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  • UPK version 3.1 goes GA!

    Hear Russell Handley, Director, UPK Product Marketing, discuss the much anticipated release of UPK 3.1, and how it can benefit enterprises of all sizes, across all geographies.

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  • Posting over at LIV Interactive

    - by D'Arcy Lussier
    First, no no no, I’m not leaving GWB! What I am going to be doing is contributing my business-focussed posts to a professional community that fellow Winnipegger Coree Francisco created called LIVInteractive! LIVInteractive publishes articles on business, design, development, content (marketing, copy, etc.), and community…and has some fantastic contributors providing new content regularly! Head on over and check the site out…lots of great info to be had! D

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  • RightNow stunning references: Spotlight on "The Boston Globe"

    - by Richard Lefebvre
    The Boston Globe’s World Class Contact Center Improves Customer Service and Retention with Oracle Web, Mobile, and Social Media Solutions. “Oracle RightNow solutions help us deliver exceptional customer support to both print customers and our technology-savvy digital customers. Whether customers are chatting online with an agent or finding answers from their mobile devices, Oracle RightNow solutions help our clients get the information they need anytime, anywhere.” ? Robert Saurer, Director of Customer Care and Marketing, The Boston Globe Read the full Press Release here

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  • Seules 12% des entreprises françaises ont développé un site mobile alors que la France des mobinautes serait à la pointe des usages

    Seules 12% des entreprises françaises ont développé un site mobile Alors que « la France des mobinautes est à la pointe des usages », d'après Google Google et la Mobile Marketing Association ont dévoilé la semaine dernière les résultats d'une étude mondiale menée conjointement avec Ipsos et TNS Infratest dans plus de 30 pays. L'objectif était de mieux comprendre les usages liés à l'internet mobile à travers le monde et surtout les conséquences pour les entreprises et le positionnement de leurs marques Cette vaste étude regroupe deux enquêtes. La première a recueilli les témoignages de milliers d'utilisateurs de Smartphones dans 30 pays différents (dont 2000 ...

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  • Oracle Exalogic: Simple IT Operations, Great Application Experience

    - by Michelle Kimihira
    See a demo featuring Yoav Eilat, Director of Product Marketing. Yoav demonstrates how easy it is to deploy new applications and how administrators can manage the entire system from a single console on Exalogic. Click here to view. Additional Information Product Information on Oracle.com: Oracle Fusion Middleware, Oracle Exalogic Follow us on Twitter and Facebook Subscribe to our regular Fusion Middleware Newsletter

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  • The Positive Aspects of Website Building Tutorial

    The Internet is one of the best channels in marketing. It resulted in many people wanting to have their own website, although building a website may seem very hard. But as technology continues to evolve, more and more tools in creating a website are discovered. You can also find some website building tutorial which you can easily access online.

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  • Webcast: Redefining the CRM and E-Commerce Experience with Oracle Exalogic

    - by Sanjeev Sharma
    Have your CRM applications been growing in cost and complexity? Do your customers want to reach you through more channels than ever? Does your business need to handle peak sales and customer service demand, but your IT budget only covers current needs? Learn how Oracle Exalogic combines Oracle hardware and software to achieve breakthrough performance and scalability, and how real Oracle customers are simplifying the deployment and management of their CRM applications. Register for the webcast here.

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  • Website Statistics

    Website statistics are crucial while marketing a website since advertisers and people who use that website need to know how well it is doing or how may hits that site is generating. In short, they need to know whether they are getting their money's worth. What is needed is an efficient program to determine how well a particular website is doing.

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  • Oracle's Shared Services Model can Bring you Tremendous Savings

    Mike Gagas, Senior Director, Oracle On Demand Marketing explains how companies consolidate and streamline back office business processes with a shared services model. Numerous companies are achieving operational excellence using Oracle products and services to successfully deploy shared services. Oracle itself has saved over 2 billion dollars with shared services.

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  • The Rise of Universal Search Pt3

    If you are a PPC expert, then you should be aware of the growing trend of universal paid search. Your search engine marketing depends largely on the importance given to universal paid search in your PPC campaign management.

