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  • Website Promotion With a SEO Blog

    Webmasters can make use of a SEO blog to generate a large volume of sales leads. While the concept of blogging has been popular for quite some time not many people are aware of how to utilize it to promote their online business. However, statistics reveal that an SEO blog can successfully be used to catapult your online business to success.

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  • Windows Azure : Microsoft propose 3 mois d'essai gratuits à sa plateforme Cloud dédiée aux développeurs .NET, Web et Java

    Windows Azure : Microsoft propose 3 mois d'essai gratuits A sa plateforme Cloud dédiée aux développeurs Microsoft identifiait avec nous en octobre 2011 cinq types de scénarios d'utilisation d'Azure : les réseaux sociaux (Social Gaming, campagne marketing ou outil d'analyse tel que Superviz.in de Tequila Rapido), les objets connectés et les services associés (push de notification, stockage de données dans le cloud, synchronisation de différents devices via le cloud, etc.), les sites de e-commerce et les sites à forte audience, les domaines qui ont besoin d'une forte puissance de calcul (calcul de risque dans la finance, modélisation 3D, Rendering, simulation scientifique, etc.), et les applications mobiles (smar...

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  • Facial Recognition for Retail

    - by David Dorf
    My son decided to do his science project on how the brain recognizes faces.  Faces are so complicated and important that the brain has a dedicated area for just that purpose.  During our research, we came across some emerging uses for facial recognition in the retail industry. If you believe the movies, recognizing faces as they walk by a camera is easy for computers but that's not the reality.  Huge investments are being made by the U.S. government in this area, with a focus on airport security.  Now, companies like Eye See are leveraging that research for marketing purposes.  They do things like track eyes while viewing newspaper ads to see which ads get more "eye time."  This can help marketers make better placement and color decisions. But what caught my eye (that was too easy) was their new mannequins that watch shoppers.  These mannequins, being tested at European retailers like Benetton, watch shoppers that walk by and identify their gender, race, and age.  This helps the retailer better understand the types of customers being attracted to the outfit on the mannequin.  Of course to be most accurate, the software has pictures of the employees so they can be filtered out.  Since the mannequins are closer to the shoppers and at eye-level, they are more accurate than traditional in-ceiling LP cameras. Marketing agency RedPepper is offering retailers the ability to recognize loyalty shoppers at their doors using Facedeal.  For customers that have opted into the program, when they enter the store their face is recognized and they are checked in.  Then, as a reward, they are sent an offer on their smartphone. It won't be long before retailers begin to listen to shoppers are they walk the aisles, then keywords can be collected and aggregated to give the retailer an idea of what people are saying about their stores and products.  Sentiment analysis based on what's said or even facial expressions can't be far off. Clearly retailers need to be cautions and respect customer privacy.  That's why these technologies are emerging slowly.  But since the next generation of shoppers are less concerned about privacy, I expect these technologies to appear sporadically in the next five years then go mainstream.  Time will tell.

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  • Distribute Your Articles on the Web

    Article marketing on the World Wide Web is a cost-effective way of getting the word out about your offerings and driving traffic to your website. However, you need to know the tricks of distributing your articles effectively so that your business can get the maximum leverage out of it.

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  • New Podcast Available - Fusion DOO for Multi-Channel Retail

    - by Pam Petropoulos
    Oracle Fusion Distributed Order Orchestration can help retailers standardize their order and fulfillment processes across all channels.  Listen to the latest podcast entitled “Unify Sales and Fulfillment in Multi-Channel Retail with Fusion DOO” and discover how Fusion Distributed Order Orchestration can deliver value to retail customers and also hear real world examples of how customers are using it today.  Click here to listen to the podcast.

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  • SEO - Concepts and Processes

    SEO and marketing may be quite different in someways but with similar goals, that is to help your business to reach its optimum success. SEO gives your site the face lift it needs and optimizes its content to achieve high ranking results in major search engines.

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  • Mastering Online Outsourcing

    Two things that have really helped me with my online marketing over the years are having an accountability partner and outsourcing. Also learning how well a solution to some problem will work out when the size of the problem increases. Most people think, I'll develop my business when it is time to develop it. The thing is developing over time can be the downfall of a business if not watched carefully.

