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  • Using Back Links For Competitive Link Building Campaigns

    Like any internet marketing concept, successful link building requires a continuous course of brainstorming ideas to improve the present campaigns and introduce fresh ones. Always remember that your treasure trove of ideas for link building comes from the source competitors' back links.

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  • Oracle's Shared Services Model can Bring you Tremendous Savings

    Mike Gagas, Senior Director, Oracle On Demand Marketing explains how companies consolidate and streamline back office business processes with a shared services model. Numerous companies are achieving operational excellence using Oracle products and services to successfully deploy shared services. Oracle itself has saved over 2 billion dollars with shared services.

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  • Posting over at LIV Interactive

    - by D'Arcy Lussier
    First, no no no, I’m not leaving GWB! What I am going to be doing is contributing my business-focussed posts to a professional community that fellow Winnipegger Coree Francisco created called LIVInteractive! LIVInteractive publishes articles on business, design, development, content (marketing, copy, etc.), and community…and has some fantastic contributors providing new content regularly! Head on over and check the site out…lots of great info to be had! D

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  • The Benefits of Oracle's Compliance Architecture

    Fred chats with Deborah Hamilton, Senior Compliance Product Marketing Director at Oracle about what the Oracle Compliance Architecture is, how customers are benefiting from its integrated approach to compliance - of technology, people and processes - and how it helps with organizations meet multiple compliance mandates.

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  • The Positive Aspects of Website Building Tutorial

    The Internet is one of the best channels in marketing. It resulted in many people wanting to have their own website, although building a website may seem very hard. But as technology continues to evolve, more and more tools in creating a website are discovered. You can also find some website building tutorial which you can easily access online.

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  • UPK version 3.1 goes GA!

    Hear Russell Handley, Director, UPK Product Marketing, discuss the much anticipated release of UPK 3.1, and how it can benefit enterprises of all sizes, across all geographies.

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  • SEO Pitfalls to Avoid

    If you want to maximize your site's search engine visibility, keywords are the best things to bank on. When you use just the right ones and put them in the right places within your content, you can definitely see them work their wonders in your rankings. Of course, the more important result would be a significant increase in your traffic and sales.

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  • Google adsense - providing access (via an additional account?) to a third party

    - by Homunculus Reticulli
    I am working with a partner who will be handling the marketing side of things for one of my websites. He has informed me that he will require access to my adsense account. I need to create an additional account for him, so that he can access and manage Google Adwords/units etc, using his own login credentials. However, despite searching Google for a while now, I can't seem to locate any information that pertains to creating additional user accounts. Does anyone know how I may do this?

