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  • PASS Summit Feedback

    - by Rob Farley
    PASS Feedback came in last week. I also saw my dentist for some fillings... At the PASS Summit this year, I delivered a couple of regular sessions and a Lightning Talk. People told me they enjoyed it, but when the rankings came out, they showed that I didn’t score particularly well. Brent Ozar was keen to discuss it with me. Brent: PASS speaker feedback is out. You did two sessions and a Lightning Talk. How did you go? Rob: Not so well actually, thanks for asking. Brent: Ha! Sorry. Of course you know that's why I wanted to discuss this with you. I was in one of your sessions at SQLBits in the UK a month before PASS, and I thought you rocked. You've got a really good and distinctive delivery style.  Then I noticed your talks were ranked in the bottom quarter of the Summit ratings and wanted to discuss it. Rob: Yeah, I know. You did ask me if we could do this...  I should explain – my presentation style is not the stereotypical IT conference one. I throw in jokes, and try to engage the audience thoroughly. I find many talks amazingly dry, and I guess I try to buck that trend. I also run training courses, and find that I get a lot of feedback from people thanking me for keeping things interesting. That said, I also get feedback criticising me for my style, and that’s basically what’s happened here. For the rest of this discussion, let’s focus on my talk about the Incredible Shrinking Execution Plan, which I considered to be my main talk. Brent: I thought that session title was the very best one at the entire Summit, and I had it on my recommended sessions list.  In four words, you managed to sum up the topic and your sense of humor.  I read that and immediately thought, "People need to be in this session," and then it didn't score well.  Tell me about your scores. Rob: The questions on the feedback form covered the usefulness of the information, the speaker’s presentation skills, their knowledge of the subject, how well the session was described, the amount of time allocated, and the quality of the presentation materials. Brent: Presentation materials? But you don’t do slides.  Did they rate your thong? Rob: No-one saw my flip-flops in this talk, Brent. I created a script in Management Studio, and published that afterwards, but I think people will have scored that question based on the lack of slides. I wasn’t expecting to do particularly well on that one. That was the only section that didn’t have 5/5 as the most popular score. Brent: See, that sucks, because cookbook-style scripts are often some of my favorites.  Adam Machanic's Service Broker workbench series helped me immensely when I was prepping for the MCM.  As an attendee, I'd rather have a commented script than a slide deck.  So how did you rank so low? Rob: When I look at the scores that you got (based on your blog post), you got very few scores below 3 – people that felt strong enough about your talk to post a negative score. In my scores, between 5% and 10% were below 3 (except on the question about whether I knew my stuff – I guess I came as knowledgeable). Brent: Wow – so quite a few people really didn’t like your talk then? Rob: Yeah. Mind you, based on the comments, some people really loved it. I’d like to think that there would be a certain portion of the room who may have rated the talk as one of the best of the conference. Some of my comments included “amazing!”, “Best presentation so far!”, “Wow, best session yet”, “fantastic” and “Outstanding!”. I think lots of talks can be “Great”, but not so many talks can be “Outstanding” without the word losing its meaning. One wrote “Pretty amazing presentation, considering it was completely extemporaneous.” Brent: Extemporaneous, eh? Rob: Yeah. I guess they don’t realise how much preparation goes into coming across as unprepared. In many ways it’s much easier to give a written speech than to deliver a presentation without slides as a prompt. Brent: That delivery style, the really relaxed, casual, college-professor approach was one of the things I really liked about your presentation at SQLbits.  As somebody who presents a lot, I "get" it - I know how hard it is to come off as relaxed and comfortable with your own material.  It's like improv done by jazz players and comedians - if you've never tried it, you don't realize how hard it is.  People also don't realize how hard it is to make a tough subject fun. Rob: Yeah well... There will be people writing comments on this post that say I wasn't trying to make the subject fun, and that I was making it all about me. Sometimes the style works, sometimes it doesn't. Most of the comments mentioned the fact that I tell jokes, some in a nice way, but some not so much (and it wasn't just a PASS thing - that's the mix of feedback I generally get). One comment at PASS was: “great stand up comedian - not what I'm looking for at pass”, and there were certainly a few that said “too many jokes”. I’m not trying to do stand-up – jokes are my way of engaging with the audience while I demonstrate some of the amazing things that the Query Optimizer can do if you write your queries the right way. Some people didn’t think it was technical enough, but I’ve also had some people tell me that the concepts I’m explaining are deep and profound. Brent: To me, that's a hallmark of a great explanation - when someone says, "But of course it has to work that way - how could it work any other way?  It seems so simple and logical."  Well, sure it does when it's explained correctly, but now pick up any number of thick SQL Server books and try to understand the Redundant Joins concept.  I guarantee it'll take more than 45 minutes. Rob: Some people in my audiences realise that, but definitely not everyone. There's only so much you can tell someone that something is profound. Generally it's something that they either have an epiphany on or not. I like to lull my audience into knowing what's going on, and do something that surprises them. Gain their trust, build a rapport, and then show them the deeper truth of what just happened. Brent: So you've learned your lesson about presentation scores, right?  From here on out, you're going to be dry, humorless, and all your presentations will consist of you reading bullet points off the screen. Rob: No Brent, I’m not. I'm also not going to suggest that most presentations at PASS are like that. No-one tries to present like that. There's a big space to occupy between what "dry and humourless" and me. My difference is to focus on the relationship I have with the crowd, rather than focussing on delivering the perfect session. I want to see people smiling and know they're relaxed. I think most presenters focus on the material, which is completely reasonable and safe. I remember once hearing someone talking about product creation. They talked about mediocrity. They said that one of the worst things that people can ever say about your product is that it’s “good”. What you want is for 10% of the world to love it enough to want to buy it. If 10% the world gave me a dollar, I’d have more money than I could ever use (assuming it wasn’t the SAME dollar they were giving me I guess). Brent: It's the Raving Fans theory.  It's better to have a small number of raving customers than a large number of almost-but-not-really customers who don't care that much about your product or service.  I know exactly how you feel - when I got survey feedback from my Quest video presentation when I was dressed up in a Richard Simmons costume, some of the attendees said I was unprofessional and distracting.  Some of the attendees couldn't get enough and Photoshopped all kinds of stuff into the screen captures.  On a whole, I probably didn't score that well, and I'm fine with that.  It sucks to look at the scores though - do those lower scores bother you? Rob: Of course they do. It hurts deeply. I open myself up and give presentations in a very personal way. All presenters do that, and we all feel the pain of negative feedback. I hate coming 146th & 162nd out of 185, but have to acknowledge that many sessions did worse still. Plus, once I feel the wounds have healed, I’ll be able to remember that there are people in the world that rave about my presentation style, and figure that people will hopefully talk about me. One day maybe those people that don’t like my presentation style will stay away and I might be able to score better. You don’t pay to hear country music if you prefer western... Lots of people find chili too spicy, but it’s still a popular food. Brent: But don’t you want to appeal to everyone? Rob: I do, but I don’t want to be lukewarm as in Revelation 3:16. I’d rather disgust and be discussed. Well, maybe not ‘disgust’, but I don’t want to conform. Conformity just isn’t the same any more. I’m not sure I’ve ever been one to do that. I try not to offend, but definitely like to be different. Brent: Count me among your raving fans, sir.  Where can we see you next? Rob: Considering I live in Adelaide in Australia, I’m not about to appear at anyone’s local SQL Saturday. I’m still trying to plan which events I’ll get to in 2011. I’ve submitted abstracts for TechEd North America, but won’t hold my breath. I’m also considering the SQLBits conferences in the UK in April, PASS in October, and I’m sure I’ll do some LiveMeeting presentations for user groups. Online, people download some of my recent SQLBits presentations at http://bit.ly/RFSarg and http://bit.ly/Simplification though. And they can download a 5-minute MP3 of my Lightning Talk at http://www.lobsterpot.com.au/files/Collation.mp3, in which I try to explain the idea behind collation, using thongs as an example. Brent: I was in the audience for http://bit.ly/RFSarg. That was a great presentation. Rob: Thanks, Brent. Now where’s my dollar?

