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  • Are SQL Injection vulnerabilities in a PHP application acceptable if mod_security is enabled?

    - by Austin Smith
    I've been asked to audit a PHP application. No framework, no router, no model. Pure PHP. Few shared functions. HTML, CSS, and JS all mixed together. I've discovered numerous places where SQL injection would be easily possible. There are other problems with the application (XSS vulnerabilities, rampant inline CSS, code copy-pasted everywhere) but this is the biggest. Sometimes they escape inputs, not using a prepared query or even mysql_real_escape_string(), mind you, but using addslashes(). Often, though, their queries look exactly like this (pasted from their code but with columns and variable names changed): $user = mysql_query("select * from profile where profile_id='".$_REQUEST["profile_id"]."'"); The developers in question claimed that they were unable to hack their application. I tried, and found mod_security to be enabled, resulting in HTTP 406 for some obvious SQL injection attacks. I believe there to be sophisticated workarounds for mod_security, but I don't have time to chase them down. They claim that this is a "conceptual" matter and not a "practical" one since the application can't easily be hacked. Their internal auditor agreed that there were problems, but emphasized the conceptual nature of the issues. They also use this conceptual/practical argument to defend against inline CSS and JS, absence of code organization, XSS vulnerabilities, and massive amounts of repetition. My client (rightly so, perhaps) just wants this to go away so they can launch their product. The site works. You can log in, do what you need to do, and things are visibly functional, if slow. SQL Injection would indeed be hard to do, given mod_security. Further, their talk of "conceptual vs. practical" is rhetorically brilliant, considering that my client doesn't understand web application security. I worry that they've succeeded in making me sound like an angry puritan. In many ways, this is a problem of politics, not technology, but I am at a loss. As a developer, I want to tell them to toss the whole project and start over with a new team, but I face a strong defense from the team that built it and a client who really needs to ship their product. Is my position here too harsh? Even if they fix the SQL Injection and XSS problems can I ever endorse the release of an unmaintainable tangle of spaghetti code?

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  • The Case for Complimentary Software Copies

    - by GGBlogger
    As the Geriatric Geek you can understand that I’ve been writing and studying for over 60 years. That means that I’ve seen insane changes in the computer software industry. I’ve made the joke that I get a new college education every 6 months or so. Of course that’s an exaggeration but it doesn’t make the feeling go away. I have a long standing and strong relationship with Microsoft so I’m armed with virtually every tool they make. It also means that I have access to tons of training material. But here’s the rub… Last year I started a definitive read of Professional Visual Basic 2008. The purpose was to fill in holes in my understanding of various things. I’m currently on page 1119 of some 1400 pages. During this sojourn I’ve decided that the future is web related which is to say that the future of “thick client” applications running as Windows applications is likely to slowly disappear. To that end I’ve taken a side trip or two into the world of ASP (including XML), Silverlight and cloud development. After carefully avoiding (that’s tongue in cheek) XML for years I finally had to bite the bullet, so to speak, and start learning XML in earnest. The most recent result of that was trail downloads of Altova’s MissionKit 2010 for Software Architects and Liquid Technologies Liquid XML Studio Developer Edition. These are both beautiful products and I want to learn them and write about them. Now comes the rub… While 30 day evaluations are generous in allowing casual users to assess these technologies for purchase they are NOT long enough to allow an author to evaluate, learn and ultimately write about them. Even if I devoted the full 30 days to learning, using and writing about say Altova’s suite I wouldn’t have enough time. Liquid XML may be a little easier to learn (one product as opposed to 8).  Add to that the fact that I frequently get sidetracked to add to my kit and it really blows out. It can be extremely frustrating when I’ve devoted hours to a project and suddenly discover that to complete it I will either need to purchase a license or abandon the project. Since my life blood does not depend on the product I end up abandoning the project and moving on. So to the folks from whom I request complimentary copies… I guarantee that if I convert your product to doing paid development work I will purchase a license to do that but as long as I am using your product to study for the purpose of writing samples, teaching use or otherwise promoting your product to other paying customers I will ask that you give me a license so that I can do that without facing the dread expiration of a 30 day trial.

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  • SQL Azure and Trust Services

    - by BuckWoody
    Microsoft is working on a new Windows Azure service called “Trust Services”. Trust Services takes a certificate you upload and uses it to encrypt and decrypt sensitive data in the cloud. Of course, like any security service, there’s a bit more to it than that. I’ll give you a quick overview of how you can use this product to protect data you send to SQL Azure. The primary issue with storing data in the cloud is that you are in an environment that isn’t under your control – in fact, that’s the benefit of being in a distributed computing environment in the first place. On premises you’re able to encrypt data you don’t want anyone else to see, using various methods such as passwords (not very strong) or certificates (stronger). When you use a certificate, it’s vital that you create (or procure) and protect it yourself. When you store data remotely, regardless of IaaS, PaaS or SaaS, you don’t own the machines where the data lives. That means if you use a certificate from the cloud vendor to encrypt the data, you have to trust that the data won’t be accessed by the vendor. In some cases having a signed agreement with the vendor that they won’t access your data is sufficient, in other cases that doesn’t meet the requirements your system has for security. With the new Trust Services service, the basic process is that you use a Portal to create a Trust Server using policies and other controls. You place a X.509 Certificate you create or procure in that server. Using the Software development Kit (SDK), the developer has access to an Application Layer Encryption Framework to set fields of data they want to encrypt. From there, the data can be stored in SQL Azure as a standard field – only it is encrypted before it ever arrives. The portion of the client software that decrypts the data uses the same service, so the authenticated user sees the data if they are allowed to do so. The data remains encrypted “at rest”.  You can learn more about this product and check it out in the SQL Azure labs at Microsoft Codename "Trust Services"

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  • SQL Community – stronger than ever

