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  • How do you explain refactoring to a non-technical person?

    - by Benjol
    (This question was inspired by the most-voted answer here) How do you go about explaining refactoring (and technical debt) to a non-technical person (typically a PHB or customer)? ("What, it's going to cost me a month of your work with no visible difference?!") UPDATE Thanks for all the answers so far, I think this list will provide several useful analogies to which we can point the appropriate people (though editing out references to PHBs may be wise!)

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  • Inspiring web experiments and technical demos

    - by serg555
    Probably everyone knows about Chrome Experiments: http://www.chromeexperiments.com/ that contain some stunning examples of what JS is capable of. It would be nice to compile a collection of similar projects (usually just blog posts) that showcase some original JS/CSS/HTML/Flash or any other web-related ideas and solutions.

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  • who do you admire in a scientific/technical field [closed]

    - by Tshepang
    This off-topic item refers to people with major achievements in fields such as engineering, science, and mathematics. Here's my picks: Eric Drexler for his work on molecular nanotech. His book, Engines of Creations, is mind-blowing. Robert Freitas for his work on molecular nanotech. The breadth of his multi-volume book, Nanomedicine, is impressive. Richard Stallman for promoting Free Software.

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  • Building an *efficient* if/then interface for non-technical users to build flow-control in PHP

    - by Brendan
    I am currently building an internal tool to be used by our management to control the flow of traffic. I have built an if/then interface allowing the user to set conditions for certain outcomes, however it is inefficient to use the switch statement to control the flow. How can I improve the efficiency of my code? Example of code: if($previous['route_id'] == $condition['route_id'] && $failed == 0) //if we have not moved on to a new set of rules and we haven't failed yet { switch($condition['type']) { case 0 : $type = $user['hour']; break; case 1 : $type = $user['location']['region_abv']; break; case 2 : $type = $user['referrer_domain']; break; case 3 : $type = $user['affiliate']; break; case 4 : $type = $user['location']['country_code']; break; case 5 : $type = $user['location']['city']; break; } $type = strtolower($type); $condition['value'] = strtolower($condition['value']); switch($condition['operator']) { case 0 : if($type == $condition['value']); else $failed = '1'; break; case 1 : if($type != $condition['value']); else $failed = '1'; break; case 2 : if($type > $condition['value']); else $failed = '1'; break; case 3 : if($type >= $condition['value']); else $failed = '1'; break; case 4 : if($type < $condition['value']); else $failed = '1'; break; case 5 : if($type <= $condition['value']); else $failed = '1'; break; } }

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  • innovation for technical high school

    - by gnuze
    I work in a high school in Italy. Our goal is forming computer programmers in 5 years. Nowaday, we teach vb.net on Win ( desktop applications using ADO on Access ), C on linux ( process, threads ) , C++ on Linux ( sockets TCP/UDP with UML ), and a bit of ASP.net, flash programming, PHP, Joomla and PIC Microcontrollers. We are looking for something innovative to add in our programs of study, but every teacher have a different point of view: we are debating about python, C#, Arduino, Silverlight and smartphones programming. Any suggestions? Tx in advance.

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  • Writing user stories for internal technical tasks

    - by John Nolan
    I am attempting to manage my projects a little better so I am looking at attempting to apply some of (eventually all) the features of scrum. Looking at user stories specifically the high level format seems to be: As a User I can Feature Description or Artifact is Doing Something How would I write "Upgrade the Database"? Is it simply Upgrade the Database? I think I am being thrown off as there is no specific actor/customer and that the customer is the IT department.