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  • SQL SERVER – Weekly Series – Memory Lane – #049

    - by Pinal Dave
    Here is the list of selected articles of SQLAuthority.com across all these years. Instead of just listing all the articles I have selected a few of my most favorite articles and have listed them here with additional notes below it. Let me know which one of the following is your favorite article from memory lane. 2007 Two Connections Related Global Variables Explained – @@CONNECTIONS and @@MAX_CONNECTIONS @@CONNECTIONS Returns the number of attempted connections, either successful or unsuccessful since SQL Server was last started. @@MAX_CONNECTIONS Returns the maximum number of simultaneous user connections allowed on an instance of SQL Server. The number returned is not necessarily the number currently configured. Query Editor – Microsoft SQL Server Management Studio This post may be very simple for most of the users of SQL Server 2005. Earlier this year, I have received one question many times – Where is Query Analyzer in SQL Server 2005? I wrote small post about it and pointed many users to that post – SQL SERVER – 2005 Query Analyzer – Microsoft SQL SERVER Management Studio. Recently I have been receiving similar question. OUTPUT Clause Example and Explanation with INSERT, UPDATE, DELETE SQL Server 2005 has a new OUTPUT clause, which is quite useful. OUTPUT clause has access to insert and deleted tables (virtual tables) just like triggers. OUTPUT clause can be used to return values to client clause. OUTPUT clause can be used with INSERT, UPDATE, or DELETE to identify the actual rows affected by these statements. OUTPUT clause can generate a table variable, a permanent table, or temporary table. Even though, @@Identity will still work with SQL Server 2005, however I find the OUTPUT clause very easy and powerful to use. Let us understand the OUTPUT clause using an example. Find Name of The SQL Server Instance Based on database server stored procedures has to run different logic. We came up with two different solutions. 1) When database schema is very much changed, we wrote completely new stored procedure and deprecated older version once it was not needed. 2) When logic depended on Server Name we used global variable @@SERVERNAME. It was very convenient while writing migrating script which depended on the server name for the same database. Explanation of TRY…CATCH and ERROR Handling With RAISEERROR Function One of the developers at my company thought that we can not use the RAISEERROR function in new feature of SQL Server 2005 TRY… CATCH. When asked for an explanation he suggested SQL SERVER – 2005 Explanation of TRY… CATCH and ERROR Handling article as excuse suggesting that I did not give example of RAISEERROR with TRY…CATCH. We all thought it was funny. Just to keep records straight, TRY… CATCH can sure use RAISEERROR function. Different Types of Cache Objects Serveral kinds of objects can be stored in the procedure cache: Compiled Plans: When the query optimizer finishes compiling a query plan, the principal output is compiled plan. Execution contexts: While executing a compiled plan, SQL Server has to keep track of information about the state of execution. Cursors: Cursors track the execution state of server-side cursors, including the cursor’s current location within a resultset. Algebrizer trees: The Algebrizer’s job is to produce an algebrizer tree, which represents the logic structure of a query. Open SSMS From Command Prompt – sqlwb.exe Example This article is written by request and suggestion of Sr. Web Developer at my organization. Due to the nature of this article most of the content is referred from Book On-Line. sqlwbcommand prompt utility which opens SQL Server Management Studio. Squib command does not run queries from the command prompt. sqlcmd utility runs queries from command prompt, read for more information. 2008 Puzzle – Solution – Computed Columns Datatype Explanation Just a day before I wrote article SQL SERVER – Puzzle – Computed Columns Datatype Explanation which was inspired by SQL Server MVP Jacob Sebastian. I suggest that before continuing this article read the original puzzle question SQL SERVER – Puzzle – Computed Columns Datatype Explanation.The question was if the computed column was of datatype TINYINT how to create a Computed Column of datatype INT? 2008 – Find If Index is Being Used in Database It is very often I get a query that how to find if any index is being used in the database or not. If any database has many indexes and not all indexes are used it can adversely affect performance. If the number of indices are higher it reduces the INSERT / UPDATE / DELETE operation but increase the SELECT operation. It is recommended to drop any unused indexes from table to improve the performance. 2009 Interesting Observation – Execution Plan and Results of Aggregate Concatenation Queries If you want to see what’s going on here, I think you need to shift your point of view from an implementation-centric view to an ANSI point of view. ANSI does not guarantee processing the order. Figure 2 is interesting, but it will be potentially misleading if you don’t understand the ANSI rule-set SQL Server operates under in most cases. Implementation thinking can certainly be useful at times when you really need that multi-million row query to finish before the backup fire off, but in this case, it’s counterproductive to understanding what is going on. SQL Server Management Studio and Client Statistics Client Statistics are very important. Many a times, people relate queries execution plan to query cost. This is not a good comparison. Both parameters are different, and they are not always related. It is possible that the query cost of any statement is less, but the amount of the data returned is considerably larger, which is causing any query to run slow. How do we know if any query is retrieving a large amount data or very little data? 2010 I encourage all of you to go through complete series and write your own on the subject. If you write an article and send it to me, I will publish it on this blog with due credit to you. If you write on your own blog, I will update this blog post pointing to your blog post. SQL SERVER – ORDER BY Does Not Work – Limitation of the View 1 SQL SERVER – Adding Column is Expensive by Joining Table Outside View – Limitation of the View 2 SQL SERVER – Index Created on View not Used Often – Limitation of the View 3 SQL SERVER – SELECT * and Adding Column Issue in View – Limitation of the View 4 SQL SERVER – COUNT(*) Not Allowed but COUNT_BIG(*) Allowed – Limitation of the View 5 SQL SERVER – UNION Not Allowed but OR Allowed in Index View – Limitation of the View 6 SQL SERVER – Cross Database Queries Not Allowed in Indexed View – Limitation of the View 7 SQL SERVER – Outer Join Not Allowed in Indexed Views – Limitation of the View 8 SQL SERVER – SELF JOIN Not Allowed in Indexed View – Limitation of the View 9 SQL SERVER – Keywords View Definition Must Not Contain for Indexed View – Limitation of the View 10 SQL SERVER – View Over the View Not Possible with Index View – Limitations of the View 11 SQL SERVER – Get Query Running in Session I was recently looking for syntax where I needed a query running in any particular session. I always remembered the syntax and ha d actually written it down before, but somehow it was not coming to mind quickly this time. I searched online and I ended up on my own article written last year SQL SERVER – Get Last Running Query Based on SPID. I felt that I am getting old because I forgot this really simple syntax. Find Total Number of Transaction on Interval In one of my recent Performance Tuning assignments I was asked how do someone know how many transactions are happening on a server during certain interval. I had a handy script for the same. Following script displays transactions happened on the server at the interval of one minute. You can change the WAITFOR DELAY to any other interval and it should work. 2011 Here are two DMV’s which are newly introduced in SQL Server 2012 and provides vital information about SQL Server. DMV – sys.dm_os_volume_stats – Information about operating system volume DMV – sys.dm_os_windows_info – Information about Operating System SQL Backup and FTP – A Quick and Handy Tool I have used this tool extensively since 2009 at numerous occasion and found it to be very impressive. What separates it from the crowd the most – it is it’s apparent simplicity and speed. When I install SQLBackupAndFTP and configure backups – all in 1 or 2 minutes, my clients are always impressed. Quick Note about JOIN – Common Questions and Simple Answers In this blog post we are going to talk about join and lots of things related to the JOIN. I recently started office hours to answer questions and issues of the community. I receive so many questions that are related to JOIN. I will share a few of the same over here. Most of them are basic, but note that the basics are of great importance. 2012 Importance of User Without Login Question: “In recent version of SQL Server we can create user without login. What is the use of it?” Great question indeed. Let me first attempt to answer this question but after reading my answer I need your help. I want you to help him as well with adding more value to it. Preserve Leading Zero While Coping to Excel from SSMS Earlier I wrote two articles about how to efficiently copy data from SSMS to Excel. Since I wrote that post there are plenty of interest generated on this subject. There are a few questions I keep on getting over this subject. One of the question is how to get the leading zero preserved while copying the data from SSMS to Excel. Well it is almost the same way as my earlier post SQL SERVER – Excel Losing Decimal Values When Value Pasted from SSMS ResultSet. The key here is in EXCEL and not in SQL Server. Solution – 2 T-SQL Puzzles – Display Star and Shortest Code to Display 1 Earlier on this blog we had asked two puzzles. The response from all of you is nothing but Amazing. I have received 350+ responses. Many are valid and many were indeed something I had not thought about it. I strongly suggest you read all the puzzles and their answers here - trust me if you start reading the comments you will not stop till you read every single comment. Seriously trust me on it. Personally I have learned a lot from it. Identify Most Resource Intensive Queries – SQL in Sixty Seconds #028 – Video http://www.youtube.com/watch?v=TvlYy-TGaaA Importance of User Without Login – T-SQL Demo Script Earlier I wrote a blog post about SQL SERVER – Importance of User Without Login and my friend and SQL Expert Vinod Kumar has written excellent follow up blog post about Contained Databases inside SQL Server 2012. Now lots of people asked me if I can also explain the same concept again so here is the small demonstration for it. Let me show you how login without user can help. Before we continue on this subject I strongly recommend that you read my earlier blog post here. In following demo I am going to demonstrate following situation. Login using the System Admin account Create a user without login Checking Access Impersonate the user without login Checking Access Revert Impersonation Give Permission to user without login Impersonate the user without login Checking Access Revert Impersonation Clean up Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: Memory Lane, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL, Technology