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  • Black Techniques Of SEO

    Search Engine Optimization, or more popularity known as SEO, is one of the most popular types of Internet marketing techniques used by many webmasters today. It is used not only to market their brand... [Author: Margarette Mcbride - Web Design and Development - June 10, 2010]

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  • The Benefits of Oracle's Compliance Architecture

    Fred chats with Deborah Hamilton, Senior Compliance Product Marketing Director at Oracle about what the Oracle Compliance Architecture is, how customers are benefiting from its integrated approach to compliance - of technology, people and processes - and how it helps with organizations meet multiple compliance mandates.

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  • PASS: SQLRally Thoughts

    - by Bill Graziano
    The PASS Board recently decided that we wouldn’t put another US-based SQLRally on the calendar until we had a chance to review the program. I wanted to provide some of my thinking around this. Keep in mind that this is the opinion of one Board member. The Board committed to complete two SQLRally events to determine if an event modeled between SQL Saturday and the Summit was viable. We’ve completed the two events and now it’s time to step back and review the program. This is my seventh year on the PASS Board. Over that time people have asked me why PASS does certain things. Many, many times my answer has been “Because that’s the way we did it last year”. And I am tired of giving that answer. We need to take a step back and review the US-based SQLRally before we schedule another one. It would be irresponsible for me as a Board member to commit resources to this without validating that what we’re doing makes sense for the organization and our members. I have no doubt that this was a great event for the attendees. We just need to validate it’s the best use of our resources. Please keep in mind that we haven’t cancelled the event. We’ve just said we need to review it before scheduling another one. My opinion is that some fairly serious changes are needed to the model before we consider it again – IF we do it again. I’ve come to that conclusion after speaking with the Dallas organizers, our HQ team, our Marketing team, other Board members (including one of the Orlando organizers), attendees in Orlando and Dallas and visiting other similar events. I should point out that their views aren’t unanimous on nearly any part of this event -- which is one of the reasons I want to take some time and think about this before continuing. I think it’s helpful to look at the original goals of what we were trying to accomplish. Andy Warren wrote these up in August of 2010. My summary of these goals and some thoughts on each one is below. Many of these thoughts revolve around the growth of SQL Saturdays. In the two years since that document was written these events have grown significantly. The largest SQL Saturdays are now over 500 people which mean they are nearly the same size as our recent SQLRally. Our goals included: Geographic diversity. We wanted an event in an area of the country that was away from any given Summit location. I think that’s still a valid goal. But we also have SQL Saturdays all over the country. What does SQLRally bring to this that SQLSaturday doesn’t? Speaker growth. One of the stated goals was to build a “farm club” for speakers. This gives us a way for speakers to work up to speaking at Summit by speaking in front of larger crowds. What does SQLRally bring to this that the larger SQL Saturdays aren’t providing? Pre-Conference speakers is one obvious answer here. Lower price. On a per-day basis, SQLRally is roughly 1/4th the price of the Summit. We wanted a way for people to experience something Summit-like at a lower price point. The challenge is that we are very budget constrained at that lower price point. International Event Model.  (I need to write more about this but I’m out of time.  I’ll cover it in the next installment.) There are a number of things I really like about SQLRally. I love the smaller conferences. They give me a chance to meet more people than at something the size of Summit. I like the two day format. That gives you two evenings to be at social events with people. Seeing someone a second day is a great way to build a bond with that person. That’s more difficult to do at a SQL Saturday. We also need to talk about the financial aspects of the event. Last year generated a small $17,000 profit on revenues of $200,000. Percentage-wise that’s reasonable but on an absolute basis it’s not a huge amount in our budget. We think this year will lose between $30,000 and $50,000 and take roughly 1,000 hours of HQ time. We don’t have detailed financials back yet but that’s our best guess at this point. Part of that was driven by using a convention center instead of a hotel. Until we get detailed financials back we won’t have the full picture around the financial impact. This event also takes time and mindshare from our Marketing team. This may sound like a small thing but please don’t underestimate it. Our original vision for this was something that would take very little time from our Marketing team and just a few mentions in the Connector. It turned out to need more than that. And all those mentions and emails take up space we could use to talk about other events and other programs. Last I wanted to talk about some of the things I’m thinking about. I don’t think it’s as simple as saying if we just fix “X” it all gets better. Is this that much better of an event than SQL Saturdays? What if we gave a few SQL Saturdays some extra resources? When SQL Saturdays were around 250 people that wasn’t as viable. With some of those events over 500 we need to reconsider this. We need to get back to a hotel venue. That will help with cost and networking. Is this the best use of the 1,000 HQ hours that we invested in the event? Is our price-point correct? I’m leaning toward raising our price closer to Summit on a per-day basis. I think this will let us put on a higher quality event and alleviate much of the budget pressure. Should growing speakers be a focus? Having top-line pre-conference speakers helps market the event. It will also have an impact on pricing and overall profit. We should also ask if it actually does grow speakers. How many of these people will eventually register for Summit? Attend chapters? Is SQLRally a driver into PASS or is it something that chapters, etc. drive people to? Should we have one paid day and one free instead of two paid days? This is a very interesting model that is used by SQLBits in the UK. This gives you the two day aspect as well as offering options for paid and free attendees. I’m very intrigued by this. Should we focus on a topic? Buried in the minutes is a discussion of whether PASS should have a Business Analytics conference separate from Summit. This is an interesting question to consider. Would making SQLRally be focused on a particular topic make it more attractive? Would that even be a SQLRally? Can PASS effectively manage the two events? (FYI - Probably not.) Would it help differentiate it from Summit and SQL Saturday? These are all questions that I think should be asked and answered before we do this event again. And we can’t do that if we don’t take time to have the discussion. I wanted to get this published before I take off for a few days of vacation. When I get back I’d like to write more about why the international events are different and talk about where we go from here.