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  • Technical choices in unmarshaling hash-consed data

    - by Pascal Cuoq
    There seems to be quite a bit of folklore knowledge floating about in restricted circles about the pitfalls of hash-consing combined with marshaling-unmarshaling of data. I am looking for citable references to these tidbits. For instance, someone once pointed me to library aterm and mentioned that the authors had clearly thought about this and that the representation on disk was bottom-up (children of a node come before the node itself in the data stream). This is indeed the right way to do things when you need to re-share each node (with a possible identical node already in memory). This re-sharing pass needs to be done bottom-up, so the unmarshaling itself might as well be, too, so that it's possible to do everything in a single pass. I am in the process of describing difficulties encountered in our own context, and the solutions we found. I would appreciate any citable reference to the kind of aforementioned folklore knowledge. Some people obviously have encountered the problems before (the aterm library is only one example). But I didn't find anything in writing. Even the little piece of information I have about aterm is hear-say. I am not worried it's not reliable (you can't make this up), but "personal communication" and "look how it's done in the source code" are considered poor form in citations. I have enough references on hash-consing alone. I am only interested in references where it interferes with other aspects of programming, such as marshaling or distribution.

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  • Technical reasons for not having large background images in websites

    - by kees-kist
    Most websites tend to have either a solid color as background, or a small image that is repeated. Why aren't more websites using a large image (such as a photo) as background? I can think of the following reasons: 1) Problems with different screen resolutions. Too small and gaps start to appear on the left and/or right side for higher resolutions, too big and lower resolutions only show part of the image. 2) Bandwidth. Although this is unlikely to be a problem for most websites. Are there any other reasons why such backgrounds are not being used more often?

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  • Coping with feelings of technical mediocrity

    - by Karim
    As I've progressed as a programmer, I noticed more nuance and areas I could study in depth. In part, I've come to think of myself from, at one point, a "guru" to now much less, even mediocre or inadequate. Is this normal, or is it a sign of a destructive excessive ambition? Background I started to program when I was still a kid, I had about 10 or 11 years. I really enjoy my work and never get bored from it. It's amazing how somebody could be paid for what he really likes to do and would be doing it anyway even for free. When I first started to program, I was feeling proud of what I was doing, each application I built was for me a success and after 2-3 year I had a feeling that I'm a coding guru. It was a nice feeling. ;-) But the more I was in the field and the more types of software I started to develop, I was starting to have a feeling that I'm completely wrong in thinking I'm a guru. I felt that I'm not even a mediocre developer. Each new field I start to work on is giving me this feeling. Like when I once developed a device driver for a client, I saw how much I need to learn about device drivers. When I developed a video filter for an application, I saw how much do I still need to learn about DirectShow, Color Spaces, and all the theory behind that. The worst thing was when I started to learn algorithms. It was several years ago. I knew then the basic structures and algorithms like the sorting, some types of trees, some hashtables, strings, etc. and when I really wanted to learn a group of structures I learned about 5-6 new types and saw that in fact even this small group has several hundred subtypes of structures. It's depressing how little time people have in their lives to learn all this stuff. I'm now a software developer with about 10 years of experience and I still feel that I'm not a proficient developer when I think about things that others do in the industry.

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  • Technical non-terminating condition in a loop

    - by Snarfblam
    Most of us know that a loop should not have a non-terminating condition. For example, this C# loop has a non-terminating condition: any even value of i. This is an obvious logic error. void CountByTwosStartingAt(byte i) { // If i is even, it never exceeds 254 for(; i < 255; i += 2) { Console.WriteLine(i); } } Sometimes there are edge cases that are extremely unlikeley, but technically constitute non-exiting conditions (stack overflows and out-of-memory errors aside). Suppose you have a function that counts the number of sequential zeros in a stream: int CountZeros(Stream s) { int total = 0; while(s.ReadByte() == 0) total++; return total; } Now, suppose you feed it this thing: class InfiniteEmptyStream:Stream { // ... Other members ... public override int Read(byte[] buffer, int offset, int count) { Array.Clear(buffer, offset, count); // Output zeros return count; // Never returns -1 (end of stream) } } Or more realistically, maybe a stream that returns data from external hardware, which in certain cases might return lots of zeros (such as a game controller sitting on your desk). Either way we have an infinite loop. This particular non-terminating condition stands out, but sometimes they don't. A completely real-world example as in an app I'm writing. An endless stream of zeros will be deserialized into infinite "empty" objects (until the collection class or GC throws an exception because I've exceeded two billion items). But this would be a completely unexpected circumstance (considering my data source). How important is it to have absolutely no non-terminating conditions? How much does this affect "robustness?" Does it matter if they are only "theoretically" non-terminating (is it okay if an exception represents an implicit terminating condition)? Does it matter whether the app is commercial? If it is publicly distributed? Does it matter if the problematic code is in no way accessible through a public interface/API? Edit: One of the primary concerns I have is unforseen logic errors that can create the non-terminating condition. If, as a rule, you ensure there are no non-terminating conditions, you can identify or handle these logic errors more gracefully, but is it worth it? And when? This is a concern orthogonal to trust.