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  • CodePlex Daily Summary for Saturday, December 25, 2010

    CodePlex Daily Summary for Saturday, December 25, 2010Popular ReleasesCosmos (C# Open Source Managed Operating System): Release 71246: This is the first release featuring VS2010 support. Express support (C#) should work as well. Release notes: http://www.gocosmos.org/Releases/71246/NoSimplerAccounting: NoSimplerAccounting 6.0: -Fixed a bug in expense category report.NHibernate Mapping Generator: NHibernate Mapping Generator 2.0: Added support for Postgres (Thanks to Angelo)NewLife XCode: XCode v6.5.2010.1223 ????(????v3.5??): XCode v6.5.2010.1223 ????,??: NewLife.Core ??? NewLife.Net ??? XControl ??? XTemplate ????,??C#?????? XAgent ???? NewLife.CommonEnitty ??????(???,XCode??????) XCode?? ?????????,??????????????????,?????95% XCode v3.5.2009.0714 ??,?v3.5?v6.0???????????????,?????????。v3.5???????????,??????????????。 XCoder ??XTemplate?????????,????????XCode??? XCoder_Src ???????(????XTemplate????),??????????????????MiniTwitter: 1.64: MiniTwitter 1.64 ???? ?? 1.63 ??? URL ??????????????Ajax ASP.Net Forum: InSeCla Forum Software v0.1.9: *VERSION: 0.1.9* HAPPY CHRISTMAS FEATURES ADDED Added features customizabled per category level (Customize at ADMIN/Categories Tab) Allow Anonymous Threads, Allow Anonymous Post Virtual URLs (friendly urls) has finally added And you can have some forum (category) using virtual urls and other using normal urls. Check !, as this improve the SEO indexing results Moderation Instant On: Delete Thread, Move Thread Available to users being members of moderators or administrators InstantO...VivoSocial: VivoSocial 7.4.0: Please see changes: http://support.vivoware.com/project/ChangeLog.aspx?PROJID=48Umbraco CMS: Umbraco 4.6 Beta - codename JUNO: The Umbraco 4.6 beta (codename JUNO) release contains many new features focusing on an improved installation experience, a number of robust developer features, and contains more than 89 bug fixes since the 4.5.2 release. Improved installer experience Updated Starter Kits (Simple, Blog, Personal, Business) Beautiful, free, customizable skins included Skinning engine and Skin customization (see Skinning Documentation Kit) Default dashboards on install with hide option Updated Login t...SSH.NET Library: 2010.12.23: This release includes some bug fixes and few new fetures. Fixes Allow to retrieve big directory structures ssh-dss algorithm is fixed Populate sftp file attributes New Features Support for passhrase when private key is used Support added for diffie-hellman-group14-sha1,diffie-hellman-group-exchange-sha256 and diffie-hellman-group-exchange-sha1 key exchange algorithms Allow to provide multiple key files for authentication Add support for "keyboard-interactive" authentication method...ASP.NET MVC SiteMap provider: MvcSiteMapProvider 2.3.0: Using NuGet?MvcSiteMapProvider is also listed in the NuGet feed. Learn more... Like the project? Consider a donation!Donate via PayPal via PayPal. Release notesThis will be the last release targeting ASP.NET MVC 2 and .NET 3.5. MvcSiteMapProvider 3.0.0 will be targeting ASP.NET MVC 3 and .NET 4 Web.config setting skipAssemblyScanOn has been deprecated in favor of excludeAssembliesForScan and includeAssembliesForScan ISiteMapNodeUrlResolver is now completely responsible for generating th...SuperSocket, an extensible socket application framework: SuperSocket 1.3 beta 2: Compared with SuperSocket 1.3 beta 1, the changes listed below have been done in SuperSocket 1.3 beta 2: added supports for .NET 3.5 replaced Logging Application Block of EntLib with Log4Net improved the code about logging fixed a bug in QuickStart sample project added IPv6 supportTibiaPinger: TibiaPinger v1.0: TibiaPinger v1.0Media Companion: Media Companion 3.400: Extract the entire archive to a folder which has user access rights, eg desktop, documents etc. A manual is included to get you startedMulticore Task Framework: MTF 1.0.1: Release 1.0.1 of Multicore Task Framework.EnhSim: EnhSim 2.2.6 ALPHA: 2.2.6 ALPHAThis release supports WoW patch 4.03a at level 85 To use this release, you must have the Microsoft Visual C++ 2010 Redistributable Package installed. This can be downloaded from http://www.microsoft.com/downloads/en/details.aspx?FamilyID=A7B7A05E-6DE6-4D3A-A423-37BF0912DB84 To use the GUI you must have the .NET 4.0 Framework installed. This can be downloaded from http://www.microsoft.com/downloads/en/details.aspx?FamilyID=9cfb2d51-5ff4-4491-b0e5-b386f32c0992 - Fixing up some r...ASP.NET MVC Project Awesome (jQuery Ajax helpers): 1.4.3: Helpers (controls) that you can use to build highly responsive and interactive Ajax-enabled Web applications. These helpers include Autocomplete, AjaxDropdown, Lookup, Confirm Dialog, Popup Form, Popup and Pager new stuff: Improvements for confirm, popup, popup form RenderView controller extension the user experience for crud in live demo has been substantially improved + added search all the features are shown in the live demoGanttPlanner: GanttPlanner V1.0: GanttPlanner V1.0 include GanttPlanner.dll and also a Demo application.N2 CMS: 2.1 release candidate 3: * Web platform installer support available N2 is a lightweight CMS framework for ASP.NET. It helps you build great web sites that anyone can update. Major Changes Support for auto-implemented properties ({get;set;}, based on contribution by And Poulsen) A bunch of bugs were fixed File manager improvements (multiple file upload, resize images to fit) New image gallery Infinite scroll paging on news Content templates First time with N2? Try the demo site Download one of the templ...TweetSharp: TweetSharp v2.0.0.0 - Preview 6: Documentation for this release may be found at http://tweetsharp.codeplex.com/wikipage?title=UserGuide&referringTitle=Documentation. Note: This code is currently preview quality. Preview 6 ChangesMaintenance release with user reported fixes Preview 5 ChangesMaintenance release with user reported fixes Preview 4 ChangesReintroduced fluent interface support via satellite assembly Added entities support, entity segmentation, and ITweetable/ITweeter interfaces for client development Numer...Team Foundation Server Administration Tool: 2.1: TFS Administration Tool 2.1, is the first version of the TFS Administration Tool which is built on top of the Team Foundation Server 2010 object model. TFS Administration Tool 2.1 can be installed on machines that are running either Team Explorer 2010, or Team Foundation Server 2010.New ProjectsAzure Configuration File Comparer: Compares two Azure configuration files and highlights the differencesConquera: Conquera is a Xna fantasy turn-based strategy, where players capture castles and resources to expand, defend and improve their territories. eSCADA: Sistema de supervision, control y adquisicion de datos (SCADA) desarrollado sobre la plataforma .net 4.0Jing SaaS Platform: This SaaS Platform is built for fast form based project delivery.MatchChow: MatchChowMeshSharp: MeshSharp is a Navigational Mesh pathfinding library for XNA written in C#. This will use a combination of algorithms; A* (Astar), Funnel, Steering and Flocking. This will be a similar project to the recast navigation project (written in C++).MonJardin: MonJardin est une application pour le jardin. Cette application effectue l'inventaire des plantations et les récoltes d'un jardin.Open Bitrac: Open Bitrac is a asp.net blog system!PAMS: PAN Applications Management System for PAN Service Agents and AgenciesPassword Manager: Password Manager application for the Windows Phone, Desktop, ASP.NET/Silverlight platformsRandomRest: Creating a class library that is more random than the standard system.random by using crowd sourcingSimple Config Editor: A .Net Library to Create and Modify Config Files, Based on XML.SQL UML PROFILE: This project envolves the creation of an UML Profile for Visual Studio 2010 that allows creating database diagrams with UML objects in modeling projects. We will also create a T4 template to generate SQL Scripts from the modeling projectTSQL Parser based on Database Edition GDR: TSQL Parser based in Database Edition GDR, this particular implementation help in finding Tables and columns used in TSQL. For this project to work you will need to install Database Edition GDR. http://www.microsoft.com/downloads/en/details.aspx?FamilyID=bb3ad767-5f69-4db9-b1c9-8WiiScanner: A project for scanning objects into virtual environments using WiiMotes.Windows Azure Development Toys: The Windows Azure Development Toys is a collaboration of many libraries, interfaces, adapters and plug-ins for Windows Azure project development. It will accelerate your development performance of your Windows Azure based application.

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  • Another Marketing Conference, part one – the best morning sessions.

