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  • The Science of Creating a Money Making Keyword List

    Creating a money making keyword list is the foundation of your website marketing strategy. If your keyword list contains the right words or phrases then you will see plenty of traffic finding your site. If the keywords are not specific enough or are too general then your traffic will suffer and those that do happen to find your site may just look around a second or two and then move on.

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  • 10 Security Tips for the Holidays&amp;#133;And Beyond

    While you&#146;re focused on the year-end sales numbers, don&#146;t let your guard down when it comes to security, because a bad computer or network virus is a not-so-nice gift that keeps on giving long past the holidays. These 10 tips will help you keep your festive cheer.

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  • 5 Tips For Creating Great Website Content

    If you're like most business owners marketing online, you rely pretty heavily on your website to draw in traffic and drive sales. Your site is, in fact, the place where it all happens. Ultimately, it's where you want your target market to end up.

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  • Facial Recognition for Retail

    - by David Dorf
    My son decided to do his science project on how the brain recognizes faces.  Faces are so complicated and important that the brain has a dedicated area for just that purpose.  During our research, we came across some emerging uses for facial recognition in the retail industry. If you believe the movies, recognizing faces as they walk by a camera is easy for computers but that's not the reality.  Huge investments are being made by the U.S. government in this area, with a focus on airport security.  Now, companies like Eye See are leveraging that research for marketing purposes.  They do things like track eyes while viewing newspaper ads to see which ads get more "eye time."  This can help marketers make better placement and color decisions. But what caught my eye (that was too easy) was their new mannequins that watch shoppers.  These mannequins, being tested at European retailers like Benetton, watch shoppers that walk by and identify their gender, race, and age.  This helps the retailer better understand the types of customers being attracted to the outfit on the mannequin.  Of course to be most accurate, the software has pictures of the employees so they can be filtered out.  Since the mannequins are closer to the shoppers and at eye-level, they are more accurate than traditional in-ceiling LP cameras. Marketing agency RedPepper is offering retailers the ability to recognize loyalty shoppers at their doors using Facedeal.  For customers that have opted into the program, when they enter the store their face is recognized and they are checked in.  Then, as a reward, they are sent an offer on their smartphone. It won't be long before retailers begin to listen to shoppers are they walk the aisles, then keywords can be collected and aggregated to give the retailer an idea of what people are saying about their stores and products.  Sentiment analysis based on what's said or even facial expressions can't be far off. Clearly retailers need to be cautions and respect customer privacy.  That's why these technologies are emerging slowly.  But since the next generation of shoppers are less concerned about privacy, I expect these technologies to appear sporadically in the next five years then go mainstream.  Time will tell.

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  • Three Easy Steps to SEO

    As with all marketing endeavors, Search Engine Optimization (SEO) techniques should be targeted, incremental and measurable. This is truly an act of continuous quality improvement. Here are three essential elements to learn about, practice and refine: Target Your Audience Know who they are, what they need and where they come from.

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  • Distribute Your Articles on the Web

    Article marketing on the World Wide Web is a cost-effective way of getting the word out about your offerings and driving traffic to your website. However, you need to know the tricks of distributing your articles effectively so that your business can get the maximum leverage out of it.

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  • Android vend deux fois plus qu'iOS, mais ses développeurs gagneraient quatre fois moins d'après une estimation de Flurry

    Android vend deux fois plus qu'iOS, mais ses développeurs gagneraient quatre fois moins D'après Flurry A quelques jours du Google I/O et en plein WWDC d'Apple, l'étude est polémique et se doit d'être prise avec des pincettes. D'après Flurry, un cabinet d'analyse éditeur de solutions de marketing mobile, iOS bénéficierait d'une communauté de développeurs beaucoup plus fidèle et plus motivée que celle d'Android. En comparant les deux OS, l'étude affirme que sur 10 applications développées, 7 le sont pour les appareils d'Apple contre seulement 3 pour Android. [IMG]http://ftp-developpez.com/gordon-fowler/Etudes...

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  • Mark your calendar: Get ready for the next generation of the Oracle Database!

    - by Javier Puerta
    Mark your calendar for the following upcoming webcasts for partners on the new version of the Oracle Database: Oracle Database Technical Training Webcast for Partners: July 2nd, at 17:00 CET, 4:00 pm UK - Duration: 1 hour (Access details here) Oracle Database Sales Training Webcast for EMEA Partners: July 8th, at 10:00 am CET, 9am UK - Duration: 1 hour (Details will be communicated very soon)

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  • Mark your calendar: Get ready for the next generation of the Oracle Database!