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  • PASS: SQLRally Thoughts

    - by Bill Graziano
    The PASS Board recently decided that we wouldn’t put another US-based SQLRally on the calendar until we had a chance to review the program. I wanted to provide some of my thinking around this. Keep in mind that this is the opinion of one Board member. The Board committed to complete two SQLRally events to determine if an event modeled between SQL Saturday and the Summit was viable. We’ve completed the two events and now it’s time to step back and review the program. This is my seventh year on the PASS Board. Over that time people have asked me why PASS does certain things. Many, many times my answer has been “Because that’s the way we did it last year”. And I am tired of giving that answer. We need to take a step back and review the US-based SQLRally before we schedule another one. It would be irresponsible for me as a Board member to commit resources to this without validating that what we’re doing makes sense for the organization and our members. I have no doubt that this was a great event for the attendees. We just need to validate it’s the best use of our resources. Please keep in mind that we haven’t cancelled the event. We’ve just said we need to review it before scheduling another one. My opinion is that some fairly serious changes are needed to the model before we consider it again – IF we do it again. I’ve come to that conclusion after speaking with the Dallas organizers, our HQ team, our Marketing team, other Board members (including one of the Orlando organizers), attendees in Orlando and Dallas and visiting other similar events. I should point out that their views aren’t unanimous on nearly any part of this event -- which is one of the reasons I want to take some time and think about this before continuing. I think it’s helpful to look at the original goals of what we were trying to accomplish. Andy Warren wrote these up in August of 2010. My summary of these goals and some thoughts on each one is below. Many of these thoughts revolve around the growth of SQL Saturdays. In the two years since that document was written these events have grown significantly. The largest SQL Saturdays are now over 500 people which mean they are nearly the same size as our recent SQLRally. Our goals included: Geographic diversity. We wanted an event in an area of the country that was away from any given Summit location. I think that’s still a valid goal. But we also have SQL Saturdays all over the country. What does SQLRally bring to this that SQLSaturday doesn’t? Speaker growth. One of the stated goals was to build a “farm club” for speakers. This gives us a way for speakers to work up to speaking at Summit by speaking in front of larger crowds. What does SQLRally bring to this that the larger SQL Saturdays aren’t providing? Pre-Conference speakers is one obvious answer here. Lower price. On a per-day basis, SQLRally is roughly 1/4th the price of the Summit. We wanted a way for people to experience something Summit-like at a lower price point. The challenge is that we are very budget constrained at that lower price point. International Event Model.  (I need to write more about this but I’m out of time.  I’ll cover it in the next installment.) There are a number of things I really like about SQLRally. I love the smaller conferences. They give me a chance to meet more people than at something the size of Summit. I like the two day format. That gives you two evenings to be at social events with people. Seeing someone a second day is a great way to build a bond with that person. That’s more difficult to do at a SQL Saturday. We also need to talk about the financial aspects of the event. Last year generated a small $17,000 profit on revenues of $200,000. Percentage-wise that’s reasonable but on an absolute basis it’s not a huge amount in our budget. We think this year will lose between $30,000 and $50,000 and take roughly 1,000 hours of HQ time. We don’t have detailed financials back yet but that’s our best guess at this point. Part of that was driven by using a convention center instead of a hotel. Until we get detailed financials back we won’t have the full picture around the financial impact. This event also takes time and mindshare from our Marketing team. This may sound like a small thing but please don’t underestimate it. Our original vision for this was something that would take very little time from our Marketing team and just a few mentions in the Connector. It turned out to need more than that. And all those mentions and emails take up space we could use to talk about other events and other programs. Last I wanted to talk about some of the things I’m thinking about. I don’t think it’s as simple as saying if we just fix “X” it all gets better. Is this that much better of an event than SQL Saturdays? What if we gave a few SQL Saturdays some extra resources? When SQL Saturdays were around 250 people that wasn’t as viable. With some of those events over 500 we need to reconsider this. We need to get back to a hotel venue. That will help with cost and networking. Is this the best use of the 1,000 HQ hours that we invested in the event? Is our price-point correct? I’m leaning toward raising our price closer to Summit on a per-day basis. I think this will let us put on a higher quality event and alleviate much of the budget pressure. Should growing speakers be a focus? Having top-line pre-conference speakers helps market the event. It will also have an impact on pricing and overall profit. We should also ask if it actually does grow speakers. How many of these people will eventually register for Summit? Attend chapters? Is SQLRally a driver into PASS or is it something that chapters, etc. drive people to? Should we have one paid day and one free instead of two paid days? This is a very interesting model that is used by SQLBits in the UK. This gives you the two day aspect as well as offering options for paid and free attendees. I’m very intrigued by this. Should we focus on a topic? Buried in the minutes is a discussion of whether PASS should have a Business Analytics conference separate from Summit. This is an interesting question to consider. Would making SQLRally be focused on a particular topic make it more attractive? Would that even be a SQLRally? Can PASS effectively manage the two events? (FYI - Probably not.) Would it help differentiate it from Summit and SQL Saturday? These are all questions that I think should be asked and answered before we do this event again. And we can’t do that if we don’t take time to have the discussion. I wanted to get this published before I take off for a few days of vacation. When I get back I’d like to write more about why the international events are different and talk about where we go from here.