    - by Roger Hart
    Yesterday I went to Another Marketing Conference. I honestly can’t tell if the title is just tipping over into smug, but in the balance of things that doesn’t matter, because it was a good conference. There was an enjoyable blend of theoretical and practical, and enough inter-disciplinary spread to keep my inner dilettante grinning from ear to ear. Sure, there was a bumpy bit in the middle, with two back-to-back sales pitches and a rather thin overview of the state of the web. But the signal:noise ratio at AMC2012 was impressively high. Here’s the first part of my write-up of the sessions. It’s a bit of a mammoth. It’s also a bit of a mash-up of what was said and what I thought about it. I’ll add links to the videos and slides from the sessions as they become available. Although it was in the morning session, I’ve not included Vanessa Northam’s session on the power of internal comms to build brand ambassadors. It’ll be in the next roundup, as this is already pushing 2.5k words. First, the important stuff. I was keeping a tally, and nobody said “synergy” or “leverage”. I did, however, hear the term “marketeers” six times. Shame on you – you know who you are. 1 – Branding in a post-digital world, Graham Hales This initially looked like being a sales presentation for Interbrand, but Graham pulled it out of the bag a few minutes in. He introduced a model for brand management that was essentially Plan >> Do >> Check >> Act, with Do and Check rolled up together, and went on to stress that this looks like on overall business management model for a reason. Brand has to be part of your overall business strategy and metrics if you’re going to care about it at all. This was the first iteration of what proved to be one of the event’s emergent themes: do it throughout the stack or don’t bother. Graham went on to remind us that brands, in so far as they are owned at all, are owned by and co-created with our customers. Advertising can offer a message to customers, but they provide the expression of a brand. This was a preface to talking about an increasingly chaotic marketplace, with increasingly hard-to-manage purchase processes. Services like Amazon reviews and TripAdvisor (four presenters would make this point) saturate customers with information, and give them a kind of vigilante power to comment on and define brands. Consequentially, they experience a number of “moments of deflection” in our sales funnels. Our control is lessened, and failure to engage can negatively-impact buying decisions increasingly poorly. The clearest example given was the failure of NatWest’s “caring bank” campaign, where staff in branches, customer support, and online presences didn’t align. A discontinuity of experience basically made the campaign worthless, and disgruntled customers talked about it loudly on social media. This in turn presented an opportunity to engage and show caring, but that wasn’t taken. What I took away was that brand (co)creation is ongoing and needs monitoring and metrics. But reciprocally, given you get what you measure, strategy and metrics must include brand if any kind of branding is to work at all. Campaigns and messages must permeate product and service design. What that doesn’t mean (and Graham didn’t say it did) is putting Marketing at the top of the pyramid, and having them bawl demands at Product Management, Support, and Development like an entitled toddler. It’s going to have to be collaborative, and session 6 on internal comms handled this really well. The main thing missing here was substantiating data, and the main question I found myself chewing on was: if we’re building brands collaboratively and in the open, what about the cultural politics of trolling? 2 – Challenging our core beliefs about human behaviour, Mark Earls This was definitely the best show of the day. It was also some of the best content. Mark talked us through nudging, behavioural economics, and some key misconceptions around decision making. Basically, people aren’t rational, they’re petty, reactive, emotional sacks of meat, and they’ll go where they’re led. Comforting stuff. Examples given were the spread of the London Riots and the “discovery” of the mountains of Kong, and the popularity of Susan Boyle, which, in turn made me think about Per Mollerup’s concept of “social wayshowing”. Mark boiled his thoughts down into four key points which I completely failed to write down word for word: People do, then think – Changing minds to change behaviour doesn’t work. Post-rationalization rules the day. See also: mere exposure effects. Spock < Kirk - Emotional/intuitive comes first, then we rationalize impulses. The non-thinking, emotive, reactive processes run much faster than the deliberative ones. People are not really rational decision makers, so  intervening with information may not be appropriate. Maximisers or satisficers? – Related to the last point. People do not consistently, rationally, maximise. When faced with an abundance of choice, they prefer to satisfice than evaluate, and will often follow social leads rather than think. Things tend to converge – Behaviour trends to a consensus normal. When faced with choices people overwhelmingly just do what they see others doing. Humans are extraordinarily good at mirroring behaviours and receiving influence. People “outsource the cognitive load” of choices to the crowd. Mark’s headline quote was probably “the real influence happens at the table next to you”. Reference examples, word of mouth, and social influence are tremendously important, and so talking about product experiences may be more important than talking about products. This reminded me of Kathy Sierra’s “creating bad-ass users” concept of designing to make people more awesome rather than products they like. If we can expose user-awesome, and make sharing easy, we can normalise the behaviours we want. If we normalize the behaviours we want, people should make and post-rationalize the buying decisions we want.  Where we need to be: “A bigger boy made me do it” Where we are: “a wizard did it and ran away” However, it’s worth bearing in mind that some purchasing decisions are personal and informed rather than social and reactive. There’s a quadrant diagram, in fact. What was really interesting, though, towards the end of the talk, was some advice for working out how social your products might be. The standard technology adoption lifecycle graph is essentially about social product diffusion. So this idea isn’t really new. Geoffrey Moore’s “chasm” idea may not strictly apply. However, his concepts of beachheads and reference segments are exactly what is required to normalize and thus enable purchase decisions (behaviour change). The final thing is that in only very few categories does a better product actually affect purchase decision. Where the choice is personal and informed, this is true. But where it’s personal and impulsive, or in any way social, “better” is trumped by popularity, endorsement, or “point of sale salience”. UX, UCD, and e-commerce know this to be true. A better (and easier) experience will always beat “more features”. Easy to use, and easy to observe being used will beat “what the user says they want”. This made me think about the astounding stickiness of rational fallacies, “common sense” and the pathological willful simplifications of the media. Rational fallacies seem like they’re basically the heuristics we use for post-rationalization. If I were profoundly grimy and cynical, I’d suggest deploying a boat-load in our messaging, to see if they’re really as sticky and appealing as they look. 4 – Changing behaviour through communication, Stephen Donajgrodzki This was a fantastic follow up to Mark’s session. Stephen basically talked us through some tactics used in public information/health comms that implement the kind of behavioural theory Mark introduced. The session was largely about how to get people to do (good) things they’re predisposed not to do, and how communication can (and can’t) make positive interventions. A couple of things stood out, in particular “implementation intentions” and how they can be linked to goals. For example, in order to get people to check and test their smoke alarms (a goal intention, rarely actualized  an information campaign will attempt to link this activity to the clocks going back or forward (a strong implementation intention, well-actualized). The talk reinforced the idea that making behaviour changes easy and visible normalizes them and makes them more likely to succeed. To do this, they have to be embodied throughout a product and service cycle. Experiential disconnects undermine the normalization. So campaigns, products, and customer interactions must be aligned. This is underscored by the second section of the presentation, which talked about interventions and pre-conditions for change. Taking the examples of drug addiction and stopping smoking, Stephen showed us a framework for attempting (and succeeding or failing in) behaviour change. He noted that when the change is something people fundamentally want to do, and that is easy, this gets a to simpler. Coordinated, easily-observed environmental pressures create preconditions for change and build motivation. (price, pub smoking ban, ad campaigns, friend quitting, declining social acceptability) A triggering even leads to a change attempt. (getting a cold and panicking about how bad the cough is) Interventions can be made to enable an attempt (NHS services, public information, nicotine patches) If it succeeds – yay. If it fails, there’s strong negative enforcement. Triggering events seem largely personal, but messaging can intervene in the creation of preconditions and in supporting decisions. Stephen talked more about systems of thinking and “bounded rationality”. The idea being that to enable change you need to break through “automatic” thinking into “reflective” thinking. Disruption and emotion are great tools for this, but that is only the start of the process. It occurs to me that a great deal of market research is focused on determining triggers rather than analysing necessary preconditions. Although they are presumably related. The final section talked about setting goals. Marketing goals are often seen as deriving directly from business goals. However, marketing may be unable to deliver on these directly where decision and behaviour-change processes are involved. In those cases, marketing and communication goals should be to create preconditions. They should also consider priming and norms. Content marketing and brand awareness are good first steps here, as brands can be heuristics in decision making for choice-saturated consumers, or those seeking education. 5 – The power of engaged communities and how to build them, Harriet Minter (the Guardian) The meat of this was that you need to let communities define and establish themselves, and be quick to react to their needs. Harriet had been in charge of building the Guardian’s community sites, and learned a lot about how they come together, stabilize  grow, and react. Crucially, they can’t be about sales or push messaging. A community is not just an audience. It’s essential to start with what this particular segment or tribe are interested in, then what they want to hear. Eventually you can consider – in light of this – what they might want to buy, but you can’t start with the product. A community won’t cohere around one you’re pushing. Her tips for community building were (again, sorry, not verbatim): Set goals Have some targets. Community building sounds vague and fluffy, but you can have (and adjust) concrete goals. Think like a start-up This is the “lean” stuff. Try things, fail quickly, respond. Don’t restrict platforms Let the audience choose them, and be aware of their differences. For example, LinkedIn is very different to Twitter. Track your stats Related to the first point. Keeping an eye on the numbers lets you respond. They should be qualified, however. If you want a community of enterprise decision makers, headcount alone may be a bad metric – have you got CIOs, or just people who want to get jobs by mingling with CIOs? Build brand advocates Do things to involve people and make them awesome, and they’ll cheer-lead for you. The last part really got my attention. Little bits of drive-by kindness go a long way. But more than that, genuinely helping people turns them into powerful advocates. Harriet gave an example of the Guardian engaging with an aspiring journalist on its Q&A forums. Through a series of serendipitous encounters he became a BBC producer, and now enthusiastically speaks up for the Guardian community sites. Cultivating many small, authentic, influential voices may have a better pay-off than schmoozing the big guys. This could be particularly important in the context of Mark and Stephen’s models of social, endorsement-led, and example-led decision making. There’s a lot here I haven’t covered, and it may be worth some follow-up on community building. Thoughts I was quite sceptical of nudge theory and behavioural economics. First off it sounds too good to be true, and second it sounds too sinister to permit. But I haven’t done the background reading. So I’m going to, and if it seems to hold real water, and if it’s possible to do it ethically (Stephen’s presentations suggests it may be) then it’s probably worth exploring. The message seemed to be: change what people do, and they’ll work out why afterwards. Moreover, the people around them will do it too. Make the things you want them to do extraordinarily easy and very, very visible. Normalize and support the decisions you want them to make, and they’ll make them. In practice this means not talking about the thing, but showing the user-awesome. Glib? Perhaps. But it feels worth considering. Also, if I ever run a marketing conference, I’m going to ban speakers from using examples from Apple. Quite apart from not being consistently generalizable, it’s becoming an irritating cliché.