    - by Rob Farley
    I posted a few hours ago about a reflection of the Summit, but I wanted to write another one for this month’s T-SQL Tuesday, hosted by Chris Yates. In January of this year, Adam Jorgensen and I joked around in a video that was used for the SQL Server 2012 launch. We were asked about SQLFamily, and we said how we were like brothers – how we could drive each other crazy (the look he gave me as I patted his stomach was priceless), but that we’d still look out for each other, just like in a real family. And this is really true. Last week at the PASS Summit, there was a lot going on. I was busy as always, as were many others. People told me their good news, their awful news, and some whinged to me about other people who were driving them crazy. But throughout this, people in the SQL Server community genuinely want the best for each other. I’m sure there are exceptions, but I don’t see much of this. Australians aren’t big on cheering for each other. Neither are the English. I think we see it as an American thing. It could be easy for me to consider that the SQL Community that I see at the PASS Summit is mainly there because it’s a primarily American organisation. But when you speak to people like sponsors, or people involved in several types of communities, you quickly hear that it’s not just about that – that PASS has something special. It goes beyond cheering, it’s a strong desire to see each other succeed. I see MVPs feel disappointed for those people who don’t get awarded. I see Summit speakers concerned for those who missed out on the chance to speak. I see chapter leaders excited about the opportunity to help other chapters. And throughout, I see a gentleness and love for people that you rarely see outside the church (and sadly, many churches don’t have it either). Chris points out that the M-W dictionary defined community as “a unified body of individuals”, and I feel like this is true of the SQL Server community. It goes deeper though. It’s not just unity – and we’re most definitely different to each other – it’s more than that. We all want to see each other grow. We all want to pull ourselves up, to serve each other, and to grow PASS into something more than it is today. In that other post of mine I wrote a bit about Paul White’s experience at his first Summit. His missus wrote to me on Facebook saying that she welled up over it. But that emotion was nothing about what I wrote – it was about the reaction that the SQL Community had had to Paul. Be proud of it, my SQL brothers and sisters, and never lose it.

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  • Get to Know a Candidate (2 of 25): Merlin Miller&ndash;American Third Position Party

    - by Brian Lanham
    DISCLAIMER: This is not a post about “Romney” or “Obama”. This is not a post for whom I am voting. Information sourced for Wikipedia. Meet Merlin Miller of American Third Position Party In addition to being American Third Position Party nominee, Miller is an independent film maker.  He is a graduate of West Point and has commanded two units in the United States Army.  After military service he worked as an industrial engineering manager for Michelin Tire.  He learned about film making by earning an MFA from the University of Southern California. Mr. Miller is on the ballot in: CO, NJ, and TN. In the 2000’s, Miller began taking an increasingly paleoconservative political stance.  He claimed that Hollywood “ surreptitiously seeks to destroy our European-American heritage and our Christian-based traditional values, and replace them with values that debase these traditional values and elevate minorities as paragons of virtue and wisdom....Today’s motion pictures, in concert with other forms of mass media entertainment, are the greatest enemies to the well-being of our progeny and the future of our country.” Miller states that he "doesn't like" interracial marriage; however, he does not support outlawing interracial marriage, either.  Miller has denied being anti-Semitic, instead claiming that he merely opposes "favoritism" granted to Jews in the film industry.  He also opposes illegal immigration and what he refers to as "wide open borders" in the United States. The American Third Position Party (A3P) is a third positionist American political party which promotes white supremacy.  It was officially launched in January 2010 (although in November 2009 it filed papers to get on a ballot in California) partially to channel the right-wing populist resentment engendered by the financial crisis of 2007–2010 and the policies of the Obama administration and defines its principal mission as representing the political interests of white Americans. The party takes a strong stand against immigration and globalization, and strongly supports an anti-interventionist foreign policy. Although the party does not support labor unions, they do strongly support the labor rights of the American working class on a platform of placing American workers first over illegal immigrant workers and banning of overseas corporate relocation of American industry and technology Third Position or Third Alternative refers to a revolutionary nationalist political position that emphasizes its opposition to both communism and capitalism. Advocates of Third Position politics typically present themselves as "beyond left and right", instead claiming to syncretize radical ideas from both ends of the political spectrum Learn more about Merlin Miller and American Third Position Party on Wikipedia.

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  • TechCast Live: "Java and Oracle, One Year Later" Replay Now Available

    - by Justin Kestelyn
    Earlier this week I had the opportunity to chat with Ajay Patel, Oracle's VP leading the Java Evangelist team, about "the state of the union" wrt Oracle and Java. Take a look: And here are some choice quotes, some paraphrased, as helpfully transcribed by Java evangelist Terrence Barr: "One key thing we have learned ... Java is not just a platform, it is also an ecosystem, and you can't have an ecosystem without a community." "The objectives, strategically [for Java at Oracle] have been pretty clear: How do we drive adoption, how do we build a larger, stronger developer community, how do we really make the platform much more competitive." "It's about transparency, involvement. IBM, RedHat, Apple have all agreed to working with us to make OpenJDK the best platform for open source development ... it is a sign that the community has been waiting to move the Java platform forward." "It's not just about Oracle anymore, it's about Java, the technology, the community, the developer base, and how we work with them to move the innovation forward." "Java is strategic to Oracle, and the community is strategic for Java to be successful ... it is critical to our business." On JavaFX 2.0: "... is coming to beta soon, with a release planned in second half [of 2011] ... will give you a new, high-performance graphics engine, the new API for JavaFX ... you will see a very strong, relevant platform for levering rich media platforms." On the JDK and SE: "... aggressively moving forward, JDK 7 is now code complete ... looking good for getting JDK 7 out by summer as we promised. Started work on JDK 8, Jigsaw and Lambda are moving along nicely, on track for JDK 8 release next year ... good progress." On Java EE and Glassfish: "... Very excited to have Glassfish 3.1 released, with clustering and management capabilities ... working with the JCP to shortly submit a number of JSRs for Java EE 7 ... You'll see Java EE 7 becoming the platform for cloud-based development." "You will see Oracle continue to step up to this role of Java steward, making sure that the language, the technology, the platform ... is competitive, relevant, and widely adopted." Making progress!

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  • SQL Community – stronger than ever

    - by Rob Farley
    I posted a few hours ago about a reflection of the Summit, but I wanted to write another one for this month’s T-SQL Tuesday, hosted by Chris Yates. In January of this year, Adam Jorgensen and I joked around in a video that was used for the SQL Server 2012 launch. We were asked about SQLFamily, and we said how we were like brothers – how we could drive each other crazy (the look he gave me as I patted his stomach was priceless), but that we’d still look out for each other, just like in a real family. And this is really true. Last week at the PASS Summit, there was a lot going on. I was busy as always, as were many others. People told me their good news, their awful news, and some whinged to me about other people who were driving them crazy. But throughout this, people in the SQL Server community genuinely want the best for each other. I’m sure there are exceptions, but I don’t see much of this. Australians aren’t big on cheering for each other. Neither are the English. I think we see it as an American thing. It could be easy for me to consider that the SQL Community that I see at the PASS Summit is mainly there because it’s a primarily American organisation. But when you speak to people like sponsors, or people involved in several types of communities, you quickly hear that it’s not just about that – that PASS has something special. It goes beyond cheering, it’s a strong desire to see each other succeed. I see MVPs feel disappointed for those people who don’t get awarded. I see Summit speakers concerned for those who missed out on the chance to speak. I see chapter leaders excited about the opportunity to help other chapters. And throughout, I see a gentleness and love for people that you rarely see outside the church (and sadly, many churches don’t have it either). Chris points out that the M-W dictionary defined community as “a unified body of individuals”, and I feel like this is true of the SQL Server community. It goes deeper though. It’s not just unity – and we’re most definitely different to each other – it’s more than that. We all want to see each other grow. We all want to pull ourselves up, to serve each other, and to grow PASS into something more than it is today. In that other post of mine I wrote a bit about Paul White’s experience at his first Summit. His missus wrote to me on Facebook saying that she welled up over it. But that emotion was nothing about what I wrote – it was about the reaction that the SQL Community had had to Paul. Be proud of it, my SQL brothers and sisters, and never lose it.

