paint.NET Learn To Adjust Contrast Like a Pro in Photoshop, GIMP, and Paint.NET Have You Ever Wondered How Your Operating System Got Its Name? Sync Blocker Stops iTunes from Automatically Syncing The Journey to the Mystical Forest [Wallpaper] Trace Your Browser’s Roots on the Browser Family Tree [Infographic] Save Files Directly from Your Browser to the Cloud in Chrome and Iron The Steve Jobs Chronicles – Charlie and the Apple Factory [Video] Google Chrome Updates; Faster, Cleaner Menus, Encrypted Password Syncing, and More

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  • Upgrade failed, now impossible to restart

    - by Jean Claude Dispaux
    I have an Aspire One with Ubuntu, that I use only when traveling, i.e. seldom. Yesterday I tried to start it, it informed me that I had to install a new release of Ubuntu. The download went fine, then I left it for the night. In the morning I found error messages. I tried to restart, but nothing works any longer. The only backup I have is two USB keys made by the person who installed Ubuntu, that say Recovery Ubuntu 8 and Ubuntu 9.10 respectively. Right now I plugged the "8", selected F12 and instructed to boot from the USB key. It has been running for an hour, the screen still says ubuntu, the USB key flashes red. By the way, I have no precious data on this machine, I do not care about losing data. Please advise on what to do now. Thanks.

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  • Is having a class have a handleAction(type) method bad practice?

    - by zhenka
    My web application became a little too complicated to do everything in a controller so I had to build large wrapper classes for ORM models. The possible actions a user can trigger are all similar and after a certain point I realized that the best way to go would be to just have constructor method receive action type as a parameter to take care of the small differences internally, as opposed to either passing many arguments or doing a lot of things in the controller. Is this a good practice? I can't really give details for privacy issues.

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  • Changelog Management

    - by Gnial0id
    I'm currently developing a WinForm application. In order to inform the client about the improvements and corrections made during the last version, I would like to manage and display a changelog. I mostly found existing changelog on website (the term changelog is pretty used) or explanation on how to manage the release numbers, which I don't care. So, these are my questions: How do I manage a changelog (using XML, pure text in the app, etc.) in a desktop application? How do I present it to the user (external website, inside the winform application)?

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  • window borders, menu bar missing over VNC

    - by zacaj
    I'm running Ubuntu 14.04 with Unity and Gnome3, however I don't have a screen hooked up anymore. I have installed x11vnc and run it with "-create" so that it will create a new X11 session, however when I VNC to it, the menu bar, window borders, etc are missing, windows are ordered based on creation time, and cannot be resized. Now, I don't really care if I end up with Ubuntu or Gnome's window manager, as long as this doesn't mess up my normal desktop stuff if I should happen to hook a monitor up again, and I'm not even attached to x11vnc if someone can point me to a good complete tutorial using something else, but I've been trying vino and tightvnc and rdp and x11vnc is the only one I've managed to get this far.

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  • A good way to build a game loop in OpenGL

    - by Jeff
    I'm currently beginning to learn OpenGL at school, and I've started making a simple game the other day (on my own, not for school). I'm using freeglut, and am building it in C, so for my game loop I had really just been using a function I made passed to glutIdleFunc to update all the drawing and physics in one pass. This was fine for simple animations that I didn't care too much about the frame rate, but since the game is mostly physics based, I really want to (need to) tie down how fast it's updating. So my first attempt was to have my function I pass to glutIdleFunc (myIdle()) to keep track of how much time has passed since the previous call to it, and update the physics (and currently graphics) every so many milliseconds. I used timeGetTime() to do this (by using <windows.h>). And this got me to thinking, is using the idle function really a good way of going about the game loop? My question is, what is a better way to implement the game loop in OpenGL? Should I avoid using the idle function?