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  • CodePlex Daily Summary for Monday, February 28, 2011

    CodePlex Daily Summary for Monday, February 28, 2011Popular ReleasesFacebook Graph Toolkit: Facebook Graph Toolkit 1.0: Refer to http://computerbeacon.net for Documentation and Tutorial New features:added FQL support added Expires property to Api object added support for publishing to a user's friend / Facebook Page added support for posting and removing comments on posts added support for adding and removing likes on posts and comments added static methods for Page class added support for Iframe Application Tab of Facebook Page added support for obtaining the user's country, locale and age in If...ASP.NET MVC Project Awesome, jQuery Ajax helpers (controls): 1.7.1: A rich set of helpers (controls) that you can use to build highly responsive and interactive Ajax-enabled Web applications. These helpers include Autocomplete, AjaxDropdown, Lookup, Confirm Dialog, Popup Form, Popup and Pager small improvements for some helpers and AjaxDropdown has Data like the Lookup except it's value gets reset and list refilled if any element from data gets changedManaged Extensibility Framework: MEF 2 Preview 3: This release aims .net 4.0 and Silverlight 4.0. Accordingly, there are two solutions files. The assemblies are named System.ComponentModel.Composition.Codeplex.dll as a way to avoid clashing with the version shipped with the 4th version of the framework. Introduced CompositionOptions to container instantiation CompositionOptions.DisableSilentRejection makes MEF throw an exception on composition errors. Useful for diagnostics Support for open generics Support for attribute-less registr...PHPExcel: PHPExcel 1.7.6 Production: DonationsDonate via PayPal via PayPal. If you want to, we can also add your name / company on our Donation Acknowledgements page. PEAR channelWe now also have a full PEAR channel! Here's how to use it: New installation: pear channel-discover pear.pearplex.net pear install pearplex/PHPExcel Or if you've already installed PHPExcel before: pear upgrade pearplex/PHPExcel The official page can be found at http://pearplex.net. Want to contribute?Please refer the Contribute page.WPF Application Framework (WAF): WPF Application Framework (WAF) 2.0.0.4: Version: 2.0.0.4 (Milestone 4): This release contains the source code of the WPF Application Framework (WAF) and the sample applications. Requirements .NET Framework 4.0 (The package contains a solution file for Visual Studio 2010) The unit test projects require Visual Studio 2010 Professional Remark The sample applications are using Microsoft’s IoC container MEF. However, the WPF Application Framework (WAF) doesn’t force you to use the same IoC container in your application. You can use ...VidCoder: 0.8.2: Updated auto-naming to handle seconds and frames ranges as well. Deprecated the {chapters} token for auto-naming in favor of {range}. Allowing file drag to preview window and enabling main window shortcut keys to work no matter what window is focused. Added option in config to enable giving custom names to audio tracks. (Note that these names will only show up certain players like iTunes or on the iPod. Players that support custom track names normally may not show them.) Added tooltips ...SQL Server Compact Toolbox: Standalone version 2.0 for SQL Server Compact 4.0: Download the Visual Studio add-in for SQL Server Compact 4.0 and 3.5 from here Standalone version of (most of) the same functionality as the add-in, for SQL Server Compact 4.0. Useful for anyone not having Visual Studio Professional or higher installed. Requires .NET 4.0. Any feedback much appreciated.Chiave File Encryption: Chiave 0.9.2: Release Notes Application for file encryption and decryption using 512 Bit rijndael encyrption algorithm with simple to use UI. Its written in C# and compiled in .Net version 3.5. It incorporates features of Windows 7 like Jumplists, Taskbar progress and Aero Glass. Now with added support to Windows XP! Change Log from 0.9.1 to 0.9.2: ==================== Added: > Now it displays number of files added in the wizard to the Window Title bar. > Added support to Windows XP. > Minor UI tweaks. I...Claims Based Identity & Access Control Guide: Drop 1 - Claims Identity Guide V2: Highlights of drop #1 This is the first drop of the new "Claims Identity Guide" edition. In this release you will find: All previous samples updated and enhanced. All code upgraded to .NET 4 and Visual Studio 2010. Extensive cleanup. Refactored Simulated Issuers: each solution now gets its own issuers. This results in much cleaner and simpler to understand code. Added Single Sign Out support. Added first sample using ACS ("ACS as a Federation Provider"). This sample extends the ori...Simple Notify: Simple Notify Beta 2011-02-25: Feature: host the service with a single click in console Feature: host the service as a windows service Feature: notification cient application Feature: push client application Feature: push notifications from your powershell script Feature: C# wrapper libraries for your applicationsMono.Addins: Mono.Addins 0.6: The 0.6 release of Mono.Addins includes many improvements, bug fixes and new features: Add-in engine Add-in name and description can now be localized. There are new custom attributes for defining them, and can also be specified as xml elements in an add-in manifest instead of attributes. Support for custom add-in properties. It is now possible to specify arbitrary properties in add-ins, which can be queried at install time (using the Mono.Addins.Setup API) or at run-time. Custom extensio...patterns & practices: Project Silk: Project Silk Community Drop 3 - 25 Feb 2011: IntroductionWelcome to the third community drop of Project Silk. For this drop we are requesting feedback on overall application architecture, code review of the JavaScript Conductor and Widgets, and general direction of the application. Project Silk provides guidance and sample implementations that describe and illustrate recommended practices for building modern web applications using technologies such as HTML5, jQuery, CSS3 and Internet Explorer 9. This guidance is intended for experien...PhoneyTools: Initial Release (0.1): This is the 0.1 version for preview of the features.Minemapper: Minemapper v0.1.5: Now supports new Minecraft beta v1.3 map format, thanks to updated mcmap. Disabled biomes, until Minecraft Biome Extractor supports new format.Umbraco CMS: Umbraco 4.7: Service release fixing 31 issues. A full changelog will be available with the final stable release of 4.7 Important when upgradingUpgrade as if it was a patch release (update /bin, /umbraco and /umbraco_client). For general upgrade information follow the guide found at http://our.umbraco.org/wiki/install-and-setup/upgrading-an-umbraco-installation 4.7 requires the .NET 4.0 framework Web.Config changes Update the web web.config to include the 4 changes found in (they're clearly marked in...HubbleDotNet - Open source full-text search engine: V1.1.0.0: Add Sqlite3 DBAdapter Add App Report when Query Cache is Collecting. Improve the performance of index through Synchronize. Add top 0 feature so that we can only get count of the result. Improve the score calculating algorithm of match. Let the score of the record that match all items large then others. Add MySql DBAdapter Improve performance for multi-fields sort . Using hash table to access the Payload data. The version before used bin search. Using heap sort instead of qui...Silverlight????[???]: silverlight????[???]2.0: ???????,?????,????????silverlight??????。DBSourceTools: DBSourceTools_1.3.0.0: Release 1.3.0.0 Changed editors from FireEdit to ICSharpCode.TextEditor. Complete re-vamp of Intellisense ( further testing needed). Hightlight Field and Table Names in sql scripts. Added field dropdown on all tables and views in DBExplorer. Added data option for viewing data in Tables. Fixed comment / uncomment bug as reported by tareq. Included Synonyms in scripting engine ( nickt_ch ).IronPython: 2.7 Release Candidate 1: We are pleased to announce the first Release Candidate for IronPython 2.7. This release contains over two dozen bugs fixed in preparation for 2.7 Final. See the release notes for 60193 for details and what has already been fixed in the earlier 2.7 prereleases. - IronPython TeamCaliburn Micro: A Micro-Framework for WPF, Silverlight and WP7: Caliburn.Micro 1.0 RC: This is the official Release Candicate for Caliburn.Micro 1.0. The download contains the binaries, samples and VS templates. VS Templates The templates included are designed for situations where the Caliburn.Micro source needs to be embedded within a single project solution. This was targeted at government and other organizations that expressed specific requirements around using an open source project like this. NuGet This release does not have a corresponding NuGet package. The NuGet pack...New ProjectsAutoDiff: High-performance and high-accuracy automatic function-differentiation library suitable for optimization and numeric computing. Eburgfoto: fotoserviceE-Mail Marketing Server: Criação de um E-Mail Marketing Server Tecnologias Aplicacadas: ASP.NET VB.NET Entity Framework 4 DevExpress Components Integração com SmarterMail Precisamos de Ajuda para: - Layouts CSS - E-Mail Templates F# WPF Application Template with Themes: An F# Template which generates a simple WPF application with themes.FAST Search for Sharepoint 2010 Query Logger: The FS4SP query logger will make it easier for developers and IT pro's to debug user queries.FoxPress CMS: FoxPress is a totally free and Open Source Content Management System (CMS) you can use to create a beautiful website. From Fortune 500 site to busy e-commerce shopping hub to personal blog, FoxPress is simple to use and simple to implement. Performance and scalability are key.IISAppPoolTM: IISAppPoolTM allows you to control IIS 7.0 application pool right from you windows system tray. You no longer have to go through IIS management console and to manage your application pool. Do it directly from you Windows taskbar! IISAppPoolTM is developed in C#.JobTrends: Job TrendsLondon: Project "London" is a futuristic crowd-sourcing system. We are currently in development and expect to ship in the summer of 2011.pgnSoft Framework: Complete Framework for Busines, games and casual system developers.Prompt Instantiator - Simple Dependency Injector: Prompt Instantiator is simple lightweight dependency injector for .NET and Silverlight.SjscV5: Sjsc Application V5SSIS Batch Geocoder: SSIS Batch Geocoder is a SQL Server 2008 R2 Integration Services (SSIS) data flow transformation that geocodes addresses in the pipeline using the Bing Maps Geocode Dataflow. SurveySL: SurveyUser authentication against active directory: Portable tool, winform. Check user name and password against active directory. Green software (no installation). XAMLtoMVC dynamic image generator: XAMLtoMVC was created to ease tasks in web development when you have something to display that is impossible (or nearly impossible) with html. And especially with images you want to use, but you realize you can't because they are too static to reflect even the smallest changes.Xray - for your Ioc: Visualise the contents of an IoC container. this is a developer tool to show the dependency graph registered in the IoC container.???????????: ???????? «???????????», ???????????? ? ?????? ?????????????? ??????????? ???????? ?? C#. ???????? ?? C#.??C#??SEED????????: ???????????????????, ??C#???SEED(The Standard for the Exchange of Earthquake Data)????????, ????????????,??? ??SEED ???????、????????。