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  • Highlights From Interact '12 - Healthcare Industry User Group

    - by John Webb
    Last week the Oracle team traveled to Orlando for the 18th annual Healthcare Industry User Group (HIUG) conference, Interact '12.   HIUG has over 3,000 members representing 180 organizations.  While we now know the result on the SCOTUS ruling yesterday, the consensus at the conference last week was summed up well in the welcome note from HIUG President, Chris Ryzewski:    "Regardless of the legal ruling on this administration's  Patient Protection and Affordable Care Act we will undoubtedly be called upon to further reduce costs and be more efficient in every aspect of our business processes."    Well put!   Attendance exceeded previous years with several hundred attendees, over 100 sessions, and a trade show that numbered 40 booths.    Most of the HIUG members use PeopleSoft applications and they tend to be full suite customers who use PeopleSoft broadly from HCM to Financials and Supply Chain. For many customers who have licensed PeopleSoft in the last year, it was their first experience with a very strong and collaborative user group.   I had dinner with a provider who is rolling out PeopleSoft HCM and ERP to a nationwide system of forty hospitals.  A key driver for this organization and others is how to leverage PeopleSoft applications to meet the cost reduction goals mentioned above.   In the area of procurement, the topic of Supplier Contract Management attracted a lot of attention.  Contract pricing and adherence to contracts throughout the procure to pay life cycle are key to meeting cost containment objectives.  Customers were excited to see the new faceted search capabilities and usability of  the upcoming PeopleSoft eProcurement release.     The new Work Center concept was discussed in several areas including the Cost Reconciliation Work Center and the Supply Demand Work Center which enables healthcare specific functions around PAR counts and related replenishment activities.  The latest Feature Pack of HCM 9.1 was demonstrated with the Talent Summary and Manager Dashboard.   Customers were excited to see the major advances in self service available today.    The Grants Special Interest Group focused quite a bit on the usage of PeopleSoft's Project Costing "Funds Distribution" feature, which can be used to manage capital projects funded by multiple agencies and sources.  Along with the latest release of the Mobile Inventory solution that several hospitals have now implemented, a preview of new mobile applications for expenses and approvals drew a lot of attention.   The PeopleSoft focus on assisting these companies in their goals to contain costs and create new efficiencies continues forward.   We look foward to Interact '13!     

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  • Get Specific depth values in Kinect (XNA)

    - by N0xus
    I'm currently trying to make a hand / finger tracking with a kinect in XNA. For this, I need to be able to specify the depth range I want my program to render. I've looked about, and I cannot see how this is done. As far as I can tell, kinect's depth values only work with pre-set ranged found in the depthStream. What I would like to do is make it modular so that I can change the depth range my kinect renders. I know this has been down before but I can't find anything online that can show me how to do this. Could someone please help me out? I have made it possible to render the standard depth view with the kinect, and the method that I have made for converting the depth frame is as follows (I've a feeling its something in here I need to set) private byte[] ConvertDepthFrame(short[] depthFrame, DepthImageStream depthStream, int depthFrame32Length) { int tooNearDepth = depthStream.TooNearDepth; int tooFarDepth = depthStream.TooFarDepth; int unknownDepth = depthStream.UnknownDepth; byte[] depthFrame32 = new byte[depthFrame32Length]; for (int i16 = 0, i32 = 0; i16 < depthFrame.Length && i32 < depthFrame32.Length; i16++, i32 += 4) { int player = depthFrame[i16] & DepthImageFrame.PlayerIndexBitmask; int realDepth = depthFrame[i16] >> DepthImageFrame.PlayerIndexBitmaskWidth; // transform 13-bit depth information into an 8-bit intensity appropriate // for display (we disregard information in most significant bit) byte intensity = (byte)(~(realDepth >> 8)); if (player == 0 && realDepth == 00) { // white depthFrame32[i32 + RedIndex] = 255; depthFrame32[i32 + GreenIndex] = 255; depthFrame32[i32 + BlueIndex] = 255; } // omitted other if statements. Simple changed the color of the pixels if they went out of the pre=set depth values else { // tint the intensity by dividing by per-player values depthFrame32[i32 + RedIndex] = (byte)(intensity >> IntensityShiftByPlayerR[player]); depthFrame32[i32 + GreenIndex] = (byte)(intensity >> IntensityShiftByPlayerG[player]); depthFrame32[i32 + BlueIndex] = (byte)(intensity >> IntensityShiftByPlayerB[player]); } } return depthFrame32; } I have a strong hunch it's something I need to change in the int player and int realDepth values, but i can't be sure.

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  • Will HTML5 make Silverlight redundant?

    - by Laila
    One of the great features of Adobe AIR v2 that was launched this month was its support for some of the 2008 draft of HTML5. The HTML5 specification was started in 2004, but the full spec will probably not be approved by W3C until around 2022. One might have thought that it would take years yet from now to reach the point where any browsers were remotely HTML5-compliant, but enough of HTML5 is published and agreed to make a lot of it possible, and Safari and Adobe have got there thanks to Apple's open-source WebKit. The race for HTML 5 has been fuelled by the demand by Apple and Google for advanced graphics, typography, animations and transitions without having to rely on third party browser plug-ins such as Adobe Flash or Silverlight. There is good reason for this haste: Flash doesn't support touch-devices and has been slow in supporting hardware video decoders such as H.264. There is a strong requirement to do all that Flash can do in an open-standards way. Those with proprietary solutions remain sniffy. In AIR 2, Adobe pointedly disables the HTML5 and tags that allow basic playing of media content, saying that the specification is not final and there is still no standard for the supported formats, and adding that Safari implements a 'disjoint set' of codecs. Microsoft also has little interest in HTML 5 as it has so much invested in Silverlight. Google stands to gain by the Adobe AIR for Android as it will allow a lot of applications to be migrated easily to the platform, so sees Apple's war on Flash as a way of gaining market share. Why do we care? It is because HTML5/CSS3 provides facilities much far beyond HTML4, bring the reality of browser-based applications a lot closer. Probably most generally useful is the advanced typography: Safari and AIR already both support a way of reflowing text in a container across an arbitrary number of columns; Page-specific fonts can also be specified. Then there is 2D drawing, video, transitions, local storage, AJAX navigation and mutable DOM prototypes. HTML5 is likely to provide base functionality that is required but it is too early to be certain that it will render Flash, Silverlight or JavaFX obsolete. In the meantime, Adobe Air provides the best vehicle for developing HTML5/CSS3 applications without a twinge of worry about browser incompatibilities. Cheers, Laila