    - by Javier Puerta
    Mark your calendar for the following upcoming webcasts for partners on the new version of the Oracle Database: Oracle Database Technical Training Webcast for Partners: July 2nd, at 17:00 CET, 4:00 pm UK - Duration: 1 hour (Access details here) Oracle Database Sales Training Webcast for EMEA Partners: July 8th, at 10:00 am CET, 9am UK - Duration: 1 hour (Details will be communicated very soon)

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  • Mastering Online Outsourcing

    Two things that have really helped me with my online marketing over the years are having an accountability partner and outsourcing. Also learning how well a solution to some problem will work out when the size of the problem increases. Most people think, I'll develop my business when it is time to develop it. The thing is developing over time can be the downfall of a business if not watched carefully.

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  • Best Strategy on How to Choose a Good Keyword For SEO on Your Website

    The secrets to success is consistent with the right choice of keyword. With the correct SEO Phrases, your sites will be well search engine optimized. This means that when people search for the keyword, your web pages will be high on search engines. Internet users go for sites which are high on the list of results and so the better visibility will also increase their sales.

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  • UK OUG Conference Highlights and Insights

    - by Richard Bingham
    As per my preemptive post, this was the first time the annual conference organized by the UK Oracle User Group (UKOUG) was split into two events, one for Oracle Applications and another in December for Oracle Technology. Apps13, as it was branded, was hailed as a success, with over 1000 registered attendees and three days of sessions, exhibition, round-tables and many other types of content. As this poster on their stand illustrates, the UKOUG is a strong community with popular participants from both big and small Oracle partners and customers. The venue was a more intimate setting than previous years also, allowing everyone to casually bump into those they hoped to. It gave a real feeling of an Apps Community. The main themes over the days where CRM and Customer Experience, HCM, and FIN/SCM. This allowed people to attend just one focused day if they wanted. In addition the Apps Transformation stream ran across all three days, offering insights, advice, and details on the newer product solutions like Fusion Applications.  Here are some of the key take-aways I got from the conference, specific to my role in Fusion Applications Developer Relations: User Experience continues to be a significant reason for adopting some of the newer application products available, with immediately obvious gains in user productivity and satisfaction reported by customers. Also this doesn't stop with the baked-in UX either, with their Design Patterns proving popular and indeed currently being extended to including things like extending on ADF mobile and customizing the Simplified UI. More on this to come from us soon. The executive sessions emphasized the "it's a journey" phrase, illustrating that modern business applications are powered by technologies such as Cloud, Mobile, Social and Big Data and these can be harnessed to help propel your organization forward. Indeed the emphasis is away from the traditional vendor prescribed linear applications road map, and towards plotting a course based on business priorities supported by a broad range of integrated solutions. To help with this several conference sessions demoed the new "Applications Navigator" tool, developed in partnership with OUG members, which offers a visual framework to help organizations plan their Oracle Applications investments around business and technology imperatives. Initial reaction was positive, especially as customers do not need to decipher Oracle's huge product catalog and embeds the best blend of proven and integrated applications solutions. We'll share more on this when it is generally available. Several sessions focused around explanations and interpretation of Oracle OpenWorld 2013, helping highlight the key Oracle Applications messages and directions. With a relative small percentage of conference attendees also at OpenWorld (from a show of hands) this was a popular way to distill the information available down into specific items of interest for the community. Please note the original OpenWorld 2013 content is still available for download but will not remain available forever (via the Oracle website OpenWorld Content Catalog > pick a session > see the PDF download). With the release of E-Business Suite 12.2 the move to develop and deploy on the Fusion Middleware stack becomes a reality for many Oracle Applications customers. This coupled with recent E-Business Suite features such as the Integrated SOA Gateway and the E-Business Suite SDK for Java, illustrates how the gap between the technologies and techniques involved in extending E-Business Suite and Fusion Applications is quickly narrowing. We'll see this merging continue to evolve going forwards. Getting started with Oracle Cloud Applications is actually easier than many customers expected, with a broad selection of both large and medium sized organizations explaining how they added new features to their existing Oracle Applications portfolios. New functionality available from Fusion HCM and CX are popular extensions that do not have to disrupt those core business services. Coexistence is the buzzword here, and the available integration is also simpler than many expected, commonly involving an initial setup data load, then regularly incremental synchronizations, often without a need for real-time constant communication between systems. With much of this pre-built already the implementation process is also quite rapid. With most people dressed in suits, we wanted to get the conversations going without the traditional english reserve, so we decided to make ourselves a bit more obvious, as the photo below shows. This seemed to be quite successful and helped those interested identify and approach us. Keep a look out for similar again. In fact if you're in the UK there is an "Apps Transformation Day" planned by the UKOUG for the 19th March 2014, with more details to follow. Again something we'll be sure to participate in. I am hoping to attend the next half of the UKOUG annual conference, Tech13, that focuses more on Oracle technology and where there is more likely to be larger attendance of those interested in the lower-level aspects of applications customization and development. If you're going, let me know and maybe we can meet up.