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  • The Changing Face of PASS

    - by Bill Graziano
    I’m starting my sixth year on the PASS Board.  I served two years as the Program Director, two years as the Vice-President of Marketing and I’m starting my second year as the Executive Vice-President of Finance.  There’s a pretty good chance that if PASS has done something you don’t like or is doing something you don’t like, that I’m involved in one way or another. Andy Leonard asked in a comment on his blog if the Board had ever reversed itself based on community input.  He asserted that it hadn’t.  I disagree.  I’m not going to try and list all the changes we make inside portfolios based on feedback from and meetings with the community.  I’m going to focus on major governance issues since I was elected to the Board. Management Company The first big change was our management company.  Our old management company had a standard approach to running a non-profit.  It worked well when PASS was launched.  Having a ready-made structure and process to run the organization enabled the organization to grow quickly.  As time went on we were limited in some of the things we wanted to do.  The more involved you were with PASS, the more you saw these limitations.  Key volunteers were regularly providing feedback that they wanted certain changes that were difficult for us to accomplish.  The Board at that time wanted changes that were difficult or impossible to accomplish under that structure. This was not a simple change.  Imagine a $2.5 million dollar company letting all its employees go on a Friday and starting with a new staff on Monday.  We also had a very narrow window to accomplish that so that we wouldn’t affect the Summit – our only source of revenue.  We spent the year after the change rebuilding processes and putting on the Summit in Denver.  That’s a concrete example of a huge change that PASS made to better serve its members.  And it was a change that many in the community were telling us we needed to make. Financials We heard regularly from our members that they wanted our financials posted.  Today on our web site you can find audited financials going back to 2004.  We publish our budget at the start of each year.  If you ask a question about the financials on the PASS site I do my best to answer it.  I’m also trying to do a better job answering financial questions posted in other locations.  (And yes, I know I owe a few of you some blog posts.) That’s another concrete example of a change that our members asked for that the Board agreed was a good decision. Minutes When I started on the Board the meeting minutes were very limited.  The minutes from a two day Board meeting might fit on one page.  I think we did the bare minimum we were legally required to do.  Today Board meeting minutes run from 5 to 12 pages and go into incredible detail on what we talk about.  There are certain topics that are NDA but where possible we try to list the topic we discussed but that the actual discussion was under NDA.  We also publish the agenda of Board meetings ahead of time. This is another specific example where input from the community influenced the decision.  It was certainly easier to have limited minutes but I think the extra effort helps our members understand what’s going on. Board Q&A At the 2009 Summit the Board held its first public Q&A with our members.  We’d always been available individually to answer questions.  There’s a benefit to getting us all in one room and asking the really hard questions to watch us squirm.  We learn what questions we don’t have good answers for.  We get to see how many people in the crowd look interested in the various questions and answers. I don’t recall the genesis of how this came about.  I’m fairly certain there was some community pressure though. Board Votes Until last November, the Board only reported the vote totals and not how individual Board members voted.  That was one of the topics at a great lunch I had with Tim Mitchell and Kendal van Dyke at the Summit.  That was also the topic of the first question asked at the Board Q&A by Kendal.  Kendal expressed his opposition to to anonymous votes clearly and passionately and without trying to paint anyone into a corner.  Less than 24 hours later the PASS Board voted to make individual votes public unless the topic was under NDA.  That’s another area where the Board decided to change based on feedback from our members. Summit Location While this isn’t actually a governance issue it is one of the more public decisions we make that has taken some public criticism.  There is a significant portion of our members that want the Summit near them.  There is a significant portion of our members that like the Summit in Seattle.  There is a significant portion of our members that think it should move around the country.  I was one that felt strongly that there were significant, tangible benefits to our attendees to being in Seattle every year.  I’m also one that has been swayed by some very compelling arguments that we need to have at least one outside Seattle and then revisit the decision.  I can’t tell you how the Board will vote but I know the opinion of our members weighs heavily on the decision. Elections And that brings us to the grand-daddy of all governance issues.  My thesis for this blog post is that the PASS Board has implemented policy changes in response to member feedback.  It isn’t to defend or criticize our election process.  It’s just to say that is has been under going continuous change since I’ve been on the Board.  I ran for the Board in the fall of 2005.  I don’t know much about what happened before then.  I was actively volunteering for PASS for four years prior to that as a chapter leader and on the program committee.  I don’t recall any complaints about elections but that doesn’t mean they didn’t occur.  The questions from the Nominating Committee (NomCom) were trivial and the selection process rudimentary (For example, “Tell us about your accomplishments”).  I don’t even remember who I ran against or how many other people ran.  I ran for the VP of Marketing in the fall of 2007.  I don’t recall any significant changes the Board made in the election process for that election.  I think a lot of the changes in 2007 came from us asking the management company to work on the election process.  I was expecting a similar set of puff ball questions from my previous election.  Boy, was I in for a shock.  The NomCom had found a much better set of questions and really made the interview portion difficult.  The questions were much more behavioral in nature.  I’d already written about my vision for PASS and my goals.  They wanted to know how I handled adversity, how I handled criticism, how I handled conflict, how I handled troublesome volunteers, how I motivated people and how I responded to motivation. And many, many other things. They grilled me for over an hour.  I’ve done a fair bit of technical sales in my time.  I feel I speak well under pressure addressing pointed questions.  This interview intentionally put me under pressure.  In addition to wanting to know about my interpersonal skills, my work experience, my volunteer experience and my supervisory experience they wanted to see how I’d do under pressure.  They wanted to see who would respond under pressure and who wouldn’t.  It was a bit of a shock. That was the first big change I remember in the election process.  I know there were other improvements around the process but none of them stick in my mind quite like the unexpected hour-long grilling. The next big change I remember was after the 2009 elections.  Andy Warren was unhappy with the election process and wanted to make some changes.  He worked with Hannes at HQ and they came up with a better set of processes.  I think Andy moved PASS in the right direction.  Nonetheless, after the 2010 election even more people were very publicly clamoring for changes to our election process.  In August of 2010 we had a choice to make.  There were numerous bloggers criticizing the Board and our upcoming election.  The easy change would be to announce that we were changing the process in a way that would satisfy our critics.  I believe that a knee-jerk response to criticism is seldom correct. Instead the Board spent August and September and October and November listening to the community.  I visited two SQLSaturdays and asked questions of everyone I could.  I attended chapter meetings and asked questions of as many people as they’d let me.  At Summit I made it a point to introduce myself to strangers and ask them about the election.  At every breakfast I’d sit down at a table full of strangers and ask about the election.  I’m happy to say that I left most tables arguing about the election.  Most days I managed to get 2 or 3 breakfasts in. I spent less time talking to people that had already written about the election.  They were already expressing their opinion.  I wanted to talk to people that hadn’t spoken up.  I wanted to know what the silent majority thought.  The Board all attended the Q&A session where our members expressed their concerns about a variety of issues including the election. The PASS Board also chose to create the Election Review Committee.  We wanted people from the community that had been involved with PASS to look at our election process with fresh eyes while listening to what the community had to say and give us some advice on how we could improve the process.  I’m a part of this as is Andy Warren.  None of the other members are on the Board.  I’ve sat in numerous calls and interviews with this group and attended an open meeting at the Summit.  We asked anyone that wanted to discuss the election to come speak with us.  The ERC held an open meeting at the Summit and invited anyone to attend.  There are forums on the ERC web site where we’ve invited people to participate.  The ERC has reached to key people involved in recent elections.  The years that I haven’t mentioned also saw minor improvements in the election process.  Off the top of my head I don’t recall what exact changes were made each year.  Specifically since the 2010 election we’ve gone out of our way to seek input from the community about the process.  I’m not sure what more we could have done to invite feedback from the community. I think to say that we haven’t “fixed” the election process isn’t a fair criticism at this time.  We haven’t rushed any changes through the process.  If you don’t see any changes in our election process in July or August then I think it’s fair to criticize us for ignoring the community or ask for an explanation for what we’ve done. In Summary Andy’s main point was that the PASS Board hasn’t changed in response to our members wishes.  I think I’ve shown that time and time again the PASS Board has changed in response to what our members want.  There are only two outstanding issues: Summit location and elections.  The 2013 Summit location hasn’t been decided yet.  Our work on the elections is also in progress.  And at every step in the election review we’ve gone out of our way to listen to the community and incorporate their feedback on the process. I also hope I’m not encouraging everyone that wants some change in the organization to organize a “blog rush” against the Board.  We take public suggestions very seriously but we also take the time to evaluate those suggestions and learn what the rest of our members think and make a measured decision.