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  • Software monetization that is not evil

    - by t0x1n
    I have a free open-source project with around 800K downloads to date. I've been contacted by some monetization companies from time to time and turned them down, since I didn't want toolbar malware associated with my software. I was wondering however, is there a non-evil way to monetize software ? Here are the options as I know them: Add a donation button. I don't feel comfortable with that as I really don't need "donations" - I'm paid quite well. Donating users may feel entitled to support etc. (see the second to last bullet) Add ads inside your application. In the web that may be acceptable, but in a desktop program it looks incredibly lame. Charge a small amount for each download. This model works well in the mobile world, but I suspect no one will go for it on the desktop. It doesn't mix well with open source, though I suppose I could charge only for the binaries (most users won't go to the hassle of compiling the sources). People may expect support etc. after having explicitly paid (see next bullet). Make money off a service / community / support associated with the program. This is one route I definitely don't want to take, I don't want any sort of hassle beyond coding. I assure you, the program is top notch (albeit simple) and I'm not aware of any bugs as of yet (there are support forums and blog comments where users may report them). It is also very simple, documented, and discoverable so I do think I have a case for supplying it "as is". Add affiliate suggestions to your installer. If you use a monetization company, you lose control over what they propose. Unless you can establish some sort of strong trust with the company to supply quality suggestions (I sincerely doubt it), I can't have that. Choosing your own affiliate (e.g. directly suggesting Google Toolbar) is possibly the only viable solution to my mind. Problem is, where do I find a solid affiliate that could actually give value to the user rather than infect his computer with crapware? I thought maybe Babylon (not the toolbar of course, I hate toolbars)?

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  • It is CX a new concept?

    - by Isabel F. Peñuelas
    The Marketing Industry and the Web Industry are talking about CX since some time. However it is only very recently that the concept has reached some common meaning accepted by the analysts’ and the IT community. The new CX model depends on two previous facts: the expansion of the social media, and the impact of the new advanced features of mobile devices regarding brand-customer interaction. CXsers vs UXers First there is some need of disambiguity between User Experience and Customer Experience. User Experience -UX, is a much well established concept related with the design of user interactions for particular devices. UX people are interested on multiple touch points of digital interfaces while CX people are interested on all kind of interfaces including physical ones. UX is an evolution of Web Usability, while CX is a marketing concept. UX is an instrument of User Experience. CX in fact is all about Connections and Interactions. Connections Dan Draper, the creative director Mad Men, understands very well that to market effectively means to connect with people, and the best way to connect to people is to use the connections people have with other people: understanding Social Media connections and taking the customer pulse of customers on those medias, and are strong facilitators of CX strategies.  Interactions We can very simply define CX as the relationship that a customer establishes with a brand through multiple touch points (interactions, channels) through the entire life cycle of his relationship- direct or indirect with the brand. Interactions can be grouped on Customer Journeys through multiple touch points defined as the path a customer follows to achieve a goal. Processes A customer journey today usually starts at the moment he surfs the Web, then he takes a purchase decision; purchases the product;  request a particular service and finally recommends or do not recommends the product.  Customer Journeys are processes, and to analyze customer journeys there exists today a broad offering of modern Customer Journey tools very similar actually to the use cases or UML activity diagrams for IT systems design. As a summary CX is nothing more and nothing less than applying process analysis methods for better understanding how to create value through customer interactions across the multiple user´s touch points with the brand.

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  • Synchronizing ODSEE and OUD

    - by Etienne Remillon
    When it comes to synchronizing between ODSEE and OUD, what should be the best options ? Couple  options are available - Use one of OUD internal capability called Replication Gateway - Use our synchronization tool called Directory Integration Platform part of Oracle Directory Services Plus - Manuel export and import Let's check pro and cons on each method. Replication Gateway is the natural, out of the box solution to perform the task. We created this as a feature of OUD because it works at our replication protocol level. The gateway perform the required adaptation between the ODSEE's replication protocol and OUD's one. The benefits of doing this is that it provide strong consistency between the to type of directories. This fully leverage conflict management implemented in the replication protocols to ensure that changes are applied in a coherent and ordered manner. It does not require specific modification on existing ODSEE production instances such as turning on "retro changelog". Changes are propagated at near speed of replication in both directions. Replication Gateway can also synchronize information that are stored internally in the directory server such as "xxxxx" account locking managed at ODSEE server level and not via the nsyyyy attribute. OUD replication gateway does no require any specific tools or installation specific procedure. It is manged like other OUD component with monitoring and configuration via the standard console. OUD Replication Gateway does not perform adaptation between ODSEE and OUD. Using Directory Integration Protocol as external component to OUD, brings flexibility in remapping and transformations between ODSEE and OUD. There is a price to pay in using DIP to perform the synchronization task. You will have to turn on the retro change log to get access to changes on the ODSEE side (this will impact disk and CPU usage and performances which could be a serious challenge for your existing ODSEE environment (if you have not provisioned additional hardware and instances). You will not benefits of conflict resolution management and this might have to be addressed at application level, which is not always possible to implement. Using export and import seams very simple, but this methodology cannot ensure an highly available deployment with up to date entries on booth sides. This solution can be used if full HA with up-to-date data is not needed (during synchronization time). It often used  if data-cleaning need to take place to avoid polluting a new environment with old un-necessary data.

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  • Why is my laptop so sluggish? Or Damn You Facebook and Twitter! Or All Hail Chrome!