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  • correct technical term for this pattern

    - by Oliver A.
    sometimes I use a pattern which is very similar to the singleton pattern: There is one default instance which and a static get method to aces it. But you may create other instances and pass it as optional parameter and if you want to and you can even replace the default instance with a instance from a child class. So it is NO SINGLETON at all but it is used like one singleton in most cases. Anyone got an idea who to call something like this ? Maybe half*** singleton? domiton?

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  • How to integrate technical line/functional manager into Scrum team?

    - by thegreendroid
    We have recently had a new line manager start who is managing our Scrum team. He is immensely experienced in our field but is relatively inexperienced at Agile/Scrum. He has extensive technical expertise in embedded software (the team's domain) that would go to waste if not utilised properly. However, the team is wary of making a line manager part of the Scrum team. The general consensus is that the line manager should not be part of the Scrum team at all. There are a number of issues that may crop up, e.g. the team may start "reporting" to the manager (i.e. a daily status update!), the manager may start to micro-manage team members etc etc. As it currently stands, he has already said that he feels like an outsider within the team. We really want to make use of his technical skills, we'd be foolish if we didn't because we are a relatively inexperienced and young team of twenty somethings. What would be the best approach to integrate a senior "technical" line manager in a Scrum team and make him feel like he is part of the team?

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  • ODI 12c - Parallel Table Load