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  • Toorcon14

    - by danx
    Toorcon 2012 Information Security Conference San Diego, CA, http://www.toorcon.org/ Dan Anderson, October 2012 It's almost Halloween, and we all know what that means—yes, of course, it's time for another Toorcon Conference! Toorcon is an annual conference for people interested in computer security. This includes the whole range of hackers, computer hobbyists, professionals, security consultants, press, law enforcement, prosecutors, FBI, etc. We're at Toorcon 14—see earlier blogs for some of the previous Toorcon's I've attended (back to 2003). This year's "con" was held at the Westin on Broadway in downtown San Diego, California. The following are not necessarily my views—I'm just the messenger—although I could have misquoted or misparaphrased the speakers. Also, I only reviewed some of the talks, below, which I attended and interested me. MalAndroid—the Crux of Android Infections, Aditya K. Sood Programming Weird Machines with ELF Metadata, Rebecca "bx" Shapiro Privacy at the Handset: New FCC Rules?, Valkyrie Hacking Measured Boot and UEFI, Dan Griffin You Can't Buy Security: Building the Open Source InfoSec Program, Boris Sverdlik What Journalists Want: The Investigative Reporters' Perspective on Hacking, Dave Maas & Jason Leopold Accessibility and Security, Anna Shubina Stop Patching, for Stronger PCI Compliance, Adam Brand McAfee Secure & Trustmarks — a Hacker's Best Friend, Jay James & Shane MacDougall MalAndroid—the Crux of Android Infections Aditya K. Sood, IOActive, Michigan State PhD candidate Aditya talked about Android smartphone malware. There's a lot of old Android software out there—over 50% Gingerbread (2.3.x)—and most have unpatched vulnerabilities. Of 9 Android vulnerabilities, 8 have known exploits (such as the old Gingerbread Global Object Table exploit). Android protection includes sandboxing, security scanner, app permissions, and screened Android app market. The Android permission checker has fine-grain resource control, policy enforcement. Android static analysis also includes a static analysis app checker (bouncer), and a vulnerablity checker. What security problems does Android have? User-centric security, which depends on the user to grant permission and make smart decisions. But users don't care or think about malware (the're not aware, not paranoid). All they want is functionality, extensibility, mobility Android had no "proper" encryption before Android 3.0 No built-in protection against social engineering and web tricks Alternative Android app markets are unsafe. Simply visiting some markets can infect Android Aditya classified Android Malware types as: Type A—Apps. These interact with the Android app framework. For example, a fake Netflix app. Or Android Gold Dream (game), which uploads user files stealthy manner to a remote location. Type K—Kernel. Exploits underlying Linux libraries or kernel Type H—Hybrid. These use multiple layers (app framework, libraries, kernel). These are most commonly used by Android botnets, which are popular with Chinese botnet authors What are the threats from Android malware? These incude leak info (contacts), banking fraud, corporate network attacks, malware advertising, malware "Hackivism" (the promotion of social causes. For example, promiting specific leaders of the Tunisian or Iranian revolutions. Android malware is frequently "masquerated". That is, repackaged inside a legit app with malware. To avoid detection, the hidden malware is not unwrapped until runtime. The malware payload can be hidden in, for example, PNG files. Less common are Android bootkits—there's not many around. What they do is hijack the Android init framework—alteering system programs and daemons, then deletes itself. For example, the DKF Bootkit (China). Android App Problems: no code signing! all self-signed native code execution permission sandbox — all or none alternate market places no robust Android malware detection at network level delayed patch process Programming Weird Machines with ELF Metadata Rebecca "bx" Shapiro, Dartmouth College, NH https://github.com/bx/elf-bf-tools @bxsays on twitter Definitions. "ELF" is an executable file format used in linking and loading executables (on UNIX/Linux-class machines). "Weird machine" uses undocumented computation sources (I think of them as unintended virtual machines). Some examples of "weird machines" are those that: return to weird location, does SQL injection, corrupts the heap. Bx then talked about using ELF metadata as (an uintended) "weird machine". Some ELF background: A compiler takes source code and generates a ELF object file (hello.o). A static linker makes an ELF executable from the object file. A runtime linker and loader takes ELF executable and loads and relocates it in memory. The ELF file has symbols to relocate functions and variables. ELF has two relocation tables—one at link time and another one at loading time: .rela.dyn (link time) and .dynsym (dynamic table). GOT: Global Offset Table of addresses for dynamically-linked functions. PLT: Procedure Linkage Tables—works with GOT. The memory layout of a process (not the ELF file) is, in order: program (+ heap), dynamic libraries, libc, ld.so, stack (which includes the dynamic table loaded into memory) For ELF, the "weird machine" is found and exploited in the loader. ELF can be crafted for executing viruses, by tricking runtime into executing interpreted "code" in the ELF symbol table. One can inject parasitic "code" without modifying the actual ELF code portions. Think of the ELF symbol table as an "assembly language" interpreter. It has these elements: instructions: Add, move, jump if not 0 (jnz) Think of symbol table entries as "registers" symbol table value is "contents" immediate values are constants direct values are addresses (e.g., 0xdeadbeef) move instruction: is a relocation table entry add instruction: relocation table "addend" entry jnz instruction: takes multiple relocation table entries The ELF weird machine exploits the loader by relocating relocation table entries. The loader will go on forever until told to stop. It stores state on stack at "end" and uses IFUNC table entries (containing function pointer address). The ELF weird machine, called "Brainfu*k" (BF) has: 8 instructions: pointer inc, dec, inc indirect, dec indirect, jump forward, jump backward, print. Three registers - 3 registers Bx showed example BF source code that implemented a Turing machine printing "hello, world". More interesting was the next demo, where bx modified ping. Ping runs suid as root, but quickly drops privilege. BF modified the loader to disable the library function call dropping privilege, so it remained as root. Then BF modified the ping -t argument to execute the -t filename as root. It's best to show what this modified ping does with an example: $ whoami bx $ ping localhost -t backdoor.sh # executes backdoor $ whoami root $ The modified code increased from 285948 bytes to 290209 bytes. A BF tool compiles "executable" by modifying the symbol table in an existing ELF executable. The tool modifies .dynsym and .rela.dyn table, but not code or data. Privacy at the Handset: New FCC Rules? "Valkyrie" (Christie Dudley, Santa Clara Law JD candidate) Valkyrie talked about mobile handset privacy. Some background: Senator Franken (also a comedian) became alarmed about CarrierIQ, where the carriers track their customers. Franken asked the FCC to find out what obligations carriers think they have to protect privacy. The carriers' response was that they are doing just fine with self-regulation—no worries! Carriers need to collect data, such as missed calls, to maintain network quality. But carriers also sell data for marketing. Verizon sells customer data and enables this with a narrow privacy policy (only 1 month to opt out, with difficulties). The data sold is not individually identifiable and is aggregated. But Verizon recommends, as an aggregation workaround to "recollate" data to other databases to identify customers indirectly. The FCC has regulated telephone privacy since 1934 and mobile network privacy since 2007. Also, the carriers say mobile phone privacy is a FTC responsibility (not FCC). FTC is trying to improve mobile app privacy, but FTC has no authority over carrier / customer relationships. As a side note, Apple iPhones are unique as carriers have extra control over iPhones they don't have with other smartphones. As a result iPhones may be more regulated. Who are the consumer advocates? Everyone knows EFF, but EPIC (Electrnic Privacy Info Center), although more obsecure, is more relevant. What to do? Carriers must be accountable. Opt-in and opt-out at any time. Carriers need incentive to grant users control for those who want it, by holding them liable and responsible for breeches on their clock. Location information should be added current CPNI privacy protection, and require "Pen/trap" judicial order to obtain (and would still be a lower standard than 4th Amendment). Politics are on a pro-privacy swing now, with many senators and the Whitehouse. There will probably be new regulation soon, and enforcement will be a problem, but consumers will still have some benefit. Hacking Measured Boot and UEFI Dan Griffin, JWSecure, Inc., Seattle, @JWSdan Dan talked about hacking measured UEFI boot. First some terms: UEFI is a boot technology that is replacing BIOS (has whitelisting and blacklisting). UEFI protects devices against rootkits. TPM - hardware security device to store hashs and hardware-protected keys "secure boot" can control at firmware level what boot images can boot "measured boot" OS feature that tracks hashes (from BIOS, boot loader, krnel, early drivers). "remote attestation" allows remote validation and control based on policy on a remote attestation server. Microsoft pushing TPM (Windows 8 required), but Google is not. Intel TianoCore is the only open source for UEFI. Dan has Measured Boot Tool at http://mbt.codeplex.com/ with a demo where you can also view TPM data. TPM support already on enterprise-class machines. UEFI Weaknesses. UEFI toolkits are evolving rapidly, but