    - by John Conwell
    In the past three weeks, I've noticed that my laptop (dual core 2.1GHz, 2Gb RAM) has become amazingly sluggish.  I only uses for communications and data lookup workflows, so the slowness was tolerable.  But today I finally got fed up with the suckyness and decided to get to the root of the problem (I do have strong performance roots after all). It actually didn't take all that long to figure it out.  About a year ago I converted to Google Chrome (away from FireFox).  One of the great tools Chrome has is a "Task Manager" tool, that gives you Windows Task Manager like details for all the tabs open in the browser (Shift + Esc).  Since every tab runs in its own process, its easy from Task Manager (both Windows or Chrome) to identify and kill a single performance offending tab.  This is unlike IE, where you only get aggregate data about all tabs open.  Anyway, I digress.  Today my laptop sucked.  Windows Task Manager told me that I had two memory hogging Chrome tabs, but couldn't tell me which web page those tabs are showing.  Enter Chrome Task Manager which tells you the page title, along with CPU, memory and network utilization of each tab.  Enter my amazement.  Turns out Facebook was using just shy of half a Gb of RAM.  Half a Gigabyte!  That's 512 Megabytes!524,288 Kilobytes! 536,870,912 Bytes!  Or 4,294,967,296 Bits!  In other words, that's a frackin boat load of memory.  Now consider that Facebook is running on pretty much 96.3% (statistics based on absolutely nothing) of every house hold desktop, laptop, netbook, and mobile device in America, that is pretty horrific! And I wasn't playing any Facebook games like FarmWars or MafiaVille.  I just had my normal, default home page up showing me who just had breakfast, or just got finished with their morning run. I'm sorry...let me say that again...HALF A GIG OF RAM!  That is just unforgivable. I can just see my mom calling me up:  Mom: "John...I think I need a new computer.  Mine is really slow these days" John: "What do you have running?" Mom: "Oh, just Facebook" John: "Ok, close Facebook and tell me how fast your computer feels" Mom: "Well...I don't know how fast it is.  All I do is use Facebook" John: "Ok Mom, I'll send you a new computer by Tuesday" Oh yea...and the other offending web page?  It was Twitter, using a quarter of a Gigabyte. God I love social networks!

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  • Survey results: Open source developer preferences

    We recently conducted a survey of open source developers to learn about their current preferences around hosting sites and source control systems.  The survey was primarily advertised via Twitter, and we tried to avoid pushing the survey among audiences that would be specifically oriented towards a particular site (for example we did not advertise the survey from the CodePlex twitter account). In total there were just under 500 responses, so a reasonable sample size although not necessarily enough to guarantee fully representative results.  One of the survey questions was what is your preferred operating system for development, and looking at the results they are particularly interesting when split by operating system preference because of how significant the difference is:   Table 1 - Preferences by what is preferred operating system for development   As you can see, the preferences among developers which prefer Windows is very different from Linux and Mac oriented developers.  Again, the question was on what operating system they prefer to use for development, and didn’t ask what type of applications they create, so presumably many create things like websites which are cross-platform from a user perspective regardless of the operating system they prefer developing with. For hosting site preference, CodePlex and GitHub are roughly tied for first place among Windows developers and combined are preferred by over 75%.  However with Linux and Mac developers, GitHub has a runaway lead over the other sites.  Perhaps not particularly surprising, CodePlex has negligible mindshare among Linux and Mac developers.  It is somewhat surprising how low SourceForge and Google Code are given historically they used to rank much higher. Looking at version control preferences is also interesting.  Among Windows developers TFS, Mercurial, Subversion, and Git all have a sizable following.  While for Linux and Mac developers it is almost all Git and Mercurial, with Git having a substantial lead.  Git is generally considered to run better on Linux and have more of a Unix feel, so not really surprising to see it more popular there compared to Windows developers.  It is surprising how low Subversion has dropped since it was the dominant preference not long ago for open source developers.  Around a quarter of Windows developers still prefer Subversion, but Linux and Mac developers have largely abandoned it.  The trend towards distributed version control systems (e.g. Mercurial and Git) is strong, with over 50% of Windows developers now prefer DVCS, and over 80% of Linux and Mac developers.

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  • Windows8, JavaScript and HTML5 - A good thing?

    - by Albers
    Most of us have seen the Windows 8 news regarding support for native HTML5/JavaScript applications. The press has pushed this as a potential threat to the .NET developer community because JavaScript and HTML5 were called "our new developer platform". The press release refers to "Web-connected and Web-powered apps built using HTML5 and JavaScript that have access to the full power of the PC.".Microsoft has also been hush on details related to these comments. Before we buy the hype and start worrying about a world where we drop our Visual Studio licenses and buy DreamWeaver - let's think about how Windows 8 HTML/JavaScript applications would be implemented. The HTML5 spec offers support for offline applications, but this won't offer the OS-integrated experience the press release refers to. MS has to be planning a way to extend access beyond the traditional JavaScript feature set. Microsoft has a similar option today: HTML Applications or HTAs. They come close to required features, but HTAs need ActiveX or Java integration to provide the promised OS-level access. I'm guessing that Microsoft's future OS strategy isn't built on developers cranking out ActiveX controls or Java applets. So where is Microsoft headed? One possibility is that MS builds a new JavaScript framework from the ground up outside their current APIs. Another idea would be for Microsoft to add support for JavaScript as a first class .NET language using the Dynamic Language Runtime. A solution based on the DLR could be integrated into an HTA-like model to provide the promised access, along with the full range of features in .NET Framework. Security comes included in the Framework. And the work necessary to support this integration would tie in nicely with the effort MS has recently made providing better JavaScript and HTML5 support in Visual Studio 2010. As a bonus, a full-fledged JavaScript DLR implementation would allow single language web solutions across client and server (think node.js) and would appeal to developers who are familiar with JavaScript but have less experience with the Microsoft tech stack. We will all get a better picture after the Build conference in September. But in the mean time we know that Microsoft has a reputation for providing strong developer support. We might want to reserve our harshest judgement and consider that the press release could hint at new opportunities for .NET development.

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  • The Buzz at the JavaOne Bookstore

    - by Janice J. Heiss
    I found my way to the JavaOne bookstore, a hub of activity. Who says brick and mortar bookstores are dead? I asked what was hot and got two answers: Hadoop in Practice by Alex Holmes was doing well. And Scala for the Impatient by noted Java Champion Cay Horstmann also seemed to be a fast seller. Hadoop in PracticeHadoop is a framework that organizes large clusters of computers around a problem. It is touted as especially effective for large amounts of data, and is use such companies as  Facebook, Yahoo, Apple, eBay and LinkedIn. Hadoop in Practice collects nearly 100 Hadoop examples and presents them in a problem/solution format with step by step explanations of solutions and designs. It’s very much a participatory book intended to make developers more at home with Hadoop.The author, Alex Holmes, is a senior software engineer with more than 15 years of experience developing large-scale distributed Java systems. For the last four years, he has gained expertise in Hadoop solving Big Data problems across a number of projects. He has presented at JavaOne and Jazoon and is currently a technical lead at VeriSign.At this year’s JavaOne, he is presenting a session with VeriSign colleague, Karthik Shyamsunder called “Java: A Perfect Platform for Data Science” where they will explain how the Java platform has emerged as a perfect platform for practicing data science, and also talk about such technologies as Hadoop, Hive, Pig, HBase, Cassandra, and Mahout. Scala for the ImpatientSan Jose State University computer science professor and Java Champion Cay Horstmann is the principal author of the highly regarded Core Java. Scala for the Impatient is a basic, practical introduction to Scala for experienced programmers. Horstmann has a presentation summarizing the themes of his book on at his website. On the final page he offers an enticing summary of his conclusions:* Widespread dissatisfaction with Java + XML + IDEs               --Don't make me eat Elephant again * A separate language for every problem domain is not efficient               --It takes time to master the idioms* ”JavaScript Everywhere” isn't going to scale* Trend is towards languages with more expressive power, less boilerplate* Will Scala be the “one ring to rule them”?* Maybe              --If it succeeds in industry             --If student-friendly subsets and tools are created The popularity of both books echoed comments by IBM Distinguished Engineer Jason McGee who closed his part of the Sunday JavaOne keynote by pointing out that the use of Java in complex applications is increasingly being augmented by a host of other languages with strong communities around them – JavaScript, JRuby, Scala, Python and so forth. Java developers increasingly must know the strengths and weaknesses of such languages going forward.