    - by David Allan
    In this post we will look at the ODI 12c capability of parallel table load from the aspect of the mapping developer and the knowledge module developer - two quite different viewpoints. This is about parallel table loading which isn't to be confused with loading multiple targets per se. It supports the ability for ODI mappings to be executed concurrently especially if there is an overlap of the datastores that they access, so any temporary resources created may be uniquely constructed by ODI. Temporary objects can be anything basically - common examples are staging tables, indexes, views, directories - anything in the ETL to help the data integration flow do its job. In ODI 11g users found a few workarounds (such as changing the technology prefixes - see here) to build unique temporary names but it was more of a challenge in error cases. ODI 12c mappings by default operate exactly as they did in ODI 11g with respect to these temporary names (this is also true for upgraded interfaces and scenarios) but can be configured to support the uniqueness capabilities. We will look at this feature from two aspects; that of a mapping developer and that of a developer (of procedures or KMs). 1. Firstly as a Mapping Developer..... 1.1 Control when uniqueness is enabled A new property is available to set unique name generation on/off. When unique names have been enabled for a mapping, all temporary names used by the collection and integration objects will be generated using unique names. This property is presented as a check-box in the Property Inspector for a deployment specification. 1.2 Handle cleanup after successful execution Provided that all temporary objects that are created have a corresponding drop statement then all of the temporary objects should be removed during a successful execution. This should be the case with the KMs developed by Oracle. 1.3 Handle cleanup after unsuccessful execution If an execution failed in ODI 11g then temporary tables would have been left around and cleaned up in the subsequent run. In ODI 12c, KM tasks can now have a cleanup-type task which is executed even after a failure in the main tasks. These cleanup tasks will be executed even on failure if the property 'Remove Temporary Objects on Error' is set. If the agent was to crash and not be able to execute this task, then there is an ODI tool (OdiRemoveTemporaryObjects here) you can invoke to cleanup the tables - it supports date ranges and the like. That's all there is to it from the aspect of the mapping developer it's much, much simpler and straightforward. You can now execute the same mapping concurrently or execute many mappings using the same resource concurrently without worrying about conflict.  2. Secondly as a Procedure or KM Developer..... In the ODI Operator the executed code shows the actual name that is generated - you can also see the runtime code prior to execution (introduced in 11.1.1.7), for example below in the code type I selected 'Pre-executed Code' this lets you see the code about to be processed and you can also see the executed code (which is the default view). References to the collection (C$) and integration (I$) names will be automatically made unique by using the odiRef APIs - these objects will have unique names whenever concurrency has been enabled for a particular mapping deployment specification. It's also possible to use name uniqueness functions in procedures and your own KMs. 2.1 New uniqueness tags  You can also make your own temporary objects have unique names by explicitly including either %UNIQUE_STEP_TAG or %UNIQUE_SESSION_TAG in the name passed to calls to the odiRef APIs. Such names would always include the unique tag regardless of the concurrency setting. To illustrate, let's look at the getObjectName() method. At <% expansion time, this API will append %UNIQUE_STEP_TAG to the object name for collection and integration tables. The name parameter passed to this API may contain  %UNIQUE_STEP_TAG or %UNIQUE_SESSION_TAG. This API always generates to the <? version of getObjectName() At execution time this API will replace the unique tag macros with a string that is unique to the current execution scope. The returned name will conform to the name-length restriction for the target technology, and its pattern for the unique tag. Any necessary truncation will be performed against the initial name for the object and any other fixed text that may have been specified. Examples are:- <?=odiRef.getObjectName("L", "%COL_PRFEMP%UNIQUE_STEP_TAG", "D")?> SCOTT.C$_EABH7QI1BR1EQI3M76PG9SIMBQQ <?=odiRef.getObjectName("L", "EMP%UNIQUE_STEP_TAG_AE", "D")?> SCOTT.EMPAO96Q2JEKO0FTHQP77TMSAIOSR_ Methods which have this kind of support include getFrom, getTableName, getTable, getObjectShortName and getTemporaryIndex. There are APIs for retrieving this tag info also, the getInfo API has been extended with the following properties (the UNIQUE* properties can also be used in ODI procedures); UNIQUE_STEP_TAG - Returns the unique value for the current step scope, e.g. 5rvmd8hOIy7OU2o1FhsF61 Note that this will be a different value for each loop-iteration when the step is in a loop. UNIQUE_SESSION_TAG - Returns the unique value for the current session scope, e.g. 6N38vXLrgjwUwT5MseHHY9 IS_CONCURRENT - Returns info about the current mapping, will return 0 or 1 (only in % phase) GUID_SRC_SET - Returns the UUID for the current source set/execution unit (only in % phase) The getPop API has been extended with the IS_CONCURRENT property which returns info about an mapping, will return 0 or 1.  2.2 Additional APIs Some new APIs are provided including getFormattedName which will allow KM developers to construct a name from fixed-text or ODI symbols that can be optionally truncate to a max length and use a specific encoding for the unique tag. It has syntax getFormattedName(String pName[, String pTechnologyCode]) This API is available at both the % and the ? phase.  The format string can contain the ODI prefixes that are available for getObjectName(), e.g. %INT_PRF, %COL_PRF, %ERR_PRF, %IDX_PRF alongwith %UNIQUE_STEP_TAG or %UNIQUE_SESSION_TAG. The latter tags will be expanded into a unique string according to the specified technology. Calls to this API within the same execution context are guaranteed to return the same unique name provided that the same parameters are passed to the call. e.g. <%=odiRef.getFormattedName("%COL_PRFMY_TABLE%UNIQUE_STEP_TAG_AE", "ORACLE")%> <?=odiRef.getFormattedName("%COL_PRFMY_TABLE%UNIQUE_STEP_TAG_AE", "ORACLE")?> C$_MY_TAB7wDiBe80vBog1auacS1xB_AE <?=odiRef.getFormattedName("%COL_PRFMY_TABLE%UNIQUE_STEP_TAG.log", "FILE")?> C2_MY_TAB7wDiBe80vBog1auacS1xB.log 2.3 Name length generation  As part of name generation, the length of the generated name will be compared with the maximum length for the target technology and truncation may need to be applied. When a unique tag is included in the generated string it is important that uniqueness is not compromised by truncation of the unique tag. When a unique tag is NOT part of the generated name, the name will be truncated by removing characters from the end - this is the existing 11g algorithm. When a unique tag is included, the algorithm will first truncate the <postfix> and if necessary  the <prefix>. It is recommended that users will ensure there is sufficient uniqueness in the <prefix> section to ensure uniqueness of the final resultant name. SUMMARY To summarize, ODI 12c make it much simpler to utilize mappings in concurrent cases and provides APIs for helping developing any procedures or custom knowledge modules in such a way they can be used in highly concurrent, parallel scenarios. 