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  • ubuntu 12.04 ambiance dark side bar issue when clicking folder on desktop

    - by Lou Crittenden
    ubuntu 12.04 gnome: concerning an updated custom ambiance theme: why is there no dark side bar when I click on a folder, like the home folder icon on the desktop, but the theme works as planned when I type "nautilus" in the terminal to open the home folder or when opening a folder up as root? Permissions issue perhaps? note: i am using cinnamon instead of unity and i noticed it uses the nemo file manager instead of nautilus and i suspected that it was causing me the grief. so i uninstalled it and now am using nautilus only as the file manager. i found this out when i typed: "sudo killall nemo" and the problem went away. i'll see how this goes... (and hopefully cinnamon doesn't care about it...) has anyone else had any issues with this?

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  • Provocative Tweets From the Dachis Social Business Summit

    - by Mike Stiles
    On June 20, all who follow social business and how social is changing how we do business and internal business structures, gathered in London for the Dachis Social Business Summit. In addition to Oracle SVP Product Development, Reggie Bradford, brands and thought leaders posed some thought-provoking ideas and figures. Here are some of the most oft-tweeted points, and our thoughts that they provoked. Tweet: The winners will be those who use data to improve performance.Thought: Everyone is dwelling on ROI. Why isn’t everyone dwelling on the opportunity to make their product or service better (as if that doesn’t have an effect on ROI)? Big data can improve you…let it. Tweet: High performance hinges on integrated teams that interact with each other.Thought: Team members may work well with each other, but does the team as a whole “get” what other teams are doing? That’s the key to an integrated, companywide workforce. (Internal social platforms can facilitate that by the way). Tweet: Performance improvements come from making the invisible visible.Thought: Many of the factors that drive customer behavior and decisions are invisible. Through social, customers are now showing us what we couldn’t see before…if we’re paying attention. Tweet: Games have continuous feedback, which is why they’re so engaging.  Apply that to business operations.Thought: You think your employees have an obligation to be 100% passionate and engaged at all times about making you richer. Think again. Like customers, they must be motivated. Visible insight that they’re advancing on their goals helps. Tweet: Who can add value to the data?  Data will tend to migrate to where it will be most effective.Thought: Not everybody needs all the data. One team will be able to make sense of, use, and add value to data that may be irrelevant to another team. Like a strategized football play, the data has to get sent to the spot on the field where it’s needed most. Tweet: The sale isn’t the light at the end of the tunnel, it’s the start of a new marketing cycle.Thought: Another reason the ROI question is fundamentally flawed. The sale is not the end of the potential return on investment. After-the-sale service and nurturing begins where the sales “victory” ends. Tweet: A dead sale is one that’s not shared.  People must be incentivized to share.Thought: Guess what, customers now know their value to you as marketers on your behalf. They’ll tell people about your product, but you’ve got to answer, “Why should I?” And you’ve got to answer it with something substantial, not lame trinkets. Tweet: Social user motivations are competition, affection, excellence and curiosity.Thought: Your followers will engage IF; they can get something for doing it, love your culture so much they want you to win, are consistently stunned at the perfection and coolness of your products, or have been stimulated enough to want to know more. Tweet: In Europe, 92% surveyed said they couldn’t care less about brands.Thought: Oh well, so much for loving you or being impressed enough with your products & service that they want you to win. We’ve got a long way to go. Tweet: A complaint is a gift.Thought: Our instinct where complaints are concerned is to a) not listen, b) dismiss the one who complains as a kook, c) make excuses, and d) reassure ourselves with internal group-think that they’re wrong and we’re right. It’s the perfect recipe for how to never, ever grow or get better. In a way, this customer cares more than you do. Tweet: 78% of consumers think peer recommendation is the best form of advertising.  Eventually, engagement is going to eat advertising.Thought: Why is peer recommendation best? Trust. If a friend tells me how great a movie was, I believe him. He has credibility with me. He’s seen it, and he could care less if I buy a ticket. He’s telling me it was awesome because he sincerely believes that it was.  That’s gold. Tweet: 86% of customers are willing to pay more for a better customer experience. Thought: This “how mad can we make our customers without losing them” strategy has to end. The customer experience has actual monetary value, money you’re probably leaving on the table. @mikestilesPhoto: stock.xchng

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