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  • How can I make a universal construction more efficient?

    - by VF1
    A "universal construction" is a wrapper class for a sequential object that enables it to be linearized (a strong consistency condition for concurrent objects). For instance, here's an adapted wait-free construction, in Java, from [1], which presumes the existence of a wait-free queue that satisfies the interface WFQ (which only requires one-time consensus between threads) and assumes a Sequential interface: public interface WFQ<T> // "FIFO" iteration { int enqueue(T t); // returns the sequence number of t Iterable<T> iterateUntil(int max); // iterates until sequence max } public interface Sequential { // Apply an invocation (method + arguments) // and get a response (return value + state) Response apply(Invocation i); } public interface Factory<T> { T generate(); } // generate new default object public interface Universal extends Sequential {} public class SlowUniversal implements Universal { Factory<? extends Sequential> generator; WFQ<Invocation> wfq = new WFQ<Invocation>(); Universal(Factory<? extends Sequential> g) { generator = g; } public Response apply(Invocation i) { int max = wfq.enqueue(i); Sequential s = generator.generate(); for(Invocation invoc : wfq.iterateUntil(max)) s.apply(invoc); return s.apply(i); } } This implementation isn't very satisfying, however, since it presumes determinism of a Sequential and is really slow. I attempted to add memory recycling: public interface WFQD<T> extends WFQ<T> { T dequeue(int n); } // dequeues only when n is the tail, else assists other threads public interface CopyableSequential extends Sequential { CopyableSequential copy(); } public class RecyclingUniversal implements Universal { WFQD<CopyableSequential> wfqd = new WFQD<CopyableSequential>(); Universal(CopyableSequential init) { wfqd.enqueue(init); } public Response apply(Invocation i) { int max = wfqd.enqueue(i); CopyableSequential cs = null; int ctr = max; for(CopyableSequential csq : wfq.iterateUntil(max)) if(--max == 0) cs = csq.copy(); wfqd.dequeue(max); return cs.apply(i); } } Here are my specific questions regarding the extension: Does my implementation create a linearizable multi-threaded version of a CopyableSequential? Is it possible extend memory recycling without extending the interface (perhaps my new methods trivialize the problem)? My implementation only reduces memory when a thread returns, so can this be strengthened? [1] provided an implementation for WFQ<T>, not WFQD<T> - one does exist, though, correct? [1] Herlihy and Shavit, The Art of Multiprocessor Programming.

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  • What Precalculus knowledge is required before learning Discrete Math Computer Science topics?

    - by Ein Doofus
    Below I've listed the chapters from a Precalculus book as well as the author recommended Computer Science chapters from a Discrete Mathematics book. Although these chapters are from two specific books on these subjects I believe the topics are generally the same between any Precalc or Discrete Math book. What Precalculus topics should one know before starting these Discrete Math Computer Science topics?: Discrete Mathematics CS Chapters 1.1 Propositional Logic 1.2 Propositional Equivalences 1.3 Predicates and Quantifiers 1.4 Nested Quantifiers 1.5 Rules of Inference 1.6 Introduction to Proofs 1.7 Proof Methods and Strategy 2.1 Sets 2.2 Set Operations 2.3 Functions 2.4 Sequences and Summations 3.1 Algorithms 3.2 The Growths of Functions 3.3 Complexity of Algorithms 3.4 The Integers and Division 3.5 Primes and Greatest Common Divisors 3.6 Integers and Algorithms 3.8 Matrices 4.1 Mathematical Induction 4.2 Strong Induction and Well-Ordering 4.3 Recursive Definitions and Structural Induction 4.4 Recursive Algorithms 4.5 Program Correctness 5.1 The Basics of Counting 5.2 The Pigeonhole Principle 5.3 Permutations and Combinations 5.6 Generating Permutations and Combinations 6.1 An Introduction to Discrete Probability 6.4 Expected Value and Variance 7.1 Recurrence Relations 7.3 Divide-and-Conquer Algorithms and Recurrence Relations 7.5 Inclusion-Exclusion 8.1 Relations and Their Properties 8.2 n-ary Relations and Their Applications 8.3 Representing Relations 8.5 Equivalence Relations 9.1 Graphs and Graph Models 9.2 Graph Terminology and Special Types of Graphs 9.3 Representing Graphs and Graph Isomorphism 9.4 Connectivity 9.5 Euler and Hamilton Ptahs 10.1 Introduction to Trees 10.2 Application of Trees 10.3 Tree Traversal 11.1 Boolean Functions 11.2 Representing Boolean Functions 11.3 Logic Gates 11.4 Minimization of Circuits 12.1 Language and Grammars 12.2 Finite-State Machines with Output 12.3 Finite-State Machines with No Output 12.4 Language Recognition 12.5 Turing Machines Precalculus Chapters R.1 The Real-Number System R.2 Integer Exponents, Scientific Notation, and Order of Operations R.3 Addition, Subtraction, and Multiplication of Polynomials R.4 Factoring R.5 Rational Expressions R.6 Radical Notation and Rational Exponents R.7 The Basics of Equation Solving 1.1 Functions, Graphs, Graphers 1.2 Linear Functions, Slope, and Applications 1.3 Modeling: Data Analysis, Curve Fitting, and Linear Regression 1.4 More on Functions 1.5 Symmetry and Transformations 1.6 Variation and Applications 1.7 Distance, Midpoints, and Circles 2.1 Zeros of Linear Functions and Models 2.2 The Complex Numbers 2.3 Zeros of Quadratic Functions and Models 2.4 Analyzing Graphs of Quadratic Functions 2.5 Modeling: Data Analysis, Curve Fitting, and Quadratic Regression 2.6 Zeros and More Equation Solving 2.7 Solving Inequalities 3.1 Polynomial Functions and Modeling 3.2 Polynomial Division; The Remainder and Factor Theorems 3.3 Theorems about Zeros of Polynomial Functions 3.4 Rational Functions 3.5 Polynomial and Rational Inequalities 4.1 Composite and Inverse Functions 4.2 Exponential Functions and Graphs 4.3 Logarithmic Functions and Graphs 4.4 Properties of Logarithmic Functions 4.5 Solving Exponential and Logarithmic Equations 4.6 Applications and Models: Growth and Decay 5.1 Systems of Equations in Two Variables 5.2 System of Equations in Three Variables 5.3 Matrices and Systems of Equations 5.4 Matrix Operations 5.5 Inverses of Matrices 5.6 System of Inequalities and Linear Programming 5.7 Partial Fractions 6.1 The Parabola 6.2 The Circle and Ellipse 6.3 The Hyperbola 6.4 Nonlinear Systems of Equations