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  • What markup languages are good for programming articles/tutorials?

    - by Vilx-
    I very much wish to write a programming tutorial in my native language (Latvian). There are far too few of those. I am however unsure on what markup language to use for writing it. Here are a few things I would like to achieve: The same source can be compiled to both HTML for online viewing and printed form (PDF?). In HTML form it would allow superior interaction and appearance (see below), while the print form would look good on paper (layout etc). I have the idea that the tutorial could be multi-language. Different students have different requirements in their schools. For example, some schools teach Java, some teach C#. You could choose the language on the top of the HTML page and the relevant code snippets (and occasionally pieces of text) would swap out. Most of the text is the same anyway, only the language syntax is a bit different. The text would occasionally contain images too of course and these would need to be included in both the HTML and the printed version In the HTML version the code snippets should get automatic syntax coloring which should ideally be the same as in the recommended IDE for the tutorial. In case there are ambiguities, hints for the syntax colorer should be possible, but I don't want to do the whole coloring by hand. "Output" syntax coloring which would emulate a standard 80x25 text console (since many of the initial programs would be console applicatioins) Collapsible sections for answers to questions (aka "spoiler tags") Automatically generated index/table-of-contents Links to other parts of the tutorial (rendered as links in HTML and as references in print version) "Side note" sections, rendered as separate blocks on the side. Other functions useful in publications that I'm not aware of :) I know this is a bit much to ask, but is there something close enough that I could take it as a starting point and add the necessary features myself? Or is there something in the whole list (like the desire to have both HTML and print versions from the same source) that makes it all fundametally infeasible?

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  • ODI 12c's Mapping Designer - Combining Flow Based and Expression Based Mapping