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  • The SEO Basics

    Search Engine Optimization or SEO is indeed an essential part of web marketing as it can help you promote your site by optimizing web pages or your entire website so that it will be able to get a higher position in search results. Although this can help you a lot in promoting your website, it cannot be a guarantee that your website will be able to get high ranking in search results especially if you are ignoring the basic rules.

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  • Are they asking too much of me?

    - by Tesserex
    Or am I just whining? Background: I work for a "startup," which I put in air quotes because the company has been around for 4 years. We have about 40 employees in three offices, 9 here plus some part time. We have a good amount of investment and bring in about 75% of what we spend (so not profitable just yet.) Standard work week is supposed to be about 60 hours, but they justify that as we have to be online when our international (Taiwan and Vietnam) offices are awake. When I started the job 6 months ago, I spent about a month prototyping an iphone app and did really well on my own. They also found out about my facebook applications and how many users they got. Putting 2 and 2 together (and winding up at -7) they realized 1. I'm independent and innovative (because I was able to use stackoverflow to answer my iOS questions instead of bugging my superiors) and 2. I must have an eye for marketing (since my fb apps grew totally organically without me doing any advertising), and assigned me to a project optimizing adwords campaigns. Today I got reviewed, and then chewed out, by our CEO for not totally rocking this project. Now I thought I was doing ok, but the CEO said the project is stagnant and they're expecting more from me. But since it's a startup, they play loose with job roles and I've had plenty of other things to do in the past three months. Every time I ask what's most important, I get conflicting responses depending who I ask, and the end result is that almost everything has equal priority - high. I could go on about how I don't think adwords is worthwhile for us since our profit margin is so slim, and how we should be trying to improve our website first, but that's not the point. I also have explained to the office director (who originally assigned me the project, not the CEO) that I don't actually know anything about marketing, I'm just a decent programmer, but they think my general smarts will prove capable of tackling this challenge. The CEO also clarified that he wants a more technical and algorithmic approach to the problem. So is there something I can do to address this? Combined with my existing and confusing workload, should I be raising an issue? Or should I do the grown up thing and give it my all, asking for help when I need it and hoping for the best? Sorry if this is very rant-ish.

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  • Best Strategy on How to Choose a Good Keyword For SEO on Your Website

    The secrets to success is consistent with the right choice of keyword. With the correct SEO Phrases, your sites will be well search engine optimized. This means that when people search for the keyword, your web pages will be high on search engines. Internet users go for sites which are high on the list of results and so the better visibility will also increase their sales.

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  • UK OUG Conference Highlights and Insights