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  • Traditional POS is Dead

    - by David Dorf
    Traditional POS is dead -- I've heard that one before. Here's an excerpt from Joe Skorupa's blog over at RIS where he relayed ten trends that were presented at NRF. 7. Mobile POS signals death of traditional POS. Shoppers don't love self-checkout, but they prefer it to long queues or dealing with associates. Fixed POS is expensive and bulky. Mobile POS frees floor space for other purposes and converts associates from being cashiers to being sales assistants that provide new levels of customer service and incremental basket sales. In addition to unplugging the POS, new alternatives are starting to take hold - thin client, POS as a service, and replacing POS software with e-commerce platforms. I'll grant that in some situations for some retailers there might be an opportunity to to ditch the traditional POS, but for the majority of retailers that's just not practical. Take it from a guy that had to wake up at 3am after every Thanksgiving to monitor POS systems across the US on Black Friday. If a retailer's website goes down on Black Friday, they will take a significant hit. If a retailer's chain-wide POS system goes down on Black Friday, that retailer will cease to exist. Mobile POS works great for Apple because the majority of purchases are one or two big-ticket items that don't involve cash. There's still a traditional POS in every store to fall back on (its just hidden). Try this at home: Choose your favorite e-commerce site and add an item to the cart while timing how long it takes. Now multiply that by 15 to represent the 15 items you might buy at store like Target. The user interface isn't optimized for bulk purchases, and that's how it should be. The webstore and POS are designed for different purposes. Self-checkout is a great addition to POS and so is mobile checkout. But they add capabilities to POS, not replace it. Centralized architectures, even those based in the cloud, are quite viable as long as there's resiliency in the registers. You cannot assume perfect access to the network, so a POS must always be able to sell regardless of connectivity. Clearly the different selling channels should be sharing common functionality. Things like calculating tax, accepting coupons, and processing electronic payments can be shared, usually through a service-oriented architecture. This lowers costs and providers greater consistency, both of which help retailers. On paper these technologies look really good and we should continue to push boundaries, but I'm not ready to call the patient dead just yet.

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  • Getting SEO Savvy

    Go out, get savvy about the SEO available in Melbourne, then find and hire the best SEO in Melbourne. It's a smart solution to increasing your online sales and revenue and as far as solutions go, it is certainly being implemented all around the world by your competition.

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