    - by Madhu Nair
    post by David Allan ODI is renowned for its declarative designer and minimal expression based paradigm. The new ODI 12c release has extended this even further to provide an extended declarative mapping designer. The ODI 12c mapper is a fusion of ODI's new declarative designer with the familiar flow based designer while retaining ODI’s key differentiators of: Minimal expression based definition, The ability to incrementally design an interface and to extract/load data from any combination of sources, and most importantly Backed by ODI’s extensible knowledge module framework. The declarative nature of the product has been extended to include an extensible library of common components that can be used to easily build simple to complex data integration solutions. Big usability improvements through consistent interactions of components and concepts all constructed around the familiar knowledge module framework provide the utmost flexibility. Here is a little taster: So what is a mapping? A mapping comprises of a logical design and at least one physical design, it may have many. A mapping can have many targets, of any technology and can be arbitrarily complex. You can build reusable mappings and use them in other mappings or other reusable mappings. In the example below all of the information from an Oracle bonus table and a bonus file are joined with an Oracle employees table before being written to a target. Some things that are cool include the one-click expression cross referencing so you can easily see what's used where within the design. The logical design in a mapping describes what you want to accomplish  (see the animated GIF here illustrating how the above mapping was designed) . The physical design lets you configure how it is to be accomplished. So you could have one logical design that is realized as an initial load in one physical design and as an incremental load in another. In the physical design below we can customize how the mapping is accomplished by picking Knowledge Modules, in ODI 12c you can pick multiple nodes (on logical or physical) and see common properties. This is useful as we can quickly compare property values across objects - below we can see knowledge modules settings on the access points between execution units side by side, in the example one table is retrieved via database links and the other is an external table. In the logical design I had selected an append mode for the integration type, so by default the IKM on the target will choose the most suitable/default IKM - which in this case is an in-built Oracle Insert IKM (see image below). This supports insert and select hints for the Oracle database (the ANSI SQL Insert IKM does not support these), so by default you will get direct path inserts with Oracle on this statement. In ODI 12c, the mapper is just that, a mapper. Design your mapping, write to multiple targets, the targets can be in the same data server, in different data servers or in totally different technologies - it does not matter. ODI 12c will derive and generate a plan that you can use or customize with knowledge modules. Some of the use cases which are greatly simplified include multiple heterogeneous targets, multi target inserts for Oracle and writing of XML. Let's switch it up now and look at a slightly different example to illustrate expression reuse. In ODI you can define reusable expressions using user functions. These can be reused across mappings and the implementations specialized per technology. So you can have common expressions across Oracle, SQL Server, Hive etc. shielding the design from the physical aspects of the generated language. Another way to reuse is within a mapping itself. In ODI 12c expressions can be defined and reused within a mapping. Rather than replicating the expression text in larger expressions you can decompose into smaller snippets, below you can see UNIT_TAX AMOUNT has been defined and is used in two downstream target columns - its used in the TOTAL_TAX_AMOUNT plus its used in the UNIT_TAX_AMOUNT (a recording of the calculation).  You can see the columns that the expressions depend on (upstream) and the columns the expression is used in (downstream) highlighted within the mapper. Also multi selecting attributes is a convenient way to see what's being used where, below I have selected the TOTAL_TAX_AMOUNT in the target datastore and the UNIT_TAX_AMOUNT in UNIT_CALC. You can now see many expressions at once now and understand much more at the once time without needlessly clicking around and memorizing information. Our mantra during development was to keep it simple and make the tool more powerful and do even more for the user. The development team was a fusion of many teams from Oracle Warehouse Builder, Sunopsis and BEA Aqualogic, debating and perfecting the mapper in ODI 12c. This was quite a project from supporting the capabilities of ODI in 11g to building the flow based mapping tool to support the future. I hope this was a useful insight, there is so much more to come on this topic, this is just a preview of much more that you will see of the mapper in ODI 12c.

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  • SOA Suite 11gR1 Patch Set 2 (PS2) released today!

    - by Demed L'Her
      We just released this morning SOA Suite 11gR1 Patch Set 2 (PS2)! You can download it as usual from: OTN (main platforms only) eDelivery (all platforms)   11gR1 PS2 is delivered as a sparse installer, that is to say that it is meant to be applied on the latest full release (11gR1 PS1). The good part is that it’s great for existing PS1 users who simply need to apply the patch and run the patch assistant – the not so good part is that new users will first need to download PS1. What’s in that release? Bug fixes of course but also several significant new features. Here is a short selection of the most significant features in PS2: Spring component (for native Java extensibility and integration) SOA Partitions (to organize and manage your composites) Direct Binding (for transactional invocations to and from Oracle Service Bus) HTTP binding (for those of you trying to do away with SOAP and looking for simple GET and POST) Resequencer (for ordering out-of-order messages) WS Atomic Transactions (WS-AT) support (for propagation of transactions across heterogeneous environments) Check out the complete list of new features in PS2 for more (including links to the documentation for the above)! But maybe even more importantly we are also releasing Oracle Service Bus 11gR1 and BPM Suite 11gR1 at the same time – all on the same base platform (WebLogic Server 10.3.3)! (NB: it might take a while for all pages and caches to be updated with the new content so if you don’t find what you need today, try again soon!)   Technorati Tags: ps1,11gr1ps2,new release,oracle soa suite,oracle

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  • 1 Million IOPS

    - by GrumpyOldDBA
    As a keen follower of storage performance I couldn't help but be drawn to this article in The Register http://www.theregister.co.uk/2010/04/14/lsi_million_iops/ this morning. I gave my 5 year old laptop a new lease of life with a SSD and in combination with the old drive made external managed to reduce the time of a demo query from 50 odd mins down to 6 mins. I also have 4 Silicon Power 32GB SSDs set up as a raid 0 on my home server, an overblown PC. http://www.futurestorage.co.uk/index.asp?selmanuf...(read more)