    - by Richard Bingham
    As per my preemptive post, this was the first time the annual conference organized by the UK Oracle User Group (UKOUG) was split into two events, one for Oracle Applications and another in December for Oracle Technology. Apps13, as it was branded, was hailed as a success, with over 1000 registered attendees and three days of sessions, exhibition, round-tables and many other types of content. As this poster on their stand illustrates, the UKOUG is a strong community with popular participants from both big and small Oracle partners and customers. The venue was a more intimate setting than previous years also, allowing everyone to casually bump into those they hoped to. It gave a real feeling of an Apps Community. The main themes over the days where CRM and Customer Experience, HCM, and FIN/SCM. This allowed people to attend just one focused day if they wanted. In addition the Apps Transformation stream ran across all three days, offering insights, advice, and details on the newer product solutions like Fusion Applications.  Here are some of the key take-aways I got from the conference, specific to my role in Fusion Applications Developer Relations: User Experience continues to be a significant reason for adopting some of the newer application products available, with immediately obvious gains in user productivity and satisfaction reported by customers. Also this doesn't stop with the baked-in UX either, with their Design Patterns proving popular and indeed currently being extended to including things like extending on ADF mobile and customizing the Simplified UI. More on this to come from us soon. The executive sessions emphasized the "it's a journey" phrase, illustrating that modern business applications are powered by technologies such as Cloud, Mobile, Social and Big Data and these can be harnessed to help propel your organization forward. Indeed the emphasis is away from the traditional vendor prescribed linear applications road map, and towards plotting a course based on business priorities supported by a broad range of integrated solutions. To help with this several conference sessions demoed the new "Applications Navigator" tool, developed in partnership with OUG members, which offers a visual framework to help organizations plan their Oracle Applications investments around business and technology imperatives. Initial reaction was positive, especially as customers do not need to decipher Oracle's huge product catalog and embeds the best blend of proven and integrated applications solutions. We'll share more on this when it is generally available. Several sessions focused around explanations and interpretation of Oracle OpenWorld 2013, helping highlight the key Oracle Applications messages and directions. With a relative small percentage of conference attendees also at OpenWorld (from a show of hands) this was a popular way to distill the information available down into specific items of interest for the community. Please note the original OpenWorld 2013 content is still available for download but will not remain available forever (via the Oracle website OpenWorld Content Catalog > pick a session > see the PDF download). With the release of E-Business Suite 12.2 the move to develop and deploy on the Fusion Middleware stack becomes a reality for many Oracle Applications customers. This coupled with recent E-Business Suite features such as the Integrated SOA Gateway and the E-Business Suite SDK for Java, illustrates how the gap between the technologies and techniques involved in extending E-Business Suite and Fusion Applications is quickly narrowing. We'll see this merging continue to evolve going forwards. Getting started with Oracle Cloud Applications is actually easier than many customers expected, with a broad selection of both large and medium sized organizations explaining how they added new features to their existing Oracle Applications portfolios. New functionality available from Fusion HCM and CX are popular extensions that do not have to disrupt those core business services. Coexistence is the buzzword here, and the available integration is also simpler than many expected, commonly involving an initial setup data load, then regularly incremental synchronizations, often without a need for real-time constant communication between systems. With much of this pre-built already the implementation process is also quite rapid. With most people dressed in suits, we wanted to get the conversations going without the traditional english reserve, so we decided to make ourselves a bit more obvious, as the photo below shows. This seemed to be quite successful and helped those interested identify and approach us. Keep a look out for similar again. In fact if you're in the UK there is an "Apps Transformation Day" planned by the UKOUG for the 19th March 2014, with more details to follow. Again something we'll be sure to participate in. I am hoping to attend the next half of the UKOUG annual conference, Tech13, that focuses more on Oracle technology and where there is more likely to be larger attendance of those interested in the lower-level aspects of applications customization and development. If you're going, let me know and maybe we can meet up.

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  • Your User is Supreme Part 2

    If you want to rank your website on the basis of any two keywords on the first page of search engines, even then you are directing your search engine optimization towards disaster. You have to understand the nuances of SEO before chalking out any plan as part of your search engine marketing.

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  • PeopleSoft's Enterprise Financial Management 8.9

    Fred interviews Annette Melatti, Senior Director Financials Product Marketing and discusses the latest release and the value this release offers to customers including compliance, superior ownership experience, industry specific solution extensions, enhancements to the enterprise service automation solution and the introduction of the new asset lifecycle management solution.

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  • Mark your calendar: Get ready for the next generation of the Oracle Database!

    - by Javier Puerta
    Mark your calendar for the following upcoming webcasts for partners on the new version of the Oracle Database: Oracle Database Technical Training Webcast for Partners: July 2nd, at 17:00 CET, 4:00 pm UK - Duration: 1 hour (Access details here) Oracle Database Sales Training Webcast for EMEA Partners: July 8th, at 10:00 am CET, 9am UK - Duration: 1 hour (Details will be communicated very soon)

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  • Mark your calendar: Get ready for the next generation of the Oracle Database!

    - by Javier Puerta
    Mark your calendar for the following upcoming webcasts for partners on the new version of the Oracle Database: Oracle Database Technical Training Webcast for Partners: July 2nd, at 17:00 CET, 4:00 pm UK - Duration: 1 hour (Access details here) Oracle Database Sales Training Webcast for EMEA Partners: July 8th, at 10:00 am CET, 9am UK - Duration: 1 hour (Details will be communicated very soon)

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