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  • Partner Training: Oracle Endeca Information Discovery 3.1

    - by Roxana Babiciu
    Please join us on November 19 (NAS, LAD) or November 20 (EMEA) to learn about the new release of Oracle Endeca Information Discovery 3.1. The training covers new and exciting self-service discovery capabilities for business users for unstructured analytics, a live demo, and Q&A with the Product Management team. OEID 3.1 offers unique sales opportunities to all Endeca, BI, and Data Warehousing partners. Don’t miss!

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  • The SEO Basics

    Search Engine Optimization or SEO is indeed an essential part of web marketing as it can help you promote your site by optimizing web pages or your entire website so that it will be able to get a higher position in search results. Although this can help you a lot in promoting your website, it cannot be a guarantee that your website will be able to get high ranking in search results especially if you are ignoring the basic rules.

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  • SEO - Concepts and Processes

    SEO and marketing may be quite different in someways but with similar goals, that is to help your business to reach its optimum success. SEO gives your site the face lift it needs and optimizes its content to achieve high ranking results in major search engines.

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  • Search Engine Optimization - The Best Way to Market Your Online Based Business

    There are many things to consider, when you start your own online marketing campaign via search engine optimization services. If you're an entrepreneur, you won't have time for all this, meaning you would need to hire someone to do all the work related to the optimization and the functioning of the website. The lucky fact is that most of the companies, which offer search engine optimization (SEO) services, also provide web design, content writing, web development, social bookmarking, and other related services.

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  • How should I land my next consulting gig? [closed]

    - by MrOodles
    For the last couple of years, I've been working on speculative projects, expanding my skillset with side work, and paying the bills while having a blast consulting for startups. However, for a number of personal reasons, I need to spend the next 6-9 months maximizing my cash income. I want to put this into effect starting in early August. So that means I have one month to put the necessary client list/portfolio/resume together to start making this happen. As a programmer, I am very proficient in building Django web apps. I can write the necessary SQL, python, javascript, and css to build every part of a Django app, and then do the system administration necessary to deploy on AWS using EC2. I can also rig up a CDN to work seemlessly with the app using S3 and Cloudfront. I have built GIS applications using GeoDjango and PostGIS, and I have constructed social video apps by implementing Encoding.com as a service to prepare raw video files for consumption on the web. I am also moderately proficient in programming PHP, Java, and C#. I have built web apps in PHP, and desktop apps in Java and C#. I have dabbled with Android applications and iPhone apps, but nothing I would show off. I have experience doing SEO, social media marketing, and content marketing. Many of my clients have needed their apps promoted after they were built, and I was always happy to oblige when I could. I have also worked with biometrics technology including fingerprints for government contractors. This was as much a business analyst role as it was a programming gig, as I had to help answer RFPs, make checklists, and work around reems and reems of regulations to build applications that met very large bureaucratic requirements. I only have two real requirements for my next gig(s): 1) Work remotely. I live in North East Ohio, and I don't plan on leaving, but I wouldn't mind traveling one or two weeks out of every month to service clients who need on-site help. 2) $60.00hr-$∞ USD contracting rate. So what should I do for the next 30 days to achieve this? Should I target some large company and learn the requisite buzzwords to impress them? Should I learn some new language or technology? Polish some skill that I already have? Should I build something using my current skillset, or with some new technology? Should I put a website for my consultancy together to market myself? Should I do that using latest technology x, y, and z? Or should I just slap something up on Tumblr? I'm willing to do anything (moral) over the next 4 weeks to put myself into a position to maximize my income, and I'm open to all and every idea Programmers users may have. Let me hear them.

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  • Your User is Supreme Part 2

    If you want to rank your website on the basis of any two keywords on the first page of search engines, even then you are directing your search engine optimization towards disaster. You have to understand the nuances of SEO before chalking out any plan as part of your search engine marketing.

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