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  • How granular should a command be in a CQ[R]S model?

    - by Aaronaught
    I'm considering a project to migrate part of our WCF-based SOA over to a service bus model (probably nServiceBus) and using some basic pub-sub to achieve Command-Query Separation. I'm not new to SOA, or even to service bus models, but I confess that until recently my concept of "separation" was limited to run-of-the-mill database mirroring and replication. Still, I'm attracted to the idea because it seems to provide all the benefits of an eventually-consistent system while sidestepping many of the obvious drawbacks (most notably the lack of proper transactional support). I've read a lot on the subject from Udi Dahan who is basically the guru on ESB architectures (at least in the Microsoft world), but one thing he says really puzzles me: As we get larger entities with more fields on them, we also get more actors working with those same entities, and the higher the likelihood that something will touch some attribute of them at any given time, increasing the number of concurrency conflicts. [...] A core element of CQRS is rethinking the design of the user interface to enable us to capture our users’ intent such that making a customer preferred is a different unit of work for the user than indicating that the customer has moved or that they’ve gotten married. Using an Excel-like UI for data changes doesn’t capture intent, as we saw above. -- Udi Dahan, Clarified CQRS From the perspective described in the quotation, it's hard to argue with that logic. But it seems to go against the grain with respect to SOAs. An SOA (and really services in general) are supposed to deal with coarse-grained messages so as to minimize network chatter - among many other benefits. I realize that network chatter is less of an issue when you've got highly-distributed systems with good message queuing and none of the baggage of RPC, but it doesn't seem wise to dismiss the issue entirely. Udi almost seems to be saying that every attribute change (i.e. field update) ought to be its own command, which is hard to imagine in the context of one user potentially updating hundreds or thousands of combined entities and attributes as it often is with a traditional web service. One batch update in SQL Server may take a fraction of a second given a good highly-parameterized query, table-valued parameter or bulk insert to a staging table; processing all of these updates one at a time is slow, slow, slow, and OLTP database hardware is the most expensive of all to scale up/out. Is there some way to reconcile these competing concerns? Am I thinking about it the wrong way? Does this problem have a well-known solution in the CQS/ESB world? If not, then how does one decide what the "right level" of granularity in a Command should be? Is there some "standard" one can use as a starting point - sort of like 3NF in databases - and only deviate when careful profiling suggests a potentially significant performance benefit? Or is this possibly one of those things that, despite several strong opinions being expressed by various experts, is really just a matter of opinion?

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  • What is the use of Association, Aggregation and Composition (Encapsulation) in Classes

    - by SahilMahajanMj
    I have gone through lots of theories about what is encapsulation and the three techniques of implementing it, which are Association, Aggregation and Composition. What i found is, Encapsulation Encapsulation is the technique of making the fields in a class private and providing access to the fields via public methods. If a field is declared private, it cannot be accessed by anyone outside the class, thereby hiding the fields within the class. For this reason, encapsulation is also referred to as data hiding. Encapsulation can be described as a protective barrier that prevents the code and data being randomly accessed by other code defined outside the class. Access to the data and code is tightly controlled by an interface. The main benefit of encapsulation is the ability to modify our implemented code without breaking the code of others who use our code. With this feature Encapsulation gives maintainability, flexibility and extensibility to our code. Association Association is a relationship where all object have their own lifecycle and there is no owner. Let’s take an example of Teacher and Student. Multiple students can associate with single teacher and single student can associate with multiple teachers but there is no ownership between the objects and both have their own lifecycle. Both can create and delete independently. Aggregation Aggregation is a specialize form of Association where all object have their own lifecycle but there is ownership and child object can not belongs to another parent object. Let’s take an example of Department and teacher. A single teacher can not belongs to multiple departments, but if we delete the department teacher object will not destroy. We can think about “has-a” relationship. Composition Composition is again specialize form of Aggregation and we can call this as a “death” relationship. It is a strong type of Aggregation. Child object dose not have their lifecycle and if parent object deletes all child object will also be deleted. Let’s take again an example of relationship between House and rooms. House can contain multiple rooms there is no independent life of room and any room can not belongs to two different house if we delete the house room will automatically delete. The question is: Now these all are real world examples. I am looking for some description about how to use these techniques in actual class code. I mean what is the point for using three different techniques for encapsulation, How these techniques could be implemented and How to choose which technique is applicable at time.

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  • Avoiding the Black Hole of Leads

    - by Charles Knapp
    Sales says, "Marketing doesn’t deliver enough qualified leads. So, we generate 90% of our own leads." Meanwhile, Marketing says, "We generate most of the leads. But, Sales doesn’t contact them quickly enough, while the lead is still interested." According to Sirius Decisions: Up to 90% of leads never make it to closure Sales works on only 11% of the leads supplied by Marketing Only 18% of the leads Sales accepts convert to opportunities Yet, 45% of prospects typically buy a product from someone within 12 months The root cause of these commonplace complaints is a disconnect between the funnels of marketing and sales. Unfortunately, we often see companies with an assortment of poorly integrated marketing tools. It takes too long and too many people to move the data around, scrub it, upload it from one system to another, and get it routed to the right sales teams. As a result, leads fall through the cracks, contextual information is lost, and by the time sales actually contacts a customer it may be too late. Sales automation alone is not enough. Marketing automation (including social) is not enough. Sales and Marketing must work together. It’s time to connect the silos of marketing and sales pipelines and analytics. It’s time for integrated Sales and Marketing automation. Integrated pipelines improve lead quality and timeliness. Marketing systems can track a rich set of contextual information about a prospect–self-disclosed information about interests, content viewed, and so on. This insight can equip the sales rep with rich information to make a face-to-face conversation more relevant and more likely to convert to the next stage in the sales process. Integrated lead to revenue (LTR) management provides end-to-end visibility, enabling the company to measure what is working. Marketing can measure its impact on revenue and other business outcomes, and sales can harness and redirect marketing investments to areas where they most help achieve sales objectives. It’s a win-win play. Marketing delivers more leads that are qualified, cuts cost per lead, and demonstrates a strong Return on Marketing Investment (ROMI). Sales spends more time with warm leads and less time on cold calls, achieves higher close rates, and delivers more revenue. Learn more by attending our Integrated Sales and Marketing session at the upcoming CloudWorld conferences. Or, visit our Sales and Marketing Cloud Service site for videos and other learning resources.