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  • Bare Metal Restore Part 2

    - by GrumpyOldDBA
    I blogged previously about how Windows 2008 R2 has native "bare metal restore"   http://sqlblogcasts.com/blogs/grumpyolddba/archive/2011/05/13/windows-2008-r2-bare-metal-restore.aspx , see the Core Team's blog post here;  http://blogs.technet.com/b/askcore/archive/2011/05/12/bare-metal-restore.aspx Well since then I’ve actually had the chance not only to put the process to the test but to see if I could go one step further. I have a six identical IBM Servers, part of...(read more)

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  • “Cloud Integration in Minutes” – True or False?

    - by Bruce Tierney
    The short answer is “yes”. Connecting on-premise and cloud applications “in minutes” is true…provided you only consider the connectivity subset of integration and have a small number of cloud integration touch points. At the recent Gartner AADI conference, 230 attendees filled up the Oracle session to get a more comprehensive answer to this question. During the session, titled “Simplifying Integration – The Cloud & Mobile Pre-requisite”, Oracle’s Tim Hall described cloud connectivity and then, equally importantly, the other essential and sometimes overlooked aspects of integration required to ensure a long term application and service integration strategy. To understand the challenges and opportunities faced by cloud integration, the session started off with a slide that describes how connectivity can quickly transition from simplicity to complexity as the number of applications and service vendor instances grows: Increased complexity puts increased demand on the integration platform As companies expand from on-premise applications into a hybrid on-premise/cloud infrastructure with support for mobile, cloud, and social, there is a new sense of urgency to implement a unified and comprehensive service integration platform. Without getting this unified platform in place, companies face increased complexity and cost managing a growing patchwork of niche integration toolsets as well as the disparate standards mandated by each SaaS vendor as shown in the image below: dddddddddddddddddddd Incomplete and overlapping offerings from a patchwork of niche vendors Also at Gartner AADI, Oracle SOA Suite customer Geeta Pyne, Director of Middleware at BMC presented their successful strategy on how BMC efficiently manages their cloud integration despite disparate requirements from each vendor. From one of Geeta’s slide: Interfaces are dictated by SaaS vendors; wide variety (SOAP, REST, Socket, HTTP/POX, SFTP); Flexibility of Oracle Service Bus/SOA Suite helps to support Every vendor has their way to handle Security; WS-Security, Custom Header; Support in Oracle Service Bus helps to adhere to disparate requirements At BMC, the flexibility of Oracle Service Bus and Oracle SOA Suite allowed them to support the wide variation in the functional requirements as mandated by their SaaS vendors. In contrast to the patchwork platform approach of escalating complexity from overlapping SaaS toolkits, Oracle’s strategy is to provide a unified platform to support disparate requirements from your SaaS vendors, on-premise apps, legacy apps, and more. Furthermore, Oracle SOA Suite includes the many aspects of comprehensive integration beyond basic connectivity including orchestration, analytics (BAM, events…), service virtualization and more in a single unified interface. Oracle SOA Suite – Unified and comprehensive To summarize, yes you can achieve “cloud integration in minutes” when considering the connectivity subset of integration but be sure to look for ways to simplify as you consider a more comprehensive view of integration beyond basic connectivity such as service virtualization, management, event processing and more. And finally, be sure your integration platform has the deep flexibility to handle the requirements of all your future SaaS applications…many of which are unknown to you now.