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  • Le grand public ne sait pas ce qu'est le Flash, de quoi conforter la stratégie de Steve Jobs ?

    Mise à jour du 29/04/10 NB : Les commentaires sur cette mise à jour commencent ici dans le topic Le grand public ne sait pas ce qu'est le Flash Selon une étude de NPD qui pourrait conforter la stratégie de Steve Jobs de ne pas supporter la technologie Les résultats de l'étude de NPD (un cabinet d'analyse marketing) ne sont pas surprenants. Ils ont cependant le mérite de la clarté. Le grand public n'a aucune idée de ce que signifie le support (ou le non support) du Flash sur l'iPhone ou l'iPad.

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  • Getting SEO Savvy

    Go out, get savvy about the SEO available in Melbourne, then find and hire the best SEO in Melbourne. It's a smart solution to increasing your online sales and revenue and as far as solutions go, it is certainly being implemented all around the world by your competition.

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  • SEO Tactics For Google Caffeine - Time to Think Again

    Google Caffeine is the latest change in algorithm of the leading search engine. The changes made will be highly beneficial for those who are looking for long term SEO and online marketing success. If some decisive factors are kept in mind, webmasters can find a great success with the websites they are running.

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  • Simple SEO Techniques to Use on Your Site

    If you are looking for some very straightforward ways to improve your websites visibility then some of the simple SEO techniques to use on your site can be found below. Are you targeting the right keywords? Its amazing how many times we hear people mention that they are ranking in position 1 or on the first page of Google only to find that they have had very little traffic or sales.

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  • Traditional POS is Dead

    - by David Dorf
    Traditional POS is dead -- I've heard that one before. Here's an excerpt from Joe Skorupa's blog over at RIS where he relayed ten trends that were presented at NRF. 7. Mobile POS signals death of traditional POS. Shoppers don't love self-checkout, but they prefer it to long queues or dealing with associates. Fixed POS is expensive and bulky. Mobile POS frees floor space for other purposes and converts associates from being cashiers to being sales assistants that provide new levels of customer service and incremental basket sales. In addition to unplugging the POS, new alternatives are starting to take hold - thin client, POS as a service, and replacing POS software with e-commerce platforms. I'll grant that in some situations for some retailers there might be an opportunity to to ditch the traditional POS, but for the majority of retailers that's just not practical. Take it from a guy that had to wake up at 3am after every Thanksgiving to monitor POS systems across the US on Black Friday. If a retailer's website goes down on Black Friday, they will take a significant hit. If a retailer's chain-wide POS system goes down on Black Friday, that retailer will cease to exist. Mobile POS works great for Apple because the majority of purchases are one or two big-ticket items that don't involve cash. There's still a traditional POS in every store to fall back on (its just hidden). Try this at home: Choose your favorite e-commerce site and add an item to the cart while timing how long it takes. Now multiply that by 15 to represent the 15 items you might buy at store like Target. The user interface isn't optimized for bulk purchases, and that's how it should be. The webstore and POS are designed for different purposes. Self-checkout is a great addition to POS and so is mobile checkout. But they add capabilities to POS, not replace it. Centralized architectures, even those based in the cloud, are quite viable as long as there's resiliency in the registers. You cannot assume perfect access to the network, so a POS must always be able to sell regardless of connectivity. Clearly the different selling channels should be sharing common functionality. Things like calculating tax, accepting coupons, and processing electronic payments can be shared, usually through a service-oriented architecture. This lowers costs and providers greater consistency, both of which help retailers. On paper these technologies look really good and we should continue to push boundaries, but I'm not ready to call the patient dead just yet.

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  • Website Statistics

    Website statistics are crucial while marketing a website since advertisers and people who use that website need to know how well it is doing or how may hits that site is generating. In short, they need to know whether they are getting their money's worth. What is needed is an efficient program to determine how well a particular website is doing.

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