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  • Develop web site from existing software or cherry pick and use a web framework?

    - by erisco
    A small team and I are tasked with developing a web site. The client has referenced a particular open source project (we'll call it X) when describing some of the features. Because of this, the team wants to start with X and adapt it to satisfy the client. I have looked at X and its code and, in my opinion, it would be unwise. However, my experience is limited, and could really benefit from the insights of others so that I can figure out what I should be asserting as the right direction for the team. My red flags are going up and this is why. X was developed in the earlier days of PHP; 500 line blocks of code are the norm; global variables are abundant; giant switch cases are the norm for switching between which page is shown. There is no clear mapping between URL and where the code for that page sits. From a feature-set standpoint, X is actually software specialized for a different task and has dozens of features we don't need or have use for that come as core assumptions. We will be unable to adapt X through its plugin system. That said, there are a few features which can be mapped, with some modification, to suit our purposes. I believe this is the attraction the team feels. I would feel comfortable if, instead of using X directly, we lifted what is salvageable and useful to us. We can then use that code, and the same 3rd party libraries X is using, in a new code base built on top of a PHP web framework (particularly Agavi, so you understand what I mean by 'web framework'). The web framework gives us a strong MVC structure and provides the common facilities for web development, or adapters to work with 3rd party libraries that do so. We will also have a clean slate feature-wise to work from, which means we can work additively instead of subtractively. Because the code base is better structured, and contains none of what we don't need, it will be easier to document, which is a critical requirement of our client. So to summarize, the team wants to use X, whereas I want to take the bits we can from X and use a web framework instead. I want to bounce this opinion off of other's experiences so that I can be more informed. Thanks for your insight.

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  • Cloud Infrastructure has a new standard

    - by macoracle
    I have been working for more than two years now in the DMTF working group tasked with creating a Cloud Management standard. That work has culminated in the release today of the Cloud Infrastructure Management Interface (CIMI) version 1.0 by the DMTF. CIMI is a single interface that a cloud consumer can use to manage their cloud infrastructure in multiple clouds. As CIMI is adopted by the cloud vendors, no more will you need to adapt client code to each of the proprietary interfaces from these multiple vendors. Unlike a de facto standard where typically one vendor has change control over the interface, and everyone else has to reverse engineer the inner workings of it, CIMI is a de jure standard that is under change control of a standards body. One reason the standard took two years to create is that we factored in use cases, requirements and contributed APIs from multiple vendors. These vendors have products shipping today and as a result CIMI has a strong foundation in real world experience. What does CIMI allow? CIMI is both a model for the resources (computing, storage networking) in the cloud as well as a RESTful protocol binding to HTTP. This means that to create a Machine (guest VM) for example, the client creates a “document” that represents the Machine resource and sends it to the server using HTTP. CIMI allows the resources to be encoded in either JavaScript Object Notation (JSON) or the eXentsible Markup Language (XML). CIMI provides a model for the resources that can be mapped to any existing cloud infrastructure offering on the market. There are some features in CIMI that may not be supported by every cloud, but CIMI also supports the discovery of which features are implemented. This means that you can still have a client that works across multiple clouds and is able to take full advantage of the features in each of them. Isn’t it too early for a standard? A key feature of a successful standard is that it allows for compatible extensions to occur within the core framework of the interface itself. CIMI’s feature discovery (through metadata) is used to convey to the client that additional features that may be vendor specific have been implemented. As multiple vendors implement such features, they become candidates to add the future versions of CIMI. Thus innovation can continue in the cloud space without being slowed down by a lowest common denominator type of specification. Since CIMI was developed in the open by dozens of stakeholders who are already implementing infrastructure clouds, I expect to CIMI being adopted by these same companies and others over the next year or two. Cloud Customers who can see the benefit of this standard should start to ask their cloud vendors to show a CIMI implementation in their roadmap.  For more information on CIMI and the DMTF's other cloud efforts, go to: http://dmtf.org/cloud

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  • Moms on Mobile: Are They Way Ahead of You?

    - by Mike Stiles
    You may have no idea how much and how fast moms are embracing mobile. Of all the demographics that can be targeted by marketers, moms have always been at or near the top of the list. And why not? They’re running households, they’re all over town, they’re making buying decisions, and they’re influencing family and friends. They, out of necessity, become masters of efficiency and time management. So when a technology tool, like mobile, comes along that assists with that efficiency and time management, we would obviously expect them to take advantage of it. So if it’s obvious, why are so many big, sophisticated brands left choking on the dust of moms who have zoomed past them in the adoption of mobile, and social on mobile? Let’s break down some hard truths as presented by a Mojiava report: -Moms spend 6.1 hours per day on average on their smartphones – more than magazines, TV or radio. -46% took action after seeing a mobile ad. -51% self-identify as “addicted” to their smartphone. -Households with an income of $25K-$50K have about the same mobile penetration among moms as those with incomes of $50K-$75K. So mobile is regarded as a necessity for middle-class moms. -Even moms without smartphones spend 2.5 hours on average per day on some connected mobile device. -Of moms with such devices, 9.8% have an iPad, 9.5% a Kindle and 5.7% an iPod Touch. -Of tablet-owning moms, 97% bought something using their tablet in the last month. -31% spend over 10 hours per week on their tablet, but less than 2 hours per week on their PCs. -62% of connected moms use shopping apps. -46% want to get info on their mobile while in a store. -Half of connected moms use social on their mobile. And they’re engaged. 81% are brand fans, 86% post updates, and 84% comment. If women and moms are one of your primary targets and you find yourself with no strong social channels where content is driving engagement and relationship-building, with sites not optimized for mobile, or with no tablet or smartphone apps, you have been solidly left behind by your customers and prospects. And their adoption of mobile and social on mobile is only exponentially speeding up, not slowing down. How much sense does it make when your customer is ready to act on your mobile ad, wants to user your iPad app to buy something from you, wants to be your fan on Facebook, wants to get messages and deals from you while they’re in your store…but you’re completely absent? I’ll help you cheat on the test by giving you the answer…no sense at all. Catch up to momma.

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