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  • Google, typography, and cognitive fluency for persuasion

    - by Roger Hart
    Cognitive fluency is - roughly - how easy it is to think about something. Mere Exposure (or familiarity) effects are basically about reacting more favourably to things you see a lot. Which is part of why marketers in generic spaces like insipid mass-market lager will spend quite so much money on getting their logo daubed about the place; or that guy at the bus stop starts to look like a dating prospect after a month or two. Recent thinking suggests that exposure effects likely spin off cognitive fluency. We react favourably to things that are easier to think about. I had to give tech support to an older relative recently, and suggested they Google the problem. They were confused. They could not, apparently, Google the problem, because part of it was that their Google toolbar had mysteriously vanished. Once I'd finished trying not to laugh, I started thinking about typography. This is going somewhere, I promise. Google is a ubiquitous brand. Heck, it's a verb, and their recent, jaw-droppingly well constructed Paris advert is more or less about that ubiquity. It trades on Google's integration into any information-seeking behaviour. But, as my tech support encounter suggests, people settle into comfortable patterns of thinking about things. They build schemas, and altering them can take work. Maybe the ubiquity even works to cement that. Alongside their online effort, Google is running billboard campaigns to advertise Chrome, a free product in a crowded space. They are running these ads in some kind of kooky Calibri / Comic Sans hybrid. Now, at first it seems odd that one of the world's more ubiquitous brands needs to run a big print campaign in public places - surely they have all the fluency they need? Well, not so much. Chrome, after all, is not the same as their core product, so there's some basic awareness work to do, and maybe a whole new batch of exposure effect to try and grab. But why the typeface? It's heavily foregrounded, and the ads are extremely textual. Plus, don't we all know that jovial, off-beat fonts look unprofessional, or something? There's a whole bunch of people who want (often rightly) to ban Comic Sans I wonder, though. Are Google trying to subtly disrupt cognitive fluency? There's an interesting paper (pdf) about - among other things - the effects of typography on they way people answer survey questions. Participants given the slightly harder to read question gave more abstract answers. The paper references other work suggesting that generally speaking, less-fluent question framing elicits more considered answers. The Chrome ad typeface is less fluent for print. Reactions may therefore be more considered, abstract, and disruptive. Is that, in fact, what Google need? They have brand ubiquity, but they want here to change accustomed behaviour, to get people to think about changing their browser. Is this actually a very elegant piece of persuasive information design? If you think about their "what is a browser?" vox pop research video, there's certainly a perceptual barrier they're going to have to tackle somehow.

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  • "What Happens in Vegas…" - Oracle to Present at Gartner AADI Conference

    - by Bruce Tierney
    “What Happens in Vegas, Stays in Vegas”…with the exception of insights to help you jumpstart your cloud integration and mobile enablement including these three highlights from the upcoming Oracle session “Simplifying Integration - The Cloud and Mobile Prerequisite”: How To Simplify Complex Application Infrastructures – Strategies for how to simplify while expanding on-premise to integrate with SaaS applications, Oracle Cloud, and mobile enablement. Presented by Tim Hall, Oracle’s Senior Director of Product Management Customer Case Study On Cloud Integration And Mobile App Enablement – Hear BMC present tips on how they used Oracle SOA Suite to integrate with Salesforce, Eloqua, WebEx, and more than 10 other SaaS applications. Also covered will be their smartphone and tablet enablement implementation. Oracle’s Integration Solution – A brief overview of how Oracle’s core integration products provide a unified approach to the many components of integration and mobile enablement. Image: BMC's Cloud Integration using Oracle SOA Suite Stop by the Oracle booth to chat with us and join the Oracle Session on Wed. Nov 28th at 9:45 a.m. For more information about Gartner Application Architecture, Development & Integration (AADI) conference at Caesar’s Palace November 27-29 2012, see this link

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  • Cloud and On-Premises Applications Integration using Oracle Integration Adapters

    - by Ramkumar Menon
    See how Oracle Integration adapters will continue to provide connectivity and harness information from diverse enterprise applications and technologies—both on-premises and in the cloud on our Exclusive Openworld session - "CON8642 - Cloud and On-Premises Applications Integration, Using Oracle Integration Adapters ". The session will cover the trends and themes of Application Integration today, and describe how Oracle's suite of Adapters help you integrate and extend your Applications using a Service Oriented Architecture today and in the future. Session Speakers Vikas Anand - Director, Product Management Ramkumar Menon - Senior Product Manager, SOA Suite Stephen Mcritchie - SOA Suite Product Development Schedule: Wednesday, Oct 3, 1:15 PM - 2:15 PM - Moscone South - 310, San Francisco

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