UEFI has weaknesses: assume user is an ally trust TPM implicitly, and attached to computer hibernate file is unprotected (disk encryption protects against this) protection migrating from hardware to firmware delays in patching and whitelist updates will UEFI really be adopted by the mainstream (smartphone hardware support, bank support, apathetic consumer support) You Can't Buy Security: Building the Open Source InfoSec Program Boris Sverdlik, ISDPodcast.com co-host Boris talked about problems typical with current security audits. "IT Security" is an oxymoron—IT exists to enable buiness, uptime, utilization, reporting, but don't care about security—IT has conflict of interest. There's no Magic Bullet ("blinky box"), no one-size-fits-all solution (e.g., Intrusion Detection Systems (IDSs)). Regulations don't make you secure. The cloud is not secure (because of shared data and admin access). Defense and pen testing is not sexy. Auditors are not solution (security not a checklist)—what's needed is experience and adaptability—need soft skills. Step 1: First thing is to Google and learn the company end-to-end before you start. Get to know the management team (not IT team), meet as many people as you can. Don't use arbitrary values such as CISSP scores. Quantitive risk assessment is a myth (e.g. AV*EF-SLE). Learn different Business Units, legal/regulatory obligations, learn the business and where the money is made, verify company is protected from script kiddies (easy), learn sensitive information (IP, internal use only), and start with low-hanging fruit (customer service reps and social engineering). Step 2: Policies. Keep policies short and relevant. Generic SANS "security" boilerplate policies don't make sense and are not followed. Focus on acceptable use, data usage, communications, physical security. Step 3: Implementation: keep it simple stupid. Open source, although useful, is not free (implementation cost). Access controls with authentication & authorization for local and remote access. MS Windows has it, otherwise use OpenLDAP, OpenIAM, etc. Application security Everyone tries to reinvent the wheel—use existing static analysis tools. Review high-risk apps and major revisions. Don't run different risk level apps on same system. Assume host/client compromised and use app-level security control. Network security VLAN != segregated because there's too many workarounds. Use explicit firwall rules, active and passive network monitoring (snort is free), disallow end user access to production environment, have a proxy instead of direct Internet access. Also, SSL certificates are not good two-factor auth and SSL does not mean "safe." Operational Controls Have change, patch, asset, & vulnerability management (OSSI is free). For change management, always review code before pushing to production For logging, have centralized security logging for business-critical systems, separate security logging from administrative/IT logging, and lock down log (as it has everything). Monitor with OSSIM (open source). Use intrusion detection, but not just to fulfill a checkbox: build rules from a whitelist perspective (snort). OSSEC has 95% of what you need. Vulnerability management is a QA function when done right: OpenVas and Seccubus are free. Security awareness The reality is users will always click everything. Build real awareness, not compliance driven checkbox, and have it integrated into the culture. Pen test by crowd sourcing—test with logging COSSP http://www.cossp.org/ - Comprehensive Open Source Security Project What Journalists Want: The Investigative Reporters' Perspective on Hacking Dave Maas, San Diego CityBeat Jason Leopold, Truthout.org The difference between hackers and investigative journalists: For hackers, the motivation varies, but method is same, technological specialties. For investigative journalists, it's about one thing—The Story, and they need broad info-gathering skills. J-School in 60 Seconds: Generic formula: Person or issue of pubic interest, new info, or angle. Generic criteria: proximity, prominence, timeliness, human interest, oddity, or consequence. Media awareness of hackers and trends: journalists becoming extremely aware of hackers with congressional debates (privacy, data breaches), demand for data-mining Journalists, use of coding and web development for Journalists, and Journalists busted for hacking (Murdock). Info gathering by investigative journalists include Public records laws. Federal Freedom of Information Act (FOIA) is good, but slow. California Public Records Act is a lot stronger. FOIA takes forever because of foot-dragging—it helps to be specific. Often need to sue (especially FBI). CPRA is faster, and requests can be vague. Dumps and leaks (a la Wikileaks) Journalists want: leads, protecting ourselves, our sources, and adapting tools for news gathering (Google hacking). Anonomity is important to whistleblowers. They want no digital footprint left behind (e.g., email, web log). They don't trust encryption, want to feel safe and secure. Whistleblower laws are very weak—there's no upside for whistleblowers—they have to be very passionate to do it. Accessibility and Security or: How I Learned to Stop Worrying and Love the Halting Problem Anna Shubina, Dartmouth College Anna talked about how accessibility and security are related. Accessibility of digital content (not real world accessibility). mostly refers to blind users and screenreaders, for our purpose. Accessibility is about parsing documents, as are many security issues. "Rich" executable content causes accessibility to fail, and often causes security to fail. For example MS Word has executable format—it's not a document exchange format—more dangerous than PDF or HTML. Accessibility is often the first and maybe only sanity check with parsing. They have no choice because someone may want to read what you write. Google, for example, is very particular about web browser you use and are bad at supporting other browsers. Uses JavaScript instead of links, often requiring mouseover to display content. PDF is a security nightmare. Executible format, embedded flash, JavaScript, etc. 15 million lines of code. Google Chrome doesn't handle PDF correctly, causing several security bugs. PDF has an accessibility checker and PDF tagging, to help with accessibility. But no PDF checker checks for incorrect tags, untagged content, or validates lists or tables. None check executable content at all. The "Halting Problem" is: can one decide whether a program will ever stop? The answer, in general, is no (Rice's theorem). The same holds true for accessibility checkers. Language-theoretic Security says complicated data formats are hard to parse and cannot be solved due to the Halting Problem. W3C Web Accessibility Guidelines: "Perceivable, Operable, Understandable, Robust" Not much help though, except for "Robust", but here's some gems: * all information should be parsable (paraphrasing) * if not parsable, cannot be converted to alternate formats * maximize compatibility in new document formats Executible webpages are bad for security and accessibility. They say it's for a better web experience. But is it necessary to stuff web pages with JavaScript for a better experience? A good example is The Drudge Report—it has hand-written HTML with no JavaScript, yet drives a lot of web traffic due to good content. A bad example is Google News—hidden scrollbars, guessing user input. Solutions: Accessibility and security problems come from same source Expose "better user experience" myth Keep your corner of Internet parsable Remember "Halting Problem"—recognize false solutions (checking and verifying tools) Stop Patching, for Stronger PCI Compliance Adam Brand, protiviti @adamrbrand, http://www.picfun.com/ Adam talked about PCI compliance for retail sales. Take an example: for PCI compliance, 50% of Brian's time (a IT guy), 960 hours/year was spent patching POSs in 850 restaurants. Often applying some patches make no sense (like fixing a browser vulnerability on a server). "Scanner worship" is overuse of vulnerability scanners—it gives a warm and fuzzy and it's simple (red or green results—fix reds). Scanners give a false sense of security. In reality, breeches from missing patches are uncommon—more common problems are: default passwords, cleartext authentication, misconfiguration (firewall ports open). Patching Myths: Myth 1: install within 30 days of patch release (but PCI §6.1 allows a "risk-based approach" instead). Myth 2: vendor decides what's critical (also PCI §6.1). But §6.2 requires user ranking of vulnerabilities instead. Myth 3: scan and rescan until it passes. But PCI §11.2.1b says this applies only to high-risk vulnerabilities. Adam says good recommendations come from NIST 800-40. Instead use sane patching and focus on what's really important. From NIST 800-40: Proactive: Use a proactive vulnerability management process: use change control, configuration management, monitor file integrity. Monitor: start with NVD and other vulnerability alerts, not scanner results. Evaluate: public-facing system? workstation? internal server? (risk rank) Decide:on action and timeline Test: pre-test patches (stability, functionality, rollback) for change control Install: notify, change control, tickets McAfee Secure & Trustmarks — a Hacker's Best Friend Jay James, Shane MacDougall, Tactical Intelligence Inc., Canada "McAfee Secure Trustmark" is a website seal marketed by McAfee. A website gets this badge if they pass their remote scanning. The problem is a removal of trustmarks act as flags that you're vulnerable. Easy to view status change by viewing McAfee list on website or on Google. "Secure TrustGuard" is similar to McAfee. Jay and Shane wrote Perl scripts to gather sites from McAfee and search engines. If their certification image changes to a 1x1 pixel image, then they are longer certified. Their scripts take deltas of scans to see what changed daily. The bottom line is change in TrustGuard status is a flag for hackers to attack your site. Entire idea of seals is silly—you're raising a flag saying if you're